Month: Tebax 2022

You can make use of Google Adwords to advertise your website. The process is very simple: you need to create an account, choose a few relevant keywords, and begin bidding on them. Here’s how to optimize your click-through rate and start advertising your website! Hopefully this article will help you get started with Adwords. If not, you can learn more about the basics of advertising on Google in this article. Until next time, happy bidding!

Advertising on Google

You can advertise on Google’s Adwords system by bidding on keywords relevant to your business. Your ad will appear when potential customers search Google for the keywords you wish to target. Google will decide which ads appear on its search results page, and the higher your bid, the higher your ad will be placed. The key is to catch potential customers’ eyes and convince them to click on your ad. Li jêr têne navnîş kirin serişteyên ku hûn reklama we bi bandortir bikin.

Advertisements on Google can be very effective if your product or service is relevant to the customers’ hewcedariyên. Ev celeb reklam dikare ji hêla cîhê ve ji temaşevanên we re pir were armanc kirin, kalbûn, û keywords. Google jî li gorî dema rojê reklamên armanckirî pêşkêşî dike. Pir karsazî reklamên xwe tenê di rojên hefteyê de bikar tînin, ji 8 AM to 5 PM. Ew di dawiya hefteyê de reklaman nakin, lê di rojên hefteyê de, hûn dikarin reklama xwe ji xerîdarên potansiyel re li gorî dema serhêl in bikin armanc.

Dema ku Google Adwords bikar bînin, du cureyên bingehîn yên reklaman hene. Tîpa yekem Lêgerîn e, ku gava ku kesek li hilber an karûbarê we digere reklama we nîşan dide. Reklamên pêşandanê bi gelemperî kêmtir biha ne, lê ew wekî reklamên lêgerînê ne bi qasê pirsyariyê ne. Keywords are the search terms that people type into Google to find a product or service. Di pir rewşan de, Google will allow you to use up to fifteen keywords, but you can always increase the number later.

For a small business, pay-per-click advertising can be an excellent solution. Because you only have to pay for each click, pay-per-click advertising can be expensive, but smart advertisers build their campaigns to attract qualified traffic to their website. This will ultimately increase their sales. And if your business is just starting out, this method is worth checking out. But remember that the odds are not in your favor when it comes to organic search optimization (SEO).

Bidding li ser keywords

When you start bidding on keywords in Adwords, you must pay attention to your CTR (click through rate) report. Ev rapor dê ji we re bibe alîkar ku hûn ramanên nû binirxînin û li gorî wê daxwaznameya xwe rast bikin. Herwisa, divê hûn stratejiya xwe bi berdewamî bişopînin. Reklamên lêgerînê bi lez diguhere, û hûn hewce ne ku bi meylên herî dawî re bisekinin. Li ser vê mijarê bêtir bixwînin, an jî pisporek kar bikin ku kampanyayên we birêve bibin. Li vir çend serişte hene ku hûn budceya xwe zêde bikin.

Yekem, budceya ku hûn rehet li ser reklamên xwe xerc dikin diyar bikin. Bînin bîra xwe ku pir kes di lêgerîna Google-ê de çend encamên yekem berê nanihêrin, ji ber vê yekê pêdivî ye ku meriv li serê SERP-an xuya bike. Mîqdara ku hûn li ser her keywordê pêşniyar dikin dê diyar bike ka hûn bi tevahî çiqas xerc dikin û hûn ê çiqasî di rûpela yekê de xuya bibin. Ji bo her keyword, Google wê bikeve mezadê ku bi pêşkêşkarê herî zêde heye.

You can also use negative keywords to limit your bids on irrelevant searches. Negative keywords are part of negative targeting and can prevent you from bidding on keywords that aren’t relevant to your business. Vî alî, your ads will only appear in search queries that include negative keywords. The more negative a keyword is, the lower your bid will be. You can even select negative keywords in your ad group to eliminate them from your campaign.

When you’re bidding on keywords, consider your quality score. Google looks at three factors when evaluating ad content and relevance. A high quality score is a sign of a website’s relevance. Your content is also more likely to generate valuable traffic, so consider adjusting your bid accordingly. After your ads are live, you’ll acquire data about the performance of your campaign and adjust your bid accordingly.

Creating ads

There are several things to keep in mind when you’re creating ads in Adwords. Ji bo yek tişt, you must know the structure of the platform, and use SEO tools such as Keyword Planner and Google’s enaka to find relevant keywords. Paşan, write your ad content and optimize the ad to get the highest click through rate. Paşan, publish it on Google’s website to get the maximum number of views and clickthroughs.

Once your ad is created, you should check it for grammar and spelling errors. Google displays your ads alternatively, so it’s important to see which one is performing best. Once you have the winner, challenge it to improve it. If you’re having trouble writing your ad, hûn jî dikarin li tiştên ku hevrikên we dikin binêrin. Remember that you’re not expected to invent the wheel – there’s no need to write an ad if you can find something already out there that works!

Dema ku reklamên ji bo Adwords diafirînin, girîng e ku ji bîr mekin ku her reklam dê di nav deryaya naverokê de winda bibe. Derfeta hilgirtina her pozîsyonê pir kêm e. Ji ber vê yekê, Berî afirandina reklamên xwe girîng e ku hûn armancên dawiya xerîdarên xwe zanibin. Bo nimûne, heke karsaziya we di dermankirina pizrikan de pispor e, hûn dixwazin bikarhênerên ku li dermanê pizrikan digerin hedef bikin. Bikaranîna van armancên dawîn dê bibe alîkar ku reklamên we ji pêşbaziyê derkevin.

Optimizing click-through rate

Optimising click-through rate is critical to increasing your return on ad spend. Rêjeyên klîk bi gelemperî ji hêla rêza reklamê ve têne bandor kirin, ku behsa pozîsyona reklamê li ser encamên lêgerîna dravî dike. CTR çiqas bilind be, baştir, ji ber ku ew ravekek rasterast a qalîteya reklamên we ye. Dibe hûn bin, başkirina CTR dikare di zûtirîn wextê gengaz de veguherîn û firotanê zêde bike. Firstly, rêza reklama xwe li hember wan pêşbazên pîşesaziya xwe kontrol bikin.

Ji bo ku CTR-ya xwe zêde bikin, peyvên sereke yên ku temaşevanên mebesta we bikar tînin da ku malpera xwe bibînin nas bikin. Google Analytics û Konsola Lêgerînê ji bo vê amûrên hêja ne. Piştrast bikin ku peyvên weya sereke di url-a reklamê de ne, ku ji mêvanan re dibe alîkar ku biryar bidin ku li ku bikirtînin. Bikaranîna kopiyek reklamê ya berbiçav jî pêdivî ye. Vebijarkên temaşevanên xwe zanibin û vê agahiyê bikar bînin da ku kopiyek reklamê biafirînin ku dê wan teşwîq bike ku tevbigerin.

Gava ku we temaşevanên xweya armanc ava kir, try segmenting your ad campaigns. This will allow you to better target your advertising efforts and increase CTR. A feature available on Google’s website called “Users Also Ask For” can help you target a specific audience by providing them with relevant suggestions. Click-through rates are also used to measure the effectiveness of your digital marketing campaign. A low CTR could be an indicator of a problem with the ad campaign, or it could be that your ads are not showing up when relevant consumers search.

If your search-based ad fails to attract a high CTR, you’ve missed a huge opportunity. It’s time to take the next step. Take the extra mile to improve your CTR and quality score. Try using persuasion with visual assets to increase your click-through rate. Using techniques like inoculation, you can convince your audience to see a light at the end of the tunnel. The end goal of persuasion is to guide them toward a resolution or call to action.

Retargeting

Retargeting with Adwords is a powerful tool to reach new customers. Google has strict rules about collecting personal information from its users, including phone numbers, navnîşanên e-nameyê, and credit card numbers. Remarketing campaigns can be conducted on Google’s homepage, sepanên mobîl, and social media. Google’s retargeting tool can help businesses reach potential customers via multiple platforms. The best way to get started is to review the following strategies.

Retargeting with Adwords can be used to target specific customers who visited a specific page in your website. You can create a general ad that encourages prospective customers to browse through your site, or you can create a retargeting ad that displays ads to people who visited your site before. The goal is to capture the attention of people who’ve visited your site at some point in time, even if they didn’t purchase anything.

Retargeting with Adwords can target specific visitors by creating a custom audience that matches the demographics of a particular website visitor. The audience that you create will only see ads that are relevant to that person’s interests and demographics. In order to achieve the best results, you should segment your website visitors into different groups, using demographics to target your remarketing efforts. If you’re new to the world of advertising, start with Google Adwords.

Retargeting with Adwords works by placing a small piece of code on your website. This code, also known as a pixel, will remain undetectable by site visitors. It then uses anonymous browser cookies to follow your audience around the web. This code will inform Google Ads when to show the ads to people who have visited your site. It’s an extremely effective way to reach potential customers. This method is fast and affordable, and can yield huge results.

Before you start advertising on Google, you should know what you are getting yourself into. Here are a few things to keep in mind: Match types, Pûanên kalîteyê, Mesrefên, and Retargeting. Once you understand these things, you will be able to plan a more efficient Adwords campaign. And once you’ve mastered all of this, you’re ready to begin! Lebê, before you do that, you should do some research on your keywords.

Mesrefên

There are many factors that determine how much money you should spend on Adwords. Bo nimûne, what is the average cost per click? The cost of goods sold (COGS) includes production and ad spend. You’ll have to determine how much money you spent on advertising in order to get a return on your investment. Then you can compare those costs to your revenue from AdWords campaigns and determine which keywords are the most profitable.

The cost per click (CPC) varies greatly based on keywords and industry. Typical CPCs are around $2.32 li ser tora lêgerînê û $0.58 li ser tora display. Ji bo bêtir agahdarî, see this AdWords metrics article. One way to reduce your CPC is to target keywords with a high Quality Score. High Quality Score keywords earn better placement on the page, saving you money and ensuring that your ads appear on the right pages.

You can adjust your bid for a specific keyword if you know which ones work best. Berevajî, you can decrease your bid on the keywords that don’t produce results. Keep in mind that some keywords cost more than others, and you should constantly monitor and adjust your bids accordingly. Wek xwediyê karsaziyê, you should be aware of changes in Adwords pricing and be ready to adapt accordingly. Once you learn which keywords work well for your website, you can maximize your revenue and cut your CPCs to get the best ROI.

A CPC campaign is the most commonly used method. It’s the most common method and costs less than a hundred cents per click. Lebê, the cost for each click is different from the cost of impressions. If you want to know the cost of your advertising campaign, you can utilize a keyword planner to get an estimate of your cost per click. Vî alî, you’ll know exactly how much you’ll pay for each click and how many impressions you’re getting.

Match types

If you want to increase the number of conversions and spend less money on your ads, you should break out your keywords into different match types. Di Adwords de, this is done by segmenting ads according to the match types. By choosing the right match types, you will be able to reach your target audience and avoid wasting money on irrelevant clicks. For this purpose, you should use a free keyword tool to determine your target audience and then segment your ads accordingly.

Exact Match is the most targeted of all keyword matches, and requires the keyword phrase to be exact. Lebê, you can add additional terms to your query if necessary. Exact Match is the best choice for advertisers who want to drive conversions by showing only ads that are relevant to the keywords they’re targeting. Exact match also has a higher click-through rate. Lebê, it is important to understand that using exact matches may not be the best choice for every business.

If you want to target certain words, then you can use broad-modified keywords. These are straightforward to use and tell Google to show your ads for certain words or phrases. The keywords can be in any order. You can enter these terms using the plus symbol (+) before each keyword. The broad-modified keyword format can be used for phrases as well. Full Media specializes in AdWords PPC campaigns for small and medium-sized companies.

Broad and exact match are the most popular match types, but there are also close variants. Broad match type includes all possible misspellings of the keyword while exact type allows you to target broader related searches. You can also exclude close variants by adding negative keywords. Lebê, this is not a good practice as it can reduce the number of clicks. The broad match type is the best choice for advertisers who want to target specific terms.

Retargeting

Retargeting is a form of online advertising that allows marketers to show targeted ads to past visitors of a website. The remarketing technique works by dropping a tracking code on a web page and enabling the ads to be shown to a past visitor. The results of this type of remarketing are significant. It has been shown to increase sales by up to 70% when people who have visited a website without purchasing anything make a purchase through a remarketing campaign.

If your website is not optimized for retargeting, you may not be able to see any results. If your remarketing campaign is not working, you may need to take the advice of a Google Adwords management company. They will help you set up the retargeting campaign correctly. The right settings will make a big difference in performance. Once you have the right settings, you can use retargeting to target consumers across all different social networks.

In order to set up retargeting ads, you must first set up Google Analytics. The retargeting code will track cookies, which are small files automatically stored on a user’s browser. Google Ads will be alerted to display advertisements to a specific site visitor based on their previous browsing history. Retargeting with Adwords can be a great way to improve your online marketing strategy.

Retargeting with Adwords can be effective for social media channels, particularly Facebook. It can also be an effective way to build a Twitter following. Bîrveanîn, ser 75% of users on Twitter are on mobile devices. Your ads should be mobile-friendly to maximize your chances of capturing your audience’s attention. Retargeting with Adwords can help you convert these users into customers. Wiha, start retargeting with Adwords to boost your revenue.

Pûanên kalîteyê

There are many ways to improve your Quality Score in Google Adwords. While there is no one magic solution, there are many ways to improve your score. The first step is to log in to your account and navigate to the keyword display panel. Once there, you can see the quality scores for your active ad groups. Paşan, you can start making changes to improve your score. After a few weeks, you should notice a significant difference.

The Quality Score for your ad is calculated by taking into consideration three factors: relevance, ad creative, û ezmûna rûpela dakêşanê. Even when using the same keywords, Quality Scores will vary between ad groups. Bo nimûne, if you own a bounce house rental business, you might use the keyword “jumper castles” to target potential customers who search for bounce houses. That will improve your Quality Score if your ads are relevant and appealing to users of all devices.

You should also know that the Quality Score for a specific ad group depends on the quality of the keyword. This factor can influence your cost per click (CPC) and click-through rate (CTR). Google Ads also factors in the quality of the ad group. Ji ber vê yekê, if a keyword group has a high Quality Score, it will likely rank well on Google search results. If you’re planning to run an ad campaign for a particular keyword, it will have a better Quality Score than if you simply use a generic term.

When analyzing your ad campaign, pay close attention to CTR. A high CTR is a good sign. Ads with higher CTR will receive more clicks, thus increasing your CPC. Lebê, keep in mind that CTR will be affected by other factors such as geographical location. Herwisa, you need to make sure that your keywords match your ad copy and landing page. Increasing your CTR can help your Quality Score, but it will also increase your cost-per-click (CPC).

Lêkolîna Keyword

Keyword research is the process of identifying the right keywords for your website or advertisement campaign. There are many ways to perform keyword research. The main goal is to take an idea and identify keywords that have the potential to generate traffic. Keywords are ranked by value and chance to earn traffic. Keyword research helps you create the right content and advertising strategy to attract potential customers. Dest pê kirin, use Google’s keyword tool to discover which keywords are popular.

While it can take time and effort, keyword research is crucial to your AdWords campaign success. Without proper keyword research, your campaign can fail or cost you sales. Listed below are some tips to get you started:

Use Google Keyword Planner. This tool shows you search volume by month. Bo nimûne, if you want to attract traffic during the summer, you should target keywords that are highly searched in this season. Jî, consider limiting your search to a particular time period, such as between May and August. Once you know which keywords are profitable, you can use the AdWords tool to find related keywords. This tool will generate hundreds of related keywords based on your keyword constraints.

When choosing keywords, determine your website’s goal. Do your research to determine your target audience and the search intent of your target market. You may also want to consider how your website is related to these keywords. Are there products or services that have similar terms? Do they have high search volumes? What do people search for when looking for a certain product or service? A high search volume is a good sign. If not, try finding a more niche keyword to target.

There are three ways to use Adwords for your SaaS business. These methods are called Cost per click (CPC) reqlam, Lêkolîna Keyword, and bidding. If you want to see fast results, you must make sure you are paying for quality traffic. Using this method will ensure you pay for clicks that will actually be converted into leads. Ji bo destpêkirinê, you should gather as much information as possible. This article will explain the importance of Keyword research and how to maximize your bid.

Mesrefa per klîk (CPC) reqlam

The Cost per click or CPC is the price that advertisers pay for each time someone clicks on their ad. CPCs tend to be high in industries with high conversion rates and competitive advertisers. While there are ways to lower your CPC, there is no sure-fire way to decrease them completely. Here are some things to keep in mind when optimizing your CPCs. Yekem, consider how relevant your site is to your target market. If your website is not relevant to your targeted audience, your CPC may be too high.

Duyem, understand the difference between flat rate and bid-based cost-per-click. A flat-rate CPC is easier to track than bid-based CPC. Bid-based CPCs are less expensive, but they are still less targeted. Ji bilî, advertisers have to consider the potential value of a click from a given source. A high CPC may not necessarily translate into a high revenue stream.

CPC invoicing also carries the risk of misuse. Users may click on ads accidentally. This can cost the advertiser a significant amount of money. Lebê, Google tries to limit misuse by not charging for invalid clicks. While it’s not possible to control every click, you can negotiate a lower rate. As long as you’re willing to sign a long-term contract with the publisher, you can often negotiate a lower rate.

In the world of paid advertising, the cost of marketing is a crucial factor. With the right cost per click, you can maximize your return on advertising spending. CPC ads are a powerful tool for many businesses, so understanding how much you pay per click can improve your marketing. And as long as you know what your audience is looking for, it will work for you. That’s why it’s so crucial to be aware of your CPC.

Lêkolîna Keyword

Search engine optimization (SEO) is the art of picking the right keywords and content topics to rank on SERPs. Dema ku rast kirin, proper keyword research helps to increase organic traffic and brand awareness. Keyword research is a unique process marketers use to identify which phrases and words users are most likely to search for. Once you have the right keywords, you can prioritize your strategy and create content that targets these users. Keyword research helps to improve the ranking of your site on search engines, which in turn will drive targeted traffic.

Before beginning a campaign, keyword research is critical. By identifying profitable keywords and search intent, you can plan the best possible ad campaigns. While choosing keywords and ad groups, consider your goals and your budget. You can narrow your focus and save money by targeting only relevant keywords. Bîrveanîn, you want to make a lasting impression on people who are actively looking for your product or service. It’s best to use more than one keyword, çira.

There are many ways to do keyword research. The main goal is to take an idea and identify the most potential keywords. These keywords are ranked in order of their value and potential to generate traffic. Once you’ve done this, you can move onto the next step – writing content that provides value to visitors. You should always write as you would want to be written. After all, your target audience is likely to have some similar questions to those you’re addressing.

While keyword research for Adwords is a crucial part of any marketing strategy, it’s also a vital aspect of a successful campaign. If your research is not done properly, you’ll end up spending too much money on PPC and missing out on sales. But it’s also crucial to keep in mind that keyword research takes time and effort. Ger rast kirin, you’ll have an ad campaign that will be a success!

Bidding

There are a few tips you should keep in mind when bidding on Adwords. The first is to keep your budget at PS200 per month. Lebê, this amount may vary depending on your niche and the amount of website traffic you’re expecting monthly. Once you’ve determined your monthly budget, divide it by thirty to get an idea of your daily budget. Once you’ve set your daily budget, the next step is to decide how much to bid each day. Google’s bidding system works by regulating the highest and lowest bids using a maximum CPC metric. If you’re not sure about the right cost per click for your business, use the Adwords forecast tool.

While bidding on Adwords may seem like a good idea, there are some major disadvantages to competing with big companies. Ger hûn karsaziyek piçûk in, your advertising budget isn’t nearly as big as the one of a national company, so don’t expect to have the same budget to compete with them. Even if you can afford to bid high, your chances of gaining a return on investment (ROI) from your Adwords campaign are low.

If your competitors use your brand name in their ads, make sure you use a different ad copy. If you’re bidding on your competitor’s terms, you risk getting banned from Google. Sedem hêsan e: your competitors may be bidding on your terms, which will result in lower quality score and cost-per-click. Additionally, if your competitor is bidding on your terms, you might be spending your money on a bunch of ad copy that has nothing to do with your brand name.

Pîvana kalîteyê

The quality score in Adwords is an important factor when it comes to getting the best placement for your adverts. It is important to monitor your Quality Score and alter your ads accordingly. If you notice that your CTR is very low, then you should pause your adverts and change the keywords to something else. Your Quality Score will reflect your efforts over time, so you should do everything you can to increase it. Lebê, the Quality Score in Adwords is not a science. It can only be accurately assessed when you have enough traffic and data to determine what the quality score should be.

The quality score in Adwords is determined by three factors: rêjeya bitikîne, ad performance, û serkeftina kampanyayê. Click-through rate is directly related to your quality score, so improving your Quality Score can improve your ad’s performance. Ads that perform poorly will waste your budget and not be relevant to your target audience. A high Quality Score is the foundation of a successful AdWords campaign.

Keyword groups can be too broad for your ad, causing it to be ignored by visitors. Use more targeted keywords for your ad campaign. A higher Quality Score will mean that your ads will receive more attention and be more relevant to the audience’s search intent. Jî, consider using landing pages with pictures of older people. Testing is important, and creating several ad variations will help you to optimize your landing page experience.

To improve your quality score, you must create a good combination of keywords and ads. Keywords that don’t perform well must be directed to a quality landing page or they will be degraded. Bi kirina vê yekê, you can improve your quality score and get a lower cost-per-click (CPC).

Retargeting

You may be familiar with Google’s retargeting capabilities, but aren’t sure what exactly it is. Adwords retargeting allows you to reach users on other websites and platforms. It also allows you to set rules for who you add to your audience. By segmenting visitors to your site, you can target your remarketing efforts. The more precise you can be about who sees your ads, the more effective your retargeting will be.

There are many benefits to retargeting with Adwords, and one of the most effective is the ability to show people ads based on their previous online activity. In addition to displaying your ad based on the products they have recently looked at, Google Ads can also display ads to those who left their shopping basket or spent a significant amount of time viewing your product. Lebê, it is important to note that retargeting with Adwords is not for beginners. It can be a great option for businesses with small budgets.

Retargeting with Adwords can be an effective way to engage existing customers as well as find new ones. Google Adwords allows you to place Script tags on your website, ensuring that people who have visited your site before will see your ads again. Retargeting with Adwords can also be used across social media sites, such as Facebook. It can be highly effective for reaching new customers and increasing sales. Lebê, it is important to note that Google’s policy prohibits the use of personally identifiable information to target advertising.

Retargeting with ads is an effective way to target potential customers after they have left your site. By tracking the cookies of these visitors, your ad will display the same ad to those people who have previously visited your site. Vî alî, you can make your ads specific to the products that were most recently visited. It is also important to use a pixel to create targeted ads based on the information the cookie provides Google Ads.

Heke hûn tenê bi hesabê AdWords-ê xwe dest pê dikin, belkî we meraq kir ku meriv wê çawa ava bike. Çend awayên vê yekê hene. Li ser bixwînin da ku hûn fêr bibin ka meriv çawa hesabê xweya AdWords-ê ava dike da ku çêtirîn hewcedariyên we bicîh bîne. Di vê gotarê de, em ê herin ser îhaleya CPA û îhaleya CPM. Em ê her weha vebêjin ka meriv çawa hesabê xwe saz dike da ku hûn pê ewle bin ku hûn feydeyên wê zêde dikin.

Pay-per-click (PPC) reqlam

Dema ku reklama pay-per-klîk li ser Adwords-ê dibe ku li ser rûkê hêsan xuya bike, in çend faktorên ku li ber çavan hene. CTR-ya bilind destnîşan dike ku reklama we alîkar û têkildar e. CTR-ya kêm tê vê wateyê ku kesî li reklama we klîk nekiriye, ji ber vê yekê Google reklamên bi CTR-ya bilind tercîh dike. Xwezî, du faktor hene ku hûn dikarin kontrol bikin da ku CTR-ya xwe zêde bikin.

Reklamkirina PPC peyvên sereke bikar tîne da ku karsaziyan bi xerîdarên armanckirî re têkildar bike. Van peyvan ji hêla torên reklamê û motorên lêgerînê ve têne bikar anîn da ku reklamên ku bi mebest û berjewendîyên xerîdar re têkildar in hilbijêrin.. Ji bo ku hûn ji reklamên xwe herî zêde sûd werbigirin, peyvên sereke yên ku ji temaşevanên mebesta xwe re diaxivin hilbijêrin. Bînin bîra xwe ku mirov her gav li heman tiştî nagerin, Ji ber vê yekê pê ewle bine ku hûn peyvên sereke yên ku vê yekê nîşan didin hilbijêrin. Ji bilî, tewra hûn dikarin kampanyayên xwe bi armanckirina bikarhêneran li gorî cîhê wan xweş bikin, sazî, û dema rojê.

Armanca reklama pay-per-klîk ev e ku veguherînan çêbike. Girîng e ku hûn keywords û kampanyayên cihêreng biceribînin da ku diyar bikin ka kîjan dê herî bi bandor bin. Reklamkirina pay-per-klîk rêyek girîng e ku hûn temaşevanên cihêreng bi veberhênanên piçûk ceribandin, heta ku hûn dikarin bibînin ku kîjan baş baş dikin. Hûn dikarin reklamên xwe rawestînin heke ew wekî ku tê hêvî kirin nexebitin. Ev jî dikare ji we re bibe alîkar ku hûn bibînin ka kîjan peyvên sereke ji bo karsaziya we herî bi bandor in.

Yek awayek ku hûn kampanyaya PPC-ya xwe zêde bikin ev e ku hûn rûpela dakêşana xwe xweş bikin. Rûpelê dakêşana we ew rûpel e ku temaşevanên we piştî ku li reklama we bikirtînin serdana. Rûpelek zevî ya baş dê mêvanan bike xerîdar an rêjeya veguheztinê zêde bike. Di dawiyê de, hûn dixwazin rêjeyek veguherînek bilind bibînin. Dema ku hûn vê rêbazê bikar bînin, ji bîr mekin ku hûn ê tenê drav bidin ger hûn rêjeyek veguheztinê ya bilind bibînin.

Rêjeyên reklamê yên PPC bi gelemperî li ser bingehek bid an rêjeyê têne destnîşankirin. Reklamker her carê ku reklama wan li ser tê klîk kirin mîqdarek diyar dide weşanger. Weşanxane bi gelemperî navnîşek rêjeyên PPC digire. Girîng e ku meriv bi bihayê herî hindik bikire, ku carinan dikare were danûstandin. Ji bilî danûstandinan, girêbestên bi nirx an demdirêj bi gelemperî dê rêjeyên kêmtir encam bidin.

Ger hûn nû ne reklama PPC-ê li ser Adwords-ê ne, girîng e ku ji bîr mekin ku kalîteya kampanyaya we girîng e. Google cîhên reklamê yên çêtirîn û lêçûnên herî kêm xelat dide karsaziyên ku ezmûnek bikarhênerek hêja pêşkêşî dikin. Bandoriya reklama we jî bi rêjeya bitikandinê tê pîvandin. Berî ku hûn dest bi birêvebirina hesabê PPC-ya xwe bikin, hûn ê hewceyê bingehek zexm bikin. Hûn dikarin li ser reklama PPC li Zanîngeha PPC bêtir fêr bibin.

Heke hûn dixwazin serkeftin û pîvanê herî zêde bikin, karanîna pergalên rêveberiya pêşnumayên otomatîkî ramanek baş e. Pergalên weha dikarin ji we re bi mîlyonan pêşniyarên PPC-ê birêve bibin û reklamên we xweş bikin da ku vegera herî zêde ya gengaz bistînin. Ew pir caran bi malpera reklamker ve girêdayî ne, û encamên her klîk vegere pergalê. Vî alî, hûn ê pê ewle bin ku reklama we ji hêla xerîdarên herî potansiyel ve tê dîtin.

Mesref-per-impression (CPM) bidding

vCPM (CPM-ya ku tê dîtin) vebijarka bid rêyek baş e ku hûn şansên xuyangkirina reklama we zêde bikin. Ev mîheng destûrê dide te ku hûn ji bo hezar nîşaneyên reklamê yên ku têne xuyang kirin dravdana herî bilind destnîşan bikin. Dema ku hûn hilbijêrin ku vê mîhengê bikar bînin, Google Adwords tenê gava ku reklama we li jor reklama herî bilind a paşîn were xuyang kirin dê ji we bar bike. Bi pêşniyara vCPM, reklamên nivîsê her gav tevahiya cîhê reklamê digirin, ji ber vê yekê ew bêtir têne dîtin.

Dema ku du celebên reklamê didin hev, Pêşniyarkirina CPM-ê bi gelemperî ji bo kampanyayên hişmendiya marqeyê vebijarka çêtirîn e. Ev celeb reklam ji bandoran bêtir li ser bihayê disekine. Hûn ê ji bo her hezar impressionan bidin, lê hûn dikarin sifir klîk bistînin. Ji ber ku Tora Nîşandanê li ser bihayê ye, Reklamên CPM bi gelemperî bêyî ku li ser werin klîk kirin dê di rêza bilind de bin. CPC bidding, ji alîyek dî, li ser têkildariyê û CTR-ê ye.

Rêyek din ku hûn CPM-ya xwe zêde bikin ev e ku hûn reklamên xwe bêtir armancdar bikin. Pêşniyara CPM celebek pêşkeftî ya pêşnumayê ye. Pêşkêşkirina CPM şopandina veguheztinê hewce dike. Bi CPM-ê zêdekirî, pêdivî ye ku hûn daneyan bidin Google da ku hûn bibînin ka çend mêvan vediguhezînin firotek an qeydkirinê. Bi bikaranîna vê rêbazê, hûn ê bikaribin bazara xwe baştir bikin armanc û ROI-ya xwe zêde bikin.

CPC-ya pêşkeftî di Google Adwords de vebijarkek pêşnumakirinê ye. CPC-ya pêşkeftî pêdivî bi bilêvkirina peyva sereke ya destan heye lê destûrê dide Google ku li gorî îhtîmala veguheztinê pêşnumayê rast bike.. Ew destûrê dide Google ku pêşnumayê heta astekê eyar bike 30% li her du aliyan, û di heman demê de CPC-ya navîn ji ya herî zêde ya we kêmtir dike. Feydeya ECPC ev e ku hûn dikarin armanc û budceya reklama xwe xweş bikin.

Pêşniyarkirina CPM-ya çêtirîn vebijarkek girîng e ku hûn rêjeya klîk zêde bikin û budceya weya rojane di nav budceya we de bihêlin.. Lebê, girîng e ku ji bîr mekin ku CPM di xweşbînkirina kampanyaya we de ne faktora yekane ye. Her weha divê hûn hewl bidin ku bi karanîna CPA-ya armancê kampanyayê ji bo veguheztinê xweştir bikin (mesrefa-per-çalakiyê) an CPC (mesrefa-per-çalakiyê).

Pêşniyara CPC-ya destan ji we re kontrola tam li ser pêşniyarên we dide we û heke hûn di Google Adwords-ê de nû ne destpêkek baş e.. Ew di heman demê de astek kontrolê dide we ku hûn ê di stratejiyên bilêvkirina otomatîkî de nabînin. Pêşkêşkirina CPC-ya destan dihêle hûn kengî bixwazin pêşnûmeyên xwe biguherînin, bêyî ku algorîtmayan biryara we destnîşan bikin. Ger hûn qalîteya keywords û reklamên xwe baştir bikin hûn ê bêtir klîk-rêveberan jî bibînin.

Herî dawî, Ger hûn dixwazin dahata xwe zêde bikin bijartina CPC di Google Adwords de bijareya çêtirîn e. Peyvên kilît ên dûvikê ji lêpirsinên dewlemend ên bi keywordên kurt re têkildartir têne hesibandin, ji ber vê yekê ew armanc erzantir in. Hûn nexwazin ku ji we bêtir hewce bikin, lê ew hêja ye ku hûn bêtir xerîdar bistînin. CPC di Google Adwords de pir kêm in, ji ber vê yekê hûn ê belkî karibin ji bo budceya xwe vegerek mezin bistînin.

Mesrefa-per-bidestxistina (CPA) bidding

CPA pîvanek lêçûna her kirînê ye, an jî nirxa jiyana xerîdar, û dikare ji bo destnîşankirina serkeftina kampanyaya reklama dîjîtal were bikar anîn. Bikaranîna din ên CPA-ê pîvandina qeydên nûçenameyê hene, daxistina e-pirtûk, û qursên serhêl. Wek metrîka serekî, CPA dihêle hûn veguheztinên duyemîn bi ya bingehîn ve girêdin. Berevajî îhaleya CPC, ku hûn ji bo her klîk bidin, Pêşniyara CPA-ê hewce dike ku hûn tenê ji bo yek veguherînek bidin, bi vî awayî lêçûna kampanyayê kêm dike.

Dema ku îtirazkirina CPA ji CPC-ê bi bandortir e, divê hûn başî û xirabiyên herduyan jî bifikirin. CPA rêyek bandorker e ku meriv lêçûnên veguheztinê kontrol bike di heman demê de hîn jî destûr dide hin dahat û xuyangkirina reklamê. Pêşniyarkirina manual dikare kêmasiyên xwe hebe, wekî pêkanîna zehmetiyê, sînorkirina kontrola xwe, û nikaribin hevsengiya her du ramanên hatin û veguhertinan bikin.

Digel ku armancek CPA-ya bilind dibe alîkar ku hûn CPA-ya xwe zêde bikin, Pêdivî ye ku hûn hay jê hebin ku pêşnumayên êrîşkar dikarin hesabê we zirarê bigihînin bi sedema ku ew bixwe xwe bişewitîne. Ev dikare bibe sedema a 30% kêmbûna hatinê. CPA-ya bilind nayê vê wateyê ku divê hûn ji budceya xwe zêdetir xerc bikin. Di ber, naveroka xwe xweşbîn bikin da ku veguherînan zêde bikin û CPA-ya xwe kêm bikin.

Ji bilî feydeyên îhaleya CPA, li ser Facebookê jî mumkin e ku îhale bike. Facebook vebijarkek heye ku vê rêbazê bi mebesta pêşkeftî re bike yek da ku temaşevanên taybetî bike armanc. Facebook ji bo pîvandina serkeftina kampanyaya we rêyek baş e, û hûn ê tenê bidin ger hûn veguherînek bistînin. Bikaranîna lêçûn-per-destketinê (CPA) îtirazkirina di Google Adwords de dikare ji we re bibe alîkar ku hûn lêçûna xweya her kirînê bi rêjeyek girîng kêm bikin.

Ger karsaziya we tiştên fîzîkî nefiroşe, hûn dikarin CPA-yê li ser bingeha metrîkên din hesab bikin, wek girtina rêber, qeydên demo, û firotanê. Hûn dikarin CPA-yê bi xêzkirina CPA-ya navînî li hember Pûanên Qalîteyê yên bi giranî bi bandor bihesibînin. CPA-yên bilind bi gelemperî ROI kêmtir nîşan dide, Ji ber vê yekê girîng e ku meriv hem ji bo CPA û hem jî ji bo Pûana Kalîteyê xweşbîn bike. Lê heke Pûana Kalîteya we di binê navîn de ye, dibe ku hûn ê CPA-ya xwe li gorî hevrikan zêde bikin û hûn ê zirarê bidin ROI-ya xweya giştî.

Reklamên bi pîvanek qalîteya bilind dê rêzek reklamê ya bilindtir û CPA-ya kêmtir qezenc bikin. Ev ê reklamkerên xirab ji reklamên bi naverok bi kalîte belengaz re nehêle. Dema ku reklamên bi kalîteya bilind dê her gav bêtir klîk bikişînin, reklamkerên ku xwedan CPA-ya nizm in dê tenê bi pêşkêşkirina mîqdarek giran bigihîjin pozîsyonên reklamê yên bilind.. Ew ê di dawiyê de neçar in ku li rêzên jêrîn bicîh bibin.

Dema ku îtirazkirina CPA-yê di Google Adwords de ne awayê çêtirîn e ku hûn lêçûnên kirrûbirra xwe zêde bikin, ew ê ji reklamên kêm-kalîteyê ROI-ya bilindtir peyda bike. Bi baştirkirina xala kalîteyê, hûn dikarin CPA çêtir bikin. Vî alî, lêçûnên reklama we dê ne bi qasî ku ew be. Wiha, carê din ku hûn bidizin, pê ewle bin ku hûn ji bo veguhertinan ji lêçûnê xweştir dikin.