Month: Lub Xya Hli 2022

Yuav kom tau nyiaj los ntawm Adwords, koj yuav tsum paub yuav twv yuav ua li cas, yuav ua li cas optimize koj tshaj tawm, and how to use the Retargeting and keyword research tools. Hauv tsab xov xwm no, koj yuav kawm yuav ua li cas bid, teeb tsa tus qauv kev sib tw, thiab tsim kom muaj kev tshaj tawm. Txawm hais tias koj yog tus pib lossis tus neeg siv siab heev, cov ntaub ntawv no yog qhov tseem ceeb. Siv AdWords interface yog qhov yooj yim thiab ncaj nraim.

Nqi ib nias

While the cost per click for Adwords varies by industry, nws feem ntau yog tsawg dua $1 rau lo lus tseem ceeb. Hauv lwm qhov kev lag luam, CPC tej zaum yuav siab dua, raws li tus nqi nruab nrab ntawm ib nias yog nyob nruab nrab $2 thiab $4. Tab sis thaum koj tab tom nrhiav siv nyiaj rau kev tshaj tawm, koj yuav tsum xav txog ROI thiab. Ntxiv rau, tus nqi ib nias rau lo lus tseem ceeb hauv kev lag luam xws li kev pabcuam kev cai lij choj tuaj yeem muaj ntau dua $50, thaum CPC hauv kev lag luam mus ncig thiab tos txais qhua tsuas yog $0.30.

Cov qhab nia zoo yog lwm yam uas txiav txim siab tus nqi ib nyem. Qhov kev ntsuas no yog khi rau cov ntsiab lus thiab cov ntawv tshaj tawm. Cov qhab nia siab zoo qhia tau hais tias muaj feem cuam tshuam thiab yog li CPC qis dua. Ib yam li ntawd, CTR siab qhia tias cov ntsiab lus ntawm koj lub vev xaib muaj txiaj ntsig. Nws tseem qhia tau hais tias muaj feem cuam tshuam rau koj cov kev tshaj tawm. Raws li koj tau pom, CPC tuaj yeem nce ntxiv raws li kev sib tw rau lo lus tseem ceeb nce. Yog li, nco ntsoov ua kom zoo dua koj cov kev tshaj tawm kom tau txais txiaj ntsig zoo tshaj plaws ntawm lawv.

Koj tuaj yeem suav ROI ntawm AdWords los ntawm kev txheeb xyuas cov qauv kev lag luam. AdWords benchmarks pab koj tsim cov hom phiaj kev lag luam thiab npaj koj cov peev nyiaj. Piv txwv li, hauv kev lag luam vaj tse, kev lag luam nruab nrab rau CPC (Nyem dhau tus nqi) yog 1.91% rau lub network nrhiav, thaum nws yog 0.24% rau cov zaub network. Tsis hais txog koj qhov kev lag luam, Cov qauv ntsuas muaj txiaj ntsig zoo thaum teeb tsa koj cov peev nyiaj thiab cov hom phiaj.

CPC siab dua tsis tas yuav yog qhov kev tshaj tawm zoo dua lossis pheej yig dua. Koj tuaj yeem xaiv ntawm kev sib tw tsis siv neeg thiab kev twv twv. Kev sib tw tsis siv neeg yooj yim dua los teeb tsa, tshwj xeeb tshaj yog tias koj tshiab rau AdWords. Kev tuav pov hwm tso cai rau koj los tswj cov nyiaj tau los ntawm ib nias. Nws kuj yog qhov zoo tshaj plaws rau cov lag luam uas tshiab rau AdWords thiab tsis muaj kev paub ntau.

Geotargeting yog lwm txoj hauv kev zoo los txo tus nqi ib nyem thiab ua kom koj qhov kev siv tshaj tawm. Los ntawm kev tsom koj cov kev tshaj tawm raws li qhov chaw uas tus qhua nyob, qhov kev tawm tsam no tso cai rau koj los tsom rau cov neeg tuaj saib uas cuam tshuam tshaj plaws. Nyob ntawm hom kev lag luam, Geotargeting tuaj yeem txhawb CTR, txhim kho cov qhab nia zoo, thiab txo koj tus nqi ib Nyem. Nws yog ib qho tseem ceeb kom nco ntsoov tias ntau lub hom phiaj koj qhov kev tshaj tawm yog, qhov zoo dua koj lub tswv yim tshaj tawm yuav yog.

Kev sib tw qauv

You’ve probably heard about the different bidding models in Adwords. Tab sis ua li cas koj thiaj paub tias qhov twg yog qhov zoo tshaj plaws rau koj txoj kev sib tw? Ua ntej, koj yuav tsum xav txog koj lub hom phiaj phiaj xwm phiaj xwm. Puas yog koj tab tom sim txhawb kev hloov pauv? Yog li ntawd, Tom qab ntawd koj tuaj yeem siv CPC (nqi-ib-nias) kev sib tw. Los yog, koj puas xav thawb impressions lossis micro hloov dua siab tshiab? Koj muaj peev xwm txawm siv dynamic conversion mus txog qhovtwg.

Kev sib tw ntawm phau ntawv muaj kev tswj xyuas ntau dua li kev tshaj tawm lub hom phiaj. Ntxiv rau, koj tuaj yeem teeb tsa CPC siab tshaj plaws rau lo lus tseem ceeb thiab faib cov peev nyiaj tshwj xeeb. Kev sib tw ntawm tes yog siv sijhawm ntau dua, tab sis nws lav qhov kev siv tam sim ntawm kev hloov pauv. Txawm li cas los, automated bidding yog zoo tagnrho rau cov nyiaj loj. Nws tuaj yeem nyuaj rau saib xyuas thiab txwv koj lub peev xwm saib daim duab loj. Kev twv twv muab rau koj tswj granular thiab tuaj yeem yog qhov kev xaiv zoo yog tias koj tab tom sim ua kom zoo dua qhov kev ua tau zoo ntawm cov ntsiab lus tshwj xeeb.

Muaj ob qhov kev sib tw tseem ceeb hauv Adwords: Nqi-ib-nias (CPC) thiab nqi-ib-mille (CPM). Cov qub yog qhov ntau tshaj plaws thiab yog qhov zoo tshaj plaws rau cov neeg tshaj tawm tsom rau cov neeg tuaj saib, thaum kawg yog qhov zoo tshaj plaws rau cov neeg tshaj tawm tab tom nrhiav los tsim kom muaj kev sib tw loj. Txawm li cas los, ob hom phiaj xwm tuaj yeem tau txais txiaj ntsig los ntawm tus nqi-ib-mille kev sib tw qauv. Nws muab kev nkag siab txog pes tsawg qhov kev xav uas ib qho kev tshaj tawm zoo li yuav tau txais. Qhov no yog qhov tshwj xeeb tshaj yog pab rau kev lag luam mus sij hawm ntev.

Koj tuaj yeem saib xyuas koj cov lus tseem ceeb ua haujlwm los ntawm kev siv Google qhov kev hloov pauv dawb nrhiav cov cuab yeej. Google tus hloov dua siab tshiab mus txog qhovtwg yuav qhia koj raws nraim pes tsawg tus neeg siv khoom nyem rau ntawm koj qhov kev tshaj tawm. Koj tseem tuaj yeem taug qab cov nqi ib nyem kom paub seb cov ntsiab lus twg raug nqi koj nyiaj ntau dua. Cov ntaub ntawv no tuaj yeem pab koj txiav txim siab zoo. Nrog cov cuab yeej no ntawm koj pov tseg, koj yuav muaj peev xwm ua kom koj cov kev hloov siab los ntseeg thaum txo tus nqi ntawm txhua qhov nyem.

Lub hom phiaj CPA kev sib tw tsom rau kev tsav tsheb hloov pauv. Nrog hom kev sib tw no, qhov kev sib tw rau koj qhov kev sib tw yog teem raws li tus nqi-ib-tau txais (CPA). Hauv lwm lo lus, koj them rau txhua qhov kev xav uas tus neeg muaj peev xwm tau txais. Thaum CPA kev sib tw yog tus qauv nyuaj, paub txog koj CPA yuav tso cai rau koj los teeb tsa cov kev sib tw zoo tshaj plaws rau koj qhov kev sib tw. Yog li, koj tos dab tsi? Pib hnub no thiab ua kom koj qhov kev hloov pauv siab tshaj plaws nrog Adwords!

Retargeting

When you run a business, retargeting nrog Adwords yog ib txoj hauv kev zoo rau kev sib cuag nrog koj cov neeg siv khoom thiab ncav cuag cov tshiab. Nrog Google Adwords, koj tuaj yeem tso cov ntawv cim npe rau hauv koj lub xaib kom cov neeg uas yav dhau los tau mus xyuas koj lub xaib yuav pom cov tshaj tawm dua. Nws tuaj yeem siv thoob plaws cov kev sib raug zoo, ib yam nkaus. Qhov tseeb, txheeb cais qhia tias 6 tawm ntawm 10 Cov neeg nqa khoom pov tseg yuav rov qab los ua kom tiav lawv cov kev yuav khoom hauv 24 teev.

Retargeting ua haujlwm zoo tshaj plaws thaum koj tsom cov neeg tuaj saib zoo. Piv txwv li, yog tias koj qhov kev tshaj tawm kev lag luam rov qab yog tsom rau cov neeg uas twb tau yuav ib yam dab tsi los ntawm koj lub vev xaib, koj yuav tsum xaiv cov duab uas muaj qhov zoo thiab xav tias phim lub xaib. Cov neeg tau txais kev pab uas tau mus xyuas nplooj ntawv kab tshoob tiab muaj feem yuav yuav cov khaub ncaws ntau dua li cov neeg uas tau mus xyuas qhov chaw xwb. Qhov no tuaj yeem pab koj ua koj qhov kev tshaj tawm cuam tshuam rau cov khoom koj muag.

Ib txoj hauv kev zoo los siv retargeting ntawm social media yog siv Facebook. Tsis tsuas yog qhov no yog txoj hauv kev zoo los tsim cov thawj coj, Nws kuj yog ib txoj hauv kev zoo los tsim kom muaj Twitter hauv qab no. Twitter muaj ntau dua 75% cov neeg siv mobile, yog li xyuas kom tseeb tias koj qhov kev tshaj tawm yog mobile-phooj ywg. Retargeting nrog Adwords yog ib txoj hauv kev zoo los xyuas kom meej tias koj tau txais kev nyiam ntawm koj cov neeg tuaj saib thiab hloov lawv mus rau cov neeg siv khoom.

Retargeting nrog Adwords kuj tuaj yeem pab koj tsom rau cov neeg tuaj saib tshwj xeeb. Piv txwv li, yog tias tus qhua tuaj xyuas koj lub vev xaib thiab tom qab ntawd yuav khoom, koj tuaj yeem tsim cov neeg tuaj saib uas phim tus neeg ntawd. AdWords mam li tso tawm cov tshaj tawm rau tus neeg ntawd thoob plaws Google Display Network. Rau qhov ua tau zoo tshaj plaws, ntu koj lub vev xaib cov neeg tuaj saib ua ntej los ntawm kev sib piv lawv cov pej xeem. Thaum koj ua li ntawd, koj tuaj yeem tsom koj qhov kev rov ua lag luam rov qab rau cov hom tshwj xeeb ntawm cov neeg tuaj saib.

Tshawb nrhiav lo lus tseem ceeb

To make the most of your ad campaign, koj yuav tsum paub yuav ua li cas los tsim cov ntsiab lus tseem ceeb. Cov ntsiab lus lag luam yog lub ntsiab lus tseem ceeb niaj hnub no. Tsim cov ntsiab lus uas yuav nyiam cov neeg siv khoom, Koj yuav tsum tshawb fawb cov ntsiab lus ntsig txog koj lub niche thiab ntsaws rau hauv Google. Taug qab pes tsawg qhov kev tshawb fawb tau ua rau cov ntsiab lus no hauv ib hlis, thiab pes tsawg zaus tib neeg nyem rau ntawm kev tshaj tawm rau cov ntsiab lus no. Ces, tsim cov ntsiab lus nyob ib ncig ntawm cov kev tshawb fawb nrov. Txoj kev no, koj yuav tsis tsuas yog tsim cov ntsiab lus zoo rau koj cov neeg siv khoom, tab sis koj kuj tseem yuav muaj txoj hauv kev zoo dua los ua qib siab dua.

Txoj hauv kev zoo tshaj plaws los pib koj qhov kev tshawb fawb lo lus tseem ceeb yog los tsim tus neeg yuav khoom, los yog cov neeg siv khoom zoo tagnrho. Tsim tus neeg yuav khoom los ntawm kev txheeb xyuas cov yam ntxwv, cuam ​​tshuam, thiab kev yuav tus cwj pwm ntawm koj cov neeg siv khoom zoo. Raws li cov ntaub ntawv no, koj tuaj yeem nqaim cov npe ntawm cov ntsiab lus tseem ceeb. Thaum koj muaj tus neeg yuav khoom, koj tuaj yeem siv cov cuab yeej tshawb fawb lo lus tseem ceeb los nrhiav cov ntsiab lus tseem ceeb tshaj plaws. Ces, koj yuav paub tias leej twg muaj qhov zoo tshaj plaws ntawm qeb duas.

Raws li tau hais los saum no, Lub hom phiaj ntawm kev tshawb fawb lo lus tseem ceeb ntawm AdWords yog nyob rau ntawm lub hom phiaj. Google tab tom tsom rau cov neeg siv uas nquag nrhiav kev daws teeb meem. Cov neeg nrhiav lub tuam txhab lag luam hauv London yuav tsis pom koj qhov kev tshaj tawm, thaum cov browsing nyob rau hauv ib tug zam magazine tej zaum yuav browsing rau kev kawm. Los ntawm kev siv kab lus sib tw cov ntsiab lus, koj yuav tau txais cov neeg siv khoom uas tab tom nrhiav rau qhov koj tab tom muab. Cov neeg tshawb nrhiav no yuav muaj feem ntau yuav nyem rau ntawm koj qhov kev tshaj tawm yog tias lawv tuaj yeem txheeb xyuas nrog nws.

Koj tuaj yeem siv tus txheej txheem lo lus tseem ceeb kom pom cov kab lus twg muaj cov ntaub ntawv tshawb fawb tshaj plaws, thiab pes tsawg zaus ib lub sij hawm tau tshawb nrhiav rau txhua lub hlis. Ntxiv nrog rau qhov ntim nrhiav txhua hli, koj tuaj yeem saib cov ncauj lus hauv lub sijhawm tiag tiag, suav nrog Google Trends cov ntaub ntawv thiab koj cov pej xeem hauv zos. Nrog qhov no, koj tuaj yeem txiav txim siab seb ib kab lus puas muaj kev tshawb nrhiav siab thiab seb nws tab tom nce lossis nce. Thaum koj qhov kev tshawb fawb lo lus tseem ceeb tiav, koj yuav muaj cov npe ntawm cov ntsiab lus tseem ceeb rau lub hom phiaj rau koj qhov kev tshaj tawm.

Yog tias koj yog tus tswv lag luam, you’ve probably used Google’s Adwords platform to advertise your business. Muaj ntau ntau txoj hauv kev los tsim koj tus account kom paub meej tias koj tau txais txiaj ntsig tshaj plaws rau koj cov nyiaj. Hauv tsab xov xwm no, peb yuav tham txog cov hauv paus ntsiab lus ntawm kev sib tw ntawm cov cim kev lag luam, tsom koj cov neeg tuaj saib siv cov lus sib tw, thiab taug qab kev hloov pauv. Kab lus no yog npaj los muab koj cov kev paub tsim nyog los ua kom muaj txiaj ntsig zoo ntawm koj cov kev tshaj tawm hauv Google lub platform.

Advertise on Google’s Adwords platform

There are many reasons why it’s valuable to advertise on Google’s Adwords platform. Ua ntej, koj tsuas yog raug them thaum ib tus neeg nyem rau ntawm koj qhov kev tshaj tawm. Thib ob, txoj kev tshaj tawm no tso cai rau koj taug qab cov txiaj ntsig ntawm koj cov phiaj xwm tshaj tawm. Txoj kev ntawd, koj tuaj yeem txiav txim siab paub ntau ntxiv txog cov nyiaj uas koj siv rau kev tshaj tawm. Tab sis Google Adwords tsis yog tib txoj hauv kev tshaj tawm hauv Google. Kom paub tseeb tias nws ua haujlwm rau koj txoj haujlwm, koj yuav tsum nkag siab tias qhov kev tshaj tawm platform no ua haujlwm li cas.

AdWords ua haujlwm nrog Google Display Network, uas leverages Google lub network ntawm peb-tog websites. Koj qhov kev tshaj tawm tuaj yeem tshwm rau sab saum toj ntawm koj lub vev xaib, nyob rau hauv lub sidebar, ua ntej YouTube yeeb yaj duab, los yog nyob qhov twg. Lub platform kuj muaj peev xwm tso tshaj tawm ntawm mobile apps thiab Gmail. Koj yuav tsum sau npe koj cov cim lag luam ua ntej koj tuaj yeem pib tshaj tawm hauv Google. Qhov no txhais tau tias koj yuav them tsawg dua ib nyem thiab tau txais qhov chaw tshaj tawm zoo dua.

Kev tshaj tawm ntawm Google's Adwords platform yog qhov yooj yim siv. Muaj ntau txoj hauv kev los ua kom koj cov peev nyiaj siv tau, suav nrog nce koj kev siv nyiaj thaum pom cov txiaj ntsig. Ua kom koj txoj kev vam meej, txiav txim siab ntiav ib tus kws pab tswv yim los yog Google Certified los pab koj. Tsis muaj laj thawj yog vim li cas koj yuav tsum tsis txhob sim nws, raws li nws yog ib qho txiaj ntsig zoo los xa tawm cov phiaj xwm tshaj tawm. Thiab nco ntsoov, yog tias koj tau txais cov txiaj ntsig, koj tuaj yeem nce koj cov peev nyiaj yav tom ntej.

Kev tshaj tawm ntawm Google's Adwords platform yog txoj hauv kev muaj zog heev kom ncav cuag cov neeg siv khoom muaj peev xwm thoob plaws ntiaj teb. Nws qhov system yog qhov tseem ceeb ntawm kev sib tw, thiab koj twv ntawm cov ntsiab lus tshwj xeeb thiab kab lus. Thaum koj tau xaiv koj cov lus tseem ceeb thiab muaj qhov qhab nia zoo, koj qhov kev tshaj tawm yuav raug tso tawm rau pem hauv ntej ntawm cov txiaj ntsig tshawb fawb. Thiab qhov zoo tshaj plaws yog, nws tsis raug nqi ntau, thiab koj tuaj yeem pib phiaj xwm sai li sai tau hnub no!

Bid on trademarked keywords

Until recently, koj tsis tuaj yeem twv ntawm tus neeg sib tw cov npe tseem ceeb hauv Google Adwords. Qhov ntawd hloov hauv 2004, thaum Google qhia txog kev sib tw lo lus tseem ceeb sib tw. Qhov kev txiav txim siab hauv kev pom zoo ntawm Google, uas muaj txoj cai tso cai rau cov neeg sib tw siv lawv cov cim lag luam hauv daim ntawv tshaj tawm, emboldened ntau tus lag luam rivals siv lawv tus kheej lub npe nrov hauv kev tshaj tawm. Tam sim no, txawm li cas los xij, txoj cai no raug thim rov qab.

Ua ntej koj twv ntawm cov cim lag luam lo lus tseem ceeb, xyuas kom koj muaj kev tso cai siv nws. Google muaj cov lus qhia yooj yim nrhiav kev tshaj tawm uas siv rau cov cim lag luam. Thaum sib tw ntawm tus neeg sib tw lub npe, zam suav nrog tus neeg sib tw lub npe hauv daim ntawv tshaj tawm. Ua li ntawd yuav ua rau cov qhab nia qis dua. Txawm yog vim li cas, nws yog ib qho kev xyaum zoo kom muaj txoj haujlwm tseem ceeb hauv kev tshawb nrhiav.

Qhov laj thawj loj tshaj plaws kom tsis txhob twv ntawm cov ntsiab lus lag luam yog tias nws yuav nyuaj rau kev paub qhov txawv ntawm cov txiaj ntsig kev tshawb fawb organic thiab kev tshaj tawm them nyiaj. Txawm li cas los, yog tias koj lub cim lag luam tau sau npe nrog Google, nws tuaj yeem siv rau ntawm qhov chaw xov xwm. Cov nplooj ntawv tshuaj xyuas yog ib qho piv txwv ntawm qhov no. Cov npe loj kuj siv lawv cov cim lag luam hauv lawv daim ntawv tshaj tawm, thiab lawv nyob hauv lawv txoj cai ua li ntawd. Cov tuam txhab no tau mob siab rau nyob rau sab saum toj ntawm cov txiaj ntsig tshawb fawb rau lawv cov khoom lag luam thiab cov kev pabcuam.

Cov cim lag luam muaj txiaj ntsig. Tej zaum koj yuav xav siv lawv hauv koj cov ntawv tshaj tawm los txhawb koj cov khoom. Txawm hais tias lawv yuav nyuaj rau siv hauv kev tshaj tawm, lawv tseem ua tau nyob rau qee qhov. Cov ntsiab lus tiv thaiv kev lag luam yuav tsum tau siv rau cov ntaub ntawv xov xwm, zoo li blog. Koj yuav tsum muaj nplooj ntawv tsaws uas muaj cov ntsiab lus ua lag luam thiab yuav tsum ua kom pom tseeb tias koj lub hom phiaj kev lag luam yog dab tsi. Yog tias koj muag cov khoom, koj yuav tsum hais qhov no kom meej thiab qhia tus nqi lossis qhov txuas rau kev yuav khoom.

Yog tias koj cov neeg sib tw siv lub npe lag luam, koj yuav tsum twv rau cov nqe lus hauv Adwords. Lwm yam, koj tuaj yeem ntsib cov qhab nia qis dua thiab tus nqi ib zaug. Ntxiv mus, koj cov neeg sib tw yuav tsis paub txog koj lub npe lag luam thiab yuav tsis muaj qhov qhia tias koj tab tom twv rau lawv. Lub sijhawm no, kev sib tw yuav yog kev sib tw ntawm tib lub ntsiab lus. Koj tuaj yeem sim ua kom nws taw tes siv koj tus kheej lub npe lag luam raws li cov lus tseem ceeb ntawm kev lag luam.

Target audiences with phrase match

While you may think broad match is the only way to target your customers, kab lus sib tw ua rau koj tswj tau ntau dua. Nrog cov lus sib dhos, tsuas yog koj qhov kev tshaj tawm yuav tshwm sim thaum ib tus neeg ntaus ib kab lus, suav nrog txhua qhov sib txawv thiab lwm cov lus ua ntej lossis tom qab koj lo lus tseem ceeb. Piv txwv li, koj tuaj yeem npaj cov kev pabcuam nyom nyom los ntawm qhov chaw thiab saib cov npe ntawm cov kev pabcuam hauv zos thiab lawv cov nqi raws caij nyoog. Kev siv cov lus sib dhos, txawm li cas los xij, yog kim tshaj qhov sib tw dav, yog li nws tsim nyog xav txog lwm yam kev xaiv.

Kev siv kab lus sib tw tuaj yeem ua rau CTR thiab hloov pauv, thiab tuaj yeem txo qhov kev siv nyiaj khib nyiab. Lub downside rau kab lus sib tw yog tias nws txwv koj qhov kev siv nyiaj rau kev tshawb fawb uas muaj koj cov lus tseem ceeb, uas tuaj yeem txwv koj qhov ncav cuag. Yog tias koj tab tom sim cov tswv yim tshiab, txawm li cas los xij, Kev sib tw dav tuaj yeem yog qhov kev xaiv zoo tshaj plaws. Qhov teeb tsa no tso cai rau koj sim tawm cov tshaj tawm tshiab thiab pom tias ua haujlwm li cas. Thaum nws los txog rau kev ua yeeb yam, koj yuav xav kom paub tseeb tias koj tab tom tsom cov neeg tuaj saib zoo nrog cov lus tseem ceeb.

Yog tias koj tab tom tshaj tawm cov khoom lag luam lossis kev pabcuam uas nrov tshaj plaws, ib lo lus tseem ceeb sib tw yog ib txoj hauv kev zoo los tsom rau pab pawg no. Cov kab lus sib tw ua haujlwm los ntawm kev ua kom ntseeg tau tias koj cov lus tshaj tawm tsuas yog qhia rau cov neeg uas tau tshawb nrhiav lo lus tseem ceeb lossis kab lus. Qhov tseem ceeb yog kom paub tseeb tias cov kab lus koj siv nyob rau hauv qhov tseeb kom nws tshwm nyob rau hauv cov kev tshawb fawb saum toj kawg nkaus. Txoj kev no, koj yuav tsis txhob nkim koj cov peev nyiaj tshaj tawm ntawm kev tsheb tsis sib xws.

Cov kab lus sib tw tuaj yeem pab koj txheeb xyuas cov neeg siv khoom tshawb nrhiav los txiav txim siab hom lus tseem ceeb uas lawv tab tom nrhiav. Nws muaj txiaj ntsig tshwj xeeb yog tias koj tab tom nrhiav rau cov neeg siv khoom tshwj xeeb. Siv cov lus sib tw hauv Adwords yuav txo qis koj cov neeg tuaj saib lub hom phiaj thiab txhim kho kev ua tau zoo ntawm koj qhov kev tshaj tawm. Thiab, thaum koj siv nws kom raug, koj yuav pom qhov rov qab ntau dua ntawm kev siv tshaj tawm. Thaum koj tau ua tiav cov txheej txheem no, koj tuaj yeem ua tiav koj lub hom phiaj sai dua thiab muaj tseeb dua li yav dhau los.

Lwm txoj hauv kev los tsom cov tib neeg yog tsim cov npe affinity. Cov npe no tuaj yeem suav nrog txhua tus neeg tuaj saib lub vev xaib lossis cov neeg uas tau ua tshwj xeeb hauv koj lub vev xaib. Nrog cov npe affinity, koj tuaj yeem tsom cov neeg siv tshwj xeeb raws li lawv nyiam. Thiab, yog tias koj muaj ib yam khoom uas tib neeg tau yuav tsis ntev los no, koj tuaj yeem siv qhov ntawd los tsom lawv nrog kev tshaj tawm. Lwm zaus koj tsim cov neeg tuaj saib tshiab, nco ntsoov siv daim ntawv teev npe affinity.

Track conversions with phrase match

If you’re looking to improve your search engine marketing campaign, koj tuaj yeem xav txog kev siv cov kab lus sib tw hloov pauv tsis yog qhov sib tw dav. Cov kev hloov kho no tau raug siv hauv kev tshawb nrhiav nyiaj txiag txij thaum pib ntawm cov channel, thiab lawv tso cai rau koj kom meej meej dua thaum tso koj cov ntawv tshaj tawm. Txawm hais tias qhov no yuav zoo li lub tswv yim zoo, ntau tus neeg tshaj tawm txhawj xeeb txog kev nkim lawv cov kev tshaj tawm yog tias lawv tsis hloov lawv cov ntsiab lus dav dav. Ntxiv rau, cov kab lus sib tw lo lus tseem ceeb tuaj yeem ua rau koj qhov kev tshaj tawm rau kev tshawb nrhiav tsis tau, txo qhov cuam tshuam ntawm koj qhov kev tshaj tawm.

Another way to optimize your keyword phrases is to add “+” to individual words. Qhov no yuav qhia Google tias lo lus koj xav tau lub hom phiaj yuav tsum tau siv hauv kev tshawb nrhiav. Piv txwv li, if someone searches for “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, es tsis yog general.

Txhawm rau nce CTR thiab hloov pauv tus nqi, it’s imperative to include numbers into the headline of your ads. Kev tshawb fawb qhia tau hais tias suav nrog cov lej rau hauv kab ntawv xov xwm ntawm koj qhov kev tshaj tawm nce CTR los ntawm 217%. Tab sis qhov ntawd tsis tau txhais hais tias koj yuav tsum reinvent lub log. Qhov ua kom yuam kev yog ua kom muaj txiaj ntsig zoo thiab sib ntsib yam tsis tau rov tsim lub log. Thaum cov tshaj tawm ntse tuaj yeem nce CTR, lawv tuaj yeem raug nqi. Yog li, cia peb saib qee cov tswv yim yooj yim tab sis muaj txiaj ntsig.

Tshawb nrhiav lo lus tseem ceeb

Txhawm rau kom tau txais txiaj ntsig zoo tshaj plaws ntawm koj qhov phiaj xwm AdWords, koj yuav tsum ua kev tshawb fawb lo lus tseem ceeb. Cov ntsiab lus tseem ceeb tuaj yeem xaiv raws li lawv qhov chaw, tus nqi ib nias, thiab nrhiav ntim. Google Keyword Planner yog cov cuab yeej pub dawb uas koj tuaj yeem siv rau lub hom phiaj no. Los ntawm kev siv cov cuab yeej no, koj tuaj yeem txiav txim siab qhov nruab nrab ntawm cov kev tshawb fawb ib lo lus tseem ceeb tau txais txhua lub hlis thiab tus nqi ib nyem rau txhua lo lus tseem ceeb. Google Keyword Planner kuj qhia txog cov ntsiab lus tseem ceeb uas koj tuaj yeem siv los tsim cov phiaj xwm phiaj xwm ntau dua.

Thaum koj muaj cov npe ntawm cov lus tseem ceeb, Nws yog lub sijhawm los ua qhov tseem ceeb rau lawv. Tsom ntsoov rau ib txhais tes ntawm cov ntsiab lus nrov tshaj plaws. Keep in mind that fewer keywords will result in a more targeted campaign and greater profits. Txawm li cas los, if you don’t have the time to do keyword research for every keyword, you can use a free tool like SEMrush to find out which keywords your target audience is typing in. Nws tseem tuaj yeem siv cov cuab yeej tshawb fawb lo lus tseem ceeb xws li SEMrush kom paub seb muaj pes tsawg cov txiaj ntsig tshwm sim ntawm SERP.

Lwm lub cuab yeej uas pub dawb thiab tuaj yeem siv los ua kev tshawb fawb lo lus tseem ceeb yog Ahrefs. Nws yog qhov chaw zoo pib, as it allows you to view your competitors’ website traffic, kev sib tw, thiab keyword volume. Koj tuaj yeem pom cov vev xaib hom twg yog qeb rau cov lus tseem ceeb thiab txheeb xyuas lawv cov tswv yim. Qhov no yog qhov tseem ceeb, vim tias cov ntsiab lus no yog qhov koj xav tau qeb duas hauv Google. Txawm li cas los, Nws tsis yog ib txwm yooj yim los qhia cov kev tshawb pom no rau lwm tog neeg.

Siv Google Lub Ntsiab Lus Planner tso cai rau koj pom cov ntawv tshawb fawb los ntawm lub hli, uas tuaj yeem pab koj tsom koj cov kev tshaj tawm nrog cov ntsiab lus tshwj xeeb. Cov phiaj xwm lo lus tseem tso cai rau koj pom cov ntsiab lus zoo sib xws. Cov cuab yeej no tseem qhia koj cov naj npawb ntawm cov neeg tshawb nrhiav lo lus tseem ceeb raws li koj qhov kev txwv. Koj tseem tuaj yeem siv Google's Keyword Planner kom pom cov ntsiab lus twg tau sib tw rau tib lo lus tseem ceeb li koj li.. Cov cuab yeej no yuav muab koj lub tswv yim ntawm cov lus tseem ceeb tshaj plaws thiab pab koj nrhiav qhov zoo tshaj plaws rau koj cov phiaj xwm tshaj tawm.

Kev sib tw qauv

The cost-per-click (CPC) Lub tswv yim tuaj yeem tsim cov txiaj ntsig qis dua li CPM, tshwj xeeb tshaj yog rau cov tshaj tawm uas nyob hauv qab lub quav. Txawm li cas los, CPM ua haujlwm zoo tshaj plaws thaum kev paub txog hom yog koj lub hom phiaj tseem ceeb. Phau ntawv CPC kev sib tw tsom rau kev teeb tsa kev twv rau cov ntsiab lus tshwj xeeb. Hauv cov qauv no, koj tuaj yeem siv kev twv ntau dua rau cov lus tseem ceeb no kom pom qhov pom tseeb. Txawm li cas los, txoj kev no tuaj yeem siv sijhawm ntev.

Adwords tso cai rau koj los hloov koj qhov kev sib tw los ntawm kev sib tw thiab qib pab pawg. Cov kev hloov pauv no yog hu ua bid modifiers. Cov kev hloov pauv hloov pauv muaj rau Platform, Hom kev sib tham, thiab PreferredContent. Cov no yog tswj hwm ntawm qib ad pawg los ntawm AdGroupCriterionService. Ib yam li ntawd, Kev sib tw-theem kev hloov pauv tuaj yeem ua los ntawm CampaignBidModifierService. Google kuj muab API rau cov kev hloov kho no.

Qhov kev tso npe ua ntej yog hu ua Broad Match. Hom no qhia koj qhov kev tshaj tawm ntawm nplooj ntawv tshawb fawb rau txhua lo lus tseem ceeb, suav nrog cov lus sib dhos thiab cov kev tshawb nrhiav ntsig txog. Thaum txoj kev no ua rau muaj ntau qhov kev xav, nws kuj muaj tus nqi siab dua. Lwm hom kev sib tw muaj xws li Exact Match, Lus sib phim, thiab Negative Match. Feem ntau, qhov tshwj xeeb tshaj koj qhov kev sib tw, tus nqi qis dua koj yuav yog.

Tus qauv Kev Sib Tw rau Adwords siv ntau hom kev siv los pab koj txhim kho koj cov phiaj xwm tshaj tawm. Piv txwv li, koj tuaj yeem teeb tsa qhov siab tshaj plaws rau ib lo lus tseem ceeb, tom qab ntawd kho koj qhov kev twv raws li pes tsawg qhov kev hloov pauv uas koj tau txais. Yog tias koj tau txais kev muag khoom, AdWords yuav nce koj qhov kev twv raws li qhov ntawd. Rau cov neeg siv ntau tshaj, koj kuj siv tau dynamic conversion mus txog qhovtwg.

Target CPA twv yog ib hom kev tshaj tawm tswv yim uas tsom rau kev tsav tsheb hloov. Nws teeb tsa kev sib tw rau kev sib tw raws li CPA (Nqi rau Kev Tau Txais), uas yog tus nqi kom tau txais ib tus neeg siv khoom. Cov qauv no tuaj yeem nyuaj yog tias koj tsis paub koj tus nqi yuav khoom (CPA) los yog pes tsawg qhov kev hloov pauv koj qhov kev tshaj tawm tsav. Txawm li cas los, qhov ntau koj paub txog CPA, qhov ntau koj yuav paub yuav ua li cas teem koj cov kev sib tw raws li.

Kev twv twv txiaj kuj yog ib qho kev xaiv kom nce clicks, kev xav, thiab video views. Xaiv lub tswv yim no yuav tso cai rau koj tswj koj cov peev nyiaj thaum txhawb ROI ntawm koj cov phiaj xwm. Txawm li cas los, koj yuav tsum nco ntsoov tias phau ntawv twv yuav tsis pom zoo rau txhua qhov kev sib tw. Ib qho kev xaiv tsim nyog dua yuav yog siv qhov kev hloov pauv siab tshaj plaws, uas yog tes-tawm thiab yuav tsum tau siv zog tsawg dua. Koj tuaj yeem nce koj cov peev nyiaj txhua hnub yog tias koj pom tias koj qhov kev siv nyiaj nruab nrab qis dua koj cov peev nyiaj txhua hnub.

Quality scores

To improve your Quality Scores in Adwords, koj yuav tsum tau xyuam xim rau tej yam tseem ceeb. Cov xwm txheej no cuam tshuam rau koj qhov qhab nia zoo ntawm tus kheej thiab sib sau ua ke, thiab tej zaum yuav xav tau kev hloov kho rau koj lub vev xaib. Cov npe hauv qab no yog qee yam uas yuav tsum xav txog txhawm rau txhim kho koj cov qhab nia Zoo:

Koj cov qhab nias zoo yog ncaj qha ntsig txog seb koj qhov kev tshaj tawm ua tau zoo npaum li cas. High Quality Score txhais ua ib qho kev paub siv zog. Kev nce koj cov qhab nia zoo kuj yog ib lub tswv yim zoo vim nws yuav pab koj txhawb koj qhov Ad Rank thiab txo koj cov nqi ib nyem.. Txawm hais tias koj tab tom xav kom pom kev pom ntau dua ntawm Google lossis qis dua CPC, Cov qhab nias zoo yuav cuam tshuam rau kev ua tau zoo ntawm koj qhov kev tshaj tawm dhau sijhawm. Ntxiv rau qhov no, Cov qhab nia zoo siab yuav txhim kho koj qhov kev tshaj tawm tso rau hauv kev tshawb fawb thiab txo koj tus nqi ib nyem.

Koj tuaj yeem txhim kho koj cov qhab nia Zoo los ntawm kev ua kom zoo dua koj qhov kev tshaj tawm cov ntsiab lus tseem ceeb. Cov ntsiab lus tseem ceeb yog hais txog qhov ze koj qhov kev tshaj tawm zoo li cas rau tus neeg siv cov lus nug tshawb fawb. Koj qhov kev tshaj tawm cov ntsiab lus tseem ceeb yog ntsuas los ntawm Kev Ntsuas Zoo, thiab yuav txiav txim siab seb koj qhov kev tshaj tawm raug tso tawm li cas. Koj qhov kev tshaj tawm yuav tsum qhia cov neeg siv khoom uas lawv tuaj yeem xav tau los ntawm koj lub lag luam, muab ib qho kev hu kom ua, thiab txaus nyiam rau cov neeg siv ntawm txhua yam khoom siv.

Peb yam uas cuam tshuam rau koj tus as khauj Zoo yog: qhov xav tau clickthrough tus nqi (CTR), tsaws nplooj ntawv kev paub (LE), thiab kev tshaj tawm qhov cuam tshuam rau tus neeg tshawb nrhiav lub hom phiaj. Thaum koj sib piv cov qhab nia ntawm cov lus tseem ceeb uas tshwm nyob rau hauv pawg ad sib txawv, koj yuav pom tias Cov qhab nia zoo rau cov ntsiab lus yuav txawv ntawm tib lo lus tseem ceeb hauv lwm pawg tshaj tawm. Cov laj thawj rau qhov no suav nrog kev tshaj tawm sib txawv, nplooj ntawv tsaws, demographic hom phiaj, thiab ntau dua. Yog tias koj qhov kev tshaj tawm tau txais qhab nia Zoo, koj yuav muaj kev nkag siab zoo dua li cas cov qhab nia zoo yog xam. Cov txiaj ntsig ntawm qhov kev txheeb xyuas no tau tshaj tawm hauv Google lub vev xaib thiab tau hloov kho txhua ob peb hnub.

Hauv Adwords auction, koj cov qhab nias zoo cuam tshuam rau qib ntawm koj qhov kev tshaj tawm thiab tus nqi ib nyem. Koj yuav pom tias CPC qis dua txhais tau tias siv nyiaj tsawg dua ib nyem. Cov qhab nias zoo yuav tsum raug txiav txim siab rau koj qhov kev twv. Qhov siab dua koj cov qhab nia zoo, qhov ntau dua koj yuav tshwm sim hauv koj qhov kev tshaj tawm. Nyob rau hauv lub ad auction, CPC siab dua yuav ua kom tau nyiaj ntau dua rau lub tshuab tshawb nrhiav.

Cost

One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Tus nqi ib nyem lossis CPC yog tus nqi uas tswj hwm los ntawm Google Adwords siv qhov ntsuas hu ua qhov siab tshaj plaws CPC. Qhov kev ntsuas no tso cai rau cov neeg tshaj tawm los tswj lawv cov kev sib tw raws li cov nyiaj uas lawv tuaj yeem siv tau rau txhua qhov nyem. Tus nqi ntawm txhua qhov nias yog nyob ntawm qhov loj ntawm koj lub lag luam thiab kev lag luam koj nyob hauv.

Kom nkag siab txog tus nqi ntawm PPC software, koj yuav xav txog seb koj yuav faib koj cov peev nyiaj li cas. Koj tuaj yeem faib qee yam ntawm koj cov peev nyiaj mus rau mobile thiab desktop tshaj tawm, thiab koj tuaj yeem tsom rau qee yam khoom siv mobile kom nce kev hloov pauv. Tus nqi ntawm PPC software feem ntau yog raws li tus qauv kev tso npe, yog li nco ntsoov qhov tseem ceeb ntawm tus nqi ntawm kev tso npe. WordStream muaj cov phiaj xwm them ua ntej thiab daim ntawv cog lus rau lub hlis. Koj yuav pom nws yooj yim rau pob nyiaj siv rau PPC software li no, tsuav koj nkag siab cov ntsiab lus thiab cov xwm txheej.

Txoj kev tshaj plaws rau kev txiav txim siab tus nqi ntawm Adwords yog tus nqi ib nyem (PPC). Nws yog qhov zoo tshaj plaws siv thaum koj xav tau lub hom phiaj tshwj xeeb rau cov neeg tuaj saib thiab tsis tsom mus rau qhov loj ntawm cov tsheb khiav txhua hnub. Tus nqi ib mille, los yog CPM, txoj kev sib tw yog pab tau rau ob hom kev sib tw. CPM muab kev nkag siab rau koj txog tus naj npawb ntawm cov kev xav uas koj tshaj tawm tau txais, uas yog ib qho tseem ceeb thaum tsim kev lag luam mus sij hawm ntev.

Raws li tus naj npawb ntawm cov neeg sib tw hauv is taws nem tseem nce ntxiv, tus nqi ntawm Adwords tau tawm ntawm tes. Tsuas yog ob peb xyoos dhau los, them rau clicks tseem yog tus nqi qis. Tam sim no, nrog ntau tus neeg twv ntawm Adwords, nws muaj peev xwm rau cov lag luam tshiab siv EUR5 ib nyem ntawm qee cov ntsiab lus. Yog li, Koj tuaj yeem zam kev siv nyiaj ntau npaum li cas ntawm koj cov phiaj xwm Adwords? Muaj ntau txoj hauv kev los tswj cov nqi cuam tshuam nrog Adwords.

If you want to know how to structure your Adwords account to maximize the return on your advertising spend, nyeem tsab xov xwm no. Kab lus no yuav mus dhau Cov Nqi, Cov txiaj ntsig, Targeting thiab Keywords. Thaum koj nkag siab peb lub ntsiab lus yooj yim no, koj yuav npaj tau pib. Thaum koj npaj tau pib, tshawb xyuas qhov kev sim dawb. Koj tuaj yeem rub tawm Adwords ad software ntawm no. Tom qab ntawd koj tuaj yeem pib tsim koj tus account.

Tus nqi

Google spends more than $50 lab ib xyoos ntawm AdWords, nrog cov tuam txhab pov hwm thiab tuam txhab nyiaj txiag them tus nqi siab tshaj plaws. Ntxiv rau, Amazon siv nyiaj ntau heev thiab, siv nyiaj ntau dua $50 lab txhua xyoo ntawm AdWords. Tab sis tus nqi tiag tiag yog dab tsi? Koj yuav qhia li cas? Cov hauv qab no yuav muab tswv yim dav dav rau koj. Ua ntej, koj yuav tsum xav txog CPC rau txhua lo lus tseem ceeb. Qhov tsawg kawg nkaus CPC ntawm tsib xees tsis suav tias yog cov lus tseem ceeb uas tus nqi siab. Cov lus tseem ceeb tshaj plaws tuaj yeem raug nqi ntau npaum li $50 ib nias.

Lwm txoj hauv kev los kwv yees tus nqi yog los ntawm kev suav tus nqi hloov pauv. Tus lej no yuav qhia tias tus neeg tuaj saib ua haujlwm li cas. Piv txwv li, koj tuaj yeem teeb tsa tus lej tshwj xeeb los taug qab email subscriptions, thiab Adwords servers yuav ping servers txhawm rau txheeb xyuas cov ntaub ntawv no. Koj mam li muab tus lej no los ntawm 1,000 los xam tus nqi hloov dua siab tshiab. Tom qab ntawd koj tuaj yeem siv cov txiaj ntsig no los txiav txim tus nqi ntawm AdWords cov phiaj xwm.

Ad qhov tseeb yog qhov tseem ceeb. Kev tshaj tawm qhov cuam tshuam tuaj yeem ua rau nce qhov nyem-los ntawm tus nqi thiab Cov qhab nia Zoo. Conversion Optimizer tswj kev sib tw ntawm cov ntsiab lus tseem ceeb txhawm rau tsav kev hloov pauv ntawm lossis qis dua tus tshaj tawm tus nqi teev ib qho kev hloov pauv, los yog CPA. Qhov cuam tshuam ntau dua koj qhov kev tshaj tawm, qhov siab dua koj CPC yuav yog. Tab sis yuav ua li cas yog tias koj qhov phiaj xwm tsis ua raws li qhov xav tau? Tej zaum koj yuav tsis xav nkim nyiaj rau kev tshaj tawm uas tsis zoo.

Sab saum toj kaum lo lus tseem ceeb tshaj plaws ntawm AdWords cuam tshuam nrog nyiaj txiag thiab kev lag luam uas tswj hwm cov nyiaj ntau. Piv txwv li, the keyword “degree” los yog “education” is high on the list of expensive Google keywords. Yog tias koj tab tom txiav txim siab nkag mus rau hauv kev kawm, npaj them CPC loj rau lo lus tseem ceeb uas tsis tshua muaj kev tshawb nrhiav. Koj tseem yuav xav paub txog tus nqi ib nyem ntawm cov lus tseem ceeb ntsig txog cov chaw kho mob.

Ntev npaum li koj tuaj yeem tswj hwm koj cov peev nyiaj, Google AdWords tuaj yeem yog qhov kev xaiv zoo rau kev lag luam me. Koj tuaj yeem tswj tau ntau npaum li cas koj siv ib nyem los ntawm geo-targeting, ntaus hom phiaj, thiab ntau dua. Tab sis nco ntsoov, koj tsis nyob ib leeg! Google tab tom ntsib kev sib tw nruj los ntawm AskJeeves thiab Lycos. Lawv nyuaj rau Google txoj kev kav raws li tus naj npawb ib lub tshuab tshawb nrhiav hauv ntiaj teb.

Cov txiaj ntsig

Google AdWords is a platform for pay-per-click advertising. Nws tswj hwm cov kev tshaj tawm uas tshwm nyob rau sab saum toj ntawm Google tshawb nrhiav. Yuav luag txhua lub lag luam tuaj yeem tau txais txiaj ntsig los ntawm AdWords, vim nws cov txiaj ntsig zoo. Nws cov kev xaiv hom phiaj muaj zog dhau mus tshaj qhov tsuas yog xaiv cov neeg tuaj saib lub hom phiaj raws li qhov chaw lossis kev txaus siab. Koj tuaj yeem tsom cov neeg raws li cov lus tseeb uas lawv ntaus rau hauv Google, kom ntseeg tau tias koj tsuas yog tshaj tawm rau cov neeg siv khoom uas npaj yuav.

Google Adwords ntsuas txhua yam, los ntawm kev twv mus rau cov haujlwm tshaj tawm. Nrog Google Adwords, koj tuaj yeem saib xyuas thiab kho koj cov nqi twv kom tau txais qhov zoo tshaj plaws rov qab rau txhua qhov nyem. Pab pawg Google Adwords yuav muab rau koj ob lub lis piam, txhua lub lim tiam, thiab qhia txhua hli. Koj qhov phiaj xwm tuaj yeem nqa mus txog xya tus neeg tuaj xyuas ib hnub, yog koj muaj hmoo. Txhawm rau kom tau txais txiaj ntsig zoo tshaj plaws ntawm Adwords, koj yuav tsum muaj lub tswv yim meej ntawm qhov koj tab tom sim ua kom tiav.

Thaum piv rau SEO, AdWords yog qhov cuab yeej siv tau zoo dua rau kev tsav tsheb thiab kev coj ua. PPC kev tshaj tawm yog hloov tau, scalable, thiab ntsuas tau, uas txhais tau tias koj tsuas yog them nyiaj thaum ib tus neeg nyem rau ntawm koj qhov kev tshaj tawm. Ntxiv rau, koj yuav paub tseeb tias cov ntsiab lus twg coj koj mus rau ntau tshaj plaws, uas tso cai rau koj los txhim kho koj lub tswv yim kev lag luam. Koj tuaj yeem taug qab kev hloov pauv los ntawm AdWords.

Google AdWords editor ua rau lub interface yooj yim siv thiab pab koj tswj koj cov phiaj xwm. Txawm hais tias koj tswj hwm tus account AdWords loj, AdWords Editor yuav ua kom tswj hwm koj txoj kev sib tw ua haujlwm tau zoo dua. Google tseem txhawb nqa cov cuab yeej no, thiab nws muaj ntau yam kev pab cuam rau cov tswv lag luam. Yog tias koj tab tom nrhiav kev daws teeb meem rau koj lub lag luam cov kev xav tau tshaj tawm, AdWords Editor yog ib qho ntawm cov cuab yeej siv tau zoo tshaj plaws muaj.

Ntxiv nrog rau kev taug qab kev hloov pauv, AdWords muaj ntau yam kev sim ntsuas los pab koj tsim cov phiaj xwm tshaj tawm zoo meej. Koj tuaj yeem kuaj cov kab ntawv xov xwm, ntawv nyeem, thiab cov duab nrog AdWords cov cuab yeej thiab saib seb qhov twg ua tau zoo dua. Koj tuaj yeem sim koj cov khoom tshiab nrog AdWords. Cov txiaj ntsig ntawm AdWords tsis muaj qhov kawg. Yog li, koj tos dab tsi? Pib hnub no thiab pib tau txais txiaj ntsig los ntawm AdWords!

Hom phiaj

Targeting your Adwords campaigns to specific audiences can help you increase your conversion rate and boost your website traffic. AdWords muaj ntau txoj hauv kev rau qhov no, tab sis txoj kev ua tau zoo tshaj plaws yog qhov yuav yog kev sib xyaw ua ke. Txhua yam nyob ntawm koj lub hom phiaj. Yog xav paub ntxiv txog cov kev sib txawv no, nyeem rau! Kuj, tsis txhob hnov ​​​​qab sim koj cov phiaj xwm! Peb yuav tham txog yuav ua li cas los ntsuas cov hom phiaj sib txawv hauv Adwords.

Cov hom phiaj nyiaj tau los yog ib qho piv txwv ntawm pab pawg neeg thaj chaw. Hom phiaj no yog ua raws li cov ntaub ntawv IRS tso tawm rau pej xeem. Thaum nws tsuas muaj nyob hauv Tebchaws Meskas xwb, Google AdWords tuaj yeem rub cov ntaub ntawv los ntawm IRS thiab nkag mus rau hauv AdWords, tso cai rau koj los tsim cov npe raws li qhov chaw thiab zip codes. Koj tuaj yeem siv qhov kev xaiv Nyiaj Tau Los rau kev tshaj tawm phiaj xwm. Yog tias koj paub dab tsi ntawm cov pej xeem koj cov neeg tuaj saib, koj tuaj yeem faib koj cov phiaj xwm AdWords raws li.

Lwm txoj hauv kev los tsom koj cov phiaj xwm Adwords yog los ntawm kev xaiv cov ncauj lus tshwj xeeb lossis subtopic. Qhov no tso cai rau koj los tsom cov neeg tuaj saib dav dua nrog kev siv zog tsawg. Txawm li cas los, Lub hom phiaj lub hom phiaj yog tsawg dua nyob ntawm cov ntsiab lus tshwj xeeb. Lub ntsiab lus hom phiaj yog ib qho cuab yeej zoo heev thaum siv nrog cov ntsiab lus tseem ceeb. Piv txwv li, koj tuaj yeem siv cov ntsiab lus rau koj lub vev xaib cov kev pabcuam lossis cov khoom lag luam, los yog rau ib qho kev tshwm sim lossis hom. Tab sis qhov twg koj xaiv, koj yuav tuaj yeem ncav cuag koj lub hom phiaj cov neeg tuaj saib thiab nce koj cov kev hloov pauv.

Txoj hauv kev tom ntej los tsom rau AdWords kev tshaj tawm yog xaiv lawv cov neeg tuaj saib raws li lawv cov nyiaj tau los nruab nrab, qhov chaw, thiab ntau dua. Qhov kev xaiv no muaj txiaj ntsig zoo rau cov neeg lag luam uas xav kom ntseeg tau tias cov kev tshaj tawm uas lawv siv lawv cov nyiaj yuav ncav cuag cov neeg tuaj saib uas feem ntau yuav yuav.. Txoj kev no, koj tuaj yeem paub tseeb tias koj qhov phiaj xwm tshaj tawm yuav ncav cuag cov neeg tuaj saib uas zoo li yuav koj cov khoom. Tab sis koj yuav ua li cas?

Keywords

When selecting keywords for your advertisement, sim zam cov ntsiab lus dav lossis cov lus uas tsis cuam tshuam nrog koj txoj haujlwm. Koj xav tau lub hom phiaj cuam tshuam los ntawm cov neeg siv khoom tsim nyog thiab khaws koj cov kev xav kom tsawg. Piv txwv li, yog tias koj muaj lub khw kho computer, don’t advertise your business using the word “computer.” And while you can’t avoid broad keywords, koj tuaj yeem txo koj tus nqi PPC los ntawm kev siv cov lus sib piv, kaw kev hloov pauv, thiab semantic hais txog cov lus.

Txawm hais tias cov ntsiab lus ntev ntev yuav zoo li txaus siab thaum xub thawj, SEM nyiam tsis nyiam lawv. Hauv lwm lo lus, if someone types in “wifi password” they probably aren’t searching for your product or service. Tej zaum lawv yuav yog sim nyiag koj lub wireless network, los yog mus ntsib ib tug phooj ywg. Tsis yog ob qho xwm txheej no yuav zoo rau koj qhov kev tshaj tawm kev tshaj tawm. Hloov chaw, siv cov ntsiab lus ntev ntev uas cuam tshuam rau koj cov khoom lossis kev pabcuam.

Lwm txoj hauv kev los nrhiav cov ntsiab lus hloov pauv qis yog khiav cov phiaj xwm tsis zoo. Koj tuaj yeem tshem tawm qee cov lus tseem ceeb ntawm koj qhov kev sib tw ntawm pawg tshaj tawm. Qhov no yuav pab tau tshwj xeeb yog tias koj cov ntawv tshaj tawm tsis tsim kev muag khoom. Tab sis qhov no tsis yog ib txwm ua tau. Muaj ib co tricks mus nrhiav converting keywords. Tshawb xyuas tsab xov xwm no los ntawm Search Engine Journal kom paub ntau ntxiv. Nws muaj ntau lub tswv yim los txheeb xyuas cov ntsiab lus hloov pauv siab. Yog tias koj tseem tsis tau ua qhov no, koj tuaj yeem pib sim nrog cov tswv yim niaj hnub no.

Qhov tseem ceeb tshaj plaws uas yuav tsum nco ntsoov txog cov ntsiab lus rau Adwords yog tias lawv ua lub luag haujlwm tseem ceeb hauv kev sib piv koj cov lus tshaj tawm nrog cov neeg siv khoom yav tom ntej. Los ntawm kev siv cov ntsiab lus zoo, koj cov ntawv tshaj tawm yuav raug qhia rau cov neeg tsim nyog tau txais txiaj ntsig zoo uas txuas ntxiv mus rau kev yuav khoom funnel. Txoj kev no, koj tuaj yeem ncav cuag cov neeg tuaj saib zoo uas yuav hloov dua siab tshiab. Muaj peb hom lus tseem ceeb, kev lag luam, ntaub ntawv, thiab kev cai. Koj tuaj yeem siv ib qho ntawm cov lus tseem ceeb no los tsom rau ib pawg neeg siv khoom tshwj xeeb.

Lwm txoj hauv kev los nrhiav cov ntsiab lus zoo yog siv lo lus tseem ceeb uas muab los ntawm Google. Koj tseem tuaj yeem siv Google webmaster tshawb nrhiav analytics queries report. Txhawm rau kom koj muaj feem tau txais kev hloov dua siab tshiab, siv cov lus tseem ceeb uas cuam tshuam nrog cov ntsiab lus ntawm koj lub vev xaib. Piv txwv li, yog koj muag khaub ncaws, try using the word “fashion” as the keyword. Qhov no yuav pab koj txoj kev sib tw kom tau txais kev pom los ntawm cov neeg nyiam ntawm cov khoom koj muag.

Yuav kom ua tiav hauv Adwords, koj yuav tsum paub cov lus tseem ceeb uas koj yuav tsum siv thiab yuav twv yuav ua li cas rau lawv. Hauv tsab xov xwm no, koj yuav kawm yuav ua li cas los teeb tsa kev twv manually, tshawb nrhiav keywords, thiab rov tsom koj qhov kev tshaj tawm. Muaj ntau yam ntxiv rau cov lus tseem ceeb, ib yam nkaus, suav nrog yuav ua li cas kuaj koj cov lus tseem ceeb thiab yuav ua li cas thiaj paub tias qhov twg tau txais qhov zoo tshaj plaws nyem-los ntawm tus nqi. Vam tias, Cov tswv yim no yuav pab koj kom tau txais txiaj ntsig zoo tshaj plaws ntawm Adwords.

Tshawb nrhiav lo lus tseem ceeb

Search engine marketing is an essential part of online marketing, thiab kev tshaj tawm kev tshaj tawm zoo yog nyob ntawm kev xaiv cov lus tseem ceeb. Kev tshawb fawb lo lus tseem ceeb yog cov txheej txheem ntawm kev txheeb xyuas cov lag luam muaj txiaj ntsig thiab kev tshawb nrhiav. Cov ntsiab lus muab cov ntaub ntawv qhia txog kev lag luam ntawm cov neeg siv internet thiab pab lawv tsim cov tswv yim tshaj tawm. Using tools like Google AdWords’ ad builder, cov lag luam tuaj yeem xaiv cov ntsiab lus tseem ceeb tshaj plaws rau lawv qhov kev tshaj tawm them nyiaj ib-nias. Lub hom phiaj ntawm kev tshawb fawb lo lus tseem ceeb yog tsim kom muaj kev xav zoo los ntawm cov neeg uas nquag nrhiav yam koj yuav tsum muaj..

Thawj kauj ruam hauv kev tshawb fawb lo lus tseem ceeb yog los txiav txim siab koj cov neeg tuaj saib lub hom phiaj. Thaum koj tau txheeb xyuas koj lub hom phiaj cov neeg tuaj saib, koj tuaj yeem txav mus rau cov ntsiab lus tshwj xeeb. Txhawm rau tshawb nrhiav lo lus tseem ceeb, koj tuaj yeem siv cov cuab yeej pub dawb xws li Google's Adwords Keyword Tool lossis them nyiaj tshawb fawb cov cuab yeej xws li Ahrefs. Cov cuab yeej no zoo heev rau kev tshawb nrhiav cov ntsiab lus, raws li lawv muab metrics ntawm txhua tus. Koj yuav tsum tau tshawb fawb ntau li ntau tau ua ntej xaiv ib lo lus tseem ceeb lossis kab lus.

Ahrefs yog ib qho ntawm cov ntsiab lus tshawb fawb zoo tshaj plaws rau cov neeg tsim cov ntsiab lus. Nws cov cuab yeej tshawb fawb lo lus tseem ceeb siv cov ntaub ntawv clickstream los muab cov kev ntsuas tshwj xeeb nias. Ahrefs muaj plaub qhov kev npaj ua npe sib txawv, nrog rau kev sim dawb ntawm Standard thiab Lite cov phiaj xwm kev tso npe. Nrog kev sim dawb, koj tuaj yeem siv lub cuab yeej rau xya hnub thiab them nyiaj ib hlis ib zaug xwb. The keyword database is extensive – it contains five billion keywords from 200 lub teb chaws.

Kev tshawb nrhiav lo lus tseem ceeb yuav tsum yog txheej txheem txuas ntxiv, raws li cov ntsiab lus nrov niaj hnub no yuav tsis yog qhov kev xaiv zoo tshaj plaws rau koj txoj kev lag luam. Ntxiv nrog rau kev tshawb fawb lo lus tseem ceeb, nws kuj tseem yuav suav nrog kev tshawb fawb hauv cov ntsiab lus kev lag luam. Mus ua kev tshawb fawb, tsuas yog ntsaws rau hauv cov ntsiab lus uas piav qhia koj lub tuam txhab thiab pom pes tsawg zaus cov neeg ntaus cov ntsiab lus txhua lub hlis. Saib xyuas tus naj npawb ntawm kev tshawb nrhiav txhua lub sijhawm tau txais txhua lub hlis thiab ntau npaum li cas txhua tus nqi ib nyem. Nrog kev tshawb fawb txaus, koj tuaj yeem sau cov ntsiab lus uas cuam tshuam nrog cov kev tshawb fawb nrov no.

Bidding on keywords

You should research the competition and identify what the most common keywords are to increase your chances of getting high traffic and making money. Siv cov cuab yeej tshawb fawb lo lus tseem ceeb yuav pab koj txiav txim siab cov ntsiab lus twg muaj peev xwm tshaj plaws thiab qhov twg yog qhov sib tw dhau rau koj kom tau nyiaj. Koj tseem tuaj yeem siv cov cuab yeej xws li Ubersuggest kom pom cov ntsiab lus tseem ceeb hauv keeb kwm, pom zoo pob nyiaj siv, thiab kev sib tw twv. Thaum koj tau txiav txim siab tias cov ntsiab lus twg yuav ua rau koj tau nyiaj, koj yuav tsum tau txiav txim siab ntawm lo lus tseem ceeb.

Qhov tseem ceeb tshaj plaws uas yuav tsum nco ntsoov yog xaiv ua tib zoo xaiv cov ntsiab lus koj xav tau lub hom phiaj. Qhov siab dua CPC, zoo dua. Tab sis yog tias koj xav ua kom tiav qib siab hauv kev tshawb fawb xyaw, koj yuav tsum twv siab. Google saib koj qhov kev sib tw CPC thiab cov qhab nia zoo ntawm lo lus tseem ceeb uas koj tab tom tsom. Qhov no txhais tau hais tias koj yuav tsum xaiv cov lus tseem ceeb uas yuav pab koj tau txais cov npe saum toj kawg nkaus. Kev twv ntawm cov ntsiab lus tso cai rau koj kom meej meej nrog koj cov neeg tuaj saib.

Thaum twv cov ntsiab lus hauv Adwords, koj yuav tsum xav txog yam koj lub hom phiaj cov neeg tuaj saib tab tom nrhiav. Ntau tus neeg pom koj lub vev xaib los ntawm koj qhov kev tshaj tawm, koj yuav tau txais kev tsheb ntau dua. Nco ntsoov tias tsis yog txhua lo lus tseem ceeb yuav ua rau kev muag khoom. Kev siv cov kev hloov dua siab tshiab yuav tso cai rau koj los nrhiav cov ntsiab lus muaj txiaj ntsig tshaj plaws thiab kho koj qhov siab tshaj plaws CPC raws li. Thaum koj lo lus tseem ceeb kev sib tw zoo ua haujlwm, nws yuav coj koj tau nyiaj ntau dua. Yog tias koj cov peev nyiaj tsawg, koj tuaj yeem siv ib qho kev pabcuam zoo li PPCexpo los ntsuas koj cov lus tseem ceeb ntawm kev sib tw.

Nco ntsoov tias koj cov neeg sib tw tsis tas yuav nrhiav koj los ua tus thib ib hauv Google nplooj ntawv tshwm sim. Koj kuj yuav tsum xav txog koj qhov kev tshaj tawm kev tshaj tawm cov txiaj ntsig. Koj puas xav tau cov tsheb khiav los ntawm cov neeg siv khoom uas yuav tab tom nrhiav rau koj cov khoom? Piv txwv li, yog tias koj qhov kev tshaj tawm tshwm hauv qab lawv cov npe, Tej zaum koj yuav tau nyiam cov clicks los ntawm lwm lub tuam txhab. Tsis txhob sib tw ntawm koj tus neeg sib tw cov ntsiab lus yog tias lawv tsis tsom los ntawm koj lub lag luam.

Setting bids manually

Automated bidding does not account for recent events, kev tshaj xov xwm, muag muag flash, los yog huab cua. Kev sib tw ntawm tes tsom rau kev teeb tsa qhov kev sib tw raws sijhawm. Los ntawm kev txo koj qhov kev twv thaum ROAS qis, koj tuaj yeem ua kom koj cov nyiaj tau los. Txawm li cas los, kev twv twv yuav tsum kom koj paub txog qhov sib txawv uas tuaj yeem cuam tshuam rau ROAS. Vim li no, teeb tsa kev twv manually yog qhov muaj txiaj ntsig ntau dua li automating lawv.

Thaum txoj kev no siv sijhawm me ntsis ntxiv, nws muaj granular tswj thiab guarantees instantaneous siv cov kev hloov. Automated bidding tsis zoo tagnrho rau cov nyiaj loj, uas tuaj yeem nyuaj rau kev saib xyuas thiab tswj. Ntxiv mus, day-to-day account views limit advertisers’ ability to see the “bigger picture.” Manual bidding allows you to monitor the bids of a specific keyword.

Tsis zoo li kev sib tw tsis siv neeg, teeb tsa kev twv manually hauv Google Adwords xav kom koj paub koj cov khoom lossis kev pabcuam thiab muaj kev paub tsim nyog los teeb tsa koj qhov kev twv. Txawm li cas los, automated bidding tsis yog ib qho kev xaiv zoo tshaj plaws rau qee qhov kev sib tw. Thaum Google muaj peev xwm ua kom zoo dua koj qhov kev twv raws li kev hloov pauv, nws tsis tas yuav paub qhov kev hloov pauv twg cuam tshuam rau koj lub lag luam. Koj tseem tuaj yeem siv cov npe lo lus tsis zoo los txo koj cov khoom pov tseg.

Thaum koj xav nce clicks, koj tuaj yeem teeb tsa CPC manually hauv Google Adwords. Koj tseem tuaj yeem teeb tsa qhov siab tshaj plaws CPC bid limit. Tab sis nco ntsoov tias txoj kev no tuaj yeem cuam tshuam koj lub hom phiaj thiab ua rau koj CPC skyrocket. Yog tias koj muaj pob nyiaj siv $100, teeb tsa max CPC twv txwv ntawm $100 tej zaum yuav yog ib qho kev xaiv zoo. Hauv qhov no, koj tuaj yeem teeb tsa tus nqi qis dua vim tias txoj hauv kev ntawm kev hloov pauv tsawg.

Rov ua dua

Google’s policy prohibits collecting personal or personally identifiable information like credit card numbers, email chaw nyob, thiab xov tooj. Txawm hais tias qhov kev ntxias rov ua dua nrog Adwords tuaj yeem ua rau koj lub lag luam, muaj txoj hauv kev kom tsis txhob sau cov ntaub ntawv tus kheej li no. Google muaj ob yam tseem ceeb ntawm kev tshaj tawm cov phiaj xwm rov qab, thiab lawv ua haujlwm sib txawv heev. Kab lus no saib ob ntawm cov tswv yim no thiab piav qhia txog cov txiaj ntsig ntawm txhua tus.

RLSA yog ib txoj hauv kev muaj zog kom ncav cuag cov neeg siv uas nyob ntawm koj cov npe rov qab hom phiaj thiab ntes lawv ze rau kev hloov dua siab tshiab. Hom kev rov ua lag luam no tuaj yeem ua tau zoo rau kev ntes cov neeg siv uas tau qhia kev txaus siab rau koj cov khoom thiab cov kev pabcuam tab sis tseem tsis tau hloov dua siab tshiab. Siv RLSA tso cai rau koj mus cuag cov neeg siv thaum tseem tswj hwm tus nqi hloov pauv siab. Txoj kev no, koj tuaj yeem txhim kho koj txoj kev sib tw los ntawm kev tsom koj cov neeg siv feem ntau.

Rov ua dua cov phiaj xwm phiaj xwm tuaj yeem ua tiav ntawm ntau lub platform, los ntawm kev tshawb fawb xyaw mus rau social media. Yog tias koj muaj cov khoom lag luam tshwj xeeb, koj tuaj yeem tsim kev tshaj tawm rau cov khoom lag luam zoo sib xws nrog qhov kev xav tau. Nws muaj peev xwm teeb tsa cov phiaj xwm rov ua dua ntawm ntau dua ib lub platform. Txawm li cas los, rau qhov siab tshaj plaws, nws yog qhov zoo tshaj plaws los xaiv qhov zoo tshaj plaws ua ke ntawm ob qho tib si. Ib qho kev sib tw rov ua kom zoo dua tuaj yeem tsav kev muag khoom tshiab thiab nce cov txiaj ntsig nce mus txog 80%.

Rov ua dua nrog Adwords tso cai rau koj los tso tawm cov ntawv tshaj tawm rau nplooj ntawv yav dhau los. Yog tias tus neeg siv tau tshawb xyuas koj nplooj ntawv khoom yav dhau los, Google yuav tso tawm Dynamic tshaj tawm uas muaj cov khoom ntawd. Cov kev tshaj tawm yuav raug qhia rau cov neeg tuaj saib dua yog tias lawv mus saib nplooj ntawv hauv ib lub lis piam. Ib yam yog qhov tseeb ntawm kev tshaj tawm tso rau hauv YouTube lossis Google lub network tso saib. Txawm li cas los, Adwords tsis taug qab cov kev xav no yog tias koj tsis tau hu rau lawv hauv ob peb hnub.

Cov ntsiab lus tsis zoo

If you’re wondering how to find and add negative keywords to your Adwords campaign, muaj ob peb txoj kev mus txog nws. Ib txoj hauv kev yooj yim yog siv Google tshawb nrhiav. Nkag mus rau lo lus tseem ceeb uas koj tab tom sim tsom, thiab koj yuav pom ntau qhov kev tshaj tawm cuam tshuam tshwm sim. Ntxiv cov kev tshaj tawm no rau koj daim ntawv teev npe Adwords tsis zoo yuav pab koj nyob deb ntawm cov tshaj tawm thiab ua kom koj tus account huv..

Yog tias koj tab tom khiav lag luam online, Tej zaum koj yuav xav tsom cov ntsiab lus tsis zoo rau SEO thiab rau PPC, CRO, los yog Landing Page Design. Just click the “add negative keywords” button next to the search terms, thiab lawv yuav tshwm sim tom ntej ntawm lub sijhawm tshawb nrhiav. Qhov no yuav pab koj nyob twj ywm thiab tau txais cov thawj coj thiab kev muag khoom. But don’t forget about your competitor’s negative keywords – a few of them may be the same, yog li koj yuav tsum tau xaiv.

Siv cov ntsiab lus tsis zoo los thaiv cov lus nug tshawb fawb yog ib txoj hauv kev zoo los tiv thaiv koj txoj kev lag luam los ntawm Google kev tshaj tawm sloppy. Koj yuav tsum tau ntxiv cov ntsiab lus tsis zoo ntawm qib kev sib tw. Cov no yuav thaiv cov lus nug tshawb fawb uas tsis siv rau koj qhov kev sib tw thiab yuav ua haujlwm raws li cov ntsiab lus tsis zoo rau yav tom ntej pawg tshaj tawm. Koj tuaj yeem tsim cov ntsiab lus tsis zoo uas piav txog koj lub tuam txhab hauv cov ntsiab lus dav dav. Koj tuaj yeem siv lawv los thaiv kev tshaj tawm rau cov khoom tshwj xeeb lossis pawg, xws li cov khw muag khau.

Ib yam li cov ntsiab lus zoo, koj yuav tsum ntxiv cov ntsiab lus tsis zoo rau koj qhov kev sib tw Adwords txhawm rau tiv thaiv kev tsheb tsis zoo. Thaum koj siv cov ntsiab lus tsis zoo, koj yuav tsum zam cov ntsiab lus dav dav, such as “ninja air fryer”, uas tsuas yog nyiam cov neeg nyiam cov khoom tshwj xeeb. Ib lub sij hawm tshwj xeeb, such as “ninja air fryer”, yuav txuag koj nyiaj, thiab koj tuaj yeem tshem tawm cov kev tshaj tawm uas tsis cuam tshuam rau koj lub lag luam.