Tūtohu: ka whai angitu ano koe me etahi atu ingoa taone

He maha nga huarahi hei whakapai ake i o panui Adwords. Ka taea e koe te kape me te whakapiri i nga panui kei roto i to putea, tirohia ranei nga pouaka e rua hei whakarereke. I muri i to kape me te whakapiri, ka taea e koe te whakataurite i to kape me to upoko ki etahi atu panui. Mena kaore i te mahi te kape, ngana ki te tuhi ano me te tirotiro i o reiti whakawhiti. Ka hiahia pea koe ki te whakarereke i te kape, hoki. Anei etahi tohutohu hei whakapai ake i to kaupapa Adwords:

Utu mo ia panui

Ahakoa ko te CPC tetahi waahanga nui o te panui ipurangi, kei reira etahi huarahi hei whakahaere i nga utu. Ma te whakamahi i a Google AdWords, ka taea e koe te whakatakoto panui ki runga i tetahi paetukutuku i runga i tetahi kupu, kupu ranei. Ahakoa to momo pakihi, me ata titiro koe ki nga utu a Google kia kore ai e eke ki runga. Kei raro nei etahi tohutohu awhina hei maumahara i te wa e whakatau ana i to utu mo ia panui.

Ko te utu mo ia panui mo Adwords he rereke i runga i te hua e panuitia ana. Ko te nuinga o nga papaaho panui ipurangi kei te maakete, ko te tikanga ka utua e nga kaihokohoko i runga i te maha o nga pao ka whiwhi. Ko te teitei o nga kaitono’ tuku, ko te kaha ake ka kitea a raatau panui ki te whangai korero. Mena kei te rapu to pakihi mo te hokohoko nui, Ka taea e nga CPC teitei ake te awhina i a koe ki te whakanui ake i to tirohanga. Ka taea e koe te whakamahi i a Google Analytics ki te kite ko wai nga kupu matua e huri pai ana.

Ko te utu pai mo ia panui ka whakawhirinaki ki to whaainga ROI. He maha nga pakihi ka whakaaro he rima-ki-tetahi owehenga ka whakaaetia ina whakamahi utu mo ia whakaaro (CPI) pānuitanga. Ko tetahi atu huarahi ki te tiro i te utu mo ia panui ko te paheketanga o nga pao ki nga moni whiwhi. Ma te whakanui ake i te uara o nga kaihoko, ka nui ake to TKT. Ko te whai ki te whakanui i te hokinga mai mo te haumi (KINGI).

Hei whakanui ake i te CPC mo to kaupapa Adwords, whakaarohia te whakapai ake i te ROI o etahi atu huarahi hokohoko. Ko te whakatutuki i tenei whainga ka taea e koe te whai hua ki te whakahou i nga panui i runga i nga paapori pāpori me nga tohutoro tika. I tua atu, Ka taea e te imeera te mahi ki te taha o era atu hongere hokohoko, te whakanui ake i to pakihi me te whakaiti i nga utu. Ka taea e koe te whakahaere i to tahua me te whakanui i to ROI ma te mahi me te Utu Hoko Kaihoko. Na, he aha e tatari ana koe?

Utu mo ia hoko

CPA, te utu mo ia hoko, ka ine i te tapeke utu mo te hoko kaihoko. Ko te takahanga hurihanga pea he hoko, tuku puka, tango tono, tono ranei mo te hokinga mai. Ka whakamahia te utu mo ia hoko ki te ine i te whai huatanga o nga paapori pāpori, hokohoko īmēra, me nga panui utu. Ahakoa kaore he utu whakatairanga tika a SEO, ka taea te whai whakaaro pai ake mo te whai hua o te hokohoko imeera ma te tatau i te CPA mo ia mahi.

Ahakoa he mea nui te CPA ki tetahi kaupapa hokohoko, he uaua ki te whakataurite ki tetahi tohu tohu. He rerekee i runga i te hua, ahumahi, me te utu. Ko te iti o te utu mo ia hoko, ko te pai ake o to kaupapa whakatairanga. Ki te tatau i to ake CPA, me tatau koe i te maha o nga inenga, tae atu ki te reeti tāwhana me nga haerenga ahurei. Mena he tiketike to CPA, me whakatika pea to rautaki hokohoko.

Ka taea hoki e koe te tatau CPA mo nga pakihi kaore he hua, ratonga ranei. Ka taea e enei pakihi te whai i nga huringa, penei i te whakakii puka me nga tohu tohu, te whakamahi puka. Heoi ano, kaore he paerewa mo te whakatau i te utu pai mo ia hoko, i te mea he rereke nga hua o ia pakihi ipurangi, utu, tawhē, utu whakahaere, me nga kaupapa whakatairanga. Ko te huarahi pai ki te tatau CPA ko te whai i te maha o nga huringa ka mahia e to kaupapa whakatairanga.

Ko te CPA he huarahi noa ki te whai angitu i roto i te hokohoko miihini rapu. Ka awhina i te whakatau i te nui o to whakapaunga ki te whiwhi kaihoko hou. Ko te CPA te tikanga tatau mo te huringa tuatahi, penei i te hainatanga puka, ohaurunga demo ranei. Ka taea hoki e koe te whai me te ine i te whaihuatanga o o panui me te whakatau e hia nga utu ka riro mai. Ko te nui ake o nga huringa ka whiwhi koe, ko te iti ka utua e koe mo te wa roa.

Te utu whakawhiti

Mena kei te rapu koe ki te whakanui ake i to reeti whakawhiti i runga i te Adwords, kei reira etahi mea hei whakapai ake. Tuatahi, me mohio koe he aha te tere o te hurihanga. Ko te utu whakawhiti i roto i te Google Adwords ko te paheketanga o nga manuhiri ka paato i to panui ka huri. Ka taea e tenei tere hurihanga tetahi mea mai 10% ki 30%. Ko te tere o te huringa pai e toru ki te rima nga wa teitei ake i te toharite o te ahumahi. Hei whakanui ake i to reeti whakawhiti, me whakamatau koe ki nga tuku rereke me te whakamatautau i te rere o to paetukutuku. Ma tenei ka awhina koe ki te mohio he aha te mahi me te aha kaore. I tua atu, Ka taea e koe te whakamahi i te hokohoko ano ki te hopu i nga manuhiri kua whakaatu i to hiahia ki o hua.

Ko te tikanga, me whai nga kaiwhakatairanga katoa mo te reiti whakawhiti mo te iti rawa 2.00%. Ko te tikanga mo ia 100 manuhiri paetukutuku, kia rua kia whakakīia he puka whakapā. Mo nga kamupene B2B, me neke ake i te rua tenei reiti. Mo nga paetukutuku e-hokohoko, kia rua nga ota mo ia rau manuhiri. Heoi ano, tera ano etahi ahuatanga ka kore te manuhiri e whakaki i tetahi puka, engari me tatau tonu te hurihanga. Ahakoa te take, ko te nui o te huringa i runga i te Adwords ka piki ake to pakihi me te whakanui i to ROI.

Ko tetahi atu mea nui ki te whakapai ake i te tere o te huringa ko te aro ki o kaihoko pai. Ma te arotahi ki te hunga whakarongo tika, ka taea e koe te hopu i te raro o te waka korirangi e rapu ana koe. Ahakoa he maha nga kaihokohoko e whakapau moni ana ki te panui, he iti noa te ōrau ka huri. Mena ka aro koe ki te hunga whakarongo tika, ka taea e koe te whakanui ake i to moni whiwhi me te whakaiti i o utu. Ina kei a koe nga kaihoko tika, ka piki ake to reeti whakawhiti!

Te rangahau kupu matua

Ki te hiahia koe kia whai hua to kaupapa whakatairanga, he mea nui kia mohio ki te hiranga o te rangahau kupu matua. Ko te kowhiringa kupu matua he ka moumou to wa me to whakapau kaha, i te mea kaore pea nga tangata e rapu ana i to hua. Ma te whakamahi i tetahi huinga kupu matua ka tino eke koe ki to hunga whakarongo. Anei etahi tohutohu kia ngawari to mahi rangahau kupu matua. – Ako mo te tangata kaihoko. Ko te tangata kaihoko he roopu kupu matua e tohu ana i nga hiahia rapu rite. Ka taea e ia te awhina i a koe ki te aro ki tetahi hunga whakarongo, me nga mahi toi.

– Kia mohio ki to hunga whakarongo. Ko te rangahau kupu matua ka hoatu ki a koe te maaramatanga e hiahia ana koe ki te whakatau i nga hiahia o to hunga whakarongo. Ka awhina ano koe ki te rapu ko nga kupu matua e tino whai kiko ana mo to paetukutuku, a ko tehea te tino whakataetae. Ka whai hua enei korero mo to rautaki ihirangi me to rautaki hokohoko katoa. He maha nga wa, ka rapu nga tangata mo nga otinga i runga ipurangi, me te whakamahi i nga kupumatua e tika ana ka awhina koe ki te aro ki te hunga whakarongo tika. Ko te kaha ake o to ihirangi, te nui ake o nga hokohoko ka taea e koe te tumanako ka whiwhi koe.

– Kia mohio ki to whakataetae. Te whakamahi i nga taputapu rangahau kupu matua, ka kitea e koe he aha ta o hunga whakataetae e whai ana me te pehea o te whakataetae. Me whiriwhiri koe i nga kupu matua kaore i te tino whakataetae, i te tino whanui ranei. Whiriwhiria nga niches me te nui o nga waka. Ko nga rerenga korero e tika ana ka kukume i te tini o nga tangata. Ka mutu, whakatauritea o kupu matua ki o hunga whakataetae’ ihirangi me te tūnga. Kia mohio koe ki nga hiahia o to hunga whakarongo, ka taea e koe te timata ki te tuhi korero hei whakatutuki i aua hiahia.

Te hanga i tetahi panui whakahihiri

He mea nui te hanga panui pai ki te hiahia koe kia tu to pakihi mai i era atu. Ko te panui pai me whai take me te whai kiko, me te whakautu i tetahi patai kei te kaipanui mo to hua, ratonga ranei. He ngawari, he wero hoki te hanga panui, na te mea he maha nga aratohu me nga taputapu o te ao matihiko. Anei nga mea e whitu hei maumahara ina hanga he panui angitu:

Whakamahia nga kupu mana – Ko enei nga kupu matua e kukume ana i te kaipanui me te whakahihiko i o raatau hiahia. Te whakamahi i te kupu “koe” i roto i to panui ko tetahi o nga huarahi tino whai hua ki te kukume i to hunga whakarongo. He pai te whakautu a te tangata ki te kape panui e aro ana ki a raatau, kaua ki to pakihi. Ko te “koe” i roto i to kape panui ka aro te kaihoko ki te tangata e panui ana i te panui, a na reira ka piki ake te tupono ka paato ratou ki runga.

I te wa e hanga ana to kape panui, mahara ki te tuhi i te kupu matua akiaki, e whakamarama ana he aha to hua, ratonga ranei kei roto he kupu matua nui mai i to roopu panui. Ma tenei ka awhina i o tohu kounga kupu matua. Mena he maha nga kupumatua kei roto i te roopu, kaua koe e whai mana ki te tuhi i nga tuhinga panui motuhake mo ia tangata. Engari, whakaarohia he aha te kaupapa whanui o te roopu panui, me te tuhi kuputuhi huri noa i nga kupu matua e ahua tino tika ana ki te roopu panui.

Mena he hou koe ki te Adwords, this quick guide will cover the basics: Te rangahau kupu matua, Campaign types, CPC bids, me nga kupumatua kino. I muri i te panui i tenei tuhinga, you’ll be ready to launch your first AdWords campaign! Keep reading for tips and tricks on how to make your campaign a success. You’ll have more confidence than ever! So get started! And don’t forget to check out our other Adwords guides and how-to articles for more tips and tricks.

Te rangahau kupu matua

One of the best ways to find relevant keywords is to use a tool such as Bing’s keyword tool. Ko Bing te tuarua o nga miihini rapu nui rawa atu i te ao, processing over 12,000 million searches each month. This tool will give you lists of keyword suggestions based on your chosen keywords. Use these lists to create content, increasing your chances of attracting new visitors. You can also use these lists to develop new content, such as a blog post or a video.

Keyword research is the process of identifying keywords that people use to search for your products or services. Ma te mahi i tenei, you’ll learn about what topics are popular and what types of content people are searching for. Knowing which keywords are popular among your target audience will help you determine what types of content to produce. Once you have your list of keywords, you can target these keywords with ad copywriting, social media marketing, and other strategies.

When researching keywords, you’ll want to focus on those that are more specific than general ones. He ngawari te take: if a keyword is broad, it’s unlikely to reach your target audience. If you use generalized keywords, you’ll likely waste time and money. Broad keywords, i tetahi atu ringa, won’t bring in much traffic. When you find specific keywords, your online presence will be successful. A well-crafted keyword list will allow you to target a specific audience with the right content.

There are several free and premium keyword tools that can help you with your search for specific keywords. Moz’s Keyword Explorer is one such tool, and it offers free and premium versions. Larry Kim’s review of Moz’s Keyword Explorer can give you an idea of how useful Moz’s Keyword Explorer is. SEMrush is another good keyword tool with a free and paid version. You can try both of them before you make a final decision.

Campaign type

There are many ways to maximize your advertising budget through the use of the different Campaign types available in Adwords. When the searcher types a generic term, a search engine will suggest Morphe brushes to the user. This type of search is great for brands that have high brand awareness, because the intent is for the searcher to become a customer. While the rewards of this type of campaign are high, it’s not as easy to convert those searchers into customers. Hei tauira, when someone searches for “Morphe brushes,” an ad will pop up for the best-selling Morphe brushes. The same can be said of eyeshadow palettes.

Another campaign type is a contextual campaign, which places your ads on similar websites. This campaign type is particularly useful for local businesses. This type of ad displays relevant business insights in the form of interactive graphics. You can choose where to target and how long you want your ads to run for. This type of ad can boost your brand’s exposure and increase the effectiveness of remarketing. If you’re running an infographic campaign, your ads will be placed on similar websites.

There are other ways to boost the effectiveness of your Adwords campaign. A branded search campaign can help you gain valuable insight into what your audience is searching for. Branded search campaigns can also help you generate leads and higher-funnel objectives. Hei tauira, you can run an ad for your business’s website, and then use the URL of the landing page to drive more traffic. This is a good way to attract new visitors and increase your conversion rate.

tono CPC

You may be wondering how to lower your CPC bid for Adwords to increase profits. While this is the most obvious way to do so, it is only one of the many options. You should also consider reducing other aspects of your campaign. Using Pathvisit is an all-in-one marketing tool that can track phone calls, convert more visitors, and generate marketing reports. By lowering your CPC bid, you can increase your chances of seeing a higher ROI and less ad waste.

Depending on your budget, you can set a maximum CPC bid for each keyword or ad group. You can manually adjust your bids, or use an automated bidding option. Manual bidding allows you to set the maximum amount you are willing to spend on a particular keyword or ad group. This allows you to manage your budget and get more strategic with your advertising ROI and business objective targets. There are several advantages to using manual bidding.

While most AdWords users use CPC bidding for their campaigns, you may also want to consider using the alternative – CPM. While CPC bidding is the default setting for a PPC campaign, CPM is the best option if you want your ads to be visible on the top pages of search engines. When it comes to controlling costs, CPC is the foundational metric. It will vary for different campaigns and ads.

As with any other advertising method, daily budgeting is crucial. If you have never advertised online before, a first-time Google Adwords campaign should start in the $20 – $50 range, and then adjust as needed. As you continue to monitor the results, you can change your budget at any time. Using Google AdWord Tools can help you adjust your daily budget to optimize your campaigns. If you have any difficulty adjusting your bid, Google AdWords Grader is the best tool to help you make the best decisions for your business.

Kupumatua kino

One way to increase your ad’s relevance is to include negative keywords in your PPC campaigns. These keywords do not automatically associate with the same query. They should include synonyms, singular and plural versions, and other variations of the word. Hei tauira, if you’re trying to rank for “mountain,” your negative keyword campaign should also include variations such as mountaine and mountain. Heoi ano, negative keywords do not automatically work the same way as search campaigns, so be sure to test a number of approaches.

To make the most out of this strategy, you need to know what terms people are typing in a search engine and which ones are irrelevant to your business. The Search Query report in Adwords will let you know what terms people are typing in before they actually get to your website. Once you know what negative keywords your visitors are typing into the search box, you can then choose to include them in your ad campaign.

Ma te whakamahi i nga kupu matua kino, you can improve your overall search intent by excluding irrelevant search terms. You can also exclude ad text for “red rocks” or similar options. The overall effect of using negative keywords is to drill down to your target audience and increase your return on investment. Learn how to use them in AdWords by reading this article. You’ll see how negative keywords can increase your profitability in just a few weeks.

Using negative keywords in Adwords will not only improve your ad’s effectiveness, but they’ll also save you money by lowering your cost per click (CPC). By reducing the number of non-converting clicks, you’ll save money that you can put towards more effective campaigns. But the main benefit of using negative keywords is that they will help you improve your conversion rates and minimize bounce rates.

Competitive intelligence

The benefits of competitive intelligence for your business go far beyond just understanding your competitors. It helps you determine their unique selling proposition, te hunga whakarongo, pricing plans, me etahi atu. Competitive intelligence helps you make data-driven decisions that can make your advertisements, campaigns, and sales pitches more effective. These insights can help you improve the quality of your advertisements and marketing campaigns, as well as identify new opportunities and threats that can boost your profits. Let’s look at some examples of competitive intelligence.

Getting competitive intelligence means knowing your competitors’ key strategies, how they approach advertising, and which tactics they use to increase their bottom lines. With over 4.9 billion internet users, staying one step ahead of your competition is critical for business success. According to Crayon’s ‘State of Market Intelligence,’ 77% of businesses cite competitive intelligence as an important factor in winning market share. Competitive intelligence is also useful for brands that are looking to increase revenue as fast as possible.

Another way to gather competitive intelligence for your Adwords campaign is to monitor your competition. A good competitive intelligence tool will let you compare the content your competitors are sharing and will notify you when new content is published. Hei tauira, BuzzSumo is an excellent competitor research tool, as it will help you determine what types of content your competitors are using to reach consumers. This competitive intelligence tool is trusted by companies like HubSpot, Expedia, and The Telegraph. It can help you find out how competitors use content to generate traffic and conversions.

A top level competitive landscape spreadsheet will contain information about individual metrics, company names, branded ads, and non-branded ads. It should also contain additional tabs covering relevant keywords, pānuitanga, wharangi taunga, me etahi atu. If you’re looking for specific competitors running tests, you can drill down to see which of their ads and landing pages are performing well. You can then start comparing your own results against theirs. If you’re using Adwords for PPC, you’ll have an edge over your competitors if you know what you’re doing.

There are various ways to set up your Adwords account. Depending on your goals, you can use one of the following structures: Campaign goal, Bidding system, and Cost. Split testing is also an option. Once you have established the best format for your campaign, it’s time to determine how to spend your advertising budget. Listed below are some tips to help you get started. To create the most effective campaigns, read this guide.

Utu

The cost of Adwords varies depending on several variables. The average cost is around $1 ki $5 mo ia panui, while costs for the Display Network are much lower. Some keywords are more expensive than others, and the competition within the market also affects the cost. The priciest Adwords keywords are often more expensive than the average, and usually belong to highly competitive markets, such as law and insurance industries. Heoi ano, even with higher costs, Adwords are still an excellent way to market your business online.

Although CPC does not give much insight on its own, it is a great starting point for understanding the cost of Adwords. Another useful metric is CPM, or cost-per-thousand impressions. This metric gives you an idea of how much you spend on advertising, and is useful for both CPC and CPM campaigns. Brand impressions are valuable in establishing a long-term marketing campaign.

The cost of Adwords is a sum of your cost per click (CPC) me te utu mo ia mano whakaaturanga (CPM). This amount does not include the other costs, such as your website hosting, but it does represent your total budget. Setting a daily budget and maximum bid can help you control your cost. You can also set bids at the keyword or ad group level. Other useful metrics to monitor include average position, which tells you how your ad ranks among the rest of the ads. If you’re unsure about how to set your bids, you can use Auction insights to see how much other advertisers are paying.

In addition to your budget, your quality rating also affects the cost of Adwords. Google calculates the cost of an Adwords campaign based on the number of advertisers who have ads for a specific keyword. The higher your quality rating, the lower the cost per click will be. I tetahi atu ringa, if your quality rating is poor, you will pay a lot more than your competition. Na, it’s important to understand your budget for Adwords so that you can stay within it and see positive results.

Bidding system

Changes to the bidding system and matching system in Adwords have many critics sneering at Google. I mua, a hotel chain advertiser could bid on the word “hotel,” ensuring that his or her ad would surface on the top of the SERPs. It also meant that their ads would show up in phrases containing the word “hotel.” This was known as broad match. But now, with Google’s changes, the two systems are no longer so separate.

There are several strategies available to maximize your clicks within a budget. These strategies are ideal if you want to maximize your conversion rate and find more volume. But be aware that each type of bidding strategy has its own benefits. Listed below are the three main types of bidding systems and their advantages. Mena he hou koe ki te Adwords, your best option is to try the Maximize Conversions strategy, which automatically adjusts bids to maximize conversions.

Automated bid strategies take the guesswork out of paid advertising, but you can still get better results with manual methods. A bid is an amount you’re willing to pay for a specific keyword. But keep in mind that the bid doesn’t determine your ranking; Google doesn’t want to give the top spot to someone who spends the most money on a keyword. That’s why you need to read about the auctioning system before using it.

Manual bidding allows you to control the bid amount for each ad. You can use the Bidding System to cut your budget when ads don’t perform well. Hei tauira, if your product is very popular, you might want to use broad match instead of exact match. Broad match is a better option for general searches, but will cost you a little more. He rereke, you can choose the exact match or phrase match.

Campaign goal

There are several ways to set a campaign goal in Google Adwords. You can set a daily budget, which is equal to your monthly campaign investment. Na, divide that number by the number of days in a month. Once you’ve determined your daily budget, you can set your bidding strategy accordingly. I tua atu, campaign goals can be set for different types of traffic. Depending on your campaign goals, you can choose to target either specific locations or specific audiences.

The campaign goal is the key element of the entire campaign. The goal should clearly describe what needs to change in order for the campaign to be successful. It should be as concise as possible, and should be written in such a way that all those involved in the campaign understand it. The goal should also be specific, attainable, and realistic. This helps in determining the resources needed to achieve that goal. Using theories of change, you can set realistic goals for your campaign.

Wehea nga panui whakamatautau

There are two basic steps to split-testing your ads in Google’s Adwords. Tuatahi, you need to create two different ads and put them in your ad group. Na, you’ll want to click on each one to see which one performs better. You can then see which version of your ad is more effective. To make split-testing as effective as possible, follow the steps below.

Create two different ad sets and set a budget for each ad. One ad will cost less, while the other will cost more. To determine your ad budget, you can use a campaign budget calculator. Because split tests are costly, you’ll end up losing some money, but you’ll also know if your ad sets are working. If the two ad sets are similar, make sure to adjust your budget accordingly.

After you’ve chosen two ad groups, choose the one that’s likely to generate the highest number of clicks. Google will tell you which one is more successful. If your first ad gets the most clicks, then it’s a good sign. But the second ad group has lower click-through rate. You’ll want to lower your bid when you expect to see the highest CTR from the other ad group. Tenei ara, you can test the impact of your ads on your conversions.

Another way to split-test Facebook ads is by editing your existing campaign. Hei mahi i tenei, edit your ad sets and select the Split button. Facebook will automatically create a new ad set with the changes and return the original one. The split test will run until you schedule it to stop. If your split test is successful, you should continue the campaign with the results of your test. You may want to split the ads into two or even three separate campaigns.

KINGI

Search engine advertising is a cost-effective method for reaching the right prospects at the right time. It also offers more tracking, allowing you to determine which ads or search terms resulted in sales. Heoi ano, marketers must know how to maximize ROI by selecting the right keywords, allocating the proper budget and adjusting strategies as necessary. This article discusses some important factors to keep in mind to maximize ROI with Adwords. Pānuihia kia ako atu.

When calculating ROI of Adwords, it is important to remember that website clicks do not always translate into sales. You will need to track conversions to calculate the ROI of Adwords. This can be done through phone call leads, as well as tracking until the visitor reaches the final “Tēnā koe” wharangi. As with any marketing campaign, the ROI will depend on how many visitors your ads drive to your website. Hei mahi i tenei, you must choose keywords with buying intent.

To improve your ROI of Adwords, consider adding extensions to your ads. Using landing page extensions will help you attract more targeted visitors. In addition to the keyword extension, you can also use callouts or location extensions. The latter adds a live call button to your website. You can also use reviews and site links to direct people to related pages. You should test different options before settling on the right ones. If you want to maximize ROI, make sure to test everything.

Google Analytics allows you to automatically tag Adwords campaigns with auto-tagging. The reports will show you ROI of Adwords campaigns. You should also import your cost data from paid marketing services into Google Analytics to monitor their performance. Doing this will help you monitor your advertising costs, revenue and ROI. This information will allow you to make better decisions on where to invest your money. And this is just the beginning. You can easily track ROI of Adwords by following these guidelines.

When you set up your campaign, Google will create ad groups for you. These will make managing your ads easier. Each ad group contains one ad, one or several keywords, and either broad match or phrase match. Google sets your keyword to broad match so that users can type in your keywords anywhere. Ko te tikanga, this works out to be the best match. You will then want to adjust the cost per click, utu mo ia whakaaturanga, and cost per acquisition to suit your budget and goals.

Utu mo ia panui

The ideal cost per click for Adwords is determined by determining your target ROI. Mo te nuinga o nga pakihi, five cents per click is sufficient. Another way to express this is cost per acquisition, ranei 20% of revenue. To maximize ROI, consider cross-selling your existing customers to increase the average value of each sale. To determine how to target your CPC, use the conversion rate chart below. Using this chart, you can decide what to bid for each keyword and ad.

The most effective way to lower your CPC is to target long-tail keywords. These keywords have low search volume and are less likely to attract irrelevant searches. These keywords also tend to have a higher Quality Score, which is an indication of relevance and a low cost per click. Adwords CPC is based on the industry you are in and competition levels. The more competitive your industry, teitei ake te CPC.

There are several methods for setting maximum CPCs, including automatic and manual bidding. Manual cost-per-click bidding is the most common type of CPC. The manual method involves adjusting the maximum CPC manually, whereas automated bidding uses a software that automatically adjusts the maximum CPC for you. If you’re unsure of which method is right for your business, Google offers some tips. But whichever one you choose, you should follow the recommendations from your Google-certified agency.

Pay-per-click advertising is based on an auction system. As the publisher lists pay-per-click rates, advertisers are free to choose which one suits their budget best. I te nuinga, the higher the value of a click, ka nui ake te utu mo ia panui. Heoi ano, you can negotiate with your publisher to negotiate for a lower cost per click, especially if you’re signing a long-term or valuable contract.

While cost-per-click varies greatly, the average amount for a single click is around $1 ki $2 in Google AdWords. I te whatunga whakaatu, average CPCs are under a dollar. Depending on the competition, you can spend as much as $50 mo ia panui. Hei tauira, a real estate business can spend $10000 ki $10000 on Adwords each year. Heoi ano, if you’re looking for a new client, you can spend as little as $40 mo ia panui.

Kupumatua kino

You can keep costs down by using negative keywords in your Adwords campaigns. It is important to remember that not all search queries are relevant to your campaign, so you should add negative keywords to your ad groups and campaigns. If you’re unsure how to use negative keywords, read on for a step-by-step guide. There are many ways to use negative keywords in Adwords. Here are some ways to use them.

One of the best ways to find negative keywords is to do a Google search. Simply type in the term you’re trying to target and see what comes up. You’ll then need to add any search terms that are not related to your campaign to your negative keyword list. If you’re unsure of which negative keywords to add, check your Google Search Console or analytics for a list of all negative keywords. Once you’ve added negative keywords to your Adwords campaign, you’ll have a list of unrelated ads to avoid.

Another way to improve CTR is to use negative keywords. Using negative keywords will ensure that your ads appear against relevant search terms, reducing the number of wasted clicks. It will also increase the proportion of relevant visitors to your campaign and improve ROAS. The final benefit of using negative keywords is that you won’t be paying for advertisements that don’t match your product or service. That means you can save money on your advertising budget.

Using negative keywords in Adwords can save you time and money by blocking irrelevant searches. You can create negative keywords that are as relevant to your product as your desired keyword. Hei tauira, if you want to sell free health-related products, use the word ‘free’. People searching for free health care or jobs might not be in your target market. Using negative keywords is a great way to keep wasted budget under control.

Cost per impression

Cost per impression (CPM) is a key metric to track in online advertising. This metric measures the cost of advertising campaigns, and is often used for media selection. It is a great way to track high-level awareness of a company and determine how much to bid for different types of advertising. I te nuinga o nga wa, CPM can be used to estimate the effectiveness of a marketing campaign. Aside from being an important metric to track, CPM also helps advertisers determine which platforms are more effective for achieving their goals.

CPMs have increased since Q3 2017 but have not fluctuated much since then. I te toharite, advertisers paid $2.80 per thousand impressions in Q1 2018, a modest but steady increase. As of Q1 2018, advertisers paid $2.8 per thousand impressions, up a dollar from Q1 2017. He rereke, CPCs on the Google Display Network were back at $0.75 mo ia panui, or about 20 cents higher than in Q4 2017.

While free Ad impressions are more effective than those of paid ads, they’re not worth the expense. These “unknown” searches happen on a daily basis. This means that Google cannot predict a searcher’s intent, but it can estimate the frequency of certain keywords, penei “car insurance,” and then optimize its ads based on those keywords. Na, advertisers only pay for the clicks they receive.

While CPCs on social media platforms vary, the cost per impression is typically not overly high. Hei tauira, Facebook’s CPC is $0.51 per impression, while LinkedIn’s CPC is $3.30. Social media platforms such as Instagram and Twitter are less expensive, with an average CPC of $0.70 ki $0.71 per impression. These ads will only display if the budget is refreshed daily. Tenei ara, advertisers don’t have to worry about overspends or spending more than they need to.

Utu mo ia hoko

One of the most important factors to consider when bidding for advertising on Adwords is the cost per acquisition. It can range anywhere from a few dollars to less than $100, and the average CPA is $0.88. The reason this figure is so low is because most advertisers will not bid very high on their advertisements. Hei tauira, if holiday socks cost $3, tuku tuku $5 for that term would be very ineffective.

While it is important to know how much your ad campaigns are costing you, it is possible to calculate a CPA based on your conversions. Whether or not a conversion actually occurs is difficult to determine, but it can be done by tracking form fills and demo signups. Heoi ano, there is no universal standard for determining cost per acquisition, and each online business will have a different product, price, tawhē, utu whakahaere, and ad campaign.

Utu mo ia hoko, or CPA, refers to the amount of money that an advertiser spends on each conversion that is generated by their ads. This includes sales, pakō, forms, newsletter subscriptions, and other forms. Advertisers will generally negotiate this rate with ad networks, but it should be noted that not all will agree to it. Once you have negotiated a price with an advertiser, the cost per acquisition can be determined.

Cost per acquisition is another important metric to track in the advertising process. When deciding to spend money on CPA, you’ll need to determine how much money you’ll need to spend to generate a sales transaction. AdWords users can measure the success of their ads by evaluating how much they cost in terms of the amount of conversions that each ad generates. The cost per acquisition is often correlated with a specific marketing channel, so the higher the CPA, the more the advertiser will profit.

Ka taea e koe te whakamahi i te Google Adwords ki te panui i to paetukutuku. He tino ngawari te tukanga: me hanga e koe he kaute, whiriwhiria etahi kupumatua e tika ana, ka timata ki te tuku tono mo ratou. Anei me pehea te arotau i to reeti paato ka tiimata ki te panui i to paetukutuku! Ko te tumanako ka awhina tenei tuhinga ki a koe ki te tiimata me te Adwords. Ki te kore, Ka taea e koe te ako ake mo nga kaupapa o te panui i runga i a Google i tenei tuhinga. Tae noa ki te wa e whai ake nei, tono koa!

Panuitanga i runga i a Google

Ka taea e koe te panui i runga i te punaha Adwords a Google ma te tuku i nga kupu matua e pa ana ki to pakihi. Ka puta to panui ina rapu nga kaihoko pea ki a Google mo nga kupu matua e hiahia ana koe ki te whai. Ka whakatauhia e Google ko wai nga panui ka puta ki tana wharangi hua rapu, me te teitei ake o to utu, ka teitei ake to panui. Ko te mea nui ko te hopu i nga kaihoko pea’ kanohi me te whakatenatena ia ratou ki te panui i to panui. Kua whakarārangihia i raro nei nga tohutohu kia whai hua ake ai to panui.

Ka tino whai hua nga panui i runga i a Google mena ka whai hua to hua, ratonga ranei ki nga kaihoko’ hiahia. Ko tenei momo panui ka taea te aro nui ki to hunga whakarongo ma te waahi, tau, me nga kupu matua. Ka tukuna ano e Google nga panui kua whakaritea i runga i te waa o te ra. Ko te nuinga o nga pakihi ka whakamahi i a raatau panui i nga ra o te wiki, mai 8 AM ki 5 PM. Kaore ratou e whakahaere panui i nga wiki, engari i nga ra o te wiki, ka taea e koe te aro ki to panui ki nga kaihoko pea i runga i te waa kei te ipurangi.

I te wa e whakamahi ana i a Google Adwords, e rua nga momo panui. Ko te momo tuatahi ko te Rapu, e whakaatu ana i to panui i nga wa e rapu ana tetahi mo to hua, ratonga ranei. He iti te utu o nga panui whakaatu, engari kaore i te rite ki nga panui rapu rapu. Ko nga kupu matua nga kupu rapu ka patohia e te tangata ki a Google hei kimi hua, ratonga ranei. I te nuinga o nga wa, Ka tuku a Google ki a koe ki te whakamahi i nga kupu matua tekau ma rima, engari ka taea e koe te whakanui ake i nga tau i muri mai.

Mo te pakihi iti, Ka taea e te panui utu-ia-paanui te otinga pai. No te mea me utu noa koe mo ia paato, utu-ia-paanui te utu nui, engari ka hangaia e nga kaiwhakatairanga mohio a raatau kaupapa ki te kukume i nga waka whai mana ki o raatau paetukutuku. Ma tenei ka piki ake o raatau hoko. A mena kei te timata noa to pakihi, he pai te tirotiro i tenei tikanga. Engari kia mahara kaore koe i te pai ki a koe ina tae mai ki te arotautanga rapu rauropi (SEO).

Te tuku i nga kupumatua

Ka timata koe ki te tuku i nga kupu matua i roto i te Adwords, me aro koe ki to CTR (paato i te reiti) pūrongo. Ka awhina tenei purongo ki a koe ki te aromatawai i nga whakaaro hou me te whakatika i to tono. I tua atu, me aroturuki tonu koe i to rautaki. Kei te huri tere nga panui rapu, a me whai tonu koe ki nga ahuatanga hou. Pānuitia atu mo tenei kaupapa, utu ranei i tetahi tohunga ki te hapai i o kaupapa. Anei etahi tohutohu hei whakanui ake i to tahua.

Tuatahi, whakatauhia te tahua e pai ana koe ki te whakapau i runga i o panui. Kia mahara ko te nuinga o nga tangata kaore e titiro ki mua i nga hua tuatahi i roto i te rapunga a Google, na he mea nui kia puta ki runga ake o nga SERPs. Ko te moni ka tukuna e koe mo ia kupu matua ka whakatau i te nui o to whakapaunga me te pai o to putanga ki te wharangi tuatahi. Mo ia kupu matua, Ka uru atu a Google ki roto i te hokohoko me te tino utu nui.

Ka taea hoki e koe te whakamahi i nga kupumatua kino hei whakawhāiti i o tono mo nga rapunga kore e whai kiko. Ko nga kupumatua kino he waahanga o te whaainga kino a ka taea e koe te aukati i a koe ki te tuku tono mo nga kupu matua kore e tika ana ki to pakihi.. Tenei ara, ka puta noa o panui i roto i nga patai rapu kei roto nga kupu matua kino. Ko te kino ake o te kupu matua, ka iti ake to utu. Ka taea e koe te kowhiri i nga kupu matua kino i roto i to roopu panui hei whakakore i a raatau mai i to kaupapa.

I te wa e tono ana koe mo nga kupumatua, whakaarohia to kaute kounga. Ka titiro a Google ki nga mea e toru i te wa e arotake ana i nga ihirangi panui me te whai take. Ko te tohu o te kounga teitei he tohu mo te whaitake o te paetukutuku. Ko to ihirangi ka kaha ake te whakaputa waka utu nui, no reira whakaarohia te whakatika i to tono kia rite. I muri i te wa e ora ana o panui, ka whiwhi koe i nga raraunga e pa ana ki te mahi o to pakanga me te whakatika i to tono.

Te hanga panui

He maha nga mea hei maumahara i a koe e hanga ana i nga panui ki Adwords. Mo tetahi mea, me mohio koe ki te hanganga o te papa, me te whakamahi i nga taputapu SEO penei i te Mahere Kupu matua me te enaka a Google ki te rapu kupu matua e tika ana. Na, tuhia to ihirangi panui me te arotau i te panui kia whiwhi i te reiti paatata teitei. Na, whakaputahia i runga i te paetukutuku a Google kia whiwhi i te maha o nga tirohanga me nga panui.

Kia hanga to panui, kia tirohia e koe mo nga hapa wetereo me te takikupu. Ka whakaatu ano a Google i o panui, no reira he mea nui kia kite ko wai te mea e pai ana te mahi. I a koe te toa, wero ki te whakapai ake. Mena kei te raru koe ki te tuhi i to panui, ka taea hoki e koe te titiro ki nga mahi a o hunga whakataetae. Kia mahara kaore koe e whakaaro ki te hanga i te wira – kaore he take ki te tuhi panui mena ka kitea e koe tetahi mea kei waho e mahi ana!

I te wa e hanga ana nga panui mo Adwords, he mea nui kia maumahara ka ngaro ia panui ki te moana o te ihirangi. He iti rawa te tupono ki te tiki i ia tuunga. No reira, he mea nui kia mohio koe ki nga whainga mutunga o o kaihoko i mua i te hanga i o panui. Hei tauira, mena he tohunga to pakihi ki te rongoa hakihaki, ka hiahia koe ki te aro ki nga kaiwhakamahi e rapu ana mo te rongoa hakihaki. Ma te whakamahi i enei whaainga mutunga ka awhina i o panui kia tu mai i te whakataetae.

Te arotau i te reiti pawhiri

He mea nui te whakapai ake i te reeti paato ki te whakanui ake i to hokinga mai mo nga whakapaunga panui. He maha nga wa ka awehia nga reiti panui e te tohu panui, e tohu ana ki te tuunga o te panui i runga i nga hua rapu utu. Ko te teitei ake o te CTR, te pai ake, i te mea he whakaata tika mo te kounga o o panui. I te nuinga, ko te whakapai ake i te CTR ka taea te whakanui i nga huringa me nga hoko i te waa tere. Tuatahi, tirohia to reanga panui ki o hunga whakataetae ahumahi.

Hei whakanui ake i to CTR, tautuhi i nga kupu matua e whakamahia ana e to hunga whakarongo ki te rapu i to paetukutuku. Ko te Google Analytics me te Rapu Rapu he taputapu pai mo tenei. Me mohio kei roto o kupu matua i te url o te panui, ka awhina i nga manuhiri ki te whakatau ko hea ka paato. He mea nui ano te whakamahi i te kape panui kaha. Kia mohio koe ki nga hiahia o to hunga whakarongo me te whakamahi i enei korero ki te hanga kape panui ka akiaki i a raatau ki te mahi.

Kia oti i a koe te whakarite i to hunga whakarongo, ngana ki te wehewehe i o kaupapa whakatairanga. Ma tenei ka taea e koe te aro pai ake i o mahi panui me te whakanui ake i te CTR. He waahanga kei runga i te paetukutuku a Google e kiia ana “Ka patai ano nga Kaiwhakamahi” Ka taea e koe te awhina i a koe ki te aro ki te hunga whakarongo ma te tuku whakaaro e tika ana. Ka whakamahia hoki nga reiti paato ki te ine i te whai huatanga o to kaupapa hokohoko mamati. Ko te iti o te CTR he tohu mo te raru o te kaupapa whakatairanga, karekau ranei o panui e puta ana ina rapu nga kaihoko whai take.

Ki te kore e taea e to panui rapunga te kukume CTR teitei, kua ngaro koe i tetahi waahi nui. Kua tae ki te wa ki te mahi i te taahiraa e whai ake nei. Whakanuia te maero ki te whakapai ake i to CTR me te kaute kounga. Whakamātauria te whakamahi i te whakatenatena me nga rawa ataata hei whakanui ake i to reiti paato. Te whakamahi i nga tikanga penei i te inoculation, ka taea e koe te whakatenatena i to hunga whakarongo kia kite i te rama i te pito o te kauhanga. Ko te whainga mutunga o te whakapati ko te arahi ia ratou ki te whakatau, ki te karanga ranei ki te mahi.

Whakaritea ano

Ko te Retargeting me Adwords he taputapu kaha ki te toro atu ki nga kaihoko hou. He ture kaha a Google mo te kohi korero whaiaro mai i ona kaiwhakamahi, tae atu ki nga nama waea, wāhitau īmēra, me nga nama kaari nama. Ka taea te whakahaere i nga kaupapa hokohoko hou i runga i te whaarangi a Google, taupānga pūkoro, me te pāpāho pāpori. Ka taea e te taputapu retargeting a Google te awhina i nga pakihi ki te toro atu ki nga kaihoko pea ma nga papaaho maha. Ko te huarahi pai ki te timata ko te arotake i nga rautaki e whai ake nei.

Ko te Retargeting me Adwords ka taea te whakamahi ki te aro ki nga kaihoko motuhake i toro atu ki tetahi wharangi motuhake i to paetukutuku. Ka taea e koe te hanga panui whanui e akiaki ana i nga kaihoko ki te tirotiro i to pae, ka taea ranei e koe te hanga i tetahi panui whakahou e whakaatu ana i nga panui ki nga tangata i toro atu ki to pae i mua. Ko te whainga ko te hopu i te aro o nga tangata kua toro atu ki to pae i etahi wa, ahakoa kaore i hokona e ratou tetahi mea.

Ka taea e te Retargeting me Adwords te aro ki nga manuhiri motuhake ma te hanga i te hunga whakarongo e rite ana ki nga tatauranga o tetahi manuhiri paetukutuku.. Ko te hunga whakarongo ka hanga e koe ka kite noa i nga panui e pa ana ki nga hiahia me nga ahuatanga o taua tangata. Kia tutuki ai nga hua pai, me wehe e koe o manuhiri paetukutuku ki nga roopu rereke, te whakamahi i te taupori ki te aro ki o mahi hokohoko ano. Mena he hou koe ki te ao panui, timata ki a Google Adwords.

Retargeting ki Adwords mahi ma te whakatakoto i tetahi waahanga iti o te waehere ki to paetukutuku. Tenei waehere, mohiotia ano he pika, ka noho kore kitea e nga manuhiri o te pae. Ka whakamahia e ia nga pihikete tirotiro ingoamuna ki te whai i to hunga whakarongo puta noa i te paetukutuku. Ma tenei waehere e whakaatu ki a Google Ads te wa e whakaatu ai nga panui ki nga tangata kua toro atu ki to papaanga. He huarahi tino whai hua ki te toro atu ki nga kaihoko pea. He tere, he utu hoki tenei tikanga, a ka taea te whakaputa hua nui.

I mua i to tiimata ki te panui i runga i a Google, me mohio koe he aha koe e uru ana ki roto. Anei etahi mea hei maumahara: Momo orite, Nga kaute kounga, Nga utu, me te Retargeting. Kia mohio koe ki enei mea, ka taea e koe te whakamahere i tetahi kaupapa Adwords pai ake. A, kua mohio koe ki enei mea katoa, kua rite koe ki te timata! Heoi ano, i mua i to mahi, me mahi rangahau koe mo o kupu matua.

Nga utu

He maha nga mea e whakatau ana i te nui o te moni me whakapau e koe mo Adwords. Hei tauira, he aha te utu toharite mo ia panui? Te utu o nga taonga i hokona (COGS) kei roto te whakaputanga me te whakapaunga panui. Me whakatau e koe te nui o te moni i whakapaua e koe ki te panui kia taea ai e koe te whakahoki mai i to haumi. Na ka taea e koe te whakataurite i aua utu ki o hua mai i nga kaupapa AdWords me te whakatau ko wai nga kupu matua e tino whai hua ana.

Ko te utu mo ia panui (CPC) he rerekee i runga i nga kupu matua me te ahumahi. Kei te tata tonu nga CPC angamaheni $2.32 i runga i te whatunga rapu me te $0.58 i runga i te whatunga whakaatu. Mo etahi atu korero, tirohia tenei tuhinga ine AdWords. Ko tetahi huarahi ki te whakaiti i to CPC ko te aro ki nga kupu matua me te Kaute Kounga teitei. Ko nga kupumatua Kaute Kounga Nui ka pai ake te tuunga ki te wharangi, te penapena moni me te whakarite kia puta o panui ki nga wharangi tika.

Ka taea e koe te whakatika i to tono mo tetahi kupu matua motuhake mena ka mohio koe ko wai nga mea e tino pai ana. He rereke, ka taea e koe te whakaheke i to tono mo nga kupu matua kaore e puta he hua. Kia mahara he nui ake te utu o etahi kupu matua i etahi atu, a me aroturuki tonu koe me te whakatika i o tono kia rite. Hei rangatira pakihi, kia mohio koe ki nga huringa i roto i te utu Adwords me te rite ki te urutau ki runga. Ina ako koe ko nga kupumatua e pai ana mo to paetukutuku, ka taea e koe te whakanui ake i to moni whiwhi me te tapahi i o CPC kia whiwhi i te ROI pai.

Ko te kaupapa CPC te tikanga tino whakamahia. Ko te tikanga tino noa me te utu iti iho i te kotahi rau pene mo ia paato. Heoi ano, he rereke te utu mo ia paato i te utu o nga whakaaturanga. Mena kei te hiahia koe ki te mohio ki te utu mo to kaupapa whakatairanga, Ka taea e koe te whakamahi i te mahere kupu matua ki te whakatau tata mo to utu mo ia paato. Tenei ara, ka tino mohio koe e hia nga utu ka utua e koe mo ia paato me te maha o nga tohu ka whiwhi koe.

Momo orite

Mena kei te hiahia koe ki te whakanui ake i te maha o nga huringa me te whakapau moni iti mo o panui, me wehe e koe o kupu matua ki nga momo whakataetae rereke. I roto i te Adwords, ka mahia tenei ma te wehewehe i nga panui kia rite ki nga momo whakataetae. Ma te whiriwhiri i nga momo whakataetae tika, ka taea e koe te toro atu ki to hunga whakarongo me te karo i te moumou moni i runga i nga paoho kore. Mo tenei kaupapa, me whakamahi koe i tetahi taputapu kupu matua kore utu hei whakatau i to hunga whakarongo katahi ka wehewehea o panui.

Ko te Whakataurite Tika te mea e tino whaaia ana o nga whakataetae kupu matua katoa, me te hiahia kia tika te kianga kupu matua. Heoi ano, ka taea e koe te taapiri i etahi atu kupu ki to patai mehemea e tika ana. Ko te Whakataurite Tika te mea pai rawa atu mo nga kaiwhakatairanga e hiahia ana ki te akiaki i nga huringa ma te whakaatu i nga panui e pa ana ki nga kupu matua e whaaia ana e ratou.. He nui ake hoki te reiti paatoo tika. Heoi ano, he mea nui kia mohio ko te whakamahi i nga taapiri tika ehara pea i te mea pai mo ia pakihi.

Mena kei te pirangi koe ki te aro ki etahi kupu, ka taea e koe te whakamahi i nga kupu matua kua whakarereketia. He ngawari enei ki te whakamahi me te korero ki a Google kia whakaatu i o panui mo etahi kupu, kianga ranei. Ko nga kupumatua ka taea ki tetahi raupapa. Ka taea e koe te whakauru i enei kupu ma te whakamahi i te tohu taapiri (+) i mua i ia kupu matua. Ka taea hoki te whakamahi i te whakatakotoranga kupu matua whakarereke whanui mo nga kianga. Ko te Full Media he tohungatanga ki nga kaupapa AdWords PPC mo nga kamupene iti me te reo-rahi.

Ko te taurite whanui me te tika ko nga momo whakataetae tino rongonui, engari he momo tata ano. Ko te momo orite whanui kei roto i nga hapa takikupu katoa o te kupu matua ko te momo tika ka taea e koe te aro ki nga rapu rapu whanui. Ka taea hoki te whakakore i nga momo rereke ma te taapiri i nga kupumatua kino. Heoi ano, ehara tenei i te mahi pai na te mea ka whakaitihia te maha o nga pao. Ko te momo orite whanui te mea pai rawa atu mo nga kaiwhakatairanga e hiahia ana ki te aro ki nga kupu motuhake.

Whakaritea ano

Ko te Retargeting he ahua o te panui ipurangi ka taea e nga kaihokohoko te whakaatu i nga panui kua tohua ki nga manuhiri o mua o te paetukutuku. Ko te tikanga hokohoko ano e mahi ana ma te tuku i tetahi waehere aroturuki ki runga i te wharangi paetukutuku me te whakaahei i nga panui kia whakaatuhia ki tetahi manuhiri o mua. He mea nui nga hua o tenei momo hokohoko. Kua whakaatuhia ki te whakanui ake i nga hoko ki runga ake 70% ka hoko mai nga tangata kua toro ki te paetukutuku me te kore e hoko mai i tetahi mea ma te kaupapa hokohoko ano.

Mena kaore i te arotauhia to paetukutuku mo te retargeting, kare pea koe e kite i nga hua. Mena kaore to kaupapa hokohoko hou e mahi, ka hiahia pea koe ki te tango i nga tohutohu a te kamupene whakahaere a Google Adwords. Ka awhina koe ki te whakarite tika i te kaupapa whakatikatika. Ko nga tautuhinga tika ka nui te rereketanga o te mahi. Kia whai koe i nga tautuhinga tika, Ka taea e koe te whakamahi i te retargeting ki te aro ki nga kaihoko puta noa i nga whatunga hapori rereke.

Hei whakarite i nga panui whakatikatika, me whakatu e koe a Google Analytics. Ko te waehere retargeting ka whai i nga pihikete, he konae iti ka penapena aunoa i runga i te kaitirotiro a te kaiwhakamahi. Ka whakamohiotia a Google Ads ki te whakaatu i nga panui ki tetahi manuhiri pae motuhake i runga i o raatau hitori tirotiro o mua. Ko te whakahou me te Adwords he huarahi pai ki te whakapai ake i to rautaki hokohoko tuihono.

Ko te whakahou me te Adwords ka whai hua mo nga huarahi pāpāho pāpori, otirā Facebook. Ka taea hoki te huarahi whai hua ki te hanga i tetahi Twitter e whai ake nei. Kia mahara, mutu 75% o nga kaiwhakamahi i runga i Twitter kei runga i nga taputapu pūkoro. Ko o panui kia pai ki te waea pūkoro hei whakanui ake i to tupono ki te hopu i te aro o to hunga whakarongo. Ka taea e Retargeting me Adwords te awhina i a koe ki te huri i enei kaiwhakamahi hei kaihoko. Na, timata ki te whakahou me te Adwords hei whakanui ake i to moni whiwhi.

Nga kaute kounga

He maha nga huarahi hei whakapai ake i to Tohu Kounga i roto i a Google Adwords. Ahakoa kaore he otinga makutu kotahi, he maha nga huarahi hei whakapai ake i to tatau. Ko te mahi tuatahi ko te takiuru ki to putea me te whakatere ki te papa whakaatu kupu matua. Kia tae ki reira, ka taea e koe te kite i nga kaute kounga mo o roopu panui hohe. Na, ka taea e koe te timata ki te whakarereke kia pai ake ai to tatau. I muri i etahi wiki, kia kite koe i te rerekētanga nui.

Ko te Tohu Kounga mo to panui ka tatauhia ma te whai whakaaro ki nga mea e toru: hāngaitanga, auaha pānuitanga, me te wheako wharangi taunga. Ahakoa te whakamahi i nga kupu matua ano, Ka rereke nga Tohu Kounga i waenga i nga roopu panui. Hei tauira, mena kei a koe he pakihi riihi whare ruihi, ka whakamahi pea koe i te kupu matua “whare pekepeke” ki te aro ki nga kaihoko pea e rapu ana i nga whare putea. Ma tena e pai ake to Kaute Kounga mena ka whai kiko o panui me te pai ki nga kaiwhakamahi o nga taputapu katoa.

Me mohio ano koe ko te Tohu Kounga mo tetahi roopu panui motuhake e whakawhirinaki ana ki te kounga o te kupu matua. Ka taea e tenei take te awe i to utu mo ia panui (CPC) me te reiti panui (CTR). Ka whai waahi ano a Google Ads ki te kounga o te roopu panui. No reira, ki te mea he Score Kounga teitei te roopu kupu matua, tera pea ka eke ki runga i nga hua rapu a Google. Mena kei te whakamahere koe ki te whakahaere i tetahi kaupapa whakatairanga mo tetahi kupu matua, ka pai ake te Tohu Kounga i te mea ka whakamahi noa koe i te kupu whanui.

I te wetewete i to kaupapa whakatairanga, aro nui ki te CTR. He tohu pai te CTR teitei. Ko nga panui me te CTR teitei ake ka nui ake nga patene, na reira ka piki ake to CPC. Heoi ano, kia maumahara ko te CTR ka pangia e etahi atu mea penei i te waahi matawhenua. I tua atu, me whakarite kia rite o kupu matua ki to kape panui me to wharangi taunga. Ma te whakanui ake i to TKT ka awhina i to Kaute Kounga, engari ka piki ake ano to utu-ia-pawhiri (CPC).

Te rangahau kupu matua

Ko te rangahau kupu matua te tikanga mo te tautuhi i nga kupu matua mo to paetukutuku, kaupapa whakatairanga ranei. He maha nga huarahi hei mahi rangahau kupu matua. Ko te whainga matua ko te tango whakaaro me te tautuhi i nga kupu matua e whai mana ana ki te whakaputa waka. Ko nga kupu matua ka tohua ma te uara me te tupono ki te whiwhi hokohoko. Ko te rangahau kupu matua ka awhina koe ki te hanga i nga kaupapa tika me te rautaki panui hei kukume i nga kaihoko pea. Hei timata, whakamahia te taputapu kupu matua a Google kia kitea ko wai nga kupu matua rongonui.

Ahakoa ka pau te wa me te whakapau kaha, He mea nui te rangahau kupu matua mo to angitu kaupapa AdWords. Te kore rangahau kupu matua tika, ka hinga to kaupapa, ka utu ranei koe i nga hoko. Kei raro nei etahi tohutohu hei timata koe:

Whakamahia te Mahere Kupumatua a Google. Ko tenei taputapu e whakaatu ana i te rahinga rapu i ia marama. Hei tauira, ki te hiahia koe ki te kukume waka i te raumati, me aro koe ki nga kupu matua e tino rapua ana i tenei wa. Ano hoki, whakaaro ki te whakawhāiti i tō rapunga ki tētahi wā, penei i waenganui o Mei me Akuhata. Kia mohio koe ko nga kupu matua e whai hua ana, ka taea e koe te whakamahi i te taputapu AdWords ki te rapu kupu matua e pa ana. Ma tenei taputapu e whakaputa rau kupu matua e pa ana ki o herenga kupu matua.

I te wa e whiriwhiri ana i nga kupumatua, whakatauhia te whainga o to paetukutuku. Mahia to rangahau ki te whakatau i to hunga whakarongo me te hiahia rapu mo to maakete whaainga. Ka hiahia pea koe ki te whakaaro he pehea te hononga o to paetukutuku ki enei kupu matua. He hua, ratonga ranei he rite nga tikanga? He nui nga pukapuka rapu? He aha ta te tangata e rapu ana ina rapu ana i tetahi hua, ratonga ranei? Ko te nui o te rapu rapu he tohu pai. Ki te kore, ngana ki te rapu kupu matua motuhake hei whaaia.

E toru nga huarahi hei whakamahi i nga Adwords mo to pakihi SaaS. Ko enei tikanga e kiia ana ko te Utu mo ia panui (CPC) pānuitanga, Te rangahau kupu matua, me te tuku utu. Mena kei te hiahia koe ki te kite i nga hua tere, me whakarite koe kei te utu koe mo te hokohoko kounga. Ma te whakamahi i tenei tikanga ka utu koe mo nga pao ka tino huri hei arahi. Hei timata, me kohikohi koe i nga korero maha ka taea. Ma tenei tuhinga e whakamarama te hiranga o te rangahau Kupu matua me pehea te whakanui ake i to tono.

Utu mo ia panui (CPC) pānuitanga

Ko te Utu mo ia paoho, ko te CPC ranei te utu e utua ana e nga kaipanui mo ia wa ka pao te tangata ki tana panui. Ko nga CPC he nui ki nga ahumahi he nui nga reiti whakawhiti me nga kaiwhakatairanga whakataetae. Ahakoa he huarahi hei whakaheke i to TKT, karekau he huarahi tino-ahi hei whakaiti i a raatau. Anei etahi mea hei maumahara i a koe e arotau ana i o CPC. Tuatahi, whakaarohia he aha te whaitake o to pae ki to maakete tauhokohoko. Mena kaore to paetukutuku e pa ana ki to hunga whakarongo, he tiketike rawa pea to TKT.

Tuarua, kia mohio koe ki te rereketanga i waenga i te reiti papatahi me te utu-ia-pawhiri-a-utu. He ngawari ake te whai i te CPC reeti-paari i te CPC i runga i te tono. He iti ake te utu o nga CPC i runga i te utu, engari he iti tonu te whainga. I tua atu, me whai whakaaro nga kaiwhakatairanga ki te uara pea o te panui mai i tetahi puna. Ko te CPC teitei karekau pea e whakamaori ki te rerenga moni nui.

Ko te nama TKT ka mau i te tupono o te whakamahi kino. Ka paatohia e nga kaiwhakamahi nga panui pohehe. Ka taea e tenei te utu nui te moni a te kaihokohoko. Heoi ano, Ka ngana a Google ki te whakawhāiti i te whakamahi hē ma te kore e utu mo nga pawhiri muhu. Ahakoa kaore e taea te whakahaere i nga patene katoa, ka taea e koe te whiriwhiri i te reiti iti ake. I te wa e pai ana koe ki te haina i tetahi kirimana mo te wa roa me te kaiwhakaputa, Ka taea e koe te whiriwhiri i te reiti iti ake.

I roto i te ao o te pānuitanga utu, Ko te utu o te hokohoko he mea tino nui. Ma te utu tika mo ia panui, ka taea e koe te whakanui ake i to hokinga mai mo nga whakapaunga panui. Ko nga panui CPC he taputapu kaha mo nga umanga maha, na te mohio ki te nui o to utu mo ia panui ka taea te whakapai ake i to hokohoko. A, i te mea e mohio ana koe ki ta to hunga whakarongo e rapu ana, ka mahi mo koe. No reira he mea nui kia mohio koe ki to CPC.

Te rangahau kupu matua

Te arotautanga miihini rapu (SEO) Ko te toi o te kohi kupu matua tika me nga kaupapa ihirangi hei tohu i runga i nga SERPs. Ina oti tika, Ko te rangahau kupu matua tika e awhina ana ki te whakanui ake i nga hokohoko pararopi me te mohio ki te waitohu. Ko te rangahau kupu matua he mahinga ahurei e whakamahia ana e nga kaihokohoko ki te tautuhi ko wai nga kianga me nga kupu ka tino rapuhia e nga kaiwhakamahi. Kia whai koe i nga kupumatua tika, ka taea e koe te whakarite i to rautaki me te hanga kaupapa e aro ana ki enei kaiwhakamahi. Ko te rangahau kupu matua e awhina ana ki te whakapai ake i te tuunga o to pae ki nga miihini rapu, ma tera ka peia nga waka kua whakaritea.

I mua i te tiimata o te whakatairanga, He mea nui te rangahau kupu matua. Ma te tautuhi i nga kupu matua whai hua me te hiahia rapu, ka taea e koe te whakamahere i nga kaupapa whakatairanga pai rawa atu. I a koe e whiriwhiri ana i nga kupu matua me nga roopu panui, whakaarohia o whainga me to tahua. Ka taea e koe te whakawhāiti i to arotahi me te penapena moni ma te aro ki nga kupu matua e tika ana. Kia mahara, e hiahia ana koe ki te hanga i te mana'o mau tonu i runga i te iwi e kaha rapu mo koutou hua ratonga ranei. He pai ake te whakamahi i nga kupu matua neke atu i te kotahi, ahakoa.

He maha nga huarahi hei mahi rangahau kupu matua. Ko te whainga matua ko te tango whakaaro me te tautuhi i nga kupu matua ka taea. Ko enei kupumatua kua tohua i runga i to raatau uara me te kaha ki te whakaputa waka. Ina oti ana koe i tenei, ka taea e koe te neke ki te taahiraa e whai ake nei – te tuhi i nga ihirangi e whakarato ana i te uara ki nga manuhiri. Me tuhi koe i nga wa katoa e hiahia ana koe kia tuhia. I muri i nga mea katoa, he rite tonu nga patai a to hunga whakarongo ki era e korero ana koe.

Ahakoa ko te rangahau kupu matua mo Adwords he waahanga nui o tetahi rautaki hokohoko, he mea tino nui hoki mo te kaupapa angitu. Ki te kore e tika to rangahau, ka mutu koe ki te whakapau moni nui ki te PPC me te ngaro i nga hoko. Engari he mea nui ano kia maumahara ko te rangahau kupu matua he wa me te whakapau kaha. Mena ka tika te mahi, ka whai koe i tetahi kaupapa whakatairanga ka angitu koe!

Te tuku tuku

He torutoru nga tohutohu me maumahara koe ina tuku tono mo Adwords. Ko te tuatahi ko te pupuri i to tahua ki te PS200 ia marama. Heoi ano, ka rereke pea tenei moni i runga i to niche me te nui o te hokohoko paetukutuku e tumanakohia ana e koe ia marama. Ina whakatauhia e koe to tahua marama, wehea ki te toru tekau ki te whai whakaaro mo to tahua moni o ia ra. Ina kua whakaritea e koe to tahua o ia ra, ko te mahi ka whai ake ko te whakatau e hia nga utu mo ia ra. Ka mahi te punaha tono a Google ma te whakarite i nga utu teitei me te iti rawa ma te whakamahi i te ine CPC teitei. Mena kaore koe i te tino mohio mo te utu tika mo ia panui mo to pakihi, whakamahia te taputapu matapae Adwords.

Ahakoa ko te tuku tono mo te Adwords he ahua pai, kei reira etahi tino kino ki te whakataetae me nga kamupene nui. Mena he pakihi iti koe, ko to tahua panui kaore i te rite ki te rahi o te kamupene o te motu, na kaua e whakaaro kia rite te tahua moni hei whakataetae ki a ratou. Ahakoa ka taea e koe te utu nui, koutou tūponotanga ki te whiwhi hokinga moni (KINGI) mai i to kaupapa Adwords he iti.

Mena ka whakamahia e to kaiwhakataetae to ingoa tohu ki a raatau panui, kia mohio kei te whakamahi koe i tetahi kape panui rereke. Mena kei te tono koe i runga i nga tikanga a to kaiwhakataetae, ka tupono koe ka aukatihia mai i a Google. He ngawari te take: kei te tuku tono pea o hunga whakataetae mo o tikanga, ka iti ake te kaute o te kounga me te utu-ia-patene. I tua atu, mena kei te tono to kaiwhakataetae mo o tikanga, kei te whakapau moni koe ki runga i nga kape panui kaore he mahi ki to ingoa tohu.

Tohu kounga

Ko te tohu kounga i roto i te Adwords he mea nui ina tae mai ki te whiwhi i te waahi pai mo o panui. He mea nui ki te aro turuki i to Tohu Kounga me te whakarereke i o panui. Mena ka kite koe he iti rawa to CTR, katahi ka whakataa e koe o panui me te huri i nga kupu matua ki tetahi atu mea. Ka whakaatahia e to Kaute Kounga o kaha i roto i te waa, no reira me mahi koe i nga mea katoa ka taea e koe ki te whakanui ake. Heoi ano, ko te Tohu Kounga i Adwords ehara i te pūtaiao. Ka taea anake te aromatawai i te wa e nui ana o hokohoko me nga raraunga hei whakatau he aha te tohu kounga.

Ko te tohu kounga i roto i te Adwords ka whakatauhia e nga mea e toru: te reiti panui, mahi pānuitanga, me te angitu o te kaupapa whakatairanga. Ko te reiti pa-a-roto e pa ana ki to tatauranga kounga, na te whakapai ake i to Tohu Kounga ka pai ake te mahi a to panui. Ko nga panui e mahi kino ana ka moumou to tahua me te kore e tika ki to hunga whakarongo. Ko te Tohu Kounga teitei te turanga o te kaupapa AdWords angitu.

Ko nga roopu kupu matua he whanui rawa mo to panui, ka kore e arohia e nga manuhiri. Whakamahia etahi atu kupu matua mo to kaupapa whakatairanga. Ko te nui ake o te Tohu Kounga ka nui ake te aro o o panui me te whai kiko ki te hiahia rapu a te hunga whakarongo. Ano hoki, whakaaro ki te whakamahi i nga wharangi tauranga me nga pikitia o te hunga pakeke. He mea nui te whakamatautau, me te hanga i etahi rereke rereke ka awhina koe ki te arotau i to wheako wharangi tauranga.

Hei whakapai ake i to tatauranga kounga, me hanga e koe he huinga pai o nga kupumatua me nga panui. Ko nga kupu matua karekau e tino pai ana me tuku ki te wharangi tauranga kounga kei heke. Ma te mahi i tenei, ka taea e koe te whakapai ake i to whiwhinga kounga me te whiwhi i te utu-ia-patene iti (CPC).

Whakaritea ano

Kei te mohio koe ki nga kaha retargeting a Google, engari kaore i te tino mohio he aha tena. Adwords retargeting ka taea e koe te toro atu ki nga kaiwhakamahi i runga i etahi atu paetukutuku me nga papaahi. Ka taea hoki e koe te whakarite ture mo te tangata ka taapiri atu koe ki to hunga whakarongo. Ma te wehewehe i nga manuhiri ki to pae, ka taea e koe te aro ki o mahi hokohoko ano. Ko te tino tika ka taea e koe te korero mo wai ka kite i o panui, ka whai hua ake to retargeting.

He maha nga painga ki te retargeting me Adwords, a ko tetahi o nga mea tino whai hua ko te kaha ki te whakaatu i nga panui a te tangata i runga i o raatau mahi ipurangi o mua. I tua atu i te whakaatu i to panui i runga i nga hua kua tirohia e ratou, Ka taea hoki e Google Ads te whakaatu panui ki te hunga kua wehe atu i a raatau kete hokohoko, kua whakapau kaha ranei ki te tirotiro i to hua. Heoi ano, he mea nui kia mohio ko te retargeting me Adwords ehara i te mea mo te hunga timata. He whiringa pai mo nga pakihi me nga putea iti.

Ko te whakahou me te Adwords he huarahi whai hua ki te whakauru i nga kaihoko o mua me te rapu i nga mea hou. Ka taea e Google Adwords te whakanoho i nga tohu Tuhituhi ki to paetukutuku, te whakarite kia kite ano nga tangata kua toro atu ki to pae i mua i o panui. Ka taea hoki te whakamahi i te Retargeting me te Adwords puta noa i nga waahi pāpāho pāpori, penei i a Pukamata. Ka tino whai hua mo te toro atu ki nga kaihoko hou me te whakanui ake i nga hoko. Heoi ano, he mea nui kia mahara ko te kaupapa here a Google e aukati ana i te whakamahi i nga korero tautuhi whaiaro hei aro ki nga panui.

Ko te whakatikatika me nga panui he huarahi whai hua ki te aro ki nga kaihoko karekau i muri i to ratou wehenga atu i to pae. Ma te whai i nga pihikete o enei manuhiri, ka whakaatu to panui i taua panui ki nga tangata kua toro atu ki to pae. Tenei ara, ka taea e koe te whakarite i o panui ki nga hua kua tae tata mai. He mea nui ano te whakamahi i te pika ki te hanga i nga panui kua whakaritea i runga i nga korero ka tukuna e te pihikete Google Ads.