Tag: Google Adwords

Ua lohe mua paha ʻoe i nā huaʻōlelo a me nā noi, akā ʻaʻole paha ʻoe i ʻike pehea e hoʻonohonoho pono ai i kāu moʻokāki e hoʻonui ai i ka pono o kāu mau kālā hoʻolaha. Aia ma lalo nā ʻōlelo aʻoaʻo no ka hoʻonohonoho ʻana i kāu moʻokāki. Ke loaʻa iā ʻoe kahi manaʻo pehea e hoʻonohonoho ai i kāu moʻokāki, hiki iā ʻoe ke hoʻomaka i kēia lā. Hiki iā ʻoe ke nānā i kā mākou alakaʻi kikoʻī e pili ana i ke koho ʻana i nā huaʻōlelo kūpono. He mea koʻikoʻi ke koho ʻana i nā huaʻōlelo kūpono i ka hoʻonui ʻana i kāu hoʻololi a kūʻai aku.

Hua'ōlelo

ʻOiai ke koho ʻana i nā huaʻōlelo no Adwords, e hoʻomanaʻo ʻaʻole i hana like nā huaʻōlelo a pau. ʻOiai ʻike ʻia kekahi i ka loiloi mua, ʻaʻole pono lākou. ʻo kahi laʻana, inā paʻi kekahi “ʻōlelo huna wifi” i loko o Google, ʻAʻole paha lākou e ʻimi nei i kahi ʻōlelo huna no kā lākou home WiFi ponoʻī. ʻO kahi ʻē aʻe, hiki iā lākou ke ʻimi i ka ʻōlelo huna wifi a kahi hoaaloha. ʻO ka hoʻolaha ʻana ma kahi huaʻōlelo e like me ka ʻōlelo huna wifi he mea ʻole iā ʻoe, no ka mea ʻaʻole ʻimi ka poʻe i kēlā ʻano ʻike.

He mea nui e ʻike e loli ana nā huaʻōlelo i ka manawa, no laila pono ʻoe e hoʻomau i nā ʻano hou loa i ka huli ʻana i nā huaʻōlelo. Ma waho aʻe o ke kope hoʻolaha, pono e hoʻonui pinepine ʻia ka huli ʻana i nā huaʻōlelo, e like me ka hoʻololi ʻana o nā mākeke makaʻāina a me nā ʻano maʻamau. ʻo kahi laʻana, Ke hoʻohana nei nā mea kūʻai aku i ka ʻōlelo kūlohelohe i kā lākou hoʻolaha, a ke ulu mau nei nā kumukūʻai. I mea e mau ai ka hoʻokūkū a pili pono, pono ʻoe e hoʻohana i nā huaʻōlelo hou loa e hoʻokele hou aku ai i kāu pūnaewele.

ʻO kahi ala koʻikoʻi e pale aku ai i ka hoʻolilo ʻana i ke kālā ma nā kaʻa haʻahaʻa haʻahaʻa ʻo ka hana ʻana i nā papa inoa o nā huaʻōlelo maikaʻi ʻole. E kōkua kēia iā ʻoe e pale i ke kālā ma nā huaʻōlelo hulina pili ʻole, a e hoʻonui i kāu kaomi-ma waena. ʻOiai maʻalahi ka loaʻa ʻana o nā huaʻōlelo, he mea paʻakikī ka hoʻohana ʻana i nā mea maikaʻi ʻole. No ka hoʻohana pono ʻana i nā huaʻōlelo maikaʻi ʻole, pono ʻoe e hoʻomaopopo i nā huaʻōlelo maikaʻi ʻole a pehea e ʻike ai iā lākou. Nui nā ala e ʻimi ai i nā huaʻōlelo hoʻololi kiʻekiʻe a e hōʻoia i pili lākou i kāu pūnaewele.

Ma muli o ke ʻano o kāu pūnaewele, pono paha ʻoe e koho i ʻoi aku ma mua o hoʻokahi huaʻōlelo no ka huli ʻana. E hana i ka hapa nui o nā huaʻōlelo Adwords, koho i nā mea ākea a hiki ke hopu i ka lehulehu ākea. E hoʻomanaʻo e makemake ʻoe e noho ma luna o ka manaʻo o kāu poʻe hālāwai, ʻaʻole ʻo ia wale nō. Pono ʻoe e ʻike i ka mea a ka poʻe e ʻimi nei ma mua o kou koho ʻana i kahi hoʻolālā huaʻōlelo maikaʻi. ʻO ia kahi e komo ai ka noiʻi huaʻōlelo.

Hiki iā ʻoe ke loaʻa nā huaʻōlelo hou ma o ka hoʻohana ʻana i ka mea hana huaʻōlelo a Google a i ʻole ma o ka hōʻike noiʻi hulina hulina pūnaewele i hoʻopili ʻia i kāu moʻokāki Adwords. Ma kekahi hihia, e hōʻoia e pili ana kāu mau huaʻōlelo i ka ʻike o kāu pūnaewele. Inā ʻoe e ʻimi nei i nā ʻimi ʻike, pono ʻoe e hoʻohana i nā huaʻōlelo hoʻohālikelike a hoʻohālikelike i ka ʻōlelo i ka ʻike o kāu pūnaewele. ʻo kahi laʻana, Hiki i kahi pūnaewele kūʻai kāmaʻa ke huli i nā malihini e ʻimi ana i ka ʻike “pehea e” – ʻelua i manaʻo nui ʻia.

Kūʻai

Ma Adwords, hiki iā ʻoe ke koho no kāu kālepa ma nā ʻano he nui. ʻO ke ala maʻamau ka uku-per-click, kahi āu e uku ai no kēlā me kēia kaomi i loaʻa i kāu hoʻolaha. Eia naʻe, hiki nō iā ʻoe ke hoʻohana i ke kumukūʻai no kēlā me kēia mile, ʻoi aku ka liʻiliʻi akā hiki iā ʻoe ke uku no nā kaukani manaʻo ma kāu hoʻolaha. Eia kekahi mau ʻōlelo aʻoaʻo no ke kūʻai ʻana ma Adwords:

Hiki iā ʻoe ke noiʻi i nā hoʻolaha AdWords a me nā huaʻōlelo i hala e hoʻoholo ai i nā makana i ʻoi aku ka maikaʻi. Hiki iā ʻoe ke hoʻohana i ka ʻikepili o ka mea hoʻokūkū e hoʻoholo maikaʻi ai i nā huaʻōlelo a me nā hoʻolaha e kau ai. He mea koʻikoʻi kēia mau ʻikepili a pau i ka wā e hui pū ai ʻoe i nā ʻōlelo. E kōkua lākou iā ʻoe e ʻike i ka nui o ka hana āu e pono ai e hoʻokomo. Eia naʻe, ʻoi aku ka maikaʻi e ʻimi i ke kōkua ʻoihana mai ka hoʻomaka. Hiki i kahi hui maikaʻi ke alakaʻi iā ʻoe i ke kaʻina holoʻokoʻa, mai ka hoʻonohonoho ʻana i kahi kālā a hiki i ka hoʻoponopono ʻana i ka waihona kālā o kēlā me kēia lā.

Ka mua, hoʻomaopopo i kāu mākaʻikaʻi. He aha ka mea a kāu poʻe e makemake ai e heluhelu? He aha kā lākou mea e pono ai? E nīnau i nā poʻe i kamaʻāina i kāu mākeke a hoʻohana i kā lākou ʻōlelo e hoʻolālā i kāu hoʻolaha e like me kā lākou makemake. Ma waho aʻe o ka ʻike ʻana i kāu mākeke pahuhopu, e noʻonoʻo i nā mea ʻē aʻe e like me ka hoʻokūkū, kālā, a me ka mākeke pahuhopu. Ma ka hana ʻana i kēia, hiki iā ʻoe ke hoʻoholo i ke kumukūʻai o kāu mau hoʻolaha. Inā he palena kālā kāu, ʻoi aku ka maikaʻi o ka nānā ʻana i nā ʻāina haʻahaʻa, no ka mea, ʻoi aku ka maikaʻi o kēia mau ʻāina i ka pane maikaʻi ʻana i kāu hoʻolaha ma mua o nā mea i uku nui ʻia.

Ke loaʻa iā ʻoe ka hoʻolālā kūpono, hiki iā ʻoe ke hoʻohana iā Adwords e hoʻonui i kāu ʻike ʻoihana. Hiki iā ʻoe ke kuhikuhi i nā mea kūʻai aku kūloko pū kekahi, ʻo ia hoʻi, hiki iā ʻoe ke hahai i ka hana a ka mea hoʻohana a hoʻomaikaʻi i ka helu maikaʻi o kāu ʻoihana. Ma waho aʻe o ka hoʻonui ʻana i nā kaʻa, hiki iā ʻoe ke hoʻohaʻahaʻa i kāu kumukūʻai-per-click ma ka hoʻomaikaʻi ʻana i ka maikaʻi o kāu mau hoʻolaha. Inā he anaina kūloko kāu, ʻO ka nānā ʻana ma SEO e kōkua iā ʻoe e pale i nā pilikia.

Ka helu maikaʻi

ʻEkolu mau kumu nui e hoʻohuli i kāu helu maikaʻi ma Adwords. He kūlana hoʻolaha lākou, koina, a me ka holomua hoʻolaha. Eia kahi laʻana o ka hopena o kēlā me kēia i kekahi. Ma ka laʻana ma lalo nei, inā loaʻa nā hoʻolaha hoʻolaha like ʻana o ʻelua mau lama, e hōʻike ʻia ka helu kiʻekiʻe kiʻekiʻe i loaʻa i kekahi ma ke kūlana #1. Inā helu ʻia ka brand ʻē aʻe ma ke kūlana #2, ʻoi aku ka nui o ke kumukūʻai no ka loaʻa ʻana o ke kūlana kiʻekiʻe. I mea e hoʻonui ai i kāu helu ʻai, pono ʻoe e hōʻoia i ka hoʻokō ʻana o kāu hoʻolaha i kēia mau koina.

ʻO ka mea mua e noʻonoʻo ai i ka wā e hoʻāʻo ai e hoʻomaikaʻi i kāu ʻIke Helu Kou kāu ʻaoʻao pae. Inā hoʻohana ʻoe i kahi huaʻōlelo e like me nā peni uliuli, pono ʻoe e hana i kahi ʻaoʻao e hōʻike ana i kēlā huaʻōlelo. A laila, Pono kāu ʻaoʻao pae i nā huaʻōlelo “peni uliuli.” A laila e hoʻokomo ka hui hoʻolaha i kahi loulou i kahi ʻaoʻao pae e hōʻike ana i ka huaʻōlelo like. He wahi maikaʻi ka ʻaoʻao pae e loaʻa ai ka ʻike hou aku e pili ana i nā peni uliuli.

ʻO ke kumu ʻelua, ʻo kāu kauā CPC. E kōkua kāu helu maikaʻi e hoʻoholo i nā hoʻolaha e kaomi ʻia. ʻO ka helu kiʻekiʻe e ʻike ʻia kāu mau hoʻolaha e ka poʻe ʻimi. ʻO ia hoʻi ka mea e hoʻoholo ai i ke kūlana o kāu hoʻolaha ma ke kūʻai ʻana a hiki ke kōkua iā ʻoe i mua o nā mea kūʻai kiʻekiʻe i ʻoi aku ke kālā ma mua o ka manawa.. Hiki iā ʻoe ke hoʻonui i kāu Helu Kūlana ma ka hoʻopili ʻana i kāu mau hoʻolaha i nā huaʻōlelo a lākou e ʻimi nei.

ʻO ke kolu o ka helu ma ka helu helu maikaʻi ʻo Adwords ʻo kāu CTR. E ʻae kēia ana iā ʻoe e hoʻāʻo i ka pili ʻana o kāu mau hoʻolaha i kāu poʻe hālāwai. He kōkua nō hoʻi e hoʻoholo i ka CPC o kāu hoʻolaha. ʻO nā CTR kiʻekiʻe ke ʻano o ka ROI kiʻekiʻe. I ka hopena, pono kāu ʻaoʻao pae i nā huaʻōlelo i loko o kāu hoʻolaha. Inā ʻaʻole pili kāu ʻaoʻao pae i kāu poʻe hālāwai, e loaʻa ana kāu mau hoʻolaha i ka CPC haʻahaʻa.

ʻO ka mea hope loa e pili ana i kāu Helu Helu ʻo kāu mau huaʻōlelo a me kāu Ad. ʻAʻole e loaʻa i nā huaʻōlelo a me nā hoʻolaha i pili ʻole i kāu poʻe hālāwai. Ma waho aʻe o nā huaʻōlelo a me CPC, ʻO kāu helu maikaʻi e pili pū i ke kumukūʻai o kāu hoʻolaha. Hiki i nā hoʻolaha kiʻekiʻe ke hoʻololi a loaʻa iā ʻoe ka CPC haʻahaʻa. Akā, pehea ʻoe e hoʻonui ai i kāu ʻIke Helu? Aia ma lalo nei kekahi mau hoʻolālā no ka hoʻomaikaʻi ʻana i kāu Helu Maikaʻi ma Adwords.

Koina

I mea e loaʻa ai kahi manaʻo pololei o ke kumukūʻai o kāu hoʻolaha Adwords, pono ʻoe e hoʻomaopopo mua i ka manaʻo o CPC (kumu kūʻai-pā-kaomi). ʻOiai ʻo CPC kahi hale kūkulu hale maikaʻi loa no ka hoʻomaopopo ʻana i nā kumukūʻai Adwords, ʻaʻole lawa. Pono ʻoe e noʻonoʻo i ke kumukūʻai o ke kau inoa ʻana i kahi polokalamu polokalamu Adwords. ʻo kahi laʻana, Hāʻawi ʻo WordStream i nā kau inoa no ʻeono mahina, 12-mahina, a me nā papahana makahiki i uku mua ʻia. E hoʻomaopopo pono ʻoe i nā ʻōlelo o kēia mau ʻaelike ma mua o kou kau inoa ʻana.

I nā makahiki i hala iho nei, ua hoʻonui ke kumukūʻai o Adwords i ʻekolu a ʻelima mau manawa no kekahi mau vertical. Ua noho kiʻekiʻe ke kumukūʻai ʻoiai ke koi ʻia mai nā mea pāʻani offline a me nā hoʻomaka kālā-flush. Hōʻike ʻo Google i ka piʻi ʻana o ke kumukūʻai o Adwords i ka hoʻokūkū hoʻokūkū ma ka mākeke, me nā ʻoihana ʻoi aku ma mua o ka hoʻohana ʻana i ka pūnaewele e kūʻai aku i kā lākou huahana. ʻOi aku ka nui o ke kumukūʻai o Adwords 50% o ke kumukūʻai o ka huahana, akā, ua emi loa ia ma kekahi mau hiʻohiʻona.

ʻOiai ke kumukūʻai, He mea hana hoʻolaha maikaʻi ʻo AdWords. Me ke kōkua o AdWords, hiki iā ʻoe ke hōʻea i nā miliona o nā mea hoʻohana kūʻokoʻa a loaʻa i kahi hoʻihoʻi nui i kāu hoʻopukapuka. Hiki iā ʻoe ke hahai i nā hopena o kāu hoʻolaha a hoʻoholo i nā huaʻōlelo e hoʻohua nei i ka nui o nā kaʻa. No keia kumu, ʻO kēia polokalamu ka hopena kūpono no nā ʻoihana liʻiliʻi he nui. E kōkua iā ʻoe e kiʻi i ka helu hoʻololi kiʻekiʻe ma mua o ka wā ma mua.

Ke hoʻonohonoho ʻana i kahi kālā AdWords, e hoʻokaʻawale i kahi hapa o kāu kālā hoʻolaha holoʻokoʻa no kēlā me kēia hoʻolaha. Pono ʻoe e manaʻo i kahi kālā o kēlā me kēia lā o PS200. He kiʻekiʻe a haʻahaʻa paha, e pili ana i ka niche o kāu ʻoihana a me ka nui o ke kaʻa āu e manaʻo ai e hana i kēlā me kēia mahina. E puunaue i ka puu dala o ka mahina me 30 e kiʻi i kāu kālā i kēlā me kēia lā. Inā ʻaʻole ʻoe ʻike pehea e hoʻonohonoho ai i kahi kālā kūpono no kāu hoʻolaha AdWords, hiki paha iā ʻoe ke hoʻopau i kāu kālā hoʻolaha. E hoomanao, ʻO ka hoʻolilo kālā he ʻāpana koʻikoʻi o ke aʻo ʻana pehea e kūleʻa ai me Adwords.

Inā ʻoe e hoʻohana nei iā Adwords e kiʻi i nā alakaʻi hou aʻe a i ʻole nā ​​​​kūʻai hou aku, pono ʻoe e hoʻoholo i ka nui āu e makemake ai e hoʻolilo ma kēlā me kēia kaomi. Hoʻopuka ʻo AdWords i nā mea kūʻai aku hou, a pono ʻoe e ʻike i ka nui o ka waiwai o kēlā me kēia, ma ka launa mua ana a ma ke ola ana. ʻo kahi laʻana, Hoʻohana kekahi o kaʻu mea kūʻai aku i ka Adwords e hoʻonui i kā lākou loaʻa. Ma keia hihia, Hiki i ka hoʻolaha hoʻolaha kūleʻa ke mālama i kāna mau kaukani kālā i ka hoʻolilo hoʻolaha ʻana.

ʻO ka hulina uku ke ala wikiwiki loa e hoʻokele i kāu pūnaewele. SEO takes a few months to show results, ʻoiai ʻike koke ʻia ka ʻimi uku. Hiki i nā hoʻolaha Adwords ke kōkua i ka hoʻopau ʻana i ka hoʻomaka lohi o SEO ma o ka hoʻonui ʻana i kāu hōʻailona a me ka hoʻokele ʻana i nā huakaʻi kūpono i kāu pūnaewele.. Hiki i nā hoʻolaha Adwords ke hōʻoia i ka hoʻokūkū ʻana o kāu pūnaewele ma kahi kiʻekiʻe o ka ʻaoʻao hualoaʻa a Google. Wahi a Google, ʻoi aku ka nui o nā hoʻolaha i uku ʻia, ʻoi aku ka nui o ka loaʻa ʻana o nā kaomi organik.

Ke kumukūʻai no ke kaomi

The average cost per click for Adwords depends on several factors, me kāu ʻano ʻoihana, ʻoihana, a me ka huahana a lawelawe paha. Ma muli o kāu hāʻawi a me ka helu maikaʻi o kāu hoʻolaha. Inā ʻoe e ʻimi nei i kahi anaina kūloko, hiki iā ʻoe ke hoʻonohonoho i kahi kālā no nā mea hoʻohana kelepona. A hiki iā ʻoe ke hoʻopaʻa i nā ʻano kikoʻī o nā polokalamu kelepona. Hiki i nā koho koho kiʻekiʻe ke hōʻemi nui i kāu hoʻolilo hoʻolaha. Hiki iā ʻoe ke ʻike i ka nui o kāu mau hoʻolaha ma ka nānā ʻana i ka ʻike i hāʻawi ʻia e Google Analytics.

ʻO ke kumukūʻai no kēlā me kēia kaomi no Adwords ma waena $1 a $2 no ke kaomi, akā ma kekahi mau mākeke hoʻokūkū, hiki ke piʻi nā kumukūʻai. E hōʻoia e pili ana kāu kope hoʻolaha me nā ʻaoʻao i hoʻololi ʻia. ʻo kahi laʻana, inā ʻo kāu ʻaoʻao huahana kāu ʻaoʻao pae nui no ka hoʻolaha kūʻai ʻana i ka Pōʻalima ʻEleʻele, pono ʻoe e kākau i nā hoʻolaha e pili ana i kēlā ʻike. A laila, i ka wā e kaomi ai nā mea kūʻai i kēlā mau hoʻolaha, e kuhikuhi ʻia lākou i kēlā ʻaoʻao.

Hōʻike ka helu maikaʻi i ka pili o kāu mau huaʻōlelo, kikokikona hoʻolaha, a pae ʻaoʻao. Inā pili kēia mau mea i ka poʻe i manaʻo ʻia, e emi ana kāu uku no ke kaomi. Inā makemake ʻoe e loaʻa nā kūlana kiʻekiʻe, pono ʻoe e hoʻonoho i kahi kūʻai kiʻekiʻe, akā e hoʻomau i ka haʻahaʻa e hoʻokūkū me nā mea hoʻolaha ʻē aʻe. No ke kōkua hou aku, heluhelu i ka Pau, Alakaʻi Digestible i nā Google Ads Budget. A laila, hiki iā ʻoe ke hoʻoholo i kāu kālā a hoʻolālā e like me ia.

Ke kumu kūʻai no ka hoʻololi

If you’re trying to determine how much it costs to convert a visitor into a customer, pono ʻoe e hoʻomaopopo i ka hana ʻana o ke kumukūʻai no ka loaʻa ʻana a pehea e hoʻohana nui ai. Ma AdWords, hiki iā ʻoe ke hoʻohana i ka mea hoʻolālā huaʻōlelo e ʻike i ke kumukūʻai no ka loaʻa. E hoʻokomo wale i nā huaʻōlelo a i ʻole ka papa inoa o nā huaʻōlelo e ʻike i ka wānana o ka nui o ke kumukūʻai āu e hoʻohuli ai i kēlā me kēia malihini.. A laila, hiki iā ʻoe ke hoʻonui i kāu pila a hiki i ka loaʻa ʻana o ka CPA makemake.

ʻO ke kumukūʻai no ka hoʻololi ʻana ʻo ia ka huina o ke kumukūʻai o ka hana ʻana i nā kaʻa no kahi hoʻolaha kūikawā i puʻunaue ʻia e ka helu o nā hoʻololi. ʻo kahi laʻana, inā ʻoe e hoʻolilo $100 ma kahi hoʻolaha hoʻolaha a loaʻa ʻelima hoʻololi wale nō, e lilo ana kāu CPC $20. ʻO ke ʻano kēia e uku ʻoe $80 no hoʻokahi hoʻololi no kēlā me kēia 100 nā manaʻo o kāu hoʻolaha. Cost per conversion is different than cost per click, because it places greater risk on the advertising platform.

When determining the cost of your ad campaign, the cost per conversion is an important indicator of the economy and performance of your ad campaigns. Using the cost per conversion as your benchmark will help you focus on your ad strategy. It also gives you a sense of the frequency of visitor actions. A laila, multiply your current conversion rate by a thousand. You will know whether your current campaign is generating enough leads to warrant an increased bid.

Cost per click vs maximum bid

There are two main types of bidding strategies for Adwords: manual bidding and Enhanced Cost Per Click (ECPC). Manual bidding allows you to set a CPC maximum bid for each keyword. ʻAe nā ʻano ʻelua iā ʻoe e hoʻoponopono i ka hoʻolaha hoʻolaha a hoʻokele i nā huaʻōlelo e hoʻolilo kālā hou aku. Hāʻawi ka hāʻawi lima iā ʻoe e kiʻi i ka hoʻolālā me ka ROI hoʻolaha a me nā pahuhopu pahuhopu ʻoihana.

ʻOiai he mea pono nā kumukūʻai kiʻekiʻe e hōʻoia i ka hōʻike kiʻekiʻe, Hiki i nā hāʻawi haʻahaʻa ke hōʻeha i kāu ʻoihana. ʻO ke kumu kūʻai kiʻekiʻe no nā ʻoihana loio e pili ana i nā ulia pōpilikia e hoʻonui i ka ʻoihana ma mua o ka uku haʻahaʻa no nā soka Kalikimaka. ʻOiai maikaʻi nā ala ʻelua i ka hoʻonui ʻana i ka loaʻa kālā, ʻaʻole lākou e hoʻopuka i nā hopena i makemake ʻia. He mea nui e hoʻomaopopo ʻaʻole i unuhi ʻia ke kumukūʻai kiʻekiʻe no kēlā me kēia kaomi i ke kumu kūʻai hope; i kekahi mau hihia, e uku nā mea hoʻolaha i ka liʻiliʻi liʻiliʻi i mea e hiki ai ke paʻi i nā paepae Ad Rank a ma mua o ka mea hoʻokūkū ma lalo o lākou.

Hiki iā ʻoe ke hoʻonohonoho i kahi hoʻolālā kālā i kēlā me kēia lā, e hoʻomaopopo i kahi hoʻolaha kiʻekiʻe, a hoʻokaʻawale i ke kaʻina hana koho. Hāʻawi ʻia ke koho ʻakomi iā Google e hoʻoholo i ke kumukūʻai kiʻekiʻe loa no kāu hoʻolaha ma muli o kāu kālā. Hiki iā ʻoe ke koho i ka hoʻouna lima ʻana i nā bila a i ʻole e waiho i ka bidding iā Google. Hāʻawi ka bidding manual iā ʻoe i ka mana piha ma luna o kāu mau pila a hiki iā ʻoe ke nānā i ka nui o kāu hoʻolilo ma nā kaomi.

Pāʻani ākea

ʻO ke ʻano pāʻani paʻamau ma Adwords he pāʻani ākea, e ʻae iā ʻoe e hōʻike i nā hoʻolaha i ka wā e ʻimi ʻia ai kahi huaʻōlelo i loaʻa kekahi o nā huaʻōlelo a i ʻole nā ​​​​huaʻōlelo i kāu ʻōlelo kī.. ʻOiai ʻo kēia ʻano pāʻani e hiki ai iā ʻoe ke hōʻea i ka lehulehu nui loa, Hiki iā ia ke kōkua iā ʻoe e ʻike i nā huaʻōlelo hou. Eia kahi wehewehe pōkole o ke kumu e hoʻohana ai ʻoe i ka pāʻani ākea ma Adwords:

The broad match modifier is added to your keywords with a “+.” It tells Google that a close variant of the keyword exists to show your ad. ʻo kahi laʻana, inā ʻoe e hoʻāʻo nei e kūʻai aku i nā puke huakaʻi, ʻaʻole ʻoe makemake e hoʻohana i kahi hoʻololi hoʻohālikelike ākea no kēlā mau huaʻōlelo. Eia naʻe, inā ʻoe e ʻimi nei i nā huahana a lawelawe paha, pono ʻoe e hoʻohana i ka hoʻohālikelike pololei, ka mea e hoʻomaka wale i kāu hoʻolaha ke ʻimi nā kānaka i nā huaʻōlelo pololei.

ʻOiai ʻo ka hoʻohālikelike ākea ka hoʻonohonoho huaʻōlelo kūpono loa no ke kūʻai hou ʻana, ʻaʻole ia ka koho maikaʻi loa no kēlā me kēia ʻoihana. Hiki iā ia ke alakaʻi i nā kaomi pili ʻole a hiki ke hoʻopau koʻikoʻi i kāu hoʻolaha hoʻolaha. Eia kekahi, Hiki iā Google a me Bing ke hoʻoikaika i ka waiho ʻana i nā hoʻolaha. E like me ia, makemake ʻoe e hōʻoia i kāu mau hoʻolaha i nā mea hoʻohana pili. Me ka hoʻohana ʻana i ka pae ʻana o ka lehulehu ma Adwords, hiki iā ʻoe ke hoʻomalu i ka leo a me ka maikaʻi o kāu poʻe hoʻolohe. Hiki ke kaupalena ʻia nā huaʻōlelo hoʻohālikelike ākea i nā ʻano o ka lehulehu, e like me nā mea i loko o ka mākeke a i ʻole ke kūʻai hou ʻana.

Call extensions

You can add Call extensions to your Adwords campaigns to boost conversions. Hiki iā ʻoe ke hoʻonohonoho iā lākou e ʻike wale ʻia ke kani kāu kelepona a i ʻole ke ʻimi ʻia kahi huaʻōlelo kikoʻī. Eia naʻe, ʻAʻole hiki iā ʻoe ke hoʻohui i nā hoʻonui kelepona inā i kaupalena ʻia kāu mau hoʻolaha i ka Pūnaewele Hōʻike a i ʻole nā ​​hoʻolaha papa inoa huahana. Aia ma lalo nei kekahi mau ʻōlelo aʻoaʻo e hoʻohui i nā Call Extensions i kāu hoʻolaha Adwords. Hiki iā ʻoe ke hoʻomaka me Adwords i kēia lā. E hahai wale i kēia mau ʻanuʻu e hoʻonui i kāu helu hoʻololi.

Hana nā hoʻonui kelepona ma ka hoʻohui ʻana i kāu helu kelepona i kāu hoʻolaha. E hōʻike ʻia ma nā hopena hulina a me nā pihi CTA, a me nā loulou. ʻO ka hiʻohiʻona i hoʻohui ʻia e hoʻonui i ka hoʻopili ʻana o ka mea kūʻai aku. Ma mua o 70% Hoʻohana ka poʻe ʻimi kelepona i ka hiʻohiʻona kaomi-i-kahea e hoʻopili ai i kahi ʻoihana. Kahi mea hou aʻe, 47% o nā mea huli kelepona e kipa aku i nā hōʻailona he nui ma hope o ke kelepona ʻana. No laila, ʻO nā hoʻonui kelepona he ala maikaʻi loa ia e hopu ai i nā mea kūʻai aku.

Ke hoʻohana ʻoe i nā hoʻonui kelepona me Adwords, hiki iā ʻoe ke hoʻonohonoho iā lākou e hōʻike wale i kekahi mau hola. Hiki iā ʻoe ke hoʻā a hoʻopau paha i ka hōʻike ʻana i ka hoʻonui kelepona. ʻo kahi laʻana, inā he hale ʻaina pizza ʻoe ma Chicago, Hiki ke hōʻike ʻia nā hoʻolaha hoʻolaha kelepona no nā malihini e ʻimi nei i ka pizza hohonu. Hiki i ka poʻe kipa i Chicago ke kaomi i ke pihi kelepona a i ʻole kaomi i ka pūnaewele. Ke hōʻike ʻia ka hoʻonui kelepona ma ke kelepona paʻalima, e hāʻawi i ka makemake i ka helu kelepona ke hana ʻia ka ʻimi. E ʻike ʻia ka hoʻonui like ma nā PC a me nā papa.

Location extensions

A business owner can benefit from location extensions by targeting consumers in their area. Ma ka hoʻohui ʻana i ka ʻike wahi i kā lākou hoʻolaha, hiki i kahi ʻoihana ke hoʻonui i ka hele wāwae, kūʻai pūnaewele a me waho, a ʻoi aku ka maikaʻi o ka hiki ʻana i kāna poʻe i manaʻo ʻia. Kahi mea hou aʻe, pau 20 ka pakeneka o nā hulina no nā huahana a i ʻole nā ​​lawelawe kūloko, e like me ka noiʻi a Google. A ua hōʻike ʻia ka hoʻohui ʻana o nā wahi hoʻonui i kahi hoʻolaha hulina e hoʻonui i ka CTR e like me 10%.

E hoʻohana i nā hoʻonui wahi, e hoʻonohonoho mua i kāu moʻokāki Places me AdWords. Ma hope o kēlā, hōʻano hou i kāu pale wahi hoʻonui. Inā ʻaʻole ʻoe e ʻike i ka hoʻonui wahi, koho me ka lima. I ka nui o na hihia, hoʻokahi wale nō wahi. A i ʻole, hiki ke ʻike ʻia nā wahi he nui. ʻO ka hoʻonui wahi hou e kōkua i ka poʻe hoʻolaha e hōʻoia i ka pili o kā lākou hoʻolaha i nā wahi a lākou e ʻimi nei. Eia naʻe, ʻoi aku ka maikaʻi o ka hoʻohana ʻana i ka kānana i ka wā e hoʻohana ai i nā hoʻonui wahi.

He kōkua nui ka hoʻonui ʻana i nā wahi no nā ʻoihana i loaʻa kahi wahi kino. Ma ka hoʻohui ʻana i kahi hoʻonui wahi, hiki i nā mea ʻimi ke loaʻa nā kuhikuhi i kahi o kahi ʻoihana mai ka hoʻolaha. Hoʻouka ka hoʻonui iā Google Maps no lākou. Eia hou, maikaʻi ia no nā mea hoʻohana kelepona, e like me kahi noiʻi hou i ʻike ai 50 ka pakeneka o nā mea hoʻohana kelepona i kipa aku i kahi hale kūʻai i loko o ka lā o ka ʻimi ʻana ma ke kelepona. No ka 'ike hou aku, e ʻike i nā wahi hoʻonui ma Adwords a hoʻomaka e hoʻokomo iā lākou i kāu hoʻolālā kūʻai.

Ua lohe paha ʻoe iā Google Adwords, ke kahua hoʻolaha mai Google. Akā, do you know how to use it to maximize your profit? He mea pono anei no ka hoʻomaka? Eia kekahi mau ʻōlelo aʻoaʻo. He mea hana maikaʻi kēia no nā mea kālepa kikohoʻe, ʻoi aku ka hoʻomaka ʻana. Akā hiki ke pipiʻi. E heluhelu e aʻo hou e pili ana i kēia mea hana ikaika. Aia ma lalo iho kekahi o kona mau pono a me nā hemahema. Inā paha no kāu hoʻomaka ʻana a no kahi ʻoihana paʻa, Loaʻa iā Adwords kona mau pono a me nā hemahema.

Google Adwords is Google’s advertising platform

While it’s no secret that Google is a huge player in the advertising space, ʻaʻole ʻike nā kānaka a pau i ka hoʻohana pono ʻana i nā mea hana o ka ʻoihana. Ke nānā nei kēia ʻatikala i nā ʻano like ʻole e hiki ai iā ʻoe ke hana i ka hapa nui o nā mea hoʻolaha hoʻolaha a Google. Inā he mea hou ʻoe iā Google AdWords, eia ka loiloi wikiwiki o nā mea i hoʻokomo ʻia. Ke aʻo ʻoe e pili ana i nā mea hana, e loaʻa iā ʻoe kahi manaʻo maikaʻi aʻe e pili ana i ka hoʻonui ʻana i ka kūleʻa o kāu ʻoihana.

Hana ʻia ʻo Google AdWords e like me ke kūʻai aku kahi e noi ai nā ʻoihana no ka hoʻokomo ʻana i nā hopena ʻenekini. Kōkua kēia ʻōnaehana i nā ʻoihana e loaʻa ka kiʻekiʻe kiʻekiʻe, pili pili. Koho nā mea hoʻolaha i kahi hoʻolālā kālā a me nā kikoʻī kikoʻī, a hiki ke hoʻohui i kahi helu kelepona a i ʻole loulou i ka ʻaoʻao nui o kahi pūnaewele. ʻo kahi laʻana, let’s assume that a user searches for “red shoes.” They see several ads from different companies. Uku kēlā me kēia mea hoʻolaha i kekahi kumukūʻai no ka hoʻokomo hoʻolaha.

Ke koho ʻana i ke ʻano hoʻolaha kūpono, he mea nui e noʻonoʻo i ke kumukūʻai no ke kaomi. ʻO kēia ka nui āu e uku ai no kēlā me kēia kaukani hoʻolaha hoʻolaha. Hiki nō hoʻi iā ʻoe ke hoʻohana i ke kumukūʻai no ka hoʻopili, 'o ia ho'i ke uku 'oe no kēlā me kēia manawa e kaomi ai kekahi i kāu ho'olaha a ho'opau i kekahi hana kiko'ī. ʻEkolu ʻano o ka hoʻolaha me Google Ads: huli hoʻolaha, hōʻike hoʻolaha, a me nā hoʻolaha wikiō. He kikokikona nā hoʻolaha hulina, kiʻi, a me ka wikiō maʻiʻo. Hōʻike ʻia lākou ma nā ʻaoʻao pūnaewele i loko o ka pūnaewele hōʻike Google. He hoʻolaha pōkole nā ​​wikiō, maʻa mau ʻeono a 15 kekona, a ʻike ʻia ma YouTube.

ʻO ke ʻano o ka hana ʻana o Google Ads e pili ana i ka uku uku (PPC) kumu hoʻohālike. Hoʻolālā ka poʻe hoʻolaha i nā huaʻōlelo kikoʻī ma Google a hana i nā makana no kēia mau huaʻōlelo. Hoʻokūkū lākou no kēia mau huaʻōlelo me nā mea kūʻai aku. Hoʻokumu pinepine ʻia ka nui o nā kumu kūʻai ma luna o kahi kiʻi kiʻekiʻe. ʻO ke kiʻekiʻe o ke kumukūʻai, ʻoi aku ka maikaʻi o ke kau ʻana. ʻOi aku ka nui o nā kau hoʻolaha i loaʻa i kahi ʻoihana, ʻo ka haʻahaʻa o ke kumukūʻai no ke kaomi.

I mea e hoʻonui ai i ka pono o Google Ads, pono e hoʻomaopopo i ka hoʻopilikino ʻana i nā hoʻolaha. Hiki ke ʻike ʻia nā hoʻolaha ma nā ʻaoʻao hualoaʻa, ma nā ʻaoʻao pūnaewele ma ka Pūnaewele Hōʻike Google, a ma nā pūnaewele a me nā polokalamu ʻē aʻe. Hiki i nā hoʻolaha ke kiʻi a i ʻole ka kikokikona, a e hōʻike ʻia ma hope o nā ʻike pili. Eia kekahi, hiki iā ʻoe ke hana i nā hoʻolaha ma ka huli ʻana i nā pae like ʻole o kahi funnel kūʻai.

It’s ideal for startups

In the age of the internet, ke ʻimi nei nā ʻoihana i nā ala hou e hiki ai i nā mea kūʻai aku hou. ʻO ka piʻi ʻana o nā polokalamu accelerator kahi kumu hoʻohālike maikaʻi o kēia. Hoʻomaka pinepine ʻia nā mea hoʻomaka e hana mai kahi keʻena kaʻana like. Ma ke kūʻaiʻana i kahi kuleana kuleana ma ka hui, makemake kēia mau mea hoʻopukapuka e hoʻokau i kahi kiʻekiʻe o ka pilikia. Ma waho aʻe, kōkua nā mea hoʻolalelale i ka poʻe hoʻomaka e pale i nā kumukūʻai ma luna o ka ʻoihana kuʻuna. Eia kekahi mau pōmaikaʻi o ka hoʻohana ʻana i ka polokalamu accelerator.

It’s highly scalable

What makes a company scalable? ʻO ka pane ʻo ka scalable infrastructure, e like me ka piʻi ʻana o ka nui o kahi lawelawe. Me IaaS, uku ʻoe no ka hiki ke hoʻonui me ka ʻole o ka loaʻa ʻana o nā kumukūʻai hou no ka lako, nā polokalamu hou, a i ʻole ka hoʻonui ʻana i ka mana. A me ka helu ao, hiki iā ʻoe ke komo i kāu ʻikepili mai nā wahi a pau. ʻIke ʻia nā pōmaikaʻi. E heluhelu e aʻo pehea e waiwai ai kēia ʻano ʻoihana i kāu ʻoihana. Aia ma lalo nei nā ala ʻelima e hiki ai i kāu ʻoihana ke hoʻohana pono i nā lawelawe i loaʻa i ke ao.

lako polokalamu ma ke ano he lawelawe, a i ʻole SaaS, he polokalamu kapuaʻi i hoʻokipa ʻia ma ka pūnaewele e kekahi mea kūʻai ʻaoʻao ʻekolu. Hiki iā ʻoe ke komo i ka polokalamu ma o ka polokalamu kele pūnaewele. No ka mea, mālama ʻia ma ke kikowaena, Hiki ke hoʻonui nui ʻia nā lawelawe SaaS. Eia kekahi, SaaS products are flexible and scalable because they do not require installation on individual devices. This makes them particularly valuable for distributed global teams. And because they don’t require bandwidth, users don’t have to worry about software updates.

It’s expensive

If you’re worried that it’s too expensive, ʻaʻole ʻoe hoʻokahi. Many people have the same concern: “It’s expensive to run Adwords.” While you don’t need to spend $10,000 a month to see results, it may seem like an intimidating task. Eia naʻe, there are several ways to reduce your cost per click without breaking the bank. By following a few simple rules, you can get the best results for a modest budget.

The first thing you need to do is find out how much Google’s AdWords will cost you. In 2005, the average cost per click was $0.38 cents. By 2016, this cost had jumped to $2.14, and it is unlikely to go down any time soon. A lawyer, ʻo kahi laʻana, can expect to pay $20 i $30 no ke kaomi. But if you can’t afford to pay that much, you might want to look for alternatives.

Aia kekahi mau ʻanuʻu i ka hoʻokele Adwords. Hoʻopili kēia i ka hoʻoholo ʻana i nā huaʻōlelo, kūʻai ʻana, and re-marketing. ʻO ka hoʻohana ʻana i kahi hui kūʻai aku ʻo Adwords hiki ke kōkua iā ʻoe e loaʻa ka mea nui mai kāu hoʻolaha. E aʻo pehea e hoʻomaka ai i kēia lā! Eia kekahi mau mea nui e noonoo ai. Makemake i ka launa pū ʻana me kahi hui kālepa PPC i hōʻoia ʻia? E nānā i kēia ʻatikala no nā ʻōlelo aʻoaʻo a me nā hoʻopunipuni. E hauʻoli ana ʻoe!

Uku no ke kaomi (PPC)

Uku no ke kaomi (PPC) ʻO ka hoʻolaha kahi ʻano hoʻolaha e hiki ai iā ʻoe ke hōʻike pololei i kāu mau hoʻolaha i nā poʻe e ʻimi ikaika nei i kāu huahana a lawelawe paha.. He maikaʻi loa ka hoʻolaha PPC inā hiki iā ʻoe ke kuhikuhi i ka poʻe e ʻimi ikaika nei i kahi mea āu e hāʻawi ai. Eia naʻe, pono ʻoe e hoʻomaopopo he hiki ke pipiʻi. Eia kekahi mau ʻōlelo aʻoaʻo no ka hana ʻana i ka nui o kāu hoʻolaha hoʻolaha PPC:

E hoʻonohonoho i kahi kālā. Hoʻomaka ka nui o nā mea ʻoihana me kahi kālā e hoʻolilo ma ka hoʻolaha hoʻolaha uku, aka, i ka houluulu ana o na helu, hiki iā ʻoe ke hoʻololi i ka nui. A $200 ʻelua kaomi wale nō paha ke kūʻai ʻana, oiai a $2 hiki i ke kaomi ke hopena i kahi $20 kuai. PPC advertising focuses on keywords and audiences – words or phrases people are searching for – to determine how effective your ads are. Inā ʻoe e hoʻāʻo e hiki i kahi helu nui o nā kānaka, e noʻonoʻo e hoʻohana i nā huaʻōlelo maikaʻi ʻole e pale aku i kāu mau hoʻolaha mai ka hoʻokomo ʻana i nā hopena hulina.

Inā maopopo ʻole ʻoe i ke ʻano o ka hoʻolaha e hoʻohana ai, hiki iā ʻoe ke hoʻomaka liʻiliʻi a hoʻāʻo i nā huaʻōlelo like ʻole a me nā hoʻolaha a hiki i ka ʻike ʻana i ka mea kūpono loa no kāu ʻoihana. PPC allows you to experiment with different keywords and campaigns until you find a way to generate revenue. There are also many free and low-cost PPC programs, so you can test out different options before investing large amounts of money. But the key is to make sure that you’re using the right kind of PPC advertising to reach the most people.

Hua'ōlelo

When targeting the right audience with Adwords, he mea nui e nānā ma waho o nā huaʻōlelo maʻamau a kāu poʻe e ʻimi ai. ʻO ka wehe ʻole ʻana i nā huaʻōlelo maʻamau hiki ke ʻoki i kekahi mau mea kūʻai aku mai kāu funnel kūʻai aku. aka, kākau i ka ʻike e kōkua i ke alakaʻi ʻana i nā mea kūʻai aku ma o ka huakaʻi holoʻokoʻa a ka mea kūʻai aku. Hiki iā ia ke kau i nā kumu no nā pilina lōʻihi. Eia kekahi mau ʻōlelo aʻoaʻo e kōkua iā ʻoe e ʻimi i nā huaʻōlelo kūpono no kāu hoʻolaha.

Ka mua, pono ʻoe e ʻike pehea e hoʻokaʻawale i kāu mau huaʻōlelo. ʻO kahi ala maikaʻi e hana ai, ʻo ia ka hui ʻana i nā huaʻōlelo pili i nā pūʻulu kaʻawale. Ma ka hana ʻana i kēia, hiki iā ʻoe ke kākau i nā hoʻolaha i manaʻo ʻia no nā huaʻōlelo he nui i ka manawa hoʻokahi. E kōkua kēia iā ʻoe e mālama i kahi hoʻolālā moʻokāki i hoʻonohonoho ʻia a hoʻomaka i ka helu kiʻekiʻe. E hoʻomaka, koho i ka huaʻōlelo huaʻōlelo e wehewehe pono i kāu huahana a lawelawe paha. ʻO kēia ala, hiki iā ʻoe ke kiʻi aku i nā manaʻo kūpono ma hope o ka funnel kūʻai.

Mai hoʻohana i nā huaʻōlelo hoʻokahi. He maʻamau lākou. Nā māmalaʻōlelo lōʻihi, e like me “ka lawe ʻana i ka pahu meaʻai organik,” are more targeted. Hoʻokomo kēia mau huaʻōlelo i nā mea kūʻai kūpono. ʻAʻole maikaʻi paha ka hoʻohana ʻana i nā huaʻōlelo pākahi, ʻoi aku ka nui inā hoʻohana kāu mea kūʻai aku i nā huaʻōlelo like ʻole no kāu huahana a lawelawe paha. Pono ʻoe e papa inoa i nā ʻano like ʻole o kāu mau huaʻōlelo, me nā huaʻōlelo colloquial, nā huaʻōlelo ʻē aʻe, hua nui, a me nā kuhi hewa maʻamau.

Kūʻai

The first step in bidding on Adwords is choosing your ad copy and message. Hoʻopili kēia mau mea ʻekolu i ke kau ʻana o kāu mau hoʻolaha ma ka ʻaoʻao hualoaʻa a Google. ʻO ke kumukūʻai no ke kaomi (CPC) ʻoi aku ka maikaʻi o ke ala no ka hoʻokele ʻana i nā mea kūʻai kikoʻī, akā ʻaʻole maikaʻi no nā pūnaewele me ka nui o nā kaʻa i kēlā me kēia lā. ʻO ke koho CPM kekahi koho, akā hoʻohana wale ʻia ma ka Pūnaewele Hōʻike. Hōʻike pinepine ʻia nā hoʻolaha CPM ma nā pūnaewele pili kahi e hōʻike ʻia ai nā hoʻolaha AdSense.

Hāʻawi ʻo Google i nā koho he nui no ka hoʻoponopono ʻana i kāu mau pila. ʻO kahi ala e hana ai i ka hoʻololi ʻana, ʻo ka hoʻoponopono lima ʻana i kēlā me kēia huaʻōlelo. ʻAʻole pili ka nui āu i kau ai no kēlā me kēia huaʻōlelo i ka huina kālā hoʻolaha. E hōʻike pū ʻo Google iā ʻoe i ka nui o ke kālā e hoʻolilo ma kēlā me kēia hui hoʻolaha, aka, nau wale no ka nui. There are two types of keyword bid adjustments – manual and automated. ʻO ka pahuhopu ke hōʻike ʻia kāu hoʻolaha ma nā hopena hulina me ka uku haʻahaʻa loa no kēlā me kēia kaomi.

ʻO kahi ala ʻē aʻe e hoʻohaʻahaʻa i kāu mau ʻōlelo ʻo ka hoʻonui ʻana i kāu helu maikaʻi. ʻO ka helu maikaʻi ka helu o ka pono o kāu hoʻolaha. ʻAʻole hoʻohana ʻia kēia helu helu ma ke kaʻina kudala, akā kōkua ia e hoʻoholo i kou hiki ke ʻike ʻia ma luna o ka papa inoa. Google’s Adwords auction system is a fair way to judge your ad’s future placement and doesn’t allow advertisers to “buy” their way to the top. Hoʻohana ʻo Google i ka metric CPC kiʻekiʻe loa e hoʻoponopono i ka nui o ke kālā āu e uku ai no kēlā me kēia kaomi.

Ke kūʻai hou ʻana

Re-marketing is a good option for advertisers who want to reach more people with their message. Me ka re-marketing, e hōʻike ʻia kāu mau hoʻolaha ma nā pūnaewele i kipa ʻia e kāu mea kūʻai aku. Akā, e makaʻala e ʻike paha lākou ma nā pūnaewele pili ʻole i kāu ʻoihana. ʻO ke ʻano kēia, pono ʻoe e hoʻonoho i kahi hoʻokaʻawale no ka pūnaewele e pale aku i ka overexposure a i ʻole nā ​​koi o ke komo ʻana. Akā he aha ka re-marketing?

ʻO ke kūʻai hou ʻana he huaʻōlelo i hoʻohana ʻia ma ke kālepa pūnaewele, a e pili ana i ka huli ʻana i nā hoʻolaha i ka poʻe i makemake mua i nā huahana a me nā lawelawe āu e hāʻawi ai. Hoʻouna hou ʻia kēia mau hoʻolaha i nā poʻe like, a e kaomi hou ana nā mea kūʻai aku iā lākou. Hana maikaʻi ke kūʻai hou ʻana me Facebook, Adwords, a me nā ʻano hoʻolaha pūnaewele ʻē aʻe. Me ka nānā ʻole i kāu ʻano ʻoihana, pono ʻoe e noʻonoʻo e hoʻohana i kēia mau ʻano e hiki ai i nā poʻe i lilo i mea kūʻai aku.

Pili pololei

The Exact Match feature in AdWords allows advertisers to block variations of their keywords before they are clicked. Hiki iā ʻoe ke ʻike i ka nui o nā kaomi āu e hana nei me nā huaʻōlelo hulina like ʻole. Ma kahi pōkole, pili ia i kāu mau huaʻōlelo hulina me nā huaʻōlelo pili loa. Inā he mea kūʻai aku ʻoe, ʻo ia hoʻi, ʻoi aku ka kikoʻī o kāu huaʻōlelo, ʻoi aku ka maikaʻi. Akā he aha nā pōmaikaʻi o Exact Match ma AdWords?

Ua kaupalena ʻia nā huaʻōlelo hoʻohālikelike pololei i nā pāʻani i like like me ka hulina hulina, ka mea i koi aku i nā mea hoʻolaha e kūkulu i nā papa inoa huaʻōlelo me nā huelo lōʻihi loa. I nā makahiki i hala iho nei, akā naʻe, Ua hoʻomaʻemaʻe ʻo Google i ka algorithm e noʻonoʻo i ka hoʻonohonoho ʻōlelo, nā ʻano like ʻole, nā leo, a me na manao. ʻO ia hoʻi, ʻOi aku ka pololei o nā huaʻōlelo Hoʻohālikelike Pono. Akā, mamao loa lākou mai ka hemolele. Hiki ke hoʻohana ʻia nā huaʻōlelo hoʻohālikelike pololei inā ʻoe e ʻimi nei i kahi lehulehu niche.

ʻO ka hiʻohiʻona hoʻokūkū pololei ma Adwords hiki iā ʻoe ke hōʻemi i nā nīnau hulina e huli pono ai. ʻOiai e hōʻemi ana kēia i ke kaʻa, Loaʻa i ka huina hoʻololi kiʻekiʻe loa ka huina hoʻohālikelike pololei. ʻOi aku, no ka mea, pili loa nā huaʻōlelo hoʻohālikelike pololei, hoʻomaikaʻi pololei ʻole lākou i kāu Helu Koʻikoʻi. He mea pono kēia no nā mea kūʻai pūnaewele. No laila, ʻoiai ʻaʻole ia ke ala maikaʻi loa e hoʻonui ai i kāu kālā hoʻolaha, pono mau. No laila, hoʻomaka i kēia lā!

Hua'ōlelo maikaʻi ʻole

When it comes to generating traffic, ʻO nā huaʻōlelo maikaʻi ʻole ma Adwords he mea nui e like me nā huaʻōlelo maʻamau. Ma SEO, e koho nā kānaka i nā huaʻōlelo a lākou e makemake ai e ʻike, ʻoiai ʻaʻole ʻike ʻia no nā huaʻōlelo like. Ma ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole ma Adwords, e ālai ʻoe i nā hoʻolaha mai ka hōʻike ʻia ʻana no nā huaʻōlelo i pili ʻole i kāu hoʻolaha. Hiki i kēia mau huaʻōlelo ke hāʻawi i nā hopena maikaʻi, no laila pono ʻoe e hoʻohana pono iā lākou.

Hiki iā ʻoe ke ālai i nā huaʻōlelo ʻaʻole e hoʻololi i nā mea kūʻai aku. ʻo kahi laʻana, inā hoʻolaha ʻoe i kahi mea hoʻoheheʻe ea Ninja, don’t use the term “air fryer” in your ads. aka, use terms like “air fryer” a i ʻole “ninja air fryer” instead. ʻOiai e hoʻokele mau ana nā huaʻōlelo maʻamau, e mālama ʻoe i ke kālā inā hiki iā ʻoe ke pale aku iā lākou. Ke hoʻohana nei i nā huaʻōlelo maikaʻi ʻole, e hōʻoia e hoʻohana ia mau mea wale nō i nā hui hoʻolaha a i ʻole nā ​​hoʻolaha i loaʻa iā ʻoe.

Hiki ke loaʻa nā huaʻōlelo maikaʻi ʻole mai nā inoa kaulana a i nā huaʻōlelo kikoʻī loa. ʻo kahi laʻana, Hiki i ka huaʻōlelo hoʻohālikelike huaʻōlelo maikaʻi ʻole ke pale i nā hoʻolaha mai ka ʻimi ʻana i loaʻa nā huaʻōlelo a i ʻole nā ​​​​huaʻōlelo pololei. He mea kōkua inā kūʻai aku kāu ʻoihana i nā soka he mea hou a hana no nā haʻuki. Makemake paha ʻoe e hoʻonoho i nā huaʻōlelo hoʻohālikelike pololei maikaʻi ʻole no nā socks kaomi, ʻo kahi laʻana. Hiki iā ʻoe ke hoʻonohonoho i nā huaʻōlelo hoʻohālikelike pololei maikaʻi ʻole e pale i nā hoʻolaha mai ka hōʻike ʻana no nā huaʻōlelo hulina kikoʻī.

Inā he mea hou ʻoe i ka hoʻolaha hoʻolaha Pay-per-click, hiki paha iā ʻoe ke noʻonoʻo pehea e hana ai i ka hapa nui o Adwords. This article will introduce you to the basics of Pay-per-click advertising, me ka noiʻi huaʻōlelo, kūʻai ʻana, a me ka helu maikaʻi. E hāʻawi pū ia i kekahi mau hoʻolālā no ka hana ʻana i ka hapa nui o kēia mea hana kālepa ikaika. You’ll learn how to increase your ROI and improve your bottom-line by using AdWords successfully.

Pay-per-click advertising

Pay-per-click advertising is an online marketing strategy that consists of paying a company only when someone clicks on its ad. This strategy is largely associated with search engines such as Google and Bing, and is also used by social media sites. It involves paying a company a predetermined amount to have its ad appear under a particular search phrase. Eia naʻe, since advertisers only pay when someone clicks on their advert, they must be able to offer the best value for their money.

There are two basic types of pay-per-click advertising: flat-rate and bid-based. Both methods can be beneficial for businesses. In order to select the right pay-per-click model, an advertiser should first decide what their goals are. While advertising on search engines is a great way to get traffic to their website, it can be confusing for beginners. Below are some tips that will help you get started with this digital marketing strategy.

Bidding on Google’s search engine platform is a key part of getting traffic to your website. Bids are calculated by Google based on keyword phrases. When someone searches for a specific keyword or phrase, they will be presented with product grid ads based on their intention to purchase. The higher the click, the lower the price, and the more likely a visitor is to click on your ad.

One of the most important factors in Adwords’ CTR is the ad copy. An appealing ad copy will help you stand out among the competition. He hoʻolaha kūlana haʻahaʻa, ma ka lima 'ē aʻe, e lilo ana ʻoe i ke kālā hou aʻe a loaʻa ka haʻahaʻa o ka Ad Rank. Akā, me ke ala pololei, hiki iā ʻoe ke hoʻonui i kāu CTR. He mea koʻikoʻi kēia o ka hoʻolaha uku pākēneka ma Adwords.

Ka noiʻi huaʻōlelo

Using buyer personas and researching their needs will help you target the right keywords for your business. ʻO ka hana ʻana i kahi persona e wehewehe i ka makemake o ka mea kūʻai maʻamau, nā pilikia a lākou e kū nei, a me nā mea e pili ana i kā lākou hoʻoholo kūʻai. Na kēia ʻike e alakaʻi i kāu noiʻi huaʻōlelo. Ke kākau ʻoe i kāu persona, e hoʻohana i nā mea koho huaʻōlelo e like me Google Keyword Tool e noiʻi i nā huaʻōlelo pili. E kōkua kēia mau mea hana iā ʻoe e hōʻemi i kahi papa inoa lōʻihi o nā huaʻōlelo i loaʻa ka manawa kiʻekiʻe loa o ke kūlana.

ʻO kekahi o nā ʻāpana koʻikoʻi o ka noiʻi huaʻōlelo no AdWords ʻo ka hoʻomaopopo ʻana i kāu poʻe ʻike. E hoʻomanaʻo e ʻokoʻa ke kaʻina hana kūʻai a ka mea kūʻai aku ma muli o ke ʻano o ka ʻoihana a me kā lākou makemake e kūʻai. ʻo kahi laʻana, ʻAʻole paha e ʻimi ana kahi hui hōʻailona ma Lākana i kahi hui hōʻailona ma New York a i ʻole Los Angeles. ʻOkoʻa ka huakaʻi a ka mea kūʻai aku ma muli o ke ʻano o ka ʻoihana, no laila he mea koʻikoʻi ka noiʻi huaʻōlelo.

Ma waho aʻe o ka hoʻohana ʻana iā Google Keyword Planner, Hiki iā ʻoe ke hoʻohana i nā mea hana noiʻi huaʻōlelo ʻē aʻe. He mea kōkua nui ka Google Keyword Planner no kēia. Hōʻike ia i ka nui o ka poʻe e ʻimi nei i ka huaʻōlelo, ʻehia ka nui o kā lākou makemake e uku, a ʻehia ka poʻe e ʻimi nei i kēlā ʻōlelo kikoʻī. Hōʻike pū ia i nā huaʻōlelo hou no kāu e noiʻi ai. Kōkua ia iā ʻoe e kūkulu i nā hoʻolaha i manaʻo ʻia. Ke ʻike ʻoe i kekahi mau huaʻōlelo maikaʻi, hiki iā ʻoe ke hoʻohana iā lākou i kāu hoʻolaha.

ʻO ka hoʻohana ʻana i nā mea hana e like me Alexa's Keyword Difficulty Tool e ʻae iā ʻoe e ana i ka hoʻokūkū a me ka mana o kāu brand. Hāʻawi kēia mea hana i kēlā me kēia pūnaewele i kahi helu Competitive Power e hōʻike ana i ka mana o ka pūnaewele ma kahi papa inoa huaʻōlelo.. ʻO Share of Voice kekahi mea hana maikaʻi no ke ana ʻana i ka mana. ʻO ke kiʻekiʻe o ka māhele leo o kahi brand, ʻoi aku ka manaʻo e manaʻo ʻia he mana. Hiki i kēia ke kōkua iā ʻoe e hoʻomaikaʻi i kāu kūlana ma o ka hoʻomaikaʻi ʻana i ka ʻike a me ka mana.

Kūʻai

There are several ways to bid on traffic through Google’s Adwords program. ʻO ke ala maʻamau ka uku-per-click, e uku ana i nā mea hoʻolaha wale no nā kaomi mai kā lākou hoʻolaha. ʻO CPC ke ala pipiʻi loa, akā, ʻoi aku ka maikaʻi o ke kumukūʻai inā ʻoe e hoʻāʻo nei e hoʻopaʻa i kahi anaina kikoʻī loa. Inā ʻoe e hoʻāʻo nei e hoʻonui i kāu kālepa pūnaewele, akā naʻe, pono ʻoe e noʻonoʻo i ke koho CPM. E emi ana ke kumukūʻai o kēia ʻano, akā e hōʻike wale ia i kāu hoʻolaha i nā haneli haneli o ka poʻe.

Hiki iā ʻoe ke hoʻonui i kāu hāʻawi ʻana ma kahi huaʻōlelo a ʻōlelo paha e hoʻonui i kou manawa e huki ai i nā malihini hou. Pono ʻoe e noʻonoʻo i kāu helu maikaʻi holoʻokoʻa e hoʻoholo ai i ke kumu kūʻai kūpono loa. Hoʻokumu ʻia kēia ma nā kumu ʻekolu: maʻiʻo o kāu pūnaewele, kope hoʻolaha, a me ka hoʻolālā ʻaoʻao pae. ʻO ke kiʻekiʻe o ka helu maikaʻi, ʻo ka haʻahaʻa o ke kumukūʻai no kēlā me kēia kaomi. Eia naʻe, ʻAʻole kēia koho no nā mea a pau. He mea maikaʻi loa e hahai i nā alakaʻi a Google a hoʻolilo i ka manawa e hoʻomaikaʻi i kāu hoʻolaha.

Pono ʻoe e hoʻāʻo e hoʻonohonoho i kahi koho mua i conservative. E hāʻawi kēia iā ʻoe i wahi e hoʻoponopono ai i ke kumukūʻai inā ʻike ʻoe i kahi ʻano ma kāu ʻikepili. Pono ʻoe e manaʻo e hoʻokō i nā manaʻolana o ka mea hoʻolaha no ka nui o ka hoʻopili ʻana a me ke kālepa maikaʻi. Ma ka hoʻohana ʻana i kēia ʻano hana, e pale ʻoe i ka hoʻopau ʻana i nā wahi hoʻolaha a pale aku i ka hoʻopaʻi mai Google. I ka wā e pili ana i nā hoʻolālā koho, ʻoi aku ka maikaʻi o ka hoʻopili ʻana i ka mea āu i ʻike ai, a hahai i kahi ala i hōʻoia ʻia no ka hoʻonui ʻana i kāu kālā.

ʻO ka hope, you should pay attention to your competitors’ nā hāʻawi. E nānā i nā huaʻōlelo e hana maikaʻi ana iā lākou a me nā mea a lākou e hāʻawi ai. ʻO ka hoʻohana ʻana i ka ʻikepili mai nā hoʻolaha AdWords i hala aku nei e kōkua iā ʻoe e hoʻohui i ka makana kūpono loa. A, ʻoi aku ka maikaʻi o kou manaʻo i ke ʻano o ka hana. I mea e holomua ai ma ka hoʻolaha uku, pono e nānā i kāu mau hoʻolaha a me nā hoʻolaha. Inā makemake ʻoe i kāu hoʻolaha e hoʻohua i kahi ROI kiʻekiʻe, pono ʻoe e makaʻala i ka hana a kāu mau mea hoʻokūkū.

Ka helu maikaʻi

Besides the click-through rate, Hoʻoholo ʻia ka helu maikaʻi e ka pili hoʻolaha a me ka ʻike o ka ʻaoʻao pae. Loaʻa i nā hoʻolaha me nā huaʻōlelo like a me nā pūʻulu hoʻolaha he ʻokoʻa nā helu maikaʻi, ma muli o ka hoʻolaha hoʻolaha, ʻaoʻao pae ʻāina a me ka huli ʻana o ka lehulehu. E hoʻoponopono nā hoʻolaha i kā lākou Helu Koʻikoʻi i ka wā e hele ai lākou, a manaʻo ʻo Google i ʻelua hapakolu o nā kumu i ka helu ʻana i ka helu. If you’re using good account structure and do a lot of testing, you can easily reach a quality score of six or seven.

Though it might sound simple, a low Quality Score can cost you a lot more than a high Quality Score. Because it is based on historical data, your ad can achieve a high Quality Score even if it is not highly competitive. Pōmaikaʻi, Google provides data on what to expect, so you can optimize your ad to achieve the highest possible QA score. By understanding what factors affect your ad’s Quality Score, you can improve your ads and get the most out of your advertising budget.

Keyword relevancy is an extremely important factor in the calculation of the Quality Score, and there are several things you can do to improve yours. Relevancy is a big factor, no laila e ho'āʻo e hoʻohana i nā huaʻōlelo e pili ana i ka niche o kāu pūnaewele. ʻO ke kiʻekiʻe o ka mea pili, ʻoi aku ka kiʻekiʻe o kāu Helu Koʻikoʻi. ʻo kahi laʻana, inā ʻoe e hoʻolaha nei i kahi pūnaewele e-commerce, e ho'āʻo e kālele ana i nā huaʻōlelo pili e pili ana i kāu niche.

He mea nui hoʻi ke kala o ka pihi a me nā huaʻōlelo ma ke poʻo o ka ʻaoʻao. Hiki i nā hoʻololi i kēia mau mea ke hoʻonui i ka helu hoʻololi. Nā lawelawe koi kānāwai, ʻo kahi laʻana, hoʻonui i kā lākou huli hoʻololi e 111.6% ma hope o ka hoʻololi ʻana i ke poʻo ma kā lākou pūnaewele. Nui nā ala e hoʻomaikaʻi ai i kāu helu maikaʻi ʻo Adwords, akā ʻo ka mea nui loa, pono ʻoe e ʻike i nā kumu nui e hoʻoholo ai. Pono e hoʻopaʻa ʻia nā mea ʻekolu ma hope inā makemake ʻoe e hoʻonui i kāu helu maikaʻi.

Huli hou

One of the most effective ways to maximize the effectiveness of your advertising campaigns is through re-targeting. Me ka huli hou ana, hiki iā ʻoe ke hōʻike i nā hoʻolaha i nā malihini kipa i kipa aku i kāu pūnaewele. A laila e hōʻike ʻia kāu mau hoʻolaha ma ka Pūnaewele Hōʻike Google i kēia mau malihini. Eia naʻe, no ka loaʻa ʻana o ka pōmaikaʻi nui loa mai ka huli ʻana, pono ʻoe e hoʻokaʻawale i kāu poʻe kipa pūnaewele. No ka hana ʻana i kēia, hiki iā ʻoe ke hoʻohālikelike i nā demographics a hoʻohana i kahi mea hana hoʻokaʻawale.

ʻO ka hoʻohana ʻana i ka retargeting ma o Adwords kahi ala maikaʻi loa e hoʻopaʻa ai me nā mea kūʻai aku, a hiki i nā mea hou. Hoʻokomo ʻia nā hoʻolaha ma kāu pūnaewele ma o Google Adwords e kau i nā hōʻailona Script ma nā ʻaoʻao o kāu pūnaewele, i ʻike hou ai ka poʻe i kipa i kāu pūnaewele. Hiki ke hoʻohana ʻia kēia ʻano hana ma waena o ka ʻoihana pūnaewele, me Facebook a me Twitter. No nā hualoaʻa kiʻekiʻe loa, re-targeting should be a regular part of your business strategy.

You can create audience lists based on specific actions and interests of website visitors. ʻo kahi laʻana, if your website is geared towards people who use Gmail, you can target them with ads that are relevant to their Google accounts. You can also use custom audiences that match the email addresses of website visitors. You can also use conversion tracking to target specific web pages, like product pages, to maximize your return on investment. By combining these two methods, you can maximize your effectiveness through re-targeting with Adwords.

Once your audience has been segmented, you can set up a re-targeting campaign using Google’s ad network. The best method for re-targeting with Adwords is one that is effective for both your website and your business. You can target your audience through different media, including Google Display Network, YouTube, Android apps, a oi aku. Using a re-targeting model helps you measure how much each ad is costing you and which channels are most effective for your business.

Ke hoʻohana pono ʻia, Hiki iā AdWords ke kōkua i nā ʻoihana e hoʻokō i kā lākou mau pahuhopu. Me nā hoʻolaha i manaʻo ʻia, hiki iā lākou ke hoʻokele i nā kaʻa hou aku i kā lākou mau pūnaewele, loaʻa nā alakaʻi hou aku, a ʻike i nā hoʻololi hou aʻe. ʻOiai he mea nui ka SEO no kēlā me kēia ʻoihana, Hiki iā AdWords ke hāʻawi i kahi hoʻonui hou. Ma ka nānā ʻana i nā huaʻōlelo kūpono a me ka hoʻonui ʻana i ka ʻike, hiki iā ʻoe ke hana i kahi hoʻolaha e hoʻopaʻa i kāu mākeke pahuhopu. ʻO ka hoʻolaha hoʻolaha hoʻolaha maikaʻi e hōʻoia i ka poʻe kūpono e ʻike i kāu hoʻolaha.

Hua'ōlelo

ʻO kahi ala maikaʻi e hoʻomaikaʻi ai i kāu hoʻolaha hoʻolaha ʻo ka hoʻohana ʻana i nā huaʻōlelo e pili ana i ke kumuhana o ka hoʻolaha. Pono nā huaʻōlelo e pili i kāu ʻaoʻao pae, kumuhana hoʻolaha, a i ʻole nā ​​mea ʻelua. ʻElua a ʻekolu mau huaʻōlelo maikaʻi loa. Eia kekahi mau ʻōlelo aʻoaʻo no ke koho ʻana i nā huaʻōlelo. Hiki iā ʻoe ke kāpae i kekahi mau huaʻōlelo mai nā hui hoʻolaha kikoʻī. Aia ma lalo nā ʻōlelo aʻoaʻo e pili ana i ke koho ʻana a me ka hoʻohana ʻana i nā huaʻōlelo e hoʻomaikaʻi i kāu hoʻolaha hoʻolaha.

Ma mua o ke koho ʻana i nā huaʻōlelo no AdWords, pono ʻoe e noʻonoʻo i kāu poʻe hālāwai a me kā lākou ʻimi ʻimi. Inā haʻalele ʻoe i nā huaʻōlelo maʻamau, hiki iā ʻoe ke ʻoki i nā mea kūʻai aku mai kāu funnel kūʻai aku. Ma keia hihia, e hōʻike ʻia kāu mau hoʻolaha no nā mea kūʻai aku e paʻi i kahi huaʻōlelo pili i kāu. aka, e kālele ana i ka hana ʻana i nā ʻike kōkua e alakaʻi ana i kou mau manaʻo ma ke kaʻina hana kūʻai a hoʻokumu i nā pilina. Aia ma lalo nei kekahi mau laʻana o nā huaʻōlelo kūpono no AdWords.

Pāʻani Huaʻōlelo: Ke koho ʻana i nā huaʻōlelo no kāu hoʻolaha, pono ʻoe e hoʻohana i kahi hāmeʻa hoʻohālikelike ʻōlelo. Hāʻawi ia iā ʻoe e kaupalena i kāu hoʻolimalima a loaʻa i nā mea kūʻai aku. Inā hoʻohana pinepine kāu poʻe anaina i kēia mau huaʻōlelo, hiki iā ʻoe ke hoʻohana i ka huaʻōlelo hoʻohālikelike, e hōʻike wale ana i kāu hoʻolaha ma nā huaʻōlelo like me ka huaʻōlelo. Na kēia ala e hōʻoiaʻiʻo e hōʻike ʻia kāu hoʻolaha i ka wā e ʻimi nei nā kānaka i ka huaʻōlelo pololei.

Ka helu maikaʻi

Hoʻokumu ʻia kahi helu maikaʻi ma nā kumu ʻekolu: ka helu clickthrough i manaʻo ʻia (CTR), ka pili o kāu hoʻolaha, a me ka ʻike o ka poʻe malihini kipa ke kaomi i kāu hoʻolaha. E ʻokoʻa ka helu maikaʻi ma waena o nā huaʻōlelo like a me nā hui hoʻolaha. Ma muli o ka hoʻolaha hoʻolaha, ʻaoʻao pae, a me ka helu kanaka, hiki ke ʻokoʻa loa ka ʻIke Helu. Ma hope o ka hele ʻana o kāu hoʻolaha, E hoʻoponopono ʻo Google i kāna ʻikepili ma muli o kēia ʻike. ʻEkolu mau kūlana kūpono no kāu hoʻolaha: “Kiʻekiʻe,” “Maʻamau,” a me ka 'Poor'.

ʻO ka mea mua o ka helu maikaʻi ka maikaʻi o kāu hoʻolaha e kūʻē i nā mea hoʻokūkū. Inā ʻoe e ʻimi nei i nā huaʻōlelo kikoʻī, he mea nui e hana i kāu poʻomanaʻo e like me ka hiki. ʻO kekahi kumu koʻikoʻi ʻo ia ka loaʻa ʻana o ka ʻike kiʻekiʻe o kāu hoʻolaha. ʻAʻole makemake ʻo Google i nā malihini e hoʻopau manawa i ka heluhelu ʻana i nā ʻike haʻahaʻa haʻahaʻa. Eia naʻe, inā he CTR kiʻekiʻe kāu hoʻolaha akā he helu haʻahaʻa haʻahaʻa, ʻoi aku ka maikaʻi e hoʻomaha a hoʻololi i kekahi mea ʻē aʻe.

ʻAʻole pili pono ka helu maikaʻi i ke kope hoʻolaha, akā he mea nui ia e hoʻomanaʻo he kumu ia i ka pae o kāu hoʻolaha. Pono kāu kope hoʻolaha a me ka ʻaoʻao pae ʻana i kāu ʻike a hoʻomaikaʻi i kāna helu maikaʻi. ʻO nā kumu ʻē aʻe e pili ana i ka pili o nā huaʻōlelo kikoʻī kikoʻī a me nā mea hana. ʻo kahi laʻana, inā e huli ana kāu hoʻolaha i nā mea kūʻai ma Detroit, e loaʻa iā ia ka helu haʻahaʻa haʻahaʻa ma mua o ka helu ma muli o ka pili nui.

Koina

ʻO ke kumukūʻai maʻamau o kēlā me kēia mahina no kahi hui liʻiliʻi a me ka midsize e hoʻohana iā Google Adwords aia ma waena o ʻeiwa a ʻumi kaukani kālā i kēlā me kēia mahina.. ʻOkoʻa kēlā $100 i $120,000 i kēlā me kēia makahiki. Akā hiki ke kiʻekiʻe a haʻahaʻa paha ke kumukūʻai, ma muli o ka ʻoihana a me ka paepae i hoʻohana ʻia. ʻOi aku ka nui o ke kumukūʻai no nā huaʻōlelo waiwai nui, nā mea hoʻokūkū kiʻekiʻe. Akā inā ʻo kāu pahuhopu ka loaʻa ʻana o ke kaʻa i kāu pūnaewele a huahana paha, pono ʻoe e hoʻolilo ma lalo o ʻumi kālā ma ke kaomi.

Nui nā ala e hoʻoholo ai i ka nui āu e hoʻolilo ai ma Adwords, ma muli o ke ʻano ʻoihana āu e holo ai. He mea kūpono paha ke kumu hoʻohālike i uku mua ʻia a i ʻole kau inoa. Hiki iā ʻoe ke hoʻohana i kahi hoʻolālā huaʻōlelo manuahi i hāʻawi ʻia e Google e ʻike i nā huaʻōlelo e hoʻokūkū a me ka nui o ka poʻe e ʻimi nei i kahi huahana kikoʻī.. Inā ʻae kāu kālā, hiki iā ʻoe ke hoʻokaʻawale i kahi pākēneka o kāu kālā i nā hoʻolaha kelepona, a hiki iā ʻoe ke hoʻopaʻa i kahi ʻano mea paʻa lima.

ʻOiai he lawelawe pipiʻi, He ala hoʻolaha maikaʻi ʻo AdWords e hōʻike ana i kāu ʻoihana i nā miliona o nā mea kūʻai aku. Hiki nō hoʻi iā AdWords ke kōkua i ka hoʻopau ʻana i nā kumukūʻai ma o ka hoʻomaikaʻi ʻana i nā uku hoʻololi. He mea nui e hoʻomanaʻo ʻaʻohe kumu paʻa no ka kūleʻa. I ka hopena, ʻoi aku ka maikaʻi o ke kumukūʻai o Adwords i ka hoʻihoʻi. ʻAʻohe ala maikaʻi e hoʻomaka ai i kāu huakaʻi kūʻai pūnaewele.

Kūʻai

ʻO ke kumukūʻai-per-click (CPC) ʻO ke ala ke ala maʻamau o ke koho ʻana ma Adwords. ʻO kēia ala ʻoi aku ka maikaʻi no ka hoʻokele ʻana i nā mea kūʻai aku i kāu pūnaewele, akā, ʻaʻole kūpono ia no ka hoʻoulu ʻana i ka nui o nā kaʻa i kēlā me kēia lā. Hiki iā ʻoe ke hoʻohana i ke kumukūʻai-per-mille (CPM) ke ʻano o ke koho ʻana ma Adwords e hoʻohaʻahaʻa i kāu CPC. Hōʻike pinepine ʻia nā hoʻolaha CPM ma nā pūnaewele pili e hōʻike ana i nā hoʻolaha AdSense.

Inā he mea hoʻomalu ʻoe, ʻO Adwords ka wahi kūpono e kūʻai aku ai i kāu huahana a lawelawe paha. Me kona hoʻolālā kūʻai maʻalahi, hiki iā ʻoe ke hoʻoholo i ka wā, i hea, a pehea ka nui o ka pahū. Hiki iā ʻoe ke ʻimi i kāu mea kūʻai aku ma ka hoʻolālā a ʻike mua ʻia ma nā hopena hulina. ʻo kahi laʻana, inā ʻoe e kūʻai aku nei i nā ʻeke lima ma ka pūnaewele, makemake paha ʻoe e hoʻopaʻa i kēlā poʻe e kūʻai ana i ia mau huahana. No keia, hiki iā ʻoe ke kuhikuhi iā lākou ma ka noiʻi ʻana i kā lākou makemake a me nā makemake.

ʻO kahi hoʻolālā maikaʻi ʻē aʻe no ka hoʻokele ʻana i kāu hoʻolaha Adwords e hoʻokaʻawale iā ia i nā mea he nui “hui hoʻolaha.” Pono ia mau pūʻulu ma waena o ʻumi a me kanalima mau māmalaʻōlelo pili. A laila hiki iā ʻoe ke loiloi i kēlā me kēia hui. A laila e hoʻopili ʻo Google i hoʻokahi kauā kiʻekiʻe i kēlā me kēia hui. ʻO kēia māhele naʻauao o nā huaʻōlelo ke kī i ka mālama ʻana i kāu hoʻolaha holoʻokoʻa. Inā ʻaʻole ʻoe i ʻike i kēia mau lula, e hoʻopau paha ʻoe i kāu hoʻopukapuka Adwords.

Nā SKAG

He ala kaulana nā SKAG ma Adwords e hana a holo i kahi hoʻolaha. I ka hana ʻana i kahi SKAG, hoʻopālua ʻoe i ka hui hoʻolaha no ka huli ʻana i nā huaʻōlelo hou aʻe. No kēlā me kēia hui, hana i kekahi ʻano hoʻolaha ʻokoʻa. ʻo kahi laʻana, inā loaʻa iā ʻoe kahi hui o nā huaʻōlelo ʻelua, hana i ʻelua kope hoʻolaha kaʻawale a hoʻohana i hoʻokahi no kēlā me kēia huaʻōlelo. ʻOi aku ka maikaʻi o hoʻokahi no kēlā me kēia huaʻōlelo ma mua o hoʻokahi hoʻolaha no ka huaʻōlelo like. I ka holo lōʻihi, e uku ana keia!

Maikaʻi nā SKAG no ka hoʻonui ʻana i ka helu hoʻololi a me ka hoʻomaikaʻi ʻana i ka pili o kāu mau hoʻolaha. Manaʻo nā mea hoʻohana i nā hopena kūpono a me nā hoʻolaha e pili ana i kā lākou mau huaʻōlelo hulina. ʻO ke kiʻekiʻe o ka CTR, ʻoi aku ka maikaʻi. He koho maikaʻi loa ʻo SKAG no nā ʻoihana e hoʻolaha ana i nā huahana. ʻOiai ʻaʻole maikaʻi lākou e like me nā hui hoʻolaha huahana, hiki iā lākou ke lilo i kumu hoʻolālā kūpono no ka nui o nā huahana. Eia naʻe, He mea nui e hoʻomanaʻo he ʻokoʻa nā pōmaikaʻi like ʻole o ka hoʻokūkū huaʻōlelo.

ʻAe nā SKAG iā ʻoe e hoʻololi i kāu hoʻolaha i kekahi mau huaʻōlelo. Hoʻonui kēia i ka pili ʻana iā Google a hoʻomaikaʻi i kāu helu maikaʻi hoʻolaha, he mea nui i ka hoʻolaha hoʻolaha. Loaʻa i nā hui hoʻolaha kuʻuna kekahi mau huaʻōlelo, a me ka hoʻololi ʻana i ka hoʻolaha no kekahi o lākou hiki ke hoʻonui i ka CTR no kekahi akā e hoʻemi ia no kekahi. Me nā SKAG, pili kāu mau hoʻolaha i ka mea ʻimi a loaʻa iā CPA haʻahaʻa.

Pāʻani ākea

ʻO ke ʻano pāʻani paʻamau ma Google Adwords he pāʻani ākea, ka mea e hiki ai i kāu mau hoʻolaha ke hōʻike ʻia ma nā hulina pili a no nā huaʻōlelo ʻimi huaʻōlelo ʻole. ʻO ka pāʻani ākea ka ʻano hoʻokūkū liʻiliʻi loa a hāʻawi iā ʻoe i ka maʻalahi i ka wā e pili ana i nā ʻōlelo āpau. He mea pono loa ia no nā huaʻōlelo huelo lōʻihi, a hōʻike nā hōʻike e hiki ke hoʻomaikaʻi i kāu ROI. Eia naʻe, ʻAʻole paha ia he koho maikaʻi loa no nā mea hoʻolaha hou i maopopo ʻole i ka ʻokoʻa ma waena o nā ʻano pāʻani.

ʻOiai palekana ka pāʻani ākea e hoʻohana no nā moʻokāki hou, hiki ke loaʻa i nā hopena pōʻino no kahi hōʻailona. Inā hoʻohana nui ʻoe i ka pāʻani ākea, e holo ka ʻike ʻia kāu huaʻōlelo, a e ʻike ʻia kāu mau hoʻolaha ma nā hulina pili ʻole. ʻO ke kānāwai maikaʻi ʻo ke kūʻai haʻahaʻa loa ma nā huaʻōlelo pāʻani ākea. ʻO kēia ala, hiki iā ʻoe ke hoʻopau i nā koina kiʻekiʻe. Eia kekahi, e hoʻopaʻa inoa i kāu mau huaʻōlelo ākea ma kahi faila excel inā he mea hoʻohana ʻoe.

ʻAʻole kū like nā huaʻōlelo ākea ākea ma nā ʻano like ʻole, nā ʻano like ʻole, a me ka lehulehu. Pili nā lula like i nā huaʻōlelo ākea ʻino ʻole hoʻokahi huaʻōlelo. ʻAʻole makemake ʻo Google e pepehi wale ʻoe i kāu moʻokāki ma ka nānā ʻole ʻana i nā huaʻōlelo huaʻōlelo pili. ʻO ka pāʻani ākea ka koho maikaʻi loa no nā mea hoʻolaha e makemake e hoʻonui i ka hoʻololi ʻana me ka ʻole o ka uku ʻana i nā kaʻa pili ʻole.. Hoʻohana ʻia nā huaʻōlelo maikaʻi ʻole e hoʻopau i nā kaʻa pili ʻole a hoʻonui i ka ROI. He koho maikaʻi ka pāʻani ākea inā ʻaʻole pono kahi huaʻōlelo a ʻōlelo paha no kāu hoʻolaha.

Nui nā ʻano like ʻole e kūkulu i kahi moʻokāki Adwords. Eia kekahi o nā mea maʻamau. Ma keia 'atikala, E uhi au i ka CPC, Pili pololei, Huli hou, Hoʻonui, a oi aku. Manaʻolana, e kōkua kēia mau ʻōlelo aʻoaʻo iā ʻoe e hoʻomaka a hoʻohana i kāu hoʻolaha. E hoʻomanaʻo ʻo kāu moʻokāki Adwords ke koko ola o kāu pūnaewele, no laila e hoʻokaʻawale i ka manawa e aʻo e pili ana i kēlā me kēia. Ke loaʻa iā ʻoe kahi ʻike kumu o Adwords, e mākaukau ʻoe e hana i kāu hoʻolaha mua!

Ke kumukūʻai no ke kaomi (CPC)

Pono ʻoe e makaʻala i ka Cost Per Click (CPC) ma Adwords ʻaʻole like me ka CPC i kahi hoʻolaha kūʻai kuʻuna. ʻOiai e pili ana ka CPC i ke kumukūʻai o ka hoʻolaha, Pili ʻo CPM i ka nui o nā manaʻo i loaʻa i kāu hoʻolaha. ʻOiai ʻokoʻa ke kumukūʻai o ka hoʻolaha, ʻO nā mea hana kālepa pūnaewele kaulana loa e hōʻike i ka CPC no kā lākou mau huaʻōlelo. Pono ʻoe e makaʻala ʻaʻole ʻo CPC ke kumu kūʻai kiʻekiʻe loa ma ke kaomi.

ʻO ke kumukūʻai no kēlā me kēia kaomi ma muli o nā kumu like ʻole, me ka helu maikaʻi, nā huaʻōlelo, a me ka kikokikona hoʻolaha. Hiki i nā hoʻolaha helu kiʻekiʻe ke hoʻonui i nā kaomi a hiki ke manaʻo i nā uku hoʻemi a hiki i 50%. Hiki i nā hoʻolaha helu haʻahaʻa haʻahaʻa i nā kaomi liʻiliʻi, a nolaila, e uku ʻoe i ka CPC kiʻekiʻe. No ka hoʻomaikaʻi ʻana i kāu CPC, e ho'āʻo i kāu kikokikona hoʻolaha a me kāu pūnaewele. E hōʻoia i loaʻa iā ʻoe kahi CTR kiʻekiʻe e paipai i nā malihini e kaomi i kāu hoʻolaha.

Hoʻonohonoho ʻia ka CPC e ka hui hoʻolaha ma o kahi kūʻai. Hiki i ka mea koho ke hoʻouna i nā pila me ka lima a i ʻole. The manual bidder specifies the maximum CPC for a keyword or ad group. Manual bidders maintain control over their bids and can adjust their bids to get more clicks. This option can be advantageous in many ways. While it is important to make sure you know your budget before starting an ad campaign, you should understand how the auction works and what to watch out for.

He mea koʻikoʻi ka manaʻo o kāu ROI i manaʻo ʻia no ka hoʻolaha hoʻolaha kūleʻa. Pono ʻoe e hōʻoia ʻaʻole ʻoe e poina i kekahi kūʻai a alakaʻi i nā manawa. Inā haʻahaʻa loa ʻoe, e paʻakikī ana ʻoe i ka hoʻohua ʻana iā ROI. Akā ma ka hoʻomanaʻo ʻana ʻaʻole ʻo ke kumukūʻai kiʻekiʻe ma ke kaomi ʻana i ke kumu kūʻai hope loa, hiki iā ʻoe ke hoʻonui i ka CPC e hoʻonui i kāu loaʻa. Pono ʻoe e ʻike i ka ʻoiaʻiʻo ʻo ka CPC kiʻekiʻe ma Adwords ʻaʻole ia ke kumu kūʻai hope. Many advertisers simply pay the minimum amount to get through Ad Rank thresholds or beat their competitors’ Ad Rank.

He ʻokoʻa ka Facebook Ads mai nā ʻenekini huli kuʻuna ma ke ʻano o ka helu ʻana i ka CPC. Ma kahi o ka noʻonoʻo ʻana i nā pae hoʻolaha a i ʻole nā ​​helu maikaʻi, Ke nānā aku nei ʻo Facebook i ka lehulehu o kāu hoʻolaha. ʻOi aku ke kumukūʻai o kekahi poʻe i manaʻo ʻia ma mua o nā mea ʻē aʻe. Hoʻokomo pū ka poʻe i manaʻo ʻia i ka palena kiʻekiʻe a me ka lōʻihi o ka hoʻolaha. ʻO kahi helu kūpono kahi kumu ʻē aʻe ma Facebook Ad CPC. Ua helu ʻo Facebook i ke kumukūʻai o ka holo ʻana i kahi hoʻolaha ma muli o nā manaʻo manaʻo i manaʻo ʻia. Loaʻa nā helu kiʻekiʻe me nā koina holo haʻahaʻa.

Pili pololei

If you are wondering how to create an exact match in Adwords, ʻaʻole ʻoe hoʻokahi. Ua hoʻololi hou ʻo Google i kā lākou mau lula pili. ʻOiai hiki ke hoʻohana i ka hoʻohālikelike pololei no kāu mau huaʻōlelo, ʻoi aku ka palena ma mua o ka pāʻani huaʻōlelo a ākea paha, ʻo ia ke kumu e hōʻike ʻia ai kāu hoʻolaha no nā nīnau āu e makemake ʻole ai e hoʻolaha. Hiki iā ʻoe ke hoʻololi i nā hoʻonohonoho hoʻohālikelike pololei e kaupalena i ka ʻike ʻana o kāu hoʻolaha i nā ʻano like ʻole a i ʻole nā ​​​​hana haʻahaʻa..

ʻo kahi laʻana, ʻaʻole e hōʻike ʻia kahi hoʻohālikelike pololei no kahi huaʻōlelo huakaʻi no ka huli ʻana no kēlā brand. aka, ʻAʻole e hōʻike ʻia nā hoʻolaha hoʻolaha hoʻolaha ma ka ʻimi ʻana i nā huaʻōlelo huakaʻi brand. He mea kōkua nui kēia no nā mea hoʻolaha me kahi kālā ulu. Me ka pili like ʻole, e hoʻonui ʻia kā lākou mau huaʻōlelo i kēia manawa a hiki iā lākou ke ʻike hou, nā huaʻōlelo pili e pili ana i ka manaʻo o ka mea hoʻohana. ʻO ka hope loa, ʻO ka bidding automated hiki iā lākou ke mālama i kā lākou hana ʻoiai e piʻi ana ko lākou hiki.

Hoʻohālikelike ka hoʻohālikelike pololei ma Adwords i ka huaʻōlelo i ka huaʻōlelo a i ʻole ka ʻōlelo. Ke ʻimi ka poʻe i kēlā huaʻōlelo a ʻōlelo paha, e hōʻike ʻia kahi hoʻolaha no kēlā huaʻōlelo pololei. Loaʻa ka helu clickthrough kiʻekiʻe i nā huaʻōlelo hoʻohālikelike pololei. Eia naʻe, ʻaʻole paha ʻoe e loaʻa i ka nui o nā kaomi a i ʻole nā ​​manaʻo ke hoʻohana ʻoe i ka hoʻohālikelike ʻōlelo. Akā, they are more likely to appear when a person searches for a product or keyword that is related to your product.

When it comes to keyword matches in Adwords, using the exact match type is a risky bet. While it may be an effective way to increase your website’s visibility and traffic, it can also cause your website to receive penalties from Google. It is therefore essential to carefully evaluate your backlink profile. A i ʻole, you could be seen as gaming the search engine results. You should use the exact match keyword when it’s appropriate.

Huli hou

One of the best ways to maximize your re-targeting with Adwords campaign is to segment your audience. By segmenting your website visitors by demographics, you can ensure that your ads are displayed only to those who are interested in your products. You can even segment your visitors by country, kāne kāne, makahiki, and other factors to maximize your results. Here’s a guide to segmenting your website visitors for remarketing with Adwords.

Re-targeting with Adwords campaigns can be used on different types of websites and mobile apps. Unlike remarketing on social media, dynamic retargeting uses keywords from search instead of the website visited. Re-targeting campaigns can also be run through exchanges and middlemen. But before you use this technique, make sure to learn about the best practices for this type of advertising. You can improve your conversion rates and increase your ROI by following these best practices.

Using re-targeting with Adwords with social media platforms is an effective way to connect with current and potential customers. Facebook is a great way to build your following, while Twitter has more than seventy percent of its monthly visitors are mobile. So make sure your ads are responsive to mobile users. Re-targeting with Adwords will help you capture your audience’s attention and convert them into paying customers.

You should also understand the different types of bidding models for Adwords. CPC bidding helps you to boost your conversions, while dynamic conversion tracking pushes impressions. It’s important to choose the right model based on your specific goals. Remember that each ad platform works differently. No laila, you should choose the one that makes sense for your KPIs and budget. Make sure to know the different bidding models so you can optimize your campaigns accordingly.

A web re-targeting strategy enables you to send ads to anonymous users based on their web browsing history. This method allows you to display ads relevant to the products that visitors have viewed in the past. By using email re-marketing, you can also send ads to abandoned carts. If you’re a newbie to advertising, Google Adwords is a good place to start. Re-targeting with Adwords is an effective way to ensure that your ads are seen by as many people as possible.

Hoʻonui

When you set up an ad, you have many options. You can choose from various types of ad extensions, depending on your goals. Many advertisers opt to use message extensions to engage potential customers. They are easy to set up and run on a schedule. These extensions are similar to Message Extensions and Call Extensions. The Google tutorial will walk you through the process of setting up App extensions. If you have any questions or would like to know more, you can contact Google directly.

The Sitelink Extension is free and enables your viewers to call your business. You can also choose the Call Extension, e hiki ai i nā mea nānā ke kāhea i ka hoʻolaha. Hāʻawi kēia ʻano hoʻolaha hoʻolaha i ka ʻike hou aku e pili ana i nā huahana a me nā lawelawe o kahi hui. ʻO ka hope loa, hiki iā ʻoe ke kūʻai hou aku. Akā, ma mua o kou hoʻomaka ʻana e hoʻokō i kēia mau hoʻolaha hoʻolaha, pono ʻoe e hoʻoholo inā kūpono lākou i kāu ʻoihana.

ʻOiai hiki i nā hoʻolaha hoʻolaha ke hoʻonui i ka helu kaomi-ma, hiki iā lākou ke hoʻonui i ka nui a me ka hanohano o kāu hoʻolaha. Ma ka 'aoʻao aʻe, ʻoi aku ka nui o ke kaomi ʻana i kahi hoʻolaha lōʻihi a lawe mai i nā kaʻa hou aku. Eia hou, Hiki i ka hoʻohana ʻana i kahi hoʻolaha hoʻolaha ke kōkua iā ʻoe e hoʻokaʻawale i kāu ʻoihana mai nā mea hoʻokūkū. A, ʻoiai ʻaʻole hoʻohana pinepine ʻia nā hoʻolaha hoʻolaha, hiki iā lākou ke hoʻomaikaʻi i ka hana o kāu hoʻolaha Google Adwords.

Another way to use price extensions for Adwords is to include additional information about the products and services you are selling. It’s a good idea to link to products and services that relate to the keywords in your ad group, since it increases your chances of getting a conversion on post-click landing pages. Eia naʻe, if your ad is not relevant, users will move on to another ad that doesn’t speak to their needs.

Communication Extensions are another popular extension for Google AdWords. They appear in select queries and searches and offer potential clients additional contact options, such as an email address. These extensions are designed to be simple solutions for lead generation and to connect potential clients with businesses. When a client clicks on a communication extension, e kuhikuhi ʻia lākou i ka pūnaewele o kāu ʻoihana kahi e hiki ai iā lākou ke noi i ka ʻike hou aku e pili ana i ka huahana a i ʻole lawelawe.

Hiki iā Google Adwords ke lilo i ʻāpana kūleʻa o kāu hoʻolālā kūʻai. Google offers free tools to help you run your campaign easily, me kahi hālāwai kūkā. ʻO ka helu ʻana i kāu mau pahuhopu a me ka hoʻomaopopo ʻana i ke ana ʻana i ka kūleʻa ke kī nui i ka holomua. He mea nui e ʻike i ke kumu e hoʻohana ai ʻoe iā AdWords a pehea e hahai pono ai. Eia kekahi mau ʻōlelo aʻoaʻo e hoʻomaka me AdWords. E hoʻomau i ka heluhelu e aʻo hou e pili ana i kēia mau mea hoʻolaha ikaika.

Ke kumukūʻai no ke kaomi

Keeping the Cost Per Click of AdWords costs low is vital for any advertising campaign. Ua ʻike ʻia ke kumukūʻai o kēlā me kēia kaomi ma kāu hoʻolaha ʻo Cost Per Click (CPC). Aia kekahi mau ʻōlelo aʻoaʻo hiki iā ʻoe ke hahai e hoʻohaʻahaʻa i ke kumukūʻai o kāu hoʻolaha hoʻolaha. Ka mua, hoʻohana i nā huaʻōlelo huelo lōʻihi me ka leo huli haʻahaʻa, akā, ʻike ʻia ka manaʻo ʻimi. E hoʻohana i ka pōkole, ʻoi aku nā huaʻōlelo maʻamau inā hiki. E hoʻonui kēia mau huaʻōlelo i nā hoʻolaha.

No ka hoʻoholo ʻana i kāu kumukūʻai no ke kaomi, pono ʻoe e ʻike mua i kāu helu maikaʻi. Hoʻopili ʻia ka helu maikaʻi i nā huaʻōlelo a me nā kikokikona hoʻolaha ma kāu hoʻolaha. Hōʻike ʻia nā helu kiʻekiʻe i ka pili a no laila he CPC haʻahaʻa. Eia kekahi, E hoʻomanaʻo i ka kiʻekiʻe o kāu CTR, ʻoi aku ka maikaʻi. Eia naʻe, ke piʻi nei ka hoʻokūkū, hiki ke hoʻonui i ke kumukūʻai no ke kaomi, no laila e makaʻala i kēia helu a e hoʻāʻo e hoʻomaikaʻi i kāu hoʻolaha e hōʻike i kona pili.

ʻO ka hope, e hoʻomanaʻo i ke kumukūʻai no kēlā me kēia kaomi ma muli o ka huahana. ʻO ke kiʻekiʻe o ka CPC, ʻoi aku ka nui o ke kaomi ʻana iā ʻoe e ka mea kūʻai aku. ʻo kahi laʻana, a law firm that deals with accidents would naturally bid higher than a business that sells Christmas socks. While the cost per click may seem high for a $5 Christmas sock, it may not be profitable for an attorney to advertise for a term involving an accident.

The cost per click varies greatly between industries. A legal firm, ʻo kahi laʻana, would charge $6 no ke kaomi, while an e-commerce website would pay $1. Geotargeting is a great way to avoid irrelevant clicks and increase your CTR. This tactic is very effective for marketers who have physical locations within a specific area. The CTR will increase, while the Quality Score will improve. Overall, it’s a worthwhile investment.

Cost per click is a basic metric used in advertising and is used to set the maximum cost per click on Google AdWords campaigns. Cost per click can vary depending on the ad’s target keyword and budget size. It is important to know what your maximum CPC is, as it may be higher than the actual cost of a click. There are also two types of CPC: manual and automatic.

Ka huli hoʻololi

Many people wonder how to track the number of Adwords conversions that occur after visitors click on their ads. Conversion tracking is an excellent way to keep track of these actions. It is important to implement the same variable for every campaign you run so that you can see how many people have visited your site after clicking on your ads. Here are some ways to implement conversion tracking for Adwords:

o Identify which conversions are the most important. If a visitor is signing up for two charity races, that would count as two conversions. Pēlā nō, if a visitor downloads a piece of content, this would be a single conversion. E ʻike i nā hoʻololi ʻana ka mea nui loa a hoʻololi i kāu mau hoʻonohonoho hoʻololi ʻana e hōʻike i kēia. I ka manawa āu i hoʻoholo ai pehea e hahai ai i nā hoʻololi, hiki iā ʻoe ke ʻike i nā huaʻōlelo e hoʻohua nei i ka nui o nā kaʻa a me nā mea e hoʻokele nei i ka loaʻa kālā.

No ka hahai ʻana i nā hoʻololi ʻike ʻana, choose the “View through conversion window” koho. Aia kēia koho ma ka ʻāpana Advanced Settings o kāu moʻokāki. Hoʻopili ia i ka poʻe e nānā i kāu hoʻolaha akā ʻaʻole kaomi iā ia. Hiki i kēia poʻe ke hoʻi i kāu pūnaewele i ka wā e hiki mai ana a hoʻololi, aole nae koke. I ka hoʻoholo ʻana i kēia kumu hoʻohālike, koho i ka nui o ka manawa i hala ma hope o ka nānā ʻana o ka malihini i kāu hoʻolaha. Inā ʻaʻole e loaʻa kālā kāu pūnaewele, e hoʻohana i ka helu kiʻekiʻe no ka hoʻololi ʻana i ka ʻike.

If your ads generate phone calls, it’s important to track these calls. Adding conversion tracking codes to your website’s landing page will help you understand which campaigns are most profitable for you. Once you know how many phone calls a particular ad has gotten, you can optimize your campaign. There are a few basic steps to set up conversion tracking for Adwords. This includes the creation of a Global Site Tag and configuring it to your current implementation.

Aʻe, determine what category the user clicks on. Conversions fall into several categories. You can choose to measure all types of conversions, from lead generation to page views to sign-ups. You can also include “other” to compare various types of conversions. ʻo kahi laʻana, you can compare conversions from people who visited your website but didn’t buy anything. Adding these types of conversions to a category will help you compare the various types of conversions for the same audience.

Ka noiʻi huaʻōlelo

In order to get the most out of your keyword research, you must first understand your industry, target audience, a me ka huahana. A laila, you must create a buyer persona based on related keywords and interrelated search terms. By using this information, you can create relevant content that is tailored to your audience. You can use the keyword research to craft content that addresses the needs of this target audience. By following these steps, e hele ana ʻoe i ka loaʻa ʻana o nā kūlana kiʻekiʻe a me nā kaʻa ʻoi aku.

Hiki iā ʻoe ke ʻike i ka ʻike pili ma ka ʻohi ʻana i kahi papa inoa o nā kumuwaiwai. ʻO kahi maikaʻi e hoʻomaka ai ʻo ka waihona EBSCOhost, nona nā ʻatikala ma mua o ʻehā miliona. Hiki iā ʻoe ke ʻimi i nā ʻano like ʻole o ka huaʻōlelo hoʻokahi, e like me “address”, “price range,” a i ʻole “car insurance.” Eia kekahi, ke kikokiko ʻoe i kahi huaʻōlelo, e hoʻohana i nā kaha puanaʻi e hōʻoia ʻoe e hoʻohana nei i nā huaʻōlelo pololei loa. Ke loaʻa iā ʻoe kahi papa inoa o nā huaʻōlelo pili, hiki iā ʻoe ke hoʻomaka e kākau i kāu ʻike me lākou.

Pono ka hoʻohana ʻana i ka noiʻi huaʻōlelo no SEO. Ma ka ʻike ʻana i nā kumuhana kaulana a me nā huaʻōlelo, hiki iā ʻoe ke hoʻomaikaʻi i kāu pūnaewele a huli i nā mea kūʻai aku hiki. Ma waho aʻe o ka hōʻoia ʻana i ka ʻoi aku ka maikaʻi o ka ʻenekini hulina organik, keyword research allows you to choose a larger strategy for your advertising campaign. By understanding the interests and behaviors of your target audience, you can also determine whether the topic is competitive. Using the right keywords will help you reach a wider audience and convert visitors into customers.

The best way to start your AdWords campaign is by researching popular terms for your business. This is because these terms have the highest search volume. It is vital to determine the right combination of high and low volume keywords that will yield optimum results. There are many ways to refine your keyword research, but the most effective one is to focus on your specific audience. The more focused your audience is, the less PPC you need to spend on your campaign.

A good keyword research tool offers free and paid trials for the most popular keywords. You can use these free trials to get a feel for the tool before spending any money. You can also use the keyword research tools provided by Google to see which keywords are causing the most traffic to your site. This is an essential part of a good SEO strategy, and using these tools will help you create the perfect keyword strategy. When you have your keyword strategy set, you can start implementing your strategies to ensure that your website ranks well in the search engines.

Kakau hou

Remarketing with Adwords allows you to target past visitors of your website with customised ads. Remarketing is an excellent way to get users back into the sales funnel, which gives you countless opportunities to convert them. AdWords remarketing allows you to segment your audience by language, income, and education. Remarketing works much the same way. It creates a list of users who have already visited your site, and who have shown an interest in your product or service.

Remarketing with AdWords has become a hot topic over the past five years. Retargeting is a buzzword, and it is nearly half as popular in France, Russia, and China as it is in the US. But how does it work? It’s easy to get confused with all the acronyms. Here’s a quick primer. A hoʻomanaʻo, remarketing doesn’t work just because it costs more.

Before you use Google AdWords for advertising your business, you must understand how it works. Google sets up ad groups to make the management of your ads easier. Each campaign contains one ad and a variety of keywords, including phrase match and broad match. When you set your keyword match to broad, Google sets your ad copy to be relevant anywhere a user types it. You can then customize your ad copy to reach your target audience.

Learn about Google AdWords

If you’re interested in learning more about Google AdWords, then you’ve come to the right place. AdWords is a pay-per-click advertising program that lets you create ads for specific keywords on Google. As the portal to the Internet, Google’s user base is a vast one, and your ad should be relevant and targeted to those users. Ma waho aʻe, Google’s AdWords will consider a variety of factors, including quality, price and competition.

This course will teach you how to set up your AdWords account from scratch and what makes for a successful online advertising campaign. The course will also teach you how to create conversion tracking, track phone calls, a me ke kuai ana, and measure revenue and form submissions. The course will help you understand how to use all the tools available on Google and implement the most effective marketing strategies. The course also explains how to use social media and Facebook ads effectively.

This course is the best way to learn about Google AdWords. It’s easy to learn about search advertisement, how to monitor your campaigns, and troubleshoot problems. The course also helps you understand your customers from a psychological perspective. If you’re looking to become a Digital Marketing Expert, learning about search advertisement is essential. You can learn about AdWords and search advertising in 60 minutes with a course on Udemy.

Once you’ve learned the basics of Google AdWords, you can move on to advanced techniques. You’ll learn about how to use specialised Ad reports, remarketing strategies, machine learning functionality, and competitor research. There’s no better way to improve your results than with a course that teaches you how to make money online. You’ll also have the confidence to experiment and learn about your competitors’ strategies, while reaping the benefits.

While this is an excellent way to learn about Google AdWords, you can also find video tutorials that cover the basics of this marketing program. Many of the videos on this channel are provided by Google Partners. I ka 'oiaʻiʻo, the latest one was posted on February 16, 2016, and the information is still relevant. These tutorials are structured for those pursuing certification, and they’re generally useful for those just starting out.

Set up a campaign

To start advertising in Adwords, you need to set up a campaign. There are three basic steps to accomplish this. Ka mua, select the category of your campaign. A laila, select the goal you wish to reach. You can choose between sales, leads, website traffic, product and brand consideration, and brand awareness. You can also set up a campaign without a goal. You can change the goal later.

Depending on your business type, you may want to target a geographic location as well. If you are a local business, you might want to target your ads only for people in your area. For an international business, you might want to target countries where you have the greatest sales and most consumers. If you’re not sure where to focus your efforts, check out some other options. You can also choose to target people who live in a specific country.

Once you’ve chosen your keywords, you need to create an effective landing page. The main goal of this page is to convert traffic to customers. For a conversion to happen, the page must be relevant to the keyword searched. It should include a USP (unique selling point), benefits of the product, social proof, and a clear call-to-action. The goal is to increase your conversion rate.

Once you have chosen a target market, you can select one or more ads to promote. In addition to ad keywords, you can also set up a campaign if you have a website that sells similar products or services. Another important step to make is choosing your bid. Remember that your bids will be more affordable if you use automatic bidding, but it requires more work. ʻO ka hope, your ads should be simple and direct. People will be most likely to click on a campaign if it offers an offer or discount.

The next step is choosing the keywords that will trigger your ads. This step is often the most confusing part. Keywords are not the only thing you have to consider – you can even use your customers’ feedback when choosing your keywords. Remember that a good Quality Score will make your ad rank higher and lower your bid costs. When deciding on a keyword, make sure you think about how relevant it is to your business.

Create ad copy

The first step to creating good ad copy is defining your objective. Whether you want to attract attention to your website or sell a product, defining your purpose for writing the ad will help you decide which type of copy to use. The three most common types of advertising copy are suggestive, educational, and human interest. Testing ad copy is a critical step, as it will help you to improve the performance of your ads and ensure high-quality traffic.

You can start by writing down your target audience’s search queries. Each of these has a degree of specificity, so your ads should match those terms. Whether you are trying to target a specific geographical area, huahana, or service, it is important to address the pain point of the persona. ʻo kahi laʻana, if you’re selling tickets to a concert, make sure your headline addresses their need.

When writing copy for your ad, try to appeal to the emotions of your audience. ʻO kēia ala, you will be more likely to attract more visitors. By provoking emotions, great marketers can predict audience reactions and answer questions before they come up. ʻO kēia ala, they can make their ads more relevant to the audience’s needs. There are 3 key copywriting strategies you can use to create effective ad copy.

To test your ad copy, use the test option on Google Ads. Make several different versions and load them into Google Adwords. Test them to determine which ones perform best. Remember that testing will help you determine which type of language your customers respond to best. There are many benefits to experimenting with your ad copy. You can see if it works better for your niche than for your competitors’.

Track results

With the help of Google Adwords, you can track the results of your paid search campaign. ʻO kēia ala, you can monitor your success and save money. AdWords is an excellent way to promote your business online. Here are some tips for you to follow:

Track the results of Adwords campaigns in Google Analytics. Adwords reports include a column called “Nā hoʻololi ʻana,” which will tell you how many conversions your ad campaign has gotten. In addition to ad views, you can also see your CPC, which shows you how much you spent for each click. You can use this information to determine whether you’re overpaying for your ad campaigns or not.

One way to track AdWords conversions is to set up a pixel. This pixel can be placed on all pages of your website and used to target remarketing campaigns. To track AdWords conversions, you need to track more than just clicks. A click tells you how many people clicked on your ad, but it doesn’t tell you whether they acted on it once they reached your website. While clicks can tell you a lot about your campaign’s effectiveness, you need to know how many people actually converted.

Before you can get started with AdWords, you must understand CPA, the correct AdWords bid, and the importance of tracking conversions. Conversions are the result of the journey from keyword to landing page to sale. Google Analytics can help you in tracking the journey. It is a free Software-as-a-Service. Once you understand these concepts, you can start using AdWords to promote your business.

Koina

It’s essential to allocate a budget for Adwords campaigns. While the maximum CPC is determined by Google, the cost per click varies. You should set a daily budget of PS200, but this can vary based on your business niche and expected monthly website traffic. To set a daily budget for Adwords campaigns, divide your monthly budget by 30 to get an estimate of the cost per click. For an accurate cost per click estimate, you should read the help documents included with Adwords.

Using the Cost Per Conversion or CPA method to calculate cost per acquisition is a good way to understand the effectiveness of your advertising strategy, and can also help you control your budget. Cost per acquisition measures the number of people who are likely to complete a desired action. Adwords uses dynamic code on landing pages to track conversion rates. You should aim for a conversion rate of at least 1%. This method allows you to adjust your bid to ensure that your budget remains within the limits of your advertising budget.

The cost of AdWords can be justified by the profits you make from a new customer. ʻO ia hoʻi, if you’re a service business, you should determine the lifetime value of a customer, both at first contact and over the long-term. Consider the example of an estate sale company. The average profit per sale is $3,000, and you won’t see much repeat business. Eia naʻe, word-of-mouth referrals can have a small lifetime benefit.

As with any other service, you need to consider the subscription cost. Most PPC software is licensed, and you’ll need to factor in subscription costs. Eia naʻe, WordStream offers 12-month contracts and an annual prepaid option, so you can budget accordingly. It’s important to understand what your contract entails before signing up for one of these plans. Akā e hoʻomanaʻo, the price per click is still much lower than the total cost of AdWords.

Hoʻopaʻa

With the rise of Content Network, you can now focus your ads on specific customer segments. Ma mua, you had to add audience lists or remarketing lists to create a specific campaign for each. I kēia manawa, you can target ad campaigns to specific user segments, and you can increase conversion rates with these targeted campaigns. This article will review five types of targeting available to you on Google Adwords. You will learn why you should be targeting your audience based on their preferences and behaviors.

Income targeting allows you to target people by income. It works by analyzing publicly available data from the Internal Revenue Service. Google AdWords pulls this information from the IRS and enters it into your campaign. You can also use location targeting with Zip Codes. Google Adwords offers both income and zip code targeting. This makes it easier to find customers based on specific locations. And you can also use these targeting methods in conjunction with geolocation, which allows you to target ads to a particular area.

Contextual targeting matches ads to relevant content on web pages. With this feature, your ads will be displayed to people who are interested in certain topics or keywords. ʻo kahi laʻana, an athletic shoe brand could put an ad on a running blog if a runner reads about shoes. The publisher scans the content of the page for a more relevant position. With this feature, you can ensure that your ads are targeted to your customer base.

Targeting Adwords by location is another powerful way to target your audience. If you want to target a specific audience, you can use location and average income levels. With these two variables, you can narrow down your audience while decreasing the wasted ad spend. A laila, you can narrow down your ad campaign by only targeting the people who are actively interested in your product or service. No laila, how do you narrow down your audience?

Ke kumu hoʻohālike

A successful adwords campaign should target more than one demographic. Although your content will be relevant for all audiences, it might only be of interest to a certain group of people. In such a case, you can use automation to target this demographic group. By tracking the performance of your ad campaigns, you can adjust your bidding strategy accordingly. Ma waho aʻe, you can also set automation rules to get an alert whenever your CPC goes up or your CPA drops.

Using an automated bid strategy takes the guesswork out of paid ads, but if you’d rather have greater results, you should always use a manual bid strategy. ʻOiai ke hōʻike nei kāu kumukūʻai i ka nui āu e makemake ai e hoʻolilo ma kahi huaʻōlelo kikoʻī, ʻaʻole ia e hoʻoholo i nā kūlana no kēlā huaʻōlelo. ʻO kēia no ka mea ʻaʻole makemake ʻo Google e hāʻawi i ka hopena kiʻekiʻe i ka mea e hoʻolilo i ka nui o ke kālā.

No ke koho ʻana i ke kumu hoʻohālike kūpono loa no kāu hoʻolaha hoʻolaha, pono ʻoe e kūkulu i kāu hoʻolaha ma ke ʻano e hoʻonui ai i ka ʻike ʻana o kāu huaʻōlelo. ʻo kahi laʻana, inā makemake ʻoe e hoʻonui i kāu helu hoʻololi, ʻoi aku ka kiʻekiʻe o kāu hāʻawi ʻana e hoʻokele i nā kaʻa. ʻO kahi ʻē aʻe, inā makemake ʻoe e hoʻonui i kāu uku hoʻololi, e hele i kahi hoʻolaha kumukūʻai no ka loaʻa. Aia nā mea a pau i kāu mau pono, akā, he manaʻo maikaʻi ia e hoʻoholo i ka ʻike e pili ana i kāu poʻe i manaʻo ʻia.

Ma waho aʻe, ke hoʻāʻo nei ʻoe i kāu mau hoʻolaha, you can choose bid modifiers for specific times of day, demographics, and electronic devices. ʻo kahi laʻana, you can choose the time period for your ads to show up on page one of Google’s search results. The amount you bid will also depend on how long it takes for your target audience to make a purchase or conversion. ʻO kahi ʻē aʻe, you can choose to limit your budget on specific keywords and target a specific audience with specific ads.

Conversion rates

The top converting industries in the last few years have been those in the Insurance, Finance and Dating industries. Today, the dating industry outpaces all other industries in conversion rates, averaging nearly nine percent on average. Other industries that are outpacing dating are Consumer Services, Legal, and Autos. Interestingly, the industries with the highest conversion rates don’t necessarily have the best products or services. aka, they might be using conversion-boosting tactics and experimenting with different offers.

The average PPC conversion rate is about 3.75% for search, a 0.77% for display networks. Conversion rates vary by industry, with Dating and Personal industries generating 9.64% of all AdWords conversions and Advocacy and Home Goods racking up the lowest. Kahi mea hou aʻe, conversion rates for the Google Display Network are much lower than in any other industry. This isn’t to say that there isn’t any room for improvement.

A high conversion rate is something that most companies desire. While it isn’t impossible to achieve a 10 percent conversion rate, pono ʻoe e hōʻoia i ka kiʻekiʻe o kāu helu hoʻololi e hoʻokele i nā hopena maikaʻi. ʻOkoʻa ka nui o ka hoʻololi ʻana ma Adwords a he mea nui e koho i ke ala kūpono no nā pono o kāu ʻoihana. Pono ʻoe e ʻimi i ka helu hoʻololi o 10% a ʻoi aku paha, i manaʻo ʻia he hopena maikaʻi loa.

ʻOiai he mea koʻikoʻi nā hana hoʻomaʻamaʻa maikaʻi ma ka pūnaewele no ka hoʻomaikaʻi ʻana i kāu helu hoʻololi PPC, aia kekahi mau ʻaoʻao ʻaoʻao hoʻolaha e pono e hoʻomaikaʻi ʻia no nā kaomi kiʻekiʻe. Ka mua, e koho ʻoe i kahi hoʻolaha koʻikoʻi a me ka ʻaoʻao pae. A laila, e ʻike i kāu poʻe hoʻolohe maikaʻi loa a me nā paepae. Ka lua, e hōʻoia ʻoe e hoʻonui i kāu mau hoʻolaha no nā kaomi kiʻekiʻe. ʻO nā kumukūʻai hoʻololi ma AdWords no ka ʻimi a me ka hōʻike ʻana ua like ia me ka awelika no nā hoʻolaha ecommerce, ka awelika ma kahi o 1.66% a 0.89%. A hope loa, make sure that your ads are in sync with your website and are relevant to the content on your site.

Hoʻonohonoho i kahi hoʻolaha

In order to create a successful ad campaign, you need to make sure that your keywords are targeted correctly. There are several steps you can take to improve your ad campaign’s performance. The most exciting part of running a Google Adwords campaign is optimizing your ads and landing pages. The next step is to switch to Expert Mode. In this mode, you can select a goal for your campaign, such as conversions, leads, or sales. The default setting will show you the most effective ad, so you can choose the best ad that will match the target audience. Eia naʻe, if you don’t want to choose a specific goal, you can set a campaign without goal guidance.

Another part of the campaign settings is the ad schedule. The ad schedule will determine the days on which your ad will appear. You can change this based on the nature of your business. You can also change the ad rotation settings, but for now, it’s best to leave it at default. In addition to the ad schedule, you can customize your ads by using the different ad formats available.

Once you’ve finished creating your campaign, you’ll need to enter your billing information and payment methods. You can choose to use a credit card, debit card, bank account, or promotion code to fund your campaigns. By following these steps, you’ll be well on your way to running a successful AdWords campaign. This article will walk you through the various steps to setup a campaign in Google Adwords.