Ndụmọdụ Adwords Maka ụlọ ọrụ SaaS

When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, isiokwu, nkwuputa, na ntughari ntughari. Ọ bụrụ na ịmaghị ebe ị ga-amalite, gụọ ntuziaka mmalite anyị na Adwords. Nke a ga-enye gị ozi dị mkpa ka ịmalite wee nweta ihe kacha mma na mgbasa ozi mgbasa ozi gị. Ị nwekwara ike nweta ndụmọdụ bara uru na ndụmọdụ sitere n'aka ndị ahịa SaaS ndị ọzọ.

Ọnụ ego

To maximize the effectiveness of your marketing campaign, ọ dị mkpa ijikwa ụgwọ nke Adwords nke ọma. Ị nwere ike belata ọnụ ahịa mgbasa ozi gị site n'ịbawanye akara ngosi gị. Site na iji mkpụrụokwu na-adịghị mma, ị nwere ike zere ịchebe ndị na-ege ntị dị oke ọnụ ma kwalite mgbasa ozi gị. Na mgbakwunye na ibelata ọnụ ahịa, ị nwere ike melite mkpa mgbasa ozi gị. N'okpuru bụ ndụmọdụ ole na ole maka ịbawanye akara ogo gị:

Lelee ọnụ ahịa isiokwu gị kwa ụbọchị. Isochi ọnụ ahịa nke isiokwu ọ bụla na-enyere gị aka idobe mmefu ego ahịa gị wee chọpụta usoro. Ozi a bara uru karịsịa ma ọ bụrụ na ndị asọmpi gị na-etinye ego buru ibu na otu mkpụrụokwu. Ọzọkwa, buru n'uche na CPC nwere ike ịbawanye n'ike n'ike ma ọ bụrụ na ị na-ezubere isi okwu asọmpi dị ukwuu. Ihe kacha mkpa icheta bụ na Adwords akwụ ụgwọ ga-ebili ka asọmpi na-abawanye, yabụ ị ga-atụlerịrị asọmpi nke isiokwu ị họọrọ.

Ị nwekwara ike nyochaa ọnụego mgbanwe gị, nke na-agwa gị ugboro ole onye ọbịa na-eme otu ihe. Ọmụmaatụ, ọ bụrụ na mmadụ pịa na mgbasa ozi gị wee denye aha na listi email gị, AdWords ga-emepụta koodu pụrụ iche nke ga-eme ka sava ping jikọọ ozi ahụ na ọnụọgụ ọpịpị na mgbasa ozi ahụ.. Kewaa mkpokọta ọnụ ahịa a site na 1,000 ịhụ mkpokọta ọnụ ahịa gị kwa ntụgharị.

There are several factors that affect cost per click, but in general, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (CPC) is the highest amount you think a click is worth, even if that’s not what your average customer pays. Ọmụmaatụ, Google recommends setting your maximum CPC to $1. In addition to that, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

Okwu

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. Agbanyeghị, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Once you have your keyword list, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. Ngwá ọrụ a na-arụ ọrụ na netwọk ngosi Google, nke na-egosi mgbasa ozi na-esote ọdịnaya yiri ya. Ị nwere ike ịnwale onye nhazi isiokwu iji chọta isiokwu kacha mma. Ozugbo ịchọtara isiokwu masịrị gị, ị nwere ike iji ya na mkpọsa Adwords gị.

Mgbe ị na-ahọrọ isiokwu, buru n'uche n'uche. Dị ka ọmụmaatụ, ị chọrọ ka ndị mmadụ pịa mgbasa ozi gị n'ihi na ha na-achọ ngwọta maka nsogbu. Agbanyeghị, nke a nwere ike ọ gaghị abụ ikpe mgbe ndị mmadụ na-achọ n'èzí nke ngwa nchọta, ọmụmaatụ. Ha nwere ike na-achọgharị na ịntanetị ma ọ bụ na-achọ agụmakwụkwọ. Ịhọrọ mkpụrụokwu dakọtara nkebiokwu na-enye gị ikike kachasị n'imefu ego yana lekwasị anya na ndị ahịa. Ọ na-ahụkwa na mgbasa ozi gị ga-apụta naanị maka ndị ahịa na-achọ nkebi ahịrịokwu ahụ.

Mgbe ị na-ahọrọ isiokwu, cheta na ọ bụghị mkpụrụokwu niile ka ekepụtara nhata. Ebe ụfọdụ nwere ike iyi ndị maara ihe na mbụ, ụfọdụ adịghị. A search for “wifi password” indicates that people are looking for a wifi password, ọ bụghị ngwaahịa ma ọ bụ ọrụ akọwapụtara. Ọmụmaatụ, onye na-achọ okwuntughe WiFi nwere ike ịpụ na wifi onye ọzọ, ma ị gaghị achọ ịkpọsa ngwaahịa gị na wifi ha!

Bids

You can adjust your bids on Adwords based on your results. Google nwere atụmatụ arụnyere n'ime nke ga-enyere gị aka ikpebi ego ole ị ga-enye aha na mkpụrụokwu akọwapụtara. Ị nwere ike iji ngwá ọrụ a tụọ CPC na ọnọdụ maka ọnụ ahịa dị iche iche. Ọnụ ego ị kwadoro nwekwara ike dabere na mmefu ego ị debere maka mgbasa ozi ahịa gị. Edepụtara n'okpuru bụ ụfọdụ ndụmọdụ iji mezie nkwado Adwords gị iji bulie nsonaazụ gị.

Mara ndị na-ege gị ntị. Site na iji ndị ahịa, ị nwere ike iji AdWords tụọ ndị na-ege gị ntị nke ọma. Dị ka ọmụmaatụ, ị nwere ike ịhụ oge ọrụ na oge njem ha. Ọzọkwa, ị nwere ike ịma ogologo oge ha na-anọ n'ọrụ ma ọ bụ ntụrụndụ. Site n'ịmara ihe ndị a, ị nwere ike ịhazi atụmatụ gị iji gosipụta usoro ndị na-ege gị ntị lekwasịrị anya. Nke a bara uru karịsịa ma ọ bụrụ na ị na-eche ndị ahịa nwere ike ịzụta ngwaahịa na ọrụ metụtara otu ụlọ ọrụ.

Chọpụta ụdị mgbasa ozi ndị ọrụ na-achọ. Ọmụmaatụ, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. Agbanyeghị, onye na-achọ otu ajụjụ ahụ na ngwaọrụ mkpanaka ha nwekwara ike na-achọ akụkụ igwe kwụ otu ebe n'ịntanetị. Ndị mgbasa ozi chọrọ iru ndị njem kwesịrị ilekwasị anya na ngwaọrụ mkpanaka kama desktọpụ ma ọ bụ mbadamba. Ọtụtụ ndị njem nọ na ọnọdụ nyocha ma na-azụkarị ha site na desktọpụ ma ọ bụ mbadamba nkume ha.

Keywords kpọmkwem kpọmkwem maka azụmahịa na ngwaahịa gị, yabụ ị nwere ike ịme ụfọdụ ịkọ nkọ mgbe ị na-ahazi mbido mbụ gị, mana ị ga-enwe ike ịhazigharị ha ozugbo ị nwetara stats gị. Ị nwere ike ịgbaso ntụzịaka ntinye okwu iji tọọ mbido mbụ gị wee mezie ya n'ime izu ole na ole mbụ mgbe ịmechara akaụntụ gị.. Ị nwere ike ịhazigharị ntinye isiokwu gị mgbe ị chọpụtachara mmefu ego gị na ndị na-ege ntị lekwasịrị anya.

Dabere n'ókè nke mmefu ego gị, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. Agbanyeghị, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

Nchọgharị ntụgharị

You can use AdWords conversion tracking to see how many of your ads are converting. Na-emekarị, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 ụbọchị, then you should be able to pass the same revenue into both conversion codes. Mana ọnụọgụ mgbanwe ga-adị iche dabere n'ụdị njirimara ị na-eji.

Ntụgharị anọghị naanị otu onye ahịa, ya mere ọ ga-ekwe omume iji uru dị iche iche maka nke ọ bụla. Ọtụtụ mgbe, A na-eji ụkpụrụ ndị a tụọ ROI na mgbasa ozi mgbasa ozi ọ bụla. Ị nwere ike iji ụkpụrụ dị iche iche maka ọnụahịa ọnụahịa dị iche iche na ụdị ntụgharị. Ekwesịrị itinye uru ntụgharị n'ime mpaghara kwekọrọ. Agbanyeghị, ị nwere ike iji otu uru ntụgharị maka mgbasa ozi gị niile iji jide n'aka na ị nwere ike tụọ ROI nke mgbasa ozi ọ bụla..

Mgbe ị na-edozi ntụgharị webụsaịtị ma ọ bụ oku na saịtị, pịa taabụ Ntọala di elu. Nke a ga-egosipụta kọlụm clicks agbanwere. Ị nwekwara ike ịlele data ntụgharị n'ọtụtụ ọkwa, gụnyere Mgbasa Ozi, Otu mgbasa ozi, Mgbasa ozi, na isiokwu. Ị nwekwara ike iji data ntugharị ntụgharị iji chọpụta ụdị mgbasa ozi kacha dị irè maka ịmepụta ntụgharị. Site na nyochaa mgbanwe gị, ị ga-enwe foto ziri ezi nke arụmọrụ mgbasa ozi gị wee jiri ya dịka ntuziaka maka ide mgbasa ozi n'ọdịnihu.

Ịtọlite ​​​​ntụgharị ntụgharị AdWords dị mfe. Nzọụkwụ mbụ bụ ịhazi koodu nsochi gị. Ị nwere ike ịkọwa ntụgharị maka mgbasa ozi gị ọ bụla site na ịkọwapụta ya n'ihe gbasara ụdị ọrụ onye ọrụ mere. Ọmụmaatụ, ị nwere ike họrọ soro ntugharị dị ka ntinye ụdị kọntaktị ma ọ bụ nbudata ebook efu. Maka saịtị ecommerce, ị nwere ike ịkọwa nzụta ọ bụla dịka ntụgharị. Ozugbo ịtọlitela koodu ahụ, ị nwere ike ịmalite soro mgbasa ozi gị.

Ntugharị ntụgharị dị iche n'etiti Google Analytics na AdWords. Nchịkọta Google na-eji njirimara pịpị ikpeazụ wee na-enweta mgbanwe mgbe pịpị AdWords ikpeazụ. N'akụkụ aka nke ọzọ, Ntugharị AdWords ga-egosi mgbanwe ndị ahụ ọbụlagodi na ị nwere ụdị mmekọrịta ndị ọzọ gị na onye ọrụ tupu ha erute ibe gị.. Mana usoro a nwere ike ọ gaghị adị mma maka azụmahịa gị. N'ihi ya, ị ga-eji ntughari ntụgharị AdWords ma ọ bụrụ na ị nwere ọtụtụ ọwa ahịa n'ịntanetị.