Tūtohu: ka whai angitu ano koe me etahi atu ingoa taone

Ko te kaupapa AdWords ka taea e nga kaihokohoko te tuku panui mo nga momo hua, ratonga ranei. Tikanga, Ka whakamahia e te hunga panui he tauira utu-ia-pawhiri. Heoi ano, ka taea hoki e ratou te whakamahi i etahi atu tikanga tuku, penei i te utu-ia-whakaahua, te utu-ia-whiwhinga ranei. Ka taea hoki e AdWords nga kaiwhakamahi ki te aro ki te hunga whakarongo. I tua atu, Ka taea e nga kaiwhakamahi matatau te whakamahi i te maha o nga taputapu hokohoko, tae atu ki te whakaputa kupu matua me etahi momo whakamatautau.

Utu mo ia panui

Ko te utu mo ia panui mo Adwords he waahanga nui hei pupuri i te wa e hanga ana he kaupapa hokohoko. Ka rereke pea i runga i nga ahuatanga maha, tae atu ki te kounga o o kupu matua, kupu panui, me te wharangi taunga. Heoi ano, he huarahi ki te arotau i o tono mo te ROI pai.

Ko tetahi huarahi ki te whakaheke i to utu mo ia panui ko te whakapai ake i te kaute kounga o o panui. Ka whakamahi a Google i tetahi tauira e kiia nei ko CTR hei whakatau i te kounga. Mena he tiketike to CTR, he tohu ki a Google e whai take ana o panui ki te patai rapu a te manuhiri. Ka taea e te kaute o te kounga teitei te whakaheke i to utu mo ia paato 50%.

Ko te utu toharite mo ia panui mo Adwords ka whakawhirinaki ki te maha o nga mea, tae atu ki to ahumahi, te momo hua, ratonga ranei e tukuna ana e koe, me te hunga whakarongo. Hei tauira, ko te ahumahi Teití me te tangata whaiaro te nui rawa o te reeti paatoo toharite, i te mea ko te umanga ture te iti rawa o te toharite.

He rereke te utu mo ia panui mo Adwords, a ka taea te iti rawa $1 teitei ranei $2. Heoi ano, he maha nga ahumahi kei te teitei ake nga CPC, a ka taea e enei pakihi te whakatika i nga CPC teitei na te mea he nui te uara o te oranga o o raatau kaihoko. Ko te CPC toharite mo nga kupumatua i roto i enei umanga kei waenga $1 a $2.

Ko te utu mo ia panui mo Adwords ka taea te wehewehe ki nga tauira rereke e rua: reiti papatahi me te tuku tono. Ko te mea whakamutunga ko te kaipanui e whakaae ana ki te utu i etahi moni mo ia paato, ko te mea o mua he whakatau tata i runga i te maha o nga manuhiri. I roto i te tauira reiti pumau, e whakaae ana te kaipanui me te kaiwhakaputa mo tetahi moni motuhake.

Tohu kounga

Ko te tohu kounga he waahanga nui o Adwords, he ine mo te pai o to panui ki to kupu matua. Ko te nui ake o to kupu matua, ka pai ake to panui. Ko te mahi tuatahi ki te whakapai ake i to whiwhinga kounga panui ko te maarama me pehea te hono o te kape o to panui ki to kupu matua. Na, ka taea e koe te whakatika i te tuhinga i roto i to panui kia pai ake ai to paanga.

Tuarua, ka awehia e to Tohu Kounga te utu mo ia paato (CPC). Ka taea e te Kaute Kounga iti te whakanui ake i to TKT, engari ka rereke te paanga mai i te kupu matua ki te kupu matua. Ahakoa he uaua ki te kite tonu i nga paanga, ko nga painga o te Kaute Kounga teitei ka hanga i roto i te waa. Ko te tikanga o te kaute teitei ka puta o panui ki nga hua o runga e toru.

Ko te kaute kounga o te AdWords ka whakatauhia e te huinga o nga mea e toru. Kei roto i enei mea te nui o nga hokohoko ka whakawhiwhia ki a koe mai i tetahi kaupapa whakatairanga, ahakoa he tauhou koe, he kaiwhakamahi matatau ranei. Ka utua e Google te hunga e mohio ana ki ta raatau mahi me te whiu i te hunga e whakamahi tonu ana i nga tikanga tawhito.

Ko te whiwhi i te Tohu Kounga teitei ka piki ake te tirohanga o to panui me te whai hua. Ka taea hoki te awhina ki te whakanui i te angitu o to pakanga me te whakaiti i te utu mo ia panui. Ma te whakanui ake i to Tohu Kounga, ka taea e koe te tuku i nga whakataetae utu nui. Heoi ano, mena he iti to Tatauranga Kounga, he kino pea ki to pakihi.

E toru nga mea e pa ana ki to Tohu Kounga me te whakapai ake i enei mea e toru ka pai ake to tohu i roto i nga panui. Ko te take tuatahi ko te kounga kape panui. Me mohio kei te whai paanga to panui ki o kupu matua me te karapotia e nga tuhinga e tika ana. Ko te take tuarua ko te wharangi taunga. Ka hoatu e Google he Tohu Kounga teitei ake ki a koe mehemea kei te wharangi taunga o to panui nga korero e tika ana.

Momo orite

Ko nga momo whakataetae i roto i te Adwords ka taea e nga kaihokohoko te whakahaere i o raatau whakapaunga me te toro atu ki te hunga whakarongo. Ka whakamahia nga momo whakataetae puta noa i nga panui utu katoa i runga ipurangi, tae atu ki a Yahoo!, Microsoft, me Bing. Ko te tino tika o te momo whakataetae, ko te teitei ake o te huringa me te hokinga mai mo te haumi. Heoi ano, he iti ake te toronga o nga panui e whakamahi ana i nga kupu matua rite tika.

Kia mohio ai koe me pehea te whakarite pai ki o kupu matua mo to kaupapa, titiro tuatahi ki nga purongo kupu rapu. Ko enei purongo e whakaatu ana ki a koe he aha nga kupu e rapuhia ana e te tangata i mua i te panui i to panui. Kei enei purongo ano nga rarangi “momo whakataetae” mo ia kupu rapu. Ma tenei ka taea e koe te whakarereke me te arotau mo nga kupu matua tino whai hua. Ano hoki, ka taea te awhina i a koe ki te tautuhi i nga kupu matua kino me te whakakore i a raatau mai i to kaupapa.

Ko te kowhiri i tetahi momo whakataetae he waahanga nui mo te arotau i to kaupapa AdWords. Me ata whakaaro koe ki nga whaainga o to kaupapa whakatairanga me te tahua kua whakaritea e koe mo te kaupapa whakahau. Me whai whakaaro ano koe ki nga huanga o to panui me te arotau ki a raatau. Mena kaore koe i te tino mohio ko tehea momo whakataetae hei whakamahi, ka taea e koe te korero ki tetahi tohunga.

Ko te momo orite taunoa i roto i te Adwords he taurite whanui, ko te tikanga ka puta nga panui i runga i nga rapunga mo nga kupu me nga kianga e rite ana ki a koe. Ma tenei whiringa ka taea e koe te whakauru i nga kupu taurite me nga rereketanga tata o to kupu matua ki o panui. Ko te tikanga ka nui ake nga whakaaro ka whiwhi koe, engari ka iti ake te hokohoko.

Haunga te whakataetae whanui, ka taea hoki e koe te kowhiri i te taurite kupu. Ma te whakataetae rerenga korero ka taea e koe te aro ki te hunga iti ake, ko te tikanga ka puta ake to panui i roto i nga rapunga e tika ana. He rereke, Ka taea e te whakataetae whanui te whakaputa panui e kore e whai kiko ki nga ihirangi o to paetukutuku.

Hītori pūkete AdWords

Kia mohio koe ki te whakarereketanga o to kaupapa Adwords, he pai ki te whai i te hitori o te kaute. Ka whakaratohia e Google tenei ahuatanga ki ona kaiwhakamahi, kia kite koe i nga mea i whakarereke me te wa. Ka taea hoki e te hitori huringa te awhina ki te tautuhi i te take o te huringa ohorere o to kaupapa. Heoi ano, ehara i te mea hei whakakapi mo nga matohi motuhake.

Ko te taputapu hitori huringa a AdWords kei roto i nga Utauta & Ripa Tātari. Kia oti te whakauru e koe, pawhiria “Huri Hītori” ki te tiro i nga huringa katoa i mahia ki to putea. Na, tīpakohia te wā. Ka taea e koe te whiriwhiri i te ra, i te wiki ranei, tīpakohia rānei tētahi awhe rā.

Whakaritea ano

Ka taea te whakamahi i te whaainga ki te aro ki nga kaiwhakamahi i runga i a raatau mahi i runga i to paetukutuku. Hei tauira, ka taea e koe te aro ki nga manuhiri kua mataki i tetahi panui i to wharangi kaainga. Ka taea e koe te whakamahi i tenei tikanga ki te tuku manuhiri ki te wharangi taunga e arotau ana mo nga hua, ratonga ranei e hiahia ana ratou. Waihoki, ka taea e koe te aro ki nga kaiwhakamahi i runga i ta raatau taunekeneke me o imeera. Ko nga tangata e tuwhera ana, e panui ana i nga hononga i roto i o imeera, he nui ake te hiahia ki to tohu i te hunga kaore.

Ko te mea nui ki te whainga angitu ko te maarama ki te ahua o to hunga whakarongo. Ma te mohio ki nga ahuatanga o o manuhiri, ka taea e koe te aro ki nga roopu motuhake me nga panui Adwords. Ka puta enei panui ki nga paetukutuku puta noa i te Whatunga Whakaaturanga a Google, e taea ai e koe te toro atu ki etahi atu tangata. Hei tauira, ki te manaaki to paetukutuku ki nga tamariki, ka taea e koe te hanga i tetahi waahanga taupori me te whakamahi i tera ki te aro ki nga panui i runga i nga paetukutuku a nga tamariki.

Ka taea e nga panui mo te whainga ano te whakamahi pihikete ki te whai i te waahi o te manuhiri hou. Ko enei korero ka kohia e te papaaaro-aroaro a Google. Ka taea hoki te whakamahi i nga korero kore ingoa mo nga tikanga tirotiro o nga manuhiri o mua ki te whakaatu i nga panui e pa ana ki nga hua i tirohia e te kaiwhakamahi..

Ko tetahi atu huarahi ki te whakatinana i te whaainga ano ma te paapori pāpori. Ko Facebook me Twitter nga papanga paapori rongonui e rua mo tenei. He taputapu pai a Facebook mo te whakatipuranga kaiarahi me te poipoi. Kua mutu a Twitter 75% o ona kaiwhakamahi i runga i nga taputapu pūkoro, no reira kia mohio koe kia pai to panui ki te waea pūkoro. Ko te aro ano ki a Adwords he huarahi kaha ki te hopu i te aro o to hunga whakarongo me te huri hei kaihoko.

Mena he hua SaaS koe, he kamupene SaaS ranei, katahi ka taea e Adwords te huarahi pai ki te akiaki i te tipu. Ka taea e Adwords te hanga kaupapa whakatairanga mo to hua, ratonga ranei, a ka taea e koe te hanga i tetahi kaupapa i roto i nga meneti. Ka taea e koe te tuku mo te arotake, a ka noho ora to panui i roto i nga ra torutoru. Ka taea ranei e koe te utu i tetahi umanga PPC ngaio ki te whakawhanake i tetahi kaupapa whakatairanga mo to pakihi ka piki ake te tipu. Ka tuhi tono kore utu mo koe.

Ko nga kupu matua he nui te rapu rapu

I te wa e hiahia ana koe ki te aro ki te hunga whakarongo whanui, ka hiahia koe ki te whakaaro i tetahi kupu matua me te nui o te rapu rapu. Ko te kupu matua whanui ka awhina i a koe kia nui ake te maarama me te tuku atu i nga waka ki to paetukutuku. Heoi ano, kia mohio ko nga miihini rapu kaore i te tika i nga wa katoa. Ko te tikanga ka nui ake te whakataetae o te kupu matua rapu nui, na reira, ka nui ake pea te utu e whakaarohia ana. Koinei te take he mea nui ki te rapu kupu matua kaore i te tino whakataetae, kaore hoki e pau te nuinga o to tahua.

Waimarie, he torutoru nga huarahi ki te rapu kupu matua me te nui o te rapu rapu. Tuatahi, ka taea e koe te titiro ki nga pukapuka rapu marama. Ko etahi kupu matua he nui te pikinga o te pukapuka rapu huri noa i Oketopa me Hakihea. Ko etahi atu marama he iti te rahinga rapu. Ko te tikanga me whakamahere koe i to ihirangi i runga i te tikanga puta noa i te tau. Ko tetahi atu huarahi ki te rapu kupu matua me te nui o te rapu rapu ko te whakamahi i nga raraunga Google Trends, te raraunga Clickstream ranei hei whakatau i to raatau rongonui.

Kia mohio koe he aha nga kupu matua e nui ana te rapu rapu, ka taea e koe te timata ki te arotake i a raatau mo o raatau whai take. Ko te kupu matua rapu nui te kaha ki te whakaputa waka, i te mea he iti te kupu matua ka riro he hokohoko iti. Ko te tikanga, Ko o kupumatua me aro ki nga momo tangata e rapu ana i to hua, ratonga ranei. Tenei ara, ka taea e koe te whakarite ka kukume to panui i te hunga whakarongo tika.

I tua atu i te nui o te rapu rapu, me whakaaro ano koe ki te whakataetae o te kupu matua. Ko nga kupu matua he iti ake te rahinga rapu he ngawari ake te whakarangatira me te whakataetae iti ake. He mea nui tenei ki te hiahia koe ki te kukume i te tini o nga manuhiri hou. He mea pai ano hoki te whakaaro ko te nui ake o nga kupu matua rapu rapu ka nui ake te wa me te kaha ki te eke ki runga ake.

Ko te Moz Keyword Explorer he taputapu pai hei tirotiro i te whakataetae o nga kupu matua. He kore utu ki te whakamahi me te haere mai me te huinga Moz Pro. Mena kei te rapu koe mo tetahi taputapu tātari kupu matua matatau, koinei pea te whiringa pai mo koe. He tohu mohio mo te whakataetae o te kupu matua me te whakaatu i etahi atu kupu matua e tika ana. Kei te whakaatu hoki i te mana rohe me nga kaute mana wharangi mo nga kupu matua-nui.

Ko te whakataetae whanui ka taea e koe te toro atu ki te hunga whakarongo

Ina tae mai ki nga kupu matua mo Google Adwords, ko te whakataetae whanui te tautuhinga taunoa. Ma tenei ka taea e koe te toro atu ki te hunga whakarongo whanui ka taea. Heoi ano, Ko te raru o te whakataetae whanui ko te kore e taea e koe te aro ki to hunga whakarongo. I tua atu, he nui te moumou o to tahua.

Hei whakawhäiti i to hunga whakarongo, ka taea e koe te whakamahi i nga kupu taurite. Ma tenei whiringa ka taea e koe te whakamahi i nga rereketanga maha o o kupu matua, Pērā i ngā rerekētanga tata o tō kupu matua, kīanga ka puta i mua, i muri rānei i tō kīanga. Ma tenei tautuhinga ka whakakore i te tupono ka puta nga panui mo nga kupu rapu koretake.

Ko tetahi atu whakaaro nui i te wa e pa ana ki te whakataurite kupu matua ko te maha o nga rereketanga o to kupu matua ka puta i roto i nga panui. Ko te whakataetae whanui te tautuhinga taunoa i runga i a Google Adwords ka whakaatu i o panui mo nga rereketanga o tetahi kianga matua. Ka moumou moni tenei momo kupu taurite ma te whakaohooho i nga panui mo nga kupu taurite me nga kupu hapa., e kore e whaaia. Ko te whakataetae whaanui tetahi o nga tautuhinga kupu matua rongonui. Ka hoatu ki a koe te huarahi tino nui, engari ka pa kino ki to reiti paato-a-roto.

Ko tetahi atu painga o te whakataetae whanui he iti ake te whakataetae i te whakataetae whaiti. Ko nga kupu matua taurite whanui he tino maamaa, ko te tikanga ka taea e ratou te toro atu ki nga tangata kaore e hiahia ana ki o ratonga. Hei tauira, mena kei a koe he kamupene arotake hokohoko mamati, ka taea e koe te tohu mo te kupu matua taurite whanui “hokohoko matihiko.” Ma tenei ka taea e o panui te toro atu ki nga tangata e rapu ana i nga ataata hokohoko mamati me nga rorohiko.

Ma te mohio ki nga whakataetae kupu matua ka penapena moni koe ka awhina koe ki te whakatere i nga konae awhina. Ko nga kupu matua taurite whanui he iti ake te whaainga, he iti ake nga kaute o te kounga, engari ka kawea mai e ratou te nui rawa o nga waka. He iti ake nga kupu matua taurite whanui, engari he iti ake pea to ratou CPC. Ki te whiwhi i te tino pai mo to putea, whakamahi rautaki kupu matua taurite whanui e whakakotahi ana i nga kupu pai me te kianga, kupu matua taurite ranei.

Ko te whakataetae whaanui te mea pai rawa atu ina hiahia koe ki te toro atu ki te hunga whanui. Kare e roa ki te whakarite, ka taea te hoki whakamuri me te kore he raru o nga raraunga. I tua atu, ka nui ake te waahi ki a koe ki te toro atu ki nga kaimori rereke.

Utu mo ia panui

Ko te utu mo ia panui mo nga panui Adwords ka rereke te rereke i runga i to umanga. Mo te nuinga o nga kupumatua, ka utu koe a tawhio noa $1 ki $2 mo ia panui. Heoi ano, Ka taea e nga CPC te teitei ake i etahi ahumahi, penei i nga ratonga ture. Hei tauira, ko te utu mo ia panui mo nga ratonga ture ka eke ki runga $50 mo ia panui, i te mea he iti te utu mo te haerenga me te manaaki $0.30. Heoi ano, he pai tonu te whakaaro ki to ROI i mua i te whakatinana i te kaupapa Adwords.

Mo te hunga panui, Ko te utu mo ia panui mo Adwords ka whakatauhia e te momo hua, ratonga ranei e tukuna ana e koe. Mena ka hokona e koe a $15 hua e-tauhokohoko, katahi ka kore e tika te utu $20 mo ia panui. Heoi ano, mena kei te hoko koe i a $5,000 ratonga, ko te utu mo ia panui mo to panui ka nui pea $50 mo ia panui.

Ko te utu mo ia panui mo Adwords he paheketanga o nga moni ka puta mai i ia paatene. He rereke i runga i te momo hua kua panuitia me te kaari reeti a te kaiwhakaputa. I te nuinga, ka nui ake te utu o tetahi hua, ka nui ake te utu mo ia panui. Ka taea te whiriwhiringa utu iti me to kaiwhakaputa, ina koa kei te mahi koe i tetahi kirimana roa.

Ka taea e Adwords te whakamahi i nga tauira tono rereke, tae atu ki te aroturuki huringa hihiri me te tono CPC. Ko tehea tauira tuku e whiriwhiria e koe ka whakawhirinaki ki o whaainga kaupapa whakatairanga. Ma te whakamahi i te tono CPC mo o panui ka nui ake o huringa, i te mea ka taea e te aroturuki huringa hihiri te akiaki i o whakaaro.

Ko te utu mo ia panui mo Adwords kaore i te whakaritea, me nga ahuatanga ka huri i te waa. Kei te waatea nga korero hou i SECockpit. I runga i nga taputapu pūkoro, ka whakaatuhia te uara CPC ki tetahi pou e kiia ana “TKT Toharite”. E kii ana a Google he tika ake tenei pou i te Utauta Kupumatua tawhito, no reira ka rereke pea nga uara CPC i te SECockpit.

Ahakoa ko te CPC teitei te tikanga kei te utu nui koe mo ia paato, ka taea hoki te kii kaore to panui e pa ana ki to hunga whakarongo me whakarereke koe i to rautaki whaainga. He rereke, he iti CPC te tikanga kei te whiwhi koe i te maha o nga paoho mo to tahua. I runga i nga whaainga o to kamupene, ka taea e koe te whakatika i to CPC i runga i to whaainga Whakahoki mo te Whakangao.

Tohu kounga

Adwords’ Ko te Tohu Kounga he take nui hei whakatau i te tuunga o o panui me te utu mo ia panui (CPC) ka utua e koe. Ko te tohu teitei ko te tikanga ka kukume mai o panui i nga waka kounga me te huri pai. He maha nga mea e pa ana ki tenei kaute. Ahakoa ko CTR tetahi o nga mea tino nui, he maha atu ano hei whakaaro.

Ko te kaute kounga o to panui he whakaata o to paetukutuku me nga momo panui kei te whakahaerehia e koe. Ko te whiwhi i te kaute o te kounga teitei ake ko te tikanga he whai take o panui me te awhina ki to hunga whakarongo. Ko te whakanui ake i to tatauranga kounga ka awhina koe ki te whakanui ake i to tohu o to panui.

Ko nga panui he nui ake nga kaute kounga ka whakaatuhia ki runga ake i nga wharangi miihini rapu. I tua atu, ka taea e te kaute kounga teitei te arahi ki te taumata panui teitei ake, kia kitea atu to panui ki to hunga whakarongo. Ka taea e tenei te arahi ki te utu iti mo ia panui me te angitu o te pakanga.

Ki te arotau i te Tohu Kounga o to panui, kia whai take to kape ki o kupu matua. Ko te kape panui kaore e whai kiko ka puta he pohehe ki nga kaiwhakamahi. Ko te tikanga, me whai take te kape panui me te hopu, me te kore e kotiti rawa atu i te huarahi. I tua atu, me karapotia e nga kuputuhi e tika ana e rite ana ki nga kupu matua. Ma te mahi i tenei, ka taea e koe te whakarite kia whiwhi te panui i nga pawhiri tino tika.

Ko te Tohu Kounga o to panui tetahi o nga mea tino nui hei whakatau i te tuunga o to panui ki nga hua rapu. I ahu mai tenei whakatauranga i runga i nga ahuatanga maha, tae atu ki te tuhinga o to panui, kupu kupu pai, me te hāngaitanga o te whārangi taunga. Mena ka whiwhi to panui i te Kaute Kounga teitei, me puta ki te wharangi tuarua, tuatoru ranei o nga hua rapu.

Ka whai waahi nui ano nga wharangi taunga ki nga huringa. Ko te wharangi taunga karekau he mokowhiti ma, he pukumahi hoki ki nga tae, tera pea ka wehe nga manuhiri i te wharangi. Hei whakapai ake i nga reiti whakawhiti, kia poto to wharangi taunga, taiaho-arotahi, me te kore e maha rawa nga raruraru.

Ko te Adwords he taputapu kaha ki te whakatairanga i to paetukutuku. Ka taea e ia te akiaki i nga mano o nga manuhiri hou ki to pae i roto i nga meneti. Heoi ano, he mea nui ki te whiriwhiri i nga kupu matua tika me nga momo orite. Me titiro ki etahi o nga tohutohu ka taea e koe te whakamahi ki te arotau i to kaupapa. Hei tauira, mena kei te rapu koe ki te utu miihini hou, ka taea e koe te whakamahi i te wharangi taunga me te kaupapa AdWords ki te aro ki nga tangata e rapu ana i nga miihini.

Te rangahau kupu matua

Ko te rangahau kupu matua tetahi waahanga nui o te maakete ipurangi. Ka awhina i te tautuhi i nga maakete whai hua me te hiahia rapu ki te whakapai ake i te angitu o nga kaupapa whakatairanga utu-ia-paanui. Ma te whakamahi i te kaihanga panui Google AdWords, Ka taea e nga pakihi te kowhiri i nga kupu matua pai hei arotau i a raatau panui. Ko te tino whainga ko te hanga whakaaro kaha ki nga tangata e rapu ana i nga mea ka tukuna e ratou.

Ko te mahi tuatahi i roto i te rangahau kupu matua ko te mohio ki to hunga whakarongo. Me whakatau e koe te ahua o nga korero e rapuhia ana e to hunga whakarongo me pehea te whakamahi i te ipurangi ki te whakatau whakatau. Whakaarohia to raatau rapunga, hei tauira, whakawhitiwhitinga korero ranei. Ano hoki, tirohia te hononga o nga kupu matua rereke. I tua atu, ka taea e koe te mohio mehemea he pai ake etahi kupu matua ki to pae i era atu.

He mea nui te rangahau kupu matua mo te whakatau i nga kupu tika hei whakamahi hei whakatairanga i to paetukutuku. Ko te rangahau kupu matua ka whai whakaaro koe mo te whakapai ake i to pae. He mea nui ano hoki ki te whai whakaaro ki nga hiahia me nga tohu mamae o to hunga whakarongo. Ma te mohio ki o raatau hiahia, ka taea e koe te hanga rautaki i runga i aua hiahia.

He maha nga ahuatanga a Google's AdWords keyword planner hei awhina i a koe ki to rangahau kupu matua. Ka awhina koe ki te hanga panui me te kape mo to paetukutuku. He kore utu ki te whakamahi me te hiahia anake he putea Google AdWords me tetahi hononga ki reira. Ka awhina ano koe ki te tautuhi i nga kupumatua hou e rapuhia ana e to hunga whakarongo.

Ko te rangahau kupu matua mo Adwords ko te whakahaere rangahau mo nga ihirangi whakataetae. Ko nga kupu matua he nui ake i te kotahi kupu; ka taea he kianga, he huinga kupu ranei. A, no te hanga ihirangi mo to pae, ngana ki te whakamahi i nga kupu matua-hiku roa. Ko nga kupumatua-hiku-roa ka awhina koe ki te whai i nga huarahi hokohoko i ia marama. Ki te mohio he mea nui te kupu matua, ka taea e koe te tirotiro i te rōrahi rapu me te Google Trends.

Te tuku tono mo nga kupumatua kua tohua

He take ture te tuku tono mo nga kupu tohu tohu i roto i te AdWords. Kei runga i te whenua e whai ana koe, Ko nga kupu hokohoko ka taea te ture i roto i te tuhinga panui. I te nuinga, me karohia nga kupu matua tohu, engari etahi o nga mea rereke. Ka taea e nga paetukutuku korero me nga kaihoko te whakamahi i enei kupumatua.

Tuatahi, me whakaaro koe ki o hiahia pakihi. Hei tauira, kei te tino pai koe ki te tuku painga kore tika ki o kaiwhakataetae? Ki te pera, kaua koe e tono ki nga kaiwhakataetae’ kupumatua waitohu. Ma te mahi pera ka puta he whakawakanga takahi tohu. Ka puta ano te ahua o to hunga whakataetae e kii ana i aua kupu matua.

Mena kei te whakamahi to kaiwhakataetae i tetahi tohu tohu ki o kupu matua, ka taea e koe te tuku amuamu ki a Google. Engari, kia maumahara koe ka mamae te panui a to kaiwhakataetae i to amuamu, ka whakaheke i to kaute kounga me te whakanui ake i to utu-ia-pawhiri. He kino rawa atu, kare pea to kaiwhakataetae e mohio kei te tuku tono mo nga kupu tohu. I tera keehi, ka pai ake pea ki te whakaae ki tetahi kupu matua kino.

Ehara i te mea rereke te kite i te ingoa tohu o te whakataetae ka puta ake i to panui. Ko te tuku tono mo o raatau ingoa tohu he rautaki whai hua mena ka hiahia koe ki te aro ki o raatau maakete. Ka awhina tenei ki a koe ki te whakanui ake i te tirohanga o to waitohu me te whakapai ake i o hoko. Mena he rongonui te kupu tohu tohu a to whakataetae, ka taea e koe te whiriwhiri ki te tuku i taua wa. Ko te huarahi pai ki te whakarite kia kitea o panui e to hunga whakarongo ko te whakanui i to kaupapa hoko ahurei (USP).

Te reiti pawhiri

Ina whakahaere koe i te kaupapa AdWords angitu, e hiahia ana koe ki te ine i te maha o nga tangata ka paato i to panui. He pai tenei tatauranga mo te whakamatautau i o panui me te mahi ano ina tika. Ka taea hoki e koe te ine i te whai huatanga o to kaupapa whakatairanga ma te whai i te tini o nga tangata e tango ana i to ihirangi. Ko te reiti tango teitei he tohu o te nui o te moni, ko te tikanga ka nui ake te hoko atu.

Ko te toharite Google Ads Click-through rate (CTR) ko 1.91% i runga i te whatunga rapu, a 0.35% i runga i te whatunga whakaatu. Mo nga kaupapa whakatairanga ki te whakaputa i te utu pai mo te haumi, me whai CTR teitei koe. He mea nui kia maumahara kei te tatauhia to CTR AdWords ma te wehewehe i te maha o nga tohu ki te maha o nga pao.. Hei tauira, he CTR o 5% te tikanga e rima nga tangata ka paato i ia tangata 100 whakaaturanga pānuitanga. Te CTR o ia panui, whakarārangi, he rereke ranei te kupu matua.

He ine nui te reiti paato-a-raa na te mea ka pa tika ki to Kaute Kounga. I te nuinga, kia iti rawa to CTR 2%. Heoi ano, ka pai ake etahi kaupapa i etahi atu. Mena he nui ake to TKT i tenei, me whakaaro koe ki etahi atu mea e pa ana ki te mahi a to kaupapa.

Ko te CTR o te kaupapa Google AdWords e whakawhirinaki ana ki nga mea maha. He mea nui kia mohio ko te iti o te CTR ka toia te Tohu Kounga o to panui, e pa ana ki tana tuunga a meake nei. I tua atu, Ko nga CTR iti e tohu ana i te kore o te whaitake ki te kaitoro panui.

Ko te tikanga o te CTR teitei ko te nui o te paheketanga o nga tangata ka kite i to panui ka paatohia. Ma te nui o te paato-a-raa ka awhina koe ki te whakanui ake i te tirohanga o to panui, me te whakanui ake i nga tupono ki te huri.

Whārangi taunga

Ko te wharangi taunga tetahi waahanga nui o te kaupapa Adwords. Kei roto nga kupu matua e whaaia ana e koe, kia ngawari ki te panui. Me whakauru ano he whakaahuatanga me te taitara, me hanga he mokamoka rapu. Ka awhina tenei ki a koe kia nui ake nga patene me te whakanui ake i nga huringa.

Ko nga tangata ka panui i nga panui e hiahia ana ki te mohio atu mo te hua, ratonga ranei e whakatairangahia ana. He mea tinihanga ki te tuku tangata ki nga wharangi rereke, ki nga ihirangi kaore e tika ana ki ta raatau rapunga. I tua atu, ka taea e koe te aukati i nga miihini rapu. Hei tauira, ko te panui kara e whakatairanga ana i te purongo mate taimaha kore utu kaua e anga ki te waahi hoko hikohiko utu. No reira, he mea nui ki te whakarato ihirangi tino arotahi ki runga i te wharangi taunga.

I tua atu i te huri i nga manuhiri ki nga kaihoko, ka whai wāhi te whārangi tauranga ki te kaute kounga teitei mo te roopu panui, kupu matua ranei. Ko te teitei ake o to tatauranga wharangi taunga, ko te teitei ake o to whiwhinga kounga me te pai ake o to kaupapa whakatairanga AdWords. No reira, he wharangi taunga tetahi waahanga nui o tetahi rautaki hokohoko.

Ko te hanga i tetahi wharangi taunga e arotau ana mo AdWords he mahi nui hei whakanui ake i nga huringa. Ma te whakauru i te pahū-ake ki waho, ka taea e koe te hopu i nga wahitau imeera o nga kaiwhakamahi e wehe atu ana i to pae me te kore e hoko. Mena ka tupu tenei, Ka taea e koe te whakamahi i tenei pahū-ake ki te whakauru ano i a raatau i muri mai.

Ko tetahi atu take nui mo te whaarangi tauranga Adwords ko tana karere. Me taurite te kape ki nga kupu matua, kupu panui, me te uiui rapu. Me whai marama ano te karanga ki te mahi.

Aroturuki faafariuraa

He ngawari te whakarite i te Aroturuki Huringa Adwords. Tuatahi, me tautuhi koe i te huringa e hiahia ana koe ki te whai. Me hono tenei huringa ki tetahi mahi motuhake ka mahia e te kaiwhakamahi ki to paetukutuku. Ko etahi tauira ko te tuku i tetahi puka whakapā, ko te tango ranei i tetahi pukapuka pukapuka kore utu. Mena he paetukutuku ecommerce te nuinga o to paetukutuku, ka taea e koe te tautuhi i tetahi mahi ka puta he hoko. Na ka taea e koe te whakarite waehere aroturuki mo taua mahi.

E rua nga waehere e hiahiatia ana e te aroturuki tahuri: he Tohu Pae Ao me tetahi waehere hurihanga. Ko te waehere tuatahi mo nga huringa paetukutuku, ko te tuarua mo nga waea waea. Me whakanoho te waehere ki runga i ia wharangi hei whai. Hei tauira, ki te pao te manuhiri ki to nama waea, ka whai te waehere i te huringa me te whakaatu i nga korero.

He whai hua te aroturuki tahuritanga mo nga take maha. Ka awhina koe ki te mohio ki to ROI me te whakatau pai ake mo to whakapaunga panui. I tua atu, ka taea e koe te awhina i a koe ki te whakamahi rautaki Smart Bidding, e arotau aunoa ana i o kaupapa whakatairanga i runga i nga taputapu whakawhiti me nga raraunga whakawhiti-tirotiro. Ina kua whakaritea e koe te aroturuki huringa, Ka taea e koe te timata ki te tarai i o raraunga ma te tarai i te whai huatanga o o panui me o kaupapa.

Ka taea e te Aroturuki Whakawhitinga a AdWords ki a koe ki te nama whakawhiti i roto i te waa motuhake, he ra, he marama ranei. Ko te tikanga mena ka pao tetahi ki to panui ka hoko mai i tetahi mea i roto i nga ra tuatahi e toru tekau, ka tukuna te panui ki te tauwhitinga.

Ka mahihia te Aroturuki Tahuri a AdWords ma te whakauru i a Google Analytics me AdWords. Ka taea te whakatinana tika i te waehere aroturuki huringa ma te whakatakotoranga tuhinga, ma te Kaiwhakahaere Tohu Google ranei.

Mena kei roto koe i te pakihi ki te utu miihini, he wharangi taunga me te kaupapa Adwords e rua nga huarahi pai ki te tiki kaitono hou. I tua atu i te kupu matua ake, kia tika te momo whakataetae. Kia mohio ai koe he aha ta to hunga whakarongo e rapu ana, mahi i te rapu pae me te Google Analytics. Ko enei taputapu ka taea e koe te mohio ko nga kupu matua e rapuhia ana e to manuhiri. Na, whakamahia enei kupu matua i roto i to kaupapa AdWords hei kukume i nga kaitono hou.

Hokomaha

Ko te hokohoko ano me te Adwords he taputapu hokohoko kaha hei awhina i a koe ki te hokohoko ano ki nga kaihoko kua toro atu ki to paetukutuku.. Ko te tohu hokohoko ano he waehere ka taapirihia e koe ki to paetukutuku kia taea ai e adwords te aro ki o manuhiri me nga panui rite. Ko te tikanga, ka taapirihia tenei waehere ki te hiku o te paetukutuku ka taea e koe te aro ki nga tangata kua toro atu ki to pae. Me whakauru e koe tenei waehere ki ia wharangi paetukutuku e hiahia ana koe ki te hokohoko ano.

Ko te hokohoko hou me te Adwords he huarahi kaha ki te toro atu ki nga manuhiri o mua ki to paetukutuku me te whakahoki mai ki to paetukutuku. Ko tenei tikanga ka taea e koe te tuku panui e tika ana ki nga manuhiri o mua, ka whakahokia mai ki to paetukutuku. Ma tenei ka taea e koe te huri i enei manuhiri o mua ki te hoko me te arahi. I tua atu, ka taea e koe te aro ki nga roopu whakarongo tino motuhake. Ka taea e koe te ako ake mo te hokohoko ano me Adwords i tenei korero korero mai i a Google.

Ko te whakamahi i te hokohoko hou me AdWords ka whai hua mena ka hiahia koe ki te aro ki te hunga whakarongo. Me te waahanga hokohoko ano, ka taea e koe te aro ki to hunga whakarongo i runga i o raatau whanonga me o raatau hiahia. Hei tauira, Ka taea e koe te aro ki nga tangata e rapu ana i nga hu okawa ka whakaatuhia e te tangata e rapu ana i nga hu ohorere ka whakaatuhia he panui mo nga hu hura.. Ko enei kaupapa hokohoko hou he nui ake nga reeti whakawhiti, ko te tikanga he ROI teitei ake.

Kupumatua kino

Mena kei te pirangi koe kia aro mai to panui ki te hunga whakarongo tika, me whakamahi koe i nga kupumatua kino. Tenei ara, ka taea e koe te whakarite kia kore e whakaatuhia o panui mo nga rapunga koretake. He huarahi pai ki te whakapiki ake i to hokinga moni (KINGI) me te whakaiti i nga whakapaunga panui moumou. Anei etahi tohutohu kia whai hua ai nga kupu matua kino. Ka taea hoki e koe te maataki i tenei ataata kia kite me pehea e taea ai e koe te whakamahi. Ma tenei ataata e whakaatu me pehea te rapu me te whakamahi i nga kupumatua kino.

Ko te mea tuatahi ka mahia e koe ko te rapu he aha nga mahi rapu a nga tangata i runga i to papaanga, me te taapiri i nga kupumatua kino ki enei patai. Ka taea e koe tenei ma te whakamahi i te Analytics me te AdWords. Kia whai koe i enei kupu matua kino, ka taea e koe te whakauru atu ki roto ki te Kaiwhakatika AdWords hei kupu matua kino. Ka taea hoki e koe te taapiri i nga kupumatua kino ki nga roopu panui motuhake. Kia mohio koe kei te whakamahi koe i te momo orite kianga i te taapiri i nga kupumatua kino ki to kaupapa whakahau.

Me whakauru ano e koe nga rereketanga maha o o kupu matua kino. Kei te kaha te tuhi pohehe i nga patai rapu, na ko te whakauru i nga putanga maha o o kupu matua kino ka whakarite i te rarangi tika ake. Ma te whakamahi i nga kupumatua kino i runga i to roopu panui, ka taea e koe te whakapai ake i to CTR (reiti pawhiri). Ma tenei ka pai ake nga tuunga panui me nga utu iti mo ia panui. Heoi ano, me whakamahi noa koe i nga kupu matua kino mena he mea e tika ana ki to niche.

Ko te whakamahi i nga kupu matua kino he mahinga mahi. Ahakoa ka taea te whakanui ake i to ROI, ehara i te mea noa. Ahakoa ko te tukanga o te whakatinana i nga kupumatua kino i roto i to kaupapa Adwords ka taea te wa-kai, he pai te utu. Ka pai ake hoki o panui me te whakanui i to ROAS me to CTR. Kaua e wareware ki te aro turuki i o kaupapa whakatairanga ia wiki! Me aro turuki koe i o kaupapa whakahau ia wiki me te taapiri i nga kupumatua kino hou ina kitea e koe.

I muri i te taapiri i nga kupu matua kino ki to kaupapa whakatairanga, me titiro ano koe ki to ripa kupu rapu. Ka hoatu e tenei ripa etahi atu korero mo nga mea e rapuhia ana e te tangata. Ka taea te whakamahi i enei kupu matua ki te taha o nga kupu matua kino kia piki ake ai nga rarangi rapu rapu. Ka taea e koe te taapiri i nga rapunga e pa ana ki o kupu matua kino. He huarahi pai enei ki te aro ki te hunga whakarongo tika mo to pakihi. Ki te hiahia koe kia angitu i roto i te Adwords, kaua e wareware ki te whakamahi i nga kupu matua kino.

Kōwhiringa tuku

He maha nga whiringa tuku mo nga kaupapa whakatairanga Adwords. He pai te tuku a-ringa mo nga kaiwhakatairanga he iti te tahua e hiahia ana ki te whakanui ake i o raatau tohu tohu me te aro ki nga huringa. Ko te tuku utu he whiringa pai mo nga kaiwhakatairanga e hiahia ana ki te whakanui ake i o raatau hokohoko me te mohio ki te waitohu. Ko te kino o tenei momo rautaki tuku tono ka pau te waa, kaore i te whai hua ki te tuku aunoa. Heoi ano, he pai tonu te whiringa mo nga kaiwhakatairanga e titiro ana ki te whakanui ake i nga tohu tohu me te whakanui i nga huringa.

Ko te tuku tuku-a-ringa ko te whakatikatika a-ringa i nga tono, te whakarite ranei i nga tono morahi. He pai te whakamahi i tenei tikanga me te aroturuki i te huringa me te tuku i te ROI teitei. Heoi ano, e hiahia ana te kaiwhakamahi ki te hanga whakatau katoa. Ko te tuku a-ringa kaore pea i te pai ki era atu whiringa tuku, na kia mohio koe ki te panui i nga tikanga me nga tikanga i mua i te kowhiri i tenei tikanga. Ina kowhiria e koe te whiringa e pai ana ki a koe, ka taea e koe te timata ki te whakamahi i nga momo whiringa tuku mo Adwords.

He maha nga whiringa tuku a Google mo Adwords. Ko te tikanga taunoa e mohiotia ana ko te Whanui Match. Ko tenei tikanga e whakaatu ana i to panui ki nga tangata e rapu ana i te kupu matua i tohua e koe. Ka whakaatu hoki i nga panui e rite ana ki nga kupu taurite me nga rapunga e pa ana. He whiringa pai mo nga panui utu iti, engari ka taea e koe te utu nui. Ka taea hoki e koe te whiriwhiri ki te tuku i runga i nga kupu tohu, ko nga mea kei to ingoa kamupene, ingoa hua ahurei ranei e piri ana ki a raatau. He maha nga kaihokohoko e tautohetohe ana mehemea ka tono ratou mo enei tikanga, i te mea ko te tuku tono mo nga tikanga kaiao ka kiia he moumou moni.

Ko te tuku tuku aunoa te huarahi tino pai ki te whakatika i nga tono. Ko te painga o tenei kowhiringa ka taea e koe te arotau i o kaupapa whakatairanga ki te whakaputa i te maha o nga paoho. He nui ake te wa ki te tuku a-ringa me te hiahia kia whakatikatika koe i nga wa katoa. Ka taea e te tuku a-ringa te mana whakahaere me te whakarite i o tono, a ka taea e ia te whakamahi i te hunga whakarongo motuhake, wāhi, me nga tautuhinga Ra me te Haora. I te nuinga, kei reira 3 kōwhiringa tuku mo nga panui a Google: Te tuku a-ringa me te tuku aunoa.

Pūtea

Ko tetahi o nga huarahi tino whai hua ki te whakatairanga i te paetukutuku ko Adwords. Ma tenei kaupapa ka taea e koe te toro atu ki te hunga whakarongo nui rawa atu kei runga ipurangi. Heoi ano, te tahua mo Adwords he uaua. Me tino mohio koe ki te mahi. Kei runga i o whaainga pakihi, ka taea e koe te whakapau moni i runga i ia pawhiri, i ia panui ranei. Tenei ara, ka taea e koe te tino mohio ka whiwhi o panui i te whakaaturanga e tika ana mo ratou.

Ko tetahi o nga mea tino nui ki te whakaaro i te wa e putea ana mo Adwords ko te mahara ki te ROI. Mēnā he whāiti tō pakanga i tō pūtea, ka mutu ka kore koe e whiwhi i te maha o nga pao e hiahia ana koe. Me tatari koe kia nui ake te moni ka taea e koe te whakawhānui ake i to panui. Ano hoki, kaua e wareware ki te titiro ki nga ahuatanga. Hei tauira, ina he hua kei te pai te hoko, ka kaha ake koe ki te hoko hoko i etahi ra, i etahi waa ranei.

Me mohio ano koe ka haere noa to tahua moni. Mena kei te whai koe i te hunga whakarongo whaiti, ka ngaro wawe to tahua. I tenei take, ka hiahia koe ki te whakaheke i o tono kia nui ake nga patene me nga CPA. Heoi ano, ka whakaitihia to tuunga toharite ki nga hua rapu engine. He pai tenei na te mea ko te whakarereketanga o te waahi ka taea te whakarereke i nga reeti whakawhiti. Mena kei te whakapau moni koe ki te Adwords, ka taea te utu i te mutunga.

Ahakoa ko te nuinga o nga kaihokohoko mohio kei te whakawhirinaki tonu ki a Google hei hongere utu nui, kei te huri te hunga panui ki etahi atu papaaho pera i a Facebook me Instagram kia tae atu ki nga kaihoko hou. He kaha te whakataetae, engari ka kaha tonu koe ki te whakataetae me nga tama nunui. Na, Ko te mea nui ko te rapu kupu matua tika me te whakapau moni i to moni. I te wa e whakamahere ana koe mo to tahua, kaua e wareware ki te whai whakaaro ki nga ahuatanga rereke o to pakanga.

I te wa e whakamahere ana i to tahua o ia ra, kia mau ki te whakauru i te tepe mo te nui o to whakapaunga mo te panui a Google. Ka whakaatu a Adwords a “He iti na te Putea” karere tūnga i runga i te whārangi tūnga o to pakanga. Kei te taha o tenei karere, ka kite koe i tetahi tohu kauwhata pae. Kei te taha, ka kite koe i te tahua o ia ra me te kaute kua tohaina e koe mo tenei kaupapa. Na, ka taea e koe te whakatika i to tahua ina hiahiatia.

He maha nga momo panui ka taea e koe te whakanoho ki Adwords. He rereke nga utu me te CPC o enei momo panui. Ma te mohio ki te tikanga o enei mea ka awhina koe ki te whiriwhiri i te panui pai hei tuu. Ka hiahia hoki koe ki te whakarite kei te whakamahi koe i te panui kounga teitei, ko wai te mea pai mo to pakihi. Koinei te matua ki te angitu! I roto i tenei tuhinga, ka ako koe ki te whiriwhiri i te hanganga whakatairanga AdWords pai mo to paetukutuku.

Te tuku tuku

Ko te mea nui mo nga panui utu angitu ko te aro turuki me te whakamahine i to kaupapa whakatairanga. He mea nui kia mohio kei te aro koe ki nga kupu matua tika, e tino whaitake ana ki to pakihi. Me aro turuki ano koe me te whakatika i to pakanga i nga wa katoa, e tika ana, ki te arotau i o hua. E ai ki a Weslee Clyde, he tohunga rautaki hokohoko whakauru me te New Breed, he mea nui kia aro ki te wheako o to kaihoko, me te whakatika i to tono ina hiahiatia.

He maha nga huarahi hei whakapai ake i o tono, mai i te pukapuka ki te aunoa. Ko nga rautaki tuku aunoa e whai ana ki te whakanui ake i te mahinga o to panui. Kei roto i enei ko te aro ki te utu tika mo ia panui, utu mo ia mahi, me te hokinga mai mo nga whakapaunga panui. Engari ahakoa kei te whakamahi koe i te rautaki tuku aunoa, he mea nui kia maumahara kei te whakatauhia e Google ana tono ki runga i nga mahi o mua, no reira ka hiahia koe ki te whakatika a-ringa i o utu mena ka tika nga huihuinga o naianei, i nga huringa ranei o to pakihi.

Utu mo ia panui, CPC ranei, e mohiotia ana ko PPC, Ko tetahi o nga huarahi tino rongonui me te whai hua ki te tuku i nga Adwords a Google. He tino whai hua tenei tikanga mena kei te aro koe ki tetahi roopu o nga kaihoko me te kore e whakaaro ka whiwhi koe i nga pukapuka nui o ia ra.. Engari mena kei te whakamahere koe ki te tarai i nga pukapuka nui, e kore ko tenei tikanga te kōwhiringa pai. Ko tetahi atu huarahi ko te CPM me te utu mo ia mira. He maha nga wa ka whakaatuhia nga panui CPM i runga i nga paetukutuku e whakaatu ana i nga panui AdSense.

Ko te CPC, ko te Utu Whakarei mo ia Paanga tetahi atu tikanga hei whakaaro. Ko tenei tikanga e whai ana ki nga kaihokohoko kaore e hiahia ki te tuku i to raatau mana. Ma te tuku tono CPC a-ringa, ka taea e koe te whakarite i te taumata o te CPC ma te ringa ka kore e eke 30%. Rerekē te kōwhiringa o mua, He CPC teitei ake a ECPC i te TKT a-ringa, engari kei te ngana tonu a Google ki te pupuri i te CPC toharite i raro i te utu nui. Ka taea hoki te whakanui ake i to reeti whakawhiti me te whakapai ake i to moni whiwhi.

Haunga CPC, Ko tetahi atu waahanga nui o te panui utu ko te tuku kupu matua. Ko te utu ko te moni e pai ana koe ki te utu mo ia paato. Ahakoa he mea nui te tono teitei, e kore te reira e kī te wahi runga i runga i te whārangi kotahi. He maha nga mea e whakaarohia ana e te algorithm a Google i te wa e whakatau ana i te tohu o to panui. Ko tana algorithm he mea nui ki te tohu kounga o o kupumatua. Ahakoa ko te utu teitei e kore e kii i a koe he waahi nui i roto i te SERP, ka tino pai ake to tupono ki te paato i to panui.

Tohu kounga

Te tohu kounga (mohiotia ano ko QS) he mea tino nui ki te whakaaro i te wa e whakahaere ana i te kaupapa Adwords. Ka pa tika ki te utu mo ia panui me te tuunga o to panui. Ahakoa ko te arotau mo te QS he wero, he mea nui mo te kaupapa angitu. Heoi ano, ko etahi take kei tua atu i te mana o te kaiwhakahaere kaute. Hei tauira, ka hiahia te wharangi tauranga ki te whakahaere a IT, hoahoa, me te whanaketanga. He mea nui ano kia maumahara he maha atu ano nga mea ka uru ki te QA.

Ko te kaute kounga te tapeke o nga mea e toru e whakatau ana i te tuunga o te Ad. Ko te tohu teitei ake te tikanga he nui ake te panui ka mau i te tuunga SERP pai me te kukume i nga waka kounga. I roto i te AdWords, ka awehia te kaute kounga e te maha o nga mea rereke, engari ko te mea nui ko te CTR. Ki te hiahia koe ki te whiwhi i te kaute kounga teitei, he torutoru nga tohutohu hei whakapai ake i to CTR.

Ko te whakanui ake i te kaute kounga o o kupumatua ka taea te whakapai ake i to wahanga whakaaro rapu me te whakaiti i to utu mo ia paato. I roto i te Adwords, he mea nui ki te aro ki nga purongo mahi kupu matua kia kite i nga mea ka taea e koe ki te whakanui ake i to tohu kounga. Mena he iti te QS o tetahi kupu matua, he mea nui ki te whakarereke i te panui. He mea nui te kaute kounga pai mo te angitu o to kaupapa whakatairanga. I te wa e arotau ana i te kape panui kupu matua, ka taea e koe te arotau i to panui ki te kukume atu i nga waka me te whakanui ake i to tatauranga kounga.

I tua atu i te whakapai ake i te CTR, ka pai ake te kaute o te kounga o o panui’ tūranga i runga i Google. Ko nga panui me te QS teitei ka whakaatuhia ki te tihi o te wharangi o nga hua rapu. Na, o te akoranga, ko te QS teitei ake ka nui ake te CPC me te pai ake o te tuunga. Na konei ka uru mai a Siteimprove. Ka taea e koe te tirotiro hohonu mo o kaupapa whakatairanga’ tohu kounga ma o raatau paetukutuku.

Ko te whaitake tetahi atu waahanga e awhina ana ki te whakanui ake i te QS. Me hono nga kupu matua ki nga ihirangi o to paetukutuku, a kia kaha ki te pupuri i te aro o te kaiwhakamahi. Me whakauru nga kupu matua whai take ki te kape o te panui me te wharangi taunga. Mēnā e pā ana ō kupumatua ki te ihirangi o tō pae, ka whakaatuhia to Panui ki nga kaiwhakamahi e tika ana. He mea nui tenei mo nga whakatairanga whakatairanga kounga teitei.

Utu mo ia panui

He maha nga mea e pa ana ki te utu mo ia panui, tae atu ki te ahumahi kei roto koe me te momo hua, ratonga ranei e tukuna ana e koe. Me whakaarohia te ROI o to kamupene, hoki. Ahakoa ka taea e etahi ahumahi te utu i te CPC teitei, e kore e taea e etahi atu. Ma te whakamahi i te utu mo ia paatene ka awhina koe ki te whakatau i te CPC pai mo to pakihi. Ka taea e tenei te awhina mo nga take maha, tae atu ki te arotau i to kaupapa whakatairanga.

Ko te take tuatahi hei whakatau i to utu mo ia panui ko te momo hua, ratonga ranei e panuitia ana e koe. Ko nga hua utu nui me nga ratonga ka nui ake nga patene, a na reira ka hiahiatia he CPC teitei ake. Hei tauira, mena he utu to hua $20, ka hiahia koe ki te utu a tawhio noa $20 mo ia panui. Ko te tikanga ka utu koe i to panui $4,000, engari ka taea te kawe mai $20,000.

Ko te take e whai ake nei ki te whakaaro ko te tere hurihanga. He maha nga wa, teitei ake te CPC, ko te teitei ake o te huringa. Waimarie, Ko te ahuatanga arotautanga tono CPC Whakarei a Google ka whakatika aunoa i o tono i runga i nga hua, kia kore ai e moumou to tahua. Ko te CPC toharite mo Adwords he $2.68. Ka nui ake pea tenei nama mena kei te whai koe i tetahi kupu matua whakataetae.

Ko te whiriwhiri i nga kupumatua iti-whakataetae he mea nui ano. Hei tauira, ko te utu mo ia panui mo nga kupu matua-hiku ka iti ake i nga kupu matua whanui me nga kupu matua whanui. Ko nga kupumatua hiku-roa-whakataetae iti e tohu ana i te hiahia a te kaiwhakamahi, he iti ake te utu atu i nga kupu matua whanui me nga kupu matua whanui.. Ma te whakamahi i nga kupumatua hiku-roa ka awhina koe ki te whakapai ake i to tohu kounga me te whakaheke i to CPC. I tua atu i nga kupumatua iti-utu, me aro ano koe ki nga kupu matua me nga pukapuka rapu nui.

Ahakoa ka taea e AdWords te tuku manuhiri ki to paetukutuku, kei a koe te huri i aua pao ki te taara. Hei mahi i tenei, me hanga e koe nga wharangi tauranga-whakapaipai me nga Roopu Panui e rite ana ki nga wharangi hua motuhake. Kia whai hua ai o kaupapa whakatairanga, me hoko koe i nga hua nui hei utu i o whakapaunga. Ki te whakarite kei a koe te reiti whakahuri teitei rawa atu, me hanga e koe nga wharangi taunga e whai kiko ana, e rite ana.

Hanganga kaupapa whakatairanga

Kia taea ai e koe te whai whakaaro mai i to kaupapa whakatairanga, me whakarite e koe he hanganga whakahau. Kei roto i tenei hanganga nga roopu panui me te kape panui, kia taea e koe te aro ki nga kupu matua e tika ana. Mo ia roopu, me hanga e koe etahi momo putanga o te kape panui kotahi. Mena kei te whai koe i nga kupu matua maha me nga rerenga korero rite, hanga kaupapa motuhake mo ia roopu. Me mohio kei te hono atu ia roopu panui ki tetahi kaupapa whakatairanga.

Ko te hanganga whakahau mo nga kaupapa Adwords ka awhina koe ki te whiwhi ROI pai ake. Ka ngawari hoki ki a koe te whakahaere i to putea. Ka taea e koe te hanga roopu me te whakarite putea ki a raatau. Ko te maha o nga kaupapa whakatairanga ka whakawhirinaki ki o whaainga pakihi me o kaha whakahaere wa. Ka taea hoki e koe te hanga kaupapa maha mo nga momo momo hua. Hei poto, he hanganga whakatairanga he mea nui mo te hokohoko ipurangi. Ahakoa to momo pakihi, he maha nga painga o te whakamahi i tenei momo hanganga.

Ina kua whakaritea e koe he hanganga whakahau, kua tae ki te wa ki te whakaingoa i nga kaupapa whakatairanga. Ko to ingoa whakahau ka whakatakoto i te waahi mo te tātari me te whakahaere. Ko te ingoa me whakauru nga waahanga nui o te waahanga, penei i te momo kaupapa whakatairanga, wāhi, taputapu, me etahi atu. Tenei ara, ka taea e koe te kite he aha nga ahuatanga o to kaupapa whakatairanga e tino whai kiko ana ki to pakihi. I tua atu ki te whakaingoa i o kaupapa whakatairanga, kia mau ki te whakauru i nga waahanga waahanga matua, penei i te hua, ratonga ranei e hokona ana e koe.

Ko te whiriwhiri i nga kupumatua tika mo to pakihi he mea nui kia whiwhi hua pai mai i to kaupapa AdWords. Ko te kupu matua pai ko tetahi he nui te rapu rapu me te whakataetae iti. Ko te kupu matua me te whakataetae teitei he whiringa pai, engari ko te mea iti te rahinga rapu e kore e hoatu ki a koe nga hua e hiahiatia ana. He mea nui ki te whiriwhiri i nga kupu matua e whakaatu ana i te hiahia o te kaiwhakamahi. Kore, ka rahua to panui ki te whakaputa i te nui o nga pao.

I tua atu i nga kupumatua, me whiriwhiri ano e koe he hanganga whakahau mo o panui. Ko etahi o nga kaihokohoko e whiriwhiri ana ki te wehe i a raatau kaupapa whakatairanga ma te pakeke. Ahakoa ko etahi ka whiriwhiri ki te wehewehe i a raatau kaupapa ki nga hua, ko etahi ka hanga kaupapa i runga i te uara o te oranga o te kaihoko. Mo nga pakihi ohaurunga, he mea nui te hanganga whakahau ki to mahi hoko. I enei ahuatanga, he mea nui ki te hanga kaupapa maha hei whakarite kia puta o panui ki te wharangi tika i te wa tika.

If you are looking to maximize your advertising budget, Adwords is the right place to start. You can set multiple campaigns and a lot of Ad Groups and keywords in your account. It’s also easy to create several Ads and change them later. But before you go all out with your AdWords campaigns, there are a few things you should know. The following tips will help you maximize your AdWords campaigns.

Utu mo ia panui

The cost per click of AdWords advertising varies widely depending on industry, hua, and target audience. The highest and lowest CPCs are found in the legal, medical, and consumer services industries. It depends on how much you bid, your quality score, me o hunga whakataetae’ bids and ad rank. I roto i nga take maha, you may be paying too much for a click if it is not highly targeted.

The cost per click of Adwords can vary widely, largely depending on the quality of your keywords, kupu panui, me te wharangi taunga. With careful optimization, you can reduce your costs and generate the maximum ROI possible. But there is no magic formula for how to lower your CPC. There are a few methods to do it. Read on to learn more about how you can optimize your Adwords campaign. The first step is to analyze your data. Use the SECockpit’s CPC value feature. It will provide you with a comparison of a variety of keywords.

Ko te tikanga, the average CPC of Adwords on the search network is $2.32, but it varies by industry. “Home security” generates more than five times as many clicks as “paint.” In another example, Harry’s Shave Club paid $5.48 per click despite only being on page three of search results. As a result, the company earned $36,600. With that, AdWords are a great investment for your online business.

Tohu kounga

A quality score is a factor that affects your ad’s position and cost. Hei tauira, if two brands have identical ads, the one with a higher quality score will be placed in position #1, while the other will be in position #2. Here are some tips to raise your quality score. To improve your score, optimize your landing page. Ensure that your ad is relevant to the keyword grouping that it is targeting.

Your Quality Score is one of the most important factors that Google considers when calculating your ad’s position in search results. When you have a high quality score, you can expect to pay less per click. A low quality score, i tetahi atu ringa, will penalize you. A recent audit of thousands of PPC accounts showed that low Quality Score ads cost around 400% more per click than high-quality ads. So a high quality score can save you up to 50%.

Ko te teitei o te kaute kounga, the higher the ad’s position will be in the search results. Ads with higher Quality Scores are more visible, resulting in higher click-through rates and higher conversions. I tua atu, Google rewards professional ad writers for ensuring that their ad’s quality score is high. Increasing your Quality Score will not only increase your campaign success, it will also lower your costs.

Te tuku tuku

Mena he rangatira koe, you’ll love Adwords. It allows you to determine when, kei hea, how much, and to whom you’ll advertise. You can target your customers strategically and make sure your ad shows up in the first few results. You can also control the bidding and stay ahead of your competition in a bidding war. Bid on the right keywords to get the most clicks and increase your ROI.

Cost Per Click (CPC) bidding is the most common method for advertisers to use in their Adwords campaigns. Ma tenei tikanga, advertisers determine how much they’ll pay per click, ranei “pawhiria”. This is considered the standard method of bidding, but there are several others. Learn how to use CPC bidding to optimize your advertising budget. By following these tips, you’ll be able to increase your return on investment (KINGI) and increase the quality of your conversions.

Bidding on Adwords is a highly complex process. The more sophisticated your Adwords campaign, the more detailed your bid optimization can be. You can use bid modifiers to target specific geographic areas or times of day. Using bid modifiers is an excellent way to increase your clicks without breaking the bank. There are many ways to customize your bid, but the basic principle is to set the maximum bid for the keyword you want to target.

Utu mo ia hurihanga

One of the most important metrics of online marketing is cost per conversion. Higher CPC means higher conversion rates. To get the best conversion rate, consider Google’s Enhanced CPC bid optimization feature, which automatically adjusts your bid based on results. This is most useful for niche keywords and helps you stretch your budget further. As of 2016, the average cost per conversion is $2.68. Heoi ano, you should remember that it’s not a perfect measure. It’s still a good indication of what you should be spending on Adwords.

The cost per conversion in Adwords depends on a few different factors, including the keyword, kupu panui, me te wharangi taunga. I te nuinga, a higher CTR indicates that your ad is relevant and effective. Use a Google Sheet to track your conversion rates. The more relevant your ad, the lower the CPC. Tenei ara, you can measure the return on investment. Using this method will help you understand your overall costs and see if you can cut down on your spending.

Another important consideration is demographics. Since many people use mobile devices to search the internet, you should allocate more of your budget for mobile searches. Kore, you risk wasting money on unqualified traffic. It is essential to create ads that appeal to mobile users in order to maximize your profits from Adwords. If you don’t know your target audience, you won’t be able to target them effectively. You should consider demographics when choosing the keywords for your ad group.

Campaign goal

You can set a campaign goal for your Adwords account based on the number of conversions you want to achieve. This metric is easily found in the optimization score section of the campaign dashboard. You can choose from a number of options when creating a campaign goal. Some options include converting visitors, increasing conversion value, increasing click-through-rate, or impression share. These are all possible campaign goals and can be customized according to your needs.

The campaign goal is one of the most important elements of Google Ads campaigns. It helps you identify which features you need to make your campaign successful. It is important to align the goal with your main business objective. Hei tauira, if you want to increase sales, you should set a goal for driving website traffic. I tenei ara, you can engineer your campaigns to get the desired ROI. Once you have set a goal, you can start creating your campaign.

You can set different bids for different goals. If you want to optimize your ads for store visits, set the biddable attribute for all CampaignConversionGoal objects that have the category store_visit. Kia oti i a koe tera mahi, you can optimize your Ads for conversion actions. You can also set the category of the goals and adjust their bids accordingly. If you want to improve your store visit campaigns, set the biddable attribute to true for each goal.

If you’re trying to drive traffic to your website, Adwords can help you increase your conversion rates. This type of paid search is faster than organic search and can offset the time it takes to start generating traffic. Ina whakamahia tika, Adwords campaigns can help you raise brand awareness, increase qualified traffic to your website, and ensure that you remain competitive at the top of the Google results page. According to a study by Google, paid ads increase the likelihood that a user will click on an organic ad.

Utu-ia-pawhiri (CPP) tuku tuku

CPC (utu-ia-pawhiri) bidding for Adwords determines how much an advertiser will pay per click on an ad. The amount of money an advertiser bids is called the max bid. It is based on three factors: hāngaitanga kupu matua, kounga whārangi taunga, me nga take horopaki. It is important to remember that a high max bid doesn’t always mean you’ll win the auction. If you can optimize your ad for high Quality Score and Ad Rank, you can significantly increase your AdWords spend.

If you’re unsure of your CPC, you can use the SEMrush Keyword Magic tool to find out what your average CPC is. It will show you the keyword and its related variations, and will tell you their average CPC. Once you have a good idea of what the CPC is for your keyword, you can choose a more expensive CPC if necessary.

When using CPP for Adwords, you can set your max CPP bid for each keyword and ad group. Hei whakamahi i tenei ahuatanga, you must set minimum call and click thresholds. Call Metrics has a help page for setting up bid-per-call. It’s also worth checking out your adgroup’s quality score. And don’t forget to use the Call Extensions feature if it’s available.

Cost-per-click bidding for Adwords is the most effective method to promote a website. It’s not just about increasing your budget, but also increasing your conversion rate. You can use different CPC bidding techniques, including conversion bidding and PPC bidding. By setting a max CPC, you can maximize your clicks based on your budget size.

One way to increase your CPC is to use ad relevancy. You can increase the number of conversions by targeting specific audiences with relevant ads. In addition to using a relevant CPC, you can also use a Keyword Magic tool to find long-tail keywords. This tool will help you narrow down your search terms. Na, combine several of them into a relevant ad group.

Tohu kounga

To get the best quality score for your Adwords campaign, you have to optimize the ad copy. Make sure that it matches the keywords that you are advertising. The content of the ad copy must be relevant and informative. I tua atu, the ad group that you’ve created must include the keywords “pene puru.” The content of the landing page must provide the exact information that your ad is trying to provide.

Your quality score is determined by three factors: te reiti pawhiri e tumanakohia ana (CTR), the relevance of the ad, and the experience of the landing page. CTR is measured based on historical data from ads using the keyword that you have selected. A high CTR indicates that your ad is relevant to your audience. Mena kaore, your ad will receive a low quality score. If your ad’s CTR is low, make sure to adapt your ad text accordingly.

As you’ve probably guessed, the quality score of your ad determines where and how much it costs per click. Your ad will appear on the first page of search results if your quality score is high. The higher the score, the lower your ad cost will be. Hei whakanui ake i to Tohu Kounga, you’ll need to make sure that you optimize your landing page and keywords. This means ensuring that the content of your ad is relevant to the keyword grouping.

Your ad and keywords should tie together. A low CTR is the worst way to improve your quality score. It’s important to make sure that you have a landing page for any keyword that’s low in CTR. The better the ad is, the more likely the audience will click on it. But it’s not enough to create great content. Your ad should be visually appealing and engaging.

The Quality Score for Adwords is a number that is calculated based on the content of your website and the ads you post. High scores mean that your ad will appear higher on search results. This can boost the success of your campaign and reduce your costs. A low quality score will hurt your business. By making your ads more relevant, you can outbid your competitors and boost your quality score to the sky. You can improve your Quality Score by hiring a professional ad writer.

Whārangi taunga

It is very important to create a landing page for Adwords to get the best conversion rates. AdWords allows you to create ad campaigns based on keywords, but a landing page will improve your conversion rates. Make sure your landing page contains useful information and is consistent with the rest of your website. I tua atu, you should avoid copy-pasting the same content and messaging as your competitors’.

Tuatahi, you should make sure that your landing page is optimized for SEO. You can easily do this by using a drag and drop builder. Make sure that the content of your landing page is relevant to your ads and it is easy for visitors to navigate. You can use tools such as SeedProd to create the best landing page for your business. This tool also offers drag-and-drop editor, which can make your landing page easier to create.

Besides being keyword-specific, your landing page should contain compelling copy that convinces visitors to take action. Your copy should also be easy to read and understand. Use headings to make the reading navigation easier and bullet points to highlight important points. It should also be riveting to entice the reader to read more. You should also provide details about your product or service to make the visitors interested in buying it. It is important to include a link to your website, but do not overdo it.

A well-crafted landing page will increase your conversion rate. I tua atu, it will also help you to reduce your cost per acquisition. When you use a good landing page, you can expect to receive additional traffic from search engines. The best way to create an effective landing page is to analyze your keywords and choose a keyword list. You can also use tools such as Semrush, Serpstat and Google Keyword Planner to help you with keyword research.

Your landing page should include a compelling headline. This is the most important element of the copy. Kia mahara, only a small number of visitors will actually read the rest of your copy, so it must push your offer and answer the so-called “So what?” question. This will make it easier for you to convert the traffic into sales. If you optimize your landing page, it will have a positive impact on your Google Ads account and increase your conversion rate.

Te rangahau kupu matua

Keyword research is an essential part of search marketing, especially if you’re launching a new website or product. It will help you determine which keywords your potential customers are searching for. You can perform keyword research by using free tools like Google’s keyword planner, which estimates monthly search volumes and monitors trends in real time. Keyword planners also show you relevant phrases, top search terms, and rising or trending topics. Here are a few ways to conduct keyword research for your AdWords campaign.

Another effective way to research keywords is to use a tool like SEMRush, which gives you the keyword data from Google Adwords. It’s particularly useful when you want to see what your competition is bidding on. Keyword Spy and SpyFu are great options for competitor research, but they only give you data for the US and UK, and Ireland is not covered by those two countries. If you’re selling a product or service in Ireland, you’ll need to focus on keywords that are relevant to your area.

After selecting a seed keyword, you should expand it into a higher level list of related keywords. Remember that your target audience will use keywords to search for solutions, and this information is valuable. Getting your content in front of your potential customers while they’re searching for answers can increase your traffic. Once you’ve narrowed down your seed list, you can begin your search campaign with an adwords campaign for your website.

A key part of keyword research for Adwords is determining your target audience and finding high-value keywords that target your audience. Keyword research is the best way to find relevant keywords. Google’s keyword tool can help you do this, as can paid tools such as Ahrefs. Using these tools will allow you to generate a list of relevant keywords and measure their search volume. Ma te mahi i tenei, you can find profitable keywords for your site, and boost your website’s search engine rankings.

Once you’ve narrowed your target keywords, you can use Google’s Keyword Planner and other tools to find similar terms. It’s vital to understand your target audience and how to tailor your campaigns to their needs. Use the tools to find the keywords your target audience is searching for and then create a keyword group based on these parameters. Using the Google Keyword Planner is a great start, but you can never have too many keywords.

You can create multiple campaigns in your AdWords account and use a wide variety of keywords, pānuitanga, and ad groups to target your target audience. The main goal is to convert these clicks into sales. But before you start creating and deploying your campaigns, there are a few things you should know. To maximize your Adwords campaign, be sure to follow the following tips. In addition to keyword research and ad copy, you should also keep track of how much your campaign costs.

Te rangahau kupu matua

Before you begin to promote your products or services, you must do some keyword research. Keyword research is the process of identifying profitable markets and search intents. Keywords help you obtain statistical information about internet users. In order to choose the right keywords for your ad campaigns, you must use Google’s keyword tool. Using this tool will help you find phrases that are relevant to your product or service and that will draw the attention of those who are already interested in your product or service.

To find keywords that will attract your target customers, try to think about what your ideal customer is actually looking for. Hei tauira, a logo designer may be searching for a design company with a certain price. This will help you determine the right AdWords keyword budget. If the buyer is looking for a logo, hei tauira, you would want to focus on this specific keyword. Heoi ano, this type of keyword is not as profitable as the other two options.

You can also use a combination of keywords. People generally use phrases instead of a single word. Tenei ara, they can target the exact same audience. Na, when they find something they want, they can easily reach them. Kia whai koe i te rarangi o nga kupu matua, you can start to write content for that keyword. Keyword research is crucial for improving your ranking on search engines and attracting a more targeted audience. When you pick the right keywords, you are half-way done.

Once you’ve compiled your list, it’s time to conduct keyword research. Keyword research takes anywhere from five minutes to several hours, depending on your size and industry. With keyword research, you’ll gain better insight into your market’s search behaviors and design stronger SEO campaigns. Relevant keywords help you fulfill the needs of your users and outrank competitors. And low competition means fewer competitors, making it easier to rank high for keywords that have a high monthly volume.

Using Google’s Keyword Planner, you can determine which keywords have high search volume by month. Hei tauira, summer months should target keywords that get a high amount of traffic. It’s easy to get lost in a long list of keywords and make your ads fall into obscurity. The best way to narrow down your list is to use the Keyword Planner’s filter options, which appear in the lower left corner of the screen.

Adwords ad copy

Writing good Copy for Adwords ads can seem like an easy task. You need to include only a few words, but they have to be compelling to get the reader to click. The copy should match the landing page, hoki. KlientBoost has tested over 100 different ad copywriting tricks and found the following 10 to be the most effective. Keep reading for some great tips. You should always use a compelling call-to-action, kupumatua, and special features.

A callout extension can be used for supporting information that isn’t included in the ad copy. These extensions work like in-site navigation and direct readers to specific pages on a website. Hei tauira, a Nike ad could include a list of popular products and sections. A Callout extension can be used for even more information, but it should not exceed 25 characters. Use this technique sparingly.

A searcher who sees your ad includes the search query will be more likely to convert. Ad copy that includes the search query will increase the chances of conversion. By incorporating the search query in the ad, it is more likely to be clicked by the searcher. You’ll save money on Adwords ads by boosting your ROI. And the best part is that Anyword has a 7-day free trial.

Dynamic keyword insertion is a powerful feature that allows advertisers to make their headline and ad content relevant to the keywords searched for in the ad. It is especially effective for different audiences and call-to-actions. IF Functions help you customize your Ads based on the user’s search. If your audience is largely male, you might want to consider changing the headline. Kore, you’ll end up with ads that are not relevant to their search terms.

Power words draw people in and engage their emotions. “You” is the biggest power word, and it is extremely effective. Ina whakamahia tika, it focuses on the audience rather than your business. This approach increases your chances of attracting conversions. A great copywriter anticipates the reactions of his or her audience and answers questions before they ask them. You can also choose to change the case of your headlines to make them more appealing to smaller screens.

Adwords conversion tracking

You can implement Adwords conversion tracking on your website by using a code that’s integrated into your web pages. Once the code is deployed, you’ll see a new column called Converted Clicks. This information will be helpful for optimizing your account and writing new ads. It can also help you choose the right keywords and bids for your ads. To enable conversion tracking, go to the Adwords interface and click on the Accounts tab.

The first step in configuring AdWords conversion tracking is to choose a conversion type. This can be a purchase, a sale, signup, or a view of a key page. Once you’ve chosen a conversion type, you can select a corresponding category in the AdWords interface. You can also create new conversion types, which is useful if you’re running a large number of ads.

You can also use a global snippet for your site, which is an AdWords pixel that can be placed on any page of your site. This will help you to see which AdWords conversions are leading to sales. If you have multiple ads running at the same time, you can use a single global snippet for each ad, so you can see which ad is working the best.

Using Adwords conversion tracking can help you measure your ROI and increase your conversion rates. This will also allow you to take advantage of Smart Bidding strategies, which automatically optimise your campaigns based on your business goals. This will result in more conversions and more customer activity. By focusing on the right keywords, you can get your ads in front of the most relevant people and improve your ROI. Tenei ara, you’ll be able to better optimize your Adwords campaigns and reap the maximum profit from your investment.

Once you have your Adwords account set up, you can configure your website to track your conversions. Na, you can install a global site tag. Once it is installed, go to the Analytics dashboard and enter gtag(‘config’,’AW-CONVERSION_ID’). After installing the global site tag, configure it for conversion tracking. You’ll need to provide a conversion ID that matches your Google Ads account, or else you’ll get error messages.

Cost of Adwords campaign

The cost of an Adwords campaign depends on many factors, including the type of ad you choose, daily budget, and the number of clicks you want to receive each day. Creating a budget for your campaign is essential to help you manage your costs. A daily budget is determined by the maximum CPC that you are willing to pay for each ad. I te nuinga o nga wa, this amount is equal to one third of your monthly budget.

You should set a reasonable daily budget, since it is necessary to collect data in order to make improvements. The best way to set your budget is to start small and gradually work your way up. Most companies will begin with a small budget and then increase it as their ad spend grows. Heoi ano, it is vital to keep in mind that the cost of ad spend can go up or down depending on the type of business you run.

Although the cost of an Adwords campaign may be prohibitive for some businesses, many people can benefit from it. It is a highly effective way to promote a business and reach millions of potential customers. While it can be expensive, AdWords can help you offset the cost of your ad campaign by improving conversion rates. Using Google AdWords is a worthwhile investment, and the results can be impressive.

Using negative keywords is an excellent way to minimize your ad spend. By hiding your ads when a user searches for a particular term, you can save money on clicks that do not lead to a conversion. By implementing a negative keyword strategy, you can greatly reduce your AdWords campaign and increase your ROI. With the help of a good online tool, you can find out which keywords bring in the most clicks and reduce your spending.

Mena kei te hiahia koe ki te hanga i tetahi kaupapa whai hua mo Adwords, ka hiahia koe ki te mohio ki etahi mea taketake kia tu ai to panui. Hei mahi i tenei, me arotahi koe ki o kupu matua, CPC (utu mo ia panui), Te kaute kounga me te mohio o te whakataetae. Hei timata, ka taea e koe te tiimata me nga tuku aunoa. Ka taea hoki e koe te whakarite tono ma te ringa, engari tera pea ka nui te tiaki. I tua atu, kia poto to kape panui me te tika. Ko te kupu matua te mea tuatahi ka kitea e nga kaiwhakamahi, me whakatenatena ratou ki te paato i runga. He mea nui ano hoki te karanga marama ki te mahi.

Te whainga kupu matua

Mena kei te ngana koe ki te kukume i nga kaihoko hou ki to paetukutuku, ka hiahia pea koe ki te whakamahi rapu utu, AdWords ranei hei whakatairanga i to hua. Ko tenei momo panui ka whakamahia e nga pakihi iti e rapu ana ki te hoko i tetahi mea inaianei, engari he utu nui pea mo nga kaiwhakatairanga. Ko te whaainga kupu matua i roto i te Adwords ka taea e koe te whakarite i o panui ki te aro ki nga kaiwhakamahi e rapu ana i to hua, ratonga ranei.. Ki te kupu-whakaaro, ka puta noa o panui ina ka tino hiahia ratou ki nga mea ka tukuna e koe.

Hei tauira, he blog ahua he waahi pai ki te panui. Ka rapu tetahi kaiwhakamahi “nga ahua pukoro.” Ka kitea e ratou te tuhinga ka paato i runga i te panui kupu-matua e whakaatu ana i te pukoro tawhē teitei. No te mea he mea tika te panui ki te horopaki, he pai ake te panui o te manuhiri ki runga. Ka piki ake te tupono ka paatohia e tetahi te panui me te hoko i te hua.

Ko te whainga kupu matua i roto i te Adwords ka mahi ma te whakaatu i tetahi panui whakaatu, panui ataata ranei ki nga tangata e kaha rapu ana mo nga hua, ratonga ranei e tukuna ana e koe.. Ka taea hoki e koe te aro ki nga wharangi motuhake o to paetukutuku kia whakaatuhia to panui, ataata ranei i runga i te wharangi paetukutuku ka tohua e te kaiwhakamahi. Kia pao te tangata ki runga i te rarangi rauropi, ka whakaatuhia to panui, me nga mea e tika ana e rite ana ki te kupu matua.

Ko tetahi atu rautaki rongonui i Adwords ko te whakamahi i te Google Ads Keyword Tool ki te rapu kupumatua hou. Ka taea e koe te whakakotahi i nga rarangi kupu matua maha me te whai i te rōrahi rapu mo tetahi kaupapa. I tua atu, ka hoatu e te taputapu nga raraunga pukapuka rapu o mua mo nga kupu matua kua tohua. Ka taea e enei kupumatua te awhina i a koe ki te whakamahine i o rautaki kupu matua i runga i nga mea e rapuhia ana e to hunga whakarongo. I tua atu ki te whai i nga kupu matua, Ka taea e te whaainga kupu matua te awhina i a koe ki te whakatika i to rautaki i runga i te waa, i nga korero ranei.

Utu mo ia panui

He iti noa nga mea e whakatau ana i te utu mo ia panui mo Adwords. Kei roto i enei ko te kaute kounga, kupumatua, kupu panui, me te wharangi taunga. Hei whakaiti i to utu mo ia panui, kia whai hua enei waahanga katoa. Ano hoki, he mea nui ki te whakanui ake i to reeti-a-roto (CTR) kia mohio kei te whiwhi koe i te ROI teitei. Hei whakatau i to CTR, hanga he Rau Google ka tuhi i nga utu mo ia paato.

Kia whai whakaaro nui koe mo te nui o to CPC, ka taea e koe te timata ki te whakatika i to kaupapa. Ko te huarahi ngawari ki te arotau i o panui ko te whakapai ake i o raatau tohu kounga. Ko te teitei o te kaute kounga, ka iti ake to TKT. Ngana ki te arotau i to ihirangi paetukutuku me te kape panui, me te whakarite e tika ana o panui ki nga kaiwhakamahi’ rapunga. Ngana ki te whakapai ake i to tatauranga kounga, a ka taea e koe te penapena ake 50% nui atu ranei i runga i to CPC.

Ko tetahi atu huarahi ki te whakaheke i to CPC ko te whakanui ake i o tono. Kaore koe e kaha ki te whakanui ake i to tono, engari ka awhina i a koe kia nui ake nga huringa mo te iti o te moni. Ko te mea nui ko te mohio ki te nui o te utu ka taea e koe te tuku i mua i te kore hua o to huringa. He iti rawa $10 ka taea te kawe mai i te tawhwnga hua pai. I tua atu, teitei ake to tono, ka nui ake pea ka whiwhi koe i te huringa e hiahiatia ana.

Ka mutu, ko te utu mo ia panui mo Adwords kei runga i te umanga kei roto koe. Hei tauira, ki te hoko koe a $15 hua e-tauhokohoko, he utu mo ia panui $2.32 ka nui ake pea te mohio atu i a $1 pawhiria mo a $5,000 ratonga. He mea nui kia maarama he rereke te utu mo ia paato i runga i te momo hua e hokona ana e koe. I te nuinga, ahakoa, mena he ratonga, he pakihi ahua ngaio ranei, ka nui ake te utu mo ia panui.

Tohu kounga

He maha nga mea ka whai waahi ki te whiwhinga kounga o o panui. Ka taea e koe te whakapai ake i to Kaute Kounga ma te hanga i nga panui me nga wharangi tauranga. Ko te Tohu Kounga ehara i te KPI, engari he taputapu tātari hei awhina i a koe ki te mohio ki te mahi o to kaupapa. He aratohu hei awhina i a koe kia pai ake te hua. Me whai tonu koe mo te Tohu Kounga teitei i roto i to kaupapa whakatairanga. Kia whai hua ai o kaupapa whakatairanga, Anei etahi tohutohu:

Tuatahi, ngana ki te whiriwhiri i nga kupumatua tika mo to kaupapa whakatairanga. Ka taea e koe tenei ma te whakamahi i te taputapu kupu matua. He taputapu e taea ai e koe te rapu kupu matua e tika ana kei a Google. Ka awhina koe ki te whiriwhiri i te roopu panui e tino whai kiko ana. I tua atu, kia mohio kei roto i o panui to kupu matua kei roto i te upoko. Ma tenei ka whakapai ake i to whiwhinga kounga me te whakanui ake i nga tupono ka paatohia. Ka taea e koe te tirotiro mena he mea tika o kupu matua, kaore ranei ma te panui i te “Kupumatua” te waahanga kei te paetaha maui ka paato “Nga Kupu Rapu.”

I tua atu i nga kupu matua, kia tirohia hoki e koe te reiti paatoo o o panui. Ko te Tohu Kounga teitei ko te tikanga e tika ana te panui ki nga kaiwhaiwhai’ nga patai me nga wharangi taunga. Ko te iti o te Kaute Kounga ko te tikanga he koretake o panui. Ko te whainga matua a Google ko te hoatu ki nga kaiwhaiwhai te wheako pai rawa atu, ko te tikanga kia whai take nga panui ki nga kupu matua. Ko te Kaute Kounga teitei he pai rawa atu mo o panui mena ka nui nga pao ka taea.

Te mohio o te whakataetae

Ko tetahi o nga huarahi pai ki te kohikohi matauranga whakataetae mo Adwords ko te rangahau i o hunga whakataetae. Ko te tikanga ko te mohio ki o raatau rarangi kupu matua, hanganga whakahau, tuku, me nga wharangi taunga. Me whakahaere tonu koe i te tātari whakataetae kia noho ki runga ake o o hunga whakataetae. Ko te nui ake o to mohio mo o whakataetae, ka ngawari ake te kohikohi matauranga whakataetae. Ka tino whai hua tenei ki te hanga rautaki hokohoko. I tua atu, he whai hua ki te tautuhi i nga waahi hou.

Ko nga taputapu mohio whakataetae whakataetae e whakahoutia tonu ana, kia noho tonu koe kia kotahi taahiraa i mua i o hunga whakataetae. Ko nga raraunga ka kohia e koe mai i enei taputapu ka awhina koe ki te whakatau whakatau me te noho ki runga ake i o hunga whakataetae. I te toharite, kei reira 29 kamupene e tata ana ki a koe. Ma te whakamahi i enei taputapu, ka taea e koe te kite he aha nga mahi a enei kamupene me o raatau mahi pai. Ka taea hoki e koe te rapu i o raatau rautaki me te whakatau mena ka awhina koe ki te angitu.

Ko SimilarWeb tetahi atu taputapu pai hei whakamahi mo te matauranga whakataetae. Ma tenei taputapu ka taea e koe te whakataurite i to paetukutuku ki nga whakataetae’ kia kite he aha te ahua o te mahi e whiwhi ana ratou. I tua atu i nga waka, ka taea e koe te tirotiro i nga rohe me nga kaiwhakataetae ki te kite mena kei te piki haere te hokohoko, kei te ngaro ranei nga wahanga maakete. He mea nui tenei matauranga whakataetae mo te hokohoko mamati. Me mohio koe ki to whakataetae kia angitu ai koe. Waimarie, he taputapu kore utu ka taea e koe te whakaaro nui ki te waahi e tu ana koe i roto i te ahumahi.

Ina kua tautuhia e koe o hunga whakataetae, ka taea e koe te timata ki te whakataurite i o raatau kaha me o raatau ngoikoretanga. Ma te mohio whakataetae ki o hunga whakataetae ka whai hua koe me te pai ake o to rautaki hokohoko. Ka taea e te roopu hokohoko te whakamahi i enei raraunga hei whakawhanake i nga kaupapa hokohoko hou, a ka taea e te tari hoko te whakamahi i enei korero hei whakatikatika i ana tuhinga hoko. He mea nui ki te whakauru i nga hokonga me nga urupare a nga kaihoko i te wa e whakamahere ana koe i to pakanga e whai ake nei.

Kaupapa kupu matua

I te wa e whakamahi ana i a Adwords, he mea nui ki te mahara ki te whakamahi i nga kupu matua e whakaatu ana i o whakahere pakihi. I etahi atu kupu, karohia nga kupu kotahi e tino whanui ana. Engari, whakamahia nga rerenga korero roa atu penei “tuku pouaka huawhenua organic,” he kupu tino motuhake tera ka kukume i nga kaihoko tika. He iti ake te whai hua ki te whakamahi takitahi i nga kupumatua maha, ahakoa. He mea nui kia mahara ka taea e nga kaihoko rereke te whakamahi i nga momo kupu hei whakaahua i o hua me o ratonga, no reira me tuhi koe i enei momo rereke katoa. Ka taea e enei rereketanga te whakauru i nga rereketanga o te tuhi, ahua maha, me nga kupu korero.

Ka whakamahia e Google Ads Smart Campaigns nga kaupapa kupu matua, he rereke mai i nga kaupapa rapu rapu a Google. Ka whakamahia enei kaupapa ki te whakarite i o panui ki nga rapu ka mahia e te tangata mo o hua, ratonga ranei. Ko te tikanga, E taunaki ana a Google kia whitu ki te tekau nga kaupapa kupu matua, engari ko te maha o nga kaupapa e whakamahia ana e koe kei a koe. Me mohio kei te whakamahi koe i nga kaupapa kupu matua e rite ana ki nga rapunga ka whakamahia e te tangata ki te kimi i to hua, ratonga ranei. Ko te nui ake o to kaupapa kupu matua, ka nui ake pea ka puta mai o panui ki te wharangi hua rapu.

Ko te hanga kaupapa maha he huarahi pai ki te aro ki nga momo momo momo hua. Tenei ara, Ka taea e koe te aro nui ake i to tahua panui ki runga i tetahi hua, ratonga ranei i te wa e ngawari ake ai te whakataurite i nga mahi o nga kupu matua rereke i roto i to kaupapa.. I tua atu, ka taea e koe te whakamahi i nga kupumatua rereke mo nga momo momo momo hua. Ka taea hoki e koe te hanga kaupapa motuhake mo ia o ratou hei whakanui i tetahi ahuatanga o to pakihi. Ka taea e koe te whakatika i tetahi kaupapa Maamaa ma te paato i tona ingoa ka kowhiri i nga kaupapa kupu matua.