Tūtohu: SEO

There are many aspects to be aware of when using Adwords. Utu mo ia panui, Tohu kounga, Modified broad match, and negative keywords are just a few. You can find the best way to advertise using these strategies in this article. You’ll also discover the best ways to optimize your campaign and make the most of your budget. Read on to discover the secrets of advertising with Adwords. The secret to a successful campaign is to optimize for both cost and quality.

Tohu kounga

Adwords’ Kaute Kounga (QS) is a measurement that determines how relevant and high-quality your adverts are. This system is similar to Google’s organic ranking algorithms. Ads with high QS are more relevant to users and likely to be converted. I tua atu, high QS will lower the cost per click (CPC).

Your QS is important because it determines how much you will pay per keyword. Keywords with low QS will result in poor performance and low CTR. Ads with high QS will receive better placement and cost-effectiveness. The quality score is measured on a scale of one to 10. You may want to avoid negative keywords in groupings. Kei runga i to ahumahi, your QS may fall below ten, which can increase your costs.

Google’s Quality Score is determined by the relevance of your ads, kupumatua, me te wharangi taunga. If the Quality Score is high, your ad will be highly relevant to the keyword. He rereke, if your QS is low, you may not be as relevant as you think it is. It is the main goal of Google to provide the best experience for users and if your ad does not match the content of the site, you will lose potential customers.

To improve your QS, you need to make sure that your ads match the search intent of your users. That means that your keywords should closely relate to what they’re looking for. Waihoki, the ad copy should be catchy but should not stray from the theme. I tua atu, it should be surrounded by relevant search terms and related text. This ensures that your ad copy will be displayed in the best light.

In a nutshell, quality score is an indicator of how relevant your ads are and how effective they are. The quality score is calculated based on the CPC bid you’ve set. A higher score indicates that your ad is working well and is converting visitors. Heoi ano, it is important to keep in mind that a higher QS will also lower your cost per click (CPC) and increase the amount of conversions you receive.

Modified broad match

Broad match in Adwords can be a bad idea. Ads may be displayed to people who search for unrelated terms, costing advertisers money they don’t have and losing them to other advertisers. You can use a modified broad match to avoid such problems, but you must use the “in” ranei “plus” sign in your search term. That is, you can exclude terms like red, pink, and sizes, but you can’t add them to your negatives.

Modified broad match is a middle ground between broad and phrase matches. This option allows you to target a large audience with a limited amount of money. Modified broad match locks individual words within a key phrase using the “+” parameter. It tells Google that the search query must contain that term. If you don’t include the word “plus” in your search term, your ad will be displayed to everyone.

The Modified broad match in Adwords allows you to choose the exact word that triggers your ad. If you want to reach as many people as possible, use broad match. You can also include close variants and synonyms. This type of match allows you to show ad variations that are relevant to the search query. You can even use a combination of broad match and modifiers to target more audiences and narrow your focus.

I te nuinga, modified broad match is a better choice when it comes to targeting specific search terms. Modified broad matches are better for smaller markets because there are fewer competitors. They can target specific keywords that have low search volumes. These people are more likely to buy something that’s relevant to them. Compared to broad match, modified broad matches tend to have a higher conversion rate. The modified broad match in Adwords can target niche markets.

Kupumatua kino

Adding negative keywords in your Adwords campaign will keep your website free from unwanted traffic. These keywords can be added at various levels, from the whole campaign to individual ad groups. Heoi ano, adding negative keywords to the wrong level can mess up your campaign and cause unwanted traffic to appear on your website. Since these keywords are exact matches, make sure that you select the correct level before adding them. Below are some tips to help you make the best use of negative keywords in your Adwords campaign.

The first step is to create a list of negative keywords for your Adwords campaigns. You can create these lists for different clients within the same vertical. To create a list, click the tool icon in the top right corner of the Adwords UI and then select “Shared Library.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.

The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.

Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Many misspellings are common in search queries, and by adding plural versions, you will ensure that your negative keywords list is as comprehensive as possible. By adding these negative keywords, you can effectively block ads from appearing for specific phrases and terms. There are other ways to make negative keywords in your campaign. You can include these negative keywords in ad groups and campaigns, such as using phrase match negative and adding them to your ad campaign.

When setting up negative keywords, you should do so on a campaign level. These keywords will block ads from showing for search queries that don’t relate to your products. Hei tauira, if you are selling sports shoes, it may be best to use negative keywords on the campaign level. Heoi ano, this method is not advisable for all advertisers. Make sure to research keywords for your business before setting up negative keywords in Adwords.

I roto i te maha o nga painga o Google Adwords ko te hono aunoa ki nga kaihokohoko’ ihirangi panui ki nga wharangi o te kaiwhakaputa. Ma te Adwords ka taea e nga kaihokohoko te whakanui ake i nga waka ki o raatau paetukutuku me te tiri i nga moni ki te kaiwhakaputa. Ka awhina ano i nga kaiwhakaputa ki te whakaputa moni i o raatau ihirangi ma te aro turuki i nga paataki tinihanga. Ako atu mo Adwords me ona painga. He rereke, haere ki te paetukutuku tautoko a Google Adwords ki te ako atu. He kore utu me te tino whai hua!

PPC panui

Kaore i rite ki nga panui whakaatu tuku iho, Ka whakamahia e te panui PPC i runga i te papaaho Adwords a Google he hokohoko utu tuarua hei whakatau i te CPC. Ka uru tetahi kaihoko ki tetahi moni (huaina te “tuku”) ka tatari ki te kite mena kua tohua to panui kia whakaatuhia. Ina angitu ratou, ka puta ta ratou panui ki te wharangi hua rapu engine. Ka taea e nga Kaipānui te aro ki nga waahi motuhake me nga taputapu, a ka taea e ratou te whakarite i nga whakarereke tono ma te waahi.

Mo nga hua morahi, me hanga he kaupapa PPC toa i runga i te rangahau kupu matua me te hanga i tetahi wharangi taunga kua arotauhia mo taua kupu matua. Ko nga kaupapa whakatairanga e whai kiko ana ka iti ake nga utu, i te mea e pai ana a Google ki te utu iti mo nga panui e tika ana me te wharangi taunga pai. Wehea nga roopu panui, hei tauira, Ka taea e koe te whakanui ake i te reeti paato me te Tohu Kounga o o panui. Ka mutu, ko te whai kiko ake me te hoahoa pai o to panui, ka nui ake te pai o to panui PPC.

Ko te panui PPC he taputapu kaha mo te whakatairanga i to pakihi ipurangi. Ka taea e nga kaiwhakatairanga te aro ki tetahi hunga whakarongo i runga i o raatau hiahia me o raatau hiahia. Ka taea e ratou te whakarite i a raatau kaupapa ki nga waahi matawhenua motuhake, nga taputapu, wa o te ra, me te taputapu. Ma te whainga tika, ka taea e koe te toro atu ki te hunga tino aro nui me te whakanui i te whai huatanga o to kaupapa whakatairanga. Heoi ano, kaua e mahia e koe anake, no te mea tera pea ka mate. Ka taea e te tohunga ngaio te awhina i a koe ki te arotau i to kaupapa PPC ki te whakanui ake i te hokinga mai o to haumi.

Google Adwords

Kia whai waahi ai koe ma te Google AdWords, me whiriwhiri kupu matua me te whakarite i te utu morahi. Ko nga panui me nga kupu matua e pa ana ki to pakihi ka whakaatuhia ina whakamahi nga tangata i nga kupumatua. Ko enei kupu matua ka arahi ki nga huringa. Heoi ano, he take hei whakaaro i mua i te tiimata o to kaupapa. Kei raro nei etahi tohutohu mo te angitu. Ehara enei i te mea hei whakakapi i o mahi SEO. Engari ka taea e raatau te awhina i a koe ki te whai hua mai i to kaupapa whakatairanga.

Me mohio ki to hunga whakarongo me te hanga kape panui e kaha ana, e whai kiko ana. Ko te kape panui ka tuhia e koe me whai i runga i to rangahau maakete me nga hiahia o nga kaihoko. Ka tuku a Google i nga tohutohu me nga tauira tuhi panui hei awhina i a koe ki te tuhi kape panui. Kia oti i a koe tenei mahi, ka taea e koe te whakauru i o korero nama, waehere whakatairanga, me etahi atu korero. Ka whakaputahia to panui ki te paetukutuku a Google i roto 48 haora.

I tua atu, ka taea e koe te whakamahi i te paewhiri mana i roto i te Adwords ki te aro ki nga waahi he waahanga o te whatunga Google. E mohiotia ana tenei tikanga ko te Pae-Targeting. Ka taea e koe te whakaatu panui ki nga kaiwhakamahi kua toro atu ki to pae. Ko tenei tikanga ka whakanui ake i to tere tere. Na, ka mutu, ka taea e koe te whakahaere i te tahua mo to kaupapa. Engari, ki te whakanui ake i te whai huatanga o to kaupapa, kia mohio ki te whakamahi i te whakatakotoranga panui tino utu.

Utu mo ia panui

Ko te utu mo ia panui mo te Adwords ka whakawhirinaki ki nga mea maha, tae atu ki te kaute kounga, kupumatua, kupu panui, me te wharangi taunga. Ko enei huānga me whai paanga katoa ki nga panui, me te CTR (te reiti-a-roto) kia teitei. Mena he tiketike to CTR, he tohu ki a Google he pai to pae. He mea nui ano kia mohio ki te ROI. Ka hipokina e tenei tuhinga etahi o nga mea tino noa e pa ana ki te utu mo ia panui mo Adwords.

Tuatahi, whakaarohia to Whakahoki mo te Whakamutunga (KINGI). Ko te utu mo ia paato o te rima taara mo ia taara i pau mo te panui he mahi pai mo te nuinga o nga pakihi, ko te tikanga ka whiwhi koe e rima taara mo ia panui. Ka taea hoki te whakaatu i tenei tauwehenga hei utu mo ia hoko (CPA) o 20 ōrau. Mena kaore e taea e koe te whakatutuki i tenei tauwehenga, ngana ki te hoko whakawhiti ki nga kaihoko o naianei.

Ko tetahi atu huarahi ki te tatau i to utu mo ia panui ko te whakanui i te utu mo ia panui ki te maha o nga manuhiri i paatohia ki runga.. Ka tūtohu a Google ki te whakarite i te CPC morahi ki $1. Te utu a-ringa mo ia panui, i tetahi atu ringa, ko te tikanga ka whakatauhia e koe te CPC morahi. He rereke te utu a-ringa mo ia panui i nga rautaki tuku aunoa. Mena kaore koe i te tino mohio he aha te CPC morahi, timata ma te titiro ki te nui o etahi atu panui’ pānuitanga.

Tohu kounga

Hei whakapai ake i te kaute kounga o to kaupapa Adwords, me mohio koe ki nga wahanga e toru o te kaute kounga. Kei roto i enei waahanga: angitu o te pakanga, kupumatua me te kape panui. He maha nga huarahi hei whakanui ake i to Tohu Kounga, a ka whai paanga enei o enei ki te mahi o to kaupapa. Engari mehemea kaore koe e mohio he aha ratou? Na kaua e manukanuka. Ka whakamarama ahau me pehea te whakapai ake i enei waahanga e toru, kia taea ai e koe te timata wawe ki te kite i nga hua!

Tuatahi, whakatauhia te CTR. Koinei te paheketanga o nga tangata ka paato tonu i to panui. Hei tauira, mehemea kei a koe 500 tohu mo tetahi kupu matua, ko to Tohu Kounga 0.5. Heoi ano, ka rereke tenei tau mo nga kupu matua rereke. No reira, he uaua pea ki te whakatau i tona paanga. Ka whanake he Tohu Kounga pai i roto i te waa. Ko te painga o te CTR teitei ka marama ake.

Me whai take te kape panui ki nga kupu matua. Mena ka puta to panui i nga kupu matua kore, he ahua pohehe pea kaore e pa ana ki te kupu matua i whaaia e koe. Me kaha te kape panui, engari kaua e haere ki waho i te huarahi e tika ana. I tua atu, me karapotia e nga kupu e tika ana me nga kupu rapu. Tenei ara, ka kitea to panui ko te mea tino whai take i runga i te hiahia o te kairapu.

Whakamatau wehewehe

Mena he hou koe ki te whakamatautau wehewehe A/B i Adwords, ka whakaaro pea koe me pehea te whakarite. He ngawari ki te whakarite me te whakamahi i nga tikanga whakamatautau e peia ana e te raraunga kia whai hua ai o kaupapa AdWords. Ko nga taputapu whakamatautau wehewehe penei i a Optmyzr he huarahi pai ki te whakamatautau kape hou i runga i te tauine nui. Ka awhina tenei taputapu ki a koe ki te whiriwhiri i te whakatakotoranga panui pai i runga i nga raraunga o mua me nga whakamatautau A/B o mua.

Ko te whakamatautau wehewehe i roto i te SEO he huarahi pai ki te arotau i to paetukutuku mo nga huringa algorithm me te wheako kaiwhakamahi. Me mohio kei te whakahaerehia to whakamatautau ki runga i te waahi nui; mena he ruarua noa nga wharangi kei a koe, he iti rawa ranei nga hokohoko pararopi, ka kore e pono nga hua. Ko te iti o te pikinga o te tono rapu ka puta te pikinga, me etahi atu mea ka pa ki nga hua. Mena kaore koe i te mohio me pehea te whakahaere i tetahi whakamatautau wehewehe, whakamatautauhia he taputapu whakamatautau wehewehe SEO penei i te SplitSignal.

Ko tetahi atu huarahi ki te wehe i te whakamatautau i roto i te SEO ko te whakarereke i nga ihirangi o o wharangi taunga. Hei tauira, mena kei te whai koe i tetahi kupu matua motuhake, ka taea e koe te whakarereke i te tuhinga i roto i to kape paetukutuku kia pai ake ai te ahua o te kaiwhakamahi. Mena ka huri koe ki tetahi roopu ka kite ko wai te putanga ka nui ake nga pao, ka mohio koe mehemea kei te mahi, kaore ranei. Koinei te take he mea nui te whakamatautau wehewehe i roto i te SEO.

Utu mo ia hurihanga

Te Utu mo ia Hokonga (CPA) me te Utu mo ia Tahuritanga (CPC) e rua nga kupu kaore i te rite. Ko te CPA te nui o te moni e hiahiatia ana hei hoko i tetahi hua, ratonga ranei ki tetahi kaihoko. Hei tauira, ki te hiahia te rangatira o te hotera kia nui ake nga tono, ka whakamahi pea ratou i a Google Ads kia nui ake nga kaiarahi. Heoi ano, karekau i roto i tenei whika te utu mo te hoko i tetahi kaiarahi whai paanga, he kaihoko pea ranei. Ko te utu mo ia huringa ko te moni ka utua e te kaihoko mo to ratonga.

Ko te utu mo ia panui (CPC) i runga i te whatunga rapu he rereke i runga i te ahumahi me te kupu matua. Ko nga CPC toharite $2.32 mo ia panui mo te whatunga rapu, i te mea he iti noa iho nga CPC mo nga panui whatunga whakaatu. Ka rite ki etahi atu tikanga panui, he nui ake te utu o etahi kupu matua i etahi atu. He rereke nga utu a Adwords i runga i te whakataetae i roto i te maakete. Ko nga kupu matua utu nui ka kitea i roto i nga ahumahi tino whakataetae. Heoi ano, He huarahi whai hua a Adwords ki te whakatairanga i to pakihi ipurangi.

Haunga te utu mo ia huringa, ka whakaatu hoki te CPC ki a koe e hia nga wa i mahi ai te manuhiri. Mena ka paatohia e te tumanako nga panui e rua, me tuku e ia nga moni mai i nga mea e rua ki nga waehere huringa e rua. Mena i hokona e te kaihoko nga hua e rua, ka iti ake te TKT. I tua atu, mena ka pao te manuhiri ki nga panui rereke e rua, me hoko raua e rua, te tikanga he PS50 katoa. Mo tenei, he ROI pai ka nui ake i te PS5 mo ia paato.

Ina rite koe ki te hanga kaupapa whakatairanga mo to kamupene SaaS, kei te whakaaro koe me pehea te tiimata. He maha nga waahanga hei whakaaro, tae atu ki nga utu, kupumatua, tuku, me te aroturuki faafariuraa. Mena kaore koe i te tino mohio ki hea ka timata, panuihia ta maatau aratohu whakataki ki Adwords. Ma tenei ka hoatu ki a koe nga korero tino nui ki te timata me te whai hua o to kaupapa whakatairanga. Ka taea hoki e koe te tiki tohutohu nui me nga tohutohu mai i etahi atu kaihokohoko SaaS.

Nga utu

Hei whakanui ake i te whai huatanga o to kaupapa hokohoko, he mea nui ki te whakahaere tika i nga utu o Adwords. Ka taea e koe te whakaheke i te utu o au panui ma te whakanui ake i to tatauranga kounga. Ma te whakamahi i nga kupu matua kino, ka taea e koe te karo i te aro ki te hunga whakarongo utu nui me te arotau i to kaupapa. I tua atu i te whakaheke i te utu, ka taea e koe te whakapai ake i te whaitakenga o o panui. Kei raro nei etahi tohutohu mo te whakanui ake i to Tohu Kounga:

Tirohia o utu kupu matua ia ra. Ko te whai i nga utu o ia kupu matua ka awhina koe ki te pupuri i to tahua hokohoko me te tautuhi i nga ahuatanga. He mea tino nui enei korero mena kei te whakapau moni to hunga whakataetae ki runga i nga kupu matua kotahi. Ano hoki, kia maumahara ka taea e te CPC te piki ake mena kei te aro koe ki nga kupu matua whakataetae. Ko te mea nui ki te mahara ko te utu Adwords ka piki ake i te pikinga o te whakataetae, na me whai whakaaro koe ki te whakataetae o te kupu matua i whiriwhiria e koe.

Ka taea hoki e koe te aro turuki i to reeti whakawhiti, e whakaatu ana ki a koe e hia nga wa ka mahia e te manuhiri tetahi mahi motuhake. Hei tauira, ki te pao tetahi ki to panui ka ohauru ki to rarangi imeera, Ka hangaia e AdWords he waehere ahurei ka ping nga kaitoro ki te hono i aua korero me te maha o nga pao i runga i te panui. Wehea tenei utu katoa ki 1,000 kia kite i to utu katoa mo ia huringa.

He maha nga mea e pa ana ki te utu mo ia panui, engari i te nuinga, ko nga kupu matua utu nui i roto i te AdWords e mahi ana ki te putea, nga ahumahi e whakahaere ana i nga moni nui, me te rāngai pūtea. Ko nga kupumatua utu nui ake i tenei waahanga he nui ake te utu atu i etahi atu kupumatua, na mena kei te rapu koe ki te uru ki te mara matauranga, ki te timata ranei i tetahi pokapū maimoatanga, me tumanako koe ki te utu i nga CPC teitei. Ko nga kupumatua utu nui rawa atu ko era i roto i te putea me te maatauranga, na kia mohio koe ki nga mea e whiwhi ana koe i mua i to tiimata ki te panui.

Ko to utu nui mo ia panui (CPC) ko te moni teitei rawa e whakaaro ana koe he pai te paato, ahakoa ehara i te mea ka utua e to kaihoko toharite. Hei tauira, Ka tūtohu a Google ki te whakarite i to CPC morahi ki $1. I tua atu i tera, ka taea e koe te tautuhi i to CPC morahi, he tautuhinga rereke mai i nga rautaki tuku utu aunoa. Mena kaore koe i whakamahi i te AdWords i mua, kua tae ki te wa ki te timata.

Kupumatua

Ahakoa ko te rangahau kupu matua he waahanga nui o te whaainga kupu matua, me whakahou e koe i ia wa kia mau tonu nga huringa. Ko tenei na te mea ko nga tikanga whakarongo, ahumahi, a kei te huri haere tonu nga maakete kua whakaritea. Ahakoa ka taea e te rangahau kupu matua te awhina i a koe ki te hanga panui e tika ana, kei te huri ano nga kaiwhakataetae i a raatau rautaki. Ko nga kupu matua kei roto e rua ki te toru nga kupu te tino pai. Heoi ano, kia maumahara kaore he whakautu tika, he he ranei. Me whai take nga kupu matua ki to pakihi me te kaupapa o to panui me to wharangi taunga.

Kia whai koe i to rarangi kupu matua, Ka taea e koe te ngana ki te whakamahi i te taputapu Mahere Kupu matua. Ka taea e koe te kaweake i nga kupumatua kua tohua, engari he mahi whakararu. Ka taea hoki e koe te whakamahi i te “Te utu o runga o te wharangi” tīwae ki te rapu i nga tuku o mua-wharangi o mua mo o kupumatua. Ka mahi tenei taputapu ki te Whatunga Whakaatu a Google, e whakaatu ana i nga panui kei te taha o nga ihirangi rite. Ka taea e koe te whakamatau i te mahere kupu matua ki te kimi i te kupu matua pai. Ina kitea e koe he kupu matua e pai ana koe, ka taea e koe te whakamahi i roto i o kaupapa whakatairanga Adwords.

I te wa e whiriwhiri ana i te kupu matua, kia maumahara ki te whakaaro. Hei tauira, kei te pirangi koe kia panuihia e te tangata o panui na te mea e rapu ana ratou i te otinga ki tetahi raru. Heoi ano, kare pea tenei i te wa e rapu ana nga tangata i waho o nga miihini rapu, hei tauira. Kei te tirotiro noa ratou i te Ipurangi, kei te rapu matauranga ranei. Ma te kowhiri i te kupu matua-kianga ka whai mana koe ki te whakapau moni me te whai i nga kaihoko motuhake. Ka whakarite hoki ka puta mai o panui mo nga kaihoko e rapu ana i te kianga tika.

I te wa e whiriwhiri ana i te kupu matua, mahara e kore nga kupumatua katoa i hanga rite. Ahakoa he ahua mohio etahi i te tuatahi, ko etahi kaore. He rapunga mo “kupuhipa wifi” e tohu ana kei te rapu te tangata mo te kupuhipa wifi, ehara i te hua, ratonga ranei. Hei tauira, Ko te tangata e rapu ana i te kupu huna WiFi kei te ruku i te wifi a tetahi atu, a kaore koe e hiahia ki te panui i to hua ki runga i a raatau wifi!

Nga tono

Ka taea e koe te whakatika i o tono i runga i te Adwords i runga i o hua. Kei a Google he waahanga whakauru hei awhina i a koe ki te whakatau i te nui o te utu mo nga kupu matua motuhake. Ka taea e koe te whakamahi i tenei taputapu ki te whakatau tata i te CPC me te tuunga mo nga moni utu rereke. Ko te nui o to tono ka whakawhirinaki ano ki te tahua kua whakaritea e koe mo to kaupapa hokohoko. Kua whakarārangihia i raro nei etahi tohutohu hei whakatika i o tono Adwords ki te whakanui ake i o hua.

Kia mohio ki to hunga whakarongo. Ma te whakamahi i nga tangata hokohoko, ka taea e koe te aro pai ki to hunga whakarongo ki a AdWords. Hei tauira, ka taea e koe te kite i o raatau haora mahi me o raatau haerenga. Ano hoki, ka taea e koe te mohio ki te roa o te noho ki te mahi, ki te waatea ranei. Ma te mohio ki enei mea, ka taea e koe te whakarite i o tono kia whakaata i nga ahuatanga o to hunga whakarongo. He tino whai hua tenei mena kei te aro koe ki nga kaihoko ka kaha ki te hoko hua me nga ratonga e pa ana ki tetahi umanga motuhake.

Tautuhia nga momo panui e rapuhia ana e nga kaiwhakamahi. Hei tauira, he kaiwhakamahi e rapu ana i te 'Hoko Paihikara’ mai i to raatau papamahi kei te rapu waahi tinana. Heoi ano, Ko te tangata e rapu ana i taua patai i runga i tana taputapu pūkoro ka taea hoki te rapu i nga waahanga pahikara i runga ipurangi. Ko nga Kaipānui e hiahia ana ki te toro atu ki te hunga kaikawe me aro ki nga taputapu pūkoro kaua ki te papamahi, papa ranei. Ko te nuinga o nga kaihoe kei roto i te aratau rangahau me te hoko whakamutunga mai i a raatau papamahi papamahi ranei.

Ko nga kupu matua he tino motuhake mo to pakihi me to hua, no reira me mahi pea koe i te wa e whakarite ana koe i o tono tuatahi, engari ka taea e koe te whakatika ina ka whiwhi koe i o tatauranga. Ka taea e koe te whai i tetahi aratohu tono kupu matua hei whakarite i o tono tuatahi me te whakatika i roto i nga wiki tuatahi i muri i te whakahohe i to putea.. Ka taea e koe te whakatika i o tono kupu matua i muri i to whakatau i to tahua me to hunga whakarongo.

Kei runga i te rahi o to tahua, ka taea e koe te whiriwhiri ki te whakarite a-ringa i o tono, ki te whakamahi ranei i tetahi o nga rautaki aunoa. He maha atu nga huarahi ki te arotau i o tono ki runga i a Adwords, engari ko te rautaki Whakanuia nga Hurihuri te tino rongonui. Ka whakamahi a Google i te ako miihini ki te tuku tono i runga i to tahua moni o ia ra. Heoi ano, Me whakamahi noa koe i tenei rautaki mena he nui to tahua moni me te hiahia ki te whakaaunoa i te tukanga o te whakatakoto tono ki Adwords.

Aroturuki faafariuraa

Ka taea e koe te whakamahi i te Aroturuki Whakawhitinga AdWords ki te kite i te maha o o panui kei te huri. Ko te tikanga, ka kite koe i te maha o nga huringa i runga i to wharangi whakau ka whakamahi koe i te waehere huringa kotahi mo nga hua e rua. Mena ka paatohia e te tangata nga panui e rua i roto i te waa whakamutunga 30 nga ra, katahi ka taea e koe te tuku i nga moni kotahi ki roto i nga waehere huringa e rua. Engari ka rereke te maha o nga huringa i runga i te momo tohu ka whakamahia e koe.

Ko nga huringa kaore e wehea ki tetahi kaihoko, no reira ka taea te whakamahi i tetahi uara rereke mo ia tangata. He maha nga wa, ka whakamahia enei uara ki te ine i te ROI mo ia kaupapa whakatairanga. Ka taea e koe te whakamahi i nga uara rereke mo nga tohu utu rereke me nga momo huringa. Me whakauru te uara o te huringa ki te mara e rite ana. Heoi ano, ka hiahia pea koe ki te whakamahi i te uara huringa kotahi mo o panui katoa kia mohio ai ka taea e koe te ine i te ROI o ia panui.

I te wa e whakatuu ana i te Paetukutuku, Waea atu ranei i nga huringa i runga i te Pae, pawhiria te ripa Tautuhinga Arā Atu Anō. Ma tenei ka whakaatu he pou Pawhiri Hurihia. Ka taea hoki e koe te tiro i nga raraunga whakawhiti i runga i nga taumata maha, tae atu ki te Pakanga, Rōpū Panui, Ad, me te Kupumatua. Ka taea hoki e koe te whakamahi i nga raraunga aroturuki huringa hei whakatau he aha nga momo panui e tino whai hua ana mo te whakaputa huringa. Ma te aro turuki i o huringa, ka whai koe i te pikitia tika o to mahi panui me te whakamahi hei kaiarahi mo te tuhi panui a meake nei.

He ngawari te whakarite i te aroturuki huringa AdWords. Ko te mahi tuatahi ko te whakarite i to waehere aroturuki. Ka taea e koe te tautuhi i te huringa mo ia panui ma te tautuhi i te ahua o te mahi i mahia e te kaiwhakamahi. Hei tauira, Ka taea e koe te whiriwhiri ki te whai i nga huringa hei tukunga puka whakapā, he tango pukapuka-e kore utu ranei. Mo nga pae Ecommerce, ka tautuhia e koe tetahi hoko hei huringa. Kia oti te whakarite i te waehere, ka taea e koe te timata ki te whai i o panui.

He rereke te aroturuki i te huringa i waenga i a Google Analytics me AdWords. Ka whakamahia e Google Analytics te tohu tohu-whakamutunga me te whiwhi i te huringa i te wa i paatohia te paatene AdWords whakamutunga. I tetahi atu ringa, Ko te tohu a AdWords ka whakawhiwhia ki nga huringa ahakoa kei a koe etahi atu momo taunekeneke me te kaiwhakamahi i mua i to taenga atu ki to whaarangi. Engari kaore pea tenei tikanga e tika mo to pakihi. No reira, me whakamahi koe i te aroturuki huringa AdWords mena he maha nga huarahi hokohoko tuihono.

If you are looking to use Google Adwords for your marketing campaign, you will need to know some basic details about how it works. You should use the cost-per-click (CPC) tuku tuku, Site targeted advertising, and re-targeting to increase your click-through rates. Hei timata, read this article to discover the most important features of AdWords. I muri i te panui i tenei tuhinga, you should be able to create a successful campaign.

Utu-ia-pawhiri (CPC) tuku tuku

Cost-per-click bidding is a critical component of an effective PPC campaign. By reducing your cost-per-click, you can increase your traffic and conversion levels. CPC is determined by your bid and by a formula that takes into account ad quality, ad rank, and projected impacts of extensions and other ad formats. This process is based on several factors, including the type of website you have and its content.

CPC bidding strategies are different for each site. Some use manual bidding while others rely on automated strategies. There are advantages and disadvantages to both. One of the most significant advantages of automated bidding is that it frees up time for other tasks. A good strategy will help you optimize your costs and get the best results. Once you have set up your campaign and optimized your bids, you’ll be on your way to boosting your visibility and converting your traffic.

A low CPC allows you to get more clicks for your budget, and a higher number of clicks means more potential leads for your website. By setting a low CPC, you’ll be able to achieve a higher ROI than with other methods. A good rule of thumb is to base your bid on the average sales you expect to make per month. The more conversions you receive, the higher your ROI.

With hundreds of thousands of keywords available, cost-per-click bidding is an essential aspect of a successful PPC campaign. Though high CPCs are not required for every industry, high costs can make them more affordable. Hei tauira, if a business offers a high-value product, it can afford to pay a high CPC. He rereke, industries with high average cost per click can afford to pay a higher CPC because of the lifetime value of the customers.

The amount of money you spend per click depends on several factors, including quality score and keyword relevance. If your keyword is not related to your business’s target market, your bid may increase by 25 percent or more. A high CTR is one indicator that your ad is relevant. It can increase your CPC while decreasing your Avg. CPC. Smart PPC marketers know that CPC bidding is not solely about keywords, but a combination of other factors.

When CPC bidding for Adwords, you pay a publisher a certain amount for each click based on the value of your advertisement. Hei tauira, if you bid a thousand dollars and get a single click, you will pay a higher price than if you use an ad network like Bing. This strategy helps you reach a higher number of customers and a lower cost-per-click.

Site targeted advertising

With Site Targeting in place, Google advertisers are able to choose the websites on which their ads will appear. Unlike pay-per-click advertising, Site Targeting allows advertisers to target specific content sites. While pay-per-click advertising is great for advertisers who know exactly what their customers are looking for, it leaves potential market share untapped. Here are some tips to make your ads stand out:

The first step in maximizing your conversion rates is choosing the right site-targeted ad creative. Ads that are relevant to a specific site’s content will be more likely to convert. Choose a site-specific creative to avoid audience burnout, which is when the audience becomes tired of seeing the same ads over. This is especially important when advertising to people with low reading comprehension levels. This is why changing ad creatives regularly can help.

Whakaritea ano

Using re-targeting with Adwords can be extremely effective. It can be used to attract potential customers to your website. Facebook has more than 75% of mobile users, making it an excellent choice to boost your presence on Twitter. I tua atu, you can take advantage of Adwords’ mobile-friendly format to capture the attention of your audience. Tenei ara, you can convert them into customers. Using Facebook and Twitter for re-targeting is a great way to make the most of this powerful advertising technique.

Re-targeting with Adwords has numerous benefits. It helps you stay in touch with your existing customers and reach new ones. By placing Script tags on your website, people who have visited your site in the past will see your ads again, generating repeat business. Google also allows you to use re-targeting with Adwords across various social media channels, including Facebook, Twitter, and YouTube.

Google Ads uses a code called “retargeting” that works with a visitor’s browser to send ads. The code does not show up on a website visitor’s screen, but it communicates with the user’s browser. It’s important to note that every internet user can disable cookies, which will make the experience of online marketing less personalized. Those websites that already have a Google Analytics tag installed can skip adding the Google Ads re-targeting code.

Another technique for re-targeting with Adwords is list-based retargeting. In this type of re-targeting, users have already visited a website and clicked through to a post-click landing page. These targeted ads can encourage visitors to make a purchase or upgrade to a subscription. Re-targeting with Adwords is an excellent strategy for generating high-quality leads.

He maha nga huarahi hei whakapai ake i o panui Adwords. Ka taea e koe te kape me te whakapiri i nga panui kei roto i to putea, tirohia ranei nga pouaka e rua hei whakarereke. I muri i to kape me te whakapiri, ka taea e koe te whakataurite i to kape me to upoko ki etahi atu panui. Mena kaore i te mahi te kape, ngana ki te tuhi ano me te tirotiro i o reiti whakawhiti. Ka hiahia pea koe ki te whakarereke i te kape, hoki. Anei etahi tohutohu hei whakapai ake i to kaupapa Adwords:

Utu mo ia panui

Ahakoa ko te CPC tetahi waahanga nui o te panui ipurangi, kei reira etahi huarahi hei whakahaere i nga utu. Ma te whakamahi i a Google AdWords, ka taea e koe te whakatakoto panui ki runga i tetahi paetukutuku i runga i tetahi kupu, kupu ranei. Ahakoa to momo pakihi, me ata titiro koe ki nga utu a Google kia kore ai e eke ki runga. Kei raro nei etahi tohutohu awhina hei maumahara i te wa e whakatau ana i to utu mo ia panui.

Ko te utu mo ia panui mo Adwords he rereke i runga i te hua e panuitia ana. Ko te nuinga o nga papaaho panui ipurangi kei te maakete, ko te tikanga ka utua e nga kaihokohoko i runga i te maha o nga pao ka whiwhi. Ko te teitei o nga kaitono’ tuku, ko te kaha ake ka kitea a raatau panui ki te whangai korero. Mena kei te rapu to pakihi mo te hokohoko nui, Ka taea e nga CPC teitei ake te awhina i a koe ki te whakanui ake i to tirohanga. Ka taea e koe te whakamahi i a Google Analytics ki te kite ko wai nga kupu matua e huri pai ana.

Ko te utu pai mo ia panui ka whakawhirinaki ki to whaainga ROI. He maha nga pakihi ka whakaaro he rima-ki-tetahi owehenga ka whakaaetia ina whakamahi utu mo ia whakaaro (CPI) pānuitanga. Ko tetahi atu huarahi ki te tiro i te utu mo ia panui ko te paheketanga o nga pao ki nga moni whiwhi. Ma te whakanui ake i te uara o nga kaihoko, ka nui ake to TKT. Ko te whai ki te whakanui i te hokinga mai mo te haumi (KINGI).

Hei whakanui ake i te CPC mo to kaupapa Adwords, whakaarohia te whakapai ake i te ROI o etahi atu huarahi hokohoko. Ko te whakatutuki i tenei whainga ka taea e koe te whai hua ki te whakahou i nga panui i runga i nga paapori pāpori me nga tohutoro tika. I tua atu, Ka taea e te imeera te mahi ki te taha o era atu hongere hokohoko, te whakanui ake i to pakihi me te whakaiti i nga utu. Ka taea e koe te whakahaere i to tahua me te whakanui i to ROI ma te mahi me te Utu Hoko Kaihoko. Na, he aha e tatari ana koe?

Utu mo ia hoko

CPA, te utu mo ia hoko, ka ine i te tapeke utu mo te hoko kaihoko. Ko te takahanga hurihanga pea he hoko, tuku puka, tango tono, tono ranei mo te hokinga mai. Ka whakamahia te utu mo ia hoko ki te ine i te whai huatanga o nga paapori pāpori, hokohoko īmēra, me nga panui utu. Ahakoa kaore he utu whakatairanga tika a SEO, ka taea te whai whakaaro pai ake mo te whai hua o te hokohoko imeera ma te tatau i te CPA mo ia mahi.

Ahakoa he mea nui te CPA ki tetahi kaupapa hokohoko, he uaua ki te whakataurite ki tetahi tohu tohu. He rerekee i runga i te hua, ahumahi, me te utu. Ko te iti o te utu mo ia hoko, ko te pai ake o to kaupapa whakatairanga. Ki te tatau i to ake CPA, me tatau koe i te maha o nga inenga, tae atu ki te reeti tāwhana me nga haerenga ahurei. Mena he tiketike to CPA, me whakatika pea to rautaki hokohoko.

Ka taea hoki e koe te tatau CPA mo nga pakihi kaore he hua, ratonga ranei. Ka taea e enei pakihi te whai i nga huringa, penei i te whakakii puka me nga tohu tohu, te whakamahi puka. Heoi ano, kaore he paerewa mo te whakatau i te utu pai mo ia hoko, i te mea he rereke nga hua o ia pakihi ipurangi, utu, tawhē, utu whakahaere, me nga kaupapa whakatairanga. Ko te huarahi pai ki te tatau CPA ko te whai i te maha o nga huringa ka mahia e to kaupapa whakatairanga.

Ko te CPA he huarahi noa ki te whai angitu i roto i te hokohoko miihini rapu. Ka awhina i te whakatau i te nui o to whakapaunga ki te whiwhi kaihoko hou. Ko te CPA te tikanga tatau mo te huringa tuatahi, penei i te hainatanga puka, ohaurunga demo ranei. Ka taea hoki e koe te whai me te ine i te whaihuatanga o o panui me te whakatau e hia nga utu ka riro mai. Ko te nui ake o nga huringa ka whiwhi koe, ko te iti ka utua e koe mo te wa roa.

Te utu whakawhiti

Mena kei te rapu koe ki te whakanui ake i to reeti whakawhiti i runga i te Adwords, kei reira etahi mea hei whakapai ake. Tuatahi, me mohio koe he aha te tere o te hurihanga. Ko te utu whakawhiti i roto i te Google Adwords ko te paheketanga o nga manuhiri ka paato i to panui ka huri. Ka taea e tenei tere hurihanga tetahi mea mai 10% ki 30%. Ko te tere o te huringa pai e toru ki te rima nga wa teitei ake i te toharite o te ahumahi. Hei whakanui ake i to reeti whakawhiti, me whakamatau koe ki nga tuku rereke me te whakamatautau i te rere o to paetukutuku. Ma tenei ka awhina koe ki te mohio he aha te mahi me te aha kaore. I tua atu, Ka taea e koe te whakamahi i te hokohoko ano ki te hopu i nga manuhiri kua whakaatu i to hiahia ki o hua.

Ko te tikanga, me whai nga kaiwhakatairanga katoa mo te reiti whakawhiti mo te iti rawa 2.00%. Ko te tikanga mo ia 100 manuhiri paetukutuku, kia rua kia whakakīia he puka whakapā. Mo nga kamupene B2B, me neke ake i te rua tenei reiti. Mo nga paetukutuku e-hokohoko, kia rua nga ota mo ia rau manuhiri. Heoi ano, tera ano etahi ahuatanga ka kore te manuhiri e whakaki i tetahi puka, engari me tatau tonu te hurihanga. Ahakoa te take, ko te nui o te huringa i runga i te Adwords ka piki ake to pakihi me te whakanui i to ROI.

Ko tetahi atu mea nui ki te whakapai ake i te tere o te huringa ko te aro ki o kaihoko pai. Ma te arotahi ki te hunga whakarongo tika, ka taea e koe te hopu i te raro o te waka korirangi e rapu ana koe. Ahakoa he maha nga kaihokohoko e whakapau moni ana ki te panui, he iti noa te ōrau ka huri. Mena ka aro koe ki te hunga whakarongo tika, ka taea e koe te whakanui ake i to moni whiwhi me te whakaiti i o utu. Ina kei a koe nga kaihoko tika, ka piki ake to reeti whakawhiti!

Te rangahau kupu matua

Ki te hiahia koe kia whai hua to kaupapa whakatairanga, he mea nui kia mohio ki te hiranga o te rangahau kupu matua. Ko te kowhiringa kupu matua he ka moumou to wa me to whakapau kaha, i te mea kaore pea nga tangata e rapu ana i to hua. Ma te whakamahi i tetahi huinga kupu matua ka tino eke koe ki to hunga whakarongo. Anei etahi tohutohu kia ngawari to mahi rangahau kupu matua. – Ako mo te tangata kaihoko. Ko te tangata kaihoko he roopu kupu matua e tohu ana i nga hiahia rapu rite. Ka taea e ia te awhina i a koe ki te aro ki tetahi hunga whakarongo, me nga mahi toi.

– Kia mohio ki to hunga whakarongo. Ko te rangahau kupu matua ka hoatu ki a koe te maaramatanga e hiahia ana koe ki te whakatau i nga hiahia o to hunga whakarongo. Ka awhina ano koe ki te rapu ko nga kupu matua e tino whai kiko ana mo to paetukutuku, a ko tehea te tino whakataetae. Ka whai hua enei korero mo to rautaki ihirangi me to rautaki hokohoko katoa. He maha nga wa, ka rapu nga tangata mo nga otinga i runga ipurangi, me te whakamahi i nga kupumatua e tika ana ka awhina koe ki te aro ki te hunga whakarongo tika. Ko te kaha ake o to ihirangi, te nui ake o nga hokohoko ka taea e koe te tumanako ka whiwhi koe.

– Kia mohio ki to whakataetae. Te whakamahi i nga taputapu rangahau kupu matua, ka kitea e koe he aha ta o hunga whakataetae e whai ana me te pehea o te whakataetae. Me whiriwhiri koe i nga kupu matua kaore i te tino whakataetae, i te tino whanui ranei. Whiriwhiria nga niches me te nui o nga waka. Ko nga rerenga korero e tika ana ka kukume i te tini o nga tangata. Ka mutu, whakatauritea o kupu matua ki o hunga whakataetae’ ihirangi me te tūnga. Kia mohio koe ki nga hiahia o to hunga whakarongo, ka taea e koe te timata ki te tuhi korero hei whakatutuki i aua hiahia.

Te hanga i tetahi panui whakahihiri

He mea nui te hanga panui pai ki te hiahia koe kia tu to pakihi mai i era atu. Ko te panui pai me whai take me te whai kiko, me te whakautu i tetahi patai kei te kaipanui mo to hua, ratonga ranei. He ngawari, he wero hoki te hanga panui, na te mea he maha nga aratohu me nga taputapu o te ao matihiko. Anei nga mea e whitu hei maumahara ina hanga he panui angitu:

Whakamahia nga kupu mana – Ko enei nga kupu matua e kukume ana i te kaipanui me te whakahihiko i o raatau hiahia. Te whakamahi i te kupu “koe” i roto i to panui ko tetahi o nga huarahi tino whai hua ki te kukume i to hunga whakarongo. He pai te whakautu a te tangata ki te kape panui e aro ana ki a raatau, kaua ki to pakihi. Ko te “koe” i roto i to kape panui ka aro te kaihoko ki te tangata e panui ana i te panui, a na reira ka piki ake te tupono ka paato ratou ki runga.

I te wa e hanga ana to kape panui, mahara ki te tuhi i te kupu matua akiaki, e whakamarama ana he aha to hua, ratonga ranei kei roto he kupu matua nui mai i to roopu panui. Ma tenei ka awhina i o tohu kounga kupu matua. Mena he maha nga kupumatua kei roto i te roopu, kaua koe e whai mana ki te tuhi i nga tuhinga panui motuhake mo ia tangata. Engari, whakaarohia he aha te kaupapa whanui o te roopu panui, me te tuhi kuputuhi huri noa i nga kupu matua e ahua tino tika ana ki te roopu panui.

Mena he hou koe ki te Adwords, this quick guide will cover the basics: Te rangahau kupu matua, Campaign types, CPC bids, me nga kupumatua kino. I muri i te panui i tenei tuhinga, you’ll be ready to launch your first AdWords campaign! Keep reading for tips and tricks on how to make your campaign a success. You’ll have more confidence than ever! So get started! And don’t forget to check out our other Adwords guides and how-to articles for more tips and tricks.

Te rangahau kupu matua

One of the best ways to find relevant keywords is to use a tool such as Bing’s keyword tool. Ko Bing te tuarua o nga miihini rapu nui rawa atu i te ao, processing over 12,000 million searches each month. This tool will give you lists of keyword suggestions based on your chosen keywords. Use these lists to create content, increasing your chances of attracting new visitors. You can also use these lists to develop new content, such as a blog post or a video.

Keyword research is the process of identifying keywords that people use to search for your products or services. Ma te mahi i tenei, you’ll learn about what topics are popular and what types of content people are searching for. Knowing which keywords are popular among your target audience will help you determine what types of content to produce. Once you have your list of keywords, you can target these keywords with ad copywriting, social media marketing, and other strategies.

When researching keywords, you’ll want to focus on those that are more specific than general ones. He ngawari te take: if a keyword is broad, it’s unlikely to reach your target audience. If you use generalized keywords, you’ll likely waste time and money. Broad keywords, i tetahi atu ringa, won’t bring in much traffic. When you find specific keywords, your online presence will be successful. A well-crafted keyword list will allow you to target a specific audience with the right content.

There are several free and premium keyword tools that can help you with your search for specific keywords. Moz’s Keyword Explorer is one such tool, and it offers free and premium versions. Larry Kim’s review of Moz’s Keyword Explorer can give you an idea of how useful Moz’s Keyword Explorer is. SEMrush is another good keyword tool with a free and paid version. You can try both of them before you make a final decision.

Campaign type

There are many ways to maximize your advertising budget through the use of the different Campaign types available in Adwords. When the searcher types a generic term, a search engine will suggest Morphe brushes to the user. This type of search is great for brands that have high brand awareness, because the intent is for the searcher to become a customer. While the rewards of this type of campaign are high, it’s not as easy to convert those searchers into customers. Hei tauira, when someone searches for “Morphe brushes,” an ad will pop up for the best-selling Morphe brushes. The same can be said of eyeshadow palettes.

Another campaign type is a contextual campaign, which places your ads on similar websites. This campaign type is particularly useful for local businesses. This type of ad displays relevant business insights in the form of interactive graphics. You can choose where to target and how long you want your ads to run for. This type of ad can boost your brand’s exposure and increase the effectiveness of remarketing. If you’re running an infographic campaign, your ads will be placed on similar websites.

There are other ways to boost the effectiveness of your Adwords campaign. A branded search campaign can help you gain valuable insight into what your audience is searching for. Branded search campaigns can also help you generate leads and higher-funnel objectives. Hei tauira, you can run an ad for your business’s website, and then use the URL of the landing page to drive more traffic. This is a good way to attract new visitors and increase your conversion rate.

tono CPC

You may be wondering how to lower your CPC bid for Adwords to increase profits. While this is the most obvious way to do so, it is only one of the many options. You should also consider reducing other aspects of your campaign. Using Pathvisit is an all-in-one marketing tool that can track phone calls, convert more visitors, and generate marketing reports. By lowering your CPC bid, you can increase your chances of seeing a higher ROI and less ad waste.

Depending on your budget, you can set a maximum CPC bid for each keyword or ad group. You can manually adjust your bids, or use an automated bidding option. Manual bidding allows you to set the maximum amount you are willing to spend on a particular keyword or ad group. This allows you to manage your budget and get more strategic with your advertising ROI and business objective targets. There are several advantages to using manual bidding.

While most AdWords users use CPC bidding for their campaigns, you may also want to consider using the alternative – CPM. While CPC bidding is the default setting for a PPC campaign, CPM is the best option if you want your ads to be visible on the top pages of search engines. When it comes to controlling costs, CPC is the foundational metric. It will vary for different campaigns and ads.

As with any other advertising method, daily budgeting is crucial. If you have never advertised online before, a first-time Google Adwords campaign should start in the $20 – $50 range, and then adjust as needed. As you continue to monitor the results, you can change your budget at any time. Using Google AdWord Tools can help you adjust your daily budget to optimize your campaigns. If you have any difficulty adjusting your bid, Google AdWords Grader is the best tool to help you make the best decisions for your business.

Kupumatua kino

One way to increase your ad’s relevance is to include negative keywords in your PPC campaigns. These keywords do not automatically associate with the same query. They should include synonyms, singular and plural versions, and other variations of the word. Hei tauira, if you’re trying to rank for “mountain,” your negative keyword campaign should also include variations such as mountaine and mountain. Heoi ano, negative keywords do not automatically work the same way as search campaigns, so be sure to test a number of approaches.

To make the most out of this strategy, you need to know what terms people are typing in a search engine and which ones are irrelevant to your business. The Search Query report in Adwords will let you know what terms people are typing in before they actually get to your website. Once you know what negative keywords your visitors are typing into the search box, you can then choose to include them in your ad campaign.

Ma te whakamahi i nga kupu matua kino, you can improve your overall search intent by excluding irrelevant search terms. You can also exclude ad text for “red rocks” or similar options. The overall effect of using negative keywords is to drill down to your target audience and increase your return on investment. Learn how to use them in AdWords by reading this article. You’ll see how negative keywords can increase your profitability in just a few weeks.

Using negative keywords in Adwords will not only improve your ad’s effectiveness, but they’ll also save you money by lowering your cost per click (CPC). By reducing the number of non-converting clicks, you’ll save money that you can put towards more effective campaigns. But the main benefit of using negative keywords is that they will help you improve your conversion rates and minimize bounce rates.

Competitive intelligence

The benefits of competitive intelligence for your business go far beyond just understanding your competitors. It helps you determine their unique selling proposition, te hunga whakarongo, pricing plans, me etahi atu. Competitive intelligence helps you make data-driven decisions that can make your advertisements, campaigns, and sales pitches more effective. These insights can help you improve the quality of your advertisements and marketing campaigns, as well as identify new opportunities and threats that can boost your profits. Let’s look at some examples of competitive intelligence.

Getting competitive intelligence means knowing your competitors’ key strategies, how they approach advertising, and which tactics they use to increase their bottom lines. With over 4.9 billion internet users, staying one step ahead of your competition is critical for business success. According to Crayon’s ‘State of Market Intelligence,’ 77% of businesses cite competitive intelligence as an important factor in winning market share. Competitive intelligence is also useful for brands that are looking to increase revenue as fast as possible.

Another way to gather competitive intelligence for your Adwords campaign is to monitor your competition. A good competitive intelligence tool will let you compare the content your competitors are sharing and will notify you when new content is published. Hei tauira, BuzzSumo is an excellent competitor research tool, as it will help you determine what types of content your competitors are using to reach consumers. This competitive intelligence tool is trusted by companies like HubSpot, Expedia, and The Telegraph. It can help you find out how competitors use content to generate traffic and conversions.

A top level competitive landscape spreadsheet will contain information about individual metrics, company names, branded ads, and non-branded ads. It should also contain additional tabs covering relevant keywords, pānuitanga, wharangi taunga, me etahi atu. If you’re looking for specific competitors running tests, you can drill down to see which of their ads and landing pages are performing well. You can then start comparing your own results against theirs. If you’re using Adwords for PPC, you’ll have an edge over your competitors if you know what you’re doing.

He maha nga huarahi hei whakarite i to putea Adwords. Kei runga i o whainga, ka taea e koe te whakamahi i tetahi o nga hanganga e whai ake nei: Te whainga kaupapa whakatairanga, Pūnaha tuku, me te Utu. Ko te whakamatautau wehe he whiringa ano. Ina oti i a koe te whakatakotoranga pai mo to kaupapa whakatairanga, kua tae ki te wa ki te whakatau me pehea te whakapau i to tahua panui. Kei raro nei etahi tohutohu hei awhina i a koe ki te timata. Hei hanga i nga kaupapa whakatairanga tino whai hua, panuitia tenei aratohu.

Utu

He rereke te utu mo te Adwords i runga i te maha o nga taurangi. Ko te utu toharite kei a tawhio noa $1 ki $5 mo ia panui, ahakoa he iti rawa nga utu mo te Whatunga Whakaatu. He nui ake te utu o etahi kupu matua i etahi atu, me te whakataetae i roto i te maakete ka pa ki te utu. Ko nga kupu matua Adwords he nui ake te utu atu i te toharite, me te nuinga o nga wa no nga maakete tino whakataetae, penei i nga umanga ture me nga umanga inihua. Heoi ano, ahakoa nga utu nui ake, Ko te Adwords te huarahi pai ki te maakete i to pakihi ipurangi.

Ahakoa kaore a CPC e whakaatu ana i a ia ano, he timatanga pai mo te mohio ki te utu o Adwords. Ko tetahi atu inenga whai hua ko te CPM, utu-ia-mano ranei nga whakaaturanga. Ma tenei inenga ka whai whakaaro koe mo te nui o to whakapaunga mo te panui, a he pai mo nga kaupapa CPC me CPM. He mea nui nga tohu tohu ki te whakatu i tetahi kaupapa hokohoko mo te wa roa.

Ko te utu mo te Adwords ko te moni o to utu mo ia panui (CPC) me te utu mo ia mano whakaaturanga (CPM). Ko tenei moni kaore e uru ki era atu utu, penei i to manaaki paetukutuku, engari e tohu ana i to tahua katoa. Ko te whakarite i te tahua o ia ra me te utu nui ka awhina koe ki te whakahaere i to utu. Ka taea hoki e koe te whakarite tono ki te taumata kupu matua, roopu roopu panui ranei. Ko etahi atu inenga whaihua hei aroturuki ko te waahi toharite, e whakaatu ana ki a koe me pehea te noho o to panui ki roto i era atu panui. Mena kaore koe i te tino mohio me pehea te whakarite i o tono, Ka taea e koe te whakamahi i nga tirohanga Auction ki te kite e hia nga utu a etahi atu kaihoko.

I tua atu i to tahua, ka pa ano to whakatauranga kounga ki te utu o Adwords. Ka tatauhia e Google te utu mo te kaupapa Adwords i runga i te maha o nga kaihokohoko he panui mo tetahi kupu matua motuhake. Ko te teitei o to whakatauranga kounga, ka iti ake te utu mo ia panui. I tetahi atu ringa, mena he kino to whakatauranga kounga, ka nui ake te utu i to whakataetae. Na, he mea nui kia mohio koe ki to putea mo Adwords kia noho tonu koe ki roto ka kite i nga hua pai.

Pūnaha tuku

Ko nga huringa ki te punaha tuku me te punaha taurite i roto i te Adwords he maha nga kaititiro e tawai ana ki a Google. I mua, Ka taea e te kaihokohoko hotera te tuku tono mo te kupu “hotera,” te whakarite ka puta tana panui ki runga ake o nga SERPs. Ko te tikanga ka puta a raatau panui i roto i nga kianga kei roto te kupu “hotera.” I mohiotia tenei ko te whakataetae whanui. Engari inaianei, me nga huringa a Google, kua kore e tino wehe nga punaha e rua.

He maha nga rautaki e waatea ana hei whakanui ake i o pao i roto i te tahua. He pai enei rautaki ki te hiahia koe ki te whakanui ake i to reeti hurihanga me te rapu i etahi atu rōrahi. Engari kia mohio koe kei ia momo rautaki tuku tono ona ake painga. Kua whakarārangitia i raro nei ngā momo pūnaha tuku utu matua e toru me o rātou painga. Mena he hou koe ki te Adwords, Ko to whiringa pai ko te whakamatau i te rautaki Whakanuia Nga Huringa, ka whakatika aunoa i nga tono ki te whakanui i nga huringa.

Ko nga rautaki tuku aunoa ka whakakore i nga mahi panui utu, engari ka taea tonu e koe nga hua pai ake ma nga tikanga a-ringa. Ko te tuku he moni e pai ana koe ki te utu mo tetahi kupu matua motuhake. Engari kia maumahara kaore te tono e whakatau i to tuunga; Kaore a Google e hiahia ki te tuku i te waahi o runga ki te tangata e whakapau moni ana ki te kupu matua. Koinei te take me panui koe mo te punaha hokohoko i mua i te whakamahi.

Ko te tuku a-ringa ka taea e koe te whakahaere i te nui o te tono mo ia panui. Ka taea e koe te whakamahi i te Pūnaha Tono ki te tapahi i to tahua ina kore e pai te mahi o nga panui. Hei tauira, mena he tino rongonui to hua, ka hiahia pea koe ki te whakamahi i te taurite whanui hei utu mo te taurite tika. Ko te whakataetae whanui he pai ake mo nga rapunga whanui, engari he iti ake te utu. He rereke, ka taea e koe te kowhiri i te taurite tika, te orite kupu ranei.

Te whainga kaupapa whakatairanga

He maha nga huarahi ki te whakarite i tetahi kaupapa whakatairanga i roto i a Google Adwords. Ka taea e koe te whakarite i te tahua o ia ra, e rite ana ki to haumi kaupapa whakatairanga ia marama. Na, wehea taua tau ki te maha o nga ra o te marama. Ina kua whakatauhia e koe to tahua o ia ra, ka taea e koe te whakarite i to rautaki tuku utu. I tua atu, Ka taea te whakarite i nga whaainga whakatairanga mo nga momo hokohoko rereke. Kei runga i o whaainga kaupapa whakatairanga, ka taea e koe te whiriwhiri ki te aro ki nga waahi motuhake, ki nga kaitoro motuhake ranei.

Ko te kaupapa whakatairanga te kaupapa matua o te kaupapa whakahau katoa. Ko te whainga kia marama te whakaatu i nga mea hei whakarereke kia angitu ai te kaupapa. Kia rite te poto ka taea, a me tuhi kia marama ai te hunga katoa e uru ana ki te kaupapa whakahau. Ko te whainga me tino motuhake, ka taea, me te kiko. Ka awhina tenei ki te whakatau i nga rauemi e hiahiatia ana hei whakatutuki i taua whainga. Te whakamahi i nga ariā o te huringa, ka taea e koe te whakarite i nga whainga whaitake mo to pakanga.

Wehea nga panui whakamatautau

E rua nga waahanga matua ki te wehewehe-whakamatautau i o panui i roto i nga Adwords a Google. Tuatahi, Me hanga e koe etahi panui rereke e rua ka maka ki roto i to roopu panui. Na, ka hiahia koe ki te paato i ia mea kia kite ko wai te mea pai ake. Ka taea e koe te kite ko tehea putanga o to panui he pai ake. Kia whai hua te whakamatautau-wehenga ka taea, whai i nga kaupae i raro nei.

Waihangahia nga huinga panui rereke e rua ka whakatauhia he putea mo ia panui. Ka iti ake te utu o tetahi panui, ko tetahi atu ka nui ake te utu. Hei whakatau i to putea panui, ka taea e koe te whakamahi i te tatauranga tahua kaupapa whakatairanga. Na te mea he utu nui nga whakamatautau wehewehe, ka mutu koe ki te ngaro etahi moni, engari ka mohio ano koe mena kei te mahi o huinga panui. Mena he rite nga huinga panui e rua, kia rite ki te whakatika i to tahua moni.

I muri i to kowhiringa e rua nga roopu panui, whiriwhiria te mea ka nui ake te nui o nga pao. Ka korero a Google ki a koe ko wai te mea angitu ake. Mena ka whiwhi to panui tuatahi i te nuinga o nga pao, katahi he tohu pai. Engari ko te roopu panui tuarua he iti ake te reeti panui. Ka hiahia koe ki te whakaheke i to tono ina hiahia koe ki te kite i te CTR teitei rawa mai i tera atu roopu panui. Tenei ara, ka taea e koe te whakamatautau i te paanga o o panui ki o huringa.

Ko tetahi atu huarahi ki te wehe-whakamatautau i nga panui Facebook ma te whakatika i to kaupapa whakatairanga. Hei mahi i tenei, whakatikahia o huinga panui ka kowhiri i te paatene Ritua. Ka hanga aunoatia e Facebook he huinga panui hou me nga huringa ka whakahoki i te mea taketake. Ka haere te whakamatautau wehewehe kia whakaritea e koe kia mutu. Mena kua angitu to whakamatautau wehewehe, me haere tonu koe i te pakanga me nga hua o to whakamatautau. Ka hiahia pea koe ki te wehe i nga panui kia rua, kia toru ranei nga kaupapa motuhake.

KINGI

Ko te panui miihini rapu he tikanga utu-utu mo te eke ki nga tumanakohanga tika i te wa tika. Ka nui ake te aroturuki, ka taea e koe te whakatau ko wai nga panui, kupu rapu ranei i puta mai nga hoko. Heoi ano, me mohio nga kaihokohoko ki te whakanui i te ROI ma te whiriwhiri i nga kupu matua tika, te tohatoha i te putea tika me te whakarereke i nga rautaki ina tika. Ko tenei tuhinga e korero ana i etahi mea nui hei maumahara ki te whakanui i te ROI me te Adwords. Pānuihia kia ako atu.

I te tatau i te ROI o Adwords, he mea nui kia mahara ko nga paohanga paetukutuku kaore i te whakamaori i nga wa katoa ki nga hoko. Me whai koe i nga huringa ki te tatau i te ROI o Adwords. Ka taea tenei ma te waea waea, me te whai kia tae ra ano te manuhiri ki te whiringa toa “Tēnā koe” wharangi. Ka rite ki tetahi kaupapa hokohoko, ka whakawhirinaki te ROI ki te maha o nga manuhiri ka peia e o panui ki to paetukutuku. Hei mahi i tenei, me whiriwhiri kupumatua me te hiahia hoko.

Hei whakapai ake i to ROI o Adwords, whakaarohia te taapiri i nga taapiri ki o panui. Ma te whakamahi i nga toronga wharangi taunga ka awhina koe ki te kukume atu i nga manuhiri e whaaia ana. I tua atu i te toronga kupu matua, Ka taea hoki e koe te whakamahi i nga korero, i nga toronga waahi ranei. Ko te mea whakamutunga ka taapiri he paatene waea ora ki to paetukutuku. Ka taea hoki e koe te whakamahi i nga arotake me nga hononga pae ki te arahi i nga tangata ki nga wharangi e pa ana. Me whakamatau koe i nga whiringa rereke i mua i te whakatau ki nga mea tika. Ki te hiahia koe ki te whakanui i te ROI, kia mohio ki te whakamatautau i nga mea katoa.

Ka taea e Google Analytics te tohu aunoa i nga kaupapa Adwords me te tohu-aunoa. Ma nga purongo e whakaatu ki a koe te ROI o nga kaupapa Adwords. Me kawemai ano e koe o raraunga utu mai i nga ratonga hokohoko utu ki a Google Analytics hei aroturuki i o raatau mahi. Ma te mahi i tenei ka awhina koe ki te aro turuki i o utu panui, moni whiwhi me te ROI. Ma enei korero ka taea e koe te whakatau pai ake mo te waahi hei haumi i to moni. A he timatanga noa tenei. Ka taea e koe te whai i te ROI o Adwords ma te whai i enei aratohu.

When you set up your campaign, Google will create ad groups for you. These will make managing your ads easier. Each ad group contains one ad, one or several keywords, and either broad match or phrase match. Google sets your keyword to broad match so that users can type in your keywords anywhere. Ko te tikanga, this works out to be the best match. You will then want to adjust the cost per click, utu mo ia whakaaturanga, and cost per acquisition to suit your budget and goals.

Utu mo ia panui

The ideal cost per click for Adwords is determined by determining your target ROI. Mo te nuinga o nga pakihi, five cents per click is sufficient. Another way to express this is cost per acquisition, ranei 20% of revenue. To maximize ROI, consider cross-selling your existing customers to increase the average value of each sale. To determine how to target your CPC, use the conversion rate chart below. Using this chart, you can decide what to bid for each keyword and ad.

The most effective way to lower your CPC is to target long-tail keywords. These keywords have low search volume and are less likely to attract irrelevant searches. These keywords also tend to have a higher Quality Score, which is an indication of relevance and a low cost per click. Adwords CPC is based on the industry you are in and competition levels. The more competitive your industry, teitei ake te CPC.

There are several methods for setting maximum CPCs, including automatic and manual bidding. Manual cost-per-click bidding is the most common type of CPC. The manual method involves adjusting the maximum CPC manually, whereas automated bidding uses a software that automatically adjusts the maximum CPC for you. If you’re unsure of which method is right for your business, Google offers some tips. But whichever one you choose, you should follow the recommendations from your Google-certified agency.

Pay-per-click advertising is based on an auction system. As the publisher lists pay-per-click rates, advertisers are free to choose which one suits their budget best. I te nuinga, the higher the value of a click, ka nui ake te utu mo ia panui. Heoi ano, you can negotiate with your publisher to negotiate for a lower cost per click, especially if you’re signing a long-term or valuable contract.

While cost-per-click varies greatly, the average amount for a single click is around $1 ki $2 in Google AdWords. I te whatunga whakaatu, average CPCs are under a dollar. Depending on the competition, you can spend as much as $50 mo ia panui. Hei tauira, a real estate business can spend $10000 ki $10000 on Adwords each year. Heoi ano, if you’re looking for a new client, you can spend as little as $40 mo ia panui.

Kupumatua kino

You can keep costs down by using negative keywords in your Adwords campaigns. It is important to remember that not all search queries are relevant to your campaign, so you should add negative keywords to your ad groups and campaigns. If you’re unsure how to use negative keywords, read on for a step-by-step guide. There are many ways to use negative keywords in Adwords. Here are some ways to use them.

One of the best ways to find negative keywords is to do a Google search. Simply type in the term you’re trying to target and see what comes up. You’ll then need to add any search terms that are not related to your campaign to your negative keyword list. If you’re unsure of which negative keywords to add, check your Google Search Console or analytics for a list of all negative keywords. Once you’ve added negative keywords to your Adwords campaign, you’ll have a list of unrelated ads to avoid.

Another way to improve CTR is to use negative keywords. Using negative keywords will ensure that your ads appear against relevant search terms, reducing the number of wasted clicks. It will also increase the proportion of relevant visitors to your campaign and improve ROAS. The final benefit of using negative keywords is that you won’t be paying for advertisements that don’t match your product or service. That means you can save money on your advertising budget.

Using negative keywords in Adwords can save you time and money by blocking irrelevant searches. You can create negative keywords that are as relevant to your product as your desired keyword. Hei tauira, if you want to sell free health-related products, use the word ‘free’. People searching for free health care or jobs might not be in your target market. Using negative keywords is a great way to keep wasted budget under control.

Cost per impression

Cost per impression (CPM) is a key metric to track in online advertising. This metric measures the cost of advertising campaigns, and is often used for media selection. It is a great way to track high-level awareness of a company and determine how much to bid for different types of advertising. I te nuinga o nga wa, CPM can be used to estimate the effectiveness of a marketing campaign. Aside from being an important metric to track, CPM also helps advertisers determine which platforms are more effective for achieving their goals.

CPMs have increased since Q3 2017 but have not fluctuated much since then. I te toharite, advertisers paid $2.80 per thousand impressions in Q1 2018, a modest but steady increase. As of Q1 2018, advertisers paid $2.8 per thousand impressions, up a dollar from Q1 2017. He rereke, CPCs on the Google Display Network were back at $0.75 mo ia panui, or about 20 cents higher than in Q4 2017.

While free Ad impressions are more effective than those of paid ads, they’re not worth the expense. These “unknown” searches happen on a daily basis. This means that Google cannot predict a searcher’s intent, but it can estimate the frequency of certain keywords, penei “car insurance,” and then optimize its ads based on those keywords. Na, advertisers only pay for the clicks they receive.

While CPCs on social media platforms vary, the cost per impression is typically not overly high. Hei tauira, Facebook’s CPC is $0.51 per impression, while LinkedIn’s CPC is $3.30. Social media platforms such as Instagram and Twitter are less expensive, with an average CPC of $0.70 ki $0.71 per impression. These ads will only display if the budget is refreshed daily. Tenei ara, advertisers don’t have to worry about overspends or spending more than they need to.

Utu mo ia hoko

One of the most important factors to consider when bidding for advertising on Adwords is the cost per acquisition. It can range anywhere from a few dollars to less than $100, and the average CPA is $0.88. The reason this figure is so low is because most advertisers will not bid very high on their advertisements. Hei tauira, if holiday socks cost $3, tuku tuku $5 for that term would be very ineffective.

While it is important to know how much your ad campaigns are costing you, it is possible to calculate a CPA based on your conversions. Whether or not a conversion actually occurs is difficult to determine, but it can be done by tracking form fills and demo signups. Heoi ano, there is no universal standard for determining cost per acquisition, and each online business will have a different product, price, tawhē, utu whakahaere, and ad campaign.

Utu mo ia hoko, or CPA, refers to the amount of money that an advertiser spends on each conversion that is generated by their ads. This includes sales, pakō, forms, newsletter subscriptions, and other forms. Advertisers will generally negotiate this rate with ad networks, but it should be noted that not all will agree to it. Once you have negotiated a price with an advertiser, the cost per acquisition can be determined.

Cost per acquisition is another important metric to track in the advertising process. When deciding to spend money on CPA, you’ll need to determine how much money you’ll need to spend to generate a sales transaction. AdWords users can measure the success of their ads by evaluating how much they cost in terms of the amount of conversions that each ad generates. The cost per acquisition is often correlated with a specific marketing channel, so the higher the CPA, the more the advertiser will profit.

Ka taea e koe te whakamahi i te Google Adwords ki te panui i to paetukutuku. He tino ngawari te tukanga: me hanga e koe he kaute, whiriwhiria etahi kupumatua e tika ana, ka timata ki te tuku tono mo ratou. Anei me pehea te arotau i to reeti paato ka tiimata ki te panui i to paetukutuku! Ko te tumanako ka awhina tenei tuhinga ki a koe ki te tiimata me te Adwords. Ki te kore, Ka taea e koe te ako ake mo nga kaupapa o te panui i runga i a Google i tenei tuhinga. Tae noa ki te wa e whai ake nei, tono koa!

Panuitanga i runga i a Google

Ka taea e koe te panui i runga i te punaha Adwords a Google ma te tuku i nga kupu matua e pa ana ki to pakihi. Ka puta to panui ina rapu nga kaihoko pea ki a Google mo nga kupu matua e hiahia ana koe ki te whai. Ka whakatauhia e Google ko wai nga panui ka puta ki tana wharangi hua rapu, me te teitei ake o to utu, ka teitei ake to panui. Ko te mea nui ko te hopu i nga kaihoko pea’ kanohi me te whakatenatena ia ratou ki te panui i to panui. Kua whakarārangihia i raro nei nga tohutohu kia whai hua ake ai to panui.

Ka tino whai hua nga panui i runga i a Google mena ka whai hua to hua, ratonga ranei ki nga kaihoko’ hiahia. Ko tenei momo panui ka taea te aro nui ki to hunga whakarongo ma te waahi, tau, me nga kupu matua. Ka tukuna ano e Google nga panui kua whakaritea i runga i te waa o te ra. Ko te nuinga o nga pakihi ka whakamahi i a raatau panui i nga ra o te wiki, mai 8 AM ki 5 PM. Kaore ratou e whakahaere panui i nga wiki, engari i nga ra o te wiki, ka taea e koe te aro ki to panui ki nga kaihoko pea i runga i te waa kei te ipurangi.

I te wa e whakamahi ana i a Google Adwords, e rua nga momo panui. Ko te momo tuatahi ko te Rapu, e whakaatu ana i to panui i nga wa e rapu ana tetahi mo to hua, ratonga ranei. He iti te utu o nga panui whakaatu, engari kaore i te rite ki nga panui rapu rapu. Ko nga kupu matua nga kupu rapu ka patohia e te tangata ki a Google hei kimi hua, ratonga ranei. I te nuinga o nga wa, Ka tuku a Google ki a koe ki te whakamahi i nga kupu matua tekau ma rima, engari ka taea e koe te whakanui ake i nga tau i muri mai.

Mo te pakihi iti, Ka taea e te panui utu-ia-paanui te otinga pai. No te mea me utu noa koe mo ia paato, utu-ia-paanui te utu nui, engari ka hangaia e nga kaiwhakatairanga mohio a raatau kaupapa ki te kukume i nga waka whai mana ki o raatau paetukutuku. Ma tenei ka piki ake o raatau hoko. A mena kei te timata noa to pakihi, he pai te tirotiro i tenei tikanga. Engari kia mahara kaore koe i te pai ki a koe ina tae mai ki te arotautanga rapu rauropi (SEO).

Te tuku i nga kupumatua

Ka timata koe ki te tuku i nga kupu matua i roto i te Adwords, me aro koe ki to CTR (paato i te reiti) pūrongo. Ka awhina tenei purongo ki a koe ki te aromatawai i nga whakaaro hou me te whakatika i to tono. I tua atu, me aroturuki tonu koe i to rautaki. Kei te huri tere nga panui rapu, a me whai tonu koe ki nga ahuatanga hou. Pānuitia atu mo tenei kaupapa, utu ranei i tetahi tohunga ki te hapai i o kaupapa. Anei etahi tohutohu hei whakanui ake i to tahua.

Tuatahi, whakatauhia te tahua e pai ana koe ki te whakapau i runga i o panui. Kia mahara ko te nuinga o nga tangata kaore e titiro ki mua i nga hua tuatahi i roto i te rapunga a Google, na he mea nui kia puta ki runga ake o nga SERPs. Ko te moni ka tukuna e koe mo ia kupu matua ka whakatau i te nui o to whakapaunga me te pai o to putanga ki te wharangi tuatahi. Mo ia kupu matua, Ka uru atu a Google ki roto i te hokohoko me te tino utu nui.

Ka taea hoki e koe te whakamahi i nga kupumatua kino hei whakawhāiti i o tono mo nga rapunga kore e whai kiko. Ko nga kupumatua kino he waahanga o te whaainga kino a ka taea e koe te aukati i a koe ki te tuku tono mo nga kupu matua kore e tika ana ki to pakihi.. Tenei ara, ka puta noa o panui i roto i nga patai rapu kei roto nga kupu matua kino. Ko te kino ake o te kupu matua, ka iti ake to utu. Ka taea e koe te kowhiri i nga kupu matua kino i roto i to roopu panui hei whakakore i a raatau mai i to kaupapa.

I te wa e tono ana koe mo nga kupumatua, whakaarohia to kaute kounga. Ka titiro a Google ki nga mea e toru i te wa e arotake ana i nga ihirangi panui me te whai take. Ko te tohu o te kounga teitei he tohu mo te whaitake o te paetukutuku. Ko to ihirangi ka kaha ake te whakaputa waka utu nui, no reira whakaarohia te whakatika i to tono kia rite. I muri i te wa e ora ana o panui, ka whiwhi koe i nga raraunga e pa ana ki te mahi o to pakanga me te whakatika i to tono.

Te hanga panui

He maha nga mea hei maumahara i a koe e hanga ana i nga panui ki Adwords. Mo tetahi mea, me mohio koe ki te hanganga o te papa, me te whakamahi i nga taputapu SEO penei i te Mahere Kupu matua me te enaka a Google ki te rapu kupu matua e tika ana. Na, tuhia to ihirangi panui me te arotau i te panui kia whiwhi i te reiti paatata teitei. Na, whakaputahia i runga i te paetukutuku a Google kia whiwhi i te maha o nga tirohanga me nga panui.

Kia hanga to panui, kia tirohia e koe mo nga hapa wetereo me te takikupu. Ka whakaatu ano a Google i o panui, no reira he mea nui kia kite ko wai te mea e pai ana te mahi. I a koe te toa, wero ki te whakapai ake. Mena kei te raru koe ki te tuhi i to panui, ka taea hoki e koe te titiro ki nga mahi a o hunga whakataetae. Kia mahara kaore koe e whakaaro ki te hanga i te wira – kaore he take ki te tuhi panui mena ka kitea e koe tetahi mea kei waho e mahi ana!

I te wa e hanga ana nga panui mo Adwords, he mea nui kia maumahara ka ngaro ia panui ki te moana o te ihirangi. He iti rawa te tupono ki te tiki i ia tuunga. No reira, he mea nui kia mohio koe ki nga whainga mutunga o o kaihoko i mua i te hanga i o panui. Hei tauira, mena he tohunga to pakihi ki te rongoa hakihaki, ka hiahia koe ki te aro ki nga kaiwhakamahi e rapu ana mo te rongoa hakihaki. Ma te whakamahi i enei whaainga mutunga ka awhina i o panui kia tu mai i te whakataetae.

Te arotau i te reiti pawhiri

He mea nui te whakapai ake i te reeti paato ki te whakanui ake i to hokinga mai mo nga whakapaunga panui. He maha nga wa ka awehia nga reiti panui e te tohu panui, e tohu ana ki te tuunga o te panui i runga i nga hua rapu utu. Ko te teitei ake o te CTR, te pai ake, i te mea he whakaata tika mo te kounga o o panui. I te nuinga, ko te whakapai ake i te CTR ka taea te whakanui i nga huringa me nga hoko i te waa tere. Tuatahi, tirohia to reanga panui ki o hunga whakataetae ahumahi.

Hei whakanui ake i to CTR, tautuhi i nga kupu matua e whakamahia ana e to hunga whakarongo ki te rapu i to paetukutuku. Ko te Google Analytics me te Rapu Rapu he taputapu pai mo tenei. Me mohio kei roto o kupu matua i te url o te panui, ka awhina i nga manuhiri ki te whakatau ko hea ka paato. He mea nui ano te whakamahi i te kape panui kaha. Kia mohio koe ki nga hiahia o to hunga whakarongo me te whakamahi i enei korero ki te hanga kape panui ka akiaki i a raatau ki te mahi.

Kia oti i a koe te whakarite i to hunga whakarongo, ngana ki te wehewehe i o kaupapa whakatairanga. Ma tenei ka taea e koe te aro pai ake i o mahi panui me te whakanui ake i te CTR. He waahanga kei runga i te paetukutuku a Google e kiia ana “Ka patai ano nga Kaiwhakamahi” Ka taea e koe te awhina i a koe ki te aro ki te hunga whakarongo ma te tuku whakaaro e tika ana. Ka whakamahia hoki nga reiti paato ki te ine i te whai huatanga o to kaupapa hokohoko mamati. Ko te iti o te CTR he tohu mo te raru o te kaupapa whakatairanga, karekau ranei o panui e puta ana ina rapu nga kaihoko whai take.

Ki te kore e taea e to panui rapunga te kukume CTR teitei, kua ngaro koe i tetahi waahi nui. Kua tae ki te wa ki te mahi i te taahiraa e whai ake nei. Whakanuia te maero ki te whakapai ake i to CTR me te kaute kounga. Whakamātauria te whakamahi i te whakatenatena me nga rawa ataata hei whakanui ake i to reiti paato. Te whakamahi i nga tikanga penei i te inoculation, ka taea e koe te whakatenatena i to hunga whakarongo kia kite i te rama i te pito o te kauhanga. Ko te whainga mutunga o te whakapati ko te arahi ia ratou ki te whakatau, ki te karanga ranei ki te mahi.

Whakaritea ano

Ko te Retargeting me Adwords he taputapu kaha ki te toro atu ki nga kaihoko hou. He ture kaha a Google mo te kohi korero whaiaro mai i ona kaiwhakamahi, tae atu ki nga nama waea, wāhitau īmēra, me nga nama kaari nama. Ka taea te whakahaere i nga kaupapa hokohoko hou i runga i te whaarangi a Google, taupānga pūkoro, me te pāpāho pāpori. Ka taea e te taputapu retargeting a Google te awhina i nga pakihi ki te toro atu ki nga kaihoko pea ma nga papaaho maha. Ko te huarahi pai ki te timata ko te arotake i nga rautaki e whai ake nei.

Ko te Retargeting me Adwords ka taea te whakamahi ki te aro ki nga kaihoko motuhake i toro atu ki tetahi wharangi motuhake i to paetukutuku. Ka taea e koe te hanga panui whanui e akiaki ana i nga kaihoko ki te tirotiro i to pae, ka taea ranei e koe te hanga i tetahi panui whakahou e whakaatu ana i nga panui ki nga tangata i toro atu ki to pae i mua. Ko te whainga ko te hopu i te aro o nga tangata kua toro atu ki to pae i etahi wa, ahakoa kaore i hokona e ratou tetahi mea.

Ka taea e te Retargeting me Adwords te aro ki nga manuhiri motuhake ma te hanga i te hunga whakarongo e rite ana ki nga tatauranga o tetahi manuhiri paetukutuku.. Ko te hunga whakarongo ka hanga e koe ka kite noa i nga panui e pa ana ki nga hiahia me nga ahuatanga o taua tangata. Kia tutuki ai nga hua pai, me wehe e koe o manuhiri paetukutuku ki nga roopu rereke, te whakamahi i te taupori ki te aro ki o mahi hokohoko ano. Mena he hou koe ki te ao panui, timata ki a Google Adwords.

Retargeting ki Adwords mahi ma te whakatakoto i tetahi waahanga iti o te waehere ki to paetukutuku. Tenei waehere, mohiotia ano he pika, ka noho kore kitea e nga manuhiri o te pae. Ka whakamahia e ia nga pihikete tirotiro ingoamuna ki te whai i to hunga whakarongo puta noa i te paetukutuku. Ma tenei waehere e whakaatu ki a Google Ads te wa e whakaatu ai nga panui ki nga tangata kua toro atu ki to papaanga. He huarahi tino whai hua ki te toro atu ki nga kaihoko pea. He tere, he utu hoki tenei tikanga, a ka taea te whakaputa hua nui.

I mua i to tiimata ki te panui i runga i a Google, me mohio koe he aha koe e uru ana ki roto. Anei etahi mea hei maumahara: Momo orite, Nga kaute kounga, Nga utu, me te Retargeting. Kia mohio koe ki enei mea, ka taea e koe te whakamahere i tetahi kaupapa Adwords pai ake. A, kua mohio koe ki enei mea katoa, kua rite koe ki te timata! Heoi ano, i mua i to mahi, me mahi rangahau koe mo o kupu matua.

Nga utu

He maha nga mea e whakatau ana i te nui o te moni me whakapau e koe mo Adwords. Hei tauira, he aha te utu toharite mo ia panui? Te utu o nga taonga i hokona (COGS) kei roto te whakaputanga me te whakapaunga panui. Me whakatau e koe te nui o te moni i whakapaua e koe ki te panui kia taea ai e koe te whakahoki mai i to haumi. Na ka taea e koe te whakataurite i aua utu ki o hua mai i nga kaupapa AdWords me te whakatau ko wai nga kupu matua e tino whai hua ana.

Ko te utu mo ia panui (CPC) he rerekee i runga i nga kupu matua me te ahumahi. Kei te tata tonu nga CPC angamaheni $2.32 i runga i te whatunga rapu me te $0.58 i runga i te whatunga whakaatu. Mo etahi atu korero, tirohia tenei tuhinga ine AdWords. Ko tetahi huarahi ki te whakaiti i to CPC ko te aro ki nga kupu matua me te Kaute Kounga teitei. Ko nga kupumatua Kaute Kounga Nui ka pai ake te tuunga ki te wharangi, te penapena moni me te whakarite kia puta o panui ki nga wharangi tika.

Ka taea e koe te whakatika i to tono mo tetahi kupu matua motuhake mena ka mohio koe ko wai nga mea e tino pai ana. He rereke, ka taea e koe te whakaheke i to tono mo nga kupu matua kaore e puta he hua. Kia mahara he nui ake te utu o etahi kupu matua i etahi atu, a me aroturuki tonu koe me te whakatika i o tono kia rite. Hei rangatira pakihi, kia mohio koe ki nga huringa i roto i te utu Adwords me te rite ki te urutau ki runga. Ina ako koe ko nga kupumatua e pai ana mo to paetukutuku, ka taea e koe te whakanui ake i to moni whiwhi me te tapahi i o CPC kia whiwhi i te ROI pai.

Ko te kaupapa CPC te tikanga tino whakamahia. Ko te tikanga tino noa me te utu iti iho i te kotahi rau pene mo ia paato. Heoi ano, he rereke te utu mo ia paato i te utu o nga whakaaturanga. Mena kei te hiahia koe ki te mohio ki te utu mo to kaupapa whakatairanga, Ka taea e koe te whakamahi i te mahere kupu matua ki te whakatau tata mo to utu mo ia paato. Tenei ara, ka tino mohio koe e hia nga utu ka utua e koe mo ia paato me te maha o nga tohu ka whiwhi koe.

Momo orite

Mena kei te hiahia koe ki te whakanui ake i te maha o nga huringa me te whakapau moni iti mo o panui, me wehe e koe o kupu matua ki nga momo whakataetae rereke. I roto i te Adwords, ka mahia tenei ma te wehewehe i nga panui kia rite ki nga momo whakataetae. Ma te whiriwhiri i nga momo whakataetae tika, ka taea e koe te toro atu ki to hunga whakarongo me te karo i te moumou moni i runga i nga paoho kore. Mo tenei kaupapa, me whakamahi koe i tetahi taputapu kupu matua kore utu hei whakatau i to hunga whakarongo katahi ka wehewehea o panui.

Ko te Whakataurite Tika te mea e tino whaaia ana o nga whakataetae kupu matua katoa, me te hiahia kia tika te kianga kupu matua. Heoi ano, ka taea e koe te taapiri i etahi atu kupu ki to patai mehemea e tika ana. Ko te Whakataurite Tika te mea pai rawa atu mo nga kaiwhakatairanga e hiahia ana ki te akiaki i nga huringa ma te whakaatu i nga panui e pa ana ki nga kupu matua e whaaia ana e ratou.. He nui ake hoki te reiti paatoo tika. Heoi ano, he mea nui kia mohio ko te whakamahi i nga taapiri tika ehara pea i te mea pai mo ia pakihi.

Mena kei te pirangi koe ki te aro ki etahi kupu, ka taea e koe te whakamahi i nga kupu matua kua whakarereketia. He ngawari enei ki te whakamahi me te korero ki a Google kia whakaatu i o panui mo etahi kupu, kianga ranei. Ko nga kupumatua ka taea ki tetahi raupapa. Ka taea e koe te whakauru i enei kupu ma te whakamahi i te tohu taapiri (+) i mua i ia kupu matua. Ka taea hoki te whakamahi i te whakatakotoranga kupu matua whakarereke whanui mo nga kianga. Ko te Full Media he tohungatanga ki nga kaupapa AdWords PPC mo nga kamupene iti me te reo-rahi.

Ko te taurite whanui me te tika ko nga momo whakataetae tino rongonui, engari he momo tata ano. Ko te momo orite whanui kei roto i nga hapa takikupu katoa o te kupu matua ko te momo tika ka taea e koe te aro ki nga rapu rapu whanui. Ka taea hoki te whakakore i nga momo rereke ma te taapiri i nga kupumatua kino. Heoi ano, ehara tenei i te mahi pai na te mea ka whakaitihia te maha o nga pao. Ko te momo orite whanui te mea pai rawa atu mo nga kaiwhakatairanga e hiahia ana ki te aro ki nga kupu motuhake.

Whakaritea ano

Ko te Retargeting he ahua o te panui ipurangi ka taea e nga kaihokohoko te whakaatu i nga panui kua tohua ki nga manuhiri o mua o te paetukutuku. Ko te tikanga hokohoko ano e mahi ana ma te tuku i tetahi waehere aroturuki ki runga i te wharangi paetukutuku me te whakaahei i nga panui kia whakaatuhia ki tetahi manuhiri o mua. He mea nui nga hua o tenei momo hokohoko. Kua whakaatuhia ki te whakanui ake i nga hoko ki runga ake 70% ka hoko mai nga tangata kua toro ki te paetukutuku me te kore e hoko mai i tetahi mea ma te kaupapa hokohoko ano.

Mena kaore i te arotauhia to paetukutuku mo te retargeting, kare pea koe e kite i nga hua. Mena kaore to kaupapa hokohoko hou e mahi, ka hiahia pea koe ki te tango i nga tohutohu a te kamupene whakahaere a Google Adwords. Ka awhina koe ki te whakarite tika i te kaupapa whakatikatika. Ko nga tautuhinga tika ka nui te rereketanga o te mahi. Kia whai koe i nga tautuhinga tika, Ka taea e koe te whakamahi i te retargeting ki te aro ki nga kaihoko puta noa i nga whatunga hapori rereke.

Hei whakarite i nga panui whakatikatika, me whakatu e koe a Google Analytics. Ko te waehere retargeting ka whai i nga pihikete, he konae iti ka penapena aunoa i runga i te kaitirotiro a te kaiwhakamahi. Ka whakamohiotia a Google Ads ki te whakaatu i nga panui ki tetahi manuhiri pae motuhake i runga i o raatau hitori tirotiro o mua. Ko te whakahou me te Adwords he huarahi pai ki te whakapai ake i to rautaki hokohoko tuihono.

Ko te whakahou me te Adwords ka whai hua mo nga huarahi pāpāho pāpori, otirā Facebook. Ka taea hoki te huarahi whai hua ki te hanga i tetahi Twitter e whai ake nei. Kia mahara, mutu 75% o nga kaiwhakamahi i runga i Twitter kei runga i nga taputapu pūkoro. Ko o panui kia pai ki te waea pūkoro hei whakanui ake i to tupono ki te hopu i te aro o to hunga whakarongo. Ka taea e Retargeting me Adwords te awhina i a koe ki te huri i enei kaiwhakamahi hei kaihoko. Na, timata ki te whakahou me te Adwords hei whakanui ake i to moni whiwhi.

Nga kaute kounga

He maha nga huarahi hei whakapai ake i to Tohu Kounga i roto i a Google Adwords. Ahakoa kaore he otinga makutu kotahi, he maha nga huarahi hei whakapai ake i to tatau. Ko te mahi tuatahi ko te takiuru ki to putea me te whakatere ki te papa whakaatu kupu matua. Kia tae ki reira, ka taea e koe te kite i nga kaute kounga mo o roopu panui hohe. Na, ka taea e koe te timata ki te whakarereke kia pai ake ai to tatau. I muri i etahi wiki, kia kite koe i te rerekētanga nui.

Ko te Tohu Kounga mo to panui ka tatauhia ma te whai whakaaro ki nga mea e toru: hāngaitanga, auaha pānuitanga, me te wheako wharangi taunga. Ahakoa te whakamahi i nga kupu matua ano, Ka rereke nga Tohu Kounga i waenga i nga roopu panui. Hei tauira, mena kei a koe he pakihi riihi whare ruihi, ka whakamahi pea koe i te kupu matua “whare pekepeke” ki te aro ki nga kaihoko pea e rapu ana i nga whare putea. Ma tena e pai ake to Kaute Kounga mena ka whai kiko o panui me te pai ki nga kaiwhakamahi o nga taputapu katoa.

Me mohio ano koe ko te Tohu Kounga mo tetahi roopu panui motuhake e whakawhirinaki ana ki te kounga o te kupu matua. Ka taea e tenei take te awe i to utu mo ia panui (CPC) me te reiti panui (CTR). Ka whai waahi ano a Google Ads ki te kounga o te roopu panui. No reira, ki te mea he Score Kounga teitei te roopu kupu matua, tera pea ka eke ki runga i nga hua rapu a Google. Mena kei te whakamahere koe ki te whakahaere i tetahi kaupapa whakatairanga mo tetahi kupu matua, ka pai ake te Tohu Kounga i te mea ka whakamahi noa koe i te kupu whanui.

I te wetewete i to kaupapa whakatairanga, aro nui ki te CTR. He tohu pai te CTR teitei. Ko nga panui me te CTR teitei ake ka nui ake nga patene, na reira ka piki ake to CPC. Heoi ano, kia maumahara ko te CTR ka pangia e etahi atu mea penei i te waahi matawhenua. I tua atu, me whakarite kia rite o kupu matua ki to kape panui me to wharangi taunga. Ma te whakanui ake i to TKT ka awhina i to Kaute Kounga, engari ka piki ake ano to utu-ia-pawhiri (CPC).

Te rangahau kupu matua

Ko te rangahau kupu matua te tikanga mo te tautuhi i nga kupu matua mo to paetukutuku, kaupapa whakatairanga ranei. He maha nga huarahi hei mahi rangahau kupu matua. Ko te whainga matua ko te tango whakaaro me te tautuhi i nga kupu matua e whai mana ana ki te whakaputa waka. Ko nga kupu matua ka tohua ma te uara me te tupono ki te whiwhi hokohoko. Ko te rangahau kupu matua ka awhina koe ki te hanga i nga kaupapa tika me te rautaki panui hei kukume i nga kaihoko pea. Hei timata, whakamahia te taputapu kupu matua a Google kia kitea ko wai nga kupu matua rongonui.

Ahakoa ka pau te wa me te whakapau kaha, He mea nui te rangahau kupu matua mo to angitu kaupapa AdWords. Te kore rangahau kupu matua tika, ka hinga to kaupapa, ka utu ranei koe i nga hoko. Kei raro nei etahi tohutohu hei timata koe:

Whakamahia te Mahere Kupumatua a Google. Ko tenei taputapu e whakaatu ana i te rahinga rapu i ia marama. Hei tauira, ki te hiahia koe ki te kukume waka i te raumati, me aro koe ki nga kupu matua e tino rapua ana i tenei wa. Ano hoki, whakaaro ki te whakawhāiti i tō rapunga ki tētahi wā, penei i waenganui o Mei me Akuhata. Kia mohio koe ko nga kupu matua e whai hua ana, ka taea e koe te whakamahi i te taputapu AdWords ki te rapu kupu matua e pa ana. Ma tenei taputapu e whakaputa rau kupu matua e pa ana ki o herenga kupu matua.

I te wa e whiriwhiri ana i nga kupumatua, whakatauhia te whainga o to paetukutuku. Mahia to rangahau ki te whakatau i to hunga whakarongo me te hiahia rapu mo to maakete whaainga. Ka hiahia pea koe ki te whakaaro he pehea te hononga o to paetukutuku ki enei kupu matua. He hua, ratonga ranei he rite nga tikanga? He nui nga pukapuka rapu? He aha ta te tangata e rapu ana ina rapu ana i tetahi hua, ratonga ranei? Ko te nui o te rapu rapu he tohu pai. Ki te kore, ngana ki te rapu kupu matua motuhake hei whaaia.