Tag: SEO

Muaj ntau yam uas yuav tsum paub txog thaum siv Adwords. Nqi ib nias, Cov qhab nia zoo, Hloov kev sib tw dav, thiab cov ntsiab lus tsis zoo tsuas yog qee qhov. Koj tuaj yeem nrhiav txoj hauv kev zoo tshaj plaws los tshaj tawm siv cov tswv yim no hauv kab lus no. Koj tseem yuav pom txoj hauv kev zoo tshaj plaws los txhim kho koj txoj kev sib tw thiab ua kom tau nyiaj ntau tshaj ntawm koj cov peev nyiaj. Nyeem rau kom pom cov lus zais ntawm kev tshaj tawm nrog Adwords. Qhov zais cia rau qhov kev sib tw ua tiav yog txhawm rau txhim kho tus nqi thiab zoo.

Cov qhab nia zoo

Adwords’ Cov qhab nia zoo (QS) yog ib qho kev ntsuas uas txiav txim siab seb qhov cuam tshuam thiab zoo npaum li cas koj cov ntawv tshaj tawm. Cov kab ke no zoo ib yam li Google's organic ranking algorithms. Kev tshaj tawm nrog QS siab muaj feem cuam tshuam rau cov neeg siv ntau dua thiab yuav hloov dua siab tshiab. Ntxiv mus, QS siab yuav txo tus nqi ib nyem (CPC).

Koj QS tseem ceeb vim nws txiav txim siab npaum li cas koj yuav them rau ib lo lus tseem ceeb. Cov ntsiab lus nrog QS qis yuav ua rau kev ua haujlwm tsis zoo thiab CTR qis. Kev tshaj tawm nrog QS siab yuav tau txais kev tso kawm zoo dua thiab ua kom muaj txiaj ntsig zoo. Qhov qhab nia zoo yog ntsuas ntawm qhov ntsuas ntawm ib mus rau 10. Tej zaum koj yuav xav zam cov ntsiab lus tsis zoo hauv pab pawg. Nyob ntawm koj txoj kev lag luam, koj QS yuav poob qis dua kaum, uas tuaj yeem nce koj cov nqi.

Google's Quality Score yog txiav txim siab los ntawm qhov tseeb ntawm koj qhov kev tshaj tawm, lo lus tseem ceeb, thiab nplooj ntawv tsaws. Yog cov qhab nia zoo siab, koj qhov kev tshaj tawm yuav muaj feem cuam tshuam rau lo lus tseem ceeb. Hloov pauv, yog tias koj QS qis, tej zaum koj yuav tsis cuam tshuam li koj xav. Nws yog lub hom phiaj tseem ceeb ntawm Google los muab cov kev paub zoo tshaj plaws rau cov neeg siv thiab yog tias koj qhov kev tshaj tawm tsis phim cov ntsiab lus ntawm lub xaib, koj yuav plam cov neeg siv khoom.

Txhawm rau txhim kho koj QS, koj yuav tsum xyuas kom meej tias koj cov lus tshaj tawm yog qhov kev tshawb nrhiav ntawm koj cov neeg siv. Qhov ntawd txhais tau hais tias koj cov lus tseem ceeb yuav tsum sib ze rau qhov lawv tab tom nrhiav. Ib yam li ntawd, daim ntawv tshaj tawm yuav tsum tau ntes tab sis yuav tsum tsis txhob yuam kev ntawm lub ntsiab lus. Ntxiv rau, nws yuav tsum nyob ib puag ncig los ntawm cov ntsiab lus tshawb nrhiav thiab cov ntawv muaj feem cuam tshuam. Qhov no ua kom ntseeg tau tias koj daim ntawv tshaj tawm yuav tshwm sim hauv qhov pom kev zoo tshaj plaws.

Nyob rau hauv ib tug nutshell, Cov qhab nia zoo yog qhov qhia tau tias muaj feem cuam tshuam rau koj cov kev tshaj tawm thiab lawv ua tau zoo npaum li cas. Cov qhab nias zoo yog xam raws li CPC twv koj tau teeb tsa. Qhov qhab nia siab dua qhia tau tias koj qhov kev tshaj tawm ua haujlwm tau zoo thiab hloov pauv cov neeg tuaj saib. Txawm li cas los, Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias QS siab dua yuav txo koj tus nqi ib nyem (CPC) thiab nce tus nqi ntawm kev hloov dua siab tshiab uas koj tau txais.

Hloov kev sib tw dav

Kev sib tw dav hauv Adwords tuaj yeem yog lub tswv yim phem. Kev tshaj tawm tuaj yeem tshwm sim rau cov neeg uas tshawb nrhiav cov ntsiab lus tsis sib xws, them nyiaj tshaj tawm cov nyiaj uas lawv tsis muaj thiab poob rau lwm tus tshaj tawm. Koj tuaj yeem siv qhov kev sib tw dav dav kom tsis txhob muaj teeb meem zoo li no, tab sis koj yuav tsum siv lub “hauv” los yog “ntxiv” kos npe rau hauv koj lub sijhawm tshawb nrhiav. Qhov ntawd yog, koj tuaj yeem cais cov ntsiab lus xws li liab, liab, thiab qhov ntau thiab tsawg, tab sis koj tsis tuaj yeem ntxiv lawv rau koj qhov tsis zoo.

Hloov kho qhov sib tw dav yog qhov nruab nrab nruab nrab ntawm qhov sib tw dav thiab kab lus. Qhov kev xaiv no tso cai rau koj los tsom rau cov neeg tuaj saib coob nrog cov nyiaj tsawg. Hloov kho qhov sib tw dav xauv ib tus neeg cov lus hauv ib kab lus tseem ceeb uas siv cov “+” parameter. Nws qhia Google tias cov lus nug tshawb fawb yuav tsum muaj cov ntsiab lus ntawd. Yog tias koj tsis suav cov lus “ntxiv” hauv koj lub sijhawm tshawb nrhiav, koj qhov kev tshaj tawm yuav tshwm sim rau txhua tus.

Hloov kho qhov sib tw dav hauv Adwords tso cai rau koj xaiv cov lus tseeb uas ua rau koj tshaj tawm. Yog tias koj xav mus cuag cov neeg coob li ntau tau, siv dav kev sib tw. Koj tseem tuaj yeem suav nrog cov sib txawv sib txawv thiab cov lus sib piv. Hom kev sib tw no tso cai rau koj los qhia cov kev hloov pauv uas cuam tshuam rau cov lus nug tshawb fawb. Koj tuaj yeem siv kev sib xyaw ua ke ntawm kev sib tw dav thiab kev hloov kho kom pom cov neeg tuaj saib ntau dua thiab nqaim koj lub hom phiaj.

Feem ntau, Hloov kho qhov sib tw dav yog qhov kev xaiv zoo dua thaum nws los txog rau cov ntsiab lus tshawb fawb tshwj xeeb. Hloov kho qhov sib tw dav yog qhov zoo dua rau cov lag luam me vim tias muaj cov neeg sib tw tsawg dua. Lawv tuaj yeem tsom cov ntsiab lus tshwj xeeb uas muaj kev tshawb nrhiav tsawg. Cov neeg no feem ntau yuav yuav ib yam dab tsi uas cuam tshuam rau lawv. Muab piv rau kev sib tw dav, hloov kev sib tw dav yuav muaj kev hloov dua siab tshiab. Kev hloov pauv dav dav hauv Adwords tuaj yeem tsom mus rau kev lag luam niche.

Cov ntsiab lus tsis zoo

Ntxiv cov ntsiab lus tsis zoo hauv koj qhov kev sib tw Adwords yuav ua rau koj lub vev xaib tsis muaj tsheb khiav tsis xav tau. Cov lus tseem ceeb no tuaj yeem muab ntxiv rau ntau qib, los ntawm tag nrho cov phiaj xwm mus rau ib pawg neeg tshaj tawm. Txawm li cas los, Ntxiv cov ntsiab lus tsis zoo rau qib tsis raug tuaj yeem cuam tshuam koj qhov kev sib tw thiab ua rau tsis xav tau kev khiav tsheb mus rau hauv koj lub vev xaib. Vim tias cov ntsiab lus no yog qhov sib tw tiag tiag, xyuas kom meej tias koj xaiv qhov raug theem ua ntej ntxiv rau lawv. Hauv qab no yog qee cov lus qhia los pab koj ua qhov zoo tshaj plaws siv cov lus tsis zoo hauv koj qhov kev sib tw Adwords.

Thawj kauj ruam yog los tsim cov npe ntawm cov ntsiab lus tsis zoo rau koj cov phiaj xwm Adwords. Koj tuaj yeem tsim cov npe no rau cov neeg siv khoom sib txawv hauv tib txoj kab ntsug. Tsim ib daim ntawv teev npe, nyem lub cuab yeej icon nyob rau sab xis saum toj kawg nkaus ntawm Adwords UI thiab tom qab ntawd xaiv “Sib koom Library.” Koj tuaj yeem sau npe raws li koj xav tau. Thaum koj muaj koj daim ntawv teev npe, npe nws cov ntsiab lus tsis zoo thiab xyuas kom meej tias hom kev sib tw yog qhov tseeb.

Cov kauj ruam tom ntej yog ntxiv koj cov lus tsis zoo rau koj cov phiaj xwm Adwords. Los ntawm kev ntxiv cov ntsiab lus no, koj tuaj yeem paub tseeb tias koj cov lus tshaj tawm tau qhia rau cov neeg uas yuav nyiam koj cov khoom lossis cov kev pabcuam. Thaum ntxiv cov ntsiab lus tsis zoo yuav pab koj tswj koj qhov kev siv nyiaj tshaj tawm, lawv kuj tseem yuav pab koj txhim kho koj txoj kev khiav tsheb los ntawm kev tshem tawm cov kev tshaj tawm tsis zoo. Muaj ntau ntau txoj hauv kev los siv cov ntsiab lus tsis zoo hauv koj qhov kev sib tw, tab sis qhov kev qhia no yuav qhia koj txoj hauv kev zoo tshaj plaws.

Lwm cov lus qhia tseem ceeb uas yuav tsum nco ntsoov thaum tsim cov ntsiab lus tsis zoo rau koj cov phiaj xwm yog ntxiv cov ntawv sau tsis raug thiab ntau qhov sib txawv. Muaj ntau cov ntawv sau tsis raug yog muaj nyob rau hauv cov lus nug tshawb, thiab los ntawm kev ntxiv ntau ntau versions, koj yuav xyuas kom meej tias koj daim ntawv teev cov ntsiab lus tsis zoo yog qhov ua tau. Los ntawm kev ntxiv cov ntsiab lus tsis zoo no, koj tuaj yeem thaiv kev tshaj tawm los ntawm kev tshwm sim rau cov kab lus tshwj xeeb thiab cov ntsiab lus. Muaj lwm txoj hauv kev los ua cov ntsiab lus tsis zoo hauv koj qhov kev sib tw. Koj tuaj yeem suav cov ntsiab lus tsis zoo no hauv pawg tshaj tawm thiab cov phiaj xwm, xws li siv cov kab lus sib tw tsis zoo thiab ntxiv lawv rau koj qhov kev tshaj tawm.

Thaum teeb tsa cov ntsiab lus tsis zoo, koj yuav tsum ua li ntawd rau theem phiaj xwm. Cov lus tseem ceeb no yuav thaiv kev tshaj tawm los ntawm kev qhia rau cov lus nug tshawb nrhiav uas tsis cuam tshuam rau koj cov khoom. Piv txwv li, yog tias koj muag khau ncaws pob, nws yuav yog qhov zoo tshaj los siv cov ntsiab lus tsis zoo ntawm qib kev sib tw. Txawm li cas los, Txoj kev no tsis pom zoo rau txhua tus tshaj tawm. Nco ntsoov tshawb fawb cov ntsiab lus rau koj lub lag luam ua ntej teeb tsa cov ntsiab lus tsis zoo hauv Adwords.

Among the many benefits of Google Adwords is that it automatically matches advertisers’ advertising content to publisher’s pages. Adwords tso cai rau cov neeg tshaj tawm kom nce tsheb mus rau lawv lub vev xaib thiab qhia cov nyiaj tau los nrog tus tshaj tawm. Nws kuj tseem pab cov tshaj tawm nyiaj txiag lawv cov ntsiab lus los ntawm kev saib xyuas kev dag ntxias. Kawm paub ntxiv txog Adwords thiab nws cov txiaj ntsig. Xwb, mus saib Google's Adwords txhawb lub vev xaib kom paub ntau ntxiv. Nws yog dawb thiab siv tau heev!

PPC advertising

Unlike traditional display ads, PPC tshaj tawm ntawm Google's Adwords platform siv tus nqi thib ob los txiav txim siab CPC. Tus neeg sib tw nkag mus rau tus nqi (called the “twv”) thiab tom qab ntawd tos saib seb lawv qhov kev tshaj tawm raug xaiv los tso saib. Thaum lawv ua tiav, lawv qhov kev tshaj tawm tshwm nyob rau hauv nplooj ntawv tshawb fawb cav. Cov neeg tshaj tawm tuaj yeem tsom rau qhov chaw tshwj xeeb lossis cov khoom siv, thiab lawv tuaj yeem teem caij sib tw hloov kho los ntawm qhov chaw.

Rau qhov siab tshaj plaws, Kev sib tw PPC yeej yuav tsum yog raws li kev tshawb fawb lo lus tseem ceeb thiab tsim cov nplooj ntawv tsaws tau zoo rau lo lus tseem ceeb ntawd. Cov phiaj xwm cuam tshuam tsim cov nqi qis dua, txij li thaum Google txaus siab them tsawg dua rau cov tshaj tawm cuam tshuam thiab nplooj tsaws nplooj txaus siab. Split ad pawg, piv txwv, tuaj yeem nce qhov kev nyem-los ntawm tus nqi thiab Cov qhab nia Zoo ntawm koj qhov kev tshaj tawm. Thiab thaum kawg, qhov cuam tshuam ntau dua thiab zoo tsim koj qhov kev tshaj tawm, qhov txiaj ntsig ntau dua koj qhov kev tshaj tawm PPC yuav yog.

PPC kev tshaj tawm yog lub cuab yeej muaj zog rau kev txhawb nqa koj txoj kev lag luam online. Nws tso cai rau cov neeg tshaj tawm los tsom rau cov neeg tuaj saib tshwj xeeb raws li lawv qhov kev txaus siab thiab lub hom phiaj. They can tailor their campaigns to specific geographical locations, devices, time of day, thiab ntaus ntawv. With the right targeting, you can easily reach a highly-targeted audience and maximize the effectiveness of your ad campaign. Txawm li cas los, you should not do it alone, because it can lead to losses. Tus kws tshaj lij tuaj yeem pab koj txhim kho koj qhov kev sib tw PPC kom ua tiav qhov rov qab los ntawm koj cov peev txheej.

Google Adwords

Txhawm rau kom tau txais kev pom los ntawm Google AdWords, koj yuav tsum xaiv lo lus tseem ceeb thiab teeb tsa qhov siab tshaj plaws. Tsuas yog tshaj tawm nrog cov lus tseem ceeb ntsig txog koj lub lag luam yuav tshwm sim thaum tib neeg siv cov ntsiab lus. Cov ntsiab lus tseem ceeb no yuav ua rau muaj kev hloov pauv. Txawm li cas los, muaj qee yam los xav txog ua ntej pib koj qhov kev sib tw. Hauv qab no yog qee cov lus qhia kom ua tiav. Cov no tsis yog los hloov koj qhov kev siv zog SEO. Tab sis lawv tuaj yeem pab koj tau txais ntau tshaj plaws los ntawm koj qhov kev tshaj tawm kev tshaj tawm.

Paub koj cov neeg tuaj saib thiab tsim cov ntawv tshaj tawm uas tsim nyog thiab cuam tshuam. Daim ntawv tshaj tawm uas koj sau yuav tsum yog raws li koj qhov kev tshawb fawb kev lag luam thiab cov neeg siv khoom nyiam. Google muab cov lus qhia thiab qauv sau ntawv los pab koj sau cov ntawv tshaj tawm zoo. Thaum koj ua li no, koj tuaj yeem sau koj cov ntaub ntawv them nqi, promotional codes, thiab lwm yam ntaub ntawv. Koj qhov kev tshaj tawm yuav raug tshaj tawm hauv Google lub vev xaib hauv 48 teev.

Ntxiv mus, koj tuaj yeem siv cov tswj vaj huam sib luag hauv Adwords rau lub hom phiaj cov chaw uas yog ib feem ntawm Google network. Cov txheej txheem no hu ua Site-Targeting. Koj tuaj yeem qhia tawm rau cov neeg siv uas twb tau mus xyuas koj lub xaib. Cov txheej txheem no tsub kom koj tus nqi hloov dua siab tshiab. Thiab, thaum kawg, koj tuaj yeem tswj cov peev nyiaj rau koj qhov kev sib tw. Tab sis, txhawm rau ua kom muaj txiaj ntsig zoo ntawm koj txoj kev sib tw, nco ntsoov siv hom ntawv tshaj tawm tus nqi tshaj plaws.

Nqi ib nias

Tus nqi ib nias rau Adwords nyob ntawm ntau yam, suav nrog cov qhab nia zoo, lo lus tseem ceeb, ad ntawv, thiab nplooj ntawv tsaws. Cov ntsiab lus no yuav tsum muaj feem cuam tshuam rau kev tshaj tawm, thiab CTR (nyem-los-tus nqi) yuav tsum siab. Yog tias koj CTR siab, nws qhia rau Google tias koj qhov chaw muaj txiaj ntsig. It is also important to understand the ROI. This article will cover some of the most common factors that impact the cost per click for Adwords.

Ua ntej, consider your Return on Investment (ROI). A cost per click of five dollars for every dollar spent on an ad is a good deal for most businesses, as it means you’re getting five dollars for each ad. This ratio can also be expressed as a cost per acquisition (CPA) of 20 feem pua. If you’re not able to achieve this ratio, sim hla-muag rau cov neeg siv khoom uas twb muaj lawm.

Lwm txoj hauv kev los xam koj tus nqi ib nias yog kom muab tus nqi ntawm txhua qhov kev tshaj tawm los ntawm cov neeg tuaj saib uas tau nyem rau ntawm nws. Google pom zoo kom teeb tsa qhov siab tshaj plaws CPC rau $1. Phau ntawv tus nqi ib nias twv, ntawm qhov tod tes, txhais tau hais tias koj teem lub siab tshaj plaws CPC koj tus kheej. Kev tuav tus nqi ib nias sib tw sib txawv los ntawm cov tswv yim sib tw automated. Yog tias koj tsis paub meej tias qhov siab tshaj plaws CPC yog dab tsi, start by looking up the amount of other advertisers’ kev tshaj tawm.

Cov qhab nia zoo

To improve the quality score of your Adwords campaign, koj yuav tsum nkag siab txog peb yam ntawm cov qhab nia zoo. Cov khoom no suav nrog: phiaj xwm kev vam meej, keywords thiab ad luam. Muaj ntau txoj hauv kev los ua kom koj cov qhab nia Zoo, thiab txhua qhov no yuav muaj kev cuam tshuam rau koj qhov kev tshaj tawm txoj haujlwm. Tab sis yuav ua li cas yog tias koj tsis paub tias lawv yog dab tsi? Ces tsis txhob txhawj. Kuv yuav piav qhia yuav ua li cas txhim kho peb lub ntsiab lus no, yog li koj tuaj yeem pib pom cov txiaj ntsig sai!

Ua ntej, txiav txim CTR. Qhov no yog feem pua ​​​​ntawm cov neeg uas tau nyem rau ntawm koj qhov kev tshaj tawm. Piv txwv li, yog koj muaj 500 impressions rau ib lo lus tseem ceeb, koj cov qhab nias zoo yuav yog 0.5. Txawm li cas los, tus lej no yuav txawv rau cov ntsiab lus sib txawv. Yog li ntawd, nws tuaj yeem nyuaj los txiav txim nws cov txiaj ntsig. Cov qhab nias zoo yuav txhim kho lub sijhawm. Qhov zoo ntawm CTR siab yuav ua kom pom tseeb.

Daim ntawv tshaj tawm yuav tsum muaj feem xyuam rau cov ntsiab lus. Yog tias koj qhov kev tshaj tawm tau tshwm sim los ntawm cov ntsiab lus tsis cuam tshuam, nws yuav zoo li tsis meej pem thiab tsis cuam tshuam rau lo lus tseem ceeb uas koj tau tsom. Daim ntawv tshaj tawm yuav tsum tau ntes, tseem tsis tau mus off-track nyob rau hauv nws qhov tseeb. Ntxiv rau, it should be surrounded by relevant text and search terms. Txoj kev no, your ad will be seen as the most relevant one based on the searcher’s intent.

Split testing

If you’re new to A/B split testing in Adwords, tej zaum koj yuav xav tias yuav teeb tsa li cas. Nws yog qhov yooj yim los teeb tsa thiab siv cov ntaub ntawv uas tau tsav los ntawm txoj kev sim ua kom koj cov phiaj xwm AdWords ua tau zoo li qhov ua tau. Split xeem cov cuab yeej zoo li Optmyzr yog ib txoj hauv kev zoo los sim cov ntawv tshiab ntawm qhov loj. Cov cuab yeej no pab koj xaiv hom ntawv tshaj tawm zoo tshaj plaws raws li cov ntaub ntawv keeb kwm thiab kev xeem A / B yav dhau los.

Kev sib cais hauv SEO yog txoj hauv kev zoo los txhim kho koj lub vev xaib rau kev hloov pauv algorithm thiab cov neeg siv kev paub. Xyuas kom tseeb tias koj qhov kev xeem tau khiav ntawm qhov chaw loj txaus; yog tias koj tsuas muaj ob peb nplooj ntawv lossis cov organic tsheb tsawg heev, cov txiaj ntsig yuav tsis ntseeg. Ib qho kev nce me ntsis hauv kev tshawb nrhiav yuav ua rau muaj kev nce nqi, thiab lwm yam yuav muaj feem cuam tshuam rau cov txiaj ntsig. Yog tias koj tsis paub meej yuav ua li cas khiav qhov kev xeem sib cais, sim ib qho kev txheeb cais SEO cais-kuaj cov cuab yeej zoo li SplitSignal.

Lwm txoj hauv kev los faib kev sim hauv SEO yog hloov pauv cov ntsiab lus ntawm koj nplooj ntawv tsaws. Piv txwv li, yog tias koj tab tom tsom rau ib lo lus tseem ceeb, koj tuaj yeem hloov cov ntawv hauv koj lub vev xaib luam kom nws txaus siab rau tus neeg siv. Yog tias koj hloov mus rau ib pab pawg thiab pom cov version twg tau txais ntau tshaj clicks, koj yuav paub tias nws ua haujlwm lossis tsis ua haujlwm. Qhov no yog vim li cas kev sib cais-kuaj hauv SEO yog qhov tseem ceeb.

Tus nqi rau kev hloov pauv

Tus Nqi Rau Kev Tau Txais (CPA) thiab Tus Nqi Ib Hloov (CPC) yog ob nqe lus uas tsis zoo ib yam. CPA yog cov nyiaj uas xav tau los muag cov khoom lossis kev pabcuam rau cov neeg siv khoom. Piv txwv li, yog tus tswv tsev so xav tau booking ntau, lawv tuaj yeem siv Google Ads kom tau txais ntau tus thawj coj. Txawm li cas los, daim duab no tsis suav nrog tus nqi ntawm kev tau txais ib qho kev xav tau coj los yog cov neeg siv khoom muaj peev xwm. Tus nqi rau ib qho kev hloov pauv yog tus nqi uas tus neeg siv khoom tau them rau koj qhov kev pabcuam.

Tus nqi ib nias (CPC) ntawm kev tshawb nrhiav network sib txawv nyob ntawm kev lag luam thiab lo lus tseem ceeb. Qhov nruab nrab CPCs yog $2.32 ib nias rau lub network nrhiav, thaum CPCs rau kev tshaj tawm hauv network tau qis dua. Raws li nrog rau lwm txoj kev tshaj tawm, qee cov ntsiab lus raug nqi ntau dua li lwm tus. Adwords tus nqi sib txawv raws li kev sib tw hauv khw. Cov ntsiab lus kim tshaj plaws muaj nyob hauv kev lag luam muaj kev sib tw. Txawm li cas los, Adwords yog ib txoj hauv kev zoo los txhawb koj txoj kev lag luam online.

Dhau li ntawm tus nqi ntawm txhua qhov kev hloov pauv, CPC tseem yuav qhia koj tias pes tsawg zaus tus qhua tau ua. Yog tias qhov kev cia siab tau nyem rau ntawm ob qhov kev tshaj tawm, she should pass the revenue from both into both conversion codes. If the customer bought two products, the CPC will be lower. Ntxiv mus, if a visitor clicks on two different ads, they should buy both of them, meaning a total of PS50. Rau qhov no, a good ROI will be greater than PS5 for each click.

When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, lo lus tseem ceeb, kev twv, thiab hloov dua siab tshiab. Yog tias koj tsis paub meej tias yuav pib qhov twg, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.

Tus nqi

To maximize the effectiveness of your marketing campaign, Nws yog ib qho tseem ceeb los tswj cov nqi ntawm Adwords kom zoo. Koj tuaj yeem txo tus nqi ntawm koj qhov kev tshaj tawm los ntawm kev nce koj cov qhab nia zoo. Los ntawm kev siv cov ntsiab lus tsis zoo, koj tuaj yeem zam kev tsom mus rau cov neeg siv nyiaj siab thiab ua kom zoo rau koj txoj kev sib tw. Ntxiv rau qhov txo tus nqi, koj tuaj yeem txhim kho qhov cuam tshuam ntawm koj qhov kev tshaj tawm. Hauv qab no yog ob peb lub tswv yim rau kev ua kom koj cov qhab nia Zoo:

Tshawb xyuas koj cov nqi lus tseem ceeb txhua hnub. Taug qab cov nqi ntawm txhua lo lus tseem ceeb pab koj tswj koj cov peev nyiaj lag luam thiab txheeb xyuas cov ncauj lus. Cov ntaub ntawv no tseem ceeb tshwj xeeb yog tias koj cov neeg sib tw siv nyiaj ntau ntawm tib lo lus tseem ceeb. Kuj, Nco ntsoov tias CPC tuaj yeem nce ntau yog tias koj tab tom tsom rau cov ntsiab lus sib tw heev. Qhov tseem ceeb tshaj plaws uas yuav tsum nco ntsoov yog tias Adwords cov nqi yuav nce ntxiv thaum kev sib tw nce, yog li koj yuav tsum xav txog qhov kev sib tw ntawm lo lus tseem ceeb uas koj tau xaiv.

Koj tuaj yeem saib xyuas koj tus nqi hloov pauv, uas qhia rau koj paub pes tsawg zaus tus neeg tuaj xyuas ua ib qho haujlwm tshwj xeeb. Piv txwv li, yog tias ib tug neeg nyem rau ntawm koj qhov kev tshaj tawm thiab sau npe rau koj cov npe email, AdWords yuav tsim ib tus lej cim tshwj xeeb uas yuav ping servers txhawm rau txheeb xyuas cov ntaub ntawv nrog rau cov lej ntawm kev tshaj tawm. Faib tus nqi tag nrho los ntawm 1,000 kom pom koj tus nqi tag nrho rau ib qho kev hloov pauv.

Muaj ob peb yam uas cuam tshuam rau tus nqi ib nias, tab sis nyob rau hauv dav dav, cov ntsiab lus kim tshaj plaws hauv AdWords cuam tshuam nrog nyiaj txiag, kev lag luam uas tswj cov nyiaj ntau, thiab nyiaj txiag sector. Tus nqi siab dua cov ntsiab lus hauv pawg no feem ntau kim dua lwm cov ntsiab lus, yog li yog tias koj tab tom nrhiav nkag mus rau hauv kev kawm txuj ci lossis pib lub chaw kho mob, koj yuav tsum cia siab tias yuav them CPCs siab. Cov ntsiab lus tseem ceeb tshaj plaws suav nrog cov nyiaj txiag thiab kev kawm, yog li xyuas kom koj paub tseeb tias koj tau txais dab tsi ua ntej koj pib tshaj tawm.

Koj tus nqi siab tshaj plaws rau ib nias (CPC) yog tus nqi siab tshaj plaws uas koj xav tias ib qho nyem muaj nqis, txawm tias qhov ntawd tsis yog qhov koj cov neeg siv khoom nruab nrab them. Piv txwv li, Google pom zoo kom teeb tsa koj qhov siab tshaj plaws CPC rau $1. Ntxiv rau qhov ntawd, koj tuaj yeem teeb tsa koj qhov siab tshaj plaws CPC, kev teeb tsa txawv ntawm cov tswv yim sib tw tsis siv neeg. Yog tias koj tsis tau siv AdWords ua ntej, nws yog lub sijhawm los pib.

Ntsiab lus

While keyword research is an important part of keyword targeting, koj yuav tsum tau hloov kho nws ib ntus kom ua raws li cov kev hloov pauv. Qhov no yog vim tus cwj pwm ntawm cov neeg tuaj saib, kev lag luam, thiab lub hom phiaj kev lag luam tau hloov tas li. Thaum tshawb fawb lo lus tseem ceeb tuaj yeem pab koj tsim cov tshaj tawm cuam tshuam, cov neeg sib tw hloov lawv cov tswv yim thiab. Cov ntsiab lus uas muaj ob mus rau peb lo lus yog qhov zoo tshaj plaws thawj koom ruam. Txawm li cas los, nco ntsoov tias tsis muaj ib lo lus raug lossis tsis yog. Cov ntsiab lus tseem ceeb yuav tsum muaj feem cuam tshuam rau koj txoj kev lag luam thiab cov ntsiab lus ntawm koj qhov kev tshaj tawm thiab nplooj ntawv tsaws.

Thaum koj muaj koj cov npe lo lus tseem ceeb, koj tuaj yeem sim siv cov cuab yeej Keyword Planner. Koj tuaj yeem xa tawm cov lus pom zoo, tab sis nws yog txheej txheem tedious. Koj tseem tuaj yeem siv lub “Sab saum toj ntawm nplooj ntawv twv” kem nrhiav keeb kwm sab saum toj-nplooj ntawv twv rau koj cov lus tseem ceeb. Cov cuab yeej no ua haujlwm ntawm Google's Display Network, uas qhia cov tshaj tawm ntawm ib sab ntawm cov ntsiab lus zoo sib xws. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. Piv txwv li, you want people to click your ads because they’re looking for a solution to a problem. Txawm li cas los, this may not be the case when people are searching outside of search engines, piv txwv. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.

When choosing a keyword, nco ntsoov tias tsis yog txhua lo lus tseem ceeb tsim muaj sib npaug. While some may seem smart at first, some are not. A search for “wifi password” indicates that people are looking for a wifi password, tsis yog ib yam khoom lossis kev pabcuam. Piv txwv li, ib tug neeg tab tom nrhiav rau lo lus zais WiFi yuav zoo li leeching los ntawm lwm tus neeg lub wifi, thiab koj yuav tsis xav tshaj tawm koj cov khoom ntawm lawv wifi!

Bids

Koj tuaj yeem kho koj qhov kev twv ntawm Adwords raws li koj cov txiaj ntsig. Google muaj ib tug built-in feature uas yuav pab tau koj txiav txim siab npaum li cas mus twv rau cov ntsiab lus tshwj xeeb. Koj tuaj yeem siv cov cuab yeej no los kwv yees CPC thiab txoj haujlwm rau cov nqi sib txawv. Tus nqi koj twv kuj tseem nyob ntawm cov peev nyiaj uas koj tau teem rau koj qhov kev tshaj tawm kev lag luam. Cov npe hauv qab no yog qee cov lus qhia los kho koj qhov kev sib tw Adwords kom ua kom koj cov txiaj ntsig tau zoo tshaj plaws.

Paub koj lub hom phiaj cov neeg tuaj saib. Los ntawm kev siv cov neeg ua lag luam, koj tuaj yeem tsom koj cov neeg tuaj saib zoo dua nrog AdWords. Piv txwv li, koj tuaj yeem pom lawv cov sijhawm ua haujlwm thiab sijhawm ua haujlwm. Kuj, koj tuaj yeem paub ntev npaum li cas lawv siv sijhawm ua haujlwm lossis so haujlwm. Yog paub tej no, koj tuaj yeem hloov kho koj qhov kev twv kom muaj kev cuam tshuam txog kev nyiam ntawm koj cov neeg tuaj saib. Qhov no yog qhov tshwj xeeb tshaj yog tias koj tab tom tsom cov neeg siv khoom uas feem ntau yuav yuav cov khoom thiab cov kev pabcuam cuam tshuam nrog kev lag luam tshwj xeeb.

Txheeb xyuas hom kev tshaj tawm cov neeg siv tab tom nrhiav. Piv txwv li, tus neeg siv nrhiav 'Bike Shop’ los ntawm lawv lub desktop tej zaum yuav nrhiav tau lub cev qhov chaw. Txawm li cas los, ib tus neeg tshawb nrhiav tib cov lus nug ntawm lawv lub xov tooj ntawm tes kuj tseem tuaj yeem tshawb nrhiav cov tsheb kauj vab hauv online. Cov neeg tshaj tawm uas xav mus cuag cov neeg taug kev yuav tsum tsom mus rau cov khoom siv mobile tsis yog desktop lossis ntsiav tshuaj. Feem ntau cov neeg taug kev yog nyob rau hauv kev tshawb fawb hom thiab nyiam ua lawv qhov kawg kev yuav khoom los ntawm lawv lub desktop lossis ntsiav tshuaj.

Cov ntsiab lus tseem ceeb heev rau koj lub lag luam thiab cov khoom lag luam, yog li koj yuav tau ua qee qhov kev kwv yees thaum koj teeb tsa koj qhov kev twv thawj zaug, tab sis koj yuav tuaj yeem kho lawv thaum koj muaj koj cov stats. Koj tuaj yeem ua raws li cov lus qhia tseem ceeb los teeb tsa koj qhov kev twv thawj zaug thiab kho lawv hauv thawj ob peb lub lis piam tom qab qhib koj tus account. Koj tuaj yeem hloov kho koj cov lus tseem ceeb tom qab txiav txim siab koj cov peev nyiaj thiab cov neeg tuaj saib lub hom phiaj.

Nyob ntawm qhov loj ntawm koj cov peev nyiaj, koj tuaj yeem xaiv los teeb tsa koj qhov kev twv manually lossis siv ib qho ntawm cov tswv yim automated. Muaj ntau ntau txoj hauv kev los txhim kho koj qhov kev twv ntawm Adwords, tab sis qhov Maximize Conversions lub tswv yim yog qhov nrov tshaj plaws. Google siv tshuab kev kawm los ua kev sib tw raws li koj cov peev nyiaj txhua hnub. Txawm li cas los, koj yuav tsum tsuas yog siv lub tswv yim no yog tias koj muaj peev nyiaj loj thiab xav kom automate cov txheej txheem ntawm kev teeb tsa ntawm Adwords.

Kev hloov dua siab tshiab

Koj tuaj yeem siv AdWords hloov dua siab tshiab nrhiav kom pom ntau npaum li cas ntawm koj qhov kev tshaj tawm tau hloov pauv. Feem ntau, koj yuav pom tus naj npawb ntawm kev hloov pauv ntawm koj nplooj ntawv lees paub thaum koj siv tib txoj cai hloov pauv rau ob yam khoom. Yog tias tus neeg yuav khoom tau nyem rau ntawm ob qho kev tshaj tawm hauv qhov kawg 30 hnub, tom qab ntawd koj yuav tsum muaj peev xwm hla tib cov nyiaj tau los rau hauv ob qho kev hloov pauv. Tab sis tus naj npawb ntawm kev hloov pauv yuav txawv raws li hom kev qhia koj siv.

Kev hloov pauv tsis raug cais rau ib tus neeg siv khoom, yog li nws tuaj yeem siv tus nqi sib txawv rau txhua tus. Feem ntau, Cov nqi no yog siv los ntsuas ROI ntawm txhua qhov kev tshaj tawm. Koj tuaj yeem siv cov nqi sib txawv rau cov nqi sib txawv thiab hom kev hloov pauv. Tus nqi ntawm ib qho kev hloov dua siab tshiab yuav tsum tau nkag mus rau hauv qhov sib thooj. Txawm li cas los, Tej zaum koj yuav xav siv tus nqi hloov dua siab tshiab rau tag nrho koj cov kev tshaj tawm kom paub tseeb tias koj tuaj yeem ntsuas ROI ntawm txhua qhov kev tshaj tawm.

Thaum teeb tsa Lub Vev Xaib lossis Hu rau On-Site hloov pauv, nyem rau ntawm Advanced Settings tab. Qhov no yuav tso saib kab ntawv Hloov Hloov Clicks. Koj tuaj yeem saib cov ntaub ntawv hloov dua siab tshiab ntawm ntau qib, suav nrog Kev Sib Tw, Pab pawg Ad, Ad, thiab Keyword. Koj tuaj yeem siv cov ntaub ntawv hloov dua siab tshiab los txiav txim seb hom kev tshaj tawm zoo tshaj plaws rau kev tsim cov kev hloov pauv. Los ntawm kev saib xyuas koj cov kev hloov pauv, koj yuav muaj daim duab tseeb ntawm koj qhov kev tshaj tawm thiab siv nws ua cov lus qhia rau kev sau cov ntawv tshaj tawm yav tom ntej.

Teeb tsa AdWords hloov dua siab tshiab taug qab yog ib qho yooj yim. Thawj kauj ruam yog teeb tsa koj tus lej taug qab. Koj tuaj yeem txhais tau qhov hloov dua siab tshiab rau txhua qhov ntawm koj qhov kev tshaj tawm los ntawm kev txhais nws nyob rau hauv kev cuam tshuam rau hom kev ua ub no uas tus neeg siv tau ua. Piv txwv li, koj tuaj yeem xaiv taug qab kev hloov pauv raws li kev sib cuag daim ntawv xa lossis rub tawm ebook dawb. Rau Ecommerce sites, koj tuaj yeem txhais ib qho kev yuav khoom raws li kev hloov pauv. Thaum koj tau teeb tsa tus lej, koj tuaj yeem pib taug qab koj qhov kev tshaj tawm.

Kev hloov pauv kev taug qab txawv ntawm Google Analytics thiab AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. Ntawm qhov tod tes, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. Tab sis txoj kev no yuav tsis zoo rau koj txoj kev lag luam. Li no, koj yuav tsum siv AdWords hloov dua siab tshiab yog tias koj muaj ntau yam kev lag luam hauv online.

Yog tias koj tab tom nrhiav siv Google Adwords rau koj cov phiaj xwm kev lag luam, koj yuav tsum paub qee cov ntsiab lus tseem ceeb txog nws ua haujlwm li cas. Koj yuav tsum siv tus nqi-ib-nias (CPC) kev sib tw, Qhov chaw tsom mus rau kev tshaj tawm, thiab rov ua lub hom phiaj kom nce koj qhov kev nyem-los ntawm tus nqi. Yuav pib, nyeem tsab xov xwm no kom pom cov yam ntxwv tseem ceeb tshaj plaws ntawm AdWords. Tom qab nyeem tsab xov xwm no, koj yuav tsum muaj peev xwm tsim kom muaj kev vam meej.

Nqi-ib-nias (CPC) kev sib tw

Kev sib tw nqi-ib-nias yog qhov tseem ceeb ntawm kev sib tw PPC zoo. Los ntawm kev txo koj tus nqi-ib-nias, koj tuaj yeem nce koj cov tsheb khiav thiab hloov pauv qib. CPC yog txiav txim los ntawm koj qhov kev twv thiab los ntawm cov qauv uas coj mus rau hauv tus account ad zoo, qib ad, thiab kwv yees qhov cuam tshuam ntawm kev txuas ntxiv thiab lwm yam kev tshaj tawm. Cov txheej txheem no yog nyob ntawm ntau yam, suav nrog hom lub vev xaib koj muaj thiab nws cov ntsiab lus.

CPC cov tswv yim sib tw sib txawv rau txhua qhov chaw. Qee tus siv phau ntawv twv thaum lwm tus cia siab rau cov tswv yim uas siv tau. Muaj qhov zoo thiab qhov tsis zoo rau ob qho tib si. Ib qho ntawm qhov zoo tshaj plaws ntawm kev sib tw automated yog tias nws tso sijhawm rau lwm yam haujlwm. Ib lub tswv yim zoo yuav pab koj txhim kho koj cov nqi thiab tau txais txiaj ntsig zoo tshaj plaws. Thaum koj tau teeb tsa koj qhov kev sib tw thiab ua kom zoo rau koj qhov kev twv, koj yuav nyob ntawm koj txoj hauv kev los txhawb koj txoj kev pom thiab hloov koj txoj kev tsheb.

CPC qis tso cai rau koj kom tau txais ntau qhov nyem rau koj cov peev nyiaj, thiab ntau dua ntawm cov clicks txhais tau tias muaj peev xwm ua tau ntau dua rau koj lub vev xaib. Los ntawm kev teeb tsa CPC qis, koj tuaj yeem ua tiav ROI siab dua li lwm txoj hauv kev. Ib txoj cai zoo ntawm tus ntiv tes xoo yog los pib koj qhov kev twv ntawm qhov kev muag khoom nruab nrab uas koj xav kom ua rau ib hlis. Koj tau txais kev hloov dua siab tshiab ntau dua, siab dua koj ROI.

Nrog ntau pua txhiab lo lus tseem ceeb muaj, tus nqi-ib-nias twv yog qhov tseem ceeb ntawm kev ua tiav PPC phiaj xwm. Txawm hais tias CPCs siab tsis tas yuav tsum muaj rau txhua qhov kev lag luam, cov nqi siab tuaj yeem ua rau lawv pheej yig dua. Piv txwv li, yog tias ib lub lag luam muab cov khoom muaj txiaj ntsig zoo, nws muaj peev xwm them taus CPC siab. Qhov sib txawv, kev lag luam nrog tus nqi nruab nrab siab ib nyem tuaj yeem them nyiaj ntau dua CPC vim tias lub neej muaj nuj nqis ntawm cov neeg siv khoom.

Tus nqi ntawm cov nyiaj koj siv ib nias nyob ntawm ntau yam, suav nrog cov qhab nia zoo thiab cov ntsiab lus tseem ceeb. Yog tias koj lo lus tseem ceeb tsis cuam tshuam nrog koj lub lag luam lub hom phiaj kev lag luam, koj qhov kev twv yuav nce ntxiv 25 feem pua ​​lossis ntau dua. CTR siab yog ib qho qhia tias koj qhov kev tshaj tawm muaj feem cuam tshuam. Nws tuaj yeem nce koj CPC thaum txo koj qhov Avg. CPC. Cov neeg lag luam ntse PPC paub tias kev sib tw CPC tsis yog hais txog cov ntsiab lus nkaus xwb, tab sis kev sib xyaw ua ke ntawm lwm yam.

Thaum CPC twv rau Adwords, koj them tus tshaj tawm ib qho nyiaj rau txhua qhov nyem raws li tus nqi ntawm koj qhov kev tshaj tawm. Piv txwv li, yog koj twv ib txhiab daus las thiab tau txais ib qho nias, koj yuav them tus nqi siab dua yog tias koj siv lub vev xaib tshaj tawm xws li Bing. Lub tswv yim no pab koj mus txog ntau tus neeg siv khoom thiab tus nqi qis-ib-nias.

Qhov chaw tsom mus rau kev tshaj tawm

Nrog Site Targeting nyob rau hauv qhov chaw, Google advertisers tuaj yeem xaiv cov vev xaib uas lawv cov tshaj tawm yuav tshwm sim. Tsis zoo li them-ib-nias tshaj tawm, Site Targeting tso cai rau cov neeg tshaj tawm mus rau lub hom phiaj cov ntsiab lus tshwj xeeb. Thaum them-ib-nias kev tshaj tawm yog qhov zoo rau cov neeg tshaj tawm uas paub meej tias lawv cov neeg siv khoom tab tom nrhiav, nws tawm tej peev xwm ua lag luam sib koom untapped. Nov yog qee cov lus qhia los ua kom koj cov ntawv tshaj tawm sawv tawm:

Thawj kauj ruam hauv kev ua kom koj qhov kev hloov pauv siab tshaj plaws yog xaiv qhov chaw zoo-targeted ad muaj tswv yim. Kev tshaj tawm uas cuam tshuam rau ib lub vev xaib tshwj xeeb cov ntsiab lus yuav muaj feem ntau hloov pauv. Xaiv qhov chaw tshwj xeeb muaj tswv yim kom tsis txhob muaj neeg tuaj saib, uas yog thaum cov neeg tuaj saib nkees ntawm pom tib yam tshaj tawm. Qhov no yog qhov tseem ceeb tshwj xeeb tshaj yog thaum tshaj tawm rau cov neeg uas muaj kev nyeem ntawv tsawg. Qhov no yog vim li cas hloov cov kev tshaj tawm tsis tu ncua tuaj yeem pab tau.

Rov ua dua

Kev siv rov ua lub hom phiaj nrog Adwords tuaj yeem ua tau zoo heev. Nws tuaj yeem siv los nyiam cov neeg siv khoom tuaj rau koj lub vev xaib. Facebook muaj ntau dua 75% ntawm cov neeg siv mobile, ua qhov kev xaiv zoo tshaj plaws los txhawb koj lub xub ntiag ntawm Twitter. Ntxiv rau, Koj tuaj yeem siv qhov zoo ntawm Adwords’ mobile-phooj ywg hom ntawv los ntes cov xim ntawm koj cov neeg tuaj saib. Txoj kev no, koj tuaj yeem hloov lawv mus rau cov neeg siv khoom. Siv Facebook thiab Twitter rau kev rov ua dua yog ib txoj hauv kev zoo los ua kom zoo tshaj plaws ntawm cov txheej txheem tshaj tawm no.

Rov ua hom phiaj nrog Adwords muaj ntau yam txiaj ntsig. Nws pab koj nyob nrog koj cov neeg siv khoom uas twb muaj lawm thiab ncav cuag cov tshiab. Los ntawm muab Script tags ntawm koj lub vev xaib, cov neeg uas tau mus xyuas koj qhov chaw yav dhau los yuav pom koj cov tshaj tawm dua, tsim kom rov ua lag luam. Google kuj tseem tso cai rau koj siv rov ua lub hom phiaj nrog Adwords hla ntau qhov kev tshaj tawm hauv zej zog, suav nrog Facebook, Twitter, thiab YouTube.

Google Ads siv tus lej hu ua “retargeting” uas ua haujlwm nrog tus qhua tus browser xa tawm. Cov cai tsis tshwm sim ntawm lub vev xaib tus qhua lub vijtsam, tab sis nws sib txuas lus nrog tus neeg siv tus browser. Nws yog ib qho tseem ceeb kom nco ntsoov tias txhua tus neeg siv internet tuaj yeem kaw cov ncuav qab zib, uas yuav ua rau kev paub ntawm kev lag luam online tsis tshua muaj tus kheej. Cov vev xaib uas twb muaj Google Analytics tag tau teeb tsa tuaj yeem hla kev ntxiv Google Ads rov tsim cov cai.

Lwm cov txheej txheem rau rov ua hom phiaj nrog Adwords yog cov npe-raws li retargeting. Nyob rau hauv no hom ntawm re-targeting, cov neeg siv twb tau mus xyuas lub vev xaib thiab nyem rau ntawm nplooj ntawv tom qab-nias tsaws. Cov phiaj xwm kev tshaj tawm no tuaj yeem txhawb cov neeg tuaj saib kom ua kev yuav khoom lossis hloov kho mus rau kev tso npe. Rov ua hom phiaj nrog Adwords yog lub tswv yim zoo rau kev tsim cov kev coj ua zoo.

Muaj ntau txoj hauv kev los txhim kho koj cov kev tshaj tawm Adwords. Koj tuaj yeem luam tawm thiab muab tso rau hauv koj tus account, los yog kos ob lub thawv kom hloov pauv. Tom qab koj tau theej thiab paste, koj tuaj yeem sib piv koj cov ntawv luam thiab cov xov xwm rau lwm qhov kev tshaj tawm. Yog tias daim ntawv tsis ua haujlwm, sim rewriting nws thiab xyuas koj tus nqi hloov dua siab tshiab. Tej zaum koj yuav xav ua qee qhov tweaks rau daim ntawv theej, ib yam nkaus. Nov yog qee cov lus qhia los txhim kho koj cov phiaj xwm Adwords:

Nqi ib nias

Thaum CPC yog qhov tseem ceeb ntawm kev tshaj tawm online, muaj qee txoj hauv kev los tswj cov nqi. Los ntawm kev siv Google AdWords, koj tuaj yeem tso tshaj tawm rau hauv ib lub vev xaib raws li cov lus lossis kab lus. Txawm koj hom lag luam twg, koj yuav tsum ua tib zoo saib ntawm Google cov nqi kom tsis txhob hla dhau. Cov npe hauv qab no yog qee cov lus qhia uas yuav tsum nco ntsoov thaum txiav txim siab koj tus nqi ib nyem.

Tus nqi ib nias rau Adwords txawv raws li cov khoom tau tshaj tawm. Feem ntau cov kev tshaj tawm hauv online yog kev sib tw-raws li, txhais tau hais tias cov neeg tshaj tawm them nyiaj raws li tus naj npawb ntawm clicks lawv tau txais. Qhov siab dua cov neeg sib tw’ kev twv, qhov ntau dua lawv cov kev tshaj tawm yuav pom hauv xov xwm pub. Yog tias koj lub lag luam tab tom nrhiav kev tsheb khiav ceev, CPCs siab dua tuaj yeem pab koj nce koj qhov pom. Koj tuaj yeem siv Google Analytics kom pom cov ntsiab lus twg tau hloov pauv qhov zoo tshaj plaws.

Tus nqi zoo tshaj rau ib nyem yuav nyob ntawm koj lub hom phiaj ROI. Ntau lub lag luam xav txog tsib-rau-ib piv tau txais thaum siv tus nqi ib qho kev xav (CPI) kev tshaj tawm. Lwm txoj hauv kev los saib tus nqi ib nias yog qhov feem pua ​​​​ntawm clicks rau cov nyiaj tau los. Los ntawm kev nce tus nqi nruab nrab cov neeg siv khoom, koj CPC yuav siab dua. Lub hom phiaj kom ua tiav qhov rov qab los ntawm kev nqis peev (ROI).

Txhawm rau nce CPC rau koj qhov phiaj xwm Adwords, xav txog kev txhim kho ROI ntawm koj lwm txoj kev lag luam. Ua kom tiav lub hom phiaj no yuav tso cai rau koj coj kom zoo dua ntawm retargeting tshaj tawm hauv social media thiab xa ncaj qha. Ntxiv thiab, email tuaj yeem ua haujlwm nrog rau tag nrho koj lwm txoj kev lag luam, nce koj cov lag luam thiab txo cov nqi. Koj tuaj yeem tswj hwm koj cov peev nyiaj thaum ua kom koj qhov ROI ua haujlwm tau zoo los ntawm kev ua haujlwm nrog Tus Nqi Txais Cov Neeg Siv Khoom. Yog li, koj tos dab tsi?

Tus nqi rau kev yuav khoom

CPA, los yog tus nqi rau ib qho kev yuav khoom, ntsuas tus nqi tag nrho ntawm kev tau txais cov neeg siv khoom. Kev hloov dua siab tshiab tuaj yeem yog kev yuav khoom, daim ntawv xa tuaj, thov download, los yog thov kom hu rov qab. Tus nqi ib qho kev yuav khoom feem ntau yog siv los ntsuas qhov ua tau zoo ntawm kev tshaj xov xwm, email kev lag luam, thiab them nyiaj tshaj tawm. Thaum SEO tsis muaj cov nqi tshaj tawm ncaj qha, nws muaj peev xwm kom tau txais ib lub tswv yim zoo ntawm kev ua tau zoo ntawm kev lag luam email los ntawm kev suav CPA ib qho kev txiav txim.

Thaum CPA tseem ceeb rau txhua qhov kev tshaj tawm kev lag luam, Nws yog ib qho nyuaj rau kev sib piv nrog tus qauv ntsuas. Nws txawv raws li cov khoom, kev lag luam, thiab nqe. Tus nqi qis dua rau qhov tau txais, qhov zoo dua koj qhov phiaj xwm tshaj tawm yog. Txhawm rau xam koj tus kheej CPA, koj yuav tsum xam ib tug xov tooj ntawm metrics, suav nrog tus nqi bounce thiab kev mus ntsib tshwj xeeb. Yog koj CPA siab, koj li kev lag luam yuav tsum tau hloov kho.

Koj tuaj yeem suav CPA rau kev lag luam yam tsis muaj khoom lossis kev pabcuam. Cov lag luam no tuaj yeem taug qab kev hloov pauv, xws li daim ntawv sau thiab demo signups, siv cov ntawv. Txawm li cas los, tsis muaj tus qauv rau kev txiav txim siab tus nqi zoo tagnrho rau ib qhov tau txais, raws li txhua lub lag luam online muaj cov khoom sib txawv, tus nqi, cov npoo, cov nuj nqis khiav haujlwm, thiab ad campaigns. Txoj hauv kev zoo tshaj los suav CPA yog txhawm rau taug qab ntau npaum li cas kev hloov pauv koj lub phiaj xwm tshaj tawm tsim tawm.

CPA yog ib txoj hauv kev los taug qab kev vam meej hauv kev tshawb fawb cav kev lag luam. Nws pab txiav txim seb koj siv nyiaj npaum li cas kom tau ib tus neeg siv khoom tshiab. CPA feem ntau yog xam rau thawj zaug hloov dua siab tshiab, xws li daim ntawv sau npe lossis demo subscription. Koj tseem tuaj yeem taug qab thiab ntsuas qhov ua tau zoo ntawm koj qhov kev tshaj tawm thiab txiav txim siab seb lawv raug nqi npaum li cas kom tau txais. Qhov ntau conversion koj tau, tsawg koj yuav them rau lub sijhawm ntev.

Hloov pauv tus nqi

Yog tias koj tab tom nrhiav kom nce koj tus nqi hloov pauv ntawm Adwords, muaj qee yam uas koj yuav tsum tau ua los txhim kho nws. Ua ntej, koj yuav tsum to taub dab tsi conversion npaum li cas. Hloov pauv tus nqi hauv Google Adwords yog feem pua ​​​​ntawm cov neeg tuaj saib uas nyem rau ntawm koj qhov kev tshaj tawm thiab tom qab ntawd hloov pauv. Qhov kev hloov pauv no tuaj yeem yog dab tsi los ntawm 10% rau 30%. Qhov kev hloov pauv zoo tshaj plaws yog peb mus rau tsib zaug siab dua qhov nruab nrab ntawm kev lag luam. Nyob rau hauv thiaj li yuav nce koj conversion npaum li cas, koj yuav tsum sim nrog cov kev sib txawv thiab ntsuas qhov ntws ntawm koj lub vev xaib. Qhov no yuav pab koj nkag siab qhov ua haujlwm thiab qhov tsis yog. Ntxiv mus, koj tuaj yeem ua kom zoo dua ntawm kev rov ua lag luam kom rov qab tau cov neeg tuaj saib uas tau qhia kev txaus siab rau koj cov khoom.

Feem ntau, txhua tus tshaj tawm yuav tsum tsom rau qhov hloov pauv yam tsawg kawg nkaus 2.00%. Qhov no txhais tau tias rau txhua tus 100 cov neeg tuaj xyuas lub vev xaib, yam tsawg kawg yog ob tug yuav tsum sau daim foos tiv tauj. Rau cov tuam txhab B2B, tus nqi no yuav tsum siab dua ob. Rau e-commerce websites, nws yuav tsum yog ob xaj ib puas qhua. Txawm li cas los, muaj qee qhov xwm txheej thaum tus qhua tsis sau daim foos, tab sis qhov hloov dua siab tshiab tseem yuav suav. Txawm li cas los xij, Kev hloov pauv siab ntawm Adwords yuav ua rau koj txoj kev lag luam nce ntxiv thiab txhawb koj ROI.

Lwm qhov tseem ceeb hauv kev txhim kho tus nqi hloov pauv yog tsom rau koj cov neeg siv khoom zoo. Los ntawm kev tsom mus rau cov neeg tuaj saib zoo, koj yuav tuaj yeem ntes cov hauv qab ntawm lub funnel tsheb uas koj tab tom nrhiav. Thaum muaj ntau tus neeg tshaj tawm siv nyiaj ntau rau kev tshaj tawm, tsuas yog ib feem me me xwb hloov dua siab tshiab. Yog tias koj tsom mus rau cov neeg tuaj saib zoo, koj tuaj yeem ua kom koj cov nyiaj tau los thiab txo koj cov nqi. Thaum koj muaj cov neeg siv khoom zoo, koj tus nqi conversion yuav skyrocket!

Tshawb nrhiav lo lus tseem ceeb

Yog tias koj xav kom koj qhov kev tshaj tawm kev tshaj tawm ua haujlwm zoo li qhov ua tau, Nws yog ib qho tseem ceeb kom nkag siab txog qhov tseem ceeb ntawm kev tshawb fawb lo lus tseem ceeb. Kev xaiv lo lus tsis raug yuav nkim koj lub sijhawm thiab kev siv zog, raws li cov neeg uas tshawb nrhiav nws tsis zoo li yuav nrhiav koj cov khoom. Kev siv cov ntsiab lus tshwj xeeb yuav ua kom koj ncav cuag koj cov neeg tuaj saib. Nov yog qee cov lus qhia los ua kom koj cov txheej txheem tshawb fawb lo lus yooj yim. – Kawm paub txog tus neeg yuav khoom. Ib tus neeg yuav khoom yog ib pawg ntawm cov lus tseem ceeb uas qhia txog kev xav zoo li tus neeg tshawb nrhiav. Nws tuaj yeem pab koj tsom rau cov neeg tuaj saib tshwj xeeb, thiab craft cov ntsiab lus raws li.

– Paub koj cov neeg tuaj saib. Kev tshawb fawb lo lus tseem ceeb muab rau koj qhov kev nkag siab koj xav tau los txiav txim siab koj cov neeg tuaj saib lub hom phiaj xav tau. Nws tseem yuav pab koj nrhiav tau cov lus tseem ceeb tshaj plaws rau koj lub vev xaib, thiab qhov twg yog qhov sib tw tshaj plaws. Cov ntaub ntawv no tuaj yeem muaj txiaj ntsig zoo rau koj lub tswv yim cov ntsiab lus thiab koj qhov kev lag luam tag nrho. Feem ntau, tib neeg nrhiav kev daws teeb meem hauv online, thiab siv cov ntsiab lus tseem ceeb tuaj yeem pab koj tsom rau cov neeg tuaj saib zoo. Qhov ntau tsom koj cov ntsiab lus yog, cov tsheb ntau dua koj tuaj yeem cia siab tias yuav tau txais.

– Paub koj qhov kev sib tw. Siv cov cuab yeej tshawb fawb lo lus tseem ceeb, koj tuaj yeem paub seb koj cov neeg sib tw yog hom phiaj thiab lawv cov kev sib tw zoo li cas. Nco ntsoov tias koj xaiv cov lus tseem ceeb uas tsis muaj kev sib tw dhau los lossis ntau dhau. Xaiv niches nrog cov tsheb loj. Cov kab lus ntsig txog yuav nyiam cov neeg coob coob. Thaum kawg, piv koj cov ntsiab lus rau koj cov neeg sib tw’ cov ntsiab lus thiab qhov chaw. Thaum koj muaj lub tswv yim meej ntawm koj cov neeg siv khoom xav tau, koj tuaj yeem pib sau cov ntsiab lus kom ua tiav cov kev xav tau.

Tsim kom muaj kev tshaj tawm

Tsim kom muaj kev tshaj tawm zoo yog qhov tseem ceeb yog tias koj xav kom koj lub lag luam sawv tawm ntawm lwm tus. Kev tshaj tawm zoo yuav tsum muaj feem cuam tshuam thiab ntau yam, thiab teb cov lus nug uas tus nyeem ntawv yuav muaj txog koj cov khoom lossis kev pabcuam. Tsim ib qho kev tshaj tawm yog ib qho yooj yim thiab nyuaj, vim tias lub ntiaj teb digital muaj ntau cov lus qhia thiab cov cuab yeej. Nov yog xya yam uas yuav tsum nco ntsoov thaum tsim kev tshaj tawm zoo:

Siv cov lus muaj zog – cov no yog cov ntsiab lus uas rub tus nyeem ntawv thiab pique lawv nyiam. Siv lo lus “koj” hauv koj qhov kev tshaj tawm yog ib txoj hauv kev zoo tshaj plaws kom tau txais koj cov neeg tuaj saib. Cov neeg teb zoo rau cov ntawv luam uas tsom rau lawv, es tsis yog koj lub lag luam. Cov “koj” hauv koj daim ntawv tshaj tawm tsom rau cov neeg siv khoom ntawm tus neeg nyeem ntawv, thiab yog li ua rau muaj feem ntau ntawm lawv nyem rau ntawm nws.

Thaum tsim koj daim ntawv tshaj tawm, nco ntsoov sau ib lo lus tseem ceeb, uas piav qhia koj cov khoom lossis kev pabcuam yog dab tsi thiab suav nrog cov ntsiab lus siab ntawm koj pawg tshaj tawm. Qhov no yuav pab tau koj cov ntsiab lus zoo. Yog tias koj muaj ntau lo lus tseem ceeb hauv ib pab pawg, tsis txhob xav tias yuav tsum sau cov ntawv tshaj tawm cais rau txhua tus. Hloov chaw, xav txog lub ntsiab lus tag nrho ntawm pawg tshaj tawm yog dab tsi, thiab sau ntawv nyob ib ncig ntawm cov ntsiab lus uas zoo li feem ntau cuam tshuam rau pawg tshaj tawm.

Yog tias koj tshiab rau Adwords, phau ntawv qhia ceev no yuav npog cov hauv paus: Tshawb nrhiav lo lus tseem ceeb, Hom phiaj los nqis tes, CPC twv, thiab Negative keywords. Tom qab nyeem tsab xov xwm no, koj yuav npaj txhij los pib koj thawj qhov phiaj xwm AdWords! Nyeem ntawv rau cov lus qhia thiab cov lus qhia txog yuav ua li cas kom koj txoj kev sib tw ua tiav. Koj yuav muaj kev ntseeg siab dua li yav tas los! Yog li pib! Thiab tsis txhob hnov ​​​​qab mus saib peb lwm Adwords cov lus qhia thiab cov ntawv yuav ua li cas rau ntau lub tswv yim thiab kev ua kom yuam kev.

Tshawb nrhiav lo lus tseem ceeb

Ib txoj hauv kev zoo tshaj plaws los nrhiav cov ntsiab lus tseem ceeb yog siv cov cuab yeej xws li Bing cov lus tseem ceeb. Bing yog qhov thib ob loj tshaj plaws tshawb nrhiav cav hauv ntiaj teb, ua dua 12,000 lab nrhiav txhua lub hlis. Cov cuab yeej no yuav muab cov npe ntawm cov lus qhia tseem ceeb raws li koj cov lus xaiv. Siv cov npe no los tsim cov ntsiab lus, nce koj txoj hauv kev nyiam cov neeg tuaj xyuas tshiab. Koj tuaj yeem siv cov npe no los tsim cov ntsiab lus tshiab, xws li blog post lossis video.

Kev tshawb fawb lo lus tseem ceeb yog txheej txheem ntawm kev txheeb xyuas cov ntsiab lus uas tib neeg siv los tshawb nrhiav koj cov khoom lossis cov kev pabcuam. Los ntawm kev ua qhov no, koj yuav kawm txog cov ncauj lus twg yog cov neeg nyiam thiab hom ntsiab lus dab tsi uas tib neeg tab tom nrhiav. Paub txog cov ntsiab lus twg yog qhov nrov ntawm koj cov neeg tuaj saib lub hom phiaj yuav pab koj txiav txim siab seb hom ntsiab lus twg los tsim. Thaum koj muaj koj cov npe ntawm cov lus tseem ceeb, koj tuaj yeem tsom cov ntsiab lus no nrog kev tshaj tawm luam tawm, social media marketing, thiab lwm yam tswv yim.

Thaum tshawb nrhiav cov ntsiab lus, koj yuav xav tsom mus rau cov uas tshwj xeeb tshaj li qhov dav dav. Qhov laj thawj yog yooj yim: yog ib lo lus tseem ceeb dav, Nws tsis zoo li mus cuag koj cov neeg tuaj saib. Yog tias koj siv cov ntsiab lus dav dav, koj yuav nkim sijhawm thiab nyiaj txiag. Cov ntsiab lus dav dav, ntawm qhov tod tes, yuav tsis nqa tsheb ntau. Thaum koj pom cov ntsiab lus tshwj xeeb, koj qhov chaw nyob online yuav ua tiav. Ib daim ntawv teev cov ntsiab lus zoo yuav tso cai rau koj tsom rau cov neeg tuaj saib tshwj xeeb nrog cov ntsiab lus zoo.

Muaj ob peb lub ntsiab lus pub dawb thiab hwm zoo uas tuaj yeem pab koj nrog koj tshawb nrhiav cov ntsiab lus tshwj xeeb. Moz's Keyword Explorer yog ib qho cuab yeej zoo li no, thiab nws muaj dawb thiab hwm versions. Larry Kim qhov kev tshuaj xyuas ntawm Moz's Keyword Explorer tuaj yeem muab koj lub tswv yim ntawm qhov tseem ceeb npaum li cas Moz's Keyword Explorer yog. SEMrush yog lwm lo lus tseem ceeb zoo nrog rau dawb thiab them nyiaj version. Koj tuaj yeem sim ob qho tib si ua ntej koj txiav txim siab zaum kawg.

Hom phiaj los nqis tes

Muaj ntau txoj hauv kev los txhawb koj cov peev nyiaj tshaj tawm los ntawm kev siv ntau hom phiaj xwm muaj nyob hauv Adwords. Thaum tus neeg tshawb nrhiav ntaus lub ntsiab lus dav dav, lub tshuab tshawb nrhiav yuav qhia Morphe txhuam rau tus neeg siv. Hom kev tshawb fawb no yog qhov zoo rau cov hom lag luam uas muaj kev paub txog hom lag luam siab, vim lub hom phiaj yog kom tus neeg tshawb nrhiav los ua tus neeg siv khoom. Thaum qhov khoom plig ntawm hom phiaj xwm no yog siab, nws tsis yooj yim li hloov cov neeg tshawb nrhiav rau hauv cov neeg siv khoom. Piv txwv li, thaum ib tug neeg tshawb nrhiav “Morphe txhuam,” ib qho kev tshaj tawm yuav tshwm sim rau qhov muag zoo tshaj plaws Morphe txhuam. Tib yam tuaj yeem hais txog eyeshadow palettes.

Lwm hom phiaj xwm phiaj xwm yog kev sib tham sib tham, uas tso koj cov ntawv tshaj tawm hauv cov vev xaib zoo sib xws. Hom phiaj los nqis tes no tshwj xeeb tshaj yog rau cov lag luam hauv zos. Hom kev tshaj tawm no qhia txog kev nkag siab txog kev lag luam cuam tshuam rau hauv daim ntawv ntawm cov duab sib tham sib. Koj tuaj yeem xaiv qhov twg rau lub hom phiaj thiab ntev npaum li cas koj xav kom koj cov ntawv tshaj tawm khiav rau. Hom kev tshaj tawm no tuaj yeem txhawb koj lub hom phiaj kev nthuav tawm thiab ua kom muaj txiaj ntsig ntawm kev lag luam rov qab. Yog tias koj tab tom khiav kev sib tw infographic, koj cov ntawv tshaj tawm yuav muab tso rau hauv cov vev xaib zoo sib xws.

Muaj lwm txoj hauv kev los txhawb kev ua haujlwm ntawm koj qhov kev sib tw Adwords. Lub phiaj xwm kev tshawb fawb muaj npe tuaj yeem pab koj tau txais kev pom zoo rau qhov koj cov neeg tuaj saib nrhiav. Cov phiaj xwm nrhiav cov npe tseem tuaj yeem pab koj tsim cov thawj coj thiab cov hom phiaj siab dua. Piv txwv li, koj tuaj yeem khiav ib qho kev tshaj tawm rau koj lub lag luam lub vev xaib, thiab tom qab ntawd siv qhov URL ntawm nplooj ntawv tsaws kom tsav tsheb ntau dua. Qhov no yog ib txoj hauv kev zoo los nyiam cov neeg tuaj saib tshiab thiab nce koj tus nqi hloov dua siab tshiab.

CPC twv

Tej zaum koj yuav xav tsis thoob yuav ua li cas txo koj tus nqi CPC rau Adwords kom tau txais txiaj ntsig. Thaum qhov no yog txoj hauv kev pom tseeb tshaj plaws los ua li ntawd, nws tsuas yog ib qho ntawm ntau txoj kev xaiv. Koj kuj yuav tsum txiav txim siab txo lwm yam ntawm koj qhov kev sib tw. Siv Pathvisit yog ib qho cuab yeej ua lag luam uas tuaj yeem taug qab hu xov tooj, hloov cov qhua ntau dua, thiab tsim cov ntawv tshaj tawm kev lag luam. Los ntawm kev txo koj tus nqi CPC, koj tuaj yeem ua rau koj muaj feem yuav pom ROI ntau dua thiab tsawg dua ad pov tseg.

Nyob ntawm koj pob nyiaj siv, koj tuaj yeem teeb tsa CPC qhov siab tshaj plaws rau txhua lo lus tseem ceeb lossis pawg tshaj tawm. Koj tuaj yeem hloov kho koj cov ntawv twv, los yog siv qhov kev xaiv automated bidding. Kev twv twv pub dawb tso cai rau koj los teeb tsa tus nqi siab tshaj plaws uas koj txaus siab siv rau ntawm ib lo lus tseem ceeb lossis pawg tshaj tawm. Qhov no tso cai rau koj los tswj koj cov peev nyiaj thiab tau txais kev tawm tswv yim ntau dua nrog koj qhov kev tshaj tawm ROI thiab cov hom phiaj kev lag luam. Muaj ntau qhov zoo rau kev siv phau ntawv twv.

Thaum cov neeg siv AdWords feem ntau siv CPC twv rau lawv cov phiaj xwm, tej zaum koj kuj xav xav siv lwm txoj kev – CPM. Thaum CPC kev sib tw yog qhov chaw pib rau kev sib tw PPC, CPM yog qhov kev xaiv zoo tshaj plaws yog tias koj xav kom koj cov lus tshaj tawm pom nyob rau sab saum toj ntawm kev tshawb fawb xyaw. Thaum nws los tswj cov nqi, CPC yog lub hauv paus metric. Nws yuav sib txawv rau cov phiaj xwm sib txawv thiab tshaj tawm.

Raws li nrog rau lwm txoj kev tshaj tawm, kev siv nyiaj txhua hnub yog qhov tseem ceeb. Yog tias koj tsis tau tshaj tawm online ua ntej, thawj zaug Google Adwords phiaj los nqis tes yuav tsum pib hauv $20 – $50 ntau, thiab tom qab ntawd kho raws li xav tau. Raws li koj tseem saib xyuas cov txiaj ntsig, koj tuaj yeem hloov koj cov peev nyiaj txhua lub sijhawm. Siv Google AdWord Cov Cuab Yeej tuaj yeem pab koj kho koj cov peev nyiaj txhua hnub txhawm rau txhim kho koj cov phiaj xwm. Yog tias koj muaj teeb meem kho koj qhov kev sib tw, Google AdWords Grader yog qhov cuab yeej zoo tshaj plaws los pab koj txiav txim siab zoo tshaj plaws rau koj txoj kev lag luam.

Cov ntsiab lus tsis zoo

Ib txoj hauv kev los ua kom koj qhov kev tshaj tawm qhov cuam tshuam yog suav nrog cov ntsiab lus tsis zoo hauv koj cov phiaj xwm PPC. Cov ntsiab lus no tsis tuaj yeem koom nrog tib cov lus nug. Lawv yuav tsum muaj cov ntsiab lus, cov lus thiab ntau ntau versions, thiab lwm yam variations ntawm lo lus. Piv txwv li, yog tias koj tab tom sim rank rau “roob,” koj cov lus tseem ceeb tsis zoo yuav tsum muaj xws li kev hloov pauv xws li roob thiab roob. Txawm li cas los, cov ntsiab lus tsis zoo tsis cia li ua haujlwm tib yam li kev tshawb nrhiav cov phiaj xwm, yog li nco ntsoov sim ntau txoj hauv kev.

Txhawm rau kom tau txais txiaj ntsig zoo tshaj plaws ntawm lub tswv yim no, Koj yuav tsum paub cov ntsiab lus uas tib neeg tau ntaus hauv lub tshuab tshawb nrhiav thiab cov twg tsis cuam tshuam rau koj lub lag luam. Daim ntawv ceeb toom tshawb nrhiav hauv Adwords yuav qhia rau koj paub cov ntsiab lus uas tib neeg tau ntaus ua ntej lawv tau mus rau koj lub vev xaib. Thaum koj paub dab tsi cov ntsiab lus tsis zoo koj cov neeg tuaj saib tau ntaus rau hauv lub thawv tshawb, koj tuaj yeem xaiv kom suav nrog lawv hauv koj qhov kev tshaj tawm.

Los ntawm kev siv cov ntsiab lus tsis zoo, koj tuaj yeem txhim kho koj lub hom phiaj tshawb nrhiav tag nrho los ntawm kev tsis suav nrog cov ntsiab lus tshawb nrhiav tsis cuam tshuam. Koj tuaj yeem tshem tawm cov ntawv tshaj tawm rau “pob zeb liab” los yog cov kev xaiv zoo sib xws. Tag nrho cov txiaj ntsig ntawm kev siv cov ntsiab lus tsis zoo yog txhawm rau txhawm rau koj cov neeg tuaj saib lub hom phiaj thiab ua kom koj rov qab los ntawm kev nqis peev. Kawm paub siv lawv li cas hauv AdWords los ntawm kev nyeem cov kab lus no. Koj yuav pom tias cov ntsiab lus tsis zoo tuaj yeem nce koj cov txiaj ntsig tau li cas hauv ob peb lub lis piam.

Kev siv cov ntsiab lus tsis zoo hauv Adwords yuav tsis tsuas yog txhim kho koj qhov kev tshaj tawm, tab sis lawv tseem yuav txuag koj nyiaj los ntawm kev txo koj cov nqi ib nyem (CPC). Los ntawm kev txo tus naj npawb ntawm cov tsis hloov pauv clicks, koj yuav txuag tau nyiaj uas koj tuaj yeem tso rau hauv kev tshaj tawm zoo dua. Tab sis qhov txiaj ntsig tseem ceeb ntawm kev siv cov ntsiab lus tsis zoo yog tias lawv yuav pab koj txhim kho koj cov kev hloov pauv thiab txo qis bounce tus nqi..

Kev txawj ntse kev sib tw

Cov txiaj ntsig ntawm kev txawj ntse kev sib tw rau koj txoj kev lag luam mus deb dhau ntawm kev nkag siab koj cov neeg sib tw. Nws pab koj txiav txim siab lawv qhov kev muag khoom tshwj xeeb, cov neeg tuaj saib, kev npaj nqi, thiab ntau dua. Kev txawj ntse sib tw pab koj txiav txim siab cov ntaub ntawv uas tuaj yeem ua rau koj tshaj tawm, phiaj xwm, thiab kev muag khoom pitches zoo dua. Cov kev nkag siab no tuaj yeem pab koj txhim kho koj cov kev tshaj tawm thiab kev tshaj tawm kev lag luam, nrog rau txheeb xyuas cov cib fim tshiab thiab kev hem thawj uas tuaj yeem txhawb koj cov txiaj ntsig. Cia peb saib qee qhov piv txwv ntawm kev txawj ntse kev sib tw.

Tau txais kev sib tw txawj ntse txhais tau tias paub koj cov neeg sib tw’ cov tswv yim tseem ceeb, yuav ua li cas lawv mus cuag advertising, thiab cov tactics twg lawv siv los nce lawv cov kab hauv qab. Nrog dhau 4.9 billion tus neeg siv internet, nyob ib kauj ruam ua ntej ntawm koj qhov kev sib tw yog qhov tseem ceeb rau kev ua lag luam vam meej. Raws li Crayon's 'State of Market Intelligence,’ 77% ntawm cov lag luam hais txog kev sib tw txawj ntse yog qhov tseem ceeb hauv kev sib tw ua lag luam. Kev txawj ntse kev sib tw kuj tseem muaj txiaj ntsig rau cov hom lag luam uas tab tom nrhiav kom nce nyiaj tau los sai li sai tau.

Lwm txoj hauv kev los sau cov kev txawj ntse sib tw rau koj qhov kev sib tw Adwords yog los saib xyuas koj qhov kev sib tw. Cov cuab yeej txawj ntse kev sib tw zoo yuav cia koj sib piv cov ntsiab lus uas koj cov neeg sib tw sib koom thiab yuav ceeb toom rau koj thaum cov ntsiab lus tshiab tau tshaj tawm. Piv txwv li, BuzzSumo yog cov cuab yeej tshawb fawb zoo tshaj plaws, raws li nws yuav pab koj txiav txim siab seb hom ntsiab lus twg koj cov neeg sib tw siv kom ncav cuag cov neeg siv khoom. Cov cuab yeej txawj ntse kev sib tw no tau ntseeg los ntawm cov tuam txhab xws li HubSpot, Expedia, thiab Telegraph. Nws tuaj yeem pab koj nrhiav seb cov neeg sib tw siv cov ntsiab lus li cas los tsim kev tsheb thiab kev hloov pauv.

Ib daim ntawv tshaj tawm kev sib tw saum toj kawg nkaus yuav muaj cov ntaub ntawv hais txog tus kheej metrics, tuam txhab npe, npe ads, thiab tsis muaj npe tshaj tawm. Nws tseem yuav tsum muaj cov tab ntxiv uas suav nrog cov ntsiab lus tseem ceeb, kev tshaj tawm, nplooj ntawv tsaws, thiab ntau dua. Yog tias koj tab tom nrhiav rau cov neeg sib tw tshwj xeeb khiav kev xeem, koj tuaj yeem xyaum ua kom pom qhov twg ntawm lawv cov kev tshaj tawm thiab cov nplooj ntawv tsaws ua haujlwm tau zoo. Tom qab ntawd koj tuaj yeem pib sib piv koj tus kheej cov txiaj ntsig tawm tsam lawv. Yog tias koj siv Adwords rau PPC, koj yuav muaj ntug tshaj koj cov neeg sib tw yog tias koj paub tias koj ua dab tsi.

Muaj ntau txoj hauv kev los teeb tsa koj tus account Adwords. Nyob ntawm koj lub hom phiaj, koj tuaj yeem siv ib qho ntawm cov qauv hauv qab no: Lub hom phiaj phiaj xwm, Bidding system, thiab Nqi. Kev sib cais kuj yog ib qho kev xaiv. Thaum koj tau tsim cov hom ntawv zoo tshaj plaws rau koj qhov kev sib tw, nws yog lub sij hawm los txiav txim seb yuav siv koj cov peev nyiaj tshaj tawm li cas. Cov npe hauv qab no yog qee cov lus qhia los pab koj pib. Txhawm rau tsim cov phiaj xwm zoo tshaj plaws, nyeem phau ntawv qhia no.

Nqi

Tus nqi ntawm Adwords txawv nyob ntawm ntau qhov sib txawv. Tus nqi nruab nrab yog nyob ib ncig ntawm $1 rau $5 ib nias, thaum cov nqi rau Display Network tau qis dua. Qee cov ntsiab lus tseem kim dua lwm tus, thiab kev sib tw hauv kev ua lag luam kuj cuam tshuam rau tus nqi. Cov nqe lus tseem ceeb tshaj plaws Adwords feem ntau kim tshaj qhov nruab nrab, thiab feem ntau yog koom nrog kev lag luam sib tw heev, xws li kev cai lij choj thiab kev tuav pov hwm kev lag luam. Txawm li cas los, txawm tias tus nqi siab dua, Adwords tseem yog txoj hauv kev zoo tshaj plaws los ua lag luam koj lub lag luam online.

Txawm hais tias CPC tsis muab kev pom ntau ntawm nws tus kheej, nws yog qhov pib zoo rau kev nkag siab tus nqi ntawm Adwords. Lwm qhov kev ntsuas muaj txiaj ntsig yog CPM, los yog nqi-ib txhiab impressions. Qhov kev ntsuas no muab koj lub tswv yim ntawm qhov koj siv nyiaj ntau npaum li cas rau kev tshaj tawm, thiab muaj txiaj ntsig zoo rau CPC thiab CPM phiaj xwm. Lub hom phiaj kev xav yog qhov tseem ceeb hauv kev tsim kev lag luam mus sij hawm ntev.

Tus nqi ntawm Adwords yog tus lej ntawm koj tus nqi ib nyem (CPC) thiab raug nqi ib txhiab impressions (CPM). Cov nyiaj no tsis suav nrog lwm cov nqi, xws li koj lub vev xaib hosting, tab sis nws sawv cev rau koj cov peev nyiaj tag nrho. Kev teeb tsa cov peev nyiaj txhua hnub thiab kev twv nyiaj siab tshaj plaws tuaj yeem pab koj tswj koj tus nqi. Koj tuaj yeem teeb tsa kev twv ntawm lo lus tseem ceeb lossis qib ad pawg. Lwm cov kev ntsuas muaj txiaj ntsig los saib xyuas suav nrog txoj haujlwm nruab nrab, uas qhia koj li cas koj qhov kev tshaj tawm nyob rau ntawm cov tshaj tawm. Yog tias koj tsis paub meej txog yuav ua li cas los teeb koj qhov kev twv, koj tuaj yeem siv Auction insights kom pom ntau npaum li cas lwm tus tshaj tawm tau them nyiaj.

Ntxiv rau koj cov peev nyiaj, koj qhov kev ntsuam xyuas zoo kuj cuam tshuam tus nqi ntawm Adwords. Google xam tus nqi ntawm Adwords phiaj los nqis tes raws li tus naj npawb ntawm cov neeg tshaj tawm uas muaj kev tshaj tawm rau cov ntsiab lus tshwj xeeb. Qhov siab dua koj qhov kev ntaus nqi zoo, tus nqi qis dua ib nias yuav. Ntawm qhov tod tes, yog tias koj qhov kev ntsuas tsis zoo, koj yuav tau them ntau dua li koj qhov kev sib tw. Yog li, Nws yog ib qho tseem ceeb kom nkag siab txog koj cov peev nyiaj rau Adwords kom koj tuaj yeem nyob hauv nws thiab pom cov txiaj ntsig zoo.

Bidding system

Kev hloov pauv rau kev sib tw thiab kev sib txuam hauv Adwords muaj ntau tus neeg thuam thuam ntawm Google. Yav dhau los, ib lub tsev so saw advertiser tuaj yeem twv ntawm lo lus “tsev so,” kom ntseeg tau tias nws qhov kev tshaj tawm yuav ntog rau saum SERPs. Nws kuj txhais tau tias lawv cov lus tshaj tawm yuav tshwm sim hauv cov kab lus uas muaj lo lus “tsev so.” Qhov no tau raug hu ua kev sib tw dav. Tab sis tam sim no, nrog Google cov kev hloov pauv, ob lub tshuab no tsis sib cais lawm.

Muaj ob peb lub tswv yim muaj los ua kom koj cov clicks ntau tshaj plaws hauv ib pob nyiaj siv. Cov tswv yim no zoo tagnrho yog tias koj xav ua kom koj qhov kev hloov pauv siab tshaj plaws thiab nrhiav ntau qhov ntim. Tab sis yuav tsum paub tias txhua hom kev sib tw cov tswv yim muaj nws cov txiaj ntsig. Cov npe hauv qab no yog peb hom kev sib tw tseem ceeb thiab lawv qhov zoo. Yog tias koj tshiab rau Adwords, koj qhov kev xaiv zoo tshaj plaws yog sim qhov Maximize Conversions lub tswv yim, uas cia li kho cov kev sib tw kom ua kom muaj kev sib hloov siab.

Cov tswv yim sib tw automated coj qhov kev kwv yees tawm ntawm kev tshaj tawm them nyiaj, tab sis koj tseem tuaj yeem tau txais txiaj ntsig zoo dua nrog cov txheej txheem phau ntawv. Kev twv yog tus nqi koj txaus siab them rau ib lo lus tseem ceeb. Tab sis nco ntsoov tias qhov kev twv tsis txiav txim siab koj qhov qeb duas; Google tsis xav muab qhov chaw saum toj kawg nkaus rau ib tus neeg uas siv nyiaj ntau tshaj ntawm lo lus tseem ceeb. Tias yog vim li cas koj yuav tsum tau nyeem txog lub auctioning system ua ntej siv nws.

Kev twv twv pub dawb tso cai rau koj los tswj tus nqi twv rau txhua qhov kev tshaj tawm. Koj tuaj yeem siv Txoj Cai Sib Tw los txiav koj cov peev nyiaj thaum tshaj tawm tsis ua haujlwm zoo. Piv txwv li, yog tias koj cov khoom nrov heev, Tej zaum koj yuav xav siv qhov sib tw dav es tsis txhob muaj qhov sib tw. Kev sib tw dav yog qhov kev xaiv zoo dua rau kev tshawb fawb dav dav, tab sis yuav raug nqi koj me ntsis ntxiv. Xwb, koj tuaj yeem xaiv qhov tseeb match lossis kab lus sib tw.

Lub hom phiaj phiaj xwm

Muaj ntau txoj hauv kev los teeb tsa lub hom phiaj phiaj xwm hauv Google Adwords. Koj tuaj yeem teem caij siv nyiaj txhua hnub, uas yog sib npaug rau koj cov phiaj xwm phiaj xwm txhua hli. Ces, faib tus lej ntawd los ntawm cov hnub hauv ib hlis. Thaum koj tau txiav txim siab koj cov peev nyiaj txhua hnub, koj tuaj yeem teeb tsa koj lub tswv yim sib tw raws li. Ntxiv rau, lub hom phiaj phiaj xwm phiaj xwm tuaj yeem teem caij rau ntau hom kev khiav tsheb. Nyob ntawm koj lub hom phiaj phiaj xwm phiaj xwm, koj tuaj yeem xaiv tsom rau qhov chaw tshwj xeeb lossis cov neeg tuaj saib tshwj xeeb.

Lub hom phiaj phiaj xwm phiaj xwm yog lub ntsiab lus tseem ceeb ntawm tag nrho cov phiaj xwm. Lub hom phiaj yuav tsum tau piav qhia meej txog qhov yuav tsum tau hloov pauv kom qhov kev sib tw ua tiav. Nws yuav tsum ua kom luv li sai tau, thiab yuav tsum tau sau ua ib txoj hauv kev kom txhua tus neeg koom nrog hauv kev sib tw to taub nws. Lub hom phiaj kuj yuav tsum yog qhov tshwj xeeb, ua tau, thiab muaj tiag. Qhov no yuav pab txiav txim siab txog cov peev txheej uas xav tau los ua kom tiav lub hom phiaj ntawd. Siv txoj kev hloov pauv, koj tuaj yeem tsim cov hom phiaj tiag tiag rau koj qhov kev sib tw.

Split test ads

Muaj ob kauj ruam yooj yim los faib-sim koj cov lus tshaj tawm hauv Google's Adwords. Ua ntej, koj yuav tsum tsim ob qho kev tshaj tawm sib txawv thiab muab tso rau hauv koj pawg tshaj tawm. Ces, koj yuav xav nyem rau ntawm txhua tus kom pom qhov twg ua tau zoo dua. Tom qab ntawd koj tuaj yeem pom qhov version ntawm koj qhov kev tshaj tawm zoo dua. Txhawm rau ua kom sib cais-kuaj kom zoo li sai tau, ua raws li cov kauj ruam hauv qab no.

Tsim ob qhov sib txawv ad teeb tsa thiab teeb tsa pob nyiaj siv rau txhua qhov kev tshaj tawm. Ib qho kev tshaj tawm yuav raug nqi tsawg dua, thaum lwm tus yuav raug nqi ntau dua. Txhawm rau txiav txim siab koj cov peev nyiaj tshaj tawm, koj tuaj yeem siv lub laij lej phiaj xwm phiaj xwm phiaj xwm. Vim tias cov kev xeem sib cais yog kim heev, koj yuav poob ib co nyiaj, tab sis koj tseem yuav paub yog tias koj cov phiaj xwm tshaj tawm ua haujlwm. Yog tias ob qhov kev tshaj tawm zoo sib xws, nco ntsoov kho koj cov peev nyiaj raws li.

Tom qab koj tau xaiv ob pawg tshaj tawm, xaiv ib qho uas zoo li yuav tsim kom muaj tus lej siab tshaj plaws. Google yuav qhia koj qhov twg yog qhov ua tau zoo dua. Yog tias koj thawj qhov kev tshaj tawm tau txais ntau qhov clicks, ces nws yog ib lub cim zoo. Tab sis pawg tshaj tawm thib ob tau txo qis-los ntawm tus nqi. Koj yuav xav txo koj qhov kev twv thaum koj xav pom CTR siab tshaj plaws los ntawm lwm pawg tshaj tawm. Txoj kev no, koj tuaj yeem kuaj qhov cuam tshuam ntawm koj qhov kev tshaj tawm ntawm koj qhov kev hloov pauv.

Lwm txoj hauv kev los faib-kuaj Facebook tshaj tawm yog los ntawm kev kho koj cov phiaj xwm uas twb muaj lawm. Ua li no, kho koj cov teeb tsa kev tshaj tawm thiab xaiv lub pob Split. Facebook yuav cia li tsim ib qho kev tshaj tawm tshiab nrog cov kev hloov pauv thiab xa rov qab qhov qub. Qhov kev sib cais yuav khiav mus txog thaum koj teem caij kom nres. Yog tias koj qhov kev sib cais ua tiav, koj yuav tsum txuas ntxiv kev sib tw nrog cov txiaj ntsig ntawm koj qhov kev xeem. Tej zaum koj yuav xav faib cov tshaj tawm rau hauv ob lossis peb qhov kev sib tw sib cais.

ROI

Kev tshawb fawb cav kev tshaj tawm yog ib txoj hauv kev siv nyiaj kom tau txais txiaj ntsig zoo ntawm lub sijhawm. Nws kuj muaj kev taug qab ntau dua, tso cai rau koj los txiav txim seb qhov kev tshaj tawm lossis cov ntsiab lus tshawb fawb twg ua rau kev muag khoom. Txawm li cas los, Cov neeg lag luam yuav tsum paub yuav ua li cas kom ROI kom zoo los ntawm kev xaiv cov ntsiab lus zoo, faib cov peev nyiaj kom raug thiab kho cov tswv yim raws li qhov tsim nyog. Kab lus no tham txog qee yam tseem ceeb uas yuav tsum nco ntsoov kom ua kom ROI nrog Adwords. Nyeem rau kom paub ntxiv.

Thaum xam ROI ntawm Adwords, Nws yog ib qho tseem ceeb kom nco ntsoov tias lub vev xaib clicks tsis tas yuav txhais mus rau hauv kev muag khoom. Koj yuav tsum tau taug qab kev hloov pauv kom suav ROI ntawm Adwords. Qhov no tuaj yeem ua tiav los ntawm kev hu xov tooj, nrog rau kev taug qab mus txog thaum tus qhua tuaj txog qhov kawg “Ua tsaug” nplooj. Raws li nrog rau kev tshaj tawm kev lag luam, ROI yuav nyob ntawm seb muaj pes tsawg tus neeg tuaj xyuas koj qhov kev tshaj tawm tsav mus rau koj lub vev xaib. Ua li no, koj yuav tsum xaiv cov ntsiab lus nrog kev yuav khoom.

Txhawm rau txhim kho koj ROI ntawm Adwords, xav txog kev ntxiv txuas ntxiv rau koj qhov kev tshaj tawm. Kev siv cov nplooj ntawv txuas ntxiv yuav pab koj nyiam cov neeg tuaj xyuas ntau dua. Ntxiv nrog rau lo lus tseem ceeb txuas ntxiv, koj tuaj yeem siv cov lus hais lossis qhov chaw txuas ntxiv. Qhov tom kawg ntxiv khawm hu rau koj lub vev xaib. Koj tseem tuaj yeem siv kev tshuaj xyuas thiab qhov chaw txuas mus rau cov neeg mus rau cov nplooj ntawv cuam tshuam. Koj yuav tsum sim cov kev xaiv sib txawv ua ntej daws qhov raug. Yog tias koj xav ua kom siab tshaj ROI, nco ntsoov sim txhua yam.

Google Analytics tso cai rau koj tuaj yeem sau npe Adwords phiaj xwm nrog nws pib-tagged. Cov ntawv ceeb toom yuav qhia koj ROI ntawm Adwords phiaj xwm. Koj yuav tsum tau xa koj cov ntaub ntawv nqi los ntawm cov kev pabcuam kev lag luam them nyiaj rau hauv Google Analytics los saib xyuas lawv cov kev ua tau zoo. Ua qhov no yuav pab koj saib xyuas koj cov nqi tshaj tawm, cov nyiaj tau los thiab ROI. Cov ntaub ntawv no yuav tso cai rau koj los txiav txim siab zoo dua qhov twg los nqis peev koj cov nyiaj. Thiab qhov no yog qhov pib xwb. Koj tuaj yeem taug qab ROI ntawm Adwords tau yooj yim los ntawm kev ua raws li cov lus qhia no.

Thaum koj teeb tsa koj lub phiaj xwm, Google yuav tsim pawg tshaj tawm rau koj. Cov no yuav ua kom tswj koj cov kev tshaj tawm yooj yim dua. Txhua pab pawg muaj ib qho kev tshaj tawm, ib los yog ob peb lo lus tseem ceeb, thiab ob qho kev sib tw dav lossis kab lus sib tw. Google teeb tsa koj lo lus tseem ceeb rau kev sib tw dav kom cov neeg siv tuaj yeem ntaus koj cov lus tseem ceeb nyob txhua qhov chaw. Feem ntau, qhov no ua haujlwm tawm los ua qhov kev sib tw zoo tshaj plaws. Tom qab ntawd koj yuav xav kho tus nqi ib nyem, tus nqi rau ib qho kev xav, thiab tus nqi ib qho kev yuav khoom kom haum koj cov peev nyiaj thiab cov hom phiaj.

Nqi ib nias

Tus nqi zoo tagnrho rau ib nias rau Adwords yog txiav txim siab los ntawm kev txiav txim siab koj lub hom phiaj ROI. Rau cov lag luam feem ntau, tsib xees ib nias yog txaus. Lwm txoj hauv kev los qhia qhov no yog tus nqi ib qho kev yuav khoom, los yog 20% ntawm cov nyiaj tau los. Ua kom ROI ntau tshaj, xav txog kev muag khoom koj cov neeg siv khoom uas twb muaj lawm kom nce tus nqi nruab nrab ntawm txhua qhov muag. Txhawm rau txiav txim siab yuav ua li cas tsom koj CPC, siv daim ntawv qhia kev hloov pauv hauv qab no. Siv daim duab no, you can decide what to bid for each keyword and ad.

Txoj hauv kev zoo tshaj plaws los txo koj cov CPC yog tsom rau cov lus tseem ceeb ntev. Cov lus tseem ceeb no muaj qhov ntim nrhiav tsawg thiab tsis tshua nyiam cov kev tshawb fawb tsis cuam tshuam. Cov lus tseem ceeb no kuj zoo li muaj qhab nia zoo dua, uas yog ib qho qhia txog qhov tseem ceeb thiab tus nqi qis rau ib nias. Adwords CPC yog raws li kev lag luam koj nyob hauv thiab qib kev sib tw. Qhov kev sib tw ntau dua koj qhov kev lag luam, siab dua CPC.

Muaj ntau txoj hauv kev los teeb tsa CPCs siab tshaj plaws, suav nrog kev sib tw tsis siv neeg thiab phau ntawv. Kev tuav tus nqi-ib-nias kev twv yog hom CPC feem ntau. Cov txheej txheem phau ntawv yuav kho qhov siab tshaj plaws CPC manually, whereas automated bidding siv software uas tau kho qhov siab tshaj plaws CPC rau koj. Yog tias koj tsis paub meej tias txoj kev twg yog qhov zoo rau koj txoj haujlwm, Google muab qee cov lus qhia. But whichever one you choose, you should follow the recommendations from your Google-certified agency.

Pay-per-click advertising is based on an auction system. As the publisher lists pay-per-click rates, advertisers are free to choose which one suits their budget best. Feem ntau, the higher the value of a click, tus nqi siab dua ib nias. Txawm li cas los, you can negotiate with your publisher to negotiate for a lower cost per click, especially if you’re signing a long-term or valuable contract.

While cost-per-click varies greatly, qhov nruab nrab tus nqi rau ib nias yog nyob ib ncig ntawm $1 rau $2 hauv Google AdWords. Nyob rau hauv cov zaub network, CPCs nruab nrab yog nyob rau hauv ib duas. Nyob ntawm kev sib tw, koj tuaj yeem siv ntau npaum li $50 ib nias. Piv txwv li, kev lag luam vaj tse yuav siv tau $10000 rau $10000 ntawm Adwords txhua xyoo. Txawm li cas los, yog tias koj tab tom nrhiav rau tus neeg siv khoom tshiab, koj tuaj yeem siv tsawg npaum li $40 ib nias.

Cov ntsiab lus tsis zoo

Koj tuaj yeem khaws cov nqi qis los ntawm kev siv cov lus tsis zoo hauv koj cov phiaj xwm Adwords. Nws yog ib qho tseem ceeb kom nco ntsoov tias tsis yog tag nrho cov lus nug tshawb fawb muaj feem cuam tshuam rau koj qhov kev sib tw, yog li koj yuav tsum ntxiv cov ntsiab lus tsis zoo rau koj pawg tshaj tawm thiab cov phiaj xwm. Yog tias koj tsis paub yuav ua li cas siv cov lus tsis zoo, nyeem rau ib daim ntawv qhia step-by-step. Muaj ntau txoj hauv kev los siv cov lus tsis zoo hauv Adwords. Nov yog qee txoj hauv kev siv lawv.

Ib txoj hauv kev zoo tshaj plaws los nrhiav cov ntsiab lus tsis zoo yog ua Google tshawb. Tsuas ntaus hauv lub sij hawm koj tab tom sim tsom thiab pom dab tsi tshwm sim. Tom qab ntawd koj yuav tsum tau ntxiv cov ntsiab lus tshawb nrhiav uas tsis cuam tshuam nrog koj txoj kev sib tw rau koj cov npe lo lus tsis zoo. Yog tias koj tsis paub meej txog cov ntsiab lus tsis zoo los ntxiv, tshawb xyuas koj Google Search Console lossis analytics rau ib daim ntawv teev tag nrho cov ntsiab lus tsis zoo. Thaum koj tau ntxiv cov ntsiab lus tsis zoo rau koj qhov phiaj xwm Adwords, koj yuav muaj ib daim ntawv teev cov kev tshaj tawm tsis cuam tshuam.

Lwm txoj hauv kev los txhim kho CTR yog siv cov lus tsis zoo. Kev siv cov ntsiab lus tsis zoo yuav ua kom ntseeg tau tias koj cov lus tshaj tawm tawm tsam cov ntsiab lus tshawb fawb, txo tus naj npawb ntawm nkim clicks. Nws tseem yuav ua rau kom muaj feem cuam tshuam ntawm cov neeg tuaj saib rau koj qhov kev sib tw thiab txhim kho ROAS. Qhov txiaj ntsig kawg ntawm kev siv cov ntsiab lus tsis zoo yog tias koj yuav tsis them rau kev tshaj tawm uas tsis phim koj cov khoom lossis kev pabcuam. Qhov ntawd txhais tau tias koj tuaj yeem txuag nyiaj ntawm koj cov peev nyiaj tshaj tawm.

Siv cov ntsiab lus tsis zoo hauv Adwords tuaj yeem txuag koj lub sijhawm thiab nyiaj txiag los ntawm kev thaiv kev tshawb nrhiav tsis cuam tshuam. Koj tuaj yeem tsim cov ntsiab lus tsis zoo uas cuam tshuam rau koj cov khoom raws li koj cov ntsiab lus xav tau. Piv txwv li, yog tias koj xav muag cov khoom lag luam ntsig txog kev noj qab haus huv dawb, siv lo lus 'free'. Cov neeg nrhiav kev kho mob dawb lossis cov haujlwm yuav tsis nyob hauv koj lub khw muag khoom. Kev siv cov ntsiab lus tsis zoo yog ib txoj hauv kev zoo kom khaws cov peev nyiaj pov tseg hauv kev tswj hwm.

Tus nqi rau ib qho kev xav

Tus nqi rau ib qho kev xav (CPM) yog ib qho kev ntsuas tseem ceeb los taug qab hauv kev tshaj tawm online. Qhov kev ntsuas no ntsuas tus nqi ntawm cov phiaj xwm tshaj tawm, thiab feem ntau yog siv rau kev xaiv xov xwm. Nws yog ib txoj hauv kev zoo los taug qab kev paub txog qib siab ntawm lub tuam txhab thiab txiav txim siab ntau npaum li cas los twv rau ntau hom kev tshaj tawm. Feem ntau, CPM tuaj yeem siv los kwv yees cov txiaj ntsig ntawm kev tshaj tawm kev lag luam. Ntxiv nrog rau qhov tseem ceeb metric mus taug qab, CPM tseem pab cov neeg tshaj tawm txiav txim siab seb lub platform twg zoo dua rau kev ua tiav lawv cov hom phiaj.

CPMs tau nce txij li Q3 2017 tab sis tsis tau hloov pauv ntau txij thaum ntawd los. Qhov nruab nrab, cov neeg tshaj tawm tau them nyiaj $2.80 ib txhiab impressions hauv Q1 2018, ib tug me ntsis tab sis khov kho. Raws li Q1 2018, cov neeg tshaj tawm tau them nyiaj $2.8 ib txhiab impressions, nce ib duas los ntawm Q1 2017. Qhov sib txawv, CPCs ntawm Google Display Network tau rov qab los ntawm $0.75 ib nias, los yog txog 20 cents siab dua hauv Q4 2017.

Thaum pub dawb Ad impressions muaj txiaj ntsig zoo dua li cov tshaj tawm them nyiaj, lawv tsis tsim nyog tus nqi. Cov no “tsis paub” kev tshawb nrhiav tshwm sim txhua hnub. Qhov no txhais tau tias Google tsis tuaj yeem kwv yees tus neeg tshawb nrhiav lub hom phiaj, tab sis nws tuaj yeem kwv yees qhov zaus ntawm qee cov lus tseem ceeb, xws li “tsheb insurance,” thiab tom qab ntawd txhim kho nws cov kev tshaj tawm raws li cov lus tseem ceeb ntawd. Ces, advertisers tsuas yog them rau cov clicks lawv tau txais.

Thaum CPCs ntawm social media platforms txawv, tus nqi ib qho kev xav yog feem ntau tsis siab dhau. Piv txwv li, Facebook's CPC yog $0.51 rau impression, thaum LinkedIn's CPC yog $3.30. Social media platforms xws li Instagram thiab Twitter tsis tshua kim, nrog qhov nruab nrab CPC ntawm $0.70 rau $0.71 rau impression. Cov kev tshaj tawm no tsuas yog tso tawm yog tias cov peev nyiaj tau hloov tshiab txhua hnub. Txoj kev no, Cov neeg tshaj tawm tsis tas yuav txhawj xeeb txog kev siv nyiaj ntau dua lossis siv nyiaj ntau dua li lawv xav tau.

Tus nqi rau kev yuav khoom

Ib qho tseem ceeb tshaj plaws uas yuav tsum tau xav txog thaum sib tw rau kev tshaj tawm ntawm Adwords yog tus nqi ib qho tau txais. Nws tuaj yeem nyob qhov twg los ntawm ob peb duas las mus rau tsawg dua $100, thiab qhov nruab nrab CPA yog $0.88. Yog vim li cas daim duab no tsawg yog vim tias feem ntau cov neeg tshaj tawm yuav tsis twv siab heev ntawm lawv cov kev tshaj tawm. Piv txwv li, yog hnub so thom khwm nqi $3, kev sib tw $5 rau lub sij hawm ntawd yuav tsis zoo heev.

Thaum nws tseem ceeb heev kom paub ntau npaum li cas koj cov phiaj xwm tshaj tawm raug nqi koj, nws muaj peev xwm xam CPA raws li koj cov kev hloov pauv. Seb puas los yog tsis muaj kev hloov dua siab tshiab tshwm sim yog qhov nyuaj rau kev txiav txim siab, tab sis nws tuaj yeem ua tau los ntawm kev taug qab daim ntawv sau thiab demo signups. Txawm li cas los, tsis muaj tus qauv universal los txiav txim tus nqi ntawm ib qho kev yuav khoom, thiab txhua lub lag luam online yuav muaj cov khoom sib txawv, nqe, cov npoo, cov nuj nqis khiav haujlwm, thiab ad campaign.

Tus nqi rau kev yuav khoom, los yog CPA, hais txog cov nyiaj uas tus tshaj tawm siv rau txhua qhov kev hloov dua siab tshiab uas yog tsim los ntawm lawv cov tshaj tawm. Qhov no suav nrog kev muag khoom, nyem, daim ntawv, ntawv xov xwm subscription, thiab lwm yam ntaub ntawv. Cov neeg tshaj tawm feem ntau yuav sib tham txog tus nqi no nrog kev tshaj tawm, tab sis nws yuav tsum tau muab sau tseg tias tsis yog txhua tus yuav pom zoo rau nws. Thaum koj tau sib tham tus nqi nrog tus tshaj tawm, tus nqi ntawm ib qho kev yuav khoom tuaj yeem txiav txim siab.

Tus nqi ib qho kev yuav khoom yog lwm qhov kev ntsuas tseem ceeb los taug qab hauv cov txheej txheem tshaj tawm. Thaum txiav txim siab siv nyiaj rau CPA, koj yuav tsum tau txiav txim siab npaum li cas cov nyiaj koj yuav tsum tau siv los tsim kev muag khoom. Adwords cov neeg siv tuaj yeem ntsuas qhov ua tiav ntawm lawv cov kev tshaj tawm los ntawm kev ntsuam xyuas lawv tus nqi npaum li cas ntawm qhov kev hloov pauv uas txhua qhov kev tshaj tawm tsim tawm.. Tus nqi ib qho kev yuav khoom feem ntau cuam tshuam nrog ib qho kev lag luam tshwj xeeb, yog li qhov siab dua CPA, qhov ntau tus tshaj tawm yuav tau txais txiaj ntsig.

Koj tuaj yeem siv Google Adwords los tshaj tawm koj lub vev xaib. Cov txheej txheem yog yooj yim heev: koj yuav tsum tsim ib tug account, xaiv ob peb lo lus tseem ceeb, thiab pib twv rau lawv. Nov yog yuav ua li cas txhawm rau txhim kho koj qhov kev nyem-los ntawm tus nqi thiab pib tshaj tawm koj lub vev xaib! Vam tias tsab xov xwm no yuav pab koj pib nrog Adwords. Yog tsis yog, Koj tuaj yeem kawm paub ntau ntxiv txog cov hauv paus ntawm kev tshaj tawm hauv Google hauv kab lus no. Txog rau lub sijhawm tom ntej, zoo siab twv!

Kev tshaj tawm hauv Google

Koj tuaj yeem tshaj tawm hauv Google's Adwords system los ntawm kev twv ntawm cov lus tseem ceeb cuam tshuam rau koj txoj kev lag luam. Koj qhov kev tshaj tawm yuav tshwm sim thaum cov neeg tuaj yeem tshawb nrhiav Google rau cov lus tseem ceeb uas koj xav tau lub hom phiaj. Google yuav txiav txim siab seb qhov kev tshaj tawm twg tshwm sim ntawm nws nplooj ntawv tshawb fawb, thiab siab dua koj qhov kev twv, qhov siab dua koj qhov kev tshaj tawm yuav muab tso rau. Qhov tseem ceeb yog kom ntes cov neeg siv khoom muaj peev xwm’ ob lub qhov muag thiab ntxias lawv kom nyem rau ntawm koj qhov kev tshaj tawm. Cov npe hauv qab no yog cov lus qhia los ua kom koj qhov kev tshaj tawm zoo dua.

Kev tshaj tawm hauv Google tuaj yeem ua tau zoo yog tias koj cov khoom lossis kev pabcuam cuam tshuam rau cov neeg siv khoom’ xav tau. Hom kev tshaj tawm no tuaj yeem raug tsom rau koj cov neeg tuaj saib los ntawm qhov chaw, hnub nyoog, thiab keywords. Google tseem muab cov phiaj xwm tshaj tawm nyob ntawm lub sijhawm ntawm hnub. Cov lag luam feem ntau siv lawv cov tshaj tawm tsuas yog thaum hnub ua haujlwm, los ntawm 8 AM rau 5 PM. Lawv tsis khiav tawm rau hnub so, tab sis thaum hnub ua haujlwm, koj tuaj yeem tsom koj qhov kev tshaj tawm rau cov neeg siv khoom muaj peev xwm raws li thaum lawv nyob online.

Thaum siv Google Adwords, muaj ob hom kev tshaj tawm. Thawj hom yog Nrhiav, uas qhia koj qhov kev tshaj tawm thaum twg ib tus neeg tshawb nrhiav koj cov khoom lossis kev pabcuam. Cov ntawv tshaj tawm feem ntau tsis tshua kim, tab sis lawv tsis yog cov lus nug-taw qhia raws li kev tshaj tawm nrhiav. Cov ntsiab lus tseem ceeb yog cov lus tshawb fawb uas tib neeg ntaus hauv Google kom pom cov khoom lossis kev pabcuam. Feem ntau, Google yuav tso cai rau koj siv txog li kaum tsib lo lus tseem ceeb, tab sis koj tuaj yeem nce tus lej tom qab.

Rau kev lag luam me, them-ib-nias tshaj tawm tuaj yeem yog qhov kev daws teeb meem zoo. Vim tias koj tsuas yog yuav tsum them nyiaj rau txhua qhov nyem, pay-per-click advertising yuav kim, tab sis cov neeg tshaj tawm ntse tsim lawv cov phiaj xwm los nyiam kev tsim nyog rau lawv lub vev xaib. Qhov no thaum kawg yuav nce lawv qhov muag. Thiab yog tias koj lub lag luam nyuam qhuav pib, txoj kev no yog tsim nyog mus xyuas. Tab sis nco ntsoov tias qhov tsis sib xws tsis nyob hauv koj qhov kev nyiam thaum nws los txog rau kev tshawb nrhiav organic (SEO).

Kev twv ntawm cov ntsiab lus

Thaum koj pib twv ntawm cov ntsiab lus hauv Adwords, koj yuav tsum xyuam xim rau koj CTR (nyem los ntawm tus nqi) qhia. Daim ntawv tshaj tawm no yuav pab koj ntsuas cov tswv yim tshiab thiab kho koj qhov kev sib tw kom haum. Ntxiv rau, koj yuav tsum tau saib xyuas koj lub tswv yim tas li. Nrhiav kev tshaj tawm yog hloov pauv sai, thiab koj yuav tsum ua raws li qhov tseeb tiam sis. Nyeem ntxiv txog lub ncauj lus no, los yog ntiav ib tus kws tshaj lij los tswj koj cov phiaj xwm. Nov yog qee cov lus qhia kom ua kom koj cov peev nyiaj kom siab tshaj plaws.

Ua ntej, txiav txim siab txog cov peev nyiaj uas koj nyiam siv ntawm koj qhov kev tshaj tawm. Nco ntsoov tias cov neeg feem coob tsis saib yav dhau los thawj ob peb qhov txiaj ntsig hauv Google tshawb, yog li nws yog ib qho tseem ceeb kom pom nyob rau sab saum toj ntawm SERPs. Tus nqi koj twv ntawm txhua lo lus tseem ceeb yuav txiav txim siab npaum li cas koj siv tag nrho thiab koj yuav zoo li cas rau ntawm nplooj ntawv ib. Rau txhua lo lus tseem ceeb, Google nkag mus rau hauv kev sib tw nrog cov neeg sib tw siab tshaj plaws.

Koj tseem tuaj yeem siv cov ntsiab lus tsis zoo los txwv koj qhov kev sib tw ntawm kev tshawb nrhiav tsis raug. Cov ntsiab lus tsis zoo yog ib feem ntawm lub hom phiaj tsis zoo thiab tuaj yeem tiv thaiv koj los ntawm kev twv ntawm cov lus tseem ceeb uas tsis cuam tshuam rau koj lub lag luam. Txoj kev no, koj qhov kev tshaj tawm tsuas yog tshwm sim hauv cov lus nug uas suav nrog cov ntsiab lus tsis zoo. Qhov ntau qhov tsis zoo yog lo lus tseem ceeb, qhov qis koj qhov kev twv yuav yog. Koj tuaj yeem xaiv cov ntsiab lus tsis zoo hauv koj pawg tshaj tawm kom tshem tawm lawv ntawm koj qhov kev sib tw.

Thaum koj tab tom twv ntawm cov lus tseem ceeb, xav txog koj qhov qhab nia zoo. Google saib peb yam thaum ntsuas cov ntsiab lus tshaj tawm thiab qhov tseeb. Cov qhab-nees zoo yog ib qho kev qhia ntawm lub vev xaib qhov cuam tshuam. Koj cov ntsiab lus tseem yuav ua rau muaj txiaj ntsig zoo, yog li txiav txim siab kho koj qhov kev sib tw raws li. Tom qab koj cov ntawv tshaj tawm nyob, koj yuav tau txais cov ntaub ntawv hais txog kev ua tau zoo ntawm koj qhov kev sib tw thiab kho koj qhov kev sib tw raws li.

Tsim kev tshaj tawm

Muaj ntau yam uas yuav tsum nco ntsoov thaum koj tab tom tsim kev tshaj tawm hauv Adwords. Rau ib yam, koj yuav tsum paub cov qauv ntawm lub platform, thiab siv cov cuab yeej SEO xws li Keyword Planner thiab Google's enaka los nrhiav cov ntsiab lus tseem ceeb. Ces, sau koj cov ntsiab lus tshaj tawm thiab ua kom zoo tshaj qhov kev tshaj tawm kom tau txais qhov nyem siab tshaj plaws los ntawm tus nqi. Ces, tshaj tawm nws hauv Google lub vev xaib kom tau txais ntau tshaj plaws ntawm cov neeg saib thiab nyem.

Thaum koj qhov kev tshaj tawm raug tsim, koj yuav tsum xyuas nws rau cov qauv sau ntawv thiab kev sau ntawv yuam kev. Google qhia koj qhov kev tshaj tawm hloov pauv, yog li nws tseem ceeb heev kom pom qhov twg yog qhov ua tau zoo tshaj plaws. Thaum koj muaj tus yeej, twv nws kom txhim kho nws. Yog tias koj muaj teeb meem sau koj qhov kev tshaj tawm, koj tuaj yeem saib seb koj cov neeg sib tw ua dab tsi. Nco ntsoov tias koj tsis xav kom tsim lub log – tsis tas yuav sau ib qho kev tshaj tawm yog tias koj tuaj yeem pom qee yam uas twb muaj lawm uas ua haujlwm!

Thaum tsim kev tshaj tawm rau Adwords, Nws yog ib qho tseem ceeb kom nco ntsoov tias txhua qhov kev tshaj tawm yuav poob rau hauv hiav txwv ntawm cov ntsiab lus. Lub caij nyoog ntawm khaws txhua txoj haujlwm yog qhov tsis tshua muaj. Yog li ntawd, Nws yog ib qho tseem ceeb kom paub lub hom phiaj kawg ntawm koj cov neeg siv khoom ua ntej tsim koj cov ntawv tshaj tawm. Piv txwv li, yog tias koj lub lag luam tshwj xeeb hauv tshuaj pob txuv, koj yuav xav tsom cov neeg siv uas tshawb nrhiav tshuaj pob txuv. Siv cov hom phiaj kawg no yuav pab koj tshaj tawm los ntawm kev sib tw.

Optimizing nyem-los ntawm tus nqi

Optimizing click-through rate yog ib qho tseem ceeb rau kev nce koj cov nyiaj rov qab los ntawm kev siv nyiaj. Nyem-los ntawm tus nqi feem ntau cuam tshuam los ntawm qib ad, uas yog hais txog kev tshaj tawm txoj haujlwm ntawm qhov kev tshawb nrhiav tau them nyiaj. Qhov siab dua CTR, zoo dua, vim nws yog ib qho kev xav ncaj qha ntawm qhov zoo ntawm koj qhov kev tshaj tawm. Feem ntau, Kev txhim kho CTR tuaj yeem txhawb kev hloov pauv thiab kev muag khoom hauv lub sijhawm ceev tshaj plaws. Ua ntej, tshawb xyuas koj cov npe tshaj tawm tawm tsam cov ntawm koj cov neeg sib tw hauv kev lag luam.

Txhawm rau nce koj CTR, txheeb xyuas cov lus tseem ceeb uas koj cov neeg siv lub hom phiaj siv los nrhiav koj lub vev xaib. Google Analytics thiab Search Console yog cov cuab yeej zoo heev rau qhov no. Xyuas kom tseeb tias koj cov lus tseem ceeb yog nyob rau hauv qhov ad url, uas pab cov qhua txiav txim siab qhov twg nyem. Kev siv cov ntawv tshaj tawm tseem ceeb kuj tseem ceeb. Paub koj cov neeg tuaj saib qhov nyiam thiab siv cov ntaub ntawv no los tsim cov ntawv tshaj tawm uas yuav ntxias lawv kom ua.

Thaum koj tau tsim koj lub hom phiaj cov neeg tuaj saib, sim segmenting koj cov phiaj xwm kev tshaj tawm. Qhov no yuav tso cai rau koj ua kom zoo dua koj cov phiaj xwm kev tshaj tawm thiab nce CTR. Ib qho tshwj xeeb muaj nyob hauv Google lub vev xaib hu ua “Cov neeg siv kuj nug” tuaj yeem pab koj tsom cov neeg tuaj saib tshwj xeeb los ntawm kev muab cov lus qhia cuam tshuam rau lawv. Nyem-los ntawm tus nqi kuj tseem siv los ntsuas qhov ua tau zoo ntawm koj cov phiaj xwm kev lag luam digital. CTR qis tuaj yeem yog qhov qhia txog teeb meem nrog kev tshaj tawm, los yog nws tuaj yeem yog tias koj qhov kev tshaj tawm tsis tshwm sim thaum cov neeg siv khoom tshawb nrhiav.

Yog tias koj qhov kev tshawb nrhiav-raws li kev tshaj tawm tsis nyiam CTR siab, koj tau plam lub cib fim loj. Nws yog lub sijhawm los ua cov kauj ruam tom ntej. Siv lub mais ntxiv los txhim kho koj cov CTR thiab cov qhab nia zoo. Sim siv kev yaum nrog cov cuab tam pom kom nce koj qhov nyem-los ntawm tus nqi. Siv cov txheej txheem zoo li inoculation, koj tuaj yeem yaum koj cov neeg tuaj saib kom pom lub teeb ntawm qhov kawg ntawm qhov av. Lub hom phiaj kawg ntawm kev yaum yog coj lawv mus rau kev daws teeb meem lossis hu rau kev nqis tes ua.

Retargeting

Retargeting nrog Adwords yog lub cuab yeej muaj zog kom ncav cuag cov neeg siv khoom tshiab. Google muaj cov cai nruj heev txog kev sau cov ntaub ntawv tus kheej los ntawm nws cov neeg siv, suav nrog tus xov tooj, email chaw nyob, thiab credit card naj npawb. Kev tshaj tawm kev lag luam tuaj yeem ua tiav ntawm Google lub vev xaib, mobile apps, thiab social media. Google cov cuab yeej retargeting tuaj yeem pab cov lag luam ncav cuag cov neeg siv khoom muaj peev xwm ntawm ntau lub platform. Txoj hauv kev zoo tshaj plaws los pib yog tshuaj xyuas cov tswv yim hauv qab no.

Retargeting nrog Adwords tuaj yeem siv los tsom rau cov neeg siv khoom tshwj xeeb uas tau mus xyuas nplooj ntawv tshwj xeeb hauv koj lub vev xaib. Koj tuaj yeem tsim ib qho kev tshaj tawm dav dav uas txhawb cov neeg siv khoom yav tom ntej los tshawb hauv koj qhov chaw, los yog koj tuaj yeem tsim ib qho retargeting ad uas qhia tawm rau cov neeg uas tau mus xyuas koj qhov chaw ua ntej. Lub hom phiaj yog txhawm rau ntes cov neeg uas tau mus xyuas koj lub xaib ntawm qee lub sijhawm, txawm lawv tsis yuav ib yam dabtsi.

Retargeting nrog Adwords tuaj yeem tsom cov neeg tuaj saib tshwj xeeb los ntawm kev tsim cov neeg tuaj saib kev cai uas phim cov pej xeem ntawm ib tus neeg tuaj xyuas lub vev xaib.. Cov neeg tuaj saib uas koj tsim yuav tsuas pom kev tshaj tawm uas cuam tshuam rau tus neeg ntawd qhov kev txaus siab thiab cov pej xeem. Yuav kom ua tiav cov txiaj ntsig zoo tshaj plaws, koj yuav tsum segment koj lub vev xaib cov neeg tuaj saib rau hauv ntau pawg, siv demographics los tsom koj cov kev ua lag luam rov qab. Yog tias koj tshiab rau lub ntiaj teb kev tshaj tawm, pib nrog Google Adwords.

Retargeting nrog Adwords ua haujlwm los ntawm kev tso ib qho me me ntawm cov lej ntawm koj lub vev xaib. Cov cai no, kuj hu ua pixel, yuav nyob twj ywm undetectable los ntawm site neeg tuaj xyuas. Tom qab ntawd nws siv cov ncuav qab zib tsis qhia npe browser ua raws koj cov neeg tuaj saib thoob plaws lub vev xaib. Cov cai no yuav qhia rau Google Ads thaum twg los qhia cov kev tshaj tawm rau cov neeg uas tau mus xyuas koj qhov chaw. Nws yog ib txoj hauv kev zoo heev kom ncav cuag cov neeg siv khoom muaj peev xwm. Txoj kev no yog ceev thiab pheej yig, thiab tuaj yeem ua tiav cov txiaj ntsig loj.

Ua ntej koj pib tshaj tawm hauv Google, koj yuav tsum paub tias koj tau txais koj tus kheej li cas. Nov yog ob peb yam uas yuav tsum nco ntsoov: Hom kev sib tw, Cov qhab nia zoo, Tus nqi, thiab Retargeting. Ib zaug koj to taub tej no, koj yuav tuaj yeem npaj qhov kev tshaj tawm Adwords ua haujlwm tau zoo dua. Thiab thaum koj tau ua tiav tag nrho cov no, koj npaj txhij pib! Txawm li cas los, ua ntej koj ua li ntawd, koj yuav tsum ua qee qhov kev tshawb fawb ntawm koj cov lus tseem ceeb.

Tus nqi

Muaj ntau yam uas txiav txim siab seb koj yuav tsum siv nyiaj npaum li cas rau Adwords. Piv txwv li, tus nqi nruab nrab yog dab tsi ib nyem? Tus nqi ntawm cov khoom muag (COV) suav nrog kev tsim khoom thiab kev tshaj tawm. Koj yuav tsum tau txiav txim siab npaum li cas cov nyiaj koj siv rau kev tshaj tawm thiaj li tau txais cov nyiaj rov qab los ntawm koj cov peev txheej. Tom qab ntawd koj tuaj yeem sib piv cov nqi rau koj cov nyiaj tau los ntawm kev tshaj tawm AdWords thiab txiav txim siab seb cov ntsiab lus twg tau txais txiaj ntsig tshaj plaws.

Tus nqi ib nias (CPC) sib txawv heev raws li cov ntsiab lus thiab kev lag luam. Yam CPCs nyob ib ncig ntawm $2.32 ntawm kev tshawb nrhiav network thiab $0.58 ntawm cov zaub network. Yog xav paub ntxiv, saib no tsab xov xwm AdWords metrics. Ib txoj hauv kev los txo koj cov CPC yog tsom cov ntsiab lus nrog cov qhab nia zoo. High Quality Score keywords tau txais kev tso kawm zoo dua ntawm nplooj ntawv, txuag koj nyiaj thiab xyuas kom meej tias koj cov ntawv tshaj tawm tshwm rau ntawm nplooj ntawv raug.

Koj tuaj yeem kho koj qhov kev twv rau ib lo lus tseem ceeb yog tias koj paub tias qhov twg ua haujlwm zoo tshaj. Hloov pauv, koj tuaj yeem txo koj qhov kev twv ntawm cov lus tseem ceeb uas tsis tsim cov txiaj ntsig. Nco ntsoov tias qee cov ntsiab lus raug nqi ntau dua li lwm tus, thiab koj yuav tsum tau saib xyuas tas li thiab kho koj qhov kev sib tw kom haum. Raws li tus tswv lag luam, koj yuav tsum paub txog kev hloov pauv hauv Adwords tus nqi thiab npaj kom haum raws li. Thaum koj kawm cov ntsiab lus twg ua haujlwm zoo rau koj lub vev xaib, koj tuaj yeem ua kom koj cov nyiaj tau los thiab txiav koj cov CPC kom tau txais ROI zoo tshaj.

Kev sib tw CPC yog txoj kev siv ntau tshaj plaws. Nws yog txoj kev siv ntau tshaj plaws thiab raug nqi tsawg dua ib puas xees ib nias. Txawm li cas los, tus nqi rau txhua qhov nias yog qhov sib txawv ntawm tus nqi ntawm kev xav. Yog tias koj xav paub tus nqi ntawm koj cov phiaj xwm tshaj tawm, koj tuaj yeem siv tus txheej txheem lo lus tseem ceeb kom tau txais kev kwv yees ntawm koj tus nqi ib nyem. Txoj kev no, koj yuav paub meej npaum li cas koj yuav them rau txhua qhov nyem thiab pes tsawg qhov kev xav koj tau txais.

Hom kev sib tw

Yog tias koj xav nce tus naj npawb ntawm kev hloov pauv thiab siv nyiaj tsawg dua ntawm koj qhov kev tshaj tawm, koj yuav tsum rhuav tshem koj cov lus tseem ceeb rau hauv ntau hom kev sib tw. Hauv Adwords, qhov no yog ua los ntawm segmenting tshaj tawm raws li hom kev sib tw. Los ntawm kev xaiv hom kev sib tw zoo, koj yuav muaj peev xwm ncav cuag koj lub hom phiaj cov neeg tuaj saib thiab tsis txhob nkim nyiaj ntawm cov clicks tsis cuam tshuam. Rau lub hom phiaj no, koj yuav tsum siv cov ntsiab lus pub dawb los txiav txim siab koj lub hom phiaj cov neeg tuaj saib thiab tom qab ntawd faib koj cov lus tshaj tawm raws li.

Exact Match yog lub hom phiaj tshaj plaws ntawm txhua qhov kev sib tw lo lus tseem ceeb, thiab xav kom cov ntsiab lus tseem ceeb kom meej. Txawm li cas los, koj tuaj yeem ntxiv cov ntsiab lus ntxiv rau koj cov lus nug yog tias tsim nyog. Exact Match yog qhov kev xaiv zoo tshaj plaws rau cov neeg tshaj tawm uas xav tsav kev hloov pauv los ntawm kev qhia tsuas yog kev tshaj tawm uas cuam tshuam rau cov ntsiab lus uas lawv tab tom tsom. Kev sib tw tiag kuj tseem muaj qhov ntau dua click-dhau tus nqi. Txawm li cas los, Nws yog ib qho tseem ceeb kom nkag siab tias kev siv cov kev sib tw tiag tiag yuav tsis yog qhov kev xaiv zoo tshaj plaws rau txhua qhov kev lag luam.

Yog koj xav tsom tej lus, tom qab ntawd koj tuaj yeem siv cov ntsiab lus dav dav. Cov no yog qhov yooj yim rau siv thiab qhia Google kom qhia koj cov lus tshaj tawm rau qee cov lus lossis kab lus. Cov lus tseem ceeb tuaj yeem ua tau raws li qhov kev txiav txim. Koj tuaj yeem sau cov ntsiab lus no siv lub cim ntxiv (+) ua ntej txhua lo lus tseem ceeb. Cov ntsiab lus dav-hloov hom tuaj yeem siv rau cov kab lus thiab. Tag Nrho Media tshwj xeeb hauv AdWords PPC cov phiaj xwm rau cov tuam txhab me thiab nruab nrab.

Broad thiab meej match yog hom kev sib tw nrov tshaj plaws, tab sis kuj muaj cov sib txawv ze. Broad match hom suav nrog txhua qhov ua yuam kev ntawm lo lus tseem ceeb thaum lub hom phiaj tso cai rau koj txhawm rau tsom mus rau kev tshawb nrhiav dav dav. Koj tuaj yeem tshem tawm cov kev sib txawv ze los ntawm kev ntxiv cov ntsiab lus tsis zoo. Txawm li cas los, qhov no tsis yog ib qho kev xyaum zoo raws li nws tuaj yeem txo tus naj npawb ntawm clicks. Hom kev sib tw dav yog qhov kev xaiv zoo tshaj plaws rau cov neeg tshaj tawm uas xav tau cov ntsiab lus tshwj xeeb.

Retargeting

Retargeting yog ib hom kev tshaj tawm hauv online uas tso cai rau cov neeg lag luam los qhia cov phiaj xwm tshaj tawm rau cov neeg tuaj xyuas yav dhau los ntawm lub vev xaib. Cov txheej txheem remarketing ua haujlwm los ntawm kev xa cov lej taug qab ntawm nplooj ntawv web thiab ua kom cov kev tshaj tawm tuaj yeem pom rau cov neeg tuaj saib yav dhau los. Cov txiaj ntsig ntawm hom remarketing no tseem ceeb heev. Nws tau pom tias yuav nce kev muag khoom nce mus txog 70% thaum cov neeg uas tau mus xyuas lub vev xaib yam tsis tau yuav ib yam dab tsi ua kev yuav khoom los ntawm kev tshaj tawm kev tshaj tawm.

Yog tias koj lub vev xaib tsis zoo rau retargeting, Tej zaum koj yuav tsis pom qhov tshwm sim. Yog tias koj qhov kev tshaj tawm kev lag luam rov qab tsis ua haujlwm, Tej zaum koj yuav xav tau cov lus qhia ntawm Google Adwords tswj tuam txhab. Lawv yuav pab koj teeb tsa cov phiaj xwm rov qab kom raug. Cov kev teeb tsa raug yuav ua rau muaj qhov sib txawv loj hauv kev ua haujlwm. Thaum koj muaj txoj cai nqis, koj tuaj yeem siv retargeting los tsom cov neeg siv khoom thoob plaws txhua qhov sib txawv ntawm kev sib raug zoo.

Txhawm rau teeb tsa retargeting tshaj tawm, koj yuav tsum xub teeb tsa Google Analytics. Lub retargeting code yuav taug qab cov ncuav qab zib, uas yog cov ntaub ntawv me me tau khaws cia rau ntawm tus neeg siv lub browser. Google Ads yuav raug ceeb toom kom tso tawm cov ntawv tshaj tawm rau ib tus neeg tuaj saib lub vev xaib tshwj xeeb raws li lawv cov keeb kwm kev tshawb nrhiav yav dhau los. Retargeting nrog Adwords tuaj yeem yog txoj hauv kev zoo los txhim kho koj lub tswv yim lag luam online.

Retargeting nrog Adwords tuaj yeem ua tau zoo rau kev tshaj tawm xov xwm, tshwj xeeb yog Facebook. Nws tseem tuaj yeem yog txoj hauv kev zoo los tsim Twitter hauv qab no. Nco ntsoov, dhau 75% ntawm cov neeg siv ntawm Twitter yog ntawm cov khoom siv mobile. Koj qhov kev tshaj tawm yuav tsum yog mobile-phooj ywg los ua kom koj muaj feem cuam tshuam koj cov neeg tuaj saib. Retargeting nrog Adwords tuaj yeem pab koj hloov cov neeg siv no rau hauv cov neeg siv khoom. Yog li, pib retargeting nrog Adwords los txhawb koj cov nyiaj tau los.

Cov qhab nia zoo

Muaj ntau txoj hauv kev los txhim kho koj cov qhab nia Zoo hauv Google Adwords. Thaum tsis muaj ib qho kev daws teeb meem, muaj ntau txoj hauv kev los txhim kho koj cov qhab nia. Thawj kauj ruam yog nkag mus rau hauv koj tus as-qhauj thiab nkag mus rau lo lus tseem ceeb zaub vaj huam sib luag. Ib zaug muaj, koj tuaj yeem pom cov qhab nia zoo rau koj cov pab pawg tshaj tawm. Ces, koj tuaj yeem pib hloov pauv los txhim kho koj cov qhab nia. Tom qab ob peb lub lis piam, koj yuav tsum pom qhov sib txawv tseem ceeb.

Cov qhab nias zoo rau koj qhov kev tshaj tawm yog suav los ntawm kev xav txog peb yam: qhov tseeb, ad muaj tswv yim, thiab tsaws nplooj kev paub. Txawm tias siv tib lo lus tseem ceeb, Cov qhab nias zoo yuav sib txawv ntawm pawg tshaj tawm. Piv txwv li, yog tias koj muaj ib lub tsev xauj tsev lag luam, koj tuaj yeem siv lo lus tseem ceeb “jumper castles” txhawm rau tsom cov neeg siv khoom muaj peev xwm uas tshawb nrhiav cov tsev bounce. Qhov ntawd yuav txhim kho koj cov qhab nia Zoo yog tias koj cov lus tshaj tawm muaj feem cuam tshuam thiab txaus siab rau cov neeg siv ntawm txhua yam khoom siv.

Koj yuav tsum paub tias Cov qhab nia Zoo rau ib pawg tshaj tawm tshwj xeeb nyob ntawm qhov zoo ntawm lo lus tseem ceeb. Qhov no tuaj yeem cuam tshuam koj tus nqi ib nyem (CPC) thiab nias-los ntawm tus nqi (CTR). Google Ads kuj tseem cuam tshuam rau qhov zoo ntawm pawg tshaj tawm. Li no, yog tias pawg lus tseem ceeb muaj cov qhab nia Zoo, nws yuav zoo li qeb duas ntawm Google tshawb nrhiav. Yog tias koj tab tom npaj yuav khiav ib qho kev tshaj tawm rau ib lo lus tseem ceeb, nws yuav muaj qhov qhab nia zoo dua yog tias koj tsuas yog siv lub ntsiab lus dav dav.

Thaum txheeb xyuas koj cov phiaj xwm tshaj tawm, ua tib zoo mloog rau CTR. CTR siab yog qhov cim zoo. Kev tshaj tawm nrog CTR siab dua yuav tau txais ntau qhov nyem, yog li nce koj CPC. Txawm li cas los, Nco ntsoov tias CTR yuav raug cuam tshuam los ntawm lwm yam xws li thaj chaw nyob. Ntxiv rau, koj yuav tsum xyuas kom meej tias koj cov lus tseem ceeb phim koj daim ntawv tshaj tawm thiab nplooj ntawv tsaws. Kev nce koj CTR tuaj yeem pab koj Cov qhab nia Zoo, tab sis nws tseem yuav nce koj tus nqi-ib-nias (CPC).

Tshawb nrhiav lo lus tseem ceeb

Kev tshawb fawb lo lus tseem ceeb yog txheej txheem ntawm kev txheeb xyuas cov ntsiab lus zoo rau koj lub vev xaib lossis kev tshaj tawm kev tshaj tawm. Muaj ntau txoj hauv kev los tshawb nrhiav lo lus tseem ceeb. Lub hom phiaj tseem ceeb yog coj ib lub tswv yim thiab txheeb xyuas cov lus tseem ceeb uas muaj peev xwm tsim kom muaj tsheb khiav. Cov ntsiab lus tseem ceeb yog ntsuas los ntawm tus nqi thiab lub caij nyoog kom tau txais kev khiav tsheb. Kev tshawb fawb lo lus tseem ceeb pab koj tsim cov ntsiab lus zoo thiab kev tshaj tawm tswv yim kom nyiam cov neeg siv khoom. Pib, siv Google cov ntsiab lus tseem ceeb los tshawb pom cov ntsiab lus twg nrov.

Thaum nws tuaj yeem siv sijhawm thiab siv zog, Kev tshawb fawb lo lus tseem ceeb yog qhov tseem ceeb rau koj qhov kev sib tw AdWords ua tiav. Tsis muaj kev tshawb fawb lo lus tseem ceeb, koj qhov phiaj xwm tuaj yeem ua tsis tiav lossis raug nqi koj muag. Cov npe hauv qab no yog qee cov lus qhia kom koj pib:

Siv Google Keyword Planner. Cov cuab yeej no qhia koj nrhiav ntim los ntawm lub hli. Piv txwv li, yog tias koj xav nyiam kev khiav tsheb thaum lub caij ntuj sov, koj yuav tsum tsom cov lus tseem ceeb uas tau tshawb nrhiav hauv lub caij no. Kuj, txiav txim siab txwv koj qhov kev tshawb nrhiav rau lub sijhawm tshwj xeeb, xws li thaum lub Tsib Hlis thiab Lub Yim Hli. Thaum koj paub cov ntsiab lus twg tau txais txiaj ntsig, koj tuaj yeem siv lub cuab yeej AdWords los nrhiav cov ntsiab lus ntsig txog. Cov cuab yeej no yuav tsim ntau pua cov ntsiab lus ntsig txog raws li koj cov lus tseem ceeb txwv.

Thaum xaiv cov ntsiab lus, txiav txim siab koj lub vev xaib lub hom phiaj. Ua koj qhov kev tshawb fawb los txiav txim siab koj cov neeg tuaj saib lub hom phiaj thiab kev tshawb fawb ntawm koj lub hom phiaj kev lag luam. Koj kuj tseem xav xav txog seb koj lub vev xaib cuam tshuam li cas rau cov lus tseem ceeb no. Puas muaj cov khoom lossis cov kev pabcuam uas muaj cov ntsiab lus zoo sib xws? Puas yog lawv muaj kev tshawb nrhiav siab? Cov neeg tshawb nrhiav dab tsi thaum nrhiav ib yam khoom lossis kev pabcuam? Kev tshawb nrhiav siab yog qhov cim zoo. Yog tsis yog, sim nrhiav ib lo lus tseem ceeb ntxiv rau lub hom phiaj.