Category: Blog

He maha nga huarahi hei whakapai ake i o panui Adwords. Ka taea e koe te kape me te whakapiri i nga panui kei roto i to putea, tirohia ranei nga pouaka e rua hei whakarereke. I muri i to kape me te whakapiri, ka taea e koe te whakataurite i to kape me to upoko ki etahi atu panui. Mena kaore i te mahi te kape, ngana ki te tuhi ano me te tirotiro i o reiti whakawhiti. Ka hiahia pea koe ki te whakarereke i te kape, hoki. Anei etahi tohutohu hei whakapai ake i to kaupapa Adwords:

Utu mo ia panui

Ahakoa ko te CPC tetahi waahanga nui o te panui ipurangi, kei reira etahi huarahi hei whakahaere i nga utu. Ma te whakamahi i a Google AdWords, ka taea e koe te whakatakoto panui ki runga i tetahi paetukutuku i runga i tetahi kupu, kupu ranei. Ahakoa to momo pakihi, me ata titiro koe ki nga utu a Google kia kore ai e eke ki runga. Kei raro nei etahi tohutohu awhina hei maumahara i te wa e whakatau ana i to utu mo ia panui.

Ko te utu mo ia panui mo Adwords he rereke i runga i te hua e panuitia ana. Ko te nuinga o nga papaaho panui ipurangi kei te maakete, ko te tikanga ka utua e nga kaihokohoko i runga i te maha o nga pao ka whiwhi. Ko te teitei o nga kaitono’ tuku, ko te kaha ake ka kitea a raatau panui ki te whangai korero. Mena kei te rapu to pakihi mo te hokohoko nui, Ka taea e nga CPC teitei ake te awhina i a koe ki te whakanui ake i to tirohanga. Ka taea e koe te whakamahi i a Google Analytics ki te kite ko wai nga kupu matua e huri pai ana.

Ko te utu pai mo ia panui ka whakawhirinaki ki to whaainga ROI. He maha nga pakihi ka whakaaro he rima-ki-tetahi owehenga ka whakaaetia ina whakamahi utu mo ia whakaaro (CPI) pānuitanga. Ko tetahi atu huarahi ki te tiro i te utu mo ia panui ko te paheketanga o nga pao ki nga moni whiwhi. Ma te whakanui ake i te uara o nga kaihoko, ka nui ake to TKT. Ko te whai ki te whakanui i te hokinga mai mo te haumi (KINGI).

Hei whakanui ake i te CPC mo to kaupapa Adwords, whakaarohia te whakapai ake i te ROI o etahi atu huarahi hokohoko. Ko te whakatutuki i tenei whainga ka taea e koe te whai hua ki te whakahou i nga panui i runga i nga paapori pāpori me nga tohutoro tika. I tua atu, Ka taea e te imeera te mahi ki te taha o era atu hongere hokohoko, te whakanui ake i to pakihi me te whakaiti i nga utu. Ka taea e koe te whakahaere i to tahua me te whakanui i to ROI ma te mahi me te Utu Hoko Kaihoko. Na, he aha e tatari ana koe?

Utu mo ia hoko

CPA, te utu mo ia hoko, ka ine i te tapeke utu mo te hoko kaihoko. Ko te takahanga hurihanga pea he hoko, tuku puka, tango tono, tono ranei mo te hokinga mai. Ka whakamahia te utu mo ia hoko ki te ine i te whai huatanga o nga paapori pāpori, hokohoko īmēra, me nga panui utu. Ahakoa kaore he utu whakatairanga tika a SEO, ka taea te whai whakaaro pai ake mo te whai hua o te hokohoko imeera ma te tatau i te CPA mo ia mahi.

Ahakoa he mea nui te CPA ki tetahi kaupapa hokohoko, he uaua ki te whakataurite ki tetahi tohu tohu. He rerekee i runga i te hua, ahumahi, me te utu. Ko te iti o te utu mo ia hoko, ko te pai ake o to kaupapa whakatairanga. Ki te tatau i to ake CPA, me tatau koe i te maha o nga inenga, tae atu ki te reeti tāwhana me nga haerenga ahurei. Mena he tiketike to CPA, me whakatika pea to rautaki hokohoko.

Ka taea hoki e koe te tatau CPA mo nga pakihi kaore he hua, ratonga ranei. Ka taea e enei pakihi te whai i nga huringa, penei i te whakakii puka me nga tohu tohu, te whakamahi puka. Heoi ano, kaore he paerewa mo te whakatau i te utu pai mo ia hoko, i te mea he rereke nga hua o ia pakihi ipurangi, utu, tawhē, utu whakahaere, me nga kaupapa whakatairanga. Ko te huarahi pai ki te tatau CPA ko te whai i te maha o nga huringa ka mahia e to kaupapa whakatairanga.

Ko te CPA he huarahi noa ki te whai angitu i roto i te hokohoko miihini rapu. Ka awhina i te whakatau i te nui o to whakapaunga ki te whiwhi kaihoko hou. Ko te CPA te tikanga tatau mo te huringa tuatahi, penei i te hainatanga puka, ohaurunga demo ranei. Ka taea hoki e koe te whai me te ine i te whaihuatanga o o panui me te whakatau e hia nga utu ka riro mai. Ko te nui ake o nga huringa ka whiwhi koe, ko te iti ka utua e koe mo te wa roa.

Te utu whakawhiti

Mena kei te rapu koe ki te whakanui ake i to reeti whakawhiti i runga i te Adwords, kei reira etahi mea hei whakapai ake. Tuatahi, me mohio koe he aha te tere o te hurihanga. Ko te utu whakawhiti i roto i te Google Adwords ko te paheketanga o nga manuhiri ka paato i to panui ka huri. Ka taea e tenei tere hurihanga tetahi mea mai 10% ki 30%. Ko te tere o te huringa pai e toru ki te rima nga wa teitei ake i te toharite o te ahumahi. Hei whakanui ake i to reeti whakawhiti, me whakamatau koe ki nga tuku rereke me te whakamatautau i te rere o to paetukutuku. Ma tenei ka awhina koe ki te mohio he aha te mahi me te aha kaore. I tua atu, Ka taea e koe te whakamahi i te hokohoko ano ki te hopu i nga manuhiri kua whakaatu i to hiahia ki o hua.

Ko te tikanga, me whai nga kaiwhakatairanga katoa mo te reiti whakawhiti mo te iti rawa 2.00%. Ko te tikanga mo ia 100 manuhiri paetukutuku, kia rua kia whakakīia he puka whakapā. Mo nga kamupene B2B, me neke ake i te rua tenei reiti. Mo nga paetukutuku e-hokohoko, kia rua nga ota mo ia rau manuhiri. Heoi ano, tera ano etahi ahuatanga ka kore te manuhiri e whakaki i tetahi puka, engari me tatau tonu te hurihanga. Ahakoa te take, ko te nui o te huringa i runga i te Adwords ka piki ake to pakihi me te whakanui i to ROI.

Ko tetahi atu mea nui ki te whakapai ake i te tere o te huringa ko te aro ki o kaihoko pai. Ma te arotahi ki te hunga whakarongo tika, ka taea e koe te hopu i te raro o te waka korirangi e rapu ana koe. Ahakoa he maha nga kaihokohoko e whakapau moni ana ki te panui, he iti noa te ōrau ka huri. Mena ka aro koe ki te hunga whakarongo tika, ka taea e koe te whakanui ake i to moni whiwhi me te whakaiti i o utu. Ina kei a koe nga kaihoko tika, ka piki ake to reeti whakawhiti!

Te rangahau kupu matua

Ki te hiahia koe kia whai hua to kaupapa whakatairanga, he mea nui kia mohio ki te hiranga o te rangahau kupu matua. Ko te kowhiringa kupu matua he ka moumou to wa me to whakapau kaha, i te mea kaore pea nga tangata e rapu ana i to hua. Ma te whakamahi i tetahi huinga kupu matua ka tino eke koe ki to hunga whakarongo. Anei etahi tohutohu kia ngawari to mahi rangahau kupu matua. – Ako mo te tangata kaihoko. Ko te tangata kaihoko he roopu kupu matua e tohu ana i nga hiahia rapu rite. Ka taea e ia te awhina i a koe ki te aro ki tetahi hunga whakarongo, me nga mahi toi.

– Kia mohio ki to hunga whakarongo. Ko te rangahau kupu matua ka hoatu ki a koe te maaramatanga e hiahia ana koe ki te whakatau i nga hiahia o to hunga whakarongo. Ka awhina ano koe ki te rapu ko nga kupu matua e tino whai kiko ana mo to paetukutuku, a ko tehea te tino whakataetae. Ka whai hua enei korero mo to rautaki ihirangi me to rautaki hokohoko katoa. He maha nga wa, ka rapu nga tangata mo nga otinga i runga ipurangi, me te whakamahi i nga kupumatua e tika ana ka awhina koe ki te aro ki te hunga whakarongo tika. Ko te kaha ake o to ihirangi, te nui ake o nga hokohoko ka taea e koe te tumanako ka whiwhi koe.

– Kia mohio ki to whakataetae. Te whakamahi i nga taputapu rangahau kupu matua, ka kitea e koe he aha ta o hunga whakataetae e whai ana me te pehea o te whakataetae. Me whiriwhiri koe i nga kupu matua kaore i te tino whakataetae, i te tino whanui ranei. Whiriwhiria nga niches me te nui o nga waka. Ko nga rerenga korero e tika ana ka kukume i te tini o nga tangata. Ka mutu, whakatauritea o kupu matua ki o hunga whakataetae’ ihirangi me te tūnga. Kia mohio koe ki nga hiahia o to hunga whakarongo, ka taea e koe te timata ki te tuhi korero hei whakatutuki i aua hiahia.

Te hanga i tetahi panui whakahihiri

He mea nui te hanga panui pai ki te hiahia koe kia tu to pakihi mai i era atu. Ko te panui pai me whai take me te whai kiko, me te whakautu i tetahi patai kei te kaipanui mo to hua, ratonga ranei. He ngawari, he wero hoki te hanga panui, na te mea he maha nga aratohu me nga taputapu o te ao matihiko. Anei nga mea e whitu hei maumahara ina hanga he panui angitu:

Whakamahia nga kupu mana – Ko enei nga kupu matua e kukume ana i te kaipanui me te whakahihiko i o raatau hiahia. Te whakamahi i te kupu “koe” i roto i to panui ko tetahi o nga huarahi tino whai hua ki te kukume i to hunga whakarongo. He pai te whakautu a te tangata ki te kape panui e aro ana ki a raatau, kaua ki to pakihi. Ko te “koe” i roto i to kape panui ka aro te kaihoko ki te tangata e panui ana i te panui, a na reira ka piki ake te tupono ka paato ratou ki runga.

I te wa e hanga ana to kape panui, mahara ki te tuhi i te kupu matua akiaki, e whakamarama ana he aha to hua, ratonga ranei kei roto he kupu matua nui mai i to roopu panui. Ma tenei ka awhina i o tohu kounga kupu matua. Mena he maha nga kupumatua kei roto i te roopu, kaua koe e whai mana ki te tuhi i nga tuhinga panui motuhake mo ia tangata. Engari, whakaarohia he aha te kaupapa whanui o te roopu panui, me te tuhi kuputuhi huri noa i nga kupu matua e ahua tino tika ana ki te roopu panui.

Mena he hou koe ki te Adwords, this quick guide will cover the basics: Te rangahau kupu matua, Campaign types, CPC bids, me nga kupumatua kino. I muri i te panui i tenei tuhinga, you’ll be ready to launch your first AdWords campaign! Keep reading for tips and tricks on how to make your campaign a success. You’ll have more confidence than ever! So get started! And don’t forget to check out our other Adwords guides and how-to articles for more tips and tricks.

Te rangahau kupu matua

One of the best ways to find relevant keywords is to use a tool such as Bing’s keyword tool. Ko Bing te tuarua o nga miihini rapu nui rawa atu i te ao, processing over 12,000 million searches each month. This tool will give you lists of keyword suggestions based on your chosen keywords. Use these lists to create content, increasing your chances of attracting new visitors. You can also use these lists to develop new content, such as a blog post or a video.

Keyword research is the process of identifying keywords that people use to search for your products or services. Ma te mahi i tenei, you’ll learn about what topics are popular and what types of content people are searching for. Knowing which keywords are popular among your target audience will help you determine what types of content to produce. Once you have your list of keywords, you can target these keywords with ad copywriting, social media marketing, and other strategies.

When researching keywords, you’ll want to focus on those that are more specific than general ones. He ngawari te take: if a keyword is broad, it’s unlikely to reach your target audience. If you use generalized keywords, you’ll likely waste time and money. Broad keywords, i tetahi atu ringa, won’t bring in much traffic. When you find specific keywords, your online presence will be successful. A well-crafted keyword list will allow you to target a specific audience with the right content.

There are several free and premium keyword tools that can help you with your search for specific keywords. Moz’s Keyword Explorer is one such tool, and it offers free and premium versions. Larry Kim’s review of Moz’s Keyword Explorer can give you an idea of how useful Moz’s Keyword Explorer is. SEMrush is another good keyword tool with a free and paid version. You can try both of them before you make a final decision.

Campaign type

There are many ways to maximize your advertising budget through the use of the different Campaign types available in Adwords. When the searcher types a generic term, a search engine will suggest Morphe brushes to the user. This type of search is great for brands that have high brand awareness, because the intent is for the searcher to become a customer. While the rewards of this type of campaign are high, it’s not as easy to convert those searchers into customers. Hei tauira, when someone searches for “Morphe brushes,” an ad will pop up for the best-selling Morphe brushes. The same can be said of eyeshadow palettes.

Another campaign type is a contextual campaign, which places your ads on similar websites. This campaign type is particularly useful for local businesses. This type of ad displays relevant business insights in the form of interactive graphics. You can choose where to target and how long you want your ads to run for. This type of ad can boost your brand’s exposure and increase the effectiveness of remarketing. If you’re running an infographic campaign, your ads will be placed on similar websites.

There are other ways to boost the effectiveness of your Adwords campaign. A branded search campaign can help you gain valuable insight into what your audience is searching for. Branded search campaigns can also help you generate leads and higher-funnel objectives. Hei tauira, you can run an ad for your business’s website, and then use the URL of the landing page to drive more traffic. This is a good way to attract new visitors and increase your conversion rate.

tono CPC

You may be wondering how to lower your CPC bid for Adwords to increase profits. While this is the most obvious way to do so, it is only one of the many options. You should also consider reducing other aspects of your campaign. Using Pathvisit is an all-in-one marketing tool that can track phone calls, convert more visitors, and generate marketing reports. By lowering your CPC bid, you can increase your chances of seeing a higher ROI and less ad waste.

Depending on your budget, you can set a maximum CPC bid for each keyword or ad group. You can manually adjust your bids, or use an automated bidding option. Manual bidding allows you to set the maximum amount you are willing to spend on a particular keyword or ad group. This allows you to manage your budget and get more strategic with your advertising ROI and business objective targets. There are several advantages to using manual bidding.

While most AdWords users use CPC bidding for their campaigns, you may also want to consider using the alternative – CPM. While CPC bidding is the default setting for a PPC campaign, CPM is the best option if you want your ads to be visible on the top pages of search engines. When it comes to controlling costs, CPC is the foundational metric. It will vary for different campaigns and ads.

As with any other advertising method, daily budgeting is crucial. If you have never advertised online before, a first-time Google Adwords campaign should start in the $20 – $50 range, and then adjust as needed. As you continue to monitor the results, you can change your budget at any time. Using Google AdWord Tools can help you adjust your daily budget to optimize your campaigns. If you have any difficulty adjusting your bid, Google AdWords Grader is the best tool to help you make the best decisions for your business.

Kupumatua kino

One way to increase your ad’s relevance is to include negative keywords in your PPC campaigns. These keywords do not automatically associate with the same query. They should include synonyms, singular and plural versions, and other variations of the word. Hei tauira, if you’re trying to rank for “mountain,” your negative keyword campaign should also include variations such as mountaine and mountain. Heoi ano, negative keywords do not automatically work the same way as search campaigns, so be sure to test a number of approaches.

To make the most out of this strategy, you need to know what terms people are typing in a search engine and which ones are irrelevant to your business. The Search Query report in Adwords will let you know what terms people are typing in before they actually get to your website. Once you know what negative keywords your visitors are typing into the search box, you can then choose to include them in your ad campaign.

Ma te whakamahi i nga kupu matua kino, you can improve your overall search intent by excluding irrelevant search terms. You can also exclude ad text for “red rocks” or similar options. The overall effect of using negative keywords is to drill down to your target audience and increase your return on investment. Learn how to use them in AdWords by reading this article. You’ll see how negative keywords can increase your profitability in just a few weeks.

Using negative keywords in Adwords will not only improve your ad’s effectiveness, but they’ll also save you money by lowering your cost per click (CPC). By reducing the number of non-converting clicks, you’ll save money that you can put towards more effective campaigns. But the main benefit of using negative keywords is that they will help you improve your conversion rates and minimize bounce rates.

Competitive intelligence

The benefits of competitive intelligence for your business go far beyond just understanding your competitors. It helps you determine their unique selling proposition, te hunga whakarongo, pricing plans, me etahi atu. Competitive intelligence helps you make data-driven decisions that can make your advertisements, campaigns, and sales pitches more effective. These insights can help you improve the quality of your advertisements and marketing campaigns, as well as identify new opportunities and threats that can boost your profits. Let’s look at some examples of competitive intelligence.

Getting competitive intelligence means knowing your competitors’ key strategies, how they approach advertising, and which tactics they use to increase their bottom lines. With over 4.9 billion internet users, staying one step ahead of your competition is critical for business success. According to Crayon’s ‘State of Market Intelligence,’ 77% of businesses cite competitive intelligence as an important factor in winning market share. Competitive intelligence is also useful for brands that are looking to increase revenue as fast as possible.

Another way to gather competitive intelligence for your Adwords campaign is to monitor your competition. A good competitive intelligence tool will let you compare the content your competitors are sharing and will notify you when new content is published. Hei tauira, BuzzSumo is an excellent competitor research tool, as it will help you determine what types of content your competitors are using to reach consumers. This competitive intelligence tool is trusted by companies like HubSpot, Expedia, and The Telegraph. It can help you find out how competitors use content to generate traffic and conversions.

A top level competitive landscape spreadsheet will contain information about individual metrics, company names, branded ads, and non-branded ads. It should also contain additional tabs covering relevant keywords, pānuitanga, wharangi taunga, me etahi atu. If you’re looking for specific competitors running tests, you can drill down to see which of their ads and landing pages are performing well. You can then start comparing your own results against theirs. If you’re using Adwords for PPC, you’ll have an edge over your competitors if you know what you’re doing.

He maha nga huarahi hei whakarite i to putea Adwords. Kei runga i o whainga, ka taea e koe te whakamahi i tetahi o nga hanganga e whai ake nei: Te whainga kaupapa whakatairanga, Pūnaha tuku, me te Utu. Ko te whakamatautau wehe he whiringa ano. Ina oti i a koe te whakatakotoranga pai mo to kaupapa whakatairanga, kua tae ki te wa ki te whakatau me pehea te whakapau i to tahua panui. Kei raro nei etahi tohutohu hei awhina i a koe ki te timata. Hei hanga i nga kaupapa whakatairanga tino whai hua, panuitia tenei aratohu.

Utu

He rereke te utu mo te Adwords i runga i te maha o nga taurangi. Ko te utu toharite kei a tawhio noa $1 ki $5 mo ia panui, ahakoa he iti rawa nga utu mo te Whatunga Whakaatu. He nui ake te utu o etahi kupu matua i etahi atu, me te whakataetae i roto i te maakete ka pa ki te utu. Ko nga kupu matua Adwords he nui ake te utu atu i te toharite, me te nuinga o nga wa no nga maakete tino whakataetae, penei i nga umanga ture me nga umanga inihua. Heoi ano, ahakoa nga utu nui ake, Ko te Adwords te huarahi pai ki te maakete i to pakihi ipurangi.

Ahakoa kaore a CPC e whakaatu ana i a ia ano, he timatanga pai mo te mohio ki te utu o Adwords. Ko tetahi atu inenga whai hua ko te CPM, utu-ia-mano ranei nga whakaaturanga. Ma tenei inenga ka whai whakaaro koe mo te nui o to whakapaunga mo te panui, a he pai mo nga kaupapa CPC me CPM. He mea nui nga tohu tohu ki te whakatu i tetahi kaupapa hokohoko mo te wa roa.

Ko te utu mo te Adwords ko te moni o to utu mo ia panui (CPC) me te utu mo ia mano whakaaturanga (CPM). Ko tenei moni kaore e uru ki era atu utu, penei i to manaaki paetukutuku, engari e tohu ana i to tahua katoa. Ko te whakarite i te tahua o ia ra me te utu nui ka awhina koe ki te whakahaere i to utu. Ka taea hoki e koe te whakarite tono ki te taumata kupu matua, roopu roopu panui ranei. Ko etahi atu inenga whaihua hei aroturuki ko te waahi toharite, e whakaatu ana ki a koe me pehea te noho o to panui ki roto i era atu panui. Mena kaore koe i te tino mohio me pehea te whakarite i o tono, Ka taea e koe te whakamahi i nga tirohanga Auction ki te kite e hia nga utu a etahi atu kaihoko.

I tua atu i to tahua, ka pa ano to whakatauranga kounga ki te utu o Adwords. Ka tatauhia e Google te utu mo te kaupapa Adwords i runga i te maha o nga kaihokohoko he panui mo tetahi kupu matua motuhake. Ko te teitei o to whakatauranga kounga, ka iti ake te utu mo ia panui. I tetahi atu ringa, mena he kino to whakatauranga kounga, ka nui ake te utu i to whakataetae. Na, he mea nui kia mohio koe ki to putea mo Adwords kia noho tonu koe ki roto ka kite i nga hua pai.

Pūnaha tuku

Ko nga huringa ki te punaha tuku me te punaha taurite i roto i te Adwords he maha nga kaititiro e tawai ana ki a Google. I mua, Ka taea e te kaihokohoko hotera te tuku tono mo te kupu “hotera,” te whakarite ka puta tana panui ki runga ake o nga SERPs. Ko te tikanga ka puta a raatau panui i roto i nga kianga kei roto te kupu “hotera.” I mohiotia tenei ko te whakataetae whanui. Engari inaianei, me nga huringa a Google, kua kore e tino wehe nga punaha e rua.

He maha nga rautaki e waatea ana hei whakanui ake i o pao i roto i te tahua. He pai enei rautaki ki te hiahia koe ki te whakanui ake i to reeti hurihanga me te rapu i etahi atu rōrahi. Engari kia mohio koe kei ia momo rautaki tuku tono ona ake painga. Kua whakarārangitia i raro nei ngā momo pūnaha tuku utu matua e toru me o rātou painga. Mena he hou koe ki te Adwords, Ko to whiringa pai ko te whakamatau i te rautaki Whakanuia Nga Huringa, ka whakatika aunoa i nga tono ki te whakanui i nga huringa.

Ko nga rautaki tuku aunoa ka whakakore i nga mahi panui utu, engari ka taea tonu e koe nga hua pai ake ma nga tikanga a-ringa. Ko te tuku he moni e pai ana koe ki te utu mo tetahi kupu matua motuhake. Engari kia maumahara kaore te tono e whakatau i to tuunga; Kaore a Google e hiahia ki te tuku i te waahi o runga ki te tangata e whakapau moni ana ki te kupu matua. Koinei te take me panui koe mo te punaha hokohoko i mua i te whakamahi.

Ko te tuku a-ringa ka taea e koe te whakahaere i te nui o te tono mo ia panui. Ka taea e koe te whakamahi i te Pūnaha Tono ki te tapahi i to tahua ina kore e pai te mahi o nga panui. Hei tauira, mena he tino rongonui to hua, ka hiahia pea koe ki te whakamahi i te taurite whanui hei utu mo te taurite tika. Ko te whakataetae whanui he pai ake mo nga rapunga whanui, engari he iti ake te utu. He rereke, ka taea e koe te kowhiri i te taurite tika, te orite kupu ranei.

Te whainga kaupapa whakatairanga

He maha nga huarahi ki te whakarite i tetahi kaupapa whakatairanga i roto i a Google Adwords. Ka taea e koe te whakarite i te tahua o ia ra, e rite ana ki to haumi kaupapa whakatairanga ia marama. Na, wehea taua tau ki te maha o nga ra o te marama. Ina kua whakatauhia e koe to tahua o ia ra, ka taea e koe te whakarite i to rautaki tuku utu. I tua atu, Ka taea te whakarite i nga whaainga whakatairanga mo nga momo hokohoko rereke. Kei runga i o whaainga kaupapa whakatairanga, ka taea e koe te whiriwhiri ki te aro ki nga waahi motuhake, ki nga kaitoro motuhake ranei.

Ko te kaupapa whakatairanga te kaupapa matua o te kaupapa whakahau katoa. Ko te whainga kia marama te whakaatu i nga mea hei whakarereke kia angitu ai te kaupapa. Kia rite te poto ka taea, a me tuhi kia marama ai te hunga katoa e uru ana ki te kaupapa whakahau. Ko te whainga me tino motuhake, ka taea, me te kiko. Ka awhina tenei ki te whakatau i nga rauemi e hiahiatia ana hei whakatutuki i taua whainga. Te whakamahi i nga ariā o te huringa, ka taea e koe te whakarite i nga whainga whaitake mo to pakanga.

Wehea nga panui whakamatautau

E rua nga waahanga matua ki te wehewehe-whakamatautau i o panui i roto i nga Adwords a Google. Tuatahi, Me hanga e koe etahi panui rereke e rua ka maka ki roto i to roopu panui. Na, ka hiahia koe ki te paato i ia mea kia kite ko wai te mea pai ake. Ka taea e koe te kite ko tehea putanga o to panui he pai ake. Kia whai hua te whakamatautau-wehenga ka taea, whai i nga kaupae i raro nei.

Waihangahia nga huinga panui rereke e rua ka whakatauhia he putea mo ia panui. Ka iti ake te utu o tetahi panui, ko tetahi atu ka nui ake te utu. Hei whakatau i to putea panui, ka taea e koe te whakamahi i te tatauranga tahua kaupapa whakatairanga. Na te mea he utu nui nga whakamatautau wehewehe, ka mutu koe ki te ngaro etahi moni, engari ka mohio ano koe mena kei te mahi o huinga panui. Mena he rite nga huinga panui e rua, kia rite ki te whakatika i to tahua moni.

I muri i to kowhiringa e rua nga roopu panui, whiriwhiria te mea ka nui ake te nui o nga pao. Ka korero a Google ki a koe ko wai te mea angitu ake. Mena ka whiwhi to panui tuatahi i te nuinga o nga pao, katahi he tohu pai. Engari ko te roopu panui tuarua he iti ake te reeti panui. Ka hiahia koe ki te whakaheke i to tono ina hiahia koe ki te kite i te CTR teitei rawa mai i tera atu roopu panui. Tenei ara, ka taea e koe te whakamatautau i te paanga o o panui ki o huringa.

Ko tetahi atu huarahi ki te wehe-whakamatautau i nga panui Facebook ma te whakatika i to kaupapa whakatairanga. Hei mahi i tenei, whakatikahia o huinga panui ka kowhiri i te paatene Ritua. Ka hanga aunoatia e Facebook he huinga panui hou me nga huringa ka whakahoki i te mea taketake. Ka haere te whakamatautau wehewehe kia whakaritea e koe kia mutu. Mena kua angitu to whakamatautau wehewehe, me haere tonu koe i te pakanga me nga hua o to whakamatautau. Ka hiahia pea koe ki te wehe i nga panui kia rua, kia toru ranei nga kaupapa motuhake.

KINGI

Ko te panui miihini rapu he tikanga utu-utu mo te eke ki nga tumanakohanga tika i te wa tika. Ka nui ake te aroturuki, ka taea e koe te whakatau ko wai nga panui, kupu rapu ranei i puta mai nga hoko. Heoi ano, me mohio nga kaihokohoko ki te whakanui i te ROI ma te whiriwhiri i nga kupu matua tika, te tohatoha i te putea tika me te whakarereke i nga rautaki ina tika. Ko tenei tuhinga e korero ana i etahi mea nui hei maumahara ki te whakanui i te ROI me te Adwords. Pānuihia kia ako atu.

I te tatau i te ROI o Adwords, he mea nui kia mahara ko nga paohanga paetukutuku kaore i te whakamaori i nga wa katoa ki nga hoko. Me whai koe i nga huringa ki te tatau i te ROI o Adwords. Ka taea tenei ma te waea waea, me te whai kia tae ra ano te manuhiri ki te whiringa toa “Tēnā koe” wharangi. Ka rite ki tetahi kaupapa hokohoko, ka whakawhirinaki te ROI ki te maha o nga manuhiri ka peia e o panui ki to paetukutuku. Hei mahi i tenei, me whiriwhiri kupumatua me te hiahia hoko.

Hei whakapai ake i to ROI o Adwords, whakaarohia te taapiri i nga taapiri ki o panui. Ma te whakamahi i nga toronga wharangi taunga ka awhina koe ki te kukume atu i nga manuhiri e whaaia ana. I tua atu i te toronga kupu matua, Ka taea hoki e koe te whakamahi i nga korero, i nga toronga waahi ranei. Ko te mea whakamutunga ka taapiri he paatene waea ora ki to paetukutuku. Ka taea hoki e koe te whakamahi i nga arotake me nga hononga pae ki te arahi i nga tangata ki nga wharangi e pa ana. Me whakamatau koe i nga whiringa rereke i mua i te whakatau ki nga mea tika. Ki te hiahia koe ki te whakanui i te ROI, kia mohio ki te whakamatautau i nga mea katoa.

Ka taea e Google Analytics te tohu aunoa i nga kaupapa Adwords me te tohu-aunoa. Ma nga purongo e whakaatu ki a koe te ROI o nga kaupapa Adwords. Me kawemai ano e koe o raraunga utu mai i nga ratonga hokohoko utu ki a Google Analytics hei aroturuki i o raatau mahi. Ma te mahi i tenei ka awhina koe ki te aro turuki i o utu panui, moni whiwhi me te ROI. Ma enei korero ka taea e koe te whakatau pai ake mo te waahi hei haumi i to moni. A he timatanga noa tenei. Ka taea e koe te whai i te ROI o Adwords ma te whai i enei aratohu.

When you set up your campaign, Google will create ad groups for you. These will make managing your ads easier. Each ad group contains one ad, one or several keywords, and either broad match or phrase match. Google sets your keyword to broad match so that users can type in your keywords anywhere. Ko te tikanga, this works out to be the best match. You will then want to adjust the cost per click, utu mo ia whakaaturanga, and cost per acquisition to suit your budget and goals.

Utu mo ia panui

The ideal cost per click for Adwords is determined by determining your target ROI. Mo te nuinga o nga pakihi, five cents per click is sufficient. Another way to express this is cost per acquisition, ranei 20% of revenue. To maximize ROI, consider cross-selling your existing customers to increase the average value of each sale. To determine how to target your CPC, use the conversion rate chart below. Using this chart, you can decide what to bid for each keyword and ad.

The most effective way to lower your CPC is to target long-tail keywords. These keywords have low search volume and are less likely to attract irrelevant searches. These keywords also tend to have a higher Quality Score, which is an indication of relevance and a low cost per click. Adwords CPC is based on the industry you are in and competition levels. The more competitive your industry, teitei ake te CPC.

There are several methods for setting maximum CPCs, including automatic and manual bidding. Manual cost-per-click bidding is the most common type of CPC. The manual method involves adjusting the maximum CPC manually, whereas automated bidding uses a software that automatically adjusts the maximum CPC for you. If you’re unsure of which method is right for your business, Google offers some tips. But whichever one you choose, you should follow the recommendations from your Google-certified agency.

Pay-per-click advertising is based on an auction system. As the publisher lists pay-per-click rates, advertisers are free to choose which one suits their budget best. I te nuinga, the higher the value of a click, ka nui ake te utu mo ia panui. Heoi ano, you can negotiate with your publisher to negotiate for a lower cost per click, especially if you’re signing a long-term or valuable contract.

While cost-per-click varies greatly, the average amount for a single click is around $1 ki $2 in Google AdWords. I te whatunga whakaatu, average CPCs are under a dollar. Depending on the competition, you can spend as much as $50 mo ia panui. Hei tauira, a real estate business can spend $10000 ki $10000 on Adwords each year. Heoi ano, if you’re looking for a new client, you can spend as little as $40 mo ia panui.

Kupumatua kino

You can keep costs down by using negative keywords in your Adwords campaigns. It is important to remember that not all search queries are relevant to your campaign, so you should add negative keywords to your ad groups and campaigns. If you’re unsure how to use negative keywords, read on for a step-by-step guide. There are many ways to use negative keywords in Adwords. Here are some ways to use them.

One of the best ways to find negative keywords is to do a Google search. Simply type in the term you’re trying to target and see what comes up. You’ll then need to add any search terms that are not related to your campaign to your negative keyword list. If you’re unsure of which negative keywords to add, check your Google Search Console or analytics for a list of all negative keywords. Once you’ve added negative keywords to your Adwords campaign, you’ll have a list of unrelated ads to avoid.

Another way to improve CTR is to use negative keywords. Using negative keywords will ensure that your ads appear against relevant search terms, reducing the number of wasted clicks. It will also increase the proportion of relevant visitors to your campaign and improve ROAS. The final benefit of using negative keywords is that you won’t be paying for advertisements that don’t match your product or service. That means you can save money on your advertising budget.

Using negative keywords in Adwords can save you time and money by blocking irrelevant searches. You can create negative keywords that are as relevant to your product as your desired keyword. Hei tauira, if you want to sell free health-related products, use the word ‘free’. People searching for free health care or jobs might not be in your target market. Using negative keywords is a great way to keep wasted budget under control.

Cost per impression

Cost per impression (CPM) is a key metric to track in online advertising. This metric measures the cost of advertising campaigns, and is often used for media selection. It is a great way to track high-level awareness of a company and determine how much to bid for different types of advertising. I te nuinga o nga wa, CPM can be used to estimate the effectiveness of a marketing campaign. Aside from being an important metric to track, CPM also helps advertisers determine which platforms are more effective for achieving their goals.

CPMs have increased since Q3 2017 but have not fluctuated much since then. I te toharite, advertisers paid $2.80 per thousand impressions in Q1 2018, a modest but steady increase. As of Q1 2018, advertisers paid $2.8 per thousand impressions, up a dollar from Q1 2017. He rereke, CPCs on the Google Display Network were back at $0.75 mo ia panui, or about 20 cents higher than in Q4 2017.

While free Ad impressions are more effective than those of paid ads, they’re not worth the expense. These “unknown” searches happen on a daily basis. This means that Google cannot predict a searcher’s intent, but it can estimate the frequency of certain keywords, penei “car insurance,” and then optimize its ads based on those keywords. Na, advertisers only pay for the clicks they receive.

While CPCs on social media platforms vary, the cost per impression is typically not overly high. Hei tauira, Facebook’s CPC is $0.51 per impression, while LinkedIn’s CPC is $3.30. Social media platforms such as Instagram and Twitter are less expensive, with an average CPC of $0.70 ki $0.71 per impression. These ads will only display if the budget is refreshed daily. Tenei ara, advertisers don’t have to worry about overspends or spending more than they need to.

Utu mo ia hoko

One of the most important factors to consider when bidding for advertising on Adwords is the cost per acquisition. It can range anywhere from a few dollars to less than $100, and the average CPA is $0.88. The reason this figure is so low is because most advertisers will not bid very high on their advertisements. Hei tauira, if holiday socks cost $3, tuku tuku $5 for that term would be very ineffective.

While it is important to know how much your ad campaigns are costing you, it is possible to calculate a CPA based on your conversions. Whether or not a conversion actually occurs is difficult to determine, but it can be done by tracking form fills and demo signups. Heoi ano, there is no universal standard for determining cost per acquisition, and each online business will have a different product, price, tawhē, utu whakahaere, and ad campaign.

Utu mo ia hoko, or CPA, refers to the amount of money that an advertiser spends on each conversion that is generated by their ads. This includes sales, pakō, forms, newsletter subscriptions, and other forms. Advertisers will generally negotiate this rate with ad networks, but it should be noted that not all will agree to it. Once you have negotiated a price with an advertiser, the cost per acquisition can be determined.

Cost per acquisition is another important metric to track in the advertising process. When deciding to spend money on CPA, you’ll need to determine how much money you’ll need to spend to generate a sales transaction. AdWords users can measure the success of their ads by evaluating how much they cost in terms of the amount of conversions that each ad generates. The cost per acquisition is often correlated with a specific marketing channel, so the higher the CPA, the more the advertiser will profit.

Ka taea e koe te whakamahi i te Google Adwords ki te panui i to paetukutuku. He tino ngawari te tukanga: me hanga e koe he kaute, whiriwhiria etahi kupumatua e tika ana, ka timata ki te tuku tono mo ratou. Anei me pehea te arotau i to reeti paato ka tiimata ki te panui i to paetukutuku! Ko te tumanako ka awhina tenei tuhinga ki a koe ki te tiimata me te Adwords. Ki te kore, Ka taea e koe te ako ake mo nga kaupapa o te panui i runga i a Google i tenei tuhinga. Tae noa ki te wa e whai ake nei, tono koa!

Panuitanga i runga i a Google

Ka taea e koe te panui i runga i te punaha Adwords a Google ma te tuku i nga kupu matua e pa ana ki to pakihi. Ka puta to panui ina rapu nga kaihoko pea ki a Google mo nga kupu matua e hiahia ana koe ki te whai. Ka whakatauhia e Google ko wai nga panui ka puta ki tana wharangi hua rapu, me te teitei ake o to utu, ka teitei ake to panui. Ko te mea nui ko te hopu i nga kaihoko pea’ kanohi me te whakatenatena ia ratou ki te panui i to panui. Kua whakarārangihia i raro nei nga tohutohu kia whai hua ake ai to panui.

Ka tino whai hua nga panui i runga i a Google mena ka whai hua to hua, ratonga ranei ki nga kaihoko’ hiahia. Ko tenei momo panui ka taea te aro nui ki to hunga whakarongo ma te waahi, tau, me nga kupu matua. Ka tukuna ano e Google nga panui kua whakaritea i runga i te waa o te ra. Ko te nuinga o nga pakihi ka whakamahi i a raatau panui i nga ra o te wiki, mai 8 AM ki 5 PM. Kaore ratou e whakahaere panui i nga wiki, engari i nga ra o te wiki, ka taea e koe te aro ki to panui ki nga kaihoko pea i runga i te waa kei te ipurangi.

I te wa e whakamahi ana i a Google Adwords, e rua nga momo panui. Ko te momo tuatahi ko te Rapu, e whakaatu ana i to panui i nga wa e rapu ana tetahi mo to hua, ratonga ranei. He iti te utu o nga panui whakaatu, engari kaore i te rite ki nga panui rapu rapu. Ko nga kupu matua nga kupu rapu ka patohia e te tangata ki a Google hei kimi hua, ratonga ranei. I te nuinga o nga wa, Ka tuku a Google ki a koe ki te whakamahi i nga kupu matua tekau ma rima, engari ka taea e koe te whakanui ake i nga tau i muri mai.

Mo te pakihi iti, Ka taea e te panui utu-ia-paanui te otinga pai. No te mea me utu noa koe mo ia paato, utu-ia-paanui te utu nui, engari ka hangaia e nga kaiwhakatairanga mohio a raatau kaupapa ki te kukume i nga waka whai mana ki o raatau paetukutuku. Ma tenei ka piki ake o raatau hoko. A mena kei te timata noa to pakihi, he pai te tirotiro i tenei tikanga. Engari kia mahara kaore koe i te pai ki a koe ina tae mai ki te arotautanga rapu rauropi (SEO).

Te tuku i nga kupumatua

Ka timata koe ki te tuku i nga kupu matua i roto i te Adwords, me aro koe ki to CTR (paato i te reiti) pūrongo. Ka awhina tenei purongo ki a koe ki te aromatawai i nga whakaaro hou me te whakatika i to tono. I tua atu, me aroturuki tonu koe i to rautaki. Kei te huri tere nga panui rapu, a me whai tonu koe ki nga ahuatanga hou. Pānuitia atu mo tenei kaupapa, utu ranei i tetahi tohunga ki te hapai i o kaupapa. Anei etahi tohutohu hei whakanui ake i to tahua.

Tuatahi, whakatauhia te tahua e pai ana koe ki te whakapau i runga i o panui. Kia mahara ko te nuinga o nga tangata kaore e titiro ki mua i nga hua tuatahi i roto i te rapunga a Google, na he mea nui kia puta ki runga ake o nga SERPs. Ko te moni ka tukuna e koe mo ia kupu matua ka whakatau i te nui o to whakapaunga me te pai o to putanga ki te wharangi tuatahi. Mo ia kupu matua, Ka uru atu a Google ki roto i te hokohoko me te tino utu nui.

Ka taea hoki e koe te whakamahi i nga kupumatua kino hei whakawhāiti i o tono mo nga rapunga kore e whai kiko. Ko nga kupumatua kino he waahanga o te whaainga kino a ka taea e koe te aukati i a koe ki te tuku tono mo nga kupu matua kore e tika ana ki to pakihi.. Tenei ara, ka puta noa o panui i roto i nga patai rapu kei roto nga kupu matua kino. Ko te kino ake o te kupu matua, ka iti ake to utu. Ka taea e koe te kowhiri i nga kupu matua kino i roto i to roopu panui hei whakakore i a raatau mai i to kaupapa.

I te wa e tono ana koe mo nga kupumatua, whakaarohia to kaute kounga. Ka titiro a Google ki nga mea e toru i te wa e arotake ana i nga ihirangi panui me te whai take. Ko te tohu o te kounga teitei he tohu mo te whaitake o te paetukutuku. Ko to ihirangi ka kaha ake te whakaputa waka utu nui, no reira whakaarohia te whakatika i to tono kia rite. I muri i te wa e ora ana o panui, ka whiwhi koe i nga raraunga e pa ana ki te mahi o to pakanga me te whakatika i to tono.

Te hanga panui

He maha nga mea hei maumahara i a koe e hanga ana i nga panui ki Adwords. Mo tetahi mea, me mohio koe ki te hanganga o te papa, me te whakamahi i nga taputapu SEO penei i te Mahere Kupu matua me te enaka a Google ki te rapu kupu matua e tika ana. Na, tuhia to ihirangi panui me te arotau i te panui kia whiwhi i te reiti paatata teitei. Na, whakaputahia i runga i te paetukutuku a Google kia whiwhi i te maha o nga tirohanga me nga panui.

Kia hanga to panui, kia tirohia e koe mo nga hapa wetereo me te takikupu. Ka whakaatu ano a Google i o panui, no reira he mea nui kia kite ko wai te mea e pai ana te mahi. I a koe te toa, wero ki te whakapai ake. Mena kei te raru koe ki te tuhi i to panui, ka taea hoki e koe te titiro ki nga mahi a o hunga whakataetae. Kia mahara kaore koe e whakaaro ki te hanga i te wira – kaore he take ki te tuhi panui mena ka kitea e koe tetahi mea kei waho e mahi ana!

I te wa e hanga ana nga panui mo Adwords, he mea nui kia maumahara ka ngaro ia panui ki te moana o te ihirangi. He iti rawa te tupono ki te tiki i ia tuunga. No reira, he mea nui kia mohio koe ki nga whainga mutunga o o kaihoko i mua i te hanga i o panui. Hei tauira, mena he tohunga to pakihi ki te rongoa hakihaki, ka hiahia koe ki te aro ki nga kaiwhakamahi e rapu ana mo te rongoa hakihaki. Ma te whakamahi i enei whaainga mutunga ka awhina i o panui kia tu mai i te whakataetae.

Te arotau i te reiti pawhiri

He mea nui te whakapai ake i te reeti paato ki te whakanui ake i to hokinga mai mo nga whakapaunga panui. He maha nga wa ka awehia nga reiti panui e te tohu panui, e tohu ana ki te tuunga o te panui i runga i nga hua rapu utu. Ko te teitei ake o te CTR, te pai ake, i te mea he whakaata tika mo te kounga o o panui. I te nuinga, ko te whakapai ake i te CTR ka taea te whakanui i nga huringa me nga hoko i te waa tere. Tuatahi, tirohia to reanga panui ki o hunga whakataetae ahumahi.

Hei whakanui ake i to CTR, tautuhi i nga kupu matua e whakamahia ana e to hunga whakarongo ki te rapu i to paetukutuku. Ko te Google Analytics me te Rapu Rapu he taputapu pai mo tenei. Me mohio kei roto o kupu matua i te url o te panui, ka awhina i nga manuhiri ki te whakatau ko hea ka paato. He mea nui ano te whakamahi i te kape panui kaha. Kia mohio koe ki nga hiahia o to hunga whakarongo me te whakamahi i enei korero ki te hanga kape panui ka akiaki i a raatau ki te mahi.

Kia oti i a koe te whakarite i to hunga whakarongo, ngana ki te wehewehe i o kaupapa whakatairanga. Ma tenei ka taea e koe te aro pai ake i o mahi panui me te whakanui ake i te CTR. He waahanga kei runga i te paetukutuku a Google e kiia ana “Ka patai ano nga Kaiwhakamahi” Ka taea e koe te awhina i a koe ki te aro ki te hunga whakarongo ma te tuku whakaaro e tika ana. Ka whakamahia hoki nga reiti paato ki te ine i te whai huatanga o to kaupapa hokohoko mamati. Ko te iti o te CTR he tohu mo te raru o te kaupapa whakatairanga, karekau ranei o panui e puta ana ina rapu nga kaihoko whai take.

Ki te kore e taea e to panui rapunga te kukume CTR teitei, kua ngaro koe i tetahi waahi nui. Kua tae ki te wa ki te mahi i te taahiraa e whai ake nei. Whakanuia te maero ki te whakapai ake i to CTR me te kaute kounga. Whakamātauria te whakamahi i te whakatenatena me nga rawa ataata hei whakanui ake i to reiti paato. Te whakamahi i nga tikanga penei i te inoculation, ka taea e koe te whakatenatena i to hunga whakarongo kia kite i te rama i te pito o te kauhanga. Ko te whainga mutunga o te whakapati ko te arahi ia ratou ki te whakatau, ki te karanga ranei ki te mahi.

Whakaritea ano

Ko te Retargeting me Adwords he taputapu kaha ki te toro atu ki nga kaihoko hou. He ture kaha a Google mo te kohi korero whaiaro mai i ona kaiwhakamahi, tae atu ki nga nama waea, wāhitau īmēra, me nga nama kaari nama. Ka taea te whakahaere i nga kaupapa hokohoko hou i runga i te whaarangi a Google, taupānga pūkoro, me te pāpāho pāpori. Ka taea e te taputapu retargeting a Google te awhina i nga pakihi ki te toro atu ki nga kaihoko pea ma nga papaaho maha. Ko te huarahi pai ki te timata ko te arotake i nga rautaki e whai ake nei.

Ko te Retargeting me Adwords ka taea te whakamahi ki te aro ki nga kaihoko motuhake i toro atu ki tetahi wharangi motuhake i to paetukutuku. Ka taea e koe te hanga panui whanui e akiaki ana i nga kaihoko ki te tirotiro i to pae, ka taea ranei e koe te hanga i tetahi panui whakahou e whakaatu ana i nga panui ki nga tangata i toro atu ki to pae i mua. Ko te whainga ko te hopu i te aro o nga tangata kua toro atu ki to pae i etahi wa, ahakoa kaore i hokona e ratou tetahi mea.

Ka taea e te Retargeting me Adwords te aro ki nga manuhiri motuhake ma te hanga i te hunga whakarongo e rite ana ki nga tatauranga o tetahi manuhiri paetukutuku.. Ko te hunga whakarongo ka hanga e koe ka kite noa i nga panui e pa ana ki nga hiahia me nga ahuatanga o taua tangata. Kia tutuki ai nga hua pai, me wehe e koe o manuhiri paetukutuku ki nga roopu rereke, te whakamahi i te taupori ki te aro ki o mahi hokohoko ano. Mena he hou koe ki te ao panui, timata ki a Google Adwords.

Retargeting ki Adwords mahi ma te whakatakoto i tetahi waahanga iti o te waehere ki to paetukutuku. Tenei waehere, mohiotia ano he pika, ka noho kore kitea e nga manuhiri o te pae. Ka whakamahia e ia nga pihikete tirotiro ingoamuna ki te whai i to hunga whakarongo puta noa i te paetukutuku. Ma tenei waehere e whakaatu ki a Google Ads te wa e whakaatu ai nga panui ki nga tangata kua toro atu ki to papaanga. He huarahi tino whai hua ki te toro atu ki nga kaihoko pea. He tere, he utu hoki tenei tikanga, a ka taea te whakaputa hua nui.