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He maha nga whakaaro nui ka whakamahi koe i te Adwords mo to paetukutuku. Te mohio ki nga utu, te tono mo nga kupumatua, me te aroturuki i te huringa he mea nui katoa kia whai hua tenei kaupapa hokohoko tuihono. Ko nga korero o tenei tuhinga ka awhina koe ki te timata i te wa poto. Ka taea hoki e koe te whakamahi i nga tohutohu mai i te tuhinga ki te ako atu mo etahi atu waahanga o Adwords. Ka hoatu e tenei tuhinga ki a koe he tirohanga matua mo te tukanga, mai i te rangahau kupu matua ki te tuku tono ki te aroturuki huringa.

Te rangahau kupu matua

Ko tetahi o nga mahi tuatahi i roto i te rangahau kupu matua ko te mohio ki to pakihi. Ma te wetewete i nga patai ka pataihia e to hunga whakarongo, ka taea e koe te hanga ihirangi e pai ana ki a raatau. Ko te huarahi pai ki te kohikohi raraunga mo te rangahau kupu matua ko te ruku ia koe ki to hapori. Whakamahia nga kaiwhaiwhai kupu hei tautuhi he aha nga tangata o to niche e rapu ana. Whakamahia nga korero ki te whakawhanake i nga ihirangi ka pai ki to hunga whakarongo me te whakanui ake i to hokohoko pae. Anei etahi huarahi ki te kohikohi raraunga rangahau kupu matua mo to pakihi.

I muri i to kowhiri i o kupu matua, whakaraupapahia ma te whai take. Kia mohio kei te motuhake ratou ki nga ihirangi o to pae. Whakamahia kia toru, rima ranei nga kupu matua mo ia kupu matua. Arotahi ki nga kohanga motuhake kia pai ake ai to kaupapa. Ano hoki, karohia te whakamahi i nga kupu matua kua makona ki te whakataetae. Ka taea hoki e te rangahau kupu matua te awhina i a koe ki te rapu i nga kaupapa e mau tonu ana i roto i to niche. I te wa e tuhi ana mo te whakaputanga ipurangi, whakamahia te rangahau kupu matua ki te tautuhi i nga kaupapa hou i roto i to umanga.

Mena kei te whakamahi koe i nga panui utu hei whakatairanga i to paetukutuku, He mea nui te rangahau kupu matua. Ko te mohio ki te whanonga rapu a to hunga whakarongo he mea nui mo to pakihi. Whakamahia tenei matauranga ki te tuhi i nga korero e tika ana mo to hunga whakarongo. Kia mahara he rereke nga momo tangata e rapu ana i nga korero rite ki a koe. Mena ka whakamahia e to hunga whakarongo nga kupu rite, ka whai waahi pai ake koe kia kitea i runga i nga SERPs. Ko te painga nui ki te rangahau kupu matua ka taea e koe te whakatau ko wai nga kupu matua e tino whai hua ana mo to kaupapa whakatairanga.

Ko te mohio ki to hunga whakarongo he mea nui mo te whakanui ake i to aroaro ipurangi. Mena ka whakamahi koe i nga kupu matua whanui, ka aro pea koe ki te hunga whakarongo nui atu i to whakaaro. Ma te mohio ki nga hiahia o to hunga whakarongo, ka taea e koe te hanga rarangi kupu matua me nga rautaki hei whakatutuki i o raatau hiahia. Ma te awhina iti mai i te rangahau kupu matua, ka taea e koe te hanga rautaki kia rite ki o hua me o ratonga me o raatau hiahia. Ka miharo koe ki te nui o nga mea ka taea e koe te whakapai ake i te mahinga miihini rapu o to paetukutuku me te whakanui ake i o hoko.

Te tono mo nga kupumatua

Ko te tono mo nga kupu matua i roto i te Adwords ka taea te mahi i te taumata kupu matua, i te taumata roopu panui ranei. He ngawari ake te tono taumata kupu matua, he pai hoki mo te whakanui i te tono mo te hua e hiahiatia ana o te kaupapa. Ka taea hoki te roha kupu matua, ka piki ake te utu mo te roopu panui katoa. Ma te whakamahi i nga roopu panui me te tono kupu matua he ngawari te whakahaere. Ka taea hoki e koe te whakamahi i te tono roopu panui mo nga ra tuatahi o to pakanga ki te whakamatau i nga momo rautaki.

Mo ia kupu matua, Ka taea e koe te whakatika i te nui o te tono ma te whakarereke i te maha o nga panui ka whakaatuhia mo taua kupu matua. Ko te whakanui ake i te tono ki te kupu matua ka pai ake pea to tuunga ki te roopu panui. Waihoki, ko te whakaheke i te utu mo te roopu panui ka whakaiti pea i te utu-ia-whakawhitinga. Me aro turuki ano koe i te wa ki te kati kia pai ai te utu mo te kupu matua. Ko te whainga ko te penapena moni me te kore e patu i nga huringa.

I te wa e tono ana mo te kupu matua i Adwords, ko te moni i utua i runga i te rongonui o te kupu matua. Ko te kupu matua ka kaha ki te akiaki i te maha o nga waka mena ka momo te kairapu rapu i te kupu matua e patai ana. Ko te whiriwhiri kupu matua pai me whai paanga ki te hunga whakarongo. Ma te aro ki te hunga whakarongo tika, ka taea e koe te toro atu ki te hunga whakarongo nui me te hanga i tetahi kaupapa PPC kaha. I tua atu, Ka taea e tetahi umanga tohunga te whakahaere i tetahi kaupapa tono tono kupu matua, penei i a Deksia.

Ina kua arotau koe i to panui, te aro turuki i nga hua me te whakarereke i nga mea e tika ana. Ina whakahaere koe i nga panui utu, kia kaha ki te aro ki nga kupu matua e tika ana me te arotake i a raatau mahi i ia wa kia pai ai nga hua. Ma te whai i nga tohutohu i runga ake nei, ka tika koe ki te eke ki o whainga. Me mahara noa kia whai take to whainga me te whakatutuki. Me mahara noa ki te whakatika i o tono mena e tika ana.

Nga utu

Ko nga kupumatua AdWords tino utu nui ko nga mea e uru ana ki nga putea me nga umanga e whakahaere ana i nga moni nui. Ko etahi o nga kupu matua utu nui i runga i a Google ko te matauranga me te “tohu,” e rua nga waahanga ka kiia he tino whakataetae. Ko nga tangata e titiro ana ki te pakaru ki te umanga matauranga me te maimoatanga me tumanako ki nga CPC teitei. Ko nga kamupene e mahi ana i nga mahi hauora me nga rongoa me mohio ano ki tenei. I tua atu i te hauora, Ko nga kamupene inihua me nga umanga putea e whakapau kaha ana ki a AdWords.

Ko tetahi atu take ki te whakaaro i te wa e tatau ana i te utu mo te Adwords ko te reeti whakawhiti. Ko te utu whakawhiti he paheketanga o te utu o te paato ka puta he mahi. Hei tauira, ki te pao tetahi ki te hono ki te haina mo te ohaurunga imeera, Ka taea e tetahi kaiwhakamahi AdWords te hanga i tetahi waehere ahurei hei whai i nga ohaurunga imeera mo taua manuhiri. Ka tukuna e tenei waehere nga pings i ia wa ki nga tūmau AdWords hei whakatika i nga raraunga. Kia whakahiatohia nga raraunga, ka wehewehea te utu mo ia huringa ki te tapeke o nga pao.

He rereke nga utu toharite mo te panui, ka whakawhirinaki ki te kupu matua me te ahumahi. I te whatunga rapu, kei te tata tonu nga CPC toharite $2.32. I te whatunga whakaatu, ko ratou $0.58. Mo etahi atu korero mo enei inenga, tirohia ta maatau tuhinga ine AdWords. Ko tetahi huarahi ki te penapena moni i runga i te AdWords ko te whakamahi i nga kupumatua he nui te Tohu Kounga. Ko nga kupumatua Kaute Kounga Nui ka pai ake nga tohu panui me te penapena moni.

Mena kei te whakahaere koe i te kaupapa PPC me Google, he mea nui kia mohio koe ki te utu mo ia panui. He huinga taputapu a Google hei awhina i nga pakihi ki te aro turuki me te ine i te whai huatanga o a raatau panui. Kei roto i tenei ko te rorohiko Google Analytics ake, e ine ana i te utu mo ia panui. Engari i mua i to whakatau ki te whakamahi i tenei taputapu, kia mohio kei te tino mohio koe ki te utu me te roa o ia pakanga. I tua atu, ka whakatauhia pea e te tahua hokohoko a te kamupene te nui o nga moni e utu ana ki te whakamahi i nga panui PPC.

Aroturuki faafariuraa

He maha nga painga o te aroturuki i te huringa i roto i te AdWords. Tuatahi, ka taea e ia te whakanui ake i o tau hurihanga, ma te nama i te panui whakamutunga me te ra tauwhitinga. Tuarua, ka taea e koe te whai i nga huringa-muri, ko nga huringa kaore ano i puta i te wiki tuatahi o te tirotiro i nga tatauranga. Mo tenei, ka hiahia koe ki te hanga pihikete aroturuki kia toru tekau nga ra te roa. Ko te roa o te pihikete, te pai ake, na te mea ka awhina koe ki te whai i nga huringa katoa i mahia.

I te wa e whakatuu ana i te Paetukutuku, Waea atu ranei i nga huringa i runga i te Pae, ka hiahia koe ki te taea te Tiro-i roto i te matapihi faafariuraa. Ko tenei tautuhinga ka whai i nga manuhiri e tiro ana i to panui engari kaua e paato. Ka hoki mai pea enei tangata ka huri. Ka taea e koe te whakarite i te wa i waenga i te tirohanga me te huringa ki hea mai i te ra kotahi ki te 30 nga ra. Ka taea hoki e koe te kowhiri i tetahi uara Ritenga, ka whai i nga manuhiri mo nga wa roa. Hei aroturuki i nga huringa, ka hiahia koe ki te mohio ko wai nga panui ka nui ake te hokohoko.

Ka taea te whakarite i te aroturuki hurihanga i Adwords ki te ine i te maha o nga waea waea ka puta i muri i te panui i to panui. Ka taea e koe te whiriwhiri mai i nga momo whiringa i runga i te ahua o to huringa. Nga huringa paetukutuku, hei tauira, whakaurua nga hoko me nga rehitatanga. Waea waea, i tetahi atu ringa, Ka taea te whakauru i nga waea waea i ahu mai i to panui ka mutu ki te waea a te kaihoko. Mo enei momo hurihanga, ka hiahia koe i te tau waea mo te tahuri ki te aroturuki.

Ko te Aroturuki Tahuritanga i roto i te AdWords kaore e mahi me nga kaihoko karekau he pihikete. Ahakoa te nuinga o nga kaiwhakamahi ipurangi e tirotiro ana me nga pihikete kua whakahohea, ka taea tonu e ratou te whakakore i te pihikete aroturuki. Ka taea hoki e koe te whakamahi i te mono aroturuki huringa i roto i te AdWords hei huri i te waehere huringa. Mena kei te raru tonu koe, whakaaro ki te whakapā atu ki tetahi umanga panui, ki tetahi kaiwhakawhanake paetukutuku ranei. Ka koa ratou ki te awhina.

Kupumatua kino

Kua rongo pea koe mo nga kupu matua kino i roto i te Adwords, engari me pehea e whakamahia ai e koe? He aha te huarahi pai ki te whakamahi? Kaati, he tino ngawari. Tuatahi, me hanga e koe he huinga tiritahi o nga kupu matua kino. Na, Ka taea e koe te timata ki te taapiri i nga kupu matua kino ki to kaupapa. Tenei ara, ka taea e koe te karo i te moumou moni mo nga kaupapa whakatairanga kaore e huri.

I a koe e hanga ana i to rarangi, kia mohio koe ki te whiriwhiri i nga momo kupu matua kino. He kupu enei e hono ana i nga kupu, engari kaore e pa ana ki o hua, ratonga ranei. Ko nga panui e whakaatu ana mo nga kupu kore e tika ana ki o hua me o ratonga kare pea e whakaputa hoko, na me karo koe ki te whakamahi i aua kupu matua. Ka taea hoki e koe te whakamahi i nga kupu matua kino mo nga uiui rapu kore-hoko. Ka taea e tenei te awhina i o kaupapa ki te whakatutuki i nga reiti whakawhiti teitei ake.

I te wa e hanga ana i te rarangi kupu matua kino, me whiriwhiri e koe nga kupu ka tino uaua ki a koe ki te whakarangatira. Ka taea e koe te whakamahi i nga kupu matua kei roto nga momo kupu maha o nga kupu, kianga ranei kaore koe e hiahia ki te aro. Kei runga i to whainga, Ka taea e koe te taapiri i nga kupumatua kino ki nga roopu panui, ki nga kaupapa whakatairanga ranei ka whakamahi hoki i nga rerenga korero kino ki te aukati i nga kupu koretake. Ma tenei ka awhina koe ki te whakaheke i to TKT, me te whakanui ake i to tuunga o to panui.

Hei hanga i te rarangi o nga kupu matua kino, me hanga e koe he roopu panui motuhake mo ia momo kupu matua. Ko enei kupumatua me hipoki nga kaupapa rereke e pa ana ki nga kamupene ahumahi me nga mahi hanga. Tenei ara, ka taea e koe te whakarite i o kupu matua me te korero ki nga tangata whai take. Heoi ano, kia tupato koe kia kaua e taapiri i nga kupumatua kino ki te taumata he. Ka taapirihia hei taapiri tika. Ki te he te whiriwhiri koe i te taumata, ka mutu koe ki te raruraru o te pakanga.

Mena he hou koe ki te Adwords, he pai ki te pupuri i nga mea ngawari. Kaua e ngana ki te mahi i nga mea e taea ana e te turanga. A kia manawanui – ka roa te wa kia maku o waewae. Ma tenei tuhinga e arahi i a koe nga huarahi tuatahi ki te tiimata i to kaupapa. He nui ake nga korero mo Adwords i te whakarite noa i te kaupapa whakatairanga, heoi ano. Kia mau ki te panui ki te ako atu mo nga panui whakamatautau wehewehe me te arotau i nga wharangi tauranga.

Te rangahau kupu matua

I te wa e whakamahi ana i nga panui utu-ia-paanui hei whakatairanga i to paetukutuku, He mea nui te rangahau kupu matua. Ma te mohio he aha nga kaihoko e rapu ana i runga ipurangi, ka taea e koe te hanga i nga mea e tika ana. Ka awhina ano koe ki te aro ki nga kaitoro motuhake, penei i te hunga e mahi ana i te umanga rongoa, i te hunga e hiahia ana ki te pokanga tuara. Hei tauira, ki te mea ko to maakete whainga ko nga taote tuara, ka taea e koe te aro ki a raatau me te panui kua tohua. Ma te Mahere Kupu Matua a Google ka awhina koe ki te rapu kupu matua tika.

Tuatahi, whakamahia he taputapu kupu matua ka taea e koe te tuhura kaupapa, pātai, me nga hapori e pa ana ki to paetukutuku. Ko Bing te tuarua o nga miihini rapu nui rawa atu i te ao, tukatuka 12,000 miriona rapunga ia marama. Ina kua tohua e koe o kupu matua, ka taea e koe te tuhi ihirangi e whakamahi ana i enei kupu. Ma tenei ka piki ake te tupono ki te kukume i nga manuhiri hou, te whakanui ake i to hokohoko pae. I muri i te rangahau kupu matua, whiriwhiria nga mea pai mo to ihirangi.

Ko tetahi atu taputapu mo te rangahau kupu matua ko Ahrefs. Ko tenei taputapu kore utu ka hoatu ki a koe nga korero mo nga kupu matua, tae atu ki to raatau rapunga, whakataetae, me te hokohoko paetukutuku. Ka taea hoki e ia te korero ki a koe ko wai nga kaiwhakataetae he nui ake te rapu rapu me te whakamahi i etahi atu rautaki kia eke ki runga i nga miihini rapu.. Kia mahara ki te arotake i nga paetukutuku whakataetae i mua i te kowhiri i tetahi kupu matua hei whaaia. Ahakoa o koutou whainga, He mea nui ki te mohio ki te whakataetae me te pehea o to raatau tohu mo nga kupumatua e whiriwhiria e koe.

Ko te taahiraa tino nui i roto i te rangahau kupu matua ko te mohio ki to hunga whakarongo. Kei te hiahia koe ki te hopu i te aro o to hunga whakarongo, me te mohio ki ta raatau e rapu ana ka awhina koe ki te mahi. Ka taea tenei ma te whakamahi i tetahi taputapu kupu matua kore utu penei i te Utauta Kupumatua a Google, he taputapu rangahau kupu utu ranei penei i Ahrefs. Ka taea e koe te whakamahi i enei korero ki te tuhi i nga pou hou e pa ana ki to hunga whakarongo. He taputapu utu nui tenei hei whakamahi mo te whakaputa ihirangi hou.

Ko te kaupapa whakatairanga a adwords

Ka whakarato a Google i nga momo aratohu hei awhina i a koe ki te whiriwhiri i nga panui tino whai hua mo to paetukutuku. Ka taea e koe te kowhiri i waenga i nga whaainga huringa paerewa me te ritenga, a he awhina mo nga rautaki tuku utu. Mena kei a koe he toa kakahu ipurangi, hei tauira, ka hiahia pea koe ki te whakamahi i nga whaainga huringa ritenga ki te whakanui ake i te nui o nga moni ka mahia e koe. Na, ka taea e koe te taapiri i nga mahi whakawhiti penei i te whakakii i te puka arahi, te hoko hua ranei. Hei hanga i tetahi kaupapa Adwords mo te toa kakahu, whai i enei tohutohu.

I mua i te whakarewatanga o te kaupapa Google Adwords, whakatauhia te tahua e pai ana koe ki te whakapau. Ko te tikanga pai ko te whakapau moni $20-$50 he ra. Ka hiahia pea koe ki te whakapau moni nui ake, iti iho ranei i runga i te whakataetae o nga kupu matua me te CPC e kiia ana. Me mohio ano koe ki te utu mo te hoko kaihoko, kaiarahi ranei i mua i te whakatakoto tahua. Heoi ano, he mea nui tonu te whakatakoto i nga whainga whai kiko me te whakatikatika kia nui ake nga hua.

Wehea nga panui whakamatautau

Ina wehea e koe nga panui whakamatautau i roto i te Adwords, ka taea e koe te whiriwhiri i nga putanga panui e rua me nga ahuatanga rereke. Hei tauira, i te panui tuatahi, Ka taea e koe te whakanui i te ahua tuatahi i roto i te tuarua, me te huri ke. I tua atu, Ka taea e koe te huri i te URL whakaatu mo nga putanga panui e rua. Tenei ara, ka taea e koe te kite ko tehea panui e pai ake ana. Na, ka taea e koe te whiriwhiri ko tehea panui hei whakamahi.

Hei whakatau ko wai te panui e pai ake ana i tera atu, ka taea e koe te whakamahi i te raupaparorohiko whakamatautau wehewehe. Ko enei kaupapa rorohiko ka taea e koe te kite i nga momo inenga, penei i nga moni whiwhi me nga huringa. He mea nui enei inenga ki te angitu o to pakihi, no reira whiriwhiria nga mea e pa ana ki o hua. Hei tauira, ka taea e koe te tarai i nga puna rereke o te hokohoko paetukutuku me te whakatau ko wai nga mea e arahi ana ki te nuinga o nga moni. Ma te raupaparorohiko whakamatautau wehewehe e whakaatu ki a koe ko wai nga puna hokohoko e tino whai hua ana ki to pakihi.

I muri i te kowhiri i nga momo panui, kua tae ki te wa ki te wetewete i nga hua. Ki te pera, haere ki “Tirohia Hītori Huringa” ka rapua te ra me te wa i whakarereketia ai ia huinga panui. Hei tauira, mena kua huri koe ki to panui tuhinga i te Mahuru 23 i 7:34 pm, pawhiria te “Whakaatuhia nga Taipitopito” hono ki te kite i te wa tika me te ra i mahia e koe te huringa.

Ki te wehewehe i nga panui whakamatautau ki Facebook, kia mohio koe ki te whiriwhiri i te tahua ka puta nga hua. He iti rawa te tahua a Facebook me te mea e tika ana kia whai koe. Na, wehea te tahua moni i waenga i nga huinga panui e rua. Kia tika ake te hua, kia tirohia te hiranga tauanga o nga rereketanga. Mena kaore koe i te tino mohio, whakamahia te utu mo ia inenga whakawhiti. Ko te utu toharite mo ia panui mo nga huinga panui e rua ka nui pea, me te rereke.

Te whakapai i nga wharangi taunga

Ko te whakamatautau i te whai huatanga o nga momo huānga o to wharangi taunga te mea matua ki te arotautanga whai hua. Ko tetahi huarahi ki te ine i te whai huatanga o nga huānga rereke ko te whakamahi mapi wera. Ka taea e enei te whakaatu ki a koe kei hea nga tangata e pa ana ki to wharangi, ahakoa kei te warewarehia e ratou te karanga ki te mahi, kei te aro ranei ki etahi atu mea tino kore. Ma te whai i nga whanonga manuhiri, ka taea e koe te whakarereke hei whakapai ake i to pae. Ahakoa ko nga mahere wera tetahi o nga tikanga tino noa mo te whakamatautau i o wharangi taunga, ehara i te mea ko ratou anake te huarahi hei whakapai ake. Ko etahi atu purongo raraunga tirohanga ko nga mapi panuku, whakakikorua, me te whakarārangi i ngā pūrongo.

Ko te tere o te whaarangi tetahi atu take nui hei whakaaro. Mena he roa rawa te utaina o to wharangi taunga, ka ngaro wawe nga manuhiri. Ka hua pea he reeti tāwhana teitei, e whakamohio ana i a Google mo te koretake o te wheako kaiwhakamahi, ka pa atu pea ki to Tohu Panui. Ma te whakamahi i te keteroki tirotiro me te whakaiti i nga tuhinga kore, ka taea e koe te whakanui ake i te tere o te whaarangi i te wa ano ka whakaheke i te CPC. Ma te whakatika i enei take, ka taea e koe te whakapai ake i te wheako kaiwhakamahi o to wharangi taunga me te whakapai ake i ona reiti whakawhiti.

He mea tino nui te wharangi tauranga i hangaia hei whakanui i nga huringa. Me noho kore noa i te mokamoka me te ngawari ki te whakatere. Me ngawari hoki te whakatere, kia tere ake te mahi a nga manuhiri. Me ngawari ki te whakatere, me whakauru nga korero e pa ana ki nga hua, ratonga ranei e tukuna ana. Me whai hua te wharangi taunga ki enei huarahi katoa hei whakanui i nga moni whiwhi. Ko te mahi tuatahi ki te arotau i to wharangi taunga ko te whakamatautau me te arotake i nga kaupapa uara rereke. Whai muri, whakamatautau me te takawiri i nga mara puka kia kaha ake ai. Ka mutu, taapirihia he tohu paapori ki to wharangi taunga hei whakanui ake i te pono.

Te aroturuki i nga huringa

Ko tetahi o nga mea tino nui ki te whai i nga huringa me te Adwords ko te tautuhi i te momo huringa. He rereke te uara o nga huringa i runga i te momo mahi. Pāwhiri-whakahaere me te hoko, hei tauira, he ahua hurihanga raua, na reira ka rereke te uara o ia tangata. Ka taea hoki e koe te whakamahi i te tauira tohu hei whakatau i te nui o te nama ka hoatu ki ia momo huringa. Mena kaore koe e mohio ki te tohu i nga huringa, Anei etahi huarahi hei awhina i a koe ki te timata:

Tuatahi, kia mohio kei a koe he tohu pae ao, he waehere ranei e tuhi ana i ia huringa. Hei tauira, mena kei a koe he taupānga, he paetukutuku ranei e whakaatu ana i te nama waea, Ka taea e to waehere huringa te tuhi i te waea mo koe. Ka taea hoki e koe te whakamahi i te waehere huringa ritenga ki te whai i nga waea waea. Tenei ara, ka whiwhi i to putea AdWords he waehere aroturuki motuhake ina pao te manuhiri i runga i tetahi hononga tau waea.

Ko tetahi atu huarahi ki te whai i nga huringa me te Adwords ko te whakarite i nga waehere aroturuki ki ia wharangi o to paetukutuku. Ka taea e koe te whakaki i tetahi puka i runga i te paetukutuku AdWords hei mahi pera, whakapiri ranei he waehere ki to wharangi paetukutuku. Kia oti tenei, ka taea e koe te whakaingoa i nga huringa me te whai i nga mahi o ia panui. Mena kei te pirangi koe ki te mohio e hia nga taangata kei te huri mai i o panui, koinei te huarahi pai ki te ine i to pakanga.

I te wa kua whakaturia e koe he waehere whakawhiti mo to pae, ka taea e koe te whakauru i te Kaiwhakahaere Tūtohu Google ki te whai i te angitu o ia panui panui. Ka arahina koe i roto i te tukanga taahiraa-i-taahiraa, tae atu ki te whakamahi i te ID tahuri, he tapanga tahuri, me te hono. Ka hoatu ano e te Kaiwhakahaere Tohu a Google te kaweake JSON e hiahia ana koe. Ka taea e koe te whirihora i nga tohu me te whai i nga huringa me te Adwords.

He maha nga mea e tika ana kia mohio koe i mua i te whakarewatanga o te kaupapa whakatairanga i Adwords. Mena kaore koe i te tino mohio ki hea ka timata, panuihia tenei tuhinga ki te ako mo nga kaupapa kupu matua, Ko nga whiringa whaainga, Te tuku tuku, me te Aroturuki Tahuri. Ka taea e koe te tirotiro i nga pouaka e rua me te kape me te whakapiri panui mai i etahi atu puna. Ina kapea e koe to panui, kia huri koe i te kupu matua me te kape mena ka hiahiatia. I te mutunga, kia rite te ahua o o panui ki nga mea i kitea e koe i te whakataurite.

Kaupapa kupu matua

Kua tukuna e Google he waahanga hou e kiia nei ko 'Tuhinga Kupumatua’ ka awhina i nga kaiwhakatairanga ki te aro pai ake i a raatau panui. Ka watea mai nga kaupapa kupu matua i roto i te waahanga Maatauranga Ataata hei nga wiki e haere ake nei. I panuitia e Google he tini taputapu hou i hangaia hei whakaiti i nga paanga o te kati COVID-19, tae atu ki nga Kaupapa Maamaa. Pānuihia kia mohio koe me pehea te whakamahi i enei taputapu hou. Kia rukuhia etahi o ratou.

Ko tetahi painga o nga kaupapa kupu matua ko te whakataurite i waenga i nga kupu matua i roto i te waahanga kotahi. Hei tauira, he uaua ki te whakatairite i nga mahi o nga kupu matua rereke mo nga hu me nga remu ka whakarōpūhia ki te roopu panui kotahi. Heoi ano, ki te whai koe i tetahi kaupapa kaupapa arorau, ka taea e koe te whakataurite i nga mahi kupu matua puta noa i nga kaupapa whakatairanga me nga roopu panui. Tenei ara, ka marama ake to pikitia mo nga kupu matua e whai hua ana mo ia waahanga hua.

Tikanga – Ina whakamahi nga tangata i nga miihini rapu a Google ki te rapu hua, Ko nga panui e mau ana i nga kupu matua e tika ana ka paatohia. Ka awhina ano te whaitake ki te whakapai ake i te Kaute Kounga me te reeti paato. Ma te whakamahi i nga kupumatua rite i roto i nga roopu panui rereke, ka taea e koe te penapena moni me te wa. Ko etahi rautaki matua hei whakapai ake i te whaitakenga kupu matua kei roto:

Ko nga whiringa whaainga

Ka taea e koe te whiriwhiri ki te whakamahi i te taumata whakatairanga mo nga panui waea pūkoro me te whakaatu. Ko te whaainga o te kaupapa whakahau e pa ana ki nga panui katoa i roto i te kaupapa whakahau, a ka taea e nga roopu panui te whakakore i nga kaupapa whakatairanga. Hei huri i to kaupapa whakatairanga, me haere koe ki te ripa Tautuhinga, katahi ka paato i nga whaainga waahi. Paatohia te Whakatika hei whakarereke i nga whaainga tauwāhi kua tohua e koe. Ka taea e koe te whakakore i nga waahi motuhake mai i to hunga whakarongo. He rereke, ka taea e koe te whakatika i te tono mo nga waahi motuhake.

Ko tetahi atu waahanga nui o te kaupapa panui paapori paapori he whai hua te whaainga. YouTube, hei tauira, ka taea e koe te aro ma te papamahi, papa, taputapu pūkoro ranei. Ka taea hoki e koe te whiriwhiri mena ka puta te panui ki tetahi rohe motuhake. He maha nga waitohu e hokohoko ana i te motu me te rohe, no reira he mea nui ki te whakaaro kei hea te hunga e noho ana. Mena kei te ngana koe ki te toro atu ki te hunga whakarongo nui, ka hiahia pea koe ki te whakamahi i te whaainga metro. Engari kia mohio koe he whanui rawa te whaainga metro mo to pakihi rohe.

Ma te whakamahi i nga kaimakitaki hononga ka awhina koe ki te aro ki to hunga whakarongo i runga i nga hiahia, tikanga, me etahi atu korero. Tenei ara, ka taea e koe te toro atu ki nga tangata e aro nui ana ki o hua, ratonga ranei. I tua atu, ka taea e koe te aro tika ki enei tangata ma te whakararangi i to paetukutuku, kupu matua ranei. Ka whakamahia e Google Adwords o raraunga kupu matua hei hanga i to hunga whakarongo. Na, ka puta to panui ki mua i nga tangata tika i runga i o raatau hiahia, tikanga, me nga raraunga taupori.

Ko nga panui whakahou he whiringa pai mena kaore koe e mohio ko wai te hunga e aro ana koe. Ma te Remarketing ka taea e koe te toro atu ki nga manuhiri o naianei i te wa e taea ai e koe te aro ki nga mea hou. Ka pa ano ki te whakaatu panui ki etahi atu paetukutuku. Ka taea pea e koe te aro ki nga wharangi maha mo to kaupapa whakatairanga. Ma enei tikanga, ka taea e koe te toro atu ki te hunga whakarongo nui. Mena kei te pirangi koe ki te toro atu ki te hunga whakarongo whanui, ka taea e koe te aro ki nga wharangi maha mo tetahi kaupapa motuhake.

Ahakoa ko te whainga kupu matua te tuara o te rapu utu mai i te timatanga, He taputapu nui te aro ki te hunga whakarongo ki te panui ipurangi. Ka taea e koe te whiriwhiri ko wai e kite ana i o panui me te whakarite kia haere to tahua panui ki nga tangata ka tino hoko. Tenei ara, ka tino mohio koe ki te whakahoki mai i runga i to putea panui. He mea nui ki te hoki tonu ki to rautaki i te wa e whakatau ana mo te whaainga o te hunga whakarongo.

Te tuku tuku

Ka taea e koe te whiriwhiri i waenga i nga huarahi rereke e rua mo te tuku tono mo Adwords. Ko te mea tino noa ko te Utu mo te Paanga (CPC). Ko tenei momo tuku tono me whakatau nga kaiwhakatairanga ki te utu mo ia paato. Ko tenei tikanga ka kiia ko te paerewa, engari ehara i te mea anake te huarahi ki te tuku. He maha atu nga tikanga, ano hoki. Anei etahi o ratou:

Ko nga kupumatua hua ehara i nga kupu matua mo AdWords (Youtube Ads Agentur). Koinei nga ingoa hua me nga whakaahuatanga ka tuhia e te tangata ki te pae rapu. Me whakahou ano koe i nga ingoa hua mena ka tiimata nga paatai ​​​​pai ki to kaupapa PPC. Anei etahi tohutohu hei arotau i to whiringa kupu matua. I roto i nga panui PPC, whakaatu i nga whakatauranga kaihoko. Hei whakanui i nga huringa, ka hiahia koe ki te whakatika i o kupumatua me o tono.

Ka taea e nga rautaki tuku utu aunoa te awhina i a koe ki te tango i nga whakapae mai i nga panui utu, engari ma te whakatika a-ringa i o tono ka pai ake nga hua. Ahakoa ka whakatauhia e to utu te utu mo tetahi kupu matua motuhake, ehara i te mea e whakatau ana kei hea koe e tohu ana i nga hua rapu a Google. Ina hoki, Kaore a Google e hiahia kia whiwhi koe i te waahi nui mo to kupu matua mena kei te whakapau moni koe. Tenei ara, ka whiwhi koe i te tirohanga tika ake mo to ROI.

Ka taea hoki e koe te whakamahi i nga whakarereke tono ki te aro ki nga waahi matawhenua motuhake, nga taputapu hiko, me nga waahi wa. Ma te whakamahi i nga whakarereke utu, ka taea e koe te whakarite ka puta noa o panui ki runga i nga paetukutuku whai take. He mea nui ano te aro turuki i o panui me o tono kia mohio kei te whiwhi koe i te ROI pai. A kaua e wareware ki te aro turuki i nga mahi o o panui me o tono – he mea nui ki te angitu o to kaupapa whakatairanga utu.

Ka wehewehea e nga kaupapa mahi atamai a raatau tono ki te maha “rōpū pānuitanga.” Tekau ki te rima tekau nga rerenga korero e pa ana ki ia roopu, me te arotake takitahi. Ka tukuna e Google he utu nui mo ia roopu, no reira ko te rautaki i muri i te pakanga ko nga rerenga korero. Na, ki te hiahia koe kia whakaatuhia o panui ki mua i to hunga whakarongo, me whakatau koe mo te tuku tono mo Adwords. Tenei ara, ka taea e au panui te toro atu ki to hunga whakarongo me te whakanui ake i nga hoko.

Aroturuki faafariuraa

Hei whakanui ake i to hokinga mai mo nga whakapaunga panui, kia whakaturia e koe ake Adwords aroturuki faafariuraa. Ka taea e koe tenei ma te whakauru i nga uara rereke mo nga momo huringa rereke. Ka taea hoki e koe te whiriwhiri ki te whai i te ROI ma te whakauru i nga uara rereke mo nga tohu utu rereke. Ka taea e koe te whiriwhiri ki te whakauru i nga huringa i roto i te waa, hei tauira, ia wa ka utaina ano e te tangata to panui. Tenei ara, ka taea e koe te whai i te tini o nga tangata i tiro ki to panui, engari ehara i te mea hoko i tetahi mea.

I te wa kua whakatinanahia e koe te aroturuki huringa Adwords, ka taea e koe te kaweake i enei raraunga ki Google Analytics ki te kite ko wai nga panui i arahi ki te nuinga o nga huringa. Ka taea e koe te kawemai i enei huringa ki a Google Analytics. Engari kia kaua e ruarua te ara me te kawemai i nga raraunga mai i tetahi puna ki tetahi atu. Kore, ka mutu pea ka rua nga kape o nga raraunga kotahi. Ka raru pea tenei. He raruraru noa tenei ka taea te karo ma te whakamahi i tetahi taputapu aroturuki huringa AdWords kotahi.

Ahakoa ka taea tonu e koe te whakamahi i te Aroturuki Whakawhitinga Adwords kia pai ake ai to pakihi, ka pau pea te wa me te pouri ki te mohio he aha te mahi me te aha kaore. Ko te mea nui ko te whakatau he aha te ahua o nga huringa tino nui ki to pakihi me te whai i a raatau. Ina kua whakatau koe he aha te ahua o nga huringa ka whaia e koe, ka taea e koe te whakatau i te nui o te moni e mahia ana e koe ki ia paato, hurihanga ranei.

Hei tiimata me te Aroturuki huringa Adwords, ka hiahia koe ki te hono i a Google Analytics ki to paetukutuku. Me tohu koe i te waahanga e tika ana me nga huringa ingoa i roto i te Google Analytics. He tino whai hua te aroturuki huringa mo te whai i te whai huatanga o nga panui me nga mahi a nga kaihoko. Ahakoa te iti o te pikinga o te tere o te huringa ka awhina koe ki te whakatipu i to pakihi. I te mea he utu moni nga patene katoa, ka hiahia koe ki te mohio he aha te mahi me te aha kaore.

Ka taea e te Kaiawhina Tohu Google te awhina i a koe ki te whakarite i te aroturuki whakawhiti mo to paetukutuku. Ka taea hoki e koe te whakamahi i te Kaiwhakahaere Tohu Google hei whakatinana. Ma te whakamahi i te Kaiawhina Tohu Google, ka taea e koe te tirotiro i te mana o nga tohu aroturuki huringa. Kia manatokohia te tohu, ka taea e koe te whakamahi i te mono Google Tag Assistant ki te kite mena kei te mahi to waehere aroturuki. A kia mahara ki te whakamahi i tetahi tikanga aroturuki hurihanga e pai ana mo to paetukutuku. Ka taea e enei tohutohu te awhina i a koe ki te whai hua mai i o kaupapa whakatairanga Adwords.

Mena he hou koe ki te Adwords, kaua e mau rawa ki nga korero uaua. Kia ngawari ma te mahi i nga mea iti ka taea e te papaaho. I tua atu, Kia mahara ko te AdWords me whai wa me te manawanui. Mena kaore koe i te tino mohio ki hea ka timata, Anei etahi tohutohu hei timata koe:

Te rangahau kupu matua

Ahakoa ko te rangahau kupu matua mo Adwords he wa roa, he mahi tuatahi e tika ana mo te kaupapa angitu. Ka taea e te rangahau kupu matua kino te utu ki a koe nga mano o nga taara mo nga hoko kua ngaro. Waimarie, he maha nga huarahi ngawari hei whakamahine i to rangahau kupu matua. Anei etahi tohutohu hei timata koe:

Whakamahia te Mahere Kupumatua. Ma tenei taputapu e korero ki a koe te nui o te hokohoko o tetahi kupu matua ia marama. Mena ka piki haere nga waka i te raumati, ka hiahia koe ki te aro ki enei kupu matua. Ano hoki, whakamahia te Mahere Kupumatua ki te rapu kupu matua e pa ana ki o herenga. Ka taea e koe te tirotiro i nga rau o nga kupu matua ma te whakamahi i tenei taputapu. Ina whakaitihia e koe to rarangi, whiriwhiria nga mea tino whaitake. Tirohia te whakataetae o to kupu matua, na te mea ka awe i te angitu o to kaupapa.

Kaua e whakamahi i nga kupu matua rite ia marama. Ka ngaro koe i te moni ki te whiriwhiri koe i nga kupu matua he whakataetae rawa. He pai nga kupumatua hiku roa mo nga pou rangitaki, engari me tipu haere tonu te rongonui i ia marama. Ka hipokina e matou nga kupumatua hiku roa i roto i te panui a meake nei. Ko tetahi huarahi ki te tirotiro i te rongonui o te kupu matua ko te whakamahi i a Google Trends. Mena kaore he raraunga mo te rongonui o tetahi kupu matua, e kore e taea e koe te whakamahi i roto i te Adwords.

Ko te rangahau kupu matua tetahi waahanga nui o te maakete rapu rauropi. He taahiraa nui i roto i to rautaki, i te mea e whakarato ana i te maarama ki nga hiahia o to hunga whakarongo. Ka taea e koe te whakamahi i nga korero ka riro mai i tenei rangahau hei whakamahine i to kaupapa me to rautaki SEO. Ko te hua ka nui ake te nui o te hokohoko pararopi me te mohiotanga tohu. Ko nga kaupapa SEO tino angitu ka tiimata me te rangahau kupu matua me te hanga ihirangi. Kia whakaputaina to ihirangi me to paetukutuku, ka whakatikahia o mahi SEO mo nga kupu matua kua tautuhia e koe.

Tauira tuku

E rua nga momo rautaki tono i Adwords: ā-ringa me te whakarei ake. Ko te CPC a-ringa e whai ana ki te tarai i nga waka kounga me te whakarite i te reiti paataki teitei. Ko te CPC Whakarei e aro ana ki te whakanui ake i nga reeti paato i te wa e tiaki ana i nga whakapaunga moumou. Ko nga rautaki a-ringa me nga rautaki CPC whakarei ake he wa pau. Ahakoa ko te CPC a-ringa ka whakaputa i te maha o nga pao, Ko te CPC whakarei he pai ake mo te whakanui ake i te mohiotanga waitohu me te kohi raraunga mo te hurihanga a meake nei.

Utu-ia-pawhiri (CPC) Ko te tikanga tuku noa mo Adwords. I te nuinga o te waa ka whakamahia mo nga kaupapa whakatairanga e aro ana ki te hunga iti ake te hunga whakarongo kaore e hiahiatia he nui o te hokohoko. He whai hua te tikanga tuku utu mo ia mira mo nga momo whakatairanga e rua na te mea he maarama ki te maha o nga tohu.. He mea nui tenei raraunga ki nga kaupapa hokohoko mo te wa roa. Mena he raru to tahua, whakaarohia he rautaki tuku a-ringa CPC.

Ko te tauira tono mo te Adwords he punaha uaua e whakamahi ana i te maha o nga tikanga ki te arotau i nga kaupapa whakatairanga. Kei runga i o whaainga kaupapa whakatairanga, ka taea e koe te whakarite i te utu morahi mo te kupu matua, te whakatika ranei i te tono i runga i te maha o nga huringa me nga hoko. Mo nga kaiwhakamahi matatau, Ka taea te whakamahi i te tono hihiri ki te whai i nga huringa me te whakatika i te tono kia rite. Ko te kaupapa angitu ka piki ake te tono ina tutuki te kaupapa whakahau.

Ka taea te whakamahi i te tuku a-ringa ki te whakatika i te whaainga panui. Ka taea te tuku tono a-ringa mo nga roopu panui me nga kupu matua takitahi. He pai ake te tuku tono CPC a-ringa mo nga kaupapa whakatairanga tuatahi me te kohi raraunga. Ma te whakamahi i tenei rautaki, ka utu koe ina pawhiria he panui. Ma te tuku a-ringa CPC ka taea e koe te takawiri i o tono ki te whakatutuki i nga hua tino pai. Ka taea hoki e koe te whiriwhiri ki te whakarite i te CPC morahi hei whakanui ake i te mana whakahaere mo to kaupapa.

Te reiti pawhiri

He rangahau i tukuna e WordStream mo te reiti paato-a-waea (CTR) mo nga kaupapa whakatairanga AdWords i kitea mai i te 0.35% ki 1.91%. I tautuhia ano e te rangahau nga mea e whakanui ana, e whakaiti ana ranei i te CTR, tae atu ki te maha o nga panui mo ia panui, te utu mo ia panui (CPC), me te utu mo ia mahi (CPA).

Ahakoa ko te CTR teitei te tikanga o nga whakaaro teitei, ehara tenei i te mea kei te pai te mahi whakatairanga whakatairanga. Ma te whakamahi i nga kupumatua he ka taea te utu moni me te kore e huri. Me whakamatauria nga panui ki nga ahuatanga katoa o te hanganga kia pai ai te whai paanga ki te hunga whakarongo. I tua atu i te rangahau kupu matua, Ko nga ihirangi panui me whakapai ake hei whakanui i te CTR. Anei etahi tohutohu hei whakapai ake i to CTR:

Tuatahi, whakatauhia he aha te momo paetukutuku e whakahaerehia ana e koe. Hei tauira, He iti ake te CTR o nga paetukutuku eCommerce i nga waahi whakatipuranga arahi. Mo nga paetukutuku eCommerce, Ka taea e nga kaupapa whakatairanga rohe te whakanui ake i te CTR, i te mea ka whakawhirinaki nga kaihoko ki nga pakihi a-rohe. Ahakoa ko nga panui tuhinga me nga whakaahua ehara i te mea tino pai mo nga paetukutuku whakatipuranga kaiarahi, Ka taea e nga panui korero me te kaha te awhina ki te akiaki i nga kaimakitaki. Ma tenei ka arahi ki te paato-a-roto. Heoi ano, ka whakawhirinaki te CTR ki etahi take, tae atu ki te momo tuku me te whatunga.

Ko te whakanui ake i te TKT he huānga nui o te panui utu-ia-patene whai hua. Ko te CTR teitei ka pa ki te utu mo ia panui, e whakatau ana i te kaute kounga. Ka tatauhia te reiti panui ma te wehewehe i te maha o nga tohu ki te maha o nga pao. Mena kei runga ake i te rima paiheneti to TKT, ko te tikanga ko te nuinga o nga tangata e kite ana i o panui ka paatohia. I te mea ko tenei te keehi, he pai ki te arotau i o panui utu-ia-paanui mo te CTR teitei.

Kupumatua kino

I roto i te Adwords, Ko nga kupumatua kino he kupu, he rerenga korero ranei e aukati ana i te puta o o panui ina rapu ana te kaiwhakamahi. Ka waihangahia e koe nga kupumatua kino ma te taapiri i te tohu iti i mua i te kupu matua, te kianga ranei. Ka taea e koe te whakamahi i tetahi kupu, kianga ranei hei kupu matua kino, penei i te 'ninja air fryer'. Ko te kupu matua kino ka taea te whanui, te motuhake ranei e hiahia ana koe. Anei etahi huarahi hei whakamahi i nga kupumatua kino i roto i o kaupapa whakatairanga Adwords.

Ko te momo orite kupu matua kino taunoa he taurite whanui kino. Ko te tikanga ka kore nga kupu matua taurite whanui kino e puta mo nga patai kei roto nga kupu kino katoa. Mena he ruarua noa nga kupu kino kei roto i to patai, e kore e puta ake o panui. Ko te tikanga ka taea e koe te hanga kaupapa tere ake ma te kowhiri i nga kupu matua taurite whanui kino. Engari me tupato koe ki te kowhiri i nga kupu matua taurite whanui kino. Kaore koe e hiahia ki te piri ki te pakanga kaore he hoko.

Ka taea e koe te whakamahi i nga kupumatua kino i te taumata roopu panui hei tiaki i o panui mai i nga kupu whanui. Tenei ara, ka taea e koe te aukati i nga rapunga kaore e pa ana ki to roopu panui. He tino whai hua tenei rautaki ina hiahia koe ki te aukati i etahi roopu panui. Ka noho aunoa te kupu matua kino hei kupu matua kino taunoa mo nga roopu panui a meake nei. Me mohio noa ki te tirotiro i te paetukutuku a Google me nga roopu panui mo nga mea rangirua.

Ko to haerenga ki te whakamahi i nga kupumatua kino ka timata ma te rapu kupu matua kore e whai tikanga mo to pakihi. Ina kitea e koe enei kupu matua, me whakamahi koe i te ripa kupu rapu ki te rapu i nga patai rapu hohonu mo aua kupu matua. Arotakehia tenei purongo i nga wa katoa kia kore ai o panui e moumou i to wa nui me to moni mo nga kupu matua kore. Kia mahara, e kore rawa koe e hoko ki te kore koe e aro ki nga tangata tika! Mena kaore koe e whakamahi i nga kupu matua kino i roto i te Adwords, ka mutu koe ki te whakatairanga panui kua mate.

Te aro ki to hunga whakarongo

Mena kei te whakaaro koe ki te whakatinana i nga kaupapa hokohoko hou i roto i to kaupapa AdWords, ka hiahia koe ki te aro ki nga roopu tangata motuhake. Ko enei roopu kei te tirotiro i te ipurangi, engari ka taea e koe te taapiri, te whakakore ranei i aua roopu. Mena kei te aro koe ki nga taupori motuhake, ka hiahia koe ki te whiriwhiri i a raatau i mua i to tiimata ki te hanga i to kaupapa. Ma te whakamahi i te Kaiwhakahaere Maataki a Google ka awhina koe ki te whakatau ko wai nga roopu hei whaaia me te nui o nga korero mo koe.

Ki te kimi i te hunga whakarongo pai, me matua whakatau koe i te waahi me te reo o to paetukutuku. Mena kei te United States to hunga whakarongo, ka kore e whai hua te aro ki te reo US. I etahi atu kupu, mena he kaihoko noa to paetukutuku, me aro koe ki nga tangata kei to rohe. Hei tauira, ki te mea he paipa o te rohe koe, kaua koe e aro ki nga tangata e noho ana i Amerika.

I te wa e aro ana to hunga whakarongo ki a Adwords, ka taea e koe te whakamahi i nga kaimakitaki rite, te hokohoko ano ranei ki te toro atu ki nga tangata e rite ana nga hiahia me nga whanonga. I tua atu, ka taea e koe te hanga i nga kaimakitaki ritenga ma te taapiri i nga kupumatua e tika ana, URL, me nga taupānga ki to rarangi hunga whakarongo. He huarahi pai tenei ki te aro ki nga waahanga whakarongo motuhake. Ma tenei ka taea e koe te toro atu ki nga tangata kua oti kee te mahi i runga i to paetukutuku. Ka mutu, Ko te matua ki te whai hua te aro ki te hunga whakarongo ko te maarama he aha te mea ka pao te tangata ki to panui.

Ko te mahi tuatahi ki te whakawhanake i te kaupapa Adwords angitu ko te aro ki to hunga whakarongo. Adwords’ Ka taea e nga ahuatanga arowhai te hunga whakarongo te awhina i a koe ki te aro ki nga tangata kua whakaatu i to hiahia ki o hua, ratonga ranei. Ma tenei ka pai ake te mahi o to kaupapa, i te wa e whakaiti ana i to whakapaunga panui ki runga i nga kanohi kanohi kore. Ka taea hoki e koe te aro ki nga tangata kua toro atu ki to paetukutuku, taupānga ranei. Ma tenei ka pai ake te aro ki to hunga whakarongo me te whakapai ake i to rautaki tuku.

I mua i te ngana ki te whakamahi i te Adwords, me rangahau koe i o kupu matua. I tua atu, me mohio koe ki te whiriwhiri i te momo whakataetae, e tohu ana mo te tata o Google ki to kupu matua ki nga mea e rapuhia ana e te tangata. Kei roto i nga momo tukinga rereke, kīanga, me te whanui. Kei te hiahia koe ki te whiriwhiri i te momo orite tino tika, me te whanui ko te momo whakataetae tino iti rawa. Mena kaore koe i te tino mohio ko tehea momo hei whiriwhiri, whakaarohia te matawai i to paetukutuku me te kowhiri i te huinga pai i runga i ona ihirangi.

Te rangahau kupu matua

Ko te huarahi pai ki te whai hua i to kaupapa AdWords ko te whakahaere rangahau kupu matua. Ka taea e koe te whakamahi i te taputapu kupu matua kore utu a Google, te Mahere Kupumatua, tetahi atu taputapu rangahau kupu matua utu ranei. I roto i tetahi take, me arotahi to rangahau ki nga kupu e whai waahi nui ana ki nga rapunga rapu a Google. Ko te tangata kaihoko he tohu mo te kaihoko pai. Ka whakamāramahia o raatau ahuatanga, whāinga, nga wero, whakaawe, me nga tikanga hoko. Ma te whakamahi i enei korero, ka taea e koe te kowhiri i nga kupu matua e tika ana mo to kaupapa AdWords. Ka taea hoki e koe te whakamahi i nga taputapu rangahau kupu matua penei i a Alexa ki te tiki korero mo nga kaiwhakataetae me nga kupu matua utu.

Kia whai koe i te rarangi o nga kupu matua, ka taea e koe te whakamahine i to rarangi ki te kimi i nga mea ka puta te utu nui. Ko te kupu matua kakano he kupu rongonui e whakaahua ana i tetahi hua, ratonga ranei. Hei tauira, “tiakarete” he kupu matua kakano pai pea. Na, te whakamahi i tetahi taputapu whiriwhiri kupu matua penei i te Utauta Kupumatua a Google, whakawhānuihia to rapunga ki etahi atu kupu e pa ana. Ka taea e koe te whakamahi i te huinga o nga kupu e pa ana ki te whakamahine i to rautaki.

He mea nui ki te mahi i to rangahau kupu matua i te timatanga o to kaupapa. Ma te mahi pera ka whakarite kia tika to tahua moni me te whai waahi angitu o to kaupapa. I tua atu i te whakatau i te maha o nga pao e hiahiatia ana hei whakaputa i etahi moni moni, Ko te rangahau kupu matua e whakarite ana kei te aro koe ki nga kupu matua tika mo to kaupapa. Kia mahara, te utu toharite mo ia paato ka taea te rereke mai i te kupu matua ki te kupu matua me te ahumahi ki te ahumahi.

Ina kitea e koe nga kupu matua tika, kua rite koe ki te rapu he aha nga mahi a nga kaiwhakataetae mo o raatau paetukutuku. Kei roto i te SEO nga ahuatanga rereke o te hokohoko mamati, penei i nga korero i roto i nga paapori pāpori me te hokohoko mo etahi kupu matua. Ko te SOV o te waitohu me te tuunga whanui i te maakete ka awhina koe ki te whakatau me pehea te whakawhānui me te hopu i o kaiwhakamahi. I tua atu i te rangahau kupu matua, ka taea hoki e koe te whakataurite i nga kaiwhakataetae’ nga waahi mo te rangahau kupu matua.

Te tuku tuku

Ko te tuku tono i runga i a Google Adwords ko te tikanga o te utu ki a Google mo nga waka ka tae ki to paetukutuku. Ka taea e koe te whiriwhiri i waenga i nga tikanga rereke ki te tuku. Ko te tuku utu-ia-pawhiri te mea rongonui. I tenei tikanga, ka utu noa koe ina pao te tangata ki to panui. Heoi ano, Ko te tuku tono CPC he whiringa ano. Ma te tuku tono mo tenei tikanga, ka utu noa koe ina pao te tangata ki to panui.

Ahakoa ka taea te hoko i tetahi panui me te kite pehea te mahi, he mea nui tonu te aro turuki. Mena kei te hiahia koe ki te kite i te nui o nga huringa ka huri hei hoko, me mohio koe kei te arohia o panui ki nga tangata e aro nui ana ki nga mea ka tukuna e koe. He kaha te whakataetae, a ka taea e koe te whakamahi i enei korero ki te mahi i tetahi kaupapa whai hua. Ka taea e koe te ako mai i a raatau i a koe e arotau ana i to pakanga kia whiwhi i te ROI teitei.

Ko te kaute kounga tetahi atu ine hei whakaaro. Ko te kaute kounga he inenga mo te whai take o to panui ki nga uiui rapu. Ko te whiwhi i te kaute kounga teitei ka awhina i to tohu panui, na kaua e mataku ki te whakapai ake! Ma te whakanui ake i to utu, ka taea e koe te whakanui ake i te kaute kounga o to panui. Me whai koe ki te whiwhi i te kaute kounga o 6.

He mea nui ki te mahara ka taea e te papaahi Adwords a Google te kaha i etahi wa. Hei awhina i a koe ki te mohio ki te tukanga katoa, wahia kia iti iho. Ko ia roopu panui he kaupapa whakatairanga, Ko te waahi ka taea e koe te whakahaere i to tahua o ia ra me to tahua katoa. Ko nga kaupapa whakatairanga te kaupapa matua o to kaupapa, me noho hei kaupapa matua. Engari kaua e wareware he maha nga roopu panui kei roto i to kaupapa.

Tohu kounga

Adwords’ Ko te Tohu Kounga he inenga mo te pai o to panui ki nga ihirangi o to pae. Ka aukati i a koe ki te whakaatu i nga panui koretake. He uaua tenei ine ki te mohio me te whakapai ake i a koe ano. Ka taea anake te uru atu ma te Ripoata Mahi Kupumatua o Adwords. Kaore e taea e koe te whakamahi ki etahi atu kaupapa tuku panui penei i a DashThis. Kei raro nei nga tikanga pai mo te whakapai ake i to Tohu Kounga.

He uaua ake te CTR i tera pea ka kitea. Ka whai whakaaro ki nga raraunga o mua me te whakataetae o naianei o te kupu matua. Ahakoa he iti te CTR o te kupu matua, ka taea tonu te whiwhi i te kaute kounga teitei. Ka whakamohio atu a Google ki a koe i mua i te nui o te tumanako ka riro mai i to panui ina haere ora. Whakaritehia to tuhinga panui kia rite. Ka taea e koe te whakapai ake i to Tohu Kounga ma te whakapai ake i enei waahanga e toru.

Ko te reiti panui tetahi atu mea nui. Mena ka whiwhi to panui e rima nga patene, ka whai i te kaute kounga o 0.5%. Ko te whiwhi i te maha o nga tohu i roto i nga hua rapu he horihori mena karekau tetahi e pao ki runga. Ka whakamahia tenei tohu hei whakatau i te whaitake o o panui. Mēnā karekau e nui ngā pakō o ō pānuitanga, he iti ake pea to Tohu Kounga i te whakataetae. Heoi ano, ehara i te mea me mutu te whakahaere i o panui mena he iti to Tohu Kounga.

I tua atu i te reiti paataki teitei, me whai take o panui ki nga kupu matua e whaaia ana. Kei te mohio te kaiwhakahaere panui pai ki te hohonu o te haere me nga roopu kupu matua. He maha nga mea e hanga ana i te kaute kounga, me te mahi ki te whakapai ake ka whai hua mo te waa roa. Ka mutu, ka taea te whakapai ake i to tuunga, me to utu mo ia panui. Heoi ano, e kore e taea te whakatutuki i tenei po, engari me etahi mahi, ka puta he rereketanga nui mo te wa roa.

Utu mo ia panui

Kei te whakaaro koe me pehea te tatau i to ROI me te Utu mo ia panui mo Adwords. Ma te whakamahi i nga tohu tohu mo nga umanga rereke ka awhina koe ki te whakarite i to tahua hokohoko me te whakarite whaainga. Anei etahi tohu tohu mo te ahumahi Rawa. E ai ki nga tohu tohu ahumahi AdWords, Ko te CPC mo tenei ahumahi 1.91% i runga i te whatunga rapu me te 0.24% i runga i te whatunga whakaatu. Mena kei te whakamahere koe ki te whakamahi i a Google AdWords mo to paetukutuku, pakihi ranei, kia mau ki enei tohu tohu.

Ko te utu CPC e kiia ana ko te utu-ia-patene (Youtube Ads Agentur) utu. Ko nga panui ka puta i nga hua o runga o te miihini rapu a Google ka iti noa te utu 81 heneti mo ia pawhiri. Koinei pea te paerewa koura panui ina tae mai ki te parai parai. Ko te teitei ake o to PPC, ka nui ake to hokinga mai mo te haumi. Heoi ano, ka rereke to tahua PPC i runga i te wehenga ra, whakataetae mo nga kupu matua, me te kaute kounga.

Ko te utu toharite mo ia panui mo Adwords he rereke i te ahumahi, momo pakihi, me te hua. Ko te utu teitei mo ia panui kei roto i nga ratonga kaihoko, ratonga ture, me te tauhokohoko. Ko te utu iti mo ia panui kei roto i te haerenga me te manaaki. Ko te utu mo ia panui mo tetahi kupu matua kei runga i te nui o te tono, kaute kounga, me te tuku whakataetae. Ka rereke pea te utu mo ia paato i runga i o whakataetae’ nga tono me to rarangi panui.

Hei whakaiti i te utu mo ia panui, ka taea e koe te whiriwhiri ki te tuku a-ringa, aunoa ranei. Na, Ka kowhiria e Google te tono e tika ana kia rite ki to tahua. Ka taea hoki e koe te whakarite putea mo ia ra mo to kaupapa, ka waiho te toenga ki a AdWords. Ka taea e koe te arotau i to putea ma te hanga me te pupuri i tetahi hanganga tika, me te mahi arotake i nga wa katoa ki te hopu i nga hapa. Na, me pehea e tatau ai koe i to CPC?

Aroturuki faafariuraa

Ko te whai i te pika aroturuki huringa Adwords tetahi waahanga nui o to rautaki hokohoko tuihono. Ma tenei waehere ka taea e koe te kite i te maha o nga manuhiri ka huri ki to paetukutuku. Ka taea e koe te whakamahi i enei raraunga ki te tarai i nga panui a meake nei me te arotau i nga mahi o to papaanga katoa. Hei whakarite i te aroturuki whakawhiti ki to paetukutuku, hanga noa he pika aroturuki huringa ki runga i te paetukutuku ka toha ki te whai i nga manuhiri’ mahi. Ka taea e koe te tiro i nga raraunga i runga i nga taumata maha, tae atu ki te Pakanga, Rōpū Panui, Ad, me te Kupumatua. Ka taea e koe te tono mo nga kupu matua i runga i o raatau mahi ki te huri.

He ngawari te whakarite i te aroturuki huringa AdWords: whakauru noa koe i te ID Tahuri, Tapanga Tahuri, me te Uara Tahuri. Ka taea hoki e koe te kowhiri i te “Ahi Ki” te ra mo te waehere aroturuki ki te ahi. Ka taea e koe te kowhiri i tetahi ra mai i tetahi whaarangi, penei i te “Tēnā koe” wharangi, ki te whakarite kia ahi te waehere i te ra e hiahiatia ana. Ko te ra Fire On me he ra torutoru i mua i te ra e hiahia ana koe ki te hopu raraunga whakawhiti.

Ko te whakamahi i te AdWords me te kore e aroturuki te hurihanga he rite ki te whakaheke moni ki raro i te awa. He moumou taima me te moni ki te whakahaere tonu i nga panui i a koe e tatari ana mo tetahi tuatoru ki te whakatinana i te waehere aroturuki.. Ko nga raraunga tuturu ka timata ki te whakaatu i te wa e mau ana koe i te waehere aroturuki. Na he aha nga hapa aroturuki huringa tino noa? Anei etahi take noa:

Ko te whakamahi i te aroturuki huringa AdWords he huarahi pai ki te kite i te maha o nga manuhiri ka huri ki to pae. Ko te aroturuki huringa a AdWords tetahi waahanga nui o te hokohoko tuihono mo nga pakihi iti, i a koe e utu ana mo ia paato. Ma te mohio ki te maha o nga manuhiri ka huri ki nga hoko ka awhina koe ki te whakatau mena kei te whakaputa moni to whakapaunga panui, kaore ranei. Ko te pai ake o to mohio ki to reeti whakawhiti, nga whakatau pai ake ka taea e koe. Na, timata ki te whakatinana i te aroturuki huringa AdWords i tenei ra.

Mena kei te whakaaro koe ki te panui i runga i te papanga panui a Google, katahi me mohio koe me pehea te whakatu kaupapa, whiriwhiri kupumatua, me te hanga panui. Kei te tuhinga e whai ake nei etahi tohutohu whaihua me nga korero hei awhina i a koe ki te timata. Ka taea hoki e koe te ako atu mo nga korero a Google AdWords me nga ahuatanga arotautanga. Anei etahi o nga tohutohu tino nui hei maumahara i a koe e whakahaere ana i te kaupapa whakatairanga i runga i a Google. Kia mau ki te panui! I muri i te panui i tenei tuhinga, kia taea e koe te hanga pānuitanga AdWords whai hua.

Panuitanga i runga i te papanga panui a Google

I tenei wa, te paetukutuku tino rongonui i te ao, Google, he piriona nga kaiwhakamahi. Ka utua e Google tenei turanga kaiwhakamahi i roto i nga huarahi nui e rua: ma te hanga korero mo o raatau kaiwhakamahi me te tohatoha i enei raraunga ki nga kaihokohoko. Na ka tono a Google ki nga kaiwhakatairanga ki te tuku i nga panui takitahi i tukuna e nga kamupene tuatoru. Tenei tukanga, ka kiia ko te tuku wa-tūturu, Ko te huarahi tino whai hua ki te toro atu ki te maataki whanui o nga kaihoko pea. He maha nga kamupene e whakarato ana ki a Google nga raraunga me nga korero e tika ana mo te tuunga panui.

Te whakatu kaupapa whakatairanga

He maha nga whiringa rereke e waatea ana mo te whakatu i tetahi kaupapa i roto i a Google Adwords. Ina kua tohua e koe o kupu matua, ka taea e koe te whakarite tahua me te whai waahi ki te waahi matawhenua. Ka taea e koe te whiriwhiri ko tehea momo hua e hiahia ana koe ki te whakaatu i roto i te pakanga, pērā i te pakō, te hurihanga rānei. Ka taea hoki e koe te tohu i te maha o nga ra i ia marama. Ma tenei ka puta noa o panui ki nga wharangi paetukutuku o nga tangata o tera rohe.

Ka taea e koe te kowhiri ki te whaaia to panui ki tetahi wahitau motuhake, ki tetahi rohe nui ake ranei, pēnei i te waehere poutāpeta. Ka taea hoki e koe te whiriwhiri ki te aro ki nga taangata i runga i te tau, ira tangata, me te taumata moni. Kei runga i te momo panui e hiahia ana koe ki te whakaatu, ka taea e koe te aro ki nga tangata i runga i o raatau hiahia. Mena kaore koe e mohio he aha to hunga whakarongo, ka taea e koe te kowhiri i nga waahanga whanui penei “noho US katoa,” ranei “tata ki nga tangata katoa o Amerika” mo nga panui.

I te wa e whakarite ana i te kaupapa whakatairanga, me whiriwhiri e koe he whainga. Ka taea e tenei te tikanga rereke mo nga pakihi rereke. Ma te whainga kua tino tautuhia te rereketanga i waenga i te whakatipuranga kaiarahi me te kore. Ka taea hoki e koe te whakarite i nga whaainga SMART hei awhina i a koe ki te whakawhanake i nga punaha me nga tikanga mo te whakatutuki i o whaainga Google Adwords. Ko te tauira pai o te whainga huringa ko te maha o nga pao ka riro i to panui. Ma tenei whika e whakaatu ki a koe te nui o te whakapaunga mo to kaupapa.

Mena he hou koe ki te AdWords, he pai ake kia horahia to tahua moni puta noa i o kaupapa kaupapa katoa. Kōwhirihia he tahua i runga i o whaainga pakihi, me te whakaheke i te tahua mo nga mea iti ake. Kaua e wareware ka taea e koe te whakarereke i te tahua moni mo tetahi kaupapa. Ehara i te mea moata rawa ki te whakatika i te tahua mo nga hua pai. I te wa e whakarite ana i to kaupapa i roto i a Google Adwords, mahara ki te whai whakaaro ki o whainga me te aroturuki i o hua.

Te whiriwhiri kupumatua

I mua i to kowhiri i o kupu matua, Me whai whakaaro koe he aha o whainga mo to kaupapa whakatairanga. Mena ko to whainga ko te whakanui ake i to mohiotanga ki to pakihi, Kaore pea koe e hiahia ki nga kupu matua-nui. Mena kei te ngana koe ki te whakanui ake i nga hoko, ka hiahia pea koe ki te arotahi ki nga kupu matua e aro nui atu ana ki to hunga whakarongo me te iti ake o te rapu rapu. Ahakoa ko te rahinga rapu he mea nui hei whakaaro, me whai whakaaro ano koe ki etahi atu mea, penei i te utu, hāngaitanga me te whakataetae, i te wa e whakatau ana.

Ko te whai take he inenga kounga ka taea te whakamahi ki te whakarite i te rarangi roa o nga kupumatua me te whakaatu kia rite ki te whainga.. Ma te whakamahi i te toronga o te kupu matua e tohu ana e hia nga tangata ka rapu mo te kupu. Ko te rongonui e hono tata ana ki te rahinga rapu o te kupu matua. Ma te whakamahi i tetahi kupu matua rongonui ka awhina koe ki te eke ki nga tangata tekau nga wa maha atu i te tangata iti ake te rongonui. Ko te kupu matua he nui ake te rapu rapu ka taea te kukume atu i nga kaiwhakamahi me te whakanui ake i o huringa.

Ahakoa ka taea e koe te whakamahi i te mahere kupu matua a Google ki te rapu kupu matua, e kore e whakarato i te tīwae e taea e koe te tohu i te kaha mo te panui. Hei aromatawai i te kounga o o whai waahi kupu matua, me hanga e koe he rarangi o nga paearu he mea nui ki to pakihi. Anei 3 paearu taketake ki te whakaaro ina whiriwhiri kupumatua i roto i Adwords:

I te wa e whiriwhiri ana i nga kupu matua mo to kaupapa whakatairanga, kia mohio koe ki te hunga whakarongo o to pakihi. Hei tauira, ka taea e te toa hu nui te whiriwhiri i tetahi kupu matua whanui, ka puta i roto i te whānuitanga o nga rapunga, penei he hu. I tenei take, e tika ana pea te kupu matua ki te hunga tokoiti, engari ehara pea i te mea pai rawa atu. I tua atu, Ka taea e koe te whakamatau i nga roopu panui i runga i nga hua, ratonga ranei e hokona ana e koe. I tenei ara, ka taea e koe te whakarite ka puta o panui ki nga hua rapu a nga tangata whai take.

Te hanga panui

Ko te mahi tuatahi ki te whakarite kia whai hua to panui ka taea ko te whakarite kei te kukume koe i nga momo tumanako.. Ahakoa karekau pea nga tangata whai mana ki te panui i to panui, Ko nga tumanakohanga tohu. Mena he pai to panui, ka kitea e koe he iti ake to utu mo ia panui. Ko te mahi e whai ake nei ko te hanga i etahi momo rereke o to panui me te aro turuki i nga mahi o ia panui.

Tuatahi o nga mea katoa, me mohio koe he aha nga kupu matua e hiahia ana koe ki te aro. He maha nga taputapu kupu matua kore utu e waatea ana i runga ipurangi hei awhina i a koe ki te rapu kupu matua tika mo to kaupapa whakatairanga. Ko te waahi pai hei tiimata ma te whakamahi i tetahi taputapu e kiia nei ko te Mahere Kupu Matua. Ka awhina i a koe ki te rapu kupu matua e tu ai to panui mai i era atu. Ina kua whiriwhiria e koe te kupu matua, whakamahia te taputapu mahere kupu matua ki te rapu i te nui o te whakataetae o te kupu.

Te aroturuki i nga huringa

Mena kei te whakaaro koe me pehea te whai i nga huringa mai i o kaupapa Google Adwords, ka awhina tenei aratohu ki a koe ki te timata. He ngawari ki te whakatinana i te aroturuki huringa, engari me whakauru a ringa koe “pawhiri” Nga tohu HTML ki to waehere Google. Ka taea e koe te whakamahi i tenei aratohu ki te whakatau i te huarahi pai ki te whakamahi i te aroturuki whakawhiti i runga i o kaupapa Adwords. He maha nga huarahi ki te whai i nga huringa mai i o kaupapa Adwords.

Tuatahi, me mohio koe he aha te tauira tohu e hiahia ana koe ki te whakamahi mo to kaupapa AdWords. Ahakoa ka aroturuki aunoa a Google Analytics i nga huringa mai i te panui tuatahi a te kaiwhakamahi, Ka whakawhiwhia e AdWords te paato whakamutunga a AdWords. Ko te tikanga mena ka pao te tangata ki to panui, engari ka wehe atu i to pae, ka whakawhiwhia e to taakete Google Analytics ki a raatau mo te paato tuatahi.

Ko te waehere ka puta i runga i te wharangi mihi o to toa paetukutuku ka tukuna nga raraunga ki a Google Ads. Mena kaore koe e whakamahi i tenei waehere, ka hiahia koe ki te whakarerekē i te waehere aroturuki o to papaahi-e-tauhokohoko ki te tiki i nga raraunga e hiahia ana koe. Na te mea ka whakamahia e ia papaarangi-e-tauhokohoko he tikanga aroturuki rereke, he wero tenei tukanga, ina koa mena he hou koe ki te kaupapa tukutuku, HTML ranei.

Kia mohio koe he aha te ahua o nga huringa, ka taea e koe te whai i te utu o ia patene. He mea tino nui tenei mo te whai i te uara o nga huringa, i te mea ko nga moni i puta mai i nga pao e whakaatu ana i nga moni whiwhi. He pai hoki te mohio me pehea te whakamaori i te reeti whakawhiti kia taea ai e koe te whakanui ake i o hua mai i o kaupapa whakatairanga Adwords. Kaore he whakakapi mo te aroturuki tika. Ka miharo koe ki nga hua.

Kia whai hua ai to kaupapa whakatairanga AdWords, you must focus on bringing in the most paying customers, opt-ins, and buyers. Hei tauira, campaign A could deliver 10 leads and campaign B could deliver five leads and one customer, but the average order value would be higher on Campaign A. No reira, it is essential to set your Maximum bid and target a high CPC to get the best ROI. Listed below are some tips for optimizing your AdWords campaign to ensure that it will produce the best results for your business.

Utu mo ia panui

CPC (utu mo ia panui) in Google Adwords varies from one to two dollars, but it can be as high as $50. While clicks can be extremely expensive, this cost does not have to be so high that it is out of reach for most small business owners. To help you keep costs to a minimum, consider these tips. Use long tail keywords with low search volume and clear search intent. More generic keywords will attract more bids.

The cost of each click is usually determined by several factors, including the position of the ad and the number of competitors. If the industry is highly competitive, the CPC will be higher. I etahi wa, you can lower the cost of CPC by booking large amounts of ads. Ka mutu, remember that CPC is determined by several factors, such as the amount of competition in the industry, relevance of website, and volume of advertisements.

In addition to lowering your CPC, you can also optimize the ad experience by using extensions and improving landing page conversions. Marta Turek has outlined a few tips to help you lower your cost per click. You can save a ton of money while still getting exposure and brand mileage. There is no magic way to lower CPC in AdWords, but you can take these tips to improve your campaign and reduce the cost per click.

While cost per mille is an effective method of creating brand and product awareness, CPC is considered more effective for generating revenue. The difference between CPC and cost per click can be seen in the types of businesses and types of products offered. While electronics companies can spend hundreds of dollars per customer, the insurance industry can spend only a few dollars per click. The latter is a great way to find an audience without spending hundreds of dollars on each click.

Tono mōrahi

You can change your maximum bid in Google Adwords to optimize your ads. There are several ways to do this, and there are some strategies you can use that will make it easier to spend your money wisely. These include the Maximum bid strategy, Target ROAS, and the Maximize Conversions strategy. The Maximize Conversions strategy is very simple and lets Google use your daily budget to the fullest.

The amount that you bid will vary according to your goals and budget. I etahi atu kupu, you can set the maximum CPC based on your budget and desired number of conversions. This is best suited for campaigns that focus on brand awareness, which can be accomplished through campaigns in the Search Network, Google Display Network, and Standard Shopping. Manual bidding allows you to customize your bids, allowing you to spend more on specific keywords or placements.

In the same vein, you can also use the Maximum CPC strategy to optimize your campaign for remarketing. This strategy uses historical data and contextual signals to automatically adjust your Max CPC based on your website traffic. While this strategy is prone to error, it is effective in increasing brand visibility and generating new product awareness. He rereke, you can use other conversion-based strategies that will drive relevant traffic. But these strategies aren’t for everyone.

In addition to setting your maximum CPC, you can also use a bidding strategy called Maximize Clicks. It is a simple way to increase your ROI by increasing the amount of traffic you receive. And because Google Adwords automatically increases and lowers your bid based on the number of conversions, it will ensure your ad gets the most exposure. When using Target Cost per action bidding, it is best to choose a target CPA of less than 80%.

Te rangahau kupu matua

Search engine marketing is all about using the right keywords to get the best search results. Without keyword research, your advertising campaign will be a failure and your competitors will overtake you. To ensure the success of your advertising campaign, you need to use the latest tools and strategies, including keyword research. The most effective keywords are those that your audience actually uses. A free keyword research tool like SEMrush can help you determine how popular a keyword is and approximate how many search results will be listed in the SERP.

Hei mahi rangahau kupu matua, you will need to gather relevant keywords. You can do this with free tools like Google’s Keyword Planner, but it’s a good idea to use paid tools if you want more detailed data. Keyword tools like Ubersuggest let you export keywords as a PDF and read them offline. Enter the keywords that interest you and click “suggest” to get suggestions and data regarding recent headlines, competition and difficulty of ranking for that keyword.

Kia whai koe i to rarangi kupu matua, you should prioritize them and choose three or five of the most popular searches. You can also narrow down your list by creating a content calendar and an editorial strategy. Keyword research can help you understand recurring themes within your niche. Kia mohio koe ki enei, you can create new posts and blog posts related to these topics. The best way to maximize the profits from your Adwords campaign is to focus on a few keywords and select the most relevant ones for your target audience.

In addition to finding the most popular keywords, you should also use tools to identify your target audience. These tools can help you target your audience based on their needs and interests. Hei tauira, if your business sells clothing, you might want to target women who are looking for new shoes, or men who are interested in buying accessories. These users are likely to spend more money on clothes and shoes. Using keyword tools, you can find out what these people are looking for and craft relevant content.

Te tuku tono mo nga kupumatua kua tohua

In addition to using keyword research tools, advertisers can bid on trademarked terms. Ma te mahi pera, they increase their chances of receiving high placements for their ads in search results. I tua atu, bidding on trademarked terms allows competitors to buy relevant placements and avoid high cost-per-clicks. Though competitors will often be unaware of trademark bidding, they may still be willing to add negative keywords.

The practice of bidding on trademarked keywords is a controversial one. Some companies have decided to buy trademarked keywords instead of taking legal action. I roto 2012, Rosetta Stone Ltd. filed a trademark infringement suit against Google, Inc. Google had changed its program to allow bids on trademarked words in 2004. Since then, more than 20 companies have filed legal cases against Google, Inc.

While trademark law has been settled through lawsuits, it is not as clear what can be done in the future. A court-approved injunction could force competitors to pay more for trademarked keywords. Heoi ano, this approach can negatively impact a campaign. It will also require bids that are disproportionate to the value of the trademark. By following these guidelines, advertisers can avoid getting sued for trademark infringement.

It is also important to note that the use of competitor brand names in advertising may also be classified as trademark infringement. Bidding on trademarked keywords in Adwords is risky since you may end up claiming a competitor’s branded keywords. In such a scenario, the competitor can report the activity to Google. If a competitor reports your ad, he or she may block you from using that brand name.

Campaign optimization

Keyword selection is essential for campaign optimization. Using a keyword planner is free and can help you determine your budget and how much to bid. Remember that longer keyword phrases will not match the search terms, so keep that in mind when creating your ad. Creating a persona is essential in understanding your target market and determining the best keywords for your campaign. It also helps to know who will be viewing your ad.

You can also try to use a target impression share to determine the cost per click. The higher the percentage of your audience, the higher your bids will be. This will increase the visibility of your ad and potentially lead to more conversions. Heoi ano, it is possible that your ad will receive less than desired clicks, but you’ll be generating more revenue. If you’re using Google Ads to promote your website, consider using a target impression share.

To make campaign optimization easier, use the Task Management feature. You can assign different optimization tasks to team members. You can also keep tips handy like how to use ad extensions. Boost your ad by using at least 4 ad extensions. These include website links, callouts, and structured snippets. You can also create a review or promotion extension. The more extensions you use, the more successful your campaign will be.

Campaign optimization for Google Adwords can be challenging, but it’s worth it if you can improve the CTR and reduce the CPC. By following these 7 steps, you’ll be on your way to getting a higher CPC and better CTR for your ads. You’ll soon see a significant improvement in the performance of your campaigns. Don’t forget that a successful campaign optimization requires regular analysis. If you don’t track your results, you’ll be left chasing the same old mediocre results.

There are some basic steps you should follow when using Adwords. These include Competitive bidding model, Aroturuki faafariuraa, me nga kupumatua kino. Here are some examples of how to use AdWords to your advantage. Once you have mastered these, it is time to make your first ad. In the following paragraphs, I will go over some of the most important topics you need to know. You may also want to check out the links below to learn more.

Utu mo ia panui

Whether you run your own PPC campaign on Facebook, Google, or other paid advertising platforms, understanding how much your advertisements cost is critical to efficient marketing spend. Utu mo ia panui, or CPC for short, refers to the amount an advertiser will pay for each click on an advertisement. Cost per click is an excellent way to gauge your campaign’s effectiveness, as it lets you know exactly how much your ads cost you when individuals click on them.

Various factors affect your cost per click, including quality score, keyword relevance, me te hāngaitanga o te whārangi taunga. When all three components are well-matched, the CTR (reiti pawhiri) is likely to be high. High CTR means your ad is relevant and attracting visitors. Increasing the CTR means your ads are more relevant to the searcher, and it will lower your overall cost per click. Heoi ano, a high CTR isn’t always the best sign.

Cost per click varies based on the type of industry, hua, me te hunga whakarongo. Generally speaking, CPC for Adwords is between $1 a $2 i runga i te whatunga rapu, and under $1 for display network. High-cost keywords will cost more than $50 mo ia panui, and are typically in highly competitive industries with a high customer lifetime value. Heoi ano, giant retailers can spend $50 million or more a year on Adwords.

With CPC, you can put your ads on websites, and track the visitors’ entire journey on your site. AdWords are the backbone of e-commerce retailers, putting your products in front of consumers who are actively searching for a product or service similar to yours. By only charging for clicks, CPC can help you earn $2 for every $1 spent. You can use these tools to grow your business while simultaneously increasing profits.

Competitive bidding model

A competitive bidding model for Google Adwords is used for determining the highest cost per click. This model varies depending on the goals of an advertisement campaign. A low-cost ad may not generate much interest, so advertisers may consider aggressively bidding for high-quality keywords. Heoi ano, aggressive bidding can result in higher-cost per click, so it’s best to avoid it if possible.

The easiest strategy to follow is to maximize conversions. In this strategy, advertisers set a maximum daily budget and let Google do the bidding. By maximizing conversions, they can get more traffic for their money. Before making any decisions, heoi ano, it’s important to track ROI and determine whether maximizing conversions produced profitable sales. Once this is established, advertisers can adjust their bids accordingly. While there are many possible strategies, this model is most effective for small and medium-sized businesses.

Manual CPC bidding can be combined with bid modifiers, which take into account different signals. This model is especially useful for small businesses with low conversion rates, since most of their conversions are leads, and the quality of these leads varies widely. Not all leads convert to paying customers, but if you define a lead as a conversion action, Google will treat them as the same, regardless of quality.

The manual CPC bidding model is the default strategy for beginners, but it can be time-consuming and difficult to master. You’ll need to set up bids for different groups and placements. ECPC can help control budgets and adjust bids according to the likelihood of conversions. There are also automated options for manual CPC bidding, which is the most popular method. There are three primary types of bid models: Manual CPC bidding, ECPC, and ECPC.

Aroturuki faafariuraa

Without Adwords conversion tracking, you’re flushing money down the toilet. Running your ads while you wait for a third party to implement tracking code is just a waste of money. Only after you have the conversion tracking code implemented can you begin to see real data from your ads. So what are the steps to implement conversion tracking? Pānuihia kia ako atu. A ka mahara: if it’s not working, you’re not doing your job properly.

Tuatahi, you must define a conversion. Conversions should be actions that show that a person was interested in your website and purchased something. These actions can range from a contact form submission to a free ebook download. He rereke, if you have an ecommerce site, you may want to define any purchase as a conversion. Once you’ve defined a conversion, you’ll need to set up a tracking code.

Whai muri, you need to implement Google Tag Manager on your website. This will require you to add a snippet of JavaScript code to your site’s HTML code. Kia oti i a koe tera mahi, you can create a new Tag. In the Tag Manager, you’ll see a list of all the different types of tags available for your site. Click the Google AdWords tag and fill out the necessary information.

Kia oti i a koe tera mahi, you can install the conversion tracking code onto your website. Na, you can view your conversions on various levels. Rōpū Panui, Ad, and Keyword level data will be displayed in a conversion tracking interface. Conversion tracking will help you identify which ad copy is most effective. You can also use this information to guide the writing of future ads. The conversion tracking code will also allow you to base your bids on your keywords based on how well they convert.

Kupumatua kino

To optimize your search engine optimization, use negative keywords in your ad campaigns. These are terms that your users do not want to see, but are semantically related to your product or service. Using irrelevant keywords can lead to disappointing experiences for your users. Hei tauira, ki te rapu tetahi “red flowers,” your ad will not show up. Waihoki, ki te rapu tetahi “red roses,” ka whakaatuhia to panui.

You can also use tools to find common misspellings. You can do this by mining through the raw search queries to find out what people commonly misspell a keyword. Some tools can even export a list of common misspellings, letting you search for these with a click. Once you have a list of misspellings, you can add them to your ad campaigns in the phrase match, exact match, or broad match negatives.

Negative keywords in Adwords can reduce wasted ad spend by ensuring that your ad will appear only to people who are searching for the exact thing you are selling. These tools are highly effective in eliminating wasteful ad spend and increasing return on investment. If you’re unsure about the best way to use negative keywords in your Adwords campaigns, you can read Derek Hooker’s article on the topic.

While negative keywords don’t trigger ads, they can increase the relevance of your campaigns. Hei tauira, if you sell climbing gear, your ad will not be displayed to people looking for climbing equipment. This is because the people searching for that specific item don’t match your target market’s profile. No reira, a negative keyword can improve your campaigns. Heoi ano, it’s important to be consistent. In the Adwords manual, you can change your negative keywords whenever necessary.

Targeting by device

You can now target your ads based on the type of device that someone is using. Hei tauira, if you’re a business, you might want to target ads to people who use their mobile devices. Heoi ano, if you want to reach mobile users and improve conversion rates, you should know the device type they use. Ko taua huarahi, you can better tailor your ad content and messaging to the type of device that they use.

As mobile users continue to grow in number, cross-device targeting will become more important to marketers. By paying attention to user behavior across devices, you can understand where customers are in the buying process and allocate micro-conversions accordingly. With this information, you’ll be able to build more effective campaigns and provide seamless experiences for your customers. Na, the next time you plan to target mobile users, be sure to consider cross-device targeting.

If you’re targeting users of tablets, you’ll want to use device targeting in Adwords. Tenei ara, your ads will be more relevant to those users who use tablets. Google is rolling out device targeting options in the coming weeks, and it will notify you when it’s available. This will increase your mobile advertising costs and allow you to tailor your ads to target the people who are most likely to use your tablet device.

In Google Adwords, targeting by device is an important step in any Google Ads campaign. Without proper device targeting, you may end up making incorrect assumptions about the motivations of your customers. No reira, it’s important to understand this process. You can split your content and search campaigns and run a more effective campaign by considering the device of the users. But how do you set device targeting? Here’s how you can do it.