Tag: SEO

Aia kekahi mau ʻanuʻu i ka hoʻokele Adwords. Hoʻopili kēia i ka hoʻoholo ʻana i nā huaʻōlelo, kūʻai ʻana, and re-marketing. ʻO ka hoʻohana ʻana i kahi hui kūʻai aku ʻo Adwords hiki ke kōkua iā ʻoe e loaʻa ka mea nui mai kāu hoʻolaha. E aʻo pehea e hoʻomaka ai i kēia lā! Eia kekahi mau mea nui e noonoo ai. Makemake i ka launa pū ʻana me kahi hui kālepa PPC i hōʻoia ʻia? E nānā i kēia ʻatikala no nā ʻōlelo aʻoaʻo a me nā hoʻopunipuni. E hauʻoli ana ʻoe!

Uku no ke kaomi (PPC)

Uku no ke kaomi (PPC) ʻO ka hoʻolaha kahi ʻano hoʻolaha e hiki ai iā ʻoe ke hōʻike pololei i kāu mau hoʻolaha i nā poʻe e ʻimi ikaika nei i kāu huahana a lawelawe paha.. He maikaʻi loa ka hoʻolaha PPC inā hiki iā ʻoe ke kuhikuhi i ka poʻe e ʻimi ikaika nei i kahi mea āu e hāʻawi ai. Eia naʻe, pono ʻoe e hoʻomaopopo he hiki ke pipiʻi. Eia kekahi mau ʻōlelo aʻoaʻo no ka hana ʻana i ka nui o kāu hoʻolaha hoʻolaha PPC:

E hoʻonohonoho i kahi kālā. Hoʻomaka ka nui o nā mea ʻoihana me kahi kālā e hoʻolilo ma ka hoʻolaha hoʻolaha uku, aka, i ka houluulu ana o na helu, hiki iā ʻoe ke hoʻololi i ka nui. A $200 ʻelua kaomi wale nō paha ke kūʻai ʻana, oiai a $2 hiki i ke kaomi ke hopena i kahi $20 kuai. PPC advertising focuses on keywords and audiences – words or phrases people are searching for – to determine how effective your ads are. Inā ʻoe e hoʻāʻo e hiki i kahi helu nui o nā kānaka, e noʻonoʻo e hoʻohana i nā huaʻōlelo maikaʻi ʻole e pale aku i kāu mau hoʻolaha mai ka hoʻokomo ʻana i nā hopena hulina.

Inā maopopo ʻole ʻoe i ke ʻano o ka hoʻolaha e hoʻohana ai, hiki iā ʻoe ke hoʻomaka liʻiliʻi a hoʻāʻo i nā huaʻōlelo like ʻole a me nā hoʻolaha a hiki i ka ʻike ʻana i ka mea kūpono loa no kāu ʻoihana. PPC allows you to experiment with different keywords and campaigns until you find a way to generate revenue. There are also many free and low-cost PPC programs, so you can test out different options before investing large amounts of money. But the key is to make sure that you’re using the right kind of PPC advertising to reach the most people.

Hua'ōlelo

When targeting the right audience with Adwords, he mea nui e nānā ma waho o nā huaʻōlelo maʻamau a kāu poʻe e ʻimi ai. ʻO ka wehe ʻole ʻana i nā huaʻōlelo maʻamau hiki ke ʻoki i kekahi mau mea kūʻai aku mai kāu funnel kūʻai aku. aka, kākau i ka ʻike e kōkua i ke alakaʻi ʻana i nā mea kūʻai aku ma o ka huakaʻi holoʻokoʻa a ka mea kūʻai aku. Hiki iā ia ke kau i nā kumu no nā pilina lōʻihi. Eia kekahi mau ʻōlelo aʻoaʻo e kōkua iā ʻoe e ʻimi i nā huaʻōlelo kūpono no kāu hoʻolaha.

Ka mua, pono ʻoe e ʻike pehea e hoʻokaʻawale i kāu mau huaʻōlelo. ʻO kahi ala maikaʻi e hana ai, ʻo ia ka hui ʻana i nā huaʻōlelo pili i nā pūʻulu kaʻawale. Ma ka hana ʻana i kēia, hiki iā ʻoe ke kākau i nā hoʻolaha i manaʻo ʻia no nā huaʻōlelo he nui i ka manawa hoʻokahi. E kōkua kēia iā ʻoe e mālama i kahi hoʻolālā moʻokāki i hoʻonohonoho ʻia a hoʻomaka i ka helu kiʻekiʻe. E hoʻomaka, koho i ka huaʻōlelo huaʻōlelo e wehewehe pono i kāu huahana a lawelawe paha. ʻO kēia ala, hiki iā ʻoe ke kiʻi aku i nā manaʻo kūpono ma hope o ka funnel kūʻai.

Mai hoʻohana i nā huaʻōlelo hoʻokahi. He maʻamau lākou. Nā māmalaʻōlelo lōʻihi, e like me “ka lawe ʻana i ka pahu meaʻai organik,” are more targeted. Hoʻokomo kēia mau huaʻōlelo i nā mea kūʻai kūpono. ʻAʻole maikaʻi paha ka hoʻohana ʻana i nā huaʻōlelo pākahi, ʻoi aku ka nui inā hoʻohana kāu mea kūʻai aku i nā huaʻōlelo like ʻole no kāu huahana a lawelawe paha. Pono ʻoe e papa inoa i nā ʻano like ʻole o kāu mau huaʻōlelo, me nā huaʻōlelo colloquial, nā huaʻōlelo ʻē aʻe, hua nui, a me nā kuhi hewa maʻamau.

Kūʻai

The first step in bidding on Adwords is choosing your ad copy and message. Hoʻopili kēia mau mea ʻekolu i ke kau ʻana o kāu mau hoʻolaha ma ka ʻaoʻao hualoaʻa a Google. ʻO ke kumukūʻai no ke kaomi (CPC) ʻoi aku ka maikaʻi o ke ala no ka hoʻokele ʻana i nā mea kūʻai kikoʻī, akā ʻaʻole maikaʻi no nā pūnaewele me ka nui o nā kaʻa i kēlā me kēia lā. ʻO ke koho CPM kekahi koho, akā hoʻohana wale ʻia ma ka Pūnaewele Hōʻike. Hōʻike pinepine ʻia nā hoʻolaha CPM ma nā pūnaewele pili kahi e hōʻike ʻia ai nā hoʻolaha AdSense.

Hāʻawi ʻo Google i nā koho he nui no ka hoʻoponopono ʻana i kāu mau pila. ʻO kahi ala e hana ai i ka hoʻololi ʻana, ʻo ka hoʻoponopono lima ʻana i kēlā me kēia huaʻōlelo. ʻAʻole pili ka nui āu i kau ai no kēlā me kēia huaʻōlelo i ka huina kālā hoʻolaha. E hōʻike pū ʻo Google iā ʻoe i ka nui o ke kālā e hoʻolilo ma kēlā me kēia hui hoʻolaha, aka, nau wale no ka nui. There are two types of keyword bid adjustments – manual and automated. ʻO ka pahuhopu ke hōʻike ʻia kāu hoʻolaha ma nā hopena hulina me ka uku haʻahaʻa loa no kēlā me kēia kaomi.

ʻO kahi ala ʻē aʻe e hoʻohaʻahaʻa i kāu mau ʻōlelo ʻo ka hoʻonui ʻana i kāu helu maikaʻi. ʻO ka helu maikaʻi ka helu o ka pono o kāu hoʻolaha. ʻAʻole hoʻohana ʻia kēia helu helu ma ke kaʻina kudala, akā kōkua ia e hoʻoholo i kou hiki ke ʻike ʻia ma luna o ka papa inoa. Google’s Adwords auction system is a fair way to judge your ad’s future placement and doesn’t allow advertisers to “buy” their way to the top. Hoʻohana ʻo Google i ka metric CPC kiʻekiʻe loa e hoʻoponopono i ka nui o ke kālā āu e uku ai no kēlā me kēia kaomi.

Ke kūʻai hou ʻana

Re-marketing is a good option for advertisers who want to reach more people with their message. Me ka re-marketing, e hōʻike ʻia kāu mau hoʻolaha ma nā pūnaewele i kipa ʻia e kāu mea kūʻai aku. Akā, e makaʻala e ʻike paha lākou ma nā pūnaewele pili ʻole i kāu ʻoihana. ʻO ke ʻano kēia, pono ʻoe e hoʻonoho i kahi hoʻokaʻawale no ka pūnaewele e pale aku i ka overexposure a i ʻole nā ​​koi o ke komo ʻana. Akā he aha ka re-marketing?

ʻO ke kūʻai hou ʻana he huaʻōlelo i hoʻohana ʻia ma ke kālepa pūnaewele, a e pili ana i ka huli ʻana i nā hoʻolaha i ka poʻe i makemake mua i nā huahana a me nā lawelawe āu e hāʻawi ai. Hoʻouna hou ʻia kēia mau hoʻolaha i nā poʻe like, a e kaomi hou ana nā mea kūʻai aku iā lākou. Hana maikaʻi ke kūʻai hou ʻana me Facebook, Adwords, a me nā ʻano hoʻolaha pūnaewele ʻē aʻe. Me ka nānā ʻole i kāu ʻano ʻoihana, pono ʻoe e noʻonoʻo e hoʻohana i kēia mau ʻano e hiki ai i nā poʻe i lilo i mea kūʻai aku.

Pili pololei

The Exact Match feature in AdWords allows advertisers to block variations of their keywords before they are clicked. Hiki iā ʻoe ke ʻike i ka nui o nā kaomi āu e hana nei me nā huaʻōlelo hulina like ʻole. Ma kahi pōkole, pili ia i kāu mau huaʻōlelo hulina me nā huaʻōlelo pili loa. Inā he mea kūʻai aku ʻoe, ʻo ia hoʻi, ʻoi aku ka kikoʻī o kāu huaʻōlelo, ʻoi aku ka maikaʻi. Akā he aha nā pōmaikaʻi o Exact Match ma AdWords?

Ua kaupalena ʻia nā huaʻōlelo hoʻohālikelike pololei i nā pāʻani i like like me ka hulina hulina, ka mea i koi aku i nā mea hoʻolaha e kūkulu i nā papa inoa huaʻōlelo me nā huelo lōʻihi loa. I nā makahiki i hala iho nei, akā naʻe, Ua hoʻomaʻemaʻe ʻo Google i ka algorithm e noʻonoʻo i ka hoʻonohonoho ʻōlelo, nā ʻano like ʻole, nā leo, a me na manao. ʻO ia hoʻi, ʻOi aku ka pololei o nā huaʻōlelo Hoʻohālikelike Pono. Akā, mamao loa lākou mai ka hemolele. Hiki ke hoʻohana ʻia nā huaʻōlelo hoʻohālikelike pololei inā ʻoe e ʻimi nei i kahi lehulehu niche.

ʻO ka hiʻohiʻona hoʻokūkū pololei ma Adwords hiki iā ʻoe ke hōʻemi i nā nīnau hulina e huli pono ai. ʻOiai e hōʻemi ana kēia i ke kaʻa, Loaʻa i ka huina hoʻololi kiʻekiʻe loa ka huina hoʻohālikelike pololei. ʻOi aku, no ka mea, pili loa nā huaʻōlelo hoʻohālikelike pololei, hoʻomaikaʻi pololei ʻole lākou i kāu Helu Koʻikoʻi. He mea pono kēia no nā mea kūʻai pūnaewele. No laila, ʻoiai ʻaʻole ia ke ala maikaʻi loa e hoʻonui ai i kāu kālā hoʻolaha, pono mau. No laila, hoʻomaka i kēia lā!

Hua'ōlelo maikaʻi ʻole

When it comes to generating traffic, ʻO nā huaʻōlelo maikaʻi ʻole ma Adwords he mea nui e like me nā huaʻōlelo maʻamau. Ma SEO, e koho nā kānaka i nā huaʻōlelo a lākou e makemake ai e ʻike, ʻoiai ʻaʻole ʻike ʻia no nā huaʻōlelo like. Ma ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole ma Adwords, e ālai ʻoe i nā hoʻolaha mai ka hōʻike ʻia ʻana no nā huaʻōlelo i pili ʻole i kāu hoʻolaha. Hiki i kēia mau huaʻōlelo ke hāʻawi i nā hopena maikaʻi, no laila pono ʻoe e hoʻohana pono iā lākou.

Hiki iā ʻoe ke ālai i nā huaʻōlelo ʻaʻole e hoʻololi i nā mea kūʻai aku. ʻo kahi laʻana, inā hoʻolaha ʻoe i kahi mea hoʻoheheʻe ea Ninja, don’t use the term “air fryer” in your ads. aka, use terms like “air fryer” a i ʻole “ninja air fryer” instead. ʻOiai e hoʻokele mau ana nā huaʻōlelo maʻamau, e mālama ʻoe i ke kālā inā hiki iā ʻoe ke pale aku iā lākou. Ke hoʻohana nei i nā huaʻōlelo maikaʻi ʻole, e hōʻoia e hoʻohana ia mau mea wale nō i nā hui hoʻolaha a i ʻole nā ​​hoʻolaha i loaʻa iā ʻoe.

Hiki ke loaʻa nā huaʻōlelo maikaʻi ʻole mai nā inoa kaulana a i nā huaʻōlelo kikoʻī loa. ʻo kahi laʻana, Hiki i ka huaʻōlelo hoʻohālikelike huaʻōlelo maikaʻi ʻole ke pale i nā hoʻolaha mai ka ʻimi ʻana i loaʻa nā huaʻōlelo a i ʻole nā ​​​​huaʻōlelo pololei. He mea kōkua inā kūʻai aku kāu ʻoihana i nā soka he mea hou a hana no nā haʻuki. Makemake paha ʻoe e hoʻonoho i nā huaʻōlelo hoʻohālikelike pololei maikaʻi ʻole no nā socks kaomi, ʻo kahi laʻana. Hiki iā ʻoe ke hoʻonohonoho i nā huaʻōlelo hoʻohālikelike pololei maikaʻi ʻole e pale i nā hoʻolaha mai ka hōʻike ʻana no nā huaʻōlelo hulina kikoʻī.

Inā he mea hou ʻoe i ka hoʻolaha hoʻolaha Pay-per-click, hiki paha iā ʻoe ke noʻonoʻo pehea e hana ai i ka hapa nui o Adwords. This article will introduce you to the basics of Pay-per-click advertising, me ka noiʻi huaʻōlelo, kūʻai ʻana, a me ka helu maikaʻi. E hāʻawi pū ia i kekahi mau hoʻolālā no ka hana ʻana i ka hapa nui o kēia mea hana kālepa ikaika. You’ll learn how to increase your ROI and improve your bottom-line by using AdWords successfully.

Pay-per-click advertising

Pay-per-click advertising is an online marketing strategy that consists of paying a company only when someone clicks on its ad. This strategy is largely associated with search engines such as Google and Bing, and is also used by social media sites. It involves paying a company a predetermined amount to have its ad appear under a particular search phrase. Eia naʻe, since advertisers only pay when someone clicks on their advert, they must be able to offer the best value for their money.

There are two basic types of pay-per-click advertising: flat-rate and bid-based. Both methods can be beneficial for businesses. In order to select the right pay-per-click model, an advertiser should first decide what their goals are. While advertising on search engines is a great way to get traffic to their website, it can be confusing for beginners. Below are some tips that will help you get started with this digital marketing strategy.

Bidding on Google’s search engine platform is a key part of getting traffic to your website. Bids are calculated by Google based on keyword phrases. When someone searches for a specific keyword or phrase, they will be presented with product grid ads based on their intention to purchase. The higher the click, the lower the price, and the more likely a visitor is to click on your ad.

One of the most important factors in Adwords’ CTR is the ad copy. An appealing ad copy will help you stand out among the competition. He hoʻolaha kūlana haʻahaʻa, ma ka lima 'ē aʻe, e lilo ana ʻoe i ke kālā hou aʻe a loaʻa ka haʻahaʻa o ka Ad Rank. Akā, me ke ala pololei, hiki iā ʻoe ke hoʻonui i kāu CTR. He mea koʻikoʻi kēia o ka hoʻolaha uku pākēneka ma Adwords.

Ka noiʻi huaʻōlelo

Using buyer personas and researching their needs will help you target the right keywords for your business. ʻO ka hana ʻana i kahi persona e wehewehe i ka makemake o ka mea kūʻai maʻamau, nā pilikia a lākou e kū nei, a me nā mea e pili ana i kā lākou hoʻoholo kūʻai. Na kēia ʻike e alakaʻi i kāu noiʻi huaʻōlelo. Ke kākau ʻoe i kāu persona, e hoʻohana i nā mea koho huaʻōlelo e like me Google Keyword Tool e noiʻi i nā huaʻōlelo pili. E kōkua kēia mau mea hana iā ʻoe e hōʻemi i kahi papa inoa lōʻihi o nā huaʻōlelo i loaʻa ka manawa kiʻekiʻe loa o ke kūlana.

ʻO kekahi o nā ʻāpana koʻikoʻi o ka noiʻi huaʻōlelo no AdWords ʻo ka hoʻomaopopo ʻana i kāu poʻe ʻike. E hoʻomanaʻo e ʻokoʻa ke kaʻina hana kūʻai a ka mea kūʻai aku ma muli o ke ʻano o ka ʻoihana a me kā lākou makemake e kūʻai. ʻo kahi laʻana, ʻAʻole paha e ʻimi ana kahi hui hōʻailona ma Lākana i kahi hui hōʻailona ma New York a i ʻole Los Angeles. ʻOkoʻa ka huakaʻi a ka mea kūʻai aku ma muli o ke ʻano o ka ʻoihana, no laila he mea koʻikoʻi ka noiʻi huaʻōlelo.

Ma waho aʻe o ka hoʻohana ʻana iā Google Keyword Planner, Hiki iā ʻoe ke hoʻohana i nā mea hana noiʻi huaʻōlelo ʻē aʻe. He mea kōkua nui ka Google Keyword Planner no kēia. Hōʻike ia i ka nui o ka poʻe e ʻimi nei i ka huaʻōlelo, ʻehia ka nui o kā lākou makemake e uku, a ʻehia ka poʻe e ʻimi nei i kēlā ʻōlelo kikoʻī. Hōʻike pū ia i nā huaʻōlelo hou no kāu e noiʻi ai. Kōkua ia iā ʻoe e kūkulu i nā hoʻolaha i manaʻo ʻia. Ke ʻike ʻoe i kekahi mau huaʻōlelo maikaʻi, hiki iā ʻoe ke hoʻohana iā lākou i kāu hoʻolaha.

ʻO ka hoʻohana ʻana i nā mea hana e like me Alexa's Keyword Difficulty Tool e ʻae iā ʻoe e ana i ka hoʻokūkū a me ka mana o kāu brand. Hāʻawi kēia mea hana i kēlā me kēia pūnaewele i kahi helu Competitive Power e hōʻike ana i ka mana o ka pūnaewele ma kahi papa inoa huaʻōlelo.. ʻO Share of Voice kekahi mea hana maikaʻi no ke ana ʻana i ka mana. ʻO ke kiʻekiʻe o ka māhele leo o kahi brand, ʻoi aku ka manaʻo e manaʻo ʻia he mana. Hiki i kēia ke kōkua iā ʻoe e hoʻomaikaʻi i kāu kūlana ma o ka hoʻomaikaʻi ʻana i ka ʻike a me ka mana.

Kūʻai

There are several ways to bid on traffic through Google’s Adwords program. ʻO ke ala maʻamau ka uku-per-click, e uku ana i nā mea hoʻolaha wale no nā kaomi mai kā lākou hoʻolaha. ʻO CPC ke ala pipiʻi loa, akā, ʻoi aku ka maikaʻi o ke kumukūʻai inā ʻoe e hoʻāʻo nei e hoʻopaʻa i kahi anaina kikoʻī loa. Inā ʻoe e hoʻāʻo nei e hoʻonui i kāu kālepa pūnaewele, akā naʻe, pono ʻoe e noʻonoʻo i ke koho CPM. E emi ana ke kumukūʻai o kēia ʻano, akā e hōʻike wale ia i kāu hoʻolaha i nā haneli haneli o ka poʻe.

Hiki iā ʻoe ke hoʻonui i kāu hāʻawi ʻana ma kahi huaʻōlelo a ʻōlelo paha e hoʻonui i kou manawa e huki ai i nā malihini hou. Pono ʻoe e noʻonoʻo i kāu helu maikaʻi holoʻokoʻa e hoʻoholo ai i ke kumu kūʻai kūpono loa. Hoʻokumu ʻia kēia ma nā kumu ʻekolu: maʻiʻo o kāu pūnaewele, kope hoʻolaha, a me ka hoʻolālā ʻaoʻao pae. ʻO ke kiʻekiʻe o ka helu maikaʻi, ʻo ka haʻahaʻa o ke kumukūʻai no kēlā me kēia kaomi. Eia naʻe, ʻAʻole kēia koho no nā mea a pau. He mea maikaʻi loa e hahai i nā alakaʻi a Google a hoʻolilo i ka manawa e hoʻomaikaʻi i kāu hoʻolaha.

Pono ʻoe e hoʻāʻo e hoʻonohonoho i kahi koho mua i conservative. E hāʻawi kēia iā ʻoe i wahi e hoʻoponopono ai i ke kumukūʻai inā ʻike ʻoe i kahi ʻano ma kāu ʻikepili. Pono ʻoe e manaʻo e hoʻokō i nā manaʻolana o ka mea hoʻolaha no ka nui o ka hoʻopili ʻana a me ke kālepa maikaʻi. Ma ka hoʻohana ʻana i kēia ʻano hana, e pale ʻoe i ka hoʻopau ʻana i nā wahi hoʻolaha a pale aku i ka hoʻopaʻi mai Google. I ka wā e pili ana i nā hoʻolālā koho, ʻoi aku ka maikaʻi o ka hoʻopili ʻana i ka mea āu i ʻike ai, a hahai i kahi ala i hōʻoia ʻia no ka hoʻonui ʻana i kāu kālā.

ʻO ka hope, you should pay attention to your competitors’ nā hāʻawi. E nānā i nā huaʻōlelo e hana maikaʻi ana iā lākou a me nā mea a lākou e hāʻawi ai. ʻO ka hoʻohana ʻana i ka ʻikepili mai nā hoʻolaha AdWords i hala aku nei e kōkua iā ʻoe e hoʻohui i ka makana kūpono loa. A, ʻoi aku ka maikaʻi o kou manaʻo i ke ʻano o ka hana. I mea e holomua ai ma ka hoʻolaha uku, pono e nānā i kāu mau hoʻolaha a me nā hoʻolaha. Inā makemake ʻoe i kāu hoʻolaha e hoʻohua i kahi ROI kiʻekiʻe, pono ʻoe e makaʻala i ka hana a kāu mau mea hoʻokūkū.

Ka helu maikaʻi

Besides the click-through rate, Hoʻoholo ʻia ka helu maikaʻi e ka pili hoʻolaha a me ka ʻike o ka ʻaoʻao pae. Loaʻa i nā hoʻolaha me nā huaʻōlelo like a me nā pūʻulu hoʻolaha he ʻokoʻa nā helu maikaʻi, ma muli o ka hoʻolaha hoʻolaha, ʻaoʻao pae ʻāina a me ka huli ʻana o ka lehulehu. E hoʻoponopono nā hoʻolaha i kā lākou Helu Koʻikoʻi i ka wā e hele ai lākou, a manaʻo ʻo Google i ʻelua hapakolu o nā kumu i ka helu ʻana i ka helu. If you’re using good account structure and do a lot of testing, you can easily reach a quality score of six or seven.

Though it might sound simple, a low Quality Score can cost you a lot more than a high Quality Score. Because it is based on historical data, your ad can achieve a high Quality Score even if it is not highly competitive. Pōmaikaʻi, Google provides data on what to expect, so you can optimize your ad to achieve the highest possible QA score. By understanding what factors affect your ad’s Quality Score, you can improve your ads and get the most out of your advertising budget.

Keyword relevancy is an extremely important factor in the calculation of the Quality Score, and there are several things you can do to improve yours. Relevancy is a big factor, no laila e ho'āʻo e hoʻohana i nā huaʻōlelo e pili ana i ka niche o kāu pūnaewele. ʻO ke kiʻekiʻe o ka mea pili, ʻoi aku ka kiʻekiʻe o kāu Helu Koʻikoʻi. ʻo kahi laʻana, inā ʻoe e hoʻolaha nei i kahi pūnaewele e-commerce, e ho'āʻo e kālele ana i nā huaʻōlelo pili e pili ana i kāu niche.

He mea nui hoʻi ke kala o ka pihi a me nā huaʻōlelo ma ke poʻo o ka ʻaoʻao. Hiki i nā hoʻololi i kēia mau mea ke hoʻonui i ka helu hoʻololi. Nā lawelawe koi kānāwai, ʻo kahi laʻana, hoʻonui i kā lākou huli hoʻololi e 111.6% ma hope o ka hoʻololi ʻana i ke poʻo ma kā lākou pūnaewele. Nui nā ala e hoʻomaikaʻi ai i kāu helu maikaʻi ʻo Adwords, akā ʻo ka mea nui loa, pono ʻoe e ʻike i nā kumu nui e hoʻoholo ai. Pono e hoʻopaʻa ʻia nā mea ʻekolu ma hope inā makemake ʻoe e hoʻonui i kāu helu maikaʻi.

Huli hou

One of the most effective ways to maximize the effectiveness of your advertising campaigns is through re-targeting. Me ka huli hou ana, hiki iā ʻoe ke hōʻike i nā hoʻolaha i nā malihini kipa i kipa aku i kāu pūnaewele. A laila e hōʻike ʻia kāu mau hoʻolaha ma ka Pūnaewele Hōʻike Google i kēia mau malihini. Eia naʻe, no ka loaʻa ʻana o ka pōmaikaʻi nui loa mai ka huli ʻana, pono ʻoe e hoʻokaʻawale i kāu poʻe kipa pūnaewele. No ka hana ʻana i kēia, hiki iā ʻoe ke hoʻohālikelike i nā demographics a hoʻohana i kahi mea hana hoʻokaʻawale.

ʻO ka hoʻohana ʻana i ka retargeting ma o Adwords kahi ala maikaʻi loa e hoʻopaʻa ai me nā mea kūʻai aku, a hiki i nā mea hou. Hoʻokomo ʻia nā hoʻolaha ma kāu pūnaewele ma o Google Adwords e kau i nā hōʻailona Script ma nā ʻaoʻao o kāu pūnaewele, i ʻike hou ai ka poʻe i kipa i kāu pūnaewele. Hiki ke hoʻohana ʻia kēia ʻano hana ma waena o ka ʻoihana pūnaewele, me Facebook a me Twitter. No nā hualoaʻa kiʻekiʻe loa, re-targeting should be a regular part of your business strategy.

You can create audience lists based on specific actions and interests of website visitors. ʻo kahi laʻana, if your website is geared towards people who use Gmail, you can target them with ads that are relevant to their Google accounts. You can also use custom audiences that match the email addresses of website visitors. You can also use conversion tracking to target specific web pages, like product pages, to maximize your return on investment. By combining these two methods, you can maximize your effectiveness through re-targeting with Adwords.

Once your audience has been segmented, you can set up a re-targeting campaign using Google’s ad network. The best method for re-targeting with Adwords is one that is effective for both your website and your business. You can target your audience through different media, including Google Display Network, YouTube, Android apps, a oi aku. Using a re-targeting model helps you measure how much each ad is costing you and which channels are most effective for your business.

Ke hoʻohana pono ʻia, Hiki iā AdWords ke kōkua i nā ʻoihana e hoʻokō i kā lākou mau pahuhopu. Me nā hoʻolaha i manaʻo ʻia, hiki iā lākou ke hoʻokele i nā kaʻa hou aku i kā lākou mau pūnaewele, loaʻa nā alakaʻi hou aku, a ʻike i nā hoʻololi hou aʻe. ʻOiai he mea nui ka SEO no kēlā me kēia ʻoihana, Hiki iā AdWords ke hāʻawi i kahi hoʻonui hou. Ma ka nānā ʻana i nā huaʻōlelo kūpono a me ka hoʻonui ʻana i ka ʻike, hiki iā ʻoe ke hana i kahi hoʻolaha e hoʻopaʻa i kāu mākeke pahuhopu. ʻO ka hoʻolaha hoʻolaha hoʻolaha maikaʻi e hōʻoia i ka poʻe kūpono e ʻike i kāu hoʻolaha.

Hua'ōlelo

ʻO kahi ala maikaʻi e hoʻomaikaʻi ai i kāu hoʻolaha hoʻolaha ʻo ka hoʻohana ʻana i nā huaʻōlelo e pili ana i ke kumuhana o ka hoʻolaha. Pono nā huaʻōlelo e pili i kāu ʻaoʻao pae, kumuhana hoʻolaha, a i ʻole nā ​​mea ʻelua. ʻElua a ʻekolu mau huaʻōlelo maikaʻi loa. Eia kekahi mau ʻōlelo aʻoaʻo no ke koho ʻana i nā huaʻōlelo. Hiki iā ʻoe ke kāpae i kekahi mau huaʻōlelo mai nā hui hoʻolaha kikoʻī. Aia ma lalo nā ʻōlelo aʻoaʻo e pili ana i ke koho ʻana a me ka hoʻohana ʻana i nā huaʻōlelo e hoʻomaikaʻi i kāu hoʻolaha hoʻolaha.

Ma mua o ke koho ʻana i nā huaʻōlelo no AdWords, pono ʻoe e noʻonoʻo i kāu poʻe hālāwai a me kā lākou ʻimi ʻimi. Inā haʻalele ʻoe i nā huaʻōlelo maʻamau, hiki iā ʻoe ke ʻoki i nā mea kūʻai aku mai kāu funnel kūʻai aku. Ma keia hihia, e hōʻike ʻia kāu mau hoʻolaha no nā mea kūʻai aku e paʻi i kahi huaʻōlelo pili i kāu. aka, e kālele ana i ka hana ʻana i nā ʻike kōkua e alakaʻi ana i kou mau manaʻo ma ke kaʻina hana kūʻai a hoʻokumu i nā pilina. Aia ma lalo nei kekahi mau laʻana o nā huaʻōlelo kūpono no AdWords.

Pāʻani Huaʻōlelo: Ke koho ʻana i nā huaʻōlelo no kāu hoʻolaha, pono ʻoe e hoʻohana i kahi hāmeʻa hoʻohālikelike ʻōlelo. Hāʻawi ia iā ʻoe e kaupalena i kāu hoʻolimalima a loaʻa i nā mea kūʻai aku. Inā hoʻohana pinepine kāu poʻe anaina i kēia mau huaʻōlelo, hiki iā ʻoe ke hoʻohana i ka huaʻōlelo hoʻohālikelike, e hōʻike wale ana i kāu hoʻolaha ma nā huaʻōlelo like me ka huaʻōlelo. Na kēia ala e hōʻoiaʻiʻo e hōʻike ʻia kāu hoʻolaha i ka wā e ʻimi nei nā kānaka i ka huaʻōlelo pololei.

Ka helu maikaʻi

Hoʻokumu ʻia kahi helu maikaʻi ma nā kumu ʻekolu: ka helu clickthrough i manaʻo ʻia (CTR), ka pili o kāu hoʻolaha, a me ka ʻike o ka poʻe malihini kipa ke kaomi i kāu hoʻolaha. E ʻokoʻa ka helu maikaʻi ma waena o nā huaʻōlelo like a me nā hui hoʻolaha. Ma muli o ka hoʻolaha hoʻolaha, ʻaoʻao pae, a me ka helu kanaka, hiki ke ʻokoʻa loa ka ʻIke Helu. Ma hope o ka hele ʻana o kāu hoʻolaha, E hoʻoponopono ʻo Google i kāna ʻikepili ma muli o kēia ʻike. ʻEkolu mau kūlana kūpono no kāu hoʻolaha: “Kiʻekiʻe,” “Maʻamau,” a me ka 'Poor'.

ʻO ka mea mua o ka helu maikaʻi ka maikaʻi o kāu hoʻolaha e kūʻē i nā mea hoʻokūkū. Inā ʻoe e ʻimi nei i nā huaʻōlelo kikoʻī, he mea nui e hana i kāu poʻomanaʻo e like me ka hiki. ʻO kekahi kumu koʻikoʻi ʻo ia ka loaʻa ʻana o ka ʻike kiʻekiʻe o kāu hoʻolaha. ʻAʻole makemake ʻo Google i nā malihini e hoʻopau manawa i ka heluhelu ʻana i nā ʻike haʻahaʻa haʻahaʻa. Eia naʻe, inā he CTR kiʻekiʻe kāu hoʻolaha akā he helu haʻahaʻa haʻahaʻa, ʻoi aku ka maikaʻi e hoʻomaha a hoʻololi i kekahi mea ʻē aʻe.

ʻAʻole pili pono ka helu maikaʻi i ke kope hoʻolaha, akā he mea nui ia e hoʻomanaʻo he kumu ia i ka pae o kāu hoʻolaha. Pono kāu kope hoʻolaha a me ka ʻaoʻao pae ʻana i kāu ʻike a hoʻomaikaʻi i kāna helu maikaʻi. ʻO nā kumu ʻē aʻe e pili ana i ka pili o nā huaʻōlelo kikoʻī kikoʻī a me nā mea hana. ʻo kahi laʻana, inā e huli ana kāu hoʻolaha i nā mea kūʻai ma Detroit, e loaʻa iā ia ka helu haʻahaʻa haʻahaʻa ma mua o ka helu ma muli o ka pili nui.

Koina

ʻO ke kumukūʻai maʻamau o kēlā me kēia mahina no kahi hui liʻiliʻi a me ka midsize e hoʻohana iā Google Adwords aia ma waena o ʻeiwa a ʻumi kaukani kālā i kēlā me kēia mahina.. ʻOkoʻa kēlā $100 i $120,000 i kēlā me kēia makahiki. Akā hiki ke kiʻekiʻe a haʻahaʻa paha ke kumukūʻai, ma muli o ka ʻoihana a me ka paepae i hoʻohana ʻia. ʻOi aku ka nui o ke kumukūʻai no nā huaʻōlelo waiwai nui, nā mea hoʻokūkū kiʻekiʻe. Akā inā ʻo kāu pahuhopu ka loaʻa ʻana o ke kaʻa i kāu pūnaewele a huahana paha, pono ʻoe e hoʻolilo ma lalo o ʻumi kālā ma ke kaomi.

Nui nā ala e hoʻoholo ai i ka nui āu e hoʻolilo ai ma Adwords, ma muli o ke ʻano ʻoihana āu e holo ai. He mea kūpono paha ke kumu hoʻohālike i uku mua ʻia a i ʻole kau inoa. Hiki iā ʻoe ke hoʻohana i kahi hoʻolālā huaʻōlelo manuahi i hāʻawi ʻia e Google e ʻike i nā huaʻōlelo e hoʻokūkū a me ka nui o ka poʻe e ʻimi nei i kahi huahana kikoʻī.. Inā ʻae kāu kālā, hiki iā ʻoe ke hoʻokaʻawale i kahi pākēneka o kāu kālā i nā hoʻolaha kelepona, a hiki iā ʻoe ke hoʻopaʻa i kahi ʻano mea paʻa lima.

ʻOiai he lawelawe pipiʻi, He ala hoʻolaha maikaʻi ʻo AdWords e hōʻike ana i kāu ʻoihana i nā miliona o nā mea kūʻai aku. Hiki nō hoʻi iā AdWords ke kōkua i ka hoʻopau ʻana i nā kumukūʻai ma o ka hoʻomaikaʻi ʻana i nā uku hoʻololi. He mea nui e hoʻomanaʻo ʻaʻohe kumu paʻa no ka kūleʻa. I ka hopena, ʻoi aku ka maikaʻi o ke kumukūʻai o Adwords i ka hoʻihoʻi. ʻAʻohe ala maikaʻi e hoʻomaka ai i kāu huakaʻi kūʻai pūnaewele.

Kūʻai

ʻO ke kumukūʻai-per-click (CPC) ʻO ke ala ke ala maʻamau o ke koho ʻana ma Adwords. ʻO kēia ala ʻoi aku ka maikaʻi no ka hoʻokele ʻana i nā mea kūʻai aku i kāu pūnaewele, akā, ʻaʻole kūpono ia no ka hoʻoulu ʻana i ka nui o nā kaʻa i kēlā me kēia lā. Hiki iā ʻoe ke hoʻohana i ke kumukūʻai-per-mille (CPM) ke ʻano o ke koho ʻana ma Adwords e hoʻohaʻahaʻa i kāu CPC. Hōʻike pinepine ʻia nā hoʻolaha CPM ma nā pūnaewele pili e hōʻike ana i nā hoʻolaha AdSense.

Inā he mea hoʻomalu ʻoe, ʻO Adwords ka wahi kūpono e kūʻai aku ai i kāu huahana a lawelawe paha. Me kona hoʻolālā kūʻai maʻalahi, hiki iā ʻoe ke hoʻoholo i ka wā, i hea, a pehea ka nui o ka pahū. Hiki iā ʻoe ke ʻimi i kāu mea kūʻai aku ma ka hoʻolālā a ʻike mua ʻia ma nā hopena hulina. ʻo kahi laʻana, inā ʻoe e kūʻai aku nei i nā ʻeke lima ma ka pūnaewele, makemake paha ʻoe e hoʻopaʻa i kēlā poʻe e kūʻai ana i ia mau huahana. No keia, hiki iā ʻoe ke kuhikuhi iā lākou ma ka noiʻi ʻana i kā lākou makemake a me nā makemake.

ʻO kahi hoʻolālā maikaʻi ʻē aʻe no ka hoʻokele ʻana i kāu hoʻolaha Adwords e hoʻokaʻawale iā ia i nā mea he nui “hui hoʻolaha.” Pono ia mau pūʻulu ma waena o ʻumi a me kanalima mau māmalaʻōlelo pili. A laila hiki iā ʻoe ke loiloi i kēlā me kēia hui. A laila e hoʻopili ʻo Google i hoʻokahi kauā kiʻekiʻe i kēlā me kēia hui. ʻO kēia māhele naʻauao o nā huaʻōlelo ke kī i ka mālama ʻana i kāu hoʻolaha holoʻokoʻa. Inā ʻaʻole ʻoe i ʻike i kēia mau lula, e hoʻopau paha ʻoe i kāu hoʻopukapuka Adwords.

Nā SKAG

He ala kaulana nā SKAG ma Adwords e hana a holo i kahi hoʻolaha. I ka hana ʻana i kahi SKAG, hoʻopālua ʻoe i ka hui hoʻolaha no ka huli ʻana i nā huaʻōlelo hou aʻe. No kēlā me kēia hui, hana i kekahi ʻano hoʻolaha ʻokoʻa. ʻo kahi laʻana, inā loaʻa iā ʻoe kahi hui o nā huaʻōlelo ʻelua, hana i ʻelua kope hoʻolaha kaʻawale a hoʻohana i hoʻokahi no kēlā me kēia huaʻōlelo. ʻOi aku ka maikaʻi o hoʻokahi no kēlā me kēia huaʻōlelo ma mua o hoʻokahi hoʻolaha no ka huaʻōlelo like. I ka holo lōʻihi, e uku ana keia!

Maikaʻi nā SKAG no ka hoʻonui ʻana i ka helu hoʻololi a me ka hoʻomaikaʻi ʻana i ka pili o kāu mau hoʻolaha. Manaʻo nā mea hoʻohana i nā hopena kūpono a me nā hoʻolaha e pili ana i kā lākou mau huaʻōlelo hulina. ʻO ke kiʻekiʻe o ka CTR, ʻoi aku ka maikaʻi. He koho maikaʻi loa ʻo SKAG no nā ʻoihana e hoʻolaha ana i nā huahana. ʻOiai ʻaʻole maikaʻi lākou e like me nā hui hoʻolaha huahana, hiki iā lākou ke lilo i kumu hoʻolālā kūpono no ka nui o nā huahana. Eia naʻe, He mea nui e hoʻomanaʻo he ʻokoʻa nā pōmaikaʻi like ʻole o ka hoʻokūkū huaʻōlelo.

ʻAe nā SKAG iā ʻoe e hoʻololi i kāu hoʻolaha i kekahi mau huaʻōlelo. Hoʻonui kēia i ka pili ʻana iā Google a hoʻomaikaʻi i kāu helu maikaʻi hoʻolaha, he mea nui i ka hoʻolaha hoʻolaha. Loaʻa i nā hui hoʻolaha kuʻuna kekahi mau huaʻōlelo, a me ka hoʻololi ʻana i ka hoʻolaha no kekahi o lākou hiki ke hoʻonui i ka CTR no kekahi akā e hoʻemi ia no kekahi. Me nā SKAG, pili kāu mau hoʻolaha i ka mea ʻimi a loaʻa iā CPA haʻahaʻa.

Pāʻani ākea

ʻO ke ʻano pāʻani paʻamau ma Google Adwords he pāʻani ākea, ka mea e hiki ai i kāu mau hoʻolaha ke hōʻike ʻia ma nā hulina pili a no nā huaʻōlelo ʻimi huaʻōlelo ʻole. ʻO ka pāʻani ākea ka ʻano hoʻokūkū liʻiliʻi loa a hāʻawi iā ʻoe i ka maʻalahi i ka wā e pili ana i nā ʻōlelo āpau. He mea pono loa ia no nā huaʻōlelo huelo lōʻihi, a hōʻike nā hōʻike e hiki ke hoʻomaikaʻi i kāu ROI. Eia naʻe, ʻAʻole paha ia he koho maikaʻi loa no nā mea hoʻolaha hou i maopopo ʻole i ka ʻokoʻa ma waena o nā ʻano pāʻani.

ʻOiai palekana ka pāʻani ākea e hoʻohana no nā moʻokāki hou, hiki ke loaʻa i nā hopena pōʻino no kahi hōʻailona. Inā hoʻohana nui ʻoe i ka pāʻani ākea, e holo ka ʻike ʻia kāu huaʻōlelo, a e ʻike ʻia kāu mau hoʻolaha ma nā hulina pili ʻole. ʻO ke kānāwai maikaʻi ʻo ke kūʻai haʻahaʻa loa ma nā huaʻōlelo pāʻani ākea. ʻO kēia ala, hiki iā ʻoe ke hoʻopau i nā koina kiʻekiʻe. Eia kekahi, e hoʻopaʻa inoa i kāu mau huaʻōlelo ākea ma kahi faila excel inā he mea hoʻohana ʻoe.

ʻAʻole kū like nā huaʻōlelo ākea ākea ma nā ʻano like ʻole, nā ʻano like ʻole, a me ka lehulehu. Pili nā lula like i nā huaʻōlelo ākea ʻino ʻole hoʻokahi huaʻōlelo. ʻAʻole makemake ʻo Google e pepehi wale ʻoe i kāu moʻokāki ma ka nānā ʻole ʻana i nā huaʻōlelo huaʻōlelo pili. ʻO ka pāʻani ākea ka koho maikaʻi loa no nā mea hoʻolaha e makemake e hoʻonui i ka hoʻololi ʻana me ka ʻole o ka uku ʻana i nā kaʻa pili ʻole.. Hoʻohana ʻia nā huaʻōlelo maikaʻi ʻole e hoʻopau i nā kaʻa pili ʻole a hoʻonui i ka ROI. He koho maikaʻi ka pāʻani ākea inā ʻaʻole pono kahi huaʻōlelo a ʻōlelo paha no kāu hoʻolaha.

Nui nā ʻano like ʻole e kūkulu i kahi moʻokāki Adwords. Eia kekahi o nā mea maʻamau. Ma keia 'atikala, E uhi au i ka CPC, Pili pololei, Huli hou, Hoʻonui, a oi aku. Manaʻolana, e kōkua kēia mau ʻōlelo aʻoaʻo iā ʻoe e hoʻomaka a hoʻohana i kāu hoʻolaha. E hoʻomanaʻo ʻo kāu moʻokāki Adwords ke koko ola o kāu pūnaewele, no laila e hoʻokaʻawale i ka manawa e aʻo e pili ana i kēlā me kēia. Ke loaʻa iā ʻoe kahi ʻike kumu o Adwords, e mākaukau ʻoe e hana i kāu hoʻolaha mua!

Ke kumukūʻai no ke kaomi (CPC)

Pono ʻoe e makaʻala i ka Cost Per Click (CPC) ma Adwords ʻaʻole like me ka CPC i kahi hoʻolaha kūʻai kuʻuna. ʻOiai e pili ana ka CPC i ke kumukūʻai o ka hoʻolaha, Pili ʻo CPM i ka nui o nā manaʻo i loaʻa i kāu hoʻolaha. ʻOiai ʻokoʻa ke kumukūʻai o ka hoʻolaha, ʻO nā mea hana kālepa pūnaewele kaulana loa e hōʻike i ka CPC no kā lākou mau huaʻōlelo. Pono ʻoe e makaʻala ʻaʻole ʻo CPC ke kumu kūʻai kiʻekiʻe loa ma ke kaomi.

ʻO ke kumukūʻai no kēlā me kēia kaomi ma muli o nā kumu like ʻole, me ka helu maikaʻi, nā huaʻōlelo, a me ka kikokikona hoʻolaha. Hiki i nā hoʻolaha helu kiʻekiʻe ke hoʻonui i nā kaomi a hiki ke manaʻo i nā uku hoʻemi a hiki i 50%. Hiki i nā hoʻolaha helu haʻahaʻa haʻahaʻa i nā kaomi liʻiliʻi, a nolaila, e uku ʻoe i ka CPC kiʻekiʻe. No ka hoʻomaikaʻi ʻana i kāu CPC, e ho'āʻo i kāu kikokikona hoʻolaha a me kāu pūnaewele. E hōʻoia i loaʻa iā ʻoe kahi CTR kiʻekiʻe e paipai i nā malihini e kaomi i kāu hoʻolaha.

Hoʻonohonoho ʻia ka CPC e ka hui hoʻolaha ma o kahi kūʻai. Hiki i ka mea koho ke hoʻouna i nā pila me ka lima a i ʻole. The manual bidder specifies the maximum CPC for a keyword or ad group. Manual bidders maintain control over their bids and can adjust their bids to get more clicks. This option can be advantageous in many ways. While it is important to make sure you know your budget before starting an ad campaign, you should understand how the auction works and what to watch out for.

He mea koʻikoʻi ka manaʻo o kāu ROI i manaʻo ʻia no ka hoʻolaha hoʻolaha kūleʻa. Pono ʻoe e hōʻoia ʻaʻole ʻoe e poina i kekahi kūʻai a alakaʻi i nā manawa. Inā haʻahaʻa loa ʻoe, e paʻakikī ana ʻoe i ka hoʻohua ʻana iā ROI. Akā ma ka hoʻomanaʻo ʻana ʻaʻole ʻo ke kumukūʻai kiʻekiʻe ma ke kaomi ʻana i ke kumu kūʻai hope loa, hiki iā ʻoe ke hoʻonui i ka CPC e hoʻonui i kāu loaʻa. Pono ʻoe e ʻike i ka ʻoiaʻiʻo ʻo ka CPC kiʻekiʻe ma Adwords ʻaʻole ia ke kumu kūʻai hope. Many advertisers simply pay the minimum amount to get through Ad Rank thresholds or beat their competitors’ Ad Rank.

He ʻokoʻa ka Facebook Ads mai nā ʻenekini huli kuʻuna ma ke ʻano o ka helu ʻana i ka CPC. Ma kahi o ka noʻonoʻo ʻana i nā pae hoʻolaha a i ʻole nā ​​helu maikaʻi, Ke nānā aku nei ʻo Facebook i ka lehulehu o kāu hoʻolaha. ʻOi aku ke kumukūʻai o kekahi poʻe i manaʻo ʻia ma mua o nā mea ʻē aʻe. Hoʻokomo pū ka poʻe i manaʻo ʻia i ka palena kiʻekiʻe a me ka lōʻihi o ka hoʻolaha. ʻO kahi helu kūpono kahi kumu ʻē aʻe ma Facebook Ad CPC. Ua helu ʻo Facebook i ke kumukūʻai o ka holo ʻana i kahi hoʻolaha ma muli o nā manaʻo manaʻo i manaʻo ʻia. Loaʻa nā helu kiʻekiʻe me nā koina holo haʻahaʻa.

Pili pololei

If you are wondering how to create an exact match in Adwords, ʻaʻole ʻoe hoʻokahi. Ua hoʻololi hou ʻo Google i kā lākou mau lula pili. ʻOiai hiki ke hoʻohana i ka hoʻohālikelike pololei no kāu mau huaʻōlelo, ʻoi aku ka palena ma mua o ka pāʻani huaʻōlelo a ākea paha, ʻo ia ke kumu e hōʻike ʻia ai kāu hoʻolaha no nā nīnau āu e makemake ʻole ai e hoʻolaha. Hiki iā ʻoe ke hoʻololi i nā hoʻonohonoho hoʻohālikelike pololei e kaupalena i ka ʻike ʻana o kāu hoʻolaha i nā ʻano like ʻole a i ʻole nā ​​​​hana haʻahaʻa..

ʻo kahi laʻana, ʻaʻole e hōʻike ʻia kahi hoʻohālikelike pololei no kahi huaʻōlelo huakaʻi no ka huli ʻana no kēlā brand. aka, ʻAʻole e hōʻike ʻia nā hoʻolaha hoʻolaha hoʻolaha ma ka ʻimi ʻana i nā huaʻōlelo huakaʻi brand. He mea kōkua nui kēia no nā mea hoʻolaha me kahi kālā ulu. Me ka pili like ʻole, e hoʻonui ʻia kā lākou mau huaʻōlelo i kēia manawa a hiki iā lākou ke ʻike hou, nā huaʻōlelo pili e pili ana i ka manaʻo o ka mea hoʻohana. ʻO ka hope loa, ʻO ka bidding automated hiki iā lākou ke mālama i kā lākou hana ʻoiai e piʻi ana ko lākou hiki.

Hoʻohālikelike ka hoʻohālikelike pololei ma Adwords i ka huaʻōlelo i ka huaʻōlelo a i ʻole ka ʻōlelo. Ke ʻimi ka poʻe i kēlā huaʻōlelo a ʻōlelo paha, e hōʻike ʻia kahi hoʻolaha no kēlā huaʻōlelo pololei. Loaʻa ka helu clickthrough kiʻekiʻe i nā huaʻōlelo hoʻohālikelike pololei. Eia naʻe, ʻaʻole paha ʻoe e loaʻa i ka nui o nā kaomi a i ʻole nā ​​manaʻo ke hoʻohana ʻoe i ka hoʻohālikelike ʻōlelo. Akā, they are more likely to appear when a person searches for a product or keyword that is related to your product.

When it comes to keyword matches in Adwords, using the exact match type is a risky bet. While it may be an effective way to increase your website’s visibility and traffic, it can also cause your website to receive penalties from Google. It is therefore essential to carefully evaluate your backlink profile. A i ʻole, you could be seen as gaming the search engine results. You should use the exact match keyword when it’s appropriate.

Huli hou

One of the best ways to maximize your re-targeting with Adwords campaign is to segment your audience. By segmenting your website visitors by demographics, you can ensure that your ads are displayed only to those who are interested in your products. You can even segment your visitors by country, kāne kāne, makahiki, and other factors to maximize your results. Here’s a guide to segmenting your website visitors for remarketing with Adwords.

Re-targeting with Adwords campaigns can be used on different types of websites and mobile apps. Unlike remarketing on social media, dynamic retargeting uses keywords from search instead of the website visited. Re-targeting campaigns can also be run through exchanges and middlemen. But before you use this technique, make sure to learn about the best practices for this type of advertising. You can improve your conversion rates and increase your ROI by following these best practices.

Using re-targeting with Adwords with social media platforms is an effective way to connect with current and potential customers. Facebook is a great way to build your following, while Twitter has more than seventy percent of its monthly visitors are mobile. So make sure your ads are responsive to mobile users. Re-targeting with Adwords will help you capture your audience’s attention and convert them into paying customers.

You should also understand the different types of bidding models for Adwords. CPC bidding helps you to boost your conversions, while dynamic conversion tracking pushes impressions. It’s important to choose the right model based on your specific goals. Remember that each ad platform works differently. No laila, you should choose the one that makes sense for your KPIs and budget. Make sure to know the different bidding models so you can optimize your campaigns accordingly.

A web re-targeting strategy enables you to send ads to anonymous users based on their web browsing history. This method allows you to display ads relevant to the products that visitors have viewed in the past. By using email re-marketing, you can also send ads to abandoned carts. If you’re a newbie to advertising, Google Adwords is a good place to start. Re-targeting with Adwords is an effective way to ensure that your ads are seen by as many people as possible.

Hoʻonui

When you set up an ad, you have many options. You can choose from various types of ad extensions, depending on your goals. Many advertisers opt to use message extensions to engage potential customers. They are easy to set up and run on a schedule. These extensions are similar to Message Extensions and Call Extensions. The Google tutorial will walk you through the process of setting up App extensions. If you have any questions or would like to know more, you can contact Google directly.

The Sitelink Extension is free and enables your viewers to call your business. You can also choose the Call Extension, e hiki ai i nā mea nānā ke kāhea i ka hoʻolaha. Hāʻawi kēia ʻano hoʻolaha hoʻolaha i ka ʻike hou aku e pili ana i nā huahana a me nā lawelawe o kahi hui. ʻO ka hope loa, hiki iā ʻoe ke kūʻai hou aku. Akā, ma mua o kou hoʻomaka ʻana e hoʻokō i kēia mau hoʻolaha hoʻolaha, pono ʻoe e hoʻoholo inā kūpono lākou i kāu ʻoihana.

ʻOiai hiki i nā hoʻolaha hoʻolaha ke hoʻonui i ka helu kaomi-ma, hiki iā lākou ke hoʻonui i ka nui a me ka hanohano o kāu hoʻolaha. Ma ka 'aoʻao aʻe, ʻoi aku ka nui o ke kaomi ʻana i kahi hoʻolaha lōʻihi a lawe mai i nā kaʻa hou aku. Eia hou, Hiki i ka hoʻohana ʻana i kahi hoʻolaha hoʻolaha ke kōkua iā ʻoe e hoʻokaʻawale i kāu ʻoihana mai nā mea hoʻokūkū. A, ʻoiai ʻaʻole hoʻohana pinepine ʻia nā hoʻolaha hoʻolaha, hiki iā lākou ke hoʻomaikaʻi i ka hana o kāu hoʻolaha Google Adwords.

Another way to use price extensions for Adwords is to include additional information about the products and services you are selling. It’s a good idea to link to products and services that relate to the keywords in your ad group, since it increases your chances of getting a conversion on post-click landing pages. Eia naʻe, if your ad is not relevant, users will move on to another ad that doesn’t speak to their needs.

Communication Extensions are another popular extension for Google AdWords. They appear in select queries and searches and offer potential clients additional contact options, such as an email address. These extensions are designed to be simple solutions for lead generation and to connect potential clients with businesses. When a client clicks on a communication extension, e kuhikuhi ʻia lākou i ka pūnaewele o kāu ʻoihana kahi e hiki ai iā lākou ke noi i ka ʻike hou aku e pili ana i ka huahana a i ʻole lawelawe.

Hiki iā Google Adwords ke lilo i ʻāpana kūleʻa o kāu hoʻolālā kūʻai. Google offers free tools to help you run your campaign easily, me kahi hālāwai kūkā. ʻO ka helu ʻana i kāu mau pahuhopu a me ka hoʻomaopopo ʻana i ke ana ʻana i ka kūleʻa ke kī nui i ka holomua. He mea nui e ʻike i ke kumu e hoʻohana ai ʻoe iā AdWords a pehea e hahai pono ai. Eia kekahi mau ʻōlelo aʻoaʻo e hoʻomaka me AdWords. E hoʻomau i ka heluhelu e aʻo hou e pili ana i kēia mau mea hoʻolaha ikaika.

Ke kumukūʻai no ke kaomi

Keeping the Cost Per Click of AdWords costs low is vital for any advertising campaign. Ua ʻike ʻia ke kumukūʻai o kēlā me kēia kaomi ma kāu hoʻolaha ʻo Cost Per Click (CPC). Aia kekahi mau ʻōlelo aʻoaʻo hiki iā ʻoe ke hahai e hoʻohaʻahaʻa i ke kumukūʻai o kāu hoʻolaha hoʻolaha. Ka mua, hoʻohana i nā huaʻōlelo huelo lōʻihi me ka leo huli haʻahaʻa, akā, ʻike ʻia ka manaʻo ʻimi. E hoʻohana i ka pōkole, ʻoi aku nā huaʻōlelo maʻamau inā hiki. E hoʻonui kēia mau huaʻōlelo i nā hoʻolaha.

No ka hoʻoholo ʻana i kāu kumukūʻai no ke kaomi, pono ʻoe e ʻike mua i kāu helu maikaʻi. Hoʻopili ʻia ka helu maikaʻi i nā huaʻōlelo a me nā kikokikona hoʻolaha ma kāu hoʻolaha. Hōʻike ʻia nā helu kiʻekiʻe i ka pili a no laila he CPC haʻahaʻa. Eia kekahi, E hoʻomanaʻo i ka kiʻekiʻe o kāu CTR, ʻoi aku ka maikaʻi. Eia naʻe, ke piʻi nei ka hoʻokūkū, hiki ke hoʻonui i ke kumukūʻai no ke kaomi, no laila e makaʻala i kēia helu a e hoʻāʻo e hoʻomaikaʻi i kāu hoʻolaha e hōʻike i kona pili.

ʻO ka hope, e hoʻomanaʻo i ke kumukūʻai no kēlā me kēia kaomi ma muli o ka huahana. ʻO ke kiʻekiʻe o ka CPC, ʻoi aku ka nui o ke kaomi ʻana iā ʻoe e ka mea kūʻai aku. ʻo kahi laʻana, a law firm that deals with accidents would naturally bid higher than a business that sells Christmas socks. While the cost per click may seem high for a $5 Christmas sock, it may not be profitable for an attorney to advertise for a term involving an accident.

The cost per click varies greatly between industries. A legal firm, ʻo kahi laʻana, would charge $6 no ke kaomi, while an e-commerce website would pay $1. Geotargeting is a great way to avoid irrelevant clicks and increase your CTR. This tactic is very effective for marketers who have physical locations within a specific area. The CTR will increase, while the Quality Score will improve. Overall, it’s a worthwhile investment.

Cost per click is a basic metric used in advertising and is used to set the maximum cost per click on Google AdWords campaigns. Cost per click can vary depending on the ad’s target keyword and budget size. It is important to know what your maximum CPC is, as it may be higher than the actual cost of a click. There are also two types of CPC: manual and automatic.

Ka huli hoʻololi

Many people wonder how to track the number of Adwords conversions that occur after visitors click on their ads. Conversion tracking is an excellent way to keep track of these actions. It is important to implement the same variable for every campaign you run so that you can see how many people have visited your site after clicking on your ads. Here are some ways to implement conversion tracking for Adwords:

o Identify which conversions are the most important. If a visitor is signing up for two charity races, that would count as two conversions. Pēlā nō, if a visitor downloads a piece of content, this would be a single conversion. E ʻike i nā hoʻololi ʻana ka mea nui loa a hoʻololi i kāu mau hoʻonohonoho hoʻololi ʻana e hōʻike i kēia. I ka manawa āu i hoʻoholo ai pehea e hahai ai i nā hoʻololi, hiki iā ʻoe ke ʻike i nā huaʻōlelo e hoʻohua nei i ka nui o nā kaʻa a me nā mea e hoʻokele nei i ka loaʻa kālā.

No ka hahai ʻana i nā hoʻololi ʻike ʻana, choose the “View through conversion window” koho. Aia kēia koho ma ka ʻāpana Advanced Settings o kāu moʻokāki. Hoʻopili ia i ka poʻe e nānā i kāu hoʻolaha akā ʻaʻole kaomi iā ia. Hiki i kēia poʻe ke hoʻi i kāu pūnaewele i ka wā e hiki mai ana a hoʻololi, aole nae koke. I ka hoʻoholo ʻana i kēia kumu hoʻohālike, koho i ka nui o ka manawa i hala ma hope o ka nānā ʻana o ka malihini i kāu hoʻolaha. Inā ʻaʻole e loaʻa kālā kāu pūnaewele, e hoʻohana i ka helu kiʻekiʻe no ka hoʻololi ʻana i ka ʻike.

If your ads generate phone calls, it’s important to track these calls. Adding conversion tracking codes to your website’s landing page will help you understand which campaigns are most profitable for you. Once you know how many phone calls a particular ad has gotten, you can optimize your campaign. There are a few basic steps to set up conversion tracking for Adwords. This includes the creation of a Global Site Tag and configuring it to your current implementation.

Aʻe, determine what category the user clicks on. Conversions fall into several categories. You can choose to measure all types of conversions, from lead generation to page views to sign-ups. You can also include “other” to compare various types of conversions. ʻo kahi laʻana, you can compare conversions from people who visited your website but didn’t buy anything. Adding these types of conversions to a category will help you compare the various types of conversions for the same audience.

Ka noiʻi huaʻōlelo

In order to get the most out of your keyword research, you must first understand your industry, target audience, a me ka huahana. A laila, you must create a buyer persona based on related keywords and interrelated search terms. By using this information, you can create relevant content that is tailored to your audience. You can use the keyword research to craft content that addresses the needs of this target audience. By following these steps, e hele ana ʻoe i ka loaʻa ʻana o nā kūlana kiʻekiʻe a me nā kaʻa ʻoi aku.

Hiki iā ʻoe ke ʻike i ka ʻike pili ma ka ʻohi ʻana i kahi papa inoa o nā kumuwaiwai. ʻO kahi maikaʻi e hoʻomaka ai ʻo ka waihona EBSCOhost, nona nā ʻatikala ma mua o ʻehā miliona. Hiki iā ʻoe ke ʻimi i nā ʻano like ʻole o ka huaʻōlelo hoʻokahi, e like me “address”, “price range,” a i ʻole “car insurance.” Eia kekahi, ke kikokiko ʻoe i kahi huaʻōlelo, e hoʻohana i nā kaha puanaʻi e hōʻoia ʻoe e hoʻohana nei i nā huaʻōlelo pololei loa. Ke loaʻa iā ʻoe kahi papa inoa o nā huaʻōlelo pili, hiki iā ʻoe ke hoʻomaka e kākau i kāu ʻike me lākou.

Pono ka hoʻohana ʻana i ka noiʻi huaʻōlelo no SEO. Ma ka ʻike ʻana i nā kumuhana kaulana a me nā huaʻōlelo, hiki iā ʻoe ke hoʻomaikaʻi i kāu pūnaewele a huli i nā mea kūʻai aku hiki. Ma waho aʻe o ka hōʻoia ʻana i ka ʻoi aku ka maikaʻi o ka ʻenekini hulina organik, keyword research allows you to choose a larger strategy for your advertising campaign. By understanding the interests and behaviors of your target audience, you can also determine whether the topic is competitive. Using the right keywords will help you reach a wider audience and convert visitors into customers.

The best way to start your AdWords campaign is by researching popular terms for your business. This is because these terms have the highest search volume. It is vital to determine the right combination of high and low volume keywords that will yield optimum results. There are many ways to refine your keyword research, but the most effective one is to focus on your specific audience. The more focused your audience is, the less PPC you need to spend on your campaign.

A good keyword research tool offers free and paid trials for the most popular keywords. You can use these free trials to get a feel for the tool before spending any money. You can also use the keyword research tools provided by Google to see which keywords are causing the most traffic to your site. This is an essential part of a good SEO strategy, and using these tools will help you create the perfect keyword strategy. When you have your keyword strategy set, you can start implementing your strategies to ensure that your website ranks well in the search engines.

Kakau hou

Remarketing with Adwords allows you to target past visitors of your website with customised ads. Remarketing is an excellent way to get users back into the sales funnel, which gives you countless opportunities to convert them. AdWords remarketing allows you to segment your audience by language, income, and education. Remarketing works much the same way. It creates a list of users who have already visited your site, and who have shown an interest in your product or service.

Remarketing with AdWords has become a hot topic over the past five years. Retargeting is a buzzword, and it is nearly half as popular in France, Russia, and China as it is in the US. But how does it work? It’s easy to get confused with all the acronyms. Here’s a quick primer. A hoʻomanaʻo, remarketing doesn’t work just because it costs more.

Before you use Google AdWords for advertising your business, you must understand how it works. Google sets up ad groups to make the management of your ads easier. Each campaign contains one ad and a variety of keywords, including phrase match and broad match. When you set your keyword match to broad, Google sets your ad copy to be relevant anywhere a user types it. You can then customize your ad copy to reach your target audience.

Learn about Google AdWords

If you’re interested in learning more about Google AdWords, then you’ve come to the right place. AdWords is a pay-per-click advertising program that lets you create ads for specific keywords on Google. As the portal to the Internet, Google’s user base is a vast one, and your ad should be relevant and targeted to those users. Ma waho aʻe, Google’s AdWords will consider a variety of factors, including quality, price and competition.

This course will teach you how to set up your AdWords account from scratch and what makes for a successful online advertising campaign. The course will also teach you how to create conversion tracking, track phone calls, a me ke kuai ana, and measure revenue and form submissions. The course will help you understand how to use all the tools available on Google and implement the most effective marketing strategies. The course also explains how to use social media and Facebook ads effectively.

This course is the best way to learn about Google AdWords. It’s easy to learn about search advertisement, how to monitor your campaigns, and troubleshoot problems. The course also helps you understand your customers from a psychological perspective. If you’re looking to become a Digital Marketing Expert, learning about search advertisement is essential. You can learn about AdWords and search advertising in 60 minutes with a course on Udemy.

Once you’ve learned the basics of Google AdWords, you can move on to advanced techniques. You’ll learn about how to use specialised Ad reports, remarketing strategies, machine learning functionality, and competitor research. There’s no better way to improve your results than with a course that teaches you how to make money online. You’ll also have the confidence to experiment and learn about your competitors’ strategies, while reaping the benefits.

While this is an excellent way to learn about Google AdWords, you can also find video tutorials that cover the basics of this marketing program. Many of the videos on this channel are provided by Google Partners. I ka 'oiaʻiʻo, the latest one was posted on February 16, 2016, and the information is still relevant. These tutorials are structured for those pursuing certification, and they’re generally useful for those just starting out.

Set up a campaign

To start advertising in Adwords, you need to set up a campaign. There are three basic steps to accomplish this. Ka mua, select the category of your campaign. A laila, select the goal you wish to reach. You can choose between sales, leads, website traffic, product and brand consideration, and brand awareness. You can also set up a campaign without a goal. You can change the goal later.

Depending on your business type, you may want to target a geographic location as well. If you are a local business, you might want to target your ads only for people in your area. For an international business, you might want to target countries where you have the greatest sales and most consumers. If you’re not sure where to focus your efforts, check out some other options. You can also choose to target people who live in a specific country.

Once you’ve chosen your keywords, you need to create an effective landing page. The main goal of this page is to convert traffic to customers. For a conversion to happen, the page must be relevant to the keyword searched. It should include a USP (unique selling point), benefits of the product, social proof, and a clear call-to-action. The goal is to increase your conversion rate.

Once you have chosen a target market, you can select one or more ads to promote. In addition to ad keywords, you can also set up a campaign if you have a website that sells similar products or services. Another important step to make is choosing your bid. Remember that your bids will be more affordable if you use automatic bidding, but it requires more work. ʻO ka hope, your ads should be simple and direct. People will be most likely to click on a campaign if it offers an offer or discount.

The next step is choosing the keywords that will trigger your ads. This step is often the most confusing part. Keywords are not the only thing you have to consider – you can even use your customers’ feedback when choosing your keywords. Remember that a good Quality Score will make your ad rank higher and lower your bid costs. When deciding on a keyword, make sure you think about how relevant it is to your business.

Create ad copy

The first step to creating good ad copy is defining your objective. Whether you want to attract attention to your website or sell a product, defining your purpose for writing the ad will help you decide which type of copy to use. The three most common types of advertising copy are suggestive, educational, and human interest. Testing ad copy is a critical step, as it will help you to improve the performance of your ads and ensure high-quality traffic.

You can start by writing down your target audience’s search queries. Each of these has a degree of specificity, so your ads should match those terms. Whether you are trying to target a specific geographical area, huahana, or service, it is important to address the pain point of the persona. ʻo kahi laʻana, if you’re selling tickets to a concert, make sure your headline addresses their need.

When writing copy for your ad, try to appeal to the emotions of your audience. ʻO kēia ala, you will be more likely to attract more visitors. By provoking emotions, great marketers can predict audience reactions and answer questions before they come up. ʻO kēia ala, they can make their ads more relevant to the audience’s needs. There are 3 key copywriting strategies you can use to create effective ad copy.

To test your ad copy, use the test option on Google Ads. Make several different versions and load them into Google Adwords. Test them to determine which ones perform best. Remember that testing will help you determine which type of language your customers respond to best. There are many benefits to experimenting with your ad copy. You can see if it works better for your niche than for your competitors’.

Track results

With the help of Google Adwords, you can track the results of your paid search campaign. ʻO kēia ala, you can monitor your success and save money. AdWords is an excellent way to promote your business online. Here are some tips for you to follow:

Track the results of Adwords campaigns in Google Analytics. Adwords reports include a column called “Nā hoʻololi ʻana,” which will tell you how many conversions your ad campaign has gotten. In addition to ad views, you can also see your CPC, which shows you how much you spent for each click. You can use this information to determine whether you’re overpaying for your ad campaigns or not.

One way to track AdWords conversions is to set up a pixel. This pixel can be placed on all pages of your website and used to target remarketing campaigns. To track AdWords conversions, you need to track more than just clicks. A click tells you how many people clicked on your ad, but it doesn’t tell you whether they acted on it once they reached your website. While clicks can tell you a lot about your campaign’s effectiveness, you need to know how many people actually converted.

Before you can get started with AdWords, you must understand CPA, the correct AdWords bid, and the importance of tracking conversions. Conversions are the result of the journey from keyword to landing page to sale. Google Analytics can help you in tracking the journey. It is a free Software-as-a-Service. Once you understand these concepts, you can start using AdWords to promote your business.

Koina

It’s essential to allocate a budget for Adwords campaigns. While the maximum CPC is determined by Google, the cost per click varies. You should set a daily budget of PS200, but this can vary based on your business niche and expected monthly website traffic. To set a daily budget for Adwords campaigns, divide your monthly budget by 30 to get an estimate of the cost per click. For an accurate cost per click estimate, you should read the help documents included with Adwords.

Using the Cost Per Conversion or CPA method to calculate cost per acquisition is a good way to understand the effectiveness of your advertising strategy, and can also help you control your budget. Cost per acquisition measures the number of people who are likely to complete a desired action. Adwords uses dynamic code on landing pages to track conversion rates. You should aim for a conversion rate of at least 1%. This method allows you to adjust your bid to ensure that your budget remains within the limits of your advertising budget.

The cost of AdWords can be justified by the profits you make from a new customer. ʻO ia hoʻi, if you’re a service business, you should determine the lifetime value of a customer, both at first contact and over the long-term. Consider the example of an estate sale company. The average profit per sale is $3,000, and you won’t see much repeat business. Eia naʻe, word-of-mouth referrals can have a small lifetime benefit.

As with any other service, you need to consider the subscription cost. Most PPC software is licensed, and you’ll need to factor in subscription costs. Eia naʻe, WordStream offers 12-month contracts and an annual prepaid option, so you can budget accordingly. It’s important to understand what your contract entails before signing up for one of these plans. Akā e hoʻomanaʻo, the price per click is still much lower than the total cost of AdWords.

Hoʻopaʻa

With the rise of Content Network, you can now focus your ads on specific customer segments. Ma mua, you had to add audience lists or remarketing lists to create a specific campaign for each. I kēia manawa, you can target ad campaigns to specific user segments, and you can increase conversion rates with these targeted campaigns. This article will review five types of targeting available to you on Google Adwords. You will learn why you should be targeting your audience based on their preferences and behaviors.

Income targeting allows you to target people by income. It works by analyzing publicly available data from the Internal Revenue Service. Google AdWords pulls this information from the IRS and enters it into your campaign. You can also use location targeting with Zip Codes. Google Adwords offers both income and zip code targeting. This makes it easier to find customers based on specific locations. And you can also use these targeting methods in conjunction with geolocation, which allows you to target ads to a particular area.

Contextual targeting matches ads to relevant content on web pages. With this feature, your ads will be displayed to people who are interested in certain topics or keywords. ʻo kahi laʻana, an athletic shoe brand could put an ad on a running blog if a runner reads about shoes. The publisher scans the content of the page for a more relevant position. With this feature, you can ensure that your ads are targeted to your customer base.

Targeting Adwords by location is another powerful way to target your audience. If you want to target a specific audience, you can use location and average income levels. With these two variables, you can narrow down your audience while decreasing the wasted ad spend. A laila, you can narrow down your ad campaign by only targeting the people who are actively interested in your product or service. No laila, how do you narrow down your audience?

Ke kumu hoʻohālike

A successful adwords campaign should target more than one demographic. Although your content will be relevant for all audiences, it might only be of interest to a certain group of people. In such a case, you can use automation to target this demographic group. By tracking the performance of your ad campaigns, you can adjust your bidding strategy accordingly. Ma waho aʻe, you can also set automation rules to get an alert whenever your CPC goes up or your CPA drops.

Using an automated bid strategy takes the guesswork out of paid ads, but if you’d rather have greater results, you should always use a manual bid strategy. ʻOiai ke hōʻike nei kāu kumukūʻai i ka nui āu e makemake ai e hoʻolilo ma kahi huaʻōlelo kikoʻī, ʻaʻole ia e hoʻoholo i nā kūlana no kēlā huaʻōlelo. ʻO kēia no ka mea ʻaʻole makemake ʻo Google e hāʻawi i ka hopena kiʻekiʻe i ka mea e hoʻolilo i ka nui o ke kālā.

No ke koho ʻana i ke kumu hoʻohālike kūpono loa no kāu hoʻolaha hoʻolaha, pono ʻoe e kūkulu i kāu hoʻolaha ma ke ʻano e hoʻonui ai i ka ʻike ʻana o kāu huaʻōlelo. ʻo kahi laʻana, inā makemake ʻoe e hoʻonui i kāu helu hoʻololi, ʻoi aku ka kiʻekiʻe o kāu hāʻawi ʻana e hoʻokele i nā kaʻa. ʻO kahi ʻē aʻe, inā makemake ʻoe e hoʻonui i kāu uku hoʻololi, e hele i kahi hoʻolaha kumukūʻai no ka loaʻa. Aia nā mea a pau i kāu mau pono, akā, he manaʻo maikaʻi ia e hoʻoholo i ka ʻike e pili ana i kāu poʻe i manaʻo ʻia.

Ma waho aʻe, ke hoʻāʻo nei ʻoe i kāu mau hoʻolaha, you can choose bid modifiers for specific times of day, demographics, and electronic devices. ʻo kahi laʻana, you can choose the time period for your ads to show up on page one of Google’s search results. The amount you bid will also depend on how long it takes for your target audience to make a purchase or conversion. ʻO kahi ʻē aʻe, you can choose to limit your budget on specific keywords and target a specific audience with specific ads.

Conversion rates

The top converting industries in the last few years have been those in the Insurance, Finance and Dating industries. Today, the dating industry outpaces all other industries in conversion rates, averaging nearly nine percent on average. Other industries that are outpacing dating are Consumer Services, Legal, and Autos. Interestingly, the industries with the highest conversion rates don’t necessarily have the best products or services. aka, they might be using conversion-boosting tactics and experimenting with different offers.

The average PPC conversion rate is about 3.75% for search, a 0.77% for display networks. Conversion rates vary by industry, with Dating and Personal industries generating 9.64% of all AdWords conversions and Advocacy and Home Goods racking up the lowest. Kahi mea hou aʻe, conversion rates for the Google Display Network are much lower than in any other industry. This isn’t to say that there isn’t any room for improvement.

A high conversion rate is something that most companies desire. While it isn’t impossible to achieve a 10 percent conversion rate, pono ʻoe e hōʻoia i ka kiʻekiʻe o kāu helu hoʻololi e hoʻokele i nā hopena maikaʻi. ʻOkoʻa ka nui o ka hoʻololi ʻana ma Adwords a he mea nui e koho i ke ala kūpono no nā pono o kāu ʻoihana. Pono ʻoe e ʻimi i ka helu hoʻololi o 10% a ʻoi aku paha, i manaʻo ʻia he hopena maikaʻi loa.

ʻOiai he mea koʻikoʻi nā hana hoʻomaʻamaʻa maikaʻi ma ka pūnaewele no ka hoʻomaikaʻi ʻana i kāu helu hoʻololi PPC, aia kekahi mau ʻaoʻao ʻaoʻao hoʻolaha e pono e hoʻomaikaʻi ʻia no nā kaomi kiʻekiʻe. Ka mua, e koho ʻoe i kahi hoʻolaha koʻikoʻi a me ka ʻaoʻao pae. A laila, e ʻike i kāu poʻe hoʻolohe maikaʻi loa a me nā paepae. Ka lua, e hōʻoia ʻoe e hoʻonui i kāu mau hoʻolaha no nā kaomi kiʻekiʻe. ʻO nā kumukūʻai hoʻololi ma AdWords no ka ʻimi a me ka hōʻike ʻana ua like ia me ka awelika no nā hoʻolaha ecommerce, ka awelika ma kahi o 1.66% a 0.89%. A hope loa, make sure that your ads are in sync with your website and are relevant to the content on your site.

Hoʻonohonoho i kahi hoʻolaha

In order to create a successful ad campaign, you need to make sure that your keywords are targeted correctly. There are several steps you can take to improve your ad campaign’s performance. The most exciting part of running a Google Adwords campaign is optimizing your ads and landing pages. The next step is to switch to Expert Mode. In this mode, you can select a goal for your campaign, such as conversions, leads, or sales. The default setting will show you the most effective ad, so you can choose the best ad that will match the target audience. Eia naʻe, if you don’t want to choose a specific goal, you can set a campaign without goal guidance.

Another part of the campaign settings is the ad schedule. The ad schedule will determine the days on which your ad will appear. You can change this based on the nature of your business. You can also change the ad rotation settings, but for now, it’s best to leave it at default. In addition to the ad schedule, you can customize your ads by using the different ad formats available.

Once you’ve finished creating your campaign, you’ll need to enter your billing information and payment methods. You can choose to use a credit card, debit card, bank account, or promotion code to fund your campaigns. By following these steps, you’ll be well on your way to running a successful AdWords campaign. This article will walk you through the various steps to setup a campaign in Google Adwords.

Inā he mea hou ʻoe i Adwords, you might be wondering how to maximize your spend. There are several things to consider when developing a successful campaign, including Cost per click (CPC), Bidding strategy, Pākuʻi kaomi, a me nā huaʻōlelo ʻino. Ma keia 'atikala, you’ll learn how to use these tools effectively to get the most bang for your buck. If you’re unsure of which metrics to track, we’ve broken down the basics.

Ke kumukūʻai no ke kaomi

If you want to know how much your ads are costing, you should know that there are a number of factors that determine the amount you spend per click. Your keywords, kikokikona hoʻolaha, landing page, and quality score all play a role in the amount you spend per click. To improve your CTR, make sure all these elements are relevant to your business. Getting a high CTR will convince Google that your website is relevant to the search terms people type in.

One of the most important factors to remember is the average cost per click for AdWords (CPC). While this number can vary dramatically, it is generally less than one dollar. The average CPC for e-commerce is $0.88, so bidding $5 for a term that is related to holiday socks would be unprofitable. If the socks were $3, the average CPC would be significantly lower. You should always make sure to track your costs with a Google Spreadsheet or similar program.

Despite the high cost of AdWords, it is still possible to keep your marketing budget in check. AdWords allows you to geotarget your customers based on location, language, a me ka mea hana. Kahi mea hou aʻe, you can even use Google Pay to pay up to $1,000,000 in Adwords bills. You can extend credit to your advertising campaigns and pay them monthly in the form of a bill. Many large advertisers already use this option to pay their clients.

Another important factor to consider is the cost of your campaigns. Many successful ad campaigns are those that drive the highest ROI, without missing any sales or lead opportunities. You should also remember that low-cost bids don’t produce high-quality traffic. Consequently, your maximum CPC isn’t the price you pay, and you’re only paying enough to clear Ad Rank thresholds and beat your competitors.

Bidding strategy

In order to maximize your Adwords campaign’s profitability, you should use a smart bidding strategy. This strategy is ideal for those who are not sure which keywords will bring them the most profits or do not have the time to manually set bids. This bidding strategy involves setting a higher bid for specific keywords and only applies to those keywords. This type of bidding strategy will ensure your ads get the maximum exposure.

This bidding strategy can be used to maximize conversions. It will show ads when people search for your keyword or close variations. Eia naʻe, it is also costly. You should use this strategy only if your budget is large. This strategy saves you a lot of time because it automates the bids. But it may not be suitable for those who don’t have the time to research and test different strategies. ʻO ke ala maikaʻi loa e hoʻohana ai no kāu hoʻolaha ʻana, ʻo ia ka ʻimi ʻana i kahi mea kūpono no kāu poʻe i manaʻo ʻia a me kāu kālā.

Manaʻo e hoʻonui i ka hoʻololi ʻana ma o ka hoʻonui ʻana i ke kumu kūʻai no nā hoʻolaha e hoʻonui i nā hoʻololi. Hiki i ka hoʻohana ʻana i kēia hoʻolālā ke hoʻomaikaʻi i ka ROI o kāu hoʻolaha. ʻO ke kumu kūʻai kiʻekiʻe e loaʻa i nā kaomi hou aʻe, akā, e lilo ana ia i ke kālā hou aʻe inā ʻaʻole ia e hoʻohuli i kahi hoʻololi. No laila, ke koho ʻana i kahi hoʻolālā koho no kāu hoʻolaha Adwords, e hoʻomanaʻo ʻaʻole kēia hoʻolālā no kēlā me kēia mea hoʻolaha.

He kūpono kēia hoʻolālā koho no nā mea hoʻohana me nā pahuhopu kikoʻī. Inā ʻoe e hoʻāʻo e hoʻonui i kāu kaomi ma o ka helu a i ʻole ka helu manaʻo, He ala maikaʻi loa ka CPM hiki ke hoʻokō i kāu pahuhopu. ʻO ka nui o nā hoʻololi āu e loaʻa ai no kahi kumukūʻai kikoʻī, ʻoi aku ka nui o kāu kālā e loaʻa ai. This bidding strategy will also help you improve your brand recognition and increase brand awareness. No laila, use this strategy to maximize your profits. Eia naʻe, you must remember that there is no one size fits all solution when it comes to choosing a bidding strategy.

Pākuʻi kaomi

Getting a high click-through rate in Adwords campaigns is a positive sign, but if your ad fails to convert visitors into paying customers, the results are less than satisfactory. Creating relevant ads that target the right keywords is key to increasing click-through rates, so it is important to test each element. Keyword research is another key component, so be sure your paid ads are relevant to the people searching for the products or services you are offering.

The average click-through rate for AdWords campaigns is around 5% no ka huli ana a 0.5-1% for display networks. He mea kōkua ka helu kaomi i ka hoʻolālā hou ʻana i nā hoʻolaha, ke hōʻike nei lākou i ka hoihoi o nā mea kūʻai aku. Hiki ke ana ʻia nā pākēkē kaomi e ka nui o nā mea hoʻoili maʻiʻo i loaʻa i ka mea hoʻohana. E maʻalahi i nā mea kūʻai ke hoʻoiho i kāu ʻike, no ka mea e hoʻonui kēia i ka ʻoluʻolu o ka mea kūʻai aku, a hope loa, ko lākou hiki ke kūʻai i kāu huahana.

E hoʻomaopopo i ka hoʻonui ʻana i kāu CTR, e nānā i ka ʻikepili mai nā ʻano moʻokāki AdWords. ʻo kahi laʻana, ʻOi aku ka nui o nā CTR ma mua o nā moʻokāki B2C. Hiki i kēia mau moʻokāki ke hana i nā alakaʻi kūpono a kūʻai aku i nā mea waiwai nui. Hiki ke nānā ʻia kēlā mau moʻolelo me nā CTR haʻahaʻa me ka hoʻohana ʻana i kahi laʻana o kā lākou moʻokāki ponoʻī, 'o ia ho'i, 'a'ole hiki ke hō'ike 'ia nā hualoa'a no ka nui o nā mo'olelo.

If you are running a search-ad campaign, you can expect to get the highest CTR in the dating or travel industry. Localized campaigns can also increase your CTR, as local consumers trust local stores. While text and image ads may not be as persuasive as those used for lead generation, informational ads can inspire curiosity and convince viewers to click on them. It is important to know that each keyword, ad, and listing has its own CTR.

Hua'ōlelo maikaʻi ʻole

There are a number of reasons to use negative keywords in Adwords. Using them will help you target a more relevant audience and reduce wasted clicks. Eia hou, these tools will help you avoid bidding against yourself or cannibalizing your impressions. No laila, how can you use negative keywords? You can read on to find out why negative keywords are so important. Here are just some of them:

Core negative keywords refer to the central or most significant word of the keyword phrase. ʻo kahi laʻana, if you are a plumber, you want to advertise to those seeking your services, not to those looking for a job. No laila, your core negative keyword is “plumber” a “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.

Another way to identify the negative keywords is to look at your Search Query report. Using this report, you can identify search queries that are not relevant to your niche. Ma ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole, you’ll be able to improve your ad campaigns. ʻo kahi laʻana, if you’re selling a mattress, you might choose to advertise a mattress for men, but you’d rather focus on women. For men, akā naʻe, negative keywords may not be as relevant.

While negative broad match doesn’t apply to phrase match, it will prevent ads from appearing when a query has all negative words and phrases. Negative exact match will also prevent ads from showing up in search queries containing those terms. These negative keywords are great for brand names that have close relationships with each other and for similar offers. It’s important to know what negative keywords mean to you. If you don’t want to spend too much money on ads, negative keywords are the best way to make your ads relevant.

Creating ads with a click-through rate of at least 8%

A high CTR isn’t the only metric that matters in advertising. Ad campaigns can fail to convert because they aren’t targeting the right keywords. To prevent this, it’s important to test every element of your ad. Keyword research is another crucial component, so that your paid ads are relevant. If you fail to do so, you’ll be wasting money.

You can increase your click-through rate by making your ad as persuasive as possible. Try suggesting a special offer. Make sure to focus on your unique selling proposition and provide tangible benefits for your users. By making it easier to take action, people will be more likely to click through your ad. It will also help to write compelling ad copy. By following these steps, you’ll be well on your way to creating ads with a click-through rate of at least 8%.

No ka loaʻa kālā mai Adwords, pono ʻoe e ʻike pehea e kūʻai aku ai, pehea e hoʻonui ai i kāu mau hoʻolaha, a pehea e hoʻohana ai i ka Retargeting a me nā mea hana noiʻi huaʻōlelo. Ma keia 'atikala, e aʻo ʻoe pehea e kūʻai aku ai, hoʻonohonoho i kahi kumu hoʻohālike, a hana i nā hoʻolaha koʻikoʻi. He mea hoʻomaka a mea hoʻohana paha ʻoe, pono kēia ʻike. He maʻalahi a maʻalahi ka hoʻohana ʻana i ka interface AdWords.

Ke kumukūʻai no ke kaomi

ʻOiai ʻokoʻa ke kumukūʻai no kēlā me kēia kaomi no Adwords e ka ʻoihana, ʻoi aku ka liʻiliʻi ma mua o $1 no ka hua'ōlelo. Ma nā ʻoihana ʻē aʻe, ʻoi aku ka nui o ka CPC, ʻoiai ke kumu kūʻai maʻamau ma waena $2 a $4. Akā ke ʻimi nei ʻoe e hoʻolilo kālā ma ka hoʻolaha, pono ʻoe e noʻonoʻo i ka ROI. Kahi mea hou aʻe, ʻoi aku ka nui o ke kumukūʻai no kēlā me kēia kaomi ma kahi ʻoihana e like me nā lawelawe kānāwai $50, ʻoiai ka CPC i ka huakaʻi a me ka ʻoihana hoʻokipa wale nō $0.30.

ʻO ka helu maikaʻi kekahi kumu e hoʻoholo ai i ke kumukūʻai no ke kaomi. Hoʻopili ʻia kēia metric i nā huaʻōlelo a me nā kikokikona hoʻolaha. Hōʻike ka ʻike kiʻekiʻe i ka pili a no laila he CPC haʻahaʻa. Pela no, ʻO kahi CTR kiʻekiʻe e hōʻike ana he waiwai ka ʻike ma kāu pūnaewele. Hōʻike pū ia i ka pili o kāu mau hoʻolaha. E like me kāu e ʻike ai, Hiki ke hoʻonui ʻia ka CPC i ka piʻi ʻana o ka hoʻokūkū no kahi huaʻōlelo. No laila, e hōʻoiaʻiʻo i ka hoʻonui ʻana i kāu mau hoʻolaha no ka loaʻa ʻana o ka maikaʻi.

Hiki iā ʻoe ke helu i ka ROI o AdWords ma ka nānā ʻana i nā pae ʻoihana. Kōkua ʻo AdWords benchmark iā ʻoe e hoʻonohonoho i nā pahuhopu kūʻai aku a hoʻolālā i kāu kālā. ʻo kahi laʻana, ma ka oihana Waiwai, ka awelika ʻoihana no CPC (Kaomi ma o ka uku) ʻo ia 1.91% no ka pūnaewele huli, ʻoiai ʻo ia 0.24% no ka pūnaewele hōʻike. ʻAʻohe o kāu ʻoihana, pono nā pae ʻāina i ka hoʻonohonoho ʻana i kāu kālā a me kāu mau pahuhopu.

ʻO ka CPC kiʻekiʻe ʻaʻole ia he hoʻolaha maikaʻi a ʻoi aku ka maikaʻi. Hiki iā ʻoe ke koho ma waena o ka bidding a me ka bidding manual. ʻOi aku ka maʻalahi o ke koho ʻana, ʻoiai inā he mea hou ʻoe i AdWords. Hiki iā ʻoe ke hoʻomalu i ka nui i hāʻawi ʻia i kēlā me kēia kaomi. He kūpono loa ia no nā ʻoihana hou i ka AdWords a ʻaʻole nui ka ʻike.

ʻO Geotargeting kahi ala maikaʻi ʻē aʻe e hōʻemi i ke kumukūʻai no kēlā me kēia kaomi a hoʻonui i kāu hoʻolilo hoʻolaha. Ma ka huli ʻana i kāu mau hoʻolaha e pili ana i kahi e noho ai kahi malihini, ʻae kēia ʻano hana iā ʻoe e hoʻopaʻa i ka lehulehu e pili ana. Ma muli o ke ʻano o ka ʻoihana, Hiki i ka geotargeting ke hoʻonui i ka CTR, hoʻomaikaʻi i ka helu ʻoi, a e hoemi i kou uku no ke kaomi. He mea nui e hoʻomanaʻo ʻoi aku ka nui o kāu hoʻolaha, ʻoi aku ka maikaʻi o kāu hoʻolālā hoʻolaha.

Ke kumu hoʻohālike

Ua lohe paha ʻoe e pili ana i nā kumu hoʻohālike like ʻole ma Adwords. Akā pehea ʻoe e ʻike ai i ka mea maikaʻi loa no kāu hoʻolaha? Ka mua, pono ʻoe e noʻonoʻo i kāu pahuhopu hoʻolaha. Ke hoʻāʻo nei ʻoe e hoʻonui i nā hoʻololi? Inā pēlā, a laila hiki iā ʻoe ke hoʻohana i ka CPC (kumu kūʻai-pā-kaomi) kūʻai ʻana. A i ʻole, makemake ʻoe e pana i nā manaʻo a i ʻole nā ​​hoʻololi micro? Hiki iā ʻoe ke hoʻohana i ka huli hoʻololi hoʻololi.

Hāʻawi ka hāʻawi lima lima i ka mana ma luna o ka hoʻolaha hoʻolaha. Kahi mea hou aʻe, hiki iā ʻoe ke hoʻonohonoho i ka CPC kiʻekiʻe no kahi huaʻōlelo a hoʻokaʻawale i kahi kālā kikoʻī. ʻOi aku ka lōʻihi o ke kūʻai lima ʻana, akā, hōʻoiaʻiʻo ia i ka hoʻokō koke ʻana i nā loli. Eia naʻe, He kūpono ke koho ʻana i nā moʻokāki nui. Hiki ke paʻakikī ke nānā a hoʻopaʻa i kou hiki ke nānā i ke kiʻi nui. Hāʻawi ka hāʻawi lima lima iā ʻoe i ka mana nui a hiki ke lilo i koho maikaʻi inā e hoʻāʻo ʻoe e hoʻomaikaʻi i ka hana o kahi huaʻōlelo kikoʻī..

ʻElua mau kumu hoʻohālike nui ma Adwords: Uku-ka-kaomi (CPC) a me ke kumu kūʻai-no-mille (CPM). ʻO ka mua ka mea maʻamau a ʻoi aku ka maikaʻi no nā mea hoʻolaha e huli ana i kahi anaina, ʻoiai ʻoi aku ka maikaʻi o ka hope no ka poʻe hoʻolaha e ʻimi nei e hoʻohua i ka nui o ke kaʻa. Eia naʻe, Hiki i nā ʻano hoʻolaha ʻelua ke pōmaikaʻi mai ke kumu hoʻohālike kumukūʻai no kēlā me kēia mile. Hāʻawi ia i ka ʻike i ka nui o nā manaʻo e loaʻa paha i kekahi hoʻolaha. He mea kōkua nui kēia no nā hoʻolaha kūʻai lōʻihi.

Hiki iā ʻoe ke nānā i kāu hana huaʻōlelo me ka hoʻohana ʻana i ka hāmeʻa huli hoʻololi manuahi a Google. E hōʻike pololei ana ka mea hoʻololi huli Google iā ʻoe i ka nui o nā mea kūʻai aku e kaomi i kāu mau hoʻolaha. Hiki iā ʻoe ke hahai i nā kumukūʻai no kēlā me kēia kaomi no ka ʻike ʻana i nā huaʻōlelo e hoʻonui i ke kālā iā ʻoe. Hiki i kēia ʻike ke kōkua iā ʻoe e hoʻoholo maikaʻi. Me kēia mau mea hana ma kāu makemake, hiki iā ʻoe ke hoʻonui i kāu hoʻololi ʻana i ka wā e hōʻemi ana i ke kumukūʻai o kēlā me kēia kaomi.

Ke kālele nei ka bidding CPA i ka hoʻohuli ʻana. Me kēia ʻano kūʻai, ua hoʻonohonoho ʻia nā kumukūʻai no kāu hoʻolaha ma muli o ke kumu kūʻai no ka loaʻa (CPA). ʻO ia hoʻi, uku ʻoe no kēlā me kēia manaʻo i loaʻa i kahi mea kūʻai aku. ʻOiai he kumu hoʻohālike paʻakikī ke koho ʻana CPA, ʻo ka ʻike ʻana i kāu CPA e ʻae iā ʻoe e hoʻonohonoho i nā kumukūʻai kūpono loa no kāu hoʻolaha. No laila, He aha kāu e kali nei? E hoʻomaka i kēia lā a hoʻonui i kāu hoʻololi ʻana me Adwords!

Hoʻopiʻi hou

Ke holo ʻoe i kahi ʻoihana, ʻO ka retargeting me Adwords he ala maikaʻi loa ia e launa pū me kāu mau mea kūʻai aku a hiki i nā mea hou. Me Google Adwords, hiki iā ʻoe ke kau i nā hōʻailona Script i kāu pūnaewele i ʻike hou ai ka poʻe i kipa mua i kāu pūnaewele i kēlā mau hoʻolaha. Hiki ke hoʻohana ʻia ma nā ʻaoʻao āpau, pū kekahi. I ka 'oiaʻiʻo, hōʻike nā helu helu 6 i waho o 10 e hoʻi mai ka poʻe haʻalele kaʻa e hoʻopau i kā lākou kūʻai ʻana i loko 24 hola.

ʻOi aku ka maikaʻi o ka retargeting inā ʻoe e hoʻopaʻa i ka lehulehu kūpono. ʻo kahi laʻana, inā pili kāu hoʻolaha hoʻolaha hou i nā poʻe i kūʻai mua i kekahi mea mai kāu pūnaewele, pono ʻoe e koho i kahi kiʻi me ka nānā a me ka manaʻo e pili ana i ka pūnaewele. ʻOi aku ka nui o nā mea kūʻai aku i kipa i kahi ʻaoʻao ʻaʻahu mare e kūʻai i ka lole ma mua o ka poʻe i mākaʻikaʻi wale i ka pūnaewele.. Hiki i kēia ke kōkua iā ʻoe e hoʻopili i kāu hoʻolaha i nā huahana āu e kūʻai aku nei.

ʻO kahi ala maikaʻi e hoʻohana ai i ka retargeting ma ka ʻoihana pūnaewele ʻo ka hoʻohana ʻana iā Facebook. ʻAʻole wale kēia he ala maikaʻi loa e hana i nā alakaʻi, He ala maikaʻi nō hoʻi ia e kūkulu ai i kahi Twitter ma hope. ʻOi aku ka Twitter ma mua o 75% mea hoʻohana kelepona, no laila e hoʻomaopopo pono i kāu mau hoʻolaha e pili ana i ka mobile-friendly. ʻO ka retargeting me Adwords he ala maikaʻi loa ia e hōʻoiaʻiʻo e hopu ana ʻoe i ka manaʻo o kāu poʻe e hoʻolohe ai a hoʻololi iā lākou i mea kūʻai aku..

Hiki i ka Retargeting me Adwords ke kōkua iā ʻoe i ka huli ʻana i nā malihini kipa. ʻo kahi laʻana, inā kipa ka malihini i kāu pūnaewele a laila kūʻai i kahi huahana, hiki iā ʻoe ke hana i kahi anaina e pili ana i kēlā kanaka. A laila e hōʻike ʻo AdWords i kēlā mau hoʻolaha i kēlā kanaka ma ka Pūnaewele Hōʻike Google holoʻokoʻa. No nā hopena maikaʻi loa, segment your website visitors first by comparing their demographics. Ke hana ʻoe i kēlā, you’ll be able to target your remarketing efforts to the specific types of visitors.

Ka noiʻi huaʻōlelo

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. To create content that will attract customers, you should research terms related to your niche and plug them into Google. Track how many searches are made for these terms per month, and how many times people click on the ads for these terms. A laila, create content around those popular searches. ʻO kēia ala, you will not only create quality content for your customers, but you’ll also have a better chance of being ranked higher.

ʻO ke ala maikaʻi loa e hoʻomaka ai i kāu noiʻi huaʻōlelo ʻo ka hana ʻana i kahi kanaka kūʻai, a i ʻole mea kūʻai kūpono. E hana i kahi kanaka kūʻai aku ma ka ʻike ʻana i nā ʻano, nā manaʻo, a me nā hana kūʻai o kāu mea kūʻai maikaʻi. Ma muli o kēia ʻike, hiki iā ʻoe ke hōʻemi i ka papa inoa o nā huaʻōlelo hiki. Ke loaʻa iā ʻoe kahi kanaka kūʻai, hiki iā ʻoe ke hoʻohana i kahi mea hana noiʻi huaʻōlelo e ʻimi i nā huaʻōlelo pili loa. A laila, e ʻike ʻoe i nā mea i loaʻa i ke kūlana kiʻekiʻe loa.

E like me ka mea i ʻōlelo ʻia ma luna, ʻo ka manaʻo o ka noiʻi huaʻōlelo AdWords ma ka manaʻo. Ke huli nei ʻo Google i nā mea hoʻohana e ʻimi ikaika nei i kahi hoʻonā. ʻAʻole ʻike ka poʻe e ʻimi nei i kahi hui hōʻailona ma Lākana i kāu hoʻolaha, ʻoiai ʻo ka poʻe e mākaʻikaʻi ana i kahi makasina fashion e ʻimi nei no ka hoʻonaʻauao. Me ka hoʻohana ʻana i nā huaʻōlelo hoʻohālikelike, e loaʻa iā ʻoe nā mea kūʻai aku e ʻimi maoli nei i kāu mea e hāʻawi nei. Hiki i kēia poʻe huli ke kaomi i kāu hoʻolaha inā hiki iā lākou ke ʻike me ia.

Hiki iā ʻoe ke hoʻohana i ka huaʻōlelo hoʻolālā e ʻike i nā huaʻōlelo i loaʻa ka nui o ka hulina, a ehia mau manawa i huli ʻia ai kekahi huaʻōlelo no kēlā me kēia mahina. Ma waho aʻe o ka helu huli mahina, hiki iā ʻoe ke nānā i nā ʻano i ka manawa maoli, me ka ʻikepili Google Trends a me kāu helu helu kūloko. Me keia, hiki iā ʻoe ke hoʻoholo inā loaʻa i kahi huaʻōlelo ka nui o ka huli ʻana a inā paha ia e hele a piʻi paha. Ke pau kāu noiʻi huaʻōlelo, e loaʻa iā ʻoe kahi papa inoa o nā huaʻōlelo kūpono e huli ai no kāu hoʻolaha.

Inā he ʻoihana ʻoe, ua hoʻohana paha ʻoe i ka Google's Adwords platform e hoʻolaha i kāu ʻoihana. Nui nā ala e hoʻolālā ai i kāu moʻokāki e hōʻoia i ka loaʻa ʻana o ka bang no kāu kālā. Ma keia 'atikala, e uhi mākou i nā kumu kumu o ke koho ʻana i nā huaʻōlelo kālepa, ka huli ʻana i kāu poʻe e hoʻohana ana i ka hoʻohālikelike ʻōlelo, a me ka huli ʻana i nā hoʻololi. Ua manaʻo ʻia kēia ʻatikala e hāʻawi iā ʻoe i ka ʻike e pono ai e hoʻonui i ka pono o kāu mau hoʻolaha hoʻolaha ma ke kahua o Google.

Hoʻolaha ma ka Google's Adwords platform

Nui nā kumu e waiwai ai ka hoʻolaha ʻana ma ke kahua ʻo Google's Adwords. Ka mua, e uku ʻia ʻoe ke kaomi ʻana o kekahi i kāu hoʻolaha. Ka lua, ʻae kēia ʻano hoʻolaha iā ʻoe e nānā i nā hopena o kāu hoʻolaha hoʻolaha. ʻO kēlā ala, hiki iā ʻoe ke hoʻoholo i ka ʻike e pili ana i ka nui o ke kālā āu e hoʻolilo nei ma ka hoʻolaha. Akā ʻaʻole ʻo Google Adwords wale nō ke ala e hoʻolaha ai ma Google. No ka hōʻoia ʻana he hana ia no kāu ʻoihana, pono ʻoe e hoʻomaopopo i ka hana ʻana o kēia kahua hoʻolaha.

Hana ʻo AdWords me ka Pūnaewele Hōʻike Google, e hoʻohana ana i ka pūnaewele Google o nā pūnaewele ʻaoʻao ʻekolu. Hiki ke ʻike ʻia kāu hoʻolaha ma luna o kāu ʻaoʻao pūnaewele, i ka ʻaoʻao ʻaoʻao, ma mua o nā wikiō YouTube, a i ʻole ma kahi ʻē aʻe. Hiki i ka paepae ke kau i nā hoʻolaha ma nā polokalamu kelepona a me Gmail. Pono ʻoe e hoʻopaʻa inoa i kāu mau hōʻailona ma mua o kou hoʻomaka ʻana i ka hoʻolaha ma Google. ʻO ke ʻano kēia e uku ʻoe i ka liʻiliʻi no kēlā me kēia kaomi a loaʻa nā wahi hoʻolaha maikaʻi.

He maʻalahi ka hoʻohana ʻana i ka hoʻolaha ʻana ma ka Google's Adwords platform. Nui nā ala e hoʻonui ai i kāu kālā, me ka hoʻonui ʻana i kāu hoʻolilo ke ʻike ʻia nā hopena. E hoʻonui i kou holomua, e noʻonoʻo e hoʻolimalima i kahi ʻōlelo aʻoaʻo a Google Certified e kōkua iā ʻoe. ʻAʻohe kumu e hoʻāʻo ʻole ai ʻoe, ʻoiai he ala kūʻai kūpono ia e hoʻolaha i nā hoʻolaha i manaʻo nui ʻia. A hoʻomanaʻo, inā loaʻa iā ʻoe nā hopena, hiki iā ʻoe ke hoʻonui i kāu kālā i ka wā e hiki mai ana.

ʻO ka hoʻolaha ma ka Google's Adwords platform kahi ala ikaika loa e hiki ai i nā mea kūʻai aku ma ka honua holoʻokoʻa. ʻO kāna ʻōnaehana he mea kūʻai maoli, a kau ʻoe i nā huaʻōlelo a me nā ʻōlelo kikoʻī. Ke koho ʻoe i kāu mau huaʻōlelo a loaʻa kahi helu maikaʻi, e hōʻike ʻia kāu hoʻolaha i mua o nā hualoaʻa. A ʻo ka hapa maikaʻi loa, ʻaʻole nui ke kumu kūʻai, a hiki iā ʻoe ke hoʻomaka i kahi hoʻolaha i kēia lā!

E kūʻai i nā huaʻōlelo i hoʻopaʻa inoa ʻia

A hiki i kēia manawa, ʻAʻole hiki iā ʻoe ke koho i nā huaʻōlelo hōʻailona o ka mea hoʻokūkū ma Google Adwords. Ua hoʻololi kēlā 2004, i ka wā i hoʻolauna mai ai ʻo Google i nā huaʻōlelo hoʻokūkū. ʻO ka hoʻoholo e pili ana iā Google, nona kahi kulekele e ʻae ana i nā mea hoʻokūkū e hoʻohana i kā lākou mau hōʻailona ma ke kope hoʻolaha, ua hoʻoikaika i nā hoʻokūkū ʻoihana he nui e hoʻohana i kā lākou inoa inoa ponoʻī i nā hoʻolaha. I kēia manawa, akā naʻe, ke hoʻohuli ʻia nei kēia kulekele.

Ma mua o kou kūʻai ʻana ma kahi huaʻōlelo kālepa, e hōʻoia iā ʻoe ka ʻae e hoʻohana. Loaʻa iā Google nā ​​kulekele hoʻolaha hulina maʻalahi e pili ana i nā hōʻailona. I ke koho ʻana i ka hōʻailona o ka mea hoʻokūkū, pale i ka hoʻokomo ʻana i ka inoa o ka mea hoʻokūkū ma ke kope hoʻolaha. ʻO ka hana ʻana pēlā e alakaʻi i nā helu maikaʻi haʻahaʻa. Me ka nānā ʻole i ke kumu, he hana maikaʻi ka loaʻa ʻana o kahi kūlana mana ma nā hopena hulina.

ʻO ke kumu nui ʻaʻole e koho i kahi huaʻōlelo i hoʻopaʻa inoa ʻia he mea paʻakikī paha ke hoʻokaʻawale ma waena o nā hopena hulina organik a me nā hoʻolaha uku.. Eia naʻe, inā hoʻopaʻa inoa ʻia kāu hōʻailona me Google, hiki ke hoʻohana ʻia ma nā pūnaewele ʻike. ʻO nā ʻaoʻao loiloi kahi laʻana o kēia. Hoʻohana pū nā ʻoihana nui i kā lākou mau hōʻailona ma kā lākou kope hoʻolaha, a aia lākou i loko o ko lākou kuleana e hana pēlā. Makemake kēia mau ʻoihana e noho ma luna o nā hopena hulina no kā lākou huahana a me nā lawelawe.

He waiwai nā hōʻailona. Makemake paha ʻoe e noʻonoʻo e hoʻohana iā lākou i kāu kikokikona hoʻolaha e hoʻolaha i kāu huahana. ʻOiai paʻakikī paha lākou e hoʻohana i nā hoʻolaha, hiki nō lākou i kekahi mau manawa. Pono e hoʻohana ʻia nā huaʻōlelo i mālama ʻia no ka ʻike, e like me ka blog. Pono e loaʻa iā ʻoe kahi ʻaoʻao pae i loaʻa nā huaʻōlelo i hoʻopaʻa inoa ʻia a pono e hoʻomaopopo i ke ʻano o kāu manaʻo pāʻoihana. Inā kūʻai aku ʻoe i nā ʻāpana, pono ʻoe e haʻi maopopo i kēia a hōʻike i ke kumukūʻai a i ʻole kahi loulou no ke kūʻai ʻana i ka mea.

Inā hoʻohana kāu mau mea hoʻokūkū i kahi inoa inoa inoa, pono ʻoe e hāʻawi i kēlā mau huaʻōlelo ma Adwords. A i ʻole, hiki iā ʻoe ke kū i ka helu haʻahaʻa haʻahaʻa a me ke kumukūʻai no kēlā me kēia kaomi. Eia kekahi, ʻAʻole ʻike paha kāu mau mea hoʻokūkū i kou inoa inoa a ʻaʻole ʻoe e ʻike i kāu ʻōlelo ʻana iā lākou.. Iloko o ka manawa nō, ke koho nei ka hoʻokūkū ma nā ʻōlelo like. Hiki iā ʻoe ke hoʻāʻo e hoʻohana i kou inoa inoa ponoʻī ma ke ʻano he huaʻōlelo kālepa.

Hoʻokaʻawale ʻia ka poʻe me ka hoʻohālikelike ʻōlelo

ʻOiai e manaʻo paha ʻoe ʻo ka pāʻani ākea wale ke ala e huli ai i kāu mea kūʻai aku, Hāʻawi ka hoʻohālikelike ʻōlelo iā ʻoe i ka mana hou aku. Me ka hoʻolike huaʻōlelo, ʻo kāu mau hoʻolaha wale nō e hōʻike ʻia i ka wā e paʻi ai kekahi i ka ʻōlelo, me nā ʻano like ʻole a me nā huaʻōlelo ʻē aʻe ma mua a ma hope paha o kāu huaʻōlelo. ʻo kahi laʻana, hiki iā ʻoe ke kuhikuhi i nā lawelawe ʻoki mauʻu ma ka wahi a ʻike i kahi papa inoa o nā lawelawe kūloko a me kā lākou uku kau. Ke hoʻohana nei i ka hoʻohālikelike ʻōlelo, akā naʻe, ʻoi aku ka pipiʻi ma mua o ka pāʻani ākea, no laila pono e noʻonoʻo i nā koho ʻē aʻe.

Hiki ke hoʻonui i ka CTR a me ka hoʻololi ʻana i ka hoʻohana ʻana i ka hoʻohālikelike ʻōlelo, a hiki ke hōʻemi i nā lilo hoʻolaha hoʻolaha. ʻO ka ʻaoʻao haʻahaʻa i ka hoʻohālikelike ʻōlelo ʻo ia ka palena o kāu hoʻolaha hoʻolaha i nā hulina i loaʻa kāu huaʻōlelo pololei, hiki ke kaupalena i kou hiki. Inā ʻoe e hoʻāʻo nei i nā manaʻo hou, akā naʻe, ʻO ka pāʻani ākea paha ke koho maikaʻi loa. Hāʻawi kēia hoʻonohonoho iā ʻoe e hoʻāʻo i nā hoʻolaha hou a ʻike i ka hana. Ke pili i ka hana hoʻolaha, makemake ʻoe e hōʻoia ʻoe e ʻimi nei i ka lehulehu kūpono me nā huaʻōlelo kūpono.

Inā hoʻolaha ʻoe i kahi huahana a i ʻole lawelawe i kaulana ma ka laulā, ʻO ka hoʻohālikelike ʻōlelo huaʻōlelo he ala maikaʻi loa ia e huli ai i kēia pūʻulu. Hana ka hoʻohālikelike ʻōlelo ma ka hōʻoia ʻana e hōʻike ʻia kāu mau hoʻolaha i nā poʻe i ʻimi i ka huaʻōlelo a i ʻole ka ʻōlelo pololei.. ʻO ke kī ʻo ka hōʻoia ʻana i ka ʻōlelo āu e hoʻohana ai ma ke ʻano pololei i ʻike ʻia ma nā hopena hulina kiʻekiʻe. ʻO kēia ala, e pale aku ʻoe i ka hoʻopau ʻana i kāu kālā hoʻolaha ma nā kaʻa pili ʻole.

Hiki i nā huaʻōlelo ke kōkua iā ʻoe e kālailai i nā hulina mea kūʻai aku e hoʻoholo i ke ʻano o nā huaʻōlelo a lākou e ʻimi nei. He mea kōkua nui inā ʻoe e ʻimi nei i nā mea kūʻai aku. ʻO ka hoʻohana ʻana i ka hoʻokūkū huaʻōlelo ma Adwords e hōʻemi i kāu poʻe i manaʻo ʻia a hoʻomaikaʻi i ka hana o kāu hoʻolaha hoʻolaha. A, ke hoʻohana pono ʻoe, e ʻike ʻoe i kahi hoʻihoʻi kiʻekiʻe ma ka hoʻolaha hoʻolaha. Ke aʻo ʻoe i kēia mau ʻano, hiki iā ʻoe ke hoʻokō i kāu mau pahuhopu me ka ʻoi aku ka pololei ma mua o ka wā ma mua.

ʻO kahi ala ʻē aʻe e huli ai i nā kānaka ʻo ka hana ʻana i nā papa inoa pili. Hiki i kēia mau papa inoa ke hoʻokomo i nā malihini kipa a i ʻole ka poʻe i hana i nā hana kikoʻī ma kāu pūnaewele. Me nā papa inoa pili, hiki iā ʻoe ke kuhikuhi i nā mea hoʻohana kikoʻī e pili ana i kā lākou makemake. A, inā loaʻa iā ʻoe kahi huahana i kūʻai ʻia e nā kānaka, hiki iā ʻoe ke hoʻohana i kēlā mea e hoʻopaʻa iā lākou me nā hoʻolaha. ʻO ka manawa aʻe e hana ai ʻoe i mea hou, e hoʻohana i kahi papa inoa pili maʻamau.

E hahai i nā hoʻololi ʻana me ka hoʻohālikelike ʻōlelo

Inā ʻoe e ʻimi nei e hoʻomaikaʻi i kāu hoʻolaha hoʻolaha ʻenehana hulina, E noʻonoʻo paha ʻoe e hoʻohana i ka mea hoʻololi hoʻohālikelike ma kahi o ka pāʻani ākea. Ua hoʻohana ʻia kēia mau mea hoʻololi i ka ʻimi uku mai ka hoʻomaka ʻana o ke kahawai, a ʻae lākou iā ʻoe e ʻoi aku ka pololei i ka hōʻike ʻana i kāu mau hoʻolaha. ʻOiai he manaʻo maikaʻi paha kēia, nui nā mea hoʻolaha e hopohopo nei no ka hoʻopau ʻana i kā lākou hoʻolaha hoʻolaha inā ʻaʻole lākou e hoʻololi i kā lākou huaʻōlelo pāʻani ākea. Kahi mea hou aʻe, hiki i ka huaʻōlelo hoʻohālikelike huaʻōlelo ke hoʻomaka i kāu hoʻolaha no nā ʻimi hoʻomalu ʻole, hoʻohaʻahaʻa i ka pili o kāu hoʻolaha.

ʻO ke ala ʻē aʻe e hoʻonui ai i kāu mau huaʻōlelo huaʻōlelo e hoʻohui “+” i na huaolelo pakahi. E haʻi kēia iā Google e hoʻohana ʻia ka huaʻōlelo āu e makemake ai i ka huli ʻana. ʻo kahi laʻana, ina e imi kekahi “kukui pākaukau ʻalani,” E hōʻike wale ʻia kāu hoʻolaha inā hoʻokomo ke kanaka i ka huaʻōlelo pololei. He kūpono kēia ʻano no ka poʻe e ʻimi nei “kukui pākaukau ʻalani,” no ka mea, e hōʻike ʻia i ka poʻe e paʻi i ka huaʻōlelo pololei, ma mua o ka maʻamau.