Tag: Ịchọrọ iji mgbasa ozi mgbasa ozi & AdWords kachasị mma wee bulie ahịa gị ogologo oge

Ọchụchọ akwụ ụgwọ bụ ụzọ kacha ngwa ngwa ịkwọba okporo ụzọ gaa na saịtị gị. SEO na-ewe ọnwa ole na ole iji gosi nsonaazụ, ebe a na-ahụ ọchụchọ a na-akwụ ụgwọ ozugbo. Mgbasa ozi Adwords nwere ike inye aka mebie mmalite SEO dị nwayọ site n'ịkwalite ika gị na ịnya ụgbọ ala ruru eru na saịtị gị.. Mgbasa ozi Adwords nwekwara ike hụ na webụsaịtị gị ka na-asọ mpi n'ọkwa kachasị na ibe nsonaazụ ọchụchọ Google. Dị ka Google si kwuo, mgbasa ozi akwụ ụgwọ ka ị na-agba, ka o yikarịrị ka ị ga-enweta pịpị organic.

Ọnụ otu ọpịpị

Ọnụ ego a na-eri kwa pịa maka Adwords dabere n'ọtụtụ ihe, gụnyere ụdị azụmahịa gị, ụlọ ọrụ, na ngwaahịa ma ọ bụ ọrụ. Ọ dabere na ntinye aka gị yana akara ngosi nke mgbasa ozi gị. Ọ bụrụ na ị na-eche ndị na-ege ntị mpaghara, ị nwere ike ịtọ mmefu ego maka ndị ọrụ mkpanaka. Na ị nwere ike nwaa kpọmkwem ụdị mobile ngwaọrụ. Nhọrọ nlebara anya dị elu nwere ike ibelata mmefu mgbasa ozi gị nke ukwuu. Ị nwere ike ịchọpụta ego ole mgbasa ozi gị na-eri site na ịlele ozi Google Analytics nyere.

Ọnụ otu ọpịpị maka Adwords na-adịkarị n'etiti $1 na $2 kwa pịa, mana na ụfọdụ ahịa asọmpi, akwụ ụgwọ nwere ike ịrị elu. Gbaa mbọ hụ na nnomi mgbasa ozi gị dabara na ibe ndị emezigharịrị. Ọmụmaatụ, ma ọ bụrụ na ibe ngwaahịa gị bụ isi ebe ọdịda gị maka mkpọsa ahịa Black Friday, ị ga-ede mgbasa ozi dabere na ọdịnaya ahụ. Mgbe ahụ, mgbe ndị ahịa pịa mgbasa ozi ndị ahụ, a ga-eduzi ha na ibe ahụ.

Akara ogo na-egosipụta mkpa nke mkpụrụokwu gị, ederede mgbasa ozi, na ibe ọdịda. Ọ bụrụ na ihe ndị a dị mkpa maka ndị na-ege ntị, your cost per click will be lower. If you want to get higher positions, you should set a higher bid, but keep it low enough to compete with other advertisers. For more help, read the Complete, Digestible Guide to Google Ads Budgets. Mgbe ahụ, you can determine your budget and plan accordingly.

Cost per conversion

If you’re trying to determine how much it costs to convert a visitor into a customer, you need to understand how cost per acquisition works and how to make the most out of it. Na AdWords, you can use the keyword planner to figure out the cost per acquisition. Simply enter the keywords or a list of keywords to see the forecast of how much it will cost you to convert each visitor. Mgbe ahụ, you can increase your bid until it hits the desired CPA.

Ọnụ ego a na-akwụ maka ntụgharị bụ ngụkọta ọnụ ahịa nke ịmepụta okporo ụzọ maka otu mgbasa ozi kewara site na ọnụọgụ mgbanwe. Ọmụmaatụ, ọ bụrụ na ị na-emefu $100 na mgbasa ozi mgbasa ozi ma nata naanị mgbanwe ise, CPC gị ga-abụ $20. Nke a pụtara na ị ga-akwụ ụgwọ $80 maka otu ntụgharị maka onye ọ bụla 100 echiche nke mgbasa ozi gị. Ọnụ maka ntụgharị dị iche karịa ọnụ ahịa ọ bụla, n'ihi na ọ na-etinye nnukwu ihe ize ndụ na ikpo okwu mgbasa ozi.

Mgbe ị na-ekpebi ego mgbasa ozi gị, ọnụ ahịa kwa ntụgharị bụ ihe dị mkpa na-egosi akụ na ụba na arụmọrụ nke mgbasa ozi mgbasa ozi gị. Iji ọnụ ahịa ọ bụla ngbanwe dị ka akara aka gị ga-enyere gị aka ilekwasị anya na atụmatụ mgbasa ozi gị. Ọ na-enyekwa gị nghọta nke ugboro ole omume ndị ọbịa na-eme. Mgbe ahụ, mụbaa ọnụego ngbanwe gị ugbu a site na otu puku. Ị ga-ama ma mgbasa ozi gị ugbu a ọ na-emepụta nke ọma na-eduga n'ịkwalite nkwalite.

Ọnụ ego ọ bụla n'otu ọpịpị vs kacha ọnụ ahịa

Enwere isi ụzọ abụọ nke atụmatụ ịgba ụgwọ maka Adwords: Ntinye akwụkwọ ntuziaka na ọnụ ahịa nkwalite kwa Pịa (ECPC). Ntinye aka n'aka na-enye gị ohere ịtọ oke CPC maka mkpụrụokwu ọ bụla. Ụzọ abụọ a na-enye gị ohere imeziwanye mgbasa ozi ezubere iche ma jikwaa mkpụrụokwu ndị ị ga-etinyekwu ego na ya. Ntinye aka n'aka na-enye gị ohere iji usoro mgbasa ozi ROI na ebumnuche azụmahịa.

Ọ bụ ezie na ọnụ ahịa dị elu dị mkpa iji hụ na ikpughe kachasị, ọnụ ahịa dị ala nwere ike imerụ azụmahịa gị n'ezie. Ọnụ ego dị elu maka ụlọ ọrụ iwu metụtara ihe mberede nwere ike ịmepụta azụmahịa karịa obere ego maka sọks Krismas. Ọ bụ ezie na ụzọ abụọ a dị irè n'ịkwalite ego ha nwetara, ọ bụghị mgbe niile ka ha na-arụpụta ihe a chọrọ. Ọ dị mkpa iburu n'uche na ọnụ ahịa kacha elu kwa ọpịpị anaghị atụgharị ya na ọnụahịa ikpeazụ; n'ọnọdụ ụfọdụ, Ndị mgbasa ozi ga-akwụ opekempe ego ka ha wee nwee ike iru ọkwa ọkwa Ad Rank wee gbapụ onye asọmpi nọ n'okpuru ha..

Ntinye akwụkwọ ntuziaka na-enye gị ohere ịhazi mmefu ego kwa ụbọchị, ezipụta ọnụ ahịa kacha, ma megharịa usoro ntinye aka. Nkwekọrịta akpaghị aka na-enye Google ohere ikpebi ngwa kachasị elu maka mkpọsa gị dabere na mmefu ego gị. Ị nwekwara ike họrọ iji aka gị nyefee onyinye ma ọ bụ hapụ onyinye ahụ na Google. Ntinye aka n'aka na-enye gị njikwa zuru oke na ntinye aka gị ma na-enye gị ohere soro ego ole ị na-emefu na ịpị.

Egwuregwu sara mbara

Ụdị egwuregwu ndabara na Adwords bụ egwuregwu sara mbara, na-enye gị ohere igosi mgbasa ozi mgbe a na-achọ isi okwu nwere mkpụrụokwu ma ọ bụ akpaokwu ọ bụla na nkebi ahịrịokwu gị.. Ọ bụ ezie na ụdị egwuregwu a na-enye gị ohere iru ndị na-ege ntị kacha ukwuu, ọ nwekwara ike inyere gị aka ịchọpụta mkpụrụokwu ọhụrụ. Nke a bụ nkọwa dị nkenke ihe kpatara ị ga-eji jiri egwuregwu sara mbara na Adwords:

A na-agbakwụnye ihe mgbanwe egwuregwu sara mbara na mkpụrụokwu gị na a “+.” Ọ na-agwa Google na ụdị dị nso nke isiokwu dị iji gosi mgbasa ozi gị. Ọmụmaatụ, ọ bụrụ na ị na-agbalị ire akwụkwọ akụkọ njem, ị gaghị achọ iji ihe mgbanwe egwuregwu sara mbara maka mkpụrụokwu ndị ahụ. Agbanyeghị, ma ọ bụrụ na ị na-ezubere iche ngwaahịa ma ọ bụ ọrụ, ị ga-eji ezigbo egwuregwu, nke na-akpalite mgbasa ozi gị naanị mgbe ndị mmadụ na-achọ okwu ndị ahụ.

While broad match is the most effective keyword setting for remarketing, it’s not the best choice for every company. It can lead to irrelevant clicks and can seriously derail your ad campaign. Ọzọkwa, Google and Bing can be aggressive in placing ads. As such, you’ll want to make sure your ads are shown to relevant users. By using audience layering in Adwords, you can control both the volume and quality of your audiences. Broad match keywords can be restricted to specific types of audience, such as in-market or remarketing audiences.

Call extensions

You can add Call extensions to your Adwords campaigns to boost conversions. You can schedule them to appear only when your phone rings or when a specific keyword is searched for. Agbanyeghị, ị nweghị ike itinye mgbakwunye oku ma ọ bụrụ na mkpọsa gị nwere oke na netwọk ngosi ma ọ bụ mgbasa ozi ndepụta ngwaahịa. Edepụtara n'okpuru bụ ụfọdụ ndụmọdụ iji tinye mgbakwunye oku na mkpọsa Adwords gị. Ị nwere ike ibido Adwords taa. Naanị soro usoro ndị a iji bulie ọnụego mgbanwe gị.

Mgbatị oku na-arụ ọrụ site na ịgbakwunye nọmba ekwentị gị na mgbasa ozi gị. Ọ ga-apụta na nsonaazụ ọchụchọ yana bọtịnụ CTA, yana na njikọ. Njirimara agbakwunyere na-abawanye ntinye aka ndị ahịa. Karịrị 70% nke ndị na-achọ ekwentị mkpanaaka na-eji njirimara pịa-ịkpọ oku iji kpọtụrụ azụmahịa. Na mgbakwunye, 47% nke ndị na-achọ ekwentị ga-eleta ọtụtụ ụdị mgbe ha mechara oku ahụ. N'ihi ya, Mgbatị oku bụ ụzọ magburu onwe ya isi jide ndị ahịa.

Mgbe ị na-eji mgbakwunye oku na Adwords, ị nwere ike ịhazi ha ka ha gosipụta naanị n'ime awa ụfọdụ. Ị nwekwara ike mee ma ọ bụ gbanyụọ mkpesa mgbasa ozi oku. Ọmụmaatụ, ọ bụrụ na ị bụ ụlọ oriri na ọṅụṅụ Pizza na Chicago, mgbasa ozi ndọtị oku nwere ike igosi ndị ọbịa na-achọ pizza efere miri emi. Ndị ọbịa na Chicago nwere ike pịa bọtịnụ oku ma ọ bụ pịa na webụsaịtị. Mgbe egosiri ndọtị oku na ngwaọrụ mkpanaaka, ọ ga-enye mmasị na nọmba ekwentị mgbe a na-eme ọchụchọ ahụ. Otu ndọtị ahụ ga-apụtakwa na PC na mbadamba.

Mgbatị ebe

Onye nwe ụlọ ahịa nwere ike irite uru na ndọtị ebe site n'ịchụso ndị na-azụ ahịa na mpaghara ha. Site na ịgbakwunye ozi ọnọdụ na mgbasa ozi ha, azụmahịa nwere ike ịbawanye ije-ins, ịre ahịa n'ịntanetị na n'ịntanetị, ma rute ndị na-ege ya ntị nke ọma. Na mgbakwunye, gafere 20 Pasent nke ọchụchọ bụ maka ngwaahịa ma ọ bụ ọrụ mpaghara, dị ka nyocha Google si kwuo. Na mgbakwunye na mgbakwunye na mgbasa ozi ọchụchọ ka egosiri na-akwalite CTR site na nke ukwuu 10%.

Ka ijiri ndọtị ọnọdụ, buru ụzọ mekọrịta akaụntụ Ebe gị na AdWords. Mgbe nke ahụ mechara, megharịa ihuenyo ndọtị ebe gị. Ọ bụrụ na ịhụghị ndọtị ebe ahụ, jiri aka họrọ ya. N'ọtụtụ ọnọdụ, ekwesịrị inwe naanị otu ebe. Ma ọ bụghị ya, ọtụtụ ebe nwere ike ịpụta. Mgbatị ọnọdụ ọhụrụ a na-enyere ndị mgbasa ozi aka ịhụ na mgbasa ozi ha dabara na ebe ha na-ezubere iche. Agbanyeghị, ọ ka mma iji nzacha mgbe ị na-eji ndọtị ebe.

Mgbatị ọnọdụ na-enyere aka karịsịa maka ụlọ ọrụ nwere ọnọdụ anụ ahụ. Site na ịgbakwunye ndọtị ebe, ndị na-achọ ihe nwere ike nweta ntụzịaka maka ebe azụmahịa site na mgbasa ozi ahụ. Mgbatị ahụ na-eburu ha maapụ Google. Na mgbakwunye, ọ dị mma maka ndị ọrụ mkpanaka, dị ka nnyocha e mere n'oge na-adịbeghị anya chọpụtara na 50 Pasent nke ndị ọrụ ama gara ụlọ ahịa n'ime otu ụbọchị nyocha na ekwentị. Maka ozi ndị ọzọ, hụ ndọtị ebe na Adwords wee malite itinye ha n'ime atụmatụ ahịa gị.

O nwere ike ịbụ na ị nụla Google Adwords, ikpo okwu mgbasa ozi sitere na Google. Ma, ị maara ka esi eji ya mee ka uru gị dịkwuo elu? Ọ bara uru maka mmalite? Nke a bụ ndụmọdụ ụfọdụ. Nke a bụ ngwá ọrụ dị ukwuu maka ndị ahịa dijitalụ, karịsịa mmalite. Ma ọ nwere ike ịdị ọnụ. Gụkwuo ka ịmụtakwu banyere ngwá ọrụ a dị ike. Edepụtara n'okpuru bụ ụfọdụ uru na ọghọm ya. Ma ọ bụ maka mmalite gị ma ọ bụ maka azụmahịa tọrọ ntọala, Adwords nwere uru na ọghọm ya.

Google Adwords bụ ikpo okwu mgbasa ozi Google

Ọ bụ ezie na ọ bụghị ihe nzuzo na Google bụ nnukwu onye ọkpụkpọ na oghere mgbasa ozi, ọ bụghị onye ọ bụla maara ka esi eji ngwá ọrụ ụlọ ọrụ eme ihe nke ọma. Edemede a na-eleba anya n'ụzọ dị iche iche ị ga-esi nweta ọtụtụ ngwa mgbasa ozi Google. Ọ bụrụ na ị dị ọhụrụ na Google AdWords, ebe a bụ nyocha ngwa ngwa nke ihe agụnyere. Ozugbo ị mụtara gbasara ngwaọrụ, ị ga-enwe echiche ka mma ka ị ga-esi bulie ọganiihu azụmahịa gị.

Google AdWords na-arụ ọrụ dị ka okushon ebe ụlọ ọrụ na-akwado ntinye na nsonaazụ ọchụchọ. Usoro a na-enyere ụlọ ọrụ aka inweta elu-mma, mkpa okporo ụzọ. Ndị mgbasa ozi na-ahọrọ mmefu ego yana nkọwapụta ebumnuche, ma nwee ike itinye nọmba ekwentị ma ọ bụ jikọta na ibe weebụsaịtị. Ọmụmaatụ, ka anyị were na onye ọrụ na-achọ “akpụkpọ ụkwụ uhie.” Ha na-ahụ ọtụtụ mgbasa ozi sitere na ụlọ ọrụ dị iche iche. Onye mgbasa ozi ọ bụla na-akwụ ụgwọ ụfọdụ maka ntinye mgbasa ozi.

Mgbe ị na-ahọrọ ụdị mkpọsa ziri ezi, ọ dị mkpa ịtụle ọnụ ahịa kwa pịa. Nke a bụ ego ị na-akwụ maka ihe ngosi mgbasa ozi puku ọ bụla. Ị nwekwara ike iji ọnụ ahịa kwa aka, nke pụtara na ị na-akwụ ụgwọ maka oge ọ bụla mmadụ pịrị na mgbasa ozi gị wee mechaa otu ihe. Enwere ụdị mgbasa ozi atọ nwere mgbasa ozi Google: chọọ mgbasa ozi, ngosi mgbasa ozi, na mgbasa ozi vidiyo. Mgbasa ozi ọchụchọ nwere ederede, onyonyo, na ọdịnaya vidiyo. Ha na-apụta na ibe weebụ n'ime netwọk ngosi Google. Vidio dị mkpụmkpụ mgbasa ozi, na-emekarị isii ka 15 sekọnd, wee pụta na YouTube.

Otu mgbasa ozi Google si arụ ọrụ na-adabere na ịkwụ ụgwọ-otu-pịa (Tumblr Agent) ihe nlereanya. Ndị mgbasa ozi na-elekwasị anya na mkpụrụokwu akọwapụtara na Google ma na-enye ohere maka mkpụrụokwu ndị a. Ha na ndị ahịa ndị ọzọ na-asọ mpi maka isiokwu ndị a. Ọnụ ego nzụta na-adaberekarị n'ọkwa kacha elu. Nke dị elu ọnụahịa ahụ, ka mma na ọnyịnye. Ka ụlọ ọrụ na-enweta ebe mgbasa ozi karịa, ọnụ ala na-eri kwa click.

Iji bulie ịdị irè nke Mgbasa ozi Google, ọ dị mkpa ịghọta ka esi hazie mgbasa ozi. Mgbasa ozi nwere ike ịpụta na ibe nsonaazụ ọchụchọ, na ibe weebụ na Google Ngosipụta Network, na webụsaịtị na ngwa ndị ọzọ. Mgbasa ozi ndị a nwere ike ịbụ onyonyo ma ọ bụ dabere na ederede, na a ga-egosipụta ha n'akụkụ ọdịnaya dabara. Ọzọkwa, ị nwere ike hazie mgbasa ozi site n'ịkwado ọkwa dị iche iche nke oghere ahịa.

Ọ dị mma maka mmalite

N'oge ịntanetị, ụlọ ọrụ na-achọ ụzọ ọhụrụ iji ruo ndị ahịa ọhụrụ. ịrị elu nke mmemme ngwa ngwa bụ ezigbo ihe atụ nke a. A na-amanye ndị mbido ka ha rụọ ọrụ site na oghere ụlọ ọrụ nkekọrịta. N'ọnọdụ maka oke nha nha nha na ụlọ ọrụ, ndị a na-etinye ego dị njikere ịkwado nnukwu ihe ize ndụ. E wezụga, ndị na-eme ngwa ngwa na-enyere ndị mbido aka izere ụgwọ n'elu nke azụmahịa omenala ga-ebute. Nke a bụ ụfọdụ uru dị na iji mmemme osooso.

Ọ na-agbali elu nke ukwuu

Kedu ihe na-eme ka ụlọ ọrụ gbasaa? Azịza ya bụ akụrụngwa scalable, ka ọnụ ọgụgụ nke ọrụ na-abawanye. Ya na IaaS, ị na-akwụ ụgwọ maka ikike ndị ọzọ na-enwetaghị ụgwọ ndị ọzọ maka ngwaike, mmelite software, ma ọ bụ ụbara ike oriri. Na mgbako igwe ojii, ị nwere ike ịnweta data gị n'ebe ọ bụla. Uru ndị doro anya. Gụkwuo ka ịmụta otú ụdị akụrụngwa a nwere ike isi baa uru maka azụmahịa gị. Edepụtara n'okpuru ebe a bụ ụzọ ise nke azụmahịa gị nwere ike isi nweta uru nke ọrụ ndị dị na igwe ojii.

Ngwanrọ dị ka ọrụ, ma ọ bụ SaaS, bụ sọftụwia dabere na igwe ojii nke onye na-ere ndị ọzọ na-akwado na ntanetị. Ị nwere ike ịnweta ngwanrọ site na ihe nchọgharị weebụ. N'ihi na a na-ejikwa Centrally, Ọrụ SaaS nwere ike ịgbatị nke ukwuu. Ọzọkwa, Ngwaahịa SaaS na-agbanwe ma na-agbanwe agbanwe n'ihi na ha anaghị achọ ntinye na ngwaọrụ ọ bụla. Nke a na-eme ka ha baa uru karịsịa maka ndị otu zuru ụwa ọnụ ekesa. Na n'ihi na ha anaghị achọ bandwit, ndị ọrụ ekwesịghị ichegbu onwe ha maka mmelite ngwanrọ.

Ọ dị oke ọnụ

Ọ bụrụ na ị na-eche na ọ dị oke ọnụ, ịnọghị naanị gị. Ọtụtụ ndị nwere otu nchegbu ahụ: “Ọ dị oke ọnụ iji mee Adwords.” Mgbe ị na-adịghị mkpa imefu $10,000 otu ọnwa ịhụ nsonaazụ, o nwere ike ịdị ka ọrụ na-atụ egwu. Agbanyeghị, Enwere ụzọ dị iche iche iji belata ọnụ ahịa gị kwa pịa na-emebighị ụlọ akụ. Site n'ịgbaso iwu ole na ole dị mfe, ị nwere ike nweta nsonaazụ kacha mma maka obere mmefu ego.

Ihe mbụ ị ga-eme bụ ịchọpụta ego ole Google's AdWords ga-eri gị. N'ime 2005, nkezi ọnụ ahịa kwa pịa bụ $0.38 cents. Site na 2016, ọnụ ahịa a wụliri elu $2.14, na o yighị ka ọ ga-agbada n'oge na-adịghị anya. Onye ọka iwu, ọmụmaatụ, nwere ike ịtụ anya ịkwụ ụgwọ $20 ka $30 kwa pịa. Ma ọ bụrụ na ịnweghị ike ịkwụ ụgwọ nke ukwuu, ị nwere ike ịchọọ ọzọ.

There are a number of steps in Adwords management. These include determining keywords, ntinye aka, and re-marketing. Using a qualified Adwords marketing team can help you get the most from your campaign. Learn how to get started today! Here are a few of the key areas to consider. Interested in partnering with a certified PPC marketing team? Check out this article for tips and tricks. You will be glad you did!

Pay per click (Tumblr Agent)

Pay per click (Tumblr Agent) advertising is a type of advertising that allows you to display your ads directly to people who are actively searching for your product or service. PPC advertising is very effective if you can target people who are actively looking for something that you offer. Agbanyeghị, you should be aware that it can be expensive. Here are a few tips for making the most of your PPC advertising campaign:

Set a budget. Many business owners start with a certain amount to spend on pay per click advertising, but as the numbers accumulate, you can adjust the amount. A $200 purchase may only require two clicks, while a $2 click could result in a $20 sale. PPC advertising focuses on keywords and audiences – words or phrases people are searching for – to determine how effective your ads are. If you are trying to reach a large number of people, consider using negative keywords to prevent your ads from being included in the search results.

If you are unsure about what type of advertising to use, you can start small and test different keywords and campaigns until you find the best fit for your business. PPC allows you to experiment with different keywords and campaigns until you find a way to generate revenue. There are also many free and low-cost PPC programs, so you can test out different options before investing large amounts of money. But the key is to make sure that you’re using the right kind of PPC advertising to reach the most people.

Okwu

When targeting the right audience with Adwords, it’s important to look beyond the general terms that your audience will search for. Excluding generic terms could cut off some potential customers from your sales funnel. Kama, write content that helps guide potential customers through the entire buyer’s journey. It can also lay the foundations for long-term relationships. Here are some tips to help you find the right keywords for your campaign.

Mbụ, you must know how to segment your keywords. A good way to do this is to group related keywords into separate groups. Site n'ime nke a, you can write targeted ads for multiple keywords at once. This will help you maintain an organized account structure and prime it for high Quality Scores. To start, choose a keyword phrase that best describes your product or service. Ụzọ a, you will be able to reach qualified prospects later in the buying funnel.

Don’t use single keywords. They tend to be too generic. Longer phrases, dị ka “organic vegetable box delivery,” are more targeted. These phrases attract the right customers. Using keywords individually may be less effective, especially if your customers use different terms for your product or service. You should list variations of your keywords, including colloquial terms, alternative spellings, plural versions, and common misspellings.

Ịtụ aka

The first step in bidding on Adwords is choosing your ad copy and message. These three factors influence the placement of your ads on Google’s search results page. Ọnụ ego ọ bụla ọ pịa (CPC) method is best for driving specific target customers, but is not as effective for websites with high volumes of daily traffic. CPM bidding is another option, but is only used on the Display Network. CPM ads appear more frequently on related websites where AdSense ads are displayed.

Google offers several options for adjusting your bids. One way to make a bid adjustment is to manually adjust each keyword bid. The amount you set for each keyword will not affect the total ad budget. Google will also inform you of how much money to spend on each ad group, but the amount is entirely up to you. There are two types of keyword bid adjustments – manual and automated. Ebumnobi bụ ime ka mgbasa ozi gị pụta na nsonaazụ ọchụchọ yana ọnụ ala kacha nta kwa ọpịpị.

Ụzọ ọzọ ị ga-esi wedata ngwa gị bụ ịbawanye akara ngosi gị. Akara ogo bụ ọkwa nke ịdị irè mgbasa ozi gị. A naghị eji ọkwa a na usoro ịre ahịa, mana ọ na-enyere aka ikpebi ohere ị ga-esi pụta na listi ahụ. Google’s Adwords auction system is a fair way to judge your ad’s future placement and doesn’t allow advertisers to “buy” their way to the top. Google na-eji metrik CPC kacha elu na-ahazi ego ị na-akwụ maka ọpịpị ọ bụla.

Re-marketing

Re-marketing is a good option for advertisers who want to reach more people with their message. Na re-ahịa, your adverts will be displayed on sites that your customers have recently visited. Ma, be aware that they may appear on sites that are not related to your business. This means that you need to set an exclusion for the site to avoid overexposure or claims of intrusion. But what is re-marketing?

Re-marketing is a term used in online marketing, and refers to targeting ads to people who are already interested in the products and services you have to offer. These ads are sent to the same people over again, and the same customers are likely to click on them again. Re-marketing works well with Facebook, Tajik, and other forms of online advertising. Regardless of your business model, you should consider using these methods to reach the people most likely to become your customers.

Kpọmkwem egwuregwu

The Exact Match feature in AdWords allows advertisers to block variations of their keywords before they are clicked. It also enables you to see how many clicks you are generating with different search terms. In a nutshell, it matches your search terms with the most relevant keywords. If you’re a retailer, this means that the more specific you are with your keyword, nke ka mma. But what are the benefits of Exact Match in AdWords?

Exact match keywords were initially limited to matches that were exactly the same as the search query, which forced advertisers to build keyword lists with extremely long tails. In recent years, Otú ọ dị, Google has refined the algorithm to take into account word order, close variants, accents, and stemmings. Yabụ, Exact Match keywords are now more precise than ever. But they are still far from perfect. Kpọmkwem mkpụrụokwu egwuregwu ka nwere ike ịba uru ma ọ bụrụ na ị na-achọ ndị na-ege ntị niche.

Ihe egwuregwu egwuregwu dị na Adwords na-enye gị ohere ịbelata ajụjụ ọchụchọ iji lekwasịrị anya karịa. Ọ bụ ezie na nke a na-ebelata okporo ụzọ, Kpọmkwem okporo ụzọ egwuregwu nwere ọnụego ntụgharị kachasị elu. gbakwunyere, n'ihi na mkpụrụokwu dabara adaba dị oke mkpa, ha na-emewanye akara ogo gị n'ụzọ na-edoghị anya. Nke a bara uru karịsịa maka ndị na-ere ahịa n'ịntanetị. Ya mere, ebe ọ bụghị ụzọ kachasị mma iji bulie mmefu ego mgbasa ozi gị, ọ ka bara uru. Ya mere, ibido taa!

Keywords adịghị mma

When it comes to generating traffic, Keywords na-adịghị mma na Adwords dị oke mkpa dị ka mkpụrụokwu oge niile. Na SEO, ndị mmadụ ga-ahọrọ mkpụrụokwu ha chọrọ ịpụta maka ya, ebe ọ na-apụtaghị maka otu okwu. Site na iji mkpụrụokwu ọjọọ na Adwords, ị ga-egbochi mgbasa ozi ka igosi maka okwu ọchụchọ na-adabaghị na mkpọsa gị. Isi okwu ndị a nwekwara ike iwepụta nsonaazụ dị mma, yabụ ị ga-ahụ na ị ga-eji ha nke ọma.

Ị nwekwara ike igbochi okwu ndị na-agaghị agbanwe ka ndị ahịa. Dị ka ọmụmaatụ, ọ bụrụ na ị na-akpọsa Ninja ikuku fryer, don’t use the term “air fryer” in your ads. Kama, use terms like “air fryer” ma ọ bụ “ninja ikuku fryer” kama. Ọ bụ ezie na usoro ọnụọgụ ka ga-ebufe okporo ụzọ, ị ga-echekwa ego ma ọ bụrụ na ị nwere ike izere ha kpamkpam. Mgbe ị na-eji mkpụrụokwu na-adịghị mma, gbaa mbọ hụ na ị na-eji ha naanị n'otu mgbasa ozi ma ọ bụ mkpọsa nke ị nwere.

Keywords na-adịghị mma nwere ike ịbụ ihe ọ bụla site na aha ndị a ma ama ruo na okwu akọwapụtara nke ọma. Ọmụmaatụ, mkpụrụokwu dabara adaba nkebiokwu na-adịghị mma nwere ike igbochi mgbasa ozi ịpụta maka nchọta nwere mkpụrụokwu ma ọ bụ nkebiokwu. Ọ na-enye aka ma ọ bụrụ na azụmahịa gị na-ere sọks nke bụ ihe ọhụrụ na arụ ọrụ maka egwuregwu. Ị nwere ike ịchọrọ ịtọ mkpụrụokwu egwuregwu na-adịghị mma maka sọks mkpakọ, ọmụmaatụ. Ị nwekwara ike ịtọ mkpụrụokwu egwuregwu na-adịghị mma iji gbochie mgbasa ozi igosi maka okwu ọchụchọ akọwapụtara.

Ọ bụrụ na ị dị ọhụrụ na mgbasa ozi Pay-kwa-pịa, ị nwere ike ịnọ na-eche ka ị ga-esi nweta oke Adwords. Edemede a ga-ewebata gị ntọala nke mgbasa ozi Pay-per-click, gụnyere nyocha isiokwu, ntinye aka, na akara ngosi. Ọ ga-enyekwa ụfọdụ atụmatụ maka iji ngwa ahịa ahịa dị ike nke ọma mee ihe. Ị ga-amụta otu esi emewanye ROI gị ma melite akara ala gị site na iji AdWords nke ọma.

Mgbasa ozi ịkwụ ụgwọ kwa-pịa

Mgbasa ozi ịkwụ ụgwọ kwa-pịa bụ atụmatụ ịre ahịa n'ịntanetị nke mejupụtara ịkwụ ụgwọ ụlọ ọrụ naanị mgbe mmadụ pịrị na mgbasa ozi ya.. Ejikọtara atụmatụ a na ngwa nchọta dị ka Google na Bing, na-ejikwa saịtị mgbasa ozi ọha na eze. Ọ na-agụnye ịkwụ ụlọ ọrụ ụgwọ ego eburu ụzọ mee ka mgbasa ozi ya pụta n'okpuru otu akpaokwu ọchụchọ. Agbanyeghị, ebe ọ bụ na ndị mgbasa ozi na-akwụ ụgwọ naanị mgbe mmadụ pịrị na mgbasa ozi ha, ha ga-enwerịrị ike ịnye ọnụ ahịa kacha mma maka ego ha.

Enwere ụdị abụọ bụ isi mgbasa ozi ịkwụ ụgwọ kwa-pịa: ewepụghị ọnụ na bid dabeere. Ụzọ abụọ a nwere ike ịba uru maka ụlọ ọrụ. Ka ịhọrọ ụdị ịkwụ ụgwọ-kwa-pịa ziri ezi, onye mgbasa ozi kwesịrị ibu ụzọ kpebie ihe ebumnuche ha bụ. Ọ bụ ezie na mgbasa ozi na engines ọchụchọ bụ ụzọ dị mma isi nweta okporo ụzọ na ebe nrụọrụ weebụ ha, ọ nwere ike bụrụ ihe mgbagwoju anya maka ndị mbido. N'okpuru bụ ndụmọdụ ụfọdụ ga-enyere gị aka ibido atụmatụ azụmaahịa dijitalụ a.

Ịkwụ ụgwọ n'elu ikpo okwu Google's search engine bụ akụkụ dị mkpa nke ịnweta okporo ụzọ na ebe nrụọrụ weebụ gị. Google na-agbakọ nrịbanye ego dabere na nkebiokwu okwu. Mgbe mmadụ na-achọ otu isiokwu ma ọ bụ akpaokwu, a ga-ewepụta ha na mgbasa ozi grid ngwaahịa dabere na ebumnuche ha ịzụta. Nke dị elu pịa, ọnụ ahịa dị ala, na o yikarịrị ka onye ọbịa ọ ga-abụ ịpị na mgbasa ozi gị.

Otu n'ime ihe kachasị mkpa na Adwords’ CTR bụ nnomi mgbasa ozi. Mpempe mgbasa ozi na-adọrọ adọrọ ga-enyere gị aka ịpụ iche n'etiti asọmpi ahụ. Mgbasa ozi adịghị mma, n'akụkụ aka nke ọzọ, ga-efu gị ego karịa ma mee ka ọkwa mgbasa ozi dị ala. Ma, na ụzọ ziri ezi, ị nwere ike ịbawanye CTR gị. Nke a bụ akụkụ dị mkpa nke mgbasa ozi ịkwụ ụgwọ kwa-pịa na Adwords.

Nnyocha isiokwu

Iji ndị na-azụ ahịa na nyocha mkpa ha ga-enyere gị aka ịche mkpụrụokwu ziri ezi maka azụmahịa gị. Ịmepụta onye na-akọwapụta ihe onye ahịa na-ahụkarị chọrọ, nsogbu ndị ha na-eche ihu, na ihe ndị na-emetụta mkpebi ịzụrụ ha. Ozi a ga-eduzi nyocha isiokwu gị. Ozugbo i dechara mmadụ gị, jiri ngwaọrụ nhọrọ isiokwu dị ka Google Keyword Tool iji nyochaa mkpụrụokwu metụtara ya. Ngwá ọrụ ndị a ga-enyere gị aka iwelata ndepụta ogologo okwu nke nwere ohere kachasị elu nke ogo.

Otu akụkụ kachasị mkpa nke nyocha isiokwu maka AdWords bụ ịghọta ndị na-ege gị ntị. Cheta na usoro ịzụ ahịa ndị ahịa nwere ike ịdịgasị iche dabere n'ụdị ụlọ ọrụ na ihe ha chọrọ ịzụta. Ọmụmaatụ, ụlọ ọrụ na-emepụta akara na London nwere ike ọ gaghị achọ ụlọ ọrụ na-emepụta ihe na New York ma ọ bụ Los Angeles. Njem onye zụrụ ahịa ga-adị iche dabere na ụdị azụmahịa, yabụ nyocha isiokwu dị oke mkpa.

Na mgbakwunye na iji Google Keyword Planner, ị nwekwara ike iji ngwaọrụ nyocha isiokwu ndị ọzọ. Ngwa Google's Keyword Planner na-enyere aka maka nke a. Ọ na-egosi mmadụ ole na-achọ isi okwu, ole ha dị njikere ịkwụ, na mmadụ ole na-achọ akpaokwu ahụ kpọmkwem. Ọ na-atụkwa aro mkpụrụokwu ndị ọzọ ka ị mee nyocha. Ọ na-enyere gị aka ịmepụta mkpọsa ezubere iche. Ozugbo ị chọpụtala mkpụrụokwu ole na ole dị mma, ị nwere ike iji ha na mkpọsa gị.

Iji ngwá ọrụ dị ka Alexa's Keyword Difficulty Tool ga-enye gị ohere ịlele asọmpi na ikike ika gị.. Ngwá ọrụ a na-ekenye webụsaịtị ọ bụla akara ike asọmpi nke na-egosi ka saịtị ahụ siri dị na ndepụta nsonaazụ isiokwu.. Oke nke olu bụ ngwa ọzọ dị oke mma maka ịtụ ikike. Nke dị elu nke oke olu nke ika, ka a ga-ewere ya dị ka ikike. Nke a nwere ike inyere gị aka imeziwanye ọkwa gị site na imeziwanye visibiliti na ikike.

Ịtụ aka

Enwere ọtụtụ ụzọ ị ga-esi kwụọ ụgwọ na okporo ụzọ site na mmemme Adwords Google. Ụzọ a na-ahụkarị bụ ọnụ ahịa-kwa-pịa, nke na-efu ndị mgbasa ozi naanị maka ịpịrị mgbasa ozi ha. CPC bụ usoro kachasị ọnụ, mana ọ bụ nke kachasị ọnụ ahịa ma ọ bụrụ na ị na-agbalị ịche ndị na-ege ntị kpọmkwem. Ọ bụrụ na ị na-agbalị ịbawanye okporo ụzọ weebụsaịtị gị, Otú ọ dị, ị kwesịrị ị na-atụle ntinye CPM. Usoro a ga-eri obere ego, mana ọ ga-egosi naanị mgbasa ozi gị nye ọtụtụ narị puku mmadụ.

Ị nwere ike ịbawanye ọnụ ahịa gị na otu isiokwu ma ọ bụ nkebiokwu ka ịwelite ohere gị nke dọta ndị ọbịa ọhụrụ. I kwesịkwara ịtụle akara ogo gị n'ozuzu ya iji chọpụta ọnụahịa kacha dị irè. Nke a dabere n'ihe atọ: ọdịnaya nke weebụsaịtị gị, oyiri mgbasa ozi, na ọdịda peeji imewe. Nke dị elu akara ogo, ọnụ ala na-eri kwa pịa ga-abụ maka gị. Agbanyeghị, nhọrọ a abụghị maka onye ọ bụla. Ọ bụ ihe amamihe dị na ya ịgbaso ntuziaka Google ma wepụta oge na-ebuli mgbasa ozi gị.

Ị kwesịrị ịgbalị ịtọ nrịbama mbụ bụ nke na-adịghị agbanwe agbanwe. Nke a ga-enye gị ohere ịhazigharị ọnụahịa ahụ ma ọ bụrụ na ị hụ ụkpụrụ na data gị. I kwesịkwara ịgbalị imezu atụmanya nke onye mgbasa ozi maka ọnụego ntinye aka na okporo ụzọ dị mma. Site na iji usoro a, ị ga-egbochi imefusị oghere mgbasa ozi na izere ntaramahụhụ sitere na Google. Mgbe a bịara n'ịgba atụmatụ, ọ kacha mma ịrapara n'ihe ị maara, ma soro usoro egosipụtara maka ịbawanye mmefu ego gị.

N'ikpeazụ, ị kwesịrị ịṅa ntị na ndị asọmpi gị’ nkwuputa. Nọgidenụ na-anya ihe Keywords na-arụ ọrụ kacha mma maka ha na ihe ha na-enye. Iji data sitere na mgbasa ozi AdWords gara aga ga-enyere gị aka ịhazi ọnụ ahịa kacha dị irè. Na, ị ga-amata nke ọma ụdị ọrụ a na-etinye. Iji nwee ihe ịga nke ọma na mgbasa ozi akwụ ụgwọ, ọ dị mkpa iji nyochaa mgbasa ozi na ntinye aka gị. Ọ bụrụ na ịchọrọ ka mkpọsa gị mepụta ROI dị elu, ị ga-aṅa ntị n'ihe ndị asọmpi gị na-eme.

Ogo akara

E wezụga ọnụego pịa-site, A na-ekpebikwa akara mma site na mkpa mgbasa ozi na ahụmịhe nke ibe ọdịda. Mgbasa ozi nwere isi okwu na otu mgbasa ozi ga-enwe akara ogo dị iche iche, dabere na mgbasa ozi okike, ibe ọdịda na nlebara anya igwe mmadụ. Mgbasa ozi ga-agbanwe akara ogo ha mgbe ha na-aga ndụ, na Google na-atụle ụzọ abụọ n'ụzọ atọ nke ihe mgbe ị na-agbakọ akara. Ọ bụrụ na ị na-eji usoro akaụntụ dị mma ma mee ọtụtụ ule, ị nwere ike mfe iru a àgwà akara nke isii ma ọ bụ asaa.

Ọ bụ ezie na ọ nwere ike ịdị mfe, Akara Ogo dị ala nwere ike na-eri gị nnukwu ihe karịa akara ngosi dị elu. N'ihi na ọ dabeere na akụkọ ihe mere eme data, mgbasa ozi gị nwere ike nweta akara ogo dị elu ọbụlagodi na ọ bụghị asọmpi nke ukwuu. Ọ dabara nke ọma, Google na-enye data maka ihe ị ga-atụ anya ya, yabụ ị nwere ike ịkwalite mgbasa ozi gị ka ị nweta akara QA kachasị elu enwere ike. Site n'ịghọta ihe na-emetụta ogo ogo mgbasa ozi gị, ị nwere ike melite mgbasa ozi gị wee nweta ihe kacha mma na mmefu ego mgbasa ozi gị.

Mkpa isiokwu bụ ihe dị oke mkpa na ngụkọ nke ogo ogo, ma enwere ọtụtụ ihe ị nwere ike ime iji meziwanye nke gị. Mkpa bụ nnukwu ihe, ya mere gbalịa iji isi okwu ndị dị mkpa na niche webụsaịtị gị. Nke dị elu ihe mkpa dị mkpa, ka akara ogo gị ga-adị elu. Ọmụmaatụ, ọ bụrụ na ị na-akwalite saịtị e-azụmahịa, gbalịa ilekwasị anya na mkpụrụokwu ndị dị mkpa metụtara niche gị.

Agba nke bọtịnụ na okwu ndị dị na isi okwu ibe ahụ dịkwa mkpa. Mgbanwe na ihe ndị a nwere ike ịbawanye ọnụego ntụgharị. Ọrụ ndị na-arịọ maka iwu, dị ka ọmụmaatụ, mụbara ọnụego mgbanwe ha site na 111.6% mgbe agbanwechara isi okwu na weebụsaịtị ha. Enwere ọtụtụ ụzọ iji kwalite ogo ogo Adwords gị, mana nke kachasị mkpa, ị ghaghị ịma ihe ndị bụ isi na-ekpebi ya. Ihe atọ ndị a kwesịrị ilebara anya ma ọ bụrụ na ọ dị gị mkpa ịbawanye akara ngosi gị.

Na-ezubere iche

Otu n'ime ụzọ kachasị dị irè iji bulie ịdị irè nke mgbasa ozi mgbasa ozi gị bụ site n'ịkwado ọzọ. Site na ntughari ọzọ, ị nwere ike igosi mgbasa ozi nye ndị ọbịa ndị gara na saịtị gị. A ga-egosipụtakwa mgbasa ozi gị n'ofe netwọkụ ngosi Google nye ndị ọbịa a. Agbanyeghị, iji nweta uru kacha mma site n'ịtụgharị ọzọ, ị kwesịrị ị kewaa ndị ọbịa webụsaịtị gị. Iji mee nke a, ị nwere ike iji ihe ngosi igwe tụnyere ma jiri ngwá ọrụ nkewa.

Iji retargeting site Adwords bụ ụzọ magburu onwe ya isi na-akpọtụrụ ndị ahịa dị ugbu a, ma rute ndị ọhụrụ. Mgbasa ozi etinyere na webụsaịtị gị site na Google Adwords na-etinye mkpado edemede na ibe weebụsaịtị gị, ka ndị gara na saịtị gị wee hụ ha ọzọ. Enwere ike iji usoro a n'ofe mgbasa ozi ọha, gụnyere Facebook na Twitter. Maka nsonaazụ kacha, ntugharị ọzọ kwesịrị ịbụ akụkụ nke atụmatụ azụmahịa gị mgbe niile.

Ị nwere ike ịmepụta ndepụta ndị na-ege ntị dabere na omume na mmasị nke ndị ọbịa webụsaịtị. Ọmụmaatụ, ma ọ bụrụ na ebe nrụọrụ weebụ gị bụ maka ndị na-eji Gmail, ị nwere ike were mgbasa ozi ndị metụtara akaụntụ Google ha wee tụọ ha. Ị nwekwara ike iji ndị na-ege ntị omenala dabara na adreesị ozi-e nke ndị ọbịa webụsaịtị. Ịnwekwara ike iji nsuso ntughari iji kwado ibe weebụ akọwapụtara, dị ka ibe ngwaahịa, iji bulie nloghachi gị na itinye ego. Site na ijikọta ụzọ abụọ a, ị nwere ike bulite arụmọrụ gị site na iji Adwords tụkwasa ọzọ.

Ozugbo ekewapụrụ ndị na-ege gị ntị, ị nwere ike iji netwọk mgbasa ozi Google guzobe mkpọsa ọzọ. Ụzọ kachasị mma maka ịtụgharị Adwords bụ nke dị irè ma webụsaịtị gị yana azụmahịa gị. Ị nwere ike ịche ndị na-ege gị ntị site na mgbasa ozi dị iche iche, gụnyere Google Display Network, YouTube, Ngwa android, na ndị ọzọ. Iji ụdị nlegharị anya na-enyere gị aka ịlele ego ole mgbasa ozi ọ bụla na-eri gị yana ọwa ndị kacha dị irè maka azụmahịa gị.

Mgbe ejiri ya mee ihe nke ọma, AdWords nwere ike inyere azụmaahịa aka imezu ebumnuche ha. Na mkpọsa ezubere iche, ha nwere ike ibuba okporo ụzọ na weebụsaịtị ha, irite ọzọ edu, ma nwetakwa mgbanwe ndị ọzọ. Ọ bụ ezie na SEO dị mkpa maka azụmahịa ọ bụla, AdWords nwere ike inye nkwalite ọzọ. Site n'ilekwasị anya na mkpụrụokwu ndị dị mkpa na ịkwalite ọdịnaya, ị nwere ike ịmepụta mkpọsa nke ga-elekwasị anya n'ahịa gị. Mgbasa ozi ezubere iche nke ọma ga-ahụ na ndị ezigbo mmadụ na-ahụ mgbasa ozi gị.

Okwu

Ụzọ dị mma isi melite mgbasa ozi mgbasa ozi gị bụ iji mkpụrụokwu ndị dabara na isiokwu mgbasa ozi ahụ. Keywords kwesịrị ịkọrọ na ibe ọdịda gị, isiokwu mgbasa ozi, ma ọ bụ ha abụọ. Okwu abụọ ma ọ bụ atọ kacha dị irè. Nke a bụ ndụmọdụ ụfọdụ maka ịhọrọ mkpụrụokwu. Ị nwekwara ike wepu ụfọdụ mkpụrụokwu n'ime otu mgbasa ozi akọwapụtara. Edepụtara n'okpuru bụ ndụmọdụ maka otu esi ahọrọ na iji mkpụrụokwu iji melite mgbasa ozi mgbasa ozi gị.

Tupu ịhọrọ isi okwu maka AdWords, ị kwesịrị ịtụle ndị na-ege gị ntị na ebumnuche ọchụchọ ha. Ọ bụrụ na ị wepụrụ okwu izugbe, ị nwere ike ibipụ ndị nwere ike ịre ahịa na oghere ịre ahịa gị. N'okwu a, mgbasa ozi gị ga-apụta naanị maka ndị ahịa ndị pịnyere nkebiokwu metụtara nke gị. Kama, lekwasị anya n'ịmepụta ọdịnaya na-enye aka nke na-eduzi atụmanya gị site na usoro ịzụrụ ihe ma guzobe mmekọrịta. Edepụtara n'okpuru bụ ọmụmaatụ ụfọdụ mkpụrụokwu dị irè maka AdWords.

Dakọtara nkebiokwu: Mgbe ị na-ahọpụta mkpụrụokwu maka mkpọsa gị, ị kwesịrị iji ngwa na-adakọ nkebiokwu. Ọ na-enye gị ohere ịmachi mmefu gị wee nweta ndị ahịa ezubere iche. Ọ bụrụ na ndị na-ege gị ntị na-eji usoro ndị a ugboro ugboro, ị nwere ike iji mkpụrụokwu dakọtara nkebiokwu, nke na-egosipụta naanị mgbasa ozi gị na nkebiokwu nwere otu mkpọpe okwu ahụ. Usoro a ga-ekwe nkwa na mgbasa ozi gị ga-apụta naanị mgbe ndị mmadụ na-achọ nkebi ahịrịokwu ahụ.

Ogo akara

Akara ogo dabere na ihe atọ: ọnụego clickthrough tụrụ anya (CTR), mkpa nke mgbasa ozi gị, na ahụmịhe nke ndị ọbịa mgbe ha pịrị na mgbasa ozi gị. Akara ogo ga-adị iche n'etiti otu mkpụrụokwu na otu mgbasa ozi. Dabere na mgbasa ozi okike, ibe ọdịda, na nlebara anya igwe mmadụ, Ogo Ogo nwere ike ịdị iche iche. Mgbe mgbasa ozi gị gachara, Google ga-edozi akara ogo ya dabere na ozi a. Enwere ọnọdụ atọ ga-ekwe omume maka mgbasa ozi gị: “Elu,” “Nkịtị,” na 'Ogbenye'.

Akụkụ mbụ nke akara ogo bụ ka mgbasa ozi gị si arụ ọrụ nke ọma megide ndị asọmpi. Ọ bụrụ na ị na-ezubere isi okwu ụfọdụ, ọ dị mkpa ime ka isiokwu gị bụrụ ihe na-adọrọ adọrọ dị ka o kwere mee. Ihe ọzọ dị mkpa bụ ma mgbasa ozi gị nwere ọdịnaya dị elu ma ọ bụ na ọ nweghị. Google achọghị ka ndị ọbịa ghara igbu oge ịgụ ọdịnaya dị ala. Agbanyeghị, ọ bụrụ na mgbasa ozi gị nwere CTR dị elu mana akara ngosi dị ala, ọ ka mma ịkwụsịtụ ya ma jiri ihe ọzọ dochie ya.

Akara ogo anaghị emetụta ozugbo na nnomi mgbasa ozi, mana ọ dị mkpa iburu n'uche na ọ bụ ihe kpatara ọkwa mgbasa ozi gị. Mpempe akwụkwọ mgbasa ozi gị na ibe ọdịda ga-adaba na ọdịnaya gị wee kwalite akara ogo ya. Ihe ndị ọzọ gụnyere mkpa nke mpaghara mpaghara yana mkpụrụokwu akọwapụtara ngwaọrụ. Dị ka ọmụmaatụ, ọ bụrụ na mgbasa ozi gị na-ezubere ndị ahịa na Detroit, ọ ga-enwe akara ngosi dị ala karịa otu dabere na mkpa izugbe.

Ọnụ

Ọnụ ego kwa ọnwa maka obere ụlọ ọrụ pere mpe iji Google Adwords dị n'etiti puku dollar itoolu na puku iri kwa ọnwa.. Nke ahụ siri ike $100 ka $120,000 kwa afọ. Ma ọnụ ahịa ahụ nwere ike ịdị elu ma ọ bụ dị ala, dabere na ụlọ ọrụ na ikpo okwu a na-eji. Ọnụ ego a na-adịkarị elu maka mkpụrụokwu bara uru dị elu, nke na-asọmpi nke ukwuu. Mana ọ bụrụ na ebumnuche gị bụ ịnweta okporo ụzọ na weebụsaịtị ma ọ bụ ngwaahịa gị, ị ga-achọ imefu ihe na-erughị dollar iri kwa ọpịpị.

Enwere ọtụtụ ụzọ iji chọpụta ego ị ga-emefu na Adwords, dabere n'ụdị azụmahịa ị na-agba. Ụdị akwụgoro ụgwọ ma ọ bụ ndenye aha nwere ike ịbara gị uru. Ị nwere ike iji ihe nhazi isiokwu efu nke Google nyere iji hụ ihe isi okwu na-asọmpi yana mmadụ ole na-achọ otu ngwaahịa.. Ọ bụrụ na mmefu ego gị na-enye ya ohere, ị nwere ike ekenye ụfọdụ pasentị nke mmefu ego gị na mgbasa ozi mkpanaka, na ị pụrụ ọbụna nwaa a kpọmkwem ụdị mobile ngwaọrụ.

N'agbanyeghị ịbụ ọrụ dị oke ọnụ, AdWords bụ usoro mgbasa ozi dị irè nke na-ekpughere azụmahịa gị nye ọtụtụ nde ndị ahịa. AdWords nwekwara ike inye aka mebie ọnụ ahịa site na ịkwalite ọnụego ngbanwe. Ọ dị mkpa iburu n'uche na ọ nweghị usoro doro anya maka ịga nke ọma. N'ikpeazụ, Ọnụ ego nke Adwords bara uru nke nwere ike ịlọghachi. Ọ nweghị ụzọ ka mma ịmalite njem ịre ahịa n'ịntanetị.

Ịtụ aka

Ọnụ ego-kwa-pịa (CPC) usoro bụ ọkọlọtọ ụzọ nke ịtụ ahịa na Adwords. Usoro a bụ nke kacha arụ ọrụ nke ọma maka ịkwọ ndị ahịa ezubere iche na webụsaịtị gị, ma ọ dịghị mma maka ịmepụta nnukwu mpịakọta nke okporo ụzọ kwa ụbọchị. Ị nwere ike iji ọnụ ahịa-kwa-mile (CPM) usoro ịnye ọnụahịa na Adwords iji wedata CPC gị. A na-egosipụta mgbasa ozi CPM ugboro ugboro na webụsaịtị ndị na-egosipụta mgbasa ozi AdSense.

Ọ bụrụ na ị bụ freak njikwa, Adwords bụ ebe kacha mma ịre ngwaahịa ma ọ bụ ọrụ gị. Na ya mgbanwe bid Ọdịdị, ị nwere ike ikpebi mgbe, ebee, na ole ka gbawara. Ị nwere ike lekwasịrị ndị ahịa gị anya n'ụzọ dabara adaba wee pụta na mbụ na nsonaazụ ọchụchọ. Ọmụmaatụ, ọ bụrụ na ị na-ere akpa aka n'ịntanetị, ị nwere ike ịchọrọ ndị ahụ na-azụta ngwaahịa ndị ahụ. Maka nke a, ị nwere ike lekwasịrị ha anya site n'ịchọpụta mkpa na mmasị ha.

Atụmatụ ọzọ bara uru maka ijikwa mkpọsa Adwords gị na-ekewa ya n'ọtụtụ “otu mgbasa ozi.” Otu ndị ahụ kwesịrị ịnwe akpaokwu iri na iri ise metụtara. Ị nwere ike ịlele otu ọ bụla iche iche. Google ga-etinyezi otu ngwungwu kachasị na otu ọ bụla. Nkewa nkebi ahịrịokwu nwere ọgụgụ isi bụ isi iji jikwaa mkpọsa gị niile. Ọ bụrụ na ịmaghị iwu ndị a, ị nwere ike mebie itinye ego Adwords gị.

Ndị SKAG

SKAG dị na Adwords bụ ụzọ ewu ewu iji mepụta na ịme mkpọsa. Mgbe ị na-emepụta SKAG, ị na-emegharị otu mgbasa ozi ka ị nweta mkpụrụokwu ndị ọzọ. Maka otu ọ bụla, mepụta ụdị mgbasa ozi dị iche. Ọmụmaatụ, ọ bụrụ na ị nwere otu mkpụrụokwu abụọ, mepụta mbipụta mgbasa ozi abụọ dị iche iche wee jiri otu maka isiokwu ọ bụla. Otu maka isiokwu ọ bụla ga-adị irè karịa otu mgbasa ozi maka otu isiokwu ahụ. N'ikpeazụ, nke a ga-akwụ ụgwọ!

Ndị SKAG dị irè maka ịbawanye ọnụego ngbanwe yana kwalite mkpa mgbasa ozi gị. Ndị ọrụ na-atụ anya nsonaazụ dị mkpa yana mgbasa ozi metụtara okwu ọchụchọ ha. Ọnụ ala kasị elu nke CTR, nke ka mma. SKAG bụkwa nhọrọ ka mma maka ụlọ ọrụ na-akpọsa ọtụtụ ngwaahịa. Ọ bụ ezie na ha adịghị arụ ọrụ dị ka ọtụtụ mgbasa ozi ngwaahịa, ha nwere ike ịbụ atụmatụ dị irè maka ngwaahịa dị iche iche. Agbanyeghị, ọ dị mkpa icheta na ụdị egwuregwu isiokwu dị iche iche nwere uru dị iche iche.

Ndị SKAG na-enye gị ohere ịhazi mgbasa ozi gị ka ọ bụrụ mkpụrụokwu ụfọdụ. Nke a na-abawanye mkpa ya na Google ma kwalite akara ngosi mgbasa ozi gị, ihe dị mkpa na nkwalite mgbasa ozi. Otu mgbasa ozi ọdịnala nwere ọtụtụ mkpụrụokwu, na ịgbanwe mgbasa ozi maka ole na ole n'ime ha nwere ike ịbawanye CTR maka ụfọdụ mana ibelata ya maka ndị ọzọ. Ya na SKAG, mgbasa ozi gị ga-adabara onye na-achọ ya ma nwee CPA dị ala.

Egwuregwu sara mbara

Ụdị egwuregwu ndabara na Google Adwords bụ egwuregwu sara mbara, nke na-enye ohere mgbasa ozi gị ịpụta na nchọta metụtara yana ọbụna maka okwu ọchụchọ na-abụghị isiokwu. Egwuregwu sara mbara bụ ụdị egwuregwu kacha mma ma na-enye gị mgbanwe karịa ma a bịara na nkebi ahịrịokwu. Ọ bara uru karịsịa maka isi okwu ogologo ọdụ, na ihe akaebe na-egosi na ọ nwere ike melite ROI gị. Agbanyeghị, ọ nwere ike ọ gaghị abụ nhọrọ kacha mma maka ndị mgbasa ozi ọhụrụ na-aghọtaghị ọdịiche dị n'etiti ụdị egwuregwu.

Ọ bụ ezie na egwuregwu sara mbara na-adịkarị mma iji maka akaụntụ ọhụrụ, ọ nwekwara ike ịkpata ọdachi maka ika. Ọ bụrụ na ị na-emebiga ihe ókè, njirimara isiokwu gị ga-agba ọsọ, na mgbasa ozi gị ga-apụta na nchọta na-adịghị mkpa. Usoro isi mkpịsị aka dị mma bụ ịtụ ọnụ ala na usoro egwuregwu sara mbara. Ụzọ a, ị nwere ike ịkwụsị ụgwọ dị elu. Ọzọkwa, jide n'aka na ị ga-edeba mkpụrụokwu sara mbara na faịlụ Excel ma ọ bụrụ na ị bụ onye ọrụ dị elu.

Mkpụrụokwu sara mbara na-adịghị mma agaghị adaba n'otu okwu, nso nso, na otutu. Otu iwu na-emetụta otu okwu na-adịghị mma sara mbara Keywords. Google achọghị ka ị gbuo akaụntụ gị na mberede site na ileghara usoro isiokwu dị mkpa anya. Egwuregwu sara mbara bụ nhọrọ kachasị dị irè maka ndị mgbasa ozi chọrọ ịbawanye mgbanwe na-akwụghị ụgwọ maka okporo ụzọ na-adịghị mkpa.. A na-eji mkpụrụokwu ndị na-adịghị mma wepụ okporo ụzọ na-adịghị mkpa ma mụbaa ROI. Egwuregwu sara mbara bụ nnukwu nhọrọ mgbe otu mkpụrụokwu ma ọ bụ nkebiokwu anaghị arụ ọrụ maka mkpọsa gị.

Enwere ọtụtụ ụzọ dị iche iche isi hazie akaụntụ Adwords. Nke a bụ ụfọdụ ndị a na-ahụkarị. N'isiokwu a, M ga-ekpuchi CPC, Kpọmkwem egwuregwu, Na-ezubere iche, Mgbatị, na ndị ọzọ. Olileanya, Ndụmọdụ ndị a ga-enyere gị aka ịmalite ma mee ka mgbasa ozi gị kacha mma. Cheta na akaụntụ Adwords gị bụ ọbara ndụ nke weebụsaịtị gị, ya mere wepụta oge mụta banyere nke ọ bụla. Ozugbo ị nwere nghọta bụ isi nke Adwords, ị ga-adị njikere ịmepụta mkpọsa mbụ gị!

Ọnụ otu ọpịpị (CPC)

Ị kwesịrị ịma na ọnụ ahịa kwa Pịa (CPC) na Adwords abụghị otu CPC na mgbasa ozi ahịa ọdịnala. Mgbe CPC na-ezo aka na ọnụ ahịa mgbasa ozi, CPM na-eche banyere oke echiche mgbasa ozi gị na-enweta. Ọ bụ ezie na ọnụ ahịa mgbasa ozi dịgasị iche iche, ngwa ahịa ịntanetị kachasị ewu ewu na-egosi CPC maka mkpụrụokwu ebumnuche ha. I kwesịkwara ịma na CPC anaghị apụtakarị ọnụ ahịa kacha elu kwa pịa.

Ọnụ ego ọ bụla ọ bụla na-adabere na ihe dị iche iche, gụnyere akara ogo, isi okwu, na ederede mgbasa ozi. Mgbasa ozi akara dị elu na-adọta ọtụtụ clicks ma nwee ike ịtụ anya mbelata ego ruru 50%. Mgbasa ozi akara ngosi dị ala na-adọta obere clicks, ya mere, ị ga-akwụ ụgwọ CPC dị elu. Iji melite CPC gị, nwaa ịkwalite ederede mgbasa ozi gị yana webụsaịtị gị. Gbaa mbọ hụ na ị nwere CTR dị elu iji gbaa ndị ọbịa ume ka ha pịa mgbasa ozi gị.

Ụlọ ọrụ mgbasa ozi na-ahazi CPC site na ọrịre ahịa. Onye na-ere ahịa nwere ike ịhọrọ ịnye ọnụahịa na aka ma ọ bụ na-akpaghị aka. Onye na-akwụ ụgwọ akwụkwọ ntuziaka na-akọwapụta CPC kachasị maka otu isiokwu ma ọ bụ otu mgbasa ozi. Ndị na-enye aka n'aka na-achịkwa njikwa ihe ha na-enye ma nwee ike ịhazigharị ihe ha chọrọ iji nweta ọpịpị ọzọ. Nhọrọ a nwere ike ịba uru n'ọtụtụ ụzọ. Ọ bụ ezie na ọ dị mkpa ijide n'aka na ị maara mmefu ego gị tupu ịmalite mgbasa ozi mgbasa ozi, ị kwesịrị ịghọta ka ọwara ahụ si arụ ọrụ yana ihe ị ga-elele anya.

Inwe echiche nke ROI ebumnuche gị dị oke mkpa maka mgbasa ozi mgbasa ozi na-aga nke ọma. Ị ghaghị ijide n'aka na ị gaghị atụfu ohere ọ bụla ahịa ma ọ bụ na-eduga. Ọ bụrụ na ị na-akwụ ụgwọ dị ala, ọ ga-esiri gị ike ịmepụta ROI. Ma site n'iburu n'uche na ọnụ ahịa max kwa pịa abụghị mgbe niile ọnụahịa ikpeazụ, ị nwere ike ibuli CPC iji bulie uru gị. I kwesịkwara ịma eziokwu ahụ bụ na max CPC na Adwords abụghị ọnụ ahịa ikpeazụ. Ọtụtụ ndị mgbasa ozi na-akwụ ụgwọ opekempe ka ha nweta site na ọkwa ọkwa Ad Rank ma ọ bụ merie ndị asọmpi ha’ Ad ọkwa.

Mgbasa ozi Facebook dị iche na ngwa nchọta ọdịnala n'otu ha siri gbakọọ CPC. Kama ịtụle ọkwa mgbasa ozi ma ọ bụ akara ogo, Facebook na-elekwasị anya na ndị na-ege ntị nke mgbasa ozi gị. Ụfọdụ ndị na-ege ntị ga-adị ọnụ karịa ndị ọzọ. Ndị na-ege ntị na-ekerekwa òkè n'ọkwa kachasị na oge mkpọsa. Akara dabara adaba bụ ihe ọzọ na Facebook Ad CPC. Facebook na-agbakọ ọnụ ahịa ịgba ọsọ mgbasa ozi dabere na nzaghachi a tụrụ anya ya. A na-akwụ ụgwọ ndị dị elu site na ọnụ ahịa ịgba ọsọ dị ala.

Kpọmkwem egwuregwu

Ọ bụrụ na ị na-eche ka esi mepụta otu egwuregwu na Adwords, ị nọghị sọ gị. N'oge na-adịbeghị anya Google mere mgbanwe ụfọdụ na iwu ndakọrịta ha. Mgbe ọ ka ga-ekwe omume iji ezigbo egwuregwu maka mkpụrụokwu gị, ọ nwere oke karịa nkebiokwu ma ọ bụ egwuregwu sara mbara, nke nwere ike ime ka mgbasa ozi gị pụta maka ajụjụ ndị ị na-achọghị ịkpọsa na ya. Ị nwere ike ịhazigharị ntọala egwuregwu ka mma ka ọhụhụ mgbasa ozi gị dị ka ndị na-adịghị mkpa ma ọ bụ ndị na-arụ ọrụ dị ala..

Ọmụmaatụ, kpọmkwem egwuregwu maka isiokwu ika ika njem agaghị egosi nchọta maka ika ahụ. Kama, Agaghị egosi mgbasa ozi ụgbọ elu mbelata na ọchụchọ maka mkpụrụokwu ika njem. Nke a na-enye aka karịsịa maka ndị mgbasa ozi nwere mmefu ego uto. Na nso nso variant dakọtara, mkpụrụokwu ha dị ugbu a ga-abawanye na iru ma ha ga-enwekwa ike ịchọpụta nke ọhụrụ, mkpụrụokwu dabara adaba dabere na ebumnuche onye ọrụ. N'ikpeazụ, Ntinye aka na-akpaghị aka na-enye ha ohere ịnọgide na-arụ ọrụ ha ọbụlagodi ka iru ha na-abawanye.

Kpọmkwem egwuregwu dị na Adwords dabara isiokwu na okwu ma ọ bụ nkebiokwu. Mgbe ndị mmadụ na-achọ kpọmkwem okwu ma ọ bụ akpaokwu ahụ, a ga-egosipụta mgbasa ozi maka akpaokwu ahụ. Kpọmkwem mkpụrụokwu dakọtara nwere ọnụ ọgụgụ dị elu site na ịpị. Agbanyeghị, ị nwere ike ị gaghị enweta ọtụtụ ọpịpị ma ọ bụ mmetụta mgbe ị na-eji dakọtara akpaokwu. Ma, ha nwere ike ịpụta mgbe mmadụ na-achọ ngwaahịa ma ọ bụ isiokwu metụtara ngwaahịa gị.

Mgbe a bịara na ndakọrịta isiokwu na Adwords, iji ụdị egwuregwu ahụ kpọmkwem bụ nzọ dị ize ndụ. Ọ bụ ezie na ọ nwere ike ịbụ ụzọ dị irè iji mee ka ọhụhụ na okporo ụzọ webụsaịtị gị dịkwuo elu, ọ nwekwara ike ime ka ebe nrụọrụ weebụ gị nweta ntaramahụhụ n'aka Google. Ya mere ọ dị mkpa iji nlezianya nyochaa profaịlụ backlink gị. Ma ọ bụghị ya, enwere ike ịhụ gị ka ị na-egwu egwuregwu nsonaazụ ọchụchọ. Ịkwesịrị iji mkpụrụokwu dabara adaba mgbe ọ dabara.

Na-ezubere iche

Otu n'ime ụzọ kachasị mma iji bulie mgbasa ozi Adwords gị ọzọ bụ ikewa ndị na-ege gị ntị.. Site n'iwepụta ndị ọbịa webụsaịtị gị site na igwe mmadụ, ị nwere ike hụ na egosiri na mgbasa ozi gị naanị ndị nwere mmasị na ngwaahịa gị. Ị nwere ike ịkewa ndị ọbịa gị site na obodo, okike, afọ, na ihe ndị ọzọ iji bulie nsonaazụ gị. Nke a bụ ntuziaka maka ikewa ndị ọbịa webụsaịtị gị maka iji Adwords weghachi ahịa.

Enwere ike iji mgbasa ozi Adwords tụgharịgharịa na ụdị weebụsaịtị na ngwa mkpanaaka dị iche iche. N'adịghị ka remarketing na social media, dynamic retargeting na-eji mkpụrụokwu sitere na ọchụchọ kama webụsaịtị gara. Enwere ike ịmegharị mkpọsa na-ezubere iche site na mgbanwe na ndị etiti. Ma tupu i jiri usoro a, gbaa mbọ mụta gbasara omume kacha mma maka ụdị mgbasa ozi a. Ị nwere ike imeziwanye ọnụego ntụgharị gị wee bulie ROI gị site n'ịgbaso omume kachasị mma ndị a.

Iji re-ezubere iche na Adwords na-elekọta mmadụ media nyiwe bụ ụzọ dị irè jikọọ na ugbu a na ndị ahịa nwere ike. Facebook bụ ụzọ dị mma iji wuo ihe ndị na-esonụ, ebe Twitter nwere ihe karịrị pasentị iri asaa nke ndị ọbịa ya kwa ọnwa bụ mkpanaka. Yabụ hụ na mgbasa ozi gị na-anabata ndị ọrụ mkpanaka. Ichekwa ọzọ na Adwords ga-enyere gị aka ijide ndị na-ege gị ntị ma gbanwee ha ka ha bụrụ ndị ahịa na-akwụ ụgwọ.

I kwesịkwara ịghọta ụdị ịgba ụgwọ dị iche iche maka Adwords. Nkwenye CPC na-enyere gị aka ịkwalite mgbanwe gị, ebe ntughari ntụgharị ike na-akpali mmetụta. Ọ dị mkpa ịhọrọ ụdị ziri ezi dabere na ebumnuche gị akọwapụtara. Cheta na mgbasa ozi mgbasa ozi ọ bụla na-arụ ọrụ dị iche iche. Ya mere, ị ga-ahọrọ nke nwere ezi uche maka KPI na mmefu ego gị. Jide n'aka na ị mara ụdị ịgba ụgwọ dị iche iche ka ị nwee ike ịkwalite mkpọsa gị n'otu aka ahụ.

Atụmatụ nlegharị anya webụ na-enyere gị aka izipu mgbasa ozi na ndị ọrụ amaghị aha dabere na akụkọ ihe nchọgharị weebụ ha.. Usoro a na-enye gị ohere igosipụta mgbasa ozi metụtara ngwaahịa ndị ọbịa lere n'oge gara aga. Site na iji email re-ahịa, ị nwekwara ike izipu mgbasa ozi na ụgbọ ala agbahapụla. Ọ bụrụ na ị bụ onye ọhụrụ na mgbasa ozi, Google Adwords bụ ebe dị mma ịmalite. Itinyegharị ya na Adwords bụ ụzọ dị irè iji hụ na ọtụtụ mmadụ na-ahụ mgbasa ozi gị ka enwere ike.

Mgbatị

Mgbe ị melite mgbasa ozi, ị nwere ọtụtụ nhọrọ. Ị nwere ike ịhọrọ n'ụdị ndọtị mgbasa ozi dị iche iche, dabere na ebumnuche gị. Ọtụtụ ndị mgbasa ozi na-ahọrọ iji ndọtị ozi iji mee ka ndị ahịa nwee ike itinye aka. Ha dị mfe ịtọlite ​​​​ma na-agba ọsọ na nhazi oge. Mgbatị ndị a yiri Mgbakwunye Ozi na Mgbakwunye oku. Nkuzi Google ga-ejegharị gị site na nhazi nke ndọtị ngwa. Ọ bụrụ na ị nwere ajụjụ ọ bụla ma ọ bụ chọrọ ịmatakwu, ị nwere ike ịkpọtụrụ Google ozugbo.

Sitelink Extension bụ n'efu ma na-enyere ndị na-ekiri gị aka ịkpọ azụmahịa gị. Ị nwekwara ike ịhọrọ ndọtị oku, nke na-enye ndị na-ekiri ohere ịkpọ mgbasa ozi ahụ. Ụdị mgbasa ozi mgbasa ozi a na-enye ohere maka ozi ndị ọzọ gbasara ngwaahịa na ọrụ ụlọ ọrụ. N'ikpeazụ, ọ na-enye gị ohere ịmekwu ahịa. Ma, tupu ịmalite itinye mgbakwunye mgbasa ozi ndị a, ịkwesịrị ikpebi ma ha dabara maka azụmahịa gị.

Ọ bụ ezie na mgbasa ozi mgbasa ozi nwere ike ịbawanye ọnụego pịa-site, ha nwekwara ike ịbawanye nha mgbasa ozi gị na ama ama. N'oge ya, O yikarịrị ka a ga-pịa mgbasa ozi ogologo oge na ọ ga-ewetakwu okporo ụzọ. Na mgbakwunye, iji mgbasa ozi mgbasa ozi nwere ike inyere gị aka ịmata ọdịiche azụmahịa gị na ndị asọmpi. Na, ebe mgbasa ozi mgbasa ozi anaghị ejikarị eme ihe, ha nwere ike melite arụmọrụ nke mgbasa ozi Google Adwords gị.

Ụzọ ọzọ ị ga-esi jiri mgbakwunye ọnụahịa maka Adwords bụ ịgbakwunye ozi gbasara ngwaahịa na ọrụ ị na-ere. Ọ dị mma ijikọ ngwaahịa na ọrụ metụtara mkpụrụokwu dị na otu mgbasa ozi gị, ebe ọ bụ na ọ na-abawanye ohere ị nweta ngbanwe na ibe ọdịda mgbe ịpịchara. Agbanyeghị, ọ bụrụ na mgbasa ozi gị adịghị mkpa, ndị ọrụ ga-aga n'ihu na mgbasa ozi ọzọ na-anaghị ekwu maka mkpa ha.

Mgbatị nkwukọrịta bụ ndọtị ọzọ ama ama maka Google AdWords. Ha na-apụta na ajụjụ na nchọta ahọpụtara ma na-enye ndị ahịa nwere ike ime nhọrọ kọntaktị ọzọ, dị ka adreesị ozi-e. Emebere ndọtị ndị a ka ọ bụrụ azịza dị mfe maka ọgbọ ndu yana ijikọ ndị ahịa nwere ike iji azụmaahịa. Mgbe onye ahịa pịrị na ndọtị nkwukọrịta, a ga-eduzi ha na webụsaịtị azụmahịa gị ebe ha nwere ike ịrịọ ozi ndị ọzọ gbasara ngwaahịa ma ọ bụ ọrụ ahụ.

Google Adwords can be a very successful part of your marketing strategy. Google offers free tools to help you run your campaign easily, including a forum. Clearly quantifying your goals and understanding how to measure success is key to success. Ọ dị ezigbo mkpa ịmara ihe mere ị na-eji AdWords na otu esi eso ya nke ọma. Ndị a bụ ụfọdụ ndụmọdụ iji malite AdWords. Nọgide na-agụ ka ịmatakwu gbasara ngwa mgbasa ozi ndị a siri ike.

Ọnụ otu ọpịpị

Keeping the Cost Per Click of AdWords costs low is vital for any advertising campaign. A na-akpọ ọnụ ahịa ọpịpị ọ bụla na mgbasa ozi gị dị ka Cost Per Click (CPC). Enwere ụfọdụ ndụmọdụ ị nwere ike ịgbaso iji wedata ọnụ ahịa mgbasa ozi gị. Mbụ, jiri isiokwu ọdụ ogologo nwere olu ọchụchọ dị ala, mana ebumnobi ọchụchọ nwere ike ịmata. Jiri nkenke, mkpụrụokwu ọnụọgụgụ karịa mgbe enwere ike. Isi okwu ndị a ga-adọta ndị ọzọ ahịa.

Iji chọpụta ọnụ ahịa gị kwa pịa, ị ga-ebu ụzọ mara akara ogo gị. Ejikọ akara ogo na mkpụrụokwu na ederede mgbasa ozi na mgbasa ozi gị. High Quality Scores indicate relevancy and therefore a lower CPC. Ọzọkwa, keep in mind that the higher your CTR, nke ka mma. Agbanyeghị, as competition increases, the cost per click may increase, so keep an eye on this number and try to optimize your ad to reflect its relevancy.

N'ikpeazụ, keep in mind that cost per click varies depending on the product. Nke dị elu nke CPC, the more likely you are to be clicked by the customer. Ọmụmaatụ, a law firm that deals with accidents would naturally bid higher than a business that sells Christmas socks. While the cost per click may seem high for a $5 Christmas sock, it may not be profitable for an attorney to advertise for a term involving an accident.

The cost per click varies greatly between industries. A legal firm, ọmụmaatụ, would charge $6 kwa pịa, while an e-commerce website would pay $1. Geotargeting is a great way to avoid irrelevant clicks and increase your CTR. This tactic is very effective for marketers who have physical locations within a specific area. The CTR will increase, while the Quality Score will improve. Overall, it’s a worthwhile investment.

Cost per click is a basic metric used in advertising and is used to set the maximum cost per click on Google AdWords campaigns. Cost per click can vary depending on the ad’s target keyword and budget size. It is important to know what your maximum CPC is, as it may be higher than the actual cost of a click. There are also two types of CPC: manual and automatic.

Nchọgharị ntụgharị

Many people wonder how to track the number of Adwords conversions that occur after visitors click on their ads. Conversion tracking is an excellent way to keep track of these actions. It is important to implement the same variable for every campaign you run so that you can see how many people have visited your site after clicking on your ads. Here are some ways to implement conversion tracking for Adwords:

o Identify which conversions are the most important. If a visitor is signing up for two charity races, that would count as two conversions. N'otu aka ahụ, if a visitor downloads a piece of content, this would be a single conversion. Identify which conversions are the most important and adjust your conversion tracking settings to reflect this. Once you have determined how to track conversions, you will be able to see which keywords are generating the most traffic and which ones are driving the most profit.

To track view-through conversions, choose the “View through conversion window” option. This option is located in the Advanced Settings section of your account. It tracks people who view your ad but do not click it. These people may return to your website in the future and convert, but not immediately. When deciding on this attribution model, select the amount of time that has passed since the visitor last viewed your ad. If your site is not generating any revenue, use a higher number for view-through conversions.

If your ads generate phone calls, it’s important to track these calls. Adding conversion tracking codes to your website’s landing page will help you understand which campaigns are most profitable for you. Once you know how many phone calls a particular ad has gotten, you can optimize your campaign. There are a few basic steps to set up conversion tracking for Adwords. This includes the creation of a Global Site Tag and configuring it to your current implementation.

Osote, determine what category the user clicks on. Conversions fall into several categories. You can choose to measure all types of conversions, from lead generation to page views to sign-ups. You can also include “other” to compare various types of conversions. Ọmụmaatụ, you can compare conversions from people who visited your website but didn’t buy anything. Adding these types of conversions to a category will help you compare the various types of conversions for the same audience.

Nnyocha isiokwu

In order to get the most out of your keyword research, you must first understand your industry, target audience, and product. Mgbe ahụ, you must create a buyer persona based on related keywords and interrelated search terms. By using this information, you can create relevant content that is tailored to your audience. You can use the keyword research to craft content that addresses the needs of this target audience. Site n'ịgbaso usoro ndị a, you will be on your way to achieving higher rankings and more traffic.

You can find relevant information by gathering a list of resources. A good place to start is the EBSCOhost database, which has more than four million articles. You can search for multiple forms of the same word, dị ka “address”, “price range,” ma ọ bụ “car insurance.” Ọzọkwa, when you type a keyword, use quotation marks to make sure that you are using the most exact terms. Once you have a list of relevant keywords, you can then start writing your content with them.

Using keyword research is essential for SEO. By identifying popular topics and keywords, you can optimize your website and target more potential customers. In addition to ensuring better organic search engine rankings, keyword research allows you to choose a larger strategy for your advertising campaign. By understanding the interests and behaviors of your target audience, you can also determine whether the topic is competitive. Using the right keywords will help you reach a wider audience and convert visitors into customers.

The best way to start your AdWords campaign is by researching popular terms for your business. Nke a bụ n'ihi na okwu ndị a nwere olu ọchụchọ kachasị elu. Ọ dị mkpa iji chọpụta nchikota ziri ezi nke isi okwu dị elu na nke dị ala nke ga-eweta nsonaazụ kacha mma. Enwere ọtụtụ ụzọ iji mezie nyocha isiokwu gị, mana nke kachasị dị irè bụ ilekwasị anya na ndị na-ege gị ntị. Ka ndị na-ege gị ntị na-elekwasị anya karị, obere PPC ị ga-emefu na mkpọsa gị.

Ngwá ọrụ nyocha isiokwu dị mma na-enye nnwale efu na akwụ ụgwọ maka mkpụrụokwu kachasị ewu ewu. Ị nwere ike iji ule ndị a n'efu iji nweta mmetụta maka ngwá ọrụ ahụ tupu itinye ego ọ bụla. Ịnwekwara ike iji ngwaọrụ nyocha isiokwu Google nyere iji hụ nke mkpụrụokwu na-akpata ọtụtụ okporo ụzọ na saịtị gị. Nke a bụ akụkụ dị mkpa nke ezigbo SEO atụmatụ, and using these tools will help you create the perfect keyword strategy. When you have your keyword strategy set, you can start implementing your strategies to ensure that your website ranks well in the search engines.

Tumblr Agent

Remarketing with Adwords allows you to target past visitors of your website with customised ads. Remarketing is an excellent way to get users back into the sales funnel, which gives you countless opportunities to convert them. AdWords remarketing allows you to segment your audience by language, income, and education. Remarketing works much the same way. It creates a list of users who have already visited your site, and who have shown an interest in your product or service.

Remarketing with AdWords has become a hot topic over the past five years. Retargeting is a buzzword, and it is nearly half as popular in France, Russia, and China as it is in the US. But how does it work? It’s easy to get confused with all the acronyms. Here’s a quick primer. And remember, remarketing doesn’t work just because it costs more.

Tupu iji Google AdWords maka mgbasa ozi azụmahịa gị, ị ga-aghọta ka o si arụ ọrụ. Google na-ahazi otu mgbasa ozi iji mee ka njikwa mgbasa ozi gị dị mfe. Mgbasa ozi ọ bụla nwere otu mgbasa ozi yana mkpụrụokwu dị iche iche, gụnyere dakọtara akpaokwu na egwuregwu sara mbara. Mgbe ịtọọ dakọtara isiokwu gị ka ọ gbasaa, Google na-edobe akwụkwọ mgbasa ozi gị ka ọ dị mkpa ebe ọ bụla onye ọrụ depụtara ya. Ị nwere ike hazie akwụkwọ mgbasa ozi gị iji ruo ndị na-ege gị ntị.

Mụta maka Google AdWords

Ọ bụrụ na ị nwere mmasị ịmụtakwu gbasara Google AdWords, mgbe ahụ ị bịarutere ebe kwesịrị ekwesị. AdWords bụ mmemme mgbasa ozi ịkwụ ụgwọ kwa-pịa nke na-enye gị ohere ịmepụta mgbasa ozi maka mkpụrụokwu akọwapụtara na Google. Dị ka Portal na Ịntanetị, Ntọala onye ọrụ Google bụ nke buru ibu, na mgbasa ozi gị kwesịrị ịdị mkpa na ezubere iche maka ndị ọrụ ahụ. E wezụga, AdWords nke Google ga-atụle ihe dị iche iche, gụnyere àgwà, ọnụahịa na asọmpi.

Usoro nkuzi a ga-akụziri gị otu esi edobe akaụntụ AdWords gị site na ọkọ na ihe na-eme maka mgbasa ozi ịntanetị na-aga nke ọma. Usoro nkuzi a ga-akuzirikwa gị otu esi emepụta nsuso ntụgharị, soro oku ekwentị, na ire ere, ma tụọ ego ha ga enweta na mpempe akwụkwọ. Usoro ahụ ga-enyere gị aka ịghọta otu esi eji ngwaọrụ niile dị na Google ma mejuputa atumatu ahịa ahịa kachasị mma. Usoro nkuzi ahụ kọwakwara otu esi eji mgbasa ozi ọha na Facebook eme ihe nke ọma.

Nkuzi a bụ ụzọ kacha mma isi mụta gbasara Google AdWords. Ọ dị mfe ịmụta maka mgbasa ozi ọchụchọ, otu esi enyocha mkpọsa gị, na dozie nsogbu. Usoro ahụ na-enyekwara gị aka ịghọta ndị ahịa gị site na echiche uche. Ọ bụrụ n’ị na-achọ ịbụ Ọkachamara Marketing Digital, ịmụta maka mgbasa ozi ọchụchọ dị mkpa. Ị nwere ike ịmụta maka AdWords wee chọọ mgbasa ozi n'ime 60 nkeji na nkuzi na Udemy.

Ozugbo ị mụtala isi ihe nke Google AdWords, ị nwere ike ịga n'ihu na usoro dị elu. Ị ga-amụta otu esi eji akụkọ mgbasa ozi pụrụ iche, remarketing azum, arụmọrụ mmụta igwe, na nyocha ndị asọmpi. Ọ nweghị ụzọ ka mma iji meziwanye nsonaazụ gị karịa usoro nkuzi na-akụziri gị otu esi enweta ego n'ịntanetị. Ị ga-enwekwa obi ike ịnwale ma mụta maka ndị asọmpi gị’ atụmatụ, mgbe ị na-aghọrọ uru.

Ọ bụ ezie na nke a bụ ụzọ magburu onwe ya isi mụta gbasara Google AdWords, ị nwekwara ike ịhụ nkuzi vidiyo na-ekpuchi isi ihe nke mmemme ahịa a. Ọtụtụ vidiyo ndị dị na ọwa a bụ ndị mmekọ Google nyere. N'ezie, nke kacha ọhụrụ ka ebisara na February 16, 2016, na ozi ka dị mkpa. A haziri nkuzi ndị a maka ndị na-agbaso asambodo, na ha na-abakarị uru maka ndị na-amalite.

Hazie mkpọsa

Ka ịmalite mgbasa ozi na Adwords, ịkwesịrị ịtọ mkpọsa. E nwere nzọụkwụ atọ bụ́ isi iji mezuo nke a. Mbụ, họrọ udi nke mkpọsa gị. Mgbe ahụ, họrọ ebumnuche ịchọrọ iru. Ị nwere ike ịhọrọ n'etiti ahịa, na-edu, okporo ụzọ weebụsaịtị, ngwaahịa na akara echiche, na mmata ika. Ị nwekwara ike ịtọ mkpọsa na-enweghị ihe mgbaru ọsọ. Ị nwere ike ịgbanwe ihe mgbaru ọsọ ma emechaa.

Dabere n'ụdị azụmahịa gị, ị nwekwara ike chọọ ịche ebe mpaghara mpaghara. Ọ bụrụ na ị bụ azụmahịa mpaghara, ị nwere ike ịchọrọ ịgbasa mgbasa ozi gị naanị maka ndị nọ n'ógbè gị. Maka azụmahịa mba ụwa, ị nwere ike chọọ ilekwasị anya na mba ebe ị nwere ahịa kacha mma yana ọtụtụ ndị ahịa. Ọ bụrụ na ịmaghị ebe ị ga-elekwasị anya mbọ gị, lelee ụfọdụ nhọrọ ndị ọzọ. Ị nwekwara ike ịhọrọ ịchụ ndị mmadụ bi n'otu obodo anya.

Ozugbo ị họrọla mkpụrụokwu gị, ịkwesịrị ịmepụta ibe ọdịda dị irè. Ebumnuche bụ isi nke ibe a bụ ịtụgharị okporo ụzọ gaa na ndị ahịa. Ka ntụgharị mee, ibe ahụ ga-adabarịrị na isiokwu achọrọ. Ọ kwesịrị ịgụnye USP (ebe ire ere pụrụ iche), uru nke ngwaahịa, ihe akaebe ọha, na ịkpọ oku ime ihe doro anya. Ebumnuche bụ ịbawanye ọnụego mgbanwe gị.

Ozugbo ị họọrọ ahịa lekwasịrị anya, ị nwere ike họrọ otu mgbasa ozi ma ọ bụ karịa iji kwalite. Na mgbakwunye na okwu mgbasa ozi, ị nwekwara ike ịtọ mkpọsa ma ọ bụrụ na ị nwere ebe nrụọrụ weebụ na-ere ngwaahịa ma ọ bụ ọrụ ndị yiri ya. Nzọụkwụ ọzọ dị mkpa ịme bụ ịhọrọ ntinye aka gị. Cheta na ntinye aka gị ga-adị ọnụ ala karịa ma ọ bụrụ na ị na-eji ntinye aka akpaaka, mana ọ na-achọkwu ọrụ. N'ikpeazụ, mgbasa ozi gị kwesịrị ịdị mfe na ozugbo. Ndị mmadụ ga-enwe ike ịpị mkpọsa ma ọ bụrụ na ọ na-enye onyinye ma ọ bụ mbelata.

Nzọụkwụ ọzọ bụ ịhọrọ mkpụrụokwu ga-akpalite mgbasa ozi gị. Nzọụkwụ a na-abụkarị akụkụ kachasị mgbagwoju anya. Keywords abụghị naanị ihe ị ga-atụle – ị nwekwara ike iji ndị ahịa gị’ nzaghachi mgbe ị na-ahọrọ isi okwu gị. Cheta na ezigbo akara ngosi ga-eme ka ọkwa mgbasa ozi gị dị elu ma wedata ego ị na-akwụ. Mgbe ị na-ekpebi isi okwu, jide n'aka na ị na-eche banyere otú ọ dị mkpa maka azụmahịa gị.

Mepụta oyiri mgbasa ozi

Nzọụkwụ mbụ iji mepụta ezigbo mgbasa ozi bụ ịkọwa ebumnobi gị. Ma ịchọrọ ịdọrọ uche gaa na ebe nrụọrụ weebụ gị ma ọ bụ na-ere ngwaahịa, ịkọwapụta ebumnuche gị maka ide mgbasa ozi ahụ ga-enyere gị aka ikpebi ụdị nnomi ị ga-eji. Ụdị mgbasa ozi atọ kachasị ewu ewu na-atụ aro, nkuzi, na mmasị mmadụ. Nnwale nnomi mgbasa ozi bụ nzọụkwụ dị oke egwu, dị ka ọ ga-enyere gị aka imeziwanye arụmọrụ nke mgbasa ozi gị ma hụ na okporo ụzọ dị elu.

Ị nwere ike ịmalite site na idetu ajụjụ ọchụchọ ndị na-ege gị ntị. Nke ọ bụla n'ime ndị a nwere ogo nke nkọwapụta, ya mere mgbasa ozi gị kwesịrị ikwekọ na usoro ndị ahụ. Ma ị na-agbalị ilekwasị anya n'otu mpaghara mpaghara, ngwaahịa, ma ọ bụ ọrụ, ọ dị mkpa ilebara ihe mgbu nke onye ahụ anya. Ọmụmaatụ, ọ bụrụ na ị na-ere tiketi maka egwu egwu, jide n'aka na isiokwu gị na-egbo mkpa ha.

Mgbe ị na-ede oyiri maka mgbasa ozi gị, gbalịa ime ka ndị na-ege gị ntị nwee mmetụta uche. Ụzọ a, O yikarịrị ka ị ga-adọta ọtụtụ ndị ọbịa. Site n'ịkpasu mmetụta uche, nnukwu ndị ahịa nwere ike ịkọ mmeghachi omume ndị na-ege ntị ma zaa ajụjụ tupu ha apụta. Ụzọ a, ha nwere ike ime ka mgbasa ozi ha dịkwuo mkpa maka mkpa ndị na-ege ntị. Enwere 3 atụmatụ idegharị isi ị nwere ike iji mepụta nnomi mgbasa ozi dị irè.

Ka ịlele oyiri mgbasa ozi gị, jiri nhọrọ nnwale na Mgbasa ozi Google. Mepụta ụdị dị iche iche ma bunye ha n'ime Google Adwords. Nwalee ha iji chọpụta ndị kacha eme nke ọma. Cheta na nnwale ga-enyere gị aka ikpebi ụdị asụsụ ndị ahịa gị na-anabata nke ọma. Enwere ọtụtụ uru na iji nnomi mgbasa ozi gị na-anwale. Can nwere ike ịhụ ma ọ na-arụ ọrụ ka mma maka niche gị karịa maka ndị asọmpi gị..

Soro nsonaazụ

Site n'enyemaka nke Google Adwords, ị nwere ike soro rịzọlt nke mkpọsa ọchụchọ gị akwụ ụgwọ. Ụzọ a, ị nwere ike nyochaa ihe ịga nke ọma gị ma chekwaa ego. AdWords bụ ụzọ mara mma iji kwalite azụmahịa gị n'ịntanetị. Nke a bụ ndụmọdụ ụfọdụ ị ga-eso:

Sochie nsonaazụ mgbasa ozi Adwords na Google Analytics. Akụkọ Adwords gụnyere kọlụm akpọrọ “Ntughari,” nke ga-agwa gị mgbanwe ole mgbasa ozi mgbasa ozi gị nwetara. Na mgbakwunye na nlele mgbasa ozi, ị nwekwara ike ịhụ CPC gị, nke na-egosi gị ego ole ị mefuru maka ọpịpị ọ bụla. Ị nwere ike iji ozi a chọpụta ma ị na-akwụ ụgwọ maka mgbasa ozi mgbasa ozi gị ma ọ bụ na ị naghị.

Otu ụzọ ị ga-esi soro ntụgharị AdWords bụ ịtọ pikselụ. Enwere ike idobe pikselụ a na ibe niile nke weebụsaịtị gị ma jiri ya mee mkpọsa mbugharị ahịa. Iji soro ntụgharị AdWords, mkpa ka ị soro ihe karịrị nanị clicks. Otu ọpịpị na-agwa gị mmadụ ole pịrị na mgbasa ozi gị, mana ọ naghị agwa gị ma ha mere ya ozugbo ha rutere na webụsaịtị gị. Ọ bụ ezie na ịpị nwere ike ịgwa gị ọtụtụ ihe gbasara arụmọrụ mkpọsa gị, ị kwesịrị ịma mmadụ ole chegharịrị n'ezie.

Tupu ịmalite AdWords, ị ga-aghọta CPA, nnabata AdWords ziri ezi, na mkpa nke nsuso ntụgharị. Ntugharị bụ nsonaazụ njem site na isiokwu gaa na ibe ọdịda ire ere. Nchịkọta Google nwere ike inyere gị aka na nsuso njem ahụ. Ọ bụ Software-dị ka-a-ọrụ. Ozugbo ị ghọtara echiche ndị a, ị nwere ike ịmalite iji AdWords iji kwalite azụmahịa gị.

Ọnụ

Ọ dị mkpa itinye ego maka mgbasa ozi Adwords. Ọ bụ ezie na Google kpebiri CPC kacha, Ọnụ ego ọ bụla ọ na-eri na-adị iche. Ịkwesịrị ịhazi mmefu ego kwa ụbọchị nke PS200, ma nke a nwere ike ịdịgasị iche dabere na niche azụmahịa gị na okporo ụzọ webụsaịtị a na-atụ anya kwa ọnwa. Ka ịtọọ mmefu ego kwa ụbọchị maka mkpọsa Adwords, kesaa mmefu ego gị kwa ọnwa site na 30 iji nweta atụmatụ nke ọnụ ahịa kwa pịa. Maka ọnụ ahịa ziri ezi kwa ọpịpị, ị kwesịrị ịgụ akwụkwọ enyemaka gụnyere Adwords.

Iji usoro ngbanwe ọnụ ahịa ọ bụla ma ọ bụ usoro CPA gbakọọ ọnụ ahịa n'otu n'otu bụ ụzọ dị mma isi ghọta uru atụmatụ mgbasa ozi gị., ma nwekwara ike inyere gị aka ịchịkwa mmefu ego gị. Ọnụ ego n'otu nzụta na-atụ ọnụọgụ ndị mmadụ nwere ike imezu ihe achọrọ. Adwords na-eji koodu dị ike na ibe ọdịda iji soro ọnụego mgbanwe. Ị ga-achọ ngbanwe nke opekata mpe 1%. Usoro a na-enye gị ohere ịhazigharị ntinye aka gị iji hụ na mmefu ego gị ka dị n'ime oke nke mmefu ego mgbasa ozi gị.

Enwere ike kwado ọnụ ahịa AdWords site na uru ị na-enweta n'aka onye ahịa ọhụrụ. Yabụ, ọ bụrụ na ị bụ azụmahịa ọrụ, ị kwesịrị ikpebi uru ndụ onye ahịa, ma na kọntaktị mbụ na ogologo oge. Tụlee ihe atụ nke ụlọ ọrụ na-ere ụlọ. Nkezi uru maka ire ere bụ $3,000, na ị gaghị ahụ ọtụtụ ugboro ugboro azụmahịa. Ka o sina dị, Ntugharị okwu ọnụ nwere ike inwe obere uru ndụ.

Dị ka ọ dị na ọrụ ọ bụla ọzọ, ịkwesịrị ịtụle ọnụahịa ndenye aha. Ọtụtụ ngwa ngwa PPC nwere ikike, na ị ga-etinye aka na ụgwọ ndenye aha. Agbanyeghị, WordStream na-enye nkwekọrịta ọnwa 12 yana nhọrọ akwụgoro ụgwọ kwa afọ, ka i wee nwee ike imefu ego n'otu aka ahụ. Ọ dị mkpa ịghọta ihe nkwekọrịta gị gụnyere tupu ịbanye maka otu n'ime atụmatụ ndị a. Ma cheta, Ọnụahịa kwa ọpịpị ka dị ala karịa mkpokọta ọnụ ahịa AdWords.

Ezubere iche

Na ịrị elu nke Ọdịnaya Network, ị nwere ike itinye uche na mgbasa ozi gị ugbu a na ngalaba ndị ahịa akọwapụtara. Na mbụ, ịkwesịrị ịgbakwunye ndepụta ndị na-ege ntị ma ọ bụ ndepụta remarketing iji mepụta otu mkpọsa maka nke ọ bụla. Ugbu a, ị nwere ike ịgbasa mgbasa ozi mgbasa ozi na mpaghara ndị ọrụ akọwapụtara, ma ị nwere ike ịbawanye ọnụego ntụgharị site na mkpọsa ndị a ezubere iche. Edemede a ga-enyocha ụdị ebumnuche ise dị gị na Google Adwords. Ị ga-amụta ihe mere ị ga-eji na-elekwasị anya ndị na-ege gị ntị dabere na mmasị na àgwà ha.

Ịchekwa ego na-enye gị ohere iji ego na-enweta ndị mmadụ. Ọ na-arụ ọrụ site n'ịtụle data ọhaneze dị sitere na Ọrụ Internal Revenue Service. Google AdWords wepụrụ ozi a n'aka IRS wee tinye ya na mkpọsa gị. Ịnwekwara ike iji koodu zip wee tụọ ebe. Google Adwords na-enye ma ego na ntinye koodu zip. Nke a na-eme ka ọ dị mfe ịchọta ndị ahịa dabere na ebe ụfọdụ. Ị nwekwara ike iji ụzọ ndị a lekwasịrị anya na njikọ geolocation, nke na-enye gị ohere ịgbasa mgbasa ozi n'otu mpaghara.

Ezubere iche n'usoro ihe na mgbasa ozi dabara na ọdịnaya dabara na ibe weebụ. Site na njirimara a, A ga-egosipụta mgbasa ozi gị nye ndị nwere mmasị na isiokwu ụfọdụ ma ọ bụ isi okwu. Ọmụmaatụ, ụdị akpụkpọ ụkwụ egwuregwu nwere ike itinye mgbasa ozi na blọgụ na-agba ọsọ ma ọ bụrụ na onye na-agba ọsọ na-agụ banyere akpụkpọ ụkwụ. Onye mbipụta na-enyocha ọdịnaya nke ibe ahụ maka ọnọdụ dị mkpa karị. Site na njirimara a, ị nwere ike hụ na mgbasa ozi gị na-ezubere maka ndị ahịa gị.

Ichedo Adwords site na ọnọdụ bụ ụzọ ọzọ siri ike iji gbado ndị na-ege gị ntị. Ọ bụrụ na ịchọrọ ịgbatị ndị na-ege ntị kpọmkwem, ị nwere ike iji ọnọdụ na nkezi ọkwa ego. Na mgbanwe abụọ a, ị nwere ike belata ndị na-ege gị ntị ka ị na-ebelata mmefu mgbasa ozi na-efunahụ. Mgbe ahụ, ị nwere ike belata mgbasa ozi mgbasa ozi gị site na ịchebe naanị ndị nwere mmasị na ngwaahịa ma ọ bụ ọrụ gị. Ya mere, kedu ka ị ga-esi belata ndị na-ege gị ntị?

Ụdị ịgba ụgwọ

Mgbasa adwords na-aga nke ọma kwesịrị ilekwasị anya karịa otu igwe mmadụ. Ọ bụ ezie na ọdịnaya gị ga-adabara ndị niile na-ege ntị, ọ nwere ike ịmasị ụfọdụ ndị mmadụ. N'ọnọdụ dị otú ahụ, ị nwere ike iji akpaaka mee atụmatụ otu igwe mmadụ a. Site na nsuso arụmọrụ nke mgbasa ozi mgbasa ozi gị, ị nwere ike ịhazigharị usoro ịre ahịa gị n'otu aka ahụ. E wezụga, ị nwekwara ike ịtọ iwu akpaaka iji nweta njikere mgbe ọ bụla CPC gị na-arị elu ma ọ bụ CPA gị dara.

Iji usoro nkwuputa akpaghị aka na-ewepụ atụmatụ a na-eche na mgbasa ozi akwụ ụgwọ, ma ọ bụrụ na ị ga-achọ inwe nnukwu nsonaazụ, ị kwesịrị ị na-eji usoro ịgbanye aka. Ọ bụ ezie na ntinye aka gị na-anọchite anya ego ị dị njikere imefu na otu isiokwu, ọ naghị ekpebi ọkwa maka isiokwu ahụ. Nke a bụ n'ihi na Google achọghị inye onye na-emefu ego kachasị mma.

Ka ịhọrọ ụdị nrịbanye kacha dị irè maka mgbasa ozi mgbasa ozi gị, ị kwesịrị ịhazi mkpọsa gị n'ụzọ ga-eme ka ọhụhụ isiokwu gị dịkwuo elu. Dị ka ọmụmaatụ, ọ bụrụ na ịchọrọ ịkwalite ọnụego mgbanwe gị, Nkwenye gị kwesịrị ịdị elu nke ọma iji kwọbakwu okporo ụzọ. Nhọrọ, ọ bụrụ na ịchọrọ ịbawanye ọnụego mgbanwe gị, gaa maka mkpọsa ego-kwa-nnweta. Ihe niile dabere na mkpa gị, ma ọ bụ ezi echiche ịme mkpebi ziri ezi dabere na ndị na-ege gị ntị.

E wezụga, mgbe ị na-anwale mgbasa ozi gị, ị nwere ike ịhọrọ ndị na-eme mgbanwe maka oge ụfọdụ nke ụbọchị, igwe mmadụ, na ngwá electronic. Ọmụmaatụ, ị nwere ike họrọ oge mgbasa ozi gị iji gosi na ibe otu n'ime nsonaazụ ọchụchọ Google. Ọnụ ego ị kwadoro ga-adaberekwa n'ogologo oge ọ na-ewe maka ndị na-ege gị ntị ịzụta ma ọ bụ ngbanwe. Nhọrọ, ị nwere ike họrọ ịmachi mmefu ego gị na mkpụrụokwu akọwapụtara ma were mgbasa ozi akọwapụtara maka ndị na-ege ntị.

Ọnụego mgbanwe

Ụlọ ọrụ ndị kachasị na-agbanwe agbanwe n'ime afọ ole na ole gara aga bụ ndị nọ na Insurance, Ụlọ ọrụ ego na mkpakọrịta nwoke na nwaanyị. Taa, ụlọ ọrụ mkpakọrịta nwoke na nwaanyị karịrị ụlọ ọrụ ndị ọzọ niile na ọnụego mgbanwe, nkezi ihe fọrọ nke nta ka ọ bụrụ pasentị itoolu na nkezi. Ụlọ ọrụ ndị ọzọ na-aga nke ọma mkpakọrịta nwoke na nwaanyị bụ Ọrụ Ndị Ahịa, Iwu, na ụgbọ ala. N'ụzọ na-akpali mmasị, ụlọ ọrụ ndị nwere ọnụ ọgụgụ ntụgharị kachasị elu agaghị enwe ngwaahịa ma ọ bụ ọrụ kacha mma. Kama, ha nwere ike na-eji usoro ntughari-ebuli elu ma na-anwale onyinye dị iche iche.

Nkezi ọnụego mgbanwe PPC bụ ihe 3.75% maka ịchọ, na 0.77% maka netwọk ngosi. Ọnụ ego ngbanwe dị iche site na ụlọ ọrụ, na mkpakọrịta nwoke na nwaanyị na Personal industries na-amụba 9.64% nke mgbanwe AdWords niile yana nkwado na ngwa ụlọ na-ebuli nke kacha ala. Na mgbakwunye, Ọnụego ngbanwe maka netwọkụ Ngosipụta Google dị ala karịa na ụlọ ọrụ ọ bụla ọzọ. Nke a apụtaghị na ọ nweghị ohere maka mmelite.

Ọnụego mgbanwe dị elu bụ ihe ọtụtụ ụlọ ọrụ na-achọ. Ọ bụ ezie na ọ gaghị ekwe omume iji nweta a 10 ọnụego ntọghata pasentị, ịkwesịrị ijide n'aka na ọnụ ọgụgụ ngbanwe gị dị elu iji mee ka ọ rụpụta uru. Ọnụ ego ntụgharị na Adwords dịgasị iche iche ma ọ dị mkpa ịhọrọ usoro ziri ezi maka mkpa ụlọ ọrụ gị. Ịkwesịrị ịche maka ọnụego mgbanwe nke 10% ma ọ bụ karịa, nke a na-ewere na ọ bụ ezigbo nsonaazụ.

Ọ bụ ezie na omume njikarịcha saịtị dị oke mkpa maka ịkwalite ọnụego mgbanwe PPC gị, enwekwara ihe n'akụkụ mgbasa ozi kwesịrị ka emeziwanye ya maka ịpịrị dị elu. Mbụ, jide n'aka na ịhọrọ mgbasa ozi na-adọrọ mmasị na ibe ọdịda. Mgbe ahụ, chọpụta ndị na-ege gị ntị kacha mma na ikpo okwu. Nke abụọ, jide n'aka na ị na-ebuli mgbasa ozi gị maka ọpịpị dị elu. Ọnụego ngbanwe na AdWords maka ọchụchọ na ngosipụta dabara na nkezi maka mgbasa ozi ecommerce, nke nkezi na ihe 1.66% na 0.89%. N'ikpeazụ, gbaa mbọ hụ na mgbasa ozi gị na webụsaịtị gị dabara na ọ dabara na ọdịnaya dị na saịtị gị.

Ịmepụta mkpọsa

Iji mepụta mgbasa ozi mgbasa ozi na-aga nke ọma, ịkwesịrị ijide n'aka na ezubere isi okwu gị nke ọma. Enwere ọtụtụ usoro ị ga-eme iji melite arụmọrụ mgbasa ozi gị. Akụkụ kacha atọ ụtọ nke ịme mkpọsa Google Adwords bụ ịkwalite mgbasa ozi na ibe ọdịda gị. Nzọụkwụ ọzọ bụ ịgbanwee gaa na ọnọdụ ọkachamara. Na ọnọdụ a, ị nwere ike họrọ ebumnuche maka mkpọsa gị, dị ka ntụgharị, na-edu, ma ọ bụ ire ere. Ntọala ndabara ga-egosi gị mgbasa ozi kacha arụ ọrụ, ka ị nwee ike họrọ mgbasa ozi kachasị mma nke ga-adaba na ndị na-ege ntị. Agbanyeghị, ma ọ bụrụ na ịchọghị ịhọrọ otu ebumnuche, ị nwere ike ịtọ mkpọsa na-enweghị ntụzịaka ebumnuche.

Akụkụ ọzọ nke ntọala mkpọsa bụ usoro mgbasa ozi. Usoro mgbasa ozi ga-ekpebi ụbọchị mgbasa ozi gị ga-apụta. Ị nwere ike ịgbanwe nke a dabere na ụdị azụmahịa gị. Ị nwekwara ike ịgbanwe ntọala ntụgharị mgbasa ozi, mana ugbu a, ọ ka mma ịhapụ ya na ndabara. Na mgbakwunye na usoro mgbasa ozi, ị nwere ike hazie mgbasa ozi gị site na iji ụdị mgbasa ozi dị iche iche dị.

Ozugbo ịmechara ịmepụta mkpọsa gị, ị ga-achọ itinye ozi ịgba ụgwọ gị na ụzọ ịkwụ ụgwọ. Ị nwere ike ịhọrọ iji kaadị kredit, kaadị debit, akaụntụ akụ, ma ọ bụ koodu nkwalite iji kwado mkpọsa gị. Site n'ịgbaso usoro ndị a, ị ga-adị mma n'ụzọ gị iji mee mkpọsa AdWords na-aga nke ọma. Edemede a ga-ejegharị gị site na usoro dị iche iche iji hazie mkpọsa na Google Adwords.

Ọ bụrụ na ị dị ọhụrụ na Adwords, you might be wondering how to maximize your spend. There are several things to consider when developing a successful campaign, including Cost per click (CPC), Atụmatụ ịgba ụgwọ, Pịa-site ọnụego, na mkpụrụokwu ọjọọ. N'isiokwu a, you’ll learn how to use these tools effectively to get the most bang for your buck. If you’re unsure of which metrics to track, we’ve broken down the basics.

Ọnụ otu ọpịpị

If you want to know how much your ads are costing, you should know that there are a number of factors that determine the amount you spend per click. Your keywords, ederede mgbasa ozi, ibe ọdịda, and quality score all play a role in the amount you spend per click. To improve your CTR, make sure all these elements are relevant to your business. Getting a high CTR will convince Google that your website is relevant to the search terms people type in.

One of the most important factors to remember is the average cost per click for AdWords (CPC). While this number can vary dramatically, it is generally less than one dollar. The average CPC for e-commerce is $0.88, so bidding $5 for a term that is related to holiday socks would be unprofitable. If the socks were $3, the average CPC would be significantly lower. You should always make sure to track your costs with a Google Spreadsheet or similar program.

Despite the high cost of AdWords, it is still possible to keep your marketing budget in check. AdWords allows you to geotarget your customers based on location, language, and device. Na mgbakwunye, you can even use Google Pay to pay up to $1,000,000 in Adwords bills. You can extend credit to your advertising campaigns and pay them monthly in the form of a bill. Many large advertisers already use this option to pay their clients.

Another important factor to consider is the cost of your campaigns. Many successful ad campaigns are those that drive the highest ROI, without missing any sales or lead opportunities. You should also remember that low-cost bids don’t produce high-quality traffic. Consequently, your maximum CPC isn’t the price you pay, and you’re only paying enough to clear Ad Rank thresholds and beat your competitors.

Atụmatụ ịgba ụgwọ

In order to maximize your Adwords campaign’s profitability, you should use a smart bidding strategy. This strategy is ideal for those who are not sure which keywords will bring them the most profits or do not have the time to manually set bids. This bidding strategy involves setting a higher bid for specific keywords and only applies to those keywords. This type of bidding strategy will ensure your ads get the maximum exposure.

This bidding strategy can be used to maximize conversions. It will show ads when people search for your keyword or close variations. Agbanyeghị, it is also costly. You should use this strategy only if your budget is large. This strategy saves you a lot of time because it automates the bids. But it may not be suitable for those who don’t have the time to research and test different strategies. The best approach to use for your campaign is to find one that is suitable for your target audience and budget.

Aim to increase conversion rates by increasing the bid for ads that are likely to generate more conversions. Using this strategy can improve your campaign’s ROI. A higher bid will result in more clicks, but it will cost you more money if it fails to drive a conversion. Ya mere, when choosing a bidding strategy for your Adwords campaign, keep in mind that this strategy is not for every advertiser.

This bidding strategy is ideal for users with specific goals. If you’re trying to increase your click through rate or impression rate, viewable CPM is a great way to achieve your goal. The more conversions you get for a specific cost, the more money you will make. This bidding strategy will also help you improve your brand recognition and increase brand awareness. Ya mere, use this strategy to maximize your profits. Agbanyeghị, you must remember that there is no one size fits all solution when it comes to choosing a bidding strategy.

Pịa-site ọnụego

Getting a high click-through rate in Adwords campaigns is a positive sign, but if your ad fails to convert visitors into paying customers, the results are less than satisfactory. Creating relevant ads that target the right keywords is key to increasing click-through rates, so it is important to test each element. Keyword research is another key component, so be sure your paid ads are relevant to the people searching for the products or services you are offering.

The average click-through rate for AdWords campaigns is around 5% for search and 0.5-1% maka netwọk ngosi. Click-through rates are helpful when redesigning campaigns, as they indicate the interest of potential customers. Click-through rates can also be measured by how many content downloads a user receives. Make it easy for customers to download your content, as this will increase customer satisfaction, and ultimately, their likelihood of purchasing your products.

To understand how to increase your CTR, look at the data from various types of AdWords accounts. Ọmụmaatụ, B2B accounts typically have higher CTRs than B2C accounts. These accounts are more likely to produce qualified leads and sell high-value items. Those accounts with low CTRs can be analyzed using a sample of their own accounts, which means the results can’t necessarily be representative of a wider range of accounts.

If you are running a search-ad campaign, you can expect to get the highest CTR in the dating or travel industry. Localized campaigns can also increase your CTR, as local consumers trust local stores. While text and image ads may not be as persuasive as those used for lead generation, informational ads can inspire curiosity and convince viewers to click on them. It is important to know that each keyword, ad, and listing has its own CTR.

Keywords adịghị mma

There are a number of reasons to use negative keywords in Adwords. Using them will help you target a more relevant audience and reduce wasted clicks. Na mgbakwunye, these tools will help you avoid bidding against yourself or cannibalizing your impressions. Ya mere, how can you use negative keywords? You can read on to find out why negative keywords are so important. Here are just some of them:

Core negative keywords refer to the central or most significant word of the keyword phrase. Ọmụmaatụ, if you are a plumber, you want to advertise to those seeking your services, not to those looking for a job. Ya mere, your core negative keyword is “plumber” na “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.

Another way to identify the negative keywords is to look at your Search Query report. Using this report, you can identify search queries that are not relevant to your niche. Site na iji mkpụrụokwu na-adịghị mma, you’ll be able to improve your ad campaigns. Ọmụmaatụ, if you’re selling a mattress, you might choose to advertise a mattress for men, but you’d rather focus on women. For men, Otú ọ dị, mkpụrụokwu ọjọọ nwere ike ọ gaghị adị mkpa.

Ọ bụ ezie na egwuregwu sara mbara na-adịghị mma adịghị emetụta dakọtara nkebiokwu, ọ ga-egbochi mgbasa ozi ịpụta mgbe ajụjụ nwere okwu na nkebiokwu ọjọọ niile. Egwuregwu na-adịghị mma ga-egbochikwa mgbasa ozi ịpụta na ajụjụ ọchụchọ nwere usoro ndị ahụ. Okwu ndị a na-adịghị mma dị mma maka aha aha ndị nwere mmekọrịta chiri anya na maka onyinye ndị yiri ya. Ọ dị mkpa ịmara ihe mkpụrụokwu ọjọọ pụtara nye gị. Ọ bụrụ na ịchọghị itinye ego buru ibu na mgbasa ozi, Keywords ọjọọ bụ ụzọ kacha mma iji mee ka mgbasa ozi gị dabara.

Ịmepụta mgbasa ozi site na iji ọnụego pịa-opekata mpe 8%

CTR dị elu abụghị naanị metrik dị mkpa na mgbasa ozi. Mgbasa ozi mgbasa ozi nwere ike ịghara ịtụgharị n'ihi na ha anaghị elekwasị anya na mkpụrụokwu ziri ezi. Iji gbochie nke a, ọ dị mkpa ịnwale akụkụ ọ bụla nke mgbasa ozi gị. Nnyocha isiokwu bụ akụkụ ọzọ dị oke mkpa, ka mgbasa ozi gị akwụ ụgwọ dabara. Ọ bụrụ na ị gaghị eme ya, ị ga-emefu ego.

Ị nwere ike ịbawanye ọnụego ịpị-site gị site n'ime ka mgbasa ozi gị bụrụ nke na-ekwenye ekwenye dịka o kwere mee. Gbalịa ịtụnye onyinye pụrụ iche. Gbaa mbọ hụ na itinye uche na atụmatụ ịre ahịa pụrụ iche ma nye ndị ọrụ gị uru a na-ahụ anya. Site n'ime ka ọ dị mfe ime ihe, ndị mmadụ ga-enwe ike ịpị na mgbasa ozi gị. Ọ ga-enye aka dee akwụkwọ mgbasa ozi na-adọrọ mmasị. Site n'ịgbaso usoro ndị a, ị ga-adị mma n'ụzọ gị iji mepụta mgbasa ozi site na ọnụọgụ ọ dịkarịa ala 8%.