Tag: ʻO Google Ads Agentur

There are many ways to improve your Adwords ads. You can copy and paste existing ads into your account, or check both boxes to make changes. After you’ve copied and pasted, you can compare your copy and headline to other ads. If the copy isn’t working, try rewriting it and check your conversion rates. You may even want to make some tweaks to the copy, pū kekahi. Here are some tips to improve your Adwords campaign:

Ke kumukūʻai no ke kaomi

While CPC is a vital element of online advertising, there are some ways to keep costs under control. By using Google AdWords, you can place ads on any website based on any word or phrase. ʻO ke ʻano o kāu ʻoihana, you should keep a close eye on Google’s charges to avoid going overboard. Listed below are some helpful tips to keep in mind when determining your cost per click.

The cost per click for Adwords varies based on the product being advertised. Most online advertising platforms are auction-based, meaning that advertisers pay based on the number of clicks they receive. The higher the bidders’ nā hāʻawi, the more likely their ads will be seen in the news feed. If your business is looking for high traffic, higher CPCs can help you increase your visibility. Hiki iā ʻoe ke hoʻohana iā Google Analytics e ʻike i nā huaʻōlelo e hoʻololi i ka maikaʻi.

ʻO ke kumukūʻai kūpono no kēlā me kēia kaomi e pili ana i kāu pahuhopu ROI. Manaʻo ka nui o nā ʻoihana i ka ratio ʻelima a me hoʻokahi i ʻae ʻia ke hoʻohana ʻana i ke kumukūʻai no kēlā me kēia manaʻo (CPI) hoʻolaha. ʻO kahi ala ʻē aʻe e nānā i ke kumukūʻai no kēlā me kēia kaomi e like me ka pakeneka o nā kaomi i ka loaʻa kālā. Ma ka hoʻonui ʻana i ka waiwai kūʻai maʻamau, ʻoi aku ka kiʻekiʻe o kāu CPC. Manaʻo e hoʻonui i ka hoʻihoʻi ʻana i ka hoʻopukapuka (KE ALII).

E hoʻonui i ka CPC no kāu hoʻolaha Adwords, e noʻonoʻo e hoʻomaikaʻi i ka ROI o kāu mau ala kūʻai aku. ʻO ka loaʻa ʻana o kēia pahuhopu e ʻae iā ʻoe e hoʻohana i ka hoʻolaha hou ʻana i nā hoʻolaha ma ka pūnaewele media a me nā kuhikuhi kuhikuhi. Eia hou, hiki i ka leka uila ke hana pū me kāu mau ala kūʻai aku a pau, hoʻonui i kāu ʻoihana a hoʻemi i nā kumukūʻai. Hiki iā ʻoe ke hoʻokele i kāu kālā me ka hoʻonui ʻana i kāu ROI ma ka hana ʻana me ke kumukūʻai kūʻai aku. No laila, He aha kāu e kali nei?

ʻO ke kumukūʻai no ka loaʻa

CPA, a i ʻole ke kumu kūʻai no ka loaʻa, ana i ka huina kumukuai o ka loaa ana o ka mea kuai. He kūʻai paha ka hanana hoʻololi, palapala hoʻouna, download palapala noi, a i ʻole ke noi ʻana i ke kelepona. Hoʻohana pinepine ʻia ke kumukūʻai no ka loaʻa ʻana e ana i ka maikaʻi o ka ʻoihana pūnaewele, kūʻai leka uila, a me ka hoolaha uku. ʻOiai ʻaʻole loaʻa iā SEO nā kumukūʻai hoʻolaha pololei, hiki ke kiʻi i ka manaʻo maikaʻi aʻe o ka pono o ka leka uila ma ka helu ʻana i ka CPA no kēlā me kēia hana.

ʻOiai he mea nui ka CPA i kekahi hoʻolaha kūʻai, he mea paʻakikī ke hoʻohālikelike me kahi hōʻailona maʻamau. Hoʻololi nui ia ma muli o ka huahana, ʻoihana, a me ke kumukuai. ʻO ka haʻahaʻa o ke kumukūʻai no ka loaʻa, ʻoi aku ka maikaʻi o kāu hoʻolaha hoʻolaha. No ka helu ʻana i kāu CPA ponoʻī, you should calculate a number of metrics, including the bounce rate and unique visits. If your CPA is high, your marketing strategy may need to be adjusted.

You can also calculate CPA for businesses without products or services. These businesses can track conversions, such as form fills and demo signups, using forms. Eia naʻe, there is no standard for determining the ideal cost per acquisition, as each online business has different products, prices, margins, operating expenses, and ad campaigns. The best way to calculate CPA is to track how many conversions your ad campaign generates.

CPA is a common way to track success in search engine marketing. It helps determine how much you spend to acquire a new customer. The CPA is usually calculated for the first conversion, such as a form signup or demo subscription. Hiki iā ʻoe ke nānā a ana i ka pono o kāu mau hoʻolaha a hoʻoholo i ka nui o ke kumukūʻai e loaʻa ai. ʻO ka nui o nā hoʻololi āu e loaʻa ai, ʻo ka liʻiliʻi āu e uku ai i ka wā lōʻihi.

Laki hoohuli

Inā ʻoe e ʻimi nei e hoʻonui i kāu helu hoʻololi ma Adwords, aia kekahi mau mea e pono ai ʻoe e hoʻomaikaʻi. Ka mua, pono ʻoe e hoʻomaopopo i ke ʻano o ka huli ʻana. ʻO ka helu hoʻololi ma Google Adwords ka pākēneka o nā malihini kipa e kaomi i kāu hoʻolaha a laila hoʻohuli. Hiki i kēia helu hoʻololi i kekahi mea mai 10% i 30%. ʻO ka helu hoʻololi maikaʻi loa ʻekolu a ʻelima mau manawa kiʻekiʻe ma mua o ka awelika ʻoihana. I mea e hoʻonui ai i kāu helu hoʻololi, pono ʻoe e hoʻokolohua me nā hāʻawi like ʻole a hoʻāʻo i ke kahe o kāu pūnaewele. E kōkua kēia iā ʻoe e hoʻomaopopo i ka mea e hana nei a me ka mea ʻole. Eia kekahi, you can take advantage of remarketing to recapture visitors who have expressed interest in your products.

ʻO ka maʻamau, every advertiser should aim for a conversion rate of at least 2.00%. This means that for every 100 website visitors, at least two should fill out a contact form. For B2B companies, this rate should be above two. For e-commerce websites, it should be two orders per hundred visitors. Eia naʻe, there are certain circumstances when a visitor does not fill out a form, but the conversion should still count. Regardless of the case, a high conversion rate on Adwords will increase your business and boost your ROI.

Another important factor in improving conversion rate is to focus on your ideal customers. By focusing on the right audience, you will be able to capture the bottom of the funnel traffic that you are looking for. While many advertisers spend a lot of money on advertising, only a small percentage actually convert. If you focus on the right audience, you’ll be able to maximize your revenue and decrease your costs. When you have the right customers, your conversion rate will skyrocket!

Ka noiʻi huaʻōlelo

If you want your advertising campaign to be as effective as possible, it is important to understand the importance of keyword research. A wrong keyword selection will waste your time and effort, as people who search for it are unlikely to be searching for your product. Using a specific set of keywords will ensure you reach your target audience. Here are some tips to make your keyword research process easy. – Learn about the buyer persona. A buyer persona is a group of keywords that signals similar searcher intent. Hiki iā ia ke kōkua iā ʻoe e huli i kahi anaina kikoʻī, a e hana i ka ʻike e like me ia.

– E ʻike i kāu poʻe hoʻolohe. Hāʻawi ka noiʻi huaʻōlelo iā ʻoe i ka ʻike e pono ai ʻoe e hoʻoholo i nā pono o kāu poʻe i manaʻo ʻia. Hiki ke kōkua iā ʻoe e ʻike i nā huaʻōlelo e pili ana i kāu pūnaewele, a ʻo nā mea hoʻokūkū loa. Hiki ke hoʻohana ʻia kēia ʻike no kāu hoʻolālā maʻiʻo a me kāu hoʻolālā kālepa holoʻokoʻa. ʻO ka manawa pinepine, ʻimi nā kānaka i nā hoʻonā ma ka pūnaewele, a me ka hoʻohana ʻana i nā huaʻōlelo kūpono hiki ke kōkua iā ʻoe e hoʻopaʻa i ka lehulehu kūpono. ʻOi aku ka manaʻo o kāu ʻike, ʻoi aku ka nui o nā kaʻa āu e manaʻo ai e loaʻa.

– E ʻike i kāu hoʻokūkū. Ke hoʻohana nei i nā mea hana noiʻi huaʻōlelo, hiki iā ʻoe ke ʻike i ka mea a kāu poʻe hoʻokūkū e ʻimi nei a pehea lākou e hoʻokūkū ai. E hōʻoia ʻoe e koho i nā huaʻōlelo ʻaʻole hoʻokūkū nui a maʻamau. Choose niches with high traffic volume. Relevant phrases will attract a high number of people. ʻO ka hope, compare your keywords to your competitors’ content and positioning. Once you have a clear idea of your audience’s needs, you can start writing content to fulfill those needs.

Creating a compelling ad

Creating a good advertisement is essential if you want your business to stand out from the rest. A good advertisement must be relevant and versatile, and answer a question that the reader may have about your product or service. Creating an ad is easy and challenging, because the digital world has so many guidelines and tools. Here are seven things to keep in mind when creating a successful advertisement:

Use power words – these are the keywords that pull the reader in and pique their interest. Using the word “oe” i kāu hoʻolaha ʻo ia kekahi o nā ala maikaʻi loa e loaʻa ai ka manaʻo o kāu poʻe ʻike. Pane maikaʻi ka poʻe i ke kope hoʻolaha e kālele ana iā lākou, ma mua o kāu ʻoihana. ʻO ka “oe” i kāu kope hoʻolaha e kālele ana ka mea kūʻai aku i ka mea e heluhelu ana i ka hoʻolaha, a pēlā e hoʻonui ai i ka likelihood o lākou e kaomi ma luna o ia.

I ka hana ʻana i kāu kope hoʻolaha, e hoʻomanaʻo e kākau i kahi poʻomanaʻo koʻikoʻi, e wehewehe ana i ke ʻano o kāu huahana a i ʻole lawelawe a loaʻa kahi huaʻōlelo kiʻekiʻe mai kāu hui hoʻolaha. E kōkua kēia i kāu helu ʻōlelo maikaʻi. Inā he nui kāu mau huaʻōlelo i loko o kahi hui, ʻaʻole pono ʻoe e kākau i nā kikokikona hoʻolaha ʻokoʻa no kēlā me kēia. aka, e noʻonoʻo e pili ana i ke kumuhana holoʻokoʻa o ka hui hoʻolaha, a kākau i kikokikona a puni nā huaʻōlelo i pili pono i ka hui hoʻolaha.

Inā he mea hou ʻoe i Adwords, e uhi kēia alakaʻi wikiwiki i nā kumu: Ka noiʻi huaʻōlelo, Nā ʻano hoʻolaha, Koho CPC, a me nā huaʻōlelo ʻino. Ma hope o ka heluhelu ʻana i kēia ʻatikala, e mākaukau ʻoe e hoʻomaka i kāu hoʻolaha AdWords mua! E hoʻomau i ka heluhelu ʻana no nā ʻōlelo aʻoaʻo a me nā hoʻopunipuni pehea e holomua ai kāu hoʻolaha. E loaʻa iā ʻoe ka hilinaʻi ma mua o ka manawa! No laila e hoʻomaka! A mai poina e nānā i kā mākou mau alakaʻi Adwords a me nā ʻatikala no ka ʻōlelo aʻoaʻo a me nā hoʻopunipuni.

Ka noiʻi huaʻōlelo

ʻO kekahi o nā ala maikaʻi loa e ʻike ai i nā huaʻōlelo kūpono ʻo ia ka hoʻohana ʻana i kahi mea hana e like me ka mea hana huaʻōlelo Bing. ʻO Bing ka lua o ka ʻenekini huli nui loa ma ka honua, pau ka hana ana 12,000 miliona huli i kēlā me kēia mahina. Hāʻawi kēia mea hana iā ʻoe i nā papa inoa o nā manaʻo huaʻōlelo e pili ana i kāu mau huaʻōlelo i koho ʻia. E hoʻohana i kēia mau papa inoa no ka hana ʻana i ka ʻike, e hoʻonui ana i kou manawa e huki ai i nā malihini hou. Hiki iā ʻoe ke hoʻohana i kēia mau papa inoa no ka hoʻomohala ʻana i nā mea hou, e like me ka pou blog a i ʻole wikiō.

Keyword research is the process of identifying keywords that people use to search for your products or services. Ma ka hana ʻana i kēia, you’ll learn about what topics are popular and what types of content people are searching for. Knowing which keywords are popular among your target audience will help you determine what types of content to produce. Once you have your list of keywords, you can target these keywords with ad copywriting, social media marketing, and other strategies.

When researching keywords, you’ll want to focus on those that are more specific than general ones. He maʻalahi ke kumu: if a keyword is broad, it’s unlikely to reach your target audience. If you use generalized keywords, you’ll likely waste time and money. Broad keywords, ma ka lima 'ē aʻe, won’t bring in much traffic. When you find specific keywords, your online presence will be successful. A well-crafted keyword list will allow you to target a specific audience with the right content.

There are several free and premium keyword tools that can help you with your search for specific keywords. Moz’s Keyword Explorer is one such tool, and it offers free and premium versions. Larry Kim’s review of Moz’s Keyword Explorer can give you an idea of how useful Moz’s Keyword Explorer is. SEMrush is another good keyword tool with a free and paid version. You can try both of them before you make a final decision.

Campaign type

There are many ways to maximize your advertising budget through the use of the different Campaign types available in Adwords. When the searcher types a generic term, a search engine will suggest Morphe brushes to the user. This type of search is great for brands that have high brand awareness, because the intent is for the searcher to become a customer. While the rewards of this type of campaign are high, it’s not as easy to convert those searchers into customers. ʻo kahi laʻana, when someone searches for “Morphe brushes,” an ad will pop up for the best-selling Morphe brushes. The same can be said of eyeshadow palettes.

Another campaign type is a contextual campaign, which places your ads on similar websites. This campaign type is particularly useful for local businesses. This type of ad displays relevant business insights in the form of interactive graphics. You can choose where to target and how long you want your ads to run for. Hiki i kēia ʻano hoʻolaha ke hoʻonui i ka hōʻike ʻana o kāu brand a hoʻonui i ka pono o ka remarketing. Inā ʻoe e holo nei i kahi hoʻolaha infographic, e kau ʻia kāu mau hoʻolaha ma nā pūnaewele like.

Aia kekahi mau ala ʻē aʻe e hoʻonui ai i ka pono o kāu hoʻolaha Adwords. Hiki i kahi hoʻolaha hulina hōʻailona ke kōkua iā ʻoe e loaʻa ka ʻike waiwai i ka mea a kāu poʻe e ʻimi nei. Hiki i nā hoʻolaha hulina branded ke kōkua iā ʻoe e hana i nā alakaʻi a me nā pahuhopu kiʻekiʻe. ʻo kahi laʻana, hiki iā ʻoe ke holo i kahi hoʻolaha no kāu pūnaewele ʻoihana, a laila e hoʻohana i ka URL o ka ʻaoʻao pae e hoʻokele hou aku i nā kaʻa. He ala maikaʻi kēia e huki ai i nā malihini hou a hoʻonui i kāu helu hoʻololi.

Kālā CPC

E noʻonoʻo paha ʻoe pehea e hoʻohaʻahaʻa ai i kāu kauā CPC no Adwords e hoʻonui i ka loaʻa kālā. ʻOiai ʻo kēia ke ala maopopo loa e hana ai, it is only one of the many options. You should also consider reducing other aspects of your campaign. Using Pathvisit is an all-in-one marketing tool that can track phone calls, convert more visitors, and generate marketing reports. By lowering your CPC bid, you can increase your chances of seeing a higher ROI and less ad waste.

Depending on your budget, you can set a maximum CPC bid for each keyword or ad group. You can manually adjust your bids, or use an automated bidding option. Manual bidding allows you to set the maximum amount you are willing to spend on a particular keyword or ad group. This allows you to manage your budget and get more strategic with your advertising ROI and business objective targets. There are several advantages to using manual bidding.

ʻOiai ʻo ka hapa nui o nā mea hoʻohana AdWords e hoʻohana i ka bidding CPC no kā lākou hoʻolaha, makemake paha ʻoe e noʻonoʻo i ka hoʻohana ʻana i ke koho – CPM. ʻOiai ʻo ke koho ʻana CPC ka hoʻonohonoho paʻamau no kahi hoʻolaha PPC, ʻO CPM ka koho maikaʻi loa inā makemake ʻoe e ʻike ʻia kāu mau hoʻolaha ma nā ʻaoʻao kiʻekiʻe o nā ʻenekini huli. I ka hoomalu ana i na koina, ʻO CPC ka metric kumu. E ʻokoʻa ia no nā hoʻolaha like ʻole a me nā hoʻolaha.

E like me nā ʻano hoʻolaha ʻē aʻe, He mea koʻikoʻi ka hoʻolilo kālā i kēlā me kēia lā. Inā ʻaʻole ʻoe i hoʻolaha ma ka pūnaewele ma mua, pono e hoʻomaka ka hoʻolaha Google Adwords mua i ka $20 – $50 laula, a laila hoʻoponopono e like me ka mea e pono ai. Ke hoʻomau nei ʻoe i ka nānā ʻana i nā hopena, hiki iā ʻoe ke hoʻololi i kāu kālā i kēlā me kēia manawa. Hiki i ka hoʻohana ʻana i Google AdWord Tools ke kōkua iā ʻoe e hoʻoponopono i kāu kālā i kēlā me kēia lā e hoʻomaikaʻi i kāu mau hoʻolaha. Inā pilikia ʻoe i ka hoʻoponopono ʻana i kāu kumukūʻai, ʻO Google AdWords Grar ka mea hana maikaʻi loa e kōkua iā ʻoe e hana i nā hoʻoholo maikaʻi loa no kāu ʻoihana.

Hua'ōlelo maikaʻi ʻole

ʻO kahi ala e hoʻonui ai i ka pili o kāu hoʻolaha e hoʻokomo i nā huaʻōlelo maikaʻi ʻole i kāu hoʻolaha PPC. ʻAʻole pili ʻakomi kēia mau huaʻōlelo me ka nīnau like. Pono lākou e hoʻokomo i nā synonyms, hoʻokahi a lehulehu, a me nā ʻano like ʻole o ka ʻōlelo. ʻo kahi laʻana, inā ʻoe e hoʻāʻo nei e pae no “mauna,” Pono pū kāu hoʻolaha huaʻōlelo maikaʻi ʻole e like me ke kuahiwi a me ke kuahiwi. Eia naʻe, ʻAʻole hana ʻokoʻa nā huaʻōlelo maikaʻi ʻole e like me nā hoʻolaha ʻimi, no laila e ho'āʻo i kekahi mau ala.

No ka hana ʻana i ka ʻoi loa o kēia hoʻolālā, pono ʻoe e ʻike i nā huaʻōlelo a ka poʻe e paʻi nei i kahi ʻenekini hulina a me nā mea i pili ʻole i kāu ʻoihana. The Search Query report in Adwords will let you know what terms people are typing in before they actually get to your website. Once you know what negative keywords your visitors are typing into the search box, you can then choose to include them in your ad campaign.

Ma ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole, you can improve your overall search intent by excluding irrelevant search terms. You can also exclude ad text for “red rocks” or similar options. The overall effect of using negative keywords is to drill down to your target audience and increase your return on investment. Learn how to use them in AdWords by reading this article. You’ll see how negative keywords can increase your profitability in just a few weeks.

Using negative keywords in Adwords will not only improve your ad’s effectiveness, but they’ll also save you money by lowering your cost per click (CPC). By reducing the number of non-converting clicks, you’ll save money that you can put towards more effective campaigns. But the main benefit of using negative keywords is that they will help you improve your conversion rates and minimize bounce rates.

Competitive intelligence

The benefits of competitive intelligence for your business go far beyond just understanding your competitors. It helps you determine their unique selling proposition, target audience, pricing plans, a oi aku. Competitive intelligence helps you make data-driven decisions that can make your advertisements, campaigns, and sales pitches more effective. These insights can help you improve the quality of your advertisements and marketing campaigns, as well as identify new opportunities and threats that can boost your profits. Let’s look at some examples of competitive intelligence.

Getting competitive intelligence means knowing your competitors’ key strategies, how they approach advertising, and which tactics they use to increase their bottom lines. With over 4.9 billion internet users, staying one step ahead of your competition is critical for business success. According to Crayon’s ‘State of Market Intelligence,’ 77% of businesses cite competitive intelligence as an important factor in winning market share. Competitive intelligence is also useful for brands that are looking to increase revenue as fast as possible.

Another way to gather competitive intelligence for your Adwords campaign is to monitor your competition. A good competitive intelligence tool will let you compare the content your competitors are sharing and will notify you when new content is published. ʻo kahi laʻana, BuzzSumo is an excellent competitor research tool, as it will help you determine what types of content your competitors are using to reach consumers. This competitive intelligence tool is trusted by companies like HubSpot, Expedia, and The Telegraph. It can help you find out how competitors use content to generate traffic and conversions.

A top level competitive landscape spreadsheet will contain information about individual metrics, company names, branded ads, and non-branded ads. It should also contain additional tabs covering relevant keywords, nā hoʻolaha, ʻaoʻao pae, a oi aku. If you’re looking for specific competitors running tests, hiki iā ʻoe ke hoʻoheheʻe i lalo e ʻike i kahi o kā lākou hoʻolaha a me nā ʻaoʻao pae e hana maikaʻi nei. A laila hiki iā ʻoe ke hoʻomaka e hoʻohālikelike i kāu mau hopena me kā lākou. Inā ʻoe e hoʻohana ana i ka Adwords no PPC, e ʻoi aku ka maikaʻi ma mua o kāu mau mea hoʻokūkū inā ʻike ʻoe i kāu mea e hana nei.

Aia nā ala like ʻole e hoʻonohonoho i kāu moʻokāki Adwords. Ma muli o kāu mau pahuhopu, hiki iā ʻoe ke hoʻohana i kekahi o kēia mau hale: Pahu hoʻolaha, Pūnaehana koho, a me ke Kumukuai. ʻO ka hoʻāʻo hoʻokaʻawale kekahi mea koho. Ke hoʻokumu ʻoe i ke ʻano maikaʻi loa no kāu hoʻolaha, ʻo ka manawa kēia e hoʻoholo ai pehea e hoʻolilo ai i kāu kālā hoʻolaha. Aia ma lalo kekahi mau ʻōlelo aʻoaʻo e kōkua iā ʻoe e hoʻomaka. No ka hana ʻana i nā hoʻolaha ʻoi loa, heluhelu i keia alakai.

Koina

Hoʻololi ke kumukūʻai o Adwords ma muli o kekahi mau ʻano. ʻO ke kumukūʻai maʻamau a puni $1 i $5 no ke kaomi, while costs for the Display Network are much lower. Some keywords are more expensive than others, and the competition within the market also affects the cost. The priciest Adwords keywords are often more expensive than the average, and usually belong to highly competitive markets, such as law and insurance industries. Eia naʻe, even with higher costs, Adwords are still an excellent way to market your business online.

Although CPC does not give much insight on its own, it is a great starting point for understanding the cost of Adwords. Another useful metric is CPM, or cost-per-thousand impressions. This metric gives you an idea of how much you spend on advertising, and is useful for both CPC and CPM campaigns. Brand impressions are valuable in establishing a long-term marketing campaign.

The cost of Adwords is a sum of your cost per click (CPC) a me ke kumu kūʻai no kēlā me kēia kaukani hōʻike (CPM). This amount does not include the other costs, such as your website hosting, but it does represent your total budget. Setting a daily budget and maximum bid can help you control your cost. You can also set bids at the keyword or ad group level. Other useful metrics to monitor include average position, which tells you how your ad ranks among the rest of the ads. If you’re unsure about how to set your bids, you can use Auction insights to see how much other advertisers are paying.

In addition to your budget, your quality rating also affects the cost of Adwords. Google calculates the cost of an Adwords campaign based on the number of advertisers who have ads for a specific keyword. The higher your quality rating, ʻo ka haʻahaʻa o ke kumukūʻai no ke kaomi. Ma ka lima ʻē aʻe, inā maikaʻi kāu helu helu, e uku nui ʻoe ma mua o kāu hoʻokūkū. No laila, He mea nui e hoʻomaopopo i kāu kālā no Adwords i hiki iā ʻoe ke noho i loko a ʻike i nā hopena maikaʻi.

Pūnaehana koho

ʻO nā hoʻololi i ka ʻōnaehana koho a me ka ʻōnaehana hoʻohālikelike i Adwords he nui nā mea hoʻohewa e hoʻomāʻewaʻewa iā Google. Ma mua, hiki i ka mea hoʻolaha kaulahao hōkele ke koho ma ka ʻōlelo “hōkele,” e hōʻoia ana e kū ana kāna hoʻolaha ma luna o nā SERP. ʻO ia hoʻi, e hōʻike ʻia kā lākou mau hoʻolaha i nā huaʻōlelo i loaʻa ka huaʻōlelo “hōkele.” Ua kapa ʻia kēia ma ke ʻano he pāʻani ākea. Akā i kēia manawa, me nā hoʻololi a Google, ʻaʻole kaʻawale loa nā ʻōnaehana ʻelua.

Nui nā hoʻolālā i loaʻa e hoʻonui i kāu kaomi i loko o kahi kālā. These strategies are ideal if you want to maximize your conversion rate and find more volume. But be aware that each type of bidding strategy has its own benefits. Listed below are the three main types of bidding systems and their advantages. Inā he mea hou ʻoe i Adwords, your best option is to try the Maximize Conversions strategy, which automatically adjusts bids to maximize conversions.

Automated bid strategies take the guesswork out of paid advertising, but you can still get better results with manual methods. A bid is an amount you’re willing to pay for a specific keyword. But keep in mind that the bid doesn’t determine your ranking; Google doesn’t want to give the top spot to someone who spends the most money on a keyword. ʻO ia ke kumu e pono ai ʻoe e heluhelu e pili ana i ka ʻōnaehana kūʻai ma mua o ka hoʻohana ʻana.

Hiki iā ʻoe ke hoʻomalu i ka nui o ka hoʻolaha no kēlā me kēia hoʻolaha. Hiki iā ʻoe ke hoʻohana i ka Pūnaehana Bidding e ʻoki i kāu kālā ke hana maikaʻi ʻole nā ​​hoʻolaha. ʻo kahi laʻana, inā kaulana loa kāu huahana, makemake paha ʻoe e hoʻohana i ka pāʻani ākea ma mua o ka hoʻohālikelike pololei. He koho maikaʻi ka pāʻani ākea no nā ʻimi maʻamau, aka, e uku hou aku no oe. ʻO kahi ʻē aʻe, hiki iā ʻoe ke koho i ka hoʻohālikelike pololei a i ʻole ka hoʻohālikelike ʻōlelo.

Pahu hoʻolaha

Nui nā ala e hoʻonoho ai i kahi pahuhopu hoʻolaha ma Google Adwords. Hiki iā ʻoe ke hoʻonohonoho i kahi kālā i kēlā me kēia lā, ua like ia me kāu hoʻopukapuka hoʻolaha o kēlā me kēia mahina. A laila, e puunaue i kela helu me ka helu o na la o ka malama. Ke hoʻoholo ʻoe i kāu kālā i kēlā me kēia lā, hiki iā ʻoe ke hoʻonohonoho i kāu hoʻolālā koho e like me ia. Kahi mea hou aʻe, Hiki ke hoʻonohonoho ʻia nā pahuhopu hoʻolaha no nā ʻano kaʻa like ʻole. Depending on your campaign goals, you can choose to target either specific locations or specific audiences.

The campaign goal is the key element of the entire campaign. The goal should clearly describe what needs to change in order for the campaign to be successful. It should be as concise as possible, and should be written in such a way that all those involved in the campaign understand it. The goal should also be specific, attainable, and realistic. This helps in determining the resources needed to achieve that goal. Using theories of change, you can set realistic goals for your campaign.

Hoʻokaʻawale i nā hoʻolaha hoʻāʻo

There are two basic steps to split-testing your ads in Google’s Adwords. Ka mua, you need to create two different ads and put them in your ad group. A laila, you’ll want to click on each one to see which one performs better. You can then see which version of your ad is more effective. To make split-testing as effective as possible, follow the steps below.

Create two different ad sets and set a budget for each ad. One ad will cost less, while the other will cost more. To determine your ad budget, you can use a campaign budget calculator. Because split tests are costly, you’ll end up losing some money, but you’ll also know if your ad sets are working. If the two ad sets are similar, make sure to adjust your budget accordingly.

After you’ve chosen two ad groups, choose the one that’s likely to generate the highest number of clicks. Google will tell you which one is more successful. If your first ad gets the most clicks, a laila he hōʻailona maikaʻi. Akā ʻo ka lua o ka hui hoʻolaha he haʻahaʻa haʻahaʻa. Makemake ʻoe e hoʻohaʻahaʻa i kāu pila ke manaʻo ʻoe e ʻike i ka CTR kiʻekiʻe loa mai ka hui hoʻolaha ʻē aʻe. ʻO kēia ala, hiki iā ʻoe ke hoʻāʻo i ka hopena o kāu mau hoʻolaha i kāu hoʻololi ʻana.

ʻO kekahi ala e hoʻokaʻawale i nā hoʻolaha Facebook ma ka hoʻoponopono ʻana i kāu hoʻolaha e kū nei. No ka hana ʻana i kēia, hoʻoponopono i kāu hoʻonohonoho hoʻolaha a koho i ke pihi Split. E hana ʻo Facebook i kahi hoʻolaha hoʻolaha hou me nā hoʻololi a hoʻihoʻi i ka mea kumu. E holo ana ka ho'āʻo māhele a hiki i kou hoʻonohonoho ʻana e hoʻōki. Inā lanakila kāu ho'āʻo māhele, pono ʻoe e hoʻomau i ka hoʻolaha me nā hopena o kāu hōʻike. Makemake paha ʻoe e hoʻokaʻawale i nā hoʻolaha i ʻelua a ʻekolu paha hoʻolaha kaʻawale.

KE ALII

ʻO ka hoʻolaha ʻana i ka ʻenekini ʻimi he ala kumu kūʻai no ka loaʻa ʻana o nā manaʻo kūpono i ka manawa kūpono. Hāʻawi pū kekahi i ka hoʻopaʻa ʻana, e ʻae iā ʻoe e hoʻoholo i nā hoʻolaha a i ʻole nā ​​huaʻōlelo huli i hopena i ke kūʻai. Eia naʻe, Pono nā mea kūʻai aku e ʻike pehea e hoʻonui ai i ka ROI ma ke koho ʻana i nā huaʻōlelo kūpono, ka hoʻokaʻawale ʻana i ke kālā kūpono a me ka hoʻoponopono ʻana i nā hoʻolālā e like me ka mea e pono ai. Kūkākūkā kēia ʻatikala i kekahi mau mea nui e hoʻomanaʻo e hoʻonui i ka ROI me Adwords. E heluhelu no ka ʻike hou aku.

Ke helu nei i ka ROI o Adwords, He mea nui e hoʻomanaʻo ʻaʻole i unuhi mau nā kaomi pūnaewele i nā kūʻai. Pono ʻoe e hahai i nā huli ʻana e helu i ka ROI o Adwords. Hiki ke hana i kēia ma o nā alakaʻi kelepona, a me ka hahai ʻana a hiki i ka malihini i ka hopena “Mahalo” ʻaoʻao. E like me kekahi hoʻolaha hoʻolaha, e hilinaʻi ka ROI i ka nui o nā malihini kipa i kāu hoʻolaha i kāu pūnaewele. No ka hana ʻana i kēia, pono ʻoe e koho i nā huaʻōlelo me ka manaʻo kūʻai.

E hoʻomaikaʻi i kāu ROI o Adwords, consider adding extensions to your ads. Using landing page extensions will help you attract more targeted visitors. In addition to the keyword extension, you can also use callouts or location extensions. The latter adds a live call button to your website. You can also use reviews and site links to direct people to related pages. You should test different options before settling on the right ones. If you want to maximize ROI, make sure to test everything.

Google Analytics allows you to automatically tag Adwords campaigns with auto-tagging. The reports will show you ROI of Adwords campaigns. You should also import your cost data from paid marketing services into Google Analytics to monitor their performance. Doing this will help you monitor your advertising costs, revenue and ROI. This information will allow you to make better decisions on where to invest your money. And this is just the beginning. You can easily track ROI of Adwords by following these guidelines.

When you set up your campaign, Google will create ad groups for you. These will make managing your ads easier. Each ad group contains one ad, one or several keywords, and either broad match or phrase match. Google sets your keyword to broad match so that users can type in your keywords anywhere. ʻO ka maʻamau, this works out to be the best match. You will then want to adjust the cost per click, kumukūʻai no ka manaʻo, and cost per acquisition to suit your budget and goals.

Ke kumukūʻai no ke kaomi

The ideal cost per click for Adwords is determined by determining your target ROI. For most businesses, five cents per click is sufficient. Another way to express this is cost per acquisition, a i ʻole 20% of revenue. To maximize ROI, consider cross-selling your existing customers to increase the average value of each sale. To determine how to target your CPC, use the conversion rate chart below. Using this chart, you can decide what to bid for each keyword and ad.

The most effective way to lower your CPC is to target long-tail keywords. These keywords have low search volume and are less likely to attract irrelevant searches. These keywords also tend to have a higher Quality Score, which is an indication of relevance and a low cost per click. Adwords CPC is based on the industry you are in and competition levels. The more competitive your industry, ʻoi aku ka kiʻekiʻe o ka CPC.

There are several methods for setting maximum CPCs, including automatic and manual bidding. ʻO ka bidding cost-per-click ka mea maʻamau o CPC. ʻO ke ʻano hana lima ka hoʻoponopono ʻana i ka CPC kiʻekiʻe me ka lima, ʻoiai ke hoʻohana nei ke koho ʻakomi i kahi polokalamu e hoʻoponopono ʻakomi i ka CPC kiʻekiʻe loa iā ʻoe. Inā ʻaʻole maopopo ʻoe i ke ala kūpono no kāu ʻoihana, Hāʻawi ʻo Google i kekahi mau ʻōlelo aʻoaʻo. Akā ʻo ka mea āu e koho ai, pono ʻoe e hahai i nā ʻōlelo aʻoaʻo mai kāu ʻoihana i hōʻoia ʻia e Google.

Hoʻokumu ʻia ka hoʻolaha uku pākēneka ma kahi ʻōnaehana kūʻai. Ke helu nei ka mea hoʻopuka i nā uku uku pākēneka, hiki i nā mea hoʻolaha ke koho i ka mea i kūpono i kā lākou kālā. Laulaha, ʻoi aku ka kiʻekiʻe o ka waiwai o kahi kaomi, ʻoi aku ka kiʻekiʻe o ke kumukūʻai no ke kaomi. Eia naʻe, hiki iā ʻoe ke kūkākūkā me kāu mea hoʻopuka e kūkākūkā no ke kumukūʻai haʻahaʻa ma ke kaomi, ʻoi aku inā ʻoe e kau inoa i kahi ʻaelike lōʻihi a waiwai paha.

ʻOiai ʻokoʻa loa ke kumukūʻai-per-click, a puni ka huina awelika no ka kaomi hookahi $1 i $2 ma Google AdWords. Ma ka pūnaewele hōʻike, ʻO ka awelika CPC aia ma lalo o ke kālā. Ma muli o ka hoʻokūkū, hiki iā ʻoe ke hoʻolilo e like me ka nui $50 no ke kaomi. ʻo kahi laʻana, hiki i ka ʻoihana waiwai ke lilo $10000 i $10000 ma Adwords i kēlā me kēia makahiki. Eia naʻe, inā ʻoe e ʻimi nei i kahi mea kūʻai aku hou, hiki iā ʻoe ke hoʻolilo liʻiliʻi $40 no ke kaomi.

Hua'ōlelo maikaʻi ʻole

Hiki iā ʻoe ke mālama i nā kumukūʻai ma o ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole i kāu mau hoʻolaha Adwords. Pono e hoʻomanaʻo ʻaʻole pili nā nīnau hulina āpau i kāu hoʻolaha, no laila pono ʻoe e hoʻohui i nā huaʻōlelo maikaʻi ʻole i kāu hui hoʻolaha a me nā hoʻolaha. Inā maopopo ʻole ʻoe pehea e hoʻohana ai i nā huaʻōlelo maikaʻi ʻole, e heluhelu no ke alakai i ka anuu. Nui nā ala e hoʻohana ai i nā huaʻōlelo maikaʻi ʻole ma Adwords. Eia kekahi mau ala e hoʻohana ai.

ʻO kekahi o nā ala maikaʻi loa e ʻimi ai i nā huaʻōlelo maikaʻi ʻole ʻo ka hana ʻana i kahi hulina Google. Simply type in the term you’re trying to target and see what comes up. You’ll then need to add any search terms that are not related to your campaign to your negative keyword list. If you’re unsure of which negative keywords to add, check your Google Search Console or analytics for a list of all negative keywords. Once you’ve added negative keywords to your Adwords campaign, you’ll have a list of unrelated ads to avoid.

Another way to improve CTR is to use negative keywords. Using negative keywords will ensure that your ads appear against relevant search terms, reducing the number of wasted clicks. It will also increase the proportion of relevant visitors to your campaign and improve ROAS. ʻO ka pōmaikaʻi hope loa o ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole, ʻaʻole ʻoe e uku no nā hoʻolaha i kūlike ʻole i kāu huahana a lawelawe paha.. ʻO ia ke ʻano hiki iā ʻoe ke mālama i ke kālā ma kāu kālā hoʻolaha.

ʻO ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole ma Adwords hiki ke mālama iā ʻoe i ka manawa a me ke kālā ma ke kāohi ʻana i nā ʻimi pili ʻole. Hiki iā ʻoe ke hana i nā huaʻōlelo maikaʻi ʻole e pili ana i kāu huahana e like me kāu huaʻōlelo makemake. ʻo kahi laʻana, inā makemake ʻoe e kūʻai manuahi i nā huahana pili i ke olakino, hoʻohana i ka huaʻōlelo 'free'. ʻAʻole paha ka poʻe e ʻimi nei i ka mālama olakino manuahi a i ʻole nā ​​​​hana i kāu mākeke. ʻO ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole he ala maikaʻi loa ia e mālama ai i ka hoʻokele waiwai.

Ke kumu kūʻai no kēlā me kēia manaʻo

Ke kumu kūʻai no kēlā me kēia manaʻo (CPM) he metric koʻikoʻi e nānā i ka hoʻolaha pūnaewele. Ke ana kēia ana i ke kumukūʻai o nā hoʻolaha hoʻolaha, a hoʻohana pinepine ʻia no ke koho ʻana i ka media. It is a great way to track high-level awareness of a company and determine how much to bid for different types of advertising. I ka nui o na hihia, CPM can be used to estimate the effectiveness of a marketing campaign. Aside from being an important metric to track, CPM also helps advertisers determine which platforms are more effective for achieving their goals.

CPMs have increased since Q3 2017 but have not fluctuated much since then. Ma ka awelika, advertisers paid $2.80 per thousand impressions in Q1 2018, a modest but steady increase. As of Q1 2018, advertisers paid $2.8 hoʻokahi kaukani manaʻo, up a dollar from Q1 2017. He 'okoʻa, CPCs on the Google Display Network were back at $0.75 no ke kaomi, or about 20 cents higher than in Q4 2017.

While free Ad impressions are more effective than those of paid ads, they’re not worth the expense. These “unknown” searches happen on a daily basis. This means that Google cannot predict a searcher’s intent, but it can estimate the frequency of certain keywords, e like me “car insurance,” and then optimize its ads based on those keywords. A laila, advertisers only pay for the clicks they receive.

While CPCs on social media platforms vary, the cost per impression is typically not overly high. ʻo kahi laʻana, Facebook’s CPC is $0.51 per impression, while LinkedIn’s CPC is $3.30. Social media platforms such as Instagram and Twitter are less expensive, with an average CPC of $0.70 i $0.71 per impression. These ads will only display if the budget is refreshed daily. ʻO kēia ala, advertisers don’t have to worry about overspends or spending more than they need to.

ʻO ke kumukūʻai no ka loaʻa

One of the most important factors to consider when bidding for advertising on Adwords is the cost per acquisition. Hiki ke loaʻa ma nā wahi ʻē aʻe mai kahi liʻiliʻi kālā a i lalo $100, a ʻo ka CPA maʻamau $0.88. ʻO ke kumu i haʻahaʻa loa ai kēia helu no ka mea ʻaʻole e kūʻai nui ka hapa nui o nā mea hoʻolaha i kā lākou hoʻolaha. ʻo kahi laʻana, inā kūʻai nā socks hoʻomaha $3, kūʻai ʻana $5 no ka mea, ʻaʻole pono kēlā manawa.

ʻOiai he mea nui ia e ʻike i ke kumukūʻai o kāu hoʻolaha hoʻolaha, hiki ke helu i kahi CPA ma muli o kāu hoʻololi ʻana. He mea paʻakikī ke hoʻoholo inā he hoʻololi maoli a ʻaʻole paha, akā hiki ke hana ʻia ma ka hoʻopiha ʻana i ka palapala hoʻopihapiha a me nā hōʻailona demo. Eia naʻe, ʻaʻohe kūlana maʻamau no ka hoʻoholo ʻana i ke kumukūʻai no ka loaʻa, a e loaʻa i kēlā me kēia ʻoihana pūnaewele kahi huahana ʻokoʻa, kumukūʻai, margins, operating expenses, a me ka hoʻolaha hoʻolaha.

ʻO ke kumukūʻai no ka loaʻa, a i ʻole CPA, pili i ka nui o ke kālā a ka mea hoʻolaha i hoʻolilo i kēlā me kēia hoʻololi i hana ʻia e kā lākou hoʻolaha. Loaʻa kēia i nā kūʻai, kaomi, palapala, newsletter subscriptions, and other forms. Advertisers will generally negotiate this rate with ad networks, but it should be noted that not all will agree to it. Once you have negotiated a price with an advertiser, the cost per acquisition can be determined.

Cost per acquisition is another important metric to track in the advertising process. When deciding to spend money on CPA, you’ll need to determine how much money you’ll need to spend to generate a sales transaction. AdWords users can measure the success of their ads by evaluating how much they cost in terms of the amount of conversions that each ad generates. The cost per acquisition is often correlated with a specific marketing channel, so the higher the CPA, the more the advertiser will profit.

Hiki iā ʻoe ke hoʻohana i ka Google Adwords e hoʻolaha i kāu pūnaewele. He maʻalahi loa ka hana: pono ʻoe e hana i kahi moʻokāki, koho i kekahi mau hua'ōlelo pili, a hoʻomaka e kūʻai aku iā lākou. Eia pehea e hoʻonui ai i kāu helu kaomi-ma a hoʻomaka e hoʻolaha i kāu pūnaewele! Lana ka manaʻo e kōkua kēia ʻatikala iā ʻoe e hoʻomaka me Adwords. Inā ʻaʻole, hiki iā ʻoe ke aʻo hou e pili ana i nā kumu o ka hoʻolaha ʻana ma Google ma kēia ʻatikala. A hiki i ka manawa aʻe, ʻoliʻoli ʻoluʻolu!

Hoʻolaha ma Google

Hiki iā ʻoe ke hoʻolaha ma ka ʻōnaehana Google's Adwords ma ke koho ʻana i nā huaʻōlelo pili i kāu ʻoihana. E ʻike ʻia kāu hoʻolaha i ka wā e ʻimi ai nā mea kūʻai aku iā Google no nā huaʻōlelo āu e makemake ai. E hoʻoholo ʻo Google i nā hoʻolaha e ʻike ʻia ma kāna ʻaoʻao hopena hulina, a ʻoi aku ka kiʻekiʻe o kāu hāʻawi, ʻoi aku ka kiʻekiʻe o kāu hoʻolaha. ʻO ke kī ka hopu ʻana i nā mea kūʻai aku’ maka a hoʻohuli iā lākou e kaomi i kāu hoʻolaha. Aia ma lalo nā ʻōlelo aʻoaʻo e hoʻomaikaʻi i kāu hoʻolaha.

Hiki i nā hoʻolaha ma Google ke kūpono inā pili kāu huahana a lawelawe paha i nā mea kūʻai’ pono. Hiki ke kuhikuhi nui ʻia kēia ʻano hoʻolaha i kāu poʻe hālāwai ma ka wahi, makahiki, a me nā huaʻōlelo. Hāʻawi pū ʻo Google i nā hoʻolaha i manaʻo ʻia e pili ana i ka manawa o ka lā. Hoʻohana ka hapa nui o nā ʻoihana i kā lākou hoʻolaha i nā lā pule, mai 8 AM i 5 PM. ʻAʻole lākou e hoʻolaha i nā hoʻolaha i nā hopena pule, akā i nā lā pule, hiki iā ʻoe ke kuhikuhi i kāu hoʻolaha i nā mea kūʻai aku e pili ana i ka wā o lākou ma ka pūnaewele.

Ke hoʻohana nei iā Google Adwords, ʻelua ʻano kumu hoʻolaha. ʻO ke ʻano mua ka Huli, e hōʻike ana i kāu hoʻolaha i ka wā e ʻimi ai kekahi i kāu huahana a lawelawe paha. He emi ke kumu kūʻai o nā hoʻolaha hōʻike, akā, ʻaʻole lākou e like me nā hoʻolaha hulina. ʻO nā huaʻōlelo ʻo ia nā huaʻōlelo hulina a nā kānaka e paʻi i loko o Google e ʻimi ai i kahi huahana a lawelawe paha. I ka nui o na hihia, E ʻae ʻo Google iā ʻoe e hoʻohana a hiki i ʻumikumamālima mau huaʻōlelo, akā hiki iā ʻoe ke hoʻonui i ka helu ma hope.

No kahi ʻoihana liʻiliʻi, ʻO ka hoʻolaha uku pāʻani hiki ke lilo i mea maikaʻi loa. No ka mea, pono ʻoe e uku no kēlā me kēia kaomi, hiki ke pipiʻi ka hoʻolaha uku pāʻani, akā kūkulu ka poʻe hoʻolaha akamai i kā lākou mau hoʻolaha e huki i nā kaʻa kūpono i kā lākou pūnaewele. E hoʻonui kēia i kā lākou kūʻai. A inā e hoʻomaka ana kāu ʻoihana, pono e nānā i kēia ʻano hana. Akā, e hoʻomanaʻo ʻaʻole ʻoluʻolu nā mea i kou makemake i ka wā e hiki mai ana i ka ʻimi ʻimi organik (SEO).

Ke koho ʻana i nā huaʻōlelo

Ke hoʻomaka nei ʻoe e koho i nā huaʻōlelo ma Adwords, pono ʻoe e hoʻolohe i kāu CTR (kaomi ma waena) hōʻike. E kōkua kēia hōʻike iā ʻoe e loiloi i nā manaʻo hou a hoʻoponopono i kāu kumukūʻai e like me ia. Kahi mea hou aʻe, pono ʻoe e nānā mau i kāu hoʻolālā. Ke loli koke nei ka hoʻolaha hulina, a pono ʻoe e mālama i nā ʻano hou. E heluhelu hou e pili ana i kēia kumuhana, a i ʻole e hoʻolimalima i kahi loea e mālama i kāu mau hoʻolaha. Eia kekahi mau ʻōlelo aʻoaʻo e hoʻonui i kāu kālā.

Ka mua, e hoʻoholo i ke kālā āu e ʻoluʻolu e hoʻolilo ma kāu mau hoʻolaha. E hoʻomanaʻo ʻaʻole ʻike ka hapa nui o ka poʻe i nā hopena mua ma kahi hulina Google, no laila he mea nui ia e ʻike ma ka piko o nā SERP. ʻO ka nui āu e koho ai ma kēlā me kēia huaʻōlelo e hoʻoholo i ka nui o kāu hoʻolilo holoʻokoʻa a pehea ʻoe e ʻike ai ma ka ʻaoʻao mua. No kēlā me kēia huaʻōlelo, Hoʻokomo ʻo Google iā ia i kahi kūʻai aku me ka mea kūʻai kiʻekiʻe loa.

Hiki iā ʻoe ke hoʻohana i nā huaʻōlelo maikaʻi ʻole e kaupalena i kāu mau noi ma nā ʻimi pili ʻole. ʻO nā huaʻōlelo maikaʻi ʻole he ʻāpana o ka huli ʻana a hiki ke pale iā ʻoe mai ke koho ʻana i nā huaʻōlelo pili ʻole i kāu ʻoihana.. ʻO kēia ala, E ʻike ʻia kāu mau hoʻolaha ma nā nīnau hulina i loaʻa nā huaʻōlelo maikaʻi ʻole. ʻOi aku ka maikaʻi ʻole o kahi huaʻōlelo, ʻo ka haʻahaʻa o kāu uku. Hiki iā ʻoe ke koho i nā huaʻōlelo maikaʻi ʻole i kāu hui hoʻolaha e hoʻopau iā lākou mai kāu hoʻolaha.

Ke koho ʻoe i nā huaʻōlelo, e noʻonoʻo i kāu helu maikaʻi. Nānā ʻo Google i ʻekolu mau kumu i ka loiloi ʻana i ka ʻike hoʻolaha a me ka pili. ʻO ka helu kiʻekiʻe he hōʻailona o ka pili o kahi pūnaewele. ʻOi aku paha kāu ʻike e hoʻohua i nā kaʻa waiwai, no laila e noʻonoʻo e hoʻololi i kāu kauā e like me ia. Ma hope o ke ola ʻana o kāu mau hoʻolaha, e loaʻa iā ʻoe ka ʻikepili e pili ana i ka hana o kāu hoʻolaha a hoʻoponopono i kāu kumukūʻai e like me ia.

Ke hana nei i nā hoʻolaha

Nui nā mea e hoʻomanaʻo i ka wā e hana ana ʻoe i nā hoʻolaha ma Adwords. No kekahi mea, pono ʻoe e ʻike i ke ʻano o ke kahua, a hoʻohana i nā mea hana SEO e like me Keyword Planner a me Google enaka e ʻimi ai i nā huaʻōlelo kūpono. A laila, e kākau i kāu ʻike hoʻolaha a hoʻonui i ka hoʻolaha no ka loaʻa ʻana o ka helu kaomi kiʻekiʻe loa. A laila, e hoʻolaha iā ia ma ka pūnaewele Google e loaʻa ka helu kiʻekiʻe o nā nānā a me nā kaomi.

Ke hana ʻia kāu hoʻolaha, pono ʻoe e nānā iā ia no nā hewa o ka grammar a me ka spelling. Hōʻike ʻo Google i kāu mau hoʻolaha, no laila he mea nui e ʻike i ka mea e hana maikaʻi ana. Ke loaʻa iā ʻoe ka lanakila, e hoʻoikaika iā ia e hoʻomaikaʻi. Inā pilikia ʻoe i ke kākau ʻana i kāu hoʻolaha, hiki iā ʻoe ke nānā i ka hana a kāu mau mea hoʻokūkū. E hoʻomanaʻo ʻaʻole ʻoe e manaʻo e hana i ka huila – ʻAʻohe pono e kākau i kahi hoʻolaha inā hiki iā ʻoe ke ʻike i kahi mea ma waho e hana!

I ka hana ʻana i nā hoʻolaha no Adwords, pono e hoʻomanaʻo e nalowale kēlā me kēia hoʻolaha i ke kai o ka ʻike. ʻOi aku ka liʻiliʻi o ka manawa e koho ai i kēlā me kēia kūlana. No laila, he mea nui e ʻike i nā pahuhopu hope o kāu mau mea kūʻai ma mua o ka hana ʻana i kāu hoʻolaha. ʻo kahi laʻana, inā hoʻolaha kāu ʻoihana i ka lāʻau lapaʻau, makemake ʻoe e kuhikuhi i nā mea hoʻohana e ʻimi nei i ka lāʻau ʻaʻe. ʻO ka hoʻohana ʻana i kēia mau pahuhopu e kōkua i kāu mau hoʻolaha e kū i waho o ka hoʻokūkū.

Hoʻonui ʻana i ka pākēkē kaomi

He mea koʻikoʻi ka hoʻonui ʻana i ka pākēkē kaomi i ka hoʻonui ʻana i kāu hoʻihoʻi ma ka hoʻolilo hoʻolaha. Hoʻopili pinepine ʻia nā pākēkē ma waena e ka pae hoʻolaha, e pili ana i ke kūlana o ka hoʻolaha ma nā hualoaʻa i uku ʻia. ʻO ke kiʻekiʻe o ka CTR, ʻoi aku ka maikaʻi, ʻoiai he hōʻike pololei ia o ka maikaʻi o kāu mau hoʻolaha. Laulaha, hiki i ka hoʻomaikaʻi ʻana i ka CTR ke hoʻonui i ka hoʻololi ʻana a me ke kūʻai aku i ka manawa wikiwiki loa. ʻO ka mua, e nānā i kāu kūlana hoʻolaha e kūʻē i nā mea hoʻokūkū o kāu ʻoihana.

E hoʻonui i kāu CTR, e ʻike i nā huaʻōlelo i hoʻohana ʻia e kāu poʻe e ʻimi ai i kāu pūnaewele. ʻO Google Analytics a me Search Console nā ​​mea hana maikaʻi loa no kēia. E hōʻoia i kāu mau huaʻōlelo ma ka URL o ka hoʻolaha, e kōkua ana i nā malihini e hoʻoholo i kahi e kaomi ai. He mea nui ka hoʻohana ʻana i ke kope hoʻolaha koʻikoʻi. E ʻike i nā makemake o kāu poʻe ʻike a hoʻohana i kēia ʻike e hana i kope hoʻolaha e hoʻowalewale iā lākou e hana.

Ke hoʻokumu ʻoe i kāu poʻe i manaʻo ʻia, e ho'āʻo e hoʻokaʻawale i kāu mau hoʻolaha hoʻolaha. E ʻae kēia iā ʻoe e hoʻopaʻa pono i kāu mau hoʻolaha hoʻolaha a hoʻonui i ka CTR. ʻO kahi hiʻohiʻona i loaʻa ma ka pūnaewele Google i kapa ʻia “Nīnau pū nā mea hoʻohana” hiki ke kōkua iā ʻoe e hoʻopaʻa i kahi anaina kikoʻī ma ka hāʻawi ʻana iā lākou i nā manaʻo kūpono. Hoʻohana pū ʻia nā pākēkē kaomi e ana i ka pono o kāu hoʻolaha kālepa kikohoʻe. Hiki i kahi CTR haʻahaʻa ke hōʻailona o kahi pilikia me ka hoʻolaha hoʻolaha, a i ʻole ʻaʻole e hōʻike ʻia kāu mau hoʻolaha i ka wā e ʻimi ai nā mea kūʻai kūpono.

Inā ʻaʻole hiki i kāu hoʻolaha hulina ke kiʻi i kahi CTR kiʻekiʻe, ua hala ʻoe i kahi manawa nui. ʻO ka manawa kēia e hana ai i ka hana aʻe. E lawe i ka mile hou e hoʻomaikaʻi i kāu CTR a me ka helu maikaʻi. E ho'āʻo e hoʻohana i ka hoʻohuli ʻana me nā waiwai ʻike e hoʻonui ai i kāu helu kaomi-ma. Ke hoʻohana nei i nā ʻenehana e like me ka inoculation, hiki iā ʻoe ke hōʻoiaʻiʻo i kāu poʻe e ʻike i kahi kukui ma ka hope o ka tunnel. ʻO ka pahuhopu hope o ka hoʻohuli ʻana, ʻo ia ke alakaʻi iā lākou i kahi ʻōlelo hoʻoholo a i ʻole kāhea e hana.

Hoʻopiʻi hou

ʻO Retargeting me Adwords kahi mea hana ikaika e hiki ai i nā mea kūʻai aku hou. He mau kānāwai koʻikoʻi ko Google e pili ana i ka ʻohi ʻana i ka ʻike pilikino mai kāna mea hoʻohana, me nā helu kelepona, leka uila, a me nā helu kāleka hōʻaiʻē. Hiki ke hana ʻia nā hoʻolaha hoʻolaha ma ka ʻaoʻao home o Google, nā polokalamu kelepona, a me ka pilikanaka. Hiki i ka mea hana retargeting a Google ke kōkua i nā ʻoihana e hōʻea i nā mea kūʻai aku ma o nā kahua he nui. ʻO ke ala maikaʻi loa e hoʻomaka ai, ʻo ia ka nānā ʻana i nā hoʻolālā aʻe.

Hiki ke hoʻohana ʻia ka Retargeting me Adwords e kuhikuhi i nā mea kūʻai aku i kipa i kahi ʻaoʻao kikoʻī i kāu pūnaewele. Hiki iā ʻoe ke hana i kahi hoʻolaha maʻamau e paipai i nā mea kūʻai aku e nānā i kāu pūnaewele, a i ʻole hiki iā ʻoe ke hana i kahi hoʻolaha retargeting e hōʻike ana i nā hoʻolaha i nā poʻe i kipa mua i kāu pūnaewele. ʻO ka pahuhopu ka hopu ʻana i ka manaʻo o ka poʻe i kipa i kāu pūnaewele i kekahi manawa, ʻoiai inā ʻaʻole lākou i kūʻai i kekahi mea.

Hiki i ka Retargeting me Adwords ke kuhikuhi i nā malihini kipa ma o ka hoʻokumu ʻana i kahi anaina maʻamau e kūlike me ka demographics o kahi malihini kipa pūnaewele.. E ʻike wale ka poʻe hoʻolohe āu e hana ai i nā hoʻolaha e pili ana i ka makemake a me ka heluna kanaka. I mea e loaʻa ai nā hopena maikaʻi loa, pono ʻoe e hoʻokaʻawale i kāu poʻe kipa pūnaewele i nā hui like ʻole, me ka hoʻohana ʻana i nā demographics e hoʻopaʻa i kāu mau hana hoʻolaha hou. Inā he mea hou ʻoe i ka honua hoʻolaha, hoʻomaka me Google Adwords.

Ke hana hou nei me Adwords ma ke kau ʻana i kahi ʻāpana code ma kāu pūnaewele. ʻO kēia code, ʻike ʻia hoʻi he pika, e ʻike ʻole ʻia e nā malihini kipa. A laila hoʻohana ia i nā kuki mākaʻikaʻi inoa ʻole e hahai i kāu poʻe hoʻolohe a puni ka pūnaewele. E hōʻike ana kēia code iā Google Ads i ka manawa e hōʻike ai i nā hoʻolaha i ka poʻe i kipa aku i kāu pūnaewele. He ala maikaʻi loa ia e hiki ai i nā mea kūʻai aku. ʻO kēia ala wikiwiki a me ke kumukūʻai, a hiki ke hāʻawi i nā hopena nui.

Ma mua o kou hoʻomaka ʻana i ka hoʻolaha ʻana ma Google, pono ʻoe e ʻike i kāu mea e komo ai iā ʻoe iho. Eia kekahi mau mea e hoʻomanaʻo ai: Nā ʻano pāʻani, Nā helu maikaʻi, Na koina, a me Retargeting. Ke hoʻomaopopo ʻoe i kēia mau mea, hiki iā ʻoe ke hoʻolālā i kahi hoʻolaha Adwords ʻoi aku ka maikaʻi. A i ka wā i aʻo ai ʻoe i kēia mau mea a pau, ua mākaukau ʻoe e hoʻomaka! Eia naʻe, ma mua o kou hana ʻana pēlā, pono ʻoe e noiʻi i kāu mau huaʻōlelo.

Na koina

Nui nā kumu e hoʻoholo ai i ka nui o ke kālā āu e hoʻolilo ai ma Adwords. ʻo kahi laʻana, he aha ke kumukūʻai maʻamau no ke kaomi? ʻO ke kumukūʻai o ka waiwai i kūʻai ʻia (COGS) e pili ana i ka hana a me ka hoʻolilo hoʻolaha. Pono ʻoe e hoʻoholo i ka nui o ke kālā āu i hoʻolilo ai ma ka hoʻolaha ʻana i mea e loaʻa ai ka hoʻihoʻi i kāu hoʻopukapuka. A laila hiki iā ʻoe ke hoʻohālikelike i kēlā mau kumukūʻai i kāu loaʻa kālā mai nā hoʻolaha AdWords a hoʻoholo i nā huaʻōlelo i ʻoi aku ka maikaʻi.

ʻO ke kumukūʻai no ke kaomi (CPC) ʻokoʻa nui ma muli o nā huaʻōlelo a me ka ʻoihana. Aia nā CPC maʻamau $2.32 ma ka pūnaewele huli a $0.58 ma ka pūnaewele hōʻike. No ka 'ike hou aku, e ʻike i kēia ʻatikala AdWords metrics. ʻO kahi ala e hōʻemi ai i kāu CPC ʻo ia ka hoʻopaʻa ʻana i nā huaʻōlelo me ka helu maikaʻi kiʻekiʻe. Loaʻa nā huaʻōlelo kiʻekiʻe ʻoi aku ka maikaʻi ma ka ʻaoʻao, mālama iā ʻoe i ke kālā a me ka hōʻoia ʻana e ʻike ʻia kāu mau hoʻolaha ma nā ʻaoʻao kūpono.

Hiki iā ʻoe ke hoʻololi i kāu hāʻawi ʻana no kahi huaʻōlelo kikoʻī inā ʻike ʻoe i ka mea hana maikaʻi loa. ʻO ka ʻokoʻa, hiki iā ʻoe ke hōʻemi i kāu kauā ma nā huaʻōlelo i loaʻa ʻole nā ​​hopena. E hoʻomanaʻo ʻoi aku ke kumukūʻai o kekahi mau huaʻōlelo ma mua o nā mea ʻē aʻe, a pono ʻoe e nānā mau a hoʻoponopono i kāu mau noi e like me ia. Ma ke ʻano he ʻoihana ʻoihana, pono ʻoe e ʻike i nā loli i ke kumukūʻai Adwords a mākaukau e hoʻololi e like me ia. Ke aʻo ʻoe i nā huaʻōlelo e hana maikaʻi no kāu pūnaewele, hiki iā ʻoe ke hoʻonui i kāu loaʻa kālā a ʻoki i kāu mau CPC no ka loaʻa ʻana o ka ROI maikaʻi loa.

ʻO ka hoʻolaha CPC ke ʻano hana maʻamau. ʻO ia ke ala maʻamau a ʻoi aku ka liʻiliʻi ma mua o hoʻokahi haneli keneta no ke kaomi. Eia naʻe, ʻokoʻa ke kumukūʻai no kēlā me kēia kaomi mai ke kumukūʻai o nā manaʻo. Inā makemake ʻoe e ʻike i ke kumukūʻai o kāu hoʻolaha hoʻolaha, hiki iā ʻoe ke hoʻohana i ka huaʻōlelo hoʻolālā e kiʻi i kahi kuhi o kāu kumukūʻai ma ke kaomi. ʻO kēia ala, e ʻike pono ʻoe i ka nui āu e uku ai no kēlā me kēia kaomi a me ka nui o nā manaʻo āu e loaʻa ai.

Nā ʻano pāʻani

Inā makemake ʻoe e hoʻonui i ka helu o nā hoʻololi a hoʻolilo i ke kālā liʻiliʻi ma kāu mau hoʻolaha, pono ʻoe e hoʻokaʻawale i kāu mau huaʻōlelo i nā ʻano like ʻole. Ma Adwords, hana ʻia kēia ma ka hoʻokaʻawale ʻana i nā hoʻolaha e like me nā ʻano pāʻani. Ma ke koho ʻana i nā ʻano pāʻani kūpono, hiki iā ʻoe ke hōʻea i kāu poʻe i manaʻo ʻia a pale i ka hoʻolilo kālā ma nā kaomi pili ʻole. No keia kumu, pono ʻoe e hoʻohana i kahi hāmeʻa huaʻōlelo manuahi e hoʻoholo ai i kāu poʻe i manaʻo ʻia a laila e hoʻokaʻawale i kāu mau hoʻolaha e like me ia.

ʻO Exact Match ka mea i manaʻo nui ʻia o nā pāʻani huaʻōlelo āpau, a pono e pololei ka huaʻōlelo huaʻōlelo. Eia naʻe, hiki iā ʻoe ke hoʻohui i nā huaʻōlelo hou i kāu nīnau inā pono. ʻO Exact Match ka koho maikaʻi loa no ka poʻe hoʻolaha e makemake e hoʻohuli i nā hoʻololi ʻana ma o ka hōʻike ʻana i nā hoʻolaha e pili ana i nā huaʻōlelo a lākou e ʻimi nei.. ʻOi aku ka nui o ka pākuʻi pololei. Eia naʻe, He mea nui e hoʻomaopopo i ka hoʻohana ʻana i nā pāʻani pololei ʻaʻole paha ke koho maikaʻi loa no kēlā me kēia ʻoihana.

Inā makemake ʻoe e kuhikuhi i kekahi mau huaʻōlelo, a laila hiki iā ʻoe ke hoʻohana i nā huaʻōlelo hoʻololi ākea. He mea maʻalahi kēia e hoʻohana a haʻi iā Google e hōʻike i kāu hoʻolaha no kekahi mau huaʻōlelo a i ʻole nā ​​​​huaʻōlelo. Hiki ke hoʻonohonoho ʻia nā huaʻōlelo. Hiki iā ʻoe ke hoʻokomo i kēia mau huaʻōlelo me ka hoʻohana ʻana i ka hōʻailona hoʻohui (+) ma mua o kēlā me kēia huaʻōlelo. Hiki ke hoʻohana ʻia ka ʻano huaʻōlelo hoʻololi ākea no nā huaʻōlelo. Hoʻolaha ʻo Full Media i nā hoʻolaha PPC AdWords no nā ʻoihana liʻiliʻi a liʻiliʻi.

ʻO ka pāʻani ākea a pololei nā ʻano pāʻani kaulana loa, akā aia kekahi mau ʻano like ʻole. Loaʻa i ke ʻano hoʻohālikelike ākea nā kuhi hewa a pau o ka huaʻōlelo aʻo ke ʻano kikoʻī e ʻae iā ʻoe e huli i nā hulina pili ākea. Hiki iā ʻoe ke kāpae i nā ʻano like ʻole me ka hoʻohui ʻana i nā huaʻōlelo maikaʻi ʻole. Eia naʻe, ʻAʻole kēia he hana maikaʻi no ka mea hiki ke hoʻemi i ka helu o nā kaomi. ʻO ke ʻano pāʻani ākea ka koho maikaʻi loa no ka poʻe hoʻolaha e makemake e hoʻopaʻa i nā huaʻōlelo kikoʻī.

Hoʻopiʻi hou

ʻO Retargeting kahi ʻano o ka hoʻolaha pūnaewele e hiki ai i nā mea kūʻai aku ke hōʻike i nā hoʻolaha i manaʻo ʻia i nā malihini kipa o kahi pūnaewele. Hana ka ʻenehana hoʻolaha hou ʻana ma ka waiho ʻana i kahi code tracking ma kahi ʻaoʻao pūnaewele a hiki ke hōʻike ʻia nā hoʻolaha i kahi malihini kipa.. He mea nui nā hopena o kēia ʻano kūʻai hou. Ua hōʻike ʻia e hoʻonui i nā kūʻai aku a hiki i 70% ke kūʻai aku ka poʻe i kipa i kahi pūnaewele me ka kūʻai ʻole ʻana i kekahi mea ma o ka hoʻolaha hoʻolaha hou.

Inā ʻaʻole i optimized kāu pūnaewele no ka retargeting, ʻaʻole hiki iā ʻoe ke ʻike i nā hopena. Inā ʻaʻole e holo ana kāu hoʻolaha hoʻolaha, pono paha ʻoe e lawe i ka ʻōlelo aʻo a kahi hui hoʻokele Google Adwords. E kōkua lākou iā ʻoe i ka hoʻonohonoho pono ʻana i ka hoʻolaha retargeting. ʻO nā hoʻonohonoho kūpono e hoʻololi nui i ka hana. Ke loaʻa iā ʻoe nā hoʻonohonoho kūpono, hiki iā ʻoe ke hoʻohana i ka retargeting e ʻimi i nā mea kūʻai aku ma waena o nā ʻoihana pūnaewele like ʻole.

No ka hoʻonohonoho ʻana i nā hoʻolaha retargeting, pono ʻoe e hoʻonohonoho mua iā Google Analytics. E hahai ke code retargeting i nā kuki, ʻo ia nā faila liʻiliʻi i mālama ʻia ma ka polokalamu kele o ka mea hoʻohana. E makaʻala ʻia ʻo Google Ads e hōʻike i nā hoʻolaha i kahi malihini kipa kikoʻī e pili ana i kā lākou mōʻaukala mākaʻikaʻi mua. Hiki i ka Retargeting me Adwords ke ala maikaʻi loa e hoʻomaikaʻi ai i kāu hoʻolālā kūʻai pūnaewele.

Hiki i ka Retargeting me Adwords ke hana maikaʻi no nā kaila media, ʻoi aku ka Facebook. Hiki iā ia ke ala maikaʻi e kūkulu i kahi Twitter ma hope. E hoomanao, pau 75% o nā mea hoʻohana ma Twitter aia ma nā polokalamu kelepona. Pono kāu mau hoʻolaha e hoʻohana i ka mobile-friendly e hoʻonui i kou manawa e hopu ai i ka manaʻo o kāu poʻe hālāwai. Hiki i ka Retargeting me Adwords ke kōkua iā ʻoe e hoʻohuli i kēia mau mea hoʻohana i nā mea kūʻai aku. No laila, e hoʻomaka i ka retargeting me Adwords e hoʻonui i kāu loaʻa kālā.

Nā helu maikaʻi

Nui nā ala e hoʻomaikaʻi ai i kāu helu maikaʻi ma Google Adwords. ʻOiai ʻaʻohe hoʻokahi hoʻonā magic, nui nā ala e hoʻomaikaʻi ai i kāu helu. ʻO ka hana mua e komo i kāu moʻokāki a hoʻokele i ka panel hōʻike huaʻōlelo. Aia ma laila, hiki iā ʻoe ke ʻike i nā helu maikaʻi no kāu hui hoʻolaha hoʻoikaika. A laila, hiki iā ʻoe ke hoʻomaka e hana i nā loli e hoʻomaikaʻi i kāu helu. Ma hope o kekahi mau pule, pono ʻoe e ʻike i kahi ʻokoʻa nui.

Hoʻopili ʻia ka ʻike maikaʻi no kāu hoʻolaha ma ka noʻonoʻo ʻana i ʻekolu kumu: pili, hoʻolaha hoʻolaha, a me ka ʻike pae ʻana. ʻOiai ke hoʻohana nei i nā huaʻōlelo like, E ʻokoʻa nā helu maikaʻi ma waena o nā hui hoʻolaha. ʻo kahi laʻana, inā loaʻa iā ʻoe kahi ʻoihana hoʻolimalima hale bounce, hiki iā ʻoe ke hoʻohana i ka huaʻōlelo “hale kākela lele” e hoʻopaʻa i nā mea kūʻai aku e ʻimi ana i nā hale bounce. E hoʻomaikaʻi ia i kāu Helu Koʻikoʻi inā pili kāu hoʻolaha a hoihoi i nā mea hoʻohana o nā mea hana a pau.

Pono ʻoe e ʻike e pili ana ka Quality Score no kahi hui hoʻolaha kikoʻī i ka maikaʻi o ka huaʻōlelo. Hiki i kēia kumu ke hoʻololi i kāu kumukūʻai ma ke kaomi (CPC) a me ka helu kaomi-ma (CTR). Hoʻopili pū ʻia ʻo Google Ads i ka maikaʻi o ka hui hoʻolaha. No laila, inā loaʻa i kahi pūʻulu huaʻōlelo ka helu maikaʻi kiʻekiʻe, E kūlana maikaʻi paha ia ma nā hualoaʻa Google. Inā ʻoe e hoʻolālā e holo i kahi hoʻolaha hoʻolaha no kahi huaʻōlelo, ʻoi aku ka maikaʻi ma mua o ka hoʻohana ʻana i kahi huaʻōlelo maʻamau.

I ka nānā ʻana i kāu hoʻolaha hoʻolaha, e nānā pono i ka CTR. He hōʻailona maikaʻi ka CTR kiʻekiʻe. E loaʻa i nā hoʻolaha me ka CTR kiʻekiʻe aʻe nā kaomi, pela e hoonui ai i kou CPC. Eia naʻe, E hoʻomanaʻo e pili ana ka CTR i nā mea ʻē aʻe e like me ka wahi ʻāina. Kahi mea hou aʻe, pono ʻoe e hōʻoia e pili ana kāu mau huaʻōlelo i kāu kope hoʻolaha a me ka ʻaoʻao pae. Hiki i ka hoʻonui ʻana i kāu CTR ke kōkua i kāu Helu Kokoke, akā, e hoʻonui pū ia i kāu kumukūʻai-per-click (CPC).

Ka noiʻi huaʻōlelo

ʻO ka noiʻi huaʻōlelo ke kaʻina o ka ʻike ʻana i nā huaʻōlelo kūpono no kāu pūnaewele a i ʻole hoʻolaha hoʻolaha. Nui nā ala e hana ai i ka noiʻi huaʻōlelo. ʻO ka pahuhopu nui ka lawe ʻana i kahi manaʻo a ʻike i nā huaʻōlelo i hiki ke hoʻohua i nā kaʻa. Hoʻonohonoho ʻia nā huaʻōlelo e ka waiwai a me ka manawa e loaʻa ai ke kālepa. Kōkua ka noiʻi huaʻōlelo iā ʻoe e hana i ka ʻikepili kūpono a me ka hoʻolālā hoʻolaha e huki ai i nā mea kūʻai aku. E hoomaka, e hoʻohana i ka mea hana huaʻōlelo a Google e ʻike ai i nā huaʻōlelo kaulana.

ʻOiai hiki ke lawe i ka manawa a me ka hoʻoikaika, He mea koʻikoʻi ka noiʻi huaʻōlelo i kāu holomua hoʻolaha AdWords. Me ka ʻole o ka noiʻi huaʻōlelo kūpono, hiki i kāu hoʻolaha ke hāʻule a kūʻai paha i kāu kūʻai. Aia ma lalo kekahi mau ʻōlelo aʻoaʻo e hoʻomaka ai:

E hoʻohana i ka Google Keyword Planner. Hōʻike kēia hāmeʻa iā ʻoe i ka nui o ka huli ʻana ma ka mahina. ʻo kahi laʻana, inā makemake ʻoe e huki i nā kaʻa i ke kauwela, pono ʻoe e ʻimi i nā huaʻōlelo i ʻimi nui ʻia i kēia kau. Eia kekahi, e noʻonoʻo e kaupalena i kāu hulina i kekahi manawa, e like me ma waena o Mei a me ʻAukake. Ke ʻike ʻoe i nā huaʻōlelo e pono ai, hiki iā ʻoe ke hoʻohana i ka mea hana AdWords e ʻimi i nā huaʻōlelo pili. Na kēia mea hana e hoʻopuka i nā haneli o nā huaʻōlelo pili e pili ana i kāu mau huaʻōlelo.

Ke koho ʻana i nā huaʻōlelo, e hoʻoholo i ka pahuhopu o kāu pūnaewele. E hana i kāu noiʻi no ka hoʻoholo ʻana i kāu poʻe i manaʻo ʻia a me ka manaʻo ʻimi o kāu mākeke. Makemake paha ʻoe e noʻonoʻo pehea e pili ai kāu pūnaewele i kēia mau huaʻōlelo. Aia nā huahana a lawelawe paha i loaʻa nā huaʻōlelo like? Loaʻa iā lākou nā puke hulina kiʻekiʻe? He aha ka mea e ʻimi ai ka poʻe i ka wā e ʻimi nei i kahi huahana a lawelawe paha? He hōʻailona maikaʻi ka leo hulina kiʻekiʻe. Inā ʻaʻole, e hoʻāʻo e ʻimi i kahi huaʻōlelo niche hou aʻe e huli ai.

ʻEkolu ala e hoʻohana ai iā Adwords no kāu ʻoihana SaaS. Ua kapa ʻia kēia mau ʻano he Cost per click (CPC) hoʻolaha, Ka noiʻi huaʻōlelo, a me ke kuai ana. Inā makemake ʻoe e ʻike i nā hopena wikiwiki, pono ʻoe e hōʻoia e uku ana ʻoe no ke kālepa maikaʻi. ʻO ka hoʻohana ʻana i kēia ʻano hana e hōʻoia ʻoe e uku no nā kaomi e hoʻololi maoli ʻia i alakaʻi. E hoʻomaka, pono ʻoe e hōʻiliʻili i ka ʻike e like me ka hiki. E wehewehe kēia ʻatikala i ke koʻikoʻi o ka noiʻi huaʻōlelo a pehea e hoʻonui ai i kāu kumukūʻai.

Ke kumukūʻai no ke kaomi (CPC) hoʻolaha

ʻO ke kumukūʻai ma ke kaomi a i ʻole CPC ke kumukūʻai a nā mea hoʻolaha e uku ai i kēlā me kēia manawa e kaomi ai kekahi i kā lākou hoʻolaha. He kiʻekiʻe nā CPC i nā ʻoihana me nā helu hoʻololi kiʻekiʻe a me nā mea hoʻolaha hoʻokūkū. ʻOiai aia nā ala e hoʻohaʻahaʻa i kāu CPC, ʻaʻohe ala paʻa-ahi e hoʻemi loa iā lākou. Eia kekahi mau mea e hoʻomanaʻo ai i ka wā e hoʻomaikaʻi ai i kāu mau CPC. Ka mua, e noʻonoʻo i ka pili ʻana o kāu pūnaewele i kāu mākeke pahuhopu. Inā ʻaʻole pili kāu pūnaewele i kāu poʻe i manaʻo ʻia, kiʻekiʻe paha kāu CPC.

Ka lua, e hoʻomaopopo i ka ʻokoʻa ma waena o ka uku paʻa a me ke kumu kūʻai ma ke kaomi. ʻOi aku ka maʻalahi o ka ʻimi ʻana i kahi CPC pākēneka ma mua o ka CPC ma muli o ke kumu kūʻai. He emi ke kumu kūʻai o nā CPC ma muli o ke kumu kūʻai, akā ʻaʻole naʻe lākou i manaʻo ʻia. Eia kekahi, pono nā mea hoʻolaha e noʻonoʻo i ka waiwai kūpono o kahi kaomi mai kahi kumu i hāʻawi ʻia. ʻAʻole hiki ke unuhi ʻia kahi CPC kiʻekiʻe i kahi kahawai kālā kiʻekiʻe.

ʻO ka hōʻaiʻē CPC kekahi i ka pilikia o ka hoʻohana hewa ʻana. Hiki i nā mea hoʻohana ke kaomi i nā hoʻolaha me ka ʻole. Hiki i kēia ke lilo i ka mea hoʻolaha i ka nui o ke kālā. Eia naʻe, Ke hoʻāʻo nei ʻo Google e kaupalena i ka hoʻohana hewa ʻole ʻana ma ka hoʻopaʻa ʻole ʻana i nā kaomi pono ʻole. ʻOiai ʻaʻole hiki ke hoʻomalu i kēlā me kēia kaomi, hiki iā ʻoe ke kūkākūkā i ka uku haʻahaʻa. Inā makemake ʻoe e kau inoa i kahi ʻaelike lōʻihi me ka mea hoʻopuka, hiki iā ʻoe ke kūkākūkā pinepine i ka uku haʻahaʻa.

I ka honua o ka hoʻolaha uku, ʻo ke kumukūʻai o ke kūʻai aku he mea koʻikoʻi. Me ke kumukūʻai kūpono no ke kaomi, hiki iā ʻoe ke hoʻonui i kāu hoʻihoʻi ʻana i ka hoʻolilo hoʻolaha. He mea hana ikaika nā hoʻolaha CPC no nā ʻoihana he nui, no laila ka hoʻomaopopo ʻana i ka nui āu e uku ai i kēlā me kēia kaomi hiki ke hoʻomaikaʻi i kāu kālepa. A ʻoiai ʻoe e ʻike i ka mea a kāu poʻe e ʻimi nei, e hana ia nou. ʻO ia ke kumu koʻikoʻi e ʻike i kāu CPC.

Ka noiʻi huaʻōlelo

ʻEnekini hulina (SEO) ʻO ia ke kiʻi o ke koho ʻana i nā huaʻōlelo kūpono a me nā kumuhana ʻike e kau ai ma SERPs. Ke hana pololei, ʻO ka noiʻi huaʻōlelo kūpono e kōkua i ka hoʻonui ʻana i ka hele a me ka ʻike brand. ʻO ka noiʻi huaʻōlelo kahi kaʻina hana kūʻokoʻa e hoʻohana ai nā mea kūʻai aku e ʻike i nā huaʻōlelo a me nā huaʻōlelo e ʻimi nui ʻia e nā mea hoʻohana. Ke loaʻa iā ʻoe nā huaʻōlelo kūpono, hiki iā ʻoe ke hoʻonohonoho mua i kāu hoʻolālā a hana i nā ʻike e kuhikuhi ana i kēia mau mea hoʻohana. Kōkua ka noiʻi huaʻōlelo e hoʻomaikaʻi i ke kūlana o kāu pūnaewele ma nā ʻenekini huli, ʻo ia hoʻi ka mea e hoʻokele i nā kaʻa i manaʻo ʻia.

Ma mua o ka hoʻomaka ʻana i kahi hoʻolaha, koʻikoʻi ka noiʻi huaʻōlelo. Ma ka ʻike ʻana i nā huaʻōlelo kūpono a me ka manaʻo ʻimi, hiki iā ʻoe ke hoʻolālā i nā hoʻolaha hoʻolaha maikaʻi loa. ʻOiai ke koho ʻana i nā huaʻōlelo a me nā hui hoʻolaha, e noʻonoʻo i kāu mau pahuhopu a me kāu kālā. Hiki iā ʻoe ke hōʻemi i kou manaʻo a mālama i ke kālā ma ka huli ʻana i nā huaʻōlelo pili wale nō. E hoomanao, makemake ʻoe e hana i kahi manaʻo mau loa i ka poʻe e ʻimi ikaika nei i kāu huahana a lawelawe paha. ʻOi aku ka maikaʻi o ka hoʻohana ʻana i nā huaʻōlelo ʻoi aku ma mua o hoʻokahi, ʻoiai.

Nui nā ala e hana ai i ka noiʻi huaʻōlelo. ʻO ka pahuhopu nui ka lawe ʻana i kahi manaʻo a ʻike i nā huaʻōlelo nui loa. Hoʻonohonoho ʻia kēia mau huaʻōlelo e like me ko lākou waiwai a me ka hiki ke hoʻohua i nā kaʻa. Ke hana ʻoe i kēia, hiki iā ʻoe ke neʻe i ka pae aʻe – kākau ʻike e hāʻawi waiwai i nā malihini. Pono ʻoe e kākau mau e like me kou makemake e kākau ʻia. Ma hope o nā mea āpau, Loaʻa paha i kāu poʻe i manaʻo ʻia kekahi mau nīnau like me nā mea āu e kamaʻilio nei.

ʻOiai ʻo ka noiʻi huaʻōlelo no Adwords he ʻāpana koʻikoʻi o kekahi hoʻolālā kūʻai, he mea koʻikoʻi nō hoʻi ia o ka hoʻolaha holomua. Inā ʻaʻole hana pono kāu noiʻi, e hoʻopau ʻoe i ka nui o ke kālā ma ka PPC a nele i ke kūʻai aku. Akā he mea koʻikoʻi nō hoʻi e hoʻomanaʻo i ka noiʻi huaʻōlelo e pono ai ka manawa a me ka hoʻoikaika. Inā hana pololei, e loaʻa iā ʻoe kahi hoʻolaha hoʻolaha e kūleʻa ana!

Kūʻai

Aia kekahi mau ʻōlelo aʻoaʻo e pono ai ʻoe e noʻonoʻo i ke koho ʻana ma Adwords. ʻO ka mea mua e mālama i kāu kālā ma PS200 i kēlā me kēia mahina. Eia naʻe, ʻokoʻa paha kēia nui ma muli o kāu niche a me ka nui o ka lele pūnaewele āu e manaʻo nei i kēlā me kēia mahina. Ke hoʻoholo ʻoe i kāu kālā mahina, e puunaue i kanakolu no ka loaa ana o ka manao o kou puu dala i kela la i keia la. Ke hoʻonohonoho ʻoe i kāu kālā i kēlā me kēia lā, ʻo ka hana aʻe e hoʻoholo i ka nui o ke kau ʻana i kēlā me kēia lā. Hana ʻia ka ʻōnaehana bidding a Google ma ka hoʻoponopono ʻana i nā kumukūʻai kiʻekiʻe a haʻahaʻa loa me ka hoʻohana ʻana i ka metric CPC kiʻekiʻe. Inā ʻaʻole ʻoe maopopo e pili ana i ke kumukūʻai kūpono no kēlā me kēia kaomi no kāu ʻoihana, e hoʻohana i ka mea hana wānana Adwords.

ʻOiai he manaʻo maikaʻi ke koho ʻana ma Adwords, aia kekahi mau hemahema nui i ka hoʻokūkū ʻana me nā ʻoihana nui. Inā he ʻoihana liʻiliʻi ʻoe, ʻaʻole like ka nui o kāu kālā hoʻolaha e like me ka nui o ka hui aupuni, no laila, mai manaʻo e loaʻa ka kālā like e hoʻokūkū me lākou. ʻOiai inā hiki iā ʻoe ke kūʻai kiʻekiʻe, kou mau manawa e loaʻa ai kahi hoʻihoʻi ma ka hoʻopukapuka (KE ALII) mai kāu hoʻolaha Adwords he haʻahaʻa.

Inā hoʻohana kāu poʻe hoʻokūkū i kou inoa inoa i kā lākou hoʻolaha, e hoʻohana i kahi kope hoʻolaha ʻē aʻe. Inā ʻoe e koho ana i nā ʻōlelo a kāu mea hoʻokūkū, pilikia ʻoe e pāpā ʻia mai Google. He maʻalahi ke kumu: ke koho nei paha kāu mau mea hoʻokūkū ma kāu ʻōlelo, ʻo ia ka hopena o ka helu haʻahaʻa haʻahaʻa a me ke kumukūʻai-per-click. Eia hou, inā makemake kāu mea hoʻokūkū ma kāu ʻōlelo, hiki paha iā ʻoe ke hoʻolilo i kāu kālā ma kahi hui o nā kope hoʻolaha ʻaʻohe mea pili i kou inoa inoa.

Ka helu maikaʻi

He mea koʻikoʻi ka helu maikaʻi ma Adwords i ka loaʻa ʻana o kahi hoʻonohonoho maikaʻi loa no kāu hoʻolaha. He mea nui ka nānā ʻana i kāu Helu Helu a hoʻololi i kāu mau hoʻolaha e like me ia. Inā ʻike ʻoe he haʻahaʻa loa kāu CTR, a laila pono ʻoe e hoʻomaha i kāu hoʻolaha a hoʻololi i nā huaʻōlelo i kahi mea ʻē aʻe. E hōʻike ana kāu Helu Koʻina i kāu mau hoʻoikaika ʻana i ka manawa, no laila pono ʻoe e hana i nā mea a pau e hoʻonui ai. Eia naʻe, ʻAʻole ʻepekema ka Quality Score ma Adwords. Hiki ke loiloi pololei ʻia inā lawa kāu kaʻa a me ka ʻikepili e hoʻoholo ai i ke ʻano o ka helu maikaʻi.

Hoʻoholo ʻia ka helu maikaʻi ma Adwords e nā kumu ʻekolu: ka helu kaomi-maka, hana hoʻolaha, a me ka holomua hoʻolaha. Pili pono ka helu kaomi i kāu helu maikaʻi, no laila hiki i ka hoʻomaikaʻi ʻana i kāu Helu Koʻikoʻi ke hoʻomaikaʻi i ka hana o kāu hoʻolaha. ʻO nā hoʻolaha i hana maikaʻi ʻole e hoʻopau i kāu kālā a ʻaʻole pili i kāu poʻe i manaʻo ʻia. ʻO ka helu kiʻekiʻe ke kumu o ka holomua AdWords.

Hiki ke ākea loa nā hui huaʻōlelo no kāu hoʻolaha, ka mea e nana ole ia e na malihini. E hoʻohana i nā huaʻōlelo hou aʻe no kāu hoʻolaha hoʻolaha. ʻO ke kiʻekiʻe o ka maikaʻi ʻoi aku ka manaʻo e loaʻa i kāu mau hoʻolaha ka nānā ʻana a pili pono i ka manaʻo ʻimi o ka poʻe.. Eia kekahi, e noʻonoʻo e hoʻohana i nā ʻaoʻao pae me nā kiʻi o nā poʻe ʻelemakule. He mea nui ka ho'āʻo, a me ka hana ʻana i kekahi mau hoʻololi hoʻolaha e kōkua iā ʻoe e hoʻomaikaʻi i kāu ʻike ʻaoʻao pae.

No ka hoʻomaikaʻi ʻana i kāu helu maikaʻi, pono ʻoe e hana i kahi hui maikaʻi o nā huaʻōlelo a me nā hoʻolaha. Pono e kuhikuhi ʻia nā huaʻōlelo maikaʻi ʻole i kahi palapala pae maikaʻi a i ʻole e hoʻohaʻahaʻa ʻia lākou. Ma ka hana ʻana i kēia, hiki iā ʻoe ke hoʻomaikaʻi i kāu helu maikaʻi a loaʻa ka uku haʻahaʻa-per-click (CPC).

Hoʻopiʻi hou

Hiki paha iā ʻoe ke kamaʻāina i nā mana retargeting o Google, akā ʻaʻole maopopo iā lākou he aha ia. Hiki iā ʻoe ke hōʻea i nā mea hoʻohana ma nā pūnaewele a me nā paepae ʻē aʻe. Hiki iā ʻoe ke hoʻonohonoho i nā lula no ka mea āu e hoʻohui ai i kāu hālāwai. Ma ka hoʻokaʻawale ʻana i nā malihini i kāu pūnaewele, hiki iā ʻoe ke hoʻopaʻa i kāu mau hana hoʻolaha hou. ʻOi aku ka pololei e pili ana i ka mea ʻike i kāu hoʻolaha, ʻoi aku ka maikaʻi o kāu retargeting.

Nui nā pōmaikaʻi i ka retargeting me Adwords, a ʻo kekahi o ka maikaʻi loa ka hiki ke hōʻike i nā hoʻolaha kanaka e pili ana i kā lākou hana pūnaewele ma mua. Ma waho aʻe o ka hōʻike ʻana i kāu hoʻolaha ma muli o nā huahana a lākou i nānā ai, Hiki iā Google Ads ke hōʻike i nā hoʻolaha i ka poʻe i haʻalele i kā lākou hīnaʻi kūʻai a i ʻole i hoʻolilo i ka manawa nui e nānā i kāu huahana. Eia naʻe, He mea nui e hoʻomaopopo i ka retargeting me Adwords ʻaʻole ia no ka poʻe hoʻomaka. Hiki ke koho maikaʻi no nā ʻoihana me nā kālā liʻiliʻi.

Hiki i ka Retargeting me Adwords ke ala maikaʻi e hoʻopili ai i nā mea kūʻai aku a loaʻa i nā mea hou. ʻAe ʻo Google Adwords iā ʻoe e kau i nā hōʻailona Script ma kāu pūnaewele, e hōʻoia i ka poʻe i kipa mua i kāu pūnaewele e ʻike hou i kāu mau hoʻolaha. Hiki ke hoʻohana ʻia ka Retargeting me Adwords ma nā pūnaewele media, e like me Facebook. Hiki ke hana maikaʻi loa no ka loaʻa ʻana o nā mea kūʻai hou a hoʻonui i nā kūʻai. Eia naʻe, He mea nui e hoʻomaopopo i ka pāpā ʻana o ke kulekele a Google i ka hoʻohana ʻana i ka ʻike pilikino i ka hoʻolaha ʻana.

ʻO ka retargeting me nā hoʻolaha he ala maikaʻi ia e huli ai i nā mea kūʻai aku ma hope o ka haʻalele ʻana i kāu pūnaewele. Ma ka hahai ʻana i nā kuki o kēia mau malihini, e hōʻike ana kāu hoʻolaha i ka hoʻolaha like i kēlā poʻe i kipa mua i kāu pūnaewele. ʻO kēia ala, hiki iā ʻoe ke hana i kāu mau hoʻolaha i kikoʻī i nā huahana i kipa hou ʻia. He mea nui nō hoʻi ka hoʻohana ʻana i kahi pika e hana i nā hoʻolaha i manaʻo ʻia e pili ana i ka ʻike a ke kuki i hāʻawi iā Google Ads.