Nui nā ala e hana ai i nā hoʻolaha maikaʻi loa ma Adwords. Hiki iā ʻoe ke kope a paʻi i nā hoʻolaha ʻē aʻe mai kāu mau mea hoʻokūkū, a i ʻole hiki iā ʻoe ke hoʻohana i nā ala ʻelua. Hiki iā ʻoe ke kope a paʻi e hoʻāʻo i nā hoʻolaha ʻelua a hoʻololi iā lākou e like me ka mea e pono ai. E nānā i nā koho ʻelua e hoʻohālikelike a hoʻohālikelike i ka hoʻohālikelike ʻana o kāu mau hoʻolaha me ko lākou mau hoa. Hiki iā ʻoe ke hoʻololi i ke kope a me ke poʻo. Ma hope o nā mea āpau, ʻo ia ke ʻano o ke kope kope. Eia kekahi mau ʻōlelo kōkua no ka hana ʻana i ka hoʻolaha kūpono:

Ka noiʻi huaʻōlelo

ʻOiai he mea maʻalahi paha ka noiʻi huaʻōlelo, ʻaʻole ʻo ka hoʻoholo ʻana i nā huaʻōlelo maikaʻi loa no AdWords. Pono ia i kahi hana a me ka manawa, akā he mea koʻikoʻi ka noiʻi huaʻōlelo maikaʻi i ka kūleʻa o kāu hoʻolaha. Me ka ʻole o ka noiʻi huaʻōlelo kūpono, hiki iā ʻoe ke hoʻopau i kahi hoʻolaha i hāʻule ʻole a hala ʻole paha i ke kūʻai. Eia kekahi mau ʻōlelo aʻoaʻo no ka hana ʻana i ka noiʻi huaʻōlelo kūpono. (A mai poina e nānā i nā ʻano huaʻōlelo a me ka hoʻokūkū!). *He CPC haʻahaʻa loa ka huaʻōlelo hoʻohālikelike pololei, me ka awelika huli ana o 2.7% ma nā ʻoihana a pau.

Ke hana nei i ka noiʻi huaʻōlelo, pono e hoʻomanaʻo i ka nui o ka huli ʻana i kēlā me kēia mahina o kekahi huaʻōlelo. Inā kiʻekiʻe i ke kauwela, e hoʻopaʻa i ia manawa. Hiki iā ʻoe ke hoʻohana i ka huaʻōlelo hoʻolālā e ʻimi i nā huaʻōlelo pili a me ka nui o ka huli ʻana ma muli o kāu mau kaohi. Ke hoʻohana nei i kēia mea hana, hiki iā ʻoe ke mākaʻikaʻi i nā haneli o nā huaʻōlelo. A laila, koho i ka hui maikaʻi loa a hoʻomaka e hoʻolaha i kāu huahana a lawelawe paha. E kōkua kēia iā ʻoe e hoʻokō i kahi helu hoʻololi kiʻekiʻe.

Maikaʻi nā huaʻōlelo huelo lōʻihi no nā pou moʻomanaʻo a pono e kiʻi i ka huakaʻi i kēlā me kēia mahina. E kūkākūkā mākou i kēia mau mea ma kahi ʻatikala aʻe. ʻO ka hoʻohana ʻana iā Google Trends kahi ala maikaʻi loa e nānā i ka nui o ka huli ʻana o kāu mau huaʻōlelo a hoʻoholo inā e hoʻihoʻi maikaʻi ana lākou i ka hoʻopukapuka kālā.. Inā ʻaʻole i hāʻawi mai kāu noiʻi huaʻōlelo i nā hopena maikaʻi, mai hopohopo! ʻO ka Conductor's Keyword Research Platform ke kī i ka wehe ʻana i ka hiki ʻole o ka noiʻi SEO. Hoʻopili kā mākou kahua i ka ʻikepili huaʻōlelo a ʻike i nā huaʻōlelo pili i ka ʻoihana e hoʻonui i ka ʻike kamepiula o kāu brand.

ʻO ka hana ʻana i ka noiʻi huaʻōlelo he hana koʻikoʻi ia i ka workflow marketing search organic. Hāʻawi ia iā ʻoe e hoʻomaopopo i kāu mea e ʻike ai a hoʻonohonoho mua i kāu hoʻolālā e pili ana i ka mea a lākou e ʻimi nei. He mea nui hoʻi e noʻonoʻo i ka hoʻokūkū ma ka ʻoihana. Ke loaʻa iā ʻoe kahi manaʻo maopopo o kāu poʻe i manaʻo ʻia, hiki iā ʻoe ke hoʻomaka i ka hana ʻana i nā ʻike no kēlā mau huaʻōlelo. ʻOiai ua mākaukau paha kekahi poʻe e kūʻai i kāu huahana a lawelawe paha, e kaomi wale ana kekahi.

Bidding 'akomi vs bidding manual

Nui nā pōmaikaʻi o ka hāʻawi lima lima ma Adwords. Hāʻawi ka bidding manual iā ʻoe i ka mana maikaʻi ma luna o ka hoʻolaha hoʻolaha a hiki iā ʻoe ke hoʻonohonoho i ka CPC kiʻekiʻe no kēlā me kēia huaʻōlelo. Hāʻawi pū ʻia ka bidding manual iā ʻoe e hoʻokaʻawale i kāu kālā e like me ia. 'A'ole like me ke koho 'akomi, ʻO ka hāʻawi lima lima e pono ai ka manawa hou aku, hoomanawanui, a me ka ʻike paʻa o ka PPC. Eia naʻe, ʻO ka bidding manual kahi koho lōʻihi maikaʻi loa no nā moʻokāki ʻoihana.

No ka poʻe hoʻomaka, Hiki ke koho maikaʻi ʻia ka bidding manual. Hiki iā ia ke kōkua iā ʻoe e hoʻoikaika i kāu mau noi, a maikaʻi inā he hou ʻoe i Adwords. Eia naʻe, hoʻokō ʻia ka manawa e hoʻokō ai i ka bidding automated, a inā makemake ʻoe e hoʻololi koke, ʻO ka bidding manual ke ala e hele ai. Hiki iā ʻoe ke hoʻonohonoho i kahi kelepona 1-a-1 me kahi luna moʻokāki e kōkua iā ʻoe e hoʻoholo i ka hoʻolālā i kūpono iā ʻoe.

Loaʻa nā hemahema i ka bidding manual. ʻAʻole noʻonoʻo ke koho ʻokoʻa i nā hōʻailona pōʻaiapili, e like me ke anā a i ʻole nā ​​hanana hou, hiki ke hoʻopili i ke kumukūʻai. Eia kekahi, ʻO ka bidding manual e hoʻopau i ke kālā, ʻoi aku ka haʻahaʻa o nā CPC. Eia hou, ʻAʻole hiki i kēlā me kēia hoʻolaha a i ʻole moʻokāki ke pōmaikaʻi mai ke koho akamai. ʻO ka pilikia nui, ʻo ia kekahi mau hoʻolaha maʻamau a ʻaʻole lawa ka ʻikepili mōʻaukala e pono ai.

Hiki iā ʻoe ke hana i nā hoʻololi i hoʻokahi huaʻōlelo huaʻōlelo i ka manawa. He manawa lōʻihi paha kēia kaʻina hana, akā hāʻawi ia iā ʻoe i ka mana hou aku ma luna o kāu mau hoʻolaha. Hiki ke kōkua ʻia ke koho lima no nā poʻe hou i ka PPC, akā hiki ke hoʻopau i ka manawa mai nā hana ʻē aʻe. Pono ʻoe e nānā lima i kāu mau huaʻōlelo e hoʻololi a hoʻopaʻa i kā lākou hana. Loaʻa nā pōmaikaʻi a me nā pōʻino i ka bidding manual a me ka bidding automated.

Nā SKAG

He ala kaulana nā SKAG ma Adwords e hana a holo i kahi hoʻolaha. Hoʻololi ʻoe i nā hui hoʻolaha no ka loaʻa ʻana o nā huaʻōlelo hou aʻe, a laila hana i nā hoʻolaha kūikawā no kēlā me kēia hui. Inā kaulana kāu mau huaʻōlelo, hana i ʻelua hoʻolaha no ka hui hoʻolaha, hoʻokahi no kēlā me kēia huaʻōlelo, a hoʻokahi no ka hoʻokūkū nui loa. He lohi kēia kaʻina hana, akā, e uku ia i ka wā lōʻihi. Eia kekahi mau ala e hoʻohana ai i nā SKAG i kāu hoʻolaha Adwords.

ʻO kekahi o nā pōmaikaʻi o SKAG ʻo ia ka mea e ʻae iā ʻoe e hoʻololi i kāu mau hoʻolaha i kāu mau huaʻōlelo. Kōkua kēia iā ʻoe e loaʻa ka CTR kiʻekiʻe, ʻo ia ka mea e hoʻomaikaʻi ai i kāu helu maikaʻi. E hoʻomanaʻo e hilinaʻi nui kāu helu maikaʻi i ka CTR, no laila e hoʻopili ʻia kāu mau hoʻolaha i kāu huaʻōlelo e kōkua iā ʻoe e loaʻa ka helu maikaʻi maikaʻi. Hoʻokahi mea e hoʻomanaʻo ai i ka hoʻoponopono ʻana i nā SKAG ʻo ia ka hana ʻokoʻa o nā ʻano huaʻōlelo like ʻole, no laila he mea nui e hoʻokolohua me lākou a aʻo i nā mea hana maikaʻi loa.

ʻO kekahi o nā hemahema o ka hoʻohana ʻana i nā SKAG ʻo ia ka hiki ke lilo i mea ʻeha e hoʻonohonoho a mālama. ʻO ka hapa nui o nā moʻokāki AdWords he mau haneli mau huaʻōlelo, a pono kēlā me kēia i nā hoʻonohonoho hoʻolaha ʻokoʻa. He mea paʻakikī kēia i ka holo ʻana i nā hoʻokolohua hilinaʻi a hana i nā hoʻololi. Eia naʻe, ʻO kahi pōmaikaʻi o SKAG, ʻo ia ka mea e ʻae iā ʻoe e hahai i hoʻokahi ʻano i ka manawa. Inā he mea hou ʻoe i Adwords, hiki iā ʻoe ke hoʻāʻo mua i kēia ʻano hana a ʻike inā kūpono ia i kāu mau pono.

ʻO ka hoʻohana ʻana i nā SKAG kahi ala maikaʻi e hoʻokaʻawale i nā hoʻolaha ma Adwords. Hiki iā ʻoe ke kuhikuhi i ka zoekwoorden e pili ana i kāu huahana. Me ka hoʻohana ʻana i nā SKAG, hiki iā ʻoe ke hoʻomaikaʻi i kāu moʻokāki AdWords a hoʻomaikaʻi i ka hana. No laila, no ke aha i mea nui ai nā SKAG? He maʻalahi ka pane: makemake ʻoe e kuhikuhi i ka lehulehu kūpono, a ʻo kahi ala ʻoi aku ka maikaʻi e hana ai i kēia, ʻo ia ka hōʻoia ʻana i kāu mau hui hoʻolaha i kuhikuhi pono ʻia.

Pāʻani huaʻōlelo

ʻOiai ʻo ka pāʻani ākea kahi ala maikaʻi loa e ʻimi ai i kahi ākea o nā mea kūʻai aku, Hiki ke koho maikaʻi ka hoʻohālikelike ʻōlelo no nā ʻoihana kūloko. E hōʻike ana ka pāʻani huaʻōlelo i nā hoʻolaha e pili ana i ke ʻano pololei o nā huaʻōlelo āu e hoʻokomo ai, inā he mau huaʻōlelo ma mua a ma hope paha o ka ʻōlelo. Hoʻohui pū ʻia nā ʻano like ʻole o ka huaʻōlelo. ʻo kahi laʻana, inā paʻi kekahi “lawelawe ʻoki mauʻu” i loko o Google, e ʻike lākou i nā hoʻolaha no nā lawelawe ʻoki mauʻu kūloko, me ka uku, hola, a me nā mea kūikawā kau.

Inā ʻike ʻoe i ke ʻano o ka huaʻōlelo e hoʻohana nei kāu poʻe hālāwai, Hāʻawi ka hoʻokūkū huaʻōlelo iā ʻoe i ka huakaʻi i manaʻo nui ʻia. Me kēia ʻano pāʻani, hiki iā ʻoe ke hoʻouka i kahi papa inoa o nā huaʻōlelo i hoʻokahi faila. Hiki iā ʻoe ke hoʻohana i kahi hāmeʻa wrapper huaʻōlelo e hoʻopuni i kāu mau huaʻōlelo me nā kaha ʻōlelo. Huli ma ka Pūnaewele no “adwords hua'ōlelo wrapper” a e ʻike ʻoe i nā koho he nui. ʻO nā mea hoʻoponopono AdWords kekahi koho maikaʻi loa no ka hoʻokūkū ʻōlelo. Hiki iā ʻoe ke hana i kolamu no nā huaʻōlelo a hoʻokahi no ke ʻano pāʻani.

Hiki ke hoʻohana ʻia kekahi mea hoʻololi pāʻani ākea e kāpae i kekahi mau huaʻōlelo i loko o kahi māmalaʻōlelo. Inā ua noʻonoʻo paha ʻoe no ke aha i hōʻike ʻole ʻia ai kāu mau hoʻolaha no nā hulina i loaʻa ka huaʻōlelo pololei, a laila ʻo kēia ke ʻano o ka pāʻani āu e ʻimi nei. Inā ʻaʻole ʻike ʻia kāu mau hoʻolaha ma nā hulina me kēia mau huaʻōlelo, ʻoi aku ka maikaʻi o ka loaʻa ʻana o nā kaomi āu e makemake ai. ʻOi aku ka maikaʻi o nā pāʻani ākea, akā hiki ke paʻakikī ke hoʻohana.

ʻOiai ʻoi aku ka pololei o ka koho hoʻohālikelike pololei ma AdWords ma mua o ka hoʻohālikelike ʻōlelo, Loaʻa iā ia ka pono o ka ʻae ʻana i nā kikokikona hou e hele pū me ka huaʻōlelo. Eia kekahi, no ka mea, ʻoi aku ka pono o ka hoʻonohonoho huaʻōlelo kikoʻī, ʻoi aku ka maikaʻi o ka hoʻohana ʻana no ka huli ʻana i ka huelo lōʻihi. Inā maopopo ʻole ʻoe i ke ʻano o ka hoʻohālikelike ʻōlelo i kūpono iā ʻoe, koho i kahi hoʻokolohua manuahi me Optmyzr a i ʻole nā ​​mea hana like ʻole.

Hoʻopiʻi hou

Hiki ke hoʻohana ʻia ka retargeting me Adwords no nā hoʻolaha hoʻolaha hou. Inā loaʻa iā ʻoe kahi moʻokāki Adwords, hiki iā ʻoe ke hana i hoʻokahi ma ke koho ʻana i ka “Kakau hou” koho. Hiki iā ia ke hōʻike i nā hoʻolaha Dynamic no kāu huahana ma nā pūnaewele a me nā paepae ʻē aʻe, inā loaʻa iā ʻoe kahi moʻokāki Adwords pili. No ka hoʻohana pono ʻana i ka retargeting, e hoʻokaʻawale i kāu poʻe kipa pūnaewele e ʻike i nā hoʻolaha kūpono loa.

He mea pono loa ka retargeting no nā ʻoihana ecommerce. ʻOiai ʻaʻole ia e hana no nā lawelawe paipu, ʻoi aku ka nui o ia mau ʻoihana e hoʻohuli i nā mea kūʻai aku inā loaʻa iā lākou kahi pōʻai kūʻai lōʻihi. Ma ka hoʻohana ʻana i ka hoʻolaha hou a me ka leka uila, hiki iā ʻoe ke hoʻopili aku i nā mea kūʻai aku i ʻike mua i kāu huahana akā ʻaʻole i kūʻai. ʻO kēia ala, hiki iā ʻoe ke lanakila i ko lākou manaʻo a kōkua iā lākou e kūʻai i kāu huahana.

Ua pāpā ke kulekele Google i ka hōʻiliʻili ʻana i nā ʻike pilikino a ʻike ʻia mai nā malihini kipa, me nā helu leka uila a me nā helu kelepona. ʻAʻole ʻike ʻia nā code retargeting ma kāu pūnaewele e ka poʻe malihini kipa a kamaʻilio wale me kā lākou mau polokalamu kele pūnaewele. Loaʻa i kēlā me kēia mea hoʻohana pūnaewele ke koho e ʻae a hoʻopau paha i nā kuki. Hiki ke loaʻa nā hopena maikaʻi ʻole i ka hoʻopau ʻana i nā kuki no nā ʻike pilikino pilikino. ʻO kahi ʻē aʻe, hiki iā ʻoe ke hoʻokuʻu i kēia ʻanuʻu a hoʻohana i ka hōʻailona Google Analytics ma kāu pūnaewele.

ʻO Retargeting me Adwords kahi hoʻolālā maikaʻi loa no ka hoʻolaha ʻana i kāu huahana a lawelawe paha. Hana maikaʻi ʻo ia ma nā ala like ʻole a koi i ka hoʻohana ʻana i nā kuki polokalamu kele pūnaewele. Ma ka ʻohi ʻana a me ka mālama ʻana i nā kuki, hiki iā ʻoe ke hahai i kāu huakaʻi pūnaewele a hoʻoholo i kāu mau pahuhopu hoʻololi. He mea pono loa ka retargeting no nā pūnaewele e-commerce, no ka mea, kōkua ia i kāu hōʻailona e noho i mua o nā malihini kipa a hana hou iā lākou i nā kūʻai. Eia kekahi, hiki iā ia ke hana pū me nā ala kūʻai kikohoʻe ʻē aʻe.

ʻO ka Google AdWords platform kahi mea hoʻolaha pūnaewele e hana like me kahi hale kūʻai. Kōkua ia iā ʻoe e kau i kāu hoʻolaha i mua o ka lehulehu kūpono i ka manawa kūpono. Akā, pehea ʻoe e hoʻohana nui ai? Eia kekahi mau ʻōlelo aʻoaʻo. Hiki iā ʻoe ke hoʻomaka manuahi i kēia lā. Inā he mea hou ʻoe i AdWords, hiki iā ʻoe ke nānā i kā mākou kaiaulu slack manuahi no nā mākeke SaaS, Lahui.

ʻO AdWords kahi kahua hoʻolaha pūnaewele i hoʻomohala ʻia e Google

Ua ʻike mua ʻia ʻo Google Ads, Hāʻawi ka Google AdWords platform i nā mea hoʻolaha e hana a kau i nā hoʻolaha ma nā pūnaewele. Hōʻike ʻia kēia mau hoʻolaha me nā hopena hulina pili. Hiki i nā mea hoʻolaha ke hoʻonohonoho i ke kumukūʻai no nā hoʻolaha a kūʻai aku e like me ia. A laila kau ʻo Google i ka hoʻolaha ma luna o ka ʻaoʻao hualoaʻa ke ʻimi kekahi i kahi huaʻōlelo kikoʻī. Hiki ke hoʻokō ʻia nā hoʻolaha ma ka ʻāina, ʻāina, a ma ka honua.

Ua hoʻolaha ʻia ʻo AdWords e Google ma 2000. I nā lā mua, Ua uku nā mea hoʻolaha iā Google i kēlā me kēia mahina e mālama i kā lākou hoʻolaha. Ma hope o kekahi manawa, hiki iā lākou ke hoʻokele i ka hoʻolaha ma o lākou iho. Eia naʻe, ua hoʻololi ka hui i kēia lawelawe a ua hoʻokomo i kahi portal lawelawe pilikino pūnaewele. Ua hoʻokumu pū ʻo Google i kahi papahana hoʻonaʻauao ʻoihana a me kahi portal lawelawe ponoʻī. In 2005, ua hoʻolauna ʻo ia i ka lawelawe hoʻokele hoʻokele hoʻolaha Jumpstart a me kahi papahana GAP no nā ʻoihana hoʻolaha.

Aia nā ʻano hoʻolaha like ʻole, me ka kikokikona, kiʻi, a me ka wikiō. No kēlā me kēia, Hoʻoholo ʻo Google i ke kumuhana o kahi ʻaoʻao a laila hōʻike i nā hoʻolaha e pili ana i ka ʻike. Hiki i nā mea hoʻopuka ke koho i nā ala a lākou e makemake ai e puka mai nā hoʻolaha Google. Loaʻa iā Google nā ​​ʻano hoʻolaha like ʻole, me nā hoʻolaha kikokikona paʻa lima, wikiō ma ka ʻaoʻao, a hōʻike i nā hoʻolaha. I Pepeluali 2016, Ua wehe ʻo Google i nā hoʻolaha ʻaoʻao ʻākau mai AdWords. Eia naʻe, ʻAʻole pili kēia i nā papa inoa huahana, Kiʻi ʻIke Google, a me nā ʻano hoʻolaha ʻē aʻe.

ʻO kahi ʻano kaulana o ka hoʻolaha hou ʻana i kapa ʻia ʻo dynamic remarketing. Hoʻopili ia i ka hōʻike ʻana i nā hoʻolaha i nā malihini kipa pūnaewele ma muli o kā lākou ʻano. Hāʻawi kēia i nā mea kūʻai aku e kūkulu i nā papa inoa o ka lehulehu e pili ana i kā lākou poʻe kipa pūnaewele mua a lawelawe i nā hoʻolaha e pili ana i kēia poʻe. Hiki i nā mea hoʻohana Google AdWords ke koho e loaʻa i nā mea hou i nā huahana hou a me nā mea hou ma o ka Remarketing Lists for Search. (RLSA) hiʻona.

ʻOiai ʻo AdWords kahi kahua hoʻolaha pūnaewele i hoʻohana nui ʻia, He ʻōnaehana paʻakikī ia no nā ʻoihana liʻiliʻi. Ua hoʻolilo ʻo Google iā AdWords i ʻōnaehana hoʻolaha lehulehu-biliona. Ma waho aʻe o ka ʻoihana hoʻolaha hoʻolaha ponoʻī kaulana loa, ʻO AdWords hoʻi ke kahua hoʻolaha lawelawe ponoʻī mua i hoʻomohala ʻia e Google. ʻO kona kūleʻa i ka hiki ʻana i nā mea kūʻai aku ua lilo ia i hoʻokahi o nā ʻōnaehana hoʻolaha nui loa o ka honua.

Ua like ia me ka hale kudala

Aia kekahi mau mea e pono ai ʻoe e ʻike ma mua o ka hele ʻana i kahi kūʻai. Ma na kudala, lanakila ka mea koho kiʻekiʻe i ka mea. Inā ʻelua mau mea kūʻai, e koho ka hale kudala ma waena o lākou. E hoʻolaha pū ka mea kūʻai kūʻai i kahi kumukūʻai mālama. ʻO kēia ke kumu kūʻai i hiki ke kūʻai ʻia, a e emi iho ma mua o ka manaʻo o ka mea loiloi. E hāʻawi pū ka hale kūʻai i nā kikoʻī e pili ana i ka mea i kūʻai ʻia ke loaʻa.

Ua like ke kaʻina hana o ka hoʻouna ʻana. E hoʻoili ana ʻoe i ke kuleana o ia mea i ka hale kūʻai. I mea e hoʻouna ai i kāu mea, pono e loaʻa i ka hale kūʻai ke kumukūʻai i hiki iā lākou ke hoʻonohonoho i ke kumu kūʻai hoʻomaka. No ke noi ʻana i kahi loiloi, nui nā hale kūʻai aku i nā palapala hoʻopili pūnaewele. Hiki iā ʻoe ke kipa aku i ka hale kūʻai aku a i ʻole e hoʻokuʻu i ka mea no ka loiloi. I ke kudala ana, inā ʻaʻohe ou manawa e hana kino ʻia ai ka loiloi, hiki i kekahi mau hale kudala ke uku i ka uku hemahema o 5 i 15 pākēneka o ke kumukūʻai o ia mea.

ʻEkolu ʻano o nā kudala. ʻO nā kūʻai ʻōlelo Pelekania ka mea maʻamau i ka nohona o kēia mau lā. Ho'ōho ka poʻe i komo i kā lākou mau kumukūʻai a i ʻole e hoʻouna uila iā lākou. Hoʻopau ke kūʻai ʻana inā ʻaʻole ʻoi aku ka mea kūʻai kiʻekiʻe ma mua o ke kumu kūʻai mua. ʻO ka mea koho lanakila ka mea e lanakila i ka hailona. He 'okoʻa, ʻO kahi kūʻai kūʻai kumu kūʻai mua i hoʻopaʻa ʻia e koi ʻia e hana ʻia i loko o nā envelopes i hoʻopaʻa ʻia a me kahi mea kūʻai hoʻokahi..

Hāʻawi ka hale kūʻai i ka lawelawe piha no nā mea kūʻai aku a me nā mea kūʻai aku. Na ka mea kūʻai aku e lawe i ka mea i ka hale kūʻai, e hoʻoholo ai i ka wā e kūʻai ʻia ai. E kūʻai aku ka hale kūʻai aku i ka mea a mālama i nā manawa nānā lehulehu ma mua o ka lā kūʻai. Ke hiki mai ka la kudala, na ka mea kudala e alakai i ke kudala a kuai aku ia mea. E hōʻiliʻili ka hale kūʻai i ke komisina mai ka mea kūʻai aku a hāʻawi i ke koena i ka mea kūʻai aku. Ke pau ke kudala, e hoʻonohonoho ka hale kūʻai no ka mālama pono ʻana i ka mea, a hiki ke hoʻonohonoho i ka lawe ʻana no ka mea inā makemake ka mea kūʻai aku.

He waiwai no nā ʻoihana

Nui nā pōmaikaʻi i ka hoʻohana ʻana iā Google AdWords no kāu ʻoihana. Hōʻike ka Google's Best Practices Guide i ke ʻano e hiki ai iā ʻoe ke hoʻāʻo lima i kāu mau hoʻolimalima. Inā hiki iā ʻoe ke hoʻokō i kahi ROI maikaʻi i loko o kahi kālā kūpono, Hiki i ka AdWords ke hana maikaʻi loa. Hiki i kahi hoʻolaha waiwai ke hoʻohua i ʻelua kālā ma ka liʻiliʻi no kēlā me kēia kālā āu e hoʻolilo ai. Hiki i nā ʻoihana ke hoʻoikaika i kā lākou hoʻolaha AdWords e hoʻonui i ka nui o ke kūʻai aku a me ka loaʻa kālā.

Me kēia papahana, hiki iā ʻoe ke huli i nā mea kūʻai aku ma muli o ka makahiki, wahi, huaʻōlelo, a hiki i ka manawa o ka lā. pinepine, holo nā ʻoihana i kā lākou hoʻolaha ma waena o ka Pōʻakahi a me ka Pōʻalima mai 8 AM i 5 PM. Inā ʻoe e ʻimi nei e loaʻa i kahi palena kālā kiʻekiʻe, makemake paha ʻoe e koho no ke kūlana waena. Inā loaʻa ka loaʻa kālā o kāu ʻoihana ma hope o ka hoʻolilo wale ʻana $50 he mahina, hiki iā ʻoe ke hoʻololi mau i kāu mau noi e hoʻonui i ka nui o kāu loaʻa kālā.

ʻO ka loaʻa ʻana o ka hapa nui o kāu hoʻolaha Adwords ke kī nui i ka hoʻonui ʻana i ka ROI a me ka hoʻoulu ʻana i nā kaʻa no kāu pūnaewele. Hiki iā ʻoe ke hoʻohana i ka SEO a me ka media social e kōkua iā ʻoe e hoʻokele i kāu pūnaewele a ana i ka loaʻa kālā o kāu hoʻolaha. Ke loaʻa ka waiwai o kāu hoʻolaha Adwords, hiki iā ʻoe ke hoʻonui i kāu kālā no kahi ROI kiʻekiʻe. E hoʻomaka, E hoʻomaka me kahi hoʻolaha Adwords maʻamau a hoʻohui iā ia me SEO a me ka media media. Mahope iho, hiki iā ʻoe ke hoʻonui i kāu kālā hoʻolaha no ka hoʻokomo ʻana i nā kumu hou o ke kaʻa, e like me kāu blog.

Ke kumukūʻai no ke kaomi

Nui nā mea e noʻonoʻo ai i ka wā e hoʻoholo ai i ke kumukūʻai o kahi kaomi ma Google Adwords. ʻo kahi laʻana, ʻoiai ka hapa nui o nā ʻoihana e ʻike i nā CPC kiʻekiʻe, ka awelika malalo $1. Ma ke ʻano he ʻoihana ʻoihana, pono ʻoe e noʻonoʻo i kāu ROI ma mua o ka hoʻoholo ʻana e hoʻolilo kālā ma AdWords. E ʻokoʻa ke kumukūʻai o ka kaomi maʻamau mai ka ʻoihana a i ka ʻoihana. Inā kūʻai ʻoe i ke keʻena niho niho, hiki iā ʻoe ke kau i kāu mau hoʻolaha ma ka pūnaewele hulina Google no nā poʻe maʻi e ʻimi nei i nā lawelawe niho.

Ma waho aʻe o ka helu ʻana i ka CPC maʻamau, pono ʻoe e ana i kāu helu hoʻololi. ʻOiai e hōʻike ana nā ʻike AdWords i ka hoʻolaha hope i kaomi ʻia, E hāʻawi ʻo Google Analytics iā ʻoe i kahi kiʻi kikoʻī o kāu helu hoʻololi. Eia kekahi, pono ʻoe e hoʻohana i kahi hiʻohiʻona i kapa ʻia ʻo Enhanced CPC, ka mea kūʻai aku a hiki i 30% kiʻekiʻe ma nā huaʻōlelo e alakaʻi i nā hoʻololi. ʻO ka wikiwiki o ka ʻaoʻao kahi mea nui i ka hoʻoholo ʻana i nā hoʻololi. Hōʻike nā haʻawina inā ʻoi aku ka lōʻihi o kāu ʻaoʻao ma mua o ʻelua kekona e hoʻouka ai, kokoke ka hapalua o kāu mau malihini e haʻalele.

Ke loaʻa iā ʻoe kahi ʻike kūpono i nā ana CPC like ʻole, hiki iā ʻoe ke hoʻohana i ka calculator CPC e hoʻoholo i ka nui āu e hoʻolilo ai. ʻO ke kumukūʻai no kēlā me kēia kaomi ka mea nui loa o kāu hoʻolaha PPC, ʻoiai ʻo ia ka mea e hoʻoholo ai i ka nui o kāu pono e hoʻolilo e hoʻihoʻi i kāu hoʻopukapuka. Na ia e hoʻoholo inā pono ʻoe e hoʻohana i ka hoʻomaikaʻi a i ʻole ka manual bidding e hiki ai i kāu kālā makemake. E kōkua ia iā ʻoe e hoʻoholo i ke ʻano o nā hoʻolaha e hoʻohana ai a me nā huaʻōlelo e huli ai.

ʻO ke kumukūʻai maikaʻi no kēlā me kēia kaomi mea hana e hāʻawi iā ʻoe i ka hiki ke nānā i nā mea hoʻokūkū’ CPC, a me ka nui o ka huli ʻana o kāu pūnaewele. E kōkua kēia mau ana iā ʻoe e hana i nā hoʻoholo naʻauao e pili ana i nā huaʻōlelo a me nā hoʻolaha hoʻolaha e huli ai. I ka hopena, pono ia e hoʻokomo i kahi polokalamu pono no kēlā me kēia kaomi. E noʻonoʻo i ke kumukūʻai o ka polokalamu a me ka manawa kau inoa ma mua o kou kau inoa ʻana. Nui nā polokalamu i loaʻa e kōkua iā ʻoe e holo pono i kāu hoʻolaha Google AdWords.

Ke kumu hoʻohālike

Hiki iā ʻoe ke hoʻonohonoho i ka bidding CPC manual no kēlā me kēia hui hoʻolaha a huaʻōlelo paha. Hāʻawi kēia ʻano o ka automation bid iā ʻoe i ka mana loa, akā hiki iā ia ke hoʻokele i nā CPC i ka lani kiʻekiʻe. ʻOi aku ka maikaʻi o ka bidding manual no nā hoʻolaha mua, inā pono ʻoe e hōʻiliʻili i nā ʻikepili hou aʻe e pili ana i kāu mau hoʻolaha. Hāʻawi ka bidding CPC manual iā ʻoe e hoʻonoho i ka bid kiʻekiʻe no kēlā me kēia hui hoʻolaha, ʻoiai e hoʻonui ana i nā kaomi i loko o kahi kālā i ʻōlelo ʻia.

Hāʻawi ʻo Google i nā ala he nui e koho ai i nā hoʻolaha. ʻO ka hapa nui o nā mea hoʻolaha e nānā i nā manaʻo, kaomi, a me ka hoohuli ana, a i ʻole ma ka nānā ʻana no nā hoʻolaha wikiō. Akā i ka wā e pili ana i nā kau hoʻolaha, pono ʻoe e ʻike e kūʻai aku ana ʻo Google i nā wahi hoʻolaha. ʻO kāu hāʻawi ka mea e hoʻoholo ai i ka nui o nā hoʻolaha e ʻike ʻia ma kekahi wahi, no laila pono ʻoe e hoʻomaopopo i nā nuances o ke kūʻai aku ma mua o ke kau ʻana. Aia ma lalo nei kekahi mau hoʻolālā no ka hoʻonui ʻana i ke kumu hoʻohālike.

I ka hoʻoholo ʻana i kahi hoʻolālā koho, e noʻonoʻo i ka pahuhopu o kāu hoʻolaha. E hoʻoholo inā ʻo kāu pahuhopu ka hoʻokele kaʻa i kāu pūnaewele a i ʻole ke kūkulu ʻana i ka hoihoi. Ma muli o kāu mau pahuhopu, makemake paha ʻoe e hoʻohana i ke kumukūʻai-per-click (CPC) kūʻai ʻana. Eia naʻe, inā kāu pahuhopu e hānai i nā alakaʻi a hoʻonui i nā kūʻai, makemake paha ʻoe e pana i nā manaʻo a me nā hoʻololi micro. Inā he mea hou ʻoe i Adwords, e noʻonoʻo pono i kāu mau pahuhopu.

Ke koho ʻana no nā huaʻōlelo kikoʻī, he mea koʻikoʻi ka hoʻāʻo ʻana iā lākou ma kahi kaʻina hoʻāʻo hoʻokaʻawale. Hiki iā ʻoe ke ana i ka nui o ka loaʻa kālā a kēlā me kēia huaʻōlelo. ʻo kahi laʻana, inā ʻo ka ʻoihana ʻoi loa o ka ʻoihana no ka huaʻōlelo $2, e hōʻike wale lākou i kā lākou hoʻolaha i ka poʻe nona nā kamepiula. Inā loaʻa i ka hui B kahi $5 kūʻai, he manaʻo ʻokoʻa paha ko lākou no ka mea a “i hoʻopaʻa ʻia” ke ʻimi nei ka lehulehu.

Ke kumu kūʻai no ka hoʻololi

ʻO ke kumu kūʻai no ka hoʻololi ʻana he kumu nui ia e noʻonoʻo ai i ka wā e hoʻoholo ai i ka nui o ka lilo ma AdWords. ʻOi aku ka nui o ka helu ma mua o ke kumukūʻai-per-click. ʻo kahi laʻana, ke uku nei paha ʻoe $1 no kēlā me kēia kaomi, akā, i loko o ka 'inikua wahi, hiki paha iā ʻoe ke hoʻolilo a hiki i $50. ʻO ka ʻike ʻana i ka nui o ka lilo e kōkua iā ʻoe e nānā i ka hoʻolālā hoʻolaha maikaʻi loa. Eia kekahi mau ala e hoʻoholo ai i ke kumukūʻai no ka hoʻololi:

Ka mua, pono ʻoe e ʻike pehea e wehewehe ai “hoohuli ana.” ʻOkoʻa kēia metric ma muli o ka ʻoihana. Hiki ke hoʻololi i nā hana hoʻololi mai kahi kūʻai kūʻai, he kakau inoa, a i ʻole ke kipa ʻana i kahi ʻaoʻao kī. Hoʻohana ka nui o nā mea hoʻolaha i ke kumu kūʻai no ka loaʻa ʻana e loiloi i kā lākou hana. I kekahi mau hihia, ʻike ʻia kēia metric “pākuʻi kaomi.”

ʻO ke kiʻekiʻe o kāu hāʻawi, ʻoi aku ka kiʻekiʻe o kāu kumukūʻai-no ka hoʻololi ʻana. ʻO ka hoʻonui ʻana i kāu kumukūʻai e hoʻonui i kou manawa e loaʻa ai nā hoʻololi hou aʻe, akā, he mea nui e hoʻomaopopo i ka nui o ka nui āu e hoʻolilo ai ma mua o ka lilo ʻana o ka hoʻololi ʻana i mea waiwai ʻole. ʻO kahi laʻana o ka metric kumu kūʻai no kēlā me kēia hoʻololi ʻana ʻo ia ka helu kaomi ma waena (CTR) ma kahi hoʻolaha Google AdWords.

ʻO kekahi ala e ana i ke kumukūʻai-per-hoʻololi ʻana ʻo ia ke ana i ke kumukūʻai e loaʻa ai kahi mea kūʻai. Hiki ke hoʻololi i ka wā e kūʻai ai ka mea hoʻohana, hoʻopaʻa inoa no kahi moʻokāki, hoʻoiho i kahi polokalamu, a i ʻole ke noi ʻana i ke kelepona. Hoʻohana pinepine ʻia kēia ana e ana i ka kūleʻa o ka hoʻolaha uku. Eia naʻe, kūʻai leka uila, e like me SEO, loaʻa nō hoʻi nā koina ma luna. Ma keia hihia, ʻO CPC kahi ana ʻoi aku ka maikaʻi.

ʻOiai hiki iā ʻoe ke hoʻonohonoho i kahi pahuhopu CPA ma Adwords, Hoʻohana ʻo Google i ke aʻo ʻana i nā mīkini kiʻekiʻe a me nā algorithm bidding maʻalahi e hoʻoholo ai i ka makana CPC maikaʻi loa no ʻoe. Ma muli o kāu mea hoʻolohe a me kāu huahana, e uku paha ʻoe ma mua o kāu pahuhopu no kekahi mau hoʻololi, aʻo nā mea ʻē aʻe e emi iho ke kumukūʻai ma mua o kou manaʻo. I ka holo lōʻihi, ʻAʻole pono ʻoe e hoʻoponopono i kāu mau koi CPC.

Kakau hou

Ua hoʻonui ʻia ka kūleʻa o ke kūʻai hou ʻana me AdWords i ka wā i hala 5 makahiki. ʻO ka huaʻōlelo hoʻolālā’ he oxymoron no ka poe kuai, aka, ua lilo ia i huaolelo o keia la, a no ke kumu maikai. ʻO ia ka huaʻōlelo koho ma nā ʻāina e like me Farani, Kina, a me Rusia. Nui nā ʻatikala e pili ana i ka remarketing, akā e kūkākūkā kēia ʻatikala i kāna mau pono a me ke kumu e hana ai.

ʻO ka manaʻo kumu ma hope o ke kūʻai hou ʻana me AdWords ʻo ia ka huli ʻana i nā malihini i haʻalele i kāu pūnaewele me ke kūʻai ʻole ʻana i kekahi mea. Nā hoʻolaha pili i kāu poʻe malihini kipa’ a laila e kuhikuhi ʻia nā pono i kēlā poʻe i ko lākou nānā ʻana i ka pūnaewele. No ka hana ʻana i kēia, hiki iā ʻoe ke hoʻohui i ke code marketing remarketing AdWords i kēlā me kēia ʻaoʻao o kāu pūnaewele, a i ʻole kekahi o lākou. Hiki ke kūkulu ʻia nā ʻāpana kūʻai hou me ka hoʻohana ʻana iā Google Analytics. Ke hoʻokō ka poʻe malihini i kekahi mau pae hoʻohālikelike, hoʻohui ʻia lākou i kāu papa inoa kūʻai hou. Hiki iā ʻoe ke hoʻohana i kēia papa inoa e hoʻopili iā lākou ma ka Pūnaewele Hōʻike.

ʻIke hoʻokūkū

I mea e lanakila ai i ke kaua kūʻē i kāu mau mea hoʻokūkū ma ka mākeke pūnaewele, pono ʻoe e hoʻomaopopo i nā nāwaliwali o kou mau hoa paio. Inā ʻaʻole kūlana kiʻekiʻe kāu huahana a lawelawe paha no nā huaʻōlelo, ke hoʻohana nei paha kāu mea hoʻokūkū i ka pono kūpono ʻole. Ke hoʻohana nei i nā mea hoʻokūkū naʻauao, hiki iā ʻoe ke ʻike pehea e hoʻohana pono ai i kēia ma ke kuʻi ʻana iā lākou ma kahi kahawai liʻiliʻi. E kōkua pū kēia naʻauao hoʻokūkū iā ʻoe e hoʻokaʻawale i nā kālā i nā ala like ʻole a e hoʻokumu i ka manaʻo o ka huaʻōlelo.

Me ka hoʻohana ʻana i nā mea hana akamai hoʻokūkū, hiki iā ʻoe ke kiʻi i kahi kiʻi o kāu mau mea hoʻokūkū’ hoʻolālā kūʻai kikohoʻe. Hiki i kēia mau mea hana mai ka manuahi, nā mea paahana maʻamau i nā papahana kālaihana pae ʻoihana. Kōkua kēia mau mea hana iā ʻoe e noho ma luna o ka puʻu a lanakila i kāu mau mea hoʻokūkū ma ka honua pūnaewele. I ka 'oiaʻiʻo, e like me ka helu, ʻoihana maʻamau a hiki i 29 nā mea hoʻokūkū, he mea nui ka nānā ʻana i nā mea a kāu poʻe hoʻokūkū e hana nei i mea e loaʻa ai ka ʻoi.

ʻO ka hana hou aʻe i ke kaʻina hana hoʻolālā PPC e nānā i kāu hoʻokūkū. Nā mea hoʻokūkū’ hiki i ke kope hoʻolaha ke haʻi nui iā ʻoe e pili ana i ka hana no lākou a me ka mea ʻole. Me ka naʻauao PPC hoʻokūkū, hiki iā ʻoe ke ʻike i kāu mau mea hoʻokūkū’ nā huaʻōlelo kiʻekiʻe a e aʻo i kā lākou kope hoʻolaha e hana i nā hoʻolaha ʻoi aku ka maikaʻi. Ma waho aʻe o nā mea hana PPC hoʻokūkū, Hiki i nā mea hana hoʻokūkū hoʻokūkū huaʻōlelo ke kōkua iā ʻoe e loaʻa i kahi ʻoi i kāu mau mea hoʻokūkū.

ʻOiai hāʻawi ʻo SpyFu a me iSpionage i nā mea hana naʻauao hoʻokūkū maikaʻi, ʻAʻole intuitive ko lākou interface. He laʻana maikaʻi ʻo SpyFu o kēia, hāʻawi i nā ʻike kikoʻī i nā papa inoa huaʻōlelo hoʻokūkū a me ke kope hoʻolaha. Aia pū kekahi ʻike e pili ana i nā ʻaoʻao pae hoʻokūkū. Loaʻa iā ia kahi mana manuahi e ʻae iā ʻoe e ʻike i ke kope hoʻolaha hoʻokūkū a me nā ʻaoʻao pae. Hāʻawi ia i nā hōʻike hoʻokūkū manuahi, a me ʻekolu mau makaʻala hoʻokūkū hoʻokūkū i kēlā me kēia lā.

There are several ways to structure your AdWords account. Below I’ll cover Broad match, Hua'ōlelo maikaʻi ʻole, Single keyword ad groups, and SKAGs. Which one works best for your business? Read on to discover which method works best for you. Here are a few tips to get you started. A laila, you can optimize your campaigns. Here’s how to optimize your account and get the most from Adwords.

Pāʻani ākea

If you want to see higher conversion rates and reduce the cost per click, use the modified broad match in Adwords. The reason is that your ads will be more relevant to your users, and you’ll have more control over your ad budget. Broad match in Adwords can quickly eat up your advertising budget. Pōmaikaʻi, there are some simple ways to test out both types of matches. Read on to learn how to maximize your ad budget.

If your ad is showing for a search term that does not contain your keyword, use the Broad Match modifier. This will show your ad for related searches that may include synonyms and other variations of the keyword. Broad Match Modifier is one of the match types with a symbol. To add this modifier, click on the Keyword tab and click the + sign next to each keyword. Broad match modifiers are the most effective for driving quality leads.

Google’s experimentation with broad match in Adwords may hurt some advertisers, but it will not hurt your Quality Score. While many advertisers think that a high CTR is bad for their Quality Score, this isn’t the case. I ka 'oiaʻiʻo, negative keyword development will improve your Quality Score. Broad match CTR matters more to the keyword level Quality Score in AdWords than exact match CTR. Eia naʻe, a good keyword CTR will help your ad to get the highest possible clicks.

A broad match in Adwords is ideal for advertisers who don’t have a comprehensive keyword list. It can eliminate unwanted search results and cut down on click costs, allowing you to concentrate on keywords that work for your audience. When you combine negative keywords with broad match, you can further optimize your ROI. This option was introduced a few years ago but has received little attention until now. If you use the negative keywords properly, they will improve your targeting and ROI.

Hua'ōlelo maikaʻi ʻole

You can block the use of generic terms and phrases from your ad campaigns by using negative keywords. You must add negative keywords to your campaign, or at least to certain ad groups, to keep your ads from appearing for these terms. This can help save a great deal of money. Here’s how you do this:

Search Google to find negative keywords. Type in the keyword that you want to target and see what you get. Add any unwanted ads to your list of AdWords negative keywords. You can also check your Google Search Console and analytics to find out which keywords are generating the most traffic for you. Make sure to add these terms to your list. It will give you an idea of which ones are worth excluding from your ad campaigns.

A core negative keyword refers to the word in the keyword phrase that is the most important to your campaign. If you’re advertising a plumber, you don’t want to target those looking for jobs. Those searching for a plumber, ʻo kahi laʻana, would enter “plumber”, which would be a core negative keyword. Broad match negative keywords, ma ka lima 'ē aʻe, prevent your ads from appearing when a person types all the words of the keyword phrase.

Use negative broad match or phrase match to block ads. The negative broad match will block advertisements for searches with both negative keywords. This type of negative broad match will not show ads if your query includes all of the negative keyword terms, but some of them will appear in the search. A negative exact match is best used for brands or offers that are similar, and you don’t want people to use the wrong one. Ma keia hihia, a negative broad match will do.

Single keyword ad groups

If you’re trying to drive higher quality scores for your ads, you should use single keyword ad groups. These ads are highly specific to a single keyword, and the ad copy will be 100% relevant to that keyword. When creating single keyword ad groups, look at the click through rate, nā manaʻo, and competition of the individual keywords. You can use a keyword planner to select the right ones.

Single keyword ad groups are a great way to test different ad copy variations and optimize your campaigns. Eia naʻe, you may find that single keyword ad groups take more time to set up and manage than multi-word ad groups. That’s because they require separate ad sets for each keyword. With a multi-word campaign, you’ll have hundreds of keywords, and it’s more complicated to manage and analyze them all.

In addition to increasing your conversion rates, single-keyword ad groups can also improve the relevance of your ads. Since users are expected to use Google to find information, they expect to see relevant results. Ads that contain the same search term as the audience will generate more clicks and conversions. SKAGs are also an excellent choice for advertising multiple products or services. ʻO ka hope loa, you’ll be happier with your results if you use single-keyword ad groups instead of multiple product ad groups.

While single-keyword ad groups are not perfect for every type of business, they’re a great choice if you’re looking to boost your quality score and increase your click-through rate. These ad groups are hyper-specific and will help you better understand your CTR. By increasing the relevance of your ads, you will be able to lower your CPC. You will also benefit from a better quality score, which will result in lower conversion costs.

Nā SKAG

SKAGs in Adwords allow you to customize your ads to specific keywords. This increases relevance to Google, as well as your ad’s quality score. Quality score is one of the most important factors to consider when deciding how to optimize your campaign. Traditional ad groups typically have several keywords in each ad group. Changing your ad can increase your CTR for certain keywords, while lowering it for others. Ads with SKAGs have more relevant ads that achieve a higher CTR and lower CPA.

When setting up SKAGs, you should make sure that you use the same label on each keyword. ʻO kēia ala, when one keyword triggers another, the ad won’t show. Pēlā nō, if one keyword isn’t phrase-match or exact match, the ad won’t show up. This is not a big issue if you already have a good idea of how your keywords perform.

A common mistake that most advertisers make is to use too many SKAGs. Increasing your ad budget by using irrelevant keywords is a surefire way to waste your money. SKAGs help you filter out negative keywords and make it easier to monitor your performance. This is a good idea, if you have hundreds of keywords. It also ensures that your ads are relevant to your visitors’ needs.

SKAGs in Adwords are a great way to segment your campaigns and target relevant zoekwoorden. If you have several single keyword ad groups, each one should have its own landing page. You can also create as many as 20 single keyword ad groups. These will help you to make the most of your AdWords account. One SKAG can contain multiple campaigns.

Landing page

When creating a landing page for your Adwords campaign, there are many things to consider. Visitors who click on an ad or text link typically expect to find content that is similar to what they were looking for. If you don’t have relevant content on your landing page, your visitors will likely click away. aka, focus on providing relevant information that can help them make a decision. Make sure your landing page is simple to navigate, contains a clear call to action and offers the user what they need.

The content on your landing page should contain the key queries and be easy to read. Avoid cluttered, distracting text and pop-ups. Invision’s landing page is an excellent example. It is clean and only contains a single point of action, but the “Watch Video” experience is included in a lightbox, which doesn’t hamper conversion. The easier it is to navigate, the higher your conversion rate.

Relevancy is another important factor. Visitors to your landing page will be coming with a specific intent, so you must be sure your page instantly demonstrates relevance. It must help them find the information they need and convince them that they’re on the right page. The higher the relevancy, the higher your quality score will be and your ad will rank higher and cost less. Listed below are some of the most important elements of a landing page for Adwords.

Your landing page should also be relevant to the keyword you’re targeting. ʻo kahi laʻana, if you’re using the keyword “buy shoes,” you’ll want to make sure that your landing page matches the searcher’s intent. The content on your landing page will be based on your keywords and will determine your Quality Score. Using best practices will increase your conversion rate. With better Quality Score, you’ll be able to reduce your ad spend and maximize your return on investment.

Ua lohe paha ʻoe i ka hoʻolaha PPC, akā ʻaʻole paha ʻoe i hoʻohana i ka paepae hoʻolaha a Google, Adwords. E hāʻawi kēia ʻatikala i kahi hiʻohiʻona o ka hoʻolaha PPC, me kāna kumu hoʻohālike Bidding, Ka noiʻi huaʻōlelo, a me ka hoʻolilo kālā. E hoʻomaka, e hahai i kēia mau ʻanuʻu. ʻO kēia nā ʻanuʻu mua i kahi hoʻolaha PPC kūleʻa. Inā makemake ʻoe e hoʻonui i kou ʻike a hoʻonui i kāu helu hoʻololi, kaomi maanei. No ka 'ike hou aku, heluhelu i kā mākou alakaʻi AdWords.

Uku-ka-kaomi (PPC) hoʻolaha

ʻO ka hoʻohana ʻana i ka hoʻolaha uku-kaomi ma Adwords kahi ala maikaʻi loa e kiʻi wikiwiki ai. ʻOiai paʻakikī ke kumu maoli, he mea maʻalahi ke hoʻomaopopo. E hoʻoholo ka nui o ka mea hoʻolaha i ke kumukūʻai o kahi kaomi. Aponoia, hoʻolaha koke ʻia nā hoʻolaha. Kahi mea hou aʻe, Hiki ke hoʻopilikino ʻia nā hoʻolaha PPC i nā wahi kikoʻī. I kekahi mau hihia, Hiki ke hana ʻia ka huli ʻana o PPC i ka pae helu zip.

Hoʻokaʻawale ʻia nā moʻokāki PPC i nā hoʻolaha a me nā hui hoʻolaha, i hana ʻia me nā huaʻōlelo a me nā hoʻolaha pili. Loaʻa i nā hui hoʻolaha hoʻokahi huaʻōlelo a ʻoi aku paha, ma muli o ka pono o ka ʻoihana. Hoʻohana kekahi mau loea PPC i nā hui hoʻolaha huaʻōlelo hoʻokahi, e ʻae iā lākou e loaʻa ka mana kiʻekiʻe ma luna o ka bidding a me ka huli ʻana. Ma waho o ke ʻano āu e koho ai e hoʻonohonoho i kāu hoʻolaha, Hāʻawi ʻo Adwords i nā pono he nui.

Ma waho aʻe o ka kūʻai ʻana i ka ʻenekini huli, Hāʻawi ka hoʻolaha PPC ma Adwords i ka pōmaikaʻi hou o ka leka uila. Hana maikaʻi ʻia ka mea hana leka uila a Constant Contact me ka hoʻolaha PPC, hana i ke kaʻina hana a me ka hoʻolaha ʻana i nā hoʻolaha. Ma ke ʻano he mea kākau kūʻokoʻa, Hoʻokumu ʻo Raani Starnes i ka waiwai paʻa, kūʻai aku, a me nā mea ʻoihana. Leʻaleʻa pū ʻo ia i ke kākau ʻana e pili ana i ka meaʻai a me ka huakaʻi.

He nui nā pono o ka hoʻolaha PPC. No kekahi mea, Hāʻawi ka hoʻolaha PPC iā ʻoe i ka huli ʻana i nā mea kūʻai aku a hoʻoponopono i kāu mau noi e pili ana i ka ʻikepili a me kahi o kāu poʻe hālāwai. Hiki iā ʻoe ke hoʻohana i kēia ʻikepili no ka hoʻoponopono ʻana i kāu mau noi e like me ka mea a kāu mea kūʻai e ʻimi nei. Kahi mea hou aʻe, hiki iā ʻoe ke hoʻohana i nā ʻike ʻikepili no ka hoʻomaikaʻi ʻana i kāu mau hoʻolaha a hōʻemi i nā lilo hoʻolaha hoʻolaha. Hiki iā ʻoe ke koho mai kekahi mau ʻano hoʻolaha, e like me nā hoʻolaha kūʻai e hōʻike ana i kāu huahana i kahi kūlana kiʻekiʻe, a hōʻike i ke kūʻai hou ʻana, e paipai ana i ka huli ana.

Ua maopopo nā pono o ka hoʻolaha PPC. Hiki iā ʻoe ke hoʻohana i nā huaʻōlelo like ʻole a me nā hoʻolaha hoʻolaha e hoʻopaʻa i nā hui like ʻole a me nā mea hoʻolohe. E hana ana ka hoʻolaha pāʻoihana uku ma ka pākaukau a me nā paepae kelepona, a hoʻohana ia i ka mana o ka Pūnaewele. ʻAneʻane hoʻohana ka poʻe a pau i ka pūnaewele e ʻimi i nā mea e pono ai lākou, a hiki iā ʻoe ke hoʻohana i kēia ʻoiaʻiʻo. Ke hoʻohana pono ʻia, ʻO ka hoʻolaha uku pāʻani ma Adwords kahi ala maikaʻi loa e kiʻi ai i ka manaʻo o nā mea kūʻai aku.

Ke kumu hoʻohālike

Hiki iā ʻoe ke hoʻohana i ke kumu hoʻohālike no Adwords e hoʻoholo ai i ka nui āu e hoʻolilo ai ma kekahi mau kau hoʻolaha. Hana ʻia ke kūʻai aku i kēlā me kēia manawa i loaʻa kahi hakahaka ma kahi pā hoʻolaha, a hoʻoholo ʻo ia i nā hoʻolaha e kū mai ma ia wahi. Hiki iā ʻoe ke koho e nānā i nā kaomi, nā manaʻo, nā hoʻololi ʻana, nā manaʻo, a me nā hoʻopaʻapaʻa, a hiki nō hoʻi iā ʻoe ke hoʻohana i ke kumu kūʻai no kēlā me kēia kaomi e uku wale ke kaomi ʻana o ke kanaka i kāu hoʻolaha.

Hoʻohana ka hoʻolālā Maximize Conversions i ke aʻo ʻana i ka mīkini e hoʻonui i kāu kaomi a hoʻolilo i loko o kāu kālā i kēlā me kēia lā. E noʻonoʻo i nā mea e like me ka manawa o ka lā, wahi, a me ka ʻōnaehana hana. A laila hoʻonoho ia i kahi hāʻawi e hoʻonui i ka hoʻololi ʻana no ka waihona kālā o kēlā me kēia lā āu e komo ai. He kūpono kēia hoʻolālā no nā poʻe me nā kālā kiʻekiʻe e makemake ana e ʻike i ka leo a me ka hana hoʻololi ikaika me ka ʻole o ka hoʻolilo kālā. Ma waho aʻe o ka hoʻonui ʻana i kāu kaomi, ʻO ka hoʻolālā ʻana i ka Maximize Conversions e hoʻopakele iā ʻoe i ka manawa ma o ka hoʻokaʻawale ʻana i kāu mau bid.

Hiki iā ʻoe ke hoʻāʻo i ke kumu hoʻohālike CPC manual. Hoʻopiʻi ia i nā kaʻa maikaʻi a hōʻoia i kahi kiʻekiʻe kaomi ma waena. Eia naʻe, pono ka manawa nui. Nui nā hoʻolaha i manaʻo no ka hoʻololi ʻana, a ʻaʻole paha ʻo CPC manual ke koho kūpono no lākou. Inā makemake ʻoe e hoʻonui i kāu hoʻololi ʻana mai kāu kaomi, hiki iā ʻoe ke koho e hoʻohana i ke kumu hoʻohālike CPC i hoʻonui ʻia. He koho maikaʻi kēia kŘkohu no ke kūʻai hou ʻana a me nā hoʻolaha branded.

E like me ka mea i ʻōlelo ʻia ma luna, Hāʻawi ʻo Google i nā kumu hoʻohālike like ʻole no nā hoʻolaha hoʻolaha like ʻole. No laila pono ʻoe e hoʻomaopopo i nā pahuhopu o kāu hoʻolaha ma mua o ka hoʻoholo ʻana i ke kumu hoʻohālike no Adwords. E pōmaikaʻi nā hoʻolaha like ʻole mai nā hoʻolālā like ʻole no ka hoʻonui ʻana i nā hoʻololi. Pono ʻoe e koho i ka hoʻolālā kūpono no kāu hoʻolaha. No laila, he aha nā hoʻolālā koho maikaʻi loa no kēlā me kēia hoʻolaha? E nānā kākou i kekahi o nā hoʻolālā maʻamau ma Adwords a aʻo mai iā lākou.

ʻO ka Bidding Smart ka koho maikaʻi loa no ka hoʻonui ʻana i nā helu hoʻololi. Hoʻoponopono ʻakomi nā kumu hoʻohālike bidding ma muli o ka hiki ke hoʻololi. Hiki ke kōkua i ka ho'ohana 'ana i ke kumu kū'ai no ka loa'a 'ana i kēia mau ho'ololi kumu kū'ai ha'aha'a. Eia naʻe, pono ʻoe e hoʻomanaʻo e hiki ke hoʻemi i ka loaʻa kālā o kāu hoʻolaha. No laila, ʻo ka hoʻololi pinepine ʻana i kāu mau bila e hiki ke hōʻino i kāu kālā a me kāu helu hoʻololi. ʻO ia ke kumu ʻoi aku ka maikaʻi o nā kumu hoʻohālike no ka hoʻonui ʻana i kāu loaʻa

Ka noiʻi huaʻōlelo

ʻAʻole hiki ke hoʻonui i ke koʻikoʻi o ka noiʻi huaʻōlelo i ka pae hoʻolālā o kahi hoʻolaha Adwords. ʻO ka noiʻi huaʻōlelo e ʻae iā ʻoe e hoʻonohonoho i nā manaʻolana kūpono no kāu mau hoʻolaha a hōʻoia i ka manaʻo ʻia a maikaʻi. E kōkua pū iā ʻoe e ʻike i nā huaʻōlelo kūpono no kāu hoʻolaha. Ke hoʻolālā nei no kāu hoʻolaha, pono ʻoe e kikoʻī e like me ka hiki a noʻonoʻo i kāu mau pahuhopu papahana holoʻokoʻa a me ka lehulehu. E kōkua iā ʻoe e ʻimi i nā huaʻōlelo pili pono, hiki iā ʻoe ke hoʻohana i ka Google Keyword Planner.

ʻO ke kaʻina o ka noiʻi huaʻōlelo he ala maikaʻi loa ia e hoʻoholo ai i nā huaʻōlelo e hoʻohana ʻia i kēlā me kēia lā e ʻimi ai i kāu huahana a lawelawe paha. Ke ʻike ʻoe i nā huaʻōlelo e hele nei i kāu ʻoihana, hiki iā ʻoe ke hoʻoholo i nā huaʻōlelo a me nā huaʻōlelo e hoʻohua i ka nui o ke kaʻa. Na kēia kaʻina hana e kōkua iā ʻoe e hoʻomohala i kahi hoʻolālā hoʻolaha kūpono no kāu pūnaewele a e hōʻoia i ke kūlana kiʻekiʻe ma nā hopena ʻimi hulina. E hoʻonui i kou manawa e loaʻa ai nā kaʻa organik, e hoʻohana i kahi mea hana huaʻōlelo e like me Google's Keyword Planner.

ʻO kahi ala ʻē aʻe e ʻimi ai i nā huaʻōlelo kūpono e hoʻohana iā Google Trends. E hōʻike ana kēia iā ʻoe i ka helu o nā hulina no kāu mau huaʻōlelo a me ka pākēneka o kēlā mau hulina ma ka pūnaewele o kāu mea hoʻokūkū.. ʻAʻole pono e kaupalena ʻia ka noiʻi huaʻōlelo i ka nui o ka huli ʻana a me ka kaulana – pono ʻoe e noʻonoʻo i ka nui o ka poʻe i ʻimi i kāu huahana a lawelawe paha. Ma ka hoʻohana ʻana i kēia mau metric, hiki iā ʻoe ke hoʻonui i kou manawa e loaʻa ai ka loaʻa kālā hou aku. ʻOiai ʻo ke kaʻina hana o ka noiʻi huaʻōlelo he nui ka manual, hiki ke hoʻonui ʻia e nā metric like ʻole.

I ka wehewehe ʻana i nā mākeke waiwai a me ka hoʻomaopopo ʻana i ka manaʻo ʻimi, Hiki i ka noiʻi huaʻōlelo ke kōkua iā ʻoe e ʻimi i kahi niche e hoʻohua i kahi ROI maikaʻi. Hāʻawi kēia noiʻi iā ʻoe i ka ʻike helu helu i ka noʻonoʻo o nā mea hoʻohana pūnaewele a ʻae iā ʻoe e hoʻomaikaʻi i kāu hoʻolaha AdWords. Hiki i ka Google Keyword Planner ke kōkua iā ʻoe e hana i kahi hoʻolaha kūleʻa no kāu huahana a lawelawe paha. ʻO ka pahuhopu nui o ka noiʻi huaʻōlelo ʻo ia ka hana ʻana i nā manaʻo ikaika no ka poʻe i makemake mua i kāu huahana / lawelawe lawelawe.

Hoʻolilo kālā

Inā makemake ʻoe e hoʻonui i ka hiki o kāu hoʻolaha AdWords, pono ʻoe e ʻike pehea e hoʻonohonoho ai i kahi kālā. Hāʻawi ʻo Google iā ʻoe e hoʻonohonoho i kahi kālā no kēlā me kēia hoʻolaha. Hiki iā ʻoe ke hoʻonohonoho i kahi kālā i kēlā me kēia lā, akā, ʻoi aku ka maikaʻi o ka hoʻomanaʻo ʻana e hiki i kahi hoʻolaha ke hoʻolilo i ʻelua kālā o kēlā me kēia lā i kēlā me kēia lā. Hiki iā ʻoe ke hoʻohana i ka waihona kālā o kēlā me kēia lā e hui pū i nā hoʻolaha i loaʻa nā ʻano like. Eia kekahi, E hoʻomanaʻo e hele wale ʻo Google i kāu kālā o kēlā me kēia lā a hiki i 30.4 manawa i ka mahina.

I ka hoʻolilo kālā ʻana no Adwords, e hoʻomanaʻo i ka hele ʻana o kāu kālā hoʻolaha i kahi mamao loa. Inā ʻoi aku ʻoe ma mua o kou hiki ke loaʻa, e pau ana paha ʻoe i ke kālā. Kahi mea hou aʻe, hiki iā ʻoe ke hoʻopau i kahi CPA haʻahaʻa ma mua o kāu i manaʻo ai. No ka pale ʻana i kēia, e hoʻohana i nā huaʻōlelo ʻino. ʻO kēia mau ʻano huaʻōlelo he haʻahaʻa ka hele a me ka pili. Eia naʻe, hoʻonui lākou i ka helu maikaʻi o kāu mau hoʻolaha.

ʻO kahi ala ʻē aʻe e hoʻonohonoho i kahi kālā no AdWords ʻo ka hana ʻana i kahi pūlāwai like. Ma ka hoʻohana ʻana i kahi pūlāwai kālā, hiki iā ʻoe ke hāʻawi i nā hoʻolaha he nui i ka nui o ke kālā. Eia naʻe, ʻAʻole ʻae kēia ala iā ʻoe e hahai i nā hoʻoponopono kālā he nui i ka manawa like. aka, hiki iā ʻoe ke ʻōlelo wale he $X kāu i kāu kālā a e hōʻaiʻē kāu hoʻolaha i kēlā kālā mai kēlā waihona. Inā ʻaʻole ʻoe makemake e kaʻana like i kāu kālā, hiki iā ʻoe ke hoʻohana i nā kumukūʻai trending, hiki iā ʻoe ke hoʻololi i ka nui o kāu hoʻolimalima mahina e hoʻokahi a ʻekolu manawa o ka mahina.

ʻO ke ala maʻamau o ka hoʻolilo kālā ʻana no Adwords ʻo Cost-Per-Click (CPC). Hāʻawi ka hoʻolaha CPC iā ʻoe i ka ROI maikaʻi loa no ka mea ke uku wale ʻoe i ke kaomi ʻana o kekahi i kāu hoʻolaha. He ʻoi aku ka maikaʻi ma mua o ka hoʻolaha maʻamau, akā pono ʻoe e uku a ʻike ʻoe i nā hopena. ʻO ia hoʻi, e hilinaʻi nui ʻoe i kāu mau hana a me ka hopena. Pono ʻoe e ʻike i kāu mau hoʻolaha e lawe mai iā ʻoe i ke kūʻai aku āu e ʻimi nei.