Tūtohu: Google Adwords Agency

Mena kei te hiahia koe ki te hanga i tetahi kaupapa whai hua mo Adwords, ka hiahia koe ki te mohio ki etahi mea taketake kia tu ai to panui. Hei mahi i tenei, me arotahi koe ki o kupu matua, CPC (utu mo ia panui), Te kaute kounga me te mohio o te whakataetae. Hei timata, ka taea e koe te tiimata me nga tuku aunoa. Ka taea hoki e koe te whakarite tono ma te ringa, engari tera pea ka nui te tiaki. I tua atu, kia poto to kape panui me te tika. Ko te kupu matua te mea tuatahi ka kitea e nga kaiwhakamahi, me whakatenatena ratou ki te paato i runga. He mea nui ano hoki te karanga marama ki te mahi.

Te whainga kupu matua

Mena kei te ngana koe ki te kukume i nga kaihoko hou ki to paetukutuku, ka hiahia pea koe ki te whakamahi rapu utu, AdWords ranei hei whakatairanga i to hua. Ko tenei momo panui ka whakamahia e nga pakihi iti e rapu ana ki te hoko i tetahi mea inaianei, engari he utu nui pea mo nga kaiwhakatairanga. Ko te whaainga kupu matua i roto i te Adwords ka taea e koe te whakarite i o panui ki te aro ki nga kaiwhakamahi e rapu ana i to hua, ratonga ranei.. Ki te kupu-whakaaro, ka puta noa o panui ina ka tino hiahia ratou ki nga mea ka tukuna e koe.

Hei tauira, he blog ahua he waahi pai ki te panui. Ka rapu tetahi kaiwhakamahi “nga ahua pukoro.” Ka kitea e ratou te tuhinga ka paato i runga i te panui kupu-matua e whakaatu ana i te pukoro tawhē teitei. No te mea he mea tika te panui ki te horopaki, he pai ake te panui o te manuhiri ki runga. Ka piki ake te tupono ka paatohia e tetahi te panui me te hoko i te hua.

Ko te whainga kupu matua i roto i te Adwords ka mahi ma te whakaatu i tetahi panui whakaatu, panui ataata ranei ki nga tangata e kaha rapu ana mo nga hua, ratonga ranei e tukuna ana e koe.. Ka taea hoki e koe te aro ki nga wharangi motuhake o to paetukutuku kia whakaatuhia to panui, ataata ranei i runga i te wharangi paetukutuku ka tohua e te kaiwhakamahi. Kia pao te tangata ki runga i te rarangi rauropi, ka whakaatuhia to panui, me nga mea e tika ana e rite ana ki te kupu matua.

Ko tetahi atu rautaki rongonui i Adwords ko te whakamahi i te Google Ads Keyword Tool ki te rapu kupumatua hou. Ka taea e koe te whakakotahi i nga rarangi kupu matua maha me te whai i te rōrahi rapu mo tetahi kaupapa. I tua atu, ka hoatu e te taputapu nga raraunga pukapuka rapu o mua mo nga kupu matua kua tohua. Ka taea e enei kupumatua te awhina i a koe ki te whakamahine i o rautaki kupu matua i runga i nga mea e rapuhia ana e to hunga whakarongo. I tua atu ki te whai i nga kupu matua, Ka taea e te whaainga kupu matua te awhina i a koe ki te whakatika i to rautaki i runga i te waa, i nga korero ranei.

Utu mo ia panui

He iti noa nga mea e whakatau ana i te utu mo ia panui mo Adwords. Kei roto i enei ko te kaute kounga, kupumatua, kupu panui, me te wharangi taunga. Hei whakaiti i to utu mo ia panui, kia whai hua enei waahanga katoa. Ano hoki, he mea nui ki te whakanui ake i to reeti-a-roto (CTR) kia mohio kei te whiwhi koe i te ROI teitei. Hei whakatau i to CTR, hanga he Rau Google ka tuhi i nga utu mo ia paato.

Kia whai whakaaro nui koe mo te nui o to CPC, ka taea e koe te timata ki te whakatika i to kaupapa. Ko te huarahi ngawari ki te arotau i o panui ko te whakapai ake i o raatau tohu kounga. Ko te teitei o te kaute kounga, ka iti ake to TKT. Ngana ki te arotau i to ihirangi paetukutuku me te kape panui, me te whakarite e tika ana o panui ki nga kaiwhakamahi’ rapunga. Ngana ki te whakapai ake i to tatauranga kounga, a ka taea e koe te penapena ake 50% nui atu ranei i runga i to CPC.

Ko tetahi atu huarahi ki te whakaheke i to CPC ko te whakanui ake i o tono. Kaore koe e kaha ki te whakanui ake i to tono, engari ka awhina i a koe kia nui ake nga huringa mo te iti o te moni. Ko te mea nui ko te mohio ki te nui o te utu ka taea e koe te tuku i mua i te kore hua o to huringa. He iti rawa $10 ka taea te kawe mai i te tawhwnga hua pai. I tua atu, teitei ake to tono, ka nui ake pea ka whiwhi koe i te huringa e hiahiatia ana.

Ka mutu, ko te utu mo ia panui mo Adwords kei runga i te umanga kei roto koe. Hei tauira, ki te hoko koe a $15 hua e-tauhokohoko, he utu mo ia panui $2.32 ka nui ake pea te mohio atu i a $1 pawhiria mo a $5,000 ratonga. He mea nui kia maarama he rereke te utu mo ia paato i runga i te momo hua e hokona ana e koe. I te nuinga, ahakoa, mena he ratonga, he pakihi ahua ngaio ranei, ka nui ake te utu mo ia panui.

Tohu kounga

He maha nga mea ka whai waahi ki te whiwhinga kounga o o panui. Ka taea e koe te whakapai ake i to Kaute Kounga ma te hanga i nga panui me nga wharangi tauranga. Ko te Tohu Kounga ehara i te KPI, engari he taputapu tātari hei awhina i a koe ki te mohio ki te mahi o to kaupapa. He aratohu hei awhina i a koe kia pai ake te hua. Me whai tonu koe mo te Tohu Kounga teitei i roto i to kaupapa whakatairanga. Kia whai hua ai o kaupapa whakatairanga, Anei etahi tohutohu:

Tuatahi, ngana ki te whiriwhiri i nga kupumatua tika mo to kaupapa whakatairanga. Ka taea e koe tenei ma te whakamahi i te taputapu kupu matua. He taputapu e taea ai e koe te rapu kupu matua e tika ana kei a Google. Ka awhina koe ki te whiriwhiri i te roopu panui e tino whai kiko ana. I tua atu, kia mohio kei roto i o panui to kupu matua kei roto i te upoko. Ma tenei ka whakapai ake i to whiwhinga kounga me te whakanui ake i nga tupono ka paatohia. Ka taea e koe te tirotiro mena he mea tika o kupu matua, kaore ranei ma te panui i te “Kupumatua” te waahanga kei te paetaha maui ka paato “Nga Kupu Rapu.”

I tua atu i nga kupu matua, kia tirohia hoki e koe te reiti paatoo o o panui. Ko te Tohu Kounga teitei ko te tikanga e tika ana te panui ki nga kaiwhaiwhai’ nga patai me nga wharangi taunga. Ko te iti o te Kaute Kounga ko te tikanga he koretake o panui. Ko te whainga matua a Google ko te hoatu ki nga kaiwhaiwhai te wheako pai rawa atu, ko te tikanga kia whai take nga panui ki nga kupu matua. Ko te Kaute Kounga teitei he pai rawa atu mo o panui mena ka nui nga pao ka taea.

Te mohio o te whakataetae

Ko tetahi o nga huarahi pai ki te kohikohi matauranga whakataetae mo Adwords ko te rangahau i o hunga whakataetae. Ko te tikanga ko te mohio ki o raatau rarangi kupu matua, hanganga whakahau, tuku, me nga wharangi taunga. Me whakahaere tonu koe i te tātari whakataetae kia noho ki runga ake o o hunga whakataetae. Ko te nui ake o to mohio mo o whakataetae, ka ngawari ake te kohikohi matauranga whakataetae. Ka tino whai hua tenei ki te hanga rautaki hokohoko. I tua atu, he whai hua ki te tautuhi i nga waahi hou.

Ko nga taputapu mohio whakataetae whakataetae e whakahoutia tonu ana, kia noho tonu koe kia kotahi taahiraa i mua i o hunga whakataetae. Ko nga raraunga ka kohia e koe mai i enei taputapu ka awhina koe ki te whakatau whakatau me te noho ki runga ake i o hunga whakataetae. I te toharite, kei reira 29 kamupene e tata ana ki a koe. Ma te whakamahi i enei taputapu, ka taea e koe te kite he aha nga mahi a enei kamupene me o raatau mahi pai. Ka taea hoki e koe te rapu i o raatau rautaki me te whakatau mena ka awhina koe ki te angitu.

Ko SimilarWeb tetahi atu taputapu pai hei whakamahi mo te matauranga whakataetae. Ma tenei taputapu ka taea e koe te whakataurite i to paetukutuku ki nga whakataetae’ kia kite he aha te ahua o te mahi e whiwhi ana ratou. I tua atu i nga waka, ka taea e koe te tirotiro i nga rohe me nga kaiwhakataetae ki te kite mena kei te piki haere te hokohoko, kei te ngaro ranei nga wahanga maakete. He mea nui tenei matauranga whakataetae mo te hokohoko mamati. Me mohio koe ki to whakataetae kia angitu ai koe. Waimarie, he taputapu kore utu ka taea e koe te whakaaro nui ki te waahi e tu ana koe i roto i te ahumahi.

Ina kua tautuhia e koe o hunga whakataetae, ka taea e koe te timata ki te whakataurite i o raatau kaha me o raatau ngoikoretanga. Ma te mohio whakataetae ki o hunga whakataetae ka whai hua koe me te pai ake o to rautaki hokohoko. Ka taea e te roopu hokohoko te whakamahi i enei raraunga hei whakawhanake i nga kaupapa hokohoko hou, a ka taea e te tari hoko te whakamahi i enei korero hei whakatikatika i ana tuhinga hoko. He mea nui ki te whakauru i nga hokonga me nga urupare a nga kaihoko i te wa e whakamahere ana koe i to pakanga e whai ake nei.

Kaupapa kupu matua

I te wa e whakamahi ana i a Adwords, he mea nui ki te mahara ki te whakamahi i nga kupu matua e whakaatu ana i o whakahere pakihi. I etahi atu kupu, karohia nga kupu kotahi e tino whanui ana. Engari, whakamahia nga rerenga korero roa atu penei “tuku pouaka huawhenua organic,” he kupu tino motuhake tera ka kukume i nga kaihoko tika. He iti ake te whai hua ki te whakamahi takitahi i nga kupumatua maha, ahakoa. He mea nui kia mahara ka taea e nga kaihoko rereke te whakamahi i nga momo kupu hei whakaahua i o hua me o ratonga, no reira me tuhi koe i enei momo rereke katoa. Ka taea e enei rereketanga te whakauru i nga rereketanga o te tuhi, ahua maha, me nga kupu korero.

Ka whakamahia e Google Ads Smart Campaigns nga kaupapa kupu matua, he rereke mai i nga kaupapa rapu rapu a Google. Ka whakamahia enei kaupapa ki te whakarite i o panui ki nga rapu ka mahia e te tangata mo o hua, ratonga ranei. Ko te tikanga, E taunaki ana a Google kia whitu ki te tekau nga kaupapa kupu matua, engari ko te maha o nga kaupapa e whakamahia ana e koe kei a koe. Me mohio kei te whakamahi koe i nga kaupapa kupu matua e rite ana ki nga rapunga ka whakamahia e te tangata ki te kimi i to hua, ratonga ranei. Ko te nui ake o to kaupapa kupu matua, ka nui ake pea ka puta mai o panui ki te wharangi hua rapu.

Ko te hanga kaupapa maha he huarahi pai ki te aro ki nga momo momo momo hua. Tenei ara, Ka taea e koe te aro nui ake i to tahua panui ki runga i tetahi hua, ratonga ranei i te wa e ngawari ake ai te whakataurite i nga mahi o nga kupu matua rereke i roto i to kaupapa.. I tua atu, ka taea e koe te whakamahi i nga kupumatua rereke mo nga momo momo momo hua. Ka taea hoki e koe te hanga kaupapa motuhake mo ia o ratou hei whakanui i tetahi ahuatanga o to pakihi. Ka taea e koe te whakatika i tetahi kaupapa Maamaa ma te paato i tona ingoa ka kowhiri i nga kaupapa kupu matua.

You’ve decided to advertise on Google AdWords. But how do you get the best results? What are the features of AdWords? What about re-marketing? You’ll find out in this article. And keep reading for even more information! Na, use these tips to get the best results! Ka koa koe i mahi koe! Continue reading to learn more about Google AdWords advertising and get the most from your ads!

Advertising on Google AdWords

The benefits of advertising on Google AdWords are many. The program is a great way to increase exposure and drive traffic to your local business. Ads are visible throughout the Google network and are presented to people who are actively searching the web. This allows you to track exactly how many people view your ads, click on them, and take the desired action. This can prove to be a valuable tool for increasing sales and brand awareness.

Another benefit of using Google AdWords is the ability to target specific audiences based on location, kupumatua, me te wa ano o te ra. Many businesses run ads only on weekdays from 8 AM ki 5 PM, while many others are closed on weekends. You can select your target audience based on their location and age. You can also create smart ads and A/B tests. The most effective ads are those that are relevant to your business’ products and services.

A strong correlation between the keywords you use on your website and in the ad text is essential for success on Google AdWords. I etahi atu kupu, consistency between keywords will make your ads appear more often and earn you more money. This consistency is what Google looks for in advertisements and will reward you if you keep up your consistency. The best way to advertise on Google AdWords is to choose a budget that you can comfortably afford and follow the tips provided by the company.

If you are new to Google AdWords, you can activate a free Express Account to learn more about the program. Once you have a basic understanding of the interface, you can spend some time learning about the system, or hire someone to help you out. If you can’t handle the technical side of the process, you’ll be able to monitor your ads and monitor how well they are performing for your business.

Nga utu

There are several factors that can affect the costs of Adwords. Tuatahi o nga mea katoa, your keyword’s competitiveness will influence the cost per click. Keywords that attract more traffic cost more. Hei tauira, a company that offers insurance services should know that its cost per click (CPC) can reach $54 for a keyword in this competitive niche. Waimarie, there are ways to lower your CPC by getting a high AdWords Quality Score and dividing large keyword lists into smaller ones.

Tuarua, how much money you’ll spend on your ad campaign will depend on your industry. High-value industries can afford to pay more, but a low-end business may not have the budget to spend so much. Cost per click campaigns are easy to evaluate and can be compared with Analytics data to determine the true cost of a click. Heoi ano, if you’re a small business, you’ll likely be paying less than $12,000 or even less.

CPC is determined by the competitiveness of the keywords you choose, your maximum bid, and your Quality Score. Ko te teitei ake o to Tohu Kounga, the more money you’ll spend on each click. And keep in mind that higher CPC costs aren’t necessarily better. High-quality keywords will yield higher CTR and lower CPC, and they’ll improve your ad rankings in the search results. This is why keyword research is crucial for small businesses, even if they’re just starting out.

As an advertiser, you must also consider the demographics of your audience. Although desktop and laptop searches are still common nowadays, there are many people who prefer to use their mobile phones for their search. You need to make sure you allocate a larger portion of your budget to people using mobile devices. Kore, you’ll end up wasting money on unqualified traffic. If you want to make money on Adwords, you need to create an ad that appeals to these people.

Ngā āhuatanga

Whether you are new to AdWords or you outsource its management, you may have been wondering if you are getting the most out of it. You might also have been wondering if the agency you’re working with is doing the best job possible. Waimarie, there are several features of AdWords that can help your company get the most out of the advertising platform. This article will explain five of the most important features to look for in AdWords.

One of the most basic features of Adwords is location targeting. It’s located under the campaign settings menu and allows for both flexible and specific location targeting. This can be particularly useful for small businesses, as it allows ads to be displayed only to searches that originate from a specific location. You can also specify that you want your ads to appear only to searches that explicitly mention your location. It’s important to make use of location targeting as much as possible – it will maximize the effectiveness of your advertising.

Another important feature of AdWords is bidding. There are two types of bidding, one for manual ads and one for automated advertisements. You can decide which one is best for your campaign based on the type of ads you are targeting and the amount you want to spend on each one. Manual bidding is the best option for small businesses, while automatic bidding is the best option for large ones. I te nuinga, manual bidding is more expensive than automated bidding.

Other features of Adwords include custom ad sizes and various display ads technologies. Flash is slowly being phased out, but you can use different formats for your ads. Google also allows you to add site links to your ads, which can increase your CTR. Google’s enormous network of servers allows for a fast ad serving platform. Its bidding system also allows for contextual mapping, which can be helpful for targeting your ads to the best locations and demographics.

Te hokohoko ano

Re-marketing Adwords allows you to target visitors to your website based on their previous behavior. This is useful for larger websites that have many products or services. Re-marketing advertising is aimed at specific audiences, so it is wise to segment visitors in your database. This ensures that the ads that appear to your users are relevant to the products or services that they’ve recently looked at. If you want to get the most out of your re-marketing campaign, you should understand your customer’s purchasing process.

Hei timata, create a free account with Google’s Re-marketing program. This will help you track which ads are being clicked on and which ones don’t. You can also keep track of which ads are converting. This will help you improve your adwords campaigns and boost your website’s search engine optimization. Heoi ano, this method is expensive and you must know exactly how to set your budget to get the best return on your advertising spend.

Te tuku tono mo nga kupumatua kua tohua

If you’ve trademarked a term, you should bid on it. Trademarks are great for social proof and keywords. You can use trademarked keywords in your ads and ad copy, if the word is relevant to your business. You can also use trademarked terms to create a landing page with the keyword. The quality score of trademarked keywords depends on several factors, including the way they’re bid on.

There are three common reasons to avoid bidding on trademarked keywords in Adword. Tuatahi, you can’t use your trademark in ad copy if it’s not authorised by the trademark owner. Tuarua, a trademark cannot be used in ad copy if it is a part of another company’s website. Google doesn’t ban trademarked keywords, but it does discourage them. It also encourages competition for trademarked keywords and provides additional value.

If your competitors use your trademarked name, they can bid on it to increase their chance of appearing in SERPs. If you don’t bid on it, your competitor may take advantage of it. But if the competitor isn’t aware that you’re bidding on your brand name, it might be worth adding a negative keyword to your account. Ahakoa he aha, you’ll have a better chance of winning in the SERPs with a trademark-protected name.

Another reason to avoid bidding on trademarked keywords is that the use of the keyword is unlikely to confuse consumers. Heoi ano, most courts have found that bidding on trademarked keywords doesn’t constitute trademark infringement. Heoi ano, this practice has legal implications. It may harm your business, but in the long run it could benefit you. This is a common mistake in PPC advertising. The legal consequences of this practice are not clear, and it’s important to avoid any potential misunderstandings before bidding.

I roto i te Adwords, you can set up your ad by selecting a Broad match or Phrase match. You can also set up a Single keyword ad group. Ka mutu, you can adjust your Quality score to your liking. But before you start, there are some important things to keep in mind. Whakataetae whanui: It’s the best way to find people who are searching for your product or service. Tauritenga kupu: This option is best suited for those who have a broad idea about the product or service they are offering.

Whakataetae whanui

When using broad match in Adwords, you want to make sure your ad focuses on the right keywords. Broad match keywords have the biggest impression volume and can help you find the most relevant keywords. Ka huri, broad match keywords can help you save money on your ad budget by reducing irrelevant clicks and increasing conversion rate. Broad match keywords can also be used to target niche markets. Broad match keywords are also great for companies that offer a wide variety of products and services.

Hei tauira, a clothing site may sell little black dresses, or plus-size women’s dresses. Broad match can be expanded to include these terms as negatives. Waihoki, you can exclude terms like red or pink. You’ll find that broad match will be sharper on new accounts and fresh campaigns. It makes sense to use more specific keywords, but if you’re unsure of what you’re trying to target, try a broad match first.

As a new advertiser, you might want to use broad match as your default type. Heoi ano, it’s important to note that broad match can lead to ads that may not be relevant to your business. Ano hoki, you’ll have to deal with unexpected search queries that might be irrelevant. This isn’t a good idea if you’re new to Adwords and have no idea how to use different match types.

When using broad match in Adwords, make sure you’re targeting the right keywords. Broad match is the most generic match type, so it allows your ads to show up for a wide variety of terms. This can help you get a lot of clicks on your ads, but you’ll also have to pay close attention to them and make sure they’re relevant to your business. Na, when choosing a broad match keyword, make sure it matches your business’ niche market.

Tauritenga kupu

Using the Phrase Match option in Adwords allows you to find out what customers are searching for by analyzing what they type in the search bar. By limiting your ad spend to searches with the exact phrase, you can better target your audience. Phrase Match is a great way to improve the performance of your ad campaign and get a higher ROI. To learn more about phrase match in Adwords, panui tonu.

With this setting, your keywords will be better targeted because they are related to what people are searching for. Google has been using match types since the beginning of paid search. I roto 2021, they’re changing the way you use these settings. Phrase match is the replacement for broad match modifiers. For now, you should use the two match types. Phrase match requires keywords to be in the same order as the query and the phrases.

Hei tauira, a phrase match account may be more profitable than an exact match account. This strategy will not appear for searches with the keyword intact, but it will show up for phrases that are relevant to your business. Phrase match in Adwords is a great way to target users without a huge keyword list. Na, what are the advantages of using Phrase Match in Adwords? There are several. Let’s take a look at each of them.

A negative keyword list is the best way to block unwanted clicks. The AdWords Negative Keywords List has more than 400 negative keywords that you can use to optimize your ads. A negative keyword list is a great tool to help you identify which keywords are generating the least ROI. You can use this list to save ten to twenty percent of your search ad spend. You can also use negative phrase match keywords.

Rōpū pānuitanga kupu matua kotahi

Creating an Adwords single keyword ad group is relatively simple. One of the benefits of this type of ad group is that it is hyper-specific to a single keyword. This can improve your quality score and help you get lower costs per conversion. It also helps to match the keywords to the ad. The ad group editor is easy to use and allows you to copy existing ad groups in a matter of minutes.

Creating a single keyword ad group is not for beginners. You should only use it for keywords that receive 20 ki 30 searches each month. This method has its disadvantages and should only be used with caution. I tua atu, it can waste valuable time and effort. You should split up your ad groups when you’re sure that your keywords will have high search volume. To ensure that you’re using this method correctly, make sure to follow these steps.

I te wa e hanga ana he SKAG, remember to use exact match keywords. This will help you stop using low-quality keywords and improve your click-through rate. You can also use SKAGs to test different demographic tweaks and bid adjustments. Keep in mind that an exact match keyword may not perform the same geographically or on devices. If the ad group includes only one product, you’ll want to limit the number of exact match keywords in it.

Another useful feature of Single Keyword Ad Groups is the ability to adjust your bids based on keywords and user behavior. This allows you to get higher click-through rates, better Quality Scores, and lower costs. Heoi ano, the one main disadvantage is that the ads will only appear when a specific keyword is searched. Hei poto, the single keyword ad group should be used only when you’re 100% sure that your product will sell.

Tohu kounga

There are three factors that affect your Quality Score for Adwords, and improving them all is essential to getting a high ranking. Here are some strategies you can implement to improve your score. Pānuihia kia ako atu. o Choose a high-quality ad copy. If the ad copy is too generic, users may not be able to determine whether or not it’s relevant. Make sure the ad copy matches your keywords, and surround it with related text and search terms. When the searcher clicks on the ad, it brings up the most relevant one. A high-quality score is based on relevancy.

o Monitor your quality score. If you see ad copy that is getting low CTR, it might be time to pause it and change the keyword. You should change it with something else. But watch out for the negative keywords groups! Those are the ones that may have negative effects on your quality score. Changing them will not only raise your quality score, but also help improve your ad copy. So don’t forget to check your quality score often!

o Check your click-through rate. Quality score is a measure of how many people clicked on your ad after seeing it in a search. Hei tauira, if 5 people clicked your ad but didn’t click your ad, your quality score is 0.5%. If a high quality score is high, your ad will appear higher in search results, and will cost you less. It’s important to keep in mind that you can’t control everything, so make sure to check this metric as well.

Another factor that affects Quality Score is cost per click. A low quality score will increase your CPC, but the effects vary from keyword to keyword. As with many other aspects of search engine marketing, it’s impossible to see how the Quality Score affects CPC right away, so watch it over time. Increasing your Quality Score can have a big impact on the success of your marketing campaign. The benefits of a high Quality Score will become apparent over time.

Utu mo ia panui

When determining the cost per click you can use as a target, consider your product’s value and your budget. Hei tauira, a product that costs $200 can generate as many as 50 clicks at a CPC of $.80, which would be a 5:1 hokinga moni (KINGI). I etahi atu kupu, if you’re trying to sell a $20,000 hua, he CPC o $0.80 would net you a sale of $20,000, whereas if you’re selling a $40 hua, you’ll spend less than that.

There are many ways to reduce the cost per click. Aside from optimizing extensions and landing pages, there are also some strategies to lower CPC. You can follow Marta Turek’s guide on how to reduce CPC in the best way possible without sacrificing visibility and clicks. Although there’s no single secret formula to get better ROI, following these strategies will lead to better results and lower CPC. Na, what are the best ways to lower your cost per click for Adwords?

Ko te tikanga, your cost per click will be around five cents for a click, and it is best to aim for that. Ko te teitei ake o to CTR, the more likely you’ll earn from the campaign. As you’ll be paying for advertising, you need to understand the value of your customers. This will determine how much you should spend to get your ads seen by your targeted audience. You must also consider the CTR (reiti pawhiri) to make sure they’re relevant and helpful.

Cost per click for Adwords can be managed manually or automatically. You can specify your maximum daily budget and manually submit bids. Google will choose the most relevant bid to meet your budget. You also need to set a maximum bid per keyword or ad group. Manual bidders keep control of the bids while Google decides which ads to place on the display network. The cost per click for your ads depends on how well-designed and optimized your ad copy is.

Whakataetae whanui

Mena kei te timata koe i tetahi kaupapa hou, ka hiahia koe ki te whakamahi i te whakataetae whanui hei rautaki kupu matua. Ka kitea pea e koe etahi atu kupumatua hei aro ki te taurite whanui. Anei etahi huarahi hei whakamahi i tenei rautaki kupu matua. Ka taea hoki e koe te aro turuki i te whai huatanga o o panui. Ka taea e koe te whai i te pai o te mahi o o panui ki te whakataurite ki etahi atu o to niche. Ko te whakataetae whanui i Adwords te huarahi tino pai ki te ine i te kaha o to pakanga.

Ko te painga tuatahi o te tukinga whanui ko te tarai i nga waka koretake. Ka taea hoki e koe te whakawhāiti i te maha o nga patai rapu ka whiwhi koe ma tenei momo rautaki. Ko te kino ki te tukinga whanui ko te kore e eke ki te hunga whakarongo kia rite ki o whakaaro. I tua atu, kua tino heke to tupono ki te huri ki nga hoko. Ko te whakataetae whanui ehara i te mea pai mena kei te ngana koe ki te kawe waka ki tetahi hua motuhake. Waimarie, tera ano etahi, nga huarahi pai ake ki te aro ki to hunga whakarongo.

Ko te whakakē taurite whanui te momo orite taunoa i roto i te Adwords. Ko te momo whakataetae tino rongonui, i te mea ka tae atu ki te hunga whakarongo whanui. Me te whakataetae whanui, ka puta o panui ina rapu nga kaiwhakamahi i tetahi kupu matua, kianga korero ranei e pa ana ki to hua, ratonga ranei. Ko nga kupu matua taurite whanui ka puta he maha nga pao, engari he mea nui ki te aro turuki i a raatau kia kore ai koe e moumou i to moni ki runga i nga waka koretake.

Ma te whakamahi i te whakataetae whanui hei rautaki kupu matua ka whakaora koe i te wa roa. Kua mutu nga mahi a Google 3.5 piriona rapunga ia ra, me 63% o ratou i ahu mai i nga taputapu pūkoro. No reira, he mea nui ki te kimi i nga kupu matua pai hei whakamahi i to kaupapa. Derek Hooker, he koha ki te blog Conversion Sciences, e taunaki ana ki te hanga i nga rereketanga kupu matua ma te whakamahi i nga momo taurite rereke. Tenei ara, ka kitea e koe nga kupu matua e tino tika ana mo to hua, ratonga ranei.

Ma te whakamahi i te taurite whanui i roto i te Adwords mo o panui ka taea te whakaiti i te maha o nga paoho kore, na reira ka piki ake to wahanga whakaaro me te whakaiti i to utu mo ia paato. I te wa roa, ka whakapai ake tenei i te whaitakenga o o panui me te whakanui ake i to reeti whakawhiti. Ka miharo pea koe ki te maha o nga pao ka riro i a koe mai i to pakanga me tenei huarahi. Me mohio noa ki te panui i nga korero i raro nei. I tenei wa, kia ngahau me AdWords!

Tauritenga kupu

Ma te whakamahi i te waahanga kiirangi i roto i te Adwords ka taea te whakanui ake i te tirohanga o to pakanga ma te tuku i a koe ki te whakaatu panui ki nga tangata e rapu ana i to kupu matua, i nga rereketanga tata ranei.. Ma te whakatakoto i tetahi puka whakaputa ki to paetukutuku, ka taea e koe te hopu manuhiri’ taipitopito mo te hokohoko imeera. Ahakoa ko nga tirohanga wharangi he huarahi ki te ine i te tini o nga tangata e toro ana ki to paetukutuku, Ko nga manuhiri ahurei ka kiia he ahurei. Ka taea e koe te hanga tangata hei tohu i nga momo kaiwhakamahi rereke.

Ma te whakamahi i nga momo rereke mo nga kupumatua ka awhina koe ki te aro ki nga kupu matua iti. Ka warewarehia e Google nga kupu matua me nga kupu mahi. Ko tenei ka hua mai i nga rau o nga kupu matua rite e tatari ana ki te tuku panui. Ko te panuitanga tata a Google mo nga rereke tata e whakaatu ana i te kaha o te taurite kianga. Ka akiakihia nga kaihokohoko rapu ki te whakaaro mo te arotautanga me nga rautaki SEM. Ka taea te whakapai ake i nga huringa ma te ono nga wa. He maha nga painga o te whakataetae rerenga korero. Ma tenei taputapu ka tino mohio koe me pehea te whakapai ake i nga hua o to kaupapa.

Ahakoa e whai hua ana te taurite whanui me te taurite kupu, kei a ratou nga rereketanga me nga painga. Ko te ōritetanga kīanga me tino motuhake ake i te ōritenga whanui, engari e kore e whakaiti i te hiranga o te raupapa kupu. I tua atu i te hiahia kia iti ake nga kupumatua, ka taea hoki e koe te taapiri kupu taapiri ki to patai. He nui ake te utu o tenei whiringa, engari he nui ake nga paanga i te whakataetae whanui. He ngawari ake ano i te whakataetae whanui, ka taea te whakaatu panui i runga i te whānuitanga o nga kupu rapu.

Mena kaore koe e tino mohio he aha nga kupu hei whakamahi, Ko te taurite kupu te huarahi ki te haere. Ka whai hua tonu te panui whanui e tohu ana ki te wharangi waahanga o tetahi hua, i te mea he nui ake te aro o te panui kianga e rite ana ki te kupu matua tika. Ina whakamahia tika, Ka taea e te taurite kupu te whakanui ake i to whiwhinga kounga. Engari kia tupato koe ki te kowhiri i o rerenga korero. Ma tenei ka awhina koe ki te whakapai ake i to kaupapa Adwords.

Ina whakamahia tika, Ka taea e nga kupu whakarite i roto i te Adwords te awhina i a koe ki te tarai i o kaihoko’ rapu me te whakatau he aha te momo kupu matua e rapu ana ratou. Ina whakamahia tika, Ka taea e te whakataurite kupu te awhina i a koe ki te whakawhäiti i to hunga whakarongo me te whakanui ake i to hokinga mai mo nga whakapaunga panui. He pai ano te whakamahi i te taurite kianga i te taha o nga miihini tuku. Na, ka taea e koe te whakamatautau i nga kaupapa panui rereke me te whakapai ake i o kaupapa whakatairanga’ mahi.

Kupumatua kino

Ko te whakamahi i nga kupumatua kino he huarahi pai hei whakapai ake i to hiahia rapu. Ka taea te whakamahi i enei kupu matua ki te whakakore i nga panui mo nga toka whero me nga whiringa rite, na reira ka whai hua ake o kaupapa. I tua atu, Ko nga kupu matua kino ka taea e koe te toro atu ki to hunga whakarongo, te whakaiti i nga whakapaunga panui me te whakarite i nga kaupapa e tino arohia ana. Ko te whakamahi i te Google Ads Keyword Planner kore utu ki te tautuhi i nga kupumatua kino pea he huarahi pai ki te timata.

Ka kitea e koe enei kupu matua kino ma te whakamahi i a Google me te tuhi i nga kupu matua e ngana ana koe ki te whai. Tāpirihia nga kupumatua katoa kaore e uru ki te kupu rapu ki to rarangi kupu kupu kino AdWords. Ka taea hoki e koe te tirotiro i to Google Search Console me nga tātaritanga kia mohio ai he aha nga kupu he rapunga kino. Mena ka kitea e koe he patai rapu me te iti o te huringa, he pai ki te tango katoa mai i to kaupapa whakatairanga.

I te wa e rapu ana nga tangata mo nga hua, korero ranei, ka patopato ratou i nga kupu me nga kianga e pa ana ki te hua, ratonga ranei e hiahia ana ratou. Mena kei a koe nga kupu matua kino, ka puta o panui ki mua i o hunga whakataetae’ pānuitanga. I tua atu, ka nui ake te whai take o to kaupapa. Hei tauira, ki te hoko taputapu piki maunga koe, ka hiahia koe ki te tuku “taputapu piki” kaua ki te kupu whanui “kore utu,” ka whakaatuhia ki nga kaiwhakamahi katoa.

Mena kei te pirangi koe ki te karo i nga panui i runga i nga rapunga taurite tika, me whakaaro koe ki te whakamahi i nga kupu matua taurite whanui kino. Tenei ara, e kore koe e puta mai mo nga kupu matua kino mena ka paatohia e te kaiwhakamahi te kianga kupu matua riterite me te kianga. Ka taea hoki e koe te kowhiri ki te whakamahi i nga kupu matua taurite tika kino mena he hononga tata o ingoa waitohu ki a ratau, he rite ranei nga kupu.. Ka taea e koe te whakamahi i nga kupu matua rite kino ki te tarai i nga panui i runga i nga kupu.

Hokomaha

Ko te Remarketing me Adwords he tikanga hokohoko tukutuku kaha e taea ai e nga pakihi te whakaatu i nga panui whaitake ki nga manuhiri o mua o to raatau paetukutuku.. Ka awhina tenei rautaki i nga pakihi ki te hono ano ki nga manuhiri o mua, ka nui ake nga huringa me nga arahi. Anei etahi o nga painga o te hokohoko ano. Tuatahi o nga mea katoa, ka awhina koe ki te toro atu ki nga manuhiri paetukutuku o mua i runga i te huarahi whaiaro. Tuarua, ka awhina tenei rautaki ki a koe ki te whai me te tātari ko wai nga manuhiri ka kaha ki te hoko hua me nga ratonga. Tuatoru, mahi hokohoko ano i runga i tetahi pakihi rahi.

Ina tae mai ki te hokohoko ano me Adwords, he ngawari ki te raruraru. I roto i te mooni, he rite tenei momo panui ki nga panui whanonga ipurangi. Ka wehe nga tangata i te paetukutuku, ko o raatau korero ka waiho he huarahi mo o raatau hiahia me o raatau hiahia. Ko te hokohoko hou me te Adwords e whakamahi ana i enei korero ki te aro ki nga manuhiri e tutuki ana i o paearu. I tua atu ki te retargeting, Ka taea e koe te whakamahi i nga raraunga Google Analytics ki te wehewehe i to rarangi hokohoko.

He maha nga painga ki te whakahaere i te kaupapa Google Adwords. Ko te rapu utu e tino arohia ana, e taea ana hoki. Ka taea te awhina i a koe kia tere te tohu tohu. A, na te mea kua whakaatuhia e nga rangahau a Google ko nga panui utu ka piki ake te tupono o te paato aa 30 ōrau, ka taea e ratou he haumi pai. Anei etahi o enei painga. Haere tonu ki te panui kia kitea nga painga o te whakahaere i tetahi kaupapa Adwords. A ka timata i tenei ra! I te wa kua whakatauhia e koe to tahua, timata te whakaputa waka kounga i tenei ra!

Ko Google Adwords te kaupapa whakatairanga rapu utu a Google

I tua atu i te awhina i to paetukutuku ki te whai waahi, Ka taea hoki e Google Ads te awhina i a koe ki te toro atu ki te hunga whakarongo motuhake me nga panui kua tohua. Utu-ia-paahi panui, mohiotia ano ko PPC, he huarahi whai hua ki te whakaputa waka ma te tuku panui ki runga i to paetukutuku me te utu anake ina paohia e nga kaiwhakamahi. Ko enei panui ka puta i runga ake i nga hua kaiao me te nuinga kei runga, i raro ranei o Google SERPs. Heoi ano, he mea nui kia mohio kei reira etahi tohu mo te panui PPC.

Ko tetahi o nga painga nui o Google Adwords ko tona utu iti. Kaore i rite ki nga panui tuku iho, kaore e hiahiatia he putea auaha nui kia whai hua. Karekau he whakaritenga whakapaunga iti, a ka taea e koe te whakarite putea mo o panui i ia ra. Ka taea hoki e koe te whiriwhiri ki te aro ki o panui i runga i te waahi me te taone nui, e nehenehe e tauturu rahi mai te peu e te vai ra ta oe ohipa pororaa, hei tauira.

Hei hanga i tetahi panui whai hua, me matua whiriwhiri koe i nga kupu matua ka whakamahia e to hunga whakarongo ki te rapu i to paetukutuku. Ko nga kupu matua tino whai hua ko nga mea e whiwhi nui ana nga pukapuka rapu. Kia mahara ki te whiriwhiri i nga kupu matua e whakapono ana koe ka puta nga hua. Kia mahara ki te kore koe e mohio ki ta te tangata e rapu ana, ka taea e koe te taapiri i etahi atu kupu matua a muri ake nei. Me mahara ano koe kaore e taea e koe te kii ko to panui te hua tuatahi ki a Google.

Ko tetahi atu painga o Google Adwords ko te kaha ki te aro ki nga taputapu motuhake. Kei runga i to pakihi’ hiahia, ka taea e koe te whiriwhiri i to hunga whakarongo me o raatau taputapu. Ka taea hoki e koe te whakatika i to tono, te tuku utu aunoa i runga i nga taputapu me te iti ki etahi atu. He maha nga momo panui, he rereke te utu. Ko etahi atu momo panui e waatea ana ma te kaupapa Google Adwords. Heoi ano, he tauira pai ko nga panui whakaatu, ka puta ki nga wharangi paetukutuku.

He tino tauineine

Ka taea e te pakihi te tino angitu ma te whakamahi i nga hangarau tino tauineine. Ko nga paapori pāpori he tauira nui. He tino tauineine, a kaore e hiahiatia nga rauemi a te kamupene nui ki te tauine. Nga ratonga ohaurunga, i tetahi atu ringa, kaua e tono kia whakangaohia e te kamupene he maha atu o nga wheketere, kia nui ake ranei nga kaimahi. Taupānga pūkoro, hoki, he tauineine. Ka taea te tango e nga mano tangata ia ra, a kaore nga kamupene e whai ki te whakahou i te wira i te wa e whakawhānui ana ratou.

Ko te kaupapa o te pakihi ko te whakatutuki i nga hiahia o te maakete, a ka huri enei hiahia i te wa ka piki ake nga reka me nga rawa o te tangata. Karekau he punaha tauineine, Me urutau tonu nga pakihi me te whakawhānui ki te whakatutuki i nga hiahia a nga kaihoko. Kore, ka tupono ka ngaro te pai me te kounga o te ratonga, ka pa ki nga hononga o nga kaihoko me te ingoa o te pakihi. Mo tenei take, He mea nui nga pakihi tauineine mo te pupuri i te pakihi whai hua. Ahakoa he ngawari ake te hanga me te pupuri i nga pakihi ka taea, he pakihi kaore e taea te tauine ka kaha ki te whai i nga hiahia hou me te tipu haere.

Ka taea e te ariā o te tauineine te pa ki nga waahi maha o te pakihi, mai i nga awhina whakangungu ki nga huarahi tohatoha. Kaore nga waahanga katoa o te pakihi ka taea te whakarereke, a ko te ahua o ta ratou mahi penei kare pea e pai mo etahi kaupapa. Waimarie, na te hangarau i taea ai tenei. Kaore e taea te whakanui i nga waahanga katoa o te pakihi i te wa kotahi, no reira me arotahi te pakihi ki nga waahi tino nui.

Ahakoa he mea nui te tauineine mo nga umanga katoa, ko nga pakihi iti e tino hiahia ana. He iti nga rauemi a nga pakihi iti me te kaha nui ki te tipu. Me whai whakaaro nui a raatau rauemi. Ka roa te wa, ka paheke ratou i te wa e waia ana o ratou rangatira ki te keemu. Te kore te kaha ki te tauine, he maha nga pakihi iti ka taka, ka pakaru ranei. Engari ka whai whakaaro nga rangatira ki te mahi pera, ka ora enei pakihi.

He hokohoko utu-ia-pawhiri

Ko te punaha utu-ia-paahi a Google ka taea e nga kaihokohoko te tuku ki nga kupu matua e pa ana ki a raatau hua me o raatau ratonga. Ka tatauhia e Google Ads nga mahi e tumanakohia ana i runga i nga kupu matua, i nga roopu kupu matua ranei e whakaoho ana i nga tono. Mena he iti te eCTR, kaore te panui e akiaki i nga kaiwhakamahi ki te paato i runga. Mo tenei take, Ka whakarite a Google he nui te utu o nga kaiwhakatairanga ki te whiwhi i te tuunga e hiahiatia ana.

I roto i nga momo panui, ko te mea teitei ake te Tohu Panui ka whakaatuhia ki runga ake mo te kupu rapu e tika ana, whai muri ko te panui tuarua teitei, me etahi atu. Ko nga panui kaore e tutuki i enei whakaritenga ka kore e whakaatuhia ki a Google. Ko te kaute o te kounga me te Tono CPC Max nga take matua e whakatau ana i te Tohu Panui, me te whakataetae o te hokohoko.

Ko te utu nui kaore e kii he wikitoria i te hokohoko, engari ka piki ake to tupono ki te paato. Ahakoa te CPC, he Tohu Kounga teitei me te Tohu Panui ka awhina koe ki te whiwhi i te utu pai mo to panui PPC. I tenei ara, ka taea e koe te whiwhi moni nui mai i nga panui PPC. Mena ka mohio koe ki taau mahi, Ka whai hua nga panui PPC mo to pakihi.

Ko te utu-ia-pawhiri, CPC ranei, e tohu ana ki te utu e utu ana koe mo te paato. Ko to CPC morahi te utu nui rawa atu e pai ana koe ki te utu. I nga wa katoa ka whakahaere koe i te hokohoko PPC, ka huri to TKT tūturu. He inenga hokohoko matihiko nui e awhina ana ki a koe ki te mohio ki te utu mo te toro atu ki tetahi kaihoko. Ma te mohio ki te nui o nga whakapaunga ka taea e koe te akiaki ki te whakaheke i to tahua panui.

He tino whainga

Ma te awhina a AdWords, Ka taea e koe te panui i runga i te miihini rapu a Google kia tae atu ki nga kaihoko pea e rapu ana i o hua, ratonga ranei. Na te mea kei te aro kee enei tangata ki to hua, ratonga ranei, Ka taea e koe te whakaatu ki a raatau to panui ki te kukume atu i nga hokohoko me te whakanui i nga hoko. Ki te taua whatunga pānuitanga tino hāngai, ka taea hoki e koe te whakanui ake i nga reiti whakawhiti. Kei raro nei etahi huarahi e whai hua ai to kaupapa AdWords.

He utu nui

Ahakoa he pono he tino utu nui a AdWords, he maha nga painga. Hei timata, ka taea e koe te whai me te ine i o kaupapa whakatairanga kia kite ko wai nga panui kei te whakaputa waka. Ka taea hoki te aro ki nga maakete motuhake me nga kupu matua, ka taea te awhina i a koe ki te whakanui ake i te mohiotanga o te waitohu i te rohe me te motu. Ko te mea pai rawa atu, ka taea e koe te whakahaere i to tahua me te awhina o nga toronga panui. Ki te ako me pehea te arotau i o kaupapa whakatairanga AdWords, whai i enei tohutohu:

Ehara i te mea iti a Google Ads, ahakoa. Ko te utu mo ia panui (CPC) he rereke mai i te kupu matua ki te kupu matua, a he mea nui kia mohio ki te utu o ia tangata. He maha nga panui he nui ake te utu i era atu, no reira ka taea e koe te whakarite kia tika te noho i roto i to tahua. Ko tetahi atu take hei whakaaro ko te utu mo ia arahi (CPL) – Ko etahi kupu matua ka nui ake te utu mo nga papamahi i runga i nga waea pūkoro, engari ko etahi ka iti ake te utu mo nga taputapu waea.

Mena kei te whakahaere koe i tetahi pakihi iti, e kore koe e hiahia ki te whakapau $10k ia marama ki te kite i nga hua whai kiko. He tauira rahi o 10 ki 15 He ranea nga paato mo ia ra mo te aromatawai i to putea. Hei tauira, ka utu pea koe $5-8 mo ia panui mo te panui umanga ratonga kaainga, i te mea ko te kaupapa whakatairanga ki nga umanga e utu utu nui ana ka whakahauhia nga rau taara mo ia paato. I tua atu i te utu nui, he tohunga PPC tonu he pai ake mo te pakihi iti atu i te utu i tetahi umanga.

Ahakoa he tino whai hua te kaupapa panui PPC a Google, he tino utu nui hoki. He ngawari ki te kite he aha te tini o nga tangata e whiriwhiri ana ki te karo katoa i a AdWords ka piri tonu ki nga tikanga SEO. Engari ki te kore koe e mataku ki te utu iti ake hei whakanui ake i te tirohanga o to paetukutuku, kia whakaaro koe AdWords rite te taputapu hokohoko kaha. Mena ka tika te mahi, ka taea te utu i te waa nui.

There are many different ways to use AdWords to promote your website. Most people use it on a pay-per-click basis, engari ka taea hoki e koe te whakamahi utu-ia-whakaputa, utu-ia-whakawhiwhinga utu ki te aro ki te hunga whakarongo. Advanced users can also use AdWords to create various marketing tools, such as keyword generation and performing certain types of experiments. Learn how to use AdWords to promote your website!

Rōpū pānuitanga kupu matua kotahi

Single keyword ad groups are useful if you are trying to focus your efforts on a specific search term. Ma te mahi i tenei, you can avoid paying for irrelevant clicks and ensure your ads are triggered only for relevant queries. Heoi ano, single keyword ad groups do have their drawbacks. Tuatahi, they require you to create two different versions of the same ad copy for each keyword. This is time-consuming and can lead to frustration if you don’t pay attention to the nuances of the keyword.

Tuarua, single keyword ad groups can increase your quality score. Quality score is an estimate of the quality of your ad, landing page and keyword. Higher scores mean better quality ads and lower costs. Ads with higher quality scores are more likely to be displayed in search results. Tuatoru, single keyword ad groups may be a challenge to implement, but it’s worth the time and effort. You’ll see increased ROI within a few months.

Another advantage of single keyword ad groups is that they give you more control over your account. This is especially useful if you have multiple products or services. Tenei ara, you can focus your resources and boost your campaigns with more relevant ads and landing pages. Single keyword ad groups are also cost-effective and can reduce your CPC and improve your CTR. No reira, it’s worthwhile to use SKAGs when boosting your search engine marketing campaigns.

Another advantage of SKAGs is that it guarantees higher quality scores. Adwords’ quality score is constantly changing and is based on a variety of factors, which are not easily observable from the outside. Engari i te nuinga, SKAGs increase CTR and are better at targeting specific search terms than broad keyword phrases. So if you’re looking for a better way to target your audience, try creating a SKAG for it.

Automated bidding

If you want to maximize your Google Adwords marketing campaign, you should consider using automated bidding. This technology is highly beneficial, but you need to be sure that you monitor it properly. Automated bidding should be used along with your grey cells to get the most out of your ad campaign. Hei timata, here are some tips:

Use the Enhanced CPC bid type. This bid type is similar to manual bidding, but you can trust the Google Ads algorithm to make the necessary adjustments. Enhanced CPC bidding is a great first step toward automation. To enable this type of bidding, click the checkbox below the manual bidding setting and choose Enhanced CPC from the dropdown. The maximum bid will automatically take into account the highest CPC.

The bid strategy that you use will depend on your goals and revenue goals. There are six types of bidding strategies that Google offers. Each has its own goals and availabilities. Select the best one for your business. Be sure to build conversion funnels to track the results of your campaign. You’ll need to optimize your bid strategy. Using automated bidding will help you maximize your profits, but it doesn’t guarantee 100% coverage.

Using target cost per acquisition (CPA) strategy gives you more control over automated bidding. It is an excellent method for setting up your bids based on the expected return of a conversion. In addition to setting a target CPC, you can also use this strategy across campaigns and ad groups. If you know your CPA, you can use automated bidding across different ad groups and campaigns.

It is vital to monitor the automated bidding strategy. Automated bidding has many benefits, including increased conversion rates. It can also be used to extend new brands or categories. By using cold data, automated bidding can predict when sales will happen, which in turn improves your conversion rates. If you are serious about maximizing your ROI, automated bidding is the way to go. A few tweaks can make all the difference in your campaign.

Nga kaute kounga

There are many ways to improve your Quality Score for Adwords campaigns. In addition to improving your CTR and click-through rate, you should make your page easy to navigate for visitors. Google will rank your ads based on their historical performance, relevance to the search term, me te reiti panui. A good way to improve your Quality Score is to rotate your ads regularly and test them against each other. Google’s algorithm evaluates the overall performance of each ad to give it the highest quality score possible.

The click-through rate (CTR) of the keyword is the number one factor in determining the Quality Score for a keyword. Ko te teitei ake o te CTR, the more relevant your ad is to the searcher. I tua atu, ads with high CTRs will rank higher in the organic search results. Heoi ano, to improve your Quality Score, you must familiarize yourself with all factors that impact the CTR. Aim to have a CTR of 7 or higher.

Several factors contribute to the Quality Score of your ads. You can use multiple strategies to improve several of them. You can also use Google’s Ad Preview and Diagnosis Tool to see what’s not working. There are some good ways to improve your Quality Score in Adwords and increase your CTR. Tenei ara, you’ll be able to maximize the number of impressions your ads get and pay less for each one.

In addition to improving CTR, your AdWords campaign’s Quality Score determines whether your ads receive clicks. This is because of the relevance of the keywords and the text used in the ad. The quality score also considers the landing page experience. Understanding all three factors will help you determine which changes need to be made in your campaign. Adjusting these factors will increase traffic and clicks. The best way to improve your quality score is to experiment with different strategies and see which ones work best for your business.

Increasing your Quality Score is a crucial part of your paid search marketing campaign. It is one of the most important factors that determines how effective your ads are. Ko te teitei ake o to Tohu Kounga, the higher your CPC bid. Boosting your Quality Score will give you a competitive edge over high bidders and increase your ROI. Engari kia mahara, there’s no quick fix for improving your Quality Score. It takes time, experimentation, and refinement.

Utu mo ia panui

Ko te utu mo ia panui (CPC) for Adwords varies according to the industry and keyword. While the average CPC for Adwords is $2.32, he nui ake te utu o etahi kupu matua i etahi atu. The competition of an industry plays a role in determining the cost of Adwords. Hei tauira, “home security” generates more than five times as much clicks as “paint.” Heoi ano, Harry’s Shave Club uses the keyword “shave club” to advertise and pays $5.48 mo ia panui. Although this is a lower CPC than the other companies, they were still placed on the third page of the search results and generated $36,600.

The cost per click for Adwords varies depending on the quality of the keyword, the ad text, and the landing page. Ko te tikanga, all three elements are relevant to the product or service being advertised. High CTR means the ad is useful to users. This information will help you determine how much each ad cost. Ka mutu, the goal is to optimize your cost per click for the best ROI.

Another important metric is cost per conversion. When the CPC for an ad increases, a higher conversion rate is expected. Using Google’s Enhanced CPC bid optimization feature will help you achieve this. This feature automatically adjusts your bids based on the results of the ad. It is best for niche keywords because it allows you to stretch your budget. The average cost per conversion for Adwords is $2.68.

Cost per click for Adwords varies depending on the industry. While advertising for adwords on private sites costs less than $1, Google makes the majority of its revenue by running search ads. It is possible to underpay, but these clicks may not be targeted enough. CPCs are set by bidding processes or formulas used by ad companies. Website publishers, i tetahi atu ringa, pay the advertiser when a visitor clicks on the ad.

The CPC for Facebook ads can change depending on how people react to the ads. You can also manually set the CPC bid for Facebook ads. The lowest CPC is $0.45 for ads on apparel while the highest is $3.77 for financial advertisers. Another way to make money on Facebook is to use native ads. These ads look like part of a blog and are not obvious. Taboola, hei tauira, is a popular native ad network.

He taputapu pai a Adwords mo te hanga panui SEM. Ko te hokohoko miihini rapu he waahanga nui o te hokohoko mamati. He tino whainga, tauineine, me te taputapu utu ka taea e tetahi te whakamahi. Pānuihia kia ako atu. Anei te mahi a Adwords. Ko te whakamahi i nga kupumatua tika he mea nui ki te whakanui ake i o huringa me te whakanui ake i to putea panui. Hei ako atu, tango i to maatau aratohu koreutu. Ka taea e koe te timata ki te whakatairanga i to pakihi i tenei ra!

He hokohoko a Adwords

Kei te patai pea koe ki a koe ano, “He hokohoko a Adwords?” I muri i nga mea katoa, me pehea e taea ai e koe te tono mo te waahi panui e hiahia ana to pakihi? Hei poto, ko te whakautu he ae. Ko te utu mo te AdWords e whakatauhia ana e nga kaiwhakataetae e tono ana i runga i te kupu matua kotahi. Ko nga kupu matua tino whakataetae e whakawhiti ana i nga ahumahi, a ka whakataetae koe ki nga pakihi i waho atu i a koe ake. Ko te utu ehara i te utu tuturu, engari ko nga mea ka utua e koe mena ko koe anake te kaiwhakataetae e tono ana mo te kupu matua.

Ahakoa te rahi o to tahua, he mea nui kia mohio he hokohoko a AdWords. Ko te tikanga ka pau te moni i runga i te maha o nga mea, penei i te rahi o to panui me te maha o nga manuhiri e whai ana koe. Mena kaore koe i te mohio ki te CPA me to moni utu, ka hiahia pea koe ki te whakaaro ki te whakamahi i te Pūmanawa-hei-Ratonga penei i te Google Analytics.

I roto i te Google AdWords, Ka tono nga pakihi ipurangi ki nga kupu matua me nga kupu rapu. Na te mea ko te maakete i runga i te tohu kounga, ko te kaitono teitei ka noho teitei rawa atu ki te rarangi panui, engari ko nga tono karekau i te whakahau i te raupapa e puta ai. I te nuinga o te wa ka toa te kaitono nui i te tuunga, engari ka taea e te kaitono iti te eke ki runga ake i te kaiwhakataetae me te eke ki runga i te wharangi hua rapu.

Ka whakamahi a Google AdWords i te punaha hokohoko tuarua hei whakatau ko wai nga panui ka puta ina rapu nga kaiwhakamahi mo nga kupu matua e pa ana ki a raatau hua, ratonga ranei. Ka tukuna e nga Kaipānui nga tono mo nga kupumatua e pa ana ki nga hua, ratonga ranei ka tukuna e ratou ka tuku ki runga i te kounga teitei, kupu matua whai take. Ko te AdWords he punaha panui ahurei e taea ai e nga kaihoko panui te whakahaere i o raatau utu me o raatau tuunga. Ahakoa ko te kaupapa tuatahi a Google ko te whakarato i nga panui e tika ana, he tawhiti tenei i te taurangi.

I roto i te punaha Google AdWords, ka whakawhiwhia te tuunga panui teitei ki te panui teitei rawa atu. Ko te tuunga tuatahi i roto i te hokohoko ehara i te mea he taurangi. Ka rerekee nga Adranks ka taea te whakarereke nui, depending on the number of advertisers and competition for a specific keyword. Na, if you’re trying to secure a top spot, it’s imperative to know what to do.

You’ve probably seen the advertisements on Google’s ad platform, but did you know that it works similarly to eBay? It’s like an auction, with three ad slots that are bid on by the highest-bidder. But what is the secret? He hokohoko a Adwords, just like eBay. In the auction, advertisers tell Google the maximum amount they’re willing to pay per click. The next highest bidder pays just one penny more than the high-bidder.

When bidding on keywords, you’ll need to choose keywords that relate to your business. You’ll also want to select a match type. Match type refers to how closely Google matches the keyword. He rereke nga momo whakataetae, tae atu ki te tika, kīanga, me te whakarereke whanui. Ko te tika te tino tika, ko te kianga me te whanui te mea iti rawa. Heoi ano, ka hiahia koe ki te kowhiri i nga kupu matua e tika ana mo to paetukutuku kia angitu ai koe me AdWords.

He tino tauineine

Ko te oranga o te tauineine ko te hangarau. Ko te whakanui ake i to moni whiwhi me o tawhwhanga hua he maamaa ake i nga wa o mua. Ma te whakamahi aunoatanga me nga tohunga mohio ka awhina koe ki te tauine. Heoi ano, he mea nui kia takatu koe mo te tipu. Anei etahi tohutohu hei awhina i a koe ki te whakarite kia tauine to kamupene. Kei raro nei nga huarahi e toru hei whakapai ake i to pakihi. Panuihia kia mohio koe me pehea e whai hua ai to pakihi.

Ma te whakamahi i te ratonga kapua ka taea te whakanui ake i te ngawari me te kaha o to pakihi. Ma te whakamahi i a Azure, ka taea e koe te hanga taupānga e rere ana i runga i nga miihini maha. Ma tenei ka taea e koe te whakarereke ngawari me te whakarereke i o raatau whirihoranga ina hiahiatia. Ma tenei e pai ana mo te whakatipu pakihi me nga rerekee o te taupee. Ma tenei momo ratonga kapua, ka taea e koe te whakanui ake i to kaha me to tere me te kore e awangawanga mo te mahi. Ka aroha o kaihoko ki to pakihi! Mena kei te hiahia koe ki nga hanganga whakahiato, whakaarohia nga ratonga rorohiko kapua.

Ka taea e nga pakihi ka tauineine te whakahaere i te whanui me te kawenga mahi. Kei roto i enei momo pakihi he rorohiko, ratonga ohaurunga, e-tauhokohoko, tikiake mamati, te hoko franchise, whare riihi, mekameka hokohoko, me te tini ke atu. Mena he tauine to pakihi, ka tipu tonu, ka ora tonu ahakoa i roto i te ohanga uaua. Ma tenei ka ngawari ki te whakatika ki te piki haere o nga hiahia a o kaihoko. Ka taea hoki e koe te whakatipu i te whānuitanga o to kamupene me nga moni whiwhi ina hiahiatia.

I roto i te hangarau korero, Ko te tauineine te tikanga o te kaha o to punaha ki te urutau ki nga hiahia nui ake i te wa e mau tonu ana tona hanganga. Ko te whakanui ake i te rahinga hoko he wero uaua, na te mea ka pa ki te whai hua me te whai hua. I roto i te ao putea, Ka taea e te tauineine te awhina i te kamupene ki te pupuri i te tawhwhanga hua ahakoa ka piki te rahi o nga hoko. A he mea nui ano te tauine mo nga peeke. Me te piki haere o nga tono, Me urutau nga peeke me te whakarahi i o raatau punaha kia pai ai te tono.

He tino whainga

Ko te AdWords he taputapu panui kaha e aro ana ki nga kaiwhakamahi e aro nui ana ki to hua. Ko nga tangata e aro nui ana ki to hua ka kaha ake te hoko. Ko nga momo orite kupu matua ka awhina i a koe ki te whakahaere i nga kupu me nga kupu rapu e tino tika ana ki to pakihi. Ka taea e koe te whakamahi i nga taputapu rangahau kupu matua penei i te Mahere Kupu matua ki te kimi i nga kupu tino pai. Hei timata, tikiakehia te taputapu Mahere Kupu matua kore utu.

There are many aspects to be aware of when using Adwords. Utu mo ia panui, Tohu kounga, Modified broad match, and negative keywords are just a few. You can find the best way to advertise using these strategies in this article. You’ll also discover the best ways to optimize your campaign and make the most of your budget. Read on to discover the secrets of advertising with Adwords. The secret to a successful campaign is to optimize for both cost and quality.

Tohu kounga

Adwords’ Kaute Kounga (QS) is a measurement that determines how relevant and high-quality your adverts are. This system is similar to Google’s organic ranking algorithms. Ads with high QS are more relevant to users and likely to be converted. I tua atu, high QS will lower the cost per click (CPC).

Your QS is important because it determines how much you will pay per keyword. Keywords with low QS will result in poor performance and low CTR. Ads with high QS will receive better placement and cost-effectiveness. The quality score is measured on a scale of one to 10. You may want to avoid negative keywords in groupings. Kei runga i to ahumahi, your QS may fall below ten, which can increase your costs.

Google’s Quality Score is determined by the relevance of your ads, kupumatua, me te wharangi taunga. If the Quality Score is high, your ad will be highly relevant to the keyword. He rereke, if your QS is low, you may not be as relevant as you think it is. It is the main goal of Google to provide the best experience for users and if your ad does not match the content of the site, you will lose potential customers.

To improve your QS, you need to make sure that your ads match the search intent of your users. That means that your keywords should closely relate to what they’re looking for. Waihoki, the ad copy should be catchy but should not stray from the theme. I tua atu, it should be surrounded by relevant search terms and related text. This ensures that your ad copy will be displayed in the best light.

In a nutshell, quality score is an indicator of how relevant your ads are and how effective they are. The quality score is calculated based on the CPC bid you’ve set. A higher score indicates that your ad is working well and is converting visitors. Heoi ano, it is important to keep in mind that a higher QS will also lower your cost per click (CPC) and increase the amount of conversions you receive.

Modified broad match

Broad match in Adwords can be a bad idea. Ads may be displayed to people who search for unrelated terms, costing advertisers money they don’t have and losing them to other advertisers. You can use a modified broad match to avoid such problems, but you must use the “in” ranei “plus” sign in your search term. That is, you can exclude terms like red, pink, and sizes, but you can’t add them to your negatives.

Modified broad match is a middle ground between broad and phrase matches. This option allows you to target a large audience with a limited amount of money. Modified broad match locks individual words within a key phrase using the “+” parameter. It tells Google that the search query must contain that term. If you don’t include the word “plus” in your search term, your ad will be displayed to everyone.

The Modified broad match in Adwords allows you to choose the exact word that triggers your ad. If you want to reach as many people as possible, use broad match. You can also include close variants and synonyms. This type of match allows you to show ad variations that are relevant to the search query. You can even use a combination of broad match and modifiers to target more audiences and narrow your focus.

I te nuinga, modified broad match is a better choice when it comes to targeting specific search terms. Modified broad matches are better for smaller markets because there are fewer competitors. They can target specific keywords that have low search volumes. These people are more likely to buy something that’s relevant to them. Compared to broad match, modified broad matches tend to have a higher conversion rate. The modified broad match in Adwords can target niche markets.

Kupumatua kino

Adding negative keywords in your Adwords campaign will keep your website free from unwanted traffic. These keywords can be added at various levels, from the whole campaign to individual ad groups. Heoi ano, adding negative keywords to the wrong level can mess up your campaign and cause unwanted traffic to appear on your website. Since these keywords are exact matches, make sure that you select the correct level before adding them. Below are some tips to help you make the best use of negative keywords in your Adwords campaign.

The first step is to create a list of negative keywords for your Adwords campaigns. You can create these lists for different clients within the same vertical. To create a list, click the tool icon in the top right corner of the Adwords UI and then select “Shared Library.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.

The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.

Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Many misspellings are common in search queries, and by adding plural versions, you will ensure that your negative keywords list is as comprehensive as possible. By adding these negative keywords, you can effectively block ads from appearing for specific phrases and terms. There are other ways to make negative keywords in your campaign. You can include these negative keywords in ad groups and campaigns, such as using phrase match negative and adding them to your ad campaign.

When setting up negative keywords, you should do so on a campaign level. These keywords will block ads from showing for search queries that don’t relate to your products. Hei tauira, if you are selling sports shoes, it may be best to use negative keywords on the campaign level. Heoi ano, this method is not advisable for all advertisers. Make sure to research keywords for your business before setting up negative keywords in Adwords.

I roto i te maha o nga painga o Google Adwords ko te hono aunoa ki nga kaihokohoko’ ihirangi panui ki nga wharangi o te kaiwhakaputa. Ma te Adwords ka taea e nga kaihokohoko te whakanui ake i nga waka ki o raatau paetukutuku me te tiri i nga moni ki te kaiwhakaputa. Ka awhina ano i nga kaiwhakaputa ki te whakaputa moni i o raatau ihirangi ma te aro turuki i nga paataki tinihanga. Ako atu mo Adwords me ona painga. He rereke, haere ki te paetukutuku tautoko a Google Adwords ki te ako atu. He kore utu me te tino whai hua!

PPC panui

Kaore i rite ki nga panui whakaatu tuku iho, Ka whakamahia e te panui PPC i runga i te papaaho Adwords a Google he hokohoko utu tuarua hei whakatau i te CPC. Ka uru tetahi kaihoko ki tetahi moni (huaina te “tuku”) ka tatari ki te kite mena kua tohua to panui kia whakaatuhia. Ina angitu ratou, ka puta ta ratou panui ki te wharangi hua rapu engine. Ka taea e nga Kaipānui te aro ki nga waahi motuhake me nga taputapu, a ka taea e ratou te whakarite i nga whakarereke tono ma te waahi.

Mo nga hua morahi, me hanga he kaupapa PPC toa i runga i te rangahau kupu matua me te hanga i tetahi wharangi taunga kua arotauhia mo taua kupu matua. Ko nga kaupapa whakatairanga e whai kiko ana ka iti ake nga utu, i te mea e pai ana a Google ki te utu iti mo nga panui e tika ana me te wharangi taunga pai. Wehea nga roopu panui, hei tauira, Ka taea e koe te whakanui ake i te reeti paato me te Tohu Kounga o o panui. Ka mutu, ko te whai kiko ake me te hoahoa pai o to panui, ka nui ake te pai o to panui PPC.

Ko te panui PPC he taputapu kaha mo te whakatairanga i to pakihi ipurangi. Ka taea e nga kaiwhakatairanga te aro ki tetahi hunga whakarongo i runga i o raatau hiahia me o raatau hiahia. Ka taea e ratou te whakarite i a raatau kaupapa ki nga waahi matawhenua motuhake, nga taputapu, wa o te ra, me te taputapu. Ma te whainga tika, ka taea e koe te toro atu ki te hunga tino aro nui me te whakanui i te whai huatanga o to kaupapa whakatairanga. Heoi ano, kaua e mahia e koe anake, no te mea tera pea ka mate. Ka taea e te tohunga ngaio te awhina i a koe ki te arotau i to kaupapa PPC ki te whakanui ake i te hokinga mai o to haumi.

Google Adwords

Kia whai waahi ai koe ma te Google AdWords, me whiriwhiri kupu matua me te whakarite i te utu morahi. Ko nga panui me nga kupu matua e pa ana ki to pakihi ka whakaatuhia ina whakamahi nga tangata i nga kupumatua. Ko enei kupu matua ka arahi ki nga huringa. Heoi ano, he take hei whakaaro i mua i te tiimata o to kaupapa. Kei raro nei etahi tohutohu mo te angitu. Ehara enei i te mea hei whakakapi i o mahi SEO. Engari ka taea e raatau te awhina i a koe ki te whai hua mai i to kaupapa whakatairanga.

Me mohio ki to hunga whakarongo me te hanga kape panui e kaha ana, e whai kiko ana. Ko te kape panui ka tuhia e koe me whai i runga i to rangahau maakete me nga hiahia o nga kaihoko. Ka tuku a Google i nga tohutohu me nga tauira tuhi panui hei awhina i a koe ki te tuhi kape panui. Kia oti i a koe tenei mahi, ka taea e koe te whakauru i o korero nama, waehere whakatairanga, me etahi atu korero. Ka whakaputahia to panui ki te paetukutuku a Google i roto 48 haora.

I tua atu, ka taea e koe te whakamahi i te paewhiri mana i roto i te Adwords ki te aro ki nga waahi he waahanga o te whatunga Google. E mohiotia ana tenei tikanga ko te Pae-Targeting. Ka taea e koe te whakaatu panui ki nga kaiwhakamahi kua toro atu ki to pae. Ko tenei tikanga ka whakanui ake i to tere tere. Na, ka mutu, ka taea e koe te whakahaere i te tahua mo to kaupapa. Engari, ki te whakanui ake i te whai huatanga o to kaupapa, kia mohio ki te whakamahi i te whakatakotoranga panui tino utu.

Utu mo ia panui

Ko te utu mo ia panui mo te Adwords ka whakawhirinaki ki nga mea maha, tae atu ki te kaute kounga, kupumatua, kupu panui, me te wharangi taunga. Ko enei huānga me whai paanga katoa ki nga panui, me te CTR (te reiti-a-roto) kia teitei. Mena he tiketike to CTR, he tohu ki a Google he pai to pae. He mea nui ano kia mohio ki te ROI. Ka hipokina e tenei tuhinga etahi o nga mea tino noa e pa ana ki te utu mo ia panui mo Adwords.

Tuatahi, whakaarohia to Whakahoki mo te Whakamutunga (KINGI). Ko te utu mo ia paato o te rima taara mo ia taara i pau mo te panui he mahi pai mo te nuinga o nga pakihi, ko te tikanga ka whiwhi koe e rima taara mo ia panui. Ka taea hoki te whakaatu i tenei tauwehenga hei utu mo ia hoko (CPA) o 20 ōrau. Mena kaore e taea e koe te whakatutuki i tenei tauwehenga, ngana ki te hoko whakawhiti ki nga kaihoko o naianei.

Ko tetahi atu huarahi ki te tatau i to utu mo ia panui ko te whakanui i te utu mo ia panui ki te maha o nga manuhiri i paatohia ki runga.. Ka tūtohu a Google ki te whakarite i te CPC morahi ki $1. Te utu a-ringa mo ia panui, i tetahi atu ringa, ko te tikanga ka whakatauhia e koe te CPC morahi. He rereke te utu a-ringa mo ia panui i nga rautaki tuku aunoa. Mena kaore koe i te tino mohio he aha te CPC morahi, timata ma te titiro ki te nui o etahi atu panui’ pānuitanga.

Tohu kounga

Hei whakapai ake i te kaute kounga o to kaupapa Adwords, me mohio koe ki nga wahanga e toru o te kaute kounga. Kei roto i enei waahanga: angitu o te pakanga, kupumatua me te kape panui. He maha nga huarahi hei whakanui ake i to Tohu Kounga, a ka whai paanga enei o enei ki te mahi o to kaupapa. Engari mehemea kaore koe e mohio he aha ratou? Na kaua e manukanuka. Ka whakamarama ahau me pehea te whakapai ake i enei waahanga e toru, kia taea ai e koe te timata wawe ki te kite i nga hua!

Tuatahi, whakatauhia te CTR. Koinei te paheketanga o nga tangata ka paato tonu i to panui. Hei tauira, mehemea kei a koe 500 tohu mo tetahi kupu matua, ko to Tohu Kounga 0.5. Heoi ano, ka rereke tenei tau mo nga kupu matua rereke. No reira, he uaua pea ki te whakatau i tona paanga. Ka whanake he Tohu Kounga pai i roto i te waa. Ko te painga o te CTR teitei ka marama ake.

Me whai take te kape panui ki nga kupu matua. Mena ka puta to panui i nga kupu matua kore, he ahua pohehe pea kaore e pa ana ki te kupu matua i whaaia e koe. Me kaha te kape panui, engari kaua e haere ki waho i te huarahi e tika ana. I tua atu, me karapotia e nga kupu e tika ana me nga kupu rapu. Tenei ara, ka kitea to panui ko te mea tino whai take i runga i te hiahia o te kairapu.

Whakamatau wehewehe

Mena he hou koe ki te whakamatautau wehewehe A/B i Adwords, ka whakaaro pea koe me pehea te whakarite. He ngawari ki te whakarite me te whakamahi i nga tikanga whakamatautau e peia ana e te raraunga kia whai hua ai o kaupapa AdWords. Ko nga taputapu whakamatautau wehewehe penei i a Optmyzr he huarahi pai ki te whakamatautau kape hou i runga i te tauine nui. Ka awhina tenei taputapu ki a koe ki te whiriwhiri i te whakatakotoranga panui pai i runga i nga raraunga o mua me nga whakamatautau A/B o mua.

Ko te whakamatautau wehewehe i roto i te SEO he huarahi pai ki te arotau i to paetukutuku mo nga huringa algorithm me te wheako kaiwhakamahi. Me mohio kei te whakahaerehia to whakamatautau ki runga i te waahi nui; mena he ruarua noa nga wharangi kei a koe, he iti rawa ranei nga hokohoko pararopi, ka kore e pono nga hua. Ko te iti o te pikinga o te tono rapu ka puta te pikinga, me etahi atu mea ka pa ki nga hua. Mena kaore koe i te mohio me pehea te whakahaere i tetahi whakamatautau wehewehe, whakamatautauhia he taputapu whakamatautau wehewehe SEO penei i te SplitSignal.

Ko tetahi atu huarahi ki te wehe i te whakamatautau i roto i te SEO ko te whakarereke i nga ihirangi o o wharangi taunga. Hei tauira, mena kei te whai koe i tetahi kupu matua motuhake, ka taea e koe te whakarereke i te tuhinga i roto i to kape paetukutuku kia pai ake ai te ahua o te kaiwhakamahi. Mena ka huri koe ki tetahi roopu ka kite ko wai te putanga ka nui ake nga pao, ka mohio koe mehemea kei te mahi, kaore ranei. Koinei te take he mea nui te whakamatautau wehewehe i roto i te SEO.

Utu mo ia hurihanga

Te Utu mo ia Hokonga (CPA) me te Utu mo ia Tahuritanga (CPC) e rua nga kupu kaore i te rite. Ko te CPA te nui o te moni e hiahiatia ana hei hoko i tetahi hua, ratonga ranei ki tetahi kaihoko. Hei tauira, ki te hiahia te rangatira o te hotera kia nui ake nga tono, ka whakamahi pea ratou i a Google Ads kia nui ake nga kaiarahi. Heoi ano, karekau i roto i tenei whika te utu mo te hoko i tetahi kaiarahi whai paanga, he kaihoko pea ranei. Ko te utu mo ia huringa ko te moni ka utua e te kaihoko mo to ratonga.

Ko te utu mo ia panui (CPC) i runga i te whatunga rapu he rereke i runga i te ahumahi me te kupu matua. Ko nga CPC toharite $2.32 mo ia panui mo te whatunga rapu, i te mea he iti noa iho nga CPC mo nga panui whatunga whakaatu. Ka rite ki etahi atu tikanga panui, he nui ake te utu o etahi kupu matua i etahi atu. He rereke nga utu a Adwords i runga i te whakataetae i roto i te maakete. Ko nga kupu matua utu nui ka kitea i roto i nga ahumahi tino whakataetae. Heoi ano, He huarahi whai hua a Adwords ki te whakatairanga i to pakihi ipurangi.

Haunga te utu mo ia huringa, ka whakaatu hoki te CPC ki a koe e hia nga wa i mahi ai te manuhiri. Mena ka paatohia e te tumanako nga panui e rua, me tuku e ia nga moni mai i nga mea e rua ki nga waehere huringa e rua. Mena i hokona e te kaihoko nga hua e rua, ka iti ake te TKT. I tua atu, mena ka pao te manuhiri ki nga panui rereke e rua, me hoko raua e rua, te tikanga he PS50 katoa. Mo tenei, he ROI pai ka nui ake i te PS5 mo ia paato.

Ina rite koe ki te hanga kaupapa whakatairanga mo to kamupene SaaS, kei te whakaaro koe me pehea te tiimata. He maha nga waahanga hei whakaaro, tae atu ki nga utu, kupumatua, tuku, me te aroturuki faafariuraa. Mena kaore koe i te tino mohio ki hea ka timata, panuihia ta maatau aratohu whakataki ki Adwords. Ma tenei ka hoatu ki a koe nga korero tino nui ki te timata me te whai hua o to kaupapa whakatairanga. Ka taea hoki e koe te tiki tohutohu nui me nga tohutohu mai i etahi atu kaihokohoko SaaS.

Nga utu

Hei whakanui ake i te whai huatanga o to kaupapa hokohoko, he mea nui ki te whakahaere tika i nga utu o Adwords. Ka taea e koe te whakaheke i te utu o au panui ma te whakanui ake i to tatauranga kounga. Ma te whakamahi i nga kupu matua kino, ka taea e koe te karo i te aro ki te hunga whakarongo utu nui me te arotau i to kaupapa. I tua atu i te whakaheke i te utu, ka taea e koe te whakapai ake i te whaitakenga o o panui. Kei raro nei etahi tohutohu mo te whakanui ake i to Tohu Kounga:

Tirohia o utu kupu matua ia ra. Ko te whai i nga utu o ia kupu matua ka awhina koe ki te pupuri i to tahua hokohoko me te tautuhi i nga ahuatanga. He mea tino nui enei korero mena kei te whakapau moni to hunga whakataetae ki runga i nga kupu matua kotahi. Ano hoki, kia maumahara ka taea e te CPC te piki ake mena kei te aro koe ki nga kupu matua whakataetae. Ko te mea nui ki te mahara ko te utu Adwords ka piki ake i te pikinga o te whakataetae, na me whai whakaaro koe ki te whakataetae o te kupu matua i whiriwhiria e koe.

Ka taea hoki e koe te aro turuki i to reeti whakawhiti, e whakaatu ana ki a koe e hia nga wa ka mahia e te manuhiri tetahi mahi motuhake. Hei tauira, ki te pao tetahi ki to panui ka ohauru ki to rarangi imeera, Ka hangaia e AdWords he waehere ahurei ka ping nga kaitoro ki te hono i aua korero me te maha o nga pao i runga i te panui. Wehea tenei utu katoa ki 1,000 kia kite i to utu katoa mo ia huringa.

He maha nga mea e pa ana ki te utu mo ia panui, engari i te nuinga, ko nga kupu matua utu nui i roto i te AdWords e mahi ana ki te putea, nga ahumahi e whakahaere ana i nga moni nui, me te rāngai pūtea. Ko nga kupumatua utu nui ake i tenei waahanga he nui ake te utu atu i etahi atu kupumatua, na mena kei te rapu koe ki te uru ki te mara matauranga, ki te timata ranei i tetahi pokapū maimoatanga, me tumanako koe ki te utu i nga CPC teitei. Ko nga kupumatua utu nui rawa atu ko era i roto i te putea me te maatauranga, na kia mohio koe ki nga mea e whiwhi ana koe i mua i to tiimata ki te panui.

Ko to utu nui mo ia panui (CPC) ko te moni teitei rawa e whakaaro ana koe he pai te paato, ahakoa ehara i te mea ka utua e to kaihoko toharite. Hei tauira, Ka tūtohu a Google ki te whakarite i to CPC morahi ki $1. I tua atu i tera, ka taea e koe te tautuhi i to CPC morahi, he tautuhinga rereke mai i nga rautaki tuku utu aunoa. Mena kaore koe i whakamahi i te AdWords i mua, kua tae ki te wa ki te timata.

Kupumatua

Ahakoa ko te rangahau kupu matua he waahanga nui o te whaainga kupu matua, me whakahou e koe i ia wa kia mau tonu nga huringa. Ko tenei na te mea ko nga tikanga whakarongo, ahumahi, a kei te huri haere tonu nga maakete kua whakaritea. Ahakoa ka taea e te rangahau kupu matua te awhina i a koe ki te hanga panui e tika ana, kei te huri ano nga kaiwhakataetae i a raatau rautaki. Ko nga kupu matua kei roto e rua ki te toru nga kupu te tino pai. Heoi ano, kia maumahara kaore he whakautu tika, he he ranei. Me whai take nga kupu matua ki to pakihi me te kaupapa o to panui me to wharangi taunga.

Kia whai koe i to rarangi kupu matua, Ka taea e koe te ngana ki te whakamahi i te taputapu Mahere Kupu matua. Ka taea e koe te kaweake i nga kupumatua kua tohua, engari he mahi whakararu. Ka taea hoki e koe te whakamahi i te “Te utu o runga o te wharangi” tīwae ki te rapu i nga tuku o mua-wharangi o mua mo o kupumatua. Ka mahi tenei taputapu ki te Whatunga Whakaatu a Google, e whakaatu ana i nga panui kei te taha o nga ihirangi rite. Ka taea e koe te whakamatau i te mahere kupu matua ki te kimi i te kupu matua pai. Ina kitea e koe he kupu matua e pai ana koe, ka taea e koe te whakamahi i roto i o kaupapa whakatairanga Adwords.

I te wa e whiriwhiri ana i te kupu matua, kia maumahara ki te whakaaro. Hei tauira, kei te pirangi koe kia panuihia e te tangata o panui na te mea e rapu ana ratou i te otinga ki tetahi raru. Heoi ano, kare pea tenei i te wa e rapu ana nga tangata i waho o nga miihini rapu, hei tauira. Kei te tirotiro noa ratou i te Ipurangi, kei te rapu matauranga ranei. Ma te kowhiri i te kupu matua-kianga ka whai mana koe ki te whakapau moni me te whai i nga kaihoko motuhake. Ka whakarite hoki ka puta mai o panui mo nga kaihoko e rapu ana i te kianga tika.

I te wa e whiriwhiri ana i te kupu matua, mahara e kore nga kupumatua katoa i hanga rite. Ahakoa he ahua mohio etahi i te tuatahi, ko etahi kaore. He rapunga mo “kupuhipa wifi” e tohu ana kei te rapu te tangata mo te kupuhipa wifi, ehara i te hua, ratonga ranei. Hei tauira, Ko te tangata e rapu ana i te kupu huna WiFi kei te ruku i te wifi a tetahi atu, a kaore koe e hiahia ki te panui i to hua ki runga i a raatau wifi!

Nga tono

Ka taea e koe te whakatika i o tono i runga i te Adwords i runga i o hua. Kei a Google he waahanga whakauru hei awhina i a koe ki te whakatau i te nui o te utu mo nga kupu matua motuhake. Ka taea e koe te whakamahi i tenei taputapu ki te whakatau tata i te CPC me te tuunga mo nga moni utu rereke. Ko te nui o to tono ka whakawhirinaki ano ki te tahua kua whakaritea e koe mo to kaupapa hokohoko. Kua whakarārangihia i raro nei etahi tohutohu hei whakatika i o tono Adwords ki te whakanui ake i o hua.

Kia mohio ki to hunga whakarongo. Ma te whakamahi i nga tangata hokohoko, ka taea e koe te aro pai ki to hunga whakarongo ki a AdWords. Hei tauira, ka taea e koe te kite i o raatau haora mahi me o raatau haerenga. Ano hoki, ka taea e koe te mohio ki te roa o te noho ki te mahi, ki te waatea ranei. Ma te mohio ki enei mea, ka taea e koe te whakarite i o tono kia whakaata i nga ahuatanga o to hunga whakarongo. He tino whai hua tenei mena kei te aro koe ki nga kaihoko ka kaha ki te hoko hua me nga ratonga e pa ana ki tetahi umanga motuhake.

Tautuhia nga momo panui e rapuhia ana e nga kaiwhakamahi. Hei tauira, he kaiwhakamahi e rapu ana i te 'Hoko Paihikara’ mai i to raatau papamahi kei te rapu waahi tinana. Heoi ano, Ko te tangata e rapu ana i taua patai i runga i tana taputapu pūkoro ka taea hoki te rapu i nga waahanga pahikara i runga ipurangi. Ko nga Kaipānui e hiahia ana ki te toro atu ki te hunga kaikawe me aro ki nga taputapu pūkoro kaua ki te papamahi, papa ranei. Ko te nuinga o nga kaihoe kei roto i te aratau rangahau me te hoko whakamutunga mai i a raatau papamahi papamahi ranei.

Ko nga kupu matua he tino motuhake mo to pakihi me to hua, no reira me mahi pea koe i te wa e whakarite ana koe i o tono tuatahi, engari ka taea e koe te whakatika ina ka whiwhi koe i o tatauranga. Ka taea e koe te whai i tetahi aratohu tono kupu matua hei whakarite i o tono tuatahi me te whakatika i roto i nga wiki tuatahi i muri i te whakahohe i to putea.. Ka taea e koe te whakatika i o tono kupu matua i muri i to whakatau i to tahua me to hunga whakarongo.

Kei runga i te rahi o to tahua, ka taea e koe te whiriwhiri ki te whakarite a-ringa i o tono, ki te whakamahi ranei i tetahi o nga rautaki aunoa. He maha atu nga huarahi ki te arotau i o tono ki runga i a Adwords, engari ko te rautaki Whakanuia nga Hurihuri te tino rongonui. Ka whakamahi a Google i te ako miihini ki te tuku tono i runga i to tahua moni o ia ra. Heoi ano, Me whakamahi noa koe i tenei rautaki mena he nui to tahua moni me te hiahia ki te whakaaunoa i te tukanga o te whakatakoto tono ki Adwords.

Aroturuki faafariuraa

Ka taea e koe te whakamahi i te Aroturuki Whakawhitinga AdWords ki te kite i te maha o o panui kei te huri. Ko te tikanga, ka kite koe i te maha o nga huringa i runga i to wharangi whakau ka whakamahi koe i te waehere huringa kotahi mo nga hua e rua. Mena ka paatohia e te tangata nga panui e rua i roto i te waa whakamutunga 30 nga ra, katahi ka taea e koe te tuku i nga moni kotahi ki roto i nga waehere huringa e rua. Engari ka rereke te maha o nga huringa i runga i te momo tohu ka whakamahia e koe.

Ko nga huringa kaore e wehea ki tetahi kaihoko, no reira ka taea te whakamahi i tetahi uara rereke mo ia tangata. He maha nga wa, ka whakamahia enei uara ki te ine i te ROI mo ia kaupapa whakatairanga. Ka taea e koe te whakamahi i nga uara rereke mo nga tohu utu rereke me nga momo huringa. Me whakauru te uara o te huringa ki te mara e rite ana. Heoi ano, ka hiahia pea koe ki te whakamahi i te uara huringa kotahi mo o panui katoa kia mohio ai ka taea e koe te ine i te ROI o ia panui.

I te wa e whakatuu ana i te Paetukutuku, Waea atu ranei i nga huringa i runga i te Pae, pawhiria te ripa Tautuhinga Arā Atu Anō. Ma tenei ka whakaatu he pou Pawhiri Hurihia. Ka taea hoki e koe te tiro i nga raraunga whakawhiti i runga i nga taumata maha, tae atu ki te Pakanga, Rōpū Panui, Ad, me te Kupumatua. Ka taea hoki e koe te whakamahi i nga raraunga aroturuki huringa hei whakatau he aha nga momo panui e tino whai hua ana mo te whakaputa huringa. Ma te aro turuki i o huringa, ka whai koe i te pikitia tika o to mahi panui me te whakamahi hei kaiarahi mo te tuhi panui a meake nei.

He ngawari te whakarite i te aroturuki huringa AdWords. Ko te mahi tuatahi ko te whakarite i to waehere aroturuki. Ka taea e koe te tautuhi i te huringa mo ia panui ma te tautuhi i te ahua o te mahi i mahia e te kaiwhakamahi. Hei tauira, Ka taea e koe te whiriwhiri ki te whai i nga huringa hei tukunga puka whakapā, he tango pukapuka-e kore utu ranei. Mo nga pae Ecommerce, ka tautuhia e koe tetahi hoko hei huringa. Kia oti te whakarite i te waehere, ka taea e koe te timata ki te whai i o panui.

He rereke te aroturuki i te huringa i waenga i a Google Analytics me AdWords. Ka whakamahia e Google Analytics te tohu tohu-whakamutunga me te whiwhi i te huringa i te wa i paatohia te paatene AdWords whakamutunga. I tetahi atu ringa, Ko te tohu a AdWords ka whakawhiwhia ki nga huringa ahakoa kei a koe etahi atu momo taunekeneke me te kaiwhakamahi i mua i to taenga atu ki to whaarangi. Engari kaore pea tenei tikanga e tika mo to pakihi. No reira, me whakamahi koe i te aroturuki huringa AdWords mena he maha nga huarahi hokohoko tuihono.