Tag: Google adwords anzeige

Among the many benefits of Google Adwords is that it automatically matches advertisers’ advertising content to publisher’s pages. Adwords allows advertisers to increase traffic to their websites and shares the revenue with the publisher. It also helps publishers monetize their content by monitoring fraudulent clicks. Learn more about Adwords and its benefits. ʻO kahi ʻē aʻe, visit Google’s Adwords support website to learn more. It’s free and very effective!

PPC advertising

Unlike traditional display ads, PPC advertising on Google’s Adwords platform uses a secondary price auction to determine the CPC. A bidder enters an amount (called the “kūʻai”) and then waits to see if their ad is selected for display. When they are successful, their ad appears in the search engine results page. Advertisers can target specific locations or devices, and they can set bid modifiers by location.

No nā hualoaʻa kiʻekiʻe loa, a winning PPC campaign should be based on keyword research and the creation of a landing page optimized for that keyword. Relevant campaigns generate lower costs, since Google is willing to pay less for relevant ads and a satisfying landing page. Split ad groups, ʻo kahi laʻana, can increase the click-through rate and Quality Score of your ads. A hope loa, the more relevant and well-designed your ad, the more profitable your PPC advertising will be.

PPC advertising is a powerful tool for promoting your business online. It allows advertisers to target a particular audience based on their interest and intent. They can tailor their campaigns to specific geographical locations, devices, time of day, and device. With the right targeting, you can easily reach a highly-targeted audience and maximize the effectiveness of your ad campaign. Eia naʻe, you should not do it alone, because it can lead to losses. A professional can help you optimize your PPC campaign to maximize the return on your investment.

Google Adwords

In order to gain exposure through Google AdWords, you need to select keywords and set a maximum bid. Only ads with keywords related to your business will be displayed when people use the keywords. These keywords are likely to lead to conversions. Eia naʻe, there are some factors to consider before starting your campaign. Below are some tips for success. These are not meant to replace your SEO efforts. But they can help you get the most from your advertising campaign.

Know your audience and create ad copy that is compelling and relevant. The ad copy you write should be based on your market research and customer’s interests. Google offers tips and sample ad writing to help you write a catchy ad copy. Once you have done this, you can enter your billing information, promotional codes, and other information. Your advertisement will be published on Google’s website within 48 hola.

Eia kekahi, you can use the control panel in Adwords to target sites that are part of the Google network. This technique is known as Site-Targeting. You can even show ads to users who have already visited your site. This technique increases your conversion rate. A, finally, you can control the budget for your campaign. Akā, to maximize the effectiveness of your campaign, make sure to use the most cost-effective ad format.

Ke kumukūʻai no ke kaomi

The cost per click for Adwords depends on several factors, me ka helu maikaʻi, huaʻōlelo, kikokikona hoʻolaha, a pae ʻaoʻao. These elements should all be relevant to the ads, and the CTR (click-through-rate) should be high. Inā kiʻekiʻe kāu CTR, it signals to Google that your site is useful. It is also important to understand the ROI. This article will cover some of the most common factors that impact the cost per click for Adwords.

Ka mua, consider your Return on Investment (KE ALII). A cost per click of five dollars for every dollar spent on an ad is a good deal for most businesses, as it means you’re getting five dollars for each ad. This ratio can also be expressed as a cost per acquisition (CPA) of 20 pākēneka. If you’re not able to achieve this ratio, try cross-selling to existing customers.

Another way to calculate your cost per click is to multiply the cost of each ad by the number of visitors who clicked on it. Google recommends setting the maximum CPC to $1. Manual cost per click bidding, ma ka lima 'ē aʻe, means that you set the maximum CPC yourself. Manual cost per click bidding differs from automated bidding strategies. If you’re unsure of what the maximum CPC is, start by looking up the amount of other advertisers’ nā hoʻolaha.

Ka helu maikaʻi

To improve the quality score of your Adwords campaign, you must understand the three components of the quality score. These components include: campaign success, keywords and ad copy. There are a number of ways to increase your Quality Score, and each of these will have an impact on your campaign’s performance. But what if you don’t know what they are? Then don’t worry. I’ll explain how to improve these three components, so you can start seeing results quickly!

Ka mua, determine the CTR. This is the percentage of people who actually click on your ad. ʻo kahi laʻana, if you have 500 impressions for a certain keyword, your Quality Score would be 0.5. Eia naʻe, this number will vary for different keywords. No laila, it can be difficult to judge its effect. A good Quality Score will develop over time. The advantage of a high CTR will become clearer.

The ad copy must be relevant to the keywords. If your ad is triggered by irrelevant keywords, it might look misleading and not even be relevant to the keyword you’ve targeted. The ad copy must be catchy, yet not go off-track in its relevance. Kahi mea hou aʻe, it should be surrounded by relevant text and search terms. ʻO kēia ala, your ad will be seen as the most relevant one based on the searcher’s intent.

Split testing

If you’re new to A/B split testing in Adwords, you may wonder how to set it up. It’s simple to set up and uses data driven testing methods to make your AdWords campaigns as effective as possible. Split testing tools like Optmyzr are a great way to test fresh copy on a large scale. This tool helps you choose the best ad format based on historical data and previous A/B tests.

A split test in SEO is a great way to optimize your website for algorithm changes and user experience. Make sure your test is run on a large enough site; if you have only a couple pages or very little organic traffic, the results will be unreliable. A slight increase in search demand can cause inflation, and other factors may have an impact on the results. If you’re unsure how to run a split test, try a statistical SEO split-testing tool like SplitSignal.

Another way to split test in SEO is to make changes to the content of your landing pages. ʻo kahi laʻana, if you’re targeting a specific keyword, you can change the text in your website copy to make it more appealing to the user. If you make a change to one group and see which version gets the most clicks, you’ll know if it’s working or not. This is why split-testing in SEO is important.

Ke kumu kūʻai no ka hoʻololi

The Cost Per Acquisition (CPA) and Cost Per Conversion (CPC) are two terms that are not the same. CPA is the amount of money needed to sell a product or service to a customer. ʻo kahi laʻana, if a hotel owner wants more bookings, they may use Google Ads to get more leads. Eia naʻe, this figure does not include the cost of acquiring an interested lead or a potential customer. The cost per conversion is the amount a customer actually pays for your service.

ʻO ke kumukūʻai no ke kaomi (CPC) on the search network varies depending on the industry and keyword. Average CPCs are $2.32 per click for the search network, while CPCs for display network advertising are much lower. As with other advertising methods, some keywords cost more than others. Adwords prices vary based on the competition within the market. The most expensive keywords are found in highly competitive industries. Eia naʻe, Adwords is an effective way to promote your online business.

Besides the cost of each conversion, the CPC will also show you how many times the visitor took action. If the prospect clicked on two ads, she should pass the revenue from both into both conversion codes. If the customer bought two products, the CPC will be lower. Eia kekahi, if a visitor clicks on two different ads, they should buy both of them, meaning a total of PS50. No keia, a good ROI will be greater than PS5 for each click.

When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, huaʻōlelo, nā hāʻawi, a me ka huli huli ana. Inā ʻaʻole ʻoe maopopo kahi e hoʻomaka ai, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.

Na koina

To maximize the effectiveness of your marketing campaign, it is important to manage the costs of Adwords effectively. You can lower the cost of your ads by increasing your quality score. Ma ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole, you can avoid targeting a high-cost audience and optimize your campaign. In addition to lowering the cost, you can improve the relevancy of your ads. Below are a few tips for maximizing your Quality Score:

Check your keyword costs every day. Tracking the costs of each keyword helps you maintain your marketing budget and identify trends. This information is especially valuable if your competitors are spending a lot of money on the same keywords. Eia kekahi, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.

You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. ʻo kahi laʻana, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.

Nui nā kumu e pili ana i ke kumukūʻai ma ke kaomi, but in general, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (CPC) is the highest amount you think a click is worth, even if that’s not what your average customer pays. ʻo kahi laʻana, Google recommends setting your maximum CPC to $1. In addition to that, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

Hua'ōlelo

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. Eia naʻe, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Ke loaʻa iā ʻoe kāu papa inoa huaʻōlelo, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. ʻo kahi laʻana, you want people to click your ads because they’re looking for a solution to a problem. Eia naʻe, this may not be the case when people are searching outside of search engines, ʻo kahi laʻana. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.

When choosing a keyword, e hoʻomanaʻo ʻaʻole i hana like nā huaʻōlelo a pau. While some may seem smart at first, some are not. A search for “ʻōlelo huna wifi” indicates that people are looking for a wifi password, not a specific product or service. ʻo kahi laʻana, someone looking for a WiFi password is likely leeching from someone else’s wifi, and you wouldn’t want to advertise your product on their wifi!

Bids

You can adjust your bids on Adwords based on your results. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.

Know your target audience. By using marketing personas, you can better target your audience with AdWords. ʻo kahi laʻana, you can see their working hours and commute times. Eia kekahi, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.

Identify the types of ads users are looking for. ʻo kahi laʻana, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. Eia naʻe, a person searching for the same query on their mobile device could also be searching for bike parts online. Advertisers who want to reach commuters should target mobile devices instead of desktop or tablet. Most commuters are in research mode and tend to make their final purchase from their desktop or tablet.

Keywords are highly specific to your business and product, so you may have to do some guesswork when you set up your initial bids, but you will be able to adjust them once you have your stats. You can follow a keyword bid guide to set your initial bids and adjust them within the first few weeks after activating your account. You can adjust your keyword bids after determining your budget and target audience.

Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. Eia naʻe, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

Ka huli hoʻololi

You can use AdWords conversion tracking to see how many of your ads are converting. ʻO ka maʻamau, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 lā, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.

Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. ʻO ka manawa pinepine, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. Eia naʻe, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.

I ka hoʻonohonoho ʻana i ka pūnaewele a i ʻole e kāhea i nā hoʻololi ʻana ma ka Pūnaewele, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, me ka Campaign, Pūʻulu hoʻolaha, Ad, a me ka hua'ōlelo. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. ʻo kahi laʻana, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. Ma ka lima ʻē aʻe, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. No laila, you should use AdWords conversion tracking if you have multiple online marketing channels.

If you are looking to use Google Adwords for your marketing campaign, you will need to know some basic details about how it works. You should use the cost-per-click (CPC) kūʻai ʻana, Hoʻolaha hoʻolaha pūnaewele, and re-targeting to increase your click-through rates. E hoʻomaka, read this article to discover the most important features of AdWords. Ma hope o ka heluhelu ʻana i kēia ʻatikala, you should be able to create a successful campaign.

Uku-ka-kaomi (CPC) kūʻai ʻana

Cost-per-click bidding is a critical component of an effective PPC campaign. By reducing your cost-per-click, you can increase your traffic and conversion levels. CPC is determined by your bid and by a formula that takes into account ad quality, ad rank, and projected impacts of extensions and other ad formats. This process is based on several factors, including the type of website you have and its content.

CPC bidding strategies are different for each site. Some use manual bidding while others rely on automated strategies. There are advantages and disadvantages to both. One of the most significant advantages of automated bidding is that it frees up time for other tasks. A good strategy will help you optimize your costs and get the best results. Once you have set up your campaign and optimized your bids, you’ll be on your way to boosting your visibility and converting your traffic.

A low CPC allows you to get more clicks for your budget, and a higher number of clicks means more potential leads for your website. By setting a low CPC, you’ll be able to achieve a higher ROI than with other methods. A good rule of thumb is to base your bid on the average sales you expect to make per month. The more conversions you receive, the higher your ROI.

With hundreds of thousands of keywords available, cost-per-click bidding is an essential aspect of a successful PPC campaign. Though high CPCs are not required for every industry, high costs can make them more affordable. ʻo kahi laʻana, if a business offers a high-value product, it can afford to pay a high CPC. He 'okoʻa, industries with high average cost per click can afford to pay a higher CPC because of the lifetime value of the customers.

The amount of money you spend per click depends on several factors, including quality score and keyword relevance. If your keyword is not related to your business’s target market, your bid may increase by 25 percent or more. A high CTR is one indicator that your ad is relevant. It can increase your CPC while decreasing your Avg. CPC. Smart PPC marketers know that CPC bidding is not solely about keywords, but a combination of other factors.

When CPC bidding for Adwords, you pay a publisher a certain amount for each click based on the value of your advertisement. ʻo kahi laʻana, if you bid a thousand dollars and get a single click, you will pay a higher price than if you use an ad network like Bing. This strategy helps you reach a higher number of customers and a lower cost-per-click.

Hoʻolaha hoʻolaha pūnaewele

With Site Targeting in place, Google advertisers are able to choose the websites on which their ads will appear. Unlike pay-per-click advertising, Site Targeting allows advertisers to target specific content sites. While pay-per-click advertising is great for advertisers who know exactly what their customers are looking for, it leaves potential market share untapped. Here are some tips to make your ads stand out:

The first step in maximizing your conversion rates is choosing the right site-targeted ad creative. Ads that are relevant to a specific site’s content will be more likely to convert. Choose a site-specific creative to avoid audience burnout, which is when the audience becomes tired of seeing the same ads over. This is especially important when advertising to people with low reading comprehension levels. This is why changing ad creatives regularly can help.

Huli hou

Using re-targeting with Adwords can be extremely effective. It can be used to attract potential customers to your website. Facebook has more than 75% of mobile users, making it an excellent choice to boost your presence on Twitter. Kahi mea hou aʻe, you can take advantage of Adwords’ mobile-friendly format to capture the attention of your audience. ʻO kēia ala, you can convert them into customers. Using Facebook and Twitter for re-targeting is a great way to make the most of this powerful advertising technique.

Re-targeting with Adwords has numerous benefits. It helps you stay in touch with your existing customers and reach new ones. By placing Script tags on your website, people who have visited your site in the past will see your ads again, generating repeat business. Google also allows you to use re-targeting with Adwords across various social media channels, including Facebook, ʻO Twitter, and YouTube.

Google Ads uses a code called “retargeting” that works with a visitor’s browser to send ads. The code does not show up on a website visitor’s screen, but it communicates with the user’s browser. It’s important to note that every internet user can disable cookies, which will make the experience of online marketing less personalized. Those websites that already have a Google Analytics tag installed can skip adding the Google Ads re-targeting code.

Another technique for re-targeting with Adwords is list-based retargeting. In this type of re-targeting, users have already visited a website and clicked through to a post-click landing page. These targeted ads can encourage visitors to make a purchase or upgrade to a subscription. Re-targeting with Adwords is an excellent strategy for generating high-quality leads.

There are many ways to improve your Adwords ads. You can copy and paste existing ads into your account, or check both boxes to make changes. After you’ve copied and pasted, you can compare your copy and headline to other ads. If the copy isn’t working, try rewriting it and check your conversion rates. You may even want to make some tweaks to the copy, pū kekahi. Here are some tips to improve your Adwords campaign:

Ke kumukūʻai no ke kaomi

While CPC is a vital element of online advertising, there are some ways to keep costs under control. By using Google AdWords, you can place ads on any website based on any word or phrase. ʻO ke ʻano o kāu ʻoihana, you should keep a close eye on Google’s charges to avoid going overboard. Listed below are some helpful tips to keep in mind when determining your cost per click.

The cost per click for Adwords varies based on the product being advertised. Most online advertising platforms are auction-based, meaning that advertisers pay based on the number of clicks they receive. The higher the bidders’ nā hāʻawi, the more likely their ads will be seen in the news feed. If your business is looking for high traffic, higher CPCs can help you increase your visibility. You can use Google Analytics to see which keywords are converting the best.

The ideal cost per click will depend on your ROI target. Many businesses consider a five-to-one ratio acceptable when using cost per impression (CPI) hoʻolaha. Another way to look at cost per click is as the percentage of clicks to revenue. By increasing the average customer value, your CPC will be higher. Aim to maximize the return on investment (KE ALII).

To increase CPC for your Adwords campaign, consider improving the ROI of your other marketing channels. Achieving this goal will allow you to take advantage of retargeting ads on social media and direct referrals. Eia hou, email can work alongside all of your other marketing channels, increasing your business and reducing costs. You can manage your budget while maximizing your ROI by working with Customer Acquisition Cost. No laila, He aha kāu e kali nei?

Cost per acquisition

CPA, or cost per acquisition, measures the total cost of acquiring a customer. The conversion event may be a purchase, form submission, application download, or request for a callback. Cost per acquisition is often used to measure the effectiveness of social media, kūʻai leka uila, and paid advertising. While SEO does not have direct advertising costs, it is possible to get a better idea of the effectiveness of email marketing by calculating the CPA per action.

While CPA is important to any marketing campaign, it is difficult to compare against a standard benchmark. It varies widely based on the product, ʻoihana, and price. The lower the cost per acquisition, the better your ad campaign is. To calculate your own CPA, you should calculate a number of metrics, including the bounce rate and unique visits. If your CPA is high, your marketing strategy may need to be adjusted.

You can also calculate CPA for businesses without products or services. These businesses can track conversions, such as form fills and demo signups, using forms. Eia naʻe, there is no standard for determining the ideal cost per acquisition, as each online business has different products, prices, margins, operating expenses, and ad campaigns. The best way to calculate CPA is to track how many conversions your ad campaign generates.

CPA is a common way to track success in search engine marketing. It helps determine how much you spend to acquire a new customer. The CPA is usually calculated for the first conversion, such as a form signup or demo subscription. You can also track and measure the effectiveness of your ads and determine how much they cost to get. The more conversions you get, the less you’ll pay in the long run.

Conversion rate

If you are looking to increase your conversion rate on Adwords, there are some things you should do to improve it. Ka mua, you need to understand what conversion rate is. Conversion rate in Google Adwords is the percentage of visitors who click on your ad and then convert. This conversion rate can be anything from 10% i 30%. The best conversion rate is three to five times higher than the industry average. In order to increase your conversion rate, you should experiment with different offers and test the flow of your website. This will help you to understand what is working and what isn’t. Eia kekahi, you can take advantage of remarketing to recapture visitors who have expressed interest in your products.

ʻO ka maʻamau, every advertiser should aim for a conversion rate of at least 2.00%. This means that for every 100 website visitors, at least two should fill out a contact form. For B2B companies, this rate should be above two. For e-commerce websites, it should be two orders per hundred visitors. Eia naʻe, there are certain circumstances when a visitor does not fill out a form, but the conversion should still count. Regardless of the case, a high conversion rate on Adwords will increase your business and boost your ROI.

Another important factor in improving conversion rate is to focus on your ideal customers. By focusing on the right audience, you will be able to capture the bottom of the funnel traffic that you are looking for. While many advertisers spend a lot of money on advertising, only a small percentage actually convert. If you focus on the right audience, you’ll be able to maximize your revenue and decrease your costs. When you have the right customers, your conversion rate will skyrocket!

Ka noiʻi huaʻōlelo

If you want your advertising campaign to be as effective as possible, it is important to understand the importance of keyword research. A wrong keyword selection will waste your time and effort, as people who search for it are unlikely to be searching for your product. Using a specific set of keywords will ensure you reach your target audience. Here are some tips to make your keyword research process easy. – Learn about the buyer persona. A buyer persona is a group of keywords that signals similar searcher intent. It can help you target a specific audience, and craft content accordingly.

– Know your audience. Keyword research gives you the insight you need to determine your target audience’s needs. It also helps you find out which keywords are most relevant for your website, and which are most competitive. This information can be useful for your content strategy and your overall marketing strategy. ʻO ka manawa pinepine, people search for solutions online, and using relevant keywords can help you target the right audience. The more targeted your content is, the more traffic you can expect to get.

– Know your competition. Using keyword research tools, you can find out what your competitors are targeting and how competitive they are. Make sure you choose keywords that are not overly competitive or too generic. Choose niches with high traffic volume. Relevant phrases will attract a high number of people. ʻO ka hope, compare your keywords to your competitors’ content and positioning. Once you have a clear idea of your audience’s needs, you can start writing content to fulfill those needs.

Creating a compelling ad

Creating a good advertisement is essential if you want your business to stand out from the rest. A good advertisement must be relevant and versatile, and answer a question that the reader may have about your product or service. Creating an ad is easy and challenging, because the digital world has so many guidelines and tools. Here are seven things to keep in mind when creating a successful advertisement:

Use power words – these are the keywords that pull the reader in and pique their interest. Using the word “you” in your ad is one of the most effective ways to get your audience’s attention. People respond well to ad copy that focuses on them, rather than your business. ʻO ka “you” in your ad copy focuses the customer on the person who is reading the ad, and thus increases the likelihood of them clicking on it.

When creating your ad copy, remember to write a compelling headline, which explains what your product or service is and includes a high-volume keyword from your ad group. This will help your keyword quality scores. If you have multiple keywords in a group, don’t feel obligated to write separate ad text for each one. aka, think about what the overall theme of the ad group is, and write text around the keywords that seem most relevant to the ad group.

Inā he mea hou ʻoe i Adwords, this quick guide will cover the basics: Ka noiʻi huaʻōlelo, Campaign types, CPC bids, a me nā huaʻōlelo ʻino. Ma hope o ka heluhelu ʻana i kēia ʻatikala, you’ll be ready to launch your first AdWords campaign! Keep reading for tips and tricks on how to make your campaign a success. You’ll have more confidence than ever! So get started! And don’t forget to check out our other Adwords guides and how-to articles for more tips and tricks.

Ka noiʻi huaʻōlelo

One of the best ways to find relevant keywords is to use a tool such as Bing’s keyword tool. ʻO Bing ka lua o ka ʻenekini huli nui loa ma ka honua, processing over 12,000 million searches each month. This tool will give you lists of keyword suggestions based on your chosen keywords. Use these lists to create content, increasing your chances of attracting new visitors. You can also use these lists to develop new content, such as a blog post or a video.

Keyword research is the process of identifying keywords that people use to search for your products or services. Ma ka hana ʻana i kēia, you’ll learn about what topics are popular and what types of content people are searching for. Knowing which keywords are popular among your target audience will help you determine what types of content to produce. Once you have your list of keywords, you can target these keywords with ad copywriting, social media marketing, and other strategies.

When researching keywords, you’ll want to focus on those that are more specific than general ones. He maʻalahi ke kumu: if a keyword is broad, it’s unlikely to reach your target audience. If you use generalized keywords, you’ll likely waste time and money. Broad keywords, ma ka lima 'ē aʻe, won’t bring in much traffic. When you find specific keywords, your online presence will be successful. A well-crafted keyword list will allow you to target a specific audience with the right content.

There are several free and premium keyword tools that can help you with your search for specific keywords. Moz’s Keyword Explorer is one such tool, and it offers free and premium versions. Larry Kim’s review of Moz’s Keyword Explorer can give you an idea of how useful Moz’s Keyword Explorer is. SEMrush is another good keyword tool with a free and paid version. You can try both of them before you make a final decision.

Campaign type

There are many ways to maximize your advertising budget through the use of the different Campaign types available in Adwords. When the searcher types a generic term, a search engine will suggest Morphe brushes to the user. This type of search is great for brands that have high brand awareness, because the intent is for the searcher to become a customer. While the rewards of this type of campaign are high, it’s not as easy to convert those searchers into customers. ʻo kahi laʻana, when someone searches for “Morphe brushes,” an ad will pop up for the best-selling Morphe brushes. The same can be said of eyeshadow palettes.

Another campaign type is a contextual campaign, which places your ads on similar websites. This campaign type is particularly useful for local businesses. This type of ad displays relevant business insights in the form of interactive graphics. You can choose where to target and how long you want your ads to run for. This type of ad can boost your brand’s exposure and increase the effectiveness of remarketing. If you’re running an infographic campaign, your ads will be placed on similar websites.

There are other ways to boost the effectiveness of your Adwords campaign. A branded search campaign can help you gain valuable insight into what your audience is searching for. Branded search campaigns can also help you generate leads and higher-funnel objectives. ʻo kahi laʻana, you can run an ad for your business’s website, and then use the URL of the landing page to drive more traffic. This is a good way to attract new visitors and increase your conversion rate.

CPC bid

You may be wondering how to lower your CPC bid for Adwords to increase profits. While this is the most obvious way to do so, it is only one of the many options. You should also consider reducing other aspects of your campaign. Using Pathvisit is an all-in-one marketing tool that can track phone calls, convert more visitors, and generate marketing reports. By lowering your CPC bid, you can increase your chances of seeing a higher ROI and less ad waste.

Depending on your budget, you can set a maximum CPC bid for each keyword or ad group. You can manually adjust your bids, or use an automated bidding option. Manual bidding allows you to set the maximum amount you are willing to spend on a particular keyword or ad group. This allows you to manage your budget and get more strategic with your advertising ROI and business objective targets. There are several advantages to using manual bidding.

While most AdWords users use CPC bidding for their campaigns, you may also want to consider using the alternative – CPM. While CPC bidding is the default setting for a PPC campaign, CPM is the best option if you want your ads to be visible on the top pages of search engines. When it comes to controlling costs, CPC is the foundational metric. It will vary for different campaigns and ads.

As with any other advertising method, daily budgeting is crucial. If you have never advertised online before, a first-time Google Adwords campaign should start in the $20 – $50 range, and then adjust as needed. As you continue to monitor the results, you can change your budget at any time. Using Google AdWord Tools can help you adjust your daily budget to optimize your campaigns. If you have any difficulty adjusting your bid, Google AdWords Grader is the best tool to help you make the best decisions for your business.

Hua'ōlelo maikaʻi ʻole

One way to increase your ad’s relevance is to include negative keywords in your PPC campaigns. These keywords do not automatically associate with the same query. They should include synonyms, singular and plural versions, and other variations of the word. ʻo kahi laʻana, if you’re trying to rank for “mountain,” your negative keyword campaign should also include variations such as mountaine and mountain. Eia naʻe, negative keywords do not automatically work the same way as search campaigns, so be sure to test a number of approaches.

To make the most out of this strategy, you need to know what terms people are typing in a search engine and which ones are irrelevant to your business. The Search Query report in Adwords will let you know what terms people are typing in before they actually get to your website. Once you know what negative keywords your visitors are typing into the search box, you can then choose to include them in your ad campaign.

Ma ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole, you can improve your overall search intent by excluding irrelevant search terms. You can also exclude ad text for “red rocks” or similar options. The overall effect of using negative keywords is to drill down to your target audience and increase your return on investment. Learn how to use them in AdWords by reading this article. You’ll see how negative keywords can increase your profitability in just a few weeks.

Using negative keywords in Adwords will not only improve your ad’s effectiveness, but they’ll also save you money by lowering your cost per click (CPC). By reducing the number of non-converting clicks, you’ll save money that you can put towards more effective campaigns. But the main benefit of using negative keywords is that they will help you improve your conversion rates and minimize bounce rates.

Competitive intelligence

The benefits of competitive intelligence for your business go far beyond just understanding your competitors. It helps you determine their unique selling proposition, target audience, pricing plans, a oi aku. Competitive intelligence helps you make data-driven decisions that can make your advertisements, campaigns, and sales pitches more effective. These insights can help you improve the quality of your advertisements and marketing campaigns, as well as identify new opportunities and threats that can boost your profits. Let’s look at some examples of competitive intelligence.

Getting competitive intelligence means knowing your competitors’ key strategies, how they approach advertising, and which tactics they use to increase their bottom lines. With over 4.9 billion internet users, staying one step ahead of your competition is critical for business success. According to Crayon’s ‘State of Market Intelligence,’ 77% of businesses cite competitive intelligence as an important factor in winning market share. Competitive intelligence is also useful for brands that are looking to increase revenue as fast as possible.

Another way to gather competitive intelligence for your Adwords campaign is to monitor your competition. A good competitive intelligence tool will let you compare the content your competitors are sharing and will notify you when new content is published. ʻo kahi laʻana, BuzzSumo is an excellent competitor research tool, as it will help you determine what types of content your competitors are using to reach consumers. This competitive intelligence tool is trusted by companies like HubSpot, Expedia, and The Telegraph. It can help you find out how competitors use content to generate traffic and conversions.

A top level competitive landscape spreadsheet will contain information about individual metrics, company names, branded ads, and non-branded ads. It should also contain additional tabs covering relevant keywords, nā hoʻolaha, ʻaoʻao pae, a oi aku. If you’re looking for specific competitors running tests, you can drill down to see which of their ads and landing pages are performing well. You can then start comparing your own results against theirs. If you’re using Adwords for PPC, you’ll have an edge over your competitors if you know what you’re doing.

There are various ways to set up your Adwords account. Depending on your goals, you can use one of the following structures: Pahu hoʻolaha, Bidding system, and Cost. Split testing is also an option. Once you have established the best format for your campaign, it’s time to determine how to spend your advertising budget. Listed below are some tips to help you get started. To create the most effective campaigns, read this guide.

Koina

The cost of Adwords varies depending on several variables. The average cost is around $1 i $5 no ke kaomi, while costs for the Display Network are much lower. Some keywords are more expensive than others, and the competition within the market also affects the cost. The priciest Adwords keywords are often more expensive than the average, and usually belong to highly competitive markets, such as law and insurance industries. Eia naʻe, even with higher costs, Adwords are still an excellent way to market your business online.

Although CPC does not give much insight on its own, it is a great starting point for understanding the cost of Adwords. Another useful metric is CPM, or cost-per-thousand impressions. This metric gives you an idea of how much you spend on advertising, and is useful for both CPC and CPM campaigns. Brand impressions are valuable in establishing a long-term marketing campaign.

The cost of Adwords is a sum of your cost per click (CPC) a me ke kumu kūʻai no kēlā me kēia kaukani hōʻike (CPM). This amount does not include the other costs, such as your website hosting, but it does represent your total budget. Setting a daily budget and maximum bid can help you control your cost. You can also set bids at the keyword or ad group level. Other useful metrics to monitor include average position, which tells you how your ad ranks among the rest of the ads. If you’re unsure about how to set your bids, you can use Auction insights to see how much other advertisers are paying.

In addition to your budget, your quality rating also affects the cost of Adwords. Google calculates the cost of an Adwords campaign based on the number of advertisers who have ads for a specific keyword. The higher your quality rating, the lower the cost per click will be. Ma ka lima ʻē aʻe, if your quality rating is poor, you will pay a lot more than your competition. No laila, it’s important to understand your budget for Adwords so that you can stay within it and see positive results.

Bidding system

Changes to the bidding system and matching system in Adwords have many critics sneering at Google. Previously, a hotel chain advertiser could bid on the word “hotel,” ensuring that his or her ad would surface on the top of the SERPs. It also meant that their ads would show up in phrases containing the word “hotel.” This was known as broad match. But now, with Google’s changes, the two systems are no longer so separate.

There are several strategies available to maximize your clicks within a budget. These strategies are ideal if you want to maximize your conversion rate and find more volume. But be aware that each type of bidding strategy has its own benefits. Listed below are the three main types of bidding systems and their advantages. Inā he mea hou ʻoe i Adwords, your best option is to try the Maximize Conversions strategy, which automatically adjusts bids to maximize conversions.

Automated bid strategies take the guesswork out of paid advertising, but you can still get better results with manual methods. A bid is an amount you’re willing to pay for a specific keyword. But keep in mind that the bid doesn’t determine your ranking; Google doesn’t want to give the top spot to someone who spends the most money on a keyword. That’s why you need to read about the auctioning system before using it.

Manual bidding allows you to control the bid amount for each ad. You can use the Bidding System to cut your budget when ads don’t perform well. ʻo kahi laʻana, if your product is very popular, you might want to use broad match instead of exact match. Broad match is a better option for general searches, but will cost you a little more. ʻO kahi ʻē aʻe, you can choose the exact match or phrase match.

Pahu hoʻolaha

There are several ways to set a campaign goal in Google Adwords. Hiki iā ʻoe ke hoʻonohonoho i kahi kālā i kēlā me kēia lā, which is equal to your monthly campaign investment. A laila, divide that number by the number of days in a month. Once you’ve determined your daily budget, you can set your bidding strategy accordingly. Kahi mea hou aʻe, campaign goals can be set for different types of traffic. Depending on your campaign goals, you can choose to target either specific locations or specific audiences.

The campaign goal is the key element of the entire campaign. The goal should clearly describe what needs to change in order for the campaign to be successful. It should be as concise as possible, and should be written in such a way that all those involved in the campaign understand it. The goal should also be specific, attainable, and realistic. This helps in determining the resources needed to achieve that goal. Using theories of change, you can set realistic goals for your campaign.

Hoʻokaʻawale i nā hoʻolaha hoʻāʻo

There are two basic steps to split-testing your ads in Google’s Adwords. Ka mua, you need to create two different ads and put them in your ad group. A laila, you’ll want to click on each one to see which one performs better. You can then see which version of your ad is more effective. To make split-testing as effective as possible, follow the steps below.

Create two different ad sets and set a budget for each ad. One ad will cost less, while the other will cost more. To determine your ad budget, you can use a campaign budget calculator. Because split tests are costly, you’ll end up losing some money, but you’ll also know if your ad sets are working. If the two ad sets are similar, make sure to adjust your budget accordingly.

After you’ve chosen two ad groups, choose the one that’s likely to generate the highest number of clicks. Google will tell you which one is more successful. If your first ad gets the most clicks, then it’s a good sign. But the second ad group has lower click-through rate. You’ll want to lower your bid when you expect to see the highest CTR from the other ad group. ʻO kēia ala, you can test the impact of your ads on your conversions.

Another way to split-test Facebook ads is by editing your existing campaign. No ka hana ʻana i kēia, edit your ad sets and select the Split button. Facebook will automatically create a new ad set with the changes and return the original one. The split test will run until you schedule it to stop. If your split test is successful, you should continue the campaign with the results of your test. You may want to split the ads into two or even three separate campaigns.

KE ALII

Search engine advertising is a cost-effective method for reaching the right prospects at the right time. It also offers more tracking, allowing you to determine which ads or search terms resulted in sales. Eia naʻe, marketers must know how to maximize ROI by selecting the right keywords, allocating the proper budget and adjusting strategies as necessary. This article discusses some important factors to keep in mind to maximize ROI with Adwords. E heluhelu no ka ʻike hou aku.

When calculating ROI of Adwords, it is important to remember that website clicks do not always translate into sales. You will need to track conversions to calculate the ROI of Adwords. This can be done through phone call leads, as well as tracking until the visitor reaches the final “Mahalo” ʻaoʻao. As with any marketing campaign, the ROI will depend on how many visitors your ads drive to your website. No ka hana ʻana i kēia, you must choose keywords with buying intent.

To improve your ROI of Adwords, consider adding extensions to your ads. Using landing page extensions will help you attract more targeted visitors. In addition to the keyword extension, you can also use callouts or location extensions. The latter adds a live call button to your website. You can also use reviews and site links to direct people to related pages. You should test different options before settling on the right ones. If you want to maximize ROI, make sure to test everything.

Google Analytics allows you to automatically tag Adwords campaigns with auto-tagging. The reports will show you ROI of Adwords campaigns. You should also import your cost data from paid marketing services into Google Analytics to monitor their performance. Doing this will help you monitor your advertising costs, revenue and ROI. This information will allow you to make better decisions on where to invest your money. And this is just the beginning. You can easily track ROI of Adwords by following these guidelines.

When you set up your campaign, Google will create ad groups for you. These will make managing your ads easier. Each ad group contains one ad, one or several keywords, and either broad match or phrase match. Google sets your keyword to broad match so that users can type in your keywords anywhere. ʻO ka maʻamau, this works out to be the best match. You will then want to adjust the cost per click, kumukūʻai no ka manaʻo, and cost per acquisition to suit your budget and goals.

Ke kumukūʻai no ke kaomi

The ideal cost per click for Adwords is determined by determining your target ROI. For most businesses, five cents per click is sufficient. Another way to express this is cost per acquisition, a i ʻole 20% of revenue. To maximize ROI, consider cross-selling your existing customers to increase the average value of each sale. To determine how to target your CPC, use the conversion rate chart below. Using this chart, you can decide what to bid for each keyword and ad.

The most effective way to lower your CPC is to target long-tail keywords. These keywords have low search volume and are less likely to attract irrelevant searches. These keywords also tend to have a higher Quality Score, which is an indication of relevance and a low cost per click. Adwords CPC is based on the industry you are in and competition levels. The more competitive your industry, ʻoi aku ka kiʻekiʻe o ka CPC.

There are several methods for setting maximum CPCs, including automatic and manual bidding. Manual cost-per-click bidding is the most common type of CPC. The manual method involves adjusting the maximum CPC manually, whereas automated bidding uses a software that automatically adjusts the maximum CPC for you. If you’re unsure of which method is right for your business, Google offers some tips. But whichever one you choose, you should follow the recommendations from your Google-certified agency.

Pay-per-click advertising is based on an auction system. As the publisher lists pay-per-click rates, advertisers are free to choose which one suits their budget best. Laulaha, the higher the value of a click, ʻoi aku ka kiʻekiʻe o ke kumukūʻai no ke kaomi. Eia naʻe, you can negotiate with your publisher to negotiate for a lower cost per click, especially if you’re signing a long-term or valuable contract.

While cost-per-click varies greatly, the average amount for a single click is around $1 i $2 in Google AdWords. Ma ka pūnaewele hōʻike, average CPCs are under a dollar. Depending on the competition, you can spend as much as $50 no ke kaomi. ʻo kahi laʻana, a real estate business can spend $10000 i $10000 on Adwords each year. Eia naʻe, if you’re looking for a new client, you can spend as little as $40 no ke kaomi.

Hua'ōlelo maikaʻi ʻole

You can keep costs down by using negative keywords in your Adwords campaigns. It is important to remember that not all search queries are relevant to your campaign, so you should add negative keywords to your ad groups and campaigns. If you’re unsure how to use negative keywords, read on for a step-by-step guide. There are many ways to use negative keywords in Adwords. Here are some ways to use them.

One of the best ways to find negative keywords is to do a Google search. Simply type in the term you’re trying to target and see what comes up. You’ll then need to add any search terms that are not related to your campaign to your negative keyword list. If you’re unsure of which negative keywords to add, check your Google Search Console or analytics for a list of all negative keywords. Once you’ve added negative keywords to your Adwords campaign, you’ll have a list of unrelated ads to avoid.

Another way to improve CTR is to use negative keywords. Using negative keywords will ensure that your ads appear against relevant search terms, reducing the number of wasted clicks. It will also increase the proportion of relevant visitors to your campaign and improve ROAS. The final benefit of using negative keywords is that you won’t be paying for advertisements that don’t match your product or service. That means you can save money on your advertising budget.

Using negative keywords in Adwords can save you time and money by blocking irrelevant searches. You can create negative keywords that are as relevant to your product as your desired keyword. ʻo kahi laʻana, if you want to sell free health-related products, use the word ‘free’. People searching for free health care or jobs might not be in your target market. Using negative keywords is a great way to keep wasted budget under control.

Cost per impression

Cost per impression (CPM) is a key metric to track in online advertising. This metric measures the cost of advertising campaigns, and is often used for media selection. It is a great way to track high-level awareness of a company and determine how much to bid for different types of advertising. I ka nui o na hihia, CPM can be used to estimate the effectiveness of a marketing campaign. Aside from being an important metric to track, CPM also helps advertisers determine which platforms are more effective for achieving their goals.

CPMs have increased since Q3 2017 but have not fluctuated much since then. Ma ka awelika, advertisers paid $2.80 per thousand impressions in Q1 2018, a modest but steady increase. As of Q1 2018, advertisers paid $2.8 hoʻokahi kaukani manaʻo, up a dollar from Q1 2017. He 'okoʻa, CPCs on the Google Display Network were back at $0.75 no ke kaomi, or about 20 cents higher than in Q4 2017.

While free Ad impressions are more effective than those of paid ads, they’re not worth the expense. These “unknown” searches happen on a daily basis. This means that Google cannot predict a searcher’s intent, but it can estimate the frequency of certain keywords, e like me “car insurance,” and then optimize its ads based on those keywords. A laila, advertisers only pay for the clicks they receive.

While CPCs on social media platforms vary, the cost per impression is typically not overly high. ʻo kahi laʻana, Facebook’s CPC is $0.51 per impression, while LinkedIn’s CPC is $3.30. Social media platforms such as Instagram and Twitter are less expensive, with an average CPC of $0.70 i $0.71 per impression. These ads will only display if the budget is refreshed daily. ʻO kēia ala, advertisers don’t have to worry about overspends or spending more than they need to.

Cost per acquisition

One of the most important factors to consider when bidding for advertising on Adwords is the cost per acquisition. It can range anywhere from a few dollars to less than $100, and the average CPA is $0.88. The reason this figure is so low is because most advertisers will not bid very high on their advertisements. ʻo kahi laʻana, if holiday socks cost $3, kūʻai ʻana $5 for that term would be very ineffective.

While it is important to know how much your ad campaigns are costing you, it is possible to calculate a CPA based on your conversions. Whether or not a conversion actually occurs is difficult to determine, but it can be done by tracking form fills and demo signups. Eia naʻe, there is no universal standard for determining cost per acquisition, and each online business will have a different product, price, margins, operating expenses, and ad campaign.

Cost per acquisition, a i ʻole CPA, refers to the amount of money that an advertiser spends on each conversion that is generated by their ads. This includes sales, kaomi, forms, newsletter subscriptions, and other forms. Advertisers will generally negotiate this rate with ad networks, but it should be noted that not all will agree to it. Once you have negotiated a price with an advertiser, the cost per acquisition can be determined.

Cost per acquisition is another important metric to track in the advertising process. When deciding to spend money on CPA, you’ll need to determine how much money you’ll need to spend to generate a sales transaction. AdWords users can measure the success of their ads by evaluating how much they cost in terms of the amount of conversions that each ad generates. The cost per acquisition is often correlated with a specific marketing channel, so the higher the CPA, the more the advertiser will profit.

Hiki iā ʻoe ke hoʻohana i ka Google Adwords e hoʻolaha i kāu pūnaewele. He maʻalahi loa ka hana: pono ʻoe e hana i kahi moʻokāki, koho i kekahi mau hua'ōlelo pili, a hoʻomaka e kūʻai aku iā lākou. Eia pehea e hoʻonui ai i kāu helu kaomi-ma a hoʻomaka e hoʻolaha i kāu pūnaewele! Lana ka manaʻo e kōkua kēia ʻatikala iā ʻoe e hoʻomaka me Adwords. Inā ʻaʻole, hiki iā ʻoe ke aʻo hou e pili ana i nā kumu o ka hoʻolaha ʻana ma Google ma kēia ʻatikala. A hiki i ka manawa aʻe, ʻoliʻoli ʻoluʻolu!

Hoʻolaha ma Google

Hiki iā ʻoe ke hoʻolaha ma ka ʻōnaehana Google's Adwords ma ke koho ʻana i nā huaʻōlelo pili i kāu ʻoihana. E ʻike ʻia kāu hoʻolaha i ka wā e ʻimi ai nā mea kūʻai aku iā Google no nā huaʻōlelo āu e makemake ai. E hoʻoholo ʻo Google i nā hoʻolaha e ʻike ʻia ma kāna ʻaoʻao hopena hulina, a ʻoi aku ka kiʻekiʻe o kāu hāʻawi, ʻoi aku ka kiʻekiʻe o kāu hoʻolaha. ʻO ke kī ka hopu ʻana i nā mea kūʻai aku’ maka a hoʻohuli iā lākou e kaomi i kāu hoʻolaha. Aia ma lalo nā ʻōlelo aʻoaʻo e hoʻomaikaʻi i kāu hoʻolaha.

Hiki i nā hoʻolaha ma Google ke kūpono inā pili kāu huahana a lawelawe paha i nā mea kūʻai’ pono. Hiki ke kuhikuhi nui ʻia kēia ʻano hoʻolaha i kāu poʻe hālāwai ma ka wahi, makahiki, a me nā huaʻōlelo. Hāʻawi pū ʻo Google i nā hoʻolaha i manaʻo ʻia e pili ana i ka manawa o ka lā. Hoʻohana ka hapa nui o nā ʻoihana i kā lākou hoʻolaha i nā lā pule, mai 8 AM i 5 PM. ʻAʻole lākou e hoʻolaha i nā hoʻolaha i nā hopena pule, akā i nā lā pule, hiki iā ʻoe ke kuhikuhi i kāu hoʻolaha i nā mea kūʻai aku e pili ana i ka wā o lākou ma ka pūnaewele.

Ke hoʻohana nei iā Google Adwords, ʻelua ʻano kumu hoʻolaha. ʻO ke ʻano mua ka Huli, e hōʻike ana i kāu hoʻolaha i ka wā e ʻimi ai kekahi i kāu huahana a lawelawe paha. He emi ke kumu kūʻai o nā hoʻolaha hōʻike, akā, ʻaʻole lākou e like me nā hoʻolaha hulina. ʻO nā huaʻōlelo ʻo ia nā huaʻōlelo hulina a nā kānaka e paʻi i loko o Google e ʻimi ai i kahi huahana a lawelawe paha. I ka nui o na hihia, E ʻae ʻo Google iā ʻoe e hoʻohana a hiki i ʻumikumamālima mau huaʻōlelo, akā hiki iā ʻoe ke hoʻonui i ka helu ma hope.

No kahi ʻoihana liʻiliʻi, ʻO ka hoʻolaha uku pāʻani hiki ke lilo i mea maikaʻi loa. No ka mea, pono ʻoe e uku no kēlā me kēia kaomi, hiki ke pipiʻi ka hoʻolaha uku pāʻani, akā kūkulu ka poʻe hoʻolaha akamai i kā lākou mau hoʻolaha e huki i nā kaʻa kūpono i kā lākou pūnaewele. E hoʻonui kēia i kā lākou kūʻai. A inā e hoʻomaka ana kāu ʻoihana, pono e nānā i kēia ʻano hana. Akā, e hoʻomanaʻo ʻaʻole ʻoluʻolu nā mea i kou makemake i ka wā e hiki mai ana i ka ʻimi ʻimi organik (SEO).

Ke koho ʻana i nā huaʻōlelo

Ke hoʻomaka nei ʻoe e koho i nā huaʻōlelo ma Adwords, pono ʻoe e hoʻolohe i kāu CTR (kaomi ma waena) hōʻike. E kōkua kēia hōʻike iā ʻoe e loiloi i nā manaʻo hou a hoʻoponopono i kāu kumukūʻai e like me ia. Kahi mea hou aʻe, pono ʻoe e nānā mau i kāu hoʻolālā. Ke loli koke nei ka hoʻolaha hulina, a pono ʻoe e mālama i nā ʻano hou. E heluhelu hou e pili ana i kēia kumuhana, a i ʻole e hoʻolimalima i kahi loea e mālama i kāu mau hoʻolaha. Eia kekahi mau ʻōlelo aʻoaʻo e hoʻonui i kāu kālā.

Ka mua, e hoʻoholo i ke kālā āu e ʻoluʻolu e hoʻolilo ma kāu mau hoʻolaha. E hoʻomanaʻo ʻaʻole ʻike ka hapa nui o ka poʻe i nā hopena mua ma kahi hulina Google, no laila he mea nui ia e ʻike ma ka piko o nā SERP. ʻO ka nui āu e koho ai ma kēlā me kēia huaʻōlelo e hoʻoholo i ka nui o kāu hoʻolilo holoʻokoʻa a pehea ʻoe e ʻike ai ma ka ʻaoʻao mua. No kēlā me kēia huaʻōlelo, Hoʻokomo ʻo Google iā ia i kahi kūʻai aku me ka mea kūʻai kiʻekiʻe loa.

Hiki iā ʻoe ke hoʻohana i nā huaʻōlelo maikaʻi ʻole e kaupalena i kāu mau noi ma nā ʻimi pili ʻole. ʻO nā huaʻōlelo maikaʻi ʻole he ʻāpana o ka huli ʻana a hiki ke pale iā ʻoe mai ke koho ʻana i nā huaʻōlelo pili ʻole i kāu ʻoihana.. ʻO kēia ala, E ʻike ʻia kāu mau hoʻolaha ma nā nīnau hulina i loaʻa nā huaʻōlelo maikaʻi ʻole. ʻOi aku ka maikaʻi ʻole o kahi huaʻōlelo, ʻo ka haʻahaʻa o kāu uku. Hiki iā ʻoe ke koho i nā huaʻōlelo maikaʻi ʻole i kāu hui hoʻolaha e hoʻopau iā lākou mai kāu hoʻolaha.

Ke koho ʻoe i nā huaʻōlelo, e noʻonoʻo i kāu helu maikaʻi. Nānā ʻo Google i ʻekolu mau kumu i ka loiloi ʻana i ka ʻike hoʻolaha a me ka pili. ʻO ka helu kiʻekiʻe he hōʻailona o ka pili o kahi pūnaewele. ʻOi aku paha kāu ʻike e hoʻohua i nā kaʻa waiwai, no laila e noʻonoʻo e hoʻololi i kāu kauā e like me ia. Ma hope o ke ola ʻana o kāu mau hoʻolaha, e loaʻa iā ʻoe ka ʻikepili e pili ana i ka hana o kāu hoʻolaha a hoʻoponopono i kāu kumukūʻai e like me ia.

Ke hana nei i nā hoʻolaha

Nui nā mea e hoʻomanaʻo i ka wā e hana ana ʻoe i nā hoʻolaha ma Adwords. No kekahi mea, pono ʻoe e ʻike i ke ʻano o ke kahua, a hoʻohana i nā mea hana SEO e like me Keyword Planner a me Google enaka e ʻimi ai i nā huaʻōlelo kūpono. A laila, e kākau i kāu ʻike hoʻolaha a hoʻonui i ka hoʻolaha no ka loaʻa ʻana o ka helu kaomi kiʻekiʻe loa. A laila, e hoʻolaha iā ia ma ka pūnaewele Google e loaʻa ka helu kiʻekiʻe o nā nānā a me nā kaomi.

Ke hana ʻia kāu hoʻolaha, pono ʻoe e nānā iā ia no nā hewa o ka grammar a me ka spelling. Hōʻike ʻo Google i kāu mau hoʻolaha, no laila he mea nui e ʻike i ka mea e hana maikaʻi ana. Ke loaʻa iā ʻoe ka lanakila, e hoʻoikaika iā ia e hoʻomaikaʻi. Inā pilikia ʻoe i ke kākau ʻana i kāu hoʻolaha, hiki iā ʻoe ke nānā i ka hana a kāu mau mea hoʻokūkū. E hoʻomanaʻo ʻaʻole ʻoe e manaʻo e hana i ka huila – ʻAʻohe pono e kākau i kahi hoʻolaha inā hiki iā ʻoe ke ʻike i kahi mea ma waho e hana!

I ka hana ʻana i nā hoʻolaha no Adwords, pono e hoʻomanaʻo e nalowale kēlā me kēia hoʻolaha i ke kai o ka ʻike. ʻOi aku ka liʻiliʻi o ka manawa e koho ai i kēlā me kēia kūlana. No laila, he mea nui e ʻike i nā pahuhopu hope o kāu mau mea kūʻai ma mua o ka hana ʻana i kāu hoʻolaha. ʻo kahi laʻana, inā hoʻolaha kāu ʻoihana i ka lāʻau lapaʻau, makemake ʻoe e kuhikuhi i nā mea hoʻohana e ʻimi nei i ka lāʻau ʻaʻe. ʻO ka hoʻohana ʻana i kēia mau pahuhopu e kōkua i kāu mau hoʻolaha e kū i waho o ka hoʻokūkū.

Hoʻonui ʻana i ka pākēkē kaomi

He mea koʻikoʻi ka hoʻonui ʻana i ka pākēkē kaomi i ka hoʻonui ʻana i kāu hoʻihoʻi ma ka hoʻolilo hoʻolaha. Hoʻopili pinepine ʻia nā pākēkē ma waena e ka pae hoʻolaha, e pili ana i ke kūlana o ka hoʻolaha ma nā hualoaʻa i uku ʻia. ʻO ke kiʻekiʻe o ka CTR, ʻoi aku ka maikaʻi, ʻoiai he hōʻike pololei ia o ka maikaʻi o kāu mau hoʻolaha. Laulaha, hiki i ka hoʻomaikaʻi ʻana i ka CTR ke hoʻonui i ka hoʻololi ʻana a me ke kūʻai aku i ka manawa wikiwiki loa. ʻO ka mua, e nānā i kāu kūlana hoʻolaha e kūʻē i nā mea hoʻokūkū o kāu ʻoihana.

E hoʻonui i kāu CTR, e ʻike i nā huaʻōlelo i hoʻohana ʻia e kāu poʻe e ʻimi ai i kāu pūnaewele. ʻO Google Analytics a me Search Console nā ​​mea hana maikaʻi loa no kēia. E hōʻoia i kāu mau huaʻōlelo ma ka URL o ka hoʻolaha, e kōkua ana i nā malihini e hoʻoholo i kahi e kaomi ai. He mea nui ka hoʻohana ʻana i ke kope hoʻolaha koʻikoʻi. E ʻike i nā makemake o kāu poʻe ʻike a hoʻohana i kēia ʻike e hana i kope hoʻolaha e hoʻowalewale iā lākou e hana.

Ke hoʻokumu ʻoe i kāu poʻe i manaʻo ʻia, e ho'āʻo e hoʻokaʻawale i kāu mau hoʻolaha hoʻolaha. E ʻae kēia iā ʻoe e hoʻopaʻa pono i kāu mau hoʻolaha hoʻolaha a hoʻonui i ka CTR. ʻO kahi hiʻohiʻona i loaʻa ma ka pūnaewele Google i kapa ʻia “Nīnau pū nā mea hoʻohana” hiki ke kōkua iā ʻoe e hoʻopaʻa i kahi anaina kikoʻī ma ka hāʻawi ʻana iā lākou i nā manaʻo kūpono. Hoʻohana pū ʻia nā pākēkē kaomi e ana i ka pono o kāu hoʻolaha kālepa kikohoʻe. Hiki i kahi CTR haʻahaʻa ke hōʻailona o kahi pilikia me ka hoʻolaha hoʻolaha, a i ʻole ʻaʻole e hōʻike ʻia kāu mau hoʻolaha i ka wā e ʻimi ai nā mea kūʻai kūpono.

Inā ʻaʻole hiki i kāu hoʻolaha hulina ke kiʻi i kahi CTR kiʻekiʻe, ua hala ʻoe i kahi manawa nui. ʻO ka manawa kēia e hana ai i ka hana aʻe. E lawe i ka mile hou e hoʻomaikaʻi i kāu CTR a me ka helu maikaʻi. E ho'āʻo e hoʻohana i ka hoʻohuli ʻana me nā waiwai ʻike e hoʻonui ai i kāu helu kaomi-ma. Ke hoʻohana nei i nā ʻenehana e like me ka inoculation, hiki iā ʻoe ke hōʻoiaʻiʻo i kāu poʻe e ʻike i kahi kukui ma ka hope o ka tunnel. ʻO ka pahuhopu hope o ka hoʻohuli ʻana, ʻo ia ke alakaʻi iā lākou i kahi ʻōlelo hoʻoholo a i ʻole kāhea e hana.

Hoʻopiʻi hou

ʻO Retargeting me Adwords kahi mea hana ikaika e hiki ai i nā mea kūʻai aku hou. He mau kānāwai koʻikoʻi ko Google e pili ana i ka ʻohi ʻana i ka ʻike pilikino mai kāna mea hoʻohana, me nā helu kelepona, leka uila, a me nā helu kāleka hōʻaiʻē. Hiki ke hana ʻia nā hoʻolaha hoʻolaha ma ka ʻaoʻao home o Google, nā polokalamu kelepona, a me ka pilikanaka. Hiki i ka mea hana retargeting a Google ke kōkua i nā ʻoihana e hōʻea i nā mea kūʻai aku ma o nā kahua he nui. ʻO ke ala maikaʻi loa e hoʻomaka ai, ʻo ia ka nānā ʻana i nā hoʻolālā aʻe.

Hiki ke hoʻohana ʻia ka Retargeting me Adwords e kuhikuhi i nā mea kūʻai aku i kipa i kahi ʻaoʻao kikoʻī i kāu pūnaewele. Hiki iā ʻoe ke hana i kahi hoʻolaha maʻamau e paipai i nā mea kūʻai aku e nānā i kāu pūnaewele, a i ʻole hiki iā ʻoe ke hana i kahi hoʻolaha retargeting e hōʻike ana i nā hoʻolaha i nā poʻe i kipa mua i kāu pūnaewele. ʻO ka pahuhopu ka hopu ʻana i ka manaʻo o ka poʻe i kipa i kāu pūnaewele i kekahi manawa, ʻoiai inā ʻaʻole lākou i kūʻai i kekahi mea.

Hiki i ka Retargeting me Adwords ke kuhikuhi i nā malihini kipa ma o ka hoʻokumu ʻana i kahi anaina maʻamau e kūlike me ka demographics o kahi malihini kipa pūnaewele.. E ʻike wale ka poʻe hoʻolohe āu e hana ai i nā hoʻolaha e pili ana i ka makemake a me ka heluna kanaka. I mea e loaʻa ai nā hopena maikaʻi loa, pono ʻoe e hoʻokaʻawale i kāu poʻe kipa pūnaewele i nā hui like ʻole, me ka hoʻohana ʻana i nā demographics e hoʻopaʻa i kāu mau hana hoʻolaha hou. Inā he mea hou ʻoe i ka honua hoʻolaha, hoʻomaka me Google Adwords.

Ke hana hou nei me Adwords ma ke kau ʻana i kahi ʻāpana code ma kāu pūnaewele. ʻO kēia code, ʻike ʻia hoʻi he pika, e ʻike ʻole ʻia e nā malihini kipa. A laila hoʻohana ia i nā kuki mākaʻikaʻi inoa ʻole e hahai i kāu poʻe hoʻolohe a puni ka pūnaewele. E hōʻike ana kēia code iā Google Ads i ka manawa e hōʻike ai i nā hoʻolaha i ka poʻe i kipa aku i kāu pūnaewele. He ala maikaʻi loa ia e hiki ai i nā mea kūʻai aku. ʻO kēia ala wikiwiki a me ke kumukūʻai, a hiki ke hāʻawi i nā hopena nui.

Ma mua o kou hoʻomaka ʻana i ka hoʻolaha ʻana ma Google, pono ʻoe e ʻike i kāu mea e komo ai iā ʻoe iho. Eia kekahi mau mea e hoʻomanaʻo ai: Nā ʻano pāʻani, Nā helu maikaʻi, Na koina, a me Retargeting. Ke hoʻomaopopo ʻoe i kēia mau mea, hiki iā ʻoe ke hoʻolālā i kahi hoʻolaha Adwords ʻoi aku ka maikaʻi. A i ka wā i aʻo ai ʻoe i kēia mau mea a pau, ua mākaukau ʻoe e hoʻomaka! Eia naʻe, ma mua o kou hana ʻana pēlā, pono ʻoe e noiʻi i kāu mau huaʻōlelo.

Na koina

Nui nā kumu e hoʻoholo ai i ka nui o ke kālā āu e hoʻolilo ai ma Adwords. ʻo kahi laʻana, he aha ke kumukūʻai maʻamau no ke kaomi? ʻO ke kumukūʻai o ka waiwai i kūʻai ʻia (COGS) e pili ana i ka hana a me ka hoʻolilo hoʻolaha. Pono ʻoe e hoʻoholo i ka nui o ke kālā āu i hoʻolilo ai ma ka hoʻolaha ʻana i mea e loaʻa ai ka hoʻihoʻi i kāu hoʻopukapuka. A laila hiki iā ʻoe ke hoʻohālikelike i kēlā mau kumukūʻai i kāu loaʻa kālā mai nā hoʻolaha AdWords a hoʻoholo i nā huaʻōlelo i ʻoi aku ka maikaʻi.

ʻO ke kumukūʻai no ke kaomi (CPC) ʻokoʻa nui ma muli o nā huaʻōlelo a me ka ʻoihana. Aia nā CPC maʻamau $2.32 ma ka pūnaewele huli a $0.58 ma ka pūnaewele hōʻike. No ka 'ike hou aku, e ʻike i kēia ʻatikala AdWords metrics. ʻO kahi ala e hōʻemi ai i kāu CPC ʻo ia ka hoʻopaʻa ʻana i nā huaʻōlelo me ka helu maikaʻi kiʻekiʻe. Loaʻa nā huaʻōlelo kiʻekiʻe ʻoi aku ka maikaʻi ma ka ʻaoʻao, mālama iā ʻoe i ke kālā a me ka hōʻoia ʻana e ʻike ʻia kāu mau hoʻolaha ma nā ʻaoʻao kūpono.

Hiki iā ʻoe ke hoʻololi i kāu hāʻawi ʻana no kahi huaʻōlelo kikoʻī inā ʻike ʻoe i ka mea hana maikaʻi loa. ʻO ka ʻokoʻa, hiki iā ʻoe ke hōʻemi i kāu kauā ma nā huaʻōlelo i loaʻa ʻole nā ​​hopena. E hoʻomanaʻo ʻoi aku ke kumukūʻai o kekahi mau huaʻōlelo ma mua o nā mea ʻē aʻe, a pono ʻoe e nānā mau a hoʻoponopono i kāu mau noi e like me ia. Ma ke ʻano he ʻoihana ʻoihana, pono ʻoe e ʻike i nā loli i ke kumukūʻai Adwords a mākaukau e hoʻololi e like me ia. Ke aʻo ʻoe i nā huaʻōlelo e hana maikaʻi no kāu pūnaewele, hiki iā ʻoe ke hoʻonui i kāu loaʻa kālā a ʻoki i kāu mau CPC no ka loaʻa ʻana o ka ROI maikaʻi loa.

ʻO ka hoʻolaha CPC ke ʻano hana maʻamau. ʻO ia ke ala maʻamau a ʻoi aku ka liʻiliʻi ma mua o hoʻokahi haneli keneta no ke kaomi. Eia naʻe, ʻokoʻa ke kumukūʻai no kēlā me kēia kaomi mai ke kumukūʻai o nā manaʻo. Inā makemake ʻoe e ʻike i ke kumukūʻai o kāu hoʻolaha hoʻolaha, hiki iā ʻoe ke hoʻohana i ka huaʻōlelo hoʻolālā e kiʻi i kahi kuhi o kāu kumukūʻai ma ke kaomi. ʻO kēia ala, e ʻike pono ʻoe i ka nui āu e uku ai no kēlā me kēia kaomi a me ka nui o nā manaʻo āu e loaʻa ai.

Nā ʻano pāʻani

Inā makemake ʻoe e hoʻonui i ka helu o nā hoʻololi a hoʻolilo i ke kālā liʻiliʻi ma kāu mau hoʻolaha, pono ʻoe e hoʻokaʻawale i kāu mau huaʻōlelo i nā ʻano like ʻole. Ma Adwords, hana ʻia kēia ma ka hoʻokaʻawale ʻana i nā hoʻolaha e like me nā ʻano pāʻani. Ma ke koho ʻana i nā ʻano pāʻani kūpono, hiki iā ʻoe ke hōʻea i kāu poʻe i manaʻo ʻia a pale i ka hoʻolilo kālā ma nā kaomi pili ʻole. No keia kumu, pono ʻoe e hoʻohana i kahi hāmeʻa huaʻōlelo manuahi e hoʻoholo ai i kāu poʻe i manaʻo ʻia a laila e hoʻokaʻawale i kāu mau hoʻolaha e like me ia.

ʻO Exact Match ka mea i manaʻo nui ʻia o nā pāʻani huaʻōlelo āpau, a pono e pololei ka huaʻōlelo huaʻōlelo. Eia naʻe, hiki iā ʻoe ke hoʻohui i nā huaʻōlelo hou i kāu nīnau inā pono. ʻO Exact Match ka koho maikaʻi loa no ka poʻe hoʻolaha e makemake e hoʻohuli i nā hoʻololi ʻana ma o ka hōʻike ʻana i nā hoʻolaha e pili ana i nā huaʻōlelo a lākou e ʻimi nei.. ʻOi aku ka nui o ka pākuʻi pololei. Eia naʻe, He mea nui e hoʻomaopopo i ka hoʻohana ʻana i nā pāʻani pololei ʻaʻole paha ke koho maikaʻi loa no kēlā me kēia ʻoihana.

Inā makemake ʻoe e kuhikuhi i kekahi mau huaʻōlelo, a laila hiki iā ʻoe ke hoʻohana i nā huaʻōlelo hoʻololi ākea. He mea maʻalahi kēia e hoʻohana a haʻi iā Google e hōʻike i kāu hoʻolaha no kekahi mau huaʻōlelo a i ʻole nā ​​​​huaʻōlelo. Hiki ke hoʻonohonoho ʻia nā huaʻōlelo. Hiki iā ʻoe ke hoʻokomo i kēia mau huaʻōlelo me ka hoʻohana ʻana i ka hōʻailona hoʻohui (+) ma mua o kēlā me kēia huaʻōlelo. Hiki ke hoʻohana ʻia ka ʻano huaʻōlelo hoʻololi ākea no nā huaʻōlelo. Hoʻolaha ʻo Full Media i nā hoʻolaha PPC AdWords no nā ʻoihana liʻiliʻi a liʻiliʻi.

ʻO ka pāʻani ākea a pololei nā ʻano pāʻani kaulana loa, akā aia kekahi mau ʻano like ʻole. Loaʻa i ke ʻano hoʻohālikelike ākea nā kuhi hewa a pau o ka huaʻōlelo aʻo ke ʻano kikoʻī e ʻae iā ʻoe e huli i nā hulina pili ākea. Hiki iā ʻoe ke kāpae i nā ʻano like ʻole me ka hoʻohui ʻana i nā huaʻōlelo maikaʻi ʻole. Eia naʻe, ʻAʻole kēia he hana maikaʻi no ka mea hiki ke hoʻemi i ka helu o nā kaomi. ʻO ke ʻano pāʻani ākea ka koho maikaʻi loa no ka poʻe hoʻolaha e makemake e hoʻopaʻa i nā huaʻōlelo kikoʻī.

Hoʻopiʻi hou

ʻO Retargeting kahi ʻano o ka hoʻolaha pūnaewele e hiki ai i nā mea kūʻai aku ke hōʻike i nā hoʻolaha i manaʻo ʻia i nā malihini kipa o kahi pūnaewele. Hana ka ʻenehana hoʻolaha hou ʻana ma ka waiho ʻana i kahi code tracking ma kahi ʻaoʻao pūnaewele a hiki ke hōʻike ʻia nā hoʻolaha i kahi malihini kipa.. He mea nui nā hopena o kēia ʻano kūʻai hou. Ua hōʻike ʻia e hoʻonui i nā kūʻai aku a hiki i 70% ke kūʻai aku ka poʻe i kipa i kahi pūnaewele me ka kūʻai ʻole ʻana i kekahi mea ma o ka hoʻolaha hoʻolaha hou.

Inā ʻaʻole i optimized kāu pūnaewele no ka retargeting, ʻaʻole hiki iā ʻoe ke ʻike i nā hopena. Inā ʻaʻole e holo ana kāu hoʻolaha hoʻolaha, pono paha ʻoe e lawe i ka ʻōlelo aʻo a kahi hui hoʻokele Google Adwords. E kōkua lākou iā ʻoe i ka hoʻonohonoho pono ʻana i ka hoʻolaha retargeting. ʻO nā hoʻonohonoho kūpono e hoʻololi nui i ka hana. Ke loaʻa iā ʻoe nā hoʻonohonoho kūpono, hiki iā ʻoe ke hoʻohana i ka retargeting e ʻimi i nā mea kūʻai aku ma waena o nā ʻoihana pūnaewele like ʻole.

No ka hoʻonohonoho ʻana i nā hoʻolaha retargeting, pono ʻoe e hoʻonohonoho mua iā Google Analytics. E hahai ke code retargeting i nā kuki, ʻo ia nā faila liʻiliʻi i mālama ʻia ma ka polokalamu kele o ka mea hoʻohana. E makaʻala ʻia ʻo Google Ads e hōʻike i nā hoʻolaha i kahi malihini kipa kikoʻī e pili ana i kā lākou mōʻaukala mākaʻikaʻi mua. Hiki i ka Retargeting me Adwords ke ala maikaʻi loa e hoʻomaikaʻi ai i kāu hoʻolālā kūʻai pūnaewele.

Hiki i ka Retargeting me Adwords ke hana maikaʻi no nā kaila media, ʻoi aku ka Facebook. Hiki iā ia ke ala maikaʻi e kūkulu i kahi Twitter ma hope. E hoomanao, pau 75% o nā mea hoʻohana ma Twitter aia ma nā polokalamu kelepona. Pono kāu mau hoʻolaha e hoʻohana i ka mobile-friendly e hoʻonui i kou manawa e hopu ai i ka manaʻo o kāu poʻe hālāwai. Hiki i ka Retargeting me Adwords ke kōkua iā ʻoe e hoʻohuli i kēia mau mea hoʻohana i nā mea kūʻai aku. No laila, e hoʻomaka i ka retargeting me Adwords e hoʻonui i kāu loaʻa kālā.

Nā helu maikaʻi

Nui nā ala e hoʻomaikaʻi ai i kāu helu maikaʻi ma Google Adwords. ʻOiai ʻaʻohe hoʻokahi hoʻonā magic, nui nā ala e hoʻomaikaʻi ai i kāu helu. ʻO ka hana mua e komo i kāu moʻokāki a hoʻokele i ka panel hōʻike huaʻōlelo. Aia ma laila, hiki iā ʻoe ke ʻike i nā helu maikaʻi no kāu hui hoʻolaha hoʻoikaika. A laila, hiki iā ʻoe ke hoʻomaka e hana i nā loli e hoʻomaikaʻi i kāu helu. Ma hope o kekahi mau pule, pono ʻoe e ʻike i kahi ʻokoʻa nui.

Hoʻopili ʻia ka ʻike maikaʻi no kāu hoʻolaha ma ka noʻonoʻo ʻana i ʻekolu kumu: pili, hoʻolaha hoʻolaha, a me ka ʻike pae ʻana. ʻOiai ke hoʻohana nei i nā huaʻōlelo like, E ʻokoʻa nā helu maikaʻi ma waena o nā hui hoʻolaha. ʻo kahi laʻana, inā loaʻa iā ʻoe kahi ʻoihana hoʻolimalima hale bounce, hiki iā ʻoe ke hoʻohana i ka huaʻōlelo “hale kākela lele” e hoʻopaʻa i nā mea kūʻai aku e ʻimi ana i nā hale bounce. E hoʻomaikaʻi ia i kāu Helu Koʻikoʻi inā pili kāu hoʻolaha a hoihoi i nā mea hoʻohana o nā mea hana a pau.

Pono ʻoe e ʻike e pili ana ka Quality Score no kahi hui hoʻolaha kikoʻī i ka maikaʻi o ka huaʻōlelo. Hiki i kēia kumu ke hoʻololi i kāu kumukūʻai ma ke kaomi (CPC) a me ka helu kaomi-ma (CTR). Hoʻopili pū ʻia ʻo Google Ads i ka maikaʻi o ka hui hoʻolaha. No laila, inā loaʻa i kahi pūʻulu huaʻōlelo ka helu maikaʻi kiʻekiʻe, E kūlana maikaʻi paha ia ma nā hualoaʻa Google. Inā ʻoe e hoʻolālā e holo i kahi hoʻolaha hoʻolaha no kahi huaʻōlelo, ʻoi aku ka maikaʻi ma mua o ka hoʻohana ʻana i kahi huaʻōlelo maʻamau.

I ka nānā ʻana i kāu hoʻolaha hoʻolaha, e nānā pono i ka CTR. He hōʻailona maikaʻi ka CTR kiʻekiʻe. E loaʻa i nā hoʻolaha me ka CTR kiʻekiʻe aʻe nā kaomi, pela e hoonui ai i kou CPC. Eia naʻe, E hoʻomanaʻo e pili ana ka CTR i nā mea ʻē aʻe e like me ka wahi ʻāina. Kahi mea hou aʻe, pono ʻoe e hōʻoia e pili ana kāu mau huaʻōlelo i kāu kope hoʻolaha a me ka ʻaoʻao pae. Hiki i ka hoʻonui ʻana i kāu CTR ke kōkua i kāu Helu Kokoke, akā, e hoʻonui pū ia i kāu kumukūʻai-per-click (CPC).

Ka noiʻi huaʻōlelo

ʻO ka noiʻi huaʻōlelo ke kaʻina o ka ʻike ʻana i nā huaʻōlelo kūpono no kāu pūnaewele a i ʻole hoʻolaha hoʻolaha. Nui nā ala e hana ai i ka noiʻi huaʻōlelo. ʻO ka pahuhopu nui ka lawe ʻana i kahi manaʻo a ʻike i nā huaʻōlelo i hiki ke hoʻohua i nā kaʻa. Hoʻonohonoho ʻia nā huaʻōlelo e ka waiwai a me ka manawa e loaʻa ai ke kālepa. Kōkua ka noiʻi huaʻōlelo iā ʻoe e hana i ka ʻikepili kūpono a me ka hoʻolālā hoʻolaha e huki ai i nā mea kūʻai aku. E hoomaka, e hoʻohana i ka mea hana huaʻōlelo a Google e ʻike ai i nā huaʻōlelo kaulana.

ʻOiai hiki ke lawe i ka manawa a me ka hoʻoikaika, He mea koʻikoʻi ka noiʻi huaʻōlelo i kāu holomua hoʻolaha AdWords. Me ka ʻole o ka noiʻi huaʻōlelo kūpono, hiki i kāu hoʻolaha ke hāʻule a kūʻai paha i kāu kūʻai. Aia ma lalo kekahi mau ʻōlelo aʻoaʻo e hoʻomaka ai:

E hoʻohana i ka Google Keyword Planner. Hōʻike kēia hāmeʻa iā ʻoe i ka nui o ka huli ʻana ma ka mahina. ʻo kahi laʻana, inā makemake ʻoe e huki i nā kaʻa i ke kauwela, pono ʻoe e ʻimi i nā huaʻōlelo i ʻimi nui ʻia i kēia kau. Eia kekahi, e noʻonoʻo e kaupalena i kāu hulina i kekahi manawa, e like me ma waena o Mei a me ʻAukake. Ke ʻike ʻoe i nā huaʻōlelo e pono ai, hiki iā ʻoe ke hoʻohana i ka mea hana AdWords e ʻimi i nā huaʻōlelo pili. Na kēia mea hana e hoʻopuka i nā haneli o nā huaʻōlelo pili e pili ana i kāu mau huaʻōlelo.

Ke koho ʻana i nā huaʻōlelo, e hoʻoholo i ka pahuhopu o kāu pūnaewele. E hana i kāu noiʻi no ka hoʻoholo ʻana i kāu poʻe i manaʻo ʻia a me ka manaʻo ʻimi o kāu mākeke. Makemake paha ʻoe e noʻonoʻo pehea e pili ai kāu pūnaewele i kēia mau huaʻōlelo. Aia nā huahana a lawelawe paha i loaʻa nā huaʻōlelo like? Loaʻa iā lākou nā puke hulina kiʻekiʻe? He aha ka mea e ʻimi ai ka poʻe i ka wā e ʻimi nei i kahi huahana a lawelawe paha? He hōʻailona maikaʻi ka leo hulina kiʻekiʻe. Inā ʻaʻole, e hoʻāʻo e ʻimi i kahi huaʻōlelo niche hou aʻe e huli ai.

ʻEkolu ala e hoʻohana ai iā Adwords no kāu ʻoihana SaaS. Ua kapa ʻia kēia mau ʻano he Cost per click (CPC) hoʻolaha, Ka noiʻi huaʻōlelo, a me ke kuai ana. Inā makemake ʻoe e ʻike i nā hopena wikiwiki, pono ʻoe e hōʻoia e uku ana ʻoe no ke kālepa maikaʻi. ʻO ka hoʻohana ʻana i kēia ʻano hana e hōʻoia ʻoe e uku no nā kaomi e hoʻololi maoli ʻia i alakaʻi. E hoʻomaka, pono ʻoe e hōʻiliʻili i ka ʻike e like me ka hiki. E wehewehe kēia ʻatikala i ke koʻikoʻi o ka noiʻi huaʻōlelo a pehea e hoʻonui ai i kāu kumukūʻai.

Ke kumukūʻai no ke kaomi (CPC) hoʻolaha

ʻO ke kumukūʻai ma ke kaomi a i ʻole CPC ke kumukūʻai a nā mea hoʻolaha e uku ai i kēlā me kēia manawa e kaomi ai kekahi i kā lākou hoʻolaha. He kiʻekiʻe nā CPC i nā ʻoihana me nā helu hoʻololi kiʻekiʻe a me nā mea hoʻolaha hoʻokūkū. ʻOiai aia nā ala e hoʻohaʻahaʻa i kāu CPC, ʻaʻohe ala paʻa-ahi e hoʻemi loa iā lākou. Eia kekahi mau mea e hoʻomanaʻo ai i ka wā e hoʻomaikaʻi ai i kāu mau CPC. Ka mua, e noʻonoʻo i ka pili ʻana o kāu pūnaewele i kāu mākeke pahuhopu. Inā ʻaʻole pili kāu pūnaewele i kāu poʻe i manaʻo ʻia, kiʻekiʻe paha kāu CPC.

Ka lua, e hoʻomaopopo i ka ʻokoʻa ma waena o ka uku paʻa a me ke kumu kūʻai ma ke kaomi. ʻOi aku ka maʻalahi o ka ʻimi ʻana i kahi CPC pākēneka ma mua o ka CPC ma muli o ke kumu kūʻai. He emi ke kumu kūʻai o nā CPC ma muli o ke kumu kūʻai, akā ʻaʻole naʻe lākou i manaʻo ʻia. Eia kekahi, pono nā mea hoʻolaha e noʻonoʻo i ka waiwai kūpono o kahi kaomi mai kahi kumu i hāʻawi ʻia. ʻAʻole hiki ke unuhi ʻia kahi CPC kiʻekiʻe i kahi kahawai kālā kiʻekiʻe.

ʻO ka hōʻaiʻē CPC kekahi i ka pilikia o ka hoʻohana hewa ʻana. Hiki i nā mea hoʻohana ke kaomi i nā hoʻolaha me ka ʻole. Hiki i kēia ke lilo i ka mea hoʻolaha i ka nui o ke kālā. Eia naʻe, Ke hoʻāʻo nei ʻo Google e kaupalena i ka hoʻohana hewa ʻole ʻana ma ka hoʻopaʻa ʻole ʻana i nā kaomi pono ʻole. ʻOiai ʻaʻole hiki ke hoʻomalu i kēlā me kēia kaomi, hiki iā ʻoe ke kūkākūkā i ka uku haʻahaʻa. Inā makemake ʻoe e kau inoa i kahi ʻaelike lōʻihi me ka mea hoʻopuka, hiki iā ʻoe ke kūkākūkā pinepine i ka uku haʻahaʻa.

I ka honua o ka hoʻolaha uku, ʻo ke kumukūʻai o ke kūʻai aku he mea koʻikoʻi. Me ke kumukūʻai kūpono no ke kaomi, hiki iā ʻoe ke hoʻonui i kāu hoʻihoʻi ʻana i ka hoʻolilo hoʻolaha. He mea hana ikaika nā hoʻolaha CPC no nā ʻoihana he nui, no laila ka hoʻomaopopo ʻana i ka nui āu e uku ai i kēlā me kēia kaomi hiki ke hoʻomaikaʻi i kāu kālepa. A ʻoiai ʻoe e ʻike i ka mea a kāu poʻe e ʻimi nei, e hana ia nou. ʻO ia ke kumu koʻikoʻi e ʻike i kāu CPC.

Ka noiʻi huaʻōlelo

ʻEnekini hulina (SEO) ʻO ia ke kiʻi o ke koho ʻana i nā huaʻōlelo kūpono a me nā kumuhana ʻike e kau ai ma SERPs. Ke hana pololei, ʻO ka noiʻi huaʻōlelo kūpono e kōkua i ka hoʻonui ʻana i ka hele a me ka ʻike brand. ʻO ka noiʻi huaʻōlelo kahi kaʻina hana kūʻokoʻa e hoʻohana ai nā mea kūʻai aku e ʻike i nā huaʻōlelo a me nā huaʻōlelo e ʻimi nui ʻia e nā mea hoʻohana. Ke loaʻa iā ʻoe nā huaʻōlelo kūpono, hiki iā ʻoe ke hoʻonohonoho mua i kāu hoʻolālā a hana i nā ʻike e kuhikuhi ana i kēia mau mea hoʻohana. Kōkua ka noiʻi huaʻōlelo e hoʻomaikaʻi i ke kūlana o kāu pūnaewele ma nā ʻenekini huli, ʻo ia hoʻi ka mea e hoʻokele i nā kaʻa i manaʻo ʻia.

Ma mua o ka hoʻomaka ʻana i kahi hoʻolaha, koʻikoʻi ka noiʻi huaʻōlelo. Ma ka ʻike ʻana i nā huaʻōlelo kūpono a me ka manaʻo ʻimi, hiki iā ʻoe ke hoʻolālā i nā hoʻolaha hoʻolaha maikaʻi loa. ʻOiai ke koho ʻana i nā huaʻōlelo a me nā hui hoʻolaha, e noʻonoʻo i kāu mau pahuhopu a me kāu kālā. Hiki iā ʻoe ke hōʻemi i kou manaʻo a mālama i ke kālā ma ka huli ʻana i nā huaʻōlelo pili wale nō. E hoomanao, makemake ʻoe e hana i kahi manaʻo mau loa i ka poʻe e ʻimi ikaika nei i kāu huahana a lawelawe paha. ʻOi aku ka maikaʻi o ka hoʻohana ʻana i nā huaʻōlelo ʻoi aku ma mua o hoʻokahi, ʻoiai.

Nui nā ala e hana ai i ka noiʻi huaʻōlelo. ʻO ka pahuhopu nui ka lawe ʻana i kahi manaʻo a ʻike i nā huaʻōlelo nui loa. Hoʻonohonoho ʻia kēia mau huaʻōlelo e like me ko lākou waiwai a me ka hiki ke hoʻohua i nā kaʻa. Ke hana ʻoe i kēia, hiki iā ʻoe ke neʻe i ka pae aʻe – kākau ʻike e hāʻawi waiwai i nā malihini. Pono ʻoe e kākau mau e like me kou makemake e kākau ʻia. Ma hope o nā mea āpau, Loaʻa paha i kāu poʻe i manaʻo ʻia kekahi mau nīnau like me nā mea āu e kamaʻilio nei.

ʻOiai ʻo ka noiʻi huaʻōlelo no Adwords he ʻāpana koʻikoʻi o kekahi hoʻolālā kūʻai, he mea koʻikoʻi nō hoʻi ia o ka hoʻolaha holomua. Inā ʻaʻole hana pono kāu noiʻi, e hoʻopau ʻoe i ka nui o ke kālā ma ka PPC a nele i ke kūʻai aku. Akā he mea koʻikoʻi nō hoʻi e hoʻomanaʻo i ka noiʻi huaʻōlelo e pono ai ka manawa a me ka hoʻoikaika. Inā hana pololei, e loaʻa iā ʻoe kahi hoʻolaha hoʻolaha e kūleʻa ana!

Kūʻai

Aia kekahi mau ʻōlelo aʻoaʻo e pono ai ʻoe e noʻonoʻo i ke koho ʻana ma Adwords. ʻO ka mea mua e mālama i kāu kālā ma PS200 i kēlā me kēia mahina. Eia naʻe, ʻokoʻa paha kēia nui ma muli o kāu niche a me ka nui o ka lele pūnaewele āu e manaʻo nei i kēlā me kēia mahina. Ke hoʻoholo ʻoe i kāu kālā mahina, e puunaue i kanakolu no ka loaa ana o ka manao o kou puu dala i kela la i keia la. Ke hoʻonohonoho ʻoe i kāu kālā i kēlā me kēia lā, ʻo ka hana aʻe e hoʻoholo i ka nui o ke kau ʻana i kēlā me kēia lā. Hana ʻia ka ʻōnaehana bidding a Google ma ka hoʻoponopono ʻana i nā kumukūʻai kiʻekiʻe a haʻahaʻa loa me ka hoʻohana ʻana i ka metric CPC kiʻekiʻe. Inā ʻaʻole ʻoe maopopo e pili ana i ke kumukūʻai kūpono no kēlā me kēia kaomi no kāu ʻoihana, e hoʻohana i ka mea hana wānana Adwords.

ʻOiai he manaʻo maikaʻi ke koho ʻana ma Adwords, aia kekahi mau hemahema nui i ka hoʻokūkū ʻana me nā ʻoihana nui. Inā he ʻoihana liʻiliʻi ʻoe, ʻaʻole like ka nui o kāu kālā hoʻolaha e like me ka nui o ka hui aupuni, no laila, mai manaʻo e loaʻa ka kālā like e hoʻokūkū me lākou. ʻOiai inā hiki iā ʻoe ke kūʻai kiʻekiʻe, kou mau manawa e loaʻa ai kahi hoʻihoʻi ma ka hoʻopukapuka (KE ALII) mai kāu hoʻolaha Adwords he haʻahaʻa.

Inā hoʻohana kāu poʻe hoʻokūkū i kou inoa inoa i kā lākou hoʻolaha, e hoʻohana i kahi kope hoʻolaha ʻē aʻe. Inā ʻoe e koho ana i nā ʻōlelo a kāu mea hoʻokūkū, pilikia ʻoe e pāpā ʻia mai Google. He maʻalahi ke kumu: ke koho nei paha kāu mau mea hoʻokūkū ma kāu ʻōlelo, ʻo ia ka hopena o ka helu haʻahaʻa haʻahaʻa a me ke kumukūʻai-per-click. Eia hou, inā makemake kāu mea hoʻokūkū ma kāu ʻōlelo, hiki paha iā ʻoe ke hoʻolilo i kāu kālā ma kahi hui o nā kope hoʻolaha ʻaʻohe mea pili i kou inoa inoa.

Ka helu maikaʻi

He mea koʻikoʻi ka helu maikaʻi ma Adwords i ka loaʻa ʻana o kahi hoʻonohonoho maikaʻi loa no kāu hoʻolaha. He mea nui ka nānā ʻana i kāu Helu Helu a hoʻololi i kāu mau hoʻolaha e like me ia. Inā ʻike ʻoe he haʻahaʻa loa kāu CTR, a laila pono ʻoe e hoʻomaha i kāu hoʻolaha a hoʻololi i nā huaʻōlelo i kahi mea ʻē aʻe. E hōʻike ana kāu Helu Koʻina i kāu mau hoʻoikaika ʻana i ka manawa, no laila pono ʻoe e hana i nā mea a pau e hoʻonui ai. Eia naʻe, ʻAʻole ʻepekema ka Quality Score ma Adwords. Hiki ke loiloi pololei ʻia inā lawa kāu kaʻa a me ka ʻikepili e hoʻoholo ai i ke ʻano o ka helu maikaʻi.

Hoʻoholo ʻia ka helu maikaʻi ma Adwords e nā kumu ʻekolu: ka helu kaomi-maka, hana hoʻolaha, a me ka holomua hoʻolaha. Pili pono ka helu kaomi i kāu helu maikaʻi, no laila hiki i ka hoʻomaikaʻi ʻana i kāu Helu Koʻikoʻi ke hoʻomaikaʻi i ka hana o kāu hoʻolaha. ʻO nā hoʻolaha i hana maikaʻi ʻole e hoʻopau i kāu kālā a ʻaʻole pili i kāu poʻe i manaʻo ʻia. ʻO ka helu kiʻekiʻe ke kumu o ka holomua AdWords.

Hiki ke ākea loa nā hui huaʻōlelo no kāu hoʻolaha, ka mea e nana ole ia e na malihini. E hoʻohana i nā huaʻōlelo hou aʻe no kāu hoʻolaha hoʻolaha. ʻO ke kiʻekiʻe o ka maikaʻi ʻoi aku ka manaʻo e loaʻa i kāu mau hoʻolaha ka nānā ʻana a pili pono i ka manaʻo ʻimi o ka poʻe.. Eia kekahi, e noʻonoʻo e hoʻohana i nā ʻaoʻao pae me nā kiʻi o nā poʻe ʻelemakule. He mea nui ka ho'āʻo, a me ka hana ʻana i kekahi mau hoʻololi hoʻolaha e kōkua iā ʻoe e hoʻomaikaʻi i kāu ʻike ʻaoʻao pae.

No ka hoʻomaikaʻi ʻana i kāu helu maikaʻi, pono ʻoe e hana i kahi hui maikaʻi o nā huaʻōlelo a me nā hoʻolaha. Pono e kuhikuhi ʻia nā huaʻōlelo maikaʻi ʻole i kahi palapala pae maikaʻi a i ʻole e hoʻohaʻahaʻa ʻia lākou. Ma ka hana ʻana i kēia, hiki iā ʻoe ke hoʻomaikaʻi i kāu helu maikaʻi a loaʻa ka uku haʻahaʻa-per-click (CPC).

Hoʻopiʻi hou

Hiki paha iā ʻoe ke kamaʻāina i nā mana retargeting o Google, akā ʻaʻole maopopo iā lākou he aha ia. Hiki iā ʻoe ke hōʻea i nā mea hoʻohana ma nā pūnaewele a me nā paepae ʻē aʻe. Hiki iā ʻoe ke hoʻonohonoho i nā lula no ka mea āu e hoʻohui ai i kāu hālāwai. Ma ka hoʻokaʻawale ʻana i nā malihini i kāu pūnaewele, hiki iā ʻoe ke hoʻopaʻa i kāu mau hana hoʻolaha hou. ʻOi aku ka pololei e pili ana i ka mea ʻike i kāu hoʻolaha, ʻoi aku ka maikaʻi o kāu retargeting.

Nui nā pōmaikaʻi i ka retargeting me Adwords, a ʻo kekahi o ka maikaʻi loa ka hiki ke hōʻike i nā hoʻolaha kanaka e pili ana i kā lākou hana pūnaewele ma mua. Ma waho aʻe o ka hōʻike ʻana i kāu hoʻolaha ma muli o nā huahana a lākou i nānā ai, Hiki iā Google Ads ke hōʻike i nā hoʻolaha i ka poʻe i haʻalele i kā lākou hīnaʻi kūʻai a i ʻole i hoʻolilo i ka manawa nui e nānā i kāu huahana. Eia naʻe, He mea nui e hoʻomaopopo i ka retargeting me Adwords ʻaʻole ia no ka poʻe hoʻomaka. Hiki ke koho maikaʻi no nā ʻoihana me nā kālā liʻiliʻi.

Hiki i ka Retargeting me Adwords ke ala maikaʻi e hoʻopili ai i nā mea kūʻai aku a loaʻa i nā mea hou. ʻAe ʻo Google Adwords iā ʻoe e kau i nā hōʻailona Script ma kāu pūnaewele, e hōʻoia i ka poʻe i kipa mua i kāu pūnaewele e ʻike hou i kāu mau hoʻolaha. Hiki ke hoʻohana ʻia ka Retargeting me Adwords ma nā pūnaewele media, e like me Facebook. Hiki ke hana maikaʻi loa no ka loaʻa ʻana o nā mea kūʻai hou a hoʻonui i nā kūʻai. Eia naʻe, He mea nui e hoʻomaopopo i ka pāpā ʻana o ke kulekele a Google i ka hoʻohana ʻana i ka ʻike pilikino i ka hoʻolaha ʻana.

ʻO ka retargeting me nā hoʻolaha he ala maikaʻi ia e huli ai i nā mea kūʻai aku ma hope o ka haʻalele ʻana i kāu pūnaewele. Ma ka hahai ʻana i nā kuki o kēia mau malihini, e hōʻike ana kāu hoʻolaha i ka hoʻolaha like i kēlā poʻe i kipa mua i kāu pūnaewele. ʻO kēia ala, hiki iā ʻoe ke hana i kāu mau hoʻolaha i kikoʻī i nā huahana i kipa hou ʻia. He mea nui nō hoʻi ka hoʻohana ʻana i kahi pika e hana i nā hoʻolaha i manaʻo ʻia e pili ana i ka ʻike a ke kuki i hāʻawi iā Google Ads.