Tag: Google Adwords

Inā he mea hou ʻoe i Adwords, you might be wondering how to maximize your spend. There are several things to consider when developing a successful campaign, including Cost per click (CPC), Bidding strategy, Click-through rate, and Negative keywords. Ma keia 'atikala, you’ll learn how to use these tools effectively to get the most bang for your buck. If you’re unsure of which metrics to track, we’ve broken down the basics.

Ke kumukūʻai no ke kaomi

If you want to know how much your ads are costing, you should know that there are a number of factors that determine the amount you spend per click. Your keywords, kikokikona hoʻolaha, landing page, and quality score all play a role in the amount you spend per click. To improve your CTR, make sure all these elements are relevant to your business. Getting a high CTR will convince Google that your website is relevant to the search terms people type in.

One of the most important factors to remember is the average cost per click for AdWords (CPC). While this number can vary dramatically, it is generally less than one dollar. The average CPC for e-commerce is $0.88, so bidding $5 for a term that is related to holiday socks would be unprofitable. If the socks were $3, the average CPC would be significantly lower. You should always make sure to track your costs with a Google Spreadsheet or similar program.

Despite the high cost of AdWords, it is still possible to keep your marketing budget in check. AdWords allows you to geotarget your customers based on location, language, and device. Kahi mea hou aʻe, you can even use Google Pay to pay up to $1,000,000 in Adwords bills. You can extend credit to your advertising campaigns and pay them monthly in the form of a bill. Many large advertisers already use this option to pay their clients.

Another important factor to consider is the cost of your campaigns. Many successful ad campaigns are those that drive the highest ROI, without missing any sales or lead opportunities. You should also remember that low-cost bids don’t produce high-quality traffic. Consequently, your maximum CPC isn’t the price you pay, and you’re only paying enough to clear Ad Rank thresholds and beat your competitors.

Bidding strategy

In order to maximize your Adwords campaign’s profitability, you should use a smart bidding strategy. This strategy is ideal for those who are not sure which keywords will bring them the most profits or do not have the time to manually set bids. This bidding strategy involves setting a higher bid for specific keywords and only applies to those keywords. This type of bidding strategy will ensure your ads get the maximum exposure.

This bidding strategy can be used to maximize conversions. It will show ads when people search for your keyword or close variations. Eia naʻe, it is also costly. You should use this strategy only if your budget is large. This strategy saves you a lot of time because it automates the bids. But it may not be suitable for those who don’t have the time to research and test different strategies. ʻO ke ala maikaʻi loa e hoʻohana ai no kāu hoʻolaha ʻana, ʻo ia ka ʻimi ʻana i kahi mea kūpono no kāu poʻe i manaʻo ʻia a me kāu kālā.

Manaʻo e hoʻonui i ka hoʻololi ʻana ma o ka hoʻonui ʻana i ke kumu kūʻai no nā hoʻolaha e hoʻonui i nā hoʻololi. Hiki i ka hoʻohana ʻana i kēia hoʻolālā ke hoʻomaikaʻi i ka ROI o kāu hoʻolaha. ʻO ke kumu kūʻai kiʻekiʻe e loaʻa i nā kaomi hou aʻe, akā, e lilo ana ia i ke kālā hou aʻe inā ʻaʻole ia e hoʻohuli i kahi hoʻololi. No laila, ke koho ʻana i kahi hoʻolālā koho no kāu hoʻolaha Adwords, e hoʻomanaʻo ʻaʻole kēia hoʻolālā no kēlā me kēia mea hoʻolaha.

He kūpono kēia hoʻolālā koho no nā mea hoʻohana me nā pahuhopu kikoʻī. Inā ʻoe e hoʻāʻo e hoʻonui i kāu kaomi ma o ka helu a i ʻole ka helu manaʻo, He ala maikaʻi loa ka CPM hiki ke hoʻokō i kāu pahuhopu. ʻO ka nui o nā hoʻololi āu e loaʻa ai no kahi kumukūʻai kikoʻī, ʻoi aku ka nui o kāu kālā e loaʻa ai. This bidding strategy will also help you improve your brand recognition and increase brand awareness. No laila, use this strategy to maximize your profits. Eia naʻe, you must remember that there is no one size fits all solution when it comes to choosing a bidding strategy.

Click-through rate

Getting a high click-through rate in Adwords campaigns is a positive sign, but if your ad fails to convert visitors into paying customers, the results are less than satisfactory. Creating relevant ads that target the right keywords is key to increasing click-through rates, so it is important to test each element. Keyword research is another key component, so be sure your paid ads are relevant to the people searching for the products or services you are offering.

The average click-through rate for AdWords campaigns is around 5% no ka huli ana a 0.5-1% for display networks. He mea kōkua ka helu kaomi i ka hoʻolālā hou ʻana i nā hoʻolaha, ke hōʻike nei lākou i ka hoihoi o nā mea kūʻai aku. Hiki ke ana ʻia nā pākēkē kaomi e ka nui o nā mea hoʻoili maʻiʻo i loaʻa i ka mea hoʻohana. E maʻalahi i nā mea kūʻai ke hoʻoiho i kāu ʻike, no ka mea e hoʻonui kēia i ka ʻoluʻolu o ka mea kūʻai aku, a hope loa, ko lākou hiki ke kūʻai i kāu huahana.

E hoʻomaopopo i ka hoʻonui ʻana i kāu CTR, e nānā i ka ʻikepili mai nā ʻano moʻokāki AdWords. ʻo kahi laʻana, ʻOi aku ka nui o nā CTR ma mua o nā moʻokāki B2C. Hiki i kēia mau moʻokāki ke hana i nā alakaʻi kūpono a kūʻai aku i nā mea waiwai nui. Hiki ke nānā ʻia kēlā mau moʻolelo me nā CTR haʻahaʻa me ka hoʻohana ʻana i kahi laʻana o kā lākou moʻokāki ponoʻī, 'o ia ho'i, 'a'ole hiki ke hō'ike 'ia nā hualoa'a no ka nui o nā mo'olelo.

If you are running a search-ad campaign, you can expect to get the highest CTR in the dating or travel industry. Localized campaigns can also increase your CTR, as local consumers trust local stores. While text and image ads may not be as persuasive as those used for lead generation, informational ads can inspire curiosity and convince viewers to click on them. It is important to know that each keyword, ad, and listing has its own CTR.

Hua'ōlelo maikaʻi ʻole

There are a number of reasons to use negative keywords in Adwords. Using them will help you target a more relevant audience and reduce wasted clicks. Eia hou, these tools will help you avoid bidding against yourself or cannibalizing your impressions. No laila, how can you use negative keywords? You can read on to find out why negative keywords are so important. Here are just some of them:

Core negative keywords refer to the central or most significant word of the keyword phrase. ʻo kahi laʻana, if you are a plumber, you want to advertise to those seeking your services, not to those looking for a job. No laila, your core negative keyword is “plumber” a “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.

Another way to identify the negative keywords is to look at your Search Query report. Using this report, you can identify search queries that are not relevant to your niche. Ma ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole, you’ll be able to improve your ad campaigns. ʻo kahi laʻana, if you’re selling a mattress, you might choose to advertise a mattress for men, but you’d rather focus on women. For men, akā naʻe, negative keywords may not be as relevant.

While negative broad match doesn’t apply to phrase match, it will prevent ads from appearing when a query has all negative words and phrases. Negative exact match will also prevent ads from showing up in search queries containing those terms. These negative keywords are great for brand names that have close relationships with each other and for similar offers. It’s important to know what negative keywords mean to you. If you don’t want to spend too much money on ads, negative keywords are the best way to make your ads relevant.

Creating ads with a click-through rate of at least 8%

A high CTR isn’t the only metric that matters in advertising. Ad campaigns can fail to convert because they aren’t targeting the right keywords. To prevent this, it’s important to test every element of your ad. Keyword research is another crucial component, so that your paid ads are relevant. If you fail to do so, you’ll be wasting money.

You can increase your click-through rate by making your ad as persuasive as possible. Try suggesting a special offer. Make sure to focus on your unique selling proposition and provide tangible benefits for your users. By making it easier to take action, people will be more likely to click through your ad. It will also help to write compelling ad copy. By following these steps, you’ll be well on your way to creating ads with a click-through rate of at least 8%.

No ka loaʻa kālā mai Adwords, pono ʻoe e ʻike pehea e kūʻai aku ai, pehea e hoʻonui ai i kāu mau hoʻolaha, a pehea e hoʻohana ai i ka Retargeting a me nā mea hana noiʻi huaʻōlelo. Ma keia 'atikala, e aʻo ʻoe pehea e kūʻai aku ai, hoʻonohonoho i kahi kumu hoʻohālike, a hana i nā hoʻolaha koʻikoʻi. He mea hoʻomaka a mea hoʻohana paha ʻoe, pono kēia ʻike. He maʻalahi a maʻalahi ka hoʻohana ʻana i ka interface AdWords.

Ke kumukūʻai no ke kaomi

ʻOiai ʻokoʻa ke kumukūʻai no kēlā me kēia kaomi no Adwords e ka ʻoihana, ʻoi aku ka liʻiliʻi ma mua o $1 no ka hua'ōlelo. Ma nā ʻoihana ʻē aʻe, ʻoi aku ka nui o ka CPC, ʻoiai ke kumu kūʻai maʻamau ma waena $2 a $4. Akā ke ʻimi nei ʻoe e hoʻolilo kālā ma ka hoʻolaha, pono ʻoe e noʻonoʻo i ka ROI. Kahi mea hou aʻe, ʻoi aku ka nui o ke kumukūʻai no kēlā me kēia kaomi ma kahi ʻoihana e like me nā lawelawe kānāwai $50, ʻoiai ka CPC i ka huakaʻi a me ka ʻoihana hoʻokipa wale nō $0.30.

ʻO ka helu maikaʻi kekahi kumu e hoʻoholo ai i ke kumukūʻai no ke kaomi. Hoʻopili ʻia kēia metric i nā huaʻōlelo a me nā kikokikona hoʻolaha. Hōʻike ka ʻike kiʻekiʻe i ka pili a no laila he CPC haʻahaʻa. Pela no, ʻO kahi CTR kiʻekiʻe e hōʻike ana he waiwai ka ʻike ma kāu pūnaewele. Hōʻike pū ia i ka pili o kāu mau hoʻolaha. E like me kāu e ʻike ai, Hiki ke hoʻonui ʻia ka CPC i ka piʻi ʻana o ka hoʻokūkū no kahi huaʻōlelo. No laila, e hōʻoiaʻiʻo i ka hoʻonui ʻana i kāu mau hoʻolaha no ka loaʻa ʻana o ka maikaʻi.

Hiki iā ʻoe ke helu i ka ROI o AdWords ma ka nānā ʻana i nā pae ʻoihana. Kōkua ʻo AdWords benchmark iā ʻoe e hoʻonohonoho i nā pahuhopu kūʻai aku a hoʻolālā i kāu kālā. ʻo kahi laʻana, ma ka oihana Waiwai, ka awelika ʻoihana no CPC (Kaomi ma o ka uku) ʻo ia 1.91% no ka pūnaewele huli, ʻoiai ʻo ia 0.24% no ka pūnaewele hōʻike. ʻAʻohe o kāu ʻoihana, pono nā pae ʻāina i ka hoʻonohonoho ʻana i kāu kālā a me kāu mau pahuhopu.

ʻO ka CPC kiʻekiʻe ʻaʻole ia he hoʻolaha maikaʻi a ʻoi aku ka maikaʻi. Hiki iā ʻoe ke koho ma waena o ka bidding a me ka bidding manual. ʻOi aku ka maʻalahi o ke koho ʻana, ʻoiai inā he mea hou ʻoe i AdWords. Hiki iā ʻoe ke hoʻomalu i ka nui i hāʻawi ʻia i kēlā me kēia kaomi. He kūpono loa ia no nā ʻoihana hou i ka AdWords a ʻaʻole nui ka ʻike.

ʻO Geotargeting kahi ala maikaʻi ʻē aʻe e hōʻemi i ke kumukūʻai no kēlā me kēia kaomi a hoʻonui i kāu hoʻolilo hoʻolaha. Ma ka huli ʻana i kāu mau hoʻolaha e pili ana i kahi e noho ai kahi malihini, ʻae kēia ʻano hana iā ʻoe e hoʻopaʻa i ka lehulehu e pili ana. Ma muli o ke ʻano o ka ʻoihana, Hiki i ka geotargeting ke hoʻonui i ka CTR, hoʻomaikaʻi i ka helu ʻoi, a e hoemi i kou uku no ke kaomi. He mea nui e hoʻomanaʻo ʻoi aku ka nui o kāu hoʻolaha, ʻoi aku ka maikaʻi o kāu hoʻolālā hoʻolaha.

Ke kumu hoʻohālike

Ua lohe paha ʻoe e pili ana i nā kumu hoʻohālike like ʻole ma Adwords. Akā pehea ʻoe e ʻike ai i ka mea maikaʻi loa no kāu hoʻolaha? Ka mua, pono ʻoe e noʻonoʻo i kāu pahuhopu hoʻolaha. Ke hoʻāʻo nei ʻoe e hoʻonui i nā hoʻololi? Inā pēlā, a laila hiki iā ʻoe ke hoʻohana i ka CPC (kumu kūʻai-pā-kaomi) kūʻai ʻana. A i ʻole, makemake ʻoe e pana i nā manaʻo a i ʻole nā ​​hoʻololi micro? Hiki iā ʻoe ke hoʻohana i ka huli hoʻololi hoʻololi.

Hāʻawi ka hāʻawi lima lima i ka mana ma luna o ka hoʻolaha hoʻolaha. Kahi mea hou aʻe, hiki iā ʻoe ke hoʻonohonoho i ka CPC kiʻekiʻe no kahi huaʻōlelo a hoʻokaʻawale i kahi kālā kikoʻī. ʻOi aku ka lōʻihi o ke kūʻai lima ʻana, akā, hōʻoiaʻiʻo ia i ka hoʻokō koke ʻana i nā loli. Eia naʻe, He kūpono ke koho ʻana i nā moʻokāki nui. Hiki ke paʻakikī ke nānā a hoʻopaʻa i kou hiki ke nānā i ke kiʻi nui. Hāʻawi ka hāʻawi lima lima iā ʻoe i ka mana nui a hiki ke lilo i koho maikaʻi inā e hoʻāʻo ʻoe e hoʻomaikaʻi i ka hana o kahi huaʻōlelo kikoʻī..

ʻElua mau kumu hoʻohālike nui ma Adwords: Uku-ka-kaomi (CPC) a me ke kumu kūʻai-no-mille (CPM). ʻO ka mua ka mea maʻamau a ʻoi aku ka maikaʻi no nā mea hoʻolaha e huli ana i kahi anaina, ʻoiai ʻoi aku ka maikaʻi o ka hope no ka poʻe hoʻolaha e ʻimi nei e hoʻohua i ka nui o ke kaʻa. Eia naʻe, Hiki i nā ʻano hoʻolaha ʻelua ke pōmaikaʻi mai ke kumu hoʻohālike kumukūʻai no kēlā me kēia mile. Hāʻawi ia i ka ʻike i ka nui o nā manaʻo e loaʻa paha i kekahi hoʻolaha. He mea kōkua nui kēia no nā hoʻolaha kūʻai lōʻihi.

Hiki iā ʻoe ke nānā i kāu hana huaʻōlelo me ka hoʻohana ʻana i ka hāmeʻa huli hoʻololi manuahi a Google. E hōʻike pololei ana ka mea hoʻololi huli Google iā ʻoe i ka nui o nā mea kūʻai aku e kaomi i kāu mau hoʻolaha. Hiki iā ʻoe ke hahai i nā kumukūʻai no kēlā me kēia kaomi no ka ʻike ʻana i nā huaʻōlelo e hoʻonui i ke kālā iā ʻoe. Hiki i kēia ʻike ke kōkua iā ʻoe e hoʻoholo maikaʻi. Me kēia mau mea hana ma kāu makemake, hiki iā ʻoe ke hoʻonui i kāu hoʻololi ʻana i ka wā e hōʻemi ana i ke kumukūʻai o kēlā me kēia kaomi.

Ke kālele nei ka bidding CPA i ka hoʻohuli ʻana. Me kēia ʻano kūʻai, ua hoʻonohonoho ʻia nā kumukūʻai no kāu hoʻolaha ma muli o ke kumu kūʻai no ka loaʻa (CPA). ʻO ia hoʻi, uku ʻoe no kēlā me kēia manaʻo i loaʻa i kahi mea kūʻai aku. ʻOiai he kumu hoʻohālike paʻakikī ke koho ʻana CPA, ʻo ka ʻike ʻana i kāu CPA e ʻae iā ʻoe e hoʻonohonoho i nā kumukūʻai kūpono loa no kāu hoʻolaha. No laila, He aha kāu e kali nei? E hoʻomaka i kēia lā a hoʻonui i kāu hoʻololi ʻana me Adwords!

Hoʻopiʻi hou

Ke holo ʻoe i kahi ʻoihana, ʻO ka retargeting me Adwords he ala maikaʻi loa ia e launa pū me kāu mau mea kūʻai aku a hiki i nā mea hou. Me Google Adwords, hiki iā ʻoe ke kau i nā hōʻailona Script i kāu pūnaewele i ʻike hou ai ka poʻe i kipa mua i kāu pūnaewele i kēlā mau hoʻolaha. Hiki ke hoʻohana ʻia ma nā ʻaoʻao āpau, pū kekahi. I ka 'oiaʻiʻo, hōʻike nā helu helu 6 i waho o 10 e hoʻi mai ka poʻe haʻalele kaʻa e hoʻopau i kā lākou kūʻai ʻana i loko 24 hola.

ʻOi aku ka maikaʻi o ka retargeting inā ʻoe e hoʻopaʻa i ka lehulehu kūpono. ʻo kahi laʻana, inā pili kāu hoʻolaha hoʻolaha hou i nā poʻe i kūʻai mua i kekahi mea mai kāu pūnaewele, pono ʻoe e koho i kahi kiʻi me ka nānā a me ka manaʻo e pili ana i ka pūnaewele. ʻOi aku ka nui o nā mea kūʻai aku i kipa i kahi ʻaoʻao ʻaʻahu mare e kūʻai i ka lole ma mua o ka poʻe i mākaʻikaʻi wale i ka pūnaewele.. Hiki i kēia ke kōkua iā ʻoe e hoʻopili i kāu hoʻolaha i nā huahana āu e kūʻai aku nei.

ʻO kahi ala maikaʻi e hoʻohana ai i ka retargeting ma ka ʻoihana pūnaewele ʻo ka hoʻohana ʻana iā Facebook. ʻAʻole wale kēia he ala maikaʻi loa e hana i nā alakaʻi, He ala maikaʻi nō hoʻi ia e kūkulu ai i kahi Twitter ma hope. ʻOi aku ka Twitter ma mua o 75% mea hoʻohana kelepona, no laila e hoʻomaopopo pono i kāu mau hoʻolaha e pili ana i ka mobile-friendly. ʻO ka retargeting me Adwords he ala maikaʻi loa ia e hōʻoiaʻiʻo e hopu ana ʻoe i ka manaʻo o kāu poʻe e hoʻolohe ai a hoʻololi iā lākou i mea kūʻai aku..

Hiki i ka Retargeting me Adwords ke kōkua iā ʻoe i ka huli ʻana i nā malihini kipa. ʻo kahi laʻana, inā kipa ka malihini i kāu pūnaewele a laila kūʻai i kahi huahana, hiki iā ʻoe ke hana i kahi anaina e pili ana i kēlā kanaka. A laila e hōʻike ʻo AdWords i kēlā mau hoʻolaha i kēlā kanaka ma ka Pūnaewele Hōʻike Google holoʻokoʻa. No nā hopena maikaʻi loa, segment your website visitors first by comparing their demographics. Once you’ve done that, you’ll be able to target your remarketing efforts to the specific types of visitors.

Ka noiʻi huaʻōlelo

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. To create content that will attract customers, you should research terms related to your niche and plug them into Google. Track how many searches are made for these terms per month, and how many times people click on the ads for these terms. A laila, create content around those popular searches. ʻO kēia ala, you will not only create quality content for your customers, but you’ll also have a better chance of being ranked higher.

ʻO ke ala maikaʻi loa e hoʻomaka ai i kāu noiʻi huaʻōlelo ʻo ka hana ʻana i kahi kanaka kūʻai, a i ʻole mea kūʻai kūpono. E hana i kahi kanaka kūʻai aku ma ka ʻike ʻana i nā ʻano, nā manaʻo, a me nā hana kūʻai o kāu mea kūʻai maikaʻi. Ma muli o kēia ʻike, hiki iā ʻoe ke hōʻemi i ka papa inoa o nā huaʻōlelo hiki. Ke loaʻa iā ʻoe kahi kanaka kūʻai, hiki iā ʻoe ke hoʻohana i kahi mea hana noiʻi huaʻōlelo e ʻimi i nā huaʻōlelo pili loa. A laila, e ʻike ʻoe i nā mea i loaʻa i ke kūlana kiʻekiʻe loa.

E like me ka mea i ʻōlelo ʻia ma luna, ʻo ka manaʻo o ka noiʻi huaʻōlelo AdWords ma ka manaʻo. Ke huli nei ʻo Google i nā mea hoʻohana e ʻimi ikaika nei i kahi hoʻonā. ʻAʻole ʻike ka poʻe e ʻimi nei i kahi hui hōʻailona ma Lākana i kāu hoʻolaha, ʻoiai ʻo ka poʻe e mākaʻikaʻi ana i kahi makasina fashion e ʻimi nei no ka hoʻonaʻauao. Me ka hoʻohana ʻana i nā huaʻōlelo hoʻohālikelike, e loaʻa iā ʻoe nā mea kūʻai aku e ʻimi maoli nei i kāu mea e hāʻawi nei. Hiki i kēia poʻe huli ke kaomi i kāu hoʻolaha inā hiki iā lākou ke ʻike me ia.

Hiki iā ʻoe ke hoʻohana i ka huaʻōlelo hoʻolālā e ʻike i nā huaʻōlelo i loaʻa ka nui o ka hulina, a ehia mau manawa i huli ʻia ai kekahi huaʻōlelo no kēlā me kēia mahina. Ma waho aʻe o ka helu huli mahina, hiki iā ʻoe ke nānā i nā ʻano i ka manawa maoli, me ka ʻikepili Google Trends a me kāu helu helu kūloko. Me keia, hiki iā ʻoe ke hoʻoholo inā loaʻa i kahi huaʻōlelo ka nui o ka huli ʻana a inā paha ia e hele a piʻi paha. Ke pau kāu noiʻi huaʻōlelo, e loaʻa iā ʻoe kahi papa inoa o nā huaʻōlelo kūpono e huli ai no kāu hoʻolaha.

Inā he ʻoihana ʻoe, ua hoʻohana paha ʻoe i ka Google's Adwords platform e hoʻolaha i kāu ʻoihana. Nui nā ala e hoʻolālā ai i kāu moʻokāki e hōʻoia i ka loaʻa ʻana o ka bang no kāu kālā. Ma keia 'atikala, e uhi mākou i nā kumu kumu o ke koho ʻana i nā huaʻōlelo kālepa, ka huli ʻana i kāu poʻe e hoʻohana ana i ka hoʻohālikelike ʻōlelo, a me ka huli ʻana i nā hoʻololi. Ua manaʻo ʻia kēia ʻatikala e hāʻawi iā ʻoe i ka ʻike e pono ai e hoʻonui i ka pono o kāu mau hoʻolaha hoʻolaha ma ke kahua o Google.

Hoʻolaha ma ka Google's Adwords platform

Nui nā kumu e waiwai ai ka hoʻolaha ʻana ma ke kahua ʻo Google's Adwords. Ka mua, e uku ʻia ʻoe ke kaomi ʻana o kekahi i kāu hoʻolaha. Ka lua, ʻae kēia ʻano hoʻolaha iā ʻoe e nānā i nā hopena o kāu hoʻolaha hoʻolaha. ʻO kēlā ala, hiki iā ʻoe ke hoʻoholo i ka ʻike e pili ana i ka nui o ke kālā āu e hoʻolilo nei ma ka hoʻolaha. Akā ʻaʻole ʻo Google Adwords wale nō ke ala e hoʻolaha ai ma Google. No ka hōʻoia ʻana he hana ia no kāu ʻoihana, pono ʻoe e hoʻomaopopo i ka hana ʻana o kēia kahua hoʻolaha.

Hana ʻo AdWords me ka Pūnaewele Hōʻike Google, e hoʻohana ana i ka pūnaewele Google o nā pūnaewele ʻaoʻao ʻekolu. Hiki ke ʻike ʻia kāu hoʻolaha ma luna o kāu ʻaoʻao pūnaewele, i ka ʻaoʻao ʻaoʻao, ma mua o nā wikiō YouTube, a i ʻole ma kahi ʻē aʻe. Hiki i ka paepae ke kau i nā hoʻolaha ma nā polokalamu kelepona a me Gmail. Pono ʻoe e hoʻopaʻa inoa i kāu mau hōʻailona ma mua o kou hoʻomaka ʻana i ka hoʻolaha ma Google. ʻO ke ʻano kēia e uku ʻoe i ka liʻiliʻi no kēlā me kēia kaomi a loaʻa nā wahi hoʻolaha maikaʻi.

He maʻalahi ka hoʻohana ʻana i ka hoʻolaha ʻana ma ka Google's Adwords platform. Nui nā ala e hoʻonui ai i kāu kālā, me ka hoʻonui ʻana i kāu hoʻolilo ke ʻike ʻia nā hopena. E hoʻonui i kou holomua, e noʻonoʻo e hoʻolimalima i kahi ʻōlelo aʻoaʻo a Google Certified e kōkua iā ʻoe. ʻAʻohe kumu e hoʻāʻo ʻole ai ʻoe, ʻoiai he ala kūʻai kūpono ia e hoʻolaha i nā hoʻolaha i manaʻo nui ʻia. A hoʻomanaʻo, inā loaʻa iā ʻoe nā hopena, hiki iā ʻoe ke hoʻonui i kāu kālā i ka wā e hiki mai ana.

ʻO ka hoʻolaha ma ka Google's Adwords platform kahi ala ikaika loa e hiki ai i nā mea kūʻai aku ma ka honua holoʻokoʻa. ʻO kāna ʻōnaehana he mea kūʻai maoli, a kau ʻoe i nā huaʻōlelo a me nā ʻōlelo kikoʻī. Ke koho ʻoe i kāu mau huaʻōlelo a loaʻa kahi helu maikaʻi, e hōʻike ʻia kāu hoʻolaha i mua o nā hualoaʻa. A ʻo ka hapa maikaʻi loa, ʻaʻole nui ke kumu kūʻai, a hiki iā ʻoe ke hoʻomaka i kahi hoʻolaha i kēia lā!

E kūʻai i nā huaʻōlelo i hoʻopaʻa inoa ʻia

A hiki i kēia manawa, ʻAʻole hiki iā ʻoe ke koho i nā huaʻōlelo hōʻailona o ka mea hoʻokūkū ma Google Adwords. Ua hoʻololi kēlā 2004, i ka wā i hoʻolauna mai ai ʻo Google i nā huaʻōlelo hoʻokūkū. ʻO ka hoʻoholo e pili ana iā Google, nona kahi kulekele e ʻae ana i nā mea hoʻokūkū e hoʻohana i kā lākou mau hōʻailona ma ke kope hoʻolaha, ua hoʻoikaika i nā hoʻokūkū ʻoihana he nui e hoʻohana i kā lākou inoa inoa ponoʻī i nā hoʻolaha. I kēia manawa, akā naʻe, ke hoʻohuli ʻia nei kēia kulekele.

Ma mua o kou kūʻai ʻana ma kahi huaʻōlelo kālepa, e hōʻoia iā ʻoe ka ʻae e hoʻohana. Loaʻa iā Google nā ​​kulekele hoʻolaha hulina maʻalahi e pili ana i nā hōʻailona. I ke koho ʻana i ka hōʻailona o ka mea hoʻokūkū, pale i ka hoʻokomo ʻana i ka inoa o ka mea hoʻokūkū ma ke kope hoʻolaha. ʻO ka hana ʻana pēlā e alakaʻi i nā helu maikaʻi haʻahaʻa. Me ka nānā ʻole i ke kumu, he hana maikaʻi ka loaʻa ʻana o kahi kūlana mana ma nā hopena hulina.

ʻO ke kumu nui ʻaʻole e koho i kahi huaʻōlelo i hoʻopaʻa inoa ʻia he mea paʻakikī paha ke hoʻokaʻawale ma waena o nā hopena hulina organik a me nā hoʻolaha uku.. Eia naʻe, inā hoʻopaʻa inoa ʻia kāu hōʻailona me Google, hiki ke hoʻohana ʻia ma nā pūnaewele ʻike. ʻO nā ʻaoʻao loiloi kahi laʻana o kēia. Hoʻohana pū nā ʻoihana nui i kā lākou mau hōʻailona ma kā lākou kope hoʻolaha, a aia lākou i loko o ko lākou kuleana e hana pēlā. Makemake kēia mau ʻoihana e noho ma luna o nā hopena hulina no kā lākou huahana a me nā lawelawe.

He waiwai nā hōʻailona. Makemake paha ʻoe e noʻonoʻo e hoʻohana iā lākou i kāu kikokikona hoʻolaha e hoʻolaha i kāu huahana. ʻOiai paʻakikī paha lākou e hoʻohana i nā hoʻolaha, hiki nō lākou i kekahi mau manawa. Pono e hoʻohana ʻia nā huaʻōlelo i mālama ʻia no ka ʻike, e like me ka blog. Pono e loaʻa iā ʻoe kahi ʻaoʻao pae i loaʻa nā huaʻōlelo i hoʻopaʻa inoa ʻia a pono e hoʻomaopopo i ke ʻano o kāu manaʻo pāʻoihana. Inā kūʻai aku ʻoe i nā ʻāpana, pono ʻoe e haʻi maopopo i kēia a hōʻike i ke kumukūʻai a i ʻole kahi loulou no ke kūʻai ʻana i ka mea.

Inā hoʻohana kāu mau mea hoʻokūkū i kahi inoa inoa inoa, pono ʻoe e hāʻawi i kēlā mau huaʻōlelo ma Adwords. A i ʻole, hiki iā ʻoe ke kū i ka helu haʻahaʻa haʻahaʻa a me ke kumukūʻai no kēlā me kēia kaomi. Eia kekahi, ʻAʻole ʻike paha kāu mau mea hoʻokūkū i kou inoa inoa a ʻaʻole ʻoe e ʻike i kāu ʻōlelo ʻana iā lākou.. Iloko o ka manawa nō, ke koho nei ka hoʻokūkū ma nā ʻōlelo like. Hiki iā ʻoe ke hoʻāʻo e hoʻohana i kou inoa inoa ponoʻī ma ke ʻano he huaʻōlelo kālepa.

Hoʻokaʻawale ʻia ka poʻe me ka hoʻohālikelike ʻōlelo

ʻOiai e manaʻo paha ʻoe ʻo ka pāʻani ākea wale ke ala e huli ai i kāu mea kūʻai aku, Hāʻawi ka hoʻohālikelike ʻōlelo iā ʻoe i ka mana hou aku. Me ka hoʻolike huaʻōlelo, ʻo kāu mau hoʻolaha wale nō e hōʻike ʻia i ka wā e paʻi ai kekahi i ka ʻōlelo, me nā ʻano like ʻole a me nā huaʻōlelo ʻē aʻe ma mua a ma hope paha o kāu huaʻōlelo. ʻo kahi laʻana, hiki iā ʻoe ke kuhikuhi i nā lawelawe ʻoki mauʻu ma ka wahi a ʻike i kahi papa inoa o nā lawelawe kūloko a me kā lākou uku kau. Ke hoʻohana nei i ka hoʻohālikelike ʻōlelo, akā naʻe, ʻoi aku ka pipiʻi ma mua o ka pāʻani ākea, no laila pono e noʻonoʻo i nā koho ʻē aʻe.

Hiki ke hoʻonui i ka CTR a me ka hoʻololi ʻana i ka hoʻohana ʻana i ka hoʻohālikelike ʻōlelo, a hiki ke hōʻemi i nā lilo hoʻolaha hoʻolaha. ʻO ka ʻaoʻao haʻahaʻa i ka hoʻohālikelike ʻōlelo ʻo ia ka palena o kāu hoʻolaha hoʻolaha i nā hulina i loaʻa kāu huaʻōlelo pololei, hiki ke kaupalena i kou hiki. Inā ʻoe e hoʻāʻo nei i nā manaʻo hou, akā naʻe, ʻO ka pāʻani ākea paha ke koho maikaʻi loa. Hāʻawi kēia hoʻonohonoho iā ʻoe e hoʻāʻo i nā hoʻolaha hou a ʻike i ka hana. Ke pili i ka hana hoʻolaha, makemake ʻoe e hōʻoia ʻoe e ʻimi nei i ka lehulehu kūpono me nā huaʻōlelo kūpono.

Inā hoʻolaha ʻoe i kahi huahana a i ʻole lawelawe i kaulana ma ka laulā, ʻO ka hoʻohālikelike ʻōlelo huaʻōlelo he ala maikaʻi loa ia e huli ai i kēia pūʻulu. Hana ka hoʻohālikelike ʻōlelo ma ka hōʻoia ʻana e hōʻike ʻia kāu mau hoʻolaha i nā poʻe i ʻimi i ka huaʻōlelo a i ʻole ka ʻōlelo pololei.. ʻO ke kī ʻo ka hōʻoia ʻana i ka ʻōlelo āu e hoʻohana ai ma ke ʻano pololei i ʻike ʻia ma nā hopena hulina kiʻekiʻe. ʻO kēia ala, e pale aku ʻoe i ka hoʻopau ʻana i kāu kālā hoʻolaha ma nā kaʻa pili ʻole.

Hiki i nā huaʻōlelo ke kōkua iā ʻoe e kālailai i nā hulina mea kūʻai aku e hoʻoholo i ke ʻano o nā huaʻōlelo a lākou e ʻimi nei. He mea kōkua nui inā ʻoe e ʻimi nei i nā mea kūʻai aku. ʻO ka hoʻohana ʻana i ka hoʻokūkū huaʻōlelo ma Adwords e hōʻemi i kāu poʻe i manaʻo ʻia a hoʻomaikaʻi i ka hana o kāu hoʻolaha hoʻolaha. A, ke hoʻohana pono ʻoe, e ʻike ʻoe i kahi hoʻihoʻi kiʻekiʻe ma ka hoʻolaha hoʻolaha. Ke aʻo ʻoe i kēia mau ʻano, hiki iā ʻoe ke hoʻokō i kāu mau pahuhopu me ka ʻoi aku ka pololei ma mua o ka wā ma mua.

ʻO kahi ala ʻē aʻe e huli ai i nā kānaka ʻo ka hana ʻana i nā papa inoa pili. Hiki i kēia mau papa inoa ke hoʻokomo i nā malihini kipa a i ʻole ka poʻe i hana i nā hana kikoʻī ma kāu pūnaewele. Me nā papa inoa pili, hiki iā ʻoe ke kuhikuhi i nā mea hoʻohana kikoʻī e pili ana i kā lākou makemake. A, inā loaʻa iā ʻoe kahi huahana i kūʻai ʻia e nā kānaka, hiki iā ʻoe ke hoʻohana i kēlā mea e hoʻopaʻa iā lākou me nā hoʻolaha. ʻO ka manawa aʻe e hana ai ʻoe i mea hou, e hoʻohana i kahi papa inoa pili maʻamau.

E hahai i nā hoʻololi ʻana me ka hoʻohālikelike ʻōlelo

Inā ʻoe e ʻimi nei e hoʻomaikaʻi i kāu hoʻolaha hoʻolaha ʻenehana hulina, E noʻonoʻo paha ʻoe e hoʻohana i ka mea hoʻololi hoʻohālikelike ma kahi o ka pāʻani ākea. Ua hoʻohana ʻia kēia mau mea hoʻololi i ka ʻimi uku mai ka hoʻomaka ʻana o ke kahawai, a ʻae lākou iā ʻoe e ʻoi aku ka pololei i ka hōʻike ʻana i kāu mau hoʻolaha. ʻOiai he manaʻo maikaʻi paha kēia, nui nā mea hoʻolaha e hopohopo nei no ka hoʻopau ʻana i kā lākou hoʻolaha hoʻolaha inā ʻaʻole lākou e hoʻololi i kā lākou huaʻōlelo pāʻani ākea. Kahi mea hou aʻe, hiki i ka huaʻōlelo hoʻohālikelike huaʻōlelo ke hoʻomaka i kāu hoʻolaha no nā ʻimi hoʻomalu ʻole, hoʻohaʻahaʻa i ka pili o kāu hoʻolaha.

ʻO ke ala ʻē aʻe e hoʻonui ai i kāu mau huaʻōlelo huaʻōlelo e hoʻohui “+” i na huaolelo pakahi. E haʻi kēia iā Google e hoʻohana ʻia ka huaʻōlelo āu e makemake ai i ka huli ʻana. ʻo kahi laʻana, ina e imi kekahi “kukui pākaukau ʻalani,” E hōʻike wale ʻia kāu hoʻolaha inā hoʻokomo ke kanaka i ka huaʻōlelo pololei. He kūpono kēia ʻano no ka poʻe e ʻimi nei “kukui pākaukau ʻalani,” no ka mea, e hōʻike ʻia i ka poʻe e paʻi i ka huaʻōlelo pololei, ma mua o ka maʻamau.

To increase CTR and conversion rates, it’s imperative to include numbers into the headline of your ads. Research shows that incorporating numbers into the headline of your ads increases CTR by 217%. But that doesn’t mean you should reinvent the wheel. The trick is to craft a compelling value proposition and hook without reinventing the wheel. While clever ads can increase CTR, they can be costly. No laila, let’s take a look at some simple but effective strategies.

Ka noiʻi huaʻōlelo

To make the most of your AdWords campaign, you must conduct keyword research. Keywords can be chosen based on their popularity, cost per click, and search volume. Google Keyword Planner is a free tool you can use for this purpose. By using this tool, you can determine the average number of searches a keyword receives each month and the cost per click for each keyword. Google Keyword Planner also suggests related keywords that you can use to build more targeted campaigns.

Ke loaʻa iā ʻoe kahi papa inoa o nā huaʻōlelo, it is time to prioritize them. Focus on a handful of the most popular terms. Keep in mind that fewer keywords will result in a more targeted campaign and greater profits. Eia naʻe, if you don’t have the time to do keyword research for every keyword, you can use a free tool like SEMrush to find out which keywords your target audience is typing in. It is also possible to use a keyword research tool like SEMrush to find out how many results show up on a SERP.

Another tool that is free and can be used to perform keyword research is Ahrefs. It is a good place to start, as it allows you to view your competitors’ website traffic, competition, and keyword volume. You can also see what type of websites are ranking for those keywords and analyze their strategies. This is crucial, since these keywords are what you want to rank on Google. Eia naʻe, it is not always easy to share these findings with other parties.

Using Google’s Keyword Planner allows you to see search volumes by month, which can help you target your ads with more specific terms. The keyword planner also allows you to see similar keywords. This tool also shows you the number of people searching for a keyword based on your constraints. You can even use Google’s Keyword Planner to see which keywords are competing for the same keywords as yours. These tools will give you an idea of the most popular keywords and help you find the best ones for your ad campaigns.

Ke kumu hoʻohālike

ʻO ke kumukūʻai-per-click (CPC) strategy can generate more low-cost impressions than CPM, particularly for ads that are below the fold. Eia naʻe, CPM works best when brand awareness is your primary goal. Manual CPC bidding focuses on setting bids for specific keywords. In this model, you can use higher bids only for these keywords to maximize visibility. Eia naʻe, this method can be time-consuming.

Adwords allows you to change your bids by campaign and ad group level. These bid adjustments are called bid modifiers. Bid modifiers are available for Platform, InteractionType, and PreferredContent. These are maintained at the ad group level through the AdGroupCriterionService. Pela no, campaign-level bid adjustments can be made via the CampaignBidModifierService. Google also provides an API for these adjustments.

The default ad placement is called Broad Match. This type shows your ad on the search engine’s page for any keyword, including synonyms and related searches. While this approach results in a large number of impressions, it also has a higher cost. Other types of match include Exact Match, Pāʻani Huaʻōlelo, and Negative Match. Laulaha, the more specific your match, the lower your cost will be.

The Bidding model for Adwords uses a variety of techniques to help you optimize your ad campaigns. ʻo kahi laʻana, you can set the maximum bid for a particular keyword, then adjust your bid based on how many conversions you’ve received. If you’ve made a sale, AdWords will increase your bid based on that. For more advanced users, you can also use dynamic conversion tracking.

Target CPA bidding is a type of ad strategy that focuses on driving conversions. It sets bids for a campaign based on CPA (Cost per Acquisition), which is the cost to acquire a single customer. This model can be complex if you don’t know your acquisition cost (CPA) or how many conversions your ads drive. Eia naʻe, the more you know about CPA, the more you’ll know how to set your bids accordingly.

Manual bidding is also an option to increase clicks, nā manaʻo, and video views. Choosing this strategy will allow you to control your budget while boosting the ROI of your campaigns. Eia naʻe, you should note that manual bidding is not recommended for every campaign. A more appropriate option would be to use the maximize conversions strategy, which is hands-off and requires less effort. You can also increase your daily budget if you find your average spend is lower than your daily budget.

Quality scores

To improve your Quality Scores in Adwords, you need to pay attention to certain key factors. These factors affect your Quality Score individually and collectively, and may require adjustments to your website. Listed below are some things to consider to improve your Quality Score:

Your Quality Score is directly related to how well your ad performs. A high Quality Score translates into a strong user experience. Increasing your Quality Score is also a good idea as it will help you boost your Ad Rank and lower your cost per click. Whether you’re aiming for higher visibility on Google or a lower CPC, the Quality Score will affect the performance of your ad over time. In addition to this, a high Quality Score will improve your ad’s placement in search results and lower your cost per click.

You can improve your Quality Score by optimizing your ad’s keyword relevance. Keyword match refers to how closely your ad matches the user’s search query. Your ad’s keyword relevancy is measured using the Quality Score, and will determine how your ads are displayed. Your ad should tell potential customers what they can expect from your business, offer a compelling call to action, and be attractive to users on all devices.

The three factors that influence your account’s Quality Score are: ka helu clickthrough i manaʻo ʻia (CTR), landing page experience (LE), and the ad’s relevance to the searcher’s intent. When you compare the scores of keywords that appear under different ad groups, you’ll see that the Quality Scores for those keywords will differ from the same keywords in other ad groups. The reasons for this include different ad creative, ʻaoʻao pae, demographic targeting, a oi aku. If your ad receives a low Quality Score, you’ll have a better understanding of how the quality score is calculated. The results of this analysis are published on Google’s website and are updated every few days.

In the Adwords auction, your Quality Score influences the rank of your ad and cost per click. You’ll find that lower CPC means less money spent per click. Quality Scores should also be considered for your bid. ʻOi ke kiʻekiʻe o kāu Helu Koʻikoʻi, the more likely you’ll be displayed in your ad. In the ad auction, a higher CPC will generate more revenue for the search engine.

Koina

One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Cost per click or CPC is a cost that is regulated by Google Adwords using a metric called the maximum CPC. This metric allows advertisers to control their bids according to the amount of money they can afford to spend for each click. The cost of each click is dependent on the size of your business and the industry you’re in.

To understand the cost of PPC software, you’ll want to consider how you will allocate your budget. You can allocate some of your budget to mobile and desktop advertising, and you can also target certain mobile devices to increase conversions. The cost of PPC software is usually based on a subscription model, so be sure to factor in the cost of a subscription. WordStream offers prepaid plans and six-month contracts. You’ll find it easy to budget for PPC software this way, as long as you understand the terms and conditions.

The most common method for determining cost of Adwords is the cost per click (PPC). It is best used when you want to target a specific target audience and are not targeting a large volume of traffic every day. The cost per mille, or CPM, bidding method is useful for both types of campaigns. CPM gives you insight into the number of impressions your advert receives, which is important when developing a long-term marketing campaign.

As the number of competitors on the internet continues to rise, the cost of Adwords is getting out of hand. Just a few years ago, paying for clicks was still a relatively low cost. I kēia manawa, with more people bidding on Adwords, it’s possible for new businesses to spend EUR5 per click on some keywords. No laila, how can you avoid spending more money on your Adwords campaigns? There are many ways to control the costs associated with Adwords.

Inā makemake ʻoe e ʻike pehea e kūkulu ai i kāu moʻokāki Adwords e hoʻonui i ka hoʻihoʻi ʻana i kāu hoʻolaha hoʻolaha, heluhelu i keia 'atikala. E hele kēia ʻatikala ma luna o nā Koina, Nā pōmaikaʻi, Huli a me nā huaʻōlelo. Ke hoʻomaopopo ʻoe i kēia mau manaʻo kumu ʻekolu, e mākaukau ʻoe e hoʻomaka. Ke mākaukau ʻoe e hoʻomaka, e nānā i ka hoʻāʻo manuahi. Hiki iā ʻoe ke hoʻoiho i ka polokalamu hoʻolaha Adwords ma aneʻi. Hiki iā ʻoe ke hoʻomaka e kūkulu i kāu moʻokāki.

Na koina

Hoʻohana ʻo Google ma mua o $50 miliona i ka makahiki ma AdWords, me nā hui ʻinikua a me nā ʻoihana kālā e uku ana i nā kumukūʻai kiʻekiʻe loa. Kahi mea hou aʻe, Hoʻohana nui ʻia ʻo Amazon, hoʻolilo ʻoi aku ma mua o $50 miliona i kēlā me kēia makahiki ma AdWords. Akā he aha ke kumukūʻai maoli? Pehea ʻoe e haʻi ai? E hāʻawi ana kēia mau mea iā ʻoe i ka manaʻo nui. Ka mua, pono ʻoe e noʻonoʻo i ka CPC no kēlā me kēia huaʻōlelo. ʻAʻole manaʻo ʻia ka CPC haʻahaʻa o ʻelima keneta i nā huaʻōlelo kumu kūʻai nui. Hiki ke kūʻai aku i nā huaʻōlelo kiʻekiʻe loa $50 no ke kaomi.

ʻO kekahi ala e koho ai i ke kumukūʻai ma ka helu ʻana i ka helu hoʻololi. E hōʻike ana kēia helu i ka manawa e hana ai ka malihini i kekahi hana. ʻo kahi laʻana, hiki iā ʻoe ke hoʻonohonoho i kahi code kūʻokoʻa e hahai i nā kau inoa leka uila, a na ke kikowaena AdWords e ping i nā kikowaena e hoʻoponopono i kēia ʻike. A laila e hoʻonui ʻoe i kēia helu me 1,000 e helu i ke kumukūʻai hoʻololi. Hiki iā ʻoe ke hoʻohana i kēia mau waiwai no ka hoʻoholo ʻana i ke kumukūʻai o nā hoʻolaha AdWords.

He mea nui ka pili o ka hoʻolaha. Hiki i ka hoʻonui ʻana i ka pili o ka hoʻolaha ke hoʻonui i ka helu kaomi a me nā helu maikaʻi. Hoʻokele ʻo Conversion Optimizer i nā hoʻolaha ma kahi pae huaʻōlelo i mea e hoʻohuli ai i nā hoʻololi ʻana ma lalo a i ʻole ma lalo o ke kumu kūʻai o ka mea hoʻolaha no ka hoʻololi ʻana., a i ʻole CPA. ʻOi aku ka pili o kāu mau hoʻolaha, ʻoi aku ka kiʻekiʻe o kāu CPC. Akā pehea inā ʻaʻole e hana ana kāu hoʻolaha e like me ka mea i manaʻo ʻia? ʻAʻole paha ʻoe makemake e hoʻopau i ke kālā ma nā hoʻolaha i kūpono ʻole.

ʻO nā huaʻōlelo koʻikoʻi loa he ʻumi ma AdWords e pili ana i ke kālā a me nā ʻoihana e mālama i nā kālā nui. ʻo kahi laʻana, ka huaʻōlelo “degere” a i ʻole “hoʻonaʻauao” kiʻekiʻe ma ka papa inoa o nā huaʻōlelo Google pipiʻi. Inā ʻoe e noʻonoʻo ana e komo i ke kula hoʻonaʻauao, e mākaukau e uku i kahi CPC nui no kahi huaʻōlelo haʻahaʻa ka nui o ka hulina. Makemake ʻoe e ʻike i ke kumukūʻai no kēlā me kēia kaomi o nā huaʻōlelo e pili ana i nā keʻena lapaʻau.

ʻOiai hiki iā ʻoe ke hoʻokele i kāu kālā, Hiki iā Google AdWords ke koho maikaʻi loa no nā ʻoihana liʻiliʻi. Hiki iā ʻoe ke hoʻomalu i ka nui āu e hoʻolilo ai i kēlā me kēia kaomi ma o ka geo-targeting, ka huli ʻana o ka mea hana, a oi aku. Akā e hoʻomanaʻo, ʻaʻole ʻoe hoʻokahi! Ke alo nei ʻo Google i ka hoʻokūkū koʻikoʻi mai AskJeeves a me Lycos. Ke kūʻē nei lākou i ka noho aliʻi ʻana o Google ma ke ʻano he helu ʻekahi ʻimi hulina i ka honua.

Nā pōmaikaʻi

He kahua ʻo Google AdWords no ka hoʻolaha uku pākēneka. Hoʻoponopono ia i nā hoʻolaha e kū ana ma luna o nā hulina Google. Hiki i nā ʻoihana āpau ke pōmaikaʻi mai AdWords, ma muli o kona mau pōmaikaʻi. ʻOi aku ka ikaika o kāna koho ʻana ma mua o ke koho wale ʻana i kahi anaina e pili ana i ka wahi a i ʻole ka hoihoi. Hiki iā ʻoe ke huli i ka poʻe ma muli o nā huaʻōlelo pololei a lākou e paʻi ai ma Google, hōʻoia ʻoe e hoʻolaha wale i nā mea kūʻai aku i mākaukau e kūʻai.

Hana ʻo Google Adwords i nā mea āpau, mai nā kūʻai aku i nā kūlana hoʻolaha. Me Google Adwords, hiki iā ʻoe ke nānā a hoʻoponopono i kāu mau kumukūʻai no ka loaʻa ʻana o ka hoʻihoʻi maikaʻi loa ma kēlā me kēia kaomi. Hāʻawi ka hui Google Adwords iā ʻoe i kēlā me kēia pule, i kēlā me kēia pule, a me ka hoike mahina. Hiki i kāu hoʻolaha ke lawe mai i ʻehiku mau malihini kipa i kēlā me kēia lā, inā ʻoe laki. No ka loaʻa ʻana o ka maikaʻi loa mai Adwords, pono ʻoe e ʻike maopopo i ka mea āu e hoʻāʻo nei e hoʻokō.

Ke hoʻohālikelike ʻia me SEO, ʻO AdWords kahi mea hana ʻoi aku ka maikaʻi no ka hoʻokele kaʻa a alakaʻi. He maʻalahi ka hoʻolaha PPC, scalable, a hiki ke ana, ʻo ia hoʻi, e uku wale ʻoe ke kaomi kekahi i kāu hoʻolaha. Kahi mea hou aʻe, e ʻike pono ʻoe i nā huaʻōlelo i lawe mai iā ʻoe i ka nui o ke kaʻa, kahi e hiki ai iā ʻoe ke hoʻomaikaʻi i kāu hoʻolālā kālepa. Hiki iā ʻoe ke hahai i nā hoʻololi ʻana ma o AdWords.

Hoʻohana maʻalahi ka mea hoʻoponopono Google AdWords a kōkua iā ʻoe e hoʻokele i kāu hoʻolaha. ʻOiai inā hoʻokele ʻoe i kahi moʻokāki AdWords nui, e hoʻomaikaʻi maikaʻi ʻia ka hoʻoponopono ʻana i kāu hoʻolaha. Ke hoʻomau nei ʻo Google i ka hoʻolaha ʻana i kēia hāmeʻa, a loaʻa iā ia ka laulā o nā pono ʻē aʻe no nā mea nona ka ʻoihana. Inā ʻoe e ʻimi nei i kahi hoʻonā no nā pono hoʻolaha o kāu ʻoihana, ʻO ka Lunahooponopono AdWords kekahi o nā mea hana pono loa i loaʻa.

Ma waho aʻe o ka huli ʻana i nā hoʻololi, Hāʻawi ʻo AdWords i nā mea hana hoʻāʻo like ʻole e kōkua iā ʻoe e hana i ka hoʻolaha hoʻolaha kūpono. Hiki iā ʻoe ke hoʻāʻo i nā poʻomanaʻo, kikokikona, a me nā kiʻi me nā mea hana AdWords a ʻike i nā mea hana i ʻoi aku ka maikaʻi. Hiki iā ʻoe ke hoʻāʻo i kāu huahana hou me AdWords. ʻAʻole pau nā pōmaikaʻi o AdWords. No laila, He aha kāu e kali nei? E hoʻomaka i kēia lā a hoʻomaka e pōmaikaʻi mai AdWords!

Hoʻopaʻa

ʻO ka huli ʻana i kāu mau hoʻolaha Adwords i nā poʻe e hiki ke kōkua iā ʻoe e hoʻonui i kāu helu hoʻololi a hoʻonui i kāu kālepa pūnaewele. Hāʻawi ʻo AdWords i kekahi mau ala no kēia, akā, ʻo ke ala ʻoi aku ka maikaʻi o ka hui pū ʻana o nā ʻano hana. Ma muli o kāu mau pahuhopu. E aʻo hou e pili ana i kēia mau ʻano hana like ʻole, heluhelu mai! Eia kekahi, mai poina e ho'āʻo i kāu mau hoʻolaha! E kūkākūkā mākou pehea e hoʻāʻo ai i kēia mau ʻano ʻokoʻa i ka Adwords.

He laʻana ka huli ʻana i ka loaʻa kālā o kahi hui wahi kanaka. Hoʻokumu ʻia kēia ʻano o ka huli ʻana i ka ʻikepili IRS i hoʻolaha ʻia. ʻOiai aia wale nō ma ʻAmelika Hui Pū ʻIa, Hiki iā Google AdWords ke huki i ka ʻike mai ka IRS a hoʻokomo i loko o AdWords, hiki iā ʻoe ke hana i nā papa inoa e pili ana i ka wahi a me nā code zip. Hiki nō hoʻi iā ʻoe ke hoʻohana i ke koho ʻImi Loaʻa no ka hoʻolaha ʻana. Inā ʻike ʻoe i ke ʻano o nā demografika e pili ana kāu poʻe hālāwai, hiki iā ʻoe ke hoʻokaʻawale i kāu mau hoʻolaha AdWords e like me ia.

ʻO ke ala ʻē aʻe e ʻimi ai i kāu mau hoʻolaha Adwords ma ke koho ʻana i kahi kumuhana a i ʻole subtopic. Hāʻawi kēia iā ʻoe e ʻimi i kahi lehulehu ākea me ka liʻiliʻi o ka hoʻoikaika. Eia naʻe, ʻAʻole ka hilinaʻi o ke kumuhana i nā huaʻōlelo kikoʻī. He mea paahana maikaʻi loa ka huli ʻana kumuhana ke hoʻohana pū ʻia me nā huaʻōlelo. ʻo kahi laʻana, hiki iā ʻoe ke hoʻohana i nā kumuhana no nā lawelawe a i ʻole nā ​​huahana o kāu pūnaewele, a i ʻole no kahi hanana a i ʻole hōʻailona. Akā ʻo kēlā me kēia ala āu e koho ai, hiki iā ʻoe ke hōʻea i kāu poʻe i manaʻo ʻia a hoʻonui i kāu hoʻololi.

ʻO ke ala aʻe e huli ai i nā hoʻolaha AdWords ʻo ke koho ʻana i kā lākou mea hoʻolohe ma muli o kā lākou loaʻa kālā, wahi, a oi aku. He mea maikaʻi kēia koho no nā mea kūʻai aku e makemake ana e hōʻoia i nā hoʻolaha a lākou e hoʻolilo nei i kā lākou kālā e hiki aku i ka lehulehu e kūʻai aku.. ʻO kēia ala, hiki iā ʻoe ke hōʻoia e hiki aku kāu hoʻolaha hoʻolaha i ka lehulehu e kūʻai paha i kāu huahana. Akā pehea e hiki ai iā ʻoe ke hana i kēlā?

Hua'ōlelo

Ke koho ʻana i nā huaʻōlelo no kāu hoʻolaha, e ho'āʻo e pale i nā huaʻōlelo ākea a i ʻole nā ​​huaʻōlelo pili ʻole i kāu ʻoihana. Makemake ʻoe e kuhikuhi i nā kaomi kūpono mai nā mea kūʻai aku kūpono a mālama i kāu mau manaʻo i ka liʻiliʻi. ʻo kahi laʻana, inā he hale hoʻoponopono kamepiula kāu, mai hoʻolaha i kāu ʻoihana me ka hoʻohana ʻana i ka huaʻōlelo “kamepiula.” A ʻoiai ʻaʻole hiki iā ʻoe ke pale i nā huaʻōlelo ākea, hiki iā ʻoe ke hōʻemi i kāu kumukūʻai PPC ma ka hoʻohana ʻana i nā synonyms, nā ʻano like ʻole, a me nā huaʻōlelo pili i ke ʻano.

ʻOiai he mea hoihoi paha nā huaʻōlelo huelo lōʻihi i ka wā mua, ʻAʻole makemake ʻo SEM iā lākou. ʻO ia hoʻi, inā hoʻokomo kekahi “ʻōlelo huna wifi” ʻaʻole paha lākou e ʻimi nei i kāu huahana a lawelawe paha. Ke ho'āʻo nei paha lākou e ʻaihue i kāu pūnaewele uea, a i ʻole ke kipa ʻana i kahi hoaaloha. ʻAʻole maikaʻi kekahi o kēia mau kūlana no kāu hoʻolaha hoʻolaha. aka, e hoʻohana i nā huaʻōlelo lōʻihi e pili ana i kāu huahana a lawelawe paha.

ʻO kahi ala ʻē aʻe e ʻimi ai i nā huaʻōlelo hoʻololi haʻahaʻa ʻo ka holo ʻana i nā hoʻolaha maikaʻi ʻole. Hiki iā ʻoe ke kāpae i kekahi mau huaʻōlelo mai kāu hoʻolaha ma ka pae hoʻolaha. He kōkua nui kēia inā ʻaʻole kūʻai kāu mau hoʻolaha. Akā ʻaʻole hiki i nā manawa a pau kēia. Aia kekahi mau hana hoʻopunipuni e huli i nā huaʻōlelo hoʻololi. E nānā i kēia ʻatikala na Search Engine Journal no ka ʻike hou aku. Loaʻa iā ia nā ʻōlelo aʻoaʻo he nui no ka ʻike ʻana i nā huaʻōlelo hoʻololi kiʻekiʻe. Inā ʻaʻole ʻoe i hana i kēia, hiki iā ʻoe ke hoʻomaka e hoʻokolohua me kēia mau hoʻolālā i kēia lā.

ʻO ka mea koʻikoʻi e hoʻomanaʻo e pili ana i nā huaʻōlelo no Adwords he hana koʻikoʻi lākou i ka hoʻohālikelike ʻana i kāu mau hoʻolaha me nā mea kūʻai aku.. Ma ka hoʻohana ʻana i nā huaʻōlelo kiʻekiʻe, e hōʻike ʻia kāu mau hoʻolaha i nā poʻe manaʻo koʻikoʻi i lalo o ka hale kūʻai. ʻO kēia ala, hiki iā ʻoe ke hōʻea i kahi anaina kiʻekiʻe e hiki ke hoʻohuli. ʻEkolu ʻano nui o nā huaʻōlelo, kūʻai, ʻike ʻike, a maʻamau. Hiki iā ʻoe ke hoʻohana i kekahi o kēia mau ʻano huaʻōlelo e huli i kahi hui mea kūʻai aku.

ʻO kekahi ala ʻē aʻe e ʻimi ai i nā huaʻōlelo kiʻekiʻe ʻo ia ka hoʻohana ʻana i ka hāmeʻa huaʻōlelo i hāʻawi ʻia e Google. Hiki iā ʻoe ke hoʻohana i ka Google webmaster search analytics report reports. I mea e hoʻonui ai i kou manawa e loaʻa ai nā hoʻololi, hoʻohana i nā huaʻōlelo e pili ana i ka ʻike o kāu pūnaewele. ʻo kahi laʻana, inā kūʻai ʻoe i nā lole, e hoʻohana i ka ʻōlelo “ʻano ʻano” e like me ka hua'ōlelo. E kōkua kēia i kāu hoʻolaha e ʻike ʻia e ka poʻe makemake i ka huahana āu e kūʻai nei.

No ka holomua ma Adwords, pono ʻoe e ʻike i nā huaʻōlelo āu e hoʻohana ai a pehea e kūʻai aku ai iā lākou. Ma keia 'atikala, e aʻo ʻoe pehea e hoʻonohonoho lima ai i nā bid, huaʻōlelo noiʻi, a huli hou i kāu mau hoʻolaha. Nui aʻe i ka hoʻolālā huaʻōlelo, pū kekahi, me ke ʻano o ka hoʻāʻo ʻana i kāu mau huaʻōlelo a pehea e ʻike ai i nā mea e loaʻa ai ka uku kaomi-ma waena. Manaʻolana, e kōkua kēia mau hoʻolālā iā ʻoe e loaʻa ka maikaʻi loa mai Adwords.

Ka noiʻi huaʻōlelo

He ʻāpana koʻikoʻi o ka kūʻai aku ʻana i ka ʻenekini huli, a ke hilinaʻi nei ka hoʻolaha hoʻolaha kūleʻa i ke koho ʻana i nā huaʻōlelo kūpono. ʻO ka noiʻi huaʻōlelo ke kaʻina o ka ʻike ʻana i nā mākeke waiwai a me ka manaʻo ʻimi. Hāʻawi nā huaʻōlelo i ka ʻikepili helu mākeke ma nā mea hoʻohana pūnaewele a kōkua iā lākou e hana i kahi hoʻolālā hoʻolaha. Ke hoʻohana nei i nā mea hana e like me Google AdWords’ hoʻolaha hoʻolaha, hiki i nā ʻoihana ke koho i nā huaʻōlelo kūpono loa no kā lākou hoʻolaha uku pākēneka. ʻO ke kumu o ka noiʻi huaʻōlelo e hana i nā manaʻo ikaika mai ka poʻe e ʻimi ikaika nei i kāu mea e hāʻawi ai.

ʻO ka hana mua i ka noiʻi huaʻōlelo ʻo ia ka hoʻoholo ʻana i kāu poʻe i manaʻo ʻia. Ke ʻike ʻoe i kāu poʻe i manaʻo ʻia, hiki iā ʻoe ke neʻe i nā huaʻōlelo kikoʻī. E hana i ka noiʻi huaʻōlelo, hiki iā ʻoe ke hoʻohana i nā mea hana manuahi e like me Google's Adwords Keyword Tool a i ʻole nā ​​​​mea hana noiʻi huaʻōlelo uku e like me Ahrefs. He maikaʻi kēia mau mea hana no ka noiʻi ʻana i nā huaʻōlelo, ke hāʻawi nei lākou i nā metric ma kēlā me kēia. Pono ʻoe e hana i ka nui o ka noiʻi ʻana ma mua o ke koho ʻana i kahi huaʻōlelo a ʻōlelo paha.

ʻO Ahrefs kekahi o nā mea noiʻi huaʻōlelo maikaʻi loa no nā mea hana ʻike. Hoʻohana kāna mea hana noiʻi huaʻōlelo i ka ʻikepili clickstream e hāʻawi i nā metric kaomi kūʻokoʻa. Loaʻa iā Ahrefs nā papa inoa inoa ʻehā, me nā hoʻāʻo manuahi ma nā papa inoa inoa Standard a me Lite. Me nā hoʻokolohua manuahi, hiki iā ʻoe ke hoʻohana i ka mea hana no nā lā ʻehiku a uku hoʻokahi wale nō i ka mahina. Nui ka ʻikepili huaʻōlelo – he ʻelima piliona huaʻōlelo mai 200 ʻāina.

Pono e hoʻomau ka noiʻi huaʻōlelo, ʻoiai ʻo nā huaʻōlelo kaulana i kēia lā ʻaʻole paha nā koho maikaʻi loa no kāu ʻoihana. Ma waho aʻe o ka noiʻi huaʻōlelo, pono e komo pū me ka noiʻi ʻana i nā huaʻōlelo kūʻai maʻiʻo. E hana i kahi noiʻi, e hoʻopili wale i nā huaʻōlelo e wehewehe ana i kāu hui a ʻike i ka nui o ka poʻe e paʻi i kēlā mau huaʻōlelo i kēlā me kēia mahina. E nānā i ka helu o nā hulina i loaʻa i kēlā me kēia huaʻōlelo i kēlā me kēia mahina a me ke kumukūʻai o kēlā me kēia pākahi. Me ka nui o ka noiʻi, hiki iā ʻoe ke kākau i nā ʻike pili i kēia mau hulina kaulana.

Ke koho ʻana i nā huaʻōlelo

Pono ʻoe e noiʻi i ka hoʻokūkū a ʻike i nā huaʻōlelo maʻamau e hoʻonui ai i kou manawa e loaʻa ai nā kaʻa kiʻekiʻe a loaʻa kālā. ʻO ka hoʻohana ʻana i nā mea hana noiʻi huaʻōlelo e kōkua iā ʻoe e hoʻoholo i nā huaʻōlelo i ʻoi aku ka maikaʻi a ʻoi aku ka hoʻokūkū no ʻoe e loaʻa kālā. Hiki iā ʻoe ke hoʻohana i nā mea hana e like me Ubersuggest e ʻike i nā stats huaʻōlelo mōʻaukala, manaʻo kālā, a me nā hoʻokūkū hoʻokūkū. Ke hoʻoholo ʻoe i nā huaʻōlelo e loaʻa kālā iā ʻoe, pono ʻoe e hoʻoholo i ka hoʻolālā huaʻōlelo.

ʻO ka mea nui e hoʻomanaʻo, ʻo ke koho pono ʻana i nā huaʻōlelo āu e makemake ai e kiʻi. ʻO ke kiʻekiʻe o ka CPC, ʻoi aku ka maikaʻi. Akā inā makemake ʻoe e hoʻokō i nā kūlana kiʻekiʻe ma nā ʻenekini huli, pono ʻoe e kūʻai kiʻekiʻe. Nānā ʻo Google i kāu kauā CPC a me ka helu maikaʻi o ka huaʻōlelo āu e ʻimi nei. ʻO ia ke kumu e pono ai ʻoe e koho i nā huaʻōlelo kūpono e kōkua iā ʻoe e loaʻa i nā kūlana kiʻekiʻe. ʻO ke koho ʻana i nā huaʻōlelo e ʻae iā ʻoe e ʻoi aku ka pololei me kāu mea e ʻike ai.

Ke koho ʻana i nā huaʻōlelo ma Adwords, pono ʻoe e noʻonoʻo i ka mea a kāu poʻe e ʻimi nei. ʻOi aku ka nui o nā poʻe e ʻike i kāu pūnaewele ma o kāu hoʻolaha, ʻoi aku ka nui o nā kaʻa e loaʻa iā ʻoe. E hoʻomanaʻo ʻaʻole e hopena nā huaʻōlelo a pau i ke kūʻai. ʻO ka hoʻohana ʻana i ka huli hoʻololi ʻana e ʻae iā ʻoe e ʻimi i nā huaʻōlelo ʻoi aku ka maikaʻi a hoʻoponopono i kāu CPC kiʻekiʻe e like me ia. Ke holo nei kāu hoʻolālā koho huaʻōlelo, e lawe mai ia oe i ka waiwai kiekie. Inā palena kāu kālā, hiki iā ʻoe ke hoʻohana mau i kahi lawelawe e like me PPCexpo e loiloi i kāu hoʻolālā koho huaʻōlelo.

E hoʻomanaʻo ʻaʻole ʻimi nā mea hoʻokūkū iā ʻoe i helu ʻekahi ma ka ʻaoʻao hopena o Google. Pono ʻoe e noʻonoʻo i ka loaʻa kālā o kāu hoʻolaha hoʻolaha. Pono maoli ʻoe i ka huakaʻi mai nā mea kūʻai aku e ʻimi nei i kāu huahana? ʻo kahi laʻana, inā ʻike ʻia kāu hoʻolaha ma lalo o kā lākou papa inoa, ke huki nei paha ʻoe i nā kaomi mai nā hui ʻē aʻe. E hōʻalo i ke koho ʻana i nā huaʻōlelo o kāu mea hoʻokūkū inā ʻaʻole lākou i manaʻo ʻia e kāu ʻoihana.

Hoʻonohonoho lima ʻana i nā bid

ʻAʻole helu ʻia ke koho ʻana i nā hanana hou, hoʻolaha pāpaho, kūʻai uila, a i ʻole ka wā. Hoʻonohonoho ʻia ka bidding manual i ka hoʻonohonoho ʻana i ka bid kūpono i ka manawa kūpono. Ma ka hoʻohaʻahaʻa ʻana i kāu mau pila inā haʻahaʻa ka ROAS, hiki iā ʻoe ke hoʻonui i kāu loaʻa kālā. Eia naʻe, Pono ʻoe e ʻike e pili ana i nā kumu like ʻole e pili ana i ka ROAS. No keia kumu, ʻoi aku ka maikaʻi o ka hoʻonohonoho lima ʻana ma mua o ka hoʻokaʻawale ʻana iā lākou.

ʻOiai ʻoi aku ka lōʻihi o kēia ala, Hāʻawi ia i ka mana granular a hōʻoia i ka hoʻokō koke ʻana i nā loli. ʻAʻole kūpono ke koho ʻakomi no nā moʻokāki nui, hiki ke paʻakikī ke nānā a mālama. Eia kekahi, ʻO nā nānā moʻokāki o kēlā me kēia lā e kaupalena i nā mea hoʻolaha’ hiki ke ike i ka “kiʻi nui aʻe.” Hāʻawi ka bidding manual iā ʻoe e nānā i nā kumukūʻai o kahi huaʻōlelo kikoʻī.

'A'ole like me ke koho 'akomi, ʻO ka hoʻonohonoho lima ʻana i nā bid ma Google Adwords pono ʻoe e ʻike i kāu huahana a lawelawe paha a loaʻa iā ʻoe ka ʻike kūpono e hoʻonohonoho i kāu mau bid.. Eia naʻe, ʻAʻole ʻo ka bidding automated ka koho maikaʻi loa no kekahi mau hoʻolaha. ʻOiai hiki iā Google ke hoʻopololei i kāu mau hoʻolaha ma muli o nā hoʻololi, ʻaʻole ʻike mau i nā hoʻololi e pili ana i kāu ʻoihana. Hiki iā ʻoe ke hoʻohana i ka papa inoa huaʻōlelo maikaʻi ʻole e hōʻemi i kāu ʻōpala.

Ke makemake ʻoe e hoʻonui i nā kaomi, hiki iā ʻoe ke hoʻonohonoho lima i ka CPC ma Google Adwords. Hiki iā ʻoe ke hoʻonohonoho i ka palena kiʻi CPC kiʻekiʻe. Akā, e hoʻomanaʻo e hiki i kēia ala ke hoʻopili i kāu pahuhopu a hoʻonui i kāu CPC. Inā he kālā kāu $100, ka hoʻonohonoho ʻana i ka palena kūʻai CPC kiʻekiʻe o $100 he koho maikaʻi paha. Ma keia hihia, hiki iā ʻoe ke hoʻonoho i kahi haʻahaʻa haʻahaʻa no ka mea haʻahaʻa nā manawa o ka hoʻololi ʻana.

Huli hou

Ua pāpā ke kulekele Google i ka ʻohi ʻana i ka ʻike pilikino a i ʻole ka ʻike pilikino e like me nā helu kāleka hōʻaiʻē, leka uila, a me nā helu kelepona. E pili ana i ka hoʻowalewale ʻana i ka huli ʻana me Adwords no kāu ʻoihana, aia nā ala e pale aku ai i ka ʻohi ʻana i ka ʻike pilikino ma kēia ʻano. Loaʻa iā Google ʻelua ʻano hoʻolaha hoʻolaha hou, a hana lākou ma nā ʻano like ʻole. Nānā kēia ʻatikala i ʻelua o kēia mau hoʻolālā a wehewehe i nā pono o kēlā me kēia.

He ala ikaika ʻo RLSA e hiki ai i nā mea hoʻohana ma kāu papa inoa huli hou a hopu iā lākou kokoke i ka huli ʻana. Hiki i kēia ʻano ke kūʻai hou ʻana ke kūpono no ka hopu ʻana i nā mea hoʻohana i hōʻike i ka hoihoi i kāu huahana a me nā lawelawe akā ʻaʻole i hoʻololi ʻia.. ʻO ka hoʻohana ʻana iā RLSA hiki iā ʻoe ke hiki i kēlā mau mea hoʻohana me ka mālama ʻana i nā helu hoʻololi kiʻekiʻe. ʻO kēia ala, hiki iā ʻoe ke hoʻoikaika i kāu hoʻolaha ma ka huli ʻana i kāu mea hoʻohana pili pono.

Hiki ke hana hou ʻia nā hoʻolaha hoʻolaha ma nā ʻano papahana like ʻole, mai nā ʻenekini huli a hiki i ka pāpili kaiapili. Inā loaʻa iā ʻoe kahi huahana kaulana loa, hiki iā ʻoe ke hana i nā hoʻolaha no nā huahana like me kahi hāʻawi koi. Hiki ke hoʻonohonoho i nā hoʻolaha hoʻolālā hou ma luna o hoʻokahi kahua. Eia naʻe, no ka hopena nui loa, ʻoi aku ka maikaʻi o ke koho ʻana i ka hui ʻoi loa o nā mea ʻelua. Hiki i kahi hoʻolaha hoʻolaha hoʻolālā maikaʻi ke alakaʻi i nā kūʻai hou a hoʻonui i ka loaʻa kālā a hiki i 80%.

ʻO ka huli hou ʻana me Adwords hiki iā ʻoe ke hōʻike i nā hoʻolaha i kahi ʻaoʻao i kipa mua ʻia. Inā ua mākaʻikaʻi kekahi mea hoʻohana i kāu ʻaoʻao huahana ma mua, E hōʻike ʻo Google i nā hoʻolaha Dynamic i loaʻa kēlā huahana. E hōʻike hou ʻia kēlā mau hoʻolaha i kēlā mau malihini inā kipa lākou i ka ʻaoʻao i loko o hoʻokahi pule. Pēlā nō i nā hoʻolaha i kau ʻia ma YouTube a i ʻole ka pūnaewele hōʻike Google. Eia naʻe, ʻAʻole hahai ʻo Adwords i kēia mau manaʻo inā ʻaʻole ʻoe i hoʻopili iā lākou i kekahi mau lā.

Hua'ōlelo maikaʻi ʻole

Inā ʻoe e noʻonoʻo pehea e ʻike ai a hoʻohui i nā huaʻōlelo maikaʻi ʻole i kāu hoʻolaha Adwords, aia kekahi mau ala e hele ai. ʻO kahi ala maʻalahi ka hoʻohana ʻana iā Google search. E hoʻokomo i ka huaʻōlelo āu e hoʻāʻo nei e huli, a e ʻike paha ʻoe i kahi ton o nā hoʻolaha kūpono e puka mai ana. ʻO ka hoʻohui ʻana i kēia mau hoʻolaha i kāu papa inoa huaʻōlelo maikaʻi ʻole Adwords e kōkua iā ʻoe e haʻalele i kēlā mau hoʻolaha a mālama i kāu moʻokāki maʻemaʻe..

Inā ʻoe e holo nei i kahi ʻoihana kūʻai pūnaewele, makemake paha ʻoe e kuhikuhi i nā huaʻōlelo maikaʻi ʻole no SEO a me PPC, CRO, a i ʻole Hoʻolālā ʻaoʻao pae ʻāina. E kaomi wale i ka “hoʻohui i nā huaʻōlelo maikaʻi ʻole” pihi ma ka ʻaoʻao o nā huaʻōlelo huli, a e hōʻike ʻia lākou ma hope o ka huaʻōlelo huli. E kōkua kēia iā ʻoe e noho pili a loaʻa i nā alakaʻi i kuhikuhi ʻia a kūʻai aku. Akā, mai poina e pili ana i nā huaʻōlelo maikaʻi ʻole o kāu mea hoʻokūkū – ua like paha kekahi o lakou, no laila pono ʻoe e koho.

ʻO ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole e kāohi i nā nīnau hulina he ala ikaika ia e pale ai i kāu ʻoihana mai nā hoʻolaha hoʻolaha a Google. Pono ʻoe e hoʻohui i nā huaʻōlelo maikaʻi ʻole ma ka pae hoʻolaha. E ālai ana kēia i nā nīnau hulina pili ʻole i kāu hoʻolaha a e hana ʻo ia ma ke ʻano he huaʻōlelo ʻino paʻamau no nā hui hoʻolaha e hiki mai ana. Hiki iā ʻoe ke hoʻonohonoho i nā huaʻōlelo maikaʻi ʻole e wehewehe i kāu ʻoihana ma nā huaʻōlelo maʻamau. Hiki iā ʻoe ke hoʻohana iā lākou e ālai i nā hoʻolaha no nā huahana a i ʻole nā ​​waeʻano, e like me nā hale kūʻai kāmaʻa.

Ma keʻano like me nā hua'ōlelo maikaʻi, pono ʻoe e hoʻohui i nā huaʻōlelo maikaʻi ʻole i kāu hoʻolaha Adwords e pale aku i ka lele makemake ʻole. Ke hoʻohana ʻoe i nā huaʻōlelo maikaʻi ʻole, pono ʻoe e pale i nā ʻōlelo maʻamau, e like me “ninja air fryer”, ka mea e huki wale i ka poʻe hoihoi i nā huahana kikoʻī. ʻO kahi huaʻōlelo kikoʻī, e like me “ninja air fryer”, e mālama i ke kālā, a hiki iā ʻoe ke kāpae i nā hoʻolaha pili ʻole i kāu ʻoihana.

Nui nā ala e hana ai i nā hoʻolaha maikaʻi loa ma Adwords. Hiki iā ʻoe ke kope a paʻi i nā hoʻolaha ʻē aʻe mai kāu mau mea hoʻokūkū, a i ʻole hiki iā ʻoe ke hoʻohana i nā ala ʻelua. Hiki iā ʻoe ke kope a paʻi e hoʻāʻo i nā hoʻolaha ʻelua a hoʻololi iā lākou e like me ka mea e pono ai. E nānā i nā koho ʻelua e hoʻohālikelike a hoʻohālikelike i ka hoʻohālikelike ʻana o kāu mau hoʻolaha me ko lākou mau hoa. Hiki iā ʻoe ke hoʻololi i ke kope a me ke poʻo. Ma hope o nā mea āpau, ʻo ia ke ʻano o ke kope kope. Eia kekahi mau ʻōlelo kōkua no ka hana ʻana i ka hoʻolaha kūpono:

Ka noiʻi huaʻōlelo

ʻOiai he mea maʻalahi paha ka noiʻi huaʻōlelo, ʻaʻole ʻo ka hoʻoholo ʻana i nā huaʻōlelo maikaʻi loa no AdWords. Pono ia i kahi hana a me ka manawa, akā he mea koʻikoʻi ka noiʻi huaʻōlelo maikaʻi i ka kūleʻa o kāu hoʻolaha. Me ka ʻole o ka noiʻi huaʻōlelo kūpono, hiki iā ʻoe ke hoʻopau i kahi hoʻolaha i hāʻule ʻole a hala ʻole paha i ke kūʻai. Eia kekahi mau ʻōlelo aʻoaʻo no ka hana ʻana i ka noiʻi huaʻōlelo kūpono. (A mai poina e nānā i nā ʻano huaʻōlelo a me ka hoʻokūkū!). *He CPC haʻahaʻa loa ka huaʻōlelo hoʻohālikelike pololei, me ka awelika huli ana o 2.7% ma nā ʻoihana a pau.

Ke hana nei i ka noiʻi huaʻōlelo, pono e hoʻomanaʻo i ka nui o ka huli ʻana i kēlā me kēia mahina o kekahi huaʻōlelo. Inā kiʻekiʻe i ke kauwela, e hoʻopaʻa i ia manawa. Hiki iā ʻoe ke hoʻohana i ka huaʻōlelo hoʻolālā e ʻimi i nā huaʻōlelo pili a me ka nui o ka huli ʻana ma muli o kāu mau kaohi. Ke hoʻohana nei i kēia mea hana, hiki iā ʻoe ke mākaʻikaʻi i nā haneli o nā huaʻōlelo. A laila, koho i ka hui maikaʻi loa a hoʻomaka e hoʻolaha i kāu huahana a lawelawe paha. E kōkua kēia iā ʻoe e hoʻokō i kahi helu hoʻololi kiʻekiʻe.

Maikaʻi nā huaʻōlelo huelo lōʻihi no nā pou moʻomanaʻo a pono e kiʻi i ka huakaʻi i kēlā me kēia mahina. E kūkākūkā mākou i kēia mau mea ma kahi ʻatikala aʻe. ʻO ka hoʻohana ʻana iā Google Trends kahi ala maikaʻi loa e nānā i ka nui o ka huli ʻana o kāu mau huaʻōlelo a hoʻoholo inā e hoʻihoʻi maikaʻi ana lākou i ka hoʻopukapuka kālā.. Inā ʻaʻole i hāʻawi mai kāu noiʻi huaʻōlelo i nā hopena maikaʻi, mai hopohopo! ʻO ka Conductor's Keyword Research Platform ke kī i ka wehe ʻana i ka hiki ʻole o ka noiʻi SEO. Hoʻopili kā mākou kahua i ka ʻikepili huaʻōlelo a ʻike i nā huaʻōlelo pili i ka ʻoihana e hoʻonui i ka ʻike kamepiula o kāu brand.

ʻO ka hana ʻana i ka noiʻi huaʻōlelo he hana koʻikoʻi ia i ka workflow marketing search organic. Hāʻawi ia iā ʻoe e hoʻomaopopo i kāu mea e ʻike ai a hoʻonohonoho mua i kāu hoʻolālā e pili ana i ka mea a lākou e ʻimi nei. He mea nui hoʻi e noʻonoʻo i ka hoʻokūkū ma ka ʻoihana. Ke loaʻa iā ʻoe kahi manaʻo maopopo o kāu poʻe i manaʻo ʻia, hiki iā ʻoe ke hoʻomaka i ka hana ʻana i nā ʻike no kēlā mau huaʻōlelo. ʻOiai ua mākaukau paha kekahi poʻe e kūʻai i kāu huahana a lawelawe paha, e kaomi wale ana kekahi.

Bidding 'akomi vs bidding manual

Nui nā pōmaikaʻi o ka hāʻawi lima lima ma Adwords. Hāʻawi ka bidding manual iā ʻoe i ka mana maikaʻi ma luna o ka hoʻolaha hoʻolaha a hiki iā ʻoe ke hoʻonohonoho i ka CPC kiʻekiʻe no kēlā me kēia huaʻōlelo. Hāʻawi pū ʻia ka bidding manual iā ʻoe e hoʻokaʻawale i kāu kālā e like me ia. 'A'ole like me ke koho 'akomi, ʻO ka hāʻawi lima lima e pono ai ka manawa hou aku, hoomanawanui, a me ka ʻike paʻa o ka PPC. Eia naʻe, ʻO ka bidding manual kahi koho lōʻihi maikaʻi loa no nā moʻokāki ʻoihana.

No ka poʻe hoʻomaka, Hiki ke koho maikaʻi ʻia ka bidding manual. Hiki iā ia ke kōkua iā ʻoe e hoʻoikaika i kāu mau noi, a maikaʻi inā he hou ʻoe i Adwords. Eia naʻe, hoʻokō ʻia ka manawa e hoʻokō ai i ka bidding automated, a inā makemake ʻoe e hoʻololi koke, ʻO ka bidding manual ke ala e hele ai. Hiki iā ʻoe ke hoʻonohonoho i kahi kelepona 1-a-1 me kahi luna moʻokāki e kōkua iā ʻoe e hoʻoholo i ka hoʻolālā i kūpono iā ʻoe.

Loaʻa nā hemahema i ka bidding manual. ʻAʻole noʻonoʻo ke koho ʻokoʻa i nā hōʻailona pōʻaiapili, e like me ke anā a i ʻole nā ​​hanana hou, hiki ke hoʻopili i ke kumukūʻai. Eia kekahi, ʻO ka bidding manual e hoʻopau i ke kālā, ʻoi aku ka haʻahaʻa o nā CPC. Eia hou, ʻAʻole hiki i kēlā me kēia hoʻolaha a i ʻole moʻokāki ke pōmaikaʻi mai ke koho akamai. ʻO ka pilikia nui, ʻo ia kekahi mau hoʻolaha maʻamau a ʻaʻole lawa ka ʻikepili mōʻaukala e pono ai.

Hiki iā ʻoe ke hana i nā hoʻololi i hoʻokahi huaʻōlelo huaʻōlelo i ka manawa. He manawa lōʻihi paha kēia kaʻina hana, akā hāʻawi ia iā ʻoe i ka mana hou aku ma luna o kāu mau hoʻolaha. Hiki ke kōkua ʻia ke koho lima no nā poʻe hou i ka PPC, akā hiki ke hoʻopau i ka manawa mai nā hana ʻē aʻe. Pono ʻoe e nānā lima i kāu mau huaʻōlelo e hoʻololi a hoʻopaʻa i kā lākou hana. Loaʻa nā pōmaikaʻi a me nā pōʻino i ka bidding manual a me ka bidding automated.

Nā SKAG

He ala kaulana nā SKAG ma Adwords e hana a holo i kahi hoʻolaha. Hoʻololi ʻoe i nā hui hoʻolaha no ka loaʻa ʻana o nā huaʻōlelo hou aʻe, a laila hana i nā hoʻolaha kūikawā no kēlā me kēia hui. Inā kaulana kāu mau huaʻōlelo, hana i ʻelua hoʻolaha no ka hui hoʻolaha, hoʻokahi no kēlā me kēia huaʻōlelo, a hoʻokahi no ka hoʻokūkū nui loa. He lohi kēia kaʻina hana, akā, e uku ia i ka wā lōʻihi. Eia kekahi mau ala e hoʻohana ai i nā SKAG i kāu hoʻolaha Adwords.

ʻO kekahi o nā pōmaikaʻi o SKAG ʻo ia ka mea e ʻae iā ʻoe e hoʻololi i kāu mau hoʻolaha i kāu mau huaʻōlelo. Kōkua kēia iā ʻoe e loaʻa ka CTR kiʻekiʻe, ʻo ia ka mea e hoʻomaikaʻi ai i kāu helu maikaʻi. E hoʻomanaʻo e hilinaʻi nui kāu helu maikaʻi i ka CTR, no laila e hoʻopili ʻia kāu mau hoʻolaha i kāu huaʻōlelo e kōkua iā ʻoe e loaʻa ka helu maikaʻi maikaʻi. Hoʻokahi mea e hoʻomanaʻo ai i ka hoʻoponopono ʻana i nā SKAG ʻo ia ka hana ʻokoʻa o nā ʻano huaʻōlelo like ʻole, no laila he mea nui e hoʻokolohua me lākou a aʻo i nā mea hana maikaʻi loa.

ʻO kekahi o nā hemahema o ka hoʻohana ʻana i nā SKAG ʻo ia ka hiki ke lilo i mea ʻeha e hoʻonohonoho a mālama. ʻO ka hapa nui o nā moʻokāki AdWords he mau haneli mau huaʻōlelo, a pono kēlā me kēia i nā hoʻonohonoho hoʻolaha ʻokoʻa. He mea paʻakikī kēia i ka holo ʻana i nā hoʻokolohua hilinaʻi a hana i nā hoʻololi. Eia naʻe, ʻO kahi pōmaikaʻi o SKAG, ʻo ia ka mea e ʻae iā ʻoe e hahai i hoʻokahi ʻano i ka manawa. Inā he mea hou ʻoe i Adwords, hiki iā ʻoe ke hoʻāʻo mua i kēia ʻano hana a ʻike inā kūpono ia i kāu mau pono.

ʻO ka hoʻohana ʻana i nā SKAG kahi ala maikaʻi e hoʻokaʻawale i nā hoʻolaha ma Adwords. Hiki iā ʻoe ke kuhikuhi i ka zoekwoorden e pili ana i kāu huahana. Me ka hoʻohana ʻana i nā SKAG, hiki iā ʻoe ke hoʻomaikaʻi i kāu moʻokāki AdWords a hoʻomaikaʻi i ka hana. No laila, no ke aha i mea nui ai nā SKAG? He maʻalahi ka pane: makemake ʻoe e kuhikuhi i ka lehulehu kūpono, a ʻo kahi ala ʻoi aku ka maikaʻi e hana ai i kēia, ʻo ia ka hōʻoia ʻana i kāu mau hui hoʻolaha i kuhikuhi pono ʻia.

Pāʻani huaʻōlelo

ʻOiai ʻo ka pāʻani ākea kahi ala maikaʻi loa e ʻimi ai i kahi ākea o nā mea kūʻai aku, Hiki ke koho maikaʻi ka hoʻohālikelike ʻōlelo no nā ʻoihana kūloko. E hōʻike ana ka pāʻani huaʻōlelo i nā hoʻolaha e pili ana i ke ʻano pololei o nā huaʻōlelo āu e hoʻokomo ai, inā he mau huaʻōlelo ma mua a ma hope paha o ka ʻōlelo. Hoʻohui pū ʻia nā ʻano like ʻole o ka huaʻōlelo. ʻo kahi laʻana, inā paʻi kekahi “lawelawe ʻoki mauʻu” i loko o Google, e ʻike lākou i nā hoʻolaha no nā lawelawe ʻoki mauʻu kūloko, me ka uku, hola, a me nā mea kūikawā kau.

Inā ʻike ʻoe i ke ʻano o ka huaʻōlelo e hoʻohana nei kāu poʻe hālāwai, Hāʻawi ka hoʻokūkū huaʻōlelo iā ʻoe i ka huakaʻi i manaʻo nui ʻia. Me kēia ʻano pāʻani, hiki iā ʻoe ke hoʻouka i kahi papa inoa o nā huaʻōlelo i hoʻokahi faila. Hiki iā ʻoe ke hoʻohana i kahi hāmeʻa wrapper huaʻōlelo e hoʻopuni i kāu mau huaʻōlelo me nā kaha ʻōlelo. Huli ma ka Pūnaewele no “adwords hua'ōlelo wrapper” a e ʻike ʻoe i nā koho he nui. ʻO nā mea hoʻoponopono AdWords kekahi koho maikaʻi loa no ka hoʻokūkū ʻōlelo. Hiki iā ʻoe ke hana i kolamu no nā huaʻōlelo a hoʻokahi no ke ʻano pāʻani.

Hiki ke hoʻohana ʻia kekahi mea hoʻololi pāʻani ākea e kāpae i kekahi mau huaʻōlelo i loko o kahi māmalaʻōlelo. Inā ua noʻonoʻo paha ʻoe no ke aha i hōʻike ʻole ʻia ai kāu mau hoʻolaha no nā hulina i loaʻa ka huaʻōlelo pololei, a laila ʻo kēia ke ʻano o ka pāʻani āu e ʻimi nei. Inā ʻaʻole ʻike ʻia kāu mau hoʻolaha ma nā hulina me kēia mau huaʻōlelo, ʻoi aku ka maikaʻi o ka loaʻa ʻana o nā kaomi āu e makemake ai. ʻOi aku ka maikaʻi o nā pāʻani ākea, akā hiki ke paʻakikī ke hoʻohana.

ʻOiai ʻoi aku ka pololei o ka koho hoʻohālikelike pololei ma AdWords ma mua o ka hoʻohālikelike ʻōlelo, Loaʻa iā ia ka pono o ka ʻae ʻana i nā kikokikona hou e hele pū me ka huaʻōlelo. Eia kekahi, no ka mea, ʻoi aku ka pono o ka hoʻonohonoho huaʻōlelo kikoʻī, ʻoi aku ka maikaʻi o ka hoʻohana ʻana no ka huli ʻana i ka huelo lōʻihi. Inā maopopo ʻole ʻoe i ke ʻano o ka hoʻohālikelike ʻōlelo i kūpono iā ʻoe, koho i kahi hoʻokolohua manuahi me Optmyzr a i ʻole nā ​​mea hana like ʻole.

Hoʻopiʻi hou

Hiki ke hoʻohana ʻia ka retargeting me Adwords no nā hoʻolaha hoʻolaha hou. Inā loaʻa iā ʻoe kahi moʻokāki Adwords, hiki iā ʻoe ke hana i hoʻokahi ma ke koho ʻana i ka “Kakau hou” koho. Hiki iā ia ke hōʻike i nā hoʻolaha Dynamic no kāu huahana ma nā pūnaewele a me nā paepae ʻē aʻe, inā loaʻa iā ʻoe kahi moʻokāki Adwords pili. No ka hoʻohana pono ʻana i ka retargeting, e hoʻokaʻawale i kāu poʻe kipa pūnaewele e ʻike i nā hoʻolaha kūpono loa.

He mea pono loa ka retargeting no nā ʻoihana ecommerce. ʻOiai ʻaʻole ia e hana no nā lawelawe paipu, ʻoi aku ka nui o ia mau ʻoihana e hoʻohuli i nā mea kūʻai aku inā loaʻa iā lākou kahi pōʻai kūʻai lōʻihi. Ma ka hoʻohana ʻana i ka hoʻolaha hou a me ka leka uila, hiki iā ʻoe ke hoʻopili aku i nā mea kūʻai aku i ʻike mua i kāu huahana akā ʻaʻole i kūʻai. ʻO kēia ala, hiki iā ʻoe ke lanakila i ko lākou manaʻo a kōkua iā lākou e kūʻai i kāu huahana.

Ua pāpā ke kulekele Google i ka hōʻiliʻili ʻana i nā ʻike pilikino a ʻike ʻia mai nā malihini kipa, me nā helu leka uila a me nā helu kelepona. ʻAʻole ʻike ʻia nā code retargeting ma kāu pūnaewele e ka poʻe malihini kipa a kamaʻilio wale me kā lākou mau polokalamu kele pūnaewele. Loaʻa i kēlā me kēia mea hoʻohana pūnaewele ke koho e ʻae a hoʻopau paha i nā kuki. Hiki ke loaʻa nā hopena maikaʻi ʻole i ka hoʻopau ʻana i nā kuki no nā ʻike pilikino pilikino. ʻO kahi ʻē aʻe, hiki iā ʻoe ke hoʻokuʻu i kēia ʻanuʻu a hoʻohana i ka hōʻailona Google Analytics ma kāu pūnaewele.

ʻO Retargeting me Adwords kahi hoʻolālā maikaʻi loa no ka hoʻolaha ʻana i kāu huahana a lawelawe paha. Hana maikaʻi ʻo ia ma nā ala like ʻole a koi i ka hoʻohana ʻana i nā kuki polokalamu kele pūnaewele. Ma ka ʻohi ʻana a me ka mālama ʻana i nā kuki, hiki iā ʻoe ke hahai i kāu huakaʻi pūnaewele a hoʻoholo i kāu mau pahuhopu hoʻololi. He mea pono loa ka retargeting no nā pūnaewele e-commerce, no ka mea, kōkua ia i kāu hōʻailona e noho i mua o nā malihini kipa a hana hou iā lākou i nā kūʻai. Eia kekahi, hiki iā ia ke hana pū me nā ala kūʻai kikohoʻe ʻē aʻe.

ʻO ka Google AdWords platform kahi mea hoʻolaha pūnaewele e hana like me kahi hale kūʻai. Kōkua ia iā ʻoe e kau i kāu hoʻolaha i mua o ka lehulehu kūpono i ka manawa kūpono. Akā, pehea ʻoe e hoʻohana nui ai? Eia kekahi mau ʻōlelo aʻoaʻo. Hiki iā ʻoe ke hoʻomaka manuahi i kēia lā. Inā he mea hou ʻoe i AdWords, hiki iā ʻoe ke nānā i kā mākou kaiaulu slack manuahi no nā mākeke SaaS, Lahui.

ʻO AdWords kahi kahua hoʻolaha pūnaewele i hoʻomohala ʻia e Google

Ua ʻike mua ʻia ʻo Google Ads, Hāʻawi ka Google AdWords platform i nā mea hoʻolaha e hana a kau i nā hoʻolaha ma nā pūnaewele. Hōʻike ʻia kēia mau hoʻolaha me nā hopena hulina pili. Hiki i nā mea hoʻolaha ke hoʻonohonoho i ke kumukūʻai no nā hoʻolaha a kūʻai aku e like me ia. A laila kau ʻo Google i ka hoʻolaha ma luna o ka ʻaoʻao hualoaʻa ke ʻimi kekahi i kahi huaʻōlelo kikoʻī. Hiki ke hoʻokō ʻia nā hoʻolaha ma ka ʻāina, ʻāina, a ma ka honua.

Ua hoʻolaha ʻia ʻo AdWords e Google ma 2000. I nā lā mua, Ua uku nā mea hoʻolaha iā Google i kēlā me kēia mahina e mālama i kā lākou hoʻolaha. Ma hope o kekahi manawa, hiki iā lākou ke hoʻokele i ka hoʻolaha ma o lākou iho. Eia naʻe, ua hoʻololi ka hui i kēia lawelawe a ua hoʻokomo i kahi portal lawelawe pilikino pūnaewele. Ua hoʻokumu pū ʻo Google i kahi papahana hoʻonaʻauao ʻoihana a me kahi portal lawelawe ponoʻī. In 2005, ua hoʻolauna ʻo ia i ka lawelawe hoʻokele hoʻokele hoʻolaha Jumpstart a me kahi papahana GAP no nā ʻoihana hoʻolaha.

Aia nā ʻano hoʻolaha like ʻole, me ka kikokikona, kiʻi, a me ka wikiō. No kēlā me kēia, Hoʻoholo ʻo Google i ke kumuhana o kahi ʻaoʻao a laila hōʻike i nā hoʻolaha e pili ana i ka ʻike. Hiki i nā mea hoʻopuka ke koho i nā ala a lākou e makemake ai e puka mai nā hoʻolaha Google. Loaʻa iā Google nā ​​ʻano hoʻolaha like ʻole, me nā hoʻolaha kikokikona paʻa lima, wikiō ma ka ʻaoʻao, a hōʻike i nā hoʻolaha. I Pepeluali 2016, Ua wehe ʻo Google i nā hoʻolaha ʻaoʻao ʻākau mai AdWords. Eia naʻe, ʻAʻole pili kēia i nā papa inoa huahana, Kiʻi ʻIke Google, a me nā ʻano hoʻolaha ʻē aʻe.

ʻO kahi ʻano kaulana o ka hoʻolaha hou ʻana i kapa ʻia ʻo dynamic remarketing. Hoʻopili ia i ka hōʻike ʻana i nā hoʻolaha i nā malihini kipa pūnaewele ma muli o kā lākou ʻano. Hāʻawi kēia i nā mea kūʻai aku e kūkulu i nā papa inoa o ka lehulehu e pili ana i kā lākou poʻe kipa pūnaewele mua a lawelawe i nā hoʻolaha e pili ana i kēia poʻe. Hiki i nā mea hoʻohana Google AdWords ke koho e loaʻa i nā mea hou i nā huahana hou a me nā mea hou ma o ka Remarketing Lists for Search. (RLSA) hiʻona.

ʻOiai ʻo AdWords kahi kahua hoʻolaha pūnaewele i hoʻohana nui ʻia, He ʻōnaehana paʻakikī ia no nā ʻoihana liʻiliʻi. Ua hoʻolilo ʻo Google iā AdWords i ʻōnaehana hoʻolaha lehulehu-biliona. Ma waho aʻe o ka ʻoihana hoʻolaha hoʻolaha ponoʻī kaulana loa, ʻO AdWords hoʻi ke kahua hoʻolaha lawelawe ponoʻī mua i hoʻomohala ʻia e Google. ʻO kona kūleʻa i ka hiki ʻana i nā mea kūʻai aku ua lilo ia i hoʻokahi o nā ʻōnaehana hoʻolaha nui loa o ka honua.

Ua like ia me ka hale kudala

Aia kekahi mau mea e pono ai ʻoe e ʻike ma mua o ka hele ʻana i kahi kūʻai. Ma na kudala, lanakila ka mea koho kiʻekiʻe i ka mea. Inā ʻelua mau mea kūʻai, e koho ka hale kudala ma waena o lākou. E hoʻolaha pū ka mea kūʻai kūʻai i kahi kumukūʻai mālama. ʻO kēia ke kumu kūʻai i hiki ke kūʻai ʻia, a e emi iho ma mua o ka manaʻo o ka mea loiloi. E hāʻawi pū ka hale kūʻai i nā kikoʻī e pili ana i ka mea i kūʻai ʻia ke loaʻa.

Ua like ke kaʻina hana o ka hoʻouna ʻana. E hoʻoili ana ʻoe i ke kuleana o ia mea i ka hale kūʻai. I mea e hoʻouna ai i kāu mea, pono e loaʻa i ka hale kūʻai ke kumukūʻai i hiki iā lākou ke hoʻonohonoho i ke kumu kūʻai hoʻomaka. No ke noi ʻana i kahi loiloi, nui nā hale kūʻai aku i nā palapala hoʻopili pūnaewele. Hiki iā ʻoe ke kipa aku i ka hale kūʻai aku a i ʻole e hoʻokuʻu i ka mea no ka loiloi. I ke kudala ana, inā ʻaʻohe ou manawa e hana kino ʻia ai ka loiloi, hiki i kekahi mau hale kudala ke uku i ka uku hemahema o 5 i 15 pākēneka o ke kumukūʻai o ia mea.

ʻEkolu ʻano o nā kudala. ʻO nā kūʻai ʻōlelo Pelekania ka mea maʻamau i ka nohona o kēia mau lā. Ho'ōho ka poʻe i komo i kā lākou mau kumukūʻai a i ʻole e hoʻouna uila iā lākou. Hoʻopau ke kūʻai ʻana inā ʻaʻole ʻoi aku ka mea kūʻai kiʻekiʻe ma mua o ke kumu kūʻai mua. ʻO ka mea koho lanakila ka mea e lanakila i ka hailona. He 'okoʻa, ʻO kahi kūʻai kūʻai kumu kūʻai mua i hoʻopaʻa ʻia e koi ʻia e hana ʻia i loko o nā envelopes i hoʻopaʻa ʻia a me kahi mea kūʻai hoʻokahi..

Hāʻawi ka hale kūʻai i ka lawelawe piha no nā mea kūʻai aku a me nā mea kūʻai aku. Na ka mea kūʻai aku e lawe i ka mea i ka hale kūʻai, e hoʻoholo ai i ka wā e kūʻai ʻia ai. E kūʻai aku ka hale kūʻai aku i ka mea a mālama i nā manawa nānā lehulehu ma mua o ka lā kūʻai. Ke hiki mai ka la kudala, na ka mea kudala e alakai i ke kudala a kuai aku ia mea. E hōʻiliʻili ka hale kūʻai i ke komisina mai ka mea kūʻai aku a hāʻawi i ke koena i ka mea kūʻai aku. Ke pau ke kudala, e hoʻonohonoho ka hale kūʻai no ka mālama pono ʻana i ka mea, a hiki ke hoʻonohonoho i ka lawe ʻana no ka mea inā makemake ka mea kūʻai aku.

He waiwai no nā ʻoihana

Nui nā pōmaikaʻi i ka hoʻohana ʻana iā Google AdWords no kāu ʻoihana. Hōʻike ka Google's Best Practices Guide i ke ʻano e hiki ai iā ʻoe ke hoʻāʻo lima i kāu mau hoʻolimalima. Inā hiki iā ʻoe ke hoʻokō i kahi ROI maikaʻi i loko o kahi kālā kūpono, Hiki i ka AdWords ke hana maikaʻi loa. Hiki i kahi hoʻolaha waiwai ke hoʻohua i ʻelua kālā ma ka liʻiliʻi no kēlā me kēia kālā āu e hoʻolilo ai. Hiki i nā ʻoihana ke hoʻoikaika i kā lākou hoʻolaha AdWords e hoʻonui i ka nui o ke kūʻai aku a me ka loaʻa kālā.

Me kēia papahana, hiki iā ʻoe ke huli i nā mea kūʻai aku ma muli o ka makahiki, wahi, huaʻōlelo, a hiki i ka manawa o ka lā. pinepine, holo nā ʻoihana i kā lākou hoʻolaha ma waena o ka Pōʻakahi a me ka Pōʻalima mai 8 AM i 5 PM. Inā ʻoe e ʻimi nei e loaʻa i kahi palena kālā kiʻekiʻe, makemake paha ʻoe e koho no ke kūlana waena. Inā loaʻa ka loaʻa kālā o kāu ʻoihana ma hope o ka hoʻolilo wale ʻana $50 he mahina, hiki iā ʻoe ke hoʻololi mau i kāu mau noi e hoʻonui i ka nui o kāu loaʻa kālā.

ʻO ka loaʻa ʻana o ka hapa nui o kāu hoʻolaha Adwords ke kī nui i ka hoʻonui ʻana i ka ROI a me ka hoʻoulu ʻana i nā kaʻa no kāu pūnaewele. Hiki iā ʻoe ke hoʻohana i ka SEO a me ka media social e kōkua iā ʻoe e hoʻokele i kāu pūnaewele a ana i ka loaʻa kālā o kāu hoʻolaha. Ke loaʻa ka waiwai o kāu hoʻolaha Adwords, hiki iā ʻoe ke hoʻonui i kāu kālā no kahi ROI kiʻekiʻe. E hoʻomaka, E hoʻomaka me kahi hoʻolaha Adwords maʻamau a hoʻohui iā ia me SEO a me ka media media. Mahope iho, hiki iā ʻoe ke hoʻonui i kāu kālā hoʻolaha no ka hoʻokomo ʻana i nā kumu hou o ke kaʻa, e like me kāu blog.

Ke kumukūʻai no ke kaomi

Nui nā mea e noʻonoʻo ai i ka wā e hoʻoholo ai i ke kumukūʻai o kahi kaomi ma Google Adwords. ʻo kahi laʻana, ʻoiai ka hapa nui o nā ʻoihana e ʻike i nā CPC kiʻekiʻe, ka awelika malalo $1. Ma ke ʻano he ʻoihana ʻoihana, pono ʻoe e noʻonoʻo i kāu ROI ma mua o ka hoʻoholo ʻana e hoʻolilo kālā ma AdWords. E ʻokoʻa ke kumukūʻai o ka kaomi maʻamau mai ka ʻoihana a i ka ʻoihana. Inā kūʻai ʻoe i ke keʻena niho niho, hiki iā ʻoe ke kau i kāu mau hoʻolaha ma ka pūnaewele hulina Google no nā poʻe maʻi e ʻimi nei i nā lawelawe niho.

Ma waho aʻe o ka helu ʻana i ka CPC maʻamau, pono ʻoe e ana i kāu helu hoʻololi. ʻOiai e hōʻike ana nā ʻike AdWords i ka hoʻolaha hope i kaomi ʻia, E hāʻawi ʻo Google Analytics iā ʻoe i kahi kiʻi kikoʻī o kāu helu hoʻololi. Eia kekahi, pono ʻoe e hoʻohana i kahi hiʻohiʻona i kapa ʻia ʻo Enhanced CPC, ka mea kūʻai aku a hiki i 30% kiʻekiʻe ma nā huaʻōlelo e alakaʻi i nā hoʻololi. ʻO ka wikiwiki o ka ʻaoʻao kahi mea nui i ka hoʻoholo ʻana i nā hoʻololi. Hōʻike nā haʻawina inā ʻoi aku ka lōʻihi o kāu ʻaoʻao ma mua o ʻelua kekona e hoʻouka ai, kokoke ka hapalua o kāu mau malihini e haʻalele.

Ke loaʻa iā ʻoe kahi ʻike kūpono i nā ana CPC like ʻole, hiki iā ʻoe ke hoʻohana i ka calculator CPC e hoʻoholo i ka nui āu e hoʻolilo ai. ʻO ke kumukūʻai no kēlā me kēia kaomi ka mea nui loa o kāu hoʻolaha PPC, ʻoiai ʻo ia ka mea e hoʻoholo ai i ka nui o kāu pono e hoʻolilo e hoʻihoʻi i kāu hoʻopukapuka. Na ia e hoʻoholo inā pono ʻoe e hoʻohana i ka hoʻomaikaʻi a i ʻole ka manual bidding e hiki ai i kāu kālā makemake. E kōkua ia iā ʻoe e hoʻoholo i ke ʻano o nā hoʻolaha e hoʻohana ai a me nā huaʻōlelo e huli ai.

ʻO ke kumukūʻai maikaʻi no kēlā me kēia kaomi mea hana e hāʻawi iā ʻoe i ka hiki ke nānā i nā mea hoʻokūkū’ CPC, a me ka nui o ka huli ʻana o kāu pūnaewele. E kōkua kēia mau ana iā ʻoe e hana i nā hoʻoholo naʻauao e pili ana i nā huaʻōlelo a me nā hoʻolaha hoʻolaha e huli ai. I ka hopena, pono ia e hoʻokomo i kahi polokalamu pono no kēlā me kēia kaomi. E noʻonoʻo i ke kumukūʻai o ka polokalamu a me ka manawa kau inoa ma mua o kou kau inoa ʻana. Nui nā polokalamu i loaʻa e kōkua iā ʻoe e holo pono i kāu hoʻolaha Google AdWords.

Ke kumu hoʻohālike

Hiki iā ʻoe ke hoʻonohonoho i ka bidding CPC manual no kēlā me kēia hui hoʻolaha a huaʻōlelo paha. Hāʻawi kēia ʻano o ka automation bid iā ʻoe i ka mana loa, akā hiki iā ia ke hoʻokele i nā CPC i ka lani kiʻekiʻe. ʻOi aku ka maikaʻi o ka bidding manual no nā hoʻolaha mua, inā pono ʻoe e hōʻiliʻili i nā ʻikepili hou aʻe e pili ana i kāu mau hoʻolaha. Hāʻawi ka bidding CPC manual iā ʻoe e hoʻonoho i ka bid kiʻekiʻe no kēlā me kēia hui hoʻolaha, ʻoiai e hoʻonui ana i nā kaomi i loko o kahi kālā i ʻōlelo ʻia.

Hāʻawi ʻo Google i nā ala he nui e koho ai i nā hoʻolaha. ʻO ka hapa nui o nā mea hoʻolaha e nānā i nā manaʻo, kaomi, a me ka hoohuli ana, a i ʻole ma ka nānā ʻana no nā hoʻolaha wikiō. Akā i ka wā e pili ana i nā kau hoʻolaha, pono ʻoe e ʻike e kūʻai aku ana ʻo Google i nā wahi hoʻolaha. ʻO kāu hāʻawi ka mea e hoʻoholo ai i ka nui o nā hoʻolaha e ʻike ʻia ma kekahi wahi, no laila pono ʻoe e hoʻomaopopo i nā nuances o ke kūʻai aku ma mua o ke kau ʻana. Aia ma lalo nei kekahi mau hoʻolālā no ka hoʻonui ʻana i ke kumu hoʻohālike.

I ka hoʻoholo ʻana i kahi hoʻolālā koho, e noʻonoʻo i ka pahuhopu o kāu hoʻolaha. E hoʻoholo inā ʻo kāu pahuhopu ka hoʻokele kaʻa i kāu pūnaewele a i ʻole ke kūkulu ʻana i ka hoihoi. Ma muli o kāu mau pahuhopu, makemake paha ʻoe e hoʻohana i ke kumukūʻai-per-click (CPC) kūʻai ʻana. Eia naʻe, inā kāu pahuhopu e hānai i nā alakaʻi a hoʻonui i nā kūʻai, makemake paha ʻoe e pana i nā manaʻo a me nā hoʻololi micro. Inā he mea hou ʻoe i Adwords, e noʻonoʻo pono i kāu mau pahuhopu.

Ke koho ʻana no nā huaʻōlelo kikoʻī, he mea koʻikoʻi ka hoʻāʻo ʻana iā lākou ma kahi kaʻina hoʻāʻo hoʻokaʻawale. Hiki iā ʻoe ke ana i ka nui o ka loaʻa kālā a kēlā me kēia huaʻōlelo. ʻo kahi laʻana, inā ʻo ka ʻoihana ʻoi loa o ka ʻoihana no ka huaʻōlelo $2, e hōʻike wale lākou i kā lākou hoʻolaha i ka poʻe nona nā kamepiula. Inā loaʻa i ka hui B kahi $5 kūʻai, he manaʻo ʻokoʻa paha ko lākou no ka mea a “i hoʻopaʻa ʻia” ke ʻimi nei ka lehulehu.

Ke kumu kūʻai no ka hoʻololi

ʻO ke kumu kūʻai no ka hoʻololi ʻana he kumu nui ia e noʻonoʻo ai i ka wā e hoʻoholo ai i ka nui o ka lilo ma AdWords. ʻOi aku ka nui o ka helu ma mua o ke kumukūʻai-per-click. ʻo kahi laʻana, ke uku nei paha ʻoe $1 no kēlā me kēia kaomi, akā, i loko o ka 'inikua wahi, hiki paha iā ʻoe ke hoʻolilo a hiki i $50. ʻO ka ʻike ʻana i ka nui o ka lilo e kōkua iā ʻoe e nānā i ka hoʻolālā hoʻolaha maikaʻi loa. Eia kekahi mau ala e hoʻoholo ai i ke kumukūʻai no ka hoʻololi:

Ka mua, pono ʻoe e ʻike pehea e wehewehe ai “hoohuli ana.” ʻOkoʻa kēia metric ma muli o ka ʻoihana. Hiki ke hoʻololi i nā hana hoʻololi mai kahi kūʻai kūʻai, he kakau inoa, a i ʻole ke kipa ʻana i kahi ʻaoʻao kī. Hoʻohana ka nui o nā mea hoʻolaha i ke kumu kūʻai no ka loaʻa ʻana e loiloi i kā lākou hana. I kekahi mau hihia, ʻike ʻia kēia metric “pākuʻi kaomi.”

ʻO ke kiʻekiʻe o kāu hāʻawi, ʻoi aku ka kiʻekiʻe o kāu kumukūʻai-no ka hoʻololi ʻana. ʻO ka hoʻonui ʻana i kāu kumukūʻai e hoʻonui i kou manawa e loaʻa ai nā hoʻololi hou aʻe, akā, he mea nui e hoʻomaopopo i ka nui o ka nui āu e hoʻolilo ai ma mua o ka lilo ʻana o ka hoʻololi ʻana i mea waiwai ʻole. ʻO kahi laʻana o ka metric kumu kūʻai no kēlā me kēia hoʻololi ʻana ʻo ia ka helu kaomi ma waena (CTR) ma kahi hoʻolaha Google AdWords.

ʻO kekahi ala e ana i ke kumukūʻai-per-hoʻololi ʻana ʻo ia ke ana i ke kumukūʻai e loaʻa ai kahi mea kūʻai. Hiki ke hoʻololi i ka wā e kūʻai ai ka mea hoʻohana, hoʻopaʻa inoa no kahi moʻokāki, hoʻoiho i kahi polokalamu, a i ʻole ke noi ʻana i ke kelepona. Hoʻohana pinepine ʻia kēia ana e ana i ka kūleʻa o ka hoʻolaha uku. Eia naʻe, kūʻai leka uila, e like me SEO, loaʻa nō hoʻi nā koina ma luna. Ma keia hihia, ʻO CPC kahi ana ʻoi aku ka maikaʻi.

ʻOiai hiki iā ʻoe ke hoʻonohonoho i kahi pahuhopu CPA ma Adwords, Hoʻohana ʻo Google i ke aʻo ʻana i nā mīkini kiʻekiʻe a me nā algorithm bidding maʻalahi e hoʻoholo ai i ka makana CPC maikaʻi loa no ʻoe. Ma muli o kāu mea hoʻolohe a me kāu huahana, e uku paha ʻoe ma mua o kāu pahuhopu no kekahi mau hoʻololi, aʻo nā mea ʻē aʻe e emi iho ke kumukūʻai ma mua o kou manaʻo. I ka holo lōʻihi, ʻAʻole pono ʻoe e hoʻoponopono i kāu mau koi CPC.

Kakau hou

Ua hoʻonui ʻia ka kūleʻa o ke kūʻai hou ʻana me AdWords i ka wā i hala 5 makahiki. ʻO ka huaʻōlelo hoʻolālā’ he oxymoron no ka poe kuai, aka, ua lilo ia i huaolelo o keia la, a no ke kumu maikai. ʻO ia ka huaʻōlelo koho ma nā ʻāina e like me Farani, Kina, a me Rusia. Nui nā ʻatikala e pili ana i ka remarketing, akā e kūkākūkā kēia ʻatikala i kāna mau pono a me ke kumu e hana ai.

ʻO ka manaʻo kumu ma hope o ke kūʻai hou ʻana me AdWords ʻo ia ka huli ʻana i nā malihini i haʻalele i kāu pūnaewele me ke kūʻai ʻole ʻana i kekahi mea. Nā hoʻolaha pili i kāu poʻe malihini kipa’ a laila e kuhikuhi ʻia nā pono i kēlā poʻe i ko lākou nānā ʻana i ka pūnaewele. No ka hana ʻana i kēia, hiki iā ʻoe ke hoʻohui i ke code marketing remarketing AdWords i kēlā me kēia ʻaoʻao o kāu pūnaewele, a i ʻole kekahi o lākou. Hiki ke kūkulu ʻia nā ʻāpana kūʻai hou me ka hoʻohana ʻana iā Google Analytics. Ke hoʻokō ka poʻe malihini i kekahi mau pae hoʻohālikelike, hoʻohui ʻia lākou i kāu papa inoa kūʻai hou. Hiki iā ʻoe ke hoʻohana i kēia papa inoa e hoʻopili iā lākou ma ka Pūnaewele Hōʻike.

ʻIke hoʻokūkū

I mea e lanakila ai i ke kaua kūʻē i kāu mau mea hoʻokūkū ma ka mākeke pūnaewele, pono ʻoe e hoʻomaopopo i nā nāwaliwali o kou mau hoa paio. Inā ʻaʻole kūlana kiʻekiʻe kāu huahana a lawelawe paha no nā huaʻōlelo, ke hoʻohana nei paha kāu mea hoʻokūkū i ka pono kūpono ʻole. Ke hoʻohana nei i nā mea hoʻokūkū naʻauao, hiki iā ʻoe ke ʻike pehea e hoʻohana pono ai i kēia ma ke kuʻi ʻana iā lākou ma kahi kahawai liʻiliʻi. E kōkua pū kēia naʻauao hoʻokūkū iā ʻoe e hoʻokaʻawale i nā kālā i nā ala like ʻole a e hoʻokumu i ka manaʻo o ka huaʻōlelo.

Me ka hoʻohana ʻana i nā mea hana akamai hoʻokūkū, hiki iā ʻoe ke kiʻi i kahi kiʻi o kāu mau mea hoʻokūkū’ hoʻolālā kūʻai kikohoʻe. Hiki i kēia mau mea hana mai ka manuahi, nā mea paahana maʻamau i nā papahana kālaihana pae ʻoihana. Kōkua kēia mau mea hana iā ʻoe e noho ma luna o ka puʻu a lanakila i kāu mau mea hoʻokūkū ma ka honua pūnaewele. I ka 'oiaʻiʻo, e like me ka helu, ʻoihana maʻamau a hiki i 29 nā mea hoʻokūkū, he mea nui ka nānā ʻana i nā mea a kāu poʻe hoʻokūkū e hana nei i mea e loaʻa ai ka ʻoi.

ʻO ka hana hou aʻe i ke kaʻina hana hoʻolālā PPC e nānā i kāu hoʻokūkū. Nā mea hoʻokūkū’ hiki i ke kope hoʻolaha ke haʻi nui iā ʻoe e pili ana i ka hana no lākou a me ka mea ʻole. Me ka naʻauao PPC hoʻokūkū, hiki iā ʻoe ke ʻike i kāu mau mea hoʻokūkū’ nā huaʻōlelo kiʻekiʻe a e aʻo i kā lākou kope hoʻolaha e hana i nā hoʻolaha ʻoi aku ka maikaʻi. Ma waho aʻe o nā mea hana PPC hoʻokūkū, Hiki i nā mea hana hoʻokūkū hoʻokūkū huaʻōlelo ke kōkua iā ʻoe e loaʻa i kahi ʻoi i kāu mau mea hoʻokūkū.

ʻOiai hāʻawi ʻo SpyFu a me iSpionage i nā mea hana naʻauao hoʻokūkū maikaʻi, ʻAʻole intuitive ko lākou interface. He laʻana maikaʻi ʻo SpyFu o kēia, hāʻawi i nā ʻike kikoʻī i nā papa inoa huaʻōlelo hoʻokūkū a me ke kope hoʻolaha. Aia pū kekahi ʻike e pili ana i nā ʻaoʻao pae hoʻokūkū. Loaʻa iā ia kahi mana manuahi e ʻae iā ʻoe e ʻike i ke kope hoʻolaha hoʻokūkū a me nā ʻaoʻao pae. Hāʻawi ia i nā hōʻike hoʻokūkū manuahi, a me ʻekolu mau makaʻala hoʻokūkū hoʻokūkū i kēlā me kēia lā.

There are several ways to structure your AdWords account. Below I’ll cover Broad match, Hua'ōlelo maikaʻi ʻole, Single keyword ad groups, and SKAGs. Which one works best for your business? Read on to discover which method works best for you. Here are a few tips to get you started. A laila, you can optimize your campaigns. Here’s how to optimize your account and get the most from Adwords.

Pāʻani ākea

If you want to see higher conversion rates and reduce the cost per click, use the modified broad match in Adwords. The reason is that your ads will be more relevant to your users, and you’ll have more control over your ad budget. Broad match in Adwords can quickly eat up your advertising budget. Pōmaikaʻi, there are some simple ways to test out both types of matches. Read on to learn how to maximize your ad budget.

If your ad is showing for a search term that does not contain your keyword, use the Broad Match modifier. This will show your ad for related searches that may include synonyms and other variations of the keyword. Broad Match Modifier is one of the match types with a symbol. To add this modifier, click on the Keyword tab and click the + sign next to each keyword. Broad match modifiers are the most effective for driving quality leads.

Google’s experimentation with broad match in Adwords may hurt some advertisers, but it will not hurt your Quality Score. While many advertisers think that a high CTR is bad for their Quality Score, this isn’t the case. I ka 'oiaʻiʻo, negative keyword development will improve your Quality Score. Broad match CTR matters more to the keyword level Quality Score in AdWords than exact match CTR. Eia naʻe, a good keyword CTR will help your ad to get the highest possible clicks.

A broad match in Adwords is ideal for advertisers who don’t have a comprehensive keyword list. It can eliminate unwanted search results and cut down on click costs, allowing you to concentrate on keywords that work for your audience. When you combine negative keywords with broad match, you can further optimize your ROI. This option was introduced a few years ago but has received little attention until now. If you use the negative keywords properly, they will improve your targeting and ROI.

Hua'ōlelo maikaʻi ʻole

You can block the use of generic terms and phrases from your ad campaigns by using negative keywords. You must add negative keywords to your campaign, or at least to certain ad groups, to keep your ads from appearing for these terms. This can help save a great deal of money. Here’s how you do this:

Search Google to find negative keywords. Type in the keyword that you want to target and see what you get. Add any unwanted ads to your list of AdWords negative keywords. You can also check your Google Search Console and analytics to find out which keywords are generating the most traffic for you. Make sure to add these terms to your list. It will give you an idea of which ones are worth excluding from your ad campaigns.

A core negative keyword refers to the word in the keyword phrase that is the most important to your campaign. If you’re advertising a plumber, you don’t want to target those looking for jobs. Those searching for a plumber, ʻo kahi laʻana, would enter “plumber”, which would be a core negative keyword. Broad match negative keywords, ma ka lima 'ē aʻe, prevent your ads from appearing when a person types all the words of the keyword phrase.

Use negative broad match or phrase match to block ads. The negative broad match will block advertisements for searches with both negative keywords. This type of negative broad match will not show ads if your query includes all of the negative keyword terms, but some of them will appear in the search. A negative exact match is best used for brands or offers that are similar, and you don’t want people to use the wrong one. Ma keia hihia, a negative broad match will do.

Single keyword ad groups

If you’re trying to drive higher quality scores for your ads, you should use single keyword ad groups. These ads are highly specific to a single keyword, and the ad copy will be 100% relevant to that keyword. When creating single keyword ad groups, look at the click through rate, nā manaʻo, and competition of the individual keywords. You can use a keyword planner to select the right ones.

Single keyword ad groups are a great way to test different ad copy variations and optimize your campaigns. Eia naʻe, you may find that single keyword ad groups take more time to set up and manage than multi-word ad groups. That’s because they require separate ad sets for each keyword. With a multi-word campaign, you’ll have hundreds of keywords, and it’s more complicated to manage and analyze them all.

In addition to increasing your conversion rates, single-keyword ad groups can also improve the relevance of your ads. Since users are expected to use Google to find information, they expect to see relevant results. Ads that contain the same search term as the audience will generate more clicks and conversions. SKAGs are also an excellent choice for advertising multiple products or services. ʻO ka hope loa, you’ll be happier with your results if you use single-keyword ad groups instead of multiple product ad groups.

While single-keyword ad groups are not perfect for every type of business, they’re a great choice if you’re looking to boost your quality score and increase your click-through rate. These ad groups are hyper-specific and will help you better understand your CTR. By increasing the relevance of your ads, you will be able to lower your CPC. You will also benefit from a better quality score, which will result in lower conversion costs.

Nā SKAG

SKAGs in Adwords allow you to customize your ads to specific keywords. This increases relevance to Google, as well as your ad’s quality score. Quality score is one of the most important factors to consider when deciding how to optimize your campaign. Traditional ad groups typically have several keywords in each ad group. Changing your ad can increase your CTR for certain keywords, while lowering it for others. Ads with SKAGs have more relevant ads that achieve a higher CTR and lower CPA.

When setting up SKAGs, you should make sure that you use the same label on each keyword. ʻO kēia ala, when one keyword triggers another, the ad won’t show. Pēlā nō, if one keyword isn’t phrase-match or exact match, the ad won’t show up. This is not a big issue if you already have a good idea of how your keywords perform.

A common mistake that most advertisers make is to use too many SKAGs. Increasing your ad budget by using irrelevant keywords is a surefire way to waste your money. SKAGs help you filter out negative keywords and make it easier to monitor your performance. This is a good idea, if you have hundreds of keywords. It also ensures that your ads are relevant to your visitors’ needs.

SKAGs in Adwords are a great way to segment your campaigns and target relevant zoekwoorden. If you have several single keyword ad groups, each one should have its own landing page. You can also create as many as 20 single keyword ad groups. These will help you to make the most of your AdWords account. One SKAG can contain multiple campaigns.

Landing page

When creating a landing page for your Adwords campaign, there are many things to consider. Visitors who click on an ad or text link typically expect to find content that is similar to what they were looking for. If you don’t have relevant content on your landing page, your visitors will likely click away. aka, focus on providing relevant information that can help them make a decision. Make sure your landing page is simple to navigate, contains a clear call to action and offers the user what they need.

The content on your landing page should contain the key queries and be easy to read. Avoid cluttered, distracting text and pop-ups. Invision’s landing page is an excellent example. It is clean and only contains a single point of action, but the “Watch Video” experience is included in a lightbox, which doesn’t hamper conversion. The easier it is to navigate, the higher your conversion rate.

Relevancy is another important factor. Visitors to your landing page will be coming with a specific intent, so you must be sure your page instantly demonstrates relevance. It must help them find the information they need and convince them that they’re on the right page. The higher the relevancy, the higher your quality score will be and your ad will rank higher and cost less. Listed below are some of the most important elements of a landing page for Adwords.

Your landing page should also be relevant to the keyword you’re targeting. ʻo kahi laʻana, if you’re using the keyword “buy shoes,” you’ll want to make sure that your landing page matches the searcher’s intent. The content on your landing page will be based on your keywords and will determine your Quality Score. Using best practices will increase your conversion rate. With better Quality Score, you’ll be able to reduce your ad spend and maximize your return on investment.