Email yog info@onmascout.de
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Thaum koj npaj txhij los tsim kev tshaj tawm rau koj lub tuam txhab SaaS, tej zaum koj yuav xav paub pib li cas. Muaj ob peb yam los xav txog, suav nrog cov nqi, lo lus tseem ceeb, kev twv, thiab hloov dua siab tshiab. Yog tias koj tsis paub meej tias yuav pib qhov twg, nyeem peb phau ntawv qhia txog Adwords. Qhov no yuav muab cov ntaub ntawv tseem ceeb rau koj los pib thiab tau txais txiaj ntsig zoo tshaj plaws ntawm koj qhov kev tshaj tawm. Koj tuaj yeem tau txais cov lus qhia tseem ceeb thiab cov lus qhia los ntawm lwm tus neeg lag luam SaaS.
Txhawm rau ua kom muaj txiaj ntsig zoo ntawm koj cov phiaj xwm kev lag luam, Nws yog ib qho tseem ceeb los tswj cov nqi ntawm Adwords kom zoo. Koj tuaj yeem txo tus nqi ntawm koj qhov kev tshaj tawm los ntawm kev nce koj cov qhab nia zoo. Los ntawm kev siv cov ntsiab lus tsis zoo, koj tuaj yeem zam kev tsom mus rau cov neeg siv nyiaj siab thiab ua kom zoo rau koj txoj kev sib tw. Ntxiv rau qhov txo tus nqi, koj tuaj yeem txhim kho qhov cuam tshuam ntawm koj qhov kev tshaj tawm. Hauv qab no yog ob peb lub tswv yim rau kev ua kom koj cov qhab nia Zoo:
Tshawb xyuas koj cov nqi lus tseem ceeb txhua hnub. Taug qab cov nqi ntawm txhua lo lus tseem ceeb pab koj tswj koj cov peev nyiaj lag luam thiab txheeb xyuas cov ncauj lus. Cov ntaub ntawv no tseem ceeb tshwj xeeb yog tias koj cov neeg sib tw siv nyiaj ntau ntawm tib lo lus tseem ceeb. Kuj, Nco ntsoov tias CPC tuaj yeem nce ntau yog tias koj tab tom tsom rau cov ntsiab lus sib tw heev. Qhov tseem ceeb tshaj plaws uas yuav tsum nco ntsoov yog tias Adwords cov nqi yuav nce ntxiv thaum kev sib tw nce, yog li koj yuav tsum xav txog qhov kev sib tw ntawm lo lus tseem ceeb uas koj tau xaiv.
Koj tuaj yeem saib xyuas koj tus nqi hloov pauv, uas qhia rau koj paub pes tsawg zaus tus neeg tuaj xyuas ua ib qho haujlwm tshwj xeeb. Piv txwv li, yog tias ib tug neeg nyem rau ntawm koj qhov kev tshaj tawm thiab sau npe rau koj cov npe email, AdWords yuav tsim ib tus lej cim tshwj xeeb uas yuav ping servers txhawm rau txheeb xyuas cov ntaub ntawv nrog rau cov lej ntawm kev tshaj tawm. Faib tus nqi tag nrho los ntawm 1,000 kom pom koj tus nqi tag nrho rau ib qho kev hloov pauv.
Muaj ob peb yam uas cuam tshuam rau tus nqi ib nias, tab sis nyob rau hauv dav dav, cov ntsiab lus kim tshaj plaws hauv AdWords cuam tshuam nrog nyiaj txiag, kev lag luam uas tswj cov nyiaj ntau, thiab nyiaj txiag sector. Tus nqi siab dua cov ntsiab lus hauv pawg no feem ntau kim dua lwm cov ntsiab lus, yog li yog tias koj tab tom nrhiav nkag mus rau hauv kev kawm txuj ci lossis pib lub chaw kho mob, koj yuav tsum cia siab tias yuav them CPCs siab. Cov ntsiab lus tseem ceeb tshaj plaws suav nrog cov nyiaj txiag thiab kev kawm, yog li xyuas kom koj paub tseeb tias koj tau txais dab tsi ua ntej koj pib tshaj tawm.
Koj tus nqi siab tshaj plaws rau ib nias (CPC) yog tus nqi siab tshaj plaws uas koj xav tias ib qho nyem muaj nqis, txawm tias qhov ntawd tsis yog qhov koj cov neeg siv khoom nruab nrab them. Piv txwv li, Google pom zoo kom teeb tsa koj qhov siab tshaj plaws CPC rau $1. Ntxiv rau qhov ntawd, koj tuaj yeem teeb tsa koj qhov siab tshaj plaws CPC, kev teeb tsa txawv ntawm cov tswv yim sib tw tsis siv neeg. Yog tias koj tsis tau siv AdWords ua ntej, nws yog lub sijhawm los pib.
Txawm hais tias kev tshawb fawb lo lus tseem ceeb yog ib feem tseem ceeb ntawm cov ntsiab lus tseem ceeb, koj yuav tsum tau hloov kho nws ib ntus kom ua raws li cov kev hloov pauv. Qhov no yog vim tus cwj pwm ntawm cov neeg tuaj saib, kev lag luam, thiab lub hom phiaj kev lag luam tau hloov tas li. Thaum tshawb fawb lo lus tseem ceeb tuaj yeem pab koj tsim cov tshaj tawm cuam tshuam, cov neeg sib tw hloov lawv cov tswv yim thiab. Cov ntsiab lus uas muaj ob mus rau peb lo lus yog qhov zoo tshaj plaws thawj koom ruam. Txawm li cas los, nco ntsoov tias tsis muaj ib lo lus raug lossis tsis yog. Cov ntsiab lus tseem ceeb yuav tsum muaj feem cuam tshuam rau koj txoj kev lag luam thiab cov ntsiab lus ntawm koj qhov kev tshaj tawm thiab nplooj ntawv tsaws.
Thaum koj muaj koj cov npe lo lus tseem ceeb, koj tuaj yeem sim siv cov cuab yeej Keyword Planner. Koj tuaj yeem xa tawm cov lus pom zoo, tab sis nws yog txheej txheem tedious. Koj tseem tuaj yeem siv lub “Sab saum toj ntawm nplooj ntawv twv” kem nrhiav keeb kwm sab saum toj-nplooj ntawv twv rau koj cov lus tseem ceeb. Cov cuab yeej no ua haujlwm ntawm Google's Display Network, uas qhia cov tshaj tawm ntawm ib sab ntawm cov ntsiab lus zoo sib xws. Koj tuaj yeem sim cov phiaj xwm lo lus tseem ceeb kom pom cov ntsiab lus zoo tshaj plaws. Thaum koj pom ib lo lus tseem ceeb uas koj nyiam, koj tuaj yeem siv nws hauv koj cov phiaj xwm Adwords.
Thaum xaiv lo lus tseem ceeb, khaws cia rau hauv siab. Piv txwv li, koj xav kom tib neeg los nyem koj qhov kev tshaj tawm vim lawv tab tom nrhiav kev daws teeb meem. Txawm li cas los, qhov no yuav tsis yog qhov teeb meem thaum tib neeg tab tom nrhiav sab nraum lub tshuab tshawb nrhiav, piv txwv. Tej zaum lawv tsuas yog mus saib hauv Internet lossis nrhiav kev kawm. Xaiv ib lo lus-match lo lus tseem ceeb muab rau koj tswj feem ntau ntawm kev siv nyiaj thiab tsom rau cov neeg siv khoom tshwj xeeb. Nws kuj ua kom ntseeg tau tias koj cov lus tshaj tawm yuav tshwm sim tsuas yog rau cov neeg siv khoom tshawb nrhiav cov kab lus tseeb.
Thaum xaiv lo lus tseem ceeb, nco ntsoov tias tsis yog txhua lo lus tseem ceeb tsim muaj sib npaug. Thaum ib txhia yuav zoo li ntse thaum xub thawj, ib txhia tsis yog. Nrhiav rau “wifi password” qhia tias tib neeg tab tom nrhiav tus password wifi, tsis yog ib yam khoom lossis kev pabcuam. Piv txwv li, ib tug neeg tab tom nrhiav rau lo lus zais WiFi yuav zoo li leeching los ntawm lwm tus neeg lub wifi, thiab koj yuav tsis xav tshaj tawm koj cov khoom ntawm lawv wifi!
Koj tuaj yeem kho koj qhov kev twv ntawm Adwords raws li koj cov txiaj ntsig. Google muaj ib tug built-in feature uas yuav pab tau koj txiav txim siab npaum li cas mus twv rau cov ntsiab lus tshwj xeeb. Koj tuaj yeem siv cov cuab yeej no los kwv yees CPC thiab txoj haujlwm rau cov nqi sib txawv. Tus nqi koj twv kuj tseem nyob ntawm cov peev nyiaj uas koj tau teem rau koj qhov kev tshaj tawm kev lag luam. Cov npe hauv qab no yog qee cov lus qhia los kho koj qhov kev sib tw Adwords kom ua kom koj cov txiaj ntsig tau zoo tshaj plaws.
Paub koj lub hom phiaj cov neeg tuaj saib. Los ntawm kev siv cov neeg ua lag luam, koj tuaj yeem tsom koj cov neeg tuaj saib zoo dua nrog AdWords. Piv txwv li, koj tuaj yeem pom lawv cov sijhawm ua haujlwm thiab sijhawm ua haujlwm. Kuj, koj tuaj yeem paub ntev npaum li cas lawv siv sijhawm ua haujlwm lossis so haujlwm. Yog paub tej no, koj tuaj yeem hloov kho koj qhov kev twv kom muaj kev cuam tshuam txog kev nyiam ntawm koj cov neeg tuaj saib. Qhov no yog qhov tshwj xeeb tshaj yog tias koj tab tom tsom cov neeg siv khoom uas feem ntau yuav yuav cov khoom thiab cov kev pabcuam cuam tshuam nrog kev lag luam tshwj xeeb.
Txheeb xyuas hom kev tshaj tawm cov neeg siv tab tom nrhiav. Piv txwv li, tus neeg siv nrhiav 'Bike Shop’ los ntawm lawv lub desktop tej zaum yuav nrhiav tau lub cev qhov chaw. Txawm li cas los, ib tus neeg tshawb nrhiav tib cov lus nug ntawm lawv lub xov tooj ntawm tes kuj tseem tuaj yeem tshawb nrhiav cov tsheb kauj vab hauv online. Cov neeg tshaj tawm uas xav mus cuag cov neeg taug kev yuav tsum tsom mus rau cov khoom siv mobile tsis yog desktop lossis ntsiav tshuaj. Feem ntau cov neeg taug kev yog nyob rau hauv kev tshawb fawb hom thiab nyiam ua lawv qhov kawg kev yuav khoom los ntawm lawv lub desktop lossis ntsiav tshuaj.
Cov ntsiab lus tseem ceeb heev rau koj lub lag luam thiab cov khoom lag luam, yog li koj yuav tau ua qee qhov kev kwv yees thaum koj teeb tsa koj qhov kev twv thawj zaug, tab sis koj yuav tuaj yeem kho lawv thaum koj muaj koj cov stats. Koj tuaj yeem ua raws li cov lus qhia tseem ceeb los teeb tsa koj qhov kev twv thawj zaug thiab kho lawv hauv thawj ob peb lub lis piam tom qab qhib koj tus account. Koj tuaj yeem hloov kho koj cov lus tseem ceeb tom qab txiav txim siab koj cov peev nyiaj thiab cov neeg tuaj saib lub hom phiaj.
Nyob ntawm qhov loj ntawm koj cov peev nyiaj, koj tuaj yeem xaiv los teeb tsa koj qhov kev twv manually lossis siv ib qho ntawm cov tswv yim automated. Muaj ntau ntau txoj hauv kev los txhim kho koj qhov kev twv ntawm Adwords, tab sis qhov Maximize Conversions lub tswv yim yog qhov nrov tshaj plaws. Google siv tshuab kev kawm los ua kev sib tw raws li koj cov peev nyiaj txhua hnub. Txawm li cas los, koj yuav tsum tsuas yog siv lub tswv yim no yog tias koj muaj peev nyiaj loj thiab xav kom automate cov txheej txheem ntawm kev teeb tsa ntawm Adwords.
Koj tuaj yeem siv AdWords hloov dua siab tshiab nrhiav kom pom ntau npaum li cas ntawm koj qhov kev tshaj tawm tau hloov pauv. Feem ntau, koj yuav pom tus naj npawb ntawm kev hloov pauv ntawm koj nplooj ntawv lees paub thaum koj siv tib txoj cai hloov pauv rau ob yam khoom. Yog tias tus neeg yuav khoom tau nyem rau ntawm ob qho kev tshaj tawm hauv qhov kawg 30 hnub, tom qab ntawd koj yuav tsum muaj peev xwm hla tib cov nyiaj tau los rau hauv ob qho kev hloov pauv. Tab sis tus naj npawb ntawm kev hloov pauv yuav txawv raws li hom kev qhia koj siv.
Kev hloov pauv tsis raug cais rau ib tus neeg siv khoom, yog li nws tuaj yeem siv tus nqi sib txawv rau txhua tus. Feem ntau, Cov nqi no yog siv los ntsuas ROI ntawm txhua qhov kev tshaj tawm. Koj tuaj yeem siv cov nqi sib txawv rau cov nqi sib txawv thiab hom kev hloov pauv. Tus nqi ntawm ib qho kev hloov dua siab tshiab yuav tsum tau nkag mus rau hauv qhov sib thooj. Txawm li cas los, Tej zaum koj yuav xav siv tus nqi hloov dua siab tshiab rau tag nrho koj cov kev tshaj tawm kom paub tseeb tias koj tuaj yeem ntsuas ROI ntawm txhua qhov kev tshaj tawm.
Thaum teeb tsa Lub Vev Xaib lossis Hu rau On-Site hloov pauv, nyem rau ntawm Advanced Settings tab. Qhov no yuav tso saib kab ntawv Hloov Hloov Clicks. Koj tuaj yeem saib cov ntaub ntawv hloov dua siab tshiab ntawm ntau qib, suav nrog Kev Sib Tw, Pab pawg Ad, Ad, thiab Keyword. Koj tuaj yeem siv cov ntaub ntawv hloov dua siab tshiab los txiav txim seb hom kev tshaj tawm zoo tshaj plaws rau kev tsim cov kev hloov pauv. Los ntawm kev saib xyuas koj cov kev hloov pauv, koj yuav muaj daim duab tseeb ntawm koj qhov kev tshaj tawm thiab siv nws ua cov lus qhia rau kev sau cov ntawv tshaj tawm yav tom ntej.
Teeb tsa AdWords hloov dua siab tshiab taug qab yog ib qho yooj yim. Thawj kauj ruam yog teeb tsa koj tus lej taug qab. Koj tuaj yeem txhais tau qhov hloov dua siab tshiab rau txhua qhov ntawm koj qhov kev tshaj tawm los ntawm kev txhais nws nyob rau hauv kev cuam tshuam rau hom kev ua ub no uas tus neeg siv tau ua. Piv txwv li, koj tuaj yeem xaiv taug qab kev hloov pauv raws li kev sib cuag daim ntawv xa lossis rub tawm ebook dawb. Rau Ecommerce sites, koj tuaj yeem txhais ib qho kev yuav khoom raws li kev hloov pauv. Thaum koj tau teeb tsa tus lej, koj tuaj yeem pib taug qab koj qhov kev tshaj tawm.
Kev hloov pauv kev taug qab txawv ntawm Google Analytics thiab AdWords. Google Analytics siv qhov kawg-click attribution thiab credits ib tug hloov dua siab tshiab thaum lub xeem AdWords clicked. Ntawm qhov tod tes, AdWords attribution yuav credit rau cov kev hloov pauv txawm tias koj muaj lwm yam kev cuam tshuam nrog cov neeg siv ua ntej lawv mus txog koj nplooj ntawv. Tab sis txoj kev no yuav tsis zoo rau koj txoj kev lag luam. Li no, koj yuav tsum siv AdWords hloov dua siab tshiab yog tias koj muaj ntau yam kev lag luam hauv online.
