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Enwere ọtụtụ ụzọ isi hazie akaụntụ AdWords gị. N'okpuru ebe a, m ga-ekpuchi egwuregwu Broad, Keywords adịghị mma, Otu mgbasa ozi otu isiokwu, na SKAG. Kedu nke na-arụ ọrụ kacha mma maka azụmahịa gị? Gụkwuo ka ịchọpụta usoro kacha mma maka gị. Nke a bụ ndụmọdụ ole na ole iji malite gị. Mgbe ahụ, ị nwere ike ịkwalite mkpọsa gị. Nke a bụ otu esi ebuli akaụntụ gị wee nweta ihe kachasị na Adwords.
Ọ bụrụ na ịchọrọ ịhụ ọnụego mgbanwe dị elu ma belata ọnụ ahịa kwa pịa, jiri nnukwu egwuregwu gbanwetụrụ na Adwords. Ihe kpatara ya bụ na mgbasa ozi gị ga-adịkwu mkpa maka ndị ọrụ gị, ma ị ga-enwekwu njikwa na mmefu ego mgbasa ozi gị. Egwuregwu sara mbara na Adwords nwere ike mebie mmefu mgbasa ozi gị ngwa ngwa. Ọ dabara nke ọma, enwere ụzọ dị mfe iji nwalee ụdị egwuregwu abụọ ahụ. Gụkwuo ka ịmụta ka esi eme ka mmefu mgbasa ozi gị dịkwuo elu.
Ọ bụrụ na mgbasa ozi gị na-egosi maka okwu ọchụchọ na-enweghị isi okwu gị, jiri Broad Match modifier. Nke a ga-egosi mgbasa ozi gị maka nchọta metụtara ya nwere ike ịgụnye ndakọrịta na ọdịiche ndị ọzọ nke isiokwu ahụ. Broad Match Modifier bụ otu n'ime ụdị egwuregwu nwere akara. Ka ịgbakwunye modifier a, pịa na Keyword tab wee pịa + banye n'akụkụ mkpụrụokwu ọ bụla. Ndị na-eme mgbanwe egwuregwu sara mbara bụ nke kachasị dị irè maka ụzọ ịkwọ ụgbọala dị mma.
Nnwale Google na egwuregwu sara mbara na Adwords nwere ike imerụ ụfọdụ ndị mgbasa ozi, mana ọ gaghị emerụ akara ogo gị. Ọ bụ ezie na ọtụtụ ndị mgbasa ozi na-eche na CTR dị elu dị njọ maka ogo ogo ha, nke a abụghị ikpe. N'ezie, mmepe isiokwu na-adịghị mma ga-eme ka akara ogo gị dị mma. Nnukwu egwuregwu CTR dị mkpa karịa akara akara okwu dị na AdWords karịa kpọmkwem CTR. Agbanyeghị, ezigbo mkpụrụokwu CTR ga-enyere mgbasa ozi gị aka inweta ọpịpị kacha elu.
Egwuregwu sara mbara na Adwords dị mma maka ndị mgbasa ozi na-enweghị ndepụta isiokwu zuru oke. Ọ nwere ike iwepụ nsonaazụ ọchụchọ na-achọghị wee belata ọnụ ahịa pịa, na-enye gị ohere itinye uche na isi okwu na-arụ ọrụ maka ndị na-ege gị ntị. Mgbe ị jikọtara mkpụrụokwu na-adịghị mma na egwuregwu sara mbara, ị nwere ike ịkwalite ROI gị ọzọ. Ewebata nhọrọ a afọ ole na ole gara aga mana enwetachaghị nlebara anya ruo ugbu a. Ọ bụrụ na ị na-eji mkpụrụokwu na-adịghị mma nke ọma, ha ga-emeziwanye ebumnuche gị na ROI.
Ị nwere ike igbochi ojiji nke mkpụrụokwu na nkebiokwu site na mgbasa ozi mgbasa ozi gị site na iji mkpụrụokwu ọjọọ. You must add negative keywords to your campaign, or at least to certain ad groups, to keep your ads from appearing for these terms. This can help save a great deal of money. Here’s how you do this:
Search Google to find negative keywords. Type in the keyword that you want to target and see what you get. Add any unwanted ads to your list of AdWords negative keywords. You can also check your Google Search Console and analytics to find out which keywords are generating the most traffic for you. Make sure to add these terms to your list. It will give you an idea of which ones are worth excluding from your ad campaigns.
A core negative keyword refers to the word in the keyword phrase that is the most important to your campaign. If you’re advertising a plumber, ị chọghị ịchụ ndị na-achọ ọrụ. Ndị na-achọ plọmba, ọmụmaatụ, ga-aba “onye na-akụ mmiri”, nke ga-abụ isi okwu ọjọọ. Isi okwu adịghị mma egwuregwu sara mbara, n'akụkụ aka nke ọzọ, gbochie mgbasa ozi gị ịpụta mgbe mmadụ pịnyere mkpụrụokwu niile nke akpaokwu isiokwu.
Jiri egwuregwu sara mbara na-adịghị mma ma ọ bụ dakọtara akpaokwu iji gbochie mgbasa ozi. Egwuregwu sara mbara na-adịghị mma ga-egbochi mgbasa ozi maka ọchụchọ nwere mkpụrụokwu abụọ na-adịghị mma. Ụdị egwuregwu sara mbara na-adịghị mma agaghị egosi mgbasa ozi ma ọ bụrụ na ajụjụ gị gụnyere mkpụrụokwu isiokwu adịghị mma, mana ụfọdụ n'ime ha ga-apụta na nchọ. A na-eji egwuregwu na-adịghị mma eme ihe maka ụdị ma ọ bụ onyinye ndị yiri ya, na ị chọghị ka ndị mmadụ jiri nke na-ezighị ezi. N'okwu a, egwuregwu sara mbara na-adịghị mma ga-eme.
Ọ bụrụ na ị na-agbalị ịbuba akara dị elu maka mgbasa ozi gị, ịkwesịrị iji otu mgbasa ozi otu isiokwu. Mgbasa ozi ndị a bụ kpọmkwem maka otu isiokwu, na mgbasa ozi ga-abụ 100% dabara na isiokwu ahụ. Mgbe ị na-eke otu mgbasa ozi otu isiokwu, lelee pịa site na ọnụego, mmetụta, na asọmpi nke mkpụrụokwu onye ọ bụla. Ị nwere ike iji ihe nhazi okwu iji họrọ nke ziri ezi.
Otu mgbasa ozi otu isiokwu bụ ụzọ dị mma iji nwalee ụdị mgbasa ozi dị iche iche wee bulie mkpọsa gị. Agbanyeghị, ị nwere ike ịhụ na otu mgbasa ozi otu isiokwu na-ewepụta oge iji hazie na jikwaa karịa otu mgbasa ozi okwu ọtụtụ. Nke ahụ bụ n'ihi na ha chọrọ nhazi mgbasa ozi dị iche iche maka isiokwu ọ bụla. Site na mgbasa ozi ọtụtụ okwu, ị ga-enwe ọtụtụ narị mkpụrụokwu, na ọ dị mgbagwoju anya ijikwa na nyochaa ha niile.
Na mgbakwunye na ịbawanye ọnụego mgbanwe gị, single-keyword ad groups can also improve the relevance of your ads. Since users are expected to use Google to find information, they expect to see relevant results. Ads that contain the same search term as the audience will generate more clicks and conversions. SKAGs are also an excellent choice for advertising multiple products or services. N'ikpeazụ, you’ll be happier with your results if you use single-keyword ad groups instead of multiple product ad groups.
While single-keyword ad groups are not perfect for every type of business, they’re a great choice if you’re looking to boost your quality score and increase your click-through rate. These ad groups are hyper-specific and will help you better understand your CTR. By increasing the relevance of your ads, ị ga-enwe ike iwetu CPC gị. Ị ga-eritekwa uru na akara ngosi ka mma, nke ga-eme ka ọnụ ahịa ntụgharị dị ala.
SKAG dị na Adwords na-enye gị ohere ịhazi mgbasa ozi gị ka ọ bụrụ mkpụrụokwu akọwapụtara. Nke a na-abawanye mkpa Google, yana akara ogo mgbasa ozi gị. Akara ogo bụ otu n'ime ihe kachasị mkpa ị ga-atụle mgbe ị na-ekpebi otu ị ga-esi kwalite mgbasa ozi gị. Otu mgbasa ozi ọdịnala na-enwekarị mkpụrụokwu dị iche iche n'otu mgbasa ozi ọ bụla. Ịgbanwe mgbasa ozi gị nwere ike ịbawanye CTR gị maka ụfọdụ mkpụrụokwu, ka ọ na-eweda ya ala maka ndị ọzọ. Mgbasa ozi nwere SKAG nwere mgbasa ozi dabara adaba nke na-enweta CTR dị elu yana CPA dị ala.
Mgbe ị na-edozi SKAG, ị kwesịrị ijide n'aka na ị na-eji otu akara na isiokwu ọ bụla. Ụzọ a, mgbe otu isiokwu kpalitere ọzọ, mgbasa ozi agaghị egosi. N'otu aka ahụ, ma ọ bụrụ na otu isiokwu abụghị dakọtara-okwu ma ọ bụ dakọtara kpọmkwem, mgbasa ozi agaghị apụta. Nke a abụghị nnukwu okwu ma ọ bụrụ na ị nwere ezi echiche maka otu isi okwu gị si arụ ọrụ.
Otu ndudue nke ọtụtụ ndị mgbasa ozi na-eme bụ iji ọtụtụ SKAG. Ịbawanye mmefu ego mgbasa ozi gị site na iji mkpụrụokwu na-adịghị mkpa bụ ụzọ doro anya iji mebie ego gị. Ndị SKAG na-enyere gị aka ihichapụ mkpụrụokwu ndị na-adịghị mma ma mee ka ọ dịrị gị mfe nyochaa arụmọrụ gị. Nke a bụ ezi echiche, ọ bụrụ na ị nwere ọtụtụ narị mkpụrụokwu. Ọ na-ahụkwa na mgbasa ozi gị metụtara ndị ọbịa gị’ mkpa.
SKAG dị na Adwords bụ ụzọ dị mma isi kewaa mkpọsa gị wee gbado zoekwoorden dị mkpa. Ọ bụrụ na ị nwere ọtụtụ mgbasa ozi otu isiokwu, onye ọ bụla kwesịrị inwe ibe ọdịda nke ya. Ị nwekwara ike ịmepụta ọtụtụ dị ka 20 otu mgbasa ozi otu isiokwu. Ihe ndị a ga-enyere gị aka ime ka ị nweta akaụntụ AdWords gị nke ọma. Otu SKAG nwere ike ịnwe ọtụtụ mkpọsa.
Mgbe ị na-eke ibe ọdịda maka mkpọsa Adwords gị, enwere ọtụtụ ihe ị ga-atụle. Ndị ọbịa pịrị na mgbasa ozi ma ọ bụ njikọ ederede na-atụkarị anya ịchọta ọdịnaya yiri ihe ha na-achọ. Ọ bụrụ na ịnweghị ọdịnaya dị mkpa na ibe ọdịda gị, Ndị ọbịa gị ga-apụ apụ. Kama, lekwasị anya n'inye ozi dị mkpa nke nwere ike inyere ha aka ime mkpebi. Gbaa mbọ hụ na ibe ọdịda gị dị mfe ịnyagharịa, nwere oku ime ihe doro anya ma na-enye onye ọrụ ihe ha chọrọ.
Ọdịnaya dị na ibe ọdịda gị kwesịrị ịnwe ajụjụ ndị dị mkpa ma dị mfe ịgụ. Zere njupụta, ederede na-adọpụ uche na mmapụta. Ibe ọdịda Invision bụ ezigbo ihe atụ. Ọ dị ọcha ma nwee naanị otu isi ihe omume, mana nke “Lelee vidiyo” Ahụmahụ gụnyere na igbe ọkụ, nke na-adịghị egbochi ntughari. Ka ọ dị mfe ịnyagharịa, ka ọnụego ntụgharị gị dị elu.
Mkpa bụ ihe ọzọ dị mkpa. Ndị ọbịa na ibe ọdịda gị ga-eji otu ebumnuche bịa, yabụ ị ghaghị ijide n'aka na ibe gị na-egosipụta mkpa ozugbo. Ọ ghaghị inyere ha aka ịchọta ozi ha chọrọ ma mee ka ha kwenye na ha nọ na ibe kwesịrị ekwesị. Nke dị elu mkpa, akara ogo ogo gị ga-adị elu ma mgbasa ozi gị ga-ebuli elu ma na-eri obere ego. Edepụtara n'okpuru bụ ụfọdụ ihe kachasị mkpa nke ibe ọdịda maka Adwords.
Ibe ọdịda gị kwesịkwara ịdị mkpa na isiokwu ị na-ezubere iche. Ọmụmaatụ, ọ bụrụ na ị na-eji isi okwu “zụta akpụkpọ ụkwụ,” ị ga-achọ ijide n'aka na ibe ọdịda gị dabara na ebumnuche onye na-achọ ya. Ọdịnaya dị na ibe ọdịda gị ga-adabere na mkpụrụokwu gị ma chọpụta ogo ogo gị. Iji omume kacha mma ga-abawanye ọnụego mgbanwe gị. N'iji akara kacha mma, ị ga-enwe ike ibelata ego mgbasa ozi gị ma bulie nkwụghachi azụ gị na itinye ego.
