Tag: Google Ads-Ratschlägen

Hana ʻo Adwords ma kahi ʻōnaehana koho. ʻO nā huaʻōlelo me nā puke hulina kiʻekiʻe ke kumu kūʻai maʻamau i ke kumu kūʻai. No laila, ʻoi aku ka maikaʻi o ka nānā ʻana i kekahi mau mea pili, huaʻōlelo haʻahaʻa-nui. ʻO kēlā ala, hiki iā ʻoe ke hoʻonui i kāu mau lilo. ʻO ka hana mua e koho i ka huaʻōlelo i kūpono i kāu ʻoihana.

Ke kumukūʻai no ke kaomi

ʻO ke kumukūʻai no kēlā me kēia kaomi no nā hoʻolaha Adwords e like me ka mea āu e kūʻai aku nei. ʻo kahi laʻana, a $15 ʻAʻole pono paha ka huahana e-commerce i kahi CPC kiʻekiʻe. Ma ka lima ʻē aʻe, a $5,000 ʻoi aku paha ka waiwai o ka lawelawe ma mua o ʻelima kālā ma ke kaomi. Wahi a WordStream, ʻo ke kumukūʻai maʻamau no kēlā me kēia kaomi no nā ʻoihana o nā nui āpau $2.32.

He mea nui e hoʻomaopopo i ke kumukūʻai no kēlā me kēia kaomi ma mua o kou hoʻolaha ʻana ma Google. No ka loaʻa ʻana mai o kāu hoʻolaha, pono ʻoe e hana i ka noiʻi huaʻōlelo a hoʻomaopopo i ke kumukūʻai maʻamau no kēlā me kēia kaomi i kāu ʻoihana. E kōkua kēia iā ʻoe e hoʻoholo i ka nui āu e hoʻolilo ai ma nā hoʻolaha. E pale aku i ka hoʻolilo ʻana i ke kālā ma mua o kou makemake, e makaʻala i ke kumukūʻai no kēlā me kēia kaomi no Adwords.

Hoʻopili ʻia ke kumukūʻai no kēlā me kēia kaomi ma ka puʻunaue ʻana i ke kumukūʻai o kahi hoʻolaha me ka helu o nā kaomi i hana ʻia. ʻOkoʻa ke kumukūʻai no kēlā me kēia kaomi no nā hoʻolaha a me nā hoʻolaha like ʻole. I ka nui o na hihia, hoʻoholo ʻia e ka hoʻokūkū hoʻokūkū. Eia naʻe, e hoʻomanaʻo mau ʻoe ʻaʻole paha kēia helu i ke kumu kūʻai kiʻekiʻe ma ke kaomi.

Hiki ke ʻokoʻa nā kumukūʻai hoʻolaha, ma muli o ke ʻano o ka ʻoihana a me ka ʻoihana. ʻo kahi laʻana, inā ʻoe ma ka ʻoihana kānāwai a i ʻole ʻoihana helu, ʻo ke kumukūʻai maʻamau no ke kaomi $2.69. Ma ka lima ʻē aʻe, inā ʻoe i loko o kahi niche me nā kumukūʻai haʻahaʻa haʻahaʻa, emi paha ke kumu kūʻai $0.44 no ke kaomi.

ʻOiai ua loli ke kumukūʻai o CPC i ka manawa, ʻoi aku ka haʻahaʻa ma ka e-commerce a ma Facebook. ʻo kahi laʻana, he CPC o $0.79 ʻoi aku ka kiʻekiʻe o kēlā me kēia kaomi ma Amazon Ads $0.41 no ke kaomi ma United States. ʻO kahi kaomi ma nā uku hoʻolaha Facebook $0.19 ma Sepania, Palakila, a me Indonesia.

Ke kumu kūʻai no ka hoʻololi

ʻO ke kumukūʻai no ka hoʻololi ʻana o Adwords he hōʻailona koʻikoʻi o ka hoʻokele waiwai a me ka hana o kahi hoʻolaha hoʻolaha. ʻO kahi ala maikaʻi e ana i kāu hana ma ka hoʻohālikelike ʻana i ke kumukūʻai o kāu mau hoʻolaha i kāu kumukūʻai i manaʻo ʻia. E kōkua kēia iā ʻoe e nānā i kāu hoʻolālā hoʻolaha. Kahi mea hou aʻe, ʻo ka ʻike ʻana i kāu helu hoʻololi e hiki ke kōkua iā ʻoe e hoʻoholo i ka nui o kāu e hoʻolilo ai ma kāu mau hoʻolaha AdWords.

ʻO nā hoʻololi ka pahuhopu hope loa o kēlā me kēia hoʻolaha kūʻai. Hana ʻia lākou i ka wā e hāʻawi ai kahi malihini i kā lākou ʻike pili i ka hoʻololi ʻana i kahi kumuwaiwai manuahi, ʻike hou aku, a i ʻole he kamaʻilio me kahi loea. ʻO ka hana aʻe e helu i kāu kumukūʻai no ka hoʻololi ʻana. Hiki ke loaʻa i nā hoʻololi ʻoi aku ma mua o hoʻokahi ma ke kumu kūʻai hoʻokahi ma ke kūʻai ʻana kiʻekiʻe.

I mea e nānā ai i ke kumukūʻai no ka hoʻololi ʻana ma Adwords, pono ʻoe e ʻike i ke kumu kuhikuhi. Pono ʻo AdWords e ʻae ke kumu kuhikuhi i nā kuki a me ka code tracking JavaScript. A i ʻole, Kānā ʻo Google i nā kaomi mai nā kumu ʻae ʻole. Eia naʻe, ʻAʻole hiki i kekahi mau polokalamu kelepona ke ʻae i nā kuki. E like me ia, helu ʻia kēia mau mea hana ma ke kumukūʻai no ke kaomi. Inā ʻoe e hoʻohana ana iā Adwords no kāu pūnaewele ʻoihana, pono ʻoe e ʻike i kēia ʻike e hoʻomaikaʻi i kāu hoʻolaha.

Hiki iā ʻoe ke nānā i kāu helu hoʻololi i ka lā o ka pule a me ka mahina o ka makahiki. ʻo kahi laʻana, inā kūʻai kāu ʻoihana i nā huahana kau, pono ʻoe e hoʻololi i kāu hoʻolaha e pili ana i ka manawa o ka lā e kūʻai aku ai nā kānaka. E kōkua kēia iā ʻoe e mālama i kāu kālā a pale i ka hoʻolilo kālā.

Hiki ke ʻokoʻa ke kumukūʻai o Adwords. Laulaha, ʻo ke kumukūʻai no kēlā me kēia helu hoʻololi no kahi pūnaewele huli 2.70%. Eia naʻe, ʻokoʻa kēia helu ma muli o ka ʻoihana. ʻo kahi laʻana, ʻO ka e-commerce a me ke kālā he haʻahaʻa haʻahaʻa ka hoʻololi ʻana ma mua o 2%. Inā makemake ʻoe e ʻike i ke kumukūʻai o kāu hoʻolaha no ka hoʻololi ʻana, hiki iā ʻoe ke hana i kahi Google Sheet e hoʻopaʻa i kēia ʻikepili.

ʻO ke kumukūʻai no ka hoʻololi ʻana no Adwords e pili ana i ka ʻoihana āu e hana nei. ʻo kahi laʻana, ʻO kahiʻoihana kūʻai aku i nā kāmaʻa hiki ke loaʻa i ka nui o ka hoʻololiʻana. Eia naʻe, He haʻahaʻa paha ka hoʻololi ʻana o kahi hui kūʻai lole ma muli o ka hoʻokūkū. He mea nui paha e noʻonoʻo i ka waiwai awelika o kāu huahana a lawelawe paha. ʻO ke kumukūʻai maʻamau o kahi huahana a lawelawe paha mai $10 i na tausani.

Ke kumukūʻai no kēlā me kēia kaomi no kahi hui hoʻolaha hoʻokahi

Aia kekahi mau mea e hiki ke hoʻopili i ke kumukūʻai no kēlā me kēia kaomi no hoʻokahi hoʻolaha ma Adwords. ʻO kekahi kumu ka kikoʻī huaʻōlelo. Inā loaʻa i kahi hui hoʻolaha nā huaʻōlelo like ʻole, ʻaʻole lawa ka kikoʻī. ʻo kahi laʻana, ʻEono mau lole a me nā lole lima ʻole ʻelua mau huaʻōlelo ʻokoʻa. Hiki i kēia mau ʻokoʻa ke kūʻai aku i ke kūʻai aku ʻana o ka ʻoihana.

Hāʻawi ʻo Adwords iā ʻoe i ke koho o ka hoʻonohonoho ʻana i nā waihona kālā i kēlā me kēia lā no nā hui like ʻole o nā hoʻolaha. ʻO kēia ala, hiki iā ʻoe ke hana i nā hoʻolaha lehulehu a e hōʻoia i ka hoʻopaʻa ʻia ʻana o kēlā me kēia hui hoʻolaha no nā huaʻōlelo like ʻole. A laila, hiki iā ʻoe ke hoʻāʻo i nā pūʻulu hoʻolaha like ʻole a me nā ʻaoʻao pae e ʻike i nā mea i loaʻa ka uku pane maikaʻi loa. ʻO ka hope loa, hiki iā ʻoe ke hoʻohana i kahi hoʻolālā bidding automated e kāohi i nā kumukūʻai.

ʻO kekahi o nā ala maikaʻi loa e hoʻonui ai i ke kumukūʻai no kēlā me kēia kaomi, ʻo ia ka hoʻonohonoho ʻana i ke kumukūʻai kiʻekiʻe no kēlā me kēia kaomi. Manaʻo ʻia e hoʻonoho i ka CPC kiʻekiʻe o $1. E hōʻoia kēia e ʻike ʻia kāu mau hoʻolaha e ka hapa nui o ka poʻe a ʻaʻole kanu ʻia i nā hopena hulina.

ʻO ka CPC maʻamau no kahi hui hoʻolaha hoʻokahi ma Google Adwords a puni $1 i $2. Eia naʻe, ʻokoʻa ke kumukūʻai no kēlā me kēia kaomi ma muli o ka huaʻōlelo a me ka ʻoihana. ʻO ke kumukūʻai maʻamau no kēlā me kēia kaomi ma Google Ads a puni $1 i $2 no ke kaomi ma ka Huli Huli. He haʻahaʻa kēia ma mua o ke kumukūʻai maʻamau no kēlā me kēia kaomi ma ka pūnaewele hōʻike. Me ka nānā ʻole i ke kumukūʻai, pono ʻoe e hoʻomanaʻo i kāu ROI.

Hoʻoholo ʻia ke kumukūʻai no kēlā me kēia kaomi no hoʻokahi hui hoʻolaha ma Google Adwords e kahi ʻōnaehana koho. Inā ʻoi aku ka kiʻekiʻe o kāu hoʻolaha ma mua o kāu mea hoʻokūkū, e loaʻa iā ʻoe kahi CPC haʻahaʻa. Pono ʻoe e manaʻo e komo i loko o nā kūlana kiʻekiʻe ʻekolu.

ʻO ke kumukūʻai no kēlā me kēia kaomi no ka hui hoʻolaha huaʻōlelo hoʻokahi no ka hui hoʻolaha huaʻōlelo hoʻokahi no ka hui hoʻolaha huaʻōlelo hoʻokahi no ka hui hoʻolaha huaʻōlelo hoʻokahi no ka hui hoʻolaha huaʻōlelo hoʻokahi no ka huaʻōlelo hoʻokahi

Ke holo nei ʻoe i kahi hoʻolaha PPC, ʻO ke kumukūʻai ma ke kaomi he mea nui e noʻonoʻo ai. ʻO ka hoʻohaʻahaʻa ʻana i kāu kumukūʻai no kēlā me kēia kaomi e hoʻonui i kāu mau huakaʻi a me nā helu hoʻololi. The cost per click is calculated by taking the ad ranked below yours plus one cent. Ke hoʻohana nei i kēia ʻike, you can adjust your bids to maximize your return on investment.

Ma waho aʻe o ke kumukūʻai no ke kaomi, you’ll need to consider ad rank. This determines how far you appear in the search engine. You can improve your ad’s ranking to move up. ʻO ka maʻamau, you should aim for the 3rd or 4th spot in the search engine results.

There are hundreds of thousands of keywords available for bidding. Eia naʻe, ʻokoʻa loa nā kumukūʻai. Ma muli o ka ʻoihana, hiki ke kūʻai ʻia nā huaʻōlelo ma kēlā me kēia wahi $1 i $2 no ke kaomi. ʻO kahi ala maikaʻi e ʻike ai i ka nui āu e hoʻolilo ai, ʻo ia ka hana ʻana i kekahi noiʻi huaʻōlelo. Loaʻa nā mea hoʻolālā huaʻōlelo manuahi ma ka pūnaewele, hiki ke kōkua iā ʻoe e noʻonoʻo i nā huaʻōlelo hulina.

Hoʻokumu pinepine ʻia nā hoʻolaha CPC kiʻekiʻe e ka hoʻokūkū kiʻekiʻe. Ke loaʻa iā ʻoe nā hoʻolaha kiʻekiʻe, e emi ana kāu uku no ke kaomi. Hoʻohana ʻo Google i ka helu maikaʻi e hoʻoholo ai i ka pili o kāu hoʻolaha. Loaʻa i nā hoʻolaha kūlana kiʻekiʻe ke kūlana maikaʻi a loaʻa nā CPC haʻahaʻa.

ʻO kahi koho ʻē aʻe i loaʻa i ka lā, a i ʻole ka hoʻonohonoho hoʻolaha. Me ka wehe ʻana i ka lā, hiki iā ʻoe ke koho i nā hola e kū ai kāu mau hoʻolaha, me ka mālama ʻana i ke kumukūʻai holoʻokoʻa o kāu kālā hoʻolaha. Hiki ke kōkua nui ʻia ka wehe ʻana i ka lā no nā ʻoihana kūloko. ʻAʻole paha lākou makemake e hōʻike ʻia kā lākou hoʻolaha ma waho o kā lākou mau hola ʻoihana, no laila ʻo ka wehe ʻana i ka lā e hiki ai iā lākou ke hoʻokaʻawale i kā lākou kālā no nā hola a lākou e makemake ai e ʻike ʻia.

No ka hōʻoia ʻana i kāu mau hoʻolaha i ka poʻe kūpono, pono ʻoe e noiʻi i nā huaʻōlelo. E hōʻoia i ka huli ʻana o nā huaʻōlelo i nā huaʻōlelo kikoʻī. ʻo kahi laʻana, “hoʻolimalima i kahi hoʻolimalima hoʻomaha ma Tampa” ʻokoʻa i ka “hoʻolimalima hale hoʻomaha ma Tampa”. Ma ka hana ʻana i ka noiʻi huaʻōlelo a me ka hoʻonohonoho mua ʻana i nā ʻimi pili, hiki iā ʻoe ke hoʻonui i ka pono o kāu hui hoʻolaha.

Ke kumukūʻai no ke kaomi (CPC) pili i ka hua'ōlelo, ʻoihana a me kahi. Laulaha, ke kumukūʻai maʻamau no ke kaomi (CPC) pae mai $1 i $2 ma nā pūnaewele huli a me nā pūnaewele hōʻike. Ua helu ʻia ʻo CPC ma ka hoʻonui ʻana i ka huina kālā no kēlā me kēia kaomi me ka helu o nā manawa i kaomi ʻia.

You can have many campaigns in your Adwords account. Each campaign can contain several keywords and Ad Groups. You can also add a variety of ads. This will help you create more targeted ads that attract potential customers. Eia naʻe, you must also remember that it is important to understand the cost per click (CPC) a me ka helu maikaʻi (QS) of each ad.

Ke kumukūʻai no ke kaomi

Ke kumukūʻai no ke kaomi (CPC) ʻo ia ke kumukūʻai āu e uku ai ke kaomi ʻana o kekahi i kāu hoʻolaha. He ʻokoʻa ia mai ka ʻoihana a i ka ʻoihana. Ma ka awelika, Loaʻa nā CPC kiʻekiʻe loa i nā lawelawe mea kūʻai aku a me nā lawelawe kānāwai. He 'okoʻa, Loaʻa nā CPC haʻahaʻa loa i ka eCommerce a me ka huakaʻi a me ka hoʻokipa. ʻO ke kumukūʻai no kēlā me kēia kaomi e pili pū ana i kāu kauā, helu maikaʻi, a me ka hoʻokūkū.

He mea hana maikaʻi ʻo CPC e ana i kāu holomua hoʻolaha. Ma Google Analytics, hiki iā ʻoe ke hoʻonohonoho i nā kumu hoʻohālike e nānā i nā hopena o kāu hoʻolaha. ʻo kahi laʻana, hiki iā ʻoe ke hoʻohana i ke ʻano hoʻohālike hoʻohālikelike ʻo Last Non-Direct Click, ka mea e pili ana i nā kūʻai i hana ʻia i ke kaomi pololei ʻole hope loa (me ka ʻole o nā kaomi pololei). E koho i kahi hoʻohālike e pili pono ana i kāu mau pahuhopu ʻoihana a hāʻawi i kahi kiʻi maopopo o kāu mau hoʻolaha hoʻolaha āpau. Pēlā nō, hiki iā ʻoe ke hoʻonohonoho i nā hui hoʻolaha like ʻole e ana i nā ʻano like ʻole o kahi hoʻolaha, e like me ka hoʻolaha ʻo Black Friday Sales.

ʻO kahi ala ʻē aʻe e hoʻonui ai i ka CPC ke hoʻonui nei i ka bid. Hiki i nā kū'ai ki'eki'e ke lawe mai i nā ho'ololi hou aku ma ke kumu kū'ai li'ili'i. Eia naʻe, pono ʻoe e ʻike i ka nui āu e hoʻolilo ai ma mua o ka lilo ʻana o kahi kālepa i mea waiwai ʻole. He makana liʻiliʻi o $10 hiki ke hoʻololi nui i ke kūʻai, no laila, mai makaʻu ʻoe e hāʻawi hou aku.

'Oko'a ke kumu kū'ai no ke kaomi me ka 'oihana, aka, hiki ke holo ma na wahi a pau mai kekahi mau dala a emi mai $100. Eia naʻe, ʻo ke kumukūʻai maʻamau no kēlā me kēia kaomi no nā huahana e-commerce a puni $0.88. ʻO ia hoʻi, ʻaʻole makemake ka poʻe hoʻolaha e hāʻawi i nā kālā hoʻohenehene, like $1000 no kahi hoʻomaha mau pūkini.

ʻO ka CPC kūpono no kāu hoʻolaha hoʻolaha e pili ana i kāu ROI makemake. ʻo kahi laʻana, inā makemake ʻoe e kūʻai aku $200 waiwai o ka huahana, pono ʻoe e kuhikuhi i kahi CPC o $.80. ʻO kēia ala, ua loaʻa iā ʻoe ka loaʻa kālā ʻelima mau manawa $40 ua hoʻokomo ʻoe i ka hoʻolaha. Hiki iā ʻoe ke hoʻohana i ke ʻano ma lalo nei e hoʻoholo i ka CPC maikaʻi loa no kāu hoʻolaha.

Hiki iā Google AdWords ke lilo i hale mana nui no ka ulu ʻana no nā hale kūʻai e-commerce. Hoʻonoho ia i kāu huahana i mua o nā mea kūʻai aku e ʻimi nei i nā huahana like. A ma muli o ka mālama ʻana o Google i ka huakaʻi holoʻokoʻa o ka malihini, hiki ke kōkua iā ʻoe e hoʻomaikaʻi i kāu hoʻololi ʻana a me ka loaʻa kālā. ʻO ka hapa maikaʻi loa, ʻo ke kumukūʻai no kēlā me kēia kaomi ke uku wale ʻia ke kaomi ʻana o kekahi i kāu hoʻolaha.

Ka helu maikaʻi

Inā ʻoe e ʻimi nei i kahi ala e hoʻonui ai i ka pono o kāu hoʻolaha Adwords, ʻO ka helu maikaʻi kahi kumu nui. Kūkākūkā, ʻO kēia metric ke kuleana no ka hoʻoholo ʻana i kahi e ʻike ʻia ai kāu mau hoʻolaha a me ka nui o ke kumukūʻai. ʻO ka mea nui, ʻoi aku ka kiʻekiʻe o kāu helu maikaʻi, ʻo ka haʻahaʻa o kāu kumukūʻai no ke kaomi a ʻoi aku ka nui o ka ʻike e loaʻa iā ʻoe.

There are several ways to improve your Quality score. Ka mua, be sure to use relevant keywords in your ad copy. Ads that don’t make sense for your audience will look irrelevant and feel misleading. Eia kekahi, make sure your copy has a general theme. Including related words in your copy will help you attract more clicks.

The second factor in the Quality Score is the relevance of your landing page. Using a relevant landing page can improve your ad’s chances of being clicked on by prospective customers. It also helps if your landing page is relevant to the keywords you’re targeting. If your landing page is irrelevant, you’ll end up with a lower Quality Score.

ʻO ka lua, make sure your landing page matches your Adwords work. ʻo kahi laʻana, if you’re selling blue pens, makemake ʻoe e hōʻoia i kāu ʻaoʻao pae e pili ana i nā hoʻolaha ma ka hui hoʻolaha. Pono ʻoe i kahi ʻaoʻao pae i kūpono i kāu kope hoʻolaha a me nā huaʻōlelo.

Ma waho aʻe o ka Ad Positioning, hāʻawi pū ka helu maikaʻi maikaʻi i kāu pūnaewele i kahi hoʻokūkū. ʻO ka helu kiʻekiʻe kiʻekiʻe ka mea e hana pono ana kāu pūnaewele. He kumu nui kēia e hana ai a uhaʻi paha i kāu PPC Advertising Campaign. Inā loaʻa kahi helu maikaʻi o kāu pūnaewele, e ʻike pinepine ʻia kāu mau hoʻolaha ma mua o kāu mau mea hoʻokūkū.. Kahi mea hou aʻe, ʻo ka hoʻonui kaulana o Google Ads ua hoʻoulu i ka hoʻokūkū ikaika ma waena o nā mea hoʻolaha.

Ka noiʻi huaʻōlelo

He mea nui ka noiʻi huaʻōlelo i ka holomua o ka hoʻolaha kūʻai ʻana. Ke hoʻohana nei i ka Google Keyword Planner, hiki iā ʻoe ke loaʻa nā huaʻōlelo kūpono no kāu ʻoihana a nānā i ka nui o kā lākou hulina. Loaʻa pū kekahi i nā ʻike pili e like me ka ʻikepili Google Trends a me nā demographics kūloko. Ma ka hoʻohana ʻana i kēia mau ʻikepili, hiki iā ʻoe ke hana i kahi hoʻolālā maʻiʻo e pili ana i kēlā mau huaʻōlelo.

ʻO ka pahuhopu o ka noiʻi huaʻōlelo ʻo ka ʻimi ʻana i nā mākeke maikaʻi a me ka manaʻo ʻimi. ʻAʻole pono nā huaʻōlelo me ka manaʻo hewa. ʻo kahi laʻana, imi manao no “kūʻai i keke male” a “hale kūʻai keke male ma kahi oʻu” he okoa. ʻO ka mea mua e pili ana i kahi kūʻai kokoke loa, ʻoiai ka mea hope e kālele nui ana i ka makemake nui.

No ke koho ʻana i nā huaʻōlelo kūpono, pono ʻoe e hoʻoholo i ke ʻano o kāu pūnaewele. Hana ʻia kēia ma ka noʻonoʻo ʻana i ka poʻe i manaʻo ʻia a me ke ʻano o nā hulina a lākou e hana ai. He mea nui no hoi e noonoo i ko lakou manao huli, ka mea hiki ke ike, kūʻai, a i ʻole nā ​​mea ʻelua. A laila, pono ʻoe e nānā i ka pilina ma waena o nā huaʻōlelo like ʻole.

He hana koʻikoʻi ka noiʻi huaʻōlelo i ka holomua o kekahi hoʻolaha AdWords. E kōkua iā ʻoe e hoʻoholo i kāu kālā a hōʻoia i kāu hoʻolaha e hoʻopuka i nā hopena i makemake ʻia. Ke hoʻohana nei i ka Keyword Planner, Hiki iā ʻoe ke ʻike i ka nui o ka huli ʻana i kahi huaʻōlelo, a ʻehia ka nui o nā mea hoʻokūkū e hoʻokūkū nei. E ʻae kēia iā ʻoe e hoʻololi i kāu hoʻolaha i kāu mākeke pahuhopu.

ʻO ka Google Keyword Planner kahi mea hana maikaʻi no ka noiʻi huaʻōlelo Adwords. E kōkua pū ka mea hana iā ʻoe e hoʻololi i kāu kikokikona hoʻolaha. ʻo kahi laʻana, inā ʻoe e hoʻohana ana iā AdWords no kāu ʻoihana, hiki iā ʻoe ke hoʻohana i ka Google's Keyword Planner e hoʻohālikelike i nā ʻōlelo a ʻike i ka mea i lanakila loa.

Kaʻina kūʻai

ʻO kekahi o nā mea koʻikoʻi o AdWords ʻo ia ke kaʻina hana. ʻO kēia ke kaʻina hana o ka hoʻonohonoho ʻana i ke kumukūʻai kiʻekiʻe loa no kāu hoʻolaha a me ka nui maʻamau o kēlā me kēia kaomi. Hoʻokumu ʻia ka ʻōnaehana bidding a Google ma ka lako a me ka noi. Hoʻohana ka poʻe hoʻolaha kiʻekiʻe i nā hoʻololi hoʻololi e hoʻomaikaʻi i kā lākou mau bid a puni ka lā.

Inā he mea hou ʻoe i AdWords, pono ʻoe e noʻonoʻo i nā pahuhopu o kāu ʻoihana ma mua o ka hoʻonohonoho ʻana i kahi hoʻolālā koho. He mea maʻalahi ke hoʻopau i ka nui o ke kālā ma nā huaʻōlelo huaʻōlelo inā ʻaʻole ʻoe i kamaʻāina i ke kaʻina hana. No ka pale ʻana i kēia, hiki iā ʻoe ke loiloi i kāu hoʻolālā koho me ka hoʻohana ʻana i nā mea hana e like me PPCexpo.

ʻO ke koho ʻana i nā huaʻōlelo he ʻāpana koʻikoʻi o kāu hoʻolaha Adwords. Hoʻoholo ia i ka nui āu e uku ai no kēlā me kēia mea kūʻai hou. Pono ʻoe e hoʻomanaʻo e makemake ʻoe e loaʻa kālā, aole lilo. No laila, Pono kāu mau hua'ōlelo e hōʻike i kēia. Akā hiki ke paʻakikī ke hoʻololi i kēia mau huina.

ʻO ka hana mua i ka hoʻokumu ʻana i kahi hoʻolālā hoʻolālā no kāu hoʻolaha AdWords ʻo ka hoʻoholo ʻana i ka nui āu e makemake ai e hoʻolilo i kēlā me kēia hoʻololi. Hiki iā ʻoe ke hoʻohana i ke ʻano CPC a i ʻole CPA bidding no ka hoʻonohonoho ʻana i nā pila ma nā huaʻōlelo kikoʻī. Eia naʻe, pono ʻoe e hoʻomanaʻo i nā hoʻololi like ʻole e kūʻai i nā kālā like ʻole. No laila, e kōkua ana kahi hoʻolālā koho kiʻekiʻe iā ʻoe e loaʻa ka helu kiʻekiʻe loa o nā hoʻololi no ka liʻiliʻi o ke kālā.

Hoʻonui ʻia ke kumukūʻai no ke kaomi (ECPC) E hoʻonui a hoʻemi ʻia ke kumukūʻai akamai ma muli o ka hiki ke kūʻai aku. Ke hana nei kēia ʻano o ka bidding i ka ʻikepili hoʻololi mōʻaukala a me nā algorithms a Google e hoʻoholo ai i nā huaʻōlelo e alakaʻi i kahi hoʻololi.. Ma ka hoʻololi ʻana i ke kumukūʻai ma muli o kēia ʻike, hiki iā ʻoe ke hoʻonui a hōʻemi paha i ka pono o kāu hoʻolaha, a hoʻohaʻahaʻa i kāu kumukūʻai no ka hoʻololi ʻana.

ʻO nā kaomi kiʻekiʻe kiʻekiʻe a me nā hoʻololi ʻana ʻo ia ka pahuhopu hope o nā hoʻolaha he nui. Hoʻonui ka CPC i kou manawa e loaʻa ai kēlā mau hoʻololi ʻana ma o kāu hoʻolaha.

ʻO Adwords kahi ʻāpana koʻikoʻi o ka hoʻolālā kūʻai pūnaewele kūleʻa. Kōkua ia i nā ʻoihana e hoʻokō i kā lākou mau pahuhopu ma o ka hoʻonui ʻana i ka ʻike brand a me ka lawe ʻana i nā kaʻa ʻoi aku ka maikaʻi. He ala maikaʻi nō hoʻi ka huli ʻana i uku ʻia e noho hoʻokūkū ma ka ʻaoʻao mua o nā hualoaʻa a Google. Wahi a kahi noiʻi hou a Google, ʻoi aku ka maikaʻi o nā hoʻolaha i uku ʻia ma mua o nā hopena organik.

Kālā CPC

Ke koho ʻoe i nā huaʻōlelo me Google, hiki iā ʻoe ke hoʻonoho i kāu kauā CPC kiʻekiʻe loa, a i ʻole ka nui āu e uku ai no kēlā me kēia kaomi. Inā ʻaʻole kāu hoʻolaha ka hoʻolaha kiʻekiʻe loa, ʻaʻole hiki iā ʻoe ke ʻoi aku ma mua o kēia nui. Eia naʻe, hiki iā ʻoe ke hoʻohaʻahaʻa i kāu pila ma lalo o ka CPC kiʻekiʻe i hoʻonohonoho ʻia e kāu mau mea hoʻokūkū. Hiki ke kōkua kēia i ka mālama ʻana i kāu mau koina a me ka hoʻomaikaʻi ʻana i kāu kūlana hoʻolaha.

ʻO ka hoʻohaʻahaʻa ʻana i kāu kumukūʻai CPC e hoʻonui i kou manawa e loaʻa ai nā kaomi hou aʻe a me ka hoʻolaha ʻoi aku ka maikaʻi. Eia naʻe, pono ʻoe e makaʻala e ʻimi i ke kaulike kūpono ma waena o ka liʻiliʻi a me ka hoʻohaʻahaʻa nui loa. ʻO kēia ala, hiki iā ʻoe ke hoʻonui i kou manawa e loaʻa ai nā hoʻololi hou aʻe a me kahi ROI kiʻekiʻe me ka ʻole o ka hoʻopau ʻana i kāu kālā.

He koho ʻoi aku ka maikaʻi o ka bidding manual ma mua o ka bidding aunoa no ka mea hiki iā ʻoe ke hoʻololi wikiwiki i kāu hoʻolaha. Hiki iā ʻoe ke hoʻonohonoho i ka palena kālā no kēlā me kēia huaʻōlelo a me ka hui hoʻolaha. Eia naʻe, He manawa liʻiliʻi paha ke aʻo ʻana i ka bidding manual, a pono ʻoe e hoʻomaka me hoʻokahi hoʻolaha ma mua o ka hana ʻana i nā hoʻololi nui.

ʻOiai ʻo ke koho ʻana CPC ka hoʻonohonoho paʻamau no nā hoʻolaha PPC, hiki iā ʻoe ke hoʻohana i ka CPM inā makemake ʻoe e hoʻokō i ka ʻike kiʻekiʻe. ʻO ka pōmaikaʻi nui o CPM ʻo ia ka hiki iā ʻoe ke hoʻohana i kahi haʻahaʻa haʻahaʻa no nā hoʻolaha ʻike kiʻekiʻe. Eia naʻe, He mea nui e hoʻomanaʻo ʻaʻole i manaʻo ʻia ke lanakila ʻana o ke kūʻai kūʻai ʻana i ke kumukūʻai CPC haʻahaʻa. Eia naʻe, hiki ke hoʻonui i kāu mau hoʻolaha’ ʻike a hiki ke hoʻonui i nā kūʻai.

Ke hoʻomākaukau nei i kāu kauā CPC no nā hoʻolaha Adwords, e noʻonoʻo i ka helu hoʻololi o kāu mau huaʻōlelo. He metric koʻikoʻi ʻo CPC no ka kūʻai ʻana i nā kikohoʻe. E kōkua iā ʻoe e hoʻoholo i ka pono o kāu hoʻolaha ma ka hoʻoholo ʻana i nā kumukūʻai e pili ana i kēlā me kēia kaomi. Ma ka hoʻomaopopo ʻana i ke kumukūʻai no kēlā me kēia kaomi o kāu mau hoʻolaha, hiki iā ʻoe ke hoʻohaʻahaʻa i ke kumukūʻai a hiki i nā mea kūʻai aku.

Hoʻolālā huaʻōlelo

ʻO kahi hoʻolālā huaʻōlelo maikaʻi e pili ana i ka noiʻi ʻana iā ʻoe iho, kāu huahana, a me kāu hoʻokūkū. Ke hoʻohana nei i nā mea hana e like me Google's Adwords Keyword Planner a me Google's Search Console hiki ke hāʻawi iā ʻoe i nā ʻike koʻikoʻi i ka mea e ʻimi nei nā mea kūʻai aku.. Hiki iā ʻoe ke ʻimi i ka hoʻohana ʻana i ka ʻimi leo. ʻO ka hope loa, he hana noʻeau a me ka ʻepekema e ʻike i ke kaulike kūpono ma waena o ke kumukūʻai a me ka nui.

ʻO ka hoʻonohonoho paʻamau no nā huaʻōlelo he pāʻani ākea. 'O ia ho'i, e 'ike 'ia kāu ho'olaha ma nā hualoa'a e pili ana i nā hua'ōlelo āu i koho ai. Pāʻani huaʻōlelo, ma ka lima 'ē aʻe, ʻoi aku ka kikoʻī. Inā paʻi kekahi i ka huaʻōlelo pololei o kahi huahana a lawelawe paha, e hōʻike ʻia kāu hoʻolaha iā lākou. He mea maikaʻi loa kēia inā pono ʻoe e hōʻea i kahi lehulehu honua.

Ke hoʻoholo ʻoe i nā huaʻōlelo o kāu brand, hiki iā ʻoe ke hoʻonui i kāu mau hoʻolaha. Me ka hoʻohana ʻana i ka Google Keyword Planner, e ʻike ʻoe i ka nui o ka poʻe e ʻimi nei i kāu huahana, a hiki iā ʻoe ke koho e like me ia. E kōkua kēia iā ʻoe e hoʻonohonoho i kahi kālā no kāu hoʻolaha a ʻae iā ʻoe e nānā i ka hana o kāu mau hui hoʻolaha a me nā huaʻōlelo.

ʻO ka hoʻohana ʻana i nā huaʻōlelo branded e hoʻonui i kāu hoʻololi. Hāʻawi kēia iā ʻoe i ka mana ma luna o kāu mau kūʻai aku a kuhikuhi i nā mea kūʻai aku i kāu mau ʻaoʻao hoʻohuli kiʻekiʻe loa. Hiki iā ʻoe ke hoʻohana i ka Google Keyword Planner mea hana e hōʻoia i kāu mau huaʻōlelo a e hōʻoia i ka pili ʻana. Hoʻohana ʻo Google a me Bing i kāu hoʻolālā moʻokāki e hoʻoholo ai i ka pili. Ma ka hoʻohana ʻana i nā huaʻōlelo branded, hiki iā ʻoe ke hoʻouna aku i nā huakaʻi i manaʻo ʻia i kāu pūnaewele a loaʻa ka loaʻa kālā hou aʻe. Ke koho ʻana i kāu mau huaʻōlelo, pono ʻoe e noʻonoʻo pehea e hoʻohana ai kāu hoʻokūkū iā lākou.

Pono ka pilina no ka holomua o kāu hoʻolaha hoʻolaha pūnaewele. Pono nā huaʻōlelo āu e koho ai e pili pono i kāu ʻoihana, kāu kope hoʻolaha, a me kāu ʻaoʻao pae. Hoʻomaikaʻi ʻo Google i nā mea hoʻolaha i hana i nā hoʻolaha kūpono e pili ana i kā lākou mau huaʻōlelo.

Hua'ōlelo huelo lōʻihi

ʻO nā huaʻōlelo long-tail ʻo Adwords ʻaʻole i loaʻa ka hoʻokūkū kiʻekiʻe loa a loaʻa ka leo hulina haʻahaʻa. Hoʻohālikelike kēia mau huaʻōlelo i nā ʻano hulina ma nā ʻano mea like ʻole e like me ka leo, kiʻi, a me ka kikokikona. Ma muli o ko lākou leo ​​haʻahaʻa, ʻoi aku ka maʻalahi o ke kūlana ma mua o nā huaʻōlelo hoʻokūkū. ʻO ka hana aʻe e hoʻohui i kēia mau huaʻōlelo i kāu ʻike.

Nui nā pōmaikaʻi o nā huaʻōlelo lōʻihi. No hoʻokahi, ʻoi aku ka maikaʻi ma mua o nā huaʻōlelo ʻē aʻe. No kekahi, hoʻonui lākou i nā kaʻa. ʻO kēia ke kumu nui i koho maikaʻi ʻia nā huaʻōlelo long-tail no PPC. Eia naʻe, paʻakikī ka hoʻohana ʻana i kēia mau huaʻōlelo, ʻoi aku inā ʻoe e holo i kahi ʻoihana hoʻokūkū. Nui nā hewa āu e pale aku ai i ka wā e hoʻohana ai i nā huaʻōlelo lōʻihi.

ʻO kahi kī i ka noiʻi huaʻōlelo ʻo ka hoʻomaopopo ʻana i ka mea a kāu mea kūʻai e ʻimi nei. A laila, hana i ka papa inoa o nā huaʻōlelo lōʻihi e pili ana i kēlā kumuhana. He maʻalahi ke kumuhana a i ʻole nā ​​huaʻōlelo poʻo, akā, ʻoi aku ka manaʻo o nā huaʻōlelo lōʻihi. Hiki i kahi plugin e like me kā mākou ke kōkua iā ʻoe i kēia hana.

ʻOiai ʻo ka Google Adwords Keyword Planner ka mea hana kaulana loa no ka noiʻi ʻana i nā huaʻōlelo lōʻihi, ʻaʻole ʻo ia wale nō ka mea hana e hoʻohana ai. He mea kōkua nō hoʻi ka nānā ʻana i nā ʻike ma kāu pūnaewele. Loaʻa nā manawa, Loaʻa iā ia nā ʻike pili i kāu niche a huahana paha. ʻO ka heluhelu ʻana i kāu ʻike pūnaewele e kōkua iā ʻoe e hana i nā manaʻo no nā huaʻōlelo. Hiki iā ʻoe ke hoʻohana i kahi mea hana e hāʻawi i ka ʻike hoʻokūkū. Pono kēia mau mea hana no ka noiʻi huaʻōlelo a me ka loiloi.

Loaʻa ka waiwai o nā huaʻōlelo lōʻihi no nā kumu he nui. ʻOiai ʻaʻole lākou e lawe mai iā ʻoe i ke kahe o ke kaʻa, e ʻimi nui ʻia lākou a loaʻa i ka ROI kiʻekiʻe ma mua o nā huaʻōlelo pōkole. ʻO ke kī ka loaʻa ʻana o nā huaʻōlelo lōʻihi e pili ana i kāu niche a pili i nā huahana āu e kūʻai aku ai.

Hoʻāʻo hoʻokaʻawale

ʻO ka hoʻāʻo hoʻokaʻawale i Adwords e ʻae iā ʻoe e ʻike i ka hoʻolaha e hana maikaʻi loa i nā ʻano ʻano like ʻole. Inā ʻoe e ʻimi nei i kahi ala e hoʻomaikaʻi ai i ka hoʻololi ʻana o kāu pūnaewele, ʻO ka hoʻāʻo ʻana i nā ʻano hoʻolaha like ʻole e hāʻawi iā ʻoe i kahi manaʻo maikaʻi aʻe i ka mea a kāu mākeke e pane ai. ʻo kahi laʻana, Hiki i ke kope ho'āʻo hoʻokaʻawale ke kōkua iā ʻoe e aʻo e pili ana i ka demographics a me psychographics o kāu mākeke. Hiki iā ia ke kōkua iā ʻoe e hoʻomaopopo i ke kūlana manaʻo o ka mea e ʻimi nei i kāu huahana a lawelawe paha.

Hiki ke hana ʻia ka hoʻāʻo hoʻokaʻawale i Adwords me nā mea hana like ʻole a me nā ʻenehana. ʻO kekahi o ia mea hana ʻo Optmyzr. Hiki iā ʻoe ke hana i kahi hoʻolaha me nā mea hoʻolaha kikokikona like ʻole a laila hāʻawi iā ʻoe i nā manaʻo no kēlā me kēia ma muli o ka ʻikepili mōʻaukala a me nā hoʻāʻo A/B i hala..

ʻO ka hoʻāʻo hoʻokaʻawale kahi ala i hōʻoia ʻia no ka hoʻomaikaʻi ʻana i nā metric o kāu pūnaewele a me ka helu hoʻololi. Hiki ke hoʻohana ʻia ma nā ʻaoʻao pae, laina kumuhana leka uila, pāʻoihana kīwī, a me nā huahana pūnaewele. Hana maʻalahi ka Optimizely i ka hana ʻana i nā hoʻokolohua hoʻokaʻawale a nānā i nā hopena. Hiki ke hoʻohana ʻia no ka loiloi ʻana i ka pono o nā memo hoʻolaha like ʻole.

ʻO kahi ala ʻē aʻe e hoʻāʻo ai i ka hana hoʻolaha ʻo ka hana ʻana i kahi hoʻāʻo A/B multivariate. Pono kēia mau ho'āʻo ʻana i nā hoʻolaha he nui a koi aku i ka ʻikepili koʻikoʻi nui e pono ke hana. Eia naʻe, ʻAʻole lawa ka nui o nā moʻokāki no ka hana ʻana i nā hoʻokolohua multivariate. Kahi mea hou aʻe, ʻAʻole maikaʻi loa nā hoʻāʻo multivariate a koi i nā puke nui i mea nui i ka helu.

ʻOi aku ka maikaʻi o nā hoʻāʻo A/B no nā ʻaoʻao pae. Hiki iā lākou ke hoʻāʻo i nā ʻano like ʻole e like me nā poʻo, nā kikokikona wehewehe, a hōʻike i nā URL. ʻO ka pahuhopu e ʻike i ka hoʻolaha e hana maikaʻi loa.

ʻIke hoʻokūkū

ʻO ka hoʻohana ʻana i ka ʻike hoʻokūkū he ala maikaʻi ia e hoʻoholo ai i nā hoʻolālā e hoʻohana nei kāu mau mea hoʻokūkū. Hiki iā ia ke kōkua iā ʻoe e hana i nā hoʻoholo akamai e pili ana i kāu mau hoʻolaha ponoʻī a hoʻomaopopo maikaʻi i ka hoʻokūkū ʻana me lākou. Pōmaikaʻi, nui nā mea hana e kōkua iā ʻoe e kālailai i ka ʻikepili hoʻokūkū. Loaʻa kēia mau mea hana mai ka manuahi a hiki i ke kumukūʻai a e kālailai i ka ʻikepili inoa ʻole a kikoʻī paha. Hiki iā ʻoe ke wehewehe i nā mea like ʻole o nā hoʻolaha hoʻokūkū iā ʻoe iho, akā hiki i nā mea hana e like me Serpstat a me AdWords hoʻokūkū akamai ke hāʻawi i ka ʻike nui.

Hiki iā ʻoe ke hoʻohana iā SEMRush e ʻike i ka hana a kāu mau mea hoʻokūkū, me nā huaʻōlelo a me nā hoʻolaha a lākou e hoʻohana nei. Hiki iā ia ke hāʻawi iā ʻoe i ka ʻike i kāu mau mea hoʻokūkū’ hooikaika kino a me ka uku. Hiki iā ʻoe ke ʻimi i ka domain o ka mea hoʻokūkū a ʻike i kā lākou hoʻolaha. ʻO ka hoʻohana ʻana i nā mea hana loiloi hoʻokūkū a me ka ʻike i kāu pono ke kī i ka holomua.

Hāʻawi kekahi mau mea hana i nā hoʻokolohua manuahi a me nā hoʻolālā kumukūʻai tiered, aʻo nā mea ʻē aʻe e koi i ke kau inoa mahina. Eia naʻe, ʻO ka hapa nui o ka poʻe e makemake i nā mea hana hoʻokūkū hoʻokūkū ʻoi aku ma mua o hoʻokahi no ka hoʻopau ʻana i kahi loiloi 360-degree. Kahi mea hou aʻe, ʻO kekahi o nā mea hana loiloi hoʻokūkū kaulana e hāʻawi wale i nā hopena no nā hoʻolaha hulina uku, aʻo nā mea ʻē aʻe e pono ai no nā ʻano hoʻolaha kālepa kikohoʻe.

ʻO ka hoʻohana ʻana i nā mea hana naʻauao hoʻokūkū he ala maikaʻi loa ia e hoʻoholo ai i kāu mau hoʻolaha ponoʻī. ʻo kahi laʻana, Hiki i nā mea hoʻokūkū ke kōkua iā ʻoe e hana i nā hoʻolaha ʻoi aku ka maikaʻi a loaʻa i nā kumu hou o ke kaʻa. E hōʻike ana kahi mea hoʻokūkū hoʻokūkū maikaʻi iā ʻoe i kahi e hōʻike ʻia ai nā hoʻolaha a kāu mea hoʻokūkū a me ka nui o kā lākou hoʻolilo.. Hāʻawi ia iā ʻoe i ka ʻike e pili ana i nā pūnaewele a me nā kumu kaʻa e hoʻohana ai kāu mau mea hoʻokūkū, e kōkua iā ʻoe e hoʻoikaika i kāu mau hana e like me ia.

Inā ʻoe i loko o kahi ʻoihana hoʻokūkū, hiki iā ʻoe ke hoʻohana i kahi mea hana e like me SEMrush a i ʻole Kantar. Hāʻawi lākou i nā mea hana naʻauao hoʻokūkū no kahi ākea o nā ʻoihana a hiki ke kōkua iā ʻoe e nānā i kāu mau mea hoʻokūkū’ Nā hoʻolālā PPC. Hiki i nā mea hana naʻauao hoʻokūkū ke hāʻawi iā ʻoe i nā māka no nā huaʻōlelo, ʻaoʻao pae, a me nā mea ʻē aʻe o kāu hoʻolaha hoʻokūkū.

Aia kekahi mau mea e pono e noʻonoʻo ʻia i ka wā e hoʻohana ai iā Adwords. Aia kēia mau mea i ka hui hoʻolaha huaʻōlelo hoʻokahi (MAKU), Ka helu maikaʻi, Kālā kiʻekiʻe, a me ka uku no ke kaomi. Hiki i kēia mau mea ke kōkua iā ʻoe e hana i kahi ʻaoʻao pae ʻāina maikaʻi a hāʻawi i ka waiwai i nā malihini. Eia kekahi mau ʻōlelo aʻoaʻo e kōkua iā ʻoe e hana i kahi ʻaoʻao pae e huki ai i nā malihini a hoʻololi iā lākou i mea kūʻai.

Hui hoʻolaha huaʻōlelo hoʻokahi (MAKU)

ʻO kahi hui hoʻolaha huaʻōlelo hoʻokahi, a i ʻole SKAG, He ala maikaʻi ia e hana ai i kahi pilina pili ma waena o kahi huaʻōlelo a me ke kope hoʻolaha, ʻoiai e pale ana i ka paʻakikī o ka hana ʻana i ka nui o nā hui Ad. Eia naʻe, ʻAʻole nā ​​hui hoʻolaha huaʻōlelo hoʻokahi no kēlā me kēia hoʻolaha. ʻAʻole ʻōlelo ʻia kēia ʻenehana no nā hoʻolaha i loaʻa ke kumuhana, e like me kahi pūnaewele i hoʻolaʻa ʻia i kahi huahana a lawelawe hoʻokahi.

Hāʻawi pū nā SKAG i ka mana hou aʻe ma luna o nā huaʻōlelo huaʻōlelo a me nā kālā PPC. Ke hoʻohana pono ʻia, hiki iā lākou ke kōkua iā ʻoe e mālama i kāu hoʻolaha PPC ma lalo o ka mana. No ka mea hoʻokahi wale nō huaʻōlelo i hōʻike ʻia ma kahi hui hoʻolaha hoʻokahi, hiki iā ʻoe ke nānā i nā kumukūʻai holoʻokoʻa o ka hoʻolaha hoʻolaha a nānā maʻalahi i nā huaʻōlelo.

Hiki i ke kaʻina hana hoʻolaha huaʻōlelo hoʻokahi ke kōkua iā ʻoe e hoʻomaikaʻi i kāu mau hoʻolaha PPC ma ka hoʻomaikaʻi ʻana i ko lākou pili. Hiki iā ʻoe ke hoʻohana i hoʻokahi huaʻōlelo no kēlā me kēia hui hoʻolaha, e hōʻoia ana e ʻike ʻia kāu mau hoʻolaha i mua o nā ʻano mea hoʻohana. Hana maikaʻi ia me nā hoʻolaha liʻiliʻi, akā i ka ulu ʻana o kāu hoʻolaha, hiki i ka hoʻohana ʻana i nā hui hoʻolaha huaʻōlelo he nui ke paʻakikī i ka mālama ʻana i kāu hoʻolaha.

Ka helu maikaʻi

Aia kekahi mau mea e pili ana i ka Helu Ko'ina o kāu mau ho'olaha. ʻO ka mea koʻikoʻi, ʻo ia kāu kaomi kaomi. He ana kēia o ka nui o ka poʻe i kaomi i kāu hoʻolaha, ʻo ia hoʻi inā loaʻa iā ʻoe kahi kiʻekiʻe kaomi-ma waena, pili paha kāu hoʻolaha.

ʻO ka pili o kāu kope hoʻolaha he mea koʻikoʻi nō hoʻi i ka ʻIke Helu. He mea nui kēia no ka mea pono e pili ka ʻike āu e hoʻohana ai i kāu mau huaʻōlelo. A i ʻole, hiki ke ʻike ʻia kāu mau hoʻolaha i mea pili ʻole a alakaʻi hewa paha. Pono ke kope pili, ʻaʻole naʻe i ka hopu ʻia e haʻalele i ke kumuhana o nā huaʻōlelo. Eia kekahi, pono e hoʻopuni ʻia e nā kikokikona pili. Ma ka hana ʻana i kēia, hiki iā ʻoe ke lawe i ka Ad kūpono loa i kahi mea kūʻai aku.

ʻO kekahi kumu e pili ana i kāu helu maikaʻi ʻo ia ke kālā. Inā he liʻiliʻi kāu kālā, ʻAʻole paha ʻo ka hoʻokaʻawale ʻana i kāu mau hoʻolaha ke koho maikaʻi loa. ʻAʻole wale ka hopena o ka hoʻāʻo ʻana i kāu mau hoʻolaha āpau, akā, e liʻiliʻi kāu kālā e hoʻāʻo ai. Eia naʻe, ʻaʻole hiki ʻole ke hoʻomaikaʻi i ka ʻai ʻana o kāu mau hoʻolaha.

ʻO ka helu maikaʻi o kāu moʻokāki AdWords he metric koʻikoʻi e hoʻoholo ai i ka maikaʻi o kāu mau hoʻolaha. ʻO ka ʻoi aku ka maikaʻi ʻoi aku ka maikaʻi ʻoi aku ka manaʻo o nā hāʻawi CPC haʻahaʻa a me ka ʻike maikaʻi ʻana no kāu pūnaewele. ʻOi aku ka pili o kāu mau hoʻolaha, ʻoi aku ka kiʻekiʻe o kāu Helu Koʻikoʻi. Ma ka hoʻohana ʻana i nā ʻike pili, hiki iā ʻoe ke hoʻokiʻekiʻe i nā mea kūʻai kiʻekiʻe ma ke kudala.

Ma waho aʻe o kāu hāʻawi CPC, e hoʻoholo hoʻi ka ʻIke Koʻikoʻi i ka pili o kāu mau hoʻolaha. He mea koʻikoʻi kēia no ka mea pili ia i ka Ad Rank. ʻO ke kiʻekiʻe o ka helu maikaʻi, ʻoi aku ka nui o ka poʻe e kaomi i kāu hoʻolaha. Pono ka hoʻolilo ʻana i ka manawa a me ka hoʻoikaika ʻana i ka hoʻonui ʻana i kāu Quality Score no ka mea e hāʻawi iā ʻoe i kahi kūlana maikaʻi aʻe a me ka uku haʻahaʻa no kēlā me kēia kaomi..

Inā he liʻiliʻi kāu kālā, hiki iā ʻoe ke hoʻokūkū kūʻē i nā kālā nui o nā poʻe ʻē aʻe. E hoomanao, hiki iā ʻoe ke lanakila i ka poʻe e hoʻolilo i nā miliona kālā me ka nānā ʻole i ka maikaʻi. ʻOiai ke hāʻawi nei ʻoe i nā hopena maikaʻi, pono ʻoe e uku ʻia me ka hoʻonoho maikaʻi ʻana.

Kālā kiʻekiʻe

Inā makemake ʻoe e hoʻemi liʻiliʻi ma kāu hoʻolaha Google Adwords, ʻo ka hoʻohaʻahaʻa ʻana i ke kumukūʻai ma kekahi mau huaʻōlelo i kekahi mau hui hoʻolaha hiki ke lilo i ala maikaʻi loa e ʻoki ai i kāu kumukūʻai-per-hoʻololi. E hōʻemi ana kēia hoʻolālā i kāu kālā holoʻokoʻa no ka mea e liʻiliʻi ana ʻoe i nā huaʻōlelo i hoʻololi ʻole ʻia. ʻO kēia mau huaʻōlelo maʻamau he ākea ākea a ʻaʻole paha e hoʻokele i ka huakaʻi kūpono a i ʻole hoʻololi ʻana i ka uku āu e makemake ai. ʻOiai, hiki iā lākou ke uku aku iā ʻoe ma mua o kou makemake. ʻO ka hoʻonui ʻana i kāu mau noi ma nā huaʻōlelo kikoʻī e kōkua pū iā ʻoe e mālama kālā.

Ma mua o ke koho ʻana i kahi kiʻi, pono ʻoe e hoʻoholo i ka pahuhopu o kāu hoʻolaha. Nui nā ala e hiki ai iā ʻoe ke hele e pili ana i kēia, a hiki i ka hoʻolālā koho kūpono ke hana a uhaʻi paha i kāu hoʻolaha. Ke ʻike ʻoe i kāu pahuhopu, hiki iā ʻoe ke hoʻololi i kāu kumukūʻai e hoʻokō ai. Inā kāu pahuhopu e hoʻonui i nā kaʻa, hiki iā ʻoe ke hoʻonui i kāu kumukūʻai kiʻekiʻe e huki i nā huakaʻi hou aku i kāu pūnaewele.

Ke koho ʻana ma Google Adwords, pono ʻoe e hōʻoia i ka pili nui o kāu hoʻolaha. E hāʻawi ʻo Google i kēlā me kēia huaʻōlelo i ka helu maikaʻi mai hoʻokahi a ʻumi. ʻO ke kiʻekiʻe o ka helu maikaʻi, ʻoi aku ka kiʻekiʻe o kāu hoʻolaha e ʻike ʻia ma ka piko o nā hopena hulina.

Hiki iā ʻoe ke hoʻohana i kahi ROAS i manaʻo ʻia (Hoʻihoʻi i ka hoʻolimalima AdWords) e hoʻonoho i kahi kūʻai kūpono. ʻO ka ROAS i manaʻo ʻia ka waiwai hoʻololi maʻamau no kēlā me kēia kālā i hoʻolilo ʻia ma kāu mau hoʻolaha. ʻO ia hoʻi, inā ʻoe e hoʻolilo $1 ma kahi hoʻolaha hoʻolaha, pono ʻoe e manaʻo e hoʻopuka $3 ma ke kuai ana. Hiki iā ʻoe ke hoʻonohonoho i kahi waiwai hoʻololi kikoʻī no kāu mau hoʻolaha ma ka hoʻohana ʻana i ka huli hoʻololi. No ka hoʻohana ʻana i kēia hiʻohiʻona, pono ʻoe e loaʻa 15 nā hoʻololi i ka hope 30 lā.

ʻO ka hiʻohiʻona huli hulina a Google hiki iā ʻoe ke nānā i ka hana o kāu mau hoʻolaha a nānā i ka maikaʻi o ka hoʻololi ʻana. Hiki iā ia ke kōkua iā ʻoe e hoʻoholo i ka hoʻoholo no ka hoʻonui ʻana a i ʻole ka hoʻololi ʻana i ka hoʻolālā no kēlā me kēia hui hoʻolaha.

Ke kumukūʻai no ke kaomi

Hiki ke ʻokoʻa nā kumukūʻai AdWords, ma muli o ke ʻano o ka huahana a i ʻole lawelawe āu e kūʻai aku ai. ʻo kahi laʻana, a $15 huahana e-kālepa a i ʻole a $5,000 ʻAʻole pono paha ka lawelawe ʻana ma mua o ka $20 i kēlā me kēia kaomi e kiʻi i hoʻokahi malihini i kāu pūnaewele. I mea e hoʻoholo ai i ke kumukūʻai kūpono no ke kaomi, e noʻonoʻo i kāu ROI. ʻElima a hoʻokahi lākiō loaʻa-a-ad-spend maʻa mau.

ʻOiai he mea hoʻowalewale ia e mālama i ke kālā ma ka uku ʻole ʻana no kahi hoʻolaha, hiki i kēia ke hoʻopilikia i kāu ʻoihana. ʻAʻole wale kēia he hoʻopau kālā, akā, ʻaʻole paha ʻoe e loaʻa ana i nā kaomi i manaʻo ʻia. Hoʻonohonoho maʻamau nā hui hoʻolaha i nā CPC me ka hoʻohana ʻana i ke kaʻina hana a i ʻole ke kaʻina koho. ʻO ka CPC ka nui āu e uku ai i ka mea hoʻopuka i kēlā me kēia manawa e kaomi ai kekahi i kāu hoʻolaha, a ʻo ka hapa nui o nā mea hoʻopuka e hoʻohana i kahi mea hāʻawi ʻaoʻao ʻekolu e hoʻopili iā ʻoe i nā mea kūʻai aku.

Ua māhele ʻia nā anana CPC i ʻelua ʻāpana: awelika a me ka nui. ʻO ka CPC maʻamau ka nui āu e manaʻo ai he waiwai kēlā me kēia kaomi, ʻoiai ʻo ka CPC kiʻekiʻe ka nui āu e makemake ai e uku. Manaʻo ʻo Google e hoʻonohonoho i ka CPC kiʻekiʻe ma $1. ʻO ke kumu kūʻai lima no kēlā me kēia kaomi he ala hou no ka hoʻonohonoho ʻana i nā CPC kiʻekiʻe.

Hiki iā AdWords ke lilo i mea paahana ikaika no nā mea kūʻai kūʻai e-kelepona. Kōkua ia e kau i kāu huahana i mua o nā mea kūʻai aku e ʻimi nei i nā huahana like. Me Google Ads, uku wale ʻoe inā kaomi kekahi i kāu hoʻolaha. Hiki iā ʻoe ke hoʻolilo liʻiliʻi $2 no kēlā me kēia kaomi inā makemake ʻoe e hoʻolilo i ka manawa a me ke kālā e pono ai e hana i kahi hoʻolaha AdWords kūleʻa.

ʻO Google AdWords ka ʻōnaehana hoʻolaha pūnaewele i hoʻohana nui ʻia. He maʻalahi ke helu ROI a hoʻonohonoho i nā pahuhopu kūʻai. Hiki iā ʻoe ke hoʻohālikelike i kāu kumukūʻai no kēlā me kēia kaomi me nā pae ʻoihana. ʻo kahi laʻana, 'o ka 'awelika kaomi o ka 'oihana waiwai 1.91% no ka pūnaewele huli a 0.35 pakeneka no ka pūnaewele hōʻike.

Ma waho aʻe o ke ana ʻana i ka CPC, pono ʻoe e noʻonoʻo i ka waiwai o nā hoʻololi. Ke hoʻonui i kāu hoʻolaha hoʻolaha, pono ʻoe e hoʻohana i kahi kumu hoʻohālike i kūpono i kāu mau pahuhopu ʻoihana. ʻo kahi laʻana, inā ʻoe e holo nei i kahi hoʻolaha kūʻai Black Friday Sales, pono ʻoe e hoʻohana i ke ʻano hoʻohālike hoʻohālikelike ʻo Last Non-Direct Click. Hāʻawi kēia kumu hoʻohālike i kahi kūʻai i ke kaomi pololei ʻole hope loa.

He kahua hoʻolaha ʻo AdWords mai Google. Hāʻawi ka paepae i nā mea kūʻai aku e hana a mālama i nā hoʻolaha. Hoʻopili ʻia nā hoʻolaha ma kahi hoʻolaha AdWords e nā huaʻōlelo, ʻo ia ka mea e maʻalahi ai ka mālama ʻana. ʻo kahi laʻana, hiki i kēlā me kēia hoʻolaha ke hoʻokomo i hoʻokahi hoʻolaha a me nā huaʻōlelo he nui. Hoʻonohonoho pinepine ʻia kēia mau huaʻōlelo i ka pāʻani ākea, ʻo ia hoʻi, e ʻike ʻia lākou ma nā wahi ʻē aʻe o ka hulina hulina.

ʻO Google AdWords

Nui nā mea nui e noʻonoʻo ai i ka wā e hoʻoholo ai inā e hoʻohana ʻo Google AdWords e hoʻolaha i kāu ʻoihana. ʻo ka mea mua loa, pono ʻoe e ʻike i ke ʻano o ka lehulehu āu e makemake ai e hiki. Eia kekahi, pono ʻoe e hoʻoholo i ke ʻano o ka hōʻiliʻili kālā. Aia nā ʻano hoʻolaha like ʻole, a koi kēlā me kēia iā ʻoe e hāʻawi i ka ʻike kikoʻī. ʻo kahi laʻana, inā ʻoe e holo i kahi hale kūʻai kino, pono ʻoe e koho i kahi ʻāpana ʻāina i loko o kahi radius kūpono o kou wahi. Inā holo ʻoe i kahi pūnaewele ecommerce me nā huahana pono e hoʻouna ʻia, hiki iā ʻoe ke koho i kahi e lawelawe ai i kāu poʻe i manaʻo ʻia.

Pākuʻi kaomi (CTR) he kumu nui i ka hoʻoholo ʻana i ka pili o kāu mau hoʻolaha. ʻO ke kiʻekiʻe o ka CTR, ʻoi aku ka pili o kāu hoʻolaha a me kāu huaʻōlelo i nā mea kūʻai. Ua helu ʻia nā CTR ma ka nānā ʻana i nā ʻikepili mōʻaukala a me nā wānana. Inā ʻoi aku kāu CTR ma lalo o ka awelika, makemake paha ʻoe e noʻonoʻo e hoʻololi i kāu kope hoʻolaha.

Google AdWords is an online advertising platform from Google that lets marketers reach their target audience. They do this by placing advertisements in search results, which are usually displayed next to other websites. These ads will be displayed to consumers who are most likely to be interested in the products or services that you offer. In order to ensure that your ads are seen by the right audience, pono ʻoe e koho i nā huaʻōlelo kūpono, hana i kahi hoʻolaha kiʻekiʻe, a hoʻohui i kāu mau hoʻolaha i nā ʻaoʻao pae hope-click.

ʻO Google Adwords kahi ala haʻahaʻa e hoʻolaha i kāu huahana a me kāu lawelawe. ʻAʻole ia e koi i kahi kālā hoʻolālā nui, a ʻaʻohe liʻiliʻi liʻiliʻi āu e hoʻolilo ai. Eia kekahi, hiki iā ʻoe ke kuhikuhi i kāu hoʻolaha a hōʻike wale iā lākou i kekahi mau kūlanakauhale a me nā wahi, He mea maikaʻi loa ia inā ʻoe he mea lawelawe kahua.

Ka noiʻi huaʻōlelo

ʻO ka noiʻi huaʻōlelo kekahi o nā mea koʻikoʻi o kekahi hoʻolaha SEO. ʻO ia ka mea e hōʻike ai kāu pūnaewele ma ka piko o nā hualoaʻa a Google. Me ka ʻole, ʻaʻole loaʻa iā ʻoe nā huaʻōlelo hilinaʻi no kāu ʻike, nā inoa inoa, a i ʻole ka kalena blog. Eia kekahi, e nele ʻoe i nā manawa he nui. Ke hana pololei, He maʻalahi ka noiʻi huaʻōlelo a he hopena i nā lawelawe i hoʻopaʻa ʻia i ka laser.

ʻO ke kī ʻo ka noiʻi ʻana i nā huaʻōlelo e like me ka hiki no kahi huaʻōlelo a ʻōlelo paha. Hiki i ka mea hoʻolālā huaʻōlelo Google ke kōkua iā ʻoe me ka noiʻi huaʻōlelo. Hiki i kēia mea hana ke hōʻike iā ʻoe i ka nui o ka huli ʻana a me ka hoʻokūkū no nā huaʻōlelo a me nā ʻōlelo like ʻole. He mea kōkua nui kēia inā ke holo nei ʻoe i kahi hoʻolālā SEO kūloko. Ma ka hoʻoholo ʻana i nā huaʻōlelo e ʻimi nei ka poʻe ma ka ʻāina, hiki iā ʻoe ke kuhikuhi i ka mākeke kūpono. Me kekahi mau kaomi o ke pihi, hiki iā ʻoe ke hōʻike i kāu hoʻolaha i mua o kēia mau mea kūʻai.

Hiki iā ʻoe ke hoʻohana i ka Google Keyword Planner e hoʻoholo i ka nui o ka huli ʻana i kēlā me kēia mahina no nā huaʻōlelo like ʻole. Hāʻawi kēia mea hana i ka nui o ka huli ʻana i kēlā me kēia mahina ma muli o ka ʻikepili ponoʻī a Google. Hōʻike pū ia iā ʻoe i nā huaʻōlelo pili. Hiki iā ʻoe ke hoʻohana i nā mea hana e ʻimi ai i nā haneli o nā huaʻōlelo, a hiki iā ʻoe ke ʻike i ko lākou kaulana i kāu niche i koho ʻia.

Hiki ke hoʻohana ʻia ka noiʻi huaʻōlelo no ka hoʻoikaika ʻana i ka ʻenekini huli a hoʻomaikaʻi i ka ʻike pūnaewele. ʻO ka pahuhopu ka hoʻomaopopo ʻana i nā pono o kāu mau mea kūʻai aku a hāʻawi i nā hoʻonā ma ke ʻano o ka SEO optimized content. Ke hoʻohana nei i ka mea hana huaʻōlelo Google, hiki iā ʻoe ke hoʻoholo i nā huaʻōlelo a me nā huaʻōlelo i ʻimi ʻia e nā poʻe ma kāu mākeke i ʻimi ʻia. Pono kāu hoʻolālā maʻiʻo e hāʻawi i ka waiwai maoli i kāu mau malihini. E ʻoiaʻiʻo mau a kākau e like me ke kākau ʻana i kahi hoaaloha.

ʻO kekahi kumu nui i ka noiʻi huaʻōlelo AdWords ʻo ka manaʻo. Hoʻopiʻi ʻo Google Ads i nā mea hoʻohana e ʻimi ikaika nei i nā hoʻonā. Ma ka lima ʻē aʻe, ʻO ka poʻe e ʻimi ʻole nei i nā hoʻonā e nānā wale ana.

Kaʻina kūʻai

ʻO ka Bidding no Adwords kahi mea nui o nā hoʻolaha hoʻolaha. In a competitive market, ad position slots are scarce and competition is high. To be successful, you need to know the right bids to reach your desired audience. You can use intelligent data to optimize your bids.

Bidding strategies for Adwords help you match your goals with the right bids. There are two common bidding strategies: CPC (kumukūʻai-no-ka-tausani) a me CPA (cost-per-acquisition). Hiki iā ʻoe ke hoʻohana i ka bidding automated no ka hoʻonohonoho ʻana i nā pūlāwai o kēlā me kēia lā a hoʻonohonoho lima i nā makana no kēlā me kēia huaʻōlelo a me nā hui hoʻolaha.. Hāʻawi ka bidding manual i ka mana ʻoi aku ka mana ma luna o kāu hoʻolaha hoʻolaha.

Inā loaʻa iā ʻoe ma mua o hoʻokahi huaʻōlelo a i ʻole hui hoʻolaha, hiki iā ʻoe ke hoʻohana i nā mea hoʻololi hoʻololi e kaupalena i ke kumukūʻai o ka hoʻolaha. Hiki iā ʻoe ke koho i ka huli ʻana i kahi ʻāina kikoʻī, manawa o ka lā, a i ʻole mea uila. Hiki iā ʻoe ke hoʻohana i nā mea hoʻololi hoʻololi e kaupalena i kāu mau hoʻolaha i ka lehulehu e hiki ai.

ʻO ka helu maikaʻi ke kī i ka ʻōnaehana bidding Google Adwords. He ana nā helu maikaʻi i ka pili ʻana o kāu mau hoʻolaha i ka nīnau huli. ʻO ke kiʻekiʻe o ka helu maikaʻi, ʻoi aku ka nui o kāu hoʻolaha i mua o ke kanaka kūpono. He mea nui e hoʻomaopopo i ka hana ʻana o nā helu maikaʻi. ʻO ke aʻo ʻana i ka loaʻa ʻana o ka helu kiʻekiʻe e kōkua iā ʻoe e lilo i mea kūʻai ʻoi aku ka maikaʻi.

Hoʻopiʻi hou

He mea hana ikaika ka Retargeting no nā hoʻolaha hoʻolaha kikohoʻe. Kōkua ia i nā ʻoihana e hele aku i nā mea kūʻai aku i hoʻohuli ʻole i kā lākou kipa mua. Heluhelu, 96 i 98 ʻAʻole hoʻopau ka hapa o ka poʻe kipa pūnaewele i kahi kūʻai a haʻalele paha i kā lākou kaʻa kūʻai. A ʻelua wale nō a ʻehā pakeneka i hoʻololi ʻia i mea kūʻai maoli ma ka kipa mua. No laila, kōkua ka retargeting i nā ʻoihana e hui hou me nā mea kūʻai ʻole i hoʻohuli ʻia ma ka hoʻomanaʻo ʻana iā lākou i nā huahana a i ʻole nā ​​​​lawelawe a lākou i hōʻike mua ai i ka hoihoi.

Hiki ke hoʻonohonoho ʻia nā hoʻolaha retargeting me ka moʻokāki Google's Adwords. Hiki iā ia ke kuhikuhi i nā mea hoʻohana ma nā pūnaewele like ʻole a me nā paepae e like me YouTube a me nā polokalamu Android. ʻAe ʻo Adroll i nā mea hoʻolaha e hana i nā ʻāpana maʻamau e nānā i nā malihini kipa pūnaewele. Eia kekahi, Hiki i nā mea hoʻolaha ke hoʻohana i kā lākou Google Adwords moʻokāki no kēia kumu.

Hiki ke hoʻohana maikaʻi ʻia nā hoʻolaha retargeting no nā ʻoihana liʻiliʻi. Hāʻawi ʻo Google i nā mea hoʻolaha e ʻimi i ka poʻe ma nā pūnaewele ʻē aʻe ma o Adwords, a hiki i nā mea hoʻolaha ke hoʻonohonoho i nā hoʻolaha e hiki ai i ka lehulehu a lākou e makemake ai. Hiki iā lākou ke hoʻokaʻawale i kā lākou anaina e hōʻike i nā hoʻolaha e pili ana i ka mea a lākou i hana mua ai ma ka pūnaewele. ʻOi aku ka kikoʻī o kāu hoʻolaha retargeting, ʻoi aku ka maikaʻi.

ʻOi aku ka maikaʻi o nā hoʻolaha retargeting no nā hoʻolaha lōʻihi. ʻo kahi laʻana, hiki i ka plumber ke pōmaikaʻi mai kahi hoʻolaha hoʻihoʻi hou e hoʻi i mua o nā mea kūʻai haʻalele. Akā inā hāʻawi ka plumber i ka lawelawe pilikia, ʻaʻole paha ʻo ia ke koho maikaʻi loa. ʻO kēia no ka mea ke ʻimi pinepine nei nā paipu pilikia i kahi hopena koke i kahi pilikia a ʻaʻole pono paha kāu mau lawelawe no nā makahiki e hiki mai ana.. aka, ʻoi aku ka maikaʻi o kēia mau hoʻolaha no nā hoʻolaha ecommerce lōʻihi. ʻO ka hoʻouna ʻana i nā hoʻolaha hoʻolaha hou he mea nui.

Hoʻāʻo hoʻokaʻawale

ʻO ka hoʻāʻo hoʻokaʻawale ma Adwords kahi ʻenehana e ʻike ai ʻoe i nā hoʻolaha e ʻoi aku ka maikaʻi. Hiki iā ʻoe ke holo i nā hoʻāʻo he nui e ʻike i ka mea i loaʻa ka CTR kiʻekiʻe loa a ʻoi aku ka maikaʻi. ʻO ka hoʻolaha lanakila maʻamau ka mea e hoʻopuka i nā kaomi nui loa no ke kumu kūʻai haʻahaʻa. Hiki iā ʻoe ke hoʻohana i nā CTR ma ka hoʻololi ʻana i ke poʻo o ka hoʻolaha. ʻOi aku ka maikaʻi o ka hoʻāʻo hoʻokaʻawale inā hoʻololi ʻoe i hoʻokahi hoʻololi i ka manawa, e like me ke poʻo. Pono ʻoe e holo i nā hoʻokolohua i kekahi mau lā, no laila hiki iā ʻoe ke ʻike i nā hopena.

Hiki i nā hoʻolaha hoʻāʻo hoʻokaʻawale ke hāʻawi iā ʻoe i ka ʻike nui i kāu mākeke. Hiki i nā hopena ke hōʻike i ka ʻike demographic a me psycho-graphic e pili ana i kāu mākeke. Hiki iā ia ke hōʻike i ka pōmaikaʻi nui loa o kahi huahana a i ʻole ke kūlana manaʻo o ka mea ʻimi. Hiki iā ia ke kōkua iā ʻoe e hana i nā hoʻolaha maikaʻi a me nā ʻaoʻao pae. Me ka ho'āʻo iki a me ka hewa, hiki iā ʻoe ke hoʻomaikaʻi i kāu mau hopena.

ʻO ka pahuhopu o ka hoʻāʻo multivariate ma Adwords ʻo ia ke aʻo ʻana i ka mea hoʻololi e hana maikaʻi loa no kāu moʻokāki kikoʻī. Eia naʻe, ʻAʻole hiki ke hana i kēia no ka hapa nui o nā moʻolelo no ka mea ʻaʻole lawa ka nui o ka leo e hana i ka ʻikepili koʻikoʻi. ʻŌlelo kēlā, Hiki iā ʻoe ke hana i nā hoʻāʻo hoʻokaʻawale A/B e ʻike i ka hoʻolaha hoʻololi maikaʻi loa.

Hiki iā ʻoe ke hoʻāʻo i ka laina wehewehe o kāu hoʻolaha. ʻO kahi laʻana maikaʻi he hui hoʻolaha huaʻōlelo hoʻokahi me ʻelua hoʻolaha e huli ana i hoʻokahi huaʻōlelo. Inā ʻoe e hoʻāʻo nei i kekahi hoʻolaha ma luna o kekahi, pono ʻoe e holo i ka hoʻāʻo like ma ka hui hoʻolaha ʻē aʻe.

ʻO AdWords kahi mea hana kūʻai pūnaewele ikaika. Nui ka poʻe e hoʻohana iā ia no ka hoʻolaha uku pākēneka, akā, hiki iā ʻoe ke hoʻohana i ke kumu kūʻai-per-impression a i ʻole ke kūʻai ʻana i ke kumukūʻai no ka loaʻa ʻana i nā mea hoʻolohe kikoʻī. Kahi mea hou aʻe, Hiki i nā mea hoʻohana kiʻekiʻe ke hoʻohana i ka AdWords e hana a hoʻohana i nā ʻano mea hana kālepa like ʻole, e like me nā huaʻōlelo huaʻōlelo a me kekahi mau ʻano hoʻokolohua.

Ua like ʻo Adwords me kahi hale kūʻai

He hale kūʻai ʻo Google Adwords kahi e hoʻokūkū ai nā ʻoihana no ka ʻike ʻana i nā hopena ʻenekini hulina ma ke noi ʻana no ka wahi hoʻolaha. ʻO ka pahuhopu ka hoʻokele ʻana i nā kaʻa maikaʻi i kahi pūnaewele. Hōʻike ka poʻe hoʻolaha i kahi kālā no kā lākou hoʻolaha, a me kā lākou poʻe i makemake ʻia. Hiki iā lākou ke hoʻokomo i nā loulou i nā ʻāpana kikoʻī o kā lākou pūnaewele, ko lakou wahi noho, a me nā helu kelepona.

Hana ʻo AdWords ma ke koho ʻana i nā huaʻōlelo like ʻole. Ma muli o ka helu maikaʻi o ka hoʻolaha, ʻoi aku ka kiʻekiʻe a i ʻole ka haʻahaʻa o ka hoʻolaha. ʻO nā hoʻolaha kūlana kiʻekiʻe ke uku haʻahaʻa “kumu kūʻai-pā-kaomi” ma mua o nā mea ma lalo o lākou. E kū ana kahi ʻaoʻao pae ʻāina maikaʻi ma luna o nā hopena ʻenekini hulina a ʻoi aku ka liʻiliʻi loa.

Ma waho aʻe o ke koho ʻana i nā kūlana hoʻolaha, Kūleʻa pū ʻo Google i nā kaukani huaʻōlelo. Ua lilo kēia hana i mea hoʻopaʻapaʻa. ʻOiai ʻo Google e ʻōlelo nei ʻaʻohe hopena o kāna kūʻai hoʻolaha i nā mea hoʻolaha ʻē aʻe, ua hoʻohewa ʻia no ka hana ʻana a “paio pili” pili i ka pono o ke kudala. Ua hōʻike ka Wall Street Journal i ka pilikia ma kahi hōʻike hou.

Loaʻa iā Google kahi hoʻolālā koho nui. Ho'āʻo ʻo ia e kūʻai i ka nui o ka waiwai a ka mea kūʻai aku e makemake ai e uku. Akā ʻaʻole hana mau kēia. ʻOi aku ka maikaʻi ma mua o ka haʻahaʻa a manaʻolana i ka maikaʻi. ʻAʻole ʻo Google wale nō ka hui e komo ana i ke kudala.

Hoʻohana ka poʻe hoʻolaha AdWords i mau tausani kālā i kēlā me kēia mahina ma kā lākou hoʻolaha. Akā pono lākou e ʻike i nā hoʻolaha e hoʻohua nei i ka nui o nā kaʻa. Inā hoʻopuka ʻo Campaign A i ʻumi alakaʻi i kēlā me kēia lā, akā ʻelima wale nō ka hoʻokele ʻana o Campaign B, pono lākou e ʻike i ka hoʻolaha e hoʻoikaika nei i nā kūʻai aku. Pono lākou e hahai i ka loaʻa kālā no kēlā me kēia hoʻolaha.

ʻO Adwords kahi mākeke hoʻokūkū. He mea nui ke koho ʻana i nā huaʻōlelo kūpono. ʻO ka nele o ka noiʻi hiki ke waiho i kāu mau hoʻolaha i nā wahi ākea. Me ka huli ʻole ʻana, ʻaʻole pono kāu noiʻi huaʻōlelo. Hiki iā ʻoe ke hoʻohana iā SEMrush e nānā i kāu mau mea hoʻokūkū’ huaʻōlelo. Hōʻike ia iā ʻoe i ka CTR maʻamau o kēlā mau huaʻōlelo a me ka nui o nā mea hoʻolaha ʻē aʻe i lilo ma luna o lākou.

Hiki ke hana i nā hoʻolaha he nui no kēlā me kēia huaʻōlelo. I ka 'oiaʻiʻo, hiki iā ʻoe ke loaʻa kekahi mau hoʻolaha me nā hui Ad. He mea maʻalahi kēia e hoʻohālikelike i nā hoʻolaha mai nā hui like ʻole. Hiki iā ʻoe ke hoʻohana i nā mea hana e like me CrazyEgg, e hōʻike ana i nā kaomi a me nā ʻōwili o nā malihini.

He hoʻokūkū

He kūʻai kūʻai hoʻokūkū ʻo AdWords kahi e ʻike ʻia ai kāu hoʻolaha i ka wā e paʻi ai kekahi i kahi nīnau kūpono. He mau mea hoʻokūkū ʻē aʻe ke koho ʻana i nā huaʻōlelo like. Inā makemake ʻoe e noho ma mua o kāu hoʻokūkū, e hoʻohana i ka huli ʻana o ka lehulehu affinity maʻamau a me nā huaʻōlelo ʻokoʻa. He mea nui hoʻi e nānā i kāu mau mea hoʻokūkū’ hoʻolālā a mālama i ke ʻano o kā lākou hana.

He kumu kūʻai

Ke hoʻoholo nei ʻoe i ke kumukūʻai o ka hoʻolaha, pono ʻoe e noʻonoʻo i ʻelua ʻaoʻao: loaʻa a me ke kumukūʻai. ʻO ka loaʻa kālā ke kālā i loaʻa mai kahi kaomi, ʻoiai ʻo ke kumu kūʻai o ka waiwai i kūʻai ʻia e pili ana i ka hoʻolilo hoʻolaha, koina hana, a me na koina e ae. Ma ka helu ʻana i ka loaʻa kālā, hiki iā ʻoe ke helu i ka ROI no kahi hoʻolaha a ʻike i ka nui o ke kumukūʻai iā ʻoe i ka huina e hana i kahi kūʻai.

ʻO ka awelika hoʻololi hoʻololi no AdWords 2.70%, akā ʻokoʻa kēia helu ma muli o kāu ʻoihana. ʻo kahi laʻana, ka 'oihana kālā a me ka 'inikua i ka huli ana o 10%, ʻoiai e ʻike wale ana ka e-commerce i ka helu hoʻololi o 2%. Hiki iā ʻoe ke hahai i kāu helu hoʻololi me ka Google Sheet.

ʻO Google Adwords kahi mea hoʻolaha hoʻolaha ikaika e hāʻawi kokoke i ka palena palena ʻole. He manuahi ka hoʻohana ʻana a hiki ke hoʻonui ʻia no nā hoʻolaha nui. He maʻalahi ke hoʻohana a hāʻawi i nā miliona o nā huaʻōlelo e koho ai. Hāʻawi pū ia i kahi ʻike pilikia ʻole me ka ʻole o nā ʻaelike a i ʻole nā ​​​​paʻa. Eia kekahi, hiki iā ʻoe ke hoʻololi maʻalahi i kāu kālā a hoʻopau i kāu hoʻolaha inā ʻaʻole ʻoe e ʻike i nā hopena i makemake ʻia.

Hiki i nā hoʻolaha Adwords ke kūʻai i nā kaukani kālā, akā hiki i kahi ʻoihana liʻiliʻi ke loaʻa nā hopena no nā haneli kālā. ʻAʻole pono ʻoe e hoʻolilo ma mua o $10,000 i kēlā me kēia mahina no ka holomua holomua, a hiki iā ʻoe ke hoʻonohonoho i nā kaohi kālā a me nā uku kiʻekiʻe i kēlā me kēia lā. Hiki iā ʻoe ke hoʻopaʻa i nā mea hoʻolohe ma muli o kā lākou makemake a me kā lākou ʻano, hiki ke kōkua iā ʻoe e hoʻohaʻahaʻa i kāu kumukūʻai ma ke kaomi. Hiki iā ʻoe ke hoʻolimalima i kahi loea PPC e hoʻohaʻahaʻa i kāu kumukūʻai ma ke kaomi. Akā ʻaʻole pono ke kūʻai ʻana i kahi loea PPC – ʻoi aku ka maikaʻi o ka uku ʻana ma o ka uku mahina a i ʻole ka mahina.

ʻO ka mea hoʻolālā huaʻōlelo a Google he mea hana pono no ka helu ʻana i kāu kumukūʻai. Hāʻawi ia i nā manaʻo kuhi o nā huina CPC maʻamau no nā huaʻōlelo like ʻole. Eia kekahi, hiki iā ʻoe ke hana i kahi papa inoa huaʻōlelo me nā kolamu a hoʻoholo i ka ʻaoʻao mua i manaʻo ʻia, ʻaoʻao luna, a me ke kumu kūʻai mua. E haʻi aku ka mea hana iā ʻoe e pili ana i nā pae hoʻokūkū no ka huaʻōlelo.

He ala maikaʻi loa ia e hoʻonui ai i ka ʻike brand

I ka hoʻohana ʻana iā Adwords e hoʻolaha i kāu hōʻailona, pono ʻoe e hōʻoia ʻoe e ʻimi nei i nā mea kūʻai kūpono. ʻO kēia ke ʻano o ka hoʻohana ʻana i nā nīnau brand i ka pae noiʻi huaʻōlelo. Hiki iā ʻoe ke hoʻohana iā Google Trends e nānā i nā huli inoa inoa. Pono ʻoe e hoʻohana i nā pūnaewele pūnaewele e ʻike i ka pane ʻana o nā mea kūʻai aku i kāu hōʻailona. He mea hana maikaʻi loa ʻo Hootsuite no kēia. Eia kekahi, e hōʻoia ʻoe e hoʻokomo i kahi noiʻi i kāu hoʻolaha leka uila i hiki iā ʻoe ke ana i ka ʻike brand.

He mea nui ka ʻike brand i ka mākeke o kēia lā, kahi i hoʻonui ai ka hoʻokūkū a ke koho nei nā mea kūʻai aku. Makemake nā mea kūʻai aku e kūʻai mai nā brand i kamaʻāina a hilinaʻi. ʻO ia hoʻi, makemake lākou e manaʻo e ʻike lākou i ka poʻe ma hope o kahi hōʻailona. ʻO ka hoʻohana ʻana i nā hoʻolaha hoʻolaha e hoʻonui i ka ʻike brand he ala maikaʻi loa ia e hiki ai i ka lehulehu kūpono.

Hiki iā ʻoe ke hoʻohana i Facebook e hoʻonui i ka ʻike brand. ʻO kēia pūnaewele kaiaulu kekahi o nā kaiaulu pūnaewele nui loa ma ka honua. Hiki iā ʻoe ke kuhikuhi i nā mea hoʻohana ma Facebook ma ka hana ʻana i kahi ʻaoʻao ma Facebook a noi iā lākou e hahai i kāu loulou. Hiki paha i nā kānaka ke hahai i kāu pūnaewele inā ʻike lākou i kou inoa inoa ma kā lākou Facebook timeline.

ʻO ka hoʻohana ʻana i ka remarketing e hoʻolaha i kāu hōʻailona he koho maikaʻi ʻē aʻe. Hāʻawi kēia hiʻohiʻona iā ʻoe e huli i ka poʻe i kipa i nā ʻaoʻao kikoʻī a i ʻole i nānā i kekahi mau wikiō. Hiki iā ʻoe ke hana i nā hoʻolaha hoʻolaha hou e hoʻolaha i nā huahana a i ʻole nā ​​​​lawelawe kikoʻī. He maʻalahi loa kēia mea hana a hāʻawi i nā koho koho he nui.

ʻO ka hoʻohana ʻana i nā hoʻolaha retargeting he ala maikaʻi loa ia e hana i nā alakaʻi a me nā kūʻai. Hana maikaʻi kēia hoʻolālā no nā ʻoihana e kūʻai aku i kā lākou huahana ma ka pūnaewele. Ma ka huki ʻana a hoʻihoʻi hou i nā poʻe i hōʻike mua i ka hoihoi i kāu huahana, hiki iā ʻoe ke hoʻonui i ke kūʻai aku a me ka hanauna alakaʻi.

ʻO AdWords ke kahua hoʻolaha o Google. Hāʻawi ia i nā ʻoihana e hana i nā hoʻolaha a nānā i kā lākou hana. Hana ia ma ke koho ʻana i nā huaʻōlelo pili. Hoʻohana ka nui o nā loea marketing digital e hoʻonui i kā lākou loaʻa kālā a hiki i nā mea kūʻai aku. Nui nā pōmaikaʻi o ka hoʻohana ʻana i kēia kahua. Aia kēia mau mea: he ʻōnaehana kūʻai ola, pili hua'ōlelo a me nā hualoaʻa.

ʻO Google AdWords kahi kahua hoʻolaha hoʻolaha a Google

He kahua ʻo Google AdWords no nā ʻoihana e hōʻea i ka poʻe i manaʻo ʻia me kā lākou hoʻolaha. Ke hana nei ka paepae ma ke kumu hoʻohālike uku, ʻo ia hoʻi, uku wale nā ​​ʻoihana i ka wā e kaomi ai nā mea hoʻohana i nā hoʻolaha a nānā i kā lākou pūnaewele. Hāʻawi ia i nā ʻoihana e nānā i nā hoʻolaha i kaomi ʻia a me nā mea kipa e hana.

He ala maikaʻi loa ʻo Google AdWords e hoʻolaha i kahi pūnaewele a huahana paha. Hiki iā ʻoe ke hana a mālama i kāu hoʻolaha ma nā ʻano like ʻole, me ka kikokikona a me ke kii. Ma muli o ke ʻano hoʻolaha āu e koho ai, e hōʻike ʻia nā hoʻolaha kikokikona ma kekahi o nā nui maʻamau.

Hāʻawi ʻo Google AdWords iā ʻoe e huli i nā mea kūʻai aku e pili ana i nā huaʻōlelo a me ka wahi kikoʻī. Hiki iā ʻoe ke kuhikuhi i kāu hoʻolaha i nā manawa kikoʻī o ka lā, e like me nā hola ʻoihana. ʻo kahi laʻana, nui nā ʻoihana e holo hoʻolaha wale mai 8 AM i 5 PM, ʻoiai e wehe ʻia nā ʻoihana ʻē aʻe i nā hopena pule. Ma ka hoʻohana ʻana i nā huaʻōlelo e pili ana i kāu huahana a lawelawe paha, hiki iā ʻoe ke hōʻea i kahi lehulehu ākea a hoʻonui i kāu ROI.

ʻO ka hoʻolaha ʻana ma ka Huli Google he hapa nui o ka loaʻa kālā a Google. Ke hoʻonui nei ʻo ia i kāna mau hoʻolaha hoʻolaha ma YouTube, ka mea i ike a 50% ka piʻi ʻana o kēlā me kēia makahiki ma kāna hapaha mua. Ke hopu nei ka ʻoihana hoʻolaha YouTube i ka hapa nui o nā kālā hoʻolaha mai ka TV linear kuʻuna.

ʻAʻole maʻalahi ʻo Google AdWords e hoʻohana, akā hāʻawi ia i nā pono he nui no nā ʻoihana ecommerce. Hāʻawi ka paepae i ʻelima mau ʻano hoʻolaha. Hiki iā ʻoe ke hoʻohana i hoʻokahi no ka huli ʻana i kahi anaina kikoʻī, he mea nui ia no nā ʻoihana ecommerce. ʻo kahi laʻana, hiki iā ʻoe ke hoʻonohonoho i kahi hoʻolaha e ʻimi i nā mea kūʻai aku e pili ana i kā lākou mau kūʻai kūʻai a me ka manaʻo kūʻai.

Ma mua o ka hana ʻana i nā hoʻolaha no Google AdWords, he mea nui e wehewehe i kāu mau pahuhopu. ʻO ke kūpono, pono nā hoʻolaha e hoʻokele i nā kaʻa i kahi ʻaoʻao pae kūpono. Hāʻawi ʻo Google AdWords i ʻelua ʻano o ka bidding: ka hoʻonohonoho lima ʻana i ka bid a me ka hoʻohana ʻana i kahi hoʻolālā huaʻōlelo. ʻOi aku ka maikaʻi o ka hopena, akā pono ka mālama hou.

He kudala ola ia

ʻO ka bidding AdWords ke kaʻina hana o ke koho ʻana no kahi wahi hoʻolaha kikoʻī ma nā hualoaʻa. ʻO ka nui āu e kau ai no kāu hoʻolaha e pili ana i ka helu maikaʻi āu e loaʻa ai. Inā loaʻa iā ʻoe kahi helu kiʻekiʻe, e loaʻa i kāu hoʻolaha nā kūlana kiʻekiʻe a me ka CPC haʻahaʻa.

Ma keia hana, loaʻa ka hoʻolaha hoʻokō maikaʻi loa i ke kūlana hoʻolaha kiʻekiʻe ma nā hualoaʻa. ʻAʻole e hōʻoiaʻiʻo ka hoʻonui ʻana i kāu kumukūʻai iā ʻoe i ke kūlana kiʻekiʻe. aka, Pono ʻoe e loaʻa kahi hoʻolaha maikaʻi loa e pili ana i ka huaʻōlelo hulina a kū i nā paepae Ad Rank.

Hoʻopuka ʻo AdWords i kahi helu maikaʻi i ka manawa maoli no kēlā me kēia huaʻōlelo. Lawe kēia algorithm i nā mea he nui i ka helu ʻana i ka helu maikaʻi. Inā he haʻahaʻa ka helu ʻai, ʻAʻole hōʻike ʻo AdWords i kāu hoʻolaha. Inā he helu kiʻekiʻe kāu, e hōʻike ʻia kāu hoʻolaha ma luna o nā hualoaʻa a Google.

No ka waiho ʻana i kahi hoʻolimalima, pono ʻoe e ʻike i kāu huaʻōlelo a hoʻonohonoho i kāu mau ʻano pāʻani. E pili ana kēia i ka nui āu e uku ai no kēlā me kēia huaʻōlelo a inā paha ʻoe ma ka ʻaoʻao hoʻokahi. Hoʻokomo ʻo Bidding iā ʻoe i kahi kūʻai kūʻai Google e hoʻoholo ai i nā hoʻolaha e hōʻike ʻia. Ma ka hoʻomaopopo ʻana i nā nuances o kēia kaʻina hana, hiki iā ʻoe ke kūʻai me ke akamai.

Hāʻawi ia i nā mea hoʻolaha e koho i nā huaʻōlelo e pili ana i kā lākou ʻoihana

Ke koho ʻana i nā huaʻōlelo no kāu hoʻolaha hoʻolaha, pono ʻoe e mālama i ka pili o kāu hoʻolaha i ka huaʻōlelo. He mea koʻikoʻi ka pili ʻana o ka hoʻolaha no ka mea e pili ana i kāu kauā a me ke kumukūʻai no kēlā me kēia kaomi. Ma Adwords, hiki iā ʻoe ke nānā i ka helu maikaʻi o kāu mau huaʻōlelo e hoʻoholo ai i ka pili o kāu hoʻolaha. ʻO ka helu maikaʻi kahi helu a Google e hāʻawi ai i kēlā me kēia huaʻōlelo. ʻO ka helu kiʻekiʻe ka mea e kau ʻia kāu hoʻolaha ma luna o kāu mau mea hoʻokūkū i haʻahaʻa nā helu.

Ke loaʻa iā ʻoe kahi papa inoa o nā huaʻōlelo, hiki iā ʻoe ke hoʻomaka i ke kūkulu ʻana i kahi ʻaoʻao pae ʻāina e kuhikuhi ana i kēia mau huaʻōlelo. Na kēia ʻaoʻao pae e kuhikuhi i nā mea noi hou e makemake ana e hana i kāu ʻoihana. Ma waho aʻe o nā ʻaoʻao pae, Hiki iā ʻoe ke holo i nā hoʻolaha Adwords e hoʻopaʻa i kēia mau huaʻōlelo.

ʻO kekahi mea nui e noʻonoʻo ai i ke koho ʻana i nā huaʻōlelo no kāu hoʻolaha hoʻolaha ʻo ka nui o ka huli ʻana o kāu mau huaʻōlelo. ʻOi aku ke kumukūʻai o nā huaʻōlelo me ka nui o ka huli ʻana. ʻO ke ʻano kēia, pono ʻoe e koho i kekahi mau huaʻōlelo me ka nui o ka hulina haʻahaʻa. E kōkua kēia iā ʻoe e mālama i kāu kālā no nā huaʻōlelo ʻē aʻe i ʻoi aku ka hopena o ka hopena.

Hāʻawi ia i nā ʻoihana e nānā i ka hana o kā lākou hoʻolaha

Hāʻawi ʻo Google AdWords i nā ʻoihana e nānā i ka hana o kā lākou hoʻolaha, me ka nui o nā kaomi i loaʻa iā lākou a me ka nui o nā kūʻai a lākou e hana ai. Hiki i nā ʻoihana ke hoʻonohonoho i nā kālā a hoʻololi iā lākou e like me ka mea e pono ai. ʻo kahi laʻana, inā makemake ʻoe e hoʻolilo i kekahi kālā no ke kaomi, hiki iā ʻoe ke hoʻonohonoho i kahi kālā haʻahaʻa no kekahi mau polokalamu a me kahi kālā kiʻekiʻe no nā mea hana ʻē aʻe. A laila, E hoʻololi ʻokoʻa ʻo AdWords i kāu mau hoʻolaha e like me kāu hoʻolaha.

ʻO ka huli hoʻololi ʻana he ala ʻē aʻe e nānā i ka holomua o kāu mau hoʻolaha. Hiki iā ʻoe ke ʻike i ka nui o nā mea kūʻai aku i loaʻa iā ʻoe ma o kāu mau hoʻolaha a me ka huina kālā āu i hoʻolilo ai i kēlā me kēia hoʻololi.. He koho kēia hiʻohiʻona, aka me ka ole, pono ʻoe e koho i ka nui o ka ROI āu e manaʻo ai mai kāu hoʻolaha. Me ka huli huli ana, hiki iā ʻoe ke hahai i nā mea a pau mai ke kūʻai ʻana i ka pūnaewele a i ka hoʻoiho ʻana i nā polokalamu a hiki i nā kelepona kelepona, a e ana i ka ROI mai kēlā me kēia hoʻololi.

He mea waiwai nui ʻo Google AdWords no nā ʻoihana liʻiliʻi. Eia naʻe, he mea nui e hoʻomanaʻo pono e nānā a hoʻonui i kāu mau hoʻolaha i nā manawa a pau. A i ʻole, hiki iā ʻoe ke hoʻopau i ka nui o ke kālā ma kahi hoʻolaha hoʻolaha ʻaʻole i loaʻa nā hopena.

ʻO kekahi mea maikaʻi ʻē aʻe o ka hoʻohana ʻana iā Google AdWords ʻo ia ke kumu hoʻohālike uku-per-click. ʻO ka uku wale ʻana inā kaomi kekahi i kāu hoʻolaha e hiki ai i nā ʻoihana ke mālama kālā. Kahi mea hou aʻe, Hāʻawi ʻo Adwords i nā ʻoihana e nānā i ka hana o kā lākou hoʻolaha ma ka nānā ʻana i nā hoʻolaha i kaomi ʻia a ʻike ʻia e ka mea hoʻohana..

Google’s Adwords is an advertising platform that lets businesses target users across the search and display networks. Ads are created with keywords and ad copy that match what the searcher is looking for. The program is very user-friendly and allows businesses to start and stop campaigns with ease. Here are some tips to get the most out of it.

Google AdWords is a pay-per-click (PPC) kahua hoʻolaha

The Google AdWords pay-per-click advertising platform allows you to place ads on Google’s search engine results page by selecting specific search terms. The platform allows you to bid for the right keywords to get in front of the right audience, and it also provides metrics to help you track how effective your ad is. It also enables you to reach potential customers wherever they are, and regardless of the device they use.

Pay-per-click advertising is a great way to reach your target audience wherever they are. With Google AdWords, you can promote your products and services to them at any time. If you are looking to grow your business and want to increase your visibility, PPC advertising is an excellent investment.

Google Ads also gives you the option to promote your business outside of Google Search. It allows you to place ads on thousands of websites on the internet. You can choose which sites you want to advertise on, as well as which types of people you want to target. This is a great way to increase your reach to the right audience and save money.

When running a pay-per-click advertising campaign, it’s important to keep conversions in mind. The more integrated your campaign is, the more likely you are to convert searchers. You can use the data that you gather to write your ads and set your budget. ʻO kēia ala, you’ll know exactly what your ads are bringing in.

Google AdWords offers seven different campaign types. These include search ads, hōʻike hoʻolaha, and shopping campaigns. Each one focuses on a specific audience. You can also use the Google Display Network to target specific demographics and audiences.

It allows businesses to target users on the search and display networks

Google Adwords lets businesses target users on both the search and display networks. While search ads target users who are actively looking for a product or service, display ads target users who are browsing certain areas of the internet. This allows businesses to reach a more targeted audience and increase their brand awareness.

Ma muli o ke ʻano o ka ʻoihana, businesses can target different types of users using Adwords. ʻo kahi laʻana, display advertisers can target users who have been to their site within the last week or two. These types of users are known as hot users. Display advertisers adjust their bids based on these users.

While the search network consists of text ads, the display network allows businesses to target users through images and video ads. Display ads can be placed on Google’s partner sites as well as Gmail, YouTube, and thousands of other websites. These are paid placements and work best for businesses that want to show off their products or services with a visual component.

In addition to topic targeting, businesses can target users based on their interests. Interest targeting allows businesses to serve ads to websites that have a theme related to a specific product or service. ʻo kahi laʻana, a business selling healthy meals may choose to target users who visit sites with a health theme. Pēlā nō, advertisers can target users based on their age, kāne kāne, household income, and parental status. ʻo kahi laʻana, an advertiser who sells women’s clothing might restrict their ads to female users.

It allows advertisers to bid on trademarked keywords

Google has lifted the restriction that prevented advertisers from bidding on trademarked keywords. Many bigger companies have their names registered as trademarks. This means that they are the exclusive owners of the terms and cannot be used by other brands. Eia naʻe, legitimate resellers are allowed to use trademarked terms in their ads.

Eia naʻe, businesses bidding on trademarked keywords must stay within the legal limits of the law. Ad copy and site URL must not contain a competitor’s trademark. This ensures that the Google Ads environment is not a free-for-all. ʻo kahi laʻana, contact lens retailer 1-800 Contacts threatened to sue 14 of its competitors for trademark infringement and forced them to stop bidding on the same keywords.

Google will no longer investigate trademarked keywords, but will continue to limit the use of the terms in certain regions. In China, ʻo kahi laʻana, trademarked terms will no longer trigger ads. While trademarks protections are not an absolute requirement, advertisers can use trademarks as a way to avoid being banned from Google’s advertising platform.

Eia naʻe, name brand owners are concerned about Google’s practice of allowing advertisers to bid on trademarked terms. They claim that Google is unfairly stealing their brand name and causing confusion among consumers. This practice may be illegal, but Google does allow advertisers to bid on trademarked terms in some countries, including the United States.

While trademarks can be used in trademark-protected search terms, it can be difficult to distinguish between them. Some trademarks are generic terms, while others are registered trademarks. Bidding on trademarked terms may be legal if the company is using it to market their own products. I nā manawa he nui, it is advisable to consult with a lawyer before attempting to bid on trademarked terms.

It is easy to use

Google AdWords is an advertising program from Google. There are two basic methods of advertising with AdWords. The first is to set a budget and bid, which is the amount you’ll pay per click. Most people start by using the automatic bid feature, but it is also possible to manually set your bid. Manual bidding is generally cheaper, but may require additional maintenance.

The second way is to use the Keyword Planner, which is a powerful tool that enables you to find traffic-generating keywords. You can also make changes offline using the Ads Editor. Using the Keyword Planner also allows you to change your ads in bulk. You can also use the home tab to view interesting insights on your keywords.

To begin with, you will need to create a Google account. It doesn’t take long to create a free account, and it is very easy to get started. Mai laila mai, you can create your first campaign. Once you’ve created your account, you’ll be able to set your budget and target audience. You can also set your bids and write your ad copy.

One of the most important things to keep in mind when using Google AdWords is that you must optimize your ads. The more optimized your ads are, the better chance they will have of producing a return on investment. I ka 'oiaʻiʻo, according to Google’s Economic Impact Report, businesses can make as much as $2 per dollar in advertising with AdWords.

It is complicated

Many small businesses open an account with Adwords but don’t understand how the system works. They don’t have the time to dedicate to the process and don’t understand the bidding system. Google controls budgets for advertisements and will not show ads that have too low a bid.

ʻO Google AdWords kahi kahua hoʻolaha uku pākēneka e hiki ai i nā ʻoihana ke koho i nā huaʻōlelo e pili ana i kā lākou huahana a lawelawe paha. Hiki ke hoʻonui nui ʻia a hāʻawi i ka hoʻolaha hoʻolaha pūnaewele. Aia ma lalo nā kumu kumu o ka hoʻolaha AdWords. Ke ʻike ʻoe i kēia mau mea, hiki iā ʻoe ke hoʻoikaika i kāu hoʻolaha e hoʻohuli i nā mea kūʻai aku i kāu pūnaewele.

ʻO Google AdWords kahi uku no ke kaomi (PPC) kahua hoʻolaha

PPC (uku no ke kaomi) ʻO ka hoʻolaha he ala kaulana e hiki ai i nā mea hou a hoʻonui i ka hele ʻana o ka pūnaewele. Hōʻike nā haʻawina e ʻoi aku ka nui o nā malihini mai nā hoʻolaha PPC e kūʻai aku ma mua o nā malihini kipa. Hāʻawi ia i kahi ROI kiʻekiʻe. Ma ka awelika, hiki i nā mea hoʻolaha ke manaʻo i ka hoʻihoʻi ʻana i ka hoʻopukapuka ʻana a puni $2 no ke kaomi.

ʻAʻole ʻike ka hapa nui o ka huli ʻana i ka huli ʻana he mea koʻikoʻi o ka hoʻolaha hoʻolaha uku. ʻAʻole ʻike ka nui o nā mea hoʻolaha hou i ka waiwai o ka huli ʻana. Hoʻolimalima kekahi i kahi ʻoihana kūʻai kikohoʻe e mālama i kā lākou hoʻolaha PPC, akā ʻaʻole maopopo i ka ʻoihana ʻaʻole maopopo i kā lākou mau pahuhopu ʻoihana a me ka pono o ka huli hoʻololi ʻana. No laila, Pono nā mea kūʻai kikohoʻe e aʻo i nā mea kūʻai aku i ka hoʻonohonoho ʻana i ka huli hoʻololi ʻana ma ka ʻaoʻao PPC a me ka pūnaewele.

ʻO ka hoʻolaha hoʻolaha uku pākēneka e pili ana i ke kūʻai ʻana i nā hoʻolaha mai nā ʻenekini huli no nā huaʻōlelo kikoʻī. Hōʻike ʻia ka hoʻolaha ma luna a i ʻole ma ka ʻaoʻao o nā hopena hulina organik. Hoʻoholo ʻia ke kumukūʻai o kahi kaomi e ka uku kiʻekiʻe a me ka helu maikaʻi o ka hoʻolaha. Hiki ke kūʻai ʻia mai nā keneta liʻiliʻi a hiki i nā haneli kālā. He kakaikahi ka uku kiʻekiʻe, akā naʻe. ʻo kahi laʻana, inā pili kāu hoʻolaha i kahi moʻokāki ʻoihana manuahi, a $10 e hōʻoia ʻia kāu hoʻolaha ma ka piko o nā hualoaʻa.

ʻO ka hoʻohana ʻana iā Google AdWords e hoʻolaha i kāu ʻoihana he ala koʻikoʻi ia e hiki ai i kāu poʻe i manaʻo ʻia. ʻO ka pūnaewele hōʻike Google he mau kaukani pūnaewele ma ka pūnaewele. Eia kekahi, hiki iā ʻoe ke koho i nā pūnaewele e hoʻolaha ai a koho i nā ʻano o ka lehulehu āu e makemake ai e hoʻokau. ʻAʻole kēia mau hoʻolaha i mea pani no ka pae ʻimi organik, akā hiki iā lākou ke kōkua iā ʻoe e hōʻea i kāu mea kūʻai aku ma nā wahi āpau.

Hāʻawi ia i nā ʻoihana e koho i nā huaʻōlelo e pili ana i kā lākou huahana a lawelawe paha

ʻO kahi ala e loaʻa ai ka maikaʻi loa mai Adwords ʻo ke koho ʻana i nā huaʻōlelo i pili nui i kāu huahana a lawelawe paha. ʻo kahi laʻana, inā ʻoe i ka ʻoihana o ka lawe ʻana i nā mea kanu organik, makemake paha ʻoe e koho “ka lawe ʻana i ka pahu meaʻai organik” e like me kāu huaʻōlelo. ʻO ka hoʻohana ʻana i kēia huaʻōlelo e kōkua iā ʻoe e huki i nā mea kūʻai aku kūpono. Hiki iā ʻoe ke hoʻohana i nā ʻano like ʻole o kēia mau huaʻōlelo, me nā ʻōlelo kuhi hewa a me nā huaʻōlelo.

Ke koho ʻana i nā huaʻōlelo no kāu hoʻolaha, e hōʻoia e hoʻohana iā lākou i kāu kope hoʻolaha a me ke kope ʻaoʻao pae. ʻO ka manawa pinepine, ʻAʻole hiki iā ʻoe ke haʻi i nā huaʻōlelo e hana a hiki i kou hoʻāʻo ʻana iā lākou. No laila, ʻoi aku ka maikaʻi o ka hele ʻana me kou puʻuwai i ke koho ʻana i nā huaʻōlelo no kāu hoʻolaha.

ʻO kahi ala ʻē aʻe e ʻimi ai i nā huaʻōlelo ʻo ia ka hoʻohana ʻana i kahi hoʻolālā huaʻōlelo. Kōkua kēia mea hana iā ʻoe e ʻimi i nā huaʻōlelo hou ma ka ʻimi ʻana i nā huaʻōlelo like ma nā pūnaewele hoʻokūkū. Eia kekahi, E hōʻike ana ʻo Google Analytics iā ʻoe i nā huaʻōlelo i hoʻohana ʻia e ka poʻe e ʻimi i kāu pūnaewele. ʻO kēia ala, ʻaʻole ʻoe e hoʻokūkū no nā kaʻa e kū nei.

Hāʻawi ia i ka hoʻolaha hoʻolaha pūnaewele a me ka huli hou ʻana

Hiki iā ʻoe ke hoʻokaʻawale i nā malihini i kipa i kāu pūnaewele i ka wā ma mua. Hana ia ma ke kau ʻana i kahi ʻāpana code liʻiliʻi, kapa ʻia he pika, ma kāu pūnaewele. ʻAʻole ʻike ʻia ka pixel e nā malihini kipa, akā hāʻule i kahi kuki mākaʻikaʻi inoa ʻole, ka mea e hiki ai i ka mea hoʻolako retargeting ke ʻike i ka wā e lawelawe ai iā ʻoe i nā hoʻolaha.

Hiki ke hoʻonui ʻia

He ʻano hoʻolaha hoʻolaha pūnaewele ʻo Google AdWords. ʻO ia hoʻi, ʻoi aku ka nui o ke kālā i hoʻokomo ʻia i kāu hoʻolaha e hoʻonui i ka waiwai. Akaka loa. Ke huli nei ʻoe i nā ʻoihana kūloko a i ʻole ka honua holoʻokoʻa, hiki iā ʻoe ke ʻike i ka hana a me ka mea ʻole. Me ka hiki ke ana i ka ROI a me ka huli ana, hiki iā ʻoe ke hoʻololi i kāu hoʻolaha no nā hoʻololi hou aʻe.

Hiki ke hoʻonui nui ʻia, ʻo ia hoʻi, hiki ke ulu kāu kālā i ka ulu ʻana o kāu ʻoihana. Hiki iā ʻoe ke hoʻonui i kāu kālā inā ʻike ʻoe i kahi hoʻolaha hoʻolaha maikaʻi. E alakaʻi kēia i ka loaʻa kālā a me ke alakaʻi. He ala wikiwiki a maikaʻi hoʻi ʻo AdWords e huki i nā kaʻa maikaʻi i kāu pūnaewele. Hiki iā ʻoe ke hana i nā hoʻolaha hoʻolaha e hoʻohuli maikaʻi. Hiki iā ʻoe ke hōʻemi i ke kumukūʻai o kāu mau hoʻolaha ma ka nānā ʻana i nā huaʻōlelo maikaʻi ʻole.

Hāʻawi ia i nā ʻoihana e hoʻomaikaʻi i nā kumukūʻai e hoʻonui i nā hoʻololi

ʻO ka koho hoʻolaha CPC i hoʻonui ʻia ma Adwords e kōkua i nā ʻoihana e hoʻonui i ka manawa o ka hoʻololi ʻana. Hoʻokiʻekiʻe pinepine kēia ʻano kūʻai i ka pila a manaʻo e hoʻonui i ka CTR, CVR, a me CPC no kēlā me kēia huaʻōlelo. Ke ho'āʻo nei hoʻi e hoʻonui i ka uku holoʻokoʻa no kēlā me kēia kaomi. ʻOi aku ka maikaʻi o ka hoʻohana ʻana i kēia ʻano koho inā makemake ʻoe e hoʻonui i kāu hoʻololi.

ʻO ka hoʻolālā hoʻololi ʻana i ka Maximize Conversions e ʻae i nā ʻoihana e hoʻomaikaʻi i kā lākou mau bid e hoʻonui i ka hoʻololi ʻana me ka ʻole e hoʻolilo ʻoi aku ma mua o ka hiki iā lākou ke loaʻa.. He kūpono kēia hoʻolālā no nā ʻoihana ecommerce liʻiliʻi a ʻaʻohe kālā nui. Ma ka hoʻokiʻekiʻe ʻana i nā kumukūʻai, hiki i nā ʻoihana ke hoʻokō i nā kūlana hoʻolaha kiʻekiʻe ma nā hopena ʻimi.

No ka hoʻonui ʻana i kāu mau hāʻawi e hoʻonui i nā hoʻololi, pono ʻoe i ka huli hoʻololi ʻana ma Adwords. I ka hoomaka ana, e kiʻekiʻe kāu kumukūʻai no ka loaʻa ʻana, akā me ka manawa, e emi ana ke kumukūʻai no ka hoʻololi ʻana. Inā ʻaʻole hiki iā ʻoe ke hoʻoholo i ke kumukūʻai hoʻololi, hiki i kēia hoʻolālā ke paʻakikī iki.

ʻO Smart Bidding kahi hiʻohiʻona e hoʻohana ana i ke aʻo ʻana i nā mīkini no ka hoʻonui ʻana i nā hoʻololi. Hoʻopili ʻo Google i nā hōʻailona ʻikepili mai kēlā me kēia hulina a hoʻonui a hōʻemi paha i kāu kumukūʻai ma muli o ka hiki ke hoʻololi. Hoʻonohonoho ʻia nā ʻōlelo kiʻekiʻe no ka poʻe ʻimi e kūʻai aku. Eia naʻe, Pono pū ʻo Google e hahai ʻoe i kāu hoʻololi ʻana. ʻo kahi laʻana, Paipai ʻo Google iā ʻoe ma ka liʻiliʻi 30 nā hoʻololi i ka wā i hala 30 mau lā ma mua o ka hiki iā ʻoe ke hoʻohana i ka Target CPA a me Target ROAS.

In order to maximize the impact of Adwords, you should choose keywords that are closely related to your products. Ka mua, analyze the keywords your site regularly uses. Keywords that relate to your business will generate more clicks and leads. Aʻe, determine how closely Google matches your keywords. There are four different match types: exact, huaʻōlelo, broad, and re-targeting.

Ka noiʻi huaʻōlelo

Keyword research is the process of finding the most profitable keywords for your ads. It provides insight into what your target audience is looking for online and can help you formulate a content strategy and marketing plan. Keywords are used by people to look for information, goods, and services on the web. By placing your content in front of these users, you will improve your chances of achieving sales.

A key component of keyword research is analyzing search volumes. This is done by entering a keyword into a search engine and checking for results. Kahi mea hou aʻe, you should research similar search terms. ʻO ia hoʻi, if your customers are looking for spy gear, you might want to target those searches.

You also want to know your competitors. If you’re selling a product or service online, you can target them with shopping ads and conversion-optimized landing pages. But if your product or service is primarily local, you should focus on local keywords instead of global ones. No ka hana ʻana i kēia, you can use a keyword research tool to identify the best keywords.

ʻO ka noiʻi huaʻōlelo he ʻāpana koʻikoʻi o SEO. By doing research, you can find the most relevant keywords for your ads. Ma ke koho ʻana i nā huaʻōlelo kūpono, you will save time and money. Kahi mea hou aʻe, it will help you to create content that is relevant to your audience. You can find the most relevant keywords using tools such as Google’s keyword planner. This tool helps you monitor trends in real time and determine how many people search for specific keywords. Eia kekahi, it gives you a list of phrases with high search volume, which are trending and rising in popularity.

Keyword research is vital for the success of an Adwords campaign. It helps you determine the best keywords that will increase traffic to your website. Once you know which keywords are the most targeted, you can create an ad campaign around them. You can also make your ads more targeted by targeting a smaller target market.

The most effective keywords will be highly related to your product and have low competition. By selecting long-tail keywords, you can maximize the chances of reaching your target audience and selling products with a profit. Ma waho aʻe o ka noiʻi huaʻōlelo, you can use Google’s keyword planner to find the most popular keywords and phrases for your ads. The tool also provides related keywords, which will help you decide on the bid strategy.

Ke koho ʻana i nā huaʻōlelo

Bidding on keywords is a powerful technique to boost the performance of your ad campaign. It allows you to target your audience more accurately and have a higher CPC. For a successful ad campaign, you need to carefully select the keywords that you want to advertise. ʻO ke kiʻekiʻe o ka CPC, the better your chances of being ranked high by search engines.

You can manually adjust your bid or use an automated bidding tool. While the latter may take a bit longer, it provides granular control and guarantees that changes are implemented immediately. Eia naʻe, automated bidding tools are not advisable for large accounts because it is difficult to monitor the results and limits your ability to view the “big picture.” Manual bidding allows you to monitor your keywords on a per-keyword basis, without compromising your ad budget.

You can also use Google’s free keyword conversion tracking tool to determine the effectiveness of a keyword campaign. This tool provides you with reports comparing cost per click to conversions. With this data, you can adjust the maximum cost per click to maximize your profits. This tool will also let you know whether you are spending too much on a particular keyword.

You can also set the match type of a keyword. The default match type is Broad, which means that your ad will appear in any search results for that keyword. This can result in a high number of impressions, but it can also cause a high cost. You can also use other match types, such as Phrase Match, Exact Match, or Negative Match.

You can also set your max CPC bid at the ad group and keyword level. Most advertisers start out with a max CPC bid of US$1. Eia naʻe, you can also set the max CPC bid of individual keywords by using a tool like Maximize Clicks.

Another factor to consider when bidding on keywords in Adwords is the Quality Score. A high Quality Score means that your ad is more relevant to the search query. Google will give a higher ranking to ads with high Quality Scores.

Huli hou

Re-targeting with Adwords is a great way to engage existing customers and attract new ones. It involves placing Script tags on your website that will make it easier for you to reach your audience on other websites. Google allows you to segment your audience based on the products or services that they viewed on your site. Ma ka hana ʻana pēlā, you will be able to display more targeted ads to those individuals.

Re-targeting ads will appear on a person’s computer screen after he or she has viewed a certain page. ʻo kahi laʻana, a person who has been to your website’s home page will be shown a customized ad for similar products. The ads are also visible to people who are actively looking for your business in Google Search.

If you’re new to advertising, Adwords is a great place to start. This powerful tool lets you display ads to past customers as they browse various websites, display network sites, mobile applications, and YouTube videos. This enables you to re-engage with existing customers and increase your conversion rates.

Ke kumukūʻai no ke kaomi

When you are using Google Adwords for your business, you must determine the optimal cost per click. This cost depends on your product, ʻoihana, a me ka mākeke pahuhopu. Eia naʻe, you should keep in mind that an average cost per click is $269 for search advertising and $0,63 for display advertising. The cost per click is also affected by your ad’s quality score, kūʻai, a me ka hoʻokūkū.

Google’s Keyword Tool shows you the average CPC for keywords that are commonly used. It is easy to compare the CPCs of keywords to see which one will bring the best return. Google claims that this new column will be more accurate than the previous Keyword Tool, but this will result in slightly different values on both tools.

Cost per click is an advertising pricing model where an advertiser pays the publisher for each click on the ad. This makes it easier for advertisers to connect their advertising investment to ROI. The cost per click model is one of the most popular methods for online advertising. It helps marketers determine the optimal cost per click by using various bidding strategies. The goal is to maximize the number of clicks for the lowest possible cost. ʻo kahi laʻana, a small clothing boutique might use a CPC ad on Facebook to promote a new dress. If a user scrolls past the ad, the retailer will not have to pay the advertiser.

Among the many factors that affect cost per click, the price of the product is the most important one. The higher the price of the product, ʻoi aku ka kiʻekiʻe o ke kumukūʻai no ke kaomi. I kekahi mau hihia, a higher CPC is better for your business. ʻo kahi laʻana, inā kūʻai ʻoe i nā lole, the cost per click for a shirt can be higher than the cost of the shirt.

There are two cost-per-click models in use with Google AdWords. One is called fixed CPC, and it implies cooperation between the advertiser and publisher. This model allows the advertisers to set their maximum bid for each click, and increases their chances of landing on good ad space.