Author: author author

Enwere ọtụtụ ụzọ dị iche iche isi hazie akaụntụ Adwords. Nke a bụ ụfọdụ ndị a na-ahụkarị. N'isiokwu a, M ga-ekpuchi CPC, Kpọmkwem egwuregwu, Na-ezubere iche, Mgbatị, na ndị ọzọ. Olileanya, Ndụmọdụ ndị a ga-enyere gị aka ịmalite ma mee ka mgbasa ozi gị kacha mma. Cheta na akaụntụ Adwords gị bụ ọbara ndụ nke weebụsaịtị gị, ya mere wepụta oge mụta banyere nke ọ bụla. Ozugbo ị nwere nghọta bụ isi nke Adwords, ị ga-adị njikere ịmepụta mkpọsa mbụ gị!

Ọnụ otu ọpịpị (CPC)

Ị kwesịrị ịma na ọnụ ahịa kwa Pịa (CPC) na Adwords abụghị otu CPC na mgbasa ozi ahịa ọdịnala. Mgbe CPC na-ezo aka na ọnụ ahịa mgbasa ozi, CPM na-eche banyere oke echiche mgbasa ozi gị na-enweta. Ọ bụ ezie na ọnụ ahịa mgbasa ozi dịgasị iche iche, ngwa ahịa ịntanetị kachasị ewu ewu na-egosi CPC maka mkpụrụokwu ebumnuche ha. I kwesịkwara ịma na CPC anaghị apụtakarị ọnụ ahịa kacha elu kwa pịa.

Ọnụ ego ọ bụla ọ bụla na-adabere na ihe dị iche iche, gụnyere akara ogo, isi okwu, na ederede mgbasa ozi. Mgbasa ozi akara dị elu na-adọta ọtụtụ clicks ma nwee ike ịtụ anya mbelata ego ruru 50%. Mgbasa ozi akara ngosi dị ala na-adọta obere clicks, ya mere, ị ga-akwụ ụgwọ CPC dị elu. Iji melite CPC gị, nwaa ịkwalite ederede mgbasa ozi gị yana webụsaịtị gị. Gbaa mbọ hụ na ị nwere CTR dị elu iji gbaa ndị ọbịa ume ka ha pịa mgbasa ozi gị.

Ụlọ ọrụ mgbasa ozi na-ahazi CPC site na ọrịre ahịa. Onye na-ere ahịa nwere ike ịhọrọ ịnye ọnụahịa na aka ma ọ bụ na-akpaghị aka. Onye na-akwụ ụgwọ akwụkwọ ntuziaka na-akọwapụta CPC kachasị maka otu isiokwu ma ọ bụ otu mgbasa ozi. Ndị na-enye aka n'aka na-achịkwa njikwa ihe ha na-enye ma nwee ike ịhazigharị ihe ha chọrọ iji nweta ọpịpị ọzọ. Nhọrọ a nwere ike ịba uru n'ọtụtụ ụzọ. Ọ bụ ezie na ọ dị mkpa ijide n'aka na ị maara mmefu ego gị tupu ịmalite mgbasa ozi mgbasa ozi, ị kwesịrị ịghọta ka ọwara ahụ si arụ ọrụ yana ihe ị ga-elele anya.

Inwe echiche nke ROI ebumnuche gị dị oke mkpa maka mgbasa ozi mgbasa ozi na-aga nke ọma. Ị ghaghị ijide n'aka na ị gaghị atụfu ohere ọ bụla ahịa ma ọ bụ na-eduga. Ọ bụrụ na ị na-akwụ ụgwọ dị ala, ọ ga-esiri gị ike ịmepụta ROI. Ma site n'iburu n'uche na ọnụ ahịa max kwa pịa abụghị mgbe niile ọnụahịa ikpeazụ, ị nwere ike ibuli CPC iji bulie uru gị. I kwesịkwara ịma eziokwu ahụ bụ na max CPC na Adwords abụghị ọnụ ahịa ikpeazụ. Ọtụtụ ndị mgbasa ozi na-akwụ ụgwọ opekempe ka ha nweta site na ọkwa ọkwa Ad Rank ma ọ bụ merie ndị asọmpi ha’ Ad ọkwa.

Mgbasa ozi Facebook dị iche na ngwa nchọta ọdịnala n'otu ha siri gbakọọ CPC. Kama ịtụle ọkwa mgbasa ozi ma ọ bụ akara ogo, Facebook na-elekwasị anya na ndị na-ege ntị nke mgbasa ozi gị. Ụfọdụ ndị na-ege ntị ga-adị ọnụ karịa ndị ọzọ. Ndị na-ege ntị na-ekerekwa òkè n'ọkwa kachasị na oge mkpọsa. Akara dabara adaba bụ ihe ọzọ na Facebook Ad CPC. Facebook na-agbakọ ọnụ ahịa ịgba ọsọ mgbasa ozi dabere na nzaghachi a tụrụ anya ya. A na-akwụ ụgwọ ndị dị elu site na ọnụ ahịa ịgba ọsọ dị ala.

Kpọmkwem egwuregwu

Ọ bụrụ na ị na-eche ka esi mepụta otu egwuregwu na Adwords, ị nọghị sọ gị. N'oge na-adịbeghị anya Google mere mgbanwe ụfọdụ na iwu ndakọrịta ha. Mgbe ọ ka ga-ekwe omume iji ezigbo egwuregwu maka mkpụrụokwu gị, ọ nwere oke karịa nkebiokwu ma ọ bụ egwuregwu sara mbara, nke nwere ike ime ka mgbasa ozi gị pụta maka ajụjụ ndị ị na-achọghị ịkpọsa na ya. Ị nwere ike ịhazigharị ntọala egwuregwu ka mma ka ọhụhụ mgbasa ozi gị dị ka ndị na-adịghị mkpa ma ọ bụ ndị na-arụ ọrụ dị ala..

Ọmụmaatụ, kpọmkwem egwuregwu maka isiokwu ika ika njem agaghị egosi nchọta maka ika ahụ. Kama, Agaghị egosi mgbasa ozi ụgbọ elu mbelata na ọchụchọ maka mkpụrụokwu ika njem. Nke a na-enye aka karịsịa maka ndị mgbasa ozi nwere mmefu ego uto. Na nso nso variant dakọtara, mkpụrụokwu ha dị ugbu a ga-abawanye na iru ma ha ga-enwekwa ike ịchọpụta nke ọhụrụ, mkpụrụokwu dabara adaba dabere na ebumnuche onye ọrụ. N'ikpeazụ, Ntinye aka na-akpaghị aka na-enye ha ohere ịnọgide na-arụ ọrụ ha ọbụlagodi ka iru ha na-abawanye.

Kpọmkwem egwuregwu dị na Adwords dabara isiokwu na okwu ma ọ bụ nkebiokwu. Mgbe ndị mmadụ na-achọ kpọmkwem okwu ma ọ bụ akpaokwu ahụ, a ga-egosipụta mgbasa ozi maka akpaokwu ahụ. Kpọmkwem mkpụrụokwu dakọtara nwere ọnụ ọgụgụ dị elu site na ịpị. Agbanyeghị, ị nwere ike ị gaghị enweta ọtụtụ ọpịpị ma ọ bụ mmetụta mgbe ị na-eji dakọtara akpaokwu. Ma, ha nwere ike ịpụta mgbe mmadụ na-achọ ngwaahịa ma ọ bụ isiokwu metụtara ngwaahịa gị.

Mgbe a bịara na ndakọrịta isiokwu na Adwords, iji ụdị egwuregwu ahụ kpọmkwem bụ nzọ dị ize ndụ. Ọ bụ ezie na ọ nwere ike ịbụ ụzọ dị irè iji mee ka ọhụhụ na okporo ụzọ webụsaịtị gị dịkwuo elu, ọ nwekwara ike ime ka ebe nrụọrụ weebụ gị nweta ntaramahụhụ n'aka Google. Ya mere ọ dị mkpa iji nlezianya nyochaa profaịlụ backlink gị. Ma ọ bụghị ya, enwere ike ịhụ gị ka ị na-egwu egwuregwu nsonaazụ ọchụchọ. Ịkwesịrị iji mkpụrụokwu dabara adaba mgbe ọ dabara.

Na-ezubere iche

Otu n'ime ụzọ kachasị mma iji bulie mgbasa ozi Adwords gị ọzọ bụ ikewa ndị na-ege gị ntị.. Site n'iwepụta ndị ọbịa webụsaịtị gị site na igwe mmadụ, ị nwere ike hụ na egosiri na mgbasa ozi gị naanị ndị nwere mmasị na ngwaahịa gị. Ị nwere ike ịkewa ndị ọbịa gị site na obodo, okike, afọ, na ihe ndị ọzọ iji bulie nsonaazụ gị. Nke a bụ ntuziaka maka ikewa ndị ọbịa webụsaịtị gị maka iji Adwords weghachi ahịa.

Enwere ike iji mgbasa ozi Adwords tụgharịgharịa na ụdị weebụsaịtị na ngwa mkpanaaka dị iche iche. N'adịghị ka remarketing na social media, dynamic retargeting na-eji mkpụrụokwu sitere na ọchụchọ kama webụsaịtị gara. Enwere ike ịmegharị mkpọsa na-ezubere iche site na mgbanwe na ndị etiti. Ma tupu i jiri usoro a, gbaa mbọ mụta gbasara omume kacha mma maka ụdị mgbasa ozi a. Ị nwere ike imeziwanye ọnụego ntụgharị gị wee bulie ROI gị site n'ịgbaso omume kachasị mma ndị a.

Iji re-ezubere iche na Adwords na-elekọta mmadụ media nyiwe bụ ụzọ dị irè jikọọ na ugbu a na ndị ahịa nwere ike. Facebook bụ ụzọ dị mma iji wuo ihe ndị na-esonụ, ebe Twitter nwere ihe karịrị pasentị iri asaa nke ndị ọbịa ya kwa ọnwa bụ mkpanaka. Yabụ hụ na mgbasa ozi gị na-anabata ndị ọrụ mkpanaka. Ichekwa ọzọ na Adwords ga-enyere gị aka ijide ndị na-ege gị ntị ma gbanwee ha ka ha bụrụ ndị ahịa na-akwụ ụgwọ.

I kwesịkwara ịghọta ụdị ịgba ụgwọ dị iche iche maka Adwords. Nkwenye CPC na-enyere gị aka ịkwalite mgbanwe gị, ebe ntughari ntụgharị ike na-akpali mmetụta. Ọ dị mkpa ịhọrọ ụdị ziri ezi dabere na ebumnuche gị akọwapụtara. Cheta na mgbasa ozi mgbasa ozi ọ bụla na-arụ ọrụ dị iche iche. Ya mere, ị ga-ahọrọ nke nwere ezi uche maka KPI na mmefu ego gị. Jide n'aka na ị mara ụdị ịgba ụgwọ dị iche iche ka ị nwee ike ịkwalite mkpọsa gị n'otu aka ahụ.

Atụmatụ nlegharị anya webụ na-enyere gị aka izipu mgbasa ozi na ndị ọrụ amaghị aha dabere na akụkọ ihe nchọgharị weebụ ha.. Usoro a na-enye gị ohere igosipụta mgbasa ozi metụtara ngwaahịa ndị ọbịa lere n'oge gara aga. Site na iji email re-ahịa, ị nwekwara ike izipu mgbasa ozi na ụgbọ ala agbahapụla. Ọ bụrụ na ị bụ onye ọhụrụ na mgbasa ozi, Google Adwords bụ ebe dị mma ịmalite. Itinyegharị ya na Adwords bụ ụzọ dị irè iji hụ na ọtụtụ mmadụ na-ahụ mgbasa ozi gị ka enwere ike.

Mgbatị

Mgbe ị melite mgbasa ozi, ị nwere ọtụtụ nhọrọ. Ị nwere ike ịhọrọ n'ụdị ndọtị mgbasa ozi dị iche iche, dabere na ebumnuche gị. Ọtụtụ ndị mgbasa ozi na-ahọrọ iji ndọtị ozi iji mee ka ndị ahịa nwee ike itinye aka. Ha dị mfe ịtọlite ​​​​ma na-agba ọsọ na nhazi oge. Mgbatị ndị a yiri Mgbakwunye Ozi na Mgbakwunye oku. Nkuzi Google ga-ejegharị gị site na nhazi nke ndọtị ngwa. Ọ bụrụ na ị nwere ajụjụ ọ bụla ma ọ bụ chọrọ ịmatakwu, ị nwere ike ịkpọtụrụ Google ozugbo.

Sitelink Extension bụ n'efu ma na-enyere ndị na-ekiri gị aka ịkpọ azụmahịa gị. Ị nwekwara ike ịhọrọ ndọtị oku, nke na-enye ndị na-ekiri ohere ịkpọ mgbasa ozi ahụ. Ụdị mgbasa ozi mgbasa ozi a na-enye ohere maka ozi ndị ọzọ gbasara ngwaahịa na ọrụ ụlọ ọrụ. N'ikpeazụ, ọ na-enye gị ohere ịmekwu ahịa. Ma, tupu ịmalite itinye mgbakwunye mgbasa ozi ndị a, ịkwesịrị ikpebi ma ha dabara maka azụmahịa gị.

Ọ bụ ezie na mgbasa ozi mgbasa ozi nwere ike ịbawanye ọnụego pịa-site, ha nwekwara ike ịbawanye nha mgbasa ozi gị na ama ama. N'oge ya, O yikarịrị ka a ga-pịa mgbasa ozi ogologo oge na ọ ga-ewetakwu okporo ụzọ. Na mgbakwunye, iji mgbasa ozi mgbasa ozi nwere ike inyere gị aka ịmata ọdịiche azụmahịa gị na ndị asọmpi. Na, ebe mgbasa ozi mgbasa ozi anaghị ejikarị eme ihe, ha nwere ike melite arụmọrụ nke mgbasa ozi Google Adwords gị.

Ụzọ ọzọ ị ga-esi jiri mgbakwunye ọnụahịa maka Adwords bụ ịgbakwunye ozi gbasara ngwaahịa na ọrụ ị na-ere. Ọ dị mma ijikọ ngwaahịa na ọrụ metụtara mkpụrụokwu dị na otu mgbasa ozi gị, ebe ọ bụ na ọ na-abawanye ohere ị nweta ngbanwe na ibe ọdịda mgbe ịpịchara. Agbanyeghị, ọ bụrụ na mgbasa ozi gị adịghị mkpa, ndị ọrụ ga-aga n'ihu na mgbasa ozi ọzọ na-anaghị ekwu maka mkpa ha.

Mgbatị nkwukọrịta bụ ndọtị ọzọ ama ama maka Google AdWords. Ha na-apụta na ajụjụ na nchọta ahọpụtara ma na-enye ndị ahịa nwere ike ime nhọrọ kọntaktị ọzọ, dị ka adreesị ozi-e. Emebere ndọtị ndị a ka ọ bụrụ azịza dị mfe maka ọgbọ ndu yana ijikọ ndị ahịa nwere ike iji azụmaahịa. Mgbe onye ahịa pịrị na ndọtị nkwukọrịta, a ga-eduzi ha na webụsaịtị azụmahịa gị ebe ha nwere ike ịrịọ ozi ndị ọzọ gbasara ngwaahịa ma ọ bụ ọrụ ahụ.

Google Adwords can be a very successful part of your marketing strategy. Google offers free tools to help you run your campaign easily, including a forum. Clearly quantifying your goals and understanding how to measure success is key to success. Ọ dị ezigbo mkpa ịmara ihe mere ị na-eji AdWords na otu esi eso ya nke ọma. Ndị a bụ ụfọdụ ndụmọdụ iji malite AdWords. Nọgide na-agụ ka ịmatakwu gbasara ngwa mgbasa ozi ndị a siri ike.

Ọnụ otu ọpịpị

Keeping the Cost Per Click of AdWords costs low is vital for any advertising campaign. A na-akpọ ọnụ ahịa ọpịpị ọ bụla na mgbasa ozi gị dị ka Cost Per Click (CPC). Enwere ụfọdụ ndụmọdụ ị nwere ike ịgbaso iji wedata ọnụ ahịa mgbasa ozi gị. Mbụ, jiri isiokwu ọdụ ogologo nwere olu ọchụchọ dị ala, mana ebumnobi ọchụchọ nwere ike ịmata. Jiri nkenke, mkpụrụokwu ọnụọgụgụ karịa mgbe enwere ike. Isi okwu ndị a ga-adọta ndị ọzọ ahịa.

Iji chọpụta ọnụ ahịa gị kwa pịa, ị ga-ebu ụzọ mara akara ogo gị. Ejikọ akara ogo na mkpụrụokwu na ederede mgbasa ozi na mgbasa ozi gị. High Quality Scores indicate relevancy and therefore a lower CPC. Ọzọkwa, keep in mind that the higher your CTR, nke ka mma. Agbanyeghị, as competition increases, the cost per click may increase, so keep an eye on this number and try to optimize your ad to reflect its relevancy.

N'ikpeazụ, keep in mind that cost per click varies depending on the product. Nke dị elu nke CPC, the more likely you are to be clicked by the customer. Ọmụmaatụ, a law firm that deals with accidents would naturally bid higher than a business that sells Christmas socks. While the cost per click may seem high for a $5 Christmas sock, it may not be profitable for an attorney to advertise for a term involving an accident.

The cost per click varies greatly between industries. A legal firm, ọmụmaatụ, would charge $6 kwa pịa, while an e-commerce website would pay $1. Geotargeting is a great way to avoid irrelevant clicks and increase your CTR. This tactic is very effective for marketers who have physical locations within a specific area. The CTR will increase, while the Quality Score will improve. Overall, it’s a worthwhile investment.

Cost per click is a basic metric used in advertising and is used to set the maximum cost per click on Google AdWords campaigns. Cost per click can vary depending on the ad’s target keyword and budget size. It is important to know what your maximum CPC is, as it may be higher than the actual cost of a click. There are also two types of CPC: manual and automatic.

Nchọgharị ntụgharị

Many people wonder how to track the number of Adwords conversions that occur after visitors click on their ads. Conversion tracking is an excellent way to keep track of these actions. It is important to implement the same variable for every campaign you run so that you can see how many people have visited your site after clicking on your ads. Here are some ways to implement conversion tracking for Adwords:

o Identify which conversions are the most important. If a visitor is signing up for two charity races, that would count as two conversions. N'otu aka ahụ, if a visitor downloads a piece of content, this would be a single conversion. Identify which conversions are the most important and adjust your conversion tracking settings to reflect this. Once you have determined how to track conversions, you will be able to see which keywords are generating the most traffic and which ones are driving the most profit.

To track view-through conversions, choose the “View through conversion window” option. This option is located in the Advanced Settings section of your account. It tracks people who view your ad but do not click it. These people may return to your website in the future and convert, but not immediately. When deciding on this attribution model, select the amount of time that has passed since the visitor last viewed your ad. If your site is not generating any revenue, use a higher number for view-through conversions.

If your ads generate phone calls, it’s important to track these calls. Adding conversion tracking codes to your website’s landing page will help you understand which campaigns are most profitable for you. Once you know how many phone calls a particular ad has gotten, you can optimize your campaign. There are a few basic steps to set up conversion tracking for Adwords. This includes the creation of a Global Site Tag and configuring it to your current implementation.

Osote, determine what category the user clicks on. Conversions fall into several categories. You can choose to measure all types of conversions, from lead generation to page views to sign-ups. You can also include “other” to compare various types of conversions. Ọmụmaatụ, you can compare conversions from people who visited your website but didn’t buy anything. Adding these types of conversions to a category will help you compare the various types of conversions for the same audience.

Nnyocha isiokwu

In order to get the most out of your keyword research, you must first understand your industry, target audience, and product. Mgbe ahụ, you must create a buyer persona based on related keywords and interrelated search terms. By using this information, you can create relevant content that is tailored to your audience. You can use the keyword research to craft content that addresses the needs of this target audience. Site n'ịgbaso usoro ndị a, you will be on your way to achieving higher rankings and more traffic.

You can find relevant information by gathering a list of resources. A good place to start is the EBSCOhost database, which has more than four million articles. You can search for multiple forms of the same word, dị ka “address”, “price range,” ma ọ bụ “car insurance.” Ọzọkwa, when you type a keyword, use quotation marks to make sure that you are using the most exact terms. Once you have a list of relevant keywords, you can then start writing your content with them.

Using keyword research is essential for SEO. By identifying popular topics and keywords, you can optimize your website and target more potential customers. In addition to ensuring better organic search engine rankings, keyword research allows you to choose a larger strategy for your advertising campaign. By understanding the interests and behaviors of your target audience, you can also determine whether the topic is competitive. Using the right keywords will help you reach a wider audience and convert visitors into customers.

The best way to start your AdWords campaign is by researching popular terms for your business. Nke a bụ n'ihi na okwu ndị a nwere olu ọchụchọ kachasị elu. Ọ dị mkpa iji chọpụta nchikota ziri ezi nke isi okwu dị elu na nke dị ala nke ga-eweta nsonaazụ kacha mma. Enwere ọtụtụ ụzọ iji mezie nyocha isiokwu gị, mana nke kachasị dị irè bụ ilekwasị anya na ndị na-ege gị ntị. Ka ndị na-ege gị ntị na-elekwasị anya karị, obere PPC ị ga-emefu na mkpọsa gị.

Ngwá ọrụ nyocha isiokwu dị mma na-enye nnwale efu na akwụ ụgwọ maka mkpụrụokwu kachasị ewu ewu. Ị nwere ike iji ule ndị a n'efu iji nweta mmetụta maka ngwá ọrụ ahụ tupu itinye ego ọ bụla. Ịnwekwara ike iji ngwaọrụ nyocha isiokwu Google nyere iji hụ nke mkpụrụokwu na-akpata ọtụtụ okporo ụzọ na saịtị gị. Nke a bụ akụkụ dị mkpa nke ezigbo SEO atụmatụ, and using these tools will help you create the perfect keyword strategy. When you have your keyword strategy set, you can start implementing your strategies to ensure that your website ranks well in the search engines.

Tumblr Agent

Remarketing with Adwords allows you to target past visitors of your website with customised ads. Remarketing is an excellent way to get users back into the sales funnel, which gives you countless opportunities to convert them. AdWords remarketing allows you to segment your audience by language, income, and education. Remarketing works much the same way. It creates a list of users who have already visited your site, and who have shown an interest in your product or service.

Remarketing with AdWords has become a hot topic over the past five years. Retargeting is a buzzword, and it is nearly half as popular in France, Russia, and China as it is in the US. But how does it work? It’s easy to get confused with all the acronyms. Here’s a quick primer. And remember, remarketing doesn’t work just because it costs more.

Tupu iji Google AdWords maka mgbasa ozi azụmahịa gị, ị ga-aghọta ka o si arụ ọrụ. Google na-ahazi otu mgbasa ozi iji mee ka njikwa mgbasa ozi gị dị mfe. Mgbasa ozi ọ bụla nwere otu mgbasa ozi yana mkpụrụokwu dị iche iche, gụnyere dakọtara akpaokwu na egwuregwu sara mbara. Mgbe ịtọọ dakọtara isiokwu gị ka ọ gbasaa, Google na-edobe akwụkwọ mgbasa ozi gị ka ọ dị mkpa ebe ọ bụla onye ọrụ depụtara ya. Ị nwere ike hazie akwụkwọ mgbasa ozi gị iji ruo ndị na-ege gị ntị.

Mụta maka Google AdWords

Ọ bụrụ na ị nwere mmasị ịmụtakwu gbasara Google AdWords, mgbe ahụ ị bịarutere ebe kwesịrị ekwesị. AdWords bụ mmemme mgbasa ozi ịkwụ ụgwọ kwa-pịa nke na-enye gị ohere ịmepụta mgbasa ozi maka mkpụrụokwu akọwapụtara na Google. Dị ka Portal na Ịntanetị, Ntọala onye ọrụ Google bụ nke buru ibu, na mgbasa ozi gị kwesịrị ịdị mkpa na ezubere iche maka ndị ọrụ ahụ. E wezụga, AdWords nke Google ga-atụle ihe dị iche iche, gụnyere àgwà, ọnụahịa na asọmpi.

Usoro nkuzi a ga-akụziri gị otu esi edobe akaụntụ AdWords gị site na ọkọ na ihe na-eme maka mgbasa ozi ịntanetị na-aga nke ọma. Usoro nkuzi a ga-akuzirikwa gị otu esi emepụta nsuso ntụgharị, soro oku ekwentị, na ire ere, ma tụọ ego ha ga enweta na mpempe akwụkwọ. Usoro ahụ ga-enyere gị aka ịghọta otu esi eji ngwaọrụ niile dị na Google ma mejuputa atumatu ahịa ahịa kachasị mma. Usoro nkuzi ahụ kọwakwara otu esi eji mgbasa ozi ọha na Facebook eme ihe nke ọma.

Nkuzi a bụ ụzọ kacha mma isi mụta gbasara Google AdWords. Ọ dị mfe ịmụta maka mgbasa ozi ọchụchọ, otu esi enyocha mkpọsa gị, na dozie nsogbu. Usoro ahụ na-enyekwara gị aka ịghọta ndị ahịa gị site na echiche uche. Ọ bụrụ n’ị na-achọ ịbụ Ọkachamara Marketing Digital, ịmụta maka mgbasa ozi ọchụchọ dị mkpa. Ị nwere ike ịmụta maka AdWords wee chọọ mgbasa ozi n'ime 60 nkeji na nkuzi na Udemy.

Ozugbo ị mụtala isi ihe nke Google AdWords, ị nwere ike ịga n'ihu na usoro dị elu. Ị ga-amụta otu esi eji akụkọ mgbasa ozi pụrụ iche, remarketing azum, arụmọrụ mmụta igwe, na nyocha ndị asọmpi. Ọ nweghị ụzọ ka mma iji meziwanye nsonaazụ gị karịa usoro nkuzi na-akụziri gị otu esi enweta ego n'ịntanetị. Ị ga-enwekwa obi ike ịnwale ma mụta maka ndị asọmpi gị’ atụmatụ, mgbe ị na-aghọrọ uru.

Ọ bụ ezie na nke a bụ ụzọ magburu onwe ya isi mụta gbasara Google AdWords, ị nwekwara ike ịhụ nkuzi vidiyo na-ekpuchi isi ihe nke mmemme ahịa a. Ọtụtụ vidiyo ndị dị na ọwa a bụ ndị mmekọ Google nyere. N'ezie, nke kacha ọhụrụ ka ebisara na February 16, 2016, na ozi ka dị mkpa. A haziri nkuzi ndị a maka ndị na-agbaso asambodo, na ha na-abakarị uru maka ndị na-amalite.

Hazie mkpọsa

Ka ịmalite mgbasa ozi na Adwords, ịkwesịrị ịtọ mkpọsa. E nwere nzọụkwụ atọ bụ́ isi iji mezuo nke a. Mbụ, họrọ udi nke mkpọsa gị. Mgbe ahụ, họrọ ebumnuche ịchọrọ iru. Ị nwere ike ịhọrọ n'etiti ahịa, na-edu, okporo ụzọ weebụsaịtị, ngwaahịa na akara echiche, na mmata ika. Ị nwekwara ike ịtọ mkpọsa na-enweghị ihe mgbaru ọsọ. Ị nwere ike ịgbanwe ihe mgbaru ọsọ ma emechaa.

Dabere n'ụdị azụmahịa gị, ị nwekwara ike chọọ ịche ebe mpaghara mpaghara. Ọ bụrụ na ị bụ azụmahịa mpaghara, ị nwere ike ịchọrọ ịgbasa mgbasa ozi gị naanị maka ndị nọ n'ógbè gị. Maka azụmahịa mba ụwa, ị nwere ike chọọ ilekwasị anya na mba ebe ị nwere ahịa kacha mma yana ọtụtụ ndị ahịa. Ọ bụrụ na ịmaghị ebe ị ga-elekwasị anya mbọ gị, lelee ụfọdụ nhọrọ ndị ọzọ. Ị nwekwara ike ịhọrọ ịchụ ndị mmadụ bi n'otu obodo anya.

Ozugbo ị họrọla mkpụrụokwu gị, ịkwesịrị ịmepụta ibe ọdịda dị irè. Ebumnuche bụ isi nke ibe a bụ ịtụgharị okporo ụzọ gaa na ndị ahịa. Ka ntụgharị mee, ibe ahụ ga-adabarịrị na isiokwu achọrọ. Ọ kwesịrị ịgụnye USP (ebe ire ere pụrụ iche), uru nke ngwaahịa, ihe akaebe ọha, na ịkpọ oku ime ihe doro anya. Ebumnuche bụ ịbawanye ọnụego mgbanwe gị.

Ozugbo ị họọrọ ahịa lekwasịrị anya, ị nwere ike họrọ otu mgbasa ozi ma ọ bụ karịa iji kwalite. Na mgbakwunye na okwu mgbasa ozi, ị nwekwara ike ịtọ mkpọsa ma ọ bụrụ na ị nwere ebe nrụọrụ weebụ na-ere ngwaahịa ma ọ bụ ọrụ ndị yiri ya. Nzọụkwụ ọzọ dị mkpa ịme bụ ịhọrọ ntinye aka gị. Cheta na ntinye aka gị ga-adị ọnụ ala karịa ma ọ bụrụ na ị na-eji ntinye aka akpaaka, mana ọ na-achọkwu ọrụ. N'ikpeazụ, mgbasa ozi gị kwesịrị ịdị mfe na ozugbo. Ndị mmadụ ga-enwe ike ịpị mkpọsa ma ọ bụrụ na ọ na-enye onyinye ma ọ bụ mbelata.

Nzọụkwụ ọzọ bụ ịhọrọ mkpụrụokwu ga-akpalite mgbasa ozi gị. Nzọụkwụ a na-abụkarị akụkụ kachasị mgbagwoju anya. Keywords abụghị naanị ihe ị ga-atụle – ị nwekwara ike iji ndị ahịa gị’ nzaghachi mgbe ị na-ahọrọ isi okwu gị. Cheta na ezigbo akara ngosi ga-eme ka ọkwa mgbasa ozi gị dị elu ma wedata ego ị na-akwụ. Mgbe ị na-ekpebi isi okwu, jide n'aka na ị na-eche banyere otú ọ dị mkpa maka azụmahịa gị.

Mepụta oyiri mgbasa ozi

Nzọụkwụ mbụ iji mepụta ezigbo mgbasa ozi bụ ịkọwa ebumnobi gị. Ma ịchọrọ ịdọrọ uche gaa na ebe nrụọrụ weebụ gị ma ọ bụ na-ere ngwaahịa, ịkọwapụta ebumnuche gị maka ide mgbasa ozi ahụ ga-enyere gị aka ikpebi ụdị nnomi ị ga-eji. Ụdị mgbasa ozi atọ kachasị ewu ewu na-atụ aro, nkuzi, na mmasị mmadụ. Nnwale nnomi mgbasa ozi bụ nzọụkwụ dị oke egwu, dị ka ọ ga-enyere gị aka imeziwanye arụmọrụ nke mgbasa ozi gị ma hụ na okporo ụzọ dị elu.

Ị nwere ike ịmalite site na idetu ajụjụ ọchụchọ ndị na-ege gị ntị. Nke ọ bụla n'ime ndị a nwere ogo nke nkọwapụta, ya mere mgbasa ozi gị kwesịrị ikwekọ na usoro ndị ahụ. Ma ị na-agbalị ilekwasị anya n'otu mpaghara mpaghara, ngwaahịa, ma ọ bụ ọrụ, ọ dị mkpa ilebara ihe mgbu nke onye ahụ anya. Ọmụmaatụ, ọ bụrụ na ị na-ere tiketi maka egwu egwu, jide n'aka na isiokwu gị na-egbo mkpa ha.

Mgbe ị na-ede oyiri maka mgbasa ozi gị, gbalịa ime ka ndị na-ege gị ntị nwee mmetụta uche. Ụzọ a, O yikarịrị ka ị ga-adọta ọtụtụ ndị ọbịa. Site n'ịkpasu mmetụta uche, nnukwu ndị ahịa nwere ike ịkọ mmeghachi omume ndị na-ege ntị ma zaa ajụjụ tupu ha apụta. Ụzọ a, ha nwere ike ime ka mgbasa ozi ha dịkwuo mkpa maka mkpa ndị na-ege ntị. Enwere 3 atụmatụ idegharị isi ị nwere ike iji mepụta nnomi mgbasa ozi dị irè.

Ka ịlele oyiri mgbasa ozi gị, jiri nhọrọ nnwale na Mgbasa ozi Google. Mepụta ụdị dị iche iche ma bunye ha n'ime Google Adwords. Nwalee ha iji chọpụta ndị kacha eme nke ọma. Cheta na nnwale ga-enyere gị aka ikpebi ụdị asụsụ ndị ahịa gị na-anabata nke ọma. Enwere ọtụtụ uru na iji nnomi mgbasa ozi gị na-anwale. Can nwere ike ịhụ ma ọ na-arụ ọrụ ka mma maka niche gị karịa maka ndị asọmpi gị..

Soro nsonaazụ

Site n'enyemaka nke Google Adwords, ị nwere ike soro rịzọlt nke mkpọsa ọchụchọ gị akwụ ụgwọ. Ụzọ a, ị nwere ike nyochaa ihe ịga nke ọma gị ma chekwaa ego. AdWords bụ ụzọ mara mma iji kwalite azụmahịa gị n'ịntanetị. Nke a bụ ndụmọdụ ụfọdụ ị ga-eso:

Sochie nsonaazụ mgbasa ozi Adwords na Google Analytics. Akụkọ Adwords gụnyere kọlụm akpọrọ “Ntughari,” nke ga-agwa gị mgbanwe ole mgbasa ozi mgbasa ozi gị nwetara. Na mgbakwunye na nlele mgbasa ozi, ị nwekwara ike ịhụ CPC gị, nke na-egosi gị ego ole ị mefuru maka ọpịpị ọ bụla. Ị nwere ike iji ozi a chọpụta ma ị na-akwụ ụgwọ maka mgbasa ozi mgbasa ozi gị ma ọ bụ na ị naghị.

Otu ụzọ ị ga-esi soro ntụgharị AdWords bụ ịtọ pikselụ. Enwere ike idobe pikselụ a na ibe niile nke weebụsaịtị gị ma jiri ya mee mkpọsa mbugharị ahịa. Iji soro ntụgharị AdWords, mkpa ka ị soro ihe karịrị nanị clicks. Otu ọpịpị na-agwa gị mmadụ ole pịrị na mgbasa ozi gị, mana ọ naghị agwa gị ma ha mere ya ozugbo ha rutere na webụsaịtị gị. Ọ bụ ezie na ịpị nwere ike ịgwa gị ọtụtụ ihe gbasara arụmọrụ mkpọsa gị, ị kwesịrị ịma mmadụ ole chegharịrị n'ezie.

Tupu ịmalite AdWords, ị ga-aghọta CPA, nnabata AdWords ziri ezi, na mkpa nke nsuso ntụgharị. Ntugharị bụ nsonaazụ njem site na isiokwu gaa na ibe ọdịda ire ere. Nchịkọta Google nwere ike inyere gị aka na nsuso njem ahụ. Ọ bụ Software-dị ka-a-ọrụ. Ozugbo ị ghọtara echiche ndị a, ị nwere ike ịmalite iji AdWords iji kwalite azụmahịa gị.

Ọnụ

Ọ dị mkpa itinye ego maka mgbasa ozi Adwords. Ọ bụ ezie na Google kpebiri CPC kacha, Ọnụ ego ọ bụla ọ na-eri na-adị iche. Ịkwesịrị ịhazi mmefu ego kwa ụbọchị nke PS200, ma nke a nwere ike ịdịgasị iche dabere na niche azụmahịa gị na okporo ụzọ webụsaịtị a na-atụ anya kwa ọnwa. Ka ịtọọ mmefu ego kwa ụbọchị maka mkpọsa Adwords, kesaa mmefu ego gị kwa ọnwa site na 30 iji nweta atụmatụ nke ọnụ ahịa kwa pịa. Maka ọnụ ahịa ziri ezi kwa ọpịpị, ị kwesịrị ịgụ akwụkwọ enyemaka gụnyere Adwords.

Iji usoro ngbanwe ọnụ ahịa ọ bụla ma ọ bụ usoro CPA gbakọọ ọnụ ahịa n'otu n'otu bụ ụzọ dị mma isi ghọta uru atụmatụ mgbasa ozi gị., ma nwekwara ike inyere gị aka ịchịkwa mmefu ego gị. Ọnụ ego n'otu nzụta na-atụ ọnụọgụ ndị mmadụ nwere ike imezu ihe achọrọ. Adwords na-eji koodu dị ike na ibe ọdịda iji soro ọnụego mgbanwe. Ị ga-achọ ngbanwe nke opekata mpe 1%. Usoro a na-enye gị ohere ịhazigharị ntinye aka gị iji hụ na mmefu ego gị ka dị n'ime oke nke mmefu ego mgbasa ozi gị.

Enwere ike kwado ọnụ ahịa AdWords site na uru ị na-enweta n'aka onye ahịa ọhụrụ. Yabụ, ọ bụrụ na ị bụ azụmahịa ọrụ, ị kwesịrị ikpebi uru ndụ onye ahịa, ma na kọntaktị mbụ na ogologo oge. Tụlee ihe atụ nke ụlọ ọrụ na-ere ụlọ. Nkezi uru maka ire ere bụ $3,000, na ị gaghị ahụ ọtụtụ ugboro ugboro azụmahịa. Ka o sina dị, Ntugharị okwu ọnụ nwere ike inwe obere uru ndụ.

Dị ka ọ dị na ọrụ ọ bụla ọzọ, ịkwesịrị ịtụle ọnụahịa ndenye aha. Ọtụtụ ngwa ngwa PPC nwere ikike, na ị ga-etinye aka na ụgwọ ndenye aha. Agbanyeghị, WordStream na-enye nkwekọrịta ọnwa 12 yana nhọrọ akwụgoro ụgwọ kwa afọ, ka i wee nwee ike imefu ego n'otu aka ahụ. Ọ dị mkpa ịghọta ihe nkwekọrịta gị gụnyere tupu ịbanye maka otu n'ime atụmatụ ndị a. Ma cheta, Ọnụahịa kwa ọpịpị ka dị ala karịa mkpokọta ọnụ ahịa AdWords.

Ezubere iche

Na ịrị elu nke Ọdịnaya Network, ị nwere ike itinye uche na mgbasa ozi gị ugbu a na ngalaba ndị ahịa akọwapụtara. Na mbụ, ịkwesịrị ịgbakwunye ndepụta ndị na-ege ntị ma ọ bụ ndepụta remarketing iji mepụta otu mkpọsa maka nke ọ bụla. Ugbu a, ị nwere ike ịgbasa mgbasa ozi mgbasa ozi na mpaghara ndị ọrụ akọwapụtara, ma ị nwere ike ịbawanye ọnụego ntụgharị site na mkpọsa ndị a ezubere iche. Edemede a ga-enyocha ụdị ebumnuche ise dị gị na Google Adwords. Ị ga-amụta ihe mere ị ga-eji na-elekwasị anya ndị na-ege gị ntị dabere na mmasị na àgwà ha.

Ịchekwa ego na-enye gị ohere iji ego na-enweta ndị mmadụ. Ọ na-arụ ọrụ site n'ịtụle data ọhaneze dị sitere na Ọrụ Internal Revenue Service. Google AdWords wepụrụ ozi a n'aka IRS wee tinye ya na mkpọsa gị. Ịnwekwara ike iji koodu zip wee tụọ ebe. Google Adwords na-enye ma ego na ntinye koodu zip. Nke a na-eme ka ọ dị mfe ịchọta ndị ahịa dabere na ebe ụfọdụ. Ị nwekwara ike iji ụzọ ndị a lekwasịrị anya na njikọ geolocation, nke na-enye gị ohere ịgbasa mgbasa ozi n'otu mpaghara.

Ezubere iche n'usoro ihe na mgbasa ozi dabara na ọdịnaya dabara na ibe weebụ. Site na njirimara a, A ga-egosipụta mgbasa ozi gị nye ndị nwere mmasị na isiokwu ụfọdụ ma ọ bụ isi okwu. Ọmụmaatụ, ụdị akpụkpọ ụkwụ egwuregwu nwere ike itinye mgbasa ozi na blọgụ na-agba ọsọ ma ọ bụrụ na onye na-agba ọsọ na-agụ banyere akpụkpọ ụkwụ. Onye mbipụta na-enyocha ọdịnaya nke ibe ahụ maka ọnọdụ dị mkpa karị. Site na njirimara a, ị nwere ike hụ na mgbasa ozi gị na-ezubere maka ndị ahịa gị.

Ichedo Adwords site na ọnọdụ bụ ụzọ ọzọ siri ike iji gbado ndị na-ege gị ntị. Ọ bụrụ na ịchọrọ ịgbatị ndị na-ege ntị kpọmkwem, ị nwere ike iji ọnọdụ na nkezi ọkwa ego. Na mgbanwe abụọ a, ị nwere ike belata ndị na-ege gị ntị ka ị na-ebelata mmefu mgbasa ozi na-efunahụ. Mgbe ahụ, ị nwere ike belata mgbasa ozi mgbasa ozi gị site na ịchebe naanị ndị nwere mmasị na ngwaahịa ma ọ bụ ọrụ gị. Ya mere, kedu ka ị ga-esi belata ndị na-ege gị ntị?

Ụdị ịgba ụgwọ

Mgbasa adwords na-aga nke ọma kwesịrị ilekwasị anya karịa otu igwe mmadụ. Ọ bụ ezie na ọdịnaya gị ga-adabara ndị niile na-ege ntị, ọ nwere ike ịmasị ụfọdụ ndị mmadụ. N'ọnọdụ dị otú ahụ, ị nwere ike iji akpaaka mee atụmatụ otu igwe mmadụ a. Site na nsuso arụmọrụ nke mgbasa ozi mgbasa ozi gị, ị nwere ike ịhazigharị usoro ịre ahịa gị n'otu aka ahụ. E wezụga, ị nwekwara ike ịtọ iwu akpaaka iji nweta njikere mgbe ọ bụla CPC gị na-arị elu ma ọ bụ CPA gị dara.

Iji usoro nkwuputa akpaghị aka na-ewepụ atụmatụ a na-eche na mgbasa ozi akwụ ụgwọ, ma ọ bụrụ na ị ga-achọ inwe nnukwu nsonaazụ, ị kwesịrị ị na-eji usoro ịgbanye aka. Ọ bụ ezie na ntinye aka gị na-anọchite anya ego ị dị njikere imefu na otu isiokwu, ọ naghị ekpebi ọkwa maka isiokwu ahụ. Nke a bụ n'ihi na Google achọghị inye onye na-emefu ego kachasị mma.

Ka ịhọrọ ụdị nrịbanye kacha dị irè maka mgbasa ozi mgbasa ozi gị, ị kwesịrị ịhazi mkpọsa gị n'ụzọ ga-eme ka ọhụhụ isiokwu gị dịkwuo elu. Dị ka ọmụmaatụ, ọ bụrụ na ịchọrọ ịkwalite ọnụego mgbanwe gị, Nkwenye gị kwesịrị ịdị elu nke ọma iji kwọbakwu okporo ụzọ. Nhọrọ, ọ bụrụ na ịchọrọ ịbawanye ọnụego mgbanwe gị, gaa maka mkpọsa ego-kwa-nnweta. Ihe niile dabere na mkpa gị, ma ọ bụ ezi echiche ịme mkpebi ziri ezi dabere na ndị na-ege gị ntị.

E wezụga, mgbe ị na-anwale mgbasa ozi gị, ị nwere ike ịhọrọ ndị na-eme mgbanwe maka oge ụfọdụ nke ụbọchị, igwe mmadụ, na ngwá electronic. Ọmụmaatụ, ị nwere ike họrọ oge mgbasa ozi gị iji gosi na ibe otu n'ime nsonaazụ ọchụchọ Google. Ọnụ ego ị kwadoro ga-adaberekwa n'ogologo oge ọ na-ewe maka ndị na-ege gị ntị ịzụta ma ọ bụ ngbanwe. Nhọrọ, ị nwere ike họrọ ịmachi mmefu ego gị na mkpụrụokwu akọwapụtara ma were mgbasa ozi akọwapụtara maka ndị na-ege ntị.

Ọnụego mgbanwe

Ụlọ ọrụ ndị kachasị na-agbanwe agbanwe n'ime afọ ole na ole gara aga bụ ndị nọ na Insurance, Ụlọ ọrụ ego na mkpakọrịta nwoke na nwaanyị. Taa, ụlọ ọrụ mkpakọrịta nwoke na nwaanyị karịrị ụlọ ọrụ ndị ọzọ niile na ọnụego mgbanwe, nkezi ihe fọrọ nke nta ka ọ bụrụ pasentị itoolu na nkezi. Ụlọ ọrụ ndị ọzọ na-aga nke ọma mkpakọrịta nwoke na nwaanyị bụ Ọrụ Ndị Ahịa, Iwu, na ụgbọ ala. N'ụzọ na-akpali mmasị, ụlọ ọrụ ndị nwere ọnụ ọgụgụ ntụgharị kachasị elu agaghị enwe ngwaahịa ma ọ bụ ọrụ kacha mma. Kama, ha nwere ike na-eji usoro ntughari-ebuli elu ma na-anwale onyinye dị iche iche.

Nkezi ọnụego mgbanwe PPC bụ ihe 3.75% maka ịchọ, na 0.77% maka netwọk ngosi. Ọnụ ego ngbanwe dị iche site na ụlọ ọrụ, na mkpakọrịta nwoke na nwaanyị na Personal industries na-amụba 9.64% nke mgbanwe AdWords niile yana nkwado na ngwa ụlọ na-ebuli nke kacha ala. Na mgbakwunye, Ọnụego ngbanwe maka netwọkụ Ngosipụta Google dị ala karịa na ụlọ ọrụ ọ bụla ọzọ. Nke a apụtaghị na ọ nweghị ohere maka mmelite.

Ọnụego mgbanwe dị elu bụ ihe ọtụtụ ụlọ ọrụ na-achọ. Ọ bụ ezie na ọ gaghị ekwe omume iji nweta a 10 ọnụego ntọghata pasentị, ịkwesịrị ijide n'aka na ọnụ ọgụgụ ngbanwe gị dị elu iji mee ka ọ rụpụta uru. Ọnụ ego ntụgharị na Adwords dịgasị iche iche ma ọ dị mkpa ịhọrọ usoro ziri ezi maka mkpa ụlọ ọrụ gị. Ịkwesịrị ịche maka ọnụego mgbanwe nke 10% ma ọ bụ karịa, nke a na-ewere na ọ bụ ezigbo nsonaazụ.

Ọ bụ ezie na omume njikarịcha saịtị dị oke mkpa maka ịkwalite ọnụego mgbanwe PPC gị, enwekwara ihe n'akụkụ mgbasa ozi kwesịrị ka emeziwanye ya maka ịpịrị dị elu. Mbụ, jide n'aka na ịhọrọ mgbasa ozi na-adọrọ mmasị na ibe ọdịda. Mgbe ahụ, chọpụta ndị na-ege gị ntị kacha mma na ikpo okwu. Nke abụọ, jide n'aka na ị na-ebuli mgbasa ozi gị maka ọpịpị dị elu. Ọnụego ngbanwe na AdWords maka ọchụchọ na ngosipụta dabara na nkezi maka mgbasa ozi ecommerce, nke nkezi na ihe 1.66% na 0.89%. N'ikpeazụ, gbaa mbọ hụ na mgbasa ozi gị na webụsaịtị gị dabara na ọ dabara na ọdịnaya dị na saịtị gị.

Ịmepụta mkpọsa

Iji mepụta mgbasa ozi mgbasa ozi na-aga nke ọma, ịkwesịrị ijide n'aka na ezubere isi okwu gị nke ọma. Enwere ọtụtụ usoro ị ga-eme iji melite arụmọrụ mgbasa ozi gị. Akụkụ kacha atọ ụtọ nke ịme mkpọsa Google Adwords bụ ịkwalite mgbasa ozi na ibe ọdịda gị. Nzọụkwụ ọzọ bụ ịgbanwee gaa na ọnọdụ ọkachamara. Na ọnọdụ a, ị nwere ike họrọ ebumnuche maka mkpọsa gị, dị ka ntụgharị, na-edu, ma ọ bụ ire ere. Ntọala ndabara ga-egosi gị mgbasa ozi kacha arụ ọrụ, ka ị nwee ike họrọ mgbasa ozi kachasị mma nke ga-adaba na ndị na-ege ntị. Agbanyeghị, ma ọ bụrụ na ịchọghị ịhọrọ otu ebumnuche, ị nwere ike ịtọ mkpọsa na-enweghị ntụzịaka ebumnuche.

Akụkụ ọzọ nke ntọala mkpọsa bụ usoro mgbasa ozi. Usoro mgbasa ozi ga-ekpebi ụbọchị mgbasa ozi gị ga-apụta. Ị nwere ike ịgbanwe nke a dabere na ụdị azụmahịa gị. Ị nwekwara ike ịgbanwe ntọala ntụgharị mgbasa ozi, mana ugbu a, ọ ka mma ịhapụ ya na ndabara. Na mgbakwunye na usoro mgbasa ozi, ị nwere ike hazie mgbasa ozi gị site na iji ụdị mgbasa ozi dị iche iche dị.

Ozugbo ịmechara ịmepụta mkpọsa gị, ị ga-achọ itinye ozi ịgba ụgwọ gị na ụzọ ịkwụ ụgwọ. Ị nwere ike ịhọrọ iji kaadị kredit, kaadị debit, akaụntụ akụ, ma ọ bụ koodu nkwalite iji kwado mkpọsa gị. Site n'ịgbaso usoro ndị a, ị ga-adị mma n'ụzọ gị iji mee mkpọsa AdWords na-aga nke ọma. Edemede a ga-ejegharị gị site na usoro dị iche iche iji hazie mkpọsa na Google Adwords.

Ọ bụrụ na ị dị ọhụrụ na Adwords, you might be wondering how to maximize your spend. There are several things to consider when developing a successful campaign, including Cost per click (CPC), Atụmatụ ịgba ụgwọ, Pịa-site ọnụego, na mkpụrụokwu ọjọọ. N'isiokwu a, you’ll learn how to use these tools effectively to get the most bang for your buck. If you’re unsure of which metrics to track, we’ve broken down the basics.

Ọnụ otu ọpịpị

If you want to know how much your ads are costing, you should know that there are a number of factors that determine the amount you spend per click. Your keywords, ederede mgbasa ozi, ibe ọdịda, and quality score all play a role in the amount you spend per click. To improve your CTR, make sure all these elements are relevant to your business. Getting a high CTR will convince Google that your website is relevant to the search terms people type in.

One of the most important factors to remember is the average cost per click for AdWords (CPC). While this number can vary dramatically, it is generally less than one dollar. The average CPC for e-commerce is $0.88, so bidding $5 for a term that is related to holiday socks would be unprofitable. If the socks were $3, the average CPC would be significantly lower. You should always make sure to track your costs with a Google Spreadsheet or similar program.

Despite the high cost of AdWords, it is still possible to keep your marketing budget in check. AdWords allows you to geotarget your customers based on location, language, and device. Na mgbakwunye, you can even use Google Pay to pay up to $1,000,000 in Adwords bills. You can extend credit to your advertising campaigns and pay them monthly in the form of a bill. Many large advertisers already use this option to pay their clients.

Another important factor to consider is the cost of your campaigns. Many successful ad campaigns are those that drive the highest ROI, without missing any sales or lead opportunities. You should also remember that low-cost bids don’t produce high-quality traffic. Consequently, your maximum CPC isn’t the price you pay, and you’re only paying enough to clear Ad Rank thresholds and beat your competitors.

Atụmatụ ịgba ụgwọ

In order to maximize your Adwords campaign’s profitability, you should use a smart bidding strategy. This strategy is ideal for those who are not sure which keywords will bring them the most profits or do not have the time to manually set bids. This bidding strategy involves setting a higher bid for specific keywords and only applies to those keywords. This type of bidding strategy will ensure your ads get the maximum exposure.

This bidding strategy can be used to maximize conversions. It will show ads when people search for your keyword or close variations. Agbanyeghị, it is also costly. You should use this strategy only if your budget is large. This strategy saves you a lot of time because it automates the bids. But it may not be suitable for those who don’t have the time to research and test different strategies. The best approach to use for your campaign is to find one that is suitable for your target audience and budget.

Aim to increase conversion rates by increasing the bid for ads that are likely to generate more conversions. Using this strategy can improve your campaign’s ROI. A higher bid will result in more clicks, but it will cost you more money if it fails to drive a conversion. Ya mere, when choosing a bidding strategy for your Adwords campaign, keep in mind that this strategy is not for every advertiser.

This bidding strategy is ideal for users with specific goals. If you’re trying to increase your click through rate or impression rate, viewable CPM is a great way to achieve your goal. The more conversions you get for a specific cost, the more money you will make. This bidding strategy will also help you improve your brand recognition and increase brand awareness. Ya mere, use this strategy to maximize your profits. Agbanyeghị, you must remember that there is no one size fits all solution when it comes to choosing a bidding strategy.

Pịa-site ọnụego

Getting a high click-through rate in Adwords campaigns is a positive sign, but if your ad fails to convert visitors into paying customers, the results are less than satisfactory. Creating relevant ads that target the right keywords is key to increasing click-through rates, so it is important to test each element. Keyword research is another key component, so be sure your paid ads are relevant to the people searching for the products or services you are offering.

The average click-through rate for AdWords campaigns is around 5% for search and 0.5-1% maka netwọk ngosi. Click-through rates are helpful when redesigning campaigns, as they indicate the interest of potential customers. Click-through rates can also be measured by how many content downloads a user receives. Make it easy for customers to download your content, as this will increase customer satisfaction, and ultimately, their likelihood of purchasing your products.

To understand how to increase your CTR, look at the data from various types of AdWords accounts. Ọmụmaatụ, B2B accounts typically have higher CTRs than B2C accounts. These accounts are more likely to produce qualified leads and sell high-value items. Those accounts with low CTRs can be analyzed using a sample of their own accounts, which means the results can’t necessarily be representative of a wider range of accounts.

If you are running a search-ad campaign, you can expect to get the highest CTR in the dating or travel industry. Localized campaigns can also increase your CTR, as local consumers trust local stores. While text and image ads may not be as persuasive as those used for lead generation, informational ads can inspire curiosity and convince viewers to click on them. It is important to know that each keyword, ad, and listing has its own CTR.

Keywords adịghị mma

There are a number of reasons to use negative keywords in Adwords. Using them will help you target a more relevant audience and reduce wasted clicks. Na mgbakwunye, these tools will help you avoid bidding against yourself or cannibalizing your impressions. Ya mere, how can you use negative keywords? You can read on to find out why negative keywords are so important. Here are just some of them:

Core negative keywords refer to the central or most significant word of the keyword phrase. Ọmụmaatụ, if you are a plumber, you want to advertise to those seeking your services, not to those looking for a job. Ya mere, your core negative keyword is “plumber” na “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.

Another way to identify the negative keywords is to look at your Search Query report. Using this report, you can identify search queries that are not relevant to your niche. Site na iji mkpụrụokwu na-adịghị mma, you’ll be able to improve your ad campaigns. Ọmụmaatụ, if you’re selling a mattress, you might choose to advertise a mattress for men, but you’d rather focus on women. For men, Otú ọ dị, mkpụrụokwu ọjọọ nwere ike ọ gaghị adị mkpa.

Ọ bụ ezie na egwuregwu sara mbara na-adịghị mma adịghị emetụta dakọtara nkebiokwu, ọ ga-egbochi mgbasa ozi ịpụta mgbe ajụjụ nwere okwu na nkebiokwu ọjọọ niile. Egwuregwu na-adịghị mma ga-egbochikwa mgbasa ozi ịpụta na ajụjụ ọchụchọ nwere usoro ndị ahụ. Okwu ndị a na-adịghị mma dị mma maka aha aha ndị nwere mmekọrịta chiri anya na maka onyinye ndị yiri ya. Ọ dị mkpa ịmara ihe mkpụrụokwu ọjọọ pụtara nye gị. Ọ bụrụ na ịchọghị itinye ego buru ibu na mgbasa ozi, Keywords ọjọọ bụ ụzọ kacha mma iji mee ka mgbasa ozi gị dabara.

Ịmepụta mgbasa ozi site na iji ọnụego pịa-opekata mpe 8%

CTR dị elu abụghị naanị metrik dị mkpa na mgbasa ozi. Mgbasa ozi mgbasa ozi nwere ike ịghara ịtụgharị n'ihi na ha anaghị elekwasị anya na mkpụrụokwu ziri ezi. Iji gbochie nke a, ọ dị mkpa ịnwale akụkụ ọ bụla nke mgbasa ozi gị. Nnyocha isiokwu bụ akụkụ ọzọ dị oke mkpa, ka mgbasa ozi gị akwụ ụgwọ dabara. Ọ bụrụ na ị gaghị eme ya, ị ga-emefu ego.

Ị nwere ike ịbawanye ọnụego ịpị-site gị site n'ime ka mgbasa ozi gị bụrụ nke na-ekwenye ekwenye dịka o kwere mee. Gbalịa ịtụnye onyinye pụrụ iche. Gbaa mbọ hụ na itinye uche na atụmatụ ịre ahịa pụrụ iche ma nye ndị ọrụ gị uru a na-ahụ anya. Site n'ime ka ọ dị mfe ime ihe, ndị mmadụ ga-enwe ike ịpị na mgbasa ozi gị. Ọ ga-enye aka dee akwụkwọ mgbasa ozi na-adọrọ mmasị. Site n'ịgbaso usoro ndị a, ị ga-adị mma n'ụzọ gị iji mepụta mgbasa ozi site na ọnụọgụ ọ dịkarịa ala 8%.

Iji nweta ego na Adwords, you need to know how to bid, how to optimize your ads, and how to use the Retargeting and keyword research tools. N'isiokwu a, you’ll learn how to bid, set up a bidding model, and create compelling ads. Whether you’re a beginner or an advanced user, this information is essential. Using the AdWords interface is simple and straightforward.

Ọnụ otu ọpịpị

While the cost per click for Adwords varies by industry, it usually is less than $1 for a keyword. In other industries, the CPC may be higher, as the average cost per click is between $2 na $4. But when you’re looking to spend money on advertising, you must consider ROI as well. Na mgbakwunye, the cost per click for a keyword in an industry like legal services can be more than $50, while the CPC in the travel and hospitality industry is only $0.30.

Quality score is another factor that determines the cost per click. This metric is tied to keywords and ad texts. A high Quality Score indicates relevancy and therefore a lower CPC. N'otu aka ahụ, a high CTR indicates that the content on your website is valuable. It also shows how relevant your ads are. As you can see, CPC can increase as the competition for a keyword increases. Ya mere, make sure to optimize your ads to get the most out of them.

You can calculate the ROI of AdWords by checking the industry benchmarks. AdWords benchmarks help you set marketing goals and plan your budget. Ọmụmaatụ, in the Real Estate industry, the industry average for CPC (Click Through Rate) is 1.91% for the search network, while it’s 0.24% for the display network. Regardless of your industry, benchmarks are useful when setting your budget and goals.

A higher CPC is not necessarily a better or cheaper ad. You can choose between automatic bidding and manual bidding. Automatic bidding is easier to set, especially if you’re new to AdWords. Manual bidding allows you to control the amount offered per click. It’s also best suited for businesses that are new to AdWords and do not have a lot of experience.

Geotargeting is another great way to reduce the cost per click and maximize your ad spend. By targeting your ads based on where a visitor lives, this tactic allows you to target the most relevant audience. Depending on the type of business, geotargeting can boost CTR, improve Quality Score, and decrease your Cost per Click. It’s important to remember that the more targeted your ad is, the better your advertising strategy will be.

Ụdị ịgba ụgwọ

You’ve probably heard about the different bidding models in Adwords. But how do you know which is the best one for your campaign? Mbụ, you should consider your campaign goal. Are you trying to boost conversions? If so, then you can use CPC (cost-per-click) ntinye aka. Or, do you want to push impressions or micro conversions? You can even use dynamic conversion tracking.

Manual bidding offers more control over ad targeting. Na mgbakwunye, you can set a maximum CPC for a keyword and allocate a specific budget. Manual bidding is more time-consuming, but it guarantees immediate implementation of any changes. Agbanyeghị, automated bidding is ideal for large accounts. It can be difficult to monitor and restricts your ability to look at the big picture. Manual bidding gives you granular control and can be a good option if you’re trying to optimize the performance of a specific keyword.

There are two main bidding models in Adwords: Ọnụ-kwa-pịa (CPC) and cost-per-mille (CPM). The former is the most common and is best for advertisers targeting a particular audience, while the latter is best for advertisers looking to generate a high volume of traffic. Agbanyeghị, both types of campaigns can benefit from the cost-per-mille bidding model. It provides insight into how many impressions a certain ad is likely to receive. This is particularly helpful for long-term marketing campaigns.

You can monitor your keyword performance by using Google’s free conversion tracking tool. Google’s conversion tracking tool will show you exactly how many customers click on your ads. You can also track the costs per click to find out which keywords are costing you more money. This information can help you make a good decision. With these tools at your disposal, you’ll be able to maximize your conversions while reducing the cost of every click.

Target CPA bidding focuses on driving conversions. With this type of bidding, the bids for your campaign are set based on the cost-per-acquisition (CPA). Yabụ, you pay for each individual impression that a potential customer receives. While CPA bidding is a complex model, knowing your CPA will allow you to set the most effective bids for your campaign. Ya mere, kedu ihe ị na-eche? Get started today and maximize your conversions with Adwords!

Na-atụgharị

When you run a business, retargeting with Adwords is a great way to keep in touch with your customers and reach new ones. With Google Adwords, you can place Script tags in your site so that people who have previously visited your site will see those ads again. It can be used across social channels, as well. N'ezie, statistics show that 6 out of 10 cart abandoners will come back to complete their purchases within 24 awa.

Retargeting works best when you target the right audience. Ọmụmaatụ, if your remarketing campaign is aimed at people who have already purchased something from your website, you should choose an image that has a look and feel that matches the site. Consumers who have visited a wedding dress page are more likely to purchase the dress than those who have only browsed the site. This can help you make your ads relevant to the products you are selling.

One effective way to use retargeting on social media is to use Facebook. Not only is this a great way to generate leads, it is also a great way to build a Twitter following. Twitter has more than 75% mobile ọrụ, so make sure your ads are mobile-friendly. Retargeting with Adwords is a great way to make sure you’re capturing the attention of your audience and converting them into customers.

Retargeting with Adwords can also help you target specific visitors. Ọmụmaatụ, if a visitor visited your website and then purchased a product, you can create an audience that matches that person. AdWords will then display those ads to that person throughout the entire Google Display Network. For best results, segment your website visitors first by comparing their demographics. Once you’ve done that, you’ll be able to target your remarketing efforts to the specific types of visitors.

Nnyocha isiokwu

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. To create content that will attract customers, you should research terms related to your niche and plug them into Google. Track how many searches are made for these terms per month, and how many times people click on the ads for these terms. Mgbe ahụ, create content around those popular searches. Ụzọ a, you will not only create quality content for your customers, but you’ll also have a better chance of being ranked higher.

The most effective way to start your keyword research is to create a buyer persona, or ideal customer. Create a buyer persona by identifying the characteristics, mmetụta, and buying habits of your ideal customer. Based on this information, you can narrow down the list of possible keywords. Once you have a buyer persona, you can use a keyword research tool to find the most relevant keywords. Mgbe ahụ, you’ll know which ones have the highest likelihood of ranking.

As mentioned above, the focus of AdWords keyword research is on intent. Google is targeting users who are actively searching for a solution. Those searching for a branding company in London will not see your ad, while those browsing in a fashion magazine might be browsing for education. By using phrase match keywords, you’ll get targeted customers who are actually looking for what you’re offering. These searchers will be more likely to click on your ad if they can identify with it.

You can use the keyword planner to see what phrases have the most search volume, and how many times a certain term has been searched for each month. In addition to the monthly search volume, you can also look at trends in real-time, including Google Trends data and your local demographics. With this, you can determine whether a phrase has a high search volume and whether it is trending or rising. When your keyword research is complete, you’ll have a list of relevant keywords to target for your ads.

If you’re a business owner, you’ve probably used Google’s Adwords platform to advertise your business. There are several ways to structure your account to ensure that you get the most bang for your buck. N'isiokwu a, we’ll cover the basics of bidding on trademarked keywords, targeting your audience using phrase match, and tracking conversions. This article is intended to provide you with the knowledge necessary to maximize the effectiveness of your advertising efforts on Google’s platform.

Advertise on Google’s Adwords platform

There are many reasons why it’s valuable to advertise on Google’s Adwords platform. Mbụ, you’ll only be charged when someone clicks on your ad. Nke abụọ, this advertising method allows you to track the results of your ad campaigns. That way, you can make more informed decisions about the amount of money you’re spending on advertising. But Google Adwords is not the only way to advertise on Google. To make sure that it works for your business, you’ll need to understand how this advertising platform functions.

AdWords works with the Google Display Network, which leverages Google’s network of third-party websites. Your ad can appear in the top of your webpage, in the sidebar, before YouTube videos, or anywhere else. The platform also has capabilities to place ads on mobile apps and Gmail. You’ll have to register your trademarks before you can start advertising through Google. This means you’ll pay less per click and get better ad placements.

Advertising on Google’s Adwords platform is relatively easy to use. There are many ways to maximize your budget, including increasing your spending when results are visible. To maximize your success, consider hiring a Google Certified consultant or agency to help you. There’s no reason why you shouldn’t try it out, as it’s a cost-effective way to deliver highly targeted ads. And remember, if you’re getting results, you can increase your budget in the future.

Advertising on Google’s Adwords platform is an extremely powerful way to reach potential customers across the globe. Its system is essentially an auction, and you bid on specific keywords and phrases. Once you have chosen your keywords and have a quality score, your ad will be displayed in front of the search results. And the best part is, it doesn’t cost much, and you can start a campaign as soon as today!

Bid on trademarked keywords

Until recently, you could not bid on a competitor’s branded keywords in Google Adwords. That changed in 2004, when Google introduced competitor keyword bidding. The decision in favor of Google, which has a policy allowing competitors to use their trademarks in ad copy, emboldened many business rivals to use their own brand names in ads. Ugbu a, Otú ọ dị, this policy is being reversed.

Before you bid on a trademarked keyword, make sure you have the permission to use it. Google has simple search advertising guidelines that apply to trademarks. When bidding on a competitor’s brand, avoid including the competitor’s name in the ad copy. Doing so will lead to lower quality scores. Regardless of the reason, it is a good practice to have a dominant position in search results.

The biggest reason to not bid on a trademarked keyword is that it may be difficult to distinguish between organic search results and paid advertisements. Agbanyeghị, if your trademark is registered with Google, it can be used on informational sites. Review pages are an example of this. Big brands also use their trademarks in their ad copy, and they are within their rights to do so. These companies are keen to remain at the top of the search results for their trademarked products and services.

Trademarks are valuable. You may want to consider using them in your ad text to promote your product. While they may be difficult to use in ads, they are still possible in some instances. Trademark-protected terms should be used for informational purposes, such as a blog. You must also have a landing page containing trademarked terms and must make it clear what your commercial intent is. If you are selling components, you must state this clearly and show the price or a link for purchasing the item.

If your competitors use a trademarked name, you should bid on those terms in Adwords. Ma ọ bụghị ya, you may face lower quality score and cost per clicks. Ọzọkwa, your competitors may not be aware of your brand name and will not have a clue that you’re bidding on them. In the meantime, the competition might be bidding on the same terms. You can try to make it a point to use your own brand name as a trademarked keyword.

Target audiences with phrase match

While you may think broad match is the only way to target your customers, phrase match gives you more control. With phrase match, only your ads will show up when someone types a phrase, including any close variations and other words before or after your keyword. Ọmụmaatụ, you can target lawn mowing services by location and see a list of local services and their seasonal rates. Using a phrase match, Otú ọ dị, is more expensive than broad match, so it’s worth it to consider other options.

Using phrase match can increase CTR and conversions, and can reduce wasted ad spend. The downside to phrase match is that it limits your ad spend to searches that contain your exact keyword, which can limit your reach. If you’re testing new ideas, Otú ọ dị, broad match may be the best option. This setting lets you test out new ads and see what works. When it comes to ad performance, you’ll want to make sure you’re targeting the right audience with the right keywords.

If you’re advertising a product or service that’s popular in general, a keyword phrase match is an excellent way to target this group. Phrase match works by ensuring that your ads show only to people who’ve searched for the exact keyword or phrase. The key is to make sure the phrase you use is in the correct order so that it appears in the top search results. Ụzọ a, you’ll avoid wasting your ad budget on irrelevant traffic.

Phrase match can help you analyze customer searches to determine what kind of keywords they’re searching for. It’s especially helpful if you’re looking for specific customers. Using phrase match in Adwords will narrow down your target audience and improve the performance of your ad campaign. Na, when you use it correctly, you’ll see a higher return on ad spend. Once you’ve mastered these methods, you’ll be able to achieve your goals faster and with more precision than ever before.

Another way to target people is to create affinity lists. These lists can include any website visitors or people who took specific actions on your website. With affinity lists, you can target specific users based on their interests. Na, if you have a product that people have recently purchased, you can use that to target them with ads. The next time you create a new audience, make sure to use a custom affinity list.

Track conversions with phrase match

If you’re looking to improve your search engine marketing campaign, you might consider using the phrase match modifier instead of the broad match. These modifiers have been used in paid search since the beginning of the channel, and they allow you to be more precise when displaying your advertisements. While this may sound like a good idea, many advertisers worry about wasting their ad spend if they don’t modify their broad match keyword. Na mgbakwunye, the phrase match keyword could trigger your ad for uncontrolled searches, lowering the relevance of your ad.

Another way to optimize your keyword phrases is to add “+” to individual words. This will tell Google that the word you want to target must be used in searches. Ọmụmaatụ, if someone searches for “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, rather than generically.

Ka iwelie CTR na ọnụego ntụgharị, ọ dị mkpa itinye nọmba n'ime isi okwu mgbasa ozi gị. Nnyocha na-egosi na itinye nọmba n'ime isi okwu mgbasa ozi gị na-abawanye CTR site na 217%. Mana nke ahụ apụtaghị na ị ga-emegharị wiil ahụ. Aghụghọ a bụ imepụta atụmatụ bara uru na nko n'ebughachịgharị wiil. Ebe mgbasa ozi amamihe nwere ike ịbawanye CTR, ha nwere ike ịdị ọnụ. Ya mere, ka anyị lelee ụfọdụ atụmatụ dị mfe ma dị irè.

Nnyocha isiokwu

Iji mee ka mgbasa ozi AdWords gị kacha mma, ị ga-eme nchọpụta isiokwu. Enwere ike ịhọrọ isiokwu dabere na ewu ewu ha, na-eri kwa click, na search olu. Google Keyword Planner bụ ngwaọrụ efu ị nwere ike iji maka ebumnuche a. Site na iji ngwá ọrụ a, ị nwere ike ikpebi nkezi ọnụọgụ ọchụchọ nke isiokwu na-enweta kwa ọnwa yana ọnụ ahịa ọ bụla ọ bụla n'ime mkpụrụokwu ọ bụla. Google Keyword Planner na-atụkwa aro mkpụrụokwu metụtara nke ị nwere ike iji wuo mkpọsa ezubere iche.

Ozugbo ị nwere ndepụta nke isiokwu, oge eruola ka ebute ha ụzọ. Lekwasị anya n'okwu ole na ole kacha ewu ewu. Buru n'uche na mkpụrụokwu ole na ole ga-ebute mgbasa ozi ezubere iche na uru dị ukwuu. Agbanyeghị, ọ bụrụ na ịnweghị oge iji mee nchọpụta isiokwu maka isiokwu ọ bụla, ị nwere ike iji ngwá ọrụ efu dị ka SEMrush chọpụta nke mkpụrụokwu ndị na-ege gị ntị na-ede. Ọ ga-ekwe omume iji ngwá ọrụ nyocha isiokwu dị ka SEMrush iji chọpụta nsonaazụ ole na-egosi na SERP.

Ngwá ọrụ ọzọ bụ n'efu na enwere ike iji mee nchọpụta isiokwu bụ Ahrefs. Ọ bụ ebe dị mma ịmalite, ka ọ na-enye gị ohere ịlele ndị asọmpi gị’ okporo ụzọ weebụsaịtị, asọmpi, na olu okwu okwu. Ị nwekwara ike ịhụ ụdị weebụsaịtị bụ ọkwa maka mkpụrụokwu ndị ahụ ma nyochaa atụmatụ ha. Nke a dị oke mkpa, ebe ọ bụ na isi okwu ndị a bụ ihe ịchọrọ ịkwado na Google. Agbanyeghị, ọ naghị adị mfe mgbe niile ịkọrọ ndị ọzọ nchoputa ndị a.

Iji Google's Keyword Planner na-enye gị ohere ịhụ mpịakọta ọchụchọ kwa ọnwa, nke nwere ike inyere gị aka jiri okwu ndị kapịrị ọnụ tụọ mgbasa ozi gị. Onye nhazi isiokwu na-enyekwa gị ohere ịhụ mkpụrụokwu ndị yiri ya. Ngwa a gosikwara gị ọnụọgụ ndị mmadụ na-achọ isiokwu dabere na mmachi gị. Ị nwere ike iji Google's Keyword Planner ịhụ nke mkpụrụokwu na-asọmpi maka otu mkpụrụokwu dị ka nke gị.. Ngwa ndị a ga-enye gị echiche nke mkpụrụokwu ndị kachasị ewu ewu ma nyere gị aka ịchọta ndị kacha mma maka mgbasa ozi mgbasa ozi gị.

Ụdị ịgba ụgwọ

Ọnụ ego-kwa-pịa (CPC) atụmatụ nwere ike iwepụta mmetụta dị ọnụ ala karịa CPM, karịsịa maka mgbasa ozi ndị dị n'okpuru ebe nchekwa. Agbanyeghị, CPM na-arụ ọrụ kacha mma mgbe ịmara akara bụ ebumnuche gị bụ isi. Ntinye akwụkwọ CPC nke akwụkwọ ntuziaka na-elekwasị anya n'ịtọ ntọala maka mkpụrụokwu akọwapụtara. Na ihe nlereanya a, ị nwere ike iji ọnụ ahịa dị elu naanị maka mkpụrụokwu ndị a iji bulie visibiliti. Agbanyeghị, usoro a nwere ike na-ewe oge.

Adwords na-enye gị ohere ịgbanwe agba gị site na mgbasa ozi na ọkwa otu mgbasa ozi. A na-akpọ mgbanwe ndị a ntule ihe nrụzigharị. Ndị na-agbanwe ego dị maka Platform, Ụdị mmekọrịta, na Ọdịnaya Mmasị. A na-edobe ndị a n'ọkwa mgbasa ozi site na AdGroupCriterionService. N'otu aka ahụ, Enwere ike ime mgbanwe ọkwa ọkwa mkpọsa site na Mgbasa OziBidModifierService. Google na-enyekwa API maka mgbanwe ndị a.

A na-akpọ ebe mgbasa ozi ndabara. Broad Match. Ụdị a na-egosi mgbasa ozi gị na ibe search engine maka isiokwu ọ bụla, gụnyere synonyms na ọchụchọ ndị emetụtara. Ọ bụ ezie na usoro a na-ebute ọnụ ọgụgụ dị ukwuu nke echiche, ọ nwekwara ọnụ ahịa dị elu. Ụdị egwuregwu ndị ọzọ gụnyere Kpọmkwem Match, Dakọtara nkebiokwu, na egwuregwu adịghị mma. N'izugbe, ndị ọzọ kpọmkwem egwuregwu gị, ọnụ ahịa gị ga-adị ala.

Ụdị ịgba ụgwọ maka Adwords na-eji usoro dị iche iche enyere gị aka ịkwalite mgbasa ozi mgbasa ozi gị. Dị ka ọmụmaatụ, ị nwere ike ịtọ ọnụ ahịa kachasị maka otu isiokwu, wee mezie nnabata gị dabere na ngbanwe ole ị nwetara. Ọ bụrụ na ị mere ere, AdWords ga-ebuli ọnụ ahịa gị dabere na nke ahụ. Maka ndị ọrụ ka elu, ị nwekwara ike iji nsuso ngbanwe dị ike.

Ebumnuche CPA bụ ụdị atụmatụ mgbasa ozi na-elekwasị anya na ntụgharị ụgbọ ala. Ọ na-edobe nkwenye maka mkpọsa dabere na CPA (Ọnụ kwa nnweta), nke bụ ọnụ ahịa iji nweta otu onye ahịa. Ihe nlereanya a nwere ike ịdị mgbagwoju anya ma ọ bụrụ na ịmaghị ọnụ ahịa ị nweta (CPA) ma ọ bụ ngbanwe ole mgbasa ozi gị na-ebugharị. Agbanyeghị, ka ị mara banyere CPA, ka ị ga-amata ka ị ga-esi hazie ngwa ahịa gị n'otu aka ahụ.

Ntinye aka n'aka bụkwa nhọrọ iji welie clicks, mmetụta, na nlele vidiyo. Ịhọrọ atụmatụ a ga-enye gị ohere ijikwa mmefu ego gị ka ị na-ebuli ROI nke mkpọsa gị. Agbanyeghị, ị ga-arịba ama na akwadoghị ntinye akwụkwọ ntuziaka maka mkpọsa ọ bụla. Nhọrọ kacha kwesị ekwesị ga-abụ iji usoro ngbanwe kachasị elu, nke bụ aka-apụ ma na-achọ obere mgbalị. Ị nwekwara ike ịbawanye mmefu ego gị kwa ụbọchị ma ọ bụrụ na ịchọta na nkezi mmefu gị dị ala karịa mmefu ego gị kwa ụbọchị.

Ogo akara

Iji kwalite ogo ogo gị na Adwords, ịkwesịrị ịṅa ntị na ụfọdụ isi ihe. Ihe ndị a na-emetụta Akara Ogo gị n'otu n'otu na mkpokọta, ma nwee ike ịchọ mgbanwe na webụsaịtị gị. Edepụtara n'okpuru bụ ụfọdụ ihe ị ga-atụle iji melite ogo ogo gị:

Ogo ogo gị nwere njikọ chiri anya ka mgbasa ozi gị si arụ ọrụ nke ọma. Akara Ogo dị elu na-atụgharị ka ọ bụrụ ahụmịhe onye ọrụ siri ike. Ịbawanye akara ogo gị bụkwa ezigbo echiche n'ihi na ọ ga-enyere gị aka ịkwalite ọkwa mgbasa ozi gị wee wedata ọnụ ahịa gị kwa pịa.. Ma ị na-achọ ịhụ ọkwa dị elu na Google ma ọ bụ CPC dị ala, Ogo ogo ga-emetụta arụmọrụ nke mgbasa ozi gị ka oge na-aga. Na mgbakwunye na nke a, Akara Ogo dị elu ga-emeziwanye ntinye mgbasa ozi gị na nsonaazụ ọchụchọ wee wedata ọnụ ahịa gị kwa ọpịpị.

Ị nwere ike melite ogo ogo gị site na ịkwalite mkpa okwu mgbasa ozi gị. Egwuregwu isiokwu na-ezo aka ka mgbasa ozi gị si kwekọọ n'ajụjụ ọchụchọ onye ọrụ. A na-atụ mkpa isi okwu mgbasa ozi gị site na iji akara ogo, ma ga-ekpebi ka esi egosipụta mgbasa ozi gị. Mgbasa ozi gị kwesịrị ịgwa ndị ahịa ihe ha nwere ike ịtụ anya n'aka azụmahịa gị, na-enye oku na-adọrọ adọrọ maka ime ihe, ma mara mma maka ndị ọrụ na ngwaọrụ niile.

Ihe atọ na-emetụta akara ogo akaụntụ gị bụ: ọnụego clickthrough tụrụ anya (CTR), ahụmahụ ihu ọdịda (LE), na mkpa mgbasa ozi ahụ na ebumnobi onye na-achọ ihe. Mgbe ị tụlere ọnụọgụ mkpụrụokwu pụtara n'okpuru otu mgbasa ozi dị iche iche, ị ga-ahụ na ogo ogo maka mkpụrụokwu ndị ahụ ga-adị iche na otu mkpụrụokwu ndị ahụ na otu mgbasa ozi ndị ọzọ. Ihe kpatara nke a gụnyere imepụta mgbasa ozi dị iche iche, ibe ọdịda, nlebara anya igwe mmadụ, na ndị ọzọ. Ọ bụrụ na mgbasa ozi gị na-anata akara ngosi dị ala, ị ga-enwe nghọta ka mma ka esi agbakọ akara ogo. A na-ebipụta nsonaazụ nyocha a na webụsaịtị Google ma na-emelite kwa ụbọchị ole na ole.

N'ọsọ Adwords, Ogo ogo gị na-emetụta ọkwa mgbasa ozi gị yana ọnụ ahịa gị kwa ọpịpị. Ị ga-achọpụta na CPC dị ala pụtara obere ego ejiri kwa pịa. Ekwesịrị ịtụle akara ogo maka ntinye aka gị. Ka akara ogo gị dị elu, O yikarịrị ka ị ga-egosipụta na mgbasa ozi gị. Na adction ad, CPC dị elu ga-emepụta ego ndị ọzọ maka igwe ọchụchọ.

Ọnụ

Otu n'ime ajụjụ kacha mkpa ị ga-ajụ onwe gị bụ “Kedu ihe bụ ọnụ ahịa Adwords?” Ọtụtụ ndị nwe ụlọ ahịa amaghị maka ụgwọ ọrụ metụtara mgbasa ozi ịntanetị. Ọnụ otu ọpịpị ma ọ bụ CPC bụ ọnụ ahịa Google Adwords na-ahazi site na iji metrik akpọrọ CPC kacha.. Metric a na-enye ndị mgbasa ozi ohere ijikwa ihe ha na-ere dịka ego ole ha nwere ike imefu maka ọpịpị ọ bụla. Ọnụ ego nke ọpịpị ọ bụla dabere na nha azụmahịa gị na ụlọ ọrụ ị nọ na ya.

Iji ghọta ọnụ ahịa ngwa ngwa PPC, ị ga-achọ ịtụle ka ị ga-esi ewepụta mmefu ego gị. Ị nwere ike itinye ụfọdụ n'ime mmefu ego gị na mgbasa ozi mkpanaka na desktọpụ, na ị nwekwara ike lekwasịrị ụfọdụ mobile ngwaọrụ iwelie mgbanwe. Ọnụ ahịa ngwa ngwa PPC na-adaberekarị na ụdị ndenye aha, yabụ jide n'aka na ị ga-etinye aka na ọnụ ahịa ndenye aha. WordStream na-enye atụmatụ akwụgoro ụgwọ na nkwekọrịta ọnwa isii. Ị ga-ahụ na ọ dị mfe imefu ego maka ngwanrọ PPC otu a, ọ bụrụhaala na ị ghọtara usoro na ọnọdụ.

Usoro a na-ahụkarị maka ịchọpụta ọnụ ahịa Adwords bụ ọnụ ahịa ọ bụla ọ pịa (Tumblr Agent). A na-eji ya kacha mma mgbe ịchọrọ ilekwasị anya n'otu ndị na-ege ntị na-elekwasị anya na-adịghị elekwasị anya n'ọtụtụ okporo ụzọ kwa ụbọchị. Ọnụ ego otu mile, ma ọ bụ CPM, usoro ịgba ụgwọ bara uru maka ụdị mkpọsa abụọ ahụ. CPM na-enye gị nghọta n'ọtụtụ echiche mgbasa ozi gị na-enweta, nke dị mkpa mgbe ị na-emepụta mgbasa ozi ahịa ogologo oge.

Ka ọnụ ọgụgụ ndị asọmpi na ịntanetị na-aga n'ihu na-arị elu, ọnụ ahịa Adwords na-apụ n'anya. Naanị afọ ole na ole gara aga, ịkwụ ụgwọ maka clicks ka bụ ọnụ ala dị ala. Ugbu a, ya na ọtụtụ ndị mmadụ na-arịọ na Adwords, ọ ga-ekwe omume maka azụmahịa ọhụrụ na-emefu EUR5 kwa pịa ụfọdụ mkpụrụokwu. Ya mere, kedu ka ị ga-esi zere itinyekwu ego na mkpọsa Adwords gị? Enwere ọtụtụ ụzọ iji chịkwaa ụgwọ ndị metụtara Adwords.

If you want to know how to structure your Adwords account to maximize the return on your advertising spend, read this article. This article will go over Costs, Uru, Ezubere iche na Keywords. Once you understand these three basic concepts, you’ll be ready to get started. Once you’re ready to get started, check out the free trial. You can also download the Adwords ad software here. You can then start building your account.

Ọnụ ego

Google spends more than $50 million a year on AdWords, with insurance companies and financial firms paying the highest prices. Na mgbakwunye, Amazon spends a considerable amount as well, spending more than $50 million annually on AdWords. But what is the actual cost? How can you tell? The following will give you a general idea. Mbụ, you should consider the CPC for each keyword. A minimum CPC of five cents is not considered high-cost keywords. The highest-cost keywords can cost as much as $50 kwa pịa.

Another way to estimate cost is by calculating the conversion rate. This number will indicate how often a visitor performs a particular action. Ọmụmaatụ, you can set up a unique code to track email subscriptions, and the AdWords server will ping servers to correlate this information. You will then multiply this number by 1,000 to calculate the conversion cost. You can then use these values to determine the cost of AdWords campaigns.

Ad relevance is an important factor. Increasing ad relevance can increase click-through rates and Quality Scores. Conversion Optimizer manages bids on a keyword level in order to drive conversions at or below an advertiser’s specified cost per conversion, or CPA. The more relevant your ads are, the higher your CPC will be. But what if your campaign is not performing as intended? You might not want to waste money on ads that aren’t effective.

The top ten most expensive keywords on AdWords deal with finance and industries that manage large sums of money. Dị ka ọmụmaatụ, the keyword “ogo” ma ọ bụ “education” is high on the list of expensive Google keywords. If you’re considering entering the field of education, be prepared to pay a large CPC for a keyword that has low search volume. You’ll also want to be aware of the cost per click of any keywords related to treatment facilities.

As long as you can manage your budget, Google AdWords can be a great option for small businesses. You can control how much you spend per click through geo-targeting, device targeting, na ndị ọzọ. Ma cheta, ịnọghị naanị gị! Google is facing stiff competition from AskJeeves and Lycos. They are challenging Google’s reign as the number one paid-search engine in the world.

Uru

Google AdWords is a platform for pay-per-click advertising. It governs the ads that appear at the top of Google searches. Almost every business can benefit from AdWords, because of its inherent benefits. Its powerful targeting options go beyond simply choosing a target audience based on location or interest. You can target people based on the exact words they type into Google, ensuring you only advertise to customers who are ready to buy.

Google Adwords measures everything, from bids to ad positions. With Google Adwords, you can monitor and adjust your bid prices to get the best return on every click. The Google Adwords team will provide you with bi-weekly, weekly, and monthly reporting. Your campaign can bring in up to seven visitors per day, if you’re lucky. To get the most out of Adwords, you’ll need to have a clear idea of what you’re trying to achieve.

When compared to SEO, AdWords is a much more effective tool for driving traffic and leads. PPC advertising is flexible, scalable, and measurable, which means you’ll only pay when someone clicks on your ad. Na mgbakwunye, you’ll know exactly which keywords brought you the most traffic, which allows you to improve your marketing strategy. You can also track conversions through AdWords.

Google AdWords editor makes the interface easy to use and helps you manage your campaign. Even if you manage a large AdWords account, the AdWords Editor will make managing your campaign more efficient. Google continues to promote this tool, and it has a wide range of other benefits for business owners. If you’re looking for a solution for your business’s advertising needs, AdWords Editor is one of the most useful tools available.

Na mgbakwunye na nsuso ntụgharị, AdWords offers various testing tools to help you create the perfect ad campaign. You can test headlines, text, and images with AdWords tools and see which ones perform better. You can even test your new products with AdWords. The benefits of AdWords are endless. Ya mere, kedu ihe ị na-eche? Get started today and start benefiting from AdWords!

Ezubere iche

Targeting your Adwords campaigns to specific audiences can help you increase your conversion rate and boost your website traffic. AdWords offers several methods for this, but the most effective method is likely to be a combination of methods. It all depends on your goals. To learn more about these different methods, gụọ na! Ọzọkwa, don’t forget to test your campaigns! We’ll discuss how to test these different types of targeting in Adwords.

Income targeting is an example of a demographic location group. This type of targeting is based on publicly released IRS data. While it’s only available in the United States, Google AdWords can pull information from the IRS and enter it into AdWords, allowing you to create lists based on location and zip codes. You can also use the Income Targeting option for targeted advertising. If you know what kind of demographics your audience belongs to, you can segment your AdWords campaigns accordingly.

Another way to target your Adwords campaigns is by selecting a particular topic or subtopic. This allows you to target a broader audience with less effort. Agbanyeghị, topic targeting is less dependent on specific keywords. Topic targeting is an excellent tool when used in conjunction with keywords. Ọmụmaatụ, you could use topics for your website’s services or products, or for a specific event or brand. But whatever way you choose, you will be able to reach your target audience and increase your conversions.

The next way to target AdWords ads is to select their audience based on their average income, ebe, na ndị ọzọ. This option is useful for marketers who want to ensure that the ads they are spending their money on will reach the audience that is most likely to buy. Ụzọ a, you can be sure that your ad campaign will reach the audience that’s likely to buy your product. But how can you do that?

Okwu

When selecting keywords for your advertisement, try to avoid broad terms or words that aren’t related to your business. You want to target relevant clicks from qualified customers and keep your impressions to a minimum. Ọmụmaatụ, if you own a computer repair shop, don’t advertise your business using the word “computer.” And while you can’t avoid broad keywords, you can reduce your PPC cost by using synonyms, nso nso, and semantically related words.

While long tail keywords may seem appealing at first, SEM tends to not like them. Yabụ, if someone types in “wifi password” they probably aren’t searching for your product or service. They are probably either trying to steal your wireless network, or visiting a friend. Neither of these situations would be good for your advertising campaign. Kama, use long-tail keywords that are relevant to your product or service.

Another way to find low-converting keywords is to run negative campaigns. You can exclude certain keywords from your campaign at the ad group level. This is particularly helpful if your ads aren’t generating sales. But this is not always possible. There are some tricks to find converting keywords. Check out this article by Search Engine Journal for more information. It contains many tips for identifying high-converting keywords. If you haven’t done this yet, you can start experimenting with these strategies today.

The most important thing to remember about keywords for Adwords is that they play an important role in matching your ads with prospective customers. By using high-quality keywords, your ads will be shown to highly qualified prospects who are further down the purchasing funnel. Ụzọ a, you can reach a high-quality audience that’s more likely to convert. There are three major types of keywords, transactional, informational, and custom. You can use any of these types of keywords to target a particular customer group.

Another way to find high-quality keywords is to use the keyword tool provided by Google. You can also use the Google webmaster search analytics queries report. In order to increase your chances of gaining conversions, use keywords that relate to the content of your website. Ọmụmaatụ, if you sell clothes, try using the word “fashion” as the keyword. This will help your campaign to get noticed by those interested in the product you’re selling.

Iji nwee ihe ịga nke ọma na Adwords, mkpa ka ị mara ihe Keywords ị kwesịrị iji na otú ike na ha. N'isiokwu a, ị ga-amụta ka esi eji aka gị tọọ ụgwọ, isiokwu nyocha, ma chekwaa mgbasa ozi gị ọzọ. Enwere ọtụtụ atụmatụ isiokwu, kwa, gụnyere otu esi anwale mkpụrụokwu gị yana otu esi achọpụta ndị na-enweta ọnụego pịa-site kacha mma. Olileanya, Atụmatụ ndị a ga-enyere gị aka inweta ihe kacha mma na Adwords.

Nnyocha isiokwu

Ịre ahịa search engine bụ akụkụ dị mkpa nke ịzụ ahịa n'ịntanetị, na mgbasa ozi mgbasa ozi na-aga nke ọma dabere na ịhọrọ mkpụrụokwu ziri ezi. Nnyocha isiokwu bụ usoro nke ịchọpụta ahịa na-erite uru na ebumnuche ọchụchọ. Keywords na-enye data ndekọ ọnụ ahịa ahịa na ndị ọrụ ịntanetị ma nyere ha aka ịmepụta atụmatụ mgbasa ozi. Iji ngwaọrụ dị ka Google AdWords’ onye nrụpụta mgbasa ozi, Azụmahịa nwere ike họrọ mkpụrụokwu kachasị mkpa maka mgbasa ozi ịkwụ ụgwọ kwa-pịa ha. Ebumnuche nke nyocha isiokwu bụ iwepụta mmetụta siri ike site n'aka ndị na-arụsi ọrụ ike na-achọ ihe ị ga-enye.

Nzọụkwụ mbụ na nyocha isiokwu bụ ikpebi ndị na-ege gị ntị. Ozugbo ị chọpụtala ndị na-ege gị ntị, ị nwere ike ịga n'ihu na mkpụrụokwu akọwapụtara. Iji mee nyocha isiokwu, ị nwere ike iji ngwaọrụ efu dị ka Google's Adwords Keyword Tool ma ọ bụ ngwaọrụ nyocha okwu akwụ ụgwọ dị ka Ahrefs. Ngwa ndị a dị mma maka nyocha mkpụrụokwu, ka ha na-enye metrics na nke ọ bụla. I kwesịkwara ime nyocha dị ka o kwere mee tupu ị họrọ otu isiokwu ma ọ bụ nkebiokwu.

Ahrefs bụ otu n'ime ngwa nyocha isiokwu kacha mma maka ndị okike ọdịnaya. Ngwá ọrụ nyocha isiokwu ya na-eji data clickstream na-enye metrik pịa pụrụ iche. Ahrefs nwere atụmatụ ndenye aha anọ dị iche iche, nwere nnwale efu na atụmatụ ndenye aha Standard na Lite. Na free ọnwụnwa, ị nwere ike iji ngwá ọrụ ahụ maka ụbọchị asaa ma kwụọ ụgwọ naanị otu ugboro n'ọnwa. Ebe nchekwa data isiokwu dị ukwuu – o nwere ijeri ise Keywords si 200 mba.

Nnyocha isiokwu kwesịrị ịbụ usoro na-aga n'ihu, dị ka isi okwu ndị a ma ama taa nwere ike ọ gaghị abụ nhọrọ kacha mma maka azụmahịa gị. Na mgbakwunye na nyocha isiokwu, o kwesịkwara ịgụnye nyocha n'ime usoro ahịa ọdịnaya. Ime nnyocha, Naanị tinye mkpụrụokwu ndị na-akọwa ụlọ ọrụ gị wee hụ ugboro ole ndị mmadụ na-edepụta okwu ndị ahụ kwa ọnwa. Nyochaa ọnụọgụ ọchụchọ nke okwu ọ bụla na-enweta kwa ọnwa yana ego ole otu ọ bụla na-efu kwa ọpịpị. Site na nyocha zuru oke, ị nwere ike dee ọdịnaya metụtara ọchụchọ ndị a ewu ewu.

Ịgba ụgwọ na mkpụrụokwu

Ị ga-enyocha asọmpi ahụ ma chọpụta ihe isi okwu ndị a na-ahụkarị bụ iji mee ka ohere gị nweta nnukwu okporo ụzọ na ịkpata ego. Iji ngwá ọrụ nyocha isiokwu ga-enyere gị aka ikpebi nke isiokwu ndị nwere ike kachasị na nke na-asọmpi maka ị nweta ego.. Ị nwekwara ike iji ngwaọrụ dị ka Ubersuggest ịhụ stats keyword stats, Atụmatụ mmefu ego, na asọmpi asọmpi. Ozugbo ị chọpụtala ihe isi okwu ga-eme ka ị nweta ego, ịkwesịrị ikpebi atụmatụ isiokwu.

Ihe kacha mkpa icheta bụ iji nlezianya họrọ mkpụrụokwu ndị ịchọrọ ilekwasị anya. Nke dị elu nke CPC, nke ka mma. Ma ọ bụrụ na ị chọrọ nweta top rankings na search engines, ị ga-akwụ ụgwọ dị elu. Google na-eleba anya n'ọkwa CPC gị yana akara njirimara nke isiokwu ị na-ezubere iche. Nke a pụtara na ịkwesịrị ịhọrọ mkpụrụokwu ziri ezi nke ga-enyere gị aka inweta ọkwa kachasị elu. Ịtụnye mkpụrụokwu na-enye gị ohere ka ndị na-ege gị ntị mara nke ọma.

Mgbe ị na-akpọ isi okwu na Adwords, ị ghaghị ịtụle ihe ndị na-ege gị ntị na-achọ. Ka ndị mmadụ na-achọta weebụsaịtị gị site na mgbasa ozi gị, okporo ụzọ ndị ọzọ ị ga-enweta. Cheta na ọ bụghị mkpụrụokwu niile ga-ebute ahịa. Iji ntughari ntụgharị ga-enye gị ohere ịchọta mkpụrụokwu kacha baa uru ma mezie CPC gị kachasị. Mgbe atụmatụ ntinye okwu isiokwu gị na-arụ ọrụ, ọ ga-ewetara gị uru dị elu. Ọ bụrụ na mmefu ego gị nwere oke, ị nwere ike iji ọrụ dịka PPCexpo iji nyochaa atụmatụ ntinye okwu gị.

Cheta na ndị asọmpi gị anaghị achọ ka ị bụrụ nọmba mbụ na ibe nsonaazụ Google. I kwesịkwara ịtụle uru mkpọsa mgbasa ozi gị. Ị chọrọ n'ezie okporo ụzọ sitere n'aka ndị ahịa nwere ike na-achọ ngwaahịa gị? Ọmụmaatụ, ọ bụrụ na mgbasa ozi gị pụtara n'okpuru ndepụta ha, ị nwere ike na-adọta clicks site na ụlọ ọrụ ndị ọzọ. Zere ịre ahịa na akara akara ndị asọmpi gị ma ọ bụrụ na azụmahịa gị elekwasịghị ya anya.

Iji aka na-ahazi ihe ngosi

Ntinye ego akpaghị aka anaghị agụ maka ihe ndị mere nso nso a, mgbasa ozi mgbasa ozi, flash ire, ma ọ bụ ihu igwe. Ntinye aka n'aka na-elekwasị anya n'ịtọ ntọala ziri ezi n'oge kwesịrị ekwesị. Site n'iwetu ọnụ ahịa gị mgbe ROAS dị ala, ị nwere ike ịbawanye ego gị. Agbanyeghị, Ntinye akwụkwọ ntuziaka chọrọ ka ị mara maka ihe dị iche iche nwere ike imetụta ROAS. N'ihi nke a, iji aka tinye ego bara uru karịa ime ha akpaaka.

Mgbe usoro a na-ewe ntakịrị oge, ọ na-enye njikwa granular ma na-ekwe nkwa mmejuputa mgbanwe ozugbo ozugbo. Ahịa akpaaka adịghị mma maka nnukwu akaụntụ, nke nwere ike isi ike nyochaa na ịchịkwa. Ọzọkwa, echiche akaụntụ ụbọchị ụbọchị na-amachi ndị mgbasa ozi’ ike ịhụ na “nnukwu foto.” Ntinye aka n'aka na-enye gị ohere ileba anya n'ịchọ otu isiokwu.

N'adịghị ka ntinye aka akpaka, iji aka tinye akwụkwọ n'ahịa na Google Adwords chọrọ ka ịmara ngwaahịa ma ọ bụ ọrụ gị ma nwee ihe ọmụma dị mkpa iji tọọ atụmatụ gị.. Agbanyeghị, ntinye aka akpaghị aka abụghị mgbe niile nhọrọ kacha mma maka mkpọsa ụfọdụ. Ọ bụ ezie na Google nwere ike ịkwalite ngwa ahịa gị ozugbo dabere na ntụgharị, ọ naghị ama mgbe niile mgbanwe ndị dị mkpa maka azụmahịa gị. Ị nwekwara ike iji ndepụta okwu na-adịghị mma iji belata ihe mkpofu gị.

Mgbe ị chọrọ ịbawanye clicks, ị nwere ike iji aka gị tọọ CPC na Google Adwords. Ịnwekwara ike ịtọ oke oke ntinye aka CPC. Mana buru n'uche na usoro a nwere ike imetụta ihe mgbaru ọsọ gị wee mee ka CPC gị gbagoo. Ọ bụrụ na ị nwere mmefu ego nke $100, ịtọ max CPC oke oke nke $100 nwere ike ịbụ ezigbo nhọrọ. N'okwu a, ị nwere ike ịtọ ọkwa dị ala n'ihi na ohere nke ntụgharị dị ala.

Na-ezubere iche

Amụma Google machibidoro ịnakọta ozi nkeonwe ma ọ bụ nkeonwe dị ka nọmba kaadị kredit, adreesị ozi-e, na nọmba ekwentị. N'agbanyeghị ka ịnwa ilegharị anya na Adwords nwere ike bụrụ maka azụmahịa gị, enwere ụzọ isi zere ịnakọta ozi nkeonwe n'ụzọ dị otu a. Google nwere ụdị mgbasa ozi nlegharị anya abụọ bụ isi, ha na-arụkwa ọrụ n’ụzọ dị iche iche. Isiokwu a na-ele anya abụọ n'ime atụmatụ ndị a ma kọwaa uru nke ọ bụla.

RLSA bụ ụzọ dị ike iji ruo ndị ọrụ nọ na ndetu ị na-atụgharị ọzọ wee jide ha nso na ntụgharị. Ụdị azụmaahịa ọzọ a nwere ike ịdị irè maka ijide ndị ọrụ gosipụtara mmasị na ngwaahịa na ọrụ gị mana ha agbanwebeghị.. Iji RLSA na-enye gị ohere iru ndị ọrụ ahụ ka ị ka na-ejigide ọnụego mgbanwe dị elu. Ụzọ a, ị nwere ike ịkwalite mgbasa ozi gị site n'ịchụso ndị ọrụ gị kacha mkpa.

Enwere ike ịme mkpọsa na-ezubere iche na nyiwe dị iche iche, si search engines na-elekọta mmadụ media. Ọ bụrụ na ị nwere ngwaahịa na-ewu ewu karịsịa, ị nwere ike ịmepụta mgbasa ozi maka ngwaahịa ndị yiri ya na onyinye na-adọrọ adọrọ. Ọ ga-ekwe omume ịtọlite ​​​​mgbasa ozi na-atụgharị n'elu ihe karịrị otu ikpo okwu. Agbanyeghị, maka mmetụta kachasị, ọ kacha mma ịhọrọ ngwakọta kacha dị irè nke abụọ. Mgbasa ozi nleba anya nke ọma na-eme nke ọma nwere ike ime ka ịre ahịa ọhụrụ na ịbawanye uru site na ruo 80%.

Ichekwa ọzọ na Adwords na-enye gị ohere igosipụta mgbasa ozi na ibe a gara na mbụ. Ọ bụrụ na onye ọrụ chọgharịala ibe ngwaahịa gị n'oge gara aga, Google ga-egosiputa mgbasa ozi dị ike nwere ngwaahịa ahụ. A ga-egosi ndị ọbịa ahụ mgbasa ozi ọzọ ma ha gaa na ibe ahụ n'ime otu izu. Otú ahụ ka ọ dịkwa maka mgbasa ozi etinyere na YouTube ma ọ bụ netwọk ngosi Google. Agbanyeghị, Adwords anaghị eso echiche ndị a ma ọ bụrụ na ị kpọtụghị ha n'ime ụbọchị ole na ole.

Keywords adịghị mma

Ọ bụrụ na ị na-eche ka ị ga-esi chọta ma tinye mkpụrụokwu na-adịghị mma na mgbasa ozi Adwords gị, enwere ụzọ ole na ole ị ga-esi mee ya. Otu ụzọ dị mfe bụ iji Google search. Tinye isiokwu ị na-achọ iche, ma eleghị anya ị ga-ahụ ọtụtụ mgbasa ozi dị mkpa na-apụta. Ịtinye mgbasa ozi ndị a na ndepụta okwu okwu ọjọọ Adwords ga-enyere gị aka ịnọpụ na mgbasa ozi ndị ahụ wee dowe akaụntụ gị ọcha..

Ọ bụrụ na ị na-arụ ọrụ ụlọ ọrụ na-ere ahịa n'ịntanetị, ị nwere ike ịchọrọ isi okwu na-adịghị mma maka SEO yana maka PPC, CRO, ma ọ bụ Landing Page Design. Naanị pịa “tinye okwu na-adịghị mma” bọtịnụ n'akụkụ okwu ọchụchọ, na ha ga-apụta n'akụkụ okwu ọchụchọ. Nke a ga-enyere gị aka ịnọgide na-adị mkpa ma nweta ndị ndu na ahịa ezubere iche. Mana echefula banyere mkpụrụokwu ọjọọ nke onye asọmpi gị – ole na ole n'ime ha nwere ike ịbụ otu, ya mere ị ga-abụrịrị nhọrọ.

Iji mkpụrụokwu na-adịghị mma igbochi ajụjụ ọchụchọ bụ ụzọ dị ike iji chebe azụmahịa gị na mgbasa ozi sloppy Google. I kwesịkwara ịgbakwunye mkpụrụokwu na-adịghị mma na ọkwa mgbasa ozi. Ndị a ga-egbochi ajụjụ ọchụchọ ndị na-adabaghị na mkpọsa gị ma ga-arụ ọrụ dị ka mkpụrụokwu adịghị mma maka otu mgbasa ozi n'ọdịnihu.. Ị nwere ike ịtọ mkpụrụokwu na-adịghị mma nke na-akọwa ụlọ ọrụ gị na usoro ọnụọgụ. Ị nwekwara ike iji ha gbochie mgbasa ozi maka ngwaahịa ma ọ bụ edemede akọwapụtara, dị ka ụlọ ahịa akpụkpọ ụkwụ.

N'otu ụzọ ahụ dị ka nti Keywords, ị kwesịrị itinye mkpụrụokwu na-adịghị mma na mgbasa ozi Adwords gị iji gbochie okporo ụzọ achọghị. Mgbe ị na-eji mkpụrụokwu na-adịghị mma, i kwesịrị izere okwu izugbe, dị ka “ninja ikuku fryer”, nke ga-adọta naanị ndị nwere mmasị na ngwaahịa ụfọdụ. Okwu a kapịrị ọnụ, dị ka “ninja ikuku fryer”, ga-azọpụta gị ego, ma ị ga-enwe ike iwepụ mgbasa ozi na-adabaghị na azụmahịa gị.