Pehea e hana ai i ka hapa nui o Adwords

Google Adwords is a program that matches advertising content with publisher pages to increase traffic. It also assists advertisers by detecting fraudulent clicks and sharing revenue with the publisher. Publishers have several benefits associated with Adwords. Aia kēia mau mea: Ke kumukūʻai no ke kaomi, quality score, and fraud detection. Adwords is an effective tool for monetizing content and improving the overall traffic of a website. It is also free for publishers to use and is available to anyone who would like to start a business on the Internet.

Ke kumukūʻai no ke kaomi

Cost per click for Adwords is an important component of online marketing, but how much should you pay? Google’s Adwords network has hundreds of thousands of keywords available for bidding. Although CPCs are generally under $1, clicks can cost considerably more, especially in highly competitive markets. Nevertheless, it is important to consider ROI when planning a campaign. Below is a breakdown of CPCs by industry.

The cost of pay-per-click depends on how well your ads match the search terms of your customers. There are several methods to ensure your ads match your customers’ queries. One method is to use negative keywords, which are words that sound similar to the ones you want to appear, but have a different meaning. You should avoid using negative keywords unless they are absolutely essential to your business. These methods are not only less effective but they can actually increase your cost per click.

CPC metrics are divided into three types – average, maximum, and manual. Maximum CPC is the amount that you think a click is worth. But keep in mind that it is important to set a lower maximum CPC when comparing the cost per click to the amount you will actually make from that click. Google recommends setting your maximum CPC at $1. Manual cost per click bidding involves setting maximum CPC manually.

Ka helu maikaʻi

The Quality Score of your Adwords campaign is determined by a few factors. The expected clickthrough rate (CTR), ad relevance, and landing page experience all play a role. You’ll see that even the same keywords across different ad groups will have different Quality Scores. These factors depend on the ad creative, ʻaoʻao pae, a me ka helu kanaka. When your ad goes live, the Quality Score adjusts accordingly. Google gives three different quality scores for different campaigns: “Low”, “Medium”, and ‘High.”

While there’s no such thing as a perfect score, there are many things you can do to improve your QA score. One of these things is changing your landing page. Make sure it matches your Adwords campaigns and keywords. ʻo kahi laʻana, if you’re selling blue pens, you should create an ad group featuring that keyword. Your landing page should offer the perfect amount of information. The content of your landing page is equally important as the ad group.

The quality score of your ad will affect its positioning in the SERP and its cost. If you have an ad that reflects a high quality, it will be placed on the top of the SERP. This means more potential visitors and conversions for your ad. Eia naʻe, improving your Quality Score is not a one-time effort. I ka 'oiaʻiʻo, it will take a while to see the results.

Ka noiʻi huaʻōlelo

To make the most of AdWords, you must conduct thorough keyword research. While you should focus on the popular keywords, you should also consider niche and less competitive keywords. The first step in keyword research is to identify which keywords will yield the best results. Use tools that will give you an idea of the competition for the keyword that you want to target. Google’s Keyword Planner is a useful tool for keyword research, and it’s free.

When searching for the right keyword, you need to consider the intent of the user. The purpose of Google Ads is to attract customers who are actively looking for solutions to a problem. Eia naʻe, you should not forget that people who don’t use search engines might just be browsing and look for a product or service. ʻO kēlā ala, you won’t be wasting your time on people who aren’t interested in what you have to offer.

Once you’ve narrowed down the keywords that will draw the most traffic to your website, it’s time to perform keyword research. This is essential for a successful AdWords campaign. Keyword research helps you determine how much you need to spend for each click. Keep in mind that average cost per click varies dramatically depending on the industry and keyword. If you don’t know how much to spend on keywords, you may want to consider outsourcing the task to an expert.

Adwords Express

Unlike traditional Google ads, Adwords Express only requires one ad per campaign. It also allows you to create multiple campaigns. You can get started with Adwords Express by completing a few simple steps. Create your text ad and budget, and Google will create a list of relevant keywords and related websites. You can choose the ad format that best suits your business. To optimize your ad placement, try using a specific keyword phrase variation.

Another key benefit of Adwords Express is its low-cost setup. Unlike full Adwords campaigns, it requires no initial investment. You can create a campaign within minutes and begin testing it immediately. With the help of the built-in analytics, you’ll be able to see the results of your ad campaign, and see which keywords are working best. Depending on your goals, you may wish to create more than one campaign.

Another major drawback of Adwords Express is that it’s not designed for beginners. It’s more suitable for smaller businesses and organizations with limited budgets. This tool can also benefit organizations with little staff resources. Eia naʻe, small businesses should proceed with caution and consider hiring a PPC agency or PPC consultant to assist with the campaign. You don’t need to be an expert in PPC to reap the benefits of this tool.

Hoʻopiʻi hou

Retargeting with Adwords is a great way to reach a targeted audience of your website. The technology behind retargeting works by using the cookies of a new user, which are small files saved on the browser and contain information such as preferences. When someone visits your website again, retargeting ads will add their anonymous information to Google’s database and alert it to display their ads. Here’s how you can set up retargeting ads:

Retargeting ads should be relevant to the content on your website, rather than general, generic messages. They should guide prospective customers to a product page optimized for that product. It’s important to create retargeting lists that target customers who left their shopping baskets or spent time browsing your products. ʻO kēia ala, you can tailor your ads to reach customers who are most likely to buy your product. In addition to using the retargeting feature, you can create your own remarketing list and target people based on their past purchases.

Google Adwords remarketing campaigns can be started using your existing account, and you can choose to retarget the same audience across the Google Display Network, YouTube, and Android apps. Google uses CPM (Cost Per Thousand Impressions) and CPC (Cost Per Click) pricing models, and you can even choose between a cost-per-acquisition (CPA) model or a CPA (Cost Per Action).

Ke kumu kūʻai no ka hoʻololi

The CPC (cost per conversion) of Adwords is a measure of how much you pay per conversion. It represents the cost of selling a product or service to a customer. As an example, a hotel owner might use Google Ads to increase the number of bookings for the hotel. A conversion is when a visitor completes a specific action such as registering for an account, purchasing a product, or watching a video. Cost per conversion is important because it represents the success of the ad, while CPC is the cost of the ad.

Aside from the CPC, a website owner can also set up specific conversion criteria for their ads. The most common metric for a conversion is a purchase made through a website, but e-commerce advertisers can also use a contact form to measure sales. If the website contains a shopping cart, a purchase will be considered a conversion, while a lead generation platform may consider a contact form fill as a conversion. Regardless of the goal of your campaign, a cost per conversion model is a sound investment in AdWords.

Cost per conversion is higher than the CPC for a click, and is often up to $150 or more for a conversion. The cost of a conversion will vary depending on the product or service being sold and the close rate of a salesperson. Cost per conversion is also important because it will determine the ROI of your advertising budget. If you want to know more about how much you should be paying for AdWords, start by estimating your lawyer’s hourly rate.

Nā mea huna ʻo Adwords – Pehea e wehe ai i nā mea huna o Adwords

To unlock the secrets of AdWords, you must learn how the system works. The key to mastering the system is to understand how AdRank is calculated. Ads with the highest AdRank are at the top of the page, while those with lower AdRank get the bottom spots. Ma AdWords, this mechanism is called the discounter. Many certification exams cover this topic. But before you can start bidding, you must learn how to evaluate your Quality score and determine if your ad is relevant for your audience.

Ka noiʻi huaʻōlelo

Using a free tool like Ahrefs is an excellent way to identify keywords that your competitors are using. This tool will let you search hundreds of different domains and get suggestions for keywords. These suggestions are displayed in descending order of difficulty. If you’re just starting out with Adwords, it may be difficult to find the right keywords to target. Pōmaikaʻi, there are many free keyword tools to help you find keywords for your business.

As with any advertising campaign, keyword research is crucial. Knowing which keywords your audience uses is the first step to a successful campaign. Keywords with high search volumes are the best options for ad targeting. The volume of searches for each keyword will guide your advertising strategy and help you get the most exposure. Kahi mea hou aʻe, you’ll learn which keywords are not competitive and which ones will get you a higher position in the SERP.

After researching your audience, you can start writing content based on those searches. Whether you’re writing about spine surgery or a hiking blog, you’ll want to focus on the keywords that are relevant to your audience. Keywords that people commonly search for will increase your chances of reaching them. By using the right keywords, you’ll find a higher level of conversion and increase the amount of visitors to your site. If you’re trying to reach medical professionals, consider focusing on long-tail keywords instead of broad terms. They represent a large portion of organic traffic and are very competitive.

Another way to do keyword research is to immerse yourself in your niche. This will allow you to identify the questions your audience asks. Knowing what they’re looking for is crucial to capturing their attention. Use Word Tracker to identify what your audience wants and use that information to write new posts. Once you have found your keywords, you’ll have an endless supply of topics to write about! You can also use your research to make new posts, including those that address these questions.

The next step in keyword research for Adwords is to gather relevant resources. EBSCOhost, ʻo kahi laʻana, is an excellent resource. It is home to more than four million articles, and its search tools can help you determine keywords that people will use when searching for your products or services. Make sure you’re searching with quotation marks or asterisks if you need to find multiple forms of the same word. You should also use quotes around your keywords to ensure that your search terms are as relevant as possible.

Bidding strategy

You have probably seen ads that claim to increase ROAS. But what is the best way to increase ROAS without increasing your budget? You can use an automated bidding strategy for Adwords. It can give you an edge over your competitors. Google shows you ads when your competitors don’t show. You can then adjust your bid based on that information. This strategy may be difficult for new users, but it is worth a try.

You can also use the Enhanced CPC bid type to increase your chance of conversions. This method will automatically raise or lower your bids based on your target CTR, CVR, a me CPA. If you have a high CTR and want to get more clicks, you can use the Maximise Conversions option. This bid strategy can be used by both the search and display networks. Eia naʻe, it can work best if your goal is to increase your conversion rate.

Eia kekahi, you can also use the Target Impression Share (TIS) method to throttle the performance of your campaign. This method helps in maximizing the number of conversions, while guarding against overspend. Eia naʻe, it is not recommended for portfolios. It is best suited for websites with high budgets, since it will help you save time by automating the bids. A good bidding strategy is important to increase ROI.

A bidding strategy can be as simple as setting a budget and using the keyword level bid to drive more clicks and impressions. You can even use a Target Search Page Location (TSP) bidding strategy to increase brand awareness. Akā, there is no single bidding strategy that works the first time. You should test several different strategies before settling on one that works best. Ma waho aʻe, you should always monitor your performance metrics, such as conversion rate, CTR, and cost per conversion. A laila, you can figure out how much return you will get from your ad spend.

You can also use a mobile app to increase conversions. If your product or service is mobile-friendly, you can set a lower bid on mobile devices. AdWords will automatically adjust bids to attract these users. Eia kekahi, you can set your bid to a lower rate for desktop users. The next time a potential client visits your website, they are more likely to buy it. No laila, the key is to adjust your bid and optimize your ad campaign!

Delivery method

When you run an Adwords campaign, you’ll have to choose between Standard Delivery and Accelerated Delivery. Standard Delivery spreads ad impressions evenly throughout the day, while Accelerated Delivery displays your ad as often as possible until your daily budget is exhausted. In both cases, you risk not receiving enough impressions. If your budget is small, you can use Accelerated Delivery to learn more about your ad’s position and click through rate.

There are several ways to customize the delivery method for your Adwords campaign, but the default setting is Standard. Eia naʻe, if you’re using accelerated delivery, you can use a daily budget of $10 to run your campaign. While the latter option may be the better choice for those with limited budgets, standard delivery will cost more in general. No laila, you should understand the differences between the two so that you can maximize your budget in the most profitable markets.

Using accelerated delivery may not be the best choice for a low-budget campaign. While the standard method works better for maximizing your daily budget, accelerated delivery has a higher CPC. Ad scheduling allows you to control when your ads appear in the search results. By setting your bids, you can control how often your ads appear. With accelerated delivery, your ads will appear more often during the day, while slower-loading standard delivery displays ads more evenly throughout the day.

Standard delivery is the most common ad delivery method for Search campaigns. Google has also made accelerated delivery the only ad delivery option for Shopping campaigns. As of September 2017, Google started migrating campaigns from accelerated delivery to standard delivery. This method will no longer be available for new campaigns, but existing ones will automatically switch to standard delivery. This method is based on expected performance throughout the day. It will affect your ads’ CPC more than standard delivery.

Ka helu maikaʻi

The Quality Score of your Adwords ad is based on three main components: ad relevance, expected clickthrough rate, a me ka ʻike pae ʻana. It is important to remember that the Quality Score of the same keyword in different ad groups can be different, depending on the ad creative, landing page, a me ka helu kanaka. The expected clickthrough rate will adjust as your ad goes live. The more clicks you get, ʻoi aku ka maikaʻi.

To get a high Quality Score, use relevant keywords in your ad copy. A poorly-written ad copy will give the wrong impression. Ensure that your ad copy is surrounded by related keywords and relevant text. This will ensure that your ad will be displayed alongside the most relevant ads. Relevancy is an important component of the Quality Score in Adwords. You can check your Ad copy by clicking on the “Hua'ōlelo” section in the left-hand sidebar and then click on “Search Terms” at the top.

Your ad’s Quality Score is important for determining the effectiveness of your campaign. This measurement reflects the relevance of your ads and landing page for the searchers. High-quality ads tend to have more successful clicks and conversions than low-quality ones. The quality score does not depend on bidding; instead, it is based on the relevance of the keyword and landing page. Your ad’s quality score will remain constant, even when you change your bid.

There are many factors that influence the quality score of your Adwords campaign. These include the keywords, the advert, and the destination point. Relevancy is key, so make sure to use relevant keywords in your ad and landing pages. By following these three tips, you can achieve the best possible quality score for Adwords campaign. When it comes to your campaign, the Quality Score should always be high. You can improve your content and your landing page’s performance.

One of the most important things to remember when trying to raise your Adwords quality score is to keep in mind the historical performance of your account. The better your historical performance, the better your future performance. Google rewards those who know what they are doing and penalizes those who continue to use outdated techniques. Aim for a high Quality Score in Adwords campaigns to increase your conversion rates. Your campaign can’t be too expensive to get the results you want.

Nā ʻōlelo aʻoaʻo Adwords no ka poʻe hoʻomaka

Inā he mea hou ʻoe i ka hoʻohana ʻana iā Adwords, e hāʻawi kēia ʻatikala iā ʻoe i kekahi mau ʻōlelo aʻoaʻo a me nā hoʻopunipuni e hoʻonui ai i kāu helu kūleʻa. Ma keia 'atikala, e uhi mākou i ka noiʻi huaʻōlelo, Ke kūʻai ʻana i nā huaʻōlelo kālepa, Ka helu maikaʻi, a me ka uku no ke kaomi. Ma hope o ka heluhelu ʻana i kēia ʻatikala, hiki iā ʻoe ke hana maʻalahi a hoʻokō i kāu hoʻolaha AdWords ponoʻī. A laila, hiki iā ʻoe ke hoʻomaka e hoʻohana iā ia e hoʻolaha i kāu ʻoihana. Ua kākau ʻia kēia ʻatikala me ka noʻonoʻo, akā hiki iā ʻoe ke heluhelu i nā hiʻohiʻona Adwords ʻoi aku ka holomua.

Ka noiʻi huaʻōlelo

Inā ʻoe e noʻonoʻo ana e hoʻohana iā Adwords no kāu hoʻolālā kūʻai pūnaewele, ʻO ka noiʻi huaʻōlelo kekahi mea nui. Pono ʻoe e ʻike i nā huaʻōlelo a kāu mea kūʻai aku e ʻimi ai. Hōʻike ka leo huaʻōlelo iā ʻoe i ka helu o nā hulina i loaʻa i kēlā me kēia huaʻōlelo i kēlā me kēia mahina, ʻo ia ka mea e kōkua iā ʻoe e hoʻoholo i nā huaʻōlelo e hoʻopaʻa ʻia. No ka hoʻohana ʻana i ka Keyword Planner, pono ʻoe i kahi moʻokāki Adwords. Ke loaʻa iā ʻoe kāu moʻokāki, kaomi ma luna “Mea hoʻolālā huaʻōlelo” e hoʻomaka i ka noiʻi ʻana i nā huaʻōlelo.

He mea nui ka noiʻi huaʻōlelo no kēlā me kēia hoʻolaha SEO kūleʻa. ʻO ka hoʻomaopopo ʻana i ka mea a kāu poʻe e ʻimi nei e kōkua iā ʻoe e hana i nā ʻike e hoʻopili ai iā lākou. ʻo kahi laʻana, inā he mau kauka kāu mea i manaʻo ʻia, Hiki i ka noiʻi huaʻōlelo ke kōkua iā ʻoe e ʻimi i nā ʻike pili i kēia mau mea hoʻohana. Hiki ke hoʻonui ʻia kāu ʻike e hoʻokomo i kēlā mau huaʻōlelo a me nā ʻōlelo kikoʻī. E kōkua kēia iā ʻoe e hoʻonui i kāu huakaʻi organik a hoʻonui i ka pae o kāu pūnaewele i nā ʻenekini huli. Inā makemake kāu anaina i ka ʻoki kuamoʻo, he mea kūpono ke hoʻopaʻa i kēia anaina.

Aʻe, e noiʻi i ka hoʻokūkū ma kāu niche. E hōʻoia ʻaʻole ʻoe e hoʻohana i nā huaʻōlelo hoʻokūkū nui a ākea paha. E ho'āʻo e koho i nā niches me nā pae kiʻekiʻe o ke kaʻa, a e ʻimi ana ka nui o nā poʻe i nā huaʻōlelo e pili ana i kāu niche. E hoʻohālikelike i ke kūlana o kāu mau mea hoʻokūkū a kākau no nā kumuhana like. Pono ʻoe e hoʻohana i kēia ʻike e hoʻomaʻemaʻe i kāu papa inoa huaʻōlelo. A mai poina e hoʻohana i nā kaha huaʻōlelo e hōʻoia ʻoe i hoʻokomo i nā huaʻōlelo pololei.

Ke kūʻai ʻana i nā huaʻōlelo kālepa

ʻO ke koho ʻana i nā huaʻōlelo i hoʻopaʻa inoa ʻia he hana kaulana ia i hoʻonui ai i ka hoʻopiʻi ma waena o nā hoʻokūkū ʻoihana. ʻO ke kulekele a Google e ʻae ana i nā mea hoʻokūkū e kūʻai aku i nā huaʻōlelo i hoʻopaʻa inoa ʻia paha ua paipai i nā ʻoihana e hoʻopaʻa ikaika i nā hōʻailona.. Ua hoʻoikaika ka hihia i kēia mau ʻano ma ka hōʻike ʻana i hiki i nā mea hoʻopiʻi ke lanakila i nā kaua huaʻōlelo me Google a kaupalena i ka hoʻokūkū. Ma keia 'atikala, E nānā mākou i nā pono a me nā mea ʻino o ke koho ʻana i nā huaʻōlelo i kālepa ʻia ma Adwords.

No ka pale ʻana i nā pilikia pili kānāwai, e hōʻoia ʻaʻole kau ʻia kāu hoʻolaha ma nā huaʻōlelo kālepa o ka mea hoʻokūkū. Hiki ke hoʻopiʻi ʻia ʻoe no ka hōʻino hōʻailona inā hoʻohana ʻoe i ka hōʻailona o ka mea hoʻokūkū ma kāu kope hoʻolaha. Hiki i ka hui nona nā hōʻailona hōʻailona ke hōʻike i ka hoʻolaha iā Google inā ʻike lākou ua kūʻē i kāna kulekele hōʻailona. Kahi mea hou aʻe, e hoʻohālikelike ka hoʻolaha me ka hoʻohana ʻana o ka mea hoʻokūkū i kēlā mau huaʻōlelo.

Eia naʻe, aia nā ala e pale ai i kou inoa inoa mai nā hoʻopiʻi hewa. Ma ʻAmelika Hui Pū ʻIa, Kanaka, a me Australia, ʻAʻole pāpā ʻia nā hōʻailona ma Adwords. Pono ka hui nona ka hōʻailona kūʻai e hoʻouna mua i kahi palapala ʻae iā Google ma mua o ka hiki ke kūʻai ʻia ma kahi huaʻōlelo kālepa. ʻO kahi ʻē aʻe, hiki paha iā ʻoe ke kūʻai aku ma kahi huaʻōlelo kālepa. No ke koho ʻana i kahi huaʻōlelo i hoʻopaʻa inoa ʻia, pono e hoʻohana ka pūnaewele i ka URL kūpono a me ka huaʻōlelo.

Ka helu maikaʻi

Hoʻoholo ʻia ka helu maikaʻi ma Adwords e kekahi mau kumu, me ka helu clickthrough i manaʻo ʻia, pili, a me ka ʻike pae ʻana. Hiki i nā huaʻōlelo like i loko o ka pūʻulu hoʻolaha hoʻokahi ke loaʻa nā helu maikaʻi ʻokoʻa no ka mea hiki ke ʻokoʻa ka mea hoʻomohala a me ka huli ʻana. Ke hoʻolaha ʻia kahi hoʻolaha, hoʻololi ka helu clickthrough i manaʻo ʻia, a aia ʻekolu mau kūlana e nānā i kāna hana. E hoʻomaopopo i nā nuances o kēia metric, e noonoo i keia mau laana:

ʻO ka mea mua ka hui huaʻōlelo. ʻO ka ʻāpana ʻelua ka kope a me ka ʻaoʻao pae, ʻaoʻao pae. He mea nui e hahai i nā alakaʻi pūʻulu huaʻōlelo, no ka mea e pili ana kēia i ka helu hoʻololi. ʻo kahi laʻana, hoʻololi i ka poʻomanaʻo no Legal Claimant Services i hoʻonui i kona helu hoʻololi ʻana e 111.6 pākēneka. ʻIke ka luna hoʻolaha maikaʻi i ka hohonu o ka hele ʻana me kēlā me kēia hui huaʻōlelo, a pehea e hoʻoponopono ai i kēia mau mea e hoʻomaikaʻi i ka helu maikaʻi holoʻokoʻa.

He helu paʻakikī ka helu maikaʻi o Google e pili ana i kāu kau hoʻolaha a me ke kumu kūʻai. No ka mea he huna ka algorithm, E hāʻawi wale nā ​​hui PPC i nā ʻōlelo aʻoaʻo maʻamau e pili ana i ka hoʻomaikaʻi ʻana i kāu helu. Eia naʻe, ʻo ka ʻike i ke kumu kikoʻī i hoʻohana ʻia no ka helu ʻana i ka helu he kī ia e loaʻa ai nā hopena maikaʻi aʻe, e like me ka hoʻonoho maikaʻi ʻia a me ke kumu kūʻai haʻahaʻa ma ke kaomi. Hoʻoholo ʻia ka helu maikaʻi no Adwords e nā ʻano kumu like ʻole, a ʻaʻohe mea i pane mai. Eia naʻe, inā makemake ʻoe e hoʻolilo i ka manawa a me ka ikaika e hoʻomaikaʻi ai, hiki iā ʻoe ke hoʻonui i ka helu maikaʻi o kāu hoʻolaha a hoʻomaikaʻi maikaʻi.

Ke kumukūʻai no ke kaomi

ʻO ka hoʻohana ʻana i ka CPC kūpono no kāu hoʻolaha hoʻolaha he mea koʻikoʻi ia e hōʻoia i ka hoʻonui ʻana i kāu ROI. ʻAʻole hiki ke hoʻololi ʻia nā hoʻolaha hoʻolaha me nā uku haʻahaʻa, ʻoiai hiki i nā kiʻi kiʻekiʻe ke alakaʻi i nā alakaʻi i hala a me nā manawa kūʻai. ʻO kahi mea nui e hoʻomanaʻo, ʻo kāu kumukūʻai kiʻekiʻe ma ke kaomi (CPC) ʻaʻole ia ke kumukūʻai maoli āu e uku ai. Nui nā mea hoʻolaha e uku wale i ka huina liʻiliʻi e pono ai e hoʻomaʻemaʻe i nā paepae Ad Rank a i ʻole e lanakila i ka mea hoʻokūkū ma lalo o lākou.

He ʻokoʻa nā CPC ma waena o nā ʻoihana. Ma ka pūnaewele hōʻike, ʻo kahi laʻana, ka awelika CPC i lalo $1. ʻOi aku ka kiʻekiʻe o nā CPC no nā hoʻolaha ma ka pūnaewele huli. Ma ka hopena, he mea nui e hoʻoholo i ka ROI a me ka nui āu e hiki ai ke hoʻolilo i kēlā me kēia kaomi. ʻO Google AdWords ka pūnaewele hulina uku nui loa ma ka honua. Akā he aha ke ʻano o ka CPC i kāu ʻoihana?

ʻOkoʻa ke kumukūʻai no kēlā me kēia kaomi no Adwords $1 i $2 ma muli o kekahi mau kumu. ʻO nā huaʻōlelo i pipiʻi ke ʻano ma nā niches hoʻokūkū, ka hopena i nā CPC kiʻekiʻe. Eia naʻe, inā loaʻa iā ʻoe kahi huahana ikaika a lawelawe paha e kūʻai aku ma ke kumukūʻai kiʻekiʻe, hiki iā ʻoe ke hoʻolilo i luna o $50 no ke kaomi ma Google Ads. Hiki i nā mea hoʻolaha he nui ke hoʻolilo e like me $50 miliona i ka makahiki ma ka huli uku.

Hoʻokaʻawale i nā hoʻolaha hoʻāʻo

Inā ua noʻonoʻo paha ʻoe inā e loaʻa ana kāu mau hoʻolaha i nā hoʻololi i makemake ʻia, a laila he ala maikaʻi loa ka hoʻokaʻawale ʻana e ʻike ai. ʻO nā hoʻolaha hoʻāʻo hoʻokaʻawale i Adwords hiki iā ʻoe ke hoʻohālikelike i ʻelua a ʻoi aku paha nā hoʻolaha ʻaoʻao ma kēlā ʻaoʻao e ʻike i ka mea i ʻoi aku ka maikaʻi.. Pono ʻoe e makaʻala, ʻoiai, no ka mea, ʻaʻole maʻalahi ka hoʻoholo ʻana i ka ʻokoʻa ma waena o nā mana ʻelua o ka hoʻolaha hoʻokahi. ʻO ke kī ʻo ka hoʻohana ʻana i nā ʻokoʻa koʻikoʻi i ka wā e holo ana i kahi hoʻāʻo māhele.

Ma mua o ka hana ʻana i nā hoʻāʻo māhele, e hōʻoia e hoʻololi i kāu ʻaoʻao pae. Inā ua hoʻololi ʻoe i ka ʻaoʻao pae ma mua, ʻaʻole paha ʻoe i ʻike ua pae ke kope o ka hoʻolaha ma kahi ʻaoʻao ʻē aʻe. Hiki i ka hoʻololi ʻana i ka ʻaoʻao ke paʻakikī ke nānā i nā hoʻololi. Eia naʻe, hiki iā ʻoe ke hoʻohana i nā URL hōʻike like ʻole. ʻOiai hiki ke hoʻohana i kēia koho, He mea nui e hoʻohana i ka ʻaoʻao pae hoʻokahi me nā ʻano hoʻolaha āpau.

ʻO ka ʻokoʻa hoʻāʻo hoʻokaʻawale i ka polokalamu Google's Adwords e pālua ma ke ʻano he kikowaena loiloi. Hōʻike ia i nā kaomi, nā manaʻo, CTR, a me ke kumu kūʻai maʻamau i kēlā me kēia kaomi. Hiki iā ʻoe ke ʻike i nā hopena clickable a me nā hoʻolaha kahiko. ʻO ka “E noi i ka hoʻololi” Hiki iā ʻoe ke koho i ka mana o kahi hoʻolaha i ʻoi aku ka maikaʻi. Ma ka hoʻohālikelike ʻana i nā hoʻolaha ʻelua ʻaoʻao, hiki iā ʻoe ke hoʻoholo i kahi e loaʻa ai ka helu hoʻololi maikaʻi loa.

Ke kumu kūʻai no ka hoʻololi

Ke kumu kūʻai no ka hoʻololi, a i ʻole CPC, ʻo ia kekahi o nā ana nui e nānā i ka wā e holo ana i kahi hoʻolaha AdWords. Inā kūʻai ka malihini i kāu huahana, kau inoa no kāu nūpepa, a i ʻole hoʻopiha i kahi palapala, Hōʻike kēia ana i ka holomua o kāu hoʻolaha hoʻolaha. ʻO ke kumukūʻai no ka hoʻololi ʻana e hiki ai iā ʻoe ke hoʻohālikelike i kāu mau kumukūʻai o kēia manawa a me nā kumu kūʻai, i hiki iā ʻoe ke hoʻopono maikaʻi i kāu hoʻolālā hoʻolaha. He mea nui e hoʻomaopopo he hiki ke ʻokoʻa ka CPC ma muli o ka nui o kāu pūnaewele, akā, he wahi hoʻomaka maikaʻi ia e hoʻoholo ai i kāu helu hoʻololi.

Hoʻopili pinepine ʻia ke kumukūʻai no ka hoʻololi ʻana me ka hoʻohana ʻana i kahi ʻano e puʻunaue ana i ke kumukūʻai me ka helu o “paakiki” nā hoʻololi ʻana, ʻo ia nā mea e alakaʻi ai i kahi kūʻai. ʻOiai he mea nui ke kumukūʻai no kēlā me kēia hoʻololi, ʻaʻole pono e like me ke kumukūʻai o kahi hoʻololi. ʻo kahi laʻana, ʻAʻole kūpono nā kaomi a pau no ka hōʻike ʻana i ka huli ʻana, no laila ʻaʻole hiki ke helu i ke kumukūʻai no ka hoʻololi ʻana ma muli o kēlā helu. Kahi mea hou aʻe, Hōʻike ʻia nā helu helu ma ke ʻano ʻokoʻa ma mua o ke kolamu kumukūʻai.

Hāʻawi ʻo Google Analytics iā ʻoe e nānā i ka hana o kāu hoʻolaha i nā hola like ʻole o ka lā. Hiki iā ʻoe ke hoʻoholo i ka manawa o ka manawa e hoʻololi ai. Ma ke aʻo ʻana i nā helu hoʻololi i kekahi mau manawa o ka lā, hiki iā ʻoe ke hoʻololi i kāu papa hoʻolaha no ka hana maikaʻi loa. Inā makemake ʻoe e holo hoʻolaha i nā manawa kikoʻī wale nō, hoonoho ia e holo mai ka Poakahi a ka Poakolu. ʻO kēia ala, E ʻike pono ʻoe i ka wā e kūʻai aku ai a i ka wā e hoʻokuʻu ai i nā ʻōlelo huaʻōlelo.

Pehea e hoʻohana ai i ke kope a paʻi ma Adwords

Hiki i ka hoʻohana ʻana i kahi mea hana kope a paʻi ma AdWords ke kōkua iā ʻoe e hoʻololi a hana paha i kāu hoʻolaha. Hiki iā ʻoe ke hoʻololi i kāu kope a me ke poʻo poʻo a hoʻohana i nā mea ʻelua. E hoʻohālikelike i nā mana like ʻole e hoʻoholo ai i ka mea hana maikaʻi loa. Hiki ke hoʻohana pono kēia inā paʻa kāu kālā hoʻolaha. He kōkua pū kekahi iā ʻoe e aʻo pehea e hoʻohana ai i nā huaʻōlelo maikaʻi ʻole a hoʻopaʻa hou i kāu mau hoʻolaha. Hiki iā ʻoe ke hoʻohana i ka hiʻohiʻona kope a paʻi e hoʻohālikelike i kāu mau hoʻolaha a hana i nā loli e like me ka mea e pono ai.

ʻO Adwords kahi kūʻai kūʻai ola

Kākoʻo ʻia ka ʻoihana kazillion dollar a Google e kāna mau waiwai Huli Hoʻolaha a Hōʻike Hoʻolaha. Ke hoʻokūkū nei nā mea hoʻohana no kahi ʻāpana o kēia pai a he mea nui i ka poʻe hoʻolaha e hoʻomaopopo he ikaika ka ʻāina hoʻokūkū ma ka Adwords auction.. Me nā miliona o nā ʻoihana e hoʻokūkū nei no ka huaʻōlelo like, ʻaʻole hiki ke hoʻonohonoho a hoʻopoina i kāu hoʻolaha. Pono ʻoe e nānā i nā kaʻa a hoʻoponopono i kāu mau ʻōlelo i kēlā me kēia lā, a pono ʻoe e mākaukau e hoʻololi i ka loli.

Adwords’ Hāʻawi ka hōʻike Auction Insights i kahi ʻike o kāu mau mea hoʻokūkū. Ke hoʻohana nei i kēia mau mea hana a me nā hoʻolālā, Hiki i nā mea kūʻai kūʻai e-commerce akamai ke hoʻoikaika i kā lākou hoʻolaha. Eia kekahi, ʻO kēlā me kēia ʻoihana kūʻai kūʻai he mau hoa paio. Hiki i kēia mau mea kūʻai hoʻokūkū ke hoʻoikaika i nā hopena o kāu hoʻolaha Google Shopping. Ma ka hoike Auction Insights, hiki iā ʻoe ke ʻike i nā mea hoʻokūkū e hoʻohuli nei i nā hopena o kāu hoʻolaha. Hiki iā ia ke hāʻawi iā ʻoe i kahi ʻike o kāu mau mea hoʻokūkū’ hana kūʻē iā ʻoe iho.

Noho ʻia ke kūlana mua ma ka ʻōnaehana AdWords e ka hoʻolaha kūlana kiʻekiʻe. ʻO ka loaʻa ʻana o kēia wahi ʻaʻole wale ia he mea e hoʻonui ai i kāu kumukūʻai, ʻoi aku ka nui ma mua o kēlā. Hoʻokomo ʻakomi ʻia kēlā me kēia mea hoʻolaha me kahi huaʻōlelo i loko o kahi kūʻai kūʻai, a ʻike ʻia ka hoʻolaha hoʻokō kiʻekiʻe loa ma luna o ka papa inoa. ʻO ka helu maikaʻi a me ka uku kiʻekiʻe e hoʻoholo i ke kūlana o ka hoʻolaha ma ke kudala.

Hāʻawi ia i ka huli hou ʻana

ʻO ka re-targeting kahi hoʻolālā kūʻai ikaika e kōkua i nā mea hoʻolaha e hoʻonui i ka ROI o kā lākou hoʻolaha hoʻolaha. Hiki i ka remarketing ke hana i ka poʻe hoʻolaha i ka poʻe akamai, hana ʻia e nā poʻe i loaʻa nā ʻano maʻamau pūnaewele like, kūʻai maʻamau, a me nā koho hulina, e like me nā mea kūʻai mua. He kūpono kēia mau mea nānā like no ka hoʻohuli ʻana i ka poʻe i kāu funnel marketing a hoʻonui i ka ROI o kāu hoʻolaha hoʻolaha.. ʻO ke kūʻai hou ʻana he kumu pau ʻole o nā alakaʻi hou e hiki ke hoʻonui i kāu ROI ma kāu mau hoʻolaha hoʻolaha.

Hāʻawi ia i nā huaʻōlelo maikaʻi ʻole

ʻO ka hoʻohana ʻana i ka tab manawa i Adwords e ʻimi ai i nā huaʻōlelo hou he ala maikaʻi loa ia e hoʻohana ai i nā huaʻōlelo maikaʻi ʻole i ka mea hana Adwords. ʻOkoma kēia mau manaʻo, akā ʻoi aku ka maikaʻi e hana i kekahi hōʻoia ma mua o ka hilinaʻi ʻana iā lākou. Hiki iā ʻoe ke ʻike i nā huaʻōlelo pili i kāu huaʻōlelo mua a i ʻole nā ​​huaʻōlelo like. Hiki iā ʻoe ke hoʻohui i kēia mau huaʻōlelo i kekahi hoʻolaha a i ʻole hui hoʻolaha a laila nānā i kā lākou hana.

Kōkua nā huaʻōlelo maikaʻi ʻole iā ʻoe e kālele i kāu hoʻolaha ma nā huahana a i ʻole nā ​​​​lawelawe ʻoi aku ka maikaʻi. ʻo kahi laʻana, ʻAʻole paha e loaʻa i kahi paipu ma Las Vegas ka nui o ka loaʻa kālā no ka hoʻoponopono ʻana i kahi kīʻaha leki e like me kāna hana ʻana i nā paipu keleawe i ka wā o nā hana hoʻoponopono hale.. ʻO ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole e hiki ai iā ia ke kālele i kāna kālā ma nā hana i ʻoi aku ka nui o ROI. Makemake paha ʻoe e pale i ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole no nā lawelawe paipu. Akā inā makemake ʻoe e hoʻonui i kāu ROI, ʻO nā huaʻōlelo maikaʻi ʻole he ʻāpana koʻikoʻi o ke kaʻina hoʻolaha.

Hiki i nā huaʻōlelo maikaʻi ʻole ke hoʻonui i kāu Helu Koʻikoʻi. Ma ka hōʻike ʻana i kāu mau hoʻolaha no nā huaʻōlelo e pili ana i kāu huahana, hiki iā ʻoe ke hoʻomaikaʻi i kāu CTR (kaomi ma waena). ʻO ia ke ʻano hiki iā ʻoe ke loaʻa kahi kūlana maikaʻi aʻe no kāu hoʻolaha ma ke kumu kūʻai haʻahaʻa ma ke kaomi. Hiki iā ʻoe ke ʻike i nā huaʻōlelo maikaʻi ʻole ma kāu hōʻike huaʻōlelo ʻimi. ʻOi aku lākou ma mua o nā huaʻōlelo! E hōʻoia wale ʻoe e hoʻohui iā lākou i kāu hoʻolaha hoʻolaha a ʻike ʻoe i kahi ʻokoʻa nui i kāu mau hopena.

No ka loaʻa ʻana o nā huaʻōlelo maikaʻi ʻole ma Adwords, pono ʻoe e ʻike mua i kāu mau huaʻōlelo i manaʻo ʻia. He mea nui kēia no ka mea hoʻokūkū’ Loaʻa paha nā huaʻōlelo hulina like. ʻO kēia ala, hiki iā ʻoe ke hoʻomaʻemaʻe i kāu mau huaʻōlelo a kamaʻilio pū me nā poʻe pili. A laila, hiki iā ʻoe ke hoʻohui i nā huaʻōlelo maikaʻi ʻole no kēlā mau huaʻōlelo a kāu mau mea hoʻokūkū e hoʻohana nei. ʻO ia ke ala maikaʻi loa e hoʻonui ai i kāu helu hoʻololi. E kāhāhā ʻoe i ka nui o nā poʻe āu e hiki ai ke hoʻohui i kēia mau huaʻōlelo i kāu hoʻolaha hoʻolaha.

Hoʻohana ʻia nā huaʻōlelo maikaʻi ʻole no nā mea kūʻai aku he nui i ka vertical like. ʻO ka hoʻohui ʻana i nā huaʻōlelo maikaʻi ʻole e pale i kāu mau hoʻolaha i ka wā e loaʻa ai kahi nīnau hulina “Kikako” a i ʻole nā ​​huaʻōlelo like. E hoomanao, akā naʻe, pono ʻoe e koho pono i nā huaʻōlelo maikaʻi ʻole. ʻAʻole pono lākou e uhi i kāu mau huaʻōlelo i manaʻo ʻia. Inā pili lākou, ʻaʻole lākou e hōʻike ʻia, no laila pono ʻoe e hōʻoia e koho pono i nā huaʻōlelo maikaʻi ʻole. No laila, ma mua o ka hoʻohui ʻana i nā huaʻōlelo maikaʻi ʻole, e ʻike pono ʻoe i kāu mea e ʻimi nei.