Month: July 2022

Kua rongo pea koe mo Google Adwords, te papa panui mai i a Google. Engari, kei te mohio koe ki te whakamahi hei whakanui ake i to hua? He utu mo nga tiimata? Anei etahi tohutohu. He taputapu pai tenei mo nga kaihokohoko mamati, ina koa nga tiimata. Engari ka taea te utu. Pānuihia ki te ako atu mo tenei taputapu kaha. Kua whakarārangihia i raro nei etahi o ona painga me ona huakore. Ahakoa mo to tiimata, mo te umanga pumau ranei, Kei a Adwords nga painga me nga ngoikoretanga.

Ko Google Adwords te turanga panui a Google

Ahakoa ehara i te mea ngaro ko Google he kaitakaro nui i roto i te waahi panui, kaore nga tangata katoa e mohio ki te whakamahi tika i nga taputapu a te kamupene. Ka titiro tenei tuhinga ki nga momo huarahi ka taea e koe te whai hua ki nga taputapu panui a Google. Mena he hou koe ki a Google AdWords, i konei he arotake tere o nga mea kei roto. Ina kua ako koe mo nga taputapu, ka pai ake to whakaaro me pehea te whakanui ake i te angitu o to pakihi.

He rite te mahi a Google AdWords ki te peeke ka tono nga umanga mo te tuunga ki nga hua miihini rapu. Ko tenei punaha ka awhina i nga kamupene ki te whiwhi kounga teitei, waka whai take. Ka kowhiria e nga Kaipānui he tahua me te whakaingoatanga kua whakaritea, a ka taea te taapiri i te nama waea, te hono ranei ki te wharangi matua o te paetukutuku. Hei tauira, me whakaaro e rapu ana tetahi kaiwhakamahi “hu whero.” Ka kite ratou i etahi panui mai i nga kamupene rereke. Ka utua e ia panui tetahi utu mo te tuunga panui.

I te wa e whiriwhiri ana i te momo whakatairanga tika, he mea nui kia whakaarohia te utu mo ia panui. Koinei te moni ka utua e koe mo ia mano panui panui. Ka taea hoki e koe te whakamahi i te utu mo ia mahi, ko te tikanga ka utu koe mo ia wa ka pao te tangata ki to panui me te whakaoti i tetahi mahi motuhake. E toru nga momo whakatairanga me Google Ads: rapu pānuitanga, whakaatu pānuitanga, me nga panui ataata. Ko nga panui rapu e whakaatu ana i nga kuputuhi, whakaahua, me te ihirangi ataata. Ka puta ki nga wharangi paetukutuku i roto i te whatunga whakaatu a Google. Ko nga ataata he panui poto, te tikanga ono ki te 15 hēkona, ka puta ki YouTube.

Ko te mahi a Google Ads i runga i te utu-ia-pawhiri (Youtube Ads Agentur) tauira. Ko nga kaiwhakatairanga e aro ana ki nga kupu matua motuhake i roto i a Google me te tuku tono mo enei kupu matua. Ka whakataetae ratou mo enei kupu matua me etahi atu kaihokohoko. I te nuinga o te wa ko nga moni tuku i runga i te utu nui. Ko te teitei te tuku, te pai ake o te tuunga. Ko te nui ake o nga tuunga panui ka whakawhiwhia e te pakihi, ka iti ake te utu mo ia paato.

Hei whakanui ake i te whai huatanga o Google Ads, he mea nui kia mohio me pehea te whakarite i nga panui. Ka puta nga panui ki nga wharangi hua rapu, i runga i nga wharangi tukutuku i te Whatunga Whakaaturanga a Google, me etahi atu paetukutuku me nga taupānga. Ko nga panui ka taea te ahua, te tuhinga ranei, a ka whakaatuhia ki te taha o nga mea e tika ana. I tua atu, Ka taea e koe te whakarite i nga panui ma te aro ki nga waahanga rereke o te kohanga hoko.

He pai mo nga tiimata

I te tau o te ipurangi, kei te rapu nga pakihi mo nga huarahi hou ki te toro atu ki nga kaihoko hou. Ko te pikinga o nga kaupapa whakatere he tauira pai mo tenei. He maha nga wa ka akiakihia nga tiimata ki te mahi mai i nga waahi tari. Hei utu mo te mana pupuri tika i roto i te kamupene, e pai ana enei kaipakihi ki te tuu i te nui o te tupono. I tua atu, ka awhina nga kaiwhakatere i nga tiimata ki te karo i nga utu o runga ka puta mai i te pakihi tuku iho. Anei etahi o nga painga o te whakamahi i te kaupapa whakatere.

He tino tauineine

He aha te hanga i te kamupene whakaineine? Ko te whakautu he hanganga whakaineine, ka piki ake te rahi o te ratonga. Me IaaS, ka utu koe mo te kaha ake me te kore utu taapiri mo nga taputapu, whakahōunga pūmanawa, kua piki ake ranei te kohi hiko. Me te rorohiko kapua, ka taea e koe te uru atu ki o raraunga mai i hea. Ka kitea nga painga. Pānuihia kia mohio koe me pehea e whai hua ai tenei momo hanganga ki to pakihi. Kei raro nei nga huarahi e rima e taea ai e to pakihi te whakamahi i nga ratonga e waatea ana i te kapua.

Pūmanawa hei ratonga, SaaS ranei, he rorohiko-kapua e whakahaerehia ana i runga ipurangi e tetahi kaihoko tuatoru. Ka taea e koe te uru atu ki te rorohiko ma te tirotiro tukutuku. Na te mea kei te whakahaeretia i waenganui, He tino tauine nga ratonga SaaS. I tua atu, Ko nga hua SaaS he ngawari me te tauine na te mea kaore e hiahiatia kia whakauruhia ki runga i nga taputapu takitahi. He mea tino nui tenei mo nga roopu toha o te ao. A na te mea kaore e hiahiatia e ratou te bandwidth, kaore nga kaiwhakamahi e manukanuka ki nga whakahou rorohiko.

He utu nui

Mena kei te awangawanga koe he nui rawa te utu, e kore ko koe anake. He rite tonu te awangawanga a te tini o nga tangata: “He utu nui ki te whakahaere i nga Adwords.” Ahakoa kaore koe e hiahia ki te whakapau $10,000 he marama ki te kite i nga hua, te ahua nei he mahi whakamataku. Heoi ano, he maha nga huarahi hei whakaiti i to utu mo ia paato me te kore e pakaru te peeke. Ma te whai i etahi ture ngawari, ka taea e koe te whiwhi i nga hua pai mo te putea iti.

Ko te mea tuatahi e hiahia ana koe kia mohio koe e hia nga utu a Google AdWords. I roto 2005, ko te utu toharite mo ia panui $0.38 hēneti. Na 2016, kua peke tenei utu $2.14, a kare pea e heke wawe. He roia, hei tauira, ka taea te tumanako ki te utu $20 ki $30 mo ia panui. Engari ki te kore e taea e koe te utu nui, ka hiahia pea koe ki te rapu huarahi.

There are a number of steps in Adwords management. These include determining keywords, tuku tuku, and re-marketing. Using a qualified Adwords marketing team can help you get the most from your campaign. Learn how to get started today! Here are a few of the key areas to consider. Interested in partnering with a certified PPC marketing team? Check out this article for tips and tricks. You will be glad you did!

Pay per click (Youtube Ads Agentur)

Pay per click (Youtube Ads Agentur) advertising is a type of advertising that allows you to display your ads directly to people who are actively searching for your product or service. PPC advertising is very effective if you can target people who are actively looking for something that you offer. Heoi ano, you should be aware that it can be expensive. Here are a few tips for making the most of your PPC advertising campaign:

Set a budget. Many business owners start with a certain amount to spend on pay per click advertising, but as the numbers accumulate, you can adjust the amount. A $200 purchase may only require two clicks, while a $2 click could result in a $20 sale. PPC advertising focuses on keywords and audiences – words or phrases people are searching for – to determine how effective your ads are. If you are trying to reach a large number of people, consider using negative keywords to prevent your ads from being included in the search results.

If you are unsure about what type of advertising to use, you can start small and test different keywords and campaigns until you find the best fit for your business. PPC allows you to experiment with different keywords and campaigns until you find a way to generate revenue. There are also many free and low-cost PPC programs, so you can test out different options before investing large amounts of money. But the key is to make sure that you’re using the right kind of PPC advertising to reach the most people.

Kupumatua

When targeting the right audience with Adwords, it’s important to look beyond the general terms that your audience will search for. Excluding generic terms could cut off some potential customers from your sales funnel. Engari, write content that helps guide potential customers through the entire buyer’s journey. It can also lay the foundations for long-term relationships. Here are some tips to help you find the right keywords for your campaign.

Tuatahi, you must know how to segment your keywords. A good way to do this is to group related keywords into separate groups. Ma te mahi i tenei, you can write targeted ads for multiple keywords at once. This will help you maintain an organized account structure and prime it for high Quality Scores. To start, choose a keyword phrase that best describes your product or service. Tenei ara, you will be able to reach qualified prospects later in the buying funnel.

Don’t use single keywords. They tend to be too generic. Longer phrases, penei “tuku pouaka huawhenua organic,” are more targeted. These phrases attract the right customers. Using keywords individually may be less effective, especially if your customers use different terms for your product or service. You should list variations of your keywords, including colloquial terms, alternative spellings, plural versions, and common misspellings.

Te tuku tuku

The first step in bidding on Adwords is choosing your ad copy and message. These three factors influence the placement of your ads on Google’s search results page. Ko te utu mo ia panui (CPC) method is best for driving specific target customers, but is not as effective for websites with high volumes of daily traffic. CPM bidding is another option, but is only used on the Display Network. CPM ads appear more frequently on related websites where AdSense ads are displayed.

Google offers several options for adjusting your bids. One way to make a bid adjustment is to manually adjust each keyword bid. The amount you set for each keyword will not affect the total ad budget. Google will also inform you of how much money to spend on each ad group, but the amount is entirely up to you. There are two types of keyword bid adjustments – manual and automated. The goal is to make your ad appear in the search results with the lowest cost per click.

Another way to lower your bids is to increase your quality score. The quality score is a rating of your ad’s effectiveness. This rating is not used in the auction process, but it helps determine your odds of appearing higher on the list. Google’s Adwords auction system is a fair way to judge your ad’s future placement and doesn’t allow advertisers to “buy” their way to the top. Google uses the maximum CPC metric to regulate the amount of money you pay for each click.

Re-marketing

Re-marketing is a good option for advertisers who want to reach more people with their message. With re-marketing, your adverts will be displayed on sites that your customers have recently visited. Engari, be aware that they may appear on sites that are not related to your business. This means that you need to set an exclusion for the site to avoid overexposure or claims of intrusion. But what is re-marketing?

Re-marketing is a term used in online marketing, and refers to targeting ads to people who are already interested in the products and services you have to offer. These ads are sent to the same people over again, and the same customers are likely to click on them again. Re-marketing works well with Facebook, Adwords, and other forms of online advertising. Regardless of your business model, you should consider using these methods to reach the people most likely to become your customers.

ōrite tika

The Exact Match feature in AdWords allows advertisers to block variations of their keywords before they are clicked. It also enables you to see how many clicks you are generating with different search terms. In a nutshell, it matches your search terms with the most relevant keywords. If you’re a retailer, this means that the more specific you are with your keyword, te pai ake. But what are the benefits of Exact Match in AdWords?

Exact match keywords were initially limited to matches that were exactly the same as the search query, which forced advertisers to build keyword lists with extremely long tails. I nga tau tata nei, heoi ano, Google has refined the algorithm to take into account word order, close variants, accents, and stemmings. I etahi atu kupu, Exact Match keywords are now more precise than ever. But they are still far from perfect. Exact match keywords can still be useful if you’re targeting a niche audience.

The exact match feature in Adwords allows you to narrow down the search queries to target more precisely. While this reduces traffic, exact match traffic has the highest conversion rate. Plus, because exact match keywords are highly relevant, they indirectly improve your Quality Score. This is especially useful for online retailers. Na, while it’s not the best way to maximize your advertising budget, it’s still worth it. Na, get started today!

Kupumatua kino

When it comes to generating traffic, negative keywords in Adwords are just as important as regular keywords. In SEO, people will choose keywords they want to appear for, while not appearing for the same terms. By using negative keywords in Adwords, you will block ads from being shown for search terms that are not relevant to your campaign. These keywords can also yield positive results, so you should be sure to use them appropriately.

You can also block terms that won’t convert into customers. Hei tauira, if you advertise a Ninja air fryer, don’t use the term “air fryer” in your ads. Engari, use terms like “air fryer” ranei “parai hau ninja” instead. While generic terms will still drive traffic, you’ll save money if you can avoid them altogether. When using negative keywords, make sure to use them only in ad groups or campaigns that you own.

Negative keywords can be anything from celebrity names to highly specific terms. Hei tauira, a negative phrase match keyword might prevent ads from appearing for searches that contain the exact words or phrases. It’s helpful if your business sells socks that are both novelty and functional for sports. You may want to set negative exact match keywords for compression socks, hei tauira. You can also set negative exact match keywords to prevent ads from showing for specific search terms.

If you’re new to Pay-per-click advertising, you may wonder how to make the most of Adwords. This article will introduce you to the basics of Pay-per-click advertising, including Keyword research, tuku tuku, and quality score. It will also provide some strategies for making the most of this powerful marketing tool. You’ll learn how to increase your ROI and improve your bottom-line by using AdWords successfully.

Utu-ia-paahi panui

Pay-per-click advertising is an online marketing strategy that consists of paying a company only when someone clicks on its ad. This strategy is largely associated with search engines such as Google and Bing, and is also used by social media sites. It involves paying a company a predetermined amount to have its ad appear under a particular search phrase. Heoi ano, since advertisers only pay when someone clicks on their advert, they must be able to offer the best value for their money.

There are two basic types of pay-per-click advertising: flat-rate and bid-based. Both methods can be beneficial for businesses. In order to select the right pay-per-click model, an advertiser should first decide what their goals are. While advertising on search engines is a great way to get traffic to their website, it can be confusing for beginners. Below are some tips that will help you get started with this digital marketing strategy.

Bidding on Google’s search engine platform is a key part of getting traffic to your website. Bids are calculated by Google based on keyword phrases. When someone searches for a specific keyword or phrase, they will be presented with product grid ads based on their intention to purchase. The higher the click, the lower the price, and the more likely a visitor is to click on your ad.

One of the most important factors in Adwords’ CTR is the ad copy. An appealing ad copy will help you stand out among the competition. A low-quality ad, i tetahi atu ringa, will cost you more money and result in a lower Ad Rank. Engari, with the right approach, you can increase your CTR. This is an essential aspect of pay-per-click advertising on Adwords.

Te rangahau kupu matua

Using buyer personas and researching their needs will help you target the right keywords for your business. Creating a persona outlines what a typical customer wants, the challenges they face, and the things that influence their buying decisions. This information will guide your keyword research. Once you’ve written your persona, use keyword selection tools such as Google Keyword Tool to research related keywords. These tools will help you narrow down a long list of keywords that have the highest chance of ranking.

One of the most important parts of keyword research for AdWords is understanding your audience. Remember that a potential customer’s buying process will vary depending on the type of industry and what they want to purchase. Hei tauira, a branding company in London might not be searching for a branding company in New York or Los Angeles. The buyer’s journey will be different depending on the type of business, so keyword research is crucial.

In addition to using Google Keyword Planner, you can also use other keyword research tools. Google’s Keyword Planner tool is particularly helpful for this. It shows how many people are searching for the keyword, how much they’re willing to pay, and how many people are searching for that specific phrase. It also suggests additional keywords for you to research. It helps you build targeted campaigns. Once you’ve identified a few good keywords, you can use them in your campaign.

Using tools such as Alexa’s Keyword Difficulty Tool will allow you to measure the competition and your brand’s authority. This tool assigns each website a Competitive Power score that indicates how authoritative the site is on a keyword results list. Share of Voice is another great tool for measuring authority. The higher a brand’s share of voice, the more it will be regarded as authoritative. This can help you improve your rankings by improving visibility and authority.

Te tuku tuku

There are several ways to bid on traffic through Google’s Adwords program. The most common way is cost-per-click, which costs advertisers only for clicks from their ad. CPC is the most expensive method, but it is the most cost-effective if you are trying to target a very specific audience. If you are trying to increase your website traffic, heoi ano, you should consider CPM bidding. This method will cost less, but it will only show your ad to hundreds of thousands of people.

You can increase your bid on a particular keyword or phrase to maximize your chance of attracting new visitors. You should also consider your overall quality score to determine the most effective bid. This is based on three factors: your website’s content, ad copy, and landing page design. Ko te teitei o te kaute kounga, the lower the cost per click will be for you. Heoi ano, this option is not for everyone. It is highly advisable to follow Google’s guidelines and spend time optimizing your campaign.

You should try to set an initial bid that is conservative. This will give you room to adjust the bid if you see a pattern in your data. You should also aim to meet the advertiser’s expectations for engagement rates and quality traffic. By using this method, you will prevent wasting advertising space and avoiding penalty from Google. When it comes to bid strategies, it is best to stick with what you know, and follow a proven method for maximizing your budget.

Ka mutu, you should pay attention to your competitors’ tuku. Keep an eye on what keywords are performing best for them and what they offer. Using data from past AdWords campaigns will help you put together the most effective bid. Na, you will have a better idea of what kind of work is involved. In order to be successful at paid advertising, it is essential to monitor your ads and bids. If you want your campaign to generate a higher ROI, you must pay attention to what your competitors are doing.

Tohu kounga

Besides the click-through rate, the quality score is also determined by ad relevance and the experience of the landing page. Ads with similar keywords and ad groups will have different Quality Scores, based on ad creative, landing page and demographic targeting. Ads will adjust their Quality Score when they go live, and Google considers two-thirds of the factors when calculating the score. If you’re using good account structure and do a lot of testing, you can easily reach a quality score of six or seven.

Though it might sound simple, a low Quality Score can cost you a lot more than a high Quality Score. Because it is based on historical data, your ad can achieve a high Quality Score even if it is not highly competitive. Waimarie, Google provides data on what to expect, so you can optimize your ad to achieve the highest possible QA score. By understanding what factors affect your ad’s Quality Score, you can improve your ads and get the most out of your advertising budget.

Keyword relevancy is an extremely important factor in the calculation of the Quality Score, and there are several things you can do to improve yours. Relevancy is a big factor, so try to use keywords that are relevant to your website’s niche. The higher the relevancy factor, the higher your Quality Score will be. Hei tauira, if you are promoting an e-commerce site, try focusing on relevant keywords related to your niche.

The color of the button and the words on the page’s headline are also important. Changes to these elements can increase conversion rates. Legal Claimant Services, for instance, increased their conversion rate by 111.6% after changing the headline on their website. There are many ways to improve your Adwords quality score, but most importantly, you must be aware of the main factors that determine it. The following three factors should all be addressed if you’re serious about increasing your quality score.

Whakaritea ano

One of the most effective ways to maximize the effectiveness of your advertising campaigns is through re-targeting. With re-targeting, you can show ads to specific visitors who have visited your site. Your ads will then be displayed across the Google Display Network to these visitors. Heoi ano, to get the most benefit from re-targeting, you should segment your website visitors. Hei mahi i tenei, you can compare demographics and use a segmentation tool.

Using retargeting through Adwords is an excellent way to keep in touch with existing customers, and reach new ones. Ads placed on your website through Google Adwords place Script tags on the pages of your website, so that the people who visited your site again see them. This method can be used across social media, including Facebook and Twitter. For maximum results, re-targeting should be a regular part of your business strategy.

You can create audience lists based on specific actions and interests of website visitors. Hei tauira, if your website is geared towards people who use Gmail, you can target them with ads that are relevant to their Google accounts. You can also use custom audiences that match the email addresses of website visitors. You can also use conversion tracking to target specific web pages, like product pages, to maximize your return on investment. By combining these two methods, you can maximize your effectiveness through re-targeting with Adwords.

Once your audience has been segmented, you can set up a re-targeting campaign using Google’s ad network. The best method for re-targeting with Adwords is one that is effective for both your website and your business. You can target your audience through different media, including Google Display Network, YouTube, Android apps, me etahi atu. Using a re-targeting model helps you measure how much each ad is costing you and which channels are most effective for your business.

Ina whakamahia pai, Ka taea e AdWords te awhina i nga pakihi ki te whakatutuki i o raatau whaainga. Me nga kaupapa whakatairanga, ka taea e ratou te taraiwa atu i nga waka ki o raatau paetukutuku, kia nui ake nga tohu, me te wheako atu i nga huringa. Ahakoa he mea nui a SEO mo tetahi pakihi, Ka taea e AdWords te whakanui ake. Ma te arotahi ki nga kupu matua e tika ana me te arotau i nga ihirangi, ka taea e koe te hanga i tetahi kaupapa ka aro ki to maakete whaainga. Ko te kaupapa whakatairanga e tino whai kiko ana ka whakarite kia kite nga tangata tika i o panui.

Kupumatua

Ko te huarahi pai hei whakapai ake i to kaupapa whakatairanga ko te whakamahi i nga kupu matua e pa ana ki te kaupapa o te panui. Me hono nga kupu matua ki to wharangi taunga, kaupapa pānuitanga, e rua ranei. E rua, e toru nga kupu ka tino whai hua. Anei etahi tohutohu mo te whiriwhiri kupu matua. Ka taea hoki e koe te whakakore i etahi kupu matua mai i nga roopu panui motuhake. Kei raro nei nga tohutohu mo te whiriwhiri me te whakamahi kupumatua hei whakapai ake i o kaupapa whakatairanga.

I mua i te kowhiringa kupumatua mo AdWords, me whakaaro koe ki to hunga whakarongo me o raatau hiahia rapu. Mena ka whakakorehia e koe nga tikanga whanui, ka taea e koe te tapahi i nga kaihoko mai i to kohanga hoko. I tenei take, ka puta noa o panui mo nga kaihoko e patopato ana i tetahi kianga e pa ana ki a koe. Engari, arotahi ki te hanga ihirangi awhina e arahi ana i o wawata i roto i te mahi hoko me te whakarite hononga. Kei raro nei etahi tauira o nga kupu matua whai hua mo AdWords.

Whakataurite Kupu: I te wa e whiriwhiri ana i nga kupu matua mo to kaupapa, me whakamahi koe i te taputapu whakaorite-kianga. Ka taea e koe te whakaiti i to whakapaunga me te whiwhi i nga kaihoko kua whakaritea. Mena ka whakamahia e to hunga whakarongo enei kupu i nga wa katoa, ka taea e koe te whakamahi i te kupu matua-kianga, e whakaatu ana i to panui i runga i nga kianga e rite ana te tuhi ki te kianga. Ma tenei tikanga ka whakaatu ka puta noa to panui i te wa e rapu ana nga tangata mo te kianga tika.

Tohu kounga

Ko te kaute kounga e ahu mai ana i nga mea e toru: te reiti pawhiri e tumanakohia ana (CTR), te whaitakenga o to panui, me te wheako o nga manuhiri ka paato i to panui. Ka rereke te kaute kounga i waenga i nga kupu matua me nga roopu panui. Kei runga i te mahi auaha panui, wharangi taunga, me te whainga taupori, ka tino rerekee te Tohu Kounga. Whai muri i to panui kia ora, Ka whakatikahia e Google tana Tohu Kounga i runga i enei korero. E toru nga ahuatanga ka taea mo to panui: “Teitei,” “Pūnoa,” me te 'Poor'.

Ko te waahanga tuatahi o te kaute kounga ko te pai o to panui ki nga kaiwhakataetae. Mena kei te aro koe ki nga kupu matua motuhake, he mea nui ki te hanga i to kupu matua kia kaha. Ko tetahi atu take nui ko te mea he kounga teitei te ihirangi o to panui. Kaore a Google e hiahia ki nga manuhiri ki te whakapau taima ki te panui i nga ihirangi kounga iti. Heoi ano, mehemea he CTR teitei to panui engari he iti te kaute o te kounga, he pai ki te okioki me te whakakapi ki tetahi atu mea.

Ko te kaute kounga kaore e hono tika ki te kape panui, engari he mea nui kia maumahara ko te mea he take kei roto i to tuunga o to panui. Ko to kape panui me to wharangi taunga kia rite ki o ihirangi me te whakapai ake i tana kaute kounga. Ko etahi atu take ko te whaitakenga o nga kupumatua matawhenua me nga kupu matua motuhake. Hei tauira, mena kei te aro to panui ki nga kaihoko i Detroit, ka iti ake te kaute o te kounga i te kotahi i runga i te whaitakenga whanui.

Utu

Ko te utu toharite o ia marama mo te kamupene iti ki te tau waenga ki te whakamahi i a Google Adwords kei waenga i te iwa me te tekau mano taara ia marama.. Ko te ahua $100 ki $120,000 ia tau. Engari ko te utu ka nui ake, ka iti ake ranei, i runga i te ahumahi me te papaaho e whakamahia ana. He nui ake te utu mo nga kupumatua utu nui, he tino whakataetae. Engari mena ko to whainga ko te tuku waka ki to paetukutuku, hua ranei, me whai koe ki te whakapau iti iho i te tekau taara mo ia paato.

He maha nga huarahi hei whakatau i te nui o te utu mo te Adwords, i runga i te momo pakihi e whakahaerehia ana e koe. He tauira utu-mua, ohaurunga ranei e tika ana mo koe. Ka taea e koe te whakamahi i tetahi mahere kupu matua kore utu e whakaratohia ana e Google kia kite he aha nga kupu matua e whakataetae ana me te maha o nga tangata e rapu ana i tetahi hua motuhake.. Mena ka whakaaetia e to tahua, ka taea e koe te toha i tetahi ōrau o to tahua moni ki nga panui pūkoro, a ka taea e koe te aro ki tetahi momo taputapu pūkoro.

Ahakoa he ratonga utu nui, Ko te AdWords tetahi tikanga panui whai hua e whakaatu ana i to pakihi ki nga miriona o nga kaihoko pea. Ka taea hoki e AdWords te awhina i nga utu ma te whakapai ake i nga reiti whakawhiti. He mea nui kia maumahara kaore he tikanga mo te angitu. I te mutunga, te utu o Adwords he pai te utu mo te hokinga mai. Kaore he huarahi pai ake ki te tiimata i to haerenga hokohoko tuihono.

Te tuku tuku

Ko te utu-ia-pawhiri (CPC) Ko te tikanga ko te ara paerewa mo te tuku tono mo Adwords. Ko tenei tikanga te mea tino pai mo te kawe i nga kaihoko ki to paetukutuku, engari ehara i te mea pai mo te whakaputa i nga pukapuka nui o nga waka o ia ra. Ka taea e koe te whakamahi i te utu mo ia mira (CPM) tikanga tuku tono i runga i te Adwords ki te whakaheke i to CPC. He maha nga wa ka whakaatuhia nga panui CPM i runga i nga paetukutuku e whakaatu ana i nga panui AdSense.

Mena he rangatira koe, Ko Adwords te waahi tino pai ki te hokohoko i to hua, ratonga ranei. Me tana hanganga tono ngawari, ka taea e koe te whakatau i te wa, kei hea, me te nui o te pupuhi. Ka taea e koe te aro rautaki ki o kaihoko ka puta tuatahi ki nga hua rapu. Hei tauira, mena kei te hoko pukoro koe i runga ipurangi, ka hiahia pea koe ki te aro ki nga tangata e hoko ana i aua hua. Mo tenei, ka taea e koe te aro ki a raatau ma te rangahau i o raatau hiahia me o raatau hiahia.

Ko tetahi atu rautaki whai hua mo te whakahaere i to kaupapa Adwords ko te wehewehe ki te maha “rōpū pānuitanga.” Ko aua roopu kei waenganui i te tekau ki te rima tekau nga rerenga korero e pa ana. Ka taea e koe te arotake takitahi i ia roopu. Ka tukuna e Google he tono morahi kotahi ki ia roopu. Ko tenei wehewehenga mohio o nga kianga te mea matua ki te whakahaere i to pakanga katoa. Mena kaore koe i te mohio ki enei ture, ka mutu pea ka moumou koe i to haumi Adwords.

Ko nga SKAG

Ko nga SKAG i Adwords he huarahi rongonui ki te hanga me te whakahaere i tetahi kaupapa whakatairanga. I te wa e hanga ana he SKAG, ka taritehia e koe te roopu panui kia nui ake nga kupumatua. Mo ia roopu, hanga he momo panui rereke. Hei tauira, mena kei a koe he roopu o nga kupu matua e rua, hanga kia rua nga kape panui motuhake ka whakamahi kotahi mo ia kupu matua. Ko te kotahi mo ia kupu matua ka pai ake i te kotahi panui mo te kupu matua kotahi. I te wa roa, ka utu tenei!

He whai hua nga SKAG mo te whakanui ake i nga reiti whakawhiti me te whakapai ake i te whai take o o panui. Kei te tumanako nga kaiwhakamahi ki nga hua me nga panui e pa ana ki o raatau kupu rapu. Ko te teitei ake o te CTR, te pai ake. Ko nga SKAG ano he waahanga pai ake mo nga kamupene e panui ana i nga hua maha. Ahakoa kaore i te whai hua ki nga roopu panui hua maha, ka waiho hei rautaki whai hua mo te tini o nga hua. Heoi ano, he mea nui kia maumahara he rereke nga painga o nga momo whakataetae kupu matua.

Ko nga SKAG ka taea e koe te whakarite i to panui ki etahi kupu matua. Ka piki ake te whai take ki a Google me te whakapai ake i to whiwhinga kounga o te panui, he take nui i roto i te arotautanga whakahau. He maha nga kupumatua kei roto i nga roopu panui tuku iho, me te whakarereke i te panui mo etahi o ratou ka piki ake te CTR mo etahi engari ka whakaitihia mo etahi atu. Me nga SKAG, ka whai take o panui ki te kairapu me te iti ake te CPA.

Whakataetae whanui

Ko te momo whakataetae taunoa i roto i te Google Adwords he whanui whanui, e taea ai o panui kia puta ki runga i nga rapunga e pa ana, tae noa ki nga kupu rapu kupu-kore. Ko te whakataetae whaanui te momo tukinga iti rawa te here, a ka whaiwari ake koe ina tae mai ki nga rerenga korero. He tino whai hua mo nga kupu matua-hiku roa, me nga taunakitanga e whakaatu ana ka taea te whakapai ake i to ROI. Heoi ano, ehara pea i te mea pai rawa atu mo nga kaiwhakatairanga hou kaore e mohio ki te rereketanga o nga momo whakataetae.

Ahakoa he pai te whakamahi i te whakataetae whanui mo nga kaute hou, ka whai hua kino mo te waitohu. Mena ka whakamahi koe i te taapiri whanui, ka oma to kitea kupu matua, a ka puta o panui ki nga rapunga kore. Ko te tikanga pai ko te tuku iti rawa i runga i nga kupu whakataetae whanui. Tenei ara, ka taea e koe te whakakore i nga utu nui. Ano hoki, kia mohio ki te tapanga i o kupu matua whanui i roto i te konae Excel mena he kaiwhakamahi matatau koe.

Ko nga kupu matua whanui kino e kore e taurite ki nga kupu taurite, rerekētanga tata, me nga kupu maha. Ko nga ture ano e pa ana ki nga kupu matua kino whanui kupu kotahi. Kare a Google e hiahia kia mate ohorere koe i to putea ma te kore e aro ki nga kupu kupu matua e tika ana. Ko te whakataetae whanui te huarahi tino whai hua mo nga kaiwhakatairanga e hiahia ana ki te whakanui i nga huringa me te kore utu mo nga hokohoko koretake.. Ko nga kupu matua kino e whakamahia ana hei whakakore i nga hokohoko kore me te whakanui ake i te ROI. Ko te tukinga whanui he whiringa pai mena kaore he kupu motuhake, kianga korero ranei e mahi mo to kaupapa.

He maha nga huarahi rereke hei hanga i tetahi kaute Adwords. Anei etahi o nga mea tino noa. I roto i tenei tuhinga, Ka hipokina e ahau te CPC, ōrite tika, Whakaritea ano, Toronga, me etahi atu. Ko te tumanako, ka awhina enei tohutohu i a koe ki te timata me te whai hua i o panui. Kia mahara ko to putea Adwords te oranga o to paetukutuku, no reira tangohia te wa ki te ako mo ia takitahi. Kia mohio koe mo te Adwords, ka rite koe ki te hanga i to pakanga tuatahi!

Utu mo ia panui (CPC)

Kia mohio koe ko te Utu mo te Paatanga (CPC) i roto i te Adwords kaore i te rite ki te CPC i roto i te kaupapa hokohoko tuku iho. Ahakoa e tohu ana a CPC ki te utu mo te panui, Kei te awangawanga a CPM ki te nui o nga whakakitenga ka riro i to panui. Ahakoa he rereke te utu o te panui, Ko nga taputapu hokohoko tuihono rongonui e whakaatu ana i te CPC mo o raatau kupu matua. Me mohio ano koe ko te CPC ehara i te mea ko te utu teitei mo ia panui.

Ko te utu mo ia paato ka whakawhirinaki ki nga ahuatanga rereke, tae atu ki te kaute kounga, nga kupu matua, me te tuhinga panui. Ko nga panui kaute kounga teitei e kukume ana i nga pao me te tumanako ka heke te utu 50%. He iti ake nga pao e kukume ana i nga panui tohu kounga iti, na reira, ka utu koe i te CPC teitei ake. Hei whakapai ake i to CPC, ngana ki te arotau i to tuhinga panui me to paetukutuku. Me mohio kei a koe he CTR teitei hei akiaki i nga manuhiri ki te panui i to panui.

Ko te CPC ka whakatauhia e te kamupene panui ma te hokohoko. Ka taea e te kaitono te kowhiri ki te tuku tono a-ringa, aunoa ranei. Ka tohua e te kaihoko a-ringa te CPC morahi mo tetahi kupu matua, roopu panui ranei. Ka mau tonu te mana whakahaere a nga kaihoko a-ringa ki o raatau tono ka taea te whakatika i a raatau tono kia nui ake nga paato. He maha nga huarahi ka whai hua tenei whiringa. Ahakoa he mea nui kia mohio koe ki to tahua i mua i te tiimata i te kaupapa whakatairanga, kia mohio koe ki te mahi o te hokohoko me nga mea hei mataara.

Ko te whai whakaaro mo to whaainga ROI he mea nui mo te kaupapa whakatairanga angitu. Me whakarite kia kore koe e ngaro i nga hokonga, hei arahi ranei i nga waahi. Mena he iti rawa to tono, ka uaua koe ki te whakaputa ROI. Engari ma te maumahara ko te utu nui mo ia panui ehara i te mea ko te utu whakamutunga, ka taea e koe te arotau i te CPC ki te whakanui i o hua. Me mohio ano koe ko te max CPC i Adwords ehara i te utu whakamutunga. He maha nga kaiwhakatairanga ka utu noa i te moni iti ki te eke ki nga paepae o te Ad Rank, ki te patu ranei i o raatau kaiwhakataetae’ Ad Rank.

He rereke nga Panui Facebook mai i nga miihini rapu tuku iho mo te tatau i te CPC. Engari i te whakaaro ki nga rarangi panui me nga tohu kounga, Ka aro atu a Facebook ki te hunga whakarongo a to panui. Ka nui ake te utu o etahi o nga kaitoro e whai ana i etahi atu. Ka whai waahi ano te hunga whakarongo ki te tono morahi me te roanga o te whakahau. Ko te kaute e tika ana tetahi atu take i roto i te Facebook Ad CPC. Ka tatauhia e Facebook te utu mo te whakahaere panui i runga i nga urupare e tumanakohia ana. Ko nga tohu teitei ake ka whakawhiwhia ki nga utu whakahaere iti ake.

ōrite tika

Mena kei te whakaaro koe me pehea te hanga i tetahi whakataetae tika ki Adwords, ehara ko koe anake. Ina tata nei i whakarereke a Google i a raatau ture whakarite. Ahakoa ka taea tonu te whakamahi i te taurite tika mo o kupu matua, he iti ake i te kianga, te taurite whanui ranei, tera pea ka puta to panui mo nga patai kaore koe e hiahia ki te panui. Ka taea e koe te whakatika i nga tautuhinga orite ki te whakawhāiti i te tirohanga o to panui ki nga momo rereke kore whai take, iti ranei te mahi..

Hei tauira, e kore e kitea he taurite tika mo te kupu matua waitohu haerenga mo nga rapunga mo taua waitohu. Engari, e kore e whakaatuhia nga panui rererangi hekenga i roto i nga rapunga mo nga kupu matua waitohu haerenga. He tino awhina tenei mo nga kaihokohoko he putea tipu. Me te tata oritenga rereke, ka piki ake o raatau kupu matua o naianei ka kitea ano he mea hou, kupu matua whai take i runga i te hiahia o te kaiwhakamahi. Ka mutu, Ko te tuku tuku aunoa ka taea e raatau te pupuri i o raatau mahi ahakoa ka piki ake te toronga.

Ko te taurite tika i roto i te Adwords ka rite ki te kupu matua ki te kupu, ki te kianga ranei. I te wa e rapu ana nga tangata mo tena kupu, kianga ranei, ka whakaatuhia he panui mo taua kianga tika. Ko nga kupu matua orite tika he nui te reeti panui. Heoi ano, kare pea koe e whiwhi i te maha o nga pao me nga tohu ka whakamahia e koe te taurite kianga. Engari, ka puta ake ina rapu te tangata i tetahi hua, kupu matua ranei e pa ana ki to hua.

Ina tae mai ki nga whakataetae kupu matua i Adwords, te whakamahi i te momo tukinga tika he peti morearea. Ahakoa he huarahi whai hua hei whakanui ake i te tirohanga me te hokohoko o to paetukutuku, ka taea hoki e to paetukutuku te whiwhi whiu mai i a Google. Na reira he mea nui ki te arotake i to tohu backlink. Kore, ka kitea koe he petipeti nga hua rapu engine. Me whakamahi koe i te kupu matua taurite ina tika ana.

Whakaritea ano

Ko tetahi o nga huarahi pai ki te whakanui ake i to whaainga me te kaupapa Adwords ko te wehewehe i to hunga whakarongo. Ma te wehewehe i o manuhiri paetukutuku ma te taupori, ka taea e koe te whakarite ka whakaatuhia o panui ki te hunga e aro ana ki o hua. Ka taea e koe te wehewehe i o manuhiri ma te whenua, ira tangata, tau, me etahi atu mea hei whakanui ake i o hua. Anei he aratohu ki te wehewehe i o manuhiri paetukutuku mo te hokohoko ano me Adwords.

Ka taea te whakamahi i nga kaupapa whakatairanga a Adwords ki runga i nga momo paetukutuku me nga tono pūkoro. Kaore i rite ki te hokohoko ano i runga i nga paapori pāpori, Ko te retargeting hihiri e whakamahi ana i nga kupu matua mai i te rapu hei utu mo te paetukutuku i torohia. Ka taea hoki te whakahaere i nga kaupapa whakawhangai ano ma nga whakawhitinga me nga kaitakawaenga. Engari i mua i to whakamahi i tenei tikanga, kia mohio koe ki te ako mo nga tikanga pai mo tenei momo panui. Ka taea e koe te whakapai ake i o reiti whakawhiti me te whakanui i to ROI ma te whai i enei mahinga pai.

Ko te whakamahi i nga whaainga hou me te Adwords me nga papaaho paapori he huarahi whai hua ki te hono atu ki nga kaihoko o naianei me nga kaihoko pea. He huarahi pai a Facebook ki te hanga i to whai, i a Twitter neke atu i te whitu tekau paiheneti o ana manuhiri ia marama he waea pūkoro. Na kia mohio kei te aro mai o panui ki nga kaiwhakamahi pūkoro. Ko te aro ano ki a Adwords ka awhina koe ki te hopu i te aro o to hunga whakarongo ka huri hei kaihoko utu.

Me mohio ano koe ki nga momo tauira tuku tono mo Adwords. Ka awhina te tono CPC ki a koe ki te whakanui i o huringa, i te wa e peia ana e te aroturuki huringa hihiri nga tohu. He mea nui ki te whiriwhiri i te tauira tika i runga i o whaainga motuhake. Kia maumahara he rereke te mahi o ia papa panui. No reira, me whiriwhiri e koe te mea e tika ana mo o KPI me to tahua. Kia mohio koe ki nga tauira tuku tono rereke kia taea ai e koe te arotau i o kaupapa whakatairanga.

Ma te rautaki aro-a-tukutuku ka taea e koe te tuku panui ki nga kaiwhakamahi kore ingoa i runga i o raatau hitori tirotiro paetukutuku. Ko tenei tikanga ka taea e koe te whakaatu i nga panui e pa ana ki nga hua kua tirohia e nga manuhiri i mua. Ma te whakamahi i te imeera re-marketing, ka taea hoki e koe te tuku panui ki nga kaata kua whakarerea. Mena he tauhou koe ki te panui, He waahi pai a Google Adwords hei tiimata. Ko te whainga ano ki a Adwords he huarahi whai hua hei whakarite kia kitea o panui e te tini o nga tangata ka taea.

Toronga

Ina whakarite koe i tetahi panui, he maha nga whiringa. Ka taea e koe te whiriwhiri mai i nga momo toronga panui, i runga i o whainga. He maha nga kaiwhakatairanga e whiriwhiri ana ki te whakamahi i nga toronga karere ki te uru atu ki nga kaihoko pea. He ngawari ki te whakarite me te whakahaere i runga i te waarangi. He rite enei toronga ki nga Toronga Karere me nga Toronga Waea. Ma te ako a Google koe e arahi ki te whakarite i nga taapiri tono. Mena kei a koe etahi patai, kei te pirangi ranei koe ki te mohio atu, ka taea e koe te whakapā tika ki a Google.

He kore utu te Toronga Sitelink ka taea e nga kaimakitaki te waea atu ki to pakihi. Ka taea hoki e koe te whiriwhiri i te Toronga Waea, ka taea e nga kaimakitaki te karanga i te panui. Ko tenei momo toronga panui ka taea etahi atu korero mo nga hua me nga ratonga a te kamupene. Ka mutu, ka taea e koe te nui ake nga hoko. Engari, i mua i to tiimata ki te whakatinana i enei toronga panui, me whakatau koe mehemea e tika ana mo to pakihi.

Ahakoa ka taea e nga toronga panui te whakanui ake i nga reeti paato, ka taea hoki e ratou te whakanui ake i te rahi me te hiranga o to panui. Ka huri, he roa ake te panui ka paatohia ka nui ake nga hokohoko. I tua atu, te whakamahi i te toronga panui ka awhina koe ki te wehe i to pakihi mai i nga kaiwhakataetae. Na, i te mea he maha nga wa e whakamahia ana nga taapiri panui, ka taea e ratou te whakapai ake i te mahi o to kaupapa Google Adwords.

Ko tetahi atu huarahi ki te whakamahi i nga taapiri utu mo Adwords ko te whakauru atu i nga korero mo nga hua me nga ratonga e hokona ana e koe. He pai te whakaaro ki te hono ki nga hua me nga ratonga e pa ana ki nga kupu matua o to roopu panui, mai i te mea ka piki ake to tupono ki te whiwhi i te huringa i runga i nga wharangi tauranga pou-pawhiri. Heoi ano, ki te kore e whai take to panui, ka neke nga kaiwhakamahi ki tetahi atu panui kaore e korero ki o raatau hiahia.

Ko nga Toronga Whakawhitiwhiti tetahi atu toronga rongonui mo Google AdWords. Ka puta mai i roto i nga patai me nga rapunga kowhiria me te tuku atu ki nga kaihoko pea etahi atu whiringa whakapā, penei i te wahitau imeera. I hangaia enei toronga hei otinga ngawari mo te whakatipuranga kaiarahi me te hono atu i nga kaihoko pea me nga pakihi. Ina pao te kiritaki i te toronga korero, ka tukuna atu ki te paetukutuku a to pakihi ka taea e raatau te tono korero taapiri mo te hua, ratonga ranei.

Ka taea e Google Adwords tetahi waahanga angitu o to rautaki hokohoko. Ka tukuna e Google nga taputapu koreutu hei awhina i a koe ki te whakahaere ngawari i to kaupapa, tae atu ki tetahi huinga. Ko te tino ine i o whainga me te mohio ki te ine i te angitu te mea matua ki te angitu. He mea nui ki te mohio he aha koe e whakamahi ana i te AdWords me pehea te whai tika. E whai ake nei etahi tohutohu hei timata me te AdWords. Kia mau ki te panui ki te ako atu mo enei taputapu panui kaha.

Utu mo ia panui

Ko te pupuri i te Utu Ma te Paanga o nga utu mo te AdWords he mea nui mo tetahi kaupapa whakatairanga. Ko te utu mo ia patene i runga i to panui e mohiotia ana ko te Utu mo ia Paa (CPC). He tohutohu ka taea e koe te whai ki te whakaheke i te utu o to kaupapa whakatairanga. Tuatahi, whakamahia nga kupumatua hiku roa me te iti o te rapu rapu, engari ko te hiahia rapu e mohiotia ana. Whakamahia he poto ake, he maha ake nga kupu matua ka taea. Ko enei kupumatua ka nui ake nga tono.

Hei whakatau i to utu mo ia panui, me mohio tuatahi koe ki to kaute kounga. Ka herea te kaute kounga ki nga kupumatua me nga tuhinga panui kei runga i to panui. Ko nga Kaute Kounga teitei e tohu ana i te whai take, na reira he iti ake te TKT. Ano hoki, kia maumahara ko te teitei ake o to CTR, te pai ake. Heoi ano, ka piki ake te whakataetae, ka piki ake pea te utu mo ia panui, na kia mau ki tenei tau ka ngana ki te arotau i to panui kia whakaata i tona whai take.

Ka mutu, kia maumahara he rereke te utu mo ia panui i runga i te hua. Ko te teitei CPC, te nui ake pea ka paatohia koe e te kaihoko. Hei tauira, he umanga ture e mahi ana i nga aituā ka nui ake te utu i te pakihi hoko tokena Kirihimete. Ahakoa he ahua nui te utu mo ia panui mo te $5 Tokena Kirihimete, kare pea he painga mo te roia ki te panui mo tetahi wa e pa ana ki tetahi aitua.

He rereke te utu mo ia paato i waenga i nga umanga. He umanga ture, hei tauira, ka utu $6 mo ia panui, ka utua e te paetukutuku e-hokohoko $1. Ko te Geotargeting he huarahi pai ki te karo i nga paoho kore me te whakanui ake i to CTR. He tino whai hua tenei tikanga mo nga kaihokohoko he waahi tinana kei roto i tetahi waahanga motuhake. Ka piki ake te CTR, i te mea ka pai ake te Tohu Kounga. Te nuinga, he haumi whai hua.

Ko te utu mo ia paato he inenga taketake e whakamahia ana i roto i nga panui ka whakamahia hei whakarite i te utu mo ia paato i runga i nga kaupapa whakatairanga a Google AdWords. Ka rereke te utu mo ia paato i runga i te kupu matua o te panui me te rahi o te tahua. He mea nui kia mohio koe he aha to CPC morahi, i te mea he nui ake i te utu mo te paato. E rua ano nga momo CPC: ā-ringa me te aunoa.

Aroturuki faafariuraa

He maha nga tangata e whakaaro ana me pehea te whai i te maha o nga huringa Adwords ka puta i muri i te panui o nga manuhiri ki o raatau panui. He huarahi pai te aroturuki i te huringa ki te whai i enei mahi. He mea nui ki te whakatinana i taua taurangi mo ia pakanga ka whakahaerehia e koe kia kite koe i te tini o nga tangata kua toro atu ki to pae i muri i te panui i o panui. Anei etahi huarahi ki te whakatinana i te aroturuki whakawhiti mo Adwords:

o Tautuhia ko nga huringa te mea nui. Mena kei te haina tetahi manuhiri mo nga whakataetae aroha e rua, ka kiia e rua nga huringa. Waihoki, ki te tango tetahi manuhiri i tetahi waahanga o te ihirangi, he hurihanga kotahi tenei. Tautuhia ko nga huringa te mea tino nui ka whakatika i o tautuhinga aroturuki huringa kia whakaata i tenei. Ina kua whakatau koe me pehea te whai i nga huringa, ka taea e koe te kite ko wai nga kupu matua e whakaputa ana i te nuinga o nga waka me nga mea e whai hua nui ana.

Ki te whai i nga huringa tirohanga-ma-roto, whiriwhiri te “Tirohia ma te matapihi hurihanga” kōwhiringa. Ko tenei whiringa kei te waahanga Tautuhinga Arā Atu Anō o tō pūkete. Ka whai i nga tangata e tiro ana i to panui engari kaua e panui. Ka hoki mai pea enei tangata ki to paetukutuku a muri ake nei ka huri, engari kaore i te wa tonu. I te wa e whakatau ana mo tenei tauira tohu, tohua te nui o te wa kua pahemo mai i te kitenga whakamutunga o te manuhiri i to panui. Mena kaore to pae e whakaputa moni whiwhi, whakamahia te tau teitei ake mo nga huringa tirohanga-ma roto.

Mena kei te whakaputa waea waea o panui, he mea nui ki te whai i enei waea. Ko te taapiri i nga waehere aroturuki hurihanga ki te wharangi tauranga o to paetukutuku ka awhina koe ki te mohio ko nga kaupapa e tino whai hua ana mo koe. Ina mohio koe e hia nga waea waea kua riro i tetahi panui, ka taea e koe te arotau i to pakanga. He iti noa nga waahanga hei whakarite i te aroturuki whakawhiti mo Adwords. Kei roto i tenei ko te hanga i tetahi Tohu Pae Ao me te whirihora ki to whakatinanatanga o naianei.

Whai muri, whakatauhia he aha te waahanga ka paohia e te kaiwhakamahi. Ka taka nga huringa ki etahi momo waahanga. Ka taea e koe te whiriwhiri ki te ine i nga momo huringa katoa, mai i te whakatipuranga arahi ki nga tirohanga wharangi ki nga hainatanga. Ka taea hoki e koe te whakauru “atu” ki te whakatairite i nga momo huringa. Hei tauira, ka taea e koe te whakataurite i nga huringa mai i nga tangata i toro atu ki to paetukutuku engari kaore i hokona tetahi mea. Ko te taapiri i enei momo huringa ki tetahi waahanga ka awhina koe ki te whakataurite i nga momo huringa mo te hunga whakarongo kotahi.

Te rangahau kupu matua

Kia whai hua ai to rangahau kupu matua, me matua mohio koe ki to umanga, te hunga whakarongo, me te hua. Na, me hanga e koe he tangata kaihoko i runga i nga kupu matua e pa ana me nga kupu rapu honohono. Ma te whakamahi i enei korero, ka taea e koe te hanga i nga mea e tika ana mo to hunga whakarongo. Ka taea e koe te whakamahi i te rangahau kupu matua ki te mahi i nga kaupapa e whakatutuki ana i nga hiahia o tenei hunga whakarongo. Ma te whai i enei mahi, ka haere koe ki te eke ki nga taumata teitei me te maha atu o nga waka.

Ka kitea e koe nga korero e tika ana ma te kohi rarangi rauemi. Ko te waahi pai hei tiimata ko te EBSCOhost pātengi raraunga, neke atu i te wha miriona nga tuhinga. Ka taea e koe te rapu i nga ahua maha o te kupu kotahi, penei “wāhitau”, “awhe utu,” ranei “inihua waka.” Ano hoki, ina pato koe i te kupu matua, whakamahia nga tohu whakahua kia mohio kei te whakamahi koe i nga kupu tino tika. Kia whai koe i te rarangi o nga kupu matua e tika ana, ka taea e koe te timata ki te tuhi i o ihirangi ki a raatau.

Ko te whakamahi i te rangahau kupu matua he mea nui mo SEO. Ma te tautuhi i nga kaupapa rongonui me nga kupu matua, ka taea e koe te arotau i to paetukutuku me te aro atu ki nga kaihoko ka taea. I tua atu ki te whakarite kia pai ake nga tohu miihini rapu rauropi, Ko te rangahau kupu matua ka taea e koe te whiriwhiri rautaki nui ake mo to kaupapa whakatairanga. Ma te mohio ki nga hiahia me nga whanonga o to hunga whakarongo, ka taea hoki e koe te whakatau mena he whakataetae te kaupapa. Ma te whakamahi i nga kupumatua tika ka awhina koe ki te toro atu ki te hunga whakarongo me te huri i nga manuhiri ki nga kaihoko.

Ko te huarahi pai ki te tiimata i to kaupapa AdWords ko te rangahau i nga kupu rongonui mo to pakihi. Na te mea ko enei kupu te nui rawa o te rapu rapu. He mea nui ki te whakatau i te huinga tika o nga kupumatua reo teitei me te iti ka puta nga hua tino pai. He maha nga huarahi hei whakamahine i to rangahau kupu matua, engari ko te mea tino whai hua ko te aro ki to hunga whakarongo. Ko te kaha ake o to hunga whakarongo, te PPC iti e hiahia ana koe ki te whakapau i runga i to pakanga.

Ko te taputapu rangahau kupu matua pai e tuku ana i nga whakamatautau kore utu me te utu mo nga kupu matua rongonui. Ka taea e koe te whakamahi i enei whakamatautau kore utu ki te mohio mo te taputapu i mua i te whakapau moni. Ka taea hoki e koe te whakamahi i nga taputapu rangahau kupu matua e whakaratohia ana e Google ki te kite ko wai nga kupu matua e nui ana te hokohoko ki to pae. He waahanga nui tenei mo te rautaki SEO pai, me te whakamahi i enei taputapu ka awhina koe ki te hanga i te rautaki kupu matua tino pai. Ina kua whakaritea e koe to rautaki kupu matua, ka taea e koe te timata ki te whakatinana i o rautaki kia pai ai te noho o to paetukutuku ki nga miihini rapu.

Hokomaha

Ko te hokohoko ano me te Adwords ka taea e koe te aro ki nga manuhiri o mua o to paetukutuku me nga panui kua whakaritea. Ko te hokohoko ano he huarahi pai ki te whakahoki mai i nga kaiwhakamahi ki roto i te kohanga hoko, e hoatu ana ki a koe nga huarahi maha ki te huri i a raatau. Ko te hokohoko hou a AdWords ka taea e koe te wehewehe i to hunga whakarongo ma te reo, moni whiwhi, me te matauranga. He rite tonu te mahi a te hokohoko ano. Ka hangaia he rarangi o nga kaiwhakamahi kua toro atu ki to pae, a ko wai kua whakaatu i to hiahia ki to hua, ratonga ranei.

Ko te hokohoko hou me AdWords kua noho hei kaupapa wera i roto i nga tau e rima kua hipa. Ko te retargeting he kupu korero, a he tata ki te haurua o te rongonui i Parani, Ruhia, me Haina pera i te US. Engari me pehea te mahi? He ngawari ki te raruraru me nga acronyms katoa. Anei he timatanga tere. A ka mahara, e kore e mahi te hokohoko ano na te mea he nui ake te utu.

I mua i to whakamahi i a Google AdWords mo te panui i to pakihi, me mohio koe ki te mahi. Ka whakarite a Google i nga roopu panui kia ngawari ake te whakahaere i o panui. Kei ia kaupapa kotahi te panui me nga momo kupumatua, tae atu ki te taurite kupu me te taurite whanui. Ina tautuhia e koe to whakataetae kupu matua ki te whanui, Ka whakatauhia e Google to kape panui kia whai take ki nga waahi katoa ka tuhia e te kaiwhakamahi. Ka taea e koe te whakarite i to kape panui kia tae atu ki to hunga whakarongo.

Ako mo Google AdWords

Mena kei te hiahia koe ki te ako atu mo Google AdWords, na kua tae mai koe ki te wahi tika. Ko te AdWords he kaupapa panui utu-ia-paanui ka taea e koe te hanga panui mo nga kupu matua motuhake i runga i a Google. Hei tomokanga ki te Ipurangi, He nui te turanga kaiwhakamahi a Google, a me whai take to panui me te aro ki aua kaiwhakamahi. I tua atu, Ka whakaarohia e te AdWords a Google nga momo ahuatanga, tae atu ki te kounga, utu me te whakataetae.

Ma tenei akoranga koe e ako me pehea te whakarite i to putea AdWords mai i te timatanga me te aha e angitu ai te kaupapa whakatairanga ipurangi. Ma te akoranga ano e ako ki a koe me pehea te hanga i te aroturuki huringa, aroturuki waea, me nga hokonga, me te ine i nga moni whiwhi me nga tuku puka. Ma te akoranga e mohio koe ki te whakamahi i nga taputapu katoa e waatea ana i runga i a Google me te whakatinana i nga rautaki hokohoko tino whai hua. Ka whakamarama ano te akoranga me pehea te whakamahi pai i nga paapori pāpori me nga panui Facebook.

Ko tenei akoranga te huarahi pai ki te ako mo Google AdWords. He ngawari ki te ako mo nga panui rapu, me pehea te aro turuki i o kaupapa whakatairanga, me te whakatika raruraru. Ka awhina ano te akoranga ki a koe ki te mohio ki o kaihoko mai i te tirohanga hinengaro. Mena kei te rapu koe kia noho hei Tohunga Mamati Mamati, He mea nui te ako mo nga panui rapu. Ka taea e koe te ako mo te AdWords me te rapu panui i roto 60 meneti me te akoranga mo Udemy.

Ina kua ako koe i nga kaupapa o Google AdWords, ka taea e koe te neke ki nga tikanga matatau. Ka ako koe me pehea te whakamahi i nga purongo Ad motuhake, rautaki hokohoko ano, mahi ako miihini, me te rangahau whakataetae. Kaore he huarahi pai ake hei whakapai ake i o hua ma te akoranga e ako ana koe ki te mahi moni ma runga ipurangi. Ka whai maia ano koe ki te whakamatau me te ako mo o whakataetae’ rautaki, i te wa e kokoti ana i nga painga.

Ahakoa he huarahi pai tenei ki te ako mo Google AdWords, Ka taea hoki e koe te kite i nga akoranga ataata e hipoki ana i nga kaupapa o tenei kaupapa hokohoko. He maha nga ataata kei runga i tenei hongere na Google Partners. Ina hoki, ko te mea hou i tukuna i te Hui-tanguru 16, 2016, a kei te whai kiko tonu nga korero. Kua hangahia enei akoranga mo te hunga e whai ana i te tiwhikete, a he tino whai hua mo te hunga katahi ano ka timata.

Whakaritea he kaupapa whakatairanga

Hei timata panui i Adwords, me whakarite e koe he kaupapa whakatairanga. E toru nga waahanga matua hei whakatutuki i tenei. Tuatahi, tīpakohia te kāwai o tō pakanga. Na, tohua te whainga e hiahia ana koe kia eke. Ka taea e koe te whiriwhiri i waenga i nga hoko, arahi, hokohoko paetukutuku, whakaaro hua me te waitohu, me te mohio ki te waitohu. Ka taea hoki e koe te whakarite i tetahi kaupapa whakatairanga me te kore he whainga. Ka taea e koe te huri i te whainga i muri mai.

Kei runga i to momo pakihi, ka hiahia pea koe ki te aro ki tetahi waahi matawhenua. Mena he pakihi rohe koe, ka hiahia pea koe ki te aro ki o panui mo nga tangata o to rohe anake. Mo te pakihi o te ao, ka hiahia pea koe ki te aro ki nga whenua kei a koe te nuinga o nga hokonga me te nuinga o nga kaihoko. Mena kaore koe i te tino mohio ki hea e arotahi ai o mahi, tirohia etahi atu whiringa. Ka taea hoki e koe te whiriwhiri ki te aro ki nga tangata e noho ana i tetahi whenua motuhake.

Ina whiriwhiria e koe o kupu matua, me hanga e koe he wharangi taunga whai hua. Ko te whainga matua o tenei wharangi ko te huri waka ki nga kaihoko. Mo te huringa ka puta, me whai take te wharangi ki te kupu matua i rapua. Me whakauru he USP (wāhi hoko ahurei), painga o te hua, tohu hapori, me te tino karanga-ki-mahi. Ko te whainga ko te whakapiki ake i to reeti whakawhiti.

I te wa kua whiriwhiria e koe he maakete whaainga, ka taea e koe te kowhiri i tetahi panui neke atu ranei hei whakatairanga. I tua atu i nga kupu matua panui, ka taea hoki e koe te whakarite kaupapa whakahau mena he paetukutuku kei a koe e hoko ana i nga hua, ratonga ranei. Ko tetahi atu mahi nui ko te kowhiri i to tono. Kia maumahara ka nui ake te utu o to tono mena ka whakamahi koe i te tuku tuku aunoa, engari me nui ake te mahi. Ka mutu, kia ngawari, kia tika hoki o panui. Ka pao te tangata ki runga i te kaupapa whakahau mena ka tukuna he tuku, utu utu ranei.

Ko te mahi e whai ake nei ko te kowhiri i nga kupu matua e puta ai o panui. Ko tenei taahiraa ko te waahanga tino raruraru. Ehara i te mea ko nga kupu matua anake te mea me whakaaro koe – ka taea e koe te whakamahi i o kaihoko’ urupare i te wa e whiriwhiri ana i o kupu matua. Kia maumahara ma te Kaute Kounga pai ka piki ake to tuunga panui me te whakaheke i o utu utu. I te wa e whakatau ana i te kupu matua, kia whai whakaaro koe ki te whai take ki to pakihi.

Waihanga kape panui

Ko te mahi tuatahi ki te hanga kape panui pai ko te tautuhi i to whainga. Ahakoa e hiahia ana koe ki te kukume aro ki to paetukutuku, ki te hoko hua ranei, te tautuhi i to kaupapa mo te tuhi i te panui ka awhina koe ki te whakatau ko tehea momo kape hei whakamahi. Ko nga momo kape panui e toru e tino kitea ana he whakaaro, mātauranga, me te hiahia tangata. Ko te whakamatautau i te kape panui he waahanga nui, na te mea ka awhina koe ki te whakapai ake i nga mahi o au panui me te whakarite i nga waka kounga teitei.

Ka taea e koe te timata ma te tuhi i nga patai rapu a to hunga whakarongo. He tohu motuhake o ia o enei, no reira me rite o panui ki aua tikanga. Ahakoa kei te ngana koe ki te aro ki tetahi rohe matawhenua motuhake, hua, ratonga ranei, he mea nui ki te whakatutuki i te waahi mamae o te tangata. Hei tauira, mena kei te hoko tikiti koe ki tetahi konohete, kia mohio kei te whakatutukihia e to upoko nga hiahia.

Ina tuhi kape mo to panui, ngana ki te kukume i nga kare o to hunga whakarongo. Tenei ara, ka kaha ake koe ki te kukume atu i nga manuhiri. Ma te whakapataritari kare, Ka taea e nga kaihokohoko nui te matapae i nga tauhohenga a te hunga whakarongo me te whakautu i nga paatai ​​​​i mua i to raatau ake. Tenei ara, ka taea e ratou te hanga i o raatau panui kia pai ake ki nga hiahia o te hunga whakarongo. Kei reira 3 rautaki tuhi kape matua ka taea e koe te whakamahi hei hanga kape panui whai hua.

Hei whakamatautau i to kape panui, whakamahia te whiringa whakamatautau mo Google Ads. Hangaia etahi momo rereke ka utaina ki roto i a Google Adwords. Whakamatautauria kia mohio ko wai nga mahi pai rawa atu. Kia mahara ko te whakamatautau ka awhina koe ki te whakatau ko tehea momo reo ka whakautu pai to kaihoko. He maha nga painga ki te whakamatautau me to kape panui. Ka taea e koe te kite mena he pai ake te mahi mo to niche atu i to hunga whakataetae..

Aroturuki hua

Ma te awhina a Google Adwords, ka taea e koe te whai i nga hua o to kaupapa rapu rapu utu. Tenei ara, ka taea e koe te aroturuki i to angitu me te penapena moni. He huarahi pai a AdWords ki te whakatairanga i to pakihi ki runga ipurangi. Anei etahi tohutohu hei whai maau:

Aroturuki i nga hua o nga kaupapa whakatairanga a Adwords i roto i te Google Analytics. Kei roto i nga ripoata a Adwords tetahi pou e kiia ana “Hurihanga,” e whakaatu ana ki a koe e hia nga huringa kua riro i to kaupapa whakatairanga. I tua atu i nga tirohanga panui, ka taea hoki e koe te kite i to CPC, e whakaatu ana ki a koe te nui o te whakapaunga mo ia paato. Ka taea e koe te whakamahi i enei korero hei whakatau mena kei te utu nui koe mo o kaupapa whakatairanga, kaore ranei.

Ko tetahi huarahi ki te whai i nga huringa AdWords ko te whakarite i te pika. Ka taea te whakanoho i tenei pika ki nga wharangi katoa o to paetukutuku ka whakamahia ki te aro ki nga kaupapa hokohoko ano. Ki te whai i nga huringa AdWords, me whai koe i nga mea nui atu i te pao noa. Ma te panui e whakaatu ki a koe te tini o nga tangata i paato i to panui, engari kaore i te korero ki a koe mehemea i mahi ratou i te wa i tae atu ai ki to paetukutuku. Ahakoa ka taea e nga panui te korero ki a koe mo te whai huatanga o to kaupapa, me mohio koe e hia nga tangata i tino tahuri.

I mua i to tiimata me te AdWords, me mohio koe ki te CPA, te tono AdWords tika, me te hiranga o te whai i nga huringa. Ko nga huringa te hua o te haerenga mai i te kupu matua ki te wharangi taunga ki te hoko. Ka taea e Google Analytics te awhina i a koe ki te whai i te haerenga. He Pūmanawa-hei-Ratonga kore utu. Kia mohio koe ki enei kaupapa, Ka taea e koe te timata ki te whakamahi AdWords ki te whakatairanga i to pakihi.

Utu

He mea nui ki te toha putea mo nga kaupapa whakatairanga Adwords. Ahakoa ko te CPC teitei ka whakatauhia e Google, he rereke te utu mo ia panui. Me whakarite e koe he putea PS200 ia ra, engari ka rereke pea tenei i runga i to kohanga pakihi me te tumanako mo te hokohoko paetukutuku mo ia marama. Hei whakarite i te tahua o ia ra mo nga kaupapa whakatairanga Adwords, wehea to tahua marama ki 30 ki te whiwhi whakatau tata mo te utu mo ia paato. Mo te utu tika mo te whakatau tata, me panui koe i nga tuhinga awhina kua whakauruhia ki a Adwords.

Ko te whakamahi i te Utu mo te Hurihuri, te tikanga CPA ranei hei tatau i te utu mo ia hoko he huarahi pai ki te mohio ki te whai huatanga o to rautaki panui, ka taea hoki te awhina i a koe ki te whakahaere i to tahua. Ko te utu mo ia hoko ka ine i te maha o nga tangata ka taea te whakaoti i tetahi mahi e hiahiatia ana. Ka whakamahi a Adwords i te waehere hihiri i runga i nga wharangi taunga ki te whai i nga reiti whakawhiti. Me whai koe mo te reiti huringa o te iti rawa 1%. Ma tenei tikanga ka taea e koe te whakatika i to tono kia noho tonu to tahua ki roto i nga rohe o to tahua panui.

Ko te utu o AdWords ka taea te whakatika ma nga hua ka puta mai i tetahi kaihoko hou. I etahi atu kupu, mena he pakihi ratonga koe, me whakatau e koe te uara ora o te kaihoko, i te wa tuatahi me te wa roa. Whakaarohia te tauira o te kamupene hoko whenua. Ko te utu toharite mo ia hoko $3,000, a kaore koe e kite i te maha o nga pakihi hou. Heoi ano, He iti noa te painga o te hunga tuku kupu-a-waha.

Ka rite ki etahi atu ratonga, me whakaaro koe ki te utu ohaurunga. Ko te nuinga o nga rorohiko PPC he raihana, a ka hiahia koe ki te whakauru i nga utu ohaurunga. Heoi ano, Ka tukuna e WordStream nga kirimana 12-marama me tetahi whiringa utu-a-tau, na ka taea e koe te tahua moni. He mea nui kia mohio koe he aha to kirimana i mua i te hainatanga mo tetahi o enei mahere. Engari kia mahara, he iti ake te utu mo ia paato i te utu katoa o AdWords.

Te whainga

Na te pikinga o te Whatunga Ihirangi, ka taea e koe te arotahi i o panui ki nga waahanga kaihoko motuhake. I mua, me taapiri koe i nga rarangi whakarongo, rarangi hokohoko ano ranei hei hanga kaupapa motuhake mo ia tangata. Inaianei, ka taea e koe te aro ki nga kaupapa whakatairanga ki nga waahanga kaiwhakamahi motuhake, a ka taea e koe te whakanui ake i nga reiti whakawhiti me enei kaupapa whakatairanga. Ka arotakehia e tenei tuhinga nga momo whaainga e rima e waatea ana ki a koe i runga i a Google Adwords. Ka ako koe he aha koe e aro ai ki to hunga whakarongo i runga i o raatau hiahia me o raatau whanonga.

Ko te whainga moni whiwhi ka taea e koe te aro ki nga tangata ma te moni whiwhi. Ka mahi ma te wetewete i nga raraunga e waatea ana ki te iwi whanui mai i te Ratonga Putea Roto. Ka kumea e Google AdWords enei korero mai i te IRS ka uru ki to kaupapa. Ka taea hoki e koe te whakamahi i nga waahi ki nga Waehere Zip. Ka tukuna e Google Adwords nga whiwhinga moni me te tohu tohu tohu. Ma tenei ka ngawari ake te rapu i nga kaihoko i runga i nga waahi motuhake. A ka taea hoki e koe te whakamahi i enei tikanga whaainga i te taha o te geolocation, ka taea e koe te aro ki nga panui ki tetahi waahi.

Ko te whainga horopaki e hono ana ki nga panui ki nga ihirangi whai take i runga i nga wharangi paetukutuku. Ma tenei ahuatanga, ka whakaatuhia o panui ki nga tangata e aro nui ana ki etahi kaupapa, kupu matua ranei. Hei tauira, Ka taea e te waitohu hu takaro te tuku panui ki runga i te rangitaki rere mena ka panui te kaiwhai mo nga hu. Ka matawaihia e te kaiwhakaputa nga ihirangi o te wharangi mo tetahi tuunga e tika ana. Ma tenei ahuatanga, ka taea e koe te whakarite kia arohia o panui ki to turanga kaihoko.

Ko te whai i nga Adwords ma te waahi ko tetahi atu huarahi kaha ki te aro ki to hunga whakarongo. Mena kei te hiahia koe ki te aro ki te hunga whakarongo motuhake, ka taea e koe te whakamahi i te waahi me nga taumata moni toharite. Me enei taurangi e rua, ka taea e koe te whakaiti i to hunga whakarongo i te wa e whakaiti ana i nga whakapaunga panui kua moumou. Na, ka taea e koe te whakaiti i to kaupapa whakatairanga ma te aro anake ki nga tangata e aro nui ana ki to hua, ratonga ranei. Na, me pehea e whakaiti ai i to hunga whakarongo?

Tauira tuku

Ko te kaupapa adwords angitu kia nui ake i te kotahi te taupori. Ahakoa ka whai kiko to ihirangi mo te hunga whakarongo katoa, he pai noa pea ki tetahi roopu tangata. I roto i te take penei, ka taea e koe te whakamahi aunoatanga ki te aro ki tenei roopu taupori. Ma te whai i nga mahi o o kaupapa whakatairanga, ka taea e koe te whakatika i to rautaki tuku utu. I tua atu, Ka taea hoki e koe te whakarite ture aunoa kia puta he matohi i nga wa ka piki ake to TKT, ka heke ranei to CPA.

Ma te whakamahi i te rautaki tuku aunoa ka kore te whakaaro mai i nga panui utu, engari ki te hiahia koe kia nui ake nga hua, me whakamahi tonu koe i te rautaki tono a-ringa. Ahakoa ko to utu e tohu ana i te moni e pai ana koe ki te whakapau i runga i tetahi kupu matua motuhake, kaore e whakatau i nga rarangi mo taua kupu matua. Ko tenei na te mea kaore a Google e hiahia ki te tuku i te hua o runga ki te tangata e whakapau moni ana.

Hei whiriwhiri i te tauira tono tino pai mo to kaupapa whakatairanga, me hanga e koe to kaupapa i runga i te tikanga ka nui ake te tirohanga o to kupu matua. Hei tauira, ki te hiahia koe ki te whakanui i to reeti whakawhiti, kia nui to tono kia nui ake nga waka. He rereke, ki te hiahia koe ki te whakanui ake i to reiti whakawhiti, haere mo te kaupapa utu-ia-hoko. Ka whakawhirinaki katoa ki o hiahia, engari he pai te whakaaro ki te whakatau whakatau i runga i to hunga whakarongo.

I tua atu, i a koe e whakamatautau ana i o panui, Ka taea e koe te kowhiri i nga whakarereke utu mo nga waa motuhake o te ra, taupori, me nga taputapu hiko. Hei tauira, ka taea e koe te kowhiri i te waa mo o panui kia puta ki te wharangi kotahi o nga hua rapunga a Google. Ko te nui o to tono ka whakawhirinaki ano ki te roa o te wa e mahi ai to hunga whakarongo ki te hoko, ki te huri ranei. He rereke, ka taea e koe te whiriwhiri ki te whakawhäiti i to tahua i runga i nga kupu matua motuhake me te aro ki te hunga whakarongo motuhake me nga panui motuhake.

Reiti tahuri

Ko nga umanga hurihanga nui i roto i nga tau kua hipa ko era i roto i te Inihua, Putea me nga ahumahi Teití. I tenei ra, te ahumahi teití i runga i era atu ahumahi katoa i roto i te reiti tahuri, tata ki te iwa paiheneti te toharite. Ko etahi atu ahumahi kei te rere ke atu i te reeti ko nga Ratonga Kaihoko, Ture, me Autos. He mea whakamere, ko nga ahumahi me nga reiti huringa teitei kaore i te whai hua pai, ratonga ranei. Engari, kei te whakamahi ratou i nga tikanga whakatairanga-whakawhitinga me te whakamatautau ki nga tuku rereke.

Ko te toharite huringa PPC e pā ana ki 3.75% mo te rapu, a 0.77% mo nga whatunga whakaatu. He rereke nga reiti whakawhiti ma te ahumahi, me nga Ahumahi Teití me te Whaiaro e whakaputa 9.64% o nga huringa AdWords katoa me te Advocacy me nga Taonga Kainga kei te piki ake te iti rawa. I tua atu, Ko nga reeti whakawhiti mo te Whatunga Whakaaturanga Google he iti rawa atu i era atu umanga. Ehara tenei i te kii kaore he waahi hei whakapai ake.

Ko te nui o te huringa huringa he mea e pirangi ana te nuinga o nga kamupene. Ahakoa kaore e taea te whakatutuki a 10 ōrau tere hurihanga, me tino mohio koe he nui to reiti whakawhiti ki te peia nga hua whai hua. He rereke nga reeti whakawhiti i roto i nga Adwords me te mea nui ki te whiriwhiri i te huarahi tika mo nga hiahia o to kamupene. Me whai koe mo te reiti whakawhiti o 10% nui atu ranei, e kiia ana he hua tino pai.

Ahakoa ko nga mahi arotautanga pai i runga i te waahi he mea nui mo te whakapai ake i to reeti huringa PPC, he huānga taha-whakatairanga hoki e tika ana kia arotauhia mo nga pao-kounga teitei. Tuatahi, kia mohio koe ki te whiriwhiri i tetahi panui whakahirahira me te whaarangi taunga. Na, tautuhi i o hunga whakarongo me nga papaaho pai rawa atu. Tuarua, kia arotau koe i o panui mo nga pao kounga teitei. Ko nga reeti whakawhiti i runga i te AdWords mo te rapu me te whakaatu he rite ki te toharite mo nga panui e-hokohoko, e toharite i te tata 1.66% a 0.89%. Ka mutu, kia mohio kei te tukutahi o panui ki to paetukutuku me te whai kiko ki nga ihirangi kei to pae.

Te whakatu kaupapa whakatairanga

Hei hanga i tetahi kaupapa whakatairanga angitu, me mohio koe kei te tika o kupu matua. He maha nga huarahi ka taea e koe ki te whakapai ake i to mahi whakatairanga whakatairanga. Ko te mea tino whakahihiri o te whakahaere i te kaupapa Google Adwords ko te arotau i o panui me o wharangi taunga. Ko te mahi e whai ake nei ko te huri ki te Aratau Tohunga. I tenei aratau, ka taea e koe te kowhiri i tetahi whaainga mo to kaupapa, penei i te hurihanga, arahi, hoko ranei. Ma te tautuhinga taunoa e whakaatu ki a koe te panui tino whai hua, na ka taea e koe te whiriwhiri i te panui pai ka rite ki te hunga whakarongo. Heoi ano, ki te kore koe e hiahia ki te whiriwhiri i tetahi kaupapa motuhake, Ka taea e koe te whakarite i tetahi kaupapa me te kore he kaiarahi whainga.

Ko tetahi atu waahanga o nga tautuhinga whakatairanga ko te raarangi panui. Ka whakatauhia e te raarangi panui nga ra e puta ai to panui. Ka taea e koe te whakarereke i tenei i runga i te ahua o to pakihi. Ka taea hoki te huri i nga tautuhinga hurihanga panui, engari mo tenei wa, he pai ki te waiho hei taunoa. Hei taapiri atu ki te raarangi panui, ka taea e koe te whakarite i o panui ma te whakamahi i nga whakatakotoranga panui rereke e waatea ana.

Ka mutu to waihanga i to kaupapa whakatairanga, me whakauru koe i o korero nama me nga tikanga utu. Ka taea e koe te whiriwhiri ki te whakamahi i te kaari nama, kāri nama, putea putea, he waehere whakatairanga ranei hei putea i o kaupapa whakatairanga. Ma te whai i enei mahi, ka pai koe ki te whakahaere i te kaupapa AdWords angitu. Ma tenei tuhinga e arahi ia koe i roto i nga momo huarahi ki te whakarite i tetahi kaupapa whakatairanga i roto i a Google Adwords.

Mena he hou koe ki te Adwords, kei te whakaaro koe me pehea te whakanui ake i to whakapaunga. He maha nga mea hei whakaaro i te wa e whakawhanake ana i te kaupapa angitu, tae atu ki te Utu mo ia panui (CPC), Rautaki tuku, Te reiti pawhiri, me nga kupumatua kino. I roto i tenei tuhinga, ka ako koe me pehea te whakamahi tika i enei taputapu ki te whiwhi i te tino pai mo to peera. Mena kaore koe i te tino mohio ko tehea inenga hei whai, kua wahia e matou nga mea taketake.

Utu mo ia panui

Mena kei te pirangi koe ki te mohio e hia nga utu o to panui, kia mohio koe he maha nga mea e whakatau ana i te moni e whakapaua ana e koe mo ia panui. Ko o kupu matua, kupu panui, wharangi taunga, me nga kaute kounga ka whai waahi katoa i roto i te moni e whakapaua ana e koe mo ia paato. Hei whakapai ake i to CTR, kia mohio e tika ana enei waahanga katoa ki to pakihi. Ko te whiwhi i te CTR teitei ka whakaponohia e Google he mea tika to paetukutuku ki nga kupu rapu e tuhia ana e te tangata.

Ko tetahi o nga mea tino nui ki te mahara ko te utu toharite mo ia panui mo AdWords (CPC). Ahakoa tenei tau ka tino rerekee, he iti iho i te kotahi taara. Ko te CPC toharite mo te hokohoko-e $0.88, na te tuku $5 mo te wa e pa ana ki nga toka hararei kare e whai hua. Mehemea ko nga tokena $3, ka iti ake te TKT toharite. Me tino mohio koe ki te whai i o utu me te Ripanga Google me te kaupapa rite.

Ahakoa te utu nui o AdWords, ka taea tonu te pupuri i to tahua hokohoko. Ma te AdWords ka taea e koe te geotarget i o kaihoko i runga i te waahi, reo, me te taputapu. I tua atu, Ka taea e koe te whakamahi i a Google Pay hei utu $1,000,000 i roto i nga pire Adwords. Ka taea e koe te tuku nama ki o kaupapa whakatairanga me te utu ia marama i runga i te ahua o te pire. He maha nga kaihokohoko nui kei te whakamahi i tenei whiringa ki te utu i o raatau kaihoko.

Ko tetahi atu mea nui ki te whakaaro ko te utu mo o kaupapa whakatairanga. He maha nga kaupapa whakatairanga angitu ko nga mea e akiaki ana i te ROI teitei, me te kore e ngaro i nga hoko, i nga huarahi arahi ranei. Me mahara ano koe kaore nga utu iti e whakaputa i nga waka kounga teitei. No reira, ko to CPC teitei ehara i te utu e utua ana e koe, a kei te utu noa koe ki te whakawātea i ngā paepae Ad Rank me te patu i o hunga whakataetae.

Rautaki tuku

Hei whakanui ake i te whai hua o to kaupapa Adwords, me whakamahi koe i te rautaki tuku atamai. He pai tenei rautaki mo te hunga kaore i te tino mohio ko tehea kupu matua ka nui ake nga hua karekau he wa ki te whakatakoto tono a-ringa.. Ko tenei rautaki tuku tono ko te whakatakoto i te utu teitei ake mo nga kupu matua motuhake ka pa ana ki aua kupu matua anake. Ko tenei momo rautaki tuku utu ka whakarite kia whiwhi nga panui i te tino kitea.

Ka taea te whakamahi i tenei rautaki tuku ki te whakanui i nga huringa. Ka whakaatu i nga panui ina rapu nga tangata mo to kupu matua, rereke tata ranei. Heoi ano, he utu ano hoki. Me whakamahi koe i tenei rautaki mena he nui noa to tahua. Ma tenei rautaki ka whakaora koe i te wa nui na te mea ka whakaaunoa i nga tuku. Engari kaore pea e pai mo te hunga kaore he wa ki te rangahau me te whakamatautau i nga rautaki rereke. Ko te huarahi pai ki te whakamahi mo to kaupapa ko te kimi i tetahi e pai ana mo to hunga whakarongo me to tahua.

Ko te whai ki te whakanui ake i nga reiti whakawhiti ma te whakanui ake i te tono mo nga panui tera pea ka nui ake nga huringa. Ma te whakamahi i tenei rautaki ka taea te whakapai ake i te ROI o to kaupapa. Ko te utu nui ake ka nui ake nga patene, engari ka nui ake te utu ki a koe ki te kore e peia he huringa. Na, i te wa e whiriwhiri ana i tetahi rautaki tuku mo to kaupapa Adwords, kia maumahara ehara tenei rautaki mo ia panui.

He pai tenei rautaki tuku mo nga kaiwhakamahi whai whainga motuhake. Mena kei te ngana koe ki te whakanui ake i to paahitanga ma te reeti, te reeti whakaaro ranei, Ko te CPM ka kitea he huarahi pai ki te whakatutuki i to whainga. Ko te nui ake o nga huringa ka whiwhi koe mo te utu motuhake, ka nui ake te moni ka mahia e koe. Ma tenei rautaki tuku tono ka awhina i a koe ki te whakapai ake i to tohu tohu me te whakanui ake i te mohiotanga o te waitohu. Na, whakamahia tenei rautaki ki te whakanui i o hua. Heoi ano, me mahara koe kaore he rahinga kotahi e tau ana ki nga otinga katoa ina tae mai ki te whiriwhiri rautaki tuku.

Te reiti pawhiri

Ko te whiwhi i te reeti paato-nui i roto i nga kaupapa Adwords he tohu pai, engari ki te kore to panui ki te huri i nga manuhiri ki nga kaihoko utu, he iti ake nga hua i te pai. Ko te hanga i nga panui e whai kiko ana e aro ana ki nga kupumatua tika te mea matua ki te whakanui ake i nga reeti paato, no reira he mea nui ki te whakamatautau ia huānga. Ko te rangahau kupu matua tetahi atu waahanga matua, na kia mohio kei te tika o panui utu ki nga tangata e rapu ana i nga hua, ratonga ranei e tukuna ana e koe.

Kei te tata te reeti paato-a-waea mo nga kaupapa AdWords 5% mo te rapu me te 0.5-1% mo nga whatunga whakaatu. He awhina nga reiti paato i te wa e hoahoa ana i nga kaupapa whakatairanga, i te mea e tohu ana ratou i te hiahia o nga kaihoko pea. Ka taea hoki te ine i nga reiti pawhiri ma te maha o nga tango ihirangi ka riro i te kaiwhakamahi. Kia ngawari ki nga kaihoko te tango i o ihirangi, na te mea ka nui ake te pai o nga kaihoko, me te mutunga, to ratou tupono ki te hoko i o hua.

Kia mohio koe me pehea te whakanui ake i to CTR, tirohia nga raraunga mai i nga momo momo putea AdWords. Hei tauira, He nui ake nga CTR o nga kaute B2B i nga kaute B2C. Ko enei kaute ka kaha ake te whakaputa tohu tohu me te hoko i nga taonga utu nui. Ka taea te wetewete i aua kaute whai CTR iti ma te whakamahi i tetahi tauira o a raatau ake kaute, ko te tikanga kaore e taea e nga hua te tohu mo te whānuitanga o nga kaute.

Mena kei te whakahaere koe i te kaupapa rapu-panui, Ka taea e koe te tumanako ka whiwhi koe i te CTR teitei rawa atu i roto i te umanga whakahoa, haerenga haerenga ranei. Ka taea hoki e nga kaupapa whakatairanga rohe te whakanui ake i to CTR, i te mea ka whakawhirinaki nga kaihoko o te rohe ki nga toa o te rohe. Ahakoa ko nga panui tuhinga me nga whakaahua kaore pea i te tino whakahihiri i era i whakamahia mo te whakatipuranga kaiarahi, Ka taea e nga panui korero te whakaoho i te hiahia me te whakatenatena i nga kaimakitaki ki te paato i a raatau. He mea nui kia mohio ko ia kupu matua, ad, me te raarangi kei a ia ake CTR.

Kupumatua kino

He maha nga take hei whakamahi i nga kupumatua kino i roto i te Adwords. Ma te whakamahi i enei ka awhina koe ki te aro ki te hunga whakarongo e tika ana me te whakaiti i nga pao kua maumauria. I tua atu, Ko enei taputapu ka awhina koe ki te karo i te tuku tono ki a koe, ki te kai tangata ranei i o whakaaro. Na, me pehea e taea ai e koe te whakamahi kupumatua kino? Ka taea e koe te panui kia mohio koe he aha te mea nui o nga kupu matua kino. Anei etahi o ratou:

Ko nga kupu matua kino e tohu ana ki te kupu matua, kupu tino nui ranei o te rerenga kupu matua. Hei tauira, mena he paipa koe, e hiahia ana koe ki te panui ki te hunga e rapu ana i o ratonga, kaua ki te hunga e rapu mahi ana. No reira, ko to kupu matua kino “paipa” a “paipa.” Mena kei te panui koe i tetahi papa mahi, ka whakamahi koe i te kupu “mahi” hei kupu matua kino.

Ko tetahi atu huarahi ki te tautuhi i nga kupu matua kino ko te titiro ki to ripoata Uiui Rapu. Ma te whakamahi i tenei purongo, ka taea e koe te tautuhi i nga patai rapu kaore e pa ana ki to niche. Ma te whakamahi i nga kupu matua kino, ka taea e koe te whakapai ake i o kaupapa whakatairanga. Hei tauira, mena kei te hoko koe i te moenga, tera pea koe e whiriwhiri ki te panui i tetahi moenga mo nga tane, engari ka aro ke koe ki nga wahine. Mo nga tane, heoi ano, Ko nga kupumatua kino kaore pea i te whai kiko.

Ahakoa karekau te taurite whanui kino e pa ana ki te tauritenga kupu, ka kore e puta nga panui ina he kupu kino me nga kianga kino katoa te patai. Ko te tauritenga toraro ka kore e puta nga panui ki nga patai rapu kei roto aua kupu. Ko enei kupu matua kino he pai mo nga ingoa waitohu e whai hononga tata ana ki a raatau me nga tuku rite. He mea nui kia mohio koe he aha nga kupu matua kino ki a koe. Mena kaore koe e hiahia ki te whakapau moni nui mo nga panui, Ko nga kupumatua kino te huarahi pai rawa atu kia whai take ai o panui.

Te hanga panui me te reiti paato-a-te iti rawa 8%

Ehara i te mea ko te CTR teitei anake te inenga nui ki te panui. Kaore e taea e nga kaupapa whakatairanga te huri na te mea kaore i te aro ki nga kupu matua tika. Hei aukati i tenei, he mea nui ki te whakamatautau i nga waahanga katoa o to panui. Ko te rangahau kupu matua tetahi atu waahanga nui, kia whai take ai o panui utu. Ki te kore koe e mahi pera, ka moumou moni koe.

Ka taea e koe te whakanui ake i to reiti panui ma te whakatenatena i to panui ka taea. Whakamātauria ki te tuku whakaaro motuhake. Kia kaha ki te arotahi ki to kaupapa hoko motuhake me te whakarato i nga painga tino pai mo o kaiwhakamahi. Ma te ngawari ki te mahi, ka kaha ake nga tangata ki te panui i to panui. Ka awhina ano ki te tuhi i te kape panui kaha. Ma te whai i enei mahi, ka pai koe ki te hanga i nga panui me te reiti paato i te iti rawa 8%.