Month: Jiyè 2022

Ou ka tande pale de Google Adwords, platfòm piblisite a soti nan Google. Men, èske w konnen kijan pou itilize li pou maksimize pwofi ou? Èske li vo li pou demaraj? Men kèk konsèy. Sa a se yon gwo zouti pou mache dijital, espesyalman demaraj. Men, li ka chè. Li pou aprann plis sou zouti pwisan sa a. Lis anba a se kèk nan avantaj ak dezavantaj li yo. Kit se pou demaraj ou oswa pou yon biznis etabli, Adwords gen avantaj ak dezavantaj li yo.

Google Adwords se platfòm piblisite Google la

Pandan ke li pa sekrè ke Google se yon gwo jwè nan espas piblisite a, se pa tout moun konnen ki jan yo sèvi ak zouti konpayi an efektivman. Atik sa a gade nan divès fason ou ka fè pi plis nan zouti piblisite Google yo. Si ou nouvo nan Google AdWords, isit la se yon revizyon rapid sou sa ki enkli. Yon fwa ou te aprann sou zouti yo, w ap gen yon pi bon lide sou fason pou maksimize siksè biznis ou.

Google AdWords travay tankou yon vann piblik kote biznis yo òf pou plasman nan rezilta motè rechèch la. Sistèm sa a ede konpayi yo jwenn bon jan kalite, trafik ki enpòtan. Piblisite yo chwazi yon bidjè ak espesifikasyon sib, epi li ka ajoute yon nimewo telefòn oswa lyen nan paj prensipal yon sit entènèt. Pa egzanp, Ann sipoze ke yon itilizatè ap chèche “soulye wouj.” Yo wè plizyè anons ki soti nan konpayi diferan. Chak piblisite peye yon pri sèten pou plasman anons la.

Lè w ap chwazi bon kalite kanpay, li enpòtan pou konsidere pri a pou chak klike. Sa a se kantite lajan ou peye pou chak mil enpresyon anons. Ou kapab tou itilize pri pou chak angajman, ki vle di ou peye pou chak fwa yon moun klike sou anons ou epi konplete yon aksyon espesifik. Gen twa kalite kanpay ak Google Ads: rechèch anons, montre anons, ak anons videyo. Anons rechèch yo prezante tèks, imaj, ak kontni videyo. Yo parèt sou paj wèb nan rezo ekspozisyon Google la. Videyo yo se anons kout, anjeneral sis a 15 segonn, epi parèt sou YouTube.

Fason Google Ads travay la baze sou yon peman pou chak klik (PPC) modèl. Piblisite yo vize mo kle espesifik nan Google epi fè òf pou mo kle sa yo. Yo fè konpetisyon pou mo kle sa yo ak lòt mache. Kantite òf yo anjeneral baze sou yon òf maksimòm. Plis òf la pi wo, pi bon an plasman. Plis plas anons yon biznis resevwa, pi ba pri a pou chak klike.

Yo nan lòd yo maksimize efikasite nan Google Ads, li esansyèl pou konprann ki jan yo Customize anons. Anons yo ka parèt sou paj rezilta rechèch la, sou paj wèb nan Rezo Display Google, ak sou lòt sit entènèt ak aplikasyon yo. Anons yo ka imaj oswa tèks ki baze sou, epi yo pral parèt akote kontni ki enpòtan. Anplis, ou ka Customize anons yo pa vize diferan etap nan yon antonwa lavant.

Li ideyal pou demaraj

Nan laj entènèt la, biznis yo ap chèche nouvo fason yo rive jwenn nouvo kliyan. Ogmantasyon pwogram akseleratè yo se yon bon egzanp sou sa. Startup yo souvan fòse yo travay nan espas biwo pataje. An echanj pou yon aksyon an komen nan konpayi an, envestisè sa yo yo vle mete kanpe ak yon wo degre nan risk. Anplis, akseleratè yo ede startups evite depans jeneral yo ke yon biznis tradisyonèl ta fè. Men kèk nan benefis ki genyen nan lè l sèvi avèk yon pwogram akseleratè.

Li trè évolutive

Ki sa ki fè yon konpayi évolutive? Repons lan se enfrastrikti évolutive, kòm echèl la nan yon sèvis ogmante. Avèk IaaS, ou peye pou plis kapasite san ou pa fè depans adisyonèl pou pyès ki nan konpitè, mizajou lojisyèl, oswa ogmante konsomasyon pouvwa. Ak cloud computing, ou ka jwenn aksè nan done ou soti nan nenpòt kote. Avantaj yo evidan. Li kontinye pou aprann kijan kalite enfrastrikti sa a ka gen anpil valè pou biznis ou. Lis anba a gen senk fason ke biznis ou ka pran avantaj de sèvis yo ki disponib nan nwaj la.

Lojisyèl kòm yon sèvis, oswa SaaS, se lojisyèl ki baze sou nwaj ki akomode sou entènèt pa yon machann twazyèm pati. Ou ka jwenn aksè nan lojisyèl an atravè yon navigatè entènèt. Paske li jere santralman, Sèvis SaaS yo trè évolutive. Anplis, Pwodwi SaaS yo fleksib ak évolutive paske yo pa bezwen enstalasyon sou aparèy endividyèl yo. Sa fè yo patikilyèman enpòtan pou ekip mondyal distribiye yo. Epi paske yo pa mande pou Pleasant, itilizatè yo pa bezwen enkyete sou mizajou lojisyèl yo.

Li chè

Si w ap enkyete w ke li twò chè, ou pa pou kont ou. Anpil moun gen menm enkyetid: “Li chè pou kouri Adwords.” Pandan ke ou pa bezwen depanse $10,000 yon mwa pou wè rezilta yo, li ka sanble tankou yon travay entimidasyon. Sepandan, gen plizyè fason pou redwi pwi ou pa Sur san kraze bank lan. Lè w suiv kèk règ senp, ou ka jwenn pi bon rezilta pou yon bidjè modès.

Premye bagay ou bezwen fè se chèche konnen ki kantite AdWords Google a ap koute ou. Nan 2005, pri an mwayèn pou chak klike te $0.38 santim. Pa 2016, pri sa a te vole nan $2.14, epi li pa fasil pou desann nenpòt ki lè byento. Yon avoka, pa egzanp, ka espere peye $20 pou $30 pou chak klike. Men, si ou pa kapab peye sa anpil, ou ta ka vle chèche altènativ.

Gen yon kantite etap nan jesyon Adwords. Men sa yo enkli detèmine mo kle, òf, ak re-maketing. Sèvi ak yon ekip maketing Adwords ki kalifye ka ede w jwenn pi plis nan kanpay ou a. Aprann kijan pou kòmanse jodi a! Men kèk nan domèn kle yo dwe konsidere. Enterese nan patenarya ak yon ekip maketing PPC sètifye? Tcheke atik sa a pou konsèy ak ke trik nouvèl. Ou pral kontan ou te fè!

Peye pou chak klike (PPC)

Peye pou chak klike (PPC) piblisite se yon kalite piblisite ki pèmèt ou montre anons ou yo dirèkteman bay moun ki ap chèche aktivman pwodwi oswa sèvis ou.. Piblisite PPC trè efikas si ou ka sib moun ki ap chèche aktivman pou yon bagay ke ou ofri. Sepandan, ou ta dwe konnen ke li ka chè. Men kèk konsèy pou fè pi plis nan kanpay piblisite PPC ou:

Mete yon bidjè. Anpil pwopriyetè biznis kòmanse ak yon sèten kantite pou depanse nan piblisite ki peye pa Sur, men kòm nimewo yo akimile, ou ka ajiste kantite lajan an. A $200 achte ka sèlman mande pou de klik, pandan ke yon $2 klike sou ka lakòz yon $20 vann. Piblisite PPC konsantre sou mo kle ak odyans – mo oswa fraz moun ap chèche – pou detèmine kijan anons ou yo efikas. Si w ap eseye rive jwenn yon gwo kantite moun, konsidere itilize mo kle negatif yo anpeche anons ou yo nan rezilta rechèch yo.

Si ou pa sèten sou ki kalite piblisite pou itilize, ou ka kòmanse piti epi teste diferan mo kle ak kanpay jiskaske ou jwenn pi bon anfòm pou biznis ou. PPC pèmèt ou fè eksperyans ak diferan mo kle ak kanpay jiskaske ou jwenn yon fason pou jenere revni. Genyen tou anpil pwogram PPC gratis ak a pri ki ba, konsa ou ka teste diferan opsyon anvan ou envesti gwo kantite lajan. Men, kle a se asire w ke w ap itilize bon kalite PPC piblisite pou rive jwenn pifò moun.

Mo kle

Lè vize odyans lan dwat ak Adwords, li enpòtan pou gade pi lwen pase tèm jeneral ke odyans ou a ap chèche. Eksepte tèm jenerik ta ka koupe kèk kliyan potansyèl nan antonwa lavant ou. Olye de sa, ekri kontni ki ede gide kliyan potansyèl atravè tout vwayaj achtè a. Li kapab tou poze fondasyon pou relasyon alontèm. Men kèk konsèy pou ede w jwenn bon mo kle pou kanpay ou a.

Premye, ou dwe konnen ki jan yo segman mo kle ou yo. Yon bon fason pou fè sa se gwoup mo kle ki gen rapò an gwoup separe. Lè w fè sa, ou ka ekri anons vize pou plizyè mo kle nan yon fwa. Sa a pral ede w kenbe yon estrikti kont òganize epi prepare li pou nòt kalite siperyè. Komanse, chwazi yon fraz mo kle ki pi byen dekri pwodwi w oswa sèvis ou. Fason sa a, ou pral kapab rive jwenn kandida ki kalifye pita nan antonwa achte a.

Pa sèvi ak mo kle sèl. Yo gen tandans yo dwe twò jenerik. Fraz ki pi long, tankou “livrezon bwat legim òganik,” yo pi vize. Fraz sa yo atire kliyan yo dwa. Sèvi ak mo kle endividyèlman ka mwens efikas, sitou si kliyan ou itilize tèm diferan pou pwodwi w lan oswa sèvis. Ou ta dwe lis varyasyon de mots ou, ki gen ladan tèm kolokyal, òtograf altènatif, vèsyon pliryèl, ak move òtograf komen.

òf

Premye etap la nan òf sou Adwords se chwazi kopi anons ou ak mesaj. Twa faktè sa yo enfliyanse plasman anons ou yo sou paj rezilta rechèch Google la. Pri a pou chak klike (CPC) metòd se pi bon pou kondwi kliyan sib espesifik, men li pa efikas pou sit entènèt ki gen gwo kantite trafik chak jou. CPM òf se yon lòt opsyon, men yo itilize sèlman sou Rezo Display la. Anons CPM parèt pi souvan sou sit entènèt ki gen rapò kote yo parèt anons AdSense.

Google ofri plizyè opsyon pou ajiste òf ou yo. Youn nan fason yo fè yon ajisteman òf se manyèlman ajiste chak òf mo kle. Kantite lajan ou mete pou chak mo kle pa pral afekte bidjè total anons la. Google ap enfòme w tou sou konbyen lajan pou depanse nan chak gwoup anons, men kantite lajan an se antyèman ou. Gen de kalite ajisteman òf mo kle – manyèl ak otomatik. Objektif la se fè anons ou parèt nan rezilta rechèch la ak pri ki pi ba pou chak klike.

Yon lòt fason pou diminye òf ou yo se ogmante nòt kalite ou. Nòt kalite a se yon evalyasyon efikasite anons ou a. Rating sa a pa itilize nan pwosesis vann piblik la, men li ede detèmine chans ou genyen pou w parèt pi wo sou lis la. Sistèm vann piblik Google Adwords se yon fason ki jis pou jije plasman anons ou an nan lavni epi li pa pèmèt piblisite yo. “achte” wout yo nan tèt la. Google itilize mezi CPC maksimòm pou kontwole kantite lajan ou peye pou chak klik.

Re-maketing

Re-maketing se yon bon opsyon pou piblisite ki vle rive jwenn plis moun ak mesaj yo. Avèk re-maketing, reklam ou yo pral parèt sou sit ke kliyan ou yo te vizite dènyèman. Men, ou dwe konnen ke yo ka parèt sou sit ki pa gen rapò ak biznis ou. Sa vle di ke ou bezwen mete yon esklizyon pou sit la pou fè pou evite twòp ekspoze oswa reklamasyon nan entrizyon. Men, ki sa ki re-maketing?

Re-maketing se yon tèm ki itilize nan maketing sou entènèt, epi li refere a vize anons bay moun ki deja enterese nan pwodwi ak sèvis ou gen pou ofri. Anons sa yo voye bay menm moun yo ankò, ak kliyan yo menm gen chans rive nan klike sou yo ankò. Re-maketing travay byen ak Facebook, Adwords, ak lòt fòm piblisite sou entènèt. Kèlkeswa modèl biznis ou, ou ta dwe konsidere itilize metòd sa yo pou rive jwenn moun ki gen plis chans pou yo vin kliyan ou.

Koresponn ak egzak

Karakteristik Korespondans egzak la nan AdWords pèmèt piblisite bloke varyasyon mo kle yo anvan yo klike sou yo. Li pèmèt ou tou wè konbyen klik w ap jenere ak tèm rechèch diferan. Nan yon mot, li matche tèm rechèch ou a ak mo kle ki pi enpòtan yo. Si ou se yon revandè, sa vle di ke plis espesifik ou se ak mo kle ou, pi bon an. Men, ki benefis ki genyen nan Koresponn ak Egzak nan AdWords?

Mo kle matche egzak yo te okòmansman limite a alimèt ki te egzakteman menm jan ak rechèch rechèch la, ki te fòse piblisite yo bati lis mo kle ak ke trè long. Nan dènye ane yo, sepandan, Google te rafine algorithm pou pran an kont lòd mo, fèmen variants, aksan, ak atitid. Nan yon lòt sans, Mo kle Korespondans egzak yo kounye a pi egzak pase tout tan. Men, yo toujou lwen pafè. Mo kle matche egzak yo ka toujou itil si w ap vize yon odyans nich.

Karakteristik matche egzak la nan Adwords pèmèt ou etwat demann rechèch yo vize pi presizeman. Pandan ke sa a diminye trafik, trafik match egzak gen to konvèsyon ki pi wo a. Plus, paske mo kle matche egzak yo trè enpòtan, yo endirèkteman amelyore Nòt Kalite ou. Sa a se itil espesyalman pou détaillants sou entènèt. Se konsa, pandan ke li pa pi bon fason pou maksimize bidjè piblisite ou, li toujou vo li. Se konsa, kòmanse jodi a!

Mo kle negatif

Lè li rive pou fè trafik, mo kle negatif nan Adwords yo enpòtan menm jan ak mo kle regilye yo. Nan SEO, moun pral chwazi mo kle yo vle parèt pou, pandan y ap pa parèt pou menm tèm yo. Lè w itilize mo kle negatif nan Adwords, ou pral bloke anons pou yo pa parèt pou tèm rechèch ki pa gen rapò ak kanpay ou a. Mo kle sa yo kapab tou bay rezilta pozitif, kidonk ou ta dwe asire w ke ou sèvi ak yo kòmsadwa.

Ou kapab tou bloke tèm ki pa pral konvèti an kliyan. Pa egzanp, si ou fè reklam yon friteur Ninja lè, pa sèvi ak tèm nan “friteur lè” nan anons ou yo. Olye de sa, sèvi ak tèm tankou “friteur lè” oswa “Ninja lè frizè” pito. Pandan ke tèm jenerik ap toujou kondwi trafik, ou pral ekonomize lajan si ou ka evite yo tout ansanm. Lè w ap itilize mo kle negatif, asire w ke ou sèvi ak yo sèlman nan gwoup anons oswa kanpay ke ou posede.

Mo kle negatif yo ka nenpòt bagay soti nan non selebrite tèm trè espesifik. Pa egzanp, yon mo kle matche fraz negatif ta ka anpeche anons parèt pou rechèch ki gen mo egzak oswa fraz yo. Li itil si biznis ou vann chosèt ki tou de kado ak fonksyonèl pou espò. Ou ka vle mete mo kle matche negatif egzak pou chosèt konpresyon, pa egzanp. Ou kapab tou mete mo kle matche negatif egzak pou anpeche anons yo parèt pou tèm rechèch espesifik.

If you’re new to Pay-per-click advertising, you may wonder how to make the most of Adwords. This article will introduce you to the basics of Pay-per-click advertising, including Keyword research, òf, and quality score. It will also provide some strategies for making the most of this powerful marketing tool. You’ll learn how to increase your ROI and improve your bottom-line by using AdWords successfully.

Pay-per-click advertising

Pay-per-click advertising is an online marketing strategy that consists of paying a company only when someone clicks on its ad. This strategy is largely associated with search engines such as Google and Bing, and is also used by social media sites. It involves paying a company a predetermined amount to have its ad appear under a particular search phrase. Sepandan, since advertisers only pay when someone clicks on their advert, they must be able to offer the best value for their money.

There are two basic types of pay-per-click advertising: flat-rate and bid-based. Both methods can be beneficial for businesses. In order to select the right pay-per-click model, an advertiser should first decide what their goals are. While advertising on search engines is a great way to get traffic to their website, it can be confusing for beginners. Below are some tips that will help you get started with this digital marketing strategy.

Bidding on Google’s search engine platform is a key part of getting traffic to your website. Bids are calculated by Google based on keyword phrases. When someone searches for a specific keyword or phrase, they will be presented with product grid ads based on their intention to purchase. The higher the click, the lower the price, and the more likely a visitor is to click on your ad.

One of the most important factors in Adwords’ CTR is the ad copy. An appealing ad copy will help you stand out among the competition. A low-quality ad, nan lòt men an, will cost you more money and result in a lower Ad Rank. Men, with the right approach, you can increase your CTR. This is an essential aspect of pay-per-click advertising on Adwords.

Rechèch mo kle

Using buyer personas and researching their needs will help you target the right keywords for your business. Creating a persona outlines what a typical customer wants, the challenges they face, and the things that influence their buying decisions. This information will guide your keyword research. Once you’ve written your persona, use keyword selection tools such as Google Keyword Tool to research related keywords. These tools will help you narrow down a long list of keywords that have the highest chance of ranking.

One of the most important parts of keyword research for AdWords is understanding your audience. Remember that a potential customer’s buying process will vary depending on the type of industry and what they want to purchase. Pa egzanp, a branding company in London might not be searching for a branding company in New York or Los Angeles. The buyer’s journey will be different depending on the type of business, so keyword research is crucial.

In addition to using Google Keyword Planner, you can also use other keyword research tools. Google’s Keyword Planner tool is particularly helpful for this. It shows how many people are searching for the keyword, how much they’re willing to pay, and how many people are searching for that specific phrase. It also suggests additional keywords for you to research. It helps you build targeted campaigns. Once you’ve identified a few good keywords, you can use them in your campaign.

Using tools such as Alexa’s Keyword Difficulty Tool will allow you to measure the competition and your brand’s authority. This tool assigns each website a Competitive Power score that indicates how authoritative the site is on a keyword results list. Share of Voice is another great tool for measuring authority. The higher a brand’s share of voice, the more it will be regarded as authoritative. This can help you improve your rankings by improving visibility and authority.

òf

There are several ways to bid on traffic through Google’s Adwords program. The most common way is cost-per-click, which costs advertisers only for clicks from their ad. CPC is the most expensive method, but it is the most cost-effective if you are trying to target a very specific audience. If you are trying to increase your website traffic, sepandan, you should consider CPM bidding. This method will cost less, but it will only show your ad to hundreds of thousands of people.

You can increase your bid on a particular keyword or phrase to maximize your chance of attracting new visitors. You should also consider your overall quality score to determine the most effective bid. This is based on three factors: your website’s content, ad copy, and landing page design. The higher the quality score, the lower the cost per click will be for you. Sepandan, this option is not for everyone. It is highly advisable to follow Google’s guidelines and spend time optimizing your campaign.

You should try to set an initial bid that is conservative. This will give you room to adjust the bid if you see a pattern in your data. You should also aim to meet the advertiser’s expectations for engagement rates and quality traffic. By using this method, you will prevent wasting advertising space and avoiding penalty from Google. When it comes to bid strategies, it is best to stick with what you know, and follow a proven method for maximizing your budget.

Anfen, you should pay attention to your competitors’ bids. Keep an eye on what keywords are performing best for them and what they offer. Using data from past AdWords campaigns will help you put together the most effective bid. Epi, you will have a better idea of what kind of work is involved. In order to be successful at paid advertising, it is essential to monitor your ads and bids. If you want your campaign to generate a higher ROI, you must pay attention to what your competitors are doing.

Nòt kalite

Besides the click-through rate, the quality score is also determined by ad relevance and the experience of the landing page. Ads with similar keywords and ad groups will have different Quality Scores, based on ad creative, landing page and demographic targeting. Ads will adjust their Quality Score when they go live, and Google considers two-thirds of the factors when calculating the score. If you’re using good account structure and do a lot of testing, you can easily reach a quality score of six or seven.

Though it might sound simple, a low Quality Score can cost you a lot more than a high Quality Score. Because it is based on historical data, your ad can achieve a high Quality Score even if it is not highly competitive. Erezman, Google provides data on what to expect, so you can optimize your ad to achieve the highest possible QA score. By understanding what factors affect your ad’s Quality Score, you can improve your ads and get the most out of your advertising budget.

Keyword relevancy is an extremely important factor in the calculation of the Quality Score, and there are several things you can do to improve yours. Relevancy is a big factor, so try to use keywords that are relevant to your website’s niche. The higher the relevancy factor, the higher your Quality Score will be. Pa egzanp, if you are promoting an e-commerce site, try focusing on relevant keywords related to your niche.

The color of the button and the words on the page’s headline are also important. Changes to these elements can increase conversion rates. Legal Claimant Services, pa egzanp, increased their conversion rate by 111.6% after changing the headline on their website. There are many ways to improve your Adwords quality score, but most importantly, you must be aware of the main factors that determine it. The following three factors should all be addressed if you’re serious about increasing your quality score.

Re-sible

One of the most effective ways to maximize the effectiveness of your advertising campaigns is through re-targeting. With re-targeting, you can show ads to specific visitors who have visited your site. Your ads will then be displayed across the Google Display Network to these visitors. Sepandan, to get the most benefit from re-targeting, you should segment your website visitors. Pou fè sa, you can compare demographics and use a segmentation tool.

Using retargeting through Adwords is an excellent way to keep in touch with existing customers, and reach new ones. Ads placed on your website through Google Adwords place Script tags on the pages of your website, so that the people who visited your site again see them. This method can be used across social media, including Facebook and Twitter. Pou rezilta maksimòm, re-targeting should be a regular part of your business strategy.

You can create audience lists based on specific actions and interests of website visitors. Pa egzanp, if your website is geared towards people who use Gmail, you can target them with ads that are relevant to their Google accounts. You can also use custom audiences that match the email addresses of website visitors. You can also use conversion tracking to target specific web pages, like product pages, to maximize your return on investment. By combining these two methods, you can maximize your effectiveness through re-targeting with Adwords.

Once your audience has been segmented, you can set up a re-targeting campaign using Google’s ad network. The best method for re-targeting with Adwords is one that is effective for both your website and your business. You can target your audience through different media, including Google Display Network, YouTube, Android apps, e plis. Using a re-targeting model helps you measure how much each ad is costing you and which channels are most effective for your business.

Lè yo itilize efektivman, AdWords ka ede biznis reyalize objektif yo. Avèk kanpay vize, yo ka kondwi plis trafik nan sit entènèt yo, touche plis plon, epi fè eksperyans plis konvèsyon. Malgre ke SEO esansyèl pou nenpòt ki biznis, AdWords ka bay yon ogmantasyon adisyonèl. Lè w konsantre sou mo kle ki enpòtan ak optimize kontni, ou ka kreye yon kanpay ki pral vize mache sib ou. Yon kanpay piblisite ki byen vize pral asire ke moun yo dwa wè anons ou yo.

Mo kle

Yon bon fason pou amelyore kanpay piblisite ou a se sèvi ak mo kle ki gen rapò ak tèm anons la. Mo kle yo ta dwe gen rapò ak paj aterisaj ou a, tèm anons, oswa toude. De oswa twa mo yo pi efikas. Men kèk konsèy pou w chwazi mo kle yo. Ou kapab tou eskli sèten mo kle nan gwoup anons espesifik. Ki nan lis anba a se konsèy sou kòman yo chwazi epi sèvi ak mo kle yo amelyore kanpay anons ou yo.

Anvan w chwazi mo kle pou AdWords, ou ta dwe konsidere odyans ou ak entansyon rechèch yo. Si ou eskli tèm jeneral, ou ka koupe kliyan potansyèl nan antonwa lavant ou. Nan ka sa, anons ou yo ap parèt sèlman pou kliyan ki tape yon fraz ki gen rapò ak pa w la. Olye de sa, konsantre sou kreye kontni itil ki gide kandida ou atravè pwosesis achte a epi etabli relasyon. Lis anba a se kèk egzanp mo kle efikas pou AdWords.

Koresponn ak fraz: Lè w ap chwazi mo kle pou kanpay ou a, ou ta dwe itilize yon zouti matche fraz. Li pèmèt ou limite depans ou epi jwenn kliyan vize. Si odyans ou a itilize tèm sa yo souvan, ou ka itilize yon mo kle fraz-matche, ki sèlman montre anons ou sou fraz ki gen menm òtograf ak fraz la. Metòd sa a pral garanti ke anons ou a ap parèt sèlman lè moun ap chèche fraz egzak la.

Nòt kalite

Yon nòt kalite baze sou twa faktè: to clickthrough espere (CTR), enpòtans anons ou a, ak eksperyans vizitè yo lè yo klike sou anons ou a. Nòt kalite a pral diferan ant menm mo kle ak gwoup anons yo. Tou depan de anons kreyatif, paj aterisaj, ak vize demografik, Nòt Kalite a ka varye anpil. Apre anons ou a ale viv, Google pral ajiste Nòt Kalite li yo baze sou enfòmasyon sa a. Genyen twa estati posib pou piblisite ou: “Segondè,” “Nòmal,” ak 'pòv'.

Premye eleman nan nòt bon jan kalite a se kòman anons ou fè byen kont konpetitè yo. Si w ap vize mo kle espesifik, li enpòtan pou fè tit ou kòm konvenkan ke posib. Yon lòt faktè enpòtan se si wi ou non anons ou a gen kontni kalite siperyè. Google pa vle vizitè yo pèdi tan pou li kontni ki pa bon. Sepandan, si anons ou a gen yon CTR segondè men yon nòt bon jan kalite ki ba, li pi bon yo pran yon poz li epi ranplase li ak yon lòt bagay.

Nòt kalite pa dirèkteman gen rapò ak kopi anons, men li enpòtan pou kenbe nan tèt ou ke li se yon faktè nan klasman anons ou a. Kopi anons ou a ak paj aterisaj ou ta dwe matche ak kontni ou ak amelyore nòt kalite li yo. Lòt faktè yo enkli enpòtans jeyografik ak mo kle aparèy espesifik yo. Pa egzanp, si anons ou a vize konsomatè nan Detroit, li pral gen yon nòt kalite pi ba pase youn ki baze sou enpòtans jeneral.

Pri

Pri an mwayèn chak mwa pou yon konpayi ti ak mwayen pou itilize Google Adwords se ant nèf ak dis mil dola pa mwa.. Sa a apeprè $100 pou $120,000 pou chak ane. Men, pri a ka pi wo oswa pi ba, depann sou endistri a ak platfòm yo te itilize. Pri a anjeneral pi wo pou mo kle ki gen anpil valè, ki trè konpetitif. Men, si objektif ou se jwenn trafik sou sit entènèt ou oswa pwodwi, ou ta dwe vize depanse mwens pase dis dola pou chak klike.

Gen plizyè fason pou detèmine konbyen ou ta dwe depanse nan Adwords, depann sou kalite biznis ou kouri. Yon modèl prépayé oswa ki baze sou abònman ta ka bon pou ou. Ou ka itilize yon planifikatè mo kle gratis Google bay pou wè ki mo kle yo konpetitif ak konbyen moun k ap chèche yon pwodwi espesifik.. Si bidjè ou pèmèt li, ou ka asiyen yon sèten pousantaj nan bidjè ou a anons mobil, epi ou ka menm vize yon kalite espesifik aparèy mobil.

Malgre ke se yon sèvis relativman chè, AdWords se yon metòd piblisite efikas ki ekspoze biznis ou a dè milyon de potansyèl kliyan. AdWords ka ede tou konpanse depans lè li amelyore pousantaj konvèsyon yo. Li esansyèl pou kenbe nan tèt ou ke pa gen okenn fòmil defini pou siksè. Alafen, pri a nan Adwords se byen vo retounen nan potansyèl. Pa gen pi bon fason pou kòmanse vwayaj maketing sou entènèt ou a.

òf

Pri-pa-klike la (CPC) metòd se yon fason estanda nan òf sou Adwords. Metòd sa a se pi efikas pou kondwi kliyan vize sou sit entènèt ou an, men li pa ideyal pou jenere gwo volim trafik chak jou. Ou ka itilize pri pou chak mil (CPM) metòd pou òf sou Adwords pou bese CPC ou. Anons CPM yo parèt pi souvan sou sit entènèt ki gen rapò ki montre piblisite AdSense.

Si ou se yon freak kontwòl, Adwords se kote ki pafè pou mache pwodwi oswa sèvis ou. Avèk estrikti òf fleksib li yo, ou ka detèmine ki lè, kote, ak konbyen yo eksplozyon. Ou ka vize kliyan ou yo estratejik epi parèt an premye sou rezilta rechèch yo. Pa egzanp, si w ap vann valiz sou entènèt, ou ka vle vize moun sa yo ki achte pwodwi sa yo. Pou sa, ou ka vize yo pa fè rechèch sou bezwen yo ak preferans yo.

Yon lòt estrateji itil pou jere kanpay Adwords ou a ap divize li an plizyè “gwoup anons yo.” Gwoup sa yo ta dwe genyen ant dis ak senkant fraz ki gen rapò. Lè sa a, ou ka evalye chak gwoup separeman. Lè sa a, Google pral aplike yon sèl òf maksimòm nan chak gwoup. Divizyon entèlijan fraz sa a se kle pou jere tout kanpay ou. Si ou pa okouran de règ sa yo, ou gen anpil chans pou fini gaspiye envèstisman Adwords ou.

SKAGs

SKAGs nan Adwords se yon fason popilè pou kreye ak kouri yon kanpay. Lè w ap kreye yon SKAG, ou double gwoup piblisite pou sib plis mots. Pou chak gwoup, kreye yon lòt kalite piblisite. Pa egzanp, si ou gen yon gwoup de mo kle, kreye de kopi anons separe epi sèvi ak youn pou chak mo kle. Youn pou chak mo kle pral pi efikas pase yon anons pou menm mo kle a. Nan kouri nan longè, sa a pral peye!

SKAG yo efikas pou ogmante pousantaj konvèsyon ak amelyore enpòtans anons ou yo. Itilizatè yo atann rezilta ak anons ki enpòtan pou tèm rechèch yo. Plis CTR la pi wo, pi bon an. SKAG yo tou se yon pi bon opsyon pou konpayi piblisite plizyè pwodwi. Pandan ke yo pa efikas tankou plizyè gwoup anons pwodwi, yo kapab yon estrateji efikas pou yon pakèt pwodwi. Sepandan, li enpòtan sonje ke diferan kalite matche ak mo kle gen benefis diferan.

SKAG yo pèmèt ou adapte anons ou a ak sèten mo kle. Sa a ogmante enpòtans li nan Google ak amelyore nòt kalite anons ou, yon faktè enpòtan nan optimize kanpay. Gwoup reklam tradisyonèl yo anjeneral gen plizyè mo kle, epi chanje anons la pou kèk nan yo ka ogmante CTR pou kèk men diminye li pou lòt moun. Avèk SKAGs, anons ou yo pral enpòtan pou moun k ap chèche a epi yo gen pi ba CPA.

Broad match

Kalite matche ak default nan Google Adwords se matche ak laj, ki pèmèt anons ou yo parèt sou rechèch ki gen rapò ak menm pou tèm rechèch ki pa mo kle. Broad match se kalite matche ak pi piti restriksyon epi li ba ou plis fleksibilite lè li rive fraz an jeneral. Li itil espesyalman pou mo kle long ke, ak prèv sijere ke li ka amelyore ROI ou. Sepandan, li ka pa pi bon chwa pou nouvo piblisite ki pa konprann diferans ki genyen ant kalite match.

Pandan ke match laj se jeneralman san danje yo itilize pou nouvo kont, li kapab tou gen konsekans dezas pou yon mak. Si ou abuze match laj, dekouvèt mo kle ou a pral kouri amok, ak anons ou yo ap parèt nan rechèch ki pa enpòtan. Yon bon règ nan gwo pous se òf trè ba sou tèm match laj. Fason sa a, ou ka konpanse gwo depans yo. Epitou, Asire w ou make mo kle ou yo nan yon fichye Excel si ou se yon itilizatè avanse.

Mo kle negatif negatif pa pral matche ak sinonim yo, varyasyon fèmen, ak pliryèl. Menm règ yo aplike pou mo kle negatif yon sèl mo. Google pa vle ou aksidantèlman touye kont ou lè w inyore tèm mo kle ki enpòtan yo. Broad match se opsyon ki pi efikas pou piblisite ki vle maksimize konvèsyon san yo pa peye pou trafik ki pa enpòtan. Mo kle negatif yo itilize pou elimine trafik ki pa enpòtan epi ogmante ROI. Broad match se yon bon opsyon lè yon mo espesifik oswa yon fraz pa travay pou kanpay ou a.

Gen plizyè fason diferan pou estrikti yon kont Adwords. Men kèk nan sa yo ki pi komen. Nan atik sa a, Mwen pral kouvri CPC, Koresponn ak egzak, Re-sible, Ekstansyon, e plis. Nou swete, konsèy sa yo pral ede w kòmanse ak fè pi plis nan piblisite ou. Sonje ke kont Adwords ou a se sans nan sit entènèt ou a, Se konsa, pran tan pou aprann sou chak moun. Yon fwa ou gen yon konpreyansyon debaz sou Adwords, ou pral pare pou kreye premye kanpay ou!

Pri pou chak klike (CPC)

Ou ta dwe konnen ke pri a pou chak klike (CPC) nan Adwords se pa menm ak CPC a nan yon kanpay maketing tradisyonèl yo. Pandan ke CPC refere a pri a nan piblisite, CPM konsène ak kantite enpresyon anons ou a resevwa. Malgre ke pri a nan piblisite varye konsiderableman, pi popilè zouti maketing sou entènèt montre CPC pou mo kle sib yo. Ou ta dwe tou konnen ke CPC pa toujou vle di pri ki pi wo pou chak klike.

Pri a pou chak klike depann sou plizyè faktè, ki gen ladan nòt nan bon jan kalite, mo kle yo, ak tèks anons la. Anons nòt kalite siperyè atire plis klik epi yo ka atann rabè ki rive jiska 50%. Anons nòt ki pi ba yo atire mwens klik, ak Se poutèt sa, ou pral peye pi wo CPC. Pou amelyore CPC ou, eseye optimize tèks anons ou a ak sit entènèt ou a. Asire w ke w gen yon CTR wo pou ankouraje vizitè yo klike sou anons ou a.

Konpayi anons la mete CPC a atravè yon vann piblik. Machann nan ka chwazi soumèt òf yo manyèlman oswa otomatikman. Machandè manyèl la presize CPC maksimòm pou yon mo kle oswa yon gwoup anons. Oferans manyèl yo kenbe kontwòl sou òf yo epi yo ka ajiste òf yo pou jwenn plis klik. Opsyon sa a ka avantaje nan plizyè fason. Pandan ke li enpòtan asire w ke ou konnen bidjè ou anvan ou kòmanse yon kanpay piblisite, ou ta dwe konprann ki jan vann piblik la ap travay ak sa yo dwe gade deyò pou.

Èske w gen yon lide sou ROI sib ou a se kritik pou yon kanpay piblisite siksè. Ou dwe asire w ke ou pa rate okenn lavant oswa mennen opòtinite. Si ou òf twò ba, ou pral gen yon tan difisil génération ROI. Men, pa kenbe nan tèt ou ke pri maksimòm pou chak klike se pa toujou pri final la, ou ka optimize CPC pou maksimize pwofi ou. Ou ta dwe tou okouran de lefèt ke CPC max la nan Adwords se pa pri final la. Anpil piblisite tou senpleman peye montan minimòm pou jwenn nan papòt ran piblisite yo oswa bat konpetitè yo’ Rank anons.

Facebook Ads diferan de motè rechèch tradisyonèl yo nan fason yo kalkile CPC la. Olye pou yo konsidere ran anons oswa nòt kalite, Facebook konsantre sou odyans sib anons ou a. Gen kèk odyans sib yo pral pi chè pase lòt. Odyans sib yo jwe tou yon pati nan òf maksimòm ak dire kanpay la. Yon nòt enpòtan se yon lòt faktè nan Facebook Ad CPC. Facebook kalkile pri a nan kouri yon anons ki baze sou fidbak espere. Pi gwo nòt yo rekonpanse ak pi ba pri kouri.

Koresponn ak egzak

Si w ap mande ki jan yo kreye yon matche ak egzak nan Adwords, ou pa pou kont ou. Google dènyèman te fè kèk chanjman nan règ matche yo. Pandan ke li toujou posib yo sèvi ak matche ak egzak la pou mo kle ou yo, li pi limite pase fraz oswa match laj, ki ka lakòz anons ou a parèt pou demann ou pa vle fè piblisite sou yo. Ou ka ajiste paramèt matche ak egzak yo pou limite vizibilite anons ou a nan varyant ki pa enpòtan oswa ki ba pèfòmans.

Pa egzanp, yon match egzak pou yon mo kle mak vwayaj pa pral parèt pou rechèch pou mak sa a. Olye de sa, Anons vòl rabè yo p ap parèt nan rechèch pou mo kle mak vwayaj yo. Sa a itil espesyalman pou piblisite ki gen yon bidjè kwasans. Avèk matche varyant fèmen, mo kle aktyèl yo ap ogmante nan rive epi yo pral kapab tou dekouvri nouvo, mo kle ki enpòtan ki baze sou entansyon itilizatè. Alafen, òf otomatik pèmèt yo kenbe pèfòmans yo menm lè yo rive ogmante.

Koresponn ak egzak la nan Adwords matche mo kle a oswa fraz la. Lè moun chèche mo egzat oswa fraz sa a, yon anons ap parèt pou fraz egzak sa a. Mo kle matche egzak yo gen yon pousantaj klik segondè. Sepandan, ou ka pa jwenn anpil klik oswa enpresyon lè w sèvi ak matche ak fraz. Men, yo gen plis chans parèt lè yon moun chèche yon pwodwi oswa mo kle ki gen rapò ak pwodwi ou.

Lè li rive alimèt mo kle nan Adwords, lè l sèvi avèk kalite matche ak egzak la se yon parye ki riske. Pandan ke li ka yon fason efikas ogmante vizibilite sit entènèt ou a ak trafik, li ka lakòz tou sit entènèt ou a resevwa penalite nan men Google. Se poutèt sa, li esansyèl pou ak anpil atansyon evalye pwofil backlink ou a. Sinon, ou ta ka wè kòm jwèt rezilta motè rechèch la. Ou ta dwe itilize mo kle matche egzak la lè li apwopriye.

Re-sible

Youn nan pi bon fason yo maksimize re-sib ou ak kanpay Adwords se segman odyans ou a. Pa segmentation vizitè sit entènèt ou pa demografik, ou ka asire ke anons ou yo parèt sèlman bay moun ki enterese nan pwodwi ou yo. Ou ka menm segmente vizitè ou yo pa peyi, sèks, laj, ak lòt faktè pou maksimize rezilta ou. Men yon gid pou segman vizitè sitwèb ou yo pou remarketing ak Adwords.

Re-sib ak kanpay Adwords ka itilize sou diferan kalite sit entènèt ak aplikasyon mobil. Kontrèman ak remarketing sou medya sosyal, retargeting dinamik itilize mo kle nan rechèch olye pou yo sit entènèt la vizite. Kanpay re-sib yo ka fèt tou atravè echanj ak entèmedyè. Men, anvan ou sèvi ak teknik sa a, asire w ke ou aprann sou pi bon pratik pou sa a kalite piblisite. Ou ka amelyore pousantaj konvèsyon ou yo epi ogmante ROI ou lè w suiv pi bon pratik sa yo.

Sèvi ak re-sib ak Adwords ak platfòm medya sosyal se yon fason efikas pou konekte ak kliyan aktyèl ak potansyèl yo.. Facebook se yon bon fason pou konstwi swiv ou, pandan y ap Twitter gen plis pase swasanndis pousan nan vizitè chak mwa li yo mobil. Se konsa, asire w ke anons ou yo reponn a itilizatè mobil. Re-sib ak Adwords pral ede w kaptire atansyon odyans ou a epi konvèti yo an kliyan ki peye.

Ou ta dwe konprann tou diferan kalite òf modèl pou Adwords. òf CPC ede ou ranfòse konvèsyon ou yo, pandan y ap swiv konvèsyon dinamik pouse enpresyon. Li enpòtan pou chwazi bon modèl ki baze sou objektif espesifik ou. Sonje ke chak platfòm anons travay yon fason diferan. Se poutèt sa, ou ta dwe chwazi youn nan ki fè sans pou KPI ou ak bidjè. Asire w ke w konnen diferan modèl òf yo pou w ka optimize kanpay ou yo kòmsadwa.

Yon estrateji re-cible entènèt pèmèt ou voye anons bay itilizatè anonim ki baze sou istwa Navigasyon entènèt yo.. Metòd sa a pèmèt ou montre anons ki gen rapò ak pwodwi yo ke vizitè yo te wè nan tan lontan an. Lè w itilize imel re-maketing, ou kapab tou voye anons nan kabwa abandone yo. Si ou se yon newbie nan piblisite, Google Adwords se yon bon kote pou kòmanse. Re-cible ak Adwords se yon fason efikas pou asire ke anons ou yo wè pa plis moun ke posib..

Ekstansyon

Lè ou mete yon anons, ou gen anpil opsyon. Ou ka chwazi nan plizyè kalite ekstansyon piblisite, depann sou objektif ou yo. Anpil piblisite chwazi pou itilize ekstansyon mesaj pou angaje kliyan potansyèl yo. Yo fasil yo mete kanpe epi kouri sou yon orè. Ekstansyon sa yo sanble ak ekstansyon mesaj ak ekstansyon apèl. Leson patikilye Google la pral fè ou atravè pwosesis pou mete ekstansyon aplikasyon an. Si w gen nenpòt kesyon oswa ou ta renmen konnen plis, ou ka kontakte Google dirèkteman.

Ekstansyon Sitelink la gratis epi li pèmèt telespektatè w yo rele biznis ou. Ou ka chwazi tou ekstansyon apèl la, ki pèmèt telespektatè yo rele anons la. Kalite ekstansyon anons sa a pèmèt plis enfòmasyon sou pwodwi ak sèvis yon konpayi. Alafen, li pèmèt ou fè plis lavant. Men, anvan ou ka kòmanse aplike ekstansyon anons sa yo, ou bezwen deside si yo bon pou biznis ou.

Pandan ke ekstansyon anons yo ka ogmante pousantaj klike sou yo, yo kapab tou ogmante gwosè anons ou a ak importance. Nan vire, yon anons ki pi long gen plis chans yo dwe klike sou epi li pral pote nan plis trafik. Anplis de sa, lè l sèvi avèk yon ekstansyon anons ka ede w diferansye biznis ou de konpetitè yo. Epi, pandan ke ekstansyon anons yo souvan underutilized, yo ka amelyore pèfòmans kanpay Google Adwords ou.

Yon lòt fason pou itilize ekstansyon pri pou Adwords se pou mete plis enfòmasyon sou pwodwi ak sèvis w ap vann yo. Li se yon bon lide pou konekte ak pwodwi ak sèvis ki gen rapò ak mo kle yo nan gwoup anons ou a, paske li ogmante chans ou genyen pou w jwenn yon konvèsyon sou paj aterisaj apre klike. Sepandan, si anons ou a pa enpòtan, itilizatè yo pral ale nan yon lòt anons ki pa pale ak bezwen yo.

Ekstansyon Kominikasyon yo se yon lòt ekstansyon popilè pou Google AdWords. Yo parèt nan rechèch ak rechèch chwazi epi yo ofri kliyan potansyèl opsyon kontak adisyonèl, tankou yon adrès imel. Ekstansyon sa yo fèt pou yon solisyon senp pou jenerasyon plon epi konekte kliyan potansyèl ak biznis yo. Lè yon kliyan klike sou yon ekstansyon kominikasyon, yo pral dirije yo sou sit entènèt biznis ou a kote yo ka mande plis enfòmasyon sou pwodwi oswa sèvis la.

Google Adwords kapab yon pati ki gen anpil siksè nan estrateji maketing ou. Google ofri zouti gratis pou ede w fè kanpay ou fasil, ki gen ladan yon fowòm. Klèman quantifier objektif ou genyen ak konprann kijan pou mezire siksè se kle pou siksè. Li trè enpòtan pou konnen poukisa w ap itilize AdWords ak kijan pou swiv li efektivman. Sa ki anba la yo se kèk konsèy pou kòmanse ak AdWords. Kontinye lekti pou aprann plis sou zouti pwisan piblisite sa yo.

Pri pou chak klike

Kenbe pri pou chak klik nan depans AdWords ba li enpòtan anpil pou nenpòt kanpay piblisite. Pri a nan chak klike sou anons ou a ke yo rekonèt kòm pri pou chak klike (CPC). Gen kèk konsèy ou ka swiv pou diminye pri a nan kanpay piblisite ou a. Premye, sèvi ak mo kle long ke ak volim rechèch ki ba, men entansyon rechèch rekonèt. Sèvi ak pi kout, mo kle plis jenerik lè sa posib. Mo kle sa yo pral atire plis òf.

Pou detèmine pri ou pou chak klike, ou ta dwe premye konnen nòt kalite ou. Nòt kalite yo mare ak mo kle yo ak tèks anons sou anons ou a. Nòt Kalite Segondè yo endike enpòtans epi kidonk yon CPC ki pi ba. Epitou, kenbe nan tèt ou ke pi wo CTR ou, pi bon an. Sepandan, kòm konpetisyon ogmante, pri a pou chak klike ka ogmante, Se konsa, kenbe yon je sou nimewo sa a epi eseye optimize anons ou a reflete enpòtans li yo.

Anfen, kenbe nan tèt ou ke pri pou chak klike varye selon pwodwi a. Plis CPC a pi wo, plis chans pou kliyan an klike sou ou. Pa egzanp, yon kabinè avoka ki fè fas ak aksidan ta natirèlman òf pi wo pase yon biznis ki vann chosèt Nwèl la. Pandan ke pri a pou chak klike ka sanble segondè pou yon $5 Nwèl chosèt, li ka pa pwofitab pou yon avoka fè piblisite pou yon tèm ki enplike yon aksidan.

Pri a pou chak klike varye anpil ant endistri yo. Yon konpayi legal, pa egzanp, ta chaje $6 pou chak klike, pandan y ap yon sit entènèt e-commerce ta peye $1. Geotargeting se yon bon fason pou evite klik ki pa enpòtan epi ogmante CTR ou. Taktik sa a trè efikas pou mache ki gen kote fizik nan yon zòn espesifik. CTR a ap ogmante, pandan ke Nòt Kalite a pral amelyore. An jeneral, li se yon envestisman entérésan.

Pri pou chak klike se yon metrik debaz yo itilize nan piblisite epi li itilize pou fikse pri maksimòm pou chak klike sou kanpay Google AdWords.. Pri pou chak klike ka varye selon sib mo kle anons la ak gwosè bidjè. Li enpòtan pou konnen ki sa CPC maksimòm ou ye, kòm li ka pi wo pase pri aktyèl la nan yon klik. Genyen tou de kalite CPC: manyèl ak otomatik.

Suivi konvèsyon

Anpil moun mande ki jan yo swiv kantite konvèsyon Adwords ki rive apre vizitè yo klike sou anons yo. Suivi konvèsyon se yon fason ekselan pou kenbe tras nan aksyon sa yo. Li enpòtan pou aplike menm varyab la pou chak kanpay ou fè pou ou ka wè konbyen moun ki te vizite sit ou apre ou fin klike sou anons ou yo.. Men kèk fason pou aplike swiv konvèsyon pou Adwords:

o Idantifye ki konvèsyon ki pi enpòtan yo. Si yon vizitè ap enskri pou de kous charite, ki ta konte kòm de konvèsyon. Menm jan an tou, si yon vizitè telechaje yon moso nan kontni, sa a ta dwe yon konvèsyon sèl. Idantifye ki konvèsyon ki pi enpòtan yo epi ajiste paramèt swiv konvèsyon ou yo pou reflete sa. Yon fwa ou te detèmine ki jan yo swiv konvèsyon, ou pral kapab wè ki mo kle yo jenere plis trafik la ak kilès ki kondwi plis pwofi a.

Pou swiv konvèsyon view-through, chwazi a “View nan fenèt konvèsyon” opsyon. Opsyon sa a sitiye nan seksyon Anviwònman Avanse nan kont ou. Li swiv moun ki wè anons ou a men ki pa klike sou li. Moun sa yo ka retounen nan sit entènèt ou nan tan kap vini an epi konvèti, men pa imedyatman. Lè w ap deside sou modèl atribisyon sa a, chwazi kantite tan ki pase depi dènye vizitè a te wè anons ou a. Si sit ou a pa jenere okenn revni, sèvi ak yon nimewo ki pi wo pou konvèsyon view-through.

Si anons ou yo jenere apèl nan telefòn, li enpòtan pou swiv apèl sa yo. Ajoute kòd swiv konvèsyon nan paj aterisaj sit entènèt ou a pral ede w konprann ki kanpay ki pi pwofitab pou ou.. Yon fwa ou konnen konbyen apèl telefòn yo te resevwa yon anons patikilye, ou ka optimize kanpay ou a. Gen kèk etap debaz yo mete sou pye konvèsyon pou Adwords. Sa gen ladann kreyasyon yon Global Site Tag ak konfigirasyon li nan aplikasyon ou ye kounye a.

Next, detèmine ki kategori itilizatè a klike sou. Konvèsyon yo tonbe nan plizyè kategori. Ou ka chwazi pou mezire tout kalite konvèsyon, soti nan jenerasyon plon nan vize paj ak enskripsyon. Ou ka gen ladan tou “lòt” pou konpare plizyè kalite konvèsyon. Pa egzanp, ou ka konpare konvèsyon moun ki te vizite sit entènèt ou a men ki pa t achte anyen. Ajoute kalite konvèsyon sa yo nan yon kategori ap ede ou konpare divès kalite konvèsyon pou menm odyans lan.

Rechèch mo kle

Yo nan lòd yo jwenn pi plis nan rechèch mo kle ou yo, ou dwe premye konprann endistri ou, odyans sib, ak pwodwi. Lè sa a, ou dwe kreye yon pèsonaj achtè ki baze sou mo kle ki gen rapò ak tèm rechèch ki gen rapò. Lè w itilize enfòmasyon sa yo, ou ka kreye kontni ki enpòtan ki adapte a odyans ou a. Ou ka itilize rechèch mo kle a pou kreye kontni ki adrese bezwen odyans sib sa a. Lè w suiv etap sa yo, ou pral sou wout ou a reyalize pi wo classement ak plis trafik.

Ou ka jwenn enfòmasyon enpòtan lè w rasanble yon lis resous. Yon bon kote pou kòmanse se baz done EBSCOhost, ki gen plis pase kat milyon atik. Ou ka chèche plizyè fòm menm mo a, tankou “adrès”, “ranje pri,” oswa “asirans machin.” Epitou, lè ou tape yon mo kle, itilize guillemets pou asire w ke w ap itilize tèm ki pi egzak yo. Yon fwa ou gen yon lis mo kle ki enpòtan, Lè sa a, ou ka kòmanse ekri kontni ou avèk yo.

Sèvi ak rechèch mo kle esansyèl pou SEO. Lè w idantifye sijè ak mo kle popilè yo, ou ka optimize sit entènèt ou a ak vize plis kliyan potansyèl yo. Anplis de sa nan asire pi bon classement motè rechèch òganik, rechèch mo kle pèmèt ou chwazi yon pi gwo estrateji pou kanpay piblisite ou. Lè w konprann enterè ak konpòtman odyans sib ou, ou ka detèmine tou si sijè a konpetitif. Sèvi ak mo kle yo dwa pral ede w rive jwenn yon odyans pi laj ak konvèti vizitè yo nan kliyan.

Pi bon fason pou kòmanse kanpay AdWords ou a se lè w fè rechèch sou tèm popilè pou biznis ou. Sa a se paske tèm sa yo gen volim rechèch ki pi wo. Li enpòtan anpil pou detèmine bon konbinezon de mo kle volim wo ak ba ki pral bay rezilta pi gwo. Gen plizyè fason pou rafine rechèch mo kle ou, men youn ki pi efikas se konsantre sou odyans espesifik ou. Plis konsantre odyans ou a, mwens PPC ou bezwen depanse nan kanpay ou a.

Yon bon zouti rechèch mo kle ofri esè gratis ak peye pou mo kle ki pi popilè yo. Ou ka sèvi ak esè gratis sa yo pou jwenn yon santiman pou zouti a anvan ou depanse nenpòt lajan. Ou kapab tou itilize zouti rechèch mo kle Google yo bay pou wè ki mo kle ki lakòz plis trafik sou sit ou a.. Sa a se yon pati esansyèl nan yon bon estrateji SEO, epi itilize zouti sa yo ap ede ou kreye estrateji mo kle pafè a. Lè ou gen estrateji mo kle ou mete, ou ka kòmanse aplike estrateji ou a asire ke sit entènèt ou a klase byen nan motè rechèch yo.

Remarketing

Remarketing ak Adwords pèmèt ou vize vizitè sot pase yo nan sit entènèt ou a ak anons Customized. Remarketing se yon fason ekselan pou fè itilizatè yo tounen nan antonwa lavant yo, ki ba ou anpil opòtinite pou konvèti yo. Remarketing AdWords pèmèt ou segman odyans ou a pa lang, revni, ak edikasyon. Remarketing travay anpil menm jan an. Li kreye yon lis itilizatè ki te deja vizite sit ou a, ak ki te montre yon enterè nan pwodwi w lan oswa sèvis.

Remarketing ak AdWords te vin tounen yon sijè ki cho pandan senk ane ki sot pase yo. Retargeting se yon mo à, epi li se prèske mwatye kòm popilè an Frans, Larisi, ak Lachin jan li ye nan peyi Etazini an. Men, ki jan li travay? Li fasil pou konfonn ak tout akwonim yo. Isit la se yon Jadendanfan rapid. Epi sonje, remarketing pa travay jis paske li koute plis.

Before you use Google AdWords for advertising your business, you must understand how it works. Google sets up ad groups to make the management of your ads easier. Each campaign contains one ad and a variety of keywords, including phrase match and broad match. When you set your keyword match to broad, Google sets your ad copy to be relevant anywhere a user types it. You can then customize your ad copy to reach your target audience.

Learn about Google AdWords

If you’re interested in learning more about Google AdWords, then you’ve come to the right place. AdWords is a pay-per-click advertising program that lets you create ads for specific keywords on Google. As the portal to the Internet, Google’s user base is a vast one, and your ad should be relevant and targeted to those users. Anplis, Google’s AdWords will consider a variety of factors, including quality, price and competition.

This course will teach you how to set up your AdWords account from scratch and what makes for a successful online advertising campaign. The course will also teach you how to create conversion tracking, track phone calls, and sales, and measure revenue and form submissions. The course will help you understand how to use all the tools available on Google and implement the most effective marketing strategies. The course also explains how to use social media and Facebook ads effectively.

This course is the best way to learn about Google AdWords. It’s easy to learn about search advertisement, how to monitor your campaigns, and troubleshoot problems. The course also helps you understand your customers from a psychological perspective. If you’re looking to become a Digital Marketing Expert, learning about search advertisement is essential. You can learn about AdWords and search advertising in 60 minutes with a course on Udemy.

Once you’ve learned the basics of Google AdWords, you can move on to advanced techniques. You’ll learn about how to use specialised Ad reports, remarketing strategies, machine learning functionality, and competitor research. There’s no better way to improve your results than with a course that teaches you how to make money online. You’ll also have the confidence to experiment and learn about your competitors’ strategies, while reaping the benefits.

While this is an excellent way to learn about Google AdWords, you can also find video tutorials that cover the basics of this marketing program. Many of the videos on this channel are provided by Google Partners. An reyalite, the latest one was posted on February 16, 2016, and the information is still relevant. These tutorials are structured for those pursuing certification, and they’re generally useful for those just starting out.

Set up a campaign

To start advertising in Adwords, you need to set up a campaign. There are three basic steps to accomplish this. Premye, select the category of your campaign. Lè sa a, select the goal you wish to reach. You can choose between sales, leads, trafik sit entènèt, product and brand consideration, and brand awareness. You can also set up a campaign without a goal. You can change the goal later.

Depending on your business type, you may want to target a geographic location as well. If you are a local business, you might want to target your ads only for people in your area. For an international business, you might want to target countries where you have the greatest sales and most consumers. If you’re not sure where to focus your efforts, check out some other options. You can also choose to target people who live in a specific country.

Once you’ve chosen your keywords, you need to create an effective landing page. The main goal of this page is to convert traffic to customers. For a conversion to happen, the page must be relevant to the keyword searched. It should include a USP (unique selling point), benefits of the product, social proof, and a clear call-to-action. The goal is to increase your conversion rate.

Once you have chosen a target market, you can select one or more ads to promote. In addition to ad keywords, you can also set up a campaign if you have a website that sells similar products or services. Another important step to make is choosing your bid. Remember that your bids will be more affordable if you use automatic bidding, but it requires more work. Anfen, your ads should be simple and direct. People will be most likely to click on a campaign if it offers an offer or discount.

The next step is choosing the keywords that will trigger your ads. This step is often the most confusing part. Keywords are not the only thing you have to consider – you can even use your customers’ feedback when choosing your keywords. Remember that a good Quality Score will make your ad rank higher and lower your bid costs. When deciding on a keyword, make sure you think about how relevant it is to your business.

Create ad copy

The first step to creating good ad copy is defining your objective. Whether you want to attract attention to your website or sell a product, defining your purpose for writing the ad will help you decide which type of copy to use. The three most common types of advertising copy are suggestive, educational, and human interest. Testing ad copy is a critical step, as it will help you to improve the performance of your ads and ensure high-quality traffic.

You can start by writing down your target audience’s search queries. Each of these has a degree of specificity, so your ads should match those terms. Whether you are trying to target a specific geographical area, product, or service, it is important to address the pain point of the persona. Pa egzanp, if you’re selling tickets to a concert, make sure your headline addresses their need.

When writing copy for your ad, try to appeal to the emotions of your audience. Fason sa a, you will be more likely to attract more visitors. By provoking emotions, great marketers can predict audience reactions and answer questions before they come up. Fason sa a, they can make their ads more relevant to the audience’s needs. There are 3 key copywriting strategies you can use to create effective ad copy.

To test your ad copy, use the test option on Google Ads. Make several different versions and load them into Google Adwords. Test them to determine which ones perform best. Remember that testing will help you determine which type of language your customers respond to best. There are many benefits to experimenting with your ad copy. You can see if it works better for your niche than for your competitors’.

Track results

With the help of Google Adwords, you can track the results of your paid search campaign. Fason sa a, you can monitor your success and save money. AdWords is an excellent way to promote your business online. Here are some tips for you to follow:

Track the results of Adwords campaigns in Google Analytics. Adwords reports include a column called “Konvèsyon,” which will tell you how many conversions your ad campaign has gotten. In addition to ad views, you can also see your CPC, which shows you how much you spent for each click. You can use this information to determine whether you’re overpaying for your ad campaigns or not.

One way to track AdWords conversions is to set up a pixel. This pixel can be placed on all pages of your website and used to target remarketing campaigns. To track AdWords conversions, you need to track more than just clicks. A click tells you how many people clicked on your ad, but it doesn’t tell you whether they acted on it once they reached your website. While clicks can tell you a lot about your campaign’s effectiveness, you need to know how many people actually converted.

Before you can get started with AdWords, you must understand CPA, the correct AdWords bid, and the importance of tracking conversions. Conversions are the result of the journey from keyword to landing page to sale. Google Analytics can help you in tracking the journey. It is a free Software-as-a-Service. Once you understand these concepts, you can start using AdWords to promote your business.

Pri

It’s essential to allocate a budget for Adwords campaigns. While the maximum CPC is determined by Google, the cost per click varies. You should set a daily budget of PS200, but this can vary based on your business niche and expected monthly website traffic. To set a daily budget for Adwords campaigns, divide your monthly budget by 30 to get an estimate of the cost per click. For an accurate cost per click estimate, you should read the help documents included with Adwords.

Using the Cost Per Conversion or CPA method to calculate cost per acquisition is a good way to understand the effectiveness of your advertising strategy, and can also help you control your budget. Cost per acquisition measures the number of people who are likely to complete a desired action. Adwords uses dynamic code on landing pages to track conversion rates. You should aim for a conversion rate of at least 1%. This method allows you to adjust your bid to ensure that your budget remains within the limits of your advertising budget.

The cost of AdWords can be justified by the profits you make from a new customer. Nan yon lòt sans, if you’re a service business, you should determine the lifetime value of a customer, both at first contact and over the long-term. Consider the example of an estate sale company. The average profit per sale is $3,000, and you won’t see much repeat business. Poutan, word-of-mouth referrals can have a small lifetime benefit.

As with any other service, you need to consider the subscription cost. Most PPC software is licensed, and you’ll need to factor in subscription costs. Sepandan, WordStream offers 12-month contracts and an annual prepaid option, so you can budget accordingly. It’s important to understand what your contract entails before signing up for one of these plans. Men sonje, the price per click is still much lower than the total cost of AdWords.

Vize

With the rise of Content Network, you can now focus your ads on specific customer segments. Previously, you had to add audience lists or remarketing lists to create a specific campaign for each. Kounye a, you can target ad campaigns to specific user segments, and you can increase conversion rates with these targeted campaigns. This article will review five types of targeting available to you on Google Adwords. You will learn why you should be targeting your audience based on their preferences and behaviors.

Income targeting allows you to target people by income. It works by analyzing publicly available data from the Internal Revenue Service. Google AdWords pulls this information from the IRS and enters it into your campaign. You can also use location targeting with Zip Codes. Google Adwords offers both income and zip code targeting. This makes it easier to find customers based on specific locations. And you can also use these targeting methods in conjunction with geolocation, which allows you to target ads to a particular area.

Contextual targeting matches ads to relevant content on web pages. With this feature, your ads will be displayed to people who are interested in certain topics or keywords. Pa egzanp, an athletic shoe brand could put an ad on a running blog if a runner reads about shoes. The publisher scans the content of the page for a more relevant position. With this feature, you can ensure that your ads are targeted to your customer base.

Targeting Adwords by location is another powerful way to target your audience. If you want to target a specific audience, you can use location and average income levels. With these two variables, you can narrow down your audience while decreasing the wasted ad spend. Lè sa a, you can narrow down your ad campaign by only targeting the people who are actively interested in your product or service. Se konsa, how do you narrow down your audience?

Modèl òf

A successful adwords campaign should target more than one demographic. Although your content will be relevant for all audiences, it might only be of interest to a certain group of people. In such a case, you can use automation to target this demographic group. By tracking the performance of your ad campaigns, you can adjust your bidding strategy accordingly. Anplis, you can also set automation rules to get an alert whenever your CPC goes up or your CPA drops.

Using an automated bid strategy takes the guesswork out of paid ads, but if you’d rather have greater results, you should always use a manual bid strategy. While your bid represents the amount you’re willing to spend on a specific keyword, it doesn’t determine the rankings for that keyword. This is because Google doesn’t want to give the top result to the one who spends the most money.

To choose the most effective bidding model for your ad campaign, you should structure your campaign in a manner that will maximise your keyword’s visibility. Pa egzanp, if you want to boost your conversion rate, your bid should be high enough to drive more traffic. Altènativman, if you want to increase your conversion rates, go for a cost-per-acquisition campaign. It all depends on your needs, but it’s a good idea to make an informed decision based on your target audience.

Anplis, when you’re testing your ads, you can choose bid modifiers for specific times of day, demographics, and electronic devices. Pa egzanp, you can choose the time period for your ads to show up on page one of Google’s search results. The amount you bid will also depend on how long it takes for your target audience to make a purchase or conversion. Altènativman, you can choose to limit your budget on specific keywords and target a specific audience with specific ads.

Conversion rates

The top converting industries in the last few years have been those in the Insurance, Finance and Dating industries. Today, the dating industry outpaces all other industries in conversion rates, averaging nearly nine percent on average. Other industries that are outpacing dating are Consumer Services, Legal, and Autos. Interestingly, the industries with the highest conversion rates don’t necessarily have the best products or services. Olye de sa, they might be using conversion-boosting tactics and experimenting with different offers.

The average PPC conversion rate is about 3.75% for search, epi 0.77% pou rezo ekspozisyon. Conversion rates vary by industry, with Dating and Personal industries generating 9.64% of all AdWords conversions and Advocacy and Home Goods racking up the lowest. An plis, conversion rates for the Google Display Network are much lower than in any other industry. This isn’t to say that there isn’t any room for improvement.

A high conversion rate is something that most companies desire. While it isn’t impossible to achieve a 10 percent conversion rate, you need to be sure that your conversion rate is high enough to drive profitable results. Conversion rates in Adwords vary widely and it is important to choose the right approach for your company’s needs. You should aim for a conversion rate of 10% or more, which is considered to be an excellent result.

While good on-site optimization practices are critical for improving your PPC conversion rate, there are also campaign-side elements that should be optimized for high-quality clicks. Premye, make sure you choose a compelling ad and landing page. Lè sa a, identify your best audiences and platforms. Dezyèmman, make sure you optimize your ads for high-quality clicks. Conversion rates on AdWords for search and display are on par with the average for ecommerce ads, which average at about 1.66% epi 0.89%. Epi finalman, make sure that your ads are in sync with your website and are relevant to the content on your site.

Setting up a campaign

In order to create a successful ad campaign, you need to make sure that your keywords are targeted correctly. There are several steps you can take to improve your ad campaign’s performance. The most exciting part of running a Google Adwords campaign is optimizing your ads and landing pages. The next step is to switch to Expert Mode. In this mode, you can select a goal for your campaign, such as conversions, leads, or sales. The default setting will show you the most effective ad, so you can choose the best ad that will match the target audience. Sepandan, if you don’t want to choose a specific goal, you can set a campaign without goal guidance.

Another part of the campaign settings is the ad schedule. The ad schedule will determine the days on which your ad will appear. You can change this based on the nature of your business. You can also change the ad rotation settings, but for now, it’s best to leave it at default. In addition to the ad schedule, you can customize your ads by using the different ad formats available.

Once you’ve finished creating your campaign, you’ll need to enter your billing information and payment methods. You can choose to use a credit card, debit card, bank account, or promotion code to fund your campaigns. Lè w suiv etap sa yo, you’ll be well on your way to running a successful AdWords campaign. This article will walk you through the various steps to setup a campaign in Google Adwords.

Si ou nouvo nan Adwords, ou ta ka mande ki jan yo maksimize depans ou. Gen plizyè bagay ou dwe konsidere lè w ap devlope yon kanpay siksè, ki gen ladan Pri pou chak klike (CPC), Estrateji òf, Pousantaj klike sou, ak mo kle negatif. Nan atik sa a, w ap aprann kijan pou w sèvi ak zouti sa yo efektivman pou w ka jwenn plis lajan pou lajan w. Si w pa sèten ki mezi pou w swiv, nou te kraze de baz yo.

Pri pou chak klike

Si ou vle konnen konbyen piblisite ou yo ap koute, ou ta dwe konnen ke gen yon kantite faktè ki detèmine kantite lajan ou depanse pou chak klike. Mo kle ou yo, tèks anons, paj aterisaj, ak bon jan kalite nòt tout jwe yon wòl nan kantite lajan ou depanse pou chak klike. Pou amelyore CTR ou, asire w ke tout eleman sa yo gen rapò ak biznis ou. Lè w jwenn yon CTR segondè pral konvenk Google ke sit entènèt ou an gen rapò ak tèm rechèch moun tape nan.

Youn nan faktè ki pi enpòtan yo sonje se pri an mwayèn pou chak klike pou AdWords (CPC). Pandan ke nimewo sa a ka varye dramatikman, li jeneralman mwens pase yon dola. CPC an mwayèn pou e-commerce se $0.88, se konsa òf $5 pou yon tèm ki gen rapò ak chosèt jou ferye ta rantabilite. Si chosèt yo te $3, CPC an mwayèn ta siyifikativman pi ba. Ou ta dwe toujou asire w ke w swiv depans ou yo ak yon Google Spreadsheet oswa pwogram ki sanble.

Malgre pri a wo nan AdWords, li toujou posib pou kenbe bidjè maketing ou an chèk. AdWords pèmèt ou geocible kliyan ou yo baze sou kote yo ye, lang, ak aparèy. An plis, ou ka menm itilize Google Pay pou peye jiska $1,000,000 nan bòdwo Adwords. Ou ka pwolonje kredi nan kanpay piblisite ou yo epi peye yo chak mwa nan fòm lan nan yon bòdwo. Anpil gwo piblisite deja itilize opsyon sa a pou peye kliyan yo.

Yon lòt faktè enpòtan yo konsidere se pri a nan kanpay ou yo. Anpil kanpay piblisite siksè yo se moun ki kondwi pi wo ROI, san yo pa rate okenn lavant oswa opòtinite plon. Ou ta dwe sonje tou ke òf pri ki ba pa pwodui trafik bon jan kalite. Kontinwe, CPC maksimòm ou a se pa pri ou peye a, epi w ap sèlman peye ase pou netwaye papòt ran piblisite yo ak bat konpetitè ou yo.

Estrateji òf

Yo nan lòd yo maksimize rentabilité kanpay Adwords ou a, ou ta dwe itilize yon estrateji òf entelijan. Estrateji sa a se ideyal pou moun ki pa sèten ki mo kle ki pral pote plis pwofi yo oswa ki pa gen tan nan manyèlman mete òf.. Estrateji òf sa a enplike nan mete yon òf ki pi wo pou mo kle espesifik epi li aplike sèlman nan mo kle sa yo. Sa a ki kalite estrateji òf pral asire anons ou yo jwenn ekspoze a maksimòm.

Estrateji òf sa a ka itilize pou maksimize konvèsyon yo. Li pral montre anons lè moun ap chèche mo kle ou oswa varyasyon fèmen. Sepandan, li koute tou. Ou ta dwe itilize estrateji sa a sèlman si bidjè ou gwo. Estrateji sa a sove ou anpil tan paske li otomatize òf yo. Men, li ka pa apwopriye pou moun ki pa gen tan nan rechèch ak teste diferan estrateji. Apwòch ki pi bon pou itilize pou kanpay ou a se jwenn youn ki apwopriye pou odyans sib ou ak bidjè.

Vize pou ogmante pousantaj konvèsyon lè w ogmante òf pou anons ki gen anpil chans pou jenere plis konvèsyon. Sèvi ak estrateji sa a ka amelyore ROI kanpay ou a. Yon òf ki pi wo pral lakòz plis klik, men li pral koute ou plis lajan si li echwe pou kondwi yon konvèsyon. Se konsa, lè w ap chwazi yon estrateji òf pou kanpay Adwords ou, kenbe nan tèt ou ke estrateji sa a se pa pou chak piblisite.

Estrateji òf sa a se ideyal pou itilizatè ki gen objektif espesifik. Si w ap eseye ogmante pousantaj klike sou ou oswa to enpresyon, viewable CPM se yon bon fason pou reyalize objektif ou. Plis konvèsyon ou jwenn pou yon pri espesifik, plis lajan ou pral fè. Estrateji òf sa a pral ede w tou amelyore rekonesans mak ou ak ogmante konsyans mak. Se konsa, itilize estrateji sa a pou maksimize pwofi ou. Sepandan, ou dwe sonje ke pa gen yon sèl gwosè adapte tout solisyon lè li rive chwazi yon estrateji òf.

Pousantaj klike sou

Jwenn yon gwo pousantaj klike sou nan kanpay Adwords se yon siy pozitif, men si anons ou echwe konvèti vizitè yo nan kliyan ki peye, rezilta yo mwens pase satisfezan. Kreye anons ki enpòtan ki vize mo kle yo se kle pou ogmante pousantaj klike sou yo, kidonk li enpòtan pou teste chak eleman. Rechèch mo kle se yon lòt eleman kle, kidonk asire w ke anons peye ou yo enpòtan pou moun k ap chèche pwodwi oswa sèvis w ap ofri yo.

Pousantaj mwayèn klike sou kanpay AdWords yo alantou 5% pou rechèch ak 0.5-1% pou rezo ekspozisyon. Pousantaj klike sou yo itil lè w ap chanje kanpay yo, jan yo endike enterè nan kliyan potansyèl yo. Pousantaj klike sou yo ka mezire tou dapre kantite download kontni yon itilizatè resevwa. Fè li fasil pou kliyan yo telechaje kontni ou, kòm sa a pral ogmante satisfaksyon kliyan, epi finalman, chans pou yo achte pwodwi ou yo.

Pou konprann kijan pou ogmante CTR ou, gade done ki soti nan divès kalite kont AdWords. Pa egzanp, Kont B2B anjeneral gen pi wo CTR pase kont B2C. Kont sa yo gen plis chans pou yo pwodwi kondwi ki kalifye ak vann atik ki gen anpil valè. Kont sa yo ki gen CTR ki ba yo ka analize lè l sèvi avèk yon echantiyon nan pwòp kont yo, ki vle di rezilta yo pa nesesèman reprezante yon seri pi laj de kont.

Si w ap kouri yon kanpay rechèch-anons, ou ka espere jwenn CTR ki pi wo nan endistri date oswa vwayaj. Kanpay lokalize yo ka ogmante CTR ou tou, kòm konsomatè lokal yo fè konfyans magazen lokal yo. Pandan ke tèks ak imaj anons yo ka pa tankou konvenkan tankou sa yo itilize pou jenerasyon plon, anons enfòmasyon ka enspire kiryozite ak konvenk telespektatè yo klike sou yo. Li enpòtan pou konnen ke chak mo kle, ad, ak lis gen pwòp CTR li yo.

Mo kle negatif

Gen yon kantite rezon ki fè yo sèvi ak mo kle negatif nan Adwords. Sèvi ak yo pral ede w vize yon odyans ki pi enpòtan epi redwi klik gaspiye. Anplis de sa, zouti sa yo ap ede ou evite òf kont tèt ou oswa kanibalize enpresyon ou yo. Se konsa, ki jan ou ka itilize mo kle negatif? Ou ka li pou chèche konnen poukisa mo kle negatif yo tèlman enpòtan. Isit la yo se jis kèk nan yo:

Mo kle negatif nwayo refere a mo santral oswa mo ki pi enpòtan nan fraz mo kle a. Pa egzanp, si ou se yon plonbye, ou vle fè piblisite pou moun k ap chèche sèvis ou yo, pa pou moun kap chèche travay. Se poutèt sa, mo kle debaz negatif ou a se “plonbye” epi “plonbye.” Si w ap fè piblisite pou yon tablo travay, ou pral sèvi ak mo a “travay” kòm yon mo kle negatif.

Yon lòt fason pou idantifye mo kle negatif yo se gade rapò rechèch rechèch ou an. Sèvi ak rapò sa a, ou ka idantifye rechèch rechèch ki pa enpòtan nan Tanporèman nich ou a. Lè l sèvi avèk mo kle negatif, ou pral kapab amelyore kanpay piblisite ou yo. Pa egzanp, si w ap vann yon matla, ou ta ka chwazi fè piblisite pou yon matla pou gason, men ou ta pito konsantre sou fanm. Pou gason, sepandan, mo kle negatif yo ka pa osi enpòtan.

Pandan ke negatif gwo matche pa aplike nan matche fraz, li pral anpeche anons parèt lè yon rechèch gen tout mo ak fraz negatif. Korespondans egzak negatif pral anpeche anons parèt tou nan rechèch rechèch ki gen tèm sa yo. Mo kle negatif sa yo se gwo pou non mak ki gen relasyon sere youn ak lòt ak pou òf menm jan an. Li enpòtan pou konnen ki sa mo kle negatif vle di pou ou. Si ou pa vle depanse twòp lajan sou piblisite, mo kle negatif yo se pi bon fason pou fè anons ou yo enpòtan.

Kreye anons ak yon pousantaj klike sou omwen 8%

Yon CTR segondè se pa sèl metrik ki enpòtan nan piblisite. Kanpay piblisite yo ka echwe konvèti paske yo pa vize mo kle yo. Pou anpeche sa, li enpòtan pou teste chak eleman nan anons ou a. Rechèch mo kle se yon lòt eleman enpòtan, pou ke anons peye ou yo enpòtan. Si ou pa fè sa, ou pral gaspiye lajan.

Ou ka ogmante pousantaj klike sou ou a lè w fè anons ou a pi konvenkan ke posib. Eseye sijere yon òf espesyal. Asire w ke ou konsantre sou pwopozisyon inik vann ou epi bay benefis byen mèb pou itilizatè ou yo. Pa fè li pi fasil pou pran aksyon, moun yo pral gen plis chans klike sou anons ou a. Li pral ede tou ekri kopi anons konvenkan. Lè w suiv etap sa yo, ou pral byen sou wout ou a kreye anons ak yon pousantaj klike sou omwen 8%.