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Ngati mukuganiza zotsatsa pa nsanja yotsatsa ya Google, ndiye muyenera kudziwa kukhazikitsa kampeni, sankhani mawu osakira, ndi kupanga zotsatsa. Nkhani yotsatirayi ili ndi malangizo ndi mfundo zothandiza zimene zingakuthandizeni kuyamba. Mutha kudziwanso zambiri za malipoti a Google AdWords ndi kukhathamiritsa. Nawa maupangiri ofunikira kwambiri omwe muyenera kukumbukira mukamachita kampeni pa Google. Pitirizani kuwerenga! Nditawerenga nkhaniyi, muyenera kupanga zotsatsa za AdWords.
Panopa, tsamba lodziwika kwambiri padziko lonse lapansi, Google, ili ndi mabiliyoni a ogwiritsa ntchito. Google imapanga ndalama pogwiritsa ntchito njira ziwiri zazikulu: popanga mbiri ya ogwiritsa ntchito ndikugawana izi ndi otsatsa. Kenako Google imapempha otsatsa kuti azitsatsa malonda omwe amaperekedwa ndi makampani ena. Njira iyi, kutchedwa kubwereketsa kwanthawi yeniyeni, ndiyo njira yabwino kwambiri yofikira anthu ambiri omwe angakhale makasitomala. Makampani mazanamazana amapatsa Google zidziwitso zofunikira ndi chidziwitso pakuyika zotsatsa.
Pali zosankha zambiri zosiyanasiyana zopangira kampeni mu Google Adwords. Mukasankha mawu osakira, mukhoza kukhazikitsa bajeti ndi kulunjika dera. Mutha kusankha mtundu wa zotsatira zomwe mukufuna kuti ziwonetsedwe pakampeni, monga kudina kapena kutembenuka. Mukhozanso kufotokoza chiwerengero cha masiku pamwezi. Izi zilola kuti malonda anu aziwoneka pamasamba a anthu a m'dera limenelo.
Mutha kusankha kulunjika malonda anu ku adilesi inayake kapena kudera lalikulu, monga zip code. Mukhozanso kusankha kulunjika anthu malinga ndi msinkhu, jenda, ndi mlingo wa ndalama. Kutengera mtundu wa malonda omwe mukufuna kuwonetsa, mukhoza kulunjika anthu malinga ndi zomwe amakonda. Ngati simukudziwa chomwe mukufuna omvera anu, mutha kusankha magulu otakata ngati “onse okhala ku US,” kapena “pafupifupi nzika zonse zaku United States” za malonda.
Pokhazikitsa kampeni, muyenera kusankha cholinga. Izi zitha kutanthauza zinthu zosiyanasiyana zamabizinesi osiyanasiyana. Cholinga chodziwika bwino chidzapangitsa kusiyana pakati pa kutsogolera ndi kulephera. Mukhozanso kukhazikitsa zolinga za SMART kuti zikuthandizeni kupanga machitidwe ndi njira zokwaniritsira zolinga zanu za Google Adwords. Chitsanzo chabwino cha cholinga chotembenuka ndi kuchuluka kwa kudina komwe malonda anu amalandira. Chiwerengerochi chikuwonetsani ndalama zomwe muyenera kugwiritsa ntchito pa kampeni yanu.
Ngati ndinu watsopano ku AdWords, ndikwabwino kufalitsa bajeti yanu yonse mofanana pamakampeni anu onse. Sankhani bajeti yotengera zolinga zabizinesi yanu, ndikutsitsa bajeti ya omwe safunikira kwenikweni. Musaiwale kuti mutha kusintha bajeti ya kampeni iliyonse. Sikochedwa kwambiri kuti musinthe bajeti kuti mupeze zotsatira zabwino. Mukakhazikitsa kampeni yanu mu Google Adwords, kumbukirani kuganizira zolinga zanu ndikutsatira zotsatira zanu.
Musanasankhe mawu anu osakira, muyenera kuganizira zomwe zolinga zanu ndi kampeni yanu yotsatsa. Ngati cholinga chanu ndikukulitsa chidziwitso cha bizinesi yanu, mwina simungafune mawu osakira. Ngati mukuyesera kuwonjezera malonda, mungafune kuyang'ana pa mawu osakira omwe amayang'ana kwambiri omvera anu ndikukhala ndi voliyumu yocheperako yosaka. Ngakhale kuchuluka kwakusaka ndi chinthu chofunikira kuganizira, muyeneranso kuganizira zinthu zina, monga mtengo, kufunika ndi mpikisano, popanga chisankho.
Relevancy ndi muyezo womwe ungagwiritsidwe ntchito kukonza mndandanda wautali wa mawu osakira ndikuwawonetsa potengera kufunika kwake.. Kugwiritsa ntchito mawu osakira kukuwonetsa kuchuluka kwa anthu omwe adzafufuze mawuwo. Kutchuka kumagwirizana kwambiri ndi kuchuluka kwakusaka kwa mawu osakira. Kugwiritsa ntchito mawu osakira otchuka kungakuthandizeni kufikira anthu ochulukirachulukira kakhumi kuposa omwe amadziwika kwambiri. Mawu ofunika omwe ali ndi voliyumu yakusaka kwambiri amatha kukopa ogwiritsa ntchito ambiri ndikuwonjezera matembenuzidwe anu.
Pomwe mutha kugwiritsa ntchito mawu osakira a Google kuti mupeze mawu osakira, sichimapereka mzati momwe mungapangire kuthekera kotsatsa. Kuti muwunikire mtundu wa mwayi wanu wa mawu osakira, muyenera kupanga mndandanda wazomwe zili zofunika pabizinesi yanu. Nazi 3 mfundo zofunika kuziganizira posankha mawu osakira mu Adwords:
Posankha mawu osakira a kampeni yanu yotsatsa, onetsetsani kuti mukudziwa omvera omwe mukufuna bizinesi yanu. Mwachitsanzo, sitolo yaikulu ya nsapato ikhoza kusankha mawu ofunika kwambiri, zomwe zidzawonekere muzosaka zosiyanasiyana, monga nsapato. Pamenepa, mawu ofunika angakhale okhudzana ndi anthu ochepa, koma sikungakhale chisankho chabwino kwambiri. Komanso, mutha kuyesa magulu otsatsa kutengera zomwe mumagulitsa kapena ntchito zomwe mumagulitsa. Mwa njira iyi, mutha kuwonetsetsa kuti zotsatsa zanu ziwoneka pazotsatira za anthu okhudzidwa.
Gawo loyamba pakuwonetsetsa kuti malonda anu ndi othandiza momwe mungathere ndikuwonetsetsa kuti mukukopa ziyembekezo zoyenera.. Ngakhale anthu osayenerera sangathe kudina malonda anu, ziyembekezo zoyenerera ndi. Ngati muli ndi malonda abwino, mudzapeza kuti mtengo wanu podina ndi wotsika. Chotsatira ndikupanga mitundu ingapo ya malonda anu ndikuyang'anira momwe aliyense amachitira.
Choyambirira, muyenera kudziwa mawu osakira omwe mukufuna kutsata. Pali zida zambiri zaulere zaulere zomwe zikupezeka pa intaneti zomwe zingakuthandizeni kupeza mawu ofunikira pa kampeni yanu yotsatsa. Malo abwino oyambira ndi kugwiritsa ntchito chida chotchedwa Keyword Planner. Zikuthandizani kupeza mawu osakira omwe apangitse malonda anu kukhala osiyana ndi ena onse. Mukangosankha mawu osakira, gwiritsani ntchito chida chokonzekera mawu osakira kuti mudziwe kuchuluka kwa mpikisano womwe mawuwo ali nawo.
Ngati mukuganiza momwe mungatsatire kutembenuka kwamakampeni anu a Google Adwords, bukuli likuthandizani kuti muyambe. Kutsata kutembenuka ndikosavuta kukhazikitsa, koma amafuna kuti mulowetse pamanja “dinani” Ma tag a HTML mu code yanu ya Google. Mutha kugwiritsa ntchito bukhuli kuti mudziwe njira yabwino yogwiritsira ntchito kutsata kutembenuka pamakampeni anu a Adwords. Pali njira zambiri zowonera kutembenuka kuchokera kumakampeni anu a Adwords.
Choyamba, muyenera kudziwa mtundu womwe mukufuna kugwiritsa ntchito pa kampeni yanu ya AdWords. Pomwe Google Analytics imatsata zosintha kuchokera pakudina koyamba kwa wosuta, AdWords ipereka mwayi pakudina komaliza kwa AdWords. Izi zikutanthauza kuti ngati wina adina pa malonda anu, koma kenako amasiya tsamba lanu, akaunti yanu ya Google Analytics idzawapatsa ngongole chifukwa chodina koyamba.
Khodi yomwe imayambika patsamba lothokoza la sitolo yanu idzatumiza deta ku Google Ads. Ngati simugwiritsa ntchito code iyi, muyenera kusintha kachidindo kanu ka e-commerce kuti mupeze zomwe mukufuna. Chifukwa nsanja iliyonse ya e-commerce imagwiritsa ntchito njira ina yotsatirira, njirayi ikhoza kukhala yovuta, makamaka ngati ndinu watsopano ku mapulogalamu apa intaneti kapena HTML.
Mukadziwa momwe kutembenuka kumawoneka, mutha kutsata kuchuluka komwe kuli koyenera. Izi ndizofunikira makamaka pakutsata kufunikira kwa otembenuka, monga ndalama zomwe zimachokera kumadina zikuwonetsa ndalama zenizeni. Ndizothandizanso kudziwa momwe mungatanthauzire kuchuluka kwa otembenuka kuti muthe kukulitsa phindu lanu pamakampeni anu a Adwords. Palibe choloweza mmalo pakutsata kolondola. Mudzadabwitsidwa ndi zotsatira.
