Ntọala Adwords – Otu esi enweta ihe kacha mma na mkpọsa Adwords gị

Enwere ihe ole na ole ị ga-aghọta gbasara Adwords – Nnyocha isiokwu, Ọnụ otu ọpịpị, Ogo akara, na Re-ezubere iche. Ozugbo ị ghọtara echiche ndị a, ị ga-enwe ike nweta ihe kacha mma na mgbasa ozi mgbasa ozi gị. Nzọụkwụ mbụ bụ ịtọlite ​​akara ngosi maka mkpụrụokwu gị. Akara Ogo bụ uru ọnụọgụgụ na-atụ etu mgbasa ozi gị siri dị ndị na-ege gị ntị.

Nchọpụta isiokwu maka Adwords

Nnyocha isiokwu maka Adwords bụ akụkụ dị mkpa nke ịkọwapụta ahịa ebumnuche gị yana ịzụlite mgbasa ozi mgbasa ozi dị irè. Keywords na-enyere gị aka ịmata okwu ọchụchọ bara uru na nkebiokwu metụtara ya, na ha na-enyekwa nleba anya ngụkọ gbasara omume ndị ọrụ ịntanetị. Ị nwere ike iji ngwá ọrụ efu dị ka Google Adwords Keyword Tool ma ọ bụ ngwá ọrụ akwụ ụgwọ dị ka Ahrefs iji chọta ndepụta nke mkpụrụokwu nwere ike maka mgbasa ozi gị..

One of the most important steps in keyword research is understanding the intent behind the keywords. Without this understanding, you will waste your time on terms with the wrong intent. Ọmụmaatụ, searchers looking for wedding cakes in Boston will have a completely different intent than those looking for wedding cake shops near me. The former are looking for specific information, whereas the latter are more general.

Ozugbo ị nwere ndepụta nke isiokwu, you can refine the search using various options available in the lower left corner of the screen. You can select to only show relevant keywords and exclude irrelevant terms from the list. This is best done when you have a long list of terms. By choosing the right keyword phrase, you can increase the likelihood of getting customers and driving sales.

Aside from Google, ị nwekwara ike nyochaa okwu ndị a ma ama na saịtị mgbasa ozi ọha. Ọ kachasị, Twitter bụ otu n'ime isi mmalite mkpụrụokwu kacha enye ego. Njirimara hashtag na Twitterchat bụ otu n'ime ụzọ kachasị mma ịchọta mkparịta ụka dị mkpa gbasara isiokwu gị. Ị nwekwara ike iji ngwaọrụ dị ka Tweetchat na Twitterfall chọpụta ihe ndị na-ege gị ntị na-ekwu maka ya.

Ọ bụrụ na ịmara nsogbu ndị na-ege gị ntị na-eche ihu, ị nwere ike ilekwasị anya nyocha isiokwu gị na ha. Ma ị na-ede blọgụ ma ọ bụ ibe ọdịda, ị nwere ike idozi nsogbu ha site n'inye ihe ngwọta. N'agbanyeghị isiokwu, ọ dị mkpa iji hụ na ọdịnaya gị bara uru ma zere ịbụ onye na-akwagharị.

Ọnụ otu ọpịpị

Ọ bụrụ na ịchọrọ ịkpọsa na Google, ị kwesịrị ị na-atụle na-eri kwa click. A na-agbakọ CPC site na kewaa ọnụ ahịa mgbasa ozi site na ọnụọgụ ọpịpị ọ nwetara. Nọmba a nwere ike ịdịgasị iche dabere na mkpụrụokwu ị họọrọ, na asọmpi maka oghere mgbasa ozi.

Enwere ụdị isi abụọ nke ụdị CPC: dabere na ọnụ ahịa na ewepụghị ọnụ. N'ịhọrọ ụdị ọnụahịa-otu-pịa, onye mgbasa ozi ga-atụle uru nke ọpịpị ọ bụla dabere na ego ndị ọbịa ọ bụla na-enweta. Mgbasa ozi kachasị elu ga-ewepụta CPC dị ala.

CPC nwere ike ịdịgasị iche site na ụlọ ọrụ gaa na ụlọ ọrụ, na ọ kacha mma ka ịdekọ ọnụ ahịa nkezi maka ntụgharị na niche gị. Ọmụmaatụ, ụlọ ahịa akpụkpọ ụkwụ nwere ike ịnwe ọnụ ahịa dị elu kwa ntụgharị, ebe ụlọ ọrụ ego nwere ike nweta naanị 2%. Dabere na ụlọ ọrụ gị, ị kwesịkwara ileba anya na nkezi ọnụ ahịa ngwaahịa na ọrụ.

Ọnụ ego ị na-akwụ kwa pịa dabere n'ụdị ngwaahịa ị na-ere na asọmpi. Ọmụmaatụ, ọ bụrụ na ị na-ere sọks ezumike, ị nwere ike ịchọrọ ịkwụ ụgwọ karịa ụlọ ọrụ iwu na-ere $15 sọks ezumike. Agbanyeghị, ọnụ ahịa dị elu kwa ọpịpị nwere ike ọ gaghị enwe isi ma ọ bụrụ na ngwaahịa gị akwụ ụgwọ $5,000.

Ọ bụ ezie na ọnụ ahịa kwa pịa nwere ike na-atụ egwu, o kwesịghị ịbụ nsogbu. Ọ bụrụ na ị na-eji nyocha isiokwu iji kwalite mgbasa ozi gị, ị nwere ike ime ka mgbasa ozi gị dịkwuo mkpa maka ndị na-achọ ngwaahịa ma ọ bụ ọrụ ị na-enye. Ọ ga-enyere gị aka ikpebi mkpụrụokwu ziri ezi iji lekwasịrị anya na bute ọchụchọ ndị metụtara ya ụzọ. Ọnụ ego ọ na-eri kwa pịa ga-adị ebe ọ bụla site na $1 ka $2 na netwọk ngosi na netwọk ọchụchọ. A na-agbakọ ọnụ ahịa otu ọpịpị site n'ịba ụba ọnụ ahịa site na ugboro ole a pịrị mgbasa ozi.

Ị nwekwara ike ịlele nkezi CPC site na iji “Nkezi CPC” kọlụm na mkpọsa gị. Ọnụọgụ a ga-enye gị echiche zuru oke nke ego ole ị ga-emefu kwa ọpịpị na mgbasa ozi gị.

Ogo akara

Tajik’ Ọtụtụ ihe nwere ike imetụta akara ogo. Ihe ndị a gụnyere mkpa isiokwu, àgwà mgbasa ozi, na ebe aga. Ịbawanye akara ngosi nwere ike ime nnukwu mgbanwe na mkpọsa. Nke a bụ ụzọ ole na ole iji kwalite akara ogo gị. Jiri ngwaọrụ Google nyere iji kwalite mkpọsa gị.

Mbụ, bulie mgbasa ozi mgbasa ozi gị. Ka nnomi mgbasa ozi gị dị mkpa karị, nke ka mma ọ ga-arụ, ya mere, bulie ogo ogo gị. Ị nwere ike ime nke a site n'ide ihe na-adọrọ adọrọ, oyiri dabara adaba ma jiri ederede yiri ya gbaa ya gburugburu. Nke a ga-ahụ na mgbasa ozi ahụ kacha dabara na ajụjụ onye na-achọ ya.

AdWords na-enyekwa gị ohere ịlele nyocha isiokwu, nke a kọrọ na a 1-10 ọnụ ọgụgụ. Nke a na-enye gị ohere inyocha ma mkpụrụokwu gị ọ na-arụ ọrụ nke ọma. Ọ bụrụ na mkpụrụokwu gị na-emepụta obere pịa-throughs, tụlee ihichapụ mgbasa ozi ndị ahụ na ịmepụta ndị ọhụrụ. Nke a ga - enyere gị aka inweta ọkwa ka mma yana CPC dị ala.

A na-ekpebi akara ogo Google site n'ọtụtụ ihe, sitere na ogo mgbasa ozi gị ruo na mkpa ọdịnaya gị. Ọ dị iche site na akaụntụ gaa na akaụntụ yana enwere ike ikpebi ya site na mkpụrụokwu ọ bụla. Akara ogo bụ ihe ị ga-achọ ịrụ ọrụ na oge n'ihi na ọ ga-eme ka mkpọsa gị dịkwuo irè. Ị ga-akwụkwa obere ụgwọ ọ bụla mgbe ị na-abawanye akara ngosi gị.

Quality score is largely determined by the relevance of your ads and landing pages. Ads with high relevancy tend to get good quality scores. If they’re irrelevant or don’t match the user’s intent, they will get an average or below-average score. Mgbe ahụ, you’ll want to optimize your landing pages, since they affect quality score.

Na-ezubere iche

Re-targeting is the process of showing relevant ads to visitors who have previously visited your site. N'ozuzu, the ad shows itself to visitors a few days after their initial visit, and can be a valuable way to get repeat business. Agbanyeghị, it is important to remember that the display ad’s duration should be at least 30 days in order to be effective.

In order to maximize the success of a remarketing campaign, you must understand how to segment your audience. Ọmụmaatụ, ma ọ bụrụ na ebe nrụọrụ weebụ gị lekwasịrị anya ndị ahịa site na otu igwe mmadụ, ị nwere ike họrọ iji mgbasa ozi yiri ya tụọ ha dabere na mmasị na mmasị ha. Ozugbo ị mepụtara ngalaba ndị na-ege gị ntị, ị nwere ike họrọ usoro mgbasa ozi maka mgbasa ozi remarketing gị. Maka nke a, Google na-enye ụdị ọnụahịa atọ dị iche iche: Ọnụ otu puku ihe ngosi (CPM), Ọnụ kwa Pịa (CPC) na Ọnụ kwa nnweta (CPA).

Ntugharị ọzọ nwekwara ike ịbụ ụzọ dị mma isi jiri ngwaahịa na ọrụ gị tụọ ndị na-ege ntị ọhụrụ. Dị ka ọmụmaatụ, ma ọ bụrụ na ị na-adịbeghị anya ulo oru ọhụrụ akara ọla, ị nwere ike iji retargeting webata mkpokọta ọhụrụ gị. Ị nwekwara ike iji re-ezubere iche iji zụọ ahịa nye ndị ọbịa hapụrụ saịtị gị na-azụghị ihe ọ bụla.

Edozigharị ọrụ site na iji teknụzụ dabere kuki. Teknụzụ a na-enye ohere ka ụlọ ọrụ soro ndị na-ege ha ntị na-amaghị aha wee ziga ha mgbasa ozi dị mkpa dabere na mmasị ha. Ọ na-enyekwa ha ohere iji akụkọ ihe nchọgharị wee jiri mgbasa ozi dabara adaba lekwasị ndị na-ege ha ntị anya. N'ihi ya, mkpọsa retargeting na-ebute mmetụta dị mma na ọtụtụ ndị ọrụ.

Mgbasa mgbasa ozi ọzọ na-enyere gị aka ime ka ndị ahịa nwee ike ịnye ika gị ohere ọzọ ma megharịa ndị ahịa dị adị. Ọ bụkwa nnukwu ụzọ ichetara ndị nwere ike ịpụ na webụsaịtị gị. Ọ bụrụ na ndị ọbịa gị na-ahapụ weebụsaịtị gị n'emeghị ihe ọ bụla, Mgbasa mgbasa ozi ọzọ ga-enye gị ohere ịkpọtụrụ ha ọzọ.

Keywords adịghị mma

Iji mkpụrụokwu ndị na-adịghị mma na mgbasa ozi Adwords gị nwere ike inyere gị aka ịzenarị ọpịpị na-achọghị site na ibelata ọnụ ọgụgụ clickthroughs na-adịghị agbanwe agbanwe.. You can add negative keywords to different levels, including the campaign as a whole or specific ad groups. Agbanyeghị, it is important to choose the right level for your campaign, as adding negative keywords at the wrong level can mess up your campaign. By blocking generic terms like “ninja ikuku fryer”, you can make your ads more specific and save money.

The first step in creating a list of negative keywords is to check your search terms report. This will let you know which search terms are actually relevant to your business. You can also use the report to refine your keywords. If you notice a high number of non-relevant keywords, you can add them to your AdWords negative keywords list.

Adding negative keywords is not as complicated as you may think. You can follow Google’s official tutorial to make sure you’re using the best method for adding negative keywords to your Adwords campaign. Once you’ve done so, you’ll be able to streamline your traffic and reduce wasteful ad spend.

Negative keywords are also useful for capturing leads and preventing ads from being shown to irrelevant searches. Ọmụmaatụ, if your business sells dog toys, you can include negative keywords for dog-related searches. Site na iji mkpụrụokwu na-adịghị mma, Google won’t match broad match keywords to dog-related searches.

Adding negative keywords to your campaign is very similar to adding positive ones. The only difference is that negative keywords are added with a minus sign (-). By adding negative keywords to your campaign, you can block specific search terms. Ọmụmaatụ, iji egwuregwu na-adịghị mma maka akpụkpọ ụkwụ ga-egbochi mgbasa ozi gị igosipụta maka ọchụchọ nwere nkebi ahịrịokwu ahụ “akpụkpọ ụkwụ na-agba ọsọ .” Agbanyeghị, nke a apụtaghị na ị gaghị enweta ụfọdụ nsonaazụ ọchụchọ maka okwu ndị ọzọ metụtara ya.