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Enwere usoro ụfọdụ ị kwesịrị ịgbaso mgbe ị na-eji Adwords. These include Competitive bidding model, Nchọgharị ntụgharị, na mkpụrụokwu ọjọọ. Nke a bụ ụfọdụ ọmụmaatụ otu esi eji AdWords maka uru gị. Ozugbo ị ghọtara ihe ndị a, ọ bụ oge ịme mgbasa ozi mbụ gị. Na paragraf ndị a, Aga m atụgharị uche n'ụfọdụ isiokwu dị mkpa ị kwesịrị ịma. Ị nwekwara ike ịchọ ịlele njikọ dị n'okpuru ka ị mụtakwuo.
Whether you run your own PPC campaign on Facebook, Nke a gụnyere nhọrọ nke isiokwu, ma ọ bụ nyiwe mgbasa ozi akwụ ụgwọ ndị ọzọ, ịghọta ego ole mgbasa ozi gị na-eri dị oke mkpa maka imefu ahịa nke ọma. Ọnụ otu ọpịpị, ma ọ bụ CPC maka mkpụmkpụ, na-ezo aka na ego onye mgbasa ozi ga-akwụ maka ọpịpị ọ bụla na mgbasa ozi. Ọnụ ego otu ọpịpị bụ ụzọ magburu onwe ya iji tụọ arụmọrụ mkpọsa gị, dị ka ọ na-eme ka ị mara kpọmkwem ego mgbasa ozi gị na-eri gị mgbe ndị mmadụ n'otu n'otu pịa ha.
Ihe dị iche iche na-emetụta ọnụ ahịa gị kwa pịa, gụnyere akara ngosi, mkpa isiokwu, na ọdịda peeji mkpa. Mgbe ihe atọ ahụ jikọtara nke ọma, nke CTR (pịa-site ọnụego) nwere ike ịdị elu. CTR dị elu pụtara mgbasa ozi gị bara uru ma na-adọta ndị ọbịa. Ịbawanye CTR pụtara mgbasa ozi gị bara uru karịa onye na-achọ ya, na ọ ga-ebelata ọnụ ahịa gị n'ozuzu kwa pịa. Agbanyeghị, CTR dị elu abụghị mgbe niile akara kacha mma.
Ọnụ ego ọ bụla n'otu pịa dị iche dabere n'ụdị ụlọ ọrụ, ngwaahịa, na ndị na-ege ntị lekwasịrị anya. N'ikwu okwu n'ozuzu, CPC maka Adwords dị n'etiti $1 na $2 na netwọk ọchụchọ, na n'okpuru $1 maka netwọk ngosi. Isi okwu dị oke ọnụ ga-eri karịa $50 kwa pịa, ma na-abụkarị n'ụlọ ọrụ na-asọmpi nke ukwuu nwere ọnụ ahịa ndụ ndị ahịa dị elu. Agbanyeghị, nnukwu ndị na-ere ahịa nwere ike imefu $50 nde ma ọ bụ karịa kwa afọ na Adwords.
Na CPC, ị nwere ike tinye mgbasa ozi gị na webụsaịtị, and track the visitors’ entire journey on your site. AdWords bụ ọkpụkpụ azụ nke ndị na-ere ahịa e-azụmahịa, na-etinye ngwaahịa gị n'ihu ndị na-azụ ahịa na-achọsi ike maka ngwaahịa ma ọ bụ ọrụ yiri nke gị. Site na ịchaji maka ọpịpị, CPC nwere ike inyere gị aka ịkpata $2 maka onye ọ bụla $1 nọrọ. Ị nwere ike iji ngwá ọrụ ndị a iji kwalite azụmahịa gị ka ị na-abawanye uru n'otu oge.
A competitive bidding model for Google Adwords is used for determining the highest cost per click. Ụdị a dịgasị iche dabere na ebumnuche nke mgbasa ozi mgbasa ozi. Mgbasa ozi dị ọnụ ala nwere ike ọ gaghị ebute oke mmasị, ya mere ndị mgbasa ozi nwere ike ịtụle iji ike na-achọ isi okwu dị elu. Agbanyeghị, Ntinye aka ike nwere ike ibute ọnụ ahịa dị elu kwa ọpịpị, ya mere ọ ka mma izere ya ma ọ bụrụ na ọ ga-ekwe omume.
Atụmatụ kachasị mfe ịgbaso bụ ịbawanye ngbanwe. Na atụmatụ a, ndị mgbasa ozi na-edobe mmefu ego kachasị kwa ụbọchị wee hapụ Google ka o mee ntinye ahụ. Site n'ịkwalite mgbanwe, ha nwere ike nwetakwu okporo ụzọ maka ego ha. Tupu ịme mkpebi ọ bụla, Otú ọ dị, ọ dị mkpa iji soro ROI ma chọpụta ma ọ bụrụ na ị na-emewanye mgbanwe na-emepụta ahịa bara uru. Ozugbo emechara nke a, ndị mgbasa ozi nwere ike ịhazigharị ụgwọ ha n'otu aka ahụ. Ọ bụ ezie na enwere ọtụtụ atụmatụ enwere ike, ihe nlereanya a kacha dị irè maka obere azụmaahịa na ọkara.
Enwere ike ijikọ ntinye akwụkwọ CPC na ndị na-eme mgbanwe, nke na-eburu n'uche akara ngosi dị iche iche. Ihe nlereanya a bara uru karịsịa maka obere azụmaahịa nwere ọnụego ngbanwe dị ala, ebe ọ bụ na ọtụtụ ntugharị ha na-edu, na àgwà nke ụzọ ndị a dịgasị iche iche. Ọ bụghị ihe niile na-eduga na-atụgharị na ndị ahịa na-akwụ ụgwọ, mana ọ bụrụ na ị kọwapụta ụzọ dị ka omume ntụgharị, Google ga-emeso ha dị ka otu ihe ahụ, n'agbanyeghị àgwà.
Ụdị ịgba akwụkwọ CPC akwụkwọ ntuziaka bụ atụmatụ ndabara maka ndị mbido, ma ọ nwere ike na-ewe oge ma sie ike ịmụta. Ị ga-achọkwa ịtọ ntọala maka otu dị iche iche na ntinye. ECPC nwere ike inye aka chịkwaa mmefu ego yana mezie nzụpụta dịka enwere ike ịtụgharị. Enwekwara nhọrọ akpaghị aka maka ntinye aka CPC, nke bụ usoro kachasị ewu ewu. Enwere ụdị atọ bụ isi nke ụdị ịgba ụgwọ: Ntinye aka CPC n'aka, ECPC, na ECPC.
Without Adwords conversion tracking, you’re flushing money down the toilet. Running your ads while you wait for a third party to implement tracking code is just a waste of money. Only after you have the conversion tracking code implemented can you begin to see real data from your ads. So what are the steps to implement conversion tracking? Gụkwuo ka ịmụtakwu ihe. And remember: if it’s not working, you’re not doing your job properly.
Mbụ, you must define a conversion. Conversions should be actions that show that a person was interested in your website and purchased something. These actions can range from a contact form submission to a free ebook download. Nhọrọ, if you have an ecommerce site, you may want to define any purchase as a conversion. Once you’ve defined a conversion, you’ll need to set up a tracking code.
Osote, you need to implement Google Tag Manager on your website. This will require you to add a snippet of JavaScript code to your site’s HTML code. Once you’ve done that, you can create a new Tag. In the Tag Manager, you’ll see a list of all the different types of tags available for your site. Click the Google AdWords tag and fill out the necessary information.
Once you’ve done that, you can install the conversion tracking code onto your website. Mgbe ahụ, you can view your conversions on various levels. Otu mgbasa ozi, Mgbasa ozi, and Keyword level data will be displayed in a conversion tracking interface. Conversion tracking will help you identify which ad copy is most effective. You can also use this information to guide the writing of future ads. The conversion tracking code will also allow you to base your bids on your keywords based on how well they convert.
To optimize your search engine optimization, use negative keywords in your ad campaigns. These are terms that your users do not want to see, but are semantically related to your product or service. Using irrelevant keywords can lead to disappointing experiences for your users. Ọmụmaatụ, if someone searches for “red flowers,” your ad will not show up. N'otu aka ahụ, if someone searches for “red roses,” your ad will be shown.
You can also use tools to find common misspellings. Ị nwere ike ime nke a site n'ịgbapụta ihe site na ajụjụ ọchụchọ ndị dị ndụ iji chọpụta ihe ndị mmadụ na-asụpekarị mkpụrụokwu. Ngwá ọrụ ụfọdụ nwere ike ibupụ ndepụta nke mpe mpe mpe mpe mpe akwa, na-ahapụ gị ka ị chọọ ndị a na ịpị. Ozugbo ị nwere ndepụta nke mpe mpe mpe akwa, ị nwere ike itinye ha na mgbasa ozi mgbasa ozi gị n'ime egwuregwu nkebiokwu, kpọmkwem egwuregwu, ma ọ bụ nnukwu egwuregwu adịghị mma.
Keywords na-adịghị mma na Adwords nwere ike ibelata mmefu mgbasa ozi efu site n'ịhụ na mgbasa ozi gị ga-apụta naanị nye ndị na-achọ ihe ị na-ere.. Ngwa ndị a na-arụ ọrụ nke ukwuu n'iwepụ mmefu mgbasa ozi na-emebi emebi yana ịba ụba na ntinye ego. Ọ bụrụ na ịmaghị maka ụzọ kacha mma isi jiri mkpụrụokwu na-adịghị mma na mkpọsa Adwords gị, ị nwere ike ịgụ akụkọ Derek Hooker na isiokwu ahụ.
While negative keywords don’t trigger ads, they can increase the relevance of your campaigns. Ọmụmaatụ, if you sell climbing gear, your ad will not be displayed to people looking for climbing equipment. This is because the people searching for that specific item don’t match your target market’s profile. Ya mere, a negative keyword can improve your campaigns. Agbanyeghị, it’s important to be consistent. In the Adwords manual, you can change your negative keywords whenever necessary.
You can now target your ads based on the type of device that someone is using. Ọmụmaatụ, if you’re a business, you might want to target ads to people who use their mobile devices. Agbanyeghị, if you want to reach mobile users and improve conversion rates, you should know the device type they use. That way, you can better tailor your ad content and messaging to the type of device that they use.
As mobile users continue to grow in number, cross-device targeting will become more important to marketers. By paying attention to user behavior across devices, you can understand where customers are in the buying process and allocate micro-conversions accordingly. With this information, you’ll be able to build more effective campaigns and provide seamless experiences for your customers. Ya mere, the next time you plan to target mobile users, be sure to consider cross-device targeting.
If you’re targeting users of tablets, you’ll want to use device targeting in Adwords. Ụzọ a, your ads will be more relevant to those users who use tablets. Google is rolling out device targeting options in the coming weeks, na ọ ga-agwa gị mgbe ọ dị. Nke a ga-abawanye ụgwọ mgbasa ozi mkpanaka gị ma nye gị ohere ịhazi mgbasa ozi gị ka o lekwasịrị anya ndị nwere ike iji ngwaọrụ mbadamba ihe gị..
Na Google Adwords, ezubere iche site na ngwaọrụ bụ nzọụkwụ dị mkpa na mgbasa ozi Google ọ bụla. Enweghị ebumnuche ngwaọrụ kwesịrị ekwesị, ị nwere ike mechaa na-eche echiche na-ezighi ezi gbasara mkpali ndị ahịa gị. Ya mere, ọ dị mkpa ịghọta usoro a. Ị nwere ike kewaa ọdịnaya gị na mkpọsa ọchụchọ wee mee mkpọsa dị irè karị site n'ịtụle ngwaọrụ nke ndị ọrụ. Ma olee otu ị ga-esi tọọ ebumnuche ngwaọrụ? Nke a bụ otu ị ga-esi mee ya.
