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There are several important considerations when you’re using Adwords for your website. Knowing the costs, bidding for keywords, and conversion tracking are all crucial to making the most of this online marketing program. The information in this article will help you get started in no time. You can also use the tips from the article to learn more about other aspects of Adwords. This article will give you a basic overview of the process, from keyword research to bidding to conversion tracking.

Lêkolîna Keyword

One of the first steps in keyword research is understanding your business. By analyzing the questions that your target audience asks, you can create content that will appeal to them. A good way to collect data for keyword research is to immerse yourself in your community. Use word trackers to identify what people in your niche are searching for. Use the information to develop content that will appeal to your target audience and increase your site traffic. Here are some ways to gather keyword research data for your business.

After you’ve selected your keywords, prioritize them by relevance. Make sure they’re specific to the content of your site. Use three or five keywords per keyword. Focus on specific niches to make your campaign more effective. Jî, avoid using keywords that are saturated with competition. Keyword research can also help you find recurring themes within your niche. When writing for an online publication, use keyword research to identify recurring themes within your industry.

If you’re using paid advertising to promote your website, keyword research is essential. Knowing your target audience’s search behavior is vital for your business. Use this knowledge to write relevant content for your audience. Keep in mind that there are different types of people who look for the same information as you do. If your audience uses the same terms, you’ll have a better chance of being found on SERPs. A key benefit to keyword research is that it can help you determine which keywords are most effective for your advertising campaign.

Understanding your target audience is essential for maximizing your online presence. If you use general keywords, you’ll likely be targeting a larger audience than you intended. By knowing your target audience’s needs, you can create keyword lists and strategies to meet their needs. With a little help from keyword research, you can create strategies to match your products and services with their needs. You’ll be amazed at how much you can improve your website’s search engine ranking and maximize your sales.

Bidding for keywords

Bidding for keywords in Adwords can be done at keyword level or at the ad group level. Keyword level bidding is more flexible and is ideal for maximizing the bid for the desired outcome of the campaign. Keyword expansion is also possible and can increase the bid for the entire ad group. Using ad groups and keyword bidding is easy to manage. You can also use ad group bidding for the first few days of your campaign to test out various strategies.

Ji bo her keyword, you can adjust the bid amount by changing the number of ads displayed for that keyword. Increasing the bid on the main keyword may improve your position in the ad group. Her wiha, lowering the bid for the ad group may reduce the cost-per-conversion. You must also monitor the time to close to make the best bid for the keyword. The goal is to save money without sacrificing conversions.

When bidding for a keyword in Adwords, the amount paid is based on the popularity of the keyword. A keyword has the potential to drive a lot of traffic if the searcher types in the keyword in question. A good keyword choice should be relevant to the audience. By targeting the right audience, you can reach a larger audience and build a strong PPC campaign. Bêyî, a keyword bidding campaign can be managed by an expert agency, such as Deksia.

Once you’ve optimized your ad, monitor the results and make adjustments as necessary. When you run paid ads, make sure to target relevant keywords and evaluate their performance periodically to ensure that the results are optimal. By following the tips above, you’ll be on the right track to reach your goals. Just keep in mind that your goal should be relevant and achievable. Just remember to adjust your bids if necessary.

Mesrefên

The most expensive AdWords keywords are those that involve finance and industries that manage vast amounts of money. Some of the most expensive keywords on Google include education and “derece,” two categories that can be considered highly competitive. People who are looking to break into the education and treatment industry should expect high CPCs. Companies that deal in health care and medicine should be aware of this as well. Aside from healthcare, insurance companies and financial firms spend the most on AdWords.

Another factor to consider when calculating the cost of Adwords is conversion rate. A conversion rate is a percentage of a click’s cost that results in an action. Bo nimûne, if someone clicks on a link to sign up for an email subscription, an AdWords user can create a unique code to track the email subscriptions for that particular visitor. This code will send periodic pings to AdWords servers to correlate data. Once the data is compiled, the cost of each conversion is divided by the total number of clicks.

Average costs of click vary widely and depend on keyword and industry. On the search network, average CPCs are around $2.32. On the display network, they are $0.58. For more information on these metrics, visit our AdWords metrics article. One way to save money on AdWords is to use keywords that have a high Quality Score. High Quality Score keywords earn better ad rankings and save money.

If you’re running a PPC campaign with Google, it’s critical to understand the cost per click. Google has a suite of tools that helps businesses monitor and measure the effectiveness of their advertising. This includes Google’s own Google Analytics software, which measures the cost per click. But before deciding to use this tool, make sure that you’re fully aware of the cost and duration of each campaign. Herwisa, a company’s marketing budget will likely determine the amount of money it costs to use PPC advertising.

Şopandina veguherînê

Conversion tracking in AdWords has several advantages. Yekem, it can increase your conversion numbers retrospectively, by crediting the last click and the transaction date. Duyem, it allows you to track post-conversions, or conversions that have not occurred in the first week of checking the statistics. Ji bo vê, you will want to create a tracking cookie that will last at least thirty days. The longer the cookie, baştir, as it will help you track all of the conversions made.

Dema ku veguheztinên Malperê saz bikin an jî li ser-malperê bang bikin, you will want to enable the View-through conversion window. This setting tracks visitors who view your ad but don’t click. These people may come back later and convert. You can set the time between view and conversion to be anywhere from one day to 30 rojan. You can also select a Custom value, which will track visitors for any length of time. To track conversions, you’ll need to know which ads are getting the most traffic.

The conversion tracking in Adwords can be set up to measure the number of phone calls that occur after clicking your ad. You can choose from a range of options based on what your conversions look like. Website conversions, bo nimûne, include purchases and sign-ups. Phone calls, ji alîyek dî, can include phone calls that originate from your ad and then end up on the customer’s phone. For these kinds of conversions, you’ll need a phone number for the conversion to be tracked.

Conversion tracking in AdWords does not work with customers who don’t have cookies enabled. Even though most internet users browse with cookies enabled, they can still disable the conversion tracker cookie. You can also use a conversion tracking plugin in AdWords to change the conversion code. If you’re still having problems, consider contacting an advertising agency or a website developer. They’ll be happy to help.

Keywords neyînî

You’ve probably heard of negative keywords in Adwords, but how exactly do you use them? What’s the best way to use them? Well, it’s actually quite simple. Yekem, you need to create a shared set of negative keywords. Paşan, you can start adding negative keywords to your campaign. Vî alî, you’ll be able to avoid wasting money on ad campaigns that don’t convert.

When you’re building your list, be sure to choose the right types of negative keywords. These are terms that are semantically connected, but are not related to your products or services. Ads that show up for terms that aren’t relevant to your products or services are unlikely to generate any sales, so you should avoid using those keywords. You can also use negative keywords for non-buying search queries. This can help your campaigns achieve higher conversion rates.

When creating a negative keyword list, you should choose the words that will be most difficult for you to rank for. You can use keywords that contain plural forms of the words or phrases you don’t want to target. Depending on your goal, you can add negative keywords to ad groups or campaigns and also use phrase match negative to exclude any irrelevant terms. This can help you lower your CPC, and increase your ad’s placement.

To create a list of negative keywords, you should create a separate ad group for each type of keyword. These keywords should cover different concepts related to industrial companies and manufacturing. Vî alî, you can tailor your keywords and communicate with relevant people. Lebê, you must take care not to add negative keywords to the wrong level. They will be added as exact matches. If you choose the wrong level, you’ll end up with a mess of a campaign.

Heke hûn ji Adwords-ê nû ne, it’s best to keep things simple. Don’t try to do more than the platform allows. And be patient – it will take time to get your feet wet. This article will walk you through the first steps to starting your campaign. There’s more to Adwords than just setting up a campaign, lebê. Keep reading to learn more about Split testing ads and optimizing landing pages.

Lêkolîna Keyword

When using pay-per-click advertising to promote your website, keyword research is vital. By understanding what customers are searching for online, you can create relevant content. It also helps you target specific audiences, such as those who work in the medical industry or those interested in spine surgery. Bo nimûne, if your target market is spine surgeons, you can target them with a targeted ad. Using Google Keyword Planner can help you find the right keywords.

Yekem, use a keyword tool that lets you explore topics, questions, and communities that are relevant to your website. Bing di cîhanê de duyemîn motora lêgerînê ya herî mezin e, processing 12,000 million searches every month. Gava ku we keywordên xwe hilbijart, you can write content that uses these terms. This will increase the chances of attracting new visitors, boosting your site traffic. After researching keywords, choose the best ones for your content.

Another tool for keyword research is Ahrefs. This free tool gives you detailed information about keywords, including their search volume, şertgirî, and website traffic. It can also tell you which competitors have a higher search volume and are using other strategies to rank high in search engines. Make sure to review competitor websites before choosing a keyword to target. Regardless of your goals, it’s crucial to understand the competition and how they rank for the keywords you choose.

The most important step in keyword research is to know your audience. You want to capture the attention of your target audience, and knowing what they’re searching for will help you do that. This can be accomplished using a free keyword tool like Google’s Keyword Tool, or a paid keyword research tool such as Ahrefs. You can use this information to write new posts that are relevant to your audience. This is an invaluable tool to use for generating new content.

Adwords campaign goal

Google provides different kinds of guidance to help you choose the most effective ads for your website. You can select between standard and custom conversion goals, and they are helpful for bidding strategies. If you have an online clothing store, bo nimûne, you might want to use custom conversion goals to increase the amount of revenue that you generate. Paşan, you can add conversion actions such as filling out a lead form or purchasing a product. To create an Adwords campaign for clothing store, van şîretan bişopînin.

Before launching a Google Adwords campaign, determine the budget you are willing to spend. A good rule of thumb is to spend at least $20-$50 rojek. You may need to spend more or less depending on the competition of the keywords and the estimated CPC. You should also know the cost of acquiring a customer or lead before setting a budget. Lebê, it is still important to set realistic goals and make adjustments to maximise results.

Reklamên ceribandina dabeşkirinê

When you’re split testing ads in Adwords, you can choose two ad versions with different characteristics. Bo nimûne, in the first ad, you might capitalize the first character while in the second, and vice versa. Herwisa, you could change the display URL for both ad versions. Vî alî, you’ll be able to see which ad is more effective. Paşan, you can select which ad to use.

To determine which ad performs better than the other, you can use split testing software. These software programs let you see various metrics, such as revenue and conversions. Those metrics are crucial to the success of your business, so choose those that directly impact your results. Bo nimûne, you can analyze different sources of website traffic and determine which ones lead to the most revenue. Split testing software will show you which traffic sources are most beneficial to your business.

After selecting the ad variants, it is time to analyze the results. Ji bo vê yekê bikin, go to “View Change History” and look for the date and time that each ad set was modified. Bo nimûne, if you made a change to your text ad on September 23 at 7:34 pm, click on the “Show Details” link to see the exact time and date that you made the change.

To split test ads in Facebook, make sure to choose a budget that yields results. Facebook has a minimum and recommended budget that you must follow. Paşan, split the budget equally between the two ad sets. To get a more accurate result, make sure to check the statistical significance of the differences. If you’re unsure, use the cost per conversion metric. The average cost per click for both ad sets may be high and vice versa.

Optimizing landing pages

Testing the effectiveness of various elements of your landing pages is the key to effective optimization. One way to measure the effectiveness of different elements is by using heat maps. These can show you where people are clicking on your page, whether they are ignoring the call to action or focusing on other non-essential elements. By tracking visitor behaviors, you will be able to make adjustments to improve your site. While heat maps are one of the most common methods for testing your landing pages, they’re not the only way to improve them. Other visual data reports include scroll maps, overlays, and list reports.

Page speed is another important factor to consider. If your landing page takes too long to load, visitors will lose interest quickly. This could result in a high bounce rate, which alerts Google of poor user experience and may impact your Ad Rank. By using browser caching and minimizing unnecessary text, you can increase page speed while at the same time lowering CPC. By addressing these issues, you can improve the user experience of your landing page and improve its conversion rates.

A well-designed landing page is crucial to maximizing conversions. It should be free of clutter and easy to navigate. It should also be easy to navigate, so that visitors will be prompted to take action more quickly. It should be easy to navigate, and should include information relevant to the products or services on offer. A landing page needs to be effective in all these ways to boost revenue. The first step in optimizing your landing page is testing and evaluating different value propositions. Piştî, test and tweak form fields to make them more compelling. Paşan, add social proof to your landing page to increase credibility.

Şopandina veguherînan

One of the most important steps in tracking conversions with Adwords is identifying the type of conversion. Conversions vary in value depending on the type of action. Click-throughs and sales, bo nimûne, are both a form of conversion, and therefore the value of each varies. You can also use the attribution model to determine how much credit to give to each type of conversion. If you don’t know how to attribute conversions, here are some steps to help you get started:

Firstly, make sure you have a global site tag, or a code that records each conversion. Bo nimûne, if you have an app or a website that features a phone number, your conversion code can record the call for you. You can also use a custom conversion code to track phone calls. Vî alî, your AdWords account will receive a unique tracking code when a visitor clicks on a specific phone number link.

Another way to track conversions with Adwords is to set up tracking codes on each page of your website. You can either fill out a form on the AdWords website to do so or paste a code into your web page. Once this is done, you can name the conversions and track the performance of each ad. If you want to know exactly how many people are actually converting from your ads, this is the best way to measure your campaign.

Once you’ve set up a conversion code for your site, you can install Google Tag Manager to track the success of each ad-click. It will guide you through the process step-by-step, including the use of a conversion ID, a conversion label, and a linker. Google Tag Manager will also give you the JSON export you need. You can then configure the tags and track the conversions with Adwords.

Berî destpêkirina kampanyaya reklamê li Adwords çend tişt hene ku divê hûn zanibin. Heke hûn nebawer in ku hûn ji ku derê dest pê bikin, vê gotarê bixwînin da ku li ser mijarên Keyword fêr bibin, Vebijêrkên armanckirinê, Bidding, û Şopandina Veguherînê. Tewra hûn dikarin hem qutiyan kontrol bikin û hem jî reklaman ji çavkaniyên din bişopînin û bişopînin. Carekê we reklama xwe kopî kir, Piştrast bike ku hûn sernivîsê biguherînin û heke hewce be kopî bikin. Di dawîyê da, reklamên we divê mîna yên ku we dema berhevkirina wan dîtiye xuya bikin.

Mijarên Keyword

Google nû taybetmendiyek nû ya bi navê 'Mijarên Keyword' derxist’ ku dê ji reklamkaran re bibe alîkar ku reklamên xwe bi bandortir armanc bikin. Mijarên peyva key dê di hefteyên pêş de di taybetmendiya Kampanyayên Smart de peyda bibin. Google gelek amûrên nû ragihand ku ji bo kêmkirina bandorên girtina COVID-19 hatine çêkirin, di nav de Kampanyayên Smart. Li ser bixwînin da ku hûn fêr bibin ka meriv çawa ji van amûrên nû sûd werdigire. Ka em li çend ji wan bigerin.

Yek feydeyek mijarên keywordê ev e ku ew berhevdana di navbera peyvên sereke yên di heman kategoriyê de hêsan dikin. Bo nimûne, dema ku ew di heman koma reklamê de têne kom kirin dijwar e ku meriv performansa peyvên sereke yên cihêreng ên ji bo pêlav û kincan berhev bike. Lebê, heke hûn nexşeyek mijarên mantiqî bişopînin, hûn ê karibin bi hêsanî performansa keywordê li seranserê kampanya û komên reklamê bidin ber hev. Vî alî, hûn ê wêneyek zelaltir bibînin ka kîjan peyvên sereke ji bo her kategoriya hilberê herî bikêr in.

Relevancy – Dema ku mirov motorên lêgerînê yên Google bikar tînin da ku hilberan bibînin, reklamên ku keywordên têkildar vedihewînin îhtîmal e ku werin klîk kirin. Têkilî di heman demê de dibe alîkar ku Pûana Kalîteyê û rêjeya klîk çêtir bikin. Bi karanîna keywordên wekhev di komên reklamê yên cihêreng de, hûn dikarin pere û dem xilas bikin. Çend stratejiyên sereke yên ji bo baştirkirina pêwendiya peyva key hene:

Vebijêrkên armanckirinê

Hûn dikarin hilbijêrin ku ji bo reklamên mobîl û pêşandanê armanca asta kampanyayê bikar bînin. Armanckirina kampanyayê bi gelemperî ji bo hemî reklamên di kampanyayê de derbasdar e, û komên reklamê dibe ku armanca kampanyayê derbas bikin. Ji bo armanca kampanyaya xwe biguherînin, divê hûn biçin tabloya Mîhengan, paşê li ser armancên Cihê bikirtînin. Bikirtînin Biguherîne da ku armancên cîhê ku we hilbijartiye biguhezîne. Hûn dikarin cihên taybetî ji temaşevanên mebesta xwe derxînin. Alternatîf, hûn dikarin pêşnumayê ji bo cihên taybetî rast bikin.

Aliyek din a girîng a kampanyaya reklama medyaya civakî armanckirina bi bandor e. YouTube, bo nimûne, destûrê dide te ku hûn ji hêla sermaseyê ve armanc bikin, heb, an cîhazên mobîl. Her weha hûn dikarin hilbijêrin ka reklam dê li herêmek taybetî xuya bibe an na. Gelek markayên hem neteweyî û hem jî herêmî bazarê dikin, ji ber vê yekê girîng e ku meriv li ku derê dijî temaşevanan bifikirin. Ger hûn hewl didin ku bigihîjin temaşevanek mezin, dibe ku hûn bixwazin armanckirina metro bikar bînin. Lê hay ji xwe hebin ku dibe ku armanckirina metro ji bo karsaziya weya herêmî pir berfireh be.

Bikaranîna temaşevanên têkildar dikare ji we re bibe alîkar ku hûn li gorî berjewendiyan temaşevanên xwe bikin armanc, adetên, û hûrguliyên din. Vî alî, hûn ê karibin bigihîjin kesên ku bi îhtîmalek mezin ji hilber an karûbarên we re eleqedar dibin. Herwisa, hûn dikarin van kesan rasterast bi navnîşkirina malpera xwe an jî peyvên sereke bikin hedef. Google Adwords dê daneyên weya kilîta bikar bîne da ku temaşevanên pêwendiya we biafirîne. Paşan, reklama we dê li ber mirovên rast li gorî berjewendîyên wan xuya bibe, adetên, û daneyên demografîk.

Ger hûn nizanin kîjan temaşevanan dikin armanc, reklamên ji nû ve vebijarkek girîng in. Remarketing dihêle hûn bigihîjin mêvanên heyî dema ku retargeting dihêle hûn yên nû bikin hedef. Heman tişt ji bo nîşandana reklaman li ser malperên din jî derbas dibe. Tewra hûn dikarin ji bo kampanyaya reklama xwe gelek rûpelan bikin armanc. Bi van rêbazan, hûn dikarin bigihîjin temaşevanên mezin. Ger hûn dixwazin bigihîjin temaşevanek berfireh, hûn dikarin ji bo mijarek taybetî gelek rûpelan bikin armanc.

Digel ku ji destpêka xwe ve hedefkirina peyva serîlêdanê pişta lêgerîna drav bûye, armanca temaşevanan di reklama serhêl de amûrek girîng e. Ew dihêle hûn hilbijêrin ka kî reklamên we dibîne û piştrast dike ku budceya reklama we ji kesên ku bi îhtîmalek mezin bikirin diçe. Vî alî, you’ll be sure to get a return on your ad budget. It’s important to always refer back to your strategy when deciding on audience targeting.

Bidding

You can choose between two different ways of bidding on Adwords. The most common is Cost Per Click (CPC). This type of bidding requires advertisers to decide how much they’re willing to pay for each click. This method is considered the standard, but isn’t the only way to bid. There are several other methods, her wiha. Here are some of them:

Product keywords aren’t exactly keywords for AdWords (PPC). These are the product names and descriptions that people actually type into the search bar. You’ll also need to update the product names if profitable queries start appearing in your PPC campaign. Li vir çend serişte hene ku hûn bijartina keyworda xwe xweştir bikin. Di reklamên PPC de, rêjeyên firotanê nîşan bidin. Ji bo ku veguherînan herî zêde bikin, hûn ê hewce bikin ku peyvên sereke û pêşniyarên xwe rast bikin.

Stratejiyên pêşniyarê yên otomatîkî dikarin ji we re bibin alîkar ku hûn texmînan ji reklamên drav derxînin, lê bi destan verastkirina pêşnumayên xwe dikare encamên çêtir bide we. Dema ku pêşnuma we diyar dike ku hûn ê çiqas ji bo keywordek taybetî bidin, ew ne mecbûrî diyar dike ku hûn di encamên lêgerîna Google de cîh digirin. Di rastî, Heke hûn ji hewcedariyê zêdetir xerc dikin, Google naxwaze ku hûn ji bo peyva xweya sereke cîhê sereke bigirin. Vî alî, hûn ê li ser ROI-ya xwe nêrînek rasttir bistînin.

Her weha hûn dikarin guhezkerên bid-ê bikar bînin da ku deverên taybetî yên erdnîgarî bikin armanc, amûrên elektronîk, û çarçoveyên demê. Bi karanîna guherbarên bid, hûn dikarin piştrast bikin ku reklamên we tenê li ser malperên têkildar xuya dibin. Di heman demê de girîng e ku hûn reklam û pêşniyarên xwe bişopînin da ku hûn pê ewle bibin ku hûn ROI-ya çêtirîn digirin. Û ji bîr nekin ku hûn performansa reklam û pêşniyarên xwe bişopînin – ew ji bo serkeftina kampanyaya reklama weya drav girîng in.

Kampanyayên biaqil îtirazên xwe li gelekan dabeş dikin “komên reklamê.” Ew di her komê de deh û pêncî hevokên têkildar danîn, û her yekê bi xwe binirxînin. Google ji bo her komê pêşnumayek herî zêde dide, ji ber vê yekê stratejiya li pişt kampanyayê bi aqilmendî hevokên dabeşkirî ne. Wiha, heke hûn dixwazin reklamên we li ber temaşevanên mebesta we werin xuyang kirin, divê hûn di derbarê îtirazkirina Adwords de biryarên biaqil bidin. Vî alî, reklamên we dikarin bigihîjin temaşevanên mebest û firotanê zêde bikin.

Şopandina veguherînê

Ji bo ku vegera we li ser lêçûnên reklamê zêde bike, divê hûn şopandina veguherîna Adwords saz bikin. Hûn dikarin vê yekê bi ketina nirxên cihêreng ên ji bo cûrbecûr veguherînan bikin. Her weha hûn dikarin hilbijêrin ku ROI bişopînin bi ketina nirxên cihêreng ji bo xalên bihayê cûda. Hûn dikarin hilbijêrin ku di nav demek diyarkirî de veguherînan têxin nav xwe, bo nimûne, her gava ku kesek reklama we ji nû ve bar dike. Vî alî, hûn dikarin bişopînin ka çend kesan reklama we dîtine, lê ne hewce ye ku tiştek bikirin.

Gava ku we şopandina veguheztina Adwords bicîh kir, hûn dikarin van daneyan ji Google Analytics re derxînin da ku bibînin ka kîjan reklaman rê li ber veguhertina herî zêde vekiriye. Tewra hûn dikarin van veguherînan ji Google Analytics re jî têxin. Lê pê ewle bin ku hûn daneyan ji çavkaniyek din bişopînin û neçînin. Wekî din, dibe ku hûn du kopiyên heman daneyê biqedînin. Ev dibe sedema pirsgirêkan. Ev pirsgirêkek hevpar e û dikare bi karanîna yek amûrek şopandina veguheztina AdWords-ê were dûr kirin.

Dema ku hûn hîn jî dikarin şopandina veguheztina Adwords bikar bînin da ku karsaziya xwe bikêrtir bikin, ew dikare dem-dixwe û xemgîn be ku meriv fêr bibe ka çi dike û çi nake. Ya sereke ev e ku hûn diyar bikin ka çi celeb veguherînan ji karsaziya we re pir girîng e û wan bişopînin. Gava ku we biryar da ku hûn ê çi celeb veguherînan bişopînin, hûn ê karibin diyar bikin ka hûn bi her klîk an veguheztinê çiqas drav didin.

Ji bo ku hûn bi şopandina veguherîna Adwords-ê re dest pê bikin, hûn hewce ne ku Google Analytics bi malpera xwe ve girêdin. Hûn ê hewce ne ku di Google Analytics de kategoriya têkildar û veguherînên navan hilbijêrin. Şopandina veguheztinê ji bo şopandina bandora reklaman û kiryarên xerîdar pir bikêr e. Tewra zêdebûnek piçûk di rêjeya veguheztinê de dikare ji we re bibe alîkar ku hûn karsaziya xwe mezin bikin. Ji ber ku her klîk drav dide, hûn dixwazin bizanin ka çi dixebite û çi ne.

Alîkarê Google Tag dikare ji we re bibe alîkar ku hûn şopandina veguheztinê ji bo malpera xwe saz bikin. Her weha hûn dikarin Rêvebirê Tag Google-ê bikar bînin da ku wê bicîh bikin. Bikaranîna Alîkarê Tag Google, hûn dikarin rewşa etîketên şopandina veguheztinê kontrol bikin. Dema ku tag were piştrast kirin, hûn dikarin pêveka Google Tag Assistant bikar bînin da ku bibînin ka koda şopandina veguheztina we dixebite. Û ji bîr mekin ku hûn rêbazek şopandina veguheztina alternatîf bikar bînin ku ji bo malpera we baş dixebite. Van serişteyan dikarin ji we re bibin alîkar ku hûn herî zêde ji kampanyayên xwe yên Adwords bistînin.

Heke hûn ji Adwords-ê nû ne, don’t get too caught up in the complicated details. Keep it simple by doing the minimum that the platform allows. Ji bilî, remember that AdWords requires time and patience. Heke hûn nebawer in ku hûn ji ku derê dest pê bikin, here are some tips to get you started:

Lêkolîna Keyword

While keyword research for Adwords is time-consuming, it’s a necessary first step towards a successful campaign. Poor keyword research can cost you thousands of dollars in missed sales. Dilşane, there are several simple ways to refine your keyword research. Here are some tips to get you started:

Use the Keyword Planner. This tool will tell you how much traffic a particular keyword gets every month. If traffic spikes during the summer, you’ll want to target these keywords. Jî, use the Keyword Planner to find related keywords based on your constraints. You can even browse through hundreds of keywords using this tool. When you’ve narrowed down your list, choose the most relevant ones. Make sure to check your keyword’s competition, as it can influence the success of your campaign.

Do not use the same keywords every month. You’ll lose money if you choose keywords that are too competitive. Long tail keywords are great for blog posts, but they must continue to grow in popularity month after month. We’ll cover long tail keywords in a future post. One way to check the popularity of a keyword is to use Google Trends. If there’s no data on the popularity of a particular keyword, you can’t use it in Adwords.

Keyword research is a critical part of organic search marketing. It is an important step in your strategy, as it provides insight into your target audience’s preferences. You can then use the information you gain from this research to refine your content and SEO strategy. The result will be a higher amount of organic traffic and brand awareness. The most successful SEO campaigns start with keyword research and content creation. Once your content and website are published, your SEO efforts will be optimized for the keywords you’ve identified.

Bidding model

There are two types of bid strategies in Adwords: manual and enhanced. Manual CPC aims at driving quality traffic and ensuring a high click-through rate. Enhanced CPC focuses on maximizing click-through rates while protecting against wasted spend. Both manual and enhanced CPC strategies are time-consuming. While manual CPC generates the highest number of clicks, enhanced CPC is best for increasing brand awareness and collecting data for future conversion.

Mesref-per-klîk (CPC) is the most common bid method for Adwords. It is generally used for campaigns that target a smaller audience and don’t require a large volume of traffic. The cost-per-mille bidding method is useful for both types of campaigns because it provides insights into the number of impressions. This data is important in long-term marketing campaigns. If your budget is tight, consider a manual CPC bidding strategy.

Bidding model for Adwords is a complex system that utilizes a number of techniques to optimize ad campaigns. Depending on your campaign objectives, you can either set a maximum bid for a keyword or manually adjust the bid based on the number of conversions and sales. For advanced users, dynamic bidding can be used to track conversions and adjust the bid accordingly. A successful campaign will increase the bid when the campaign objective is met.

Manual bidding can be used to fine-tune ad targeting. Manual bidding can be used for ad groups and individual keywords. Manual CPC bidding is best suited for initial campaigns and data gathering. By using this strategy, you pay only when an ad is clicked. Manual CPC bidding allows you to tweak your bids individually to achieve optimal results. You can also choose to set a maximum CPC to increase control over your campaign.

Rêjeya bitikîne

A study released by WordStream on the average click-through rate (CTR) for AdWords campaigns found that it ranged from 0.35% ber 1.91%. The study also identified the factors that increase or decrease CTR, including the number of clicks per ad, the cost per click (CPC), and the cost per action (CPA).

While high CTR means high impressions, this does not mean ad campaign is working well. Using the wrong keywords can cost money and not convert. The ads should be tested in every aspect of their creation to ensure they are as relevant to the intended audience as possible. Aside from keyword research, ad content should also be optimized to boost CTR. Here are some tips for improving your CTR:

Yekem, determine what type of website you’re running. Bo nimûne, eCommerce websites will have a lower CTR than lead generation sites. For eCommerce websites, localized campaigns can increase CTR, as consumers trust local businesses. While text and image ads are not the most persuasive for lead generation websites, informational and compelling ads can help drive viewer curiosity. This will ultimately lead to a click-through. Lebê, the CTR depends on several factors, including the type of offer and the network.

Increasing CTR is an essential element of effective pay-per-click advertising. A high CTR directly affects cost per click, which determines quality score. The click-through rate is calculated by dividing the number of impressions by the number of clicks. If your CTR is above five percent, it means that a large portion of people who see your ads will click them. As long as this is the case, it’s worth optimizing your pay-per-click ads for a high CTR.

Keywords neyînî

Di Adwords de, negative keywords are words or phrases that prevent your ads from appearing when a user searches for them. You create negative keywords by adding a minus sign before a keyword or phrase. You can use any word or phrase as a negative keyword, such as ‘ninja air fryer’. A negative keyword can be as broad or as specific as you wish. Here are some ways to use negative keywords in your Adwords campaigns.

The default negative keyword match type is negative broad match. This means that negative broad match keywords will not show up for queries that contain all the negative terms. If you only have a couple of negative terms in your query, your ads will not show up. This means that you’ll be able to create campaigns faster by choosing negative broad match keywords. But you have to be careful when selecting negative broad match keywords. You don’t want to get stuck with a campaign that doesn’t have any sales.

You can use negative keywords at the ad group level to protect your ads from generic terms. Vî alî, you’ll be able to block out any searches that don’t apply to your ad group. This strategy is particularly useful when you want to restrict certain ad groups. The negative keyword will automatically become the default negative keyword for future ad groups. Just be sure to check Google’s website and the ad groups for any ambiguities.

Your journey to using negative keywords begins with finding keywords that are irrelevant for your business. Gava ku we van keywords nas kir, you should use the search terms tab to discover in-depth search queries for those keywords. Review this report regularly to ensure that your ads are not wasting your valuable time and money on irrelevant keywords. Bîrveanîn, you’ll never make a sale if you don’t target the right people! If you don’t use negative keywords in Adwords, you’ll end up with a stale ad campaign.

Targeting your audience

If you’re thinking about implementing remarketing campaigns in your AdWords campaign, you’ll want to target specific groups of people. These groups are already browsing the web, but you can add or exclude those groups. If you’re targeting specific demographics, you’ll want to select them before you begin building your campaign. Using Google’s Audience Manager will help you determine which groups to target and how much information they have about you.

To find a suitable audience, you should first determine your website’s target location and language. If your target audience is located in the United States, then targeting them with the US language will be ineffective. Bi gotineke din, if your website only has local customers, you should target people who are in your area. Bo nimûne, if you’re a local plumber, you shouldn’t target people who live in the USA.

When targeting your audience with Adwords, you can use similar audiences or remarketing to reach people who share common interests and behaviors. Herwisa, you can create custom audiences by adding relevant keywords, URLs, and apps to your audience list. This is a great way to target specific audience segments. This allows you to reach people who have already taken a specific action on your website. Di dawiyê de, the key to effective audience targeting is understanding what makes a particular person click on your ad.

The first step in developing a successful Adwords campaign is targeting your audience. Adwords’ audience targeting features can help you target people who have expressed interest in your products or services. This will improve your campaign’s performance, while decreasing your ad spend on uninteresting eyeballs. You can also target people who have visited your website or app. This will help you better target your audience and improve your bidding strategy.

Before attempting to use Adwords, you need to research your keywords. Herwisa, you need to know how to choose a match type, which refers to how closely Google matches your keyword with what people are searching for. Different match types include exact, hevok, and broad. You want to choose the most exact match type, and broad is the least specific match type. If you’re not sure which type to choose, consider scanning your website and picking the best combination based on its content.

Lêkolîna Keyword

A good way to make the most of your AdWords campaign is to conduct keyword research. You can use Google’s free keyword tool, the Keyword Planner, or another paid keyword research tool. In either case, your research should focus on terms that have the highest chance of ranking in Google searches. A buyer persona is a profile of the ideal customer. It details their characteristics, goals, challenges, influences, and buying habits. Bikaranîna vê agahiyê, you can select the most appropriate keywords for your AdWords campaign. You can also use keyword research tools like Alexa to get information on competitors and paid keywords.

Dema ku we navnîşek peyvan hebe, you can refine your list to find the ones that will produce the highest return. A seed keyword is a popular phrase that describes a product or service. Bo nimûne, “chocolates” might be a good seed keyword. Paşan, using a keyword selection tool such as Google’s Keyword Tool, expand your search to other related terms. You can even use a combination of related terms to further refine your strategy.

It is crucial to do your keyword research in the early stages of your campaign. Doing so will ensure that your budget is appropriate and your campaign has the best chance of success. Besides determining the number of clicks required to generate a certain amount of revenue, keyword research also ensures that you are targeting the right keywords for your campaign. Bîrveanîn, the average cost per click can vary dramatically from keyword to keyword and industry to industry.

Once you’ve identified the right keywords, you’re ready to find out what competitors are doing for their websites. SEO includes different aspects of digital marketing, such as mentions in social media and traffic for certain keywords. A brand’s SOV and overall positioning in the market will help you determine how to expand and captivate your users. In addition to researching keywords, you can also compare the competitors’ sites for organic keyword research.

Bidding

Bidding on Google Adwords is the process of paying Google for traffic that reaches your website. You can choose between different methods to bid. Cost-per-click bidding is the most popular. In this method, you only pay when someone clicks on your advertisement. Lebê, CPC bidding is also an option. By bidding on this method, you only pay when someone actually clicks on your ad.

While it is possible to buy an ad and see how it performs, it’s still essential to monitor it. If you want to see the highest amount of conversions and convert them into sales, you need to make sure that your ads are targeted to people who are interested in what you have to offer. The competition is fierce and you can use this information to craft a more effective campaign. You can always learn from them as you optimize your campaign to get the highest ROI.

Quality score is another metric to consider. Quality score is a measure of how relevant your ad is to search queries. Having a high quality score will help your ad rank, so don’t be afraid to improve it! By increasing your bid, you can boost your ad’s quality score. You should aim to get at least a quality score of 6.

It’s important to remember that Google’s Adwords platform can be overwhelming at times. To help you understand the whole process, break it down into smaller parts. Each ad group belongs to a campaign, which is where you can manage your daily budget and total budget. The campaigns are the core of your campaign and should be your primary focus. But don’t forget that your campaign can contain multiple ad groups.

Pîvana kalîteyê

Adwords’ Quality Score is a measure of how well your ads match the content of your site. It prevents you from displaying irrelevant ads. This metric can be tricky to understand and improve on your own. It can only be accessed through the Keywords Performance Report of Adwords. You cannot use it in other ad-serving programs such as DashThis. Listed below are the best practices for improving your Quality Score.

CTR is more complex than it may appear. It takes into account historical data and the current competitiveness of the keyword. Even if a keyword has a low CTR, it can still earn a high quality score. Google will let you know beforehand how much you can expect your ad to get when it goes live. Adapt your ad text accordingly. You can improve your Quality Score by improving these three components.

The click-through rate is another important factor. If your ad gets five clicks, it will have a quality score of 0.5%. Getting many impressions in search results is useless if no one clicks on them. This indicator is used to determine the relevance of your ads. If your ads are not getting enough clicks, your Quality Score may be lower than the competition’s. Lebê, it doesn’t mean that you should stop running your ads if your Quality Score is low.

In addition to a high click-through rate, your ads must be relevant to the keywords that are being targeted. A good ad manager knows how deep to go with keyword groups. There are many factors that make up a quality score, and working on improving them can be beneficial over the long run. Di dawiyê de, it can improve your positioning, and your cost per click. Lebê, this can’t be achieved overnight, but with some work, it can make a big difference over the long run.

Mesrefa per klîk

You may be wondering how to calculate your ROI with Cost per click for Adwords. Using benchmarks for different industries can help you set your marketing budget and set goals. Here are some benchmarks for the Real Estate industry. According to AdWords industry benchmarks, CPC for this industry is 1.91% li ser tora lêgerînê û 0.24% li ser tora display. If you are planning to use Google AdWords for your website or business, keep these benchmarks in mind.

CPC pricing is often referred to as pay-per-click (PPC) pricing. Ads that appear in the top results of Google’s search engine can cost as little as 81 cents per click. This may be the advertising gold standard when it comes to frying pans. The higher your PPC, the higher your return on investment will be. Lebê, your PPC budget will vary depending on dayparting, competition for keywords, û xala kalîteyê.

Average cost per click for Adwords varies by industry, business type, û hilber. The highest cost per click is in consumer services, legal services, and eCommerce. The lowest cost per click is in travel and hospitality. Cost per click for a particular keyword depends on the bid amount, xala kalîteyê, and competitive bidding. The cost per click may fluctuate depending on your competitors’ bids and your ad rank.

To decrease cost per click, you can choose to make your bids manually or automatically. Paşan, Google will select the most relevant bid according to your budget. You can also set a daily budget for your campaign, and then leave the rest up to AdWords. You can optimize your account by creating and maintaining an appropriate structure, and performing frequent audits to catch any mistakes. Wiha, how do you calculate your CPC?

Şopandina veguherînê

Having an Adwords conversion tracking pixel is an important part of your online marketing strategy. This code allows you to see how many visitors actually convert on your website. You can then use this data to tweak future ads and optimize the performance of your entire site. To set up conversion tracking on your website, simply create a conversion tracking pixel on the website and deploy it to track visitors’ activity. You can view the data on several levels, di nav de Kampanya, Koma Ad, Ad, û Keyword. You can even bid on keywords based on their performance in converting.

Setting up AdWords conversion tracking is simple: you simply input the Conversion ID, Conversion Label, and the Conversion Value. You can also select the “Fire On” date for the tracking code to fire. You can select a date from a specific page, such as the “Spas dikim” rûpel, to ensure that the code fires on the desired date. The Fire On date should be a few days prior to the date on which you wish to capture conversion data.

Using AdWords without conversion tracking is akin to flushing money down the drain. It’s a waste of time and money to keep running advertisements while you wait for a third party to implement the tracking code. The real data will only begin to show up once you have the tracking code in place. So what are the most common conversion tracking errors? Here are some common causes:

Using AdWords conversion tracking is a great way to see how many visitors convert on your site. AdWords conversion tracking is an extremely important part of online marketing for small businesses, as you pay for every click. Knowing how many visitors convert to sales will help you determine whether or not your advertising spend is generating revenue. The better you know your conversion rate, the better decisions you can make. Wiha, start implementing AdWords conversion tracking today.

If you are thinking of advertising on Google’s advertising platform, then you need to know how to set up a campaign, choose keywords, and create ads. The following article provides some useful tips and information that will help you get started. You can also learn more about Google’s AdWords reporting and optimization features. Here are some of the most important tips to keep in mind when running a campaign on Google. Keep reading! Piştî xwendina vê gotarê, you should be able to create effective AdWords ads.

Advertising on Google’s advertising platform

Currently, the most popular website in the world, Gûgil, has billions of users. Google monetizes this user base in two major ways: by building profiles of their users and sharing this data with advertisers. Dûv re Google ji reklamkeran daxwaz dike ku li ser reklamên kesane yên ku ji hêla pargîdaniyên sêyemîn ve hatine danîn pêşniyar bikin. Ev pêvajo, bi navê rast-time bidding, awayê herî bi bandor e ku meriv bigihîje temaşevanek berfireh a xerîdarên potansiyel. Bi sedan pargîdan ji bo danîna reklamê dane û agahdariya pêwîst pêşkêşî Google dikin.

Sazkirina kampanyayê

Ji bo sazkirina kampanyayek di Google Adwords de gelek vebijarkên cihêreng hene. Gava ku we keywordên xwe hilbijart, hûn dikarin budçeyek destnîşan bikin û herêmek erdnîgarî bikin hedef. Dûv re hûn dikarin hilbijêrin ka kîjan celeb encamên ku hûn dixwazin di kampanyayê de werin xuyang kirin, wek klîk an veguherînan. Her weha hûn dikarin hejmara rojên mehê diyar bikin. Ev ê dihêle ku reklamên we tenê li ser rûpelên malperê yên mirovên li wê herêmê xuya bibin.

Hûn dikarin hilbijêrin ku reklama xwe li navnîşek taybetî an jî herêmek mezintir bikin armanc, wek koda zip. Her weha hûn dikarin hilbijêrin ku li gorî temenê mirovan bikin hedef, zayendî, û asta hatinê. Li gorî celebê reklama ku hûn dixwazin nîşan bidin ve girêdayî ye, hûn dikarin mirovan li gorî tercîhên wan bikin hedef. Ger hûn nizanin temaşevanên mebesta we çi ne, hûn dikarin kategoriyên berfireh ên wekî hilbijêrin “hemî niştecîhên Dewletên Yekbûyî,” an “hema hema her rûniştvanê Dewletên Yekbûyî” ji bo reklaman.

Dema ku kampanyayek damezrandin, divê hûn armancek hilbijêrin. Ev dikare ji bo karsaziyên cihêreng wateyên cûda bide. Armancek diyarkirî dê ferqa di navbera nifşa pêşeng û têkçûnê de çêbike. Her weha hûn dikarin armancên SMART destnîşan bikin ku ji we re bibe alîkar ku hûn pergal û rêbazên ji bo pêkanîna armancên Google Adwords pêşve bibin.. Nimûneyek baş a armancek veguherînê hejmara klîkên ku reklama we werdigire ye. Ev hejmar dê ji we re bêje ka hûn çiqas hewce ne ku ji bo kampanyaya xwe xerc bikin.

Heke hûn ji AdWords-ê nû ne, çêtir e ku hûn budceya xweya giştî bi rengek wekhev li hemî kampanyayên xwe belav bikin. Li gorî armancên karsaziya xwe budceyek hilbijêrin, û ji bo yên ku kêmtir girîng in budceyê kêm bikin. Ji bîr nekin ku hûn her gav dikarin ji bo her kampanyayê budceyê biguherînin. Qet ne zû ye ku meriv budçeyê ji bo encamên çêtirîn eyar bike. Dema ku kampanyaya xwe di Google Adwords de saz bikin, bîr bînin ku hûn armancên xwe bifikirin û encamên xwe bişopînin.

Hilbijartina keywords

Berî ku hûn peyvên sereke hilbijêrin, divê hûn bifikirin ku armancên we ji bo kampanyaya reklama we çi ne. Ger armanca we ew e ku hûn hişmendiya karsaziya xwe zêde bikin, dibe ku hûn ne hewceyê keywordên niyeta bilind bin. Heke hûn hewl didin ku firotanê zêde bikin, dibe ku hûn bixwazin bala xwe bidin ser peyvên sereke yên ku ji temaşevanên we re bêtir têne armanc kirin û hejmûna lêgerîna wan kêmtir e. Dema ku hêjeya lêgerînê faktorek girîng e ku meriv bifikirin, divê hûn faktorên din jî li ber çavan bigirin, wek mesrefa, pêwendîdar û pêşbaziyê, dema ku biryarê dide.

Têkilî pîvanek kalîteyî ye ku dikare were bikar anîn da ku navnîşek dirêj a peyvên sereke organîze bike û wan li gorî rêzê nîşan bide.. Bikaranîna gihandina peyvek sereke destnîşan dike ka dê çend kes li peyvê bigerin. Popularity ji nêz ve bi qebareya lêgerîna peyva key ve girêdayî ye. Bikaranîna keywordek populer dikare ji we re bibe alîkar ku hûn bigihîjin deh qat zêdetir kesan ji ya kêm populer. Peyva sereke ya ku hejmera lêgerînê ya bilindtir heye dikare bêtir bikarhêneran bikişîne û veguheztinên we zêde bike.

Dema ku hûn dikarin plansaziya peyva sereke ya Google-ê bikar bînin da ku peyvan bibînin, ew stûnek peyda nake ku hûn dikarin potansiyela reklamê binirxînin. Ji bo nirxandina kalîteya derfetên keyword-ya xwe, divê hûn navnîşek pîvanên ku ji bo karsaziya we girîng in çêbikin. Li vir in 3 pîvanên bingehîn ên ku meriv dema ku peyvên sereke di Adwords de hildibijêrin bifikirin:

Dema ku ji bo kampanyaya reklama xwe peyvên sereke hilbijêrin, piştrast bikin ku hûn temaşevanên armanca karsaziya xwe dizanin. Bo nimûne, firotgehek pêlavan a mezin dikare bêjeyek giştî hilbijêre, ku dê di nav rêzek lêgerînan de xuya bibe, wek pêlav. Di vê rewşê de, dibe ku peyva sereke ji hejmareke piçûk re têkildar be, lê dibe ku ew ne bijareya herî baş be. Ji bilî, you can try ad groups based on the products or services you sell. Bi vî awayî, you can ensure that your ads will appear in the search results of the relevant people.

Creating ads

The first step in ensuring your ad is as effective as possible is to make sure you are attracting the right kind of prospects. While unqualified people are unlikely to click on your ad, qualified prospects are. If you have a good ad, you will find that your cost per click is lower. The next step is to create several variations of your ad and monitor the performance of each one.

Destpêka tevahîya, you should know what keywords you want to target. There are many free keyword tools available online that will help you find the right keywords for your ad campaign. A good place to start is by using a tool called Keyword Planner. Ew ê ji we re bibe alîkar ku hûn peyvek sereke bibînin ku dê reklama we ji yên mayî derbixe. Gava ku we keyword hilbijart, amûra plansazkerê peyvan bikar bînin da ku hûn fêr bibin ka çiqas pêşbaziyê heye.

Şopandina veguherînan

Ger hûn meraq dikin ka meriv çawa veguheztinên ji kampanyayên xwe yên Google Adwords bişopîne, ev rêber dê ji we re bibe alîkar ku hûn dest pê bikin. Şopandina Veguheztinê hêsan e ku were sepandin, lê hewce dike ku hûn bi destan têxin “onclick” Etîketên HTML di koda weya Google de. Hûn dikarin vê rêbernameyê bikar bînin da ku hûn awayê çêtirîn bikar bînin ku meriv şopandina veguheztinê li ser kampanyayên xwe yên Adwords bikar bîne. Gelek awayên şopandina veguheztinên ji kampanyayên xwe yên Adwords hene.

Yekem, hûn ê hewce bikin ku hûn fêr bibin ka hûn dixwazin ji bo kampanyaya xweya AdWords-ê çi modela veqetandinê bikar bînin. Dema ku Google Analytics bixweber veguherînan ji klîkek yekem a bikarhênerek dişopîne, AdWords dê klîkeya paşîn a AdWords kredî bike. Ev tê vê wateyê ku heke kesek reklama we bikirtîne, lê paşê ji malpera xwe derdikeve, hesabê weya Google Analytics dê ji bo wê klîk yekem krediyê bide wan.

Koda ku li ser rûpela spasiya dikana weya webê tê xebitandin dê daneyan ji Google Ads re bişîne. Heke hûn vê kodê bikar neynin, hûn hewce ne ku koda şopandina platforma e-bazirganiya xwe biguhezînin da ku hûn daneyên ku hûn hewce ne bigirin. Ji ber ku her platformek e-bazirganî rêbazek şopandina cûda bikar tîne, ev pêvajo dikare dijwar be, nemaze heke hûn di bernamesaziya malperê an HTML-ê de nû ne.

Gava ku hûn dizanin ka veguherînan çawa xuya dikin, hûn dikarin bişopînin ka her klîk çiqas hêja ye. Ev bi taybetî ji bo şopandina nirxa veguherînan girîng e, ji ber ku dahata ku ji klîk têne çêkirin dahata rastîn nîşan dide. Di heman demê de arîkar e ku hûn zanibin ka meriv çawa rêjeya veguheztinê şîrove dike da ku hûn ji kampanyayên xwe yên Adwords qezencên xwe zêde bikin.. Cîgir ji bo şopandina rast tune. Hûn ê li encaman matmayî bimînin.

Ji bo ku hûn kampanyaya AdWords-ê ya herî zêde çêbikin, divê hûn bala xwe bidin ser anîna xerîdarên herî drav, opt-ins, û kiryaran. Bo nimûne, kampanyaya A dikaribû radest bike 10 rêber û kampanya B dikare pênc rêber û yek xerîdar radest bike, lê nirxa rêza navîn dê li ser Kampanya A bilindtir be. Ji ber vê yekê, Pêdivî ye ku hûn Pêşniyara xweya Maximum destnîşan bikin û CPC-ya bilind armanc bikin da ku ROI-ya çêtirîn bistînin. Li jêr çend serişte hene ji bo xweşbînkirina kampanyaya AdWords-ê da ku pê ewle bin ku ew ê ji bo karsaziya we encamên çêtirîn çêbike.

Mesrefa per klîk

CPC (mesrefa per klîk) di Google Adwords de ji yek û du dolaran diguhere, lê ew dikare bi qasî bilind be $50. Dema ku klîk dikare pir biha be, ev lêçûn ne pêdivî ye ku ew qas zêde be ku ji piraniya xwediyên karsaziyên piçûk re negihîje. Ji bo ku ji we re bibe alîkar ku hûn lêçûnên herî kêm kêm bikin, van serişteyan bihesibînin. Peyvên dûvikê dirêj bi qebareya lêgerînê ya kêm û niyeta lêgerîna zelal bikar bînin. Bêtir peyvên sereke yên gelemperî dê bêtir pêşniyaran bikişînin.

Mesrefa her klîk bi gelemperî ji hêla çend faktoran ve tê destnîşankirin, di nav de pozîsyona reklamê û hejmara hevrikan. Ger pîşesazî pir reqabet e, CPC dê bilindtir bibe. Di hin rewşan de, hûn dikarin lêçûna CPC-ê bi tomarkirina mîqdarên mezin reklaman kêm bikin. Herî dawî, Ji bîr mekin ku CPC ji hêla çend faktoran ve tê destnîşankirin, wek mîqdara pêşbirkê di pîşesaziyê de, têkildariya malperê, û qebareya reklaman.

Ji bilî kêmkirina CPC-ya xwe, you can also optimize the ad experience by using extensions and improving landing page conversions. Marta Turek has outlined a few tips to help you lower your cost per click. You can save a ton of money while still getting exposure and brand mileage. There is no magic way to lower CPC in AdWords, but you can take these tips to improve your campaign and reduce the cost per click.

While cost per mille is an effective method of creating brand and product awareness, CPC is considered more effective for generating revenue. The difference between CPC and cost per click can be seen in the types of businesses and types of products offered. While electronics companies can spend hundreds of dollars per customer, pîşesaziya sîgorteyê dikare her klîk tenê çend dolaran xerc bike. Ya paşîn rêyek girîng e ku meriv temaşevanek bibîne bêyî ku bi sedan dolar li ser her klîk xerc bike.

Bid herî zêde

Hûn dikarin di Google Adwords de pêşniyara xweya herî zêde biguhezînin da ku reklamên xwe xweşbîn bikin. Gelek awayên ku vê yekê bikin hene, û hin stratejiyên ku hûn dikarin bikar bînin hene ku dê hêsantir xerckirina dravê xwe bi aqilmendî bike. Di nav wan de stratejiya herî zêde bid, Armanca ROAS, û stratejiya Veguheztinê ya herî zêde. Stratejiya Zêdekirina Veguheranan pir hêsan e û dihêle Google budceya weya rojane bi tevahî bikar bîne.

Mîqdara ku hûn pêşniyar dikin dê li gorî armanc û budceya we diguhere. Bi gotineke din, hûn dikarin CPC-ya herî zêde li ser bingeha budceya xwe û hejmara veguheztina xwestî saz bikin. Ev ji bo kampanyayên ku balê dikişînin ser hişmendiya brandê çêtirîn e, which can be accomplished through campaigns in the Search Network, Google Display Network, û Kirîna Standard. Pêşkêşkirina destan destûrê dide te ku hûn pêşnumayên xwe xweş bikin, dihêle hûn li ser peyvên sereke an cîhên taybetî bêtir xerc bikin.

Bi heman rengî, her weha hûn dikarin stratejiya Maximum CPC-ê bikar bînin da ku kampanyaya xwe ji bo kirrûbirrê xweştir bikin. Vê stratejiyê daneyên dîrokî û nîşaneyên kontekstê bikar tîne da ku bixweber Max CPC-ya xwe li ser bingeha seyrûsefera malpera we rast bike. Dema ku ev stratejî berbi xeletiyê ve girêdayî ye, ew di zêdekirina xuyangiya marqeyê û afirandina hişmendiya hilbera nû de bi bandor e. Alternatîf, hûn dikarin stratejiyên din ên veguheztinê yên ku dê seyrûsefera têkildar bimeşînin bikar bînin. Lê ev stratejî ne ji bo her kesî ne.

Ji bilî danîna CPC-ya xweya herî zêde, her weha hûn dikarin stratejiyek bilêvkirinê ya bi navê Maximize Clicks bikar bînin. Ew rêyek hêsan e ku hûn ROI-ya xwe zêde bikin bi zêdebûna seyrûsefera ku hûn digirin. Û ji ber ku Google Adwords bixweber li ser bingeha hejmara veguheranan bidiya we zêde dike û kêm dike, ew ê piştrast bike ku reklama we herî zêde xuyangê digire. Dema ku lêçûnek Armanc bi îhaleya her çalakiyê bikar tînin, çêtir e ku meriv CPA-ya mebestek ji kêmtir hilbijêrin 80%.

Lêkolîna Keyword

Kirrûbirra motora lêgerînê hemî li ser karanîna peyvên rast e ku encamên lêgerîna çêtirîn bistînin. Bêyî lêkolîna keyword, kampanyaya reklama we dê têkçûn be û hevrikên we dê we bi ser bixin. Ji bo serkeftina kampanyaya reklama xwe piştrast bikin, hûn hewce ne ku amûr û stratejiyên herî dawî bikar bînin, di nav de lêkolîna keyword. Peyvên sereke yên herî bi bandor ew in ku temaşevanên we bi rastî bikar tînin. Amûrek lêkolînê ya keyword-a belaş mîna SEMrush dikare ji we re bibe alîkar ku hûn diyar bikin ka keywordek çiqas populer e û nêzikî çend encamên lêgerînê dê di SERP-ê de bêne navnîş kirin..

Ji bo lêkolîna peyva key, hûn ê hewce bikin ku peyvên pêwenddar berhev bikin. Hûn dikarin vê yekê bi amûrên belaş ên mîna Plansaziya Keyword-a Google-ê bikin, lê ramanek baş e ku hûn amûrên drav bikar bînin heke hûn daneyên berfirehtir dixwazin. Amûrên peyvên sereke yên mîna Ubersuggest dihêle hûn peyvên sereke wekî PDF-ê derxînin û wan offline bixwînin. Peyvên sereke yên ku ji we re eleqedar in têkevin û bikirtînin “pêşniyar dikin” ji bo ku di derbarê sernivîsên dawî de pêşniyar û daneyan bistînin, pêşbazî û dijwariya rêzgirtinê ji bo wê keywordê.

Dema ku we navnîşa keyword-ya xwe hebe, divê hûn wan bidin pêş û sê an pênc ji lêgerînên herî populer hilbijêrin. Her weha hûn dikarin bi afirandina salnameyek naverok û stratejiyek edîtorî navnîşa xwe teng bikin. Lêkolîna peyva key dikare ji we re bibe alîkar ku hûn mijarên dûbare di hundurê xwe de fam bikin. Dema ku hûn van dizanin, hûn dikarin peyamên nû û postên blogê yên têkildarî van mijaran biafirînin. Awayê çêtirîn ku meriv qezencên ji kampanyaya xweya Adwords zêde bike ev e ku meriv balê bikişîne ser çend peyvan û yên herî têkildar ji bo temaşevanên mebest hilbijêrin..

Ji bilî dîtina keywordên herî populer, divê hûn jî amûran bikar bînin da ku hûn temaşevanên hedefa xwe nas bikin. Van amûran dikarin ji we re bibin alîkar ku hûn temaşevanên xwe li gorî hewcedarî û berjewendîyên wan bikin armanc. Bo nimûne, heke karsaziya we cil û berg difiroşe, dibe ku hûn bixwazin jinên ku li pêlavên nû digerin hedef bikin, an mêrên ku bala kirîna accessories in. Dibe ku ev bikarhêner bêtir drav li cil û pêlavan xerc bikin. Amûrên keyword bikar bînin, hûn dikarin fêr bibin ka ev kes li çi digerin û naveroka têkildar çêdikin.

Bidding li ser keywords trademarked

Ji bilî bikaranîna amûrên lêkolînê yên keyword, reklamkar dikarin li ser şertên tîcarî pêşniyar bikin. Bi vê yekê, ew şansên xwe yên wergirtina cîhên bilind ji bo reklamên xwe di encamên lêgerînê de zêde dikin. Additionally, îtirazkirina li ser şertên tîcarî rê dide pêşbazan ku cîhên têkildar bikirin û ji lêçûna bilind-per-klîk dûr bisekinin. Her çend pêşbaz dê bi gelemperî ji pêşniyara nîşana bazirganiyê hay nebe, dibe ku ew hîn jî amade bin ku peyvên negatîf lê zêde bikin.

Pratîka bilêvkirina li ser peyvên sereke yên nîşankirî karek nakokî ye. Hin pargîdan biryar dane ku li şûna ku tedbîrên dadrêsî bigirin, peyvên sereke yên bazirganî bikirin. Li 2012, Rosetta Stone Ltd. li dijî Google dozek binpêkirina nîşana bazirganî vekir, Inc. Google bernameya xwe guhertibû da ku destûrê bide pêşniyarên li ser peyvên nîşankirî tê de 2004. Ji hingê ve, zêdetir ji 20 şîrketan dozên qanûnî li dijî Google vekirine, Inc.

Digel ku qanûnên nîşana bazirganiyê bi dadgehan ve hatî çareser kirin, ne diyar e di pêşerojê de çi dikare were kirin. Dadgehek pejirandî dikare hevrikan neçar bike ku ji bo peyvên sereke yên bazirganî bêtir bidin. Lebê, ev nêzîkatî dikare bandorek neyînî li kampanyayek bike. Di heman demê de ew ê hewceyê pêşniyarên ku ji nirxa tîcaretê re ne hevseng in hewce bike. Bi şopandina van rêbazan, reklamkar dikarin ji ber binpêkirina nîşana bazirganî ji dozê dûr bikevin.

Di heman demê de girîng e ku were zanîn ku karanîna navên marqeya hevrik di reklamê de jî dibe ku wekî binpêkirina nîşana bazirganî were dabeş kirin.. Pêşniyarkirina li ser peyvên binavkirî yên di Adwords de xeternak e ji ber ku dibe ku hûn dawî li gotinên sereke yên marqeya hevrik bikin.. Di senaryoyek wisa de, hevrik dikare çalakiyê ji Google re ragihîne. Ger hevrikek reklama we ragihîne, ew dikare we ji karanîna wê navê marqeyê asteng bike.

Optimîzasyona kampanyayê

Hilbijartina peyva key ji bo xweşbîniya kampanyayê pêdivî ye. Bikaranîna plansazkerek keyword belaş e û dikare ji we re bibe alîkar ku hûn budceya xwe diyar bikin û ka çiqas bidiyê bikin. Bînin bîra xwe ku bêjeyên sereke yên dirêjtir dê bi peyvên lêgerînê re neyên hev, ji ber vê yekê dema ku reklama xwe diafirînin wê ji bîr mekin. Afirandina kesayetiyek ji bo têgihiştina bazara mebesta we û destnîşankirina peyvên sereke yên çêtirîn ji bo kampanyaya we pêdivî ye. Ew jî dibe alîkar ku hûn zanibin kî dê reklama we bibîne.

Her weha hûn dikarin biceribînin ku parveyek bandorek armanc bikar bînin da ku lêçûna per klîk diyar bikin. Rêjeya temaşevanên we bilindtir e, îhaleyên we dê ewqas bilind bin. Ev ê xuyangiya reklama we zêde bike û potansiyel bibe sedema veguhertinan. Lebê, mimkun e ku reklama we ji klîkên ku tê xwestin kêmtir bistîne, lê hûn ê bêtir dahatê çêbikin. Heke hûn Google Ads bikar tînin ku malpera xwe pêşve bibin, bifikirin ku parvekirina bandorek armanc bikar bînin.

Ji bo ku xweşbîniya kampanyayê hêsantir bike, taybetmendiya Rêveberiya Peywiran bikar bînin. Hûn dikarin ji endamên tîmê re karên optimîzasyonê yên cihêreng bidin. Di heman demê de hûn dikarin serişteyên mîna ku meriv pêvekên reklamê çawa bikar bîne, bikêr bihêle. Bi kêmanî bi karanîna reklama xwe zêde bikin 4 dirêjkirina reklamê. Di nav wan de girêdanên malperê hene, bangawaziyan, û perçeyên avakirî. Her weha hûn dikarin pêvekek pêdaçûn an pêşvebirinê biafirînin. Zêdetir pêvekên ku hûn bikar tînin, kampanyaya we dê bêtir serkeftî be.

Optimîzasyona kampanyayê ji bo Google Adwords dikare dijwar be, lê ew hêja ye ku hûn dikarin CTR çêtir bikin û CPC-ê kêm bikin. Bi şopandina van 7 gavên, hûn ê li ser riya xwe bin ku ji bo reklamên xwe CPC-ya bilindtir û CTR-ya çêtir bistînin. Hûn ê di demek nêzîk de di performansa kampanyayên xwe de pêşkeftinek girîng bibînin. Ji bîr nekin ku xweşbîniyek kampanyaya serfiraz analîzek birêkûpêk hewce dike. Ger hûn encamên xwe bişopînin, hûn ê li dû heman encamên navîn ên kevn bimînin.

Hin gavên bingehîn hene ku divê hûn dema ku Adwords bikar tînin bişopînin. Di nav wan de modela pêşbaziya pêşbaziyê heye, Şopandina veguherînê, û keywords Neyînî. Li vir çend nimûne hene ku meriv AdWords-ê ji bo berjewendiya xwe çawa bikar tîne. Gava ku we van serdest kir, dem e ku hûn reklama xweya yekem çêbikin. Di paragrafên jêrîn de, Ez ê li ser hin mijarên herî girîng ên ku hûn hewce ne ku hûn zanibin biçim. Hûn dikarin her weha bixwazin ku hûn zencîreyên jêrîn kontrol bikin da ku bêtir fêr bibin.

Mesrefa per klîk

Ma hûn kampanyaya xweya PPC-ê li ser Facebook-ê dimeşînin, Gûgil, an jî platformên din ên reklamê yên dravî, têgihîştina çiqas lêçûna reklamên we ji bo lêçûnên kirrûbirra bikêr girîng e. Mesrefa per klîk, an CPC bi kurtî, ji bo her klîkek reklamê dê drav bide drav. Mesrefa per klîk rêyek hêja ye ku hûn bandora kampanyaya xwe binirxînin, ji ber ku ew dihêle hûn tam zanibin dema ku kes li ser wan bitikînin reklamên we çiqas lêçûna we didin.

Faktorên cihêreng bandorê li lêçûna weya per klîk dikin, di nav de xala kalîteyê, pêwendîdariya peyva key, û pêwendiya rûpela zevî. Dema ku her sê pêkhate baş li hev werin, CTR (rêjeya bitikîne) dibe ku bilind be. CTR ya bilind tê vê wateyê ku reklama we têkildar e û mêvanan dikişîne. Zêdekirina CTR tê vê wateyê ku reklamên we bi lêger re têkildar in, û ew ê lêçûna weya giştî ya per klîk kêm bike. Lebê, CTR-ya bilind her gav ne nîşana çêtirîn e.

Mesrefa per klîk li gorî celebê pîşesaziyê diguhere, mal, û temaşevanên armanc. Bi gelemperî dipeyivin, CPC ji bo Adwords di navbera e $1 û $2 li ser tora lêgerînê, û bin $1 ji bo tora nîşandana. Peyvên sereke yên lêçûn dê ji wê zêdetir lêçûn bikin $50 per klîk, û bi gelemperî di pîşesaziyên pir pêşbazî de bi nirxek jiyana xerîdar a bilind in. Lebê, retailers giant dikarin xerc bikin $50 salek mîlyon an bêtir li ser Adwords.

Bi CPC re, hûn dikarin reklamên xwe li ser malperan bixin, û mêvanan bişopînin’ tevahiya rêwîtiyê li ser malpera we. AdWords pişta firoşyarên e-bazirganî ne, hilberên xwe li ber xerîdarên ku bi aktîvî li hilberek an karûbarek mîna ya we digerin digerin. Bi tenê ji bo klîk barkirinê, CPC dikare ji we re bibe alîkar ku hûn qezenc bikin $2 ji bo her $1 xerc kirin. Hûn dikarin van amûran bikar bînin da ku karsaziya xwe mezin bikin û di heman demê de qezenc zêde bikin.

Modela pêşbaziya pêşbaziyê

Modelek pêşbaziyê ya pêşbaziyê ji bo Google Adwords ji bo destnîşankirina lêçûna herî bilind a her klîk tê bikar anîn. Ev model li gorî armancên kampanyaya reklamê diguhere. Reklamek kêm-mesref dibe ku eleqeyek zêde çê neke, Ji ber vê yekê reklamkar dikarin bi tundî ji bo peyvên key-kalîteya bilind pêşniyara tundî bifikirin. Lebê, Pêşniyarkirina êrîşkar dikare ji bo her klîk lêçûnek bilindtir encam bide, ji ber vê yekê çêtirîn e ku heke gengaz be jê dûr bikevin.

Stratejiya herî hêsan a ku meriv bişopîne ev e ku meriv veguherînan zêde bike. Di vê stratejiyê de, reklamker budçeyek rojane ya herî zêde destnîşan dikin û dihêlin Google îhaleyê bike. Bi zêdekirina veguherînan, ew dikarin trafîkê zêdetir ji bo pereyên xwe bigirin. Berî ku biryaran bidin, lebê, girîng e ku meriv ROI bişopîne û diyar bike ka zêdekirina veguheztinan firotana bikêr çêdibe. Dema ku ev yek hate damezrandin, reklamkar dikarin li gorî wê pêşnumayên xwe sererast bikin. Dema ku gelek stratejiyên gengaz hene, ev model ji bo karsaziyên piçûk û navîn herî bi bandor e.

Pêşniyara CPC-ya destan dikare bi guhêrbarên pêşnumayê re were hev kirin, ku sînyalên cuda li ber çavan digirin. Ev model bi taybetî ji bo karsaziyên piçûk ên bi rêjeyên veguhertina kêm bikêr e, ji ber ku piraniya veguherînên wan rêber in, û kalîteya van rêberan pir cûda dibe. Ne hemî rêber vediguhezînin xerîdarên drav, lê heke hûn rêberek wekî çalakiyek veguherînê diyar bikin, Google dê wan wekî heman derman bike, bêyî kalîteyê.

Modela bilêvkirina CPC-ya manual ji bo destpêkek stratejiya xwerû ye, lê ew dikare dem-dixwe û dijwar be ku serdest be. Hûn ê hewce ne ku ji bo kom û cîhên cihê pêşnumayan saz bikin. ECPC dikare alîkariya kontrolkirina butçeyan bike û li gorî îhtîmala veguheztinê pêşnûmayan sererast bike. Di heman demê de vebijarkên otomatîkî yên ji bo pêşniyara CPC-ya bi destan jî hene, ku rêbaza herî populer e. Sê celebên bingehîn ên modelên bid hene: CPC bidding Manual, ECPC, û ECPC.

Şopandina veguherînê

Bêyî şopandina veguherîna Adwords, tu pereyan davêjî tuwaletê. Dema ku hûn li bendê ne ku aliyek sêyem koda şopandinê bicîh bike, reklamên xwe dimeşînin, tenê windakirina drav e. Tenê piştî ku we koda şopandina veguheztinê bicîh anî, hûn dikarin dest bi dîtina daneyên rastîn ji reklamên xwe bikin. Ji ber vê yekê gavên ji bo pêkanîna şopandina veguheztinê çi ne? Li ser bixwînin ku bêtir fêr bibin. Û bîr bînin: heke ew nexebite, tu karê xwe rast nakî.

Yekem, divê hûn veguherînek diyar bikin. Veguherandin divê çalakiyên ku destnîşan dikin ku kesek bi malpera we re eleqedar bû û tiştek kirî. Van kiryaran dikarin ji radestkirina forma têkiliyê bigire heya dakêşana ebookek belaş. Alternatîf, heke we malperek ecommerce heye, dibe ku hûn bixwazin her kirînê wekî veguheztinê pênase bikin. Gava ku we veguherînek diyar kir, hûn hewce ne ku kodek şopandinê saz bikin.

Piştî, hûn hewce ne ku Rêvebirê Tag Google-ê li ser malpera xwe bicîh bikin. Ev ê hewce dike ku hûn perçeyek koda JavaScriptê li koda HTML-a malpera xwe zêde bikin. Carekê we wiya kir, hûn dikarin Tagek nû biafirînin. Di Rêvebirê Tagê de, hûn ê navnîşek hemî cûreyên cûda yên tagên ku ji bo malpera we hene bibînin. Etîketa Google AdWords bikirtînin û agahdariya pêwîst dagirin.

Carekê we wiya kir, hûn dikarin koda şopandina veguheztinê li ser malpera xwe saz bikin. Paşan, hûn dikarin veguherînên xwe li ser astên cihêreng bibînin. Koma Ad, Ad, û Daneyên asta Keyword dê di navgînek şopandina veguheztinê de bêne xuyang kirin. Şopandina veguheztinê dê ji we re bibe alîkar ku hûn nas bikin ka kîjan kopiyek reklamê herî bi bandor e. Her weha hûn dikarin vê agahiyê bikar bînin ku rêberiya nivîsandina reklamên pêşerojê bikin. Koda şopandina veguheztinê jî dê bihêle ku hûn li gorî ka ew çiqas baş diguhezînin pêşnîyarên xwe li ser peyvên xwe yên sereke bingeh bikin.

Keywords neyînî

Ji bo xweşbînkirina motora lêgerîna xwe xweş bikin, di kampanyayên reklama xwe de peyvên negatîf bikar bînin. Ev şertên ku bikarhênerên we naxwazin bibînin, lê ji hêla semantîk ve bi hilber an karûbarê we ve girêdayî ne. Bikaranîna peyvên negirêdayî dikare ji bo bikarhênerên we bibe sedema ezmûnên dilşikestî. Bo nimûne, ger kesek lê bigere “kulîlkên sor,” reklama we dê xuya neke. Bi heman awayî, ger kesek lê bigere “gulên sor,” reklama we dê were nîşandan.

Her weha hûn dikarin amûran bikar bînin da ku xeletiyên hevpar bibînin. Hûn dikarin vê yekê bi kolandina pirsên lêgerîna xav bikin da ku hûn fêr bibin ka mirov bi gelemperî peyva sereke çi xelet dinivîsin.. Hin amûr dikarin navnîşek xeletiyên hevpar jî derxînin, dihêle hûn bi klîk li van bigerin. Gava ku we navnîşek xeletiyên rastnivîsînê hebe, hûn dikarin wan di hevoka hevokê de li kampanyayên reklama xwe zêde bikin, maça tam, an neyînî match berfireh.

Peyvên negatîf ên di Adwords de dikarin lêçûnên reklamê yên winda kêm bikin bi piştrastkirina ku reklama we tenê ji kesên ku li tiştê ku hûn difroşin digerin xuya dike.. Van amûran di rakirina lêçûnên reklamê yên bêserûber û zêdekirina vegera veberhênanê de pir bi bandor in. Ger hûn di derbarê awayê çêtirîn de nebawer in ku hûn di kampanyayên xwe yên Adwords de peyvên negatîf bikar bînin, hûn dikarin gotara Derek Hooker li ser mijarê bixwînin.

Dema ku peyvên negatîf reklaman dernaxin, ew dikarin têkildariya kampanyayên we zêde bikin. Bo nimûne, heke hûn alavên hilkişînê difiroşin, reklama we dê ji kesên ku li alavên hilkişînê digerin re neyê xuyang kirin. This is because the people searching for that specific item don’t match your target market’s profile. Ji ber vê yekê, a negative keyword can improve your campaigns. Lebê, it’s important to be consistent. In the Adwords manual, you can change your negative keywords whenever necessary.

Targeting by device

You can now target your ads based on the type of device that someone is using. Bo nimûne, if you’re a business, you might want to target ads to people who use their mobile devices. Lebê, if you want to reach mobile users and improve conversion rates, you should know the device type they use. Bi vî awayî, you can better tailor your ad content and messaging to the type of device that they use.

As mobile users continue to grow in number, cross-device targeting will become more important to marketers. Bi baldarî li tevgera bikarhêner li seranserê cîhazan, hûn dikarin fêm bikin ku xerîdar di pêvajoya kirînê de li ku ne û li gorî wê veguheztinên mîkro veqetînin. Bi van agahiyan, hûn ê bikaribin kampanyayên bi bandortir ava bikin û ji bo xerîdarên xwe ezmûnên bêkêmasî peyda bikin. Wiha, cara din ku hûn plan dikin ku hûn bikarhênerên mobîl hedef bikin, pê ewle bin ku hûn armanckirina xaçerêya cîhazê bifikirin.

Ger hûn bikarhênerên tabletan armanc dikin, hûn dixwazin di Adwords-ê de hedefkirina cîhazê bikar bînin. Vî alî, reklamên we dê ji wan bikarhênerên ku tabletan bikar tînin re têkildartir bin. Google di hefteyên pêş de vebijarkên armanckirina cîhazê derdixe pêş, û gava ku ew hebe ew ê we agahdar bike. Ev ê lêçûnên reklama weya mobîl zêde bike û bihêle ku hûn reklamên xwe li gorî mirovên ku bi îhtîmal e ku amûrê tabletê we bikar bînin armanc bikin..

Di Google Adwords de, hedefgirtina ji hêla cîhazê ve di her kampanyaya Google Ads de gavek girîng e. Bêyî armanckirina cîhaza rast, dibe ku hûn di derbarê motîvasyonên xerîdarên xwe de texmînên nerast bikin. Ji ber vê yekê, girîng e ku meriv vê pêvajoyê fam bike. Hûn dikarin naverok û kampanyayên lêgerîna xwe parçe bikin û bi nihêrandina cîhaza bikarhêneran kampanyayek bi bandortir bimeşînin. Lê hûn çawa armanckirina cîhazê destnîşan dikin? Li vir e ku hûn çawa dikarin wê bikin.