Tag: ʻOihana ʻ Adlelo Adwords Google

Inā makemake ʻoe e hana i kahi hoʻolaha kūpono ma Adwords, pono ʻoe e ʻike i kekahi mau mea maʻamau e kū ai kāu hoʻolaha. No ka hana ʻana i kēia, pono ʻoe e nānā i kāu mau huaʻōlelo, CPC (kumukūʻai no ke kaomi), Ka helu maikaʻi a me ka ʻike hoʻokūkū. E hoʻomaka, hiki iā ʻoe ke hoʻomaka me nā kūʻai ʻakomi. Hiki nō hoʻi iā ʻoe ke hoʻonohonoho i nā pānaʻi me ka lima, akā pono paha kēia i ka mālama hou. Eia kekahi, ʻO kāu kope hoʻolaha e pōkole a pololei. ʻO ka poʻomanaʻo ka mea mua e ʻike ai nā mea hoʻohana a pono e hoʻohuli iā lākou e kaomi ma luna. He mea koʻikoʻi nō hoʻi ke kāhea ʻana i ka hana.

Huli huaʻōlelo

Inā ʻoe e hoʻāʻo e huki i nā mea kūʻai aku i kāu pūnaewele, makemake paha ʻoe e hoʻohana i ka huli uku a i ʻole AdWords e hoʻolaha i kāu huahana. Hoʻohana pinepine ʻia kēia ʻano hoʻolaha e nā ʻoihana liʻiliʻi e ʻimi nei e kūʻai aku i kekahi mea i kēia manawa, akā hiki ke uku no nā mea hoʻolaha. ʻO ka huli ʻana i nā huaʻōlelo ma Adwords hiki iā ʻoe ke hana i kāu mau hoʻolaha e hoʻopaʻa i nā mea hoʻohana e ʻimi nei i kāu huahana a lawelawe paha.. Me ka huli ʻana i nā huaʻōlelo, E ʻike ʻia kāu mau hoʻolaha inā makemake nui lākou i kāu mea e hāʻawi ai.

ʻo kahi laʻana, ʻO kahi blog fashion kahi wahi maikaʻi e hoʻolaha ai. Huli kekahi mea hoʻohana “nā ʻano ʻeke lima.” Loaʻa iā lākou ka ʻatikala a kaomi i kahi hoʻolaha hoʻolaha huaʻōlelo e hōʻike ana i kahi ʻeke lima kiʻekiʻe. No ka mea pili ka hoʻolaha i ka pōʻaiapili, ʻoi aku ka maikaʻi o ka malihini e kaomi ma luna. Hoʻonui kēia i nā manawa e kaomi ai kekahi i ka hoʻolaha a kūʻai i ka huahana.

Hana ʻia ka ʻimi huaʻōlelo ma Adwords ma ka hōʻike ʻana i kahi hoʻolaha hōʻike a i ʻole hoʻolaha wikiō i ka poʻe e ʻimi ikaika nei i nā huahana a i ʻole nā ​​​​lawelawe āu e hāʻawi nei.. Hiki iā ʻoe ke kuhikuhi i nā ʻaoʻao kikoʻī o kāu pūnaewele i hōʻike ʻia kāu hoʻolaha a i ʻole wikiō ma kahi ʻaoʻao pūnaewele a ka mea hoʻohana e koho ai. Ke kaomi nei ke kanaka i kahi papa inoa organik, e hōʻike ʻia kāu hoʻolaha, a me kekahi maʻiʻo pili e pili ana i ka huaʻōlelo.

ʻO kekahi hoʻolālā kaulana i Adwords ʻo ka hoʻohana ʻana i ka Google Ads Keyword Tool e ʻimi ai i nā huaʻōlelo hou. Hiki iā ʻoe ke hoʻohui i nā papa inoa huaʻōlelo he nui a nānā i ka leo hulina no kahi kumuhana. Ma waho aʻe, e hāʻawi ka mea hana i ka ʻikepili helu hulina mōʻaukala no nā huaʻōlelo i koho ʻia. Hiki i kēia mau huaʻōlelo ke kōkua iā ʻoe e hoʻomaʻemaʻe i kāu mau hoʻolālā huaʻōlelo e pili ana i ka mea a kāu poʻe e ʻimi nei. Ma waho aʻe o ka huli ʻana i nā huaʻōlelo, Hiki ke kōkua ka huli ʻana i nā huaʻōlelo iā ʻoe e hoʻoponopono i kāu hoʻolālā ma muli o ke kau a i ʻole ka nūhou.

Ke kumukūʻai no ke kaomi

Aia kekahi mau mea e hoʻoholo ai i ke kumukūʻai no kēlā me kēia kaomi no Adwords. Loaʻa kēia i ka helu maikaʻi, huaʻōlelo, kikokikona hoʻolaha, a pae ʻaoʻao. No ka ho'ēmiʻana i kāu kumukūʻai no ke kaomi, e hōʻoia i kēia mau mea a pau e pili ana a pono. Eia kekahi, he mea nui e hoʻonui i kāu kaomi-ma-ka-uku (CTR) e hōʻoia e loaʻa iā ʻoe kahi ROI kiʻekiʻe. I mea e hoʻoholo ai i kāu CTR, hana i kahi Google Sheet a hoʻopaʻa i nā koina o kēlā me kēia kaomi.

Ke loaʻa iā ʻoe kahi manaʻo kumu o ka nui o kāu CPC, hiki iā ʻoe ke hoʻomaka e hoʻololi i kāu hoʻolaha. ʻO kahi ala maʻalahi e hoʻomaikaʻi i kāu mau hoʻolaha e hoʻomaikaʻi i kā lākou helu maikaʻi. ʻO ke kiʻekiʻe o ka helu maikaʻi, ʻo ka haʻahaʻa o kāu CPC. E ho'āʻo e hoʻonui i kāu ʻike pūnaewele a me ke kope hoʻolaha, a e hōʻoia e pili ana kāu mau hoʻolaha i nā mea hoʻohana’ huli ana. E ho'āʻo e hoʻomaikaʻi i kāu helu maikaʻi, a hiki iā ʻoe ke mālama a hiki i 50% a i ʻole ma kāu CPC.

ʻO ke ala ʻē aʻe e hōʻemi ai i kāu CPC ʻo ka hoʻonui ʻana i kāu mau bila. ʻAʻole pono ʻoe e hoʻonui nui i kāu kumukūʻai, akā hiki iā ia ke kōkua iā ʻoe e loaʻa i nā hoʻololi hou aku no ke kālā liʻiliʻi. ʻO ke kī ʻo ka ʻike i ka nui āu e hiki ai ke kūʻai aku ma mua o ka lilo ʻana o kāu hoʻololi ʻana i mea waiwai ʻole. Ka palena iki o $10 hiki ke lawe mai i ka palena waiwai maikaʻi. Kahi mea hou aʻe, ʻo ke kiʻekiʻe āu e hāʻawi ai, ʻoi aku ka nui o ka loaʻa ʻana o ka hoʻololi i makemake ʻia.

ʻO ka hope loa, ʻo ke kumukūʻai no kēlā me kēia kaomi no Adwords e pili ana i ka ʻoihana āu e noho nei. ʻo kahi laʻana, inā kūʻai aku ʻoe i kahi $15 huahana e-kālepa, he koina no ke kaomi o $2.32 ʻoi aku ka manaʻo ma mua o ka $1 kaomi no a $5,000 lawelawe. He mea nui ka hoʻomaopopo ʻana he ʻano like ʻole ke kumukūʻai no kēlā me kēia kaomi ma muli o ke ʻano o ka huahana āu e kūʻai aku nei. Laulaha, ʻoiai, inā he lawelawe a he ʻoihana ʻoihana, ʻoi aku ka nui o ke kumukūʻai no kēlā me kēia kaomi.

Ka helu maikaʻi

Aia kekahi mau mea e kōkua ai i ka helu maikaʻi o kāu mau hoʻolaha. Hiki iā ʻoe ke hoʻomaikaʻi i kāu Helu Kokua ma ka hana ʻana i nā hoʻolaha kūpono a me nā ʻaoʻao pae. ʻAʻole he KPI ka helu ʻai, akā, he mea hana diagnostic hiki ke kōkua iā ʻoe e hoʻomaopopo i ka hana ʻana o kāu hoʻolaha. He alakaʻi ia e kōkua iā ʻoe e loaʻa kahi hopena maikaʻi aʻe. Pono ʻoe e manaʻo mau i kahi helu maikaʻi loa i kāu hoʻolaha hoʻolaha. No ka loaʻa ʻana o kāu mau hoʻolaha hoʻolaha, eia kekahi mau ʻōlelo aʻoaʻo:

Ka mua, e ho'āʻo e koho i nā huaʻōlelo kūpono no kāu hoʻolaha hoʻolaha. Hiki iā ʻoe ke hana i kēia me ka hoʻohana ʻana i kahi mea hana huaʻōlelo. Loaʻa ma Google kahi mea hana e ʻae iā ʻoe e ʻimi i nā huaʻōlelo pili. E kōkua iā ʻoe e koho i ka hui hoʻolaha pili pono. Kahi mea hou aʻe, e hōʻoia i kāu mau hoʻolaha i kāu huaʻōlelo ma ke poʻo. E hoʻomaikaʻi kēia i kāu helu maikaʻi a hoʻonui i ka manawa o ke kaomi ʻana iā lākou. Hiki iā ʻoe ke nānā inā pili kāu mau huaʻōlelo a i ʻole ma ke kaomi ʻana i ka “Hua'ōlelo” ʻāpana ma ka ʻaoʻao ʻaoʻao hema a laila kaomi “Huli Huli.”

Ma waho aʻe o nā huaʻōlelo, pono ʻoe e nānā i ka helu kaomi o kāu mau hoʻolaha. 'O ke ki'eki'e ka 'ike 'ike he pili ka ho'olaha i ka po'e huli’ nā nīnau a me nā ʻaoʻao pae. ʻO ka helu haʻahaʻa haʻahaʻa, ʻo ia ka mea pili ʻole kāu mau hoʻolaha. ʻO ka pahuhopu nui o Google ʻo ia ka hāʻawi ʻana i ka poʻe ʻimi i ka ʻike maikaʻi loa a ʻo ia ka mea e pili ana i nā hoʻolaha i nā huaʻōlelo. ʻOi aku ka maikaʻi o ka helu kiʻekiʻe no kāu hoʻolaha inā loaʻa iā lākou nā kaomi he nui.

ʻIke hoʻokūkū

ʻO kekahi o nā ala maikaʻi loa e hōʻiliʻili i ka naʻauao hoʻokūkū no Adwords ʻo ka noiʻi ʻana i kāu mau mea hoʻokūkū. ʻO ia ka hoʻomaopopo ʻana i kā lākou papa inoa huaʻōlelo, hoʻolālā hoʻolaha, hāʻawi, a me nā ʻaoʻao pae. Pono ʻoe e hana i ka loiloi hoʻokūkū e noho ma luna o kāu mau mea hoʻokūkū. ʻOi aku ka ʻike e pili ana i kāu mau mea hoʻokūkū, ʻoi aku ka maʻalahi o ka ʻohi ʻana i ka ʻike hoʻokūkū. Hiki ke kōkua nui kēia i ka hoʻokumu ʻana i kahi hoʻolālā kūʻai. Kahi mea hou aʻe, hiki ke hoʻomaopopo i nā manawa hou.

Hoʻonui mau ʻia nā mea hana akamai hoʻokūkū maikaʻi loa, no laila e noho mau ʻoe i hoʻokahi kapuaʻi ma mua o kāu mau mea hoʻokūkū. ʻO ka ʻikepili āu e hōʻiliʻili ai mai kēia mau mea hana e kōkua iā ʻoe e hoʻoholo i ka ʻike a noho ma luna o kāu mau mea hoʻokūkū. Ma ka awelika, aia 29 ʻoihana pili pili iā ʻoe. Ma ka hoʻohana ʻana i kēia mau mea hana, hiki iā ʻoe ke ʻike i ka hana a kēia mau ʻoihana a me kā lākou hana maikaʻi. Hiki iā ʻoe ke ʻike i kā lākou hoʻolālā a hoʻoholo inā e kōkua lākou iā ʻoe e kūleʻa.

ʻO SimilarWeb kekahi mea hana maikaʻi e hoʻohana ai no ka naʻauao hoʻokūkū. Hiki i kēia mea hana ke hoʻohālikelike i kāu pūnaewele me nā mea hoʻokūkū’ e ʻike i ke ʻano o kā lākou hana. Ma waho aʻe o ke kaʻa, hiki iā ʻoe ke nānā i nā kāʻei kapu a me nā mea hoʻokūkū e ʻike inā ke hoʻonui nei lākou i ke kaʻa a i ʻole e nalowale ana ka māhele mākeke. He mea koʻikoʻi kēia ʻike hoʻokūkū no ke kālepa digital. Pono ʻoe e ʻike i kāu hoʻokūkū e kūleʻa ai. Pōmaikaʻi, aia nā mea hana manuahi e hiki ke hāʻawi iā ʻoe i kahi manaʻo koʻikoʻi o kahi āu e kū ai i ka ʻoihana.

Ke ʻike ʻoe i kāu mau mea hoʻokūkū, hiki iā ʻoe ke hoʻomaka e hoʻohālikelike i ko lākou ikaika a me nā nāwaliwali. ʻO ka loaʻa ʻana o ka naʻauao hoʻokūkū ma kāu mau mea hoʻokūkū e hāʻawi iā ʻoe i kahi ʻoi a hoʻomaikaʻi i kāu hoʻolālā kālepa. Hiki i ka hui kūʻai ke hoʻohana i kēia ʻikepili no ka hoʻomohala ʻana i nā hana kūʻai hou, a hiki i ke keʻena kūʻai ke hoʻohana i kēia ʻike e hoʻoponopono i kāna mau palapala kūʻai. He mea nui e hoʻokomo i nā manaʻo kūʻai aku a me nā mea kūʻai aku ke hoʻolālā ʻoe i kāu hoʻolaha hou.

Nā kumuhana huaʻōlelo

I ka hoʻohana ʻana iā Adwords, he mea nui e hoʻomanaʻo e hoʻohana i nā huaʻōlelo e hōʻike ana i kāu mau makana ʻoihana. ʻO ia hoʻi, pale i nā huaʻōlelo hoʻokahi maʻamau. aka, hoʻohana i nā huaʻōlelo lōʻihi e like me “ka lawe ʻana i ka pahu meaʻai organik,” ʻo ia kahi huaʻōlelo kikoʻī loa e huki ai i nā mea kūʻai kūpono. ʻAʻole maikaʻi ka hoʻohana ʻana i nā huaʻōlelo he nui i kaʻawale, ʻoiai. He mea nui e hoʻomaopopo i hiki i nā mea kūʻai aku ke hoʻohana i nā huaʻōlelo like ʻole e wehewehe i kāu huahana a me nā lawelawe, no laila e hoʻopaʻa inoa i kēia mau ʻano like ʻole. Hiki i kēia mau ʻokoʻa ke komo i nā ʻano like ʻole, ʻano nui, a me nā huaʻōlelo koloka.

Hoʻohana ʻo Google Ads Smart Campaigns i nā kumumanaʻo huaʻōlelo, ʻokoʻa i nā hoʻolaha Huli Google. Hoʻohana ʻia kēia mau kumumanaʻo e hoʻohālikelike i kāu mau hoʻolaha i nā hulina a ke kanaka e hana ai no kāu huahana a lawelawe paha. ʻO ka maʻamau, Manaʻo ʻo Google i ʻehiku a ʻumi mau kumuhana huaʻōlelo, akā, aia iā ʻoe ka helu o nā kumuhana āu e hoʻohana ai. E hōʻoia ʻoe e hoʻohana i nā kumuhana huaʻōlelo e like me nā hulina a nā kānaka e hoʻohana ai no ka loaʻa ʻana o kāu huahana a lawelawe paha. ʻOi aku ka pili o kāu kumuhana huaʻōlelo, ʻoi aku ka nui o kāu mau hoʻolaha ma ka ʻaoʻao hualoaʻa.

ʻO ka hana ʻana i nā hoʻolaha lehulehu he ala maikaʻi loa ia e hoʻopaʻa i nā ʻano huahana like ʻole. ʻO kēia ala, hiki iā ʻoe ke kālele nui aʻe i kāu kālā hoʻolaha ma kahi huahana a lawelawe ʻoiai e maʻalahi ka hoʻohālikelike ʻana i ka hana o nā huaʻōlelo like ʻole i kāu hoʻolaha.. Kahi mea hou aʻe, hiki iā ʻoe ke hoʻohana i nā huaʻōlelo like ʻole no nā ʻano huahana like ʻole. Hiki iā ʻoe ke hana i nā hoʻolaha ʻokoʻa no kēlā me kēia o lākou e hōʻike i kahi ʻano o kāu ʻoihana. Hiki iā ʻoe ke hoʻoponopono i kahi hoʻolaha Smart ma ke kaomi ʻana i kona inoa a laila koho i nā kumumanaʻo huaʻōlelo.

Ua hoʻoholo ʻoe e hoʻolaha ma Google AdWords. Akā pehea ʻoe e loaʻa ai nā hopena maikaʻi loa? He aha nā hiʻohiʻona o AdWords? Pehea e pili ana i ke kūʻai hou ʻana? E ʻike ʻoe ma kēia ʻatikala. A e hoʻomau i ka heluhelu no ka ʻike hou aku! A laila, e hoʻohana i kēia mau ʻōlelo aʻoaʻo no ka loaʻa ʻana o nā hopena maikaʻi loa! E hauʻoli ana ʻoe! E hoʻomau i ka heluhelu e aʻo hou aʻe e pili ana i ka hoʻolaha Google AdWords a loaʻa i kāu mau hoʻolaha!

Hoʻolaha ma Google AdWords

Nui nā pōmaikaʻi o ka hoʻolaha ʻana ma Google AdWords. He ala maikaʻi ka papahana e hoʻonui ai i ka ʻike a hoʻokele i kāu ʻoihana kūloko. ʻIke ʻia nā hoʻolaha ma ka pūnaewele Google a hōʻike ʻia i nā poʻe e ʻimi ikaika nei i ka pūnaewele. Hiki iā ʻoe ke hahai pololei i ka nui o ka poʻe e nānā i kāu hoʻolaha, kaomi ma luna o lākou, a lawe i ka hana i makemake ʻia. Hiki i kēia ke hōʻoia i kahi mea hana waiwai no ka hoʻonui ʻana i ke kūʻai aku a me ka ʻike brand.

ʻO kekahi pōmaikaʻi ʻē aʻe o ka hoʻohana ʻana iā Google AdWords ʻo ia ka hiki ke hoʻopaʻa i nā mea hoʻolohe kikoʻī e pili ana i kahi, huaʻōlelo, a hiki i ka manawa o ka lā. Nui nā ʻoihana e hoʻolaha i nā lā pule wale nō mai 8 AM i 5 PM, ʻoiai ua pani ʻia nā mea ʻē aʻe i nā hopena pule. Hiki iā ʻoe ke koho i kāu poʻe i manaʻo ʻia e pili ana i ko lākou wahi a me nā makahiki. Hiki iā ʻoe ke hana i nā hoʻolaha akamai a me nā hoʻāʻo A/B. ʻO nā hoʻolaha maikaʻi loa nā mea pili i kāu ʻoihana’ nā huahana a me nā lawelawe.

ʻO ka pilina ikaika ma waena o nā huaʻōlelo āu e hoʻohana ai ma kāu pūnaewele a me nā kikokikona hoʻolaha he mea nui ia no ka holomua ma Google AdWords. ʻO ia hoʻi, ʻO ke kūlike ma waena o nā huaʻōlelo e hōʻike pinepine ʻia kāu mau hoʻolaha a loaʻa iā ʻoe ke kālā hou aʻe. ʻO kēia kūlike ka mea a Google e ʻimi nei i nā hoʻolaha a e uku iā ʻoe inā ʻoe e hoʻomau i kou kūpaʻa. ʻO ke ala maikaʻi loa e hoʻolaha ai ma Google AdWords ʻo ke koho ʻana i kahi kālā i hiki iā ʻoe ke hōʻoluʻolu a hahai i nā ʻōlelo aʻoaʻo i hāʻawi ʻia e ka hui..

Inā he mea hou ʻoe iā Google AdWords, hiki iā ʻoe ke hoʻāla i kahi moʻokāki Express manuahi e aʻo hou e pili ana i ka papahana. Ke loaʻa iā ʻoe kahi ʻike kumu o ka interface, hiki iā ʻoe ke hoʻolilo i kekahi manawa e aʻo ai e pili ana i ka ʻōnaehana, a i ʻole e hoʻolimalima i kekahi e kōkua iā ʻoe. Inā ʻaʻole hiki iā ʻoe ke mālama i ka ʻaoʻao ʻenehana o ke kaʻina hana, hiki iā ʻoe ke nānā i kāu mau hoʻolaha a nānā i ka maikaʻi o kā lākou hana ʻana no kāu ʻoihana.

Na koina

Nui nā kumu e hiki ke hoʻopili i nā kumukūʻai o Adwords. ʻo ka mea mua loa, ʻO ka hoʻokūkū o kāu huaʻōlelo e hoʻololi i ke kumukūʻai ma ke kaomi. ʻOi aku ka nui o ke kumukūʻai o nā huaʻōlelo e huki i nā kaʻa. ʻo kahi laʻana, ʻO kahi hui e hāʻawi nei i nā lawelawe ʻinikua pono e ʻike i kāna kumukūʻai no ke kaomi (CPC) hiki ke hiki $54 no kahi hua'ōlelo ma kēia niche hoʻokūkū. Pōmaikaʻi, aia nā ala e hoʻohaʻahaʻa ai i kāu CPC ma o ka loaʻa ʻana o kahi kiʻekiʻe kiʻekiʻe o ka AdWords Quality Score a hoʻokaʻawale i nā papa inoa huaʻōlelo nui i nā mea liʻiliʻi..

Ka lua, ʻo ka nui o ke kālā āu e hoʻolilo ai ma kāu hoʻolaha hoʻolaha e pili ana i kāu ʻoihana. Hiki i nā ʻoihana waiwai nui ke uku aku, akā, ʻaʻole hiki i kahi ʻoihana haʻahaʻa ke loaʻa kālā e hoʻolilo nui. He maʻalahi ka loiloi ʻana i nā hoʻolaha kumukūʻai no kēlā me kēia kaomi a hiki ke hoʻohālikelike ʻia me ka ʻikepili Analytics e hoʻoholo ai i ke kumukūʻai maoli o kahi kaomi. Eia naʻe, inā he ʻoihana liʻiliʻi ʻoe, e emi ana paha ʻoe ma mua o $12,000 a emi mai paha.

Hoʻoholo ʻia ka CPC e ka hoʻokūkū o nā huaʻōlelo āu e koho ai, kāu kau palena kiʻekiʻe, a me kāu helu helu. ʻOi ke kiʻekiʻe o kāu Helu Koʻikoʻi, ʻoi aku ka nui o ke kālā āu e hoʻolilo ai i kēlā me kēia kaomi. A e hoʻomanaʻo ʻaʻole ʻoi aku ka maikaʻi o nā kumukūʻai CPC kiʻekiʻe. E hāʻawi mai nā huaʻōlelo kiʻekiʻe i ka CTR kiʻekiʻe a me ka CPC haʻahaʻa, a e hoʻomaikaʻi lākou i kāu kūlana hoʻolaha ma nā hopena hulina. ʻO kēia ke kumu koʻikoʻi ka noiʻi huaʻōlelo no nā ʻoihana liʻiliʻi, ʻoiai inā e hoʻomaka wale ana lākou.

Ma ke ʻano he mea hoʻolaha, pono ʻoe e noʻonoʻo i ka heluna kanaka o kāu anaina. ʻOiai maʻa mau ka huli ʻana o ka papapihi a me ka pona i kēia mau lā, Nui ka poʻe makemake e hoʻohana i kā lākou kelepona paʻa no kā lākou ʻimi. Pono ʻoe e hōʻoia e hoʻokaʻawale i kahi hapa nui o kāu kālā i nā poʻe e hoʻohana ana i nā polokalamu kelepona. A i ʻole, E hoʻopau ʻoe i ke kālā ma ke kaʻa pono ʻole. Inā makemake ʻoe e loaʻa kālā ma Adwords, pono ʻoe e hana i kahi hoʻolaha e ʻoluʻolu i kēia poʻe.

Nā hiʻohiʻona

Inā he mea hou ʻoe iā AdWords a i ʻole ʻoe i waho i kāna hoʻokele, Ua noʻonoʻo paha ʻoe inā e loaʻa ana iā ʻoe ka mea maikaʻi loa. Ua noʻonoʻo paha ʻoe inā ke hana nei ka ʻoihana āu e hana nei i ka hana maikaʻi loa. Laki, aia kekahi mau hiʻohiʻona o AdWords e hiki ke kōkua i kāu ʻoihana e loaʻa i ka mea maikaʻi loa mai ka paepae hoʻolaha. E wehewehe kēia ʻatikala i ʻelima o nā hiʻohiʻona koʻikoʻi e nānā ai ma AdWords.

ʻO kekahi o nā hiʻohiʻona maʻamau o Adwords ka huli ʻana i ka wahi. Aia ia ma lalo o ka papa kuhikuhi hoʻonohonoho hoʻolaha a ʻae ʻia no ka huli ʻana i nā wahi kikoʻī. Hiki ke hoʻohana pono kēia no nā ʻoihana liʻiliʻi, no ka mea, hiki ke hōʻike ʻia nā hoʻolaha i nā hulina i loaʻa mai kahi kikoʻī. Hiki iā ʻoe ke kuhikuhi i kou makemake e hōʻike wale ʻia kāu mau hoʻolaha i nā hulina e hōʻike maopopo ana i kou wahi. He mea nui ka hoʻohana ʻana i ka huli ʻana i ka wahi e like me ka hiki – e hoʻonui i ka pono o kāu hoʻolaha.

ʻO kekahi hiʻohiʻona koʻikoʻi o AdWords ʻo ia ke koho. Aia ʻelua ʻano o ke kūʻai ʻana, hoʻokahi no nā hoʻolaha lima a hoʻokahi no nā hoʻolaha automated. Hiki iā ʻoe ke hoʻoholo i ka mea maikaʻi loa no kāu hoʻolaha ma muli o ke ʻano o nā hoʻolaha āu e ʻimi nei a me ka nui āu e makemake ai e hoʻolilo i kēlā me kēia.. ʻO ka bidding manual ka koho maikaʻi loa no nā ʻoihana liʻiliʻi, ʻoiai ʻo ke koho ʻakomi ka koho maikaʻi loa no nā mea nui. Laulaha, ʻoi aku ka pipiʻi o ka bidding manual ma mua o ka bidding automated.

Loaʻa nā hiʻohiʻona ʻē aʻe o Adwords i nā nui hoʻolaha maʻamau a me nā ʻenehana hoʻolaha hōʻike like ʻole. Hoʻopau mālie ʻia ka uila, akā hiki iā ʻoe ke hoʻohana i nā ʻano like ʻole no kāu hoʻolaha. ʻAe ʻo Google iā ʻoe e hoʻohui i nā loulou pūnaewele i kāu hoʻolaha, hiki ke hoʻonui i kāu CTR. ʻO ka pūnaewele nui o nā kikowaena Google e ʻae i kahi kahua hoʻolaha hoʻolaha wikiwiki. ʻAe ʻia kāna ʻōnaehana koho no ka palapala ʻāina, hiki ke kōkua i ka huli ʻana i kāu mau hoʻolaha i nā wahi maikaʻi loa a me nā helu kanaka.

Ke kūʻai hou ʻana

Hiki iā Adwords ke kūʻai hou aku iā ʻoe e kuhikuhi i nā malihini i kāu pūnaewele e pili ana i kā lākou hana ma mua. Pono kēia no nā pūnaewele nui i loaʻa nā huahana a lawelawe paha. ʻO ka hoʻolaha kūʻai hou ʻana e pili ana i nā mea hoʻolohe kikoʻī, no laila he mea naʻauao e hoʻokaʻawale i nā malihini i kāu waihona. Mālama kēia i nā hoʻolaha i ʻike ʻia i kāu mea hoʻohana e pili ana i nā huahana a i ʻole nā ​​​​lawelawe a lākou i nānā ai. Inā makemake ʻoe e loaʻa i ka ʻoi loa o kāu hoʻolaha hoʻolaha hou, pono ʻoe e hoʻomaopopo i ke kaʻina hana kūʻai a kāu mea kūʻai.

E hoʻomaka, hana i kahi moʻokāki manuahi me ka polokalamu Re-marketing a Google. E kōkua kēia iā ʻoe e nānā i nā hoʻolaha e kaomi ʻia a ʻaʻole hoʻi. Hiki iā ʻoe ke mālama i nā hoʻolaha e hoʻololi nei. E kōkua kēia iā ʻoe e hoʻomaikaʻi i kāu mau hoʻolaha adwords a hoʻonui i ka ʻimi ʻimi ʻana o kāu pūnaewele. Eia naʻe, He pipiʻi kēia ala a pono ʻoe e ʻike pono pehea e hoʻonohonoho ai i kāu kālā e loaʻa ai ka hoʻihoʻi maikaʻi loa ma kāu hoʻolaha hoʻolaha.

Ke kūʻai ʻana i nā huaʻōlelo kālepa

Inā ua kau inoa ʻoe i kahi huaʻōlelo, pono ʻoe e kūʻai aku. He mea maikaʻi nā mākaʻikaʻi no ka hōʻoia pilikanaka a me nā huaʻōlelo. Hiki iā ʻoe ke hoʻohana i nā huaʻōlelo kālepa i kāu hoʻolaha a me ke kope hoʻolaha, inā pili ka ʻōlelo i kāu ʻoihana. Hiki iā ʻoe ke hoʻohana i nā huaʻōlelo kālepa e hana i kahi ʻaoʻao pae me ka huaʻōlelo. ʻO ka helu maikaʻi o nā huaʻōlelo i hoʻopaʻa inoa ʻia ma muli o kekahi mau kumu, me ke ʻano o kā lākou ʻōlelo ʻana.

ʻEkolu mau kumu maʻamau e pale aku ai i ke koho ʻana i nā huaʻōlelo i kālepa ʻia ma Adword. Ka mua, ʻAʻole hiki iā ʻoe ke hoʻohana i kāu hōʻailona ma ke kope hoʻolaha inā ʻaʻole ʻae ʻia e ka mea nona ka hōʻailona. Ka lua, ʻAʻole hiki ke hoʻohana ʻia kahi hōʻailona ma ke kope hoʻolaha inā he ʻāpana ia o ka pūnaewele ʻoihana ʻē aʻe. ʻAʻole pāpā ʻo Google i nā huaʻōlelo kālepa, aka, hoonawaliwali ia lakou. Hoʻoikaika pū ia i ka hoʻokūkū no nā huaʻōlelo kālepa a hāʻawi i ka waiwai hou.

Inā hoʻohana kāu mau mea hoʻokūkū i kou inoa inoa, hiki iā lākou ke noi iā ia e hoʻonui i ko lākou manawa e ʻike ʻia ma SERPs. Inā ʻaʻole ʻoe e kau inoa ma luna, hiki i kāu mea hoʻokūkū ke hoʻohana pono iā ia. Akā inā ʻaʻole ʻike ka mea hoʻokūkū ke koho nei ʻoe i kāu inoa inoa, pono paha e hoʻohui i kahi huaʻōlelo maikaʻi ʻole i kāu moʻokāki. Ma kekahi hihia, ʻoi aku ka maikaʻi o ka lanakila ʻana ma nā SERP me kahi inoa i pale ʻia.

ʻO ke kumu ʻē aʻe e pale aku ai i ke koho ʻana i nā huaʻōlelo i hoʻopaʻa inoa ʻia ʻo ka hoʻohana ʻana i ka huaʻōlelo ʻaʻole paha e huikau i nā mea kūʻai.. Eia naʻe, ʻO ka hapa nui o nā ʻaha hoʻokolokolo i ʻike ʻaʻole ʻo ke koho ʻana i nā huaʻōlelo i hoʻopaʻa inoa ʻia he hōʻailona hōʻailona. Eia naʻe, he pili kānāwai kēia hana. E pōʻino paha kāu ʻoihana, akā i ka wā lōʻihi hiki iā ia ke pōmaikaʻi iā ʻoe. He hewa maʻamau kēia i ka hoʻolaha PPC. ʻAʻole maopopo nā hopena kānāwai o kēia hana, a he mea nui e pale aku i nā kuhi hewa ʻole ma mua o ke kau ʻana.

Ma Adwords, hiki iā ʻoe ke hoʻonohonoho i kāu hoʻolaha ma ke koho ʻana i kahi pāʻani ākea a i ʻole pāʻani ʻōlelo. Hiki iā ʻoe ke hoʻonohonoho i kahi hui hoʻolaha huaʻōlelo hoʻokahi. A hope loa, hiki iā ʻoe ke hoʻololi i kāu helu Quality e like me kou makemake. Akā ma mua o kou hoʻomaka ʻana, aia kekahi mau mea nui e hoʻomanaʻo. Pāʻani ākea: ʻO ia ke ala maikaʻi loa e ʻimi ai i nā poʻe e ʻimi nei i kāu huahana a lawelawe paha. Pāʻani huaʻōlelo: He kūpono kēia koho no ka poʻe i manaʻo ākea e pili ana i ka huahana a lawelawe paha a lākou e hāʻawi nei.

Pāʻani ākea

Ke hoʻohana nei i ka pāʻani ākea ma Adwords, makemake ʻoe e hōʻoia i ka nānā ʻana o kāu hoʻolaha i nā huaʻōlelo kūpono. Loaʻa i nā huaʻōlelo hoʻohālikelike ākea ka nui o ka manaʻo a hiki ke kōkua iā ʻoe e ʻimi i nā huaʻōlelo pili loa. Ma ka 'aoʻao aʻe, Hiki i nā huaʻōlelo hoʻohālikelike ākea ke kōkua iā ʻoe e mālama i ke kālā ma kāu hoʻolaha hoʻolaha ma o ka hōʻemi ʻana i nā kaomi pili ʻole a me ka hoʻonui ʻana i ka helu hoʻololi. Hiki ke hoʻohana ʻia nā huaʻōlelo hoʻohālikelike ākea e huli i nā mākeke niche. He mea maikaʻi nō hoʻi nā huaʻōlelo hoʻokūkū ākea no nā hui e hāʻawi ana i nā ʻano huahana a me nā lawelawe.

ʻo kahi laʻana, Hiki i kahi kahua lole ke kūʻai aku i nā lole ʻeleʻele liʻiliʻi, a i ʻole nā ​​lole wahine nui. Hiki ke hoʻonui ʻia ka pāʻani ākea e hoʻokomo i kēia mau huaʻōlelo ma ke ʻano he ʻino. Pela no, hiki iā ʻoe ke kāpae i nā huaʻōlelo e like me ka ʻulaʻula a i ʻole ka ʻulaʻula. E ʻike ʻoe e ʻoi aku ka maikaʻi o ka pāʻani ākea ma nā moʻokāki hou a me nā hoʻolaha hou. Maikaʻi ka hoʻohana ʻana i nā huaʻōlelo kikoʻī, akā inā maopopo ʻole ʻoe i ka mea āu e hoʻāʻo nei e hoʻopaʻa, e ho'āʻo mua i ka pāʻani ākea.

Ma ke ʻano he mea hoʻolaha hou, makemake paha ʻoe e hoʻohana i ka pāʻani ākea e like me kāu ʻano paʻamau. Eia naʻe, He mea nui e hoʻomaopopo he hiki i ka pāʻani ākea ke alakaʻi i nā hoʻolaha i pili ʻole i kāu ʻoihana. Eia kekahi, pono ʻoe e hana i nā nīnau hulina i manaʻo ʻole ʻia i pili ʻole. ʻAʻole maikaʻi kēia inā he hou ʻoe i Adwords a ʻaʻohe manaʻo pehea e hoʻohana ai i nā ʻano pāʻani like ʻole.

Ke hoʻohana nei i ka pāʻani ākea ma Adwords, e hōʻoia ʻoe e ʻimi nei i nā huaʻōlelo kūpono. ʻO ka pāʻani ākea ka ʻano pāʻani maʻamau, no laila hiki iā ia ke hōʻike i kāu mau hoʻolaha no nā ʻano huaʻōlelo ākea. Hiki i kēia ke kōkua iā ʻoe e loaʻa i nā kaomi he nui ma kāu mau hoʻolaha, akā, pono ʻoe e nānā pono iā lākou a e hōʻoia i pili lākou i kāu ʻoihana. No laila, i ke koho ʻana i kahi huaʻōlelo hoʻohālikelike ākea, e hōʻoia e pili ana i kāu ʻoihana’ makeke niche.

Pāʻani huaʻōlelo

ʻO ka hoʻohana ʻana i ka koho Phrase Match ma Adwords hiki iā ʻoe ke ʻike i ka mea a nā mea kūʻai aku e ʻimi nei ma ka nānā ʻana i nā mea a lākou e paʻi ai i ka pahu hulina.. Ma ka kaupalena ʻana i kāu hoʻolilo hoʻolaha i nā ʻimi me ka huaʻōlelo pololei, hiki iā ʻoe ke hoʻopaʻa maikaʻi i kāu poʻe hālāwai. He ala maikaʻi loa ka hoʻokūkū ʻōlelo e hoʻomaikaʻi i ka hana o kāu hoʻolaha hoʻolaha a loaʻa ka ROI kiʻekiʻe. E aʻo hou e pili ana i ka hoʻohālikelike ʻōlelo ma Adwords, heluhelu mai.

Me kēia hoʻonohonoho, ʻoi aku ka maikaʻi o kāu mau huaʻōlelo no ka mea pili lākou i ka mea e ʻimi nei nā kānaka. Ua hoʻohana ʻo Google i nā ʻano hoʻohālikelike mai ka hoʻomaka ʻana o ka ʻimi uku. In 2021, ke hoʻololi nei lākou i kou hoʻohana ʻana i kēia mau hoʻonohonoho. ʻO ka pāʻani huaʻōlelo ke pani no nā mea hoʻololi pāʻani ākea. I kēia manawa, pono ʻoe e hoʻohana i nā ʻano pāʻani ʻelua. Pono nā huaʻōlelo e like me ke ʻano o ka nīnau a me nā ʻōlelo.

ʻo kahi laʻana, ʻoi aku ka maikaʻi o ka moʻokāki pili huaʻōlelo ma mua o ka moʻokāki pili pololei. ʻAʻole e ʻike ʻia kēia hoʻolālā no ka huli ʻana me ka huaʻōlelo paʻa, akā e hōʻike ʻia no nā huaʻōlelo e pili ana i kāu ʻoihana. ʻO ka pāʻani huaʻōlelo ma Adwords kahi ala maikaʻi loa e ʻimi ai i nā mea hoʻohana me ka ʻole o ka papa inoa huaʻōlelo nui. No laila, he aha nā pōmaikaʻi o ka hoʻohana ʻana i ka Phrase Match ma Adwords? He nui. E nānā kākou i kēlā me kēia o lākou.

ʻO ka papa inoa huaʻōlelo maikaʻi ʻole ke ala maikaʻi loa e pale ai i nā kaomi makemake ʻole. ʻOi aku ka papa inoa o nā huaʻōlelo koʻikoʻi AdWords ma mua o 400 nā huaʻōlelo maikaʻi ʻole hiki iā ʻoe ke hoʻohana e hoʻomaikaʻi i kāu hoʻolaha. ʻO ka papa inoa huaʻōlelo maikaʻi ʻole kahi mea hana maikaʻi e kōkua iā ʻoe e ʻike i nā huaʻōlelo e hoʻohua ana i ka ROI liʻiliʻi loa. Hiki iā ʻoe ke hoʻohana i kēia papa inoa no ka mālama ʻana i ka ʻumi a i ka iwakālua pakeneka o kāu lilo hoʻolaha hulina. Hiki iā ʻoe ke hoʻohana i nā huaʻōlelo hoʻohālikelike huaʻōlelo maikaʻi ʻole.

Hui hoʻolaha huaʻōlelo hoʻokahi

He mea maʻalahi ka hana ʻana i kahi hui hoʻolaha huaʻōlelo hoʻokahi Adwords. ʻO kekahi o nā pōmaikaʻi o kēia ʻano hui hoʻolaha ʻo ia ka hyper-specific i kahi huaʻōlelo hoʻokahi. Hiki iā ia ke hoʻomaikaʻi i kāu helu maikaʻi a kōkua iā ʻoe e loaʻa nā kumukūʻai haʻahaʻa no ka hoʻololi ʻana. He kōkua nō hoʻi e hoʻohālikelike i nā huaʻōlelo i ka hoʻolaha. He mea maʻalahi ka hoʻoponopono o ka hui hoʻolaha a hiki iā ʻoe ke kope i nā hui hoʻolaha i loaʻa i loko o kahi mau minuke.

ʻAʻole no ka poʻe hoʻomaka ka hana ʻana i kahi hui hoʻolaha huaʻōlelo hoʻokahi. Pono ʻoe e hoʻohana iā ia no nā huaʻōlelo i loaʻa 20 i 30 huli i kēlā me kēia mahina. He mau hemahema kēia ʻano hana a pono e hoʻohana ʻia me ka akahele. Kahi mea hou aʻe, hiki iā ia ke hoʻopau i ka manawa a me ka ikaika. Pono ʻoe e hoʻokaʻawale i kāu mau pūʻulu hoʻolaha inā maopopo ʻoe e loaʻa i kāu mau huaʻōlelo ka nui o ka hulina kiʻekiʻe. No ka hōʻoia ʻana e hoʻohana pono ana ʻoe i kēia ala, e hōʻoia e hahai i kēia mau ʻanuʻu.

I ka hana ʻana i kahi SKAG, E hoʻomanaʻo e hoʻohana i nā huaʻōlelo hoʻohālikelike pololei. E kōkua kēia iā ʻoe e hoʻōki i ka hoʻohana ʻana i nā huaʻōlelo haʻahaʻa haʻahaʻa a hoʻomaikaʻi i kāu helu kaomi-ma. Hiki iā ʻoe ke hoʻohana i nā SKAG e hoʻāʻo i nā tweaks demographic like ʻole a me nā hoʻololi hoʻololi. E hoʻomanaʻo ʻaʻole hiki ke hana like ka huaʻōlelo hoʻohālikelike pololei ma ka ʻāina a i ʻole ma nā polokalamu. Inā hoʻokahi huahana wale nō ka hui hoʻolaha, makemake ʻoe e kaupalena i ka helu o nā huaʻōlelo hoʻohālikelike pololei i loko.

ʻO kekahi hiʻohiʻona ʻē aʻe o Single Keyword Ad Groups ʻo ia ka hiki ke hoʻoponopono i kāu mau noi ma muli o nā huaʻōlelo a me nā ʻano mea hoʻohana. ʻAe kēia iā ʻoe e kiʻi i nā pākēkē kaomi kiʻekiʻe, ʻoi aku ka maikaʻi o nā helu maikaʻi, a emi iho na koina. Eia naʻe, ʻO ka hemahema nui, ʻo ia ke ʻike wale ʻia nā hoʻolaha i ka wā e ʻimi ʻia ai kahi huaʻōlelo kikoʻī. I ka pōkole, pono e hoʻohana ʻia ka hui hoʻolaha huaʻōlelo hoʻokahi inā ʻoe 100% ʻoiaʻiʻo e kūʻai aku kāu huahana.

Ka helu maikaʻi

ʻEkolu mau mea e pili ana i kāu Helu Koʻikoʻi no Adwords, a he mea nui ka hoʻomaikaʻi ʻana iā lākou a pau i ka loaʻa ʻana o kahi kūlana kiʻekiʻe. Eia kekahi mau hoʻolālā hiki iā ʻoe ke hoʻokō e hoʻomaikaʻi i kāu helu. E heluhelu no ka ʻike hou aku. o E koho i kope hoʻolaha kiʻekiʻe. Inā maʻamau loa ke kope hoʻolaha, ʻAʻole hiki i nā mea hoʻohana ke hoʻoholo inā pili paha ia. E hōʻoia e pili ana ke kope hoʻolaha i kāu mau huaʻōlelo, a puni ia me nā kikokikona pili a me nā huaʻōlelo huli. Ke kaomi ka mea huli i ka hoʻolaha, lawe mai ia i ka mea pili loa. Hoʻokumu ʻia kahi helu kiʻekiʻe ma luna o ka pili.

o E nānā i kāu helu maikaʻi. Inā ʻike ʻoe i ke kope hoʻolaha e loaʻa ana ka CTR haʻahaʻa, hiki paha i ka manawa e hoʻomaha ai a hoʻololi i ka huaʻōlelo. Pono ʻoe e hoʻololi me kekahi mea ʻē aʻe. Akā e makaʻala i nā hui huaʻōlelo maikaʻi ʻole! ʻO ia nā mea i loaʻa nā hopena maikaʻi ʻole i kāu helu maikaʻi. ʻO ka hoʻololi ʻana iā lākou ʻaʻole e hoʻonui wale i kāu helu maikaʻi, akā kōkua pū i ka hoʻomaikaʻi ʻana i kāu kope hoʻolaha. No laila, mai poina e nānā pinepine i kāu helu maikaʻi!

o E nānā i kāu helu kaomi ma waena. He ana ka helu maikaʻi i ka nui o ka poʻe i kaomi i kāu hoʻolaha ma hope o ka ʻike ʻana iā ia ma kahi hulina. ʻo kahi laʻana, ina 5 Ua kaomi ka poʻe i kāu hoʻolaha akā ʻaʻole i kaomi i kāu hoʻolaha, ʻo kāu helu maikaʻi 0.5%. Inā kiʻekiʻe ka helu kiʻekiʻe, e ʻike ʻia kāu hoʻolaha ma nā hopena hulina, a e emi ana ke kumu kuai ia oe. He mea nui e hoʻomanaʻoʻaʻole hiki iāʻoe ke hoʻomalu i nā mea a pau, no laila e nānā pono i kēia metric pū kekahi.

ʻO kekahi kumu e pili ana i ka Quality Score ke kumu kūʻai no kēlā me kēia kaomi. E hoʻonui ka helu haʻahaʻa i kāu CPC, akā, ʻokoʻa nā hopena mai ka huaʻōlelo i ka huaʻōlelo. E like me nā ʻano ʻē aʻe o ke kūʻai ʻana i ka ʻenekini huli, ʻaʻole hiki ke ʻike i ke ʻano o ka hopena o ka Quality Score i ka CPC i kēia manawa, no laila e nānā i ka manawa. Hiki i ka hoʻonui ʻana i kāu helu maikaʻi ke hopena nui i ka kūleʻa o kāu hoʻolaha kūʻai. E ʻike ʻia nā pōmaikaʻi o kahi Kiʻekiʻe Koʻikoʻi i ka wā lōʻihi.

Ke kumukūʻai no ke kaomi

Ke hoʻoholo nei i ke kumukūʻai no kēlā me kēia kaomi hiki iā ʻoe ke hoʻohana ma ke ʻano he pahuhopu, e noʻonoʻo i ka waiwai o kāu huahana a me kāu kālā. ʻo kahi laʻana, he mea waiwai $200 hiki ke hana i ka nui 50 kaomi ma kahi CPC o $.80, ʻo ia ka a 5:1 hoʻihoʻi kālā (KE ALII). ʻO ia hoʻi, inā ʻoe e hoʻāʻo nei e kūʻai aku a $20,000 huahana, he CPC o $0.80 e kūʻai aku iā ʻoe $20,000, ʻoiai inā kūʻai ʻoe i kahi $40 huahana, e emi ana oe ma mua o ia.

Nui nā ala e hoʻemi ai i ke kumukūʻai no kēlā me kēia kaomi. Ma waho aʻe o ka hoʻonui ʻana i nā hoʻonui a me nā ʻaoʻao pae, aia kekahi mau hoʻolālā e hoʻohaʻahaʻa i ka CPC. Hiki iā ʻoe ke hahai i ke alakaʻi a Marta Turek pehea e hōʻemi ai i ka CPC ma ke ala maikaʻi loa me ka ʻole o ka ʻimi ʻana i ka ʻike a me nā kaomi.. ʻOiai ʻaʻohe kumu huna hoʻokahi e loaʻa ai ka ROI maikaʻi, ʻO ka hahai ʻana i kēia mau hoʻolālā e alakaʻi i nā hopena maikaʻi aʻe a me ka CPC haʻahaʻa. No laila, he aha nā ala maikaʻi e hoʻohaʻahaʻa ai i kāu kumukūʻai no kēlā me kēia kaomi no Adwords?

ʻO ke kūpono, ʻo kāu kumukūʻai no ke kaomi ma kahi o ʻelima keneta no ke kaomi, a ʻoi aku ka maikaʻi o ka manaʻo i kēlā. ʻO ke kiʻekiʻe o kāu CTR, ʻoi aku ka nui o ka loaʻa iā ʻoe mai ka hoʻolaha. ʻOiai e uku ana ʻoe no ka hoʻolaha, pono ʻoe e hoʻomaopopo i ka waiwai o kāu mea kūʻai aku. E hoʻoholo kēia i ka nui āu e hoʻolilo ai e ʻike ʻia kāu mau hoʻolaha e kāu poʻe i manaʻo ʻia. Pono ʻoe e noʻonoʻo i ka CTR (pākuʻi kaomi) e hōʻoia i ka pili a me ke kōkua.

ʻO ke kumukūʻai no kēlā me kēia kaomi no Adwords hiki ke mālama ʻia me ka lima a i ʻole. Hiki iā ʻoe ke kuhikuhi i kāu pūlāwai o kēlā me kēia lā a hāʻawi lima lima i nā bila. E koho ʻo Google i ke kumukūʻai kūpono loa e hoʻokō i kāu kālā. Pono ʻoe e hoʻonoho i kahi hoʻolaha kiʻekiʻe no kēlā me kēia huaʻōlelo a i ʻole hui hoʻolaha. Mālama nā mea kūʻai lima i ka mana o nā pila a ʻo Google e hoʻoholo i nā hoʻolaha e kau ai ma ka pūnaewele hōʻike. ʻO ke kumukūʻai no kēlā me kēia kaomi no kāu mau hoʻolaha e pili ana i ka hoʻolālā maikaʻi ʻana a me ka maikaʻi o kāu kope hoʻolaha.

Pāʻani ākea

Inā ʻoe e hoʻomaka i kahi hoʻolaha hou, makemake ʻoe e hoʻohana i ka pāʻani ākea e like me ka hoʻolālā huaʻōlelo. E ʻike paha ʻoe i kekahi mau huaʻōlelo hou e hoʻopaʻa ʻia me ka pāʻani ākea. Eia kekahi mau ala e hoʻohana ai i kēia hoʻolālā huaʻōlelo. Hiki iā ʻoe ke nānā i ka pono o kāu mau hoʻolaha. Hiki iā ʻoe ke nānā i ka maikaʻi o kāu mau hoʻolaha i ka hoʻohālikelike ʻana me nā poʻe ʻē aʻe i kāu niche. Hiki i ka pāʻani ākea ma Adwords ke ala kūpono e ana i ka hiki o kāu hoʻolaha.

ʻO ka pōmaikaʻi mua o ka pāʻani ākea ʻo ia ke kānana ʻana i nā kaʻa pili ʻole. Hiki iā ʻoe ke kaupalena i ka helu o nā nīnau hulina āu e loaʻa ai ma o kēia ʻano hoʻolālā. ʻO ka haʻahaʻa i ka pāʻani ākea ʻaʻole ʻoe e loaʻa i ka lehulehu e like me kou manaʻo. Eia hou, ua emi nui kou manawa e hoʻololi ai i ke kūʻai aku. ʻAʻole maikaʻi ka pāʻani ākea inā e hoʻāʻo ʻoe e hoʻokele i nā kaʻa i kahi huahana kikoʻī. Laki, aia kekahi, ʻoi aku ka maikaʻi o ka hoʻopaʻa ʻana i kāu poʻe hālāwai.

ʻO ka mea hoʻololi pāʻani ākea ka ʻano pāʻani paʻamau ma Adwords. ʻO ia ke ʻano hoʻokūkū kaulana loa, oiai hiki aku i ka lehulehu loa. Me ka pāʻani ākea, Hōʻike ʻia kāu mau hoʻolaha i ka wā e ʻimi ai nā mea hoʻohana i kekahi huaʻōlelo a ʻōlelo paha e pili ana i kāu huahana a lawelawe paha. Hiki i nā huaʻōlelo hoʻohālikelike ākea ke hopena i nā kaomi he nui, akā, he mea nui e nānā pono iā lākou e hōʻoia ʻaʻole ʻoe e hoʻopau i kāu kālā ma nā kaʻa pili ʻole.

ʻO ka hoʻohana ʻana i ka pāʻani ākea ma ke ʻano he hoʻolālā huaʻōlelo hiki ke mālama iā ʻoe i ka manawa nui. Ua pau nā kaʻina hana Google 3.5 ʻimi piliona i ka lā, me 63% o lākou e hele mai ana mai nā polokalamu kelepona. No laila, He mea koʻikoʻi ka ʻimi ʻana i nā huaʻōlelo maikaʻi loa e hoʻohana ai i kāu hoʻolaha. Derek Hooker, he mea kōkua i ka blog Conversion Sciences, paipai i ka hana ʻana i nā ʻano huaʻōlelo me ka hoʻohana ʻana i nā ʻano like ʻole. ʻO kēia ala, hiki iā ʻoe ke loaʻa nā huaʻōlelo i pili loa i kāu huahana a lawelawe paha.

ʻO ka hoʻohana ʻana i ka pāʻani ākea ma Adwords no kāu hoʻolaha hiki ke hōʻemi i ka nui o nā kaomi pili ʻole, ma laila e hoʻonui ai i kāu mahele manaʻo a hōʻemi i kāu kumukūʻai no kēlā me kēia kaomi. I ka holo lōʻihi, e hoʻomaikaʻi kēia i ka pili o kāu mau hoʻolaha a hoʻonui i kāu helu hoʻololi. Mahalo paha ʻoe i ka nui o nā kaomi i loaʻa iā ʻoe mai kāu hoʻolaha me kēia ala. E ʻoluʻolu e heluhelu i nā kikoʻī ma lalo nei. Iloko o ka manawa nō, leʻaleʻa me AdWords!

Pāʻani huaʻōlelo

Hiki i ka hoʻohana ʻana i ka hiʻohiʻona hoʻokūkū huaʻōlelo ma Adwords ke hoʻonui i ka ʻike o kāu hoʻolaha ma ka ʻae ʻana iā ʻoe e hōʻike i nā hoʻolaha i nā poʻe e ʻimi nei i kāu huaʻōlelo pololei a i ʻole nā ​​ʻano like ʻole o ia.. Ma ke kau ʻana i kahi palapala koho ma kāu pūnaewele, hiki iā ʻoe ke hopu i nā malihini’ kikoʻī no ka leka uila marketing. ʻOiai ʻo ka nānā ʻana i ka ʻaoʻao he ala e ana i ka nui o nā poʻe e kipa aku i kāu pūnaewele, manaʻo ʻia nā malihini kūikawā. Hiki iā ʻoe ke hana i nā personas e hōʻike i nā ʻano mea hoʻohana like ʻole.

ʻO ka hoʻohana ʻana i nā ʻano like ʻole no nā huaʻōlelo e kōkua iā ʻoe e huli i nā huaʻōlelo haʻahaʻa haʻahaʻa. E haʻalele ʻo Google i nā huaʻōlelo me nā huaʻōlelo hana. Loaʻa kēia i nā haneli o nā huaʻōlelo like e kali ana e lawelawe i nā hoʻolaha. ʻO ka hoʻolaha hou ʻana o Google i nā ʻano like ʻole e hōʻike ana i ka mana o ka hoʻokūkū ʻōlelo. Hoʻoikaika ia i nā mea kūʻai hulina e noʻonoʻo e pili ana i ka hoʻolālā a me nā hoʻolālā SEM. Hiki iā ia ke hoʻomaikaʻi i nā hoʻololi ʻana a hiki i ʻeono manawa. Nui nā pōmaikaʻi o ka hoʻokūkū ʻōlelo. Hāʻawi kēia mea hana iā ʻoe i ka manaʻo pololei o ka hoʻomaikaʻi ʻana i nā hopena o kāu hoʻolaha.

ʻOiai he mea maikaʻi ka hoʻohālikelike ākea a me ka hoʻohālikelike ʻōlelo, loaʻa iā lākou nā ʻokoʻa a me nā pōmaikaʻi. Pono ka hoʻohālikelike ʻōlelo ma mua o ka pāʻani ākea, akā, ʻaʻole ia e hoʻohaumia i ke koʻikoʻi o ka hoʻonohonoho ʻōlelo. Ma waho aʻe o ka koi ʻana i nā huaʻōlelo liʻiliʻi, Hiki iā ʻoe ke hoʻohui i nā kikokikona hou i kāu nīnau. ʻOi aku ka pipiʻi o kēia koho, akā ʻoi aku ka nui o nā hopena ma mua o ka pāʻani ākea. ʻOi aku ka maʻalahi ma mua o ka pāʻani ākea, hiki ke hōʻike i nā hoʻolaha e pili ana i kahi ākea o nā huaʻōlelo hulina.

Inā ʻaʻole maopopo ʻoe i nā huaʻōlelo e hoʻohana ai, ʻO ka hoʻohālikelike ʻōlelo ke ala e hele ai. Hiki i ka hoʻolaha maʻamau e kuhikuhi wale ana i ka ʻaoʻao ʻāpana o kahi huahana hiki ke hana maikaʻi, ʻoiai ʻo ka hoʻolaha hoʻolaha pāʻani huaʻōlelo e pili ana i ka huaʻōlelo pololei i ʻoi aku ka manaʻo. Ke hoʻohana pono ʻia, Hiki ke hoʻonui i kāu helu maikaʻi. Akā, pono ʻoe e makaʻala e koho pono i kāu mau ʻōlelo. E kōkua kēia iā ʻoe e hoʻomaikaʻi i kāu hoʻolaha Adwords.

Ke hoʻohana pono ʻia, Hiki i nā huaʻōlelo hoʻohālikelike i Adwords ke kōkua iā ʻoe e nānā i kāu mea kūʻai’ huli a hoʻoholo i ke ʻano o nā huaʻōlelo a lākou e ʻimi nei. Ke hoʻohana pono ʻia, Hiki i ka hoʻohālikelike ʻōlelo ke kōkua iā ʻoe e hōʻemi i kāu mea e hoʻolohe ai a hoʻonui i kāu hoʻihoʻi ma ka hoʻolilo hoʻolaha. He mea maikaʻi nō hoʻi ka hoʻohana ʻana i ka hoʻohālikelike ʻōlelo i hui pū ʻia me nā automation bidding. A laila, hiki iā ʻoe ke hoʻāʻo i nā manaʻo hoʻolaha like ʻole a hoʻomaikaʻi i kāu hoʻolaha hoʻolaha’ hoʻokō.

Hua'ōlelo maikaʻi ʻole

ʻO ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole he ala maikaʻi loa ia e hoʻomaikaʻi ai i kāu manaʻo hulina holoʻokoʻa. Hiki ke hoʻohana ʻia kēia mau huaʻōlelo e kāpae i nā hoʻolaha no nā pōhaku ʻulaʻula a i ʻole nā ​​koho like, ma laila e hoʻoikaika maikaʻi ai kāu mau hoʻolaha. Kahi mea hou aʻe, ʻae nā huaʻōlelo maikaʻi ʻole iā ʻoe e hoʻoheheʻe i lalo i kāu poʻe i manaʻo ʻia, e hōʻemi ana i ka hoʻolilo hoʻolaha a me ka hōʻoia ʻana i nā hoʻolaha i manaʻo nui ʻia. ʻO ka hoʻohana ʻana i ka Google Ads Keyword Planner e ʻike i nā huaʻōlelo maikaʻi ʻole he ala maikaʻi loa ia e hoʻomaka ai.

Hiki iā ʻoe ke ʻimi maʻalahi i kēia mau huaʻōlelo maikaʻi ʻole ma ka hoʻohana ʻana iā Google a paʻi i nā huaʻōlelo āu e hoʻāʻo nei e ʻimi. Hoʻohui i nā huaʻōlelo āpau i kūpono ʻole i ka huaʻōlelo huli i kāu papa inoa huaʻōlelo maikaʻi ʻole AdWords. Hiki iā ʻoe ke nānā i kāu Google Search Console a me nā analytics e hoʻoholo ai i nā huaʻōlelo i loaʻa ʻole ka manaʻo ʻimi ʻino. Inā ʻike ʻoe i kahi hulina me ka haʻahaʻa haʻahaʻa, ʻoi aku ka maikaʻi e wehe iā ia mai kāu hoʻolaha hoʻolaha āpau.

Ke ʻimi nā kānaka i nā huahana a i ʻole ka ʻike, maʻa mau lākou i nā huaʻōlelo a me nā ʻōlelo pili i ka huahana a i ʻole lawelawe a lākou e makemake ai. Inā loaʻa iā ʻoe nā huaʻōlelo maikaʻi ʻole, e hōʻike ʻia kāu mau hoʻolaha ma mua o kāu mau mea hoʻokūkū’ nā hoʻolaha. Kahi mea hou aʻe, e hoʻonui kēia i ka pili o kāu hoʻolaha. ʻo kahi laʻana, inā kūʻai ʻoe i nā lako piʻi mauna, makemake ʻoe e kūʻai aku “mea piʻi” ma mua o ka ʻōlelo maʻamau “manuahi,” e hōʻike ʻia i nā mea hoʻohana a pau.

Inā makemake ʻoe e pale i nā hoʻolaha e pili ana i nā huli hoʻohālikelike pololei, pono ʻoe e noʻonoʻo i ka hoʻohana ʻana i nā huaʻōlelo hoʻohālikelike ākea maikaʻi ʻole. ʻO kēia ala, ʻaʻole ʻoe e ʻike ʻia no nā huaʻōlelo maikaʻi ʻole inā hoʻohana ka mea hoʻohana i ka huaʻōlelo hoʻohālikelike pololei a me ka ʻōlelo. Hiki iā ʻoe ke koho e hoʻohana i nā huaʻōlelo hoʻohālikelike pololei maikaʻi ʻole inā pili pili kāu mau inoa inoa i kekahi i kekahi a i ʻole like nā huaʻōlelo.. Hiki iā ʻoe ke hoʻohana i nā huaʻōlelo hoʻohālikelike pololei maikaʻi ʻole e kānana i nā hoʻolaha e pili ana i nā huaʻōlelo.

Kakau hou

ʻO ka Remarketing me Adwords kahi ʻenehana kūʻai pūnaewele ikaika e hiki ai i nā ʻoihana ke hōʻike i nā hoʻolaha kūpono i nā malihini kipa o kā lākou pūnaewele.. Kōkua kēia hoʻolālā i nā ʻoihana e hui hou me nā malihini i hala, ka hopena i ka hoʻonui ʻana i nā hoʻololi a me nā alakaʻi. Eia kekahi mau pōmaikaʻi o ke kūʻai hou ʻana. ʻo ka mea mua loa, kōkua ia iā ʻoe e kipa aku i nā malihini kipa pūnaewele ma ke ʻano pilikino. Ka lua, kōkua kēia hoʻolālā iā ʻoe e nānā a hoʻopaʻa i ka poʻe malihini e kūʻai aku i nā huahana a me nā lawelawe. Ke kolu, hana remarketing ma kekahi ʻoihana nui.

I ka wā e pili ana i ka remarketing me Adwords, hiki wawe ka huikau. I ka ʻoiaʻiʻo, ua like kēia ʻano hoʻolaha me ka hoʻolaha hoʻolaha pili pūnaewele. Ke haʻalele nā ​​kānaka i kahi pūnaewele, ʻO kā lākou ʻike e waiho i kahi ala o nā mea a lākou e makemake ai a pono ai. Hoʻohana ʻo Remarketing me Adwords i kēia ʻike e huli i nā malihini i kū i kāu mau koi. Ma waho aʻe o ka retargeting, hiki iā ʻoe ke hoʻohana i ka ʻikepili Google Analytics e hoʻokaʻawale i kāu papa inoa remarketing.

There are many benefits to running a Google Adwords campaign. Paid search is highly targeted and scalable. It can help you gain brand recognition quickly. And because Google studies have shown that paid ads increase the probability of an organic click by 30 pākēneka, they can be an excellent investment. Here are just a few of these advantages. Continue reading to discover the advantages of running an Adwords campaign. And get started today! Once you’ve established your budget, start generating quality traffic today!

Google Adwords is Google’s paid search advertising program

Besides helping your website rank organically, Google Ads can also help you reach a specific audience with targeted advertisements. Pay-per-click advertising, also known as PPC, is an effective way to generate traffic by placing ads on your website and only paying when users click on them. These advertisements appear above organic results and are usually at the top or bottom of Google SERPs. Eia naʻe, it’s important to note that there are some caveats to PPC advertising.

One of the major benefits of Google Adwords is its low cost. Unlike traditional advertising, it does not require a huge creative budget to be effective. There is no minimum spending requirement, and you can set a budget for your ads on a daily basis. You can also choose to target your ads based on location and city, which can be very helpful if you have a field service business, ʻo kahi laʻana.

To create an effective advertisement, you must first choose the keywords that your target audience will be using to find your website. The most effective keywords are the ones that get high search volumes. Remember to choose those keywords that you are confident will produce results. Remember that if you don’t know what people are searching for, you can always add more keywords later on. You should also keep in mind that you can never guarantee that your advertisement will be the first result on Google.

Another benefit of Google Adwords is the ability to target specific devices. Depending on your business’ pono, you can choose your target audience and their devices. You can also adjust your bid accordingly, automatically bidding higher on devices and lower on others. There are several types of ads, which vary in their cost. A few other types of advertisements are also available through the Google Adwords program. Eia naʻe, a good example is display ads, which appear on web pages.

It’s highly scalable

A business can become wildly successful by using highly scalable technology. Social media is a prime example. It’s highly scalable, and doesn’t require a large company’s resources to scale. Subscription services, ma ka lima 'ē aʻe, do not require the company to invest in more factories or employ more workers. Mobile apps, pū kekahi, are scalable. They can be downloaded by thousands of people every day, and companies don’t have to reinvent the wheel when they expand.

The purpose of a business is to meet market demands, and these demands change over time as people’s tastes and resources increase. Without scalable systems, businesses must constantly adapt and expand to meet changing customer demands. A i ʻole, they risk losing efficiency and quality of service, which will affect customer relations and the reputation of the business. No keia kumu, scalable businesses are crucial for maintaining a profitable business. While scalable businesses are easier to build and maintain, a business that cannot scale may struggle to keep up with new demands and grow.

The concept of scalability can apply to many different areas of a business, from training aids to distribution channels. Not all aspects of a business are scalable, and the way they do so may not be efficient for some purposes. Pōmaikaʻi, technology has made this possible. Not all areas of a business can be scaled up at the same time, so a business should focus on the most scalable areas.

While scalability is vital for all businesses, small businesses are particularly in need of it. Small businesses have limited resources and the greatest potential to grow. Their resources must be used wisely. Over time, they undergo a metamorphosis as their leaders become familiar with the game. Without the ability to scale, many small businesses fail or fold altogether. But when the leaders have the foresight to do so, these businesses will thrive.

It’s a pay-per-click auction

Google’s pay-per-click system allows advertisers to bid on keywords that are relevant to their products and services. Google Ads calculates expected performance based on the keywords or keyword groups that trigger the bids. If the eCTR is low, the ad does not compel users to click on it. No keia kumu, Google makes sure that advertisers have a high enough bid to receive the desired placement.

Among the various ads, the one with the highest Ad Rank will be shown in the top position for the relevant search term, followed by the second highest ranked ad, a pela aku. Ads that do not meet these requirements will not be shown on Google. The quality score and Max CPC Bid are the main factors that determine the Ad Rank, as well as the competitiveness of the auction.

A high bid does not guarantee a win in the auction, but it does increase your chances of getting a click. Regardless of the CPC, a high Quality Score and Ad Rank will help you get the best return on your PPC advertising. Ma keia ano, you can earn a significant return from PPC advertising. If you know what you’re doing, PPC advertising can be profitable for your business.

ʻO ke kumukūʻai-per-click, a i ʻole CPC, refers to the price you pay for a click. Your maximum CPC is the highest amount that you’re willing to pay. Every time you run a PPC auction, your actual CPC will change. It is a critical digital marketing metric that helps you understand how much it costs to reach a customer. Knowing how much you’re spending can motivate you to lower your advertising budget.

It’s highly targeted

Me ke kōkua o AdWords, you can advertise on Google’s search engine to reach potential customers who are specifically looking for your products or services. Because these people are already interested in your product or service, you can show them your ad to attract more traffic and boost sales. With such a highly targeted advertising network, you can also increase conversion rates. Below are some ways to make the most of your AdWords campaign.

It’s expensive

While it’s true that AdWords is incredibly expensive, it has many benefits. For starters, you can track and measure your campaigns to see which ads are generating traffic. It’s also possible to target specific markets and keywords, which can help you increase brand awareness both locally and nationally. And best of all, you can control your budget with the help of ad extensions. To learn how to optimize your AdWords campaigns, e hahai i kēia mau ʻōlelo aʻoaʻo:

Google Ads are not cheap, ʻoiai. ʻO ke kumukūʻai no ke kaomi (CPC) varies from keyword to keyword, and it’s vital to understand how much each one is worth. Many ads are more costly than others, so scheduling them correctly can help you stay within your budget. Another factor to consider is the cost per lead (CPL) – some keywords will cost more on desktops than on mobiles, but others will cost less on mobile devices.

If you’re running a small business, you don’t need to spend $10k a month to see meaningful results. A sample size of 10 i 15 clicks per day is sufficient for assessing your account. ʻo kahi laʻana, you might pay $5-8 per click for a home service industry ad, while a campaign targeting industries that charge high prices may command hundreds of dollars per click. Aside from being expensive, a PPC specialist is still a better option for a small business than hiring an agency.

While Google’s PPC advertising program is highly effective, it’s also extremely expensive. It’s easy to see why many people choose to avoid AdWords altogether and stick to SEO techniques instead. But if you’re not afraid of paying a little more to boost your website’s visibility, you should consider AdWords as a powerful marketing tool. If done properly, it can pay off big time.

There are many different ways to use AdWords to promote your website. Most people use it on a pay-per-click basis, but you can also use cost-per-impression or cost-per-acquisition bidding to target specific audiences. Advanced users can also use AdWords to create various marketing tools, such as keyword generation and performing certain types of experiments. Learn how to use AdWords to promote your website!

Single keyword ad groups

Single keyword ad groups are useful if you are trying to focus your efforts on a specific search term. Ma ka hana ʻana i kēia, you can avoid paying for irrelevant clicks and ensure your ads are triggered only for relevant queries. Eia naʻe, single keyword ad groups do have their drawbacks. Ka mua, they require you to create two different versions of the same ad copy for each keyword. This is time-consuming and can lead to frustration if you don’t pay attention to the nuances of the keyword.

Ka lua, single keyword ad groups can increase your quality score. Quality score is an estimate of the quality of your ad, landing page and keyword. Higher scores mean better quality ads and lower costs. Ads with higher quality scores are more likely to be displayed in search results. Ke kolu, single keyword ad groups may be a challenge to implement, but it’s worth the time and effort. You’ll see increased ROI within a few months.

Another advantage of single keyword ad groups is that they give you more control over your account. This is especially useful if you have multiple products or services. ʻO kēia ala, you can focus your resources and boost your campaigns with more relevant ads and landing pages. Single keyword ad groups are also cost-effective and can reduce your CPC and improve your CTR. No laila, it’s worthwhile to use SKAGs when boosting your search engine marketing campaigns.

Another advantage of SKAGs is that it guarantees higher quality scores. Adwords’ quality score is constantly changing and is based on a variety of factors, which are not easily observable from the outside. But in general, SKAGs increase CTR and are better at targeting specific search terms than broad keyword phrases. So if you’re looking for a better way to target your audience, try creating a SKAG for it.

Automated bidding

If you want to maximize your Google Adwords marketing campaign, you should consider using automated bidding. This technology is highly beneficial, but you need to be sure that you monitor it properly. Automated bidding should be used along with your grey cells to get the most out of your ad campaign. E hoʻomaka, here are some tips:

Use the Enhanced CPC bid type. This bid type is similar to manual bidding, but you can trust the Google Ads algorithm to make the necessary adjustments. Enhanced CPC bidding is a great first step toward automation. To enable this type of bidding, click the checkbox below the manual bidding setting and choose Enhanced CPC from the dropdown. The maximum bid will automatically take into account the highest CPC.

The bid strategy that you use will depend on your goals and revenue goals. There are six types of bidding strategies that Google offers. Each has its own goals and availabilities. Select the best one for your business. Be sure to build conversion funnels to track the results of your campaign. You’ll need to optimize your bid strategy. Using automated bidding will help you maximize your profits, but it doesn’t guarantee 100% coverage.

Using target cost per acquisition (CPA) strategy gives you more control over automated bidding. It is an excellent method for setting up your bids based on the expected return of a conversion. In addition to setting a target CPC, you can also use this strategy across campaigns and ad groups. If you know your CPA, you can use automated bidding across different ad groups and campaigns.

It is vital to monitor the automated bidding strategy. Automated bidding has many benefits, including increased conversion rates. It can also be used to extend new brands or categories. By using cold data, automated bidding can predict when sales will happen, which in turn improves your conversion rates. If you are serious about maximizing your ROI, automated bidding is the way to go. A few tweaks can make all the difference in your campaign.

Nā helu maikaʻi

There are many ways to improve your Quality Score for Adwords campaigns. In addition to improving your CTR and click-through rate, you should make your page easy to navigate for visitors. Google will rank your ads based on their historical performance, relevance to the search term, a me ka helu kaomi-ma. A good way to improve your Quality Score is to rotate your ads regularly and test them against each other. Google’s algorithm evaluates the overall performance of each ad to give it the highest quality score possible.

The click-through rate (CTR) of the keyword is the number one factor in determining the Quality Score for a keyword. ʻO ke kiʻekiʻe o ka CTR, the more relevant your ad is to the searcher. Eia kekahi, ads with high CTRs will rank higher in the organic search results. Eia naʻe, to improve your Quality Score, you must familiarize yourself with all factors that impact the CTR. Aim to have a CTR of 7 or higher.

Several factors contribute to the Quality Score of your ads. You can use multiple strategies to improve several of them. You can also use Google’s Ad Preview and Diagnosis Tool to see what’s not working. There are some good ways to improve your Quality Score in Adwords and increase your CTR. ʻO kēia ala, you’ll be able to maximize the number of impressions your ads get and pay less for each one.

In addition to improving CTR, your AdWords campaign’s Quality Score determines whether your ads receive clicks. This is because of the relevance of the keywords and the text used in the ad. The quality score also considers the landing page experience. Understanding all three factors will help you determine which changes need to be made in your campaign. Adjusting these factors will increase traffic and clicks. The best way to improve your quality score is to experiment with different strategies and see which ones work best for your business.

Increasing your Quality Score is a crucial part of your paid search marketing campaign. It is one of the most important factors that determines how effective your ads are. ʻOi ke kiʻekiʻe o kāu Helu Koʻikoʻi, the higher your CPC bid. Boosting your Quality Score will give you a competitive edge over high bidders and increase your ROI. Akā e hoʻomanaʻo, there’s no quick fix for improving your Quality Score. It takes time, experimentation, and refinement.

Ke kumukūʻai no ke kaomi

ʻO ke kumukūʻai no ke kaomi (CPC) for Adwords varies according to the industry and keyword. While the average CPC for Adwords is $2.32, some keywords cost more than others. The competition of an industry plays a role in determining the cost of Adwords. ʻo kahi laʻana, “home security” generates more than five times as much clicks as “pena.” Eia naʻe, Harry’s Shave Club uses the keyword “shave club” to advertise and pays $5.48 no ke kaomi. Although this is a lower CPC than the other companies, they were still placed on the third page of the search results and generated $36,600.

The cost per click for Adwords varies depending on the quality of the keyword, the ad text, and the landing page. ʻO ke kūpono, all three elements are relevant to the product or service being advertised. High CTR means the ad is useful to users. This information will help you determine how much each ad cost. ʻO ka hope loa, the goal is to optimize your cost per click for the best ROI.

Another important metric is cost per conversion. When the CPC for an ad increases, a higher conversion rate is expected. Using Google’s Enhanced CPC bid optimization feature will help you achieve this. This feature automatically adjusts your bids based on the results of the ad. It is best for niche keywords because it allows you to stretch your budget. The average cost per conversion for Adwords is $2.68.

Cost per click for Adwords varies depending on the industry. While advertising for adwords on private sites costs less than $1, Google makes the majority of its revenue by running search ads. It is possible to underpay, but these clicks may not be targeted enough. CPCs are set by bidding processes or formulas used by ad companies. Website publishers, ma ka lima 'ē aʻe, pay the advertiser when a visitor clicks on the ad.

The CPC for Facebook ads can change depending on how people react to the ads. You can also manually set the CPC bid for Facebook ads. The lowest CPC is $0.45 for ads on apparel while the highest is $3.77 for financial advertisers. Another way to make money on Facebook is to use native ads. These ads look like part of a blog and are not obvious. Taboola, ʻo kahi laʻana, is a popular native ad network.

Adwords is a great tool for creating SEM ads. Search engine marketing is a critical aspect of digital marketing. It is a highly targeted, scalable, and affordable tool that anyone can use. E heluhelu no ka ʻike hou aku. Here’s how Adwords works. Using the right keywords is essential to increasing your conversions and maximizing your ad budget. To learn more, download our free guide. You can start promoting your business today!

Adwords is an auction

You might be asking yourself, “Is Adwords an auction?” Ma hope o nā mea āpau, how can you bid on the ad space your business wants? I ka pōkole, the answer is yes. The cost of AdWords is set by competitors bidding on the same keyword. The most competitive keywords cross industries, and you will be competing against businesses outside of your own. The bid is not the actual cost, but only what you’d pay if you were the only competitor bidding on the keyword.

Regardless of the size of your budget, it’s important to understand that AdWords is an auction. This means that it will cost money based on a number of factors, such as the size of your ad and the number of visitors you’re targeting. If you don’t know the CPA and your bid amounts, you may want to consider using a Software-as-a-Service such as Google Analytics.

In Google AdWords, online businesses bid on keywords and search terms. Because the auction is based on quality score, the highest bidder will be the highest on the list of advertisements, but the bids don’t necessarily dictate the order in which they appear. The high-bidder typically wins the position, but the low-bidder can easily outrank a competitor and take the top spot on the search results page.

Google AdWords uses a second-price auction system to determine which ads appear when users search for keywords related to their products or services. Advertisers place bids for keywords related to the products or services they offer and bid on the highest-quality, most relevant keywords. AdWords is a unique advertising system that enables advertisers to control their costs and placements. Although Google’s primary goal is to provide relevant advertisements, this is far from a guarantee.

In the Google AdWords system, the top ad position is awarded to the highest-ranked ad. The first position in the auction is not always a guarantee. Adranks fluctuate and can change dramatically, depending on the number of advertisers and competition for a specific keyword. No laila, if you’re trying to secure a top spot, it’s imperative to know what to do.

You’ve probably seen the advertisements on Google’s ad platform, but did you know that it works similarly to eBay? It’s like an auction, with three ad slots that are bid on by the highest-bidder. But what is the secret? Adwords is an auction, just like eBay. In the auction, advertisers tell Google the maximum amount they’re willing to pay per click. The next highest bidder pays just one penny more than the high-bidder.

When bidding on keywords, you’ll need to choose keywords that relate to your business. You’ll also want to select a match type. Match type refers to how closely Google matches the keyword. There are different match types, including exact, huaʻōlelo, and modified broad. Exact is the most exact, while phrase and broad are the least-exact. Eia naʻe, you’ll need to select the most relevant keywords for your website in order to be successful with AdWords.

It’s highly scalable

The lifeblood of scalability is technology. Increasing your revenue and profit margins is far easier than ever before. Using automation and skilled specialists can help you scale. Eia naʻe, it is important that you prepare yourself for growth. Here are some tips to help you ensure your company is scalable. Listed below are three ways to improve your business’s scalability. Read on to discover how you can make your business more profitable.

Using a highly scalable cloud service can increase your business’s flexibility and efficiency. By leveraging Azure, you can create apps that run on multiple machines. This allows you to easily scale and change their configuration as needed. This makes them ideal for growing businesses with seasonal bandwidth fluctuations. With this type of cloud service, you can increase your capacity and speed without worrying about performance. Your customers will love your business! If you’re in need of scalable infrastructure, consider cloud computing services.

Businesses that are scalable can easily handle the mounting scope and workload. These types of businesses include software, subscription services, e-commerce, digital downloads, franchising, rental properties, retail chain, and many others. If your business is scalable, it will continue to grow and thrive even in a difficult economy. This makes it easy to adjust to the rising demands of your clients. You can also grow your company’s scope and revenue as needed.

In information technology, scalability means the ability of your system to adapt to increased demands while still maintaining its structure. Increasing sales volume is often a difficult challenge, as it can affect profitability and efficiency. In the financial world, scalability can help a company maintain a profit margin even when its volume of sales increases. And scalability is also an important factor for banks. With increased demands, banks must adapt and scale their systems to keep up with demand.

It’s highly targeted

AdWords is a powerful advertising tool that targets users who are likely to be interested in your product. People who are already interested in your product are more likely to buy it. Keyword match types help you control the words and search terms that are most relevant to your business. You can use keyword research tools such as the Keyword Planner to find the best keywords. E hoʻomaka, download the free Keyword Planner tool.

Nui nā hiʻohiʻona e ʻike i ka wā e hoʻohana ai iā Adwords. Ke kumukūʻai no ke kaomi, Ka helu maikaʻi, Pāʻani ākea i hoʻololi ʻia, a ʻo nā huaʻōlelo maikaʻi ʻole he liʻiliʻi wale nō. Hiki iā ʻoe ke ʻike i ke ala maikaʻi loa e hoʻolaha ai me ka hoʻohana ʻana i kēia mau hoʻolālā ma kēia ʻatikala. E ʻike ʻoe i nā ala maikaʻi loa e hoʻomaikaʻi ai i kāu hoʻolaha a hana i ka hapa nui o kāu kālā. E heluhelu e ʻike i nā mea huna o ka hoʻolaha me Adwords. ʻO ka mea huna i kahi hoʻolaha kūleʻa ʻo ia ka hoʻonui ʻana i ke kumukūʻai a me ka maikaʻi.

Ka helu maikaʻi

Adwords’ Helu maikaʻi (QS) he ana ia e hoʻoholo ai i ka pili a me ke kūlana kiʻekiʻe o kāu mau hoʻolaha. Ua like kēia ʻōnaehana me nā algorithm ranking organik a Google. ʻOi aku ka pili o nā hoʻolaha me ka QS kiʻekiʻe i nā mea hoʻohana a hiki ke hoʻololi ʻia. Eia kekahi, e hoʻohaʻahaʻa ka QS kiʻekiʻe i ke kumukūʻai no ke kaomi (CPC).

He mea nui kāu QS no ka mea ʻo ia ka mea e hoʻoholo ai i ka nui o kāu e uku ai i kēlā me kēia huaʻōlelo. ʻO nā huaʻōlelo me ka QS haʻahaʻa e hopena i ka hana maikaʻi ʻole a me ka CTR haʻahaʻa. E loaʻa i nā hoʻolaha me ka QS kiʻekiʻe kahi hoʻonohonoho maikaʻi a me ka uku-pono. Ana ʻia ka helu maikaʻi ma ka pālākiō o hoʻokahi a 10. Makemake paha ʻoe e pale i nā huaʻōlelo maikaʻi ʻole i nā hui. Ma muli o kāu ʻoihana, e hāʻule paha kāu QS ma lalo o ʻumi, hiki ke hoʻonui i kāu mau koina.

Hoʻoholo ʻia ka helu maikaʻi o Google e ka pili o kāu mau hoʻolaha, huaʻōlelo, a pae ʻaoʻao. Inā kiʻekiʻe ka ʻIke Helu, e pili nui ana kāu hoʻolaha i ka huaʻōlelo. ʻO ka ʻokoʻa, inā haʻahaʻa kāu QS, ʻaʻole paha ʻoe e pili pono e like me kou manaʻo. ʻO ia ka pahuhopu nui o Google e hāʻawi i ka ʻike maikaʻi loa no nā mea hoʻohana a inā ʻaʻole kūlike kāu hoʻolaha i ka ʻike o ka pūnaewele, e lilo ana ʻoe i nā mea kūʻai aku.

No ka hoʻomaikaʻi ʻana i kāu QS, pono ʻoe e hōʻoia e pili ana kāu mau hoʻolaha me ka manaʻo ʻimi o kāu mea hoʻohana. ʻO ia ka mea e pili pono kāu mau huaʻōlelo i ka mea a lākou e ʻimi nei. Pēlā nō, Pono ke kope hoʻolaha akā ʻaʻole e haʻalele i ke kumuhana. Kahi mea hou aʻe, pono e hoʻopuni ʻia e nā huaʻōlelo hulina pili a me nā kikokikona pili. Hōʻoia kēia e hōʻike ʻia kāu kope hoʻolaha i ka mālamalama maikaʻi loa.

Ma kahi pōkole, ʻO ka helu maikaʻi kahi hōʻailona o ka pili o kāu mau hoʻolaha a me ka maikaʻi o ia mau hoʻolaha. Ua helu ʻia ka helu maikaʻi ma muli o ke kumu kūʻai CPC āu i hoʻonoho ai. Hōʻike ka helu kiʻekiʻe e hana maikaʻi ana kāu hoʻolaha a ke hoʻohuli nei i nā malihini. Eia naʻe, he mea nui e hoʻomanaʻo i ka QS kiʻekiʻe e hoʻohaʻahaʻa i kāu kumukūʻai ma ke kaomi (CPC) a hoʻonui i ka nui o nā hoʻololi i loaʻa iā ʻoe.

Pāʻani ākea i hoʻololi ʻia

He manaʻo maikaʻi ʻole ka pāʻani ākea ma Adwords. Hiki ke hōʻike ʻia nā hoʻolaha i ka poʻe e ʻimi nei i nā huaʻōlelo pili ʻole, hoʻolilo i nā mea hoʻolaha kālā i loaʻa ʻole iā lākou a nalowale iā lākou i nā mea hoʻolaha ʻē aʻe. Hiki iā ʻoe ke hoʻohana i kahi pāʻani ākea i hoʻololi ʻia e pale i kēlā mau pilikia, akā pono ʻoe e hoʻohana i ka “i loko” a i ʻole “hoʻohui” e kau inoa i kāu huaʻōlelo huli. ʻo ia, hiki iā ʻoe ke kāpae i nā huaʻōlelo e like me ka ʻulaʻula, ākala, a me nā nui, akā ʻaʻole hiki iā ʻoe ke hoʻohui iā lākou i kāu mau ʻino.

ʻO ka pāʻani ākea i hoʻololi ʻia he kahua waena ma waena o nā pāʻani ākea a me nā māmalaʻōlelo. Hāʻawi kēia koho iā ʻoe e hoʻopaʻa i kahi anaina nui me ka palena o ke kālā. Hoʻopaʻa ʻia ka pāʻani ākea i hoʻololi ʻia i nā huaʻōlelo i loko o kahi huaʻōlelo nui me ka hoʻohana ʻana i ka “+” ʻāpana. Haʻi ia iā Google e loaʻa i ka ʻimi hulina kēlā huaʻōlelo. Inā ʻaʻole ʻoe e hoʻokomo i ka ʻōlelo “hoʻohui” i kāu huaʻōlelo huli, e hōʻike ʻia kāu hoʻolaha i nā mea a pau.

ʻO ka pāʻani ākea i hoʻololi ʻia ma Adwords hiki iā ʻoe ke koho i ka huaʻōlelo pololei e hoʻomaka ai i kāu hoʻolaha. Inā makemake ʻoe e hiki i nā poʻe he nui, hoʻohana i ka pāʻani ākea. Hiki iā ʻoe ke hoʻokomo i nā ʻano like ʻole a me nā ʻano like. Hāʻawi kēia ʻano pāʻani iā ​​ʻoe e hōʻike i nā ʻano hoʻolaha e pili ana i ka hulina hulina. Hiki iā ʻoe ke hoʻohana i ka hui pū ʻana o nā pāʻani ākea a me nā mea hoʻololi e hoʻopaʻa i nā mea hoʻolohe hou aʻe a hōʻemi i kou manaʻo.

Laulaha, ʻOi aku ka maikaʻi o ka hoʻololi ʻana i ka pāʻani ākea ma ka huli ʻana i nā huaʻōlelo hulina kikoʻī. ʻOi aku ka maikaʻi o nā pāʻani ākea i hoʻololi ʻia no nā mākeke liʻiliʻi no ka mea he liʻiliʻi nā mea hoʻokūkū. Hiki iā lākou ke kuhikuhi i nā huaʻōlelo kikoʻī i loaʻa ka nui o ka hulina haʻahaʻa. Hiki i kēia poʻe ke kūʻai aku i kahi mea e pili ana iā lākou. Hoʻohālikelike ʻia me ka pāʻani ākea, ʻoi aku ka nui o ka hoʻololi ʻana i nā pāʻani ākea i hoʻololi ʻia. Hiki i ka pāʻani ākea i hoʻololi ʻia ma Adwords ke kuhikuhi i nā mākeke niche.

Hua'ōlelo maikaʻi ʻole

ʻO ka hoʻohui ʻana i nā huaʻōlelo maikaʻi ʻole i kāu hoʻolaha Adwords e mālama i kāu pūnaewele me ka manuahi ʻole. Hiki ke hoʻohui ʻia kēia mau huaʻōlelo ma nā pae like ʻole, mai ka hoʻolaha holoʻokoʻa i nā hui hoʻolaha pākahi. Eia naʻe, ʻO ka hoʻohui ʻana i nā huaʻōlelo maikaʻi ʻole i ka pae hewa hiki ke hoʻopōʻino i kāu hoʻolaha a hōʻike ʻia nā huakaʻi makemake ʻole ma kāu pūnaewele. No ka mea, ʻo kēia mau huaʻōlelo he hoʻohālikelike pololei, e koho i ka pae kūpono ma mua o ka hoʻohui ʻana iā lākou. Aia ma lalo kekahi mau ʻōlelo aʻoaʻo e kōkua iā ʻoe e hoʻohana maikaʻi i nā huaʻōlelo maikaʻi ʻole i kāu hoʻolaha Adwords.

ʻO ka hana mua e hana i kahi papa inoa o nā huaʻōlelo maikaʻi ʻole no kāu mau hoʻolaha Adwords. Hiki iā ʻoe ke hana i kēia mau papa inoa no nā mea kūʻai like ʻole i loko o ka vertical like. No ka hana ʻana i kahi papa inoa, kaomi i ka mea hana ikona ma ka ʻaoʻao ʻākau o ka Adwords UI a laila koho “Hale Waihona Puke.” Hiki iā ʻoe ke inoa i ka papa inoa e like me kou makemake. Ke loaʻa iā ʻoe kāu papa inoa, E inoa i nā huaʻōlelo ʻino a e hōʻoia i ka pololei o ke ʻano hoʻokūkū.

ʻO ka hana aʻe e hoʻohui i kāu mau huaʻōlelo maikaʻi ʻole i kāu mau hoʻolaha Adwords. Ma ka hoʻohui ʻana i kēia mau huaʻōlelo, hiki iā ʻoe ke hōʻoia e hōʻike ʻia kāu mau hoʻolaha i ka poʻe makemake paha i kāu huahana a lawelawe paha. ʻOiai ʻo ka hoʻohui ʻana i nā huaʻōlelo maikaʻi ʻole e kōkua iā ʻoe e kāohi i kāu hoʻolilo hoʻolaha, e kōkua pū lākou iā ʻoe e hoʻomāmā i kāu kaʻa ma ka hoʻopau ʻana i nā hoʻolaha hoʻolaha hoʻolaha. Nui nā ala like ʻole e hoʻohana ai i nā huaʻōlelo maikaʻi ʻole i kāu hoʻolaha, akā na kēia kumu aʻo e aʻo iā ʻoe i ke ala kūpono loa.

ʻO kekahi ʻōlelo aʻoaʻo koʻikoʻi e hoʻomanaʻo i ka wā e hana ai i nā huaʻōlelo maikaʻi ʻole no kāu hoʻolaha ʻana, ʻo ia ka hoʻohui ʻana i nā kuhi hewa a me nā ʻano like ʻole. Nui nā ʻōlelo kuhi hewa i nā nīnau huli, a me ka hoʻohui ʻana i nā mana plural, e hōʻoia ʻoe i kāu papa inoa huaʻōlelo maikaʻi ʻole e like me ka hiki. Ma ka hoʻohui ʻana i kēia mau huaʻōlelo maikaʻi ʻole, hiki iā ʻoe ke ālai pono i nā hoʻolaha mai ka puka ʻana mai no nā huaʻōlelo a me nā huaʻōlelo. Aia kekahi mau ala ʻē aʻe e hana ai i nā huaʻōlelo maikaʻi ʻole i kāu hoʻolaha. Hiki iā ʻoe ke hoʻokomo i kēia mau huaʻōlelo maikaʻi ʻole i nā hui hoʻolaha a me nā hoʻolaha, e like me ka hoʻohana ʻana i nā huaʻōlelo hoʻohālikelike ʻino a hoʻohui iā lākou i kāu hoʻolaha hoʻolaha.

Ke hoʻonohonoho ʻana i nā huaʻōlelo maikaʻi ʻole, pono ʻoe e hana pēlā ma ka pae hoʻolaha. E ālai kēia mau huaʻōlelo i nā hoʻolaha mai ka hōʻike ʻana i nā nīnau hulina pili ʻole i kāu huahana. ʻo kahi laʻana, inā ʻoe e kūʻai aku nei i nā kāmaʻa haʻuki, ʻoi aku ka maikaʻi o ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole ma ka pae hoʻolaha. Eia naʻe, ʻAʻole kūpono kēia ʻano hana no nā mea hoʻolaha āpau. E hōʻoia e noiʻi i nā huaʻōlelo no kāu ʻoihana ma mua o ka hoʻonohonoho ʻana i nā huaʻōlelo maikaʻi ʻole ma Adwords.

Ma waena o nā pōmaikaʻi he nui o Google Adwords ʻo ia ka hoʻohālikelike ʻana i nā mea hoʻolaha’ hoʻolaha ʻike i nā ʻaoʻao o ka mea hoʻopuka. Hāʻawi ʻo Adwords i nā mea hoʻolaha e hoʻonui i ka huakaʻi i kā lākou pūnaewele a kaʻana like i ka loaʻa kālā me ka mea hoʻopuka. He kōkua pū kekahi i nā mea hoʻopuka e hoʻolilo kālā i kā lākou ʻike ma ka nānā ʻana i nā kaomi hoʻopunipuni. E aʻo hou e pili ana iā Adwords a me kāna mau pono. ʻO kahi ʻē aʻe, e kipa i ka pūnaewele kākoʻo o Google's Adwords e aʻo hou aku. He manuahi a maikaʻi loa!

PPC hoʻolaha

ʻAʻole like me nā hoʻolaha hōʻike kuʻuna, Hoʻohana ka hoʻolaha PPC ma ka Google's Adwords platform i kahi kūʻai kūʻai kūʻai lua e hoʻoholo ai i ka CPC. Hoʻokomo ka mea kūʻai i kahi nui (kapaia ka “kūʻai”) a laila kali e ʻike inā koho ʻia kā lākou hoʻolaha no ka hōʻike. Ke holomua lākou, ʻIke ʻia kā lākou hoʻolaha ma ka ʻaoʻao hopena ʻenekini huli. Hiki i nā mea hoʻolaha ke huli i nā wahi a i ʻole nā ​​mea hana, a hiki iā lākou ke hoʻonohonoho i nā mea hoʻololi hoʻololi ma ka wahi.

No nā hualoaʻa kiʻekiʻe loa, pono e hoʻokumu ʻia kahi hoʻolaha PPC lanakila ma ka noiʻi huaʻōlelo a me ka hana ʻana i kahi ʻaoʻao pae i hoʻopaʻa ʻia no kēlā huaʻōlelo. Hoʻopuka nā hoʻolaha pili i nā kumukūʻai haʻahaʻa, no ka mea makemake ʻo Google e uku liʻiliʻi no nā hoʻolaha kūpono a me kahi palapala pae ʻoluʻolu. E hoʻokaʻawale i nā hui hoʻolaha, ʻo kahi laʻana, hiki ke hoʻonui i ka helu kaomi a me ka helu maikaʻi o kāu mau hoʻolaha. A hope loa, ʻoi aku ka pili a me ka hoʻolālā maikaʻi ʻana i kāu hoʻolaha, ʻoi aku ka maikaʻi o kāu hoʻolaha PPC.

He mea hana ikaika ka hoʻolaha PPC no ka hoʻolaha ʻana i kāu ʻoihana ma ka pūnaewele. Hāʻawi ia i nā mea hoʻolaha e hoʻopaʻa i kahi anaina ma muli o ko lākou hoihoi a me ka manaʻo. Hiki iā lākou ke hoʻololi i kā lākou hoʻolaha i nā wahi kikoʻī kikoʻī, nā mea hana, manawa o ka lā, a me ka mea hana. Me ka huli pono, you can easily reach a highly-targeted audience and maximize the effectiveness of your ad campaign. Eia naʻe, you should not do it alone, because it can lead to losses. A professional can help you optimize your PPC campaign to maximize the return on your investment.

Google Adwords

In order to gain exposure through Google AdWords, you need to select keywords and set a maximum bid. Only ads with keywords related to your business will be displayed when people use the keywords. These keywords are likely to lead to conversions. Eia naʻe, there are some factors to consider before starting your campaign. Below are some tips for success. These are not meant to replace your SEO efforts. But they can help you get the most from your advertising campaign.

Know your audience and create ad copy that is compelling and relevant. Pono ke kope hoʻolaha āu e kākau ai ma muli o kāu noiʻi mākeke a me nā makemake o ka mea kūʻai aku. Hāʻawi ʻo Google i nā ʻōlelo aʻoaʻo a me nā palapala hoʻolaha hoʻolaha e kōkua iā ʻoe e kākau i kahi kope hoʻolaha hoihoi. Ke hana ʻoe i kēia, hiki iā ʻoe ke hoʻokomo i kāu ʻike pili kālā, nā code hoʻolaha, a me nā ʻike ʻē aʻe. E paʻi ʻia kāu hoʻolaha ma ka pūnaewele Google ma loko 48 hola.

Eia kekahi, hiki iā ʻoe ke hoʻohana i ka papa hoʻomalu ma Adwords i ka huli ʻana i nā pūnaewele i ʻāpana o ka pūnaewele Google. Ua ʻike ʻia kēia ʻenehana ʻo ka Site-Targeting. Hiki iā ʻoe ke hōʻike i nā hoʻolaha i nā mea hoʻohana i kipa mua i kāu pūnaewele. Hoʻonui kēia ʻenehana i kāu helu hoʻololi. A, hope loa, hiki iā ʻoe ke hoʻomalu i ke kālā no kāu hoʻolaha. Akā, e hoʻonui i ka pono o kāu hoʻolaha, e hōʻoia e hoʻohana i ke ʻano hoʻolaha hoʻolaha maikaʻi loa.

Ke kumukūʻai no ke kaomi

ʻO ke kumukūʻai no kēlā me kēia kaomi no Adwords e pili ana i kekahi mau kumu, me ka helu maikaʻi, huaʻōlelo, kikokikona hoʻolaha, a pae ʻaoʻao. These elements should all be relevant to the ads, and the CTR (click-through-rate) should be high. Inā kiʻekiʻe kāu CTR, it signals to Google that your site is useful. It is also important to understand the ROI. This article will cover some of the most common factors that impact the cost per click for Adwords.

Ka mua, consider your Return on Investment (KE ALII). A cost per click of five dollars for every dollar spent on an ad is a good deal for most businesses, as it means you’re getting five dollars for each ad. This ratio can also be expressed as a cost per acquisition (CPA) of 20 pākēneka. If you’re not able to achieve this ratio, try cross-selling to existing customers.

Another way to calculate your cost per click is to multiply the cost of each ad by the number of visitors who clicked on it. Manaʻo ʻo Google e hoʻonohonoho i ka CPC kiʻekiʻe loa $1. Kūʻai lima no kēlā me kēia kaomi, ma ka lima 'ē aʻe, ʻo ia hoʻi, hoʻonoho ʻoe iā ʻoe iho i ka CPC kiʻekiʻe. He ʻokoʻa ke kumu kūʻai lima no kēlā me kēia kaomi ʻana mai nā hoʻolālā bidding automated. Inā maopopo ʻole ʻoe i ka CPC kiʻekiʻe loa, e hoʻomaka me ka nānā ʻana i ka nui o nā mea hoʻolaha ʻē aʻe’ nā hoʻolaha.

Ka helu maikaʻi

E hoʻomaikaʻi i ka helu maikaʻi o kāu hoʻolaha Adwords, pono ʻoe e hoʻomaopopo i nā ʻāpana ʻekolu o ka helu maikaʻi. Aia kēia mau mea: holomua hoʻolaha, hua'ōlelo a me ke kope hoʻolaha. Nui nā ala e hoʻonui ai i kāu Helu Kokua, a e loaʻa i kēlā me kēia o kēia ka hopena i ka hana o kāu hoʻolaha. Akā pehea inā ʻaʻole ʻoe i ʻike he aha lākou? A laila, mai hopohopo. E wehewehe au i ka hoʻomaikaʻi ʻana i kēia mau mea ʻekolu, no laila hiki iā ʻoe ke hoʻomaka e ʻike koke i nā hopena!

Ka mua, e hoʻoholo i ka CTR. This is the percentage of people who actually click on your ad. ʻo kahi laʻana, if you have 500 impressions for a certain keyword, your Quality Score would be 0.5. Eia naʻe, this number will vary for different keywords. No laila, it can be difficult to judge its effect. A good Quality Score will develop over time. The advantage of a high CTR will become clearer.

The ad copy must be relevant to the keywords. If your ad is triggered by irrelevant keywords, it might look misleading and not even be relevant to the keyword you’ve targeted. The ad copy must be catchy, yet not go off-track in its relevance. Kahi mea hou aʻe, it should be surrounded by relevant text and search terms. ʻO kēia ala, your ad will be seen as the most relevant one based on the searcher’s intent.

Split testing

If you’re new to A/B split testing in Adwords, e noʻonoʻo paha ʻoe pehea e hoʻonohonoho ai. He mea maʻalahi ka hoʻonohonoho ʻana a hoʻohana i nā ʻano hoʻāʻo i hoʻokele ʻia i ka ʻikepili e hoʻoikaika i kāu mau hoʻolaha AdWords e like me ka hiki. ʻO nā mea hana hoʻāʻo hoʻokaʻawale e like me Optmyzr kahi ala maikaʻi loa e hoʻāʻo ai i ke kope hou ma kahi ākea. Kōkua kēia mea hana iā ʻoe e koho i ke ʻano hoʻolaha hoʻolaha maikaʻi loa e pili ana i ka ʻikepili mōʻaukala a me nā hoʻāʻo A/B mua.

ʻO kahi hoʻāʻo hoʻokaʻawale ma SEO kahi ala maikaʻi loa e hoʻomaikaʻi ai i kāu pūnaewele no nā loli algorithm a me ka ʻike mea hoʻohana. E hōʻoia i ka holo ʻana o kāu hoʻāʻo ma kahi pūnaewele nui; inā he mau ʻaoʻao wale nō kāu a i ʻole he liʻiliʻi liʻiliʻi o nā kaila organik, ʻaʻole hiki ke hilinaʻi ʻia nā hopena. Hiki i ka hoʻonui iki ʻana i ka noi hulina ke kumu i ka piʻi, a me nā mea ʻē aʻe e pili ana i nā hopena. Inā ʻaʻole maopopo ʻoe pehea e holo ai i kahi hoʻāʻo māhele, e ho'āʻo i kahi mea hana hoʻokaʻawale SEO helu e like me SplitSignal.

ʻO kahi ala ʻē aʻe e hoʻokaʻawale i ka hoʻāʻo ma SEO ʻo ka hoʻololi ʻana i ka ʻike o kāu mau ʻaoʻao pae. ʻo kahi laʻana, inā ʻoe e ʻimi nei i kahi huaʻōlelo kikoʻī, hiki iā ʻoe ke hoʻololi i ka kikokikona ma kāu kope pūnaewele i mea e ʻoluʻolu ai ka mea hoʻohana. Inā hoʻololi ʻoe i hoʻokahi pūʻulu a ʻike i ka mana i loaʻa ka nui o nā kaomi, e ʻike ʻoe inā he hana a ʻaʻole paha. ʻO kēia ke kumu he mea nui ka hoʻokaʻawale ʻana i ka SEO.

Ke kumu kūʻai no ka hoʻololi

ʻO ke kumukūʻai no ka loaʻa ʻana (CPA) a me ke kumukuai no ka hoohuli ana (CPC) ʻelua mau huaʻōlelo like ʻole. ʻO CPA ka nui o ke kālā e pono ai ke kūʻai aku i kahi huahana a lawelawe paha i kahi mea kūʻai. ʻo kahi laʻana, inā makemake ka mea hale hōkele i nā puke hou aku, hiki iā lākou ke hoʻohana iā Google Ads no ka loaʻa ʻana o nā alakaʻi hou aku. Eia naʻe, this figure does not include the cost of acquiring an interested lead or a potential customer. The cost per conversion is the amount a customer actually pays for your service.

ʻO ke kumukūʻai no ke kaomi (CPC) on the search network varies depending on the industry and keyword. Average CPCs are $2.32 per click for the search network, while CPCs for display network advertising are much lower. As with other advertising methods, some keywords cost more than others. Adwords prices vary based on the competition within the market. The most expensive keywords are found in highly competitive industries. Eia naʻe, Adwords is an effective way to promote your online business.

Besides the cost of each conversion, the CPC will also show you how many times the visitor took action. If the prospect clicked on two ads, pono ʻo ia e hāʻawi i ka loaʻa kālā mai nā mea ʻelua i nā code hoʻololi ʻelua. Inā kūʻai ka mea kūʻai aku i ʻelua huahana, e emi ka CPC. Eia kekahi, inā kaomi ka malihini i ʻelua hoʻolaha like ʻole, e kuai laua ia laua, ʻo ia ka nui o PS50. No keia, ʻoi aku ka ROI maikaʻi ma mua o PS5 no kēlā me kēia kaomi.

Ke mākaukau ʻoe e hana i kahi hoʻolaha hoʻolaha no kāu hui SaaS, e noʻonoʻo paha ʻoe pehea e hoʻomaka ai. Nui nā ʻano e noʻonoʻo ai, me nā koina, huaʻōlelo, nā hāʻawi, a me ka huli huli ana. Inā ʻaʻole ʻoe maopopo kahi e hoʻomaka ai, heluhelu i kā mākou alakaʻi alakaʻi i Adwords. Hāʻawi kēia iā ʻoe i ka ʻike koʻikoʻi e hoʻomaka ai a loaʻa i ka mea nui o kāu hoʻolaha hoʻolaha. Hiki iā ʻoe ke loaʻa i nā ʻōlelo aʻoaʻo koʻikoʻi a me nā ʻōlelo aʻoaʻo mai nā mea kālepa SaaS ʻē aʻe.

Na koina

No ka hoʻonui i ka pono o kāu hoʻolaha hoʻolaha, he mea nui e hoʻokele pono i nā kumukūʻai o Adwords. Hiki iā ʻoe ke hoʻohaʻahaʻa i ke kumukūʻai o kāu mau hoʻolaha ma ka hoʻonui ʻana i kāu helu maikaʻi. Ma ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole, hiki iā ʻoe ke pale aku i ka huli ʻana i ka lehulehu kumu kūʻai nui a hoʻonui i kāu hoʻolaha. Ma waho aʻe o ka hoʻohaʻahaʻa i ke kumukūʻai, hiki iā ʻoe ke hoʻomaikaʻi i ka pili o kāu mau hoʻolaha. Aia ma lalo iho kekahi mau ʻōlelo aʻoaʻo no ka hoʻonui ʻana i kāu Heke Koke:

E nānā i nā koina o kāu huaʻōlelo i kēlā me kēia lā. ʻO ka nānā ʻana i nā kumukūʻai o kēlā me kēia huaʻōlelo e kōkua iā ʻoe e mālama i kāu kālā kālepa a ʻike i nā ʻano. He waiwai nui kēia ʻike inā hoʻolilo kāu mau mea hoʻokūkū i ke kālā he nui ma nā huaʻōlelo like. Eia kekahi, E hoʻomanaʻo e hiki ke hoʻonui nui ʻia ka CPC inā ke huli nei ʻoe i nā huaʻōlelo hoʻokūkū kiʻekiʻe. ʻO ka mea nui e hoʻomanaʻo ʻo ia ka piʻi ʻana o nā kumukūʻai Adwords i ka piʻi ʻana o ka hoʻokūkū, no laila pono ʻoe e noʻonoʻo i ka hoʻokūkū o ka huaʻōlelo āu i koho ai.

You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. ʻo kahi laʻana, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.

Nui nā kumu e pili ana i ke kumukūʻai ma ke kaomi, but in general, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (CPC) is the highest amount you think a click is worth, even if that’s not what your average customer pays. ʻo kahi laʻana, Google recommends setting your maximum CPC to $1. In addition to that, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

Hua'ōlelo

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. Eia naʻe, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Ke loaʻa iā ʻoe kāu papa inoa huaʻōlelo, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. ʻo kahi laʻana, you want people to click your ads because they’re looking for a solution to a problem. Eia naʻe, ʻAʻole paha kēia i ka wā e ʻimi ana nā kānaka ma waho o nā ʻenekini huli, ʻo kahi laʻana. Ke ʻimi nei paha lākou i ka Internet a i ʻole e ʻimi ana i ka hoʻonaʻauao. ʻO ke koho ʻana i kahi huaʻōlelo hoʻohālikelike huaʻōlelo e hāʻawi iā ʻoe i ka mana nui ma luna o ka hoʻolilo ʻana a hoʻopaʻa i nā mea kūʻai kikoʻī. E hōʻoiaʻiʻo nō hoʻi e ʻike ʻia kāu mau hoʻolaha no nā mea kūʻai aku e ʻimi nei i ka ʻōlelo kikoʻī.

When choosing a keyword, e hoʻomanaʻo ʻaʻole i hana like nā huaʻōlelo a pau. ʻOiai he akamai paha kekahi i ka wā mua, ʻaʻole kekahi. He huli no “ʻōlelo huna wifi” e hōʻike ana e ʻimi nei nā kānaka i kahi ʻōlelo huna wifi, ʻaʻole kahi huahana a lawelawe paha. ʻo kahi laʻana, ʻO ka mea e ʻimi ana i ka ʻōlelo huna WiFi e ʻimi ana paha mai ka wifi a kekahi, a ʻaʻole ʻoe makemake e hoʻolaha i kāu huahana ma kā lākou wifi!

Nā kūʻai

Hiki iā ʻoe ke hoʻololi i kāu mau noi ma Adwords e pili ana i kāu hopena. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.

Know your target audience. By using marketing personas, you can better target your audience with AdWords. ʻo kahi laʻana, you can see their working hours and commute times. Eia kekahi, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.

E ʻike i nā ʻano hoʻolaha e ʻimi nei nā mea hoʻohana. ʻo kahi laʻana, he mea hoʻohana e ʻimi ana i ka 'Bike Shop’ mai kā lākou pākaukau ke ʻimi nei i kahi kino. Eia naʻe, Hiki i ke kanaka e ʻimi ana i ka nīnau like ma kāna kelepona paʻalima ke ʻimi nei i nā ʻāpana kaʻa kaʻa ma ka pūnaewele. Pono ka poʻe hoʻolaha e makemake ana e hiki aku i nā poʻe kaʻahele i nā polokalamu kelepona ma mua o ka pākaukau a i ʻole ka papa. ʻO ka hapa nui o nā poʻe hele ma ke ʻano noiʻi a makemake lākou e kūʻai i kā lākou kūʻai hope loa mai kā lākou papapihi a papa.

He kikoʻī loa nā huaʻōlelo i kāu ʻoihana a me kāu huahana, no laila pono paha ʻoe e hana i kekahi manaʻo i ka wā e hoʻonohonoho ai ʻoe i kāu mau koho mua, akā hiki iā ʻoe ke hoʻoponopono iā lākou ke loaʻa kāu mau stats. Hiki iā ʻoe ke hahai i ke alakaʻi ʻōlelo huaʻōlelo e hoʻonohonoho i kāu mau ʻōlelo mua a hoʻoponopono iā lākou i loko o nā pule mua ma hope o ka hoʻāla ʻana i kāu moʻokāki.. You can adjust your keyword bids after determining your budget and target audience.

Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. Eia naʻe, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

Ka huli hoʻololi

You can use AdWords conversion tracking to see how many of your ads are converting. ʻO ka maʻamau, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 lā, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.

Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. ʻO ka manawa pinepine, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. Eia naʻe, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.

I ka hoʻonohonoho ʻana i ka pūnaewele a i ʻole e kāhea i nā hoʻololi ʻana ma ka Pūnaewele, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, me ka Campaign, Pūʻulu hoʻolaha, Ad, a me ka hua'ōlelo. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. ʻo kahi laʻana, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. Ma ka lima ʻē aʻe, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. No laila, you should use AdWords conversion tracking if you have multiple online marketing channels.