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Tupu ịmalite mgbasa ozi na Google, ị kwesịrị ịma ihe ị na-abanye onwe gị. Here are a few things to keep in mind: Ụdị egwuregwu, Ogo akara, Ọnụ ego, na Retargeting. Ozugbo ị ghọtara ihe ndị a, you will be able to plan a more efficient Adwords campaign. And once you’ve mastered all of this, you’re ready to begin! Agbanyeghị, before you do that, you should do some research on your keywords.
There are many factors that determine how much money you should spend on Adwords. Ọmụmaatụ, what is the average cost per click? The cost of goods sold (COGS) includes production and ad spend. You’ll have to determine how much money you spent on advertising in order to get a return on your investment. Mgbe ahụ ị nwere ike iji ụgwọ ndị ahụ tụnyere ego ị nwetara site na mgbasa ozi AdWords wee chọpụta nke mkpụrụokwu kacha baa uru.
Ọnụ ego ọ bụla ọ pịa (CPC) dịgasị iche iche dabere na isi okwu na ụlọ ọrụ. Ụdị CPC dị gburugburu $2.32 na netwọk ọchụchọ na $0.58 na netwọk ngosi. Maka ozi ndị ọzọ, hụ akụkọ metrik AdWords a. Otu ụzọ ị ga-esi belata CPC gị bụ iji akara dị elu tụọ mkpụrụokwu isi. Keywords Score dị elu na-enweta ntinye ka mma na ibe, na-echekwa gị ego na ịhụ na mgbasa ozi gị pụtara na ibe ndị ziri ezi.
Ị nwere ike ịhazigharị ntinye aka gị maka otu isiokwu ma ọ bụrụ na ị maara nke kacha mma. N'aka nke ọzọ, ị nwere ike ibelata ọnụ ahịa gị na mkpụrụokwu ndị na-adịghị arụpụta nsonaazụ. Buru n'uche na ụfọdụ mkpụrụokwu na-eri karịa ndị ọzọ, na ị kwesịrị ị na-enyocha mgbe niile ma mezie atụmatụ gị n'otu aka ahụ. As a business owner, you should be aware of changes in Adwords pricing and be ready to adapt accordingly. Once you learn which keywords work well for your website, you can maximize your revenue and cut your CPCs to get the best ROI.
A CPC campaign is the most commonly used method. It’s the most common method and costs less than a hundred cents per click. Agbanyeghị, the cost for each click is different from the cost of impressions. Ọ bụrụ na ịchọrọ ịma ọnụ ahịa mgbasa ozi mgbasa ozi gị, ị nwere ike iji onye nhazi okwu iji nweta atụmatụ nke ọnụ ahịa gị kwa ọpịpị. Ụzọ a, ị ga-ama kpọmkwem ego ole ị ga-akwụ maka ọpịpị ọ bụla na mmetụta ole ị na-enweta.
If you want to increase the number of conversions and spend less money on your ads, ị kwesịrị ị na-atụgharị okwu gị n'ime ụdị egwuregwu dị iche iche. Na Adwords, A na-eme nke a site na ikewa mgbasa ozi dịka ụdị egwuregwu si dị. Site na ịhọrọ ụdị egwuregwu kwesịrị ekwesị, ị ga-enwe ike iru ndị na-ege gị ntị ma zere imefusị ego na ịpị na-adịghị mkpa. Maka ebumnuche a, ị kwesịrị iji ngwa okwu okwu efu iji chọpụta ndị na-ege gị ntị wee kewaa mgbasa ozi gị n'otu aka ahụ.
Kpọmkwem Match bụ nke ezubere iche maka egwuregwu mkpụrụokwu niile, ma na-achọ ka mkpụrụokwu isiokwu bụrụ kpọmkwem. Agbanyeghị, ị nwere ike itinye usoro ọzọ na ajụjụ gị ma ọ dị mkpa. Kpọmkwem Match bụ nhọrọ kacha mma maka ndị mgbasa ozi chọrọ ịnyagharị mgbanwe site na igosi naanị mgbasa ozi dabara na mkpụrụokwu ha na-elekwasị anya.. Kpọmkwem egwuregwu nwekwara ọnụego ọpịpị dị elu. Agbanyeghị, ọ dị mkpa ịghọta na iji kpọmkwem ọkụ nwere ike ọ gaghị abụ nhọrọ kacha mma maka azụmahịa ọ bụla.
Ọ bụrụ na ịchọrọ ịgbasa ụfọdụ mkpụrụokwu, mgbe ahụ, ị nwere ike iji mkpụrụokwu megharịrị sara mbara. Ndị a dị mfe iji wee gwa Google ka o gosi mgbasa ozi gị maka ụfọdụ mkpụrụokwu ma ọ bụ akpaokwu. Isi okwu nwere ike ịbụ n'usoro ọ bụla. Ị nwere ike tinye okwu ndị a site na iji akara gbakwunyere (+) tupu okwu ọ bụla. Enwere ike iji usoro mkpụrụokwu megharịrị sara mbara maka nkebiokwu. Mgbasa ozi zuru oke bụ ọkachamara na mgbasa ozi AdWords PPC maka ụlọ ọrụ nta na ọkara.
Egwuregwu sara mbara na nke ziri ezi bụ ụdị egwuregwu kachasị ewu ewu, mana enwerekwa nso variants. Ụdị egwuregwu sara mbara na-agụnye mkpọmkpọ okwu niile nwere ike ime, ebe ụdị kpọmkwem na-enye gị ohere ịchọta ọchụchọ ndị metụtara ya. Ị nwekwara ike wepu ụdị dị nso site na ịgbakwunye mkpụrụokwu na-adịghị mma. Agbanyeghị, nke a abụghị omume dị mma n'ihi na ọ nwere ike belata ọnụ ọgụgụ nke clicks. Ụdị egwuregwu sara mbara bụ nhọrọ kacha mma maka ndị mgbasa ozi chọrọ ịgbado usoro okwu ụfọdụ.
Retargeting is a form of online advertising that allows marketers to show targeted ads to past visitors of a website. Usoro mbugharị ahịa na-arụ ọrụ site na idobe koodu nsochi na ibe weebụ wee mee ka mgbasa ozi ahụ gosi onye ọbịa gara aga.. Nsonaazụ nke ụdị remarketing a dị ịrịba ama. E gosiputara na ọ na-abawanye ahịa site na ruo 70% mgbe ndị mmadụ gara na webụsaịtị na-azụghị ihe ọ bụla na-azụta ihe site na mgbasa ozi remarketing.
Ọ bụrụ na emeghị ka ebe nrụọrụ weebụ gị dị mma maka ịmalitegharị, ị gaghị enwe ike ịhụ nsonaazụ ọ bụla. Ọ bụrụ na mgbasa ozi remarket gị anaghị arụ ọrụ, ị nwere ike ịchọrọ ndụmọdụ nke ụlọ ọrụ njikwa Google Adwords. Ha ga-enyere gị aka ịtọ mkpọsa mweghachi nke ọma. Ntọala ziri ezi ga-eme nnukwu mgbanwe na arụmọrụ. Ozugbo ị nwere ntọala ziri ezi, ị nwere ike iji retargeting lekwasịrị ndị na-azụ ahịa anya n'ofe netwọkụ mmekọrịta dị iche iche.
Ka ịtọlite mgbasa ozi na-atụgharị, ị ga-ebu ụzọ melite Google Analytics. The retargeting code will track cookies, which are small files automatically stored on a user’s browser. Google Ads will be alerted to display advertisements to a specific site visitor based on their previous browsing history. Retargeting with Adwords can be a great way to improve your online marketing strategy.
Retargeting with Adwords can be effective for social media channels, particularly Facebook. It can also be an effective way to build a Twitter following. Cheta, gafere 75% of users on Twitter are on mobile devices. Your ads should be mobile-friendly to maximize your chances of capturing your audience’s attention. Retargeting with Adwords can help you convert these users into customers. Ya mere, start retargeting with Adwords to boost your revenue.
There are many ways to improve your Quality Score in Google Adwords. While there is no one magic solution, there are many ways to improve your score. The first step is to log in to your account and navigate to the keyword display panel. Once there, you can see the quality scores for your active ad groups. Mgbe ahụ, you can start making changes to improve your score. Mgbe izu ole na ole gachara, ị kwesịrị ịhụ nnukwu ọdịiche.
A na-agbakọ akara ogo maka mgbasa ozi gị site n'ịtụle ihe atọ: mkpa, mgbasa ozi okike, na ahụmahụ ihu ọdịda. Ọbụna mgbe ị na-eji otu mkpụrụokwu, Ogo ogo ga-adịgasị iche n'etiti otu mgbasa ozi. Ọmụmaatụ, ọ bụrụ na ị nwere azụmahịa mgbazinye ụlọ bounce, you might use the keyword “jumper castles” to target potential customers who search for bounce houses. Nke ahụ ga-eme ka ogo ogo gị dịkwuo mma ma ọ bụrụ na mgbasa ozi gị dị mkpa ma na-amasị ndị ọrụ nke ngwaọrụ niile.
I kwesịkwara ịma na ogo ogo maka otu mgbasa ozi akọwapụtara dabere na ogo isiokwu. Ihe a nwere ike imetụta ọnụ ahịa gị kwa pịa (CPC) na pịa-site ọnụego (CTR). Mgbasa ozi Google na-ebutekwa ịdịmma nke otu mgbasa ozi. N'ihi ya, ọ bụrụ na otu isiokwu nwere akara dị elu, O yikarịrị ka ọ ga-adị mma na nsonaazụ ọchụchọ Google. Ọ bụrụ na ị na-eme atụmatụ ịme mkpọsa mgbasa ozi maka otu isiokwu, ọ ga-enwe akara ogo dị mma karịa ma ọ bụrụ na ị na-eji okwu ọnụ.
Mgbe ị na-enyocha mgbasa ozi mgbasa ozi gị, ṅaa ntị nke ọma na CTR. CTR dị elu bụ ezigbo akara. Mgbasa ozi nwere CTR dị elu ga-enweta ọpịpị ọzọ, si otú ahụ na-abawanye CPC gị. Agbanyeghị, buru n'uche na CTR ga-emetụta ihe ndị ọzọ dị ka ọnọdụ mpaghara. Na mgbakwunye, ịkwesịrị ijide n'aka na mkpụrụokwu gị dabara na ibe mgbasa ozi na ibe ọdịda gị. Ịbawanye CTR gị nwere ike inyere akara ogo gị aka, mana ọ ga-abawanye ọnụ ahịa-kwa-pịa (CPC).
Keyword research is the process of identifying the right keywords for your website or advertisement campaign. Enwere ọtụtụ ụzọ isi mee nyocha isiokwu. Ebumnuche bụ isi bụ iwere echiche wee chọpụta mkpụrụokwu ndị nwere ike ịmepụta okporo ụzọ. A na-ahọrọ mkpụrụokwu site na uru na ohere iji nweta okporo ụzọ. Nnyocha isiokwu na-enyere gị aka ịmepụta ọdịnaya ziri ezi na usoro mgbasa ozi iji dọta ndị ahịa nwere ike. Iji malite, jiri ngwa okwu Google chọpụta nke mkpụrụokwu na-ewu ewu.
Ọ bụ ezie na ọ nwere ike iwe oge na mgbalị, nyocha isiokwu dị oke mkpa maka ịga nke ọma mkpọsa AdWords gị. Enweghị nyocha isiokwu kwesịrị ekwesị, mkpọsa gị nwere ike ịda ma ọ bụ na-efu gị ahịa. Edepụtara n'okpuru bụ ụfọdụ ndụmọdụ iji malite gị:
Jiri Google Keyword Planner. Ngwa a na-egosi gị olu ọchụchọ kwa ọnwa. Dị ka ọmụmaatụ, ọ bụrụ na ịchọrọ ịdọta okporo ụzọ n'oge okpomọkụ, ị kwesịrị ị lekwasịrị anya mkpụrụokwu ndị a na-achọsi ike na oge a. Ọzọkwa, tụlee ịmachi ọchụchọ gị n'otu oge, such as between May and August. Once you know which keywords are profitable, you can use the AdWords tool to find related keywords. This tool will generate hundreds of related keywords based on your keyword constraints.
When choosing keywords, determine your website’s goal. Do your research to determine your target audience and the search intent of your target market. Ị nwekwara ike ịchọ ịtụle ka webụsaịtị gị si metụta mkpụrụokwu ndị a. Enwere ngwaahịa ma ọ bụ ọrụ nwere okwu ndị yiri ya? Ha nwere oke ọchụchọ? Kedu ihe ndị mmadụ na-achọ mgbe ha na-achọ ngwaahịa ma ọ bụ ọrụ ụfọdụ? Olu ọchụchọ dị elu bụ ezigbo akara. Ọ bụrụ na ọ bụghị, gbalịa ịchọta isiokwu niche karịa ka ị ga-ezubere.
