Ua ntej koj pib koj qhov phiaj xwm Adwords, it’s important to understand the basics of Cost per click, kev sib tw qauv, Kev ntsuam xyuas lo lus tseem ceeb, thiab hloov dua siab tshiab. Ua raws li cov kauj ruam yooj yim no, koj yuav muaj kev sib tw ua tiav. Vam tias, tsab xov xwm no tau pab tau koj pib nrog koj qhov kev tshaj tawm. Nyeem ntawv kom paub ntau ntxiv txog cov lus qhia thiab kev ua kom yuam kev! Thiab yog tias koj muaj lus nug, xav tias dawb nug hauv cov lus! Nov yog qee cov lus nug uas koj tuaj yeem nug.
Nqi ib nias
The cost per click for Adwords campaigns depends on how closely your ads match customers’ tshawb nrhiav. Hauv qee kis, kev twv ntau dua yuav coj koj qib siab dua, thaum cov kev sib tw qis yuav coj koj tus nqi hloov pauv qis dua. Koj yuav tsum taug qab koj cov nqi siv Google Sheet lossis cov cuab yeej zoo sib xws kom pom ntau npaum li cas koj tuaj yeem cia siab tias yuav siv rau ntawm cov ntsiab lus tshwj xeeb lossis kev sib xyaw ntawm cov ntsiab lus. Ces, koj tuaj yeem kho koj qhov kev sib tw kom ua tiav qhov siab tshaj qhov hloov pauv tau.
Tus nqi nruab nrab ib nyem rau Adwords phiaj xwm hauv e-lag luam yog nyob nruab nrab ntawm ob peb duas las thiab $88. Hauv lwm lo lus, the amount an advertiser bids for a term containing holiday socks is low compared to the cost of a pair of Christmas socks. Of course, this depends on many factors, including the keyword or search term, kev lag luam, and final product. While there are some factors that can increase or decrease the cost per click, most advertisers don’t bid outrageous amounts. If a product is only $3, you won’t make much money by bidding for it.
Piv txwv li, advertisers who sell clothing on Amazon will pay $0.44 ib nias. For Health & Household items, advertisers will pay $1.27. For Sports and Outdoors, the cost per click is $0.9
While CPC is a useful metric for evaluating the effectiveness of an ad campaign, it’s only a small part of the puzzle. While cost per click is a crucial part of any paid advertising campaign, the overall ROI is far more important. With content marketing, you can attract huge amounts of SEO traffic, while paid media can bring clear ROI. A successful ad campaign should drive the highest ROI, generate maximum traffic, and avoid missing out on sales and leads.
In addition to CPC, advertisers should also consider the number of keywords. Ib qho cuab yeej zoo siv los kwv yees CPC yog SEMrush's Keyword Magic tool. Cov cuab yeej no teev cov ntsiab lus ntsig txog thiab lawv qhov nruab nrab CPC. Nws kuj qhia ntau npaum li cas txhua lo lus tseem ceeb raug nqi. Los ntawm kev txheeb xyuas cov ntaub ntawv no, koj tuaj yeem txiav txim siab qhov kev sib txuas ntawm cov ntsiab lus twg muaj CPC qis tshaj. Tus nqi qis dua ib nyem yog ib txwm zoo dua rau koj txoj kev lag luam. Tsis muaj laj thawj siv nyiaj ntau dua li koj yuav tsum tau.
Kev sib tw qauv
You can adjust your bid strategy for Adwords using Google’s Draft and Experiments feature. Koj tseem tuaj yeem siv cov ntaub ntawv los ntawm Google Analytics thiab kev hloov pauv hloov pauv los ua koj qhov kev txiav txim siab twv. Feem ntau, koj yuav tsum ua raws li koj qhov kev twv ntawm impressions thiab clicks. Yog tias koj tab tom sim tsim kom muaj kev paub txog hom npe, siv tus nqi-ib-nias. Yog tias koj tab tom nrhiav kom nce kev hloov pauv, you can use the CPC column to determine your starting bids. Thaum kawg, you should simplify the structure of your account so you can make bid strategy changes without affecting performance.
You should always set your maximum bid according to the relevant data. Txawm li cas los, koj tseem tuaj yeem twv raws li hom ntsiab lus uas tau tshwm sim. Koj tuaj yeem twv ntawm cov ntsiab lus hauv YouTube, Google's Display Network, Google apps, thiab cov vev xaib. Siv cov tswv yim no yuav tso cai rau koj nce koj qhov kev twv yog tias koj pom qhov poob hauv kev hloov pauv. Tab sis nco ntsoov tias koj tab tom tsom koj qhov kev twv kom tsim nyog kom koj tuaj yeem ua tau ntau tshaj ntawm koj cov nyiaj tshaj tawm.
Ib lub tswv yim zoo rau kev nce clicks yog kom ua kom koj qhov kev twv hauv koj cov peev nyiaj. Cov tswv yim no ua haujlwm zoo tshaj plaws rau cov ntsiab lus hloov pauv siab lossis nrhiav cov ntim siab dua. Tab sis koj yuav tsum ceev faj tsis txhob overbid, los yog koj yuav nkim nyiaj rau kev khiav tsheb tsis zoo. Nco ntsoov siv kev hloov dua siab tshiab los xyuas kom meej tias koj qhov phiaj xwm tau txais txiaj ntsig zoo tshaj plaws ntawm koj txoj kev siv zog. The Bidding model for Adwords is critical to your success! But how do you set it up?
The most common method for determining the cost of Adwords is the cost per click. Nws muaj txiaj ntsig zoo rau kev khiav tsheb zoo tab sis tsis zoo rau cov phiaj xwm loj. Lwm txoj kev yog tus nqi-ib-mille kev sib tw. Ob txoj kev no muab kev nkag siab rau koj txog tus naj npawb ntawm kev xav, uas yog ib qho tseem ceeb thaum ua kev lag luam mus sij hawm ntev. CPC yog ib qho tseem ceeb yog tias koj xav ua kom hloov dua siab tshiab los ntawm cov clicks.
Cov qauv kev sib tw ntse nyob ntawm cov algorithms thiab cov ntaub ntawv keeb kwm kom ua kom tau txais txiaj ntsig zoo tshaj plaws. Yog tias koj tab tom khiav kev sib tw siab hloov pauv, Google tuaj yeem nce koj qhov CPC max los ntawm ntau npaum li 30%. Ntawm qhov tod tes, yog tias koj cov ntsiab lus muaj kev sib tw heev, koj tuaj yeem txo koj qhov max CPC twv. Cov kev sib tw ntse zoo li no xav kom koj saib xyuas koj cov ntawv tshaj tawm thiab ua kom paub txog cov ntaub ntawv. Tau txais kev pabcuam kws tshaj lij los txhim kho koj qhov kev sib tw Adwords yog qhov ntse, thiab MuteSix muaj kev sab laj pub dawb rau koj pib.
Kev ntsuam xyuas lo lus tseem ceeb
You can do keyword testing in Adwords by telling your agency which keywords to keep and which to change. Koj tuaj yeem xaiv sim ntau lo lus tseem ceeb raws li koj xav tau hauv pab pawg sim. Tab sis qhov kev hloov pauv ntau dua koj ua rau koj cov lus tseem ceeb, qhov nyuaj dua nws yuav txiav txim siab seb lawv puas muaj qhov xav tau. Thaum koj paub cov ntsiab lus twg tsis ua haujlwm zoo, koj tuaj yeem hloov lawv nrog ntau qhov cuam tshuam. Thaum koj tau txiav txim siab cov ntsiab lus twg yog tsim ntau cov clicks, nws yog lub sijhawm los tsim cov ntawv luam tawm, ad extension, thiab tsaws nplooj ntawv uas yog optimized rau kev hloov dua siab tshiab.
Txhawm rau txiav txim siab cov ntsiab lus twg tsis ua haujlwm zoo, sim siv ntau qhov sib txawv ntawm cov ntawv tshaj tawm zoo sib xws hauv cov pab pawg sib txawv. Ua li no, you can make significant changes to your ad copy. You should focus on high volume segments and ad groups. Ad groups with a low volume should test different ad copy and keyword combinations. You should also test ad group structures. You will have to make several experiments to find the optimal combination of keywords for your ad copy.
Among the advantages of keyword testing for Adwords is that Google now provides a keyword diagnosis tool, which is hidden in the user interface. It gives you a comprehensive view of the keyword’s health. You can see how often your ad appears and where it’s appearing. Yog tias koj xav txhim kho qhov zoo ntawm koj daim ntawv tshaj tawm, koj tuaj yeem xaiv ua kom zoo dua txhua lo lus tseem ceeb hauv koj qhov kev sib tw. Thaum koj pom cov uas ua tau zoo dua, koj tuaj yeem txav mus rau kauj ruam tom ntej.
Cov cuab yeej lo lus tseem ceeb tuaj yeem pab koj tsim cov npe ntawm cov lus tseem ceeb, thiab tuaj yeem lim raws li qhov nyuaj. Rau cov lag luam me, koj yuav tsum xaiv cov ntsiab lus nyuaj nruab nrab, vim lawv feem ntau muaj qis dua pom zoo, thiab koj yuav khwv tau nyiaj ntau dua nrog qib siab ntawm kev sib tw. Thaum kawg, koj tuaj yeem siv lub cuab yeej siv kev sim AdWords txhawm rau nkag mus rau cov ntsiab lus tshwj xeeb ntawm koj nplooj ntawv tsaws thiab sim cov ntsiab lus twg zoo dua.
Kev hloov dua siab tshiab
Conversion tracking can be very helpful in determining ROI of your campaigns. Kev hloov pauv yog ua los ntawm tus neeg siv khoom tom qab lawv mus saib nplooj ntawv web lossis ua kev yuav khoom. Adwords hloov dua siab tshiab nrhiav feature tsim HTML code rau koj lub vev xaib los taug qab cov haujlwm no. Daim ntawv taug qab yuav tsum tau kho kom haum rau koj lub lag luam. Koj tuaj yeem taug qab ntau hom kev hloov pauv thiab taug qab sib txawv ROI rau txhua qhov kev sib tw. Ua li ntawd, ua raws li cov kauj ruam no.
Hauv thawj kauj ruam ntawm AdWords hloov dua siab tshiab nrhiav, nkag mus rau Conversion ID, daim ntawv lo, thiab tus nqi. Ces, select the “Fire On” section to specify the date that the conversion tracking code should be fired. Los ntawm lub neej ntawd, the code should fire when a visitor lands on the “Ua tsaug” nplooj. Koj yuav tsum tshaj tawm koj cov txiaj ntsig 30 hnub tom qab lub hli xaus kom paub tseeb tias koj tab tom ntes tus lej siab tshaj plaws ntawm kev hloov pauv thiab nyiaj tau los.
The next step is to create a conversion tracking tag for each type of conversion. If your conversion tracking code is unique to each conversion, you should set the date range for each ad to make it easier to compare them. Txoj kev no, koj tuaj yeem pom qhov kev tshaj tawm uas ua rau muaj kev hloov pauv ntau tshaj plaws thiab qhov twg tsis yog. Nws kuj tseem yuav pab tau kom paub pes tsawg zaus tus neeg tuaj saib ib nplooj ntawv thiab seb qhov kev nyem ntawd yog qhov tshwm sim ntawm kev tshaj tawm.
Ntxiv nrog rau kev taug qab kev hloov pauv, koj tuaj yeem siv tib txoj cai los taug qab hu xov tooj los ntawm koj qhov kev tshaj tawm. Kev hu xov tooj tuaj yeem taug qab los ntawm Google tus lej xa mus. Ntxiv rau lub sijhawm thiab lub sijhawm pib thiab xaus ntawm kev hu, lub cheeb tsam code ntawm tus hu tuaj yeem taug qab. Cov kev ua hauv zos xws li rub tawm app kuj raug kaw ua kev hloov pauv. Cov ntaub ntawv no tuaj yeem siv los txheeb xyuas koj cov phiaj xwm thiab pawg tshaj tawm los txiav txim siab zoo tshaj plaws.
Lwm txoj hauv kev los taug qab AdWords kev hloov pauv yog import koj cov ntaub ntawv Google Analytics rau hauv Google Ads. Txoj kev no, koj yuav tuaj yeem sib piv cov txiaj ntsig ntawm koj cov phiaj xwm AdWords nrog koj cov txiaj ntsig kev txheeb xyuas. Cov ntaub ntawv koj sau yog qhov tseem ceeb rau kev txiav txim siab koj ROI thiab txo cov nqi lag luam. Yog tias koj tuaj yeem taug qab cov kev hloov pauv los ntawm ob qhov chaw, koj tuaj yeem txiav txim siab zoo dua nrog cov nqi tsawg dua. Txoj kev ntawd, koj tuaj yeem siv koj cov peev nyiaj tau zoo dua thiab tau txais txiaj ntsig ntau dua los ntawm koj lub vev xaib.