Tag: Google adwords anzeige

Adwords is one of the most popular and profitable online marketing methods. You can reach a vast audience with the help of Adwords. Google’s platform has been around for nearly two decades. According to research, marketers make an ROI of $116 billion per year on the platform, and they earn an average of $8 for every dollar they spend on the platform.

Na koina

When you decide to use Google AdWords for your marketing campaign, you should be aware of the costs of each keyword. This will help you stay within your budget, and it will also give you an idea of trends that are developing in AdWords costs. To get an idea of the costs of a keyword, look at its top-ten most expensive AdWords keywords.

AdWords costs vary based on keyword and industry. But in general, the average cost per click is roughly $2.32 ma ka pūnaewele huli a $0.58 ma ka pūnaewele hōʻike. A detailed breakdown of AdWords metrics is available on Google’s website. The Quality Score of each keyword affects its cost-effectiveness, so making sure your ad has a high Quality Score will save you money and get your ad seen by more users.

Using a keyword planner tool can help you estimate the cost of keywords for your business. This is a free tool provided by Google Ads that will allow you to brainstorm different terms related to your business and find out what the costs are for each one. If you’re not sure which keywords to choose, use Google’s keyword planner to find out what search terms your audience is searching for.

AdWords costs depend on how many clicks you wish to achieve. ʻo kahi laʻana, you may have to pay for keywords that are less popular than others, but these keywords will increase your profits. You can control your CPC by setting a maximum daily budget.

Hua'ōlelo

When you run a campaign using Google Adwords, you need to know how to choose the right keywords for your business. The goal is to attract qualified clicks to your ad and keep your click costs as low as possible. High-volume keywords bring in more traffic, but they are also more competitive and more expensive. Creating the right balance between volume and cost is an art and a science.

One of the best ways to do this is to use Google’s keyword planner. This tool will show you the number of searches for a specific keyword, as well as the cost per click and the competition for that keyword. This tool will also show you similar keywords and phrases that your competitors are using.

Once you know the keywords that will attract the most visitors, you can optimize your website to attract them. The right keywords will increase your conversion rates, lower your cost-per-click, and drive more traffic to your site. This will result in lower advertising costs and a higher return on investment. You can also use a keyword tool to come up with ideas for blog posts and content.

One of the best ways to find the right keywords is to use phrase match and exact match. Phrase match keywords offer advertisers the greatest control over their spend. These ads will appear for searches that have both terms in the same query.

Kūʻai

Bidding on Adwords is one of the most important aspects of an AdWords campaign. The goal is to increase clicks, nā hoʻololi ʻana, and the return on ad spend. There are different ways to bid, based on your target audience and budget. Ke kumukūʻai no ke kaomi (CPC) is the most common type of bidding, and it works best for websites that need to attract specific types of visitors. Eia naʻe, it is not as effective for websites that need to generate a large amount of daily traffic. CPM bidding is used for ads that appear on websites that are related to the products or services that are being promoted on the site.

Besides bidding on keywords, you should also pay attention to how many times your competitors show up in the search results. By analyzing how much their ads appear in the SERP, you can figure out how to stand out from the competition. Eia kekahi, you can also check where your competitors show up and find out their impression share.

Smart AdWords campaigns divide their bidding into different “ad groups” and evaluate them separately. Smart Bidding applies the best practices from your past campaigns to your new campaigns. It will look for patterns between ads and make optimizations based on the data it gathers. E hoʻomaka, you can read Google’s guide on how to use this technique.

Ka helu maikaʻi

If you are using Google Adwords to promote your website, it’s important to understand the importance of the Quality Score. This number will determine your ad’s position and cost. If you have high quality content on your landing page and relevant ads, you will receive a higher Quality Score. This will help you get a better position and lower CPC.

AdWords quality score is calculated from several factors. This includes the keywords you choose and the Ad itself. The score gives you an idea of how effective your campaign is. A high score means you can outbid high bidders without having to pay too much for your ads. It also ensures that the ads you’re placing don’t link to websites that don’t match the content of your site.

A low quality score will cost you more money. The quality score is based on historical data, so you can’t expect it to be perfect, but you can improve it over time. ʻo kahi laʻana, you can change the negative keyword groups in your ad copy. ʻO kahi ʻē aʻe, you can pause those ads that have low CTR and replace them with others.

No ka hoʻonui ʻana i kāu helu ʻai, you should optimize your landing page and keywords. Your ad should contain the keywords that are relevant to the content of the page. It’s also important to optimize the ad copy. It should match the keyword and have related text surrounding it. Ma ka hana ʻana pēlā, you’ll improve your Quality Score in Google Adwords.

Ad extensions

Ad extensions are great ways to add more information to your ad. Instead of just showing your phone number, you can include additional information such as website links. It is essential to use these ad extensions in a way that complements the first part of your ad. By integrating these ad extensions into your ad, you will be able to reach more potential customers.

There are two types of ad extensions: manual and automated. While manual extensions require manual setup, automated extensions can be applied automatically by Google. Both types can be added to campaigns, ad groups, and accounts. You can even specify the time of day that your extensions will run. Just be sure to set a time for them to be shown, as you don’t want people calling your ad during office hours.

Ad extensions can also help improve your lead quality. They help to self-qualify potential customers, which lowers your cost per lead. ʻOi aku, they help your ad get a better ranking on the search engine. Google uses several factors to determine an ad’s position in the search results.

Sitelinks are also a type of ad extension. They appear one to two lines below your ad and can include a brief description. These extensions can be useful in increasing click-through rates, but should be used responsibly.

Pākuʻi kaomi

The click-through rate for Adwords campaigns is the average number of people who click through on an ad. This statistic is used to judge how effective an ad campaign is. A high click-through rate will increase your chances of conversions. Using keywords that are relevant to your products and services will improve your ad’s effectiveness.

Click-through rate is calculated by dividing the number of clicks by the number of impressions. ʻO ka maʻamau, ads that produce a high click-through rate are targeted toward high-value products and services. Eia naʻe, online stores will typically have low CTRs. Increasing your CTR will help you to improve your ROI by targeting your ideal customer.

Increased CTR equates to increased revenue and increased conversions. PPC channels generate traffic that is more intent-driven than other sources of traffic. Eia naʻe, the click-through rate for a specific ad can affect conversions and revenue. Consequently, it’s important to constantly monitor your CTR and make tweaks as necessary.

The click-through rate for display ads is lower than that of search ads. This is because people generally don’t click on display ads because they are afraid of viruses or other attacks. A display ad’s click-through rate is usually around 0.35%. You can find this information in ad stats.

AdWords is a great way to drive growth for your SaaS company. You can create a free ad within minutes, submit it for review, and have it live within days. You can also hire a professional PPC agency to help you develop an ad campaign that’s designed to drive growth. Directive can help you with this, and can provide you with a free proposal. ʻO kahi ʻē aʻe, you can join a free slack community for SaaS marketers called Society.

Ka noiʻi huaʻōlelo

When researching keywords for AdWords campaigns, one of the most important factors is intent. You want to use Google Ads to target users that are actively looking for solutions to their problems. Eia naʻe, some people might simply be browsing the web for information or seeking education. When choosing your keywords, consider a combination of low-volume and high-volume terms.

In addition to internal keyword research, you need to research external keywords as well. Upload your keyword list to Google Keyword Planner to see what searchers are searching for. You can also check Google Trends for the value of each keyword. If it’s gaining traffic month after month, it’s likely to be worth using in your Adwords campaign.

Keyword research is an important part of organic search marketing. It helps you understand your target audience and provides you with valuable information. To get the most out of keyword research, you need to have the right tools and mindset. There are several free keyword research tools, but you’ll likely want to pay a little more for a more advanced tool.

Keyword research for Adwords campaigns should begin early in the planning process. Doing so will help you set realistic expectations for cost, and give your campaign the best chance of success. Make sure you do your research carefully, as incorrect keyword selection can lead to an unsuccessful campaign and missed sales opportunities.

A keyword list should be filled with terms and phrases that describe your business. Once you’ve identified terms and phrases that describe your business, you can use the keyword research tool to select keywords for your online marketing strategies. The goal of keyword research is to create strong impressions among people who are most likely to be interested in your product or service offerings.

Nā koho koho

Google has a number of bidding options for Adwords, and the best one for your specific campaign may vary depending on your budget. You can increase or decrease your max CPC by up to 30%, depending on the competition and type of search. This type of bidding is only available on Google’s Display Network and Search Network.

Manual bidding is an option for advertisers who are on a limited budget, or who want to focus on brand awareness. This option helps you maximise brand exposure and conversions. Eia naʻe, it is more time-consuming and is not as effective as automated bidding. If you want to increase brand awareness, you can use cost-per-click bidding.

The default bidding method is Broad Match, which displays your adverts to users who are searching for your keyword. Eia naʻe, you can also choose to bid on branded terms, which are the names of companies or products that are unique to them. Eia naʻe, this method can be quite expensive. Many marketers debate whether or not to bid on branded terms.

Bidding for Adwords is crucial, but you should consider your ROI and the amount you are prepared to spend. If your budget is too low, you will not get as many clicks as you’d like. You will also have to wait until you have more money to expand your campaign. Eia kekahi, it is important to keep track of trends. Some products are more likely to sell during certain times of the year, so you should pay attention to these trends when deciding on your budget.

Google uses signals to determine the most appropriate bid for a given keyword. These signals can include things like weather, previous site visits, and interest. It also takes into account other factors that affect the conversion rate, such as location.

Ke kumukūʻai no ke kaomi

The cost per click or CPC is the amount you pay for every ad that gets clicked on. It varies depending on the type of industry and keyword you are targeting. ʻo kahi laʻana, in the medical industry, the CPC is $2.32, while a similar product for cosmetic services might cost around $4. Eia naʻe, you should aim to find a CPC below $2.73 to attract more potential clients. You can use a free tool called Wordstream to compare CPC against other Adwords ads. A laila, you can work on making your ads more effective.

The CPC for Adwords depends on three main factors: quality of keywords, kikokikona hoʻolaha, a pae ʻaoʻao. By knowing these three factors, you can optimize your campaign for maximum ROI. Listed below are some tips that will help you get the most ROI from your Adwords campaign.

While you can reduce CPC with PPC tips, you should always consider the quality score of your ads. A high quality score will bring you more clicks for your budget, which can be beneficial for your business. Eia kekahi, it will also bring you more brand mileage and free exposure. A high quality score is an essential part of your PPC strategy.

You should also know how to calculate the CPC. This metric is essential for the most effective use of your marketing budget. The average CPC varies from advertiser to advertiser, but it’s the cost that you actually pay for each click. Average CPC is the average cost of all clicks divided by the number of clicks. Eia naʻe, you should know that the actual CPC will vary.

It is best to benchmark your CPC with your Target ROI to set the right budget for your Adwords campaigns. By comparing the revenue from your paid ads to the cost of your ads, you will be able to see which ad types generate more revenue for your business. This will also help you adjust your marketing budget for higher performing ad types.

Ka helu maikaʻi

Quality score is an important part of AdWords and is based on a number from 0-10. A higher score means the ad is of higher quality. It is also more likely to get a good SERP ranking and attract high-quality traffic and conversions. There are several factors that affect the score, but the most important of them is CTR, or click-through rate.

Using high-quality ad copy is crucial to improving the Quality Score. It should match the keywords used and be surrounded by relevant text. Relevancy is another important factor in improving Quality Score. Google’s Ad Preview and Diagnosis Tool can help you optimize all of these elements.

While Adwords Quality Score is based on historical data, you can improve it over time. You can only see the value of your efforts when you have enough traffic and data. It is not a perfect science. By making small changes to your ad copy, you can improve your Quality Score.

AdWords Quality Score is a metric that determines the relevancy of your ad and your bid amount. A high Quality Score will improve your ad’s ranking and reduce your CPC. It will also improve your ROI. This metric is measured on a scale of one to ten.

The quality score for Adwords ads includes three factors: pili huaʻōlelo, pili, a me ka helu kaomi-ma. Keywords can either be broad or narrow, but it is best to choose the broad match for a product. Phrase match is useful for broad product descriptions, such as a general description.

Conversion rates

When it comes to Adwords, conversion rates can be critical to your success. Across the board, most companies are looking to hit the high-conversion mark. While 25 percent of the top companies achieve that goal, most companies should aim to have a conversion rate over ten percent. To achieve this goal, you should implement a conversion rate optimization strategy.

One of the most important ways to improve your conversion rate is to optimize your ad copy. There are many things you can do to improve your ad copy and targeting, so you can achieve a higher conversion rate. If your ad copy isn’t converting your traffic, you can try a different offer or ad copy to increase your conversion rate. Amazon ads are one of the best ways to increase your conversion rate, and you can test different ad copy and offers to see which ones perform best.

Eia kekahi, you should take note of your site’s bounce rate, which refers to the number of visitors who clicked away without taking action on your page. Bounce rates help you identify low-performing landing pages. A high bounce rate means that your site isn’t converting visitors.

No ka hoʻomaikaʻi ʻana i kāu helu hoʻololi, you should focus on ad copy with specific keyword intent. This will increase your chances of converting traffic and improve your quality score. In addition to this, you should also try to make your ad groups more targeted and specific. You can also improve your ad group’s quality score by increasing the number of specific keywords.

Conversion rates depend on a variety of factors, including the industry, huahana, and type of conversion. A shoe store’s conversion rate, ʻo kahi laʻana, will be lower than a car dealership’s.

When it comes to using Adwords for your business, there are a number of important things to consider. The first is how much money you’re willing to spend on your campaign. AdWords allows you to set a budget and then charge a small fee per click. You’ll also be able to track your campaign’s progress and make changes as you see fit.

Ke kūʻai hou ʻana

Re-marketing is a form of online advertising that shows specific ads to people who have previously visited your website or used your mobile app. Once you have collected a list of email addresses, you can upload this list to Google and begin using it for your online ads. Eia naʻe, it’s important to note that this process can take up to 24 hours for Google to process it.

Ka noiʻi huaʻōlelo

Keyword research for AdWords involves selecting both high and low volume terms. The goal of keyword selection should be to make sure that your ad appears when users are searching for the terms that you have selected. The intent of the search is also important, since you want to appeal to users who are actively seeking solutions to problems. Eia naʻe, you need to keep in mind that there are people who are just browsing the web or seeking information, but will not actively be searching for a specific solution or service.

Keyword research for Adwords is vitally important and should be done at the very early stage of a campaign. Doing so will allow you to set realistic costs and have the best chance of success. Kahi mea hou aʻe, keyword research can help you determine the number of clicks that you will receive for the budget that you have allotted for your campaign. Keep in mind that the cost per click can be wildly different from keyword to keyword, so choosing the right keywords is critical to making a successful AdWords campaign.

Keyword research can take anything from five minutes to a few hours. This will depend on the amount of information that you have to analyze, the size of your business, and the type of website you are running. Eia naʻe, a well-crafted keyword research campaign will give you an insight into your target market’s search behavior. By using relevant keywords, you will be able to satisfy the needs of your visitors and outrank your competitors.

Ke kumu hoʻohālike

There are several types of bidding models available in Adwords, so it is important to understand which one is best for your campaign. Ma muli o kāu mau pahuhopu, each model has different benefits for increasing conversions. Using the right model is key to maximizing the return on investment for your campaign.

The most effective model is Optimize Conversions, which automatically sets bids based on your conversion value. This value is not a numerical value but a percentage. Using this model requires good conversion tracking and a history of conversions. When using tROAS, never set your goal too high. It is best to start with a lower number and increase it as your campaign improves.

Adwords offers different bidding models, including cost-per-click, cost-per-thousand-view, and Smart Bidding. Using these options together, you can optimize your ads for better conversion value and lower cost per click. Eia naʻe, you still need to manage your ads and understand the results of your campaigns. You can consult with a company that specializes in this type of campaign management, MuteSix.

The Manual CPC method is time consuming, but attracts quality traffic and protects you from wasted spend. The value of a conversion is usually the ultimate goal for many campaigns. No laila, the Manual CPC option is an excellent choice for this purpose.

Ke kumukūʻai no ke kaomi

Ke kumukūʻai no ke kaomi (CPC) is an important factor to consider when creating your advertising strategy. It can vary greatly based on the keyword and industry you are targeting. ʻO ka maʻamau, the cost of a click ranges from $1 i $2. Eia naʻe, in some industries, the cost of a click is much lower.

There are two main models of CPC, bid-based and flat-rate. Both models require the advertiser to consider the potential value of each click. This metric is used to assess how much it costs to get a visitor to click on an advertisement, based on how much that visitor will spend on the website.

Cost per click for Adwords is determined by the amount of traffic a particular ad receives. ʻo kahi laʻana, a click on a Google search result costs $2.32, while a click on a publisher display page costs $0.58. If your website focuses more on sales than traffic, then you should focus on CPC or CPA bidding.

The CPC rate for Facebook Ads differs based on the country. Canada and Japan have the highest CPC rates, with the lowest being $0.19 no ke kaomi. Eia naʻe, in Indonesia, Palakila, a me Sepania, CPC rates for Facebook Ads are low, averaging $0.19 no ke kaomi.

Ke kumu kūʻai no ka hoʻololi

Cost per conversion is a great way to track the performance of your advertising campaign. This type of advertising is a smart way to maximize your advertising budget. It allows you to track a particular metric, such as the number of people who visit your site and make a purchase. Eia naʻe, you should note that this metric can vary from campaign to campaign. ʻo kahi laʻana, e-commerce advertisers may want to track how many people fill out a contact form. Lead generation platforms can also be used to measure conversions.

Cost per conversion can be calculated by looking at the value of a conversion versus the cost of that conversion. ʻo kahi laʻana, if you spend PS5 for a click that results in a sale, you’ll make a profit of PS45. This metric helps you compare your costs with your profits, and is especially helpful for people looking to cut costs.

Aside from the cost per conversion, advertisers should also consider the average cost per acquisition. This measure is often higher than the cost per click, and can be as much as $150. It depends on the type of product or service that you are selling, as well as the close rates of salespeople.

Eia kekahi, it is important to note that the cost per conversion of Adwords does not always equate to cost divided by conversion. It requires a more complex calculation. This is because not all clicks are eligible for conversion tracking reporting, and the conversion tracking interface displays these numbers differently from the cost column.

Account history

The Account history for Adwords is where you can track all of the billing information for your advertising. It’s a simple way to know your account balance at any time. To get to this page, simply click on the gear icon in the upper right hand corner of your screen. From there, you can review your unpaid advertising costs and the payments you have made.

You can also see any changes made by others. You can use this feature to monitor the behavior of others on your account. It shows any changes made to your account and which conversions were affected. You can even filter change history reports by conversions if you want. The change history report also shows you any changes made to your account or campaigns.

Having this information will save you a lot of time. You can see what people changed, when they changed it, and what campaign they changed it to. You can also undo changes if you find out they caused a problem. This feature is especially useful for testing purposes. If you’re managing a PPC campaign with a PPC agency, you’ll probably want to check out the change history log to ensure that everything is as it should be.

If you’re using Google Ads, you can access your account history in the Change History feature. Change history can provide you with up to two years of history for your ads. To access this history, simply sign in to your Google Ads account and click on the “change history” tab.

Adwords is a pay-per-click (PPC) advertising platform. It works with a bidding model, which means that you pay for every click of your ad. Although it can be costly, this service can boost brand awareness. Eia naʻe, it’s important to know the basics before you dive into it.

Adwords is a pay-per-click (PPC) advertising platform

PPC advertising allows marketers to target customers at any stage of their customer journey. Depending on what the customer is searching for, PPC ads may appear in search engine results or social media. Advertisers can customize their ad copy to target a particular audience and their location. Eia kekahi, they can tailor their ads based on the time of day or the device they are using to access the web.

The PPC advertising platform allows businesses to target their audiences and increase their conversion rates. It is possible to target a certain group of customers using specific keywords. Using more specific keywords means reaching fewer visitors, but a higher percentage of them will turn into customers. Kahi mea hou aʻe, advertisers can target customers by geography and language.

Pay-per-click advertising is a huge industry. Alphabet alone generates over $162 billion in revenue per year through its ad platforms. While there are several platforms for PPC advertising, the most popular ones are Google Ads and Bing Ads. For most businesses, Google Ads is the best place to begin. PPC platforms offer many different ways to set up your campaign.

The PPC advertising platform is easy to understand but complicated to manage. Pay-per-click advertising can cost a lot of money and requires a lot of time. Pōmaikaʻi, Google has made the process simpler by offering an automated system that helps with keyword research and bidding. With AdWords, advertisers can customize the look and feel of their ads.

When using the pay-per-click advertising platform, it is important to evaluate the performance of ad campaigns and target their target audience. Using built-in analytics or separate analytics software can help marketers understand how their campaigns are performing and refine their efforts based on the results. Kahi mea hou aʻe, contemporary PPC advertising platforms offer customizable ad formats and targeting options, enabling advertisers to optimize campaigns for any business.

It uses a bidding model

Smart bidding is a powerful tool that can help you increase the number of conversions from your ad campaigns. This model automates the fine-tuning of your bids for the best results. This can result in higher conversion volume and greater revenue. The process is not instantaneous, akā naʻe; it will take some time to adjust and learn from your campaign’s data.

Bidding can make or break your campaign. To decide which type of bid is right for you, first determine your goals. Different goals will require different bid strategies. ʻo kahi laʻana, if you are targeting website visitors, you should focus on clicks. Ma ka lima ʻē aʻe, if you’re aiming to generate more downloads and revenue, you should opt for CPA or Cost-per-acquisition campaigns.

If your goal is brand awareness, focus on clicks and impressions. Make sure to monitor how your ad performs and adjust your bids accordingly. You can also check your ROI by changing the budget for a day. This bidding method is not as complicated as it sounds, and it allows you to try different strategies without putting too much effort into it.

Smart bidding optimizes your campaigns by using conversion data from Google Ads. Ma ka hana ʻana i kēia, you can avoid over-bidding and maximize the number of conversions you generate. If your average cost per conversion is less than your budget, you should choose this strategy to increase your spending based on this.

Google’s internal data shows that optimizing for value can result in clear gains. It’s known to boost conversion value by 14% for search campaigns, while up to 30% for Smart Shopping and Standard Shopping campaigns. This means that it can yield higher ROI and lower CPLs.

It can be expensive

AdWords is a popular marketing channel that can be very expensive if not managed correctly. Having a budget and managing your budget properly are important for a successful campaign. A good account manager can help you with this. Ensure that your ad budget is in line with your marketing goals.

Using negative keywords to exclude unwanted keywords will save your budget. Ma ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole, you will limit the number of advertisements you receive for certain keywords. This will help you answer users’ queries more effectively and thus save you money. Kahi mea hou aʻe, you will spend less money if you have more relevant ads.

It can raise brand awareness

There are a number of ways to increase brand awareness. One of the most effective is by creating a referral program. The purpose of this program is to get consumers to recommend your business to their friends and family. You can do this through the use of promotional gifts. These gifts are often useful or attractive, and they leave a lasting impression on prospects. They also make it easier to remember your brand.

Another way to raise brand awareness is through content. You can create blog posts and content about your products and services and incorporate informational keywords to help your audience get to know your business. These keywords should match the searches people make as they begin their buying journey or learn more about your products. You can use tools like Ahrefs, SEMrush, and Moz Keyword Explorer to determine the keywords that are relevant to your audience.

Organic social media is also a great way to raise brand awareness. You need to create high-quality content that evokes an emotional reaction in your followers. Your social media content should add value to their lives. Providing free samples is an effective way to increase brand awareness. It is also important to create partnerships with other brands with similar goals. Partnering with other brands will help both companies reach more people and increase trust between their audiences.

One way to increase brand awareness is to create content through video. By using video, you can increase your viewers’ attention spans and create a higher rate of brand awareness. People look for video content that has genuine content. You can use in-house employees or outsourced talent to create videos, and these videos can become popular influencers that help spread positive brand awareness.

It can increase conversions

While you’re using Adwords for your online business, you should always monitor the quality of conversions. If your conversion rate is low, there are several things you can do to improve it. One of the first things you can do is reach a wider audience. Ma ka hana ʻana i kēia, you can see which ad type is most effective. You can also use the Enhanced CPC feature to automatically bid up to 30% higher for keywords that lead to conversions.

One of the biggest problems many online businesses have is that they have limited time to pull in users. The key is to make the most of the time you have to draw users. You should create landing pages that are responsive and adjust for different breakpoints. This will help your website work better on all devices, reduce drop-offs, and create a stronger path to conversion. Adwords can be particularly effective if you create mobile-friendly landing pages.

Hāʻawi ka polokalamu AdWords i nā mea hoʻolaha e kau i nā hoʻolaha no nā ʻano huahana a lawelawe paha. ʻO ka maʻamau, hoʻohana ka poʻe hoʻolaha i ke kumu hoʻohālike uku. Eia naʻe, Hiki iā lākou ke hoʻohana i nā ʻano hana ʻē aʻe, e like me ke kumukūʻai-per-impression a i ʻole ke kumu kūʻai. Hāʻawi pū ʻo AdWords i nā mea hoʻohana e hoʻopaʻa i nā lehulehu kikoʻī. Kahi mea hou aʻe, Hiki i nā mea hoʻohana kiʻekiʻe ke hoʻohana i kekahi mau mea kūʻai aku, me ka hana huaʻōlelo a me kekahi mau ʻano hoʻokolohua.

Ke kumukūʻai no ke kaomi

ʻO ke kumukūʻai no kēlā me kēia kaomi no Adwords he metric koʻikoʻi e mālama i ka wā e kūkulu ai i kahi hoʻolaha kūʻai. Hiki ke ʻokoʻa ma muli o kekahi mau kumu, me ka maikaʻi o kāu mau huaʻōlelo, kikokikona hoʻolaha, a pae ʻaoʻao. Eia naʻe, aia nā ala e hoʻomaikaʻi ai i kāu mau bid no ka ROI maikaʻi loa.

ʻO kahi ala e hoʻohaʻahaʻa ai i kāu kumukūʻai no kēlā me kēia kaomi ʻo ia ka hoʻomaikaʻi ʻana i ka helu maikaʻi o kāu mau hoʻolaha. Hoʻohana ʻo Google i kahi ʻano i kapa ʻia ʻo CTR e hoʻoholo i ka maikaʻi. Inā kiʻekiʻe kāu CTR, hōʻailona ia iā Google e pili ana kāu mau hoʻolaha i ka nīnau hulina a ka malihini. Hiki i ka helu kiʻekiʻe ke hoʻohaʻahaʻa i kāu kumukūʻai no ke kaomi a hiki i 50%.

ʻO ke kumukūʻai maʻamau no kēlā me kēia kaomi no Adwords e pili ana i nā kumu he nui, me kāu ʻoihana, ke ʻano o ka huahana a lawelawe paha āu e hāʻawi nei, a me ka poʻe i manaʻo ʻia. ʻo kahi laʻana, ʻo ka ʻoihana pili a me ka ʻoihana pilikino ka kiʻekiʻe kiʻekiʻe o ka helu kaomi ma waena, ʻoiai ʻo ka ʻoihana loio ka awelika haʻahaʻa loa.

ʻOkoʻa ke kumukūʻai no kēlā me kēia kaomi no Adwords, a hiki e like me ka haahaa $1 a i ʻole e like me ke kiʻekiʻe $2. Eia naʻe, nui nā ʻoihana i ʻoi aku ka kiʻekiʻe o nā CPC, a hiki i kēia mau ʻoihana ke hōʻoia i nā CPC kiʻekiʻe no ka mea kiʻekiʻe ka waiwai o ke ola o kā lākou mea kūʻai. ʻO ka CPC maʻamau no nā huaʻōlelo ma kēia mau ʻoihana maʻamau ma waena $1 a $2.

Hiki ke hoʻokaʻawale ʻia ke kumukūʻai no kēlā me kēia kaomi no Adwords i ʻelua mau hiʻohiʻona like ʻole: uku paʻa a me ke kumu kūʻai. ʻO ka mea hope e pili ana i ka mea hoʻolaha e ʻae ana e uku i kekahi kālā no kēlā me kēia kaomi, ʻoiai ʻo ka mea mua he kuhi ia ma muli o ka nui o nā malihini. I ke kumu hoʻohālike paʻa, ʻaelike ka mea hoʻolaha a me ka mea hoʻopuka i ka nui kikoʻī.

Ka helu maikaʻi

ʻO ka helu maikaʻi kahi mea nui o Adwords, he ana no ka pili pono o kāu hoʻolaha i kāu huaʻōlelo. ʻOi aku ka pili o kāu huaʻōlelo, ʻoi aku ka maikaʻi o kāu hoʻolaha. ʻO ka hana mua i ka hoʻomaikaʻi ʻana i kāu helu hoʻolaha hoʻolaha e hoʻomaopopo i ka pili ʻana o ke kope o kāu hoʻolaha i kāu huaʻōlelo. A laila, hiki iā ʻoe ke hoʻololi i ke kikokikona i kāu hoʻolaha e hoʻomaikaʻi i kou pili.

ʻO ka lua, e hoʻopili ana kāu Helu Koʻikoʻi i ke kumukūʻai no ke kaomi (CPC). Hiki ke hoʻonui i kāu CPC i kahi helu maikaʻi haʻahaʻa, akā hiki ke hoʻololi ʻia ka hopena mai ka huaʻōlelo i ka huaʻōlelo. ʻOiai hiki ke paʻakikī ke ʻike koke i nā hopena, e kūkulu ʻia nā pōmaikaʻi o kahi Kiʻekiʻe Kūlana kiʻekiʻe i ka manawa. ʻO ka helu kiʻekiʻe ke ʻike ʻia kāu mau hoʻolaha ma nā hopena kiʻekiʻe ʻekolu.

Hoʻoholo ʻia ka helu maikaʻi o AdWords e ka hui ʻana o ʻekolu mau mea. Aia kēia mau mea i ka nui o ke kaʻa i loaʻa iā ʻoe mai kahi hoʻolaha i hāʻawi ʻia, inā he hoʻomaka ʻoe, a i ʻole he mea hoʻohana kiʻekiʻe. Hoʻomaikaʻi ʻo Google i ka poʻe ʻike i kā lākou hana a hoʻopaʻi i ka poʻe e hoʻomau i ka hoʻohana ʻana i nā ʻenehana kahiko.

ʻO ka loaʻa ʻana o ka helu kiʻekiʻe e hoʻonui i ka ʻike o kāu hoʻolaha a hoʻonui i kona pono. Hiki iā ia ke kōkua i ka hoʻonui ʻana i ka kūleʻa o kāu hoʻolaha a hoʻemi i ke kumukūʻai no ke kaomi. Ma ka hoʻonui ʻana i kāu Helu Kokua, hiki iā ʻoe ke ʻoi aku ma mua o nā mea hoʻokūkū kiʻekiʻe. Eia naʻe, inā he haʻahaʻa kāu ʻIke Helu, hiki ke pōʻino i kāu ʻoihana.

ʻEkolu mau mea e pili ana i kāu Helu Koʻikoʻi a ʻo ka hoʻomaikaʻi ʻana i nā mea ʻekolu e hoʻomaikaʻi i kou kūlana ma nā hoʻolaha. ʻO ke kumu mua ka maikaʻi o ke kope hoʻolaha. E hōʻoia e pili ana kāu hoʻolaha i kāu mau huaʻōlelo a hoʻopuni ʻia e nā kikokikona pili. ʻO ka ʻaoʻao ʻelua ka pae ʻāina. E hāʻawi ʻo Google iā ʻoe i kahi helu maikaʻi aʻe inā loaʻa ka ʻike pili i ka ʻaoʻao pae o kāu hoʻolaha.

ʻAno pāʻani

ʻO nā ʻano hoʻohālikelike ma Adwords e ʻae i ka poʻe hoʻolaha e hoʻomalu i kā lākou hoʻolimalima a hiki i kahi lehulehu i manaʻo ʻia. Hoʻohana ʻia nā ʻano hoʻokūkū ma nā hoʻolaha hoʻolaha i uku ʻia ma ka pūnaewele, me Yahoo!, Microsoft, a me Bing. ʻOi aku ka pololei o ke ʻano hoʻokūkū, ʻoi aku ka kiʻekiʻe o ka hoʻololi ʻana a me ka hoʻihoʻi ʻana i ke kālā. Eia naʻe, ʻoi aku ka liʻiliʻi o ka hiki ʻana o nā hoʻolaha e hoʻohana ana i nā huaʻōlelo hoʻohālikelike pololei.

No ka hoʻomaopopo ʻana pehea e hoʻohālikelike ai i kāu mau huaʻōlelo no kāu hoʻolaha, e nānā mua i nā hōʻike huaʻōlelo huli. Hōʻike kēia mau hōʻike iā ʻoe i nā huaʻōlelo e ʻimi ai ka poʻe ma mua o ke kaomi ʻana i kāu hoʻolaha. Hoʻopuka pū kēia mau hōʻike i ka “ʻano pāʻani” no kēlā me kēia huaʻōlelo hulina. ʻAe kēia iā ʻoe e hana i nā hoʻololi a hoʻopaʻa i nā huaʻōlelo kūpono loa. Eia kekahi, hiki ke kōkua iā ʻoe e ʻike i nā huaʻōlelo maikaʻi ʻole a kāpae iā lākou mai kāu hoʻolaha.

ʻO ke koho ʻana i kahi ʻano pāʻani he ʻāpana koʻikoʻi o ka hoʻomaikaʻi ʻana i kāu hoʻolaha AdWords. Pono ʻoe e noʻonoʻo pono i nā pahuhopu o kāu hoʻolaha a me ke kālā āu i hoʻonohonoho ai no ka hoʻolaha. Pono ʻoe e noʻonoʻo i nā ʻano o kāu hoʻolaha a hoʻopaʻa pono e like me lākou. Inā maopopo ʻole ʻoe i ke ʻano o ka pāʻani e hoʻohana ai, hiki iā ʻoe ke kūkākūkā me kahi ʻoihana.

ʻO ke ʻano pāʻani paʻamau ma Adwords he pāʻani ākea, ʻo ia hoʻi, e ʻike ʻia nā hoʻolaha ma nā ʻimi ʻana i nā huaʻōlelo a me nā ʻōlelo like me kāu. ʻAe kēia koho iā ʻoe e hoʻokomo i nā ʻano like ʻole a me nā ʻano like ʻole o kāu huaʻōlelo i kāu hoʻolaha. ʻO ke ʻano kēia e loaʻa iā ʻoe nā manaʻo hou aʻe, akā e loaʻa iā ʻoe ka haʻahaʻa o ke kaʻa.

Ma waho aʻe o ka pāʻani ākea, Hiki iā ʻoe ke koho i ka hoʻohālikelike ʻōlelo. E ʻae ka hoʻokūkū ʻōlelo iā ʻoe e ʻimi i kahi lehulehu liʻiliʻi, ʻo ia hoʻi, e hōʻike ʻia kāu hoʻolaha ma nā hulina pili. He 'okoʻa, Hiki i ka pāʻani ākea ke hana i nā hoʻolaha i pili ʻole i ka ʻike o kāu pūnaewele.

mōʻaukala moʻokāki AdWords

E hoʻomaopopo i ka loli ʻana o kāu hoʻolaha Adwords, pono ka loaʻa ʻana o kahi moʻolelo moʻolelo. Hāʻawi ʻo Google i kēia hiʻohiʻona i kāna mea hoʻohana, no laila hiki iā ʻoe ke ʻike i ka mea i hoʻololi a i ka wā hea. Hiki ke kōkua pū ka mōʻaukala hoʻololi e ʻike i ke kumu o ka hoʻololi koke ʻana i kāu hoʻolaha. Eia naʻe, ʻaʻole ia he pani no nā makaʻala kūikawā.

Aia ka hāmeʻa mōʻaukala hoʻololi o AdWords ma ka Tools & ʻO ka papa ʻānai ʻana. Ke kau ʻoe iā ia, kaomi “Hoʻololi Moʻolelo” e nānā i nā hoʻololi a pau i hana ʻia i kāu moʻokāki. A laila, koho i kahi manawa. Hiki iā ʻoe ke koho i kahi lā a i ʻole he pule, a i ʻole koho i kahi lālani lā.

Huli hou

Hiki ke hoʻohana hou ʻia ka huli ʻana i nā mea hoʻohana e pili ana i kā lākou hana ma kāu pūnaewele. ʻo kahi laʻana, hiki iā ʻoe ke huli i nā malihini i nānā i kahi hoʻolaha ma kāu ʻaoʻao home. Hiki iā ʻoe ke hoʻohana i kēia ʻenehana e hoʻouna i nā malihini i kahi ʻaoʻao pae i hoʻopaʻa ʻia no nā huahana a i ʻole nā ​​​​lawelawe a lākou e makemake ai.. Pela no, hiki iā ʻoe ke huli hou i nā mea hoʻohana ma muli o kā lākou launa pū ʻana me kāu mau leka uila. ʻOi aku ka makemake o ka poʻe e wehe a kaomi i nā loulou i kāu leka uila ma mua o ka poʻe ʻaʻole.

ʻO ke kī i ka holomua hou ʻana, ʻo ia ka hoʻomaopopo ʻana i ke ʻano o ka hana ʻana o kāu poʻe hālāwai. Ma ka hoʻomaopopo ʻana i nā ʻano o kāu mau malihini kipa, hiki iā ʻoe ke kuhikuhi i nā hui kikoʻī me nā hoʻolaha Adwords. E ʻike ʻia kēia mau hoʻolaha ma nā pūnaewele puni honua o ka Pūnaewele Hōʻike Google, hiki iā ʻoe ke hoʻonui i nā kānaka. ʻo kahi laʻana, inā mālama kāu pūnaewele i nā keiki, hiki iā ʻoe ke hana i kahi ʻāpana demographic a hoʻohana i kēlā e hoʻopaʻa hou i nā hoʻolaha ma nā pūnaewele o nā keiki.

Hiki i nā hoʻolaha no ka huli hou ʻana ke hoʻohana i nā kuki e nānā i kahi o kahi malihini hou. Ua hōʻiliʻili ʻia kēia ʻike e ka Google's re-targeting platform. Hiki iā ia ke hoʻohana i ka ʻike inoa ʻole e pili ana i ka nānā ʻana i nā maʻamau o nā malihini kipa mua e hōʻike i nā hoʻolaha e pili ana i nā huahana a ka mea hoʻohana i ʻike ai..

ʻO kahi ala ʻē aʻe e hoʻokō ai i ka huli hou ʻana ma o ka media media. ʻO Facebook a me Twitter ʻelua mau pūnaewele media kaulana no kēia. He mea hana maikaʻi ʻo Facebook no ka hoʻomohala alakaʻi a me ka hānai ʻana. Ua pau ka Twitter 75% o kona mau mea hoʻohana ma nā polokalamu kelepona, no laila e hoʻomaopopo pono i kāu mau hoʻolaha e pili ana i ka lawe lima. ʻO ka huli hou ʻana me Adwords he ala ikaika ia e hopu ai i ka manaʻo o kāu poʻe hālāwai a hoʻohuli iā lākou i mea kūʻai aku.

Inā ʻoe he huahana SaaS a i ʻole hui SaaS, a laila hiki i ka Adwords ke ala maikaʻi loa e hoʻoikaika i ka ulu. ʻAe ʻo Adwords iā ʻoe e hana i nā hoʻolaha hoʻolaha no kāu huahana a lawelawe paha, a hiki iā ʻoe ke hana maʻalahi i kahi hoʻolaha i nā minuke. A laila hiki iā ʻoe ke waiho no ka nānā ʻana, a hiki ke ola kāu hoʻolaha i loko o kekahi mau lā. A i ʻole hiki iā ʻoe ke hoʻolimalima i kahi ʻoihana PPC ʻoihana e hoʻomohala i kahi hoʻolaha hoʻolaha no kāu ʻoihana e hoʻonui i ka ulu. E kākau lākou i nā noi manuahi no ʻoe.

Nā huaʻōlelo me ka nui hulina kiʻekiʻe

Ke makemake ʻoe e hoʻopaʻa i ka lehulehu ākea, makemake ʻoe e noʻonoʻo i kahi huaʻōlelo me ka nui o ka huli ʻana. ʻO kahi huaʻōlelo ākea e kōkua iā ʻoe e loaʻa i ka ʻike hou aʻe a hoʻouna hou aku i nā kaʻa i kāu pūnaewele. Eia naʻe, e hoʻomaopopo ʻaʻole pololei nā ʻenekini huli. 'O ia ho'i, 'oi aku ka ho'okūkū o ka hua'ōlelo hulina ki'eki'e a no laila, ʻoi aku ke kiʻekiʻe o ke kumukūʻai i manaʻo ʻia. ʻO kēia ke kumu he mea nui e ʻimi i kahi huaʻōlelo ʻaʻole hoʻokūkū nui a ʻaʻole e pau i ka hapa nui o kāu kālā.

Pōmaikaʻi, aia kekahi mau ala e ʻimi ai i nā huaʻōlelo me ka nui o ka huli ʻana. Ka mua, hiki iā ʻoe ke nānā i nā helu huli mahina. Loaʻa i kekahi mau huaʻōlelo i ka nui o ka huli ʻana ma ʻOkakopa a me Kekemapa. He haʻahaʻa paha ka nui o ka huli ʻana i nā mahina ʻē aʻe. 'O ia ho'i, pono 'oe e ho'olālā i kāu ma'i'o i loko o ka makahiki. ʻO kahi ala ʻē aʻe e ʻike ai i nā huaʻōlelo me ka nui o ka huli ʻana ʻo ia ka hoʻohana ʻana i ka ʻikepili Google Trends a i ʻole ka ʻikepili Clickstream e hoʻoholo ai i ko lākou kaulana.

Ke ʻike ʻoe i nā huaʻōlelo kiʻekiʻe i ka nui o ka huli, hiki iā ʻoe ke hoʻomaka e loiloi iā lākou no ko lākou pili. Loaʻa i ka huaʻōlelo kiʻekiʻe ka nui o ka huli ʻana i ka hiki ke hana i nā kaʻa, ʻoiai e loaʻa i kahi huaʻōlelo haʻahaʻa ka leo liʻiliʻi. ʻO ke kūpono, pono kāu mau huaʻōlelo i nā ʻano o ka poʻe e ʻimi nei i kāu huahana a lawelawe paha. ʻO kēia ala, hiki iā ʻoe ke hōʻoia i kāu hoʻolaha e huki i ka lehulehu kūpono.

Ma waho aʻe o ka nui hulina kiʻekiʻe, pono ʻoe e noʻonoʻo i ka hoʻokūkū o kahi huaʻōlelo. ʻOi aku ka maʻalahi o nā huaʻōlelo me ka nui o ka hulina haʻahaʻa a loaʻa ka hoʻokūkū haʻahaʻa. He mea nui kēia inā makemake ʻoe e huki i ka nui o nā malihini hou. He mea pono nō hoʻi e noʻonoʻo i ka ʻoiaʻiʻo o nā huaʻōlelo kiʻekiʻe o ka huli ʻana e koi i ka manawa a me ka hoʻoikaika ʻana e hiki i nā kūlana kiʻekiʻe.

ʻO ka Moz Keyword Explorer kahi mea hana maikaʻi e hoʻohana ai e nānā i ka hoʻokūkū o nā huaʻōlelo. He manuahi ka hoʻohana ʻana a hele mai me ka Moz Pro suite. Inā ʻoe e ʻimi nei i kahi mea hana loiloi huaʻōlelo holomua, ʻo kēia paha ke koho maikaʻi loa iā ʻoe. Hāʻawi ia i kahi hōʻike intuitive o ka hoʻokūkū ʻana o kahi huaʻōlelo a hōʻike i nā huaʻōlelo kūpono ʻē aʻe. Hōʻike pū ia i ka mana mana a me nā helu mana ʻaoʻao no nā huaʻōlelo kiʻekiʻe.

Hāʻawi ka pāʻani ākea iā ʻoe e hōʻea i ka lehulehu ākea

I ka hiki ʻana i nā huaʻōlelo ma Google Adwords, ʻO ka pāʻani ākea ka hoʻonohonoho paʻamau. Hiki iā ʻoe ke hōʻea i ka lehulehu ākea. Eia naʻe, ʻO ka pilikia me ka pāʻani ākea ʻaʻole hiki iā ʻoe ke kuhikuhi pū i kāu poʻe hālāwai. Kahi mea hou aʻe, hiki iā ia ke hoʻopau i ka nui o kāu kālā.

No ka hōʻemi ʻana i kāu poʻe hālāwai, hiki iā ʻoe ke hoʻohana i ka hoʻohālikelike ʻōlelo. E ʻae kēia koho iā ʻoe e hoʻohana i nā ʻano like ʻole o kāu mau huaʻōlelo, e like me nā ʻano like ʻole o kāu huaʻōlelo nui a i ʻole kekahi ʻōlelo i hele mai ma mua a ma hope paha o kāu ʻōlelo. Na kēia hoʻonohonoho e hoʻopau i ka hiki ke hōʻike ʻia nā hoʻolaha no nā huaʻōlelo hulina pili ʻole.

ʻO kekahi manaʻo koʻikoʻi i ka wā e pili ana i ka hoʻohālikelike huaʻōlelo ʻo ka nui o nā ʻano like ʻole o kāu huaʻōlelo e ʻike ʻia ma nā hoʻolaha. ʻO ka pāʻani ākea ka hoʻonohonoho paʻamau ma Google Adwords a e hōʻike i kāu mau hoʻolaha no kēlā me kēia ʻano o kahi huaʻōlelo kī. ʻO kēia ʻano o nā huaʻōlelo pili e hoʻopau i ka nui o ke kālā ma ka hoʻoulu ʻana i nā hoʻolaha no nā huaʻōlelo like a me nā kuhi hewa., ʻaʻole i manaʻo ʻia. ʻO ka pāʻani ākea kekahi o nā hoʻonohonoho hoʻohālikelike huaʻōlelo kaulana loa. Hāʻawi ia iā ʻoe i ka mea hiki loa, akā hiki iā ia ke hoʻopōʻino i kāu helu kaomi-ma.

ʻO kekahi pōmaikaʻi o ka pāʻani ākea ʻo ia ka liʻiliʻi o ka hoʻokūkū ma mua o ka pāʻani haiki. ʻAʻole maopopo loa nā huaʻōlelo hoʻohālikelike ākea, ʻo ia hoʻi, hiki iā lākou ke hōʻea i nā poʻe pono ʻole i kāu mau lawelawe. ʻo kahi laʻana, inā loaʻa iā ʻoe kahi ʻoihana hoʻokele hoʻokele digital marketing, hiki iā ʻoe ke hoʻonohonoho no ka huaʻōlelo hoʻokūkū ākea “kālepa kikohoʻe.” E ʻae kēia i kāu mau hoʻolaha e hiki aku i ka poʻe e ʻimi nei i nā wikiō kālepa kikohoʻe a me nā lako polokalamu.

ʻO ka hoʻomaopopo ʻana i nā pāʻani huaʻōlelo e mālama iā ʻoe i ke kālā a kōkua iā ʻoe e hoʻokele i nā faila kōkua. ʻAʻole i manaʻo nui ʻia nā huaʻōlelo hoʻohālikelike ākea a loaʻa nā helu maikaʻi haʻahaʻa, akā, lawe mai lākou i ka nui o nā kaʻa. ʻAʻole kikoʻī nā huaʻōlelo hoʻohālikelike ākea, akā loaʻa paha iā lākou ka CPC haʻahaʻa. No ka loaʻa ʻana o ka maikaʻi loa no kāu kālā, e hoʻohana i ka hoʻolālā huaʻōlelo hoʻohālikelike ākea e hoʻohui i nā huaʻōlelo maikaʻi me kahi huaʻōlelo a i ʻole huaʻōlelo hoʻohālikelike pololei.

ʻO ka pāʻani ākea ka koho maikaʻi loa inā makemake ʻoe e hōʻea i ka lehulehu ākea. ʻAʻole lōʻihi ka hoʻonohonoho ʻana a hiki ke hoʻololi ʻia me ka ʻole o nā hiccups data. Eia kekahi, hāʻawi ia iā ʻoe i kahi ākea hou aʻe e hiki ai i nā lehulehu like ʻole.

Ke kumukūʻai no ke kaomi

Hiki ke ʻokoʻa ke kumukūʻai no kēlā me kēia kaomi no nā hoʻolaha Adwords ma muli o kāu ʻoihana. No ka nui o nā huaʻōlelo, e uku ʻoe a puni $1 i $2 no ke kaomi. Eia naʻe, Hiki i nā CPC ke kiʻekiʻe loa i kekahi mau ʻoihana, e like me nā lawelawe kānāwai. ʻo kahi laʻana, hiki ke piʻi ka uku no kēlā me kēia kaomi no nā lawelawe kānāwai $50 no ke kaomi, ʻoiai ke kumukūʻai no ka huakaʻi a me ka hoʻokipa e like me ka haʻahaʻa $0.30. Eia naʻe, ʻoi aku ka maikaʻi o ka lawe ʻana i kāu ROI ma mua o ka hoʻokō ʻana i kahi hoʻolaha Adwords.

No nā mea hoʻolaha, Hoʻoholo ʻia ke kumukūʻai no kēlā me kēia kaomi no Adwords e ke ʻano o ka huahana a i ʻole lawelawe āu e hāʻawi ai. Inā kūʻai aku ʻoe i kahi $15 huahana e-kālepa, a laila ʻaʻole kūpono ke uku $20 no ke kaomi. Eia naʻe, inā ʻoe e kūʻai aku ana i kahi $5,000 lawelawe, hiki ke kiʻekiʻe ke kumu kūʻai ma ke kaomi no kāu hoʻolaha $50 no ke kaomi.

ʻO ke kumukūʻai no kēlā me kēia kaomi no Adwords he pākēneka o ka loaʻa kālā mai kēlā me kēia kaomi. Hoʻololi ia ma muli o ke ʻano o ka huahana i hoʻolaha ʻia a me ke kāleka helu o ka mea hoʻopuka. Laulaha, ʻoi aku ka waiwai o kahi huahana, ʻoi aku ka kiʻekiʻe o ke kumukūʻai no ke kaomi. Hiki ke kūkākūkā i ka uku haʻahaʻa me kāu mea hoʻopuka, ʻoiai inā ʻoe e hana nei i kahi ʻaelike lōʻihi.

Hāʻawi ʻo Adwords iā ʻoe e hoʻohana i nā kumu hoʻohālike like ʻole, me ka huli hoʻololi ikaika a me ka bidding CPC. ʻO kēlā me kēia kumu hoʻohālike koho āu e koho ai e hilinaʻi ia i kāu mau pahuhopu hoʻolaha holoʻokoʻa. Hiki ke hoʻonui i kāu hoʻololi ʻana i ka hoʻohana ʻana i ka bidding CPC no kāu hoʻolaha, ʻoiai hiki i ka huli hoʻololi ikaika ke hoʻonui i kāu mau manaʻo.

ʻAʻole paʻa ke kumukūʻai no kēlā me kēia kaomi no Adwords, a loli nā ʻano i ka wā. Loaʻa ka ʻikepili hou loa ma SECockpit. Ma nā polokalamu kelepona, hōʻike ʻia ka waiwai CPC ma kahi kolamu i kapa ʻia “CPC maʻamau”. Ua ʻōlelo ʻo Google ua ʻoi aku ka pololei o kēia kolamu ma mua o ka mea hana huaʻōlelo kahiko, no laila, ʻokoʻa iki nā koina CPC ma SECockpit.

ʻOiai ʻo ka CPC kiʻekiʻe ʻo ia ka uku nui no kēlā me kēia kaomi, ʻo ia hoʻi, ʻaʻole ʻoluʻolu kāu hoʻolaha me kāu poʻe hoʻolohe a pono ʻoe e hoʻololi i kāu hoʻolālā hoʻolālā. ʻO ka ʻokoʻa, ʻo ka CPC haʻahaʻa ke loaʻa nei ʻoe i nā kaomi he nui no kāu kālā. Ma muli o nā pahuhopu o kāu hui, hiki iā ʻoe ke hoʻololi i kāu CPC ma muli o kāu pahuhopu Return on Investment.

Ka helu maikaʻi

Adwords’ He mea koʻikoʻi ka ʻike ʻana i ke kau ʻana o kāu mau hoʻolaha a me ke kumukūʻai no kēlā me kēia kaomi (CPC) āu e uku ai. ʻO ka helu kiʻekiʻe, ʻo ia ka mea e hoʻohiwahiwa ana kāu mau hoʻolaha i nā kaʻa maikaʻi a hoʻololi maikaʻi. Nui nā mea e pili ana i kēia helu. ʻOiai ʻo CTR kekahi o nā mea nui loa, he nui nā mea ʻē aʻe e noʻonoʻo ai.

ʻO ka helu maikaʻi o kāu hoʻolaha he hōʻailona ia o kāu pūnaewele a me nā ʻano hoʻolaha āu e holo nei. ʻO ka loaʻa ʻana o ka helu kiʻekiʻe e pili ana i kāu mau hoʻolaha e pili ana a kōkua i kāu poʻe hālāwai. ʻO ka hoʻonui ʻana i kāu helu maikaʻi e kōkua iā ʻoe e hoʻonui i ke kūlana o kāu hoʻolaha.

E hōʻike ʻia nā hoʻolaha i ʻoi aku ka maikaʻi ma luna o nā ʻaoʻao ʻenekini huli. Kahi mea hou aʻe, hiki i ka helu kiʻekiʻe ke alakaʻi i kahi kūlana hoʻolaha kiʻekiʻe, ʻike ʻia kāu hoʻolaha e kāu poʻe i manaʻo ʻia. Hiki i kēia ke alakaʻi i ke kumu kūʻai haʻahaʻa no kēlā me kēia kaomi a me ka holomua hoʻolaha kiʻekiʻe.

No ka hoʻomaikaʻi ʻana i ka helu maikaʻi o kāu hoʻolaha, e hōʻoia e pili ana kāu kope i kāu mau huaʻōlelo. ʻO ke kope hoʻolaha pili ʻole hiki ke hoʻopunipuni i nā mea hoʻohana. ʻO ke kūpono, pono ke kope o ka hoʻolaha e pili ana, me ka hele mamao ole aku. Kahi mea hou aʻe, pono e hoʻopuni ʻia e nā kikokikona kūpono e pili ana i nā huaʻōlelo. Ma ka hana ʻana i kēia, hiki iā ʻoe ke hōʻoia i ka loaʻa ʻana o ka hoʻolaha i nā kaomi kūpono loa.

ʻO ka helu maikaʻi o kāu hoʻolaha kekahi o nā kumu nui i ka hoʻoholo ʻana i ke kau ʻana o kāu hoʻolaha ma nā hopena hulina.. Hoʻokumu ʻia kēia helu ma luna o kekahi mau kumu, me ka kikokikona o kāu hoʻolaha, huaʻōlelo kūpono, a me ka pili ʻana o ka ʻaoʻao pae. Inā loaʻa kāu hoʻolaha i ka Helu Koʻikoʻi kiʻekiʻe, pono e ʻike ʻia ma ka ʻaoʻao ʻelua a ʻekolu paha o nā hopena hulina.

He kuleana koʻikoʻi nō hoʻi nā ʻaoʻao pae i ka hoʻololi ʻana. ʻO kahi ʻaoʻao pae ʻāina ʻaʻohe wahi keʻokeʻo a paʻa loa i nā kala e alakaʻi i nā malihini e haʻalele i ka ʻaoʻao. No ka hoʻomaikaʻi ʻana i nā helu hoʻololi, he pōkole kou ʻaoʻao pae, ka nānā ʻana i ka laser, a me ka nui ole o na mea hoohihia.

ʻO Adwords kahi mea hana ikaika e hoʻolaha i kāu pūnaewele. Hiki iā ia ke hoʻokele i nā tausani o nā malihini hou i kāu pūnaewele i loko o nā minuke. Eia naʻe, pono e koho i nā huaʻōlelo kūpono a me nā ʻano hoʻohālikelike. E nānā i kekahi o nā ʻōlelo aʻoaʻo āu e hoʻohana ai e hoʻomaikaʻi i kāu hoʻolaha. ʻo kahi laʻana, inā ʻoe e ʻimi nei e hoʻolimalima i nā ʻenekini hou, hiki iā ʻoe ke hoʻohana i kahi ʻaoʻao pae a me ka hoʻolaha AdWords e hoʻopaʻa i ka poʻe e ʻimi nei i nā ʻenekinia.

Ka noiʻi huaʻōlelo

ʻO ka noiʻi huaʻōlelo he ʻāpana koʻikoʻi o ke kālepa pūnaewele. Kōkua ia i ka ʻike ʻana i nā mākeke maikaʻi a me ka manaʻo ʻimi e hoʻomaikaʻi i ka kūleʻa o nā hoʻolaha hoʻolaha uku-kaomi. Ke hoʻohana nei i ka mea hoʻolaha hoʻolaha Google AdWords, hiki i nā ʻoihana ke koho i nā huaʻōlelo maikaʻi loa e hoʻonui i kā lākou hoʻolaha. ʻO ka pahuhopu nui ka hoʻokumu ʻana i nā manaʻo ikaika i ka poʻe e ʻimi nei i kā lākou mea e hāʻawi ai.

ʻO ka hana mua i ka noiʻi huaʻōlelo ʻo ia ka ʻike i kāu poʻe hālāwai. Pono ʻoe e hoʻoholo i ke ʻano o ka ʻike a kāu poʻe e ʻimi nei a pehea lākou e hoʻohana ai i ka pūnaewele e hoʻoholo ai. E noʻonoʻo i kā lākou manaʻo ʻimi, ʻo kahi laʻana, ʻoihana a ʻike ʻike. Eia kekahi, e nānā i ka pilina o nā huaʻōlelo like ʻole. Kahi mea hou aʻe, hiki iā ʻoe ke ʻike inā pili paha kekahi mau huaʻōlelo i kāu pūnaewele ma mua o nā mea ʻē aʻe.

He mea nui ka noiʻi huaʻōlelo no ka hoʻoholo ʻana i nā huaʻōlelo kūpono e hoʻohana ai e hoʻolaha i kāu pūnaewele. Hāʻawi ka noiʻi huaʻōlelo iā ʻoe i nā manaʻo no ka hoʻomaikaʻi ʻana i kāu pūnaewele. He mea nui hoʻi e noʻonoʻo i nā makemake a me nā wahi ʻeha o kāu poʻe ʻimi. Ma ka hoomaopopo ana i ko lakou mau pono, hiki iā ʻoe ke hoʻomohala i nā hoʻolālā e pili ana i kēlā mau pono.

He nui nā hiʻohiʻona e kōkua iā ʻoe me kāu noiʻi huaʻōlelo. Hiki iā ia ke kōkua iā ʻoe e hana i nā hoʻolaha a kope no kāu pūnaewele. He manuahi ka hoʻohana ʻana a koi wale i kahi moʻokāki Google AdWords a me kahi loulou iā ia. He kōkua nō hoʻi iā ʻoe e ʻike i nā huaʻōlelo hou e ʻimi ʻia ana e kāu poʻe i manaʻo ʻia.

ʻO ka noiʻi huaʻōlelo no Adwords e pili ana i ka noiʻi ʻana i nā ʻike hoʻokūkū. ʻOi aku nā huaʻōlelo ma mua o hoʻokahi huaʻōlelo; he mau māmalaʻōlelo a hui pū ʻia paha o nā huaʻōlelo. I ka hana ʻana i nā ʻike no kāu pūnaewele, e ho'āʻo e hoʻohana i nā huaʻōlelo lōʻihi. E kōkua nā huaʻōlelo lōʻihi iā ʻoe e loaʻa i ka huakaʻi i manaʻo ʻia i kēlā me kēia mahina. No ka ʻike inā he waiwai ka huaʻōlelo, hiki iā ʻoe ke nānā i ka leo hulina a me Google Trends.

Ke kūʻai ʻana i nā huaʻōlelo kālepa

ʻO ke kūʻai ʻana i nā huaʻōlelo i hoʻopaʻa inoa ʻia ma AdWords he pilikia kānāwai. Ma muli o ka ʻāina āu e ʻimi nei, ʻAʻole ʻae ʻia nā huaʻōlelo i hoʻopaʻa inoa ʻia ma ka kikokikona hoʻolaha. Laulaha, pono e pale ʻia nā huaʻōlelo kālepa, akā, aia kekahi mau ʻokoʻa. Hiki i nā pūnaewele ʻike a me nā mea kūʻai aku ke hoʻohana i kēia mau huaʻōlelo.

Ka mua, pono ʻoe e noʻonoʻo i kāu mau ʻoihana. ʻo kahi laʻana, Makemake maoli ʻoe e hāʻawi i kāu poʻe hoʻokūkū i ka pono kūpono ʻole? Inā pēlā, ʻaʻole pono ʻoe e hāʻawi i nā mea hoʻokūkū’ huaʻōlelo kālepa. ʻO ka hana ʻana pēlā hiki ke hopena i kahi hoʻopiʻi hōʻino hōʻailona. E hoʻohālikelike ʻia e like me ke koi ʻana o kāu mau mea hoʻokūkū i kēlā mau huaʻōlelo.

Inā hoʻohana kāu mea hoʻokūkū i kahi hōʻailona ma kāu mau huaʻōlelo, hiki iā ʻoe ke waiho i kahi hoʻopiʻi me Google. Akā, pono ʻoe e hoʻomanaʻo e pilikia ka hoʻolaha o kāu mea hoʻokūkū mai kāu hoʻopiʻi, ʻo ia ka mea e hoʻohaʻahaʻa i kāu helu maikaʻi a hoʻonui i kāu kumukūʻai-per-click. ʻOi aku ka hewa, ʻAʻole ʻike paha kāu mea hoʻokūkū ke koho nei lākou i nā huaʻōlelo kālepa. I kēlā hihia, hiki paha iā lākou ke ʻae i kahi huaʻōlelo maikaʻi ʻole.

ʻAʻole ia he mea maʻamau ka ʻike ʻana i ka inoa inoa o ka mea hoʻokūkū e puka mai ana i kāu hoʻolaha. ʻO ke koho ʻana i kā lākou inoa inoa he hoʻolālā maikaʻi nō hoʻi inā makemake ʻoe e kuhikuhi i kā lākou mākeke. E kōkua kēia iā ʻoe e hoʻonui i ka ʻike o kāu brand a hoʻomaikaʻi i kāu kūʻai. Inā kaulana ka huaʻōlelo kālepa o kāu mea hoʻokūkū, hiki iā ʻoe ke koho e kūʻai ma ia kau. ʻO ke ala maikaʻi loa e hōʻoia i ka ʻike ʻia o kāu mau hoʻolaha e kāu poʻe i manaʻo ʻia e hōʻike i kāu manaʻo kūʻai kūʻokoʻa (USP).

Pākuʻi kaomi

Ke holo ʻoe i kahi hoʻolaha AdWords holomua, makemake ʻoe e ana i ka nui o ka poʻe e kaomi i kāu hoʻolaha. Pono kēia helu helu no ka hoʻāʻo ʻana i kāu mau hoʻolaha a hana hou iā lākou inā pono. Hiki iā ʻoe ke ana i ka pono o kāu hoʻolaha ma ka nānā ʻana i ka nui o ka poʻe e hoʻoiho i kāu ʻike. ʻO ke kiʻekiʻe o ka hoʻoiho ʻana he hōʻailona o ka hoihoi nui, ʻo ia hoʻi ke kūʻai aku ʻoi aku.

ʻO ka maʻamau Google Ads Click-through rate (CTR) ʻo ia 1.91% ma ka pūnaewele huli, a 0.35% ma ka pūnaewele hōʻike. No nā hoʻolaha hoʻolaha e hoʻopuka i ka hoʻihoʻi maikaʻi loa ma ke kālā, pono ʻoe i kahi CTR kiʻekiʻe. He mea nui e hoʻomanaʻo e helu ʻia kāu CTR AdWords ma ka puʻunaue ʻana i ka helu o nā manaʻo me ka helu o nā kaomi.. ʻo kahi laʻana, he CTR o 5% 'o ia ho'i, 'elima po'e kaomi i kēlā me kēia 100 hoʻolaha hoʻolaha. Ka CTR o kēlā me kēia hoʻolaha, papa inoa, ʻokoʻa paha ka huaʻōlelo.

He metric koʻikoʻi ka pālākiō kaomi no ka mea pili pololei ia i kāu ʻIke Helu. Laulaha, pono kāu CTR ma ka liʻiliʻi loa 2%. Eia naʻe, ʻoi aku ka maikaʻi o kekahi mau hoʻolaha ma mua o nā mea ʻē aʻe. Inā ʻoi aku kāu CTR ma mua o kēia, pono ʻoe e noʻonoʻo i nā mea ʻē aʻe e pili ana i ka hana o kāu hoʻolaha.

ʻO ka CTR o kahi hoʻolaha Google AdWords e pili ana i nā kumu he nui. He mea nui ia e hoʻomaopopo i ka CTR haʻahaʻa e kauo i lalo i ka Helu Koke o kāu hoʻolaha, e pili ana i kona waiho ʻana i ka wā e hiki mai ana. Eia kekahi, hōʻike nā CTR haʻahaʻa i ka nele o ka pili i ka mea nānā hoʻolaha.

ʻO ka CTR kiʻekiʻe, ʻo ia ka hapa nui o ka poʻe e ʻike i kāu hoʻolaha e kaomi ma luna. ʻO ka loaʻa ʻana o ka helu kaomi kiʻekiʻe e kōkua iā ʻoe e hoʻonui i ka ʻike o kāu hoʻolaha, a hoʻonui i ka manawa o ka hoʻololi.

ʻaoʻao pae

ʻO kahi ʻaoʻao pae ʻāina he ʻāpana koʻikoʻi o kahi hoʻolaha Adwords. Pono e loaʻa nā huaʻōlelo āu e ʻimi nei a maʻalahi ke heluhelu. Pono e loaʻa kahi wehewehe a me ke poʻo inoa, pono e hana i kahi snippet hulina. E kōkua kēia iā ʻoe e loaʻa i nā kaomi hou aʻe a hoʻonui i nā hoʻololi.

Makemake ka poʻe e kaomi i nā hoʻolaha e ʻike hou aʻe e pili ana i ka huahana a i ʻole lawelawe i hoʻolaha ʻia. He hoʻopunipuni ka hoʻouna ʻana i nā poʻe i nā ʻaoʻao like ʻole a i ʻole ka ʻike pili ʻole i kā lākou ʻimi. Eia kekahi, hiki iā ia ke pāpā iā ʻoe mai nā ʻenekini huli. ʻo kahi laʻana, ʻAʻole pono e hoʻihoʻi hou ka hoʻolaha hae e hoʻolaha ana i kahi hōʻike hoʻemi manuahi i kahi pūnaewele kūʻai aku i nā uila uila. No laila, he mea nui ka hāʻawi ʻana i nā ʻike kikoʻī loa ma ka ʻaoʻao pae.

Ma waho aʻe o ka hoʻololiʻana i nā malihini i nā mea kūʻai, Hāʻawi ka ʻaoʻao pae i ka helu kiʻekiʻe no kahi hui hoʻolaha a huaʻōlelo paha. ʻOi aku ka kiʻekiʻe o kāu helu pae ʻaoʻao, ʻoi aku ka kiʻekiʻe o kāu helu maikaʻi a ʻoi aku ka maikaʻi o kāu hoʻolaha AdWords. No laila, ʻO kahi ʻaoʻao pae ʻāina he ʻāpana koʻikoʻi o kēlā me kēia hoʻolālā kūʻai.

ʻO ka hana ʻana i kahi ʻaoʻao pae i hoʻopaʻa ʻia no AdWords he hana koʻikoʻi ia e hoʻonui ai i nā hoʻololi. Ma ka hoʻokomo ʻana i kahi pop-up no waho, hiki iā ʻoe ke hopu i nā leka uila o nā mea hoʻohana e haʻalele ana i kāu pūnaewele me ke kūʻai ʻole. Inā hiki mai kēia, hiki iā ʻoe ke hoʻohana i kēia pop-up e hoʻopili hou iā lākou ma hope.

ʻO kekahi mea koʻikoʻi no kahi ʻaoʻao pae ʻāina ʻo Adwords kāna leka. Pono ke kope i nā huaʻōlelo, kikokikona hoʻolaha, a me ka hulina ninau. Pono nō hoʻi e loaʻa i kahi kahea maopopo e hana.

Ka huli hoʻololi

He maʻalahi ka hoʻonohonoho ʻana i ka huli huli ʻana iā AdWords. Ka mua, pono ʻoe e wehewehe i ka hoʻololi ʻana āu e makemake ai e hahai. Pono kēia hoʻololi e pili i kahi hana kikoʻī a ka mea hoʻohana e hana ai ma kāu pūnaewele. ʻO nā laʻana e like me ka hoʻouna ʻana i kahi palapala hoʻopili a i ʻole ka hoʻoiho ʻana i kahi ebook manuahi. Inā ʻo kāu pūnaewele kahi pūnaewele ecommerce, hiki iā ʻoe ke wehewehe i kekahi hana e hopena i kahi kūʻai. A laila hiki iā ʻoe ke hoʻonohonoho i kahi code tracking no kēlā hana.

Pono ka hoʻololi ʻana i ʻelua code: he Tag Paena honua a me kahi code hoʻololi. ʻO ka code mua no ka hoʻololi pūnaewele, ʻoiai ka lua no nā kelepona. Pono e kau ʻia ke code ma kēlā me kēia ʻaoʻao e nānā ʻia. ʻo kahi laʻana, inā kaomi ka malihini i kāu helu kelepona, e hahai ke code i ka hoʻololi ʻana a hōʻike i nā kikoʻī.

Pono ka huli hoʻololi ʻana no nā kumu he nui. Hiki ke kōkua iā ʻoe e hoʻomaopopo i kāu ROI a hoʻoholo i nā hoʻoholo maikaʻi aʻe e pili ana i kāu hoʻolilo hoʻolaha. Eia hou, Hiki iā ia ke kōkua iā ʻoe e hoʻohana i nā hoʻolālā Bidding Smart, ʻO ia ka mea e hoʻomaʻamaʻa maʻalahi i kāu mau hoʻolaha ma muli o ka ʻikepili cross-device a me ka cross-browser. Ke hoʻonohonoho ʻoe i ka huli hoʻololi, hiki iā ʻoe ke hoʻomaka i ka nānā ʻana i kāu ʻikepili ma ka nānā ʻana i ka pono o kāu mau hoʻolaha a me nā hoʻolaha.

Hiki iā ʻoe ke hoʻololi i ka hoʻololi ʻana i loko o kahi manawa kikoʻī, he lā a he mahina paha. ʻO ia ke ʻano inā kaomi kekahi i kāu hoʻolaha a kūʻai mai i kekahi mea i loko o nā lā he kanakolu mua, e hāʻawi ʻia ka hoʻolaha i ke kālepa.

Hana ʻia ka huli ʻana o ka hoʻololi ʻana ma ka hoʻokomo ʻana iā Google Analytics a me AdWords. Hiki ke hoʻokō pololei ʻia ke code hoʻololi ʻana ma o kahi hoʻonohonoho palapala a ma o Google Tag Manager.

Inā ʻoe i ka ʻoihana hoʻolimalima ʻenehana, ʻO kahi ʻaoʻao pae a me ka hoʻolaha Adwords ʻelua ala maikaʻi loa e kiʻi ai i nā mea noi hou. Ma waho aʻe o ka huaʻōlelo ponoʻī, e hōʻoia i ke ʻano kūpono o ka pāʻani. No ka ʻike ʻana i kāu mea e ʻimi nei, e hana i kahi huli pūnaewele a me Google Analytics. E ʻae kēia mau mea hana iā ʻoe e ʻike i nā huaʻōlelo e ʻimi nei kāu mau malihini. A laila, e hoʻohana i kēia mau huaʻōlelo i kāu hoʻolaha AdWords e huki i nā mea noi hou.

Kakau hou

ʻO ka Remarketing me Adwords kahi mea hana kūʻai ikaika e hiki ke kōkua iā ʻoe e kūʻai hou aku i nā mea kūʻai aku i kipa mua i kāu pūnaewele.. ʻO ka hōʻailona remarketing he code āu e hoʻohui ai i kāu pūnaewele e ʻae iā adwords e huli i kāu mau malihini me nā hoʻolaha like. ʻO ka maʻamau, Hoʻohui ʻia kēia code i ka wāwae o kahi pūnaewele a hiki iā ʻoe ke kuhikuhi i nā poʻe i kipa i kāu pūnaewele. Pono ʻoe e hoʻokomo i kēia code ma kēlā me kēia ʻaoʻao pūnaewele āu e makemake ai e kūʻai hou aku.

ʻO ke kūʻai hou ʻana me Adwords kahi ala ikaika e hiki ai i nā malihini kipa i kāu pūnaewele a hoʻihoʻi iā lākou i kāu pūnaewele. Hāʻawi kēia ʻano iā ʻoe e hoʻouna i nā hoʻolaha kūpono i nā malihini ma mua, e hoʻihoʻi iā lākou i kāu pūnaewele. Hāʻawi kēia iā ʻoe e hoʻohuli i kēia mau malihini kipa i nā kūʻai aku a alakaʻi. Eia kekahi, hiki iā ʻoe ke kuhikuhi i nā hui lehulehu kikoʻī. Hiki iā ʻoe ke aʻo hou e pili ana i ke kūʻai hou ʻana me Adwords ma kēia kiʻi kiʻi mai Google.

Maikaʻi ka hoʻohana ʻana i ka remarketing me AdWords inā makemake ʻoe e ʻimi i kahi anaina kikoʻī. Me ka hiʻona remarketing, hiki iā ʻoe ke hoʻopaʻa i kāu poʻe hālāwai ma muli o kā lākou ʻano a me nā makemake. ʻo kahi laʻana, Hiki iā'oe ke ho'oholo i nā po'e i'imi i nā kāma'a ma'amau a'o ka mea e'imi ana i nā kāma'a ma'amau e hō'ike'ia kahi ho'olaha no nā kāma'a ma'amau.. ʻOi aku ka nui o kēia mau hoʻolaha hoʻolaha hoʻolaha, ʻo ia hoʻi ka ROI kiʻekiʻe.

Hua'ōlelo maikaʻi ʻole

Inā makemake ʻoe i kāu hoʻolaha e loaʻa ka manaʻo o ka lehulehu kūpono, pono ʻoe e hoʻohana i nā huaʻōlelo maikaʻi ʻole. ʻO kēia ala, hiki iā ʻoe ke hōʻoia ʻaʻole i hōʻike ʻia kāu mau hoʻolaha no nā ʻimi pili ʻole. He ala maikaʻi loa ia e hoʻonui ai i kāu hoʻihoʻi kālā (KE ALII) a e hoemi i na lilo hoolaha hoolaha. Eia kekahi mau ʻōlelo aʻoaʻo e hoʻohana i nā huaʻōlelo maikaʻi ʻole. Hiki iā ʻoe ke nānā i kēia wikiō e ʻike pehea e hoʻohana ai iā lākou. E hōʻike ana kēia wikiō pehea e ʻimi ai a hoʻohana i nā huaʻōlelo maikaʻi ʻole.

ʻO ka mea mua āu e hana ai, ʻo ia ka ʻimi ʻana i nā mea a ka poʻe e hana ai ma kāu pūnaewele, a hoʻohui i nā huaʻōlelo maikaʻi ʻole i kēia mau nīnau. Hiki iā ʻoe ke hana i kēia me ka hoʻohana ʻana i nā Analytics a me AdWords. Ke loaʻa iā ʻoe kēia mau huaʻōlelo maikaʻi ʻole, hiki iā ʻoe ke hoʻokomo iā lākou i loko o ka Lunahooponopono AdWords e like me nā huaʻōlelo hoʻohālikelike ākea. Hiki iā ʻoe ke hoʻohui i nā huaʻōlelo maikaʻi ʻole i nā hui hoʻolaha kikoʻī. E hōʻoia ʻoe e hoʻohana i ke ʻano hoʻohālikelike huaʻōlelo i ka hoʻohui ʻana i nā huaʻōlelo maikaʻi ʻole i kāu hoʻolaha.

Pono ʻoe e hoʻokomo i nā ʻano like ʻole o kāu mau huaʻōlelo maikaʻi ʻole. Laha ʻia nā kuhi hewa i nā nīnau huli, no laila e hoʻokomo pū ʻia nā mana nui o kāu mau huaʻōlelo maikaʻi ʻole e hōʻoia i kahi papa inoa pololei. Ma ka hoʻohana ʻana i nā huaʻōlelo ʻino ma kāu hui hoʻolaha, hiki iā ʻoe ke hoʻomaikaʻi i kāu CTR (pākuʻi kaomi). Hiki i kēia ke alakaʻi i nā kūlana hoʻolaha maikaʻi a me nā kumukūʻai haʻahaʻa i kēlā me kēia kaomi. Eia naʻe, pono ʻoe e hoʻohana i nā huaʻōlelo maikaʻi ʻole inā pili lākou i kāu niche.

ʻO ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole he hana koʻikoʻi. ʻOiai hiki ke hoʻonui i kāu ROI, ʻaʻole manuahi. ʻOiai ke kaʻina hana o ka hoʻokō ʻana i nā huaʻōlelo maikaʻi ʻole i kāu hoʻolaha Adwords hiki ke hoʻopau i ka manawa, pono ia. E hoʻomaikaʻi pū ia i kāu mau hoʻolaha a hoʻonui i kāu ROAS a me CTR. Mai poina e nānā i kāu mau hoʻolaha i kēlā me kēia pule! Pono ʻoe e nānā i kāu mau hoʻolaha i kēlā me kēia pule a hoʻohui i nā huaʻōlelo maikaʻi ʻole i kēlā me kēia manawa āu e loaʻa ai.

Ma hope o ka hoʻohui ʻana i nā huaʻōlelo maikaʻi ʻole i kāu hoʻolaha hoʻolaha, pono ʻoe e nānā i kāu papa huaʻōlelo hulina. Hāʻawi kēia ʻaoʻao iā ʻoe i ka ʻike hou aku i ka mea e ʻimi nei nā kānaka. Hiki ke hoʻohana pū ʻia kēia mau huaʻōlelo me nā huaʻōlelo maikaʻi ʻole e loaʻa i nā pae huli kiʻekiʻe. Hiki iā ʻoe ke hoʻohui i nā hulina pili i kāu mau huaʻōlelo maikaʻi ʻole. He ala maikaʻi kēia e ʻimi ai i ka lehulehu kūpono no kāu ʻoihana. Inā makemake ʻoe e kūleʻa i Adwords, mai poina e hoʻohana i nā huaʻōlelo maikaʻi ʻole.

Nā koho koho

Nui nā koho koho no nā hoʻolaha Adwords. Maikaʻi ka bidding manual no ka poʻe hoʻolaha me ka palena kālā e makemake ana e hoʻonui i kā lākou hōʻailona hōʻailona a nānā i nā hoʻololi. He koho maikaʻi loa ka hoʻolaha ʻana no nā mea hoʻolaha e makemake e hoʻonui i kā lākou huakaʻi a me ka ʻike brand. ʻO ka ʻaoʻao haʻahaʻa o kēia ʻano hoʻolālā koho he hiki ke hoʻopau i ka manawa a ʻaʻole maikaʻi e like me ka bidding automated.. Eia naʻe, He koho maikaʻi nō ia no ka poʻe hoʻolaha e ʻimi nei e hoʻonui i ka hōʻike ʻana i ka brand a hoʻonui i ka huli ʻana.

ʻO ka bidding manual e pili ana i ka hoʻoponopono ʻana i nā pila me ka lima a i ʻole ka hoʻonohonoho ʻana i nā pila kiʻekiʻe. Hoʻohana maikaʻi ʻia kēia ala me ka huli hoʻololi ʻana a hāʻawi i kahi ROI kiʻekiʻe. Eia naʻe, pono ia i ka mea hoʻohana e hoʻoholo iā lākou iho. ʻAʻole ʻoi aku ka maikaʻi o ka bidding manual e like me nā koho koho ʻē aʻe, no laila e heluhelu pono i nā ʻōlelo a me nā kūlana ma mua o ke koho ʻana i kēia ʻano. Ke koho ʻoe i ke koho i kūpono iā ʻoe, Hiki iā ʻoe ke hoʻomaka i ka hoʻohana ʻana i nā koho koho like ʻole no Adwords.

Hāʻawi ʻo Google i nā koho koho no Adwords. Ua ʻike ʻia ke ala paʻamau ʻo Broad Match. Hōʻike kēia ʻano i kāu hoʻolaha i ka poʻe e ʻimi nei i ka huaʻōlelo āu i koho ai. Hōʻike pū ia i nā hoʻolaha e pili ana i nā huaʻōlelo like a me nā ʻimi pili. He koho maikaʻi no ka hoʻolaha haʻahaʻa, akā hiki ke lilo i ke kālā he nui. Hiki iā ʻoe ke koho e kūʻai ma nā huaʻōlelo branded, ʻo ia nā mea i loaʻa ka inoa o kāu hui a i ʻole ka inoa huahana kūʻokoʻa i pili iā lākou. Hoʻopaʻapaʻa ka nui o nā mea kūʻai aku inā pono lākou e koho i kēia mau ʻōlelo, no ka mea, ua ʻike pinepine ʻia ke kūʻai ʻana ma nā huaʻōlelo organik he mea hoʻopau kālā.

ʻO ka bidding automated ke ala kūpono loa o ka hoʻoponopono ʻana i nā pila. ʻO ka pōmaikaʻi o kēia koho, hiki iā ʻoe ke hoʻonui i kāu mau hoʻolaha e hana i ka helu kiʻekiʻe o nā kaomi. ʻOi aku ka lōʻihi o ka hoʻopaʻa lima ʻana a koi ʻoe iā ʻoe e hana i nā hoʻololi mau. Hāʻawi ka hāʻawi lima lima i ka mana nui a me ka hoʻopilikino ʻana i kāu mau pila, a hiki i ka hoʻohana ʻana i nā anaina kikoʻī, wahi, a me nā hoʻonohonoho lā a me ka hola. Laulaha, aia 3 koho koho no nā hoʻolaha Google: Kūʻai lima a me ke koho ʻakomi.

Hoʻolilo kālā

ʻO kekahi o nā ala maikaʻi loa e hoʻolaha i kahi pūnaewele me Adwords. Hāʻawi kēia polokalamu iā ʻoe e hōʻea i ka lehulehu nui loa i loaʻa ma ka pūnaewele. Eia naʻe, hiki ke paʻakikī ka hoʻolilo kālā no Adwords. Pono ʻoe e hoʻomaopopo mua i ka hana ʻana. Ma muli o kāu mau pahuhopu pāʻoihana, hiki iā ʻoe ke hoʻolilo i kekahi kālā ma kēlā me kēia kaomi a i ʻole ka manaʻo. ʻO kēia ala, hiki iā ʻoe ke hōʻoiaʻiʻo e loaʻa i kāu mau hoʻolaha ka ʻike e pono ai lākou.

ʻO kekahi o nā mea koʻikoʻi e noʻonoʻo ai i ka wā e hoʻolilo kālā ai no Adwords e hoʻomanaʻo i ka ROI. Inā kaupalena ʻia kāu hoʻolaha e kāu kālā, ʻaʻole ʻoe e loaʻa i nā kaomi he nui e like me kou makemake. Pono ʻoe e kali a loaʻa ke kālā hou aʻe ma mua o kou hiki ke hoʻonui i kāu hoʻolaha. Eia kekahi, mai poina e nānā i nā ʻano. ʻo kahi laʻana, ke loaʻa iā ʻoe kahi huahana e kūʻai maikaʻi ana, Loaʻa paha iā ʻoe ke kūʻai aku i kekahi mau lā a i ʻole manawa.

Pono ʻoe e hoʻomaopopo e hele wale kāu kālā i kahi mamao. Inā ʻoe e ʻimi nei i kahi anaina haiki, hiki ke nalo koke kāu kālā. Ma keia hihia, pono ʻoe e hoʻohaʻahaʻa i kāu mau pānaʻi no ka loaʻa ʻana o nā kaomi a me nā CPA. Eia naʻe, e hoʻemi kēia i kou kūlana maʻamau ma nā hopena ʻenekini huli. He maikaʻi kēia no ka mea hiki ke hoʻololi i ke kūlana i ka hoʻololi ʻana i nā helu hoʻololi. Inā ʻoe e hoʻolilo i ka nui ma Adwords, hiki ke uku i ka hopena.

ʻOiai ke hilinaʻi nei ka hapa nui o nā mea kūʻai aku ma Google ma ke ʻano he ala waiwai, ke huli nei nā mea hoʻolaha i nā paepae ʻē aʻe e like me Facebook a me Instagram e hiki ai i nā mea kūʻai aku hou. He ikaika ka hoʻokūkū, akā hiki nō iā ʻoe ke hoʻokūkū me nā keikikāne nui. No laila, ʻO ke kī ʻo ka ʻimi ʻana i nā huaʻōlelo kūpono a hoʻolilo i kāu kālā me ke akamai. Ke hoʻolālā nei ʻoe i kāu kālā, mai poina e noʻonoʻo i nā ʻano like ʻole o kāu hoʻolaha.

Ke hoʻolālā i kāu kālā i kēlā me kēia lā, e hōʻoia e hoʻokomo i ka palena i ka nui āu e hoʻolilo ai ma ka hoʻolaha Google. E hōʻike ʻia nā huaʻōlelo a “Ua kaupalena ʻia e ka Budget” memo kūlana ma ka ʻaoʻao kūlana o kāu hoʻolaha. Ma hope o kēia memo, e ʻike ʻoe i kahi kiʻi kiʻi pahu. Ma kahi kokoke, e ʻike ʻoe i ka waihona kālā o kēlā me kēia lā a me ka waihona kālā āu i hoʻokaʻawale ai no kēia hoʻolaha. A laila, hiki iā ʻoe ke hoʻololi i kāu kālā e like me ka mea e pono ai.

Nui nā ʻano hoʻolaha like ʻole āu e kau ai ma Adwords. He ʻokoʻa nā kumukūʻai a me CPC o kēia mau ʻano hoʻolaha. ʻO ka hoʻomaopopo ʻana i ke ʻano o kēia mau mea e kōkua iā ʻoe e koho i ka hoʻolaha maikaʻi loa e kau ai. Makemake ʻoe e hōʻoia e hoʻohana ana ʻoe i kahi hoʻolaha kiʻekiʻe, ʻo ia ka mea maikaʻi loa no kāu ʻoihana. ʻO kēia ke kī i ka holomua! Ma keia 'atikala, e aʻo ʻoe pehea e koho ai i ka hoʻolālā hoʻolaha AdWords maikaʻi loa no kāu pūnaewele.

Kūʻai

ʻO ke kī o ka hoʻolaha hoʻolaha kūleʻa e nānā mau a hoʻomaʻemaʻe i kāu hoʻolaha. He mea koʻikoʻi ia e ʻike pono ʻoe i nā huaʻōlelo kūpono, pili loa i kāu ʻoihana. Pono ʻoe e nānā a hoʻoponopono pinepine i kāu hoʻolaha, e like me ka mea e pono ai, e hoʻonui i kāu mau hopena. Wahi a Weslee Clyde, he mea hoʻolālā kālepa inbound me New Breed, he mea nui ka nānā ʻana i ka ʻike o kāu mea kūʻai, a hoʻololi i kāu hoʻolimalima e like me ka mea e pono ai.

Nui nā ala e hoʻomaikaʻi ai i kāu mau ʻōlelo, mai ka lima a i ka automate. Manaʻo nā hoʻolālā hoʻolālā koho e hoʻonui i ka hana o kāu hoʻolaha. Hoʻopili kēia i ka huli ʻana i ke kumukūʻai kūpono no ke kaomi, koina no ka hana, a me ka hoʻihoʻi ʻana i ka hoʻolimalima hoʻolaha. Akā inā ʻoe e hoʻohana ana i kahi hoʻolālā koho automated, He mea nui e hoʻomanaʻo e hoʻokumu ʻo Google i kāna mau noi ma nā hana i hala, no laila makemake ʻoe e hoʻoponopono lima i kāu mau kumukūʻai inā pono nā hanana hou a i ʻole nā ​​loli i kāu ʻoihana.

Ke kumukūʻai no ke kaomi a i ʻole CPC, i ʻike ʻia ʻo PPC, ʻo ia kekahi o nā ala kaulana loa a maikaʻi hoʻi o ke koho ʻana ma Google's Adwords. He mea maikaʻi loa kēia ʻano inā ke huli nei ʻoe i kahi pūʻulu kikoʻī o nā mea kūʻai aku a ʻaʻole manaʻo e loaʻa ka nui o nā kaʻa i kēlā me kēia lā.. Akā inā ʻoe e hoʻolālā e hoʻokele i ka nui o nā kaʻa, ʻaʻole kēia ʻano ke koho maikaʻi loa. ʻO ke ala ʻē aʻe ʻo CPM a i ʻole ke kumukūʻai no ka mille. Hōʻike pinepine ʻia nā hoʻolaha CPM ma nā pūnaewele pili e hōʻike ana i nā hoʻolaha AdSense.

ʻO CPC a i ʻole Enhanced Cost Per Click kekahi ala e noʻonoʻo ai. Kuhi ʻia kēia ʻano i nā mea hoʻolaha i makemake ʻole e haʻalele i kā lākou mana. Me ke koho lima CPC, hiki iā ʻoe ke hoʻonohonoho i ka pae o ka CPC me ka lima a ʻaʻole ia e hala 30%. ʻAʻole like me ka koho mua, Loaʻa iā ECPC ka CPC kiʻekiʻe ma mua o ka CPC manual, akā, ke hoʻāʻo nei ʻo Google e mālama i ka CPC awelika ma lalo o ke kumukūʻai kiʻekiʻe. Hiki iā ia ke hoʻonui i kāu helu hoʻololi a hoʻomaikaʻi i kāu loaʻa kālā.

Ma waho aʻe o CPC, ʻO kekahi ʻano koʻikoʻi o ka hoʻolaha hoʻolaha uku ʻia ʻo ke noi ʻana i nā huaʻōlelo. ʻO ke kumukūʻai ka nui āu e makemake ai e uku no kēlā me kēia kaomi. ʻOiai he mea nui ka makana kiʻekiʻe, ʻaʻole ia e hōʻoiaʻiʻo i ke kūlana kiʻekiʻe ma ka ʻaoʻao hoʻokahi. Hoʻopili ka algorithm a Google i kekahi mau mea i ka wā e hoʻoholo ai i ka pae o kāu hoʻolaha. ʻO kāna algorithm kekahi mea i ka helu maikaʻi o kāu mau huaʻōlelo. ʻOiai ʻaʻole ʻo ka makana kiʻekiʻe e hōʻoiaʻiʻo iā ʻoe i kahi kiʻekiʻe ma ka SERP, ʻoiaʻiʻo e hoʻomaikaʻi i kou manawa e loaʻa ai kahi kaomi ma kāu hoʻolaha.

Ka helu maikaʻi

ʻO ka helu maikaʻi (ʻike ʻia ʻo QS) He mea koʻikoʻi loa ia e noʻonoʻo ai i ka wā e holo ana i kahi hoʻolaha Adwords. Hoʻopili pololei ia i ke kumukūʻai no ke kaomi a me ke kūlana o kāu hoʻolaha. ʻOiai ʻo ka hoʻonui ʻana i ka QS hiki ke lilo i mea paʻakikī, he mea nui ia no ka holomua holomua. Eia naʻe, aia kekahi mau mea ma waho o ka mana o ka luna moʻokāki. ʻo kahi laʻana, e koi ka ʻaoʻao pae i ka hoʻokele ʻana e IT, hoʻolālā, a me ka hooulu ana. He mea nui hoʻi e hoʻomanaʻo he nui nā kumu ʻē aʻe e kōkua i ka QA.

ʻO ka helu maikaʻi ka huina o ʻekolu mau mea e hoʻoholo ai i ke kūlana o kahi Ad. ʻO ka helu kiʻekiʻe, ʻoi aku ka pili o ka hoʻolaha a hoʻopaʻa i kahi kūlana SERP maikaʻi a huki i nā kaʻa maikaʻi. Ma AdWords, Hoʻopili ʻia ka helu maikaʻi e nā kumu like ʻole, akā ʻo ka mea nui loa ʻo CTR. Inā makemake ʻoe e loaʻa ka helu kiʻekiʻe, aia kekahi mau ʻōlelo aʻoaʻo e hoʻomaikaʻi i kāu CTR.

Hiki i ka hoʻonui ʻana i ka helu maikaʻi o kāu mau huaʻōlelo ke hoʻomaikaʻi i kāu kaʻana manaʻo hulina a hoʻemi i kāu kumukūʻai no kēlā me kēia kaomi. Ma Adwords, He mea nui e hoʻolohe i nā hōʻike hana huaʻōlelo e ʻike i kāu mea e hana ai e hoʻonui i kāu helu maikaʻi. Inā haʻahaʻa ka huaʻōlelo QS, he mea nui e hoʻololi i ka hoʻolaha. He mea nui ka helu maikaʻi no ka holomua o kāu hoʻolaha hoʻolaha. I ka hoʻonui ʻana i ke kope hoʻolaha huaʻōlelo, hiki iā ʻoe ke hoʻonui i kāu hoʻolaha no ka hoʻonui ʻana i nā kaʻa a hoʻonui i kāu helu maikaʻi.

Ma waho aʻe o ka hoʻomaikaʻi ʻana i ka CTR, e hoʻomaikaʻi ka helu maikaʻi i kāu hoʻolaha’ kūlana ma Google. E hōʻike ʻia nā hoʻolaha me ka QS kiʻekiʻe ma luna o ka ʻaoʻao o nā hopena hulina. A, ʻae nō hoʻi, ʻo ka QS kiʻekiʻe e hopena i ka CPC kiʻekiʻe a me kahi hoʻonohonoho maikaʻi. A ʻo kēia kahi e komo ai ʻo Siteimprove. Hiki iā ʻoe ke kiʻi i kahi loiloi hohonu o kāu hoʻolaha hoʻolaha’ helu maikaʻi ma o kā lākou pūnaewele.

ʻO ka pilina kekahi mea e kōkua ai i ka hoʻonui ʻana i ka QS. Pono nā huaʻōlelo e pili i ka ʻike o kāu pūnaewele, a pono lākou e hoʻopaʻa i ka manaʻo o ka mea hoʻohana. Pono e hoʻokomo i nā huaʻōlelo pili i ke kope o ka hoʻolaha a me ka ʻaoʻao pae. Inā pili kāu mau huaʻōlelo i ka ʻike o kāu pūnaewele, e hōʻike ʻia kāu hoʻolaha i nā mea hoʻohana kūpono loa. He mea koʻikoʻi kēia no nā hoʻolaha hoʻolaha kiʻekiʻe.

Ke kumukūʻai no ke kaomi

Nui nā kumu e pili ana i ke kumukūʻai ma ke kaomi, me ka ʻoihana āu e noho nei a me ke ʻano o ka huahana a i ʻole lawelawe āu e hāʻawi nei. Pono e noʻonoʻo ʻia ka ROI o kāu hui, pū kekahi. ʻOiai hiki i kekahi mau ʻoihana ke uku i kahi CPC kiʻekiʻe, ʻaʻole hiki i nā mea ʻē aʻe. ʻO ka hoʻohana ʻana i ke kumukūʻai no kēlā me kēia kaomi e kōkua iā ʻoe e hoʻoholo i ka CPC maikaʻi loa no kāu ʻoihana. Hiki ke kōkua kēia no nā kumu like ʻole, me ka hoʻonui ʻana i kāu hoʻolaha hoʻolaha.

ʻO ka mea mua e hoʻoholo ai i kāu kumukūʻai no kēlā me kēia kaomi ke ʻano o ka huahana a i ʻole lawelawe āu e hoʻolaha nei. ʻO nā huahana a me nā lawelawe makamae e huki hou aku i nā kaomi, a no laila e koi ai i kahi CPC kiʻekiʻe. ʻo kahi laʻana, inā he kumukūʻai kāu huahana $20, makemake ʻoe e uku a puni $20 no ke kaomi. ʻO ia hoʻi, e uku ʻia kāu hoʻolaha $4,000, akā hiki ke lawe mai $20,000.

ʻO ke kumu aʻe e noʻonoʻo ai ʻo ia ka helu hoʻololi. ʻO ka manawa pinepine, ʻoi aku ka kiʻekiʻe o ka CPC, ʻoi aku ka kiʻekiʻe o ka hoʻololi ʻana. Pōmaikaʻi, Na ka Google's Enhanced CPC bid optimization hi'ona e ho'ololi 'akomi i kāu mau bid ma muli o nā hualoa'a, i ʻole e hoʻopau ʻia kāu kālā. ʻO ka CPC maʻamau no Adwords $2.68. Hiki ke piʻi aʻe kēia helu inā ʻoe e ʻimi nei i kahi huaʻōlelo hoʻokūkū nui.

ʻO ke koho ʻana i nā huaʻōlelo haʻahaʻa haʻahaʻa he mea nui hoʻi. ʻo kahi laʻana, hiki ke emi ke kumu kūʻai no kēlā me kēia kaomi no nā huaʻōlelo lōʻihi ma mua o nā huaʻōlelo maʻamau a ākea. Hōʻike nā huaʻōlelo lōʻihi lōʻihi haʻahaʻa i kahi manaʻo mea hoʻohana kikoʻī a ʻoi aku ke kumukūʻai ma mua o nā huaʻōlelo maʻamau a ākea. ʻO ka hoʻohana ʻana i nā huaʻōlelo lōʻihi e kōkua iā ʻoe e hoʻomaikaʻi i kāu helu maikaʻi a hoʻohaʻahaʻa i kāu CPC. Ma waho aʻe o nā huaʻōlelo haʻahaʻa haʻahaʻa, pono ʻoe e hoʻolohe i nā huaʻōlelo me nā puke hulina kiʻekiʻe.

ʻOiai hiki iā AdWords ke hoʻouna i nā malihini i kāu pūnaewele, aia iā ʻoe ke hoʻololi i kēlā mau kaomi i kālā. No ka hana ʻana i kēia, pono ʻoe e hana i nā ʻaoʻao pae ʻāina i hoʻololi ʻia a me nā hui hoʻolaha e pili ana i nā ʻaoʻao huahana kikoʻī. I mea e hoʻonui ai i kāu hoʻolaha hoʻolaha, pono ʻoe e kūʻai aku i nā huahana e uku i kāu mau lilo. No ka hōʻoia i loaʻa iā ʻoe ka helu hoʻololi kiʻekiʻe loa, pono ʻoe e hana i nā ʻaoʻao pae ʻāina i kikoʻī a kūlike.

Hoʻolālā hoʻolaha

I mea e loaʻa ai nā ʻike kūpono mai kāu hoʻolaha, pono ʻoe e hoʻonohonoho i kahi hoʻolālā hoʻolaha. Aia kēia ʻano i nā hui hoʻolaha a me nā kope hoʻolaha, i hiki iā ʻoe ke huli i nā huaʻōlelo pili. No kēlā me kēia hui, pono ʻoe e hana i kekahi mau mana o ke kope hoʻolaha like. Inā ʻoe e ʻimi nei i nā huaʻōlelo he nui me nā huaʻōlelo like, hana i nā hoʻolaha kaʻawale no kēlā me kēia hui. E hōʻoia i ka pili ʻana o kēlā me kēia hui hoʻolaha i kahi pahuhopu hoʻolaha.

Hiki i ka hoʻolālā hoʻolaha no nā hoʻolaha Adwords ke kōkua iā ʻoe e loaʻa i kahi ROI maikaʻi aʻe. E maʻalahi ka mālama ʻana i kāu moʻokāki. Hiki iā ʻoe ke hana i nā hui a hāʻawi kālā iā lākou. E hilinaʻi ka nui o nā hoʻolaha i kāu mau pahuhopu ʻoihana a me ka hiki ke hoʻokele manawa. Hiki iā ʻoe ke hana i nā hoʻolaha lehulehu no nā ʻano huahana like ʻole. I ka pōkole, ʻO kahi hoʻolālā hoʻolaha he mea pono e loaʻa no ke kālepa pūnaewele. ʻO ke ʻano o kāu ʻoihana, nui nā pōmaikaʻi o ka hoʻohana ʻana i kēia ʻano hale.

Ke hoʻokumu ʻoe i kahi hoʻolālā hoʻolaha, ʻo ka manawa kēia e inoa ai i nā hoʻolaha. Na kou inoa hoʻolaha e hoʻonohonoho i ke kahua no ka kānana a me ka hoʻonohonoho ʻana. Pono ka inoa e komo i nā mea nui o ka māhele, e like me ke ʻano o ka hoʻolaha, wahi, mea hana, a pela aku. ʻO kēia ala, hiki iā ʻoe ke ʻike i nā ʻano o kāu hoʻolaha e pili pono ana i kāu ʻoihana. Ma waho aʻe o ka inoa ʻana i kāu mau hoʻolaha, e hōʻoia e hoʻokomo i nā ʻāpana māhele koʻikoʻi, e like me ka huahana a lawelawe paha āu e kūʻai nei.

He mea nui ke koho ʻana i nā huaʻōlelo kūpono no kāu ʻoihana no ka loaʻa ʻana o nā hopena maikaʻi mai kāu hoʻolaha AdWords. ʻO kahi huaʻōlelo maikaʻi kahi i loaʻa ka nui o ka huli ʻana a me ka hoʻokūkū haʻahaʻa. ʻO kahi huaʻōlelo me ka hoʻokūkū kiʻekiʻe he koho maikaʻi, akā ʻaʻole e hāʻawi ka mea me ka leo huli haʻahaʻa i nā hopena i makemake ʻia. He mea nui e koho i nā huaʻōlelo e hōʻike ana i ka manaʻo o ka mea hoʻohana. A i ʻole, ʻaʻole hiki i kāu hoʻolaha ke hoʻohua i nā kaomi.

Ma waho aʻe o nā huaʻōlelo, pono ʻoe e koho i kahi hoʻolālā hoʻolaha no kāu hoʻolaha. Ua koho kekahi mau mea hoʻolaha e hoʻokaʻawale i kā lākou hoʻolaha ma muli o ka makahiki. ʻOiai e koho kekahi e puʻunaue i kā lākou hoʻolaha ma nā huahana, hana kekahi i nā hoʻolaha e pili ana i ka waiwai o ke ola o ka mea kūʻai aku. No nā ʻoihana pili inoa, He mea nui ka hoʻolālā hoʻolaha i kāu kaʻina kūʻai. Ma keia mau kulana, He mea nui ka hana ʻana i nā hoʻolaha lehulehu e hōʻoia i ke kū ʻana o kāu mau hoʻolaha ma ka ʻaoʻao kūpono i ka manawa kūpono.

Inā ʻoe e ʻimi e hoʻonui i kāu kālā hoʻolaha, ʻO Adwords kahi kūpono e hoʻomaka ai. Hiki iā ʻoe ke hoʻonohonoho i nā hoʻolaha lehulehu a me ka nui o nā Ad Groups a me nā huaʻōlelo i kāu moʻokāki. He mea maʻalahi hoʻi ka hana ʻana i nā hoʻolaha a hoʻololi iā lākou ma hope. Akā ma mua o kou hele ʻana me kāu mau hoʻolaha AdWords, aia kekahi mau mea pono ʻoe e ʻike. E kōkua kēia mau ʻōlelo aʻoaʻo iā ʻoe e hoʻonui i kāu hoʻolaha AdWords.

Ke kumukūʻai no ke kaomi

ʻOkoʻa ke kumukūʻai no kēlā me kēia kaomi o ka hoʻolaha AdWords ma muli o ka ʻoihana, huahana, a me ka poʻe i manaʻo ʻia. Loaʻa nā CPC kiʻekiʻe a haʻahaʻa loa ma ke kānāwai, lāʻau lapaʻau, a me nā ʻoihana lawelawe lawelawe. Pili ia i ka nui o kāu e hāʻawi aku ai, kāu helu maikaʻi, a me kāu mau mea hoʻokūkū’ nā kūʻai a me ke kūlana hoʻolaha. I nā manawa he nui, ke uku nui nei paha ʻoe no kahi kaomi inā ʻaʻole i hoʻopaʻa ʻia.

Hiki ke ʻokoʻa ke kumukūʻai no kēlā me kēia kaomi o Adwords, ma muli o ka maikaʻi o kāu mau huaʻōlelo, kikokikona hoʻolaha, a pae ʻaoʻao. Me ka hoʻoponopono pono, hiki iā ʻoe ke hōʻemi i kāu mau koina a hoʻonui i ka ROI kiʻekiʻe loa. Akā, ʻaʻohe kumu kilokilo no ka hoʻohaʻahaʻa ʻana i kāu CPC. Aia kekahi mau ala e hana ai. E heluhelu e aʻo hou e pili ana pehea e hiki ai iā ʻoe ke hoʻomaikaʻi i kāu hoʻolaha Adwords. ʻO ka hana mua e nānā i kāu ʻikepili. E hoʻohana i ka hiʻona waiwai CPC o SECockpit. Hāʻawi ia iā ʻoe i ka hoʻohālikelike ʻana i nā huaʻōlelo like ʻole.

ʻO ka maʻamau, ʻO ka CPC maʻamau o Adwords ma ka pūnaewele huli $2.32, akā, ʻokoʻa ia ma ka ʻoihana. “Palekana hale” hoʻopuka ʻoi aku ma mua o ʻelima mau paʻi ma mua o ka nui “pena.” Ma kekahi laʻana, Ua uku ʻo Harry's Shave Club $5.48 no kēlā me kēia kaomi ʻoiai aia ma ka ʻaoʻao ʻekolu o nā hopena hulina. Ma ka hopena, i loaa i ka hui $36,600. Me kēlā, He waiwai nui ka AdWords no kāu ʻoihana pūnaewele.

Ka helu maikaʻi

ʻO ka helu maikaʻi kahi mea e pili ana i ke kūlana a me ke kumukūʻai o kāu hoʻolaha. ʻo kahi laʻana, inā loaʻa nā hoʻolaha hoʻolaha like ʻana o ʻelua mau lama, ʻo ka mea me ka helu ʻoi aku ka maikaʻi e kau ʻia ma ke kūlana #1, aʻo kekahi e kū i ke kūlana #2. Eia kekahi mau ʻōlelo aʻoaʻo e hoʻonui i kāu helu maikaʻi. E hoʻomaikaʻi i kāu helu, hoʻonui i kāu ʻaoʻao pae. E hōʻoia e pili ana kāu hoʻolaha i ka pūʻulu huaʻōlelo āna e huli nei.

ʻO kāu Helu Koʻikoʻi kekahi o nā mea nui a Google e noʻonoʻo ai i ka helu ʻana i ke kūlana o kāu hoʻolaha ma nā hopena hulina.. Ke loaʻa iā ʻoe kahi helu kiʻekiʻe, hiki iā ʻoe ke manaʻo e uku liʻiliʻi i kēlā me kēia kaomi. He helu haʻahaʻa haʻahaʻa, ma ka lima 'ē aʻe, e hoʻopaʻi iā ʻoe. Ua hōʻike ʻia kahi loiloi hou o nā kaukani o nā moʻolelo PPC i ke kumukūʻai haʻahaʻa haʻahaʻa haʻahaʻa 400% ʻoi aku ma mua o nā hoʻolaha kiʻekiʻe. No laila, hiki i ka helu kiʻekiʻe ke mālama iā ʻoe 50%.

ʻO ke kiʻekiʻe o ka helu maikaʻi, ʻoi aku ka kiʻekiʻe o ke kūlana o ka hoʻolaha ma nā hopena ʻimi. ʻIke ʻia nā hoʻolaha me ka ʻoi aku ka maikaʻi, ka hopena i nā pākēkē kaomi kiʻekiʻe a me nā hoʻololi kiʻekiʻe. Eia kekahi, Hoʻomaikaʻi ʻo Google i nā mea kākau hoʻolaha hoʻolaha no ka hōʻoia ʻana he kiʻekiʻe ka helu maikaʻi o kā lākou hoʻolaha. ʻAʻole ʻo ka hoʻonui ʻana i kāu helu maikaʻi e hoʻonui i kāu kūleʻa hoʻolaha, e emi iho ana kou koina.

Kūʻai

Inā he mea hoʻomalu ʻoe, makemake ʻoe iā Adwords. Hiki iā ʻoe ke hoʻoholo i ka wā, i hea, ʻehia, a me ka mea āu e hoʻolaha aku ai. Hiki iā ʻoe ke ʻimi i kāu mea kūʻai aku me ka hoʻolālā a hōʻoia i ka hōʻike ʻana o kāu hoʻolaha i nā hopena mua. Hiki iā ʻoe ke hoʻomalu i ka bidding a noho ma mua o kāu hoʻokūkū ma ke kaua bidding. E koho i nā huaʻōlelo kūpono e loaʻa ai ka nui o nā kaomi a hoʻonui i kāu ROI.

Ke Koina no ka Pa'i (CPC) ʻO ka bidding ke ala maʻamau no nā mea hoʻolaha e hoʻohana ai i kā lākou hoʻolaha Adwords. Me kēia ʻano hana, hoʻoholo ka poʻe hoʻolaha i ka nui o kā lākou uku no ke kaomi, a i ʻole “kaomi”. Manaʻo ʻia kēia ʻo ke ʻano maʻamau o ke koho ʻana, aka, he mau mea e ae. E aʻo pehea e hoʻohana ai i ka bidding CPC e hoʻonui i kāu kālā hoʻolaha. Ma ka hahai ʻana i kēia mau ʻōlelo aʻoaʻo, hiki iā ʻoe ke hoʻonui i kāu hoʻihoʻi i ka hoʻopukapuka (KE ALII) a hoʻonui i ka maikaʻi o kāu hoʻololi.

ʻO ke koho ʻana ma Adwords kahi hana paʻakikī. ʻOi aku ka maʻalahi o kāu hoʻolaha Adwords, ʻoi aku ka kikoʻī o kāu koho koho ʻana. Hiki iā ʻoe ke hoʻohana i nā mea hoʻololi hoʻololi e huli i nā wahi kikoʻī a i ʻole nā ​​manawa o ka lā. ʻO ka hoʻohana ʻana i nā mea hoʻololi hoʻololi he ala maikaʻi loa ia e hoʻonui ai i kāu kaomi me ka ʻole o ka haki ʻana i ka panakō. Nui nā ala e hoʻoponopono ai i kāu hoʻolaha, akā, ʻo ke kumu kumu, ʻo ia ka hoʻonohonoho ʻana i ke kiʻi kiʻekiʻe loa no ka huaʻōlelo āu e makemake ai e ʻimi.

Ke kumu kūʻai no ka hoʻololi

ʻO kekahi o nā metric koʻikoʻi o ka kūʻai aku ma ka pūnaewele ʻo ke kumukūʻai no ka hoʻololi. ʻO ka CPC kiʻekiʻe, ʻo ia ka nui o ka hoʻololi ʻana. No ka loaʻa ʻana o ka uku hoʻololi maikaʻi loa, e noʻonoʻo i ka hiʻohiʻona hoʻomaikaʻi maikaʻi ʻana o Google CPC, ka mea e hoʻololi 'akomi i kāu pila ma muli o nā hopena. He mea maikaʻi loa kēia no nā huaʻōlelo niche a kōkua iā ʻoe e hoʻonui i kāu kālā. E like me ka 2016, ʻo ke kumukūʻai maʻamau no ka hoʻololi ʻana $2.68. Eia naʻe, pono ʻoe e hoʻomanaʻo ʻaʻole ia he ana kūpono. He hōʻailona maikaʻi ia o ka mea āu e hoʻolilo ai ma Adwords.

ʻO ke kumukūʻai no ka hoʻololi ʻana ma Adwords e pili ana i kekahi mau kumu like ʻole, me ka hua'ōlelo, kikokikona hoʻolaha, a pae ʻaoʻao. Laulaha, ʻO ka CTR kiʻekiʻe e hōʻike ana he kūpono a kūpono kāu hoʻolaha. E hoʻohana i kahi Google Sheet no ka hahai ʻana i kāu helu hoʻololi. ʻOi aku ka pili o kāu hoʻolaha, ka CPC haʻahaʻa. ʻO kēia ala, hiki iā ʻoe ke ana i ka hoʻihoʻi ʻana i ka hoʻopukapuka. ʻO ka hoʻohana ʻana i kēia ala e kōkua iā ʻoe e hoʻomaopopo i kāu mau kumukūʻai holoʻokoʻa a ʻike inā hiki iā ʻoe ke hōʻemi i kāu hoʻolilo.

ʻO kekahi mea nui e noʻonoʻo ai ʻo ka demographics. No ka mea he nui ka poʻe e hoʻohana i nā polokalamu kelepona e ʻimi i ka pūnaewele, pono ʻoe e hoʻokaʻawale i kāu kālā no nā huli kelepona. A i ʻole, pilikia ʻoe i ka hoʻopau ʻana i ke kālā ma ke kaʻa pono ʻole. He mea nui ia e hana i nā hoʻolaha e ʻoluʻolu i nā mea hoʻohana kelepona i mea e hoʻonui ai i kāu loaʻa kālā mai Adwords. Inā ʻaʻole ʻoe i ʻike i kāu poʻe i manaʻo ʻia, ʻaʻole hiki iā ʻoe ke hoʻopaʻa pono iā lākou. Pono ʻoe e noʻonoʻo i ka demographics ke koho ʻana i nā huaʻōlelo no kāu hui hoʻolaha.

Pahu hoʻolaha

Hiki iā ʻoe ke hoʻonohonoho i kahi pahuhopu hoʻolaha no kāu moʻokāki Adwords e pili ana i ka helu o nā hoʻololi āu e makemake ai e hoʻokō. Loaʻa maʻalahi kēia metric ma ka ʻāpana helu hoʻolālā o ka dashboard hoʻolaha. Hiki iā ʻoe ke koho mai nā koho he nui i ka wā e hana ai i kahi pahuhopu hoʻolaha. Aia kekahi mau koho i ka hoʻohuli ʻana i nā malihini, hoʻonui i ka waiwai hoʻololi, e hoʻonui ana i ka pākēkē, a i ʻole ka māhele manaʻo. ʻO kēia nā pahuhopu hoʻolaha kūpono a hiki ke hoʻololi ʻia e like me kāu makemake.

ʻO ka pahuhopu hoʻolaha kekahi o nā mea koʻikoʻi o nā hoʻolaha Google Ads. Kōkua ia iā ʻoe e ʻike i nā hiʻohiʻona āu e pono ai e holomua kāu hoʻolaha. He mea nui e hoʻohālikelike i ka pahuhopu me kāu pahuhopu ʻoihana nui. ʻo kahi laʻana, inā makemake ʻoe e hoʻonui i nā kūʻai, pono ʻoe e hoʻonoho i kahi pahuhopu no ka hoʻokele ʻana i nā kaʻa pūnaewele. Ma keia ano, hiki iā ʻoe ke ʻenehana i kāu mau hoʻolaha e loaʻa ai ka ROI i makemake ʻia. Ke kau ʻoe i kahi pahuhopu, hiki iā ʻoe ke hoʻomaka e hana i kāu hoʻolaha.

Hiki iā ʻoe ke hoʻonohonoho i nā pānaʻi like ʻole no nā pahuhopu like ʻole. Inā makemake ʻoe e hoʻonui i kāu mau hoʻolaha no nā kipa hale kūʻai, e hoʻonoho i ke ʻano hiki ke koho ʻia no nā mea CampaignConversionGoal āpau i loaʻa ka māhele store_visit. Ke hana ʻoe i kēlā, hiki iā ʻoe ke hoʻonui i kāu hoʻolaha no nā hana hoʻololi. Hiki iā ʻoe ke hoʻonohonoho i ka ʻāpana o nā pahuhopu a hoʻoponopono i kā lākou mau noi e like me ia. Inā makemake ʻoe e hoʻomaikaʻi i kāu huakaʻi kipa hale kūʻai, e hoʻonoho i ke ʻano kūpono i ka ʻoiaʻiʻo no kēlā me kēia pahuhopu.