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Nui nā ʻano like ʻole e kūkulu i kahi moʻokāki Adwords. Eia kekahi o nā mea maʻamau. Ma keia 'atikala, E uhi au i ka CPC, Pili pololei, Huli hou, Hoʻonui, a oi aku. Manaʻolana, e kōkua kēia mau ʻōlelo aʻoaʻo iā ʻoe e hoʻomaka a hoʻohana i kāu hoʻolaha. E hoʻomanaʻo ʻo kāu moʻokāki Adwords ke koko ola o kāu pūnaewele, no laila e hoʻokaʻawale i ka manawa e aʻo e pili ana i kēlā me kēia. Ke loaʻa iā ʻoe kahi ʻike kumu o Adwords, e mākaukau ʻoe e hana i kāu hoʻolaha mua!

Ke kumukūʻai no ke kaomi (CPC)

Pono ʻoe e makaʻala i ka Cost Per Click (CPC) ma Adwords ʻaʻole like me ka CPC i kahi hoʻolaha kūʻai kuʻuna. ʻOiai e pili ana ka CPC i ke kumukūʻai o ka hoʻolaha, Pili ʻo CPM i ka nui o nā manaʻo i loaʻa i kāu hoʻolaha. ʻOiai ʻokoʻa ke kumukūʻai o ka hoʻolaha, ʻO nā mea hana kālepa pūnaewele kaulana loa e hōʻike i ka CPC no kā lākou mau huaʻōlelo. Pono ʻoe e makaʻala ʻaʻole ʻo CPC ke kumu kūʻai kiʻekiʻe loa ma ke kaomi.

ʻO ke kumukūʻai no kēlā me kēia kaomi ma muli o nā kumu like ʻole, me ka helu maikaʻi, nā huaʻōlelo, a me ka kikokikona hoʻolaha. Hiki i nā hoʻolaha helu kiʻekiʻe ke hoʻonui i nā kaomi a hiki ke manaʻo i nā uku hoʻemi a hiki i 50%. Hiki i nā hoʻolaha helu haʻahaʻa haʻahaʻa i nā kaomi liʻiliʻi, a nolaila, e uku ʻoe i ka CPC kiʻekiʻe. No ka hoʻomaikaʻi ʻana i kāu CPC, e ho'āʻo i kāu kikokikona hoʻolaha a me kāu pūnaewele. E hōʻoia i loaʻa iā ʻoe kahi CTR kiʻekiʻe e paipai i nā malihini e kaomi i kāu hoʻolaha.

Hoʻonohonoho ʻia ka CPC e ka hui hoʻolaha ma o kahi kūʻai. Hiki i ka mea koho ke hoʻouna i nā pila me ka lima a i ʻole. The manual bidder specifies the maximum CPC for a keyword or ad group. Manual bidders maintain control over their bids and can adjust their bids to get more clicks. This option can be advantageous in many ways. While it is important to make sure you know your budget before starting an ad campaign, you should understand how the auction works and what to watch out for.

He mea koʻikoʻi ka manaʻo o kāu ROI i manaʻo ʻia no ka hoʻolaha hoʻolaha kūleʻa. Pono ʻoe e hōʻoia ʻaʻole ʻoe e poina i kekahi kūʻai a alakaʻi i nā manawa. Inā haʻahaʻa loa ʻoe, e paʻakikī ana ʻoe i ka hoʻohua ʻana iā ROI. Akā ma ka hoʻomanaʻo ʻana ʻaʻole ʻo ke kumukūʻai kiʻekiʻe ma ke kaomi ʻana i ke kumu kūʻai hope loa, hiki iā ʻoe ke hoʻonui i ka CPC e hoʻonui i kāu loaʻa. Pono ʻoe e ʻike i ka ʻoiaʻiʻo ʻo ka CPC kiʻekiʻe ma Adwords ʻaʻole ia ke kumu kūʻai hope. Many advertisers simply pay the minimum amount to get through Ad Rank thresholds or beat their competitors’ Ad Rank.

He ʻokoʻa ka Facebook Ads mai nā ʻenekini huli kuʻuna ma ke ʻano o ka helu ʻana i ka CPC. Ma kahi o ka noʻonoʻo ʻana i nā pae hoʻolaha a i ʻole nā ​​helu maikaʻi, Ke nānā aku nei ʻo Facebook i ka lehulehu o kāu hoʻolaha. ʻOi aku ke kumukūʻai o kekahi poʻe i manaʻo ʻia ma mua o nā mea ʻē aʻe. Hoʻokomo pū ka poʻe i manaʻo ʻia i ka palena kiʻekiʻe a me ka lōʻihi o ka hoʻolaha. ʻO kahi helu kūpono kahi kumu ʻē aʻe ma Facebook Ad CPC. Ua helu ʻo Facebook i ke kumukūʻai o ka holo ʻana i kahi hoʻolaha ma muli o nā manaʻo manaʻo i manaʻo ʻia. Loaʻa nā helu kiʻekiʻe me nā koina holo haʻahaʻa.

Pili pololei

If you are wondering how to create an exact match in Adwords, ʻaʻole ʻoe hoʻokahi. Ua hoʻololi hou ʻo Google i kā lākou mau lula pili. ʻOiai hiki ke hoʻohana i ka hoʻohālikelike pololei no kāu mau huaʻōlelo, ʻoi aku ka palena ma mua o ka pāʻani huaʻōlelo a ākea paha, ʻo ia ke kumu e hōʻike ʻia ai kāu hoʻolaha no nā nīnau āu e makemake ʻole ai e hoʻolaha. Hiki iā ʻoe ke hoʻololi i nā hoʻonohonoho hoʻohālikelike pololei e kaupalena i ka ʻike ʻana o kāu hoʻolaha i nā ʻano like ʻole a i ʻole nā ​​​​hana haʻahaʻa..

ʻo kahi laʻana, ʻaʻole e hōʻike ʻia kahi hoʻohālikelike pololei no kahi huaʻōlelo huakaʻi no ka huli ʻana no kēlā brand. aka, ʻAʻole e hōʻike ʻia nā hoʻolaha hoʻolaha hoʻolaha ma ka ʻimi ʻana i nā huaʻōlelo huakaʻi brand. He mea kōkua nui kēia no nā mea hoʻolaha me kahi kālā ulu. Me ka pili like ʻole, e hoʻonui ʻia kā lākou mau huaʻōlelo i kēia manawa a hiki iā lākou ke ʻike hou, nā huaʻōlelo pili e pili ana i ka manaʻo o ka mea hoʻohana. ʻO ka hope loa, ʻO ka bidding automated hiki iā lākou ke mālama i kā lākou hana ʻoiai e piʻi ana ko lākou hiki.

Hoʻohālikelike ka hoʻohālikelike pololei ma Adwords i ka huaʻōlelo i ka huaʻōlelo a i ʻole ka ʻōlelo. Ke ʻimi ka poʻe i kēlā huaʻōlelo a ʻōlelo paha, e hōʻike ʻia kahi hoʻolaha no kēlā huaʻōlelo pololei. Loaʻa ka helu clickthrough kiʻekiʻe i nā huaʻōlelo hoʻohālikelike pololei. Eia naʻe, ʻaʻole paha ʻoe e loaʻa i ka nui o nā kaomi a i ʻole nā ​​manaʻo ke hoʻohana ʻoe i ka hoʻohālikelike ʻōlelo. Akā, they are more likely to appear when a person searches for a product or keyword that is related to your product.

When it comes to keyword matches in Adwords, using the exact match type is a risky bet. While it may be an effective way to increase your website’s visibility and traffic, it can also cause your website to receive penalties from Google. It is therefore essential to carefully evaluate your backlink profile. A i ʻole, you could be seen as gaming the search engine results. You should use the exact match keyword when it’s appropriate.

Huli hou

One of the best ways to maximize your re-targeting with Adwords campaign is to segment your audience. By segmenting your website visitors by demographics, you can ensure that your ads are displayed only to those who are interested in your products. You can even segment your visitors by country, kāne kāne, age, and other factors to maximize your results. Here’s a guide to segmenting your website visitors for remarketing with Adwords.

Re-targeting with Adwords campaigns can be used on different types of websites and mobile apps. Unlike remarketing on social media, dynamic retargeting uses keywords from search instead of the website visited. Re-targeting campaigns can also be run through exchanges and middlemen. But before you use this technique, make sure to learn about the best practices for this type of advertising. You can improve your conversion rates and increase your ROI by following these best practices.

Using re-targeting with Adwords with social media platforms is an effective way to connect with current and potential customers. Facebook is a great way to build your following, while Twitter has more than seventy percent of its monthly visitors are mobile. So make sure your ads are responsive to mobile users. Re-targeting with Adwords will help you capture your audience’s attention and convert them into paying customers.

You should also understand the different types of bidding models for Adwords. CPC bidding helps you to boost your conversions, while dynamic conversion tracking pushes impressions. It’s important to choose the right model based on your specific goals. Remember that each ad platform works differently. No laila, you should choose the one that makes sense for your KPIs and budget. Make sure to know the different bidding models so you can optimize your campaigns accordingly.

A web re-targeting strategy enables you to send ads to anonymous users based on their web browsing history. This method allows you to display ads relevant to the products that visitors have viewed in the past. By using email re-marketing, you can also send ads to abandoned carts. If you’re a newbie to advertising, Google Adwords is a good place to start. Re-targeting with Adwords is an effective way to ensure that your ads are seen by as many people as possible.

Hoʻonui

When you set up an ad, you have many options. You can choose from various types of ad extensions, depending on your goals. Many advertisers opt to use message extensions to engage potential customers. They are easy to set up and run on a schedule. These extensions are similar to Message Extensions and Call Extensions. The Google tutorial will walk you through the process of setting up App extensions. If you have any questions or would like to know more, you can contact Google directly.

The Sitelink Extension is free and enables your viewers to call your business. You can also choose the Call Extension, e hiki ai i nā mea nānā ke kāhea i ka hoʻolaha. Hāʻawi kēia ʻano hoʻolaha hoʻolaha i ka ʻike hou aku e pili ana i nā huahana a me nā lawelawe o kahi hui. ʻO ka hope loa, hiki iā ʻoe ke kūʻai hou aku. Akā, ma mua o kou hoʻomaka ʻana e hoʻokō i kēia mau hoʻolaha hoʻolaha, pono ʻoe e hoʻoholo inā kūpono lākou i kāu ʻoihana.

ʻOiai hiki i nā hoʻolaha hoʻolaha ke hoʻonui i ka helu kaomi-ma, hiki iā lākou ke hoʻonui i ka nui a me ka hanohano o kāu hoʻolaha. Ma ka 'aoʻao aʻe, ʻoi aku ka nui o ke kaomi ʻana i kahi hoʻolaha lōʻihi a lawe mai i nā kaʻa hou aku. Eia hou, Hiki i ka hoʻohana ʻana i kahi hoʻolaha hoʻolaha ke kōkua iā ʻoe e hoʻokaʻawale i kāu ʻoihana mai nā mea hoʻokūkū. A, ʻoiai ʻaʻole hoʻohana pinepine ʻia nā hoʻolaha hoʻolaha, hiki iā lākou ke hoʻomaikaʻi i ka hana o kāu hoʻolaha Google Adwords.

Another way to use price extensions for Adwords is to include additional information about the products and services you are selling. It’s a good idea to link to products and services that relate to the keywords in your ad group, since it increases your chances of getting a conversion on post-click landing pages. Eia naʻe, if your ad is not relevant, users will move on to another ad that doesn’t speak to their needs.

Communication Extensions are another popular extension for Google AdWords. They appear in select queries and searches and offer potential clients additional contact options, such as an email address. These extensions are designed to be simple solutions for lead generation and to connect potential clients with businesses. When a client clicks on a communication extension, e kuhikuhi ʻia lākou i ka pūnaewele o kāu ʻoihana kahi e hiki ai iā lākou ke noi i ka ʻike hou aku e pili ana i ka huahana a i ʻole lawelawe.

Hiki iā Google Adwords ke lilo i ʻāpana kūleʻa o kāu hoʻolālā kūʻai. Google offers free tools to help you run your campaign easily, me kahi hālāwai kūkā. ʻO ka helu ʻana i kāu mau pahuhopu a me ka hoʻomaopopo ʻana i ke ana ʻana i ka kūleʻa ke kī nui i ka holomua. He mea nui e ʻike i ke kumu e hoʻohana ai ʻoe iā AdWords a pehea e hahai pono ai. Eia kekahi mau ʻōlelo aʻoaʻo e hoʻomaka me AdWords. E hoʻomau i ka heluhelu e aʻo hou e pili ana i kēia mau mea hoʻolaha ikaika.

Ke kumukūʻai no ke kaomi

Keeping the Cost Per Click of AdWords costs low is vital for any advertising campaign. Ua ʻike ʻia ke kumukūʻai o kēlā me kēia kaomi ma kāu hoʻolaha ʻo Cost Per Click (CPC). Aia kekahi mau ʻōlelo aʻoaʻo hiki iā ʻoe ke hahai e hoʻohaʻahaʻa i ke kumukūʻai o kāu hoʻolaha hoʻolaha. Ka mua, hoʻohana i nā huaʻōlelo huelo lōʻihi me ka leo huli haʻahaʻa, akā, ʻike ʻia ka manaʻo ʻimi. E hoʻohana i ka pōkole, ʻoi aku nā huaʻōlelo maʻamau inā hiki. E hoʻonui kēia mau huaʻōlelo i nā hoʻolaha.

No ka hoʻoholo ʻana i kāu kumukūʻai no ke kaomi, pono ʻoe e ʻike mua i kāu helu maikaʻi. Hoʻopili ʻia ka helu maikaʻi i nā huaʻōlelo a me nā kikokikona hoʻolaha ma kāu hoʻolaha. Hōʻike ʻia nā helu kiʻekiʻe i ka pili a no laila he CPC haʻahaʻa. Eia kekahi, E hoʻomanaʻo i ka kiʻekiʻe o kāu CTR, ʻoi aku ka maikaʻi. Eia naʻe, ke piʻi nei ka hoʻokūkū, hiki ke hoʻonui i ke kumukūʻai no ke kaomi, no laila e makaʻala i kēia helu a e hoʻāʻo e hoʻomaikaʻi i kāu hoʻolaha e hōʻike i kona pili.

ʻO ka hope, e hoʻomanaʻo i ke kumukūʻai no kēlā me kēia kaomi ma muli o ka huahana. ʻO ke kiʻekiʻe o ka CPC, ʻoi aku ka nui o ke kaomi ʻana iā ʻoe e ka mea kūʻai aku. ʻo kahi laʻana, a law firm that deals with accidents would naturally bid higher than a business that sells Christmas socks. While the cost per click may seem high for a $5 Christmas sock, it may not be profitable for an attorney to advertise for a term involving an accident.

The cost per click varies greatly between industries. A legal firm, ʻo kahi laʻana, would charge $6 no ke kaomi, while an e-commerce website would pay $1. Geotargeting is a great way to avoid irrelevant clicks and increase your CTR. This tactic is very effective for marketers who have physical locations within a specific area. The CTR will increase, while the Quality Score will improve. Overall, it’s a worthwhile investment.

Cost per click is a basic metric used in advertising and is used to set the maximum cost per click on Google AdWords campaigns. Cost per click can vary depending on the ad’s target keyword and budget size. It is important to know what your maximum CPC is, as it may be higher than the actual cost of a click. There are also two types of CPC: manual and automatic.

Conversion tracking

Many people wonder how to track the number of Adwords conversions that occur after visitors click on their ads. Conversion tracking is an excellent way to keep track of these actions. It is important to implement the same variable for every campaign you run so that you can see how many people have visited your site after clicking on your ads. Here are some ways to implement conversion tracking for Adwords:

o Identify which conversions are the most important. If a visitor is signing up for two charity races, that would count as two conversions. Pēlā nō, if a visitor downloads a piece of content, this would be a single conversion. E ʻike i nā hoʻololi ʻana ka mea nui loa a hoʻololi i kāu mau hoʻonohonoho hoʻololi ʻana e hōʻike i kēia. I ka manawa āu i hoʻoholo ai pehea e hahai ai i nā hoʻololi, hiki iā ʻoe ke ʻike i nā huaʻōlelo e hoʻohua nei i ka nui o nā kaʻa a me nā mea e hoʻokele nei i ka loaʻa kālā.

No ka hahai ʻana i nā hoʻololi ʻike ʻana, choose the “View through conversion window” koho. Aia kēia koho ma ka ʻāpana Advanced Settings o kāu moʻokāki. Hoʻopili ia i ka poʻe e nānā i kāu hoʻolaha akā ʻaʻole kaomi iā ia. Hiki i kēia poʻe ke hoʻi i kāu pūnaewele i ka wā e hiki mai ana a hoʻololi, aole nae koke. I ka hoʻoholo ʻana i kēia kumu hoʻohālike, koho i ka nui o ka manawa i hala ma hope o ka nānā ʻana o ka malihini i kāu hoʻolaha. Inā ʻaʻole e loaʻa kālā kāu pūnaewele, e hoʻohana i ka helu kiʻekiʻe no ka hoʻololi ʻana i ka ʻike.

If your ads generate phone calls, it’s important to track these calls. Adding conversion tracking codes to your website’s landing page will help you understand which campaigns are most profitable for you. Once you know how many phone calls a particular ad has gotten, you can optimize your campaign. There are a few basic steps to set up conversion tracking for Adwords. This includes the creation of a Global Site Tag and configuring it to your current implementation.

Aʻe, determine what category the user clicks on. Conversions fall into several categories. You can choose to measure all types of conversions, from lead generation to page views to sign-ups. You can also include “other” to compare various types of conversions. ʻo kahi laʻana, you can compare conversions from people who visited your website but didn’t buy anything. Adding these types of conversions to a category will help you compare the various types of conversions for the same audience.

Ka noiʻi huaʻōlelo

In order to get the most out of your keyword research, you must first understand your industry, target audience, and product. A laila, you must create a buyer persona based on related keywords and interrelated search terms. By using this information, you can create relevant content that is tailored to your audience. You can use the keyword research to craft content that addresses the needs of this target audience. By following these steps, e hele ana ʻoe i ka loaʻa ʻana o nā kūlana kiʻekiʻe a me nā kaʻa ʻoi aku.

Hiki iā ʻoe ke ʻike i ka ʻike pili ma ka ʻohi ʻana i kahi papa inoa o nā kumuwaiwai. ʻO kahi maikaʻi e hoʻomaka ai ʻo ka waihona EBSCOhost, nona nā ʻatikala ma mua o ʻehā miliona. Hiki iā ʻoe ke ʻimi i nā ʻano like ʻole o ka huaʻōlelo hoʻokahi, e like me “address”, “price range,” a i ʻole “car insurance.” Eia kekahi, ke kikokiko ʻoe i kahi huaʻōlelo, e hoʻohana i nā kaha puanaʻi e hōʻoia ʻoe e hoʻohana nei i nā huaʻōlelo pololei loa. Ke loaʻa iā ʻoe kahi papa inoa o nā huaʻōlelo pili, hiki iā ʻoe ke hoʻomaka e kākau i kāu ʻike me lākou.

Pono ka hoʻohana ʻana i ka noiʻi huaʻōlelo no SEO. Ma ka ʻike ʻana i nā kumuhana kaulana a me nā huaʻōlelo, hiki iā ʻoe ke hoʻomaikaʻi i kāu pūnaewele a huli i nā mea kūʻai aku hiki. Ma waho aʻe o ka hōʻoia ʻana i ka ʻoi aku ka maikaʻi o ka ʻenekini hulina organik, keyword research allows you to choose a larger strategy for your advertising campaign. By understanding the interests and behaviors of your target audience, you can also determine whether the topic is competitive. Using the right keywords will help you reach a wider audience and convert visitors into customers.

The best way to start your AdWords campaign is by researching popular terms for your business. This is because these terms have the highest search volume. It is vital to determine the right combination of high and low volume keywords that will yield optimum results. There are many ways to refine your keyword research, but the most effective one is to focus on your specific audience. The more focused your audience is, the less PPC you need to spend on your campaign.

A good keyword research tool offers free and paid trials for the most popular keywords. You can use these free trials to get a feel for the tool before spending any money. You can also use the keyword research tools provided by Google to see which keywords are causing the most traffic to your site. This is an essential part of a good SEO strategy, and using these tools will help you create the perfect keyword strategy. When you have your keyword strategy set, you can start implementing your strategies to ensure that your website ranks well in the search engines.

Kakau hou

Remarketing with Adwords allows you to target past visitors of your website with customised ads. Remarketing is an excellent way to get users back into the sales funnel, which gives you countless opportunities to convert them. AdWords remarketing allows you to segment your audience by language, income, and education. Remarketing works much the same way. It creates a list of users who have already visited your site, and who have shown an interest in your product or service.

Remarketing with AdWords has become a hot topic over the past five years. Retargeting is a buzzword, and it is nearly half as popular in France, Russia, and China as it is in the US. But how does it work? It’s easy to get confused with all the acronyms. Here’s a quick primer. A hoʻomanaʻo, remarketing doesn’t work just because it costs more.

Before you use Google AdWords for advertising your business, you must understand how it works. Google sets up ad groups to make the management of your ads easier. Each campaign contains one ad and a variety of keywords, including phrase match and broad match. When you set your keyword match to broad, Google sets your ad copy to be relevant anywhere a user types it. You can then customize your ad copy to reach your target audience.

Learn about Google AdWords

If you’re interested in learning more about Google AdWords, then you’ve come to the right place. AdWords is a pay-per-click advertising program that lets you create ads for specific keywords on Google. As the portal to the Internet, Google’s user base is a vast one, and your ad should be relevant and targeted to those users. Ma waho aʻe, Google’s AdWords will consider a variety of factors, including quality, price and competition.

This course will teach you how to set up your AdWords account from scratch and what makes for a successful online advertising campaign. The course will also teach you how to create conversion tracking, track phone calls, and sales, and measure revenue and form submissions. The course will help you understand how to use all the tools available on Google and implement the most effective marketing strategies. The course also explains how to use social media and Facebook ads effectively.

This course is the best way to learn about Google AdWords. It’s easy to learn about search advertisement, how to monitor your campaigns, and troubleshoot problems. The course also helps you understand your customers from a psychological perspective. If you’re looking to become a Digital Marketing Expert, learning about search advertisement is essential. You can learn about AdWords and search advertising in 60 minutes with a course on Udemy.

Once you’ve learned the basics of Google AdWords, you can move on to advanced techniques. You’ll learn about how to use specialised Ad reports, remarketing strategies, machine learning functionality, and competitor research. There’s no better way to improve your results than with a course that teaches you how to make money online. You’ll also have the confidence to experiment and learn about your competitors’ strategies, while reaping the benefits.

While this is an excellent way to learn about Google AdWords, you can also find video tutorials that cover the basics of this marketing program. Many of the videos on this channel are provided by Google Partners. I ka 'oiaʻiʻo, the latest one was posted on February 16, 2016, and the information is still relevant. These tutorials are structured for those pursuing certification, and they’re generally useful for those just starting out.

Set up a campaign

To start advertising in Adwords, you need to set up a campaign. There are three basic steps to accomplish this. Ka mua, select the category of your campaign. A laila, select the goal you wish to reach. You can choose between sales, leads, website traffic, product and brand consideration, and brand awareness. You can also set up a campaign without a goal. You can change the goal later.

Depending on your business type, you may want to target a geographic location as well. If you are a local business, you might want to target your ads only for people in your area. For an international business, you might want to target countries where you have the greatest sales and most consumers. If you’re not sure where to focus your efforts, check out some other options. You can also choose to target people who live in a specific country.

Once you’ve chosen your keywords, you need to create an effective landing page. The main goal of this page is to convert traffic to customers. For a conversion to happen, the page must be relevant to the keyword searched. It should include a USP (unique selling point), benefits of the product, social proof, and a clear call-to-action. The goal is to increase your conversion rate.

Once you have chosen a target market, you can select one or more ads to promote. In addition to ad keywords, you can also set up a campaign if you have a website that sells similar products or services. Another important step to make is choosing your bid. Remember that your bids will be more affordable if you use automatic bidding, but it requires more work. ʻO ka hope, your ads should be simple and direct. People will be most likely to click on a campaign if it offers an offer or discount.

The next step is choosing the keywords that will trigger your ads. This step is often the most confusing part. Keywords are not the only thing you have to consider – you can even use your customers’ feedback when choosing your keywords. Remember that a good Quality Score will make your ad rank higher and lower your bid costs. When deciding on a keyword, make sure you think about how relevant it is to your business.

Create ad copy

The first step to creating good ad copy is defining your objective. Whether you want to attract attention to your website or sell a product, defining your purpose for writing the ad will help you decide which type of copy to use. The three most common types of advertising copy are suggestive, educational, and human interest. Testing ad copy is a critical step, as it will help you to improve the performance of your ads and ensure high-quality traffic.

You can start by writing down your target audience’s search queries. Each of these has a degree of specificity, so your ads should match those terms. Whether you are trying to target a specific geographical area, huahana, or service, it is important to address the pain point of the persona. ʻo kahi laʻana, if you’re selling tickets to a concert, make sure your headline addresses their need.

When writing copy for your ad, try to appeal to the emotions of your audience. ʻO kēia ala, you will be more likely to attract more visitors. By provoking emotions, great marketers can predict audience reactions and answer questions before they come up. ʻO kēia ala, they can make their ads more relevant to the audience’s needs. There are 3 key copywriting strategies you can use to create effective ad copy.

To test your ad copy, use the test option on Google Ads. Make several different versions and load them into Google Adwords. Test them to determine which ones perform best. Remember that testing will help you determine which type of language your customers respond to best. There are many benefits to experimenting with your ad copy. You can see if it works better for your niche than for your competitors’.

Track results

With the help of Google Adwords, you can track the results of your paid search campaign. ʻO kēia ala, you can monitor your success and save money. AdWords is an excellent way to promote your business online. Here are some tips for you to follow:

Track the results of Adwords campaigns in Google Analytics. Adwords reports include a column called “Nā hoʻololi ʻana,” which will tell you how many conversions your ad campaign has gotten. In addition to ad views, you can also see your CPC, which shows you how much you spent for each click. You can use this information to determine whether you’re overpaying for your ad campaigns or not.

One way to track AdWords conversions is to set up a pixel. This pixel can be placed on all pages of your website and used to target remarketing campaigns. To track AdWords conversions, you need to track more than just clicks. A click tells you how many people clicked on your ad, but it doesn’t tell you whether they acted on it once they reached your website. While clicks can tell you a lot about your campaign’s effectiveness, you need to know how many people actually converted.

Before you can get started with AdWords, you must understand CPA, the correct AdWords bid, and the importance of tracking conversions. Conversions are the result of the journey from keyword to landing page to sale. Google Analytics can help you in tracking the journey. It is a free Software-as-a-Service. Once you understand these concepts, you can start using AdWords to promote your business.

Koina

It’s essential to allocate a budget for Adwords campaigns. While the maximum CPC is determined by Google, the cost per click varies. You should set a daily budget of PS200, but this can vary based on your business niche and expected monthly website traffic. To set a daily budget for Adwords campaigns, divide your monthly budget by 30 to get an estimate of the cost per click. For an accurate cost per click estimate, you should read the help documents included with Adwords.

Using the Cost Per Conversion or CPA method to calculate cost per acquisition is a good way to understand the effectiveness of your advertising strategy, and can also help you control your budget. Cost per acquisition measures the number of people who are likely to complete a desired action. Adwords uses dynamic code on landing pages to track conversion rates. You should aim for a conversion rate of at least 1%. This method allows you to adjust your bid to ensure that your budget remains within the limits of your advertising budget.

The cost of AdWords can be justified by the profits you make from a new customer. ʻO ia hoʻi, if you’re a service business, you should determine the lifetime value of a customer, both at first contact and over the long-term. Consider the example of an estate sale company. The average profit per sale is $3,000, and you won’t see much repeat business. Nevertheless, word-of-mouth referrals can have a small lifetime benefit.

As with any other service, you need to consider the subscription cost. Most PPC software is licensed, and you’ll need to factor in subscription costs. Eia naʻe, WordStream offers 12-month contracts and an annual prepaid option, so you can budget accordingly. It’s important to understand what your contract entails before signing up for one of these plans. Akā e hoʻomanaʻo, the price per click is still much lower than the total cost of AdWords.

Hoʻopaʻa

With the rise of Content Network, you can now focus your ads on specific customer segments. Previously, you had to add audience lists or remarketing lists to create a specific campaign for each. I kēia manawa, you can target ad campaigns to specific user segments, and you can increase conversion rates with these targeted campaigns. This article will review five types of targeting available to you on Google Adwords. You will learn why you should be targeting your audience based on their preferences and behaviors.

Income targeting allows you to target people by income. It works by analyzing publicly available data from the Internal Revenue Service. Google AdWords pulls this information from the IRS and enters it into your campaign. You can also use location targeting with Zip Codes. Google Adwords offers both income and zip code targeting. This makes it easier to find customers based on specific locations. And you can also use these targeting methods in conjunction with geolocation, which allows you to target ads to a particular area.

Contextual targeting matches ads to relevant content on web pages. With this feature, your ads will be displayed to people who are interested in certain topics or keywords. ʻo kahi laʻana, an athletic shoe brand could put an ad on a running blog if a runner reads about shoes. The publisher scans the content of the page for a more relevant position. With this feature, you can ensure that your ads are targeted to your customer base.

Targeting Adwords by location is another powerful way to target your audience. If you want to target a specific audience, you can use location and average income levels. With these two variables, you can narrow down your audience while decreasing the wasted ad spend. A laila, you can narrow down your ad campaign by only targeting the people who are actively interested in your product or service. No laila, how do you narrow down your audience?

Ke kumu hoʻohālike

A successful adwords campaign should target more than one demographic. Although your content will be relevant for all audiences, it might only be of interest to a certain group of people. In such a case, you can use automation to target this demographic group. By tracking the performance of your ad campaigns, you can adjust your bidding strategy accordingly. Ma waho aʻe, you can also set automation rules to get an alert whenever your CPC goes up or your CPA drops.

Using an automated bid strategy takes the guesswork out of paid ads, but if you’d rather have greater results, you should always use a manual bid strategy. ʻOiai ke hōʻike nei kāu kumukūʻai i ka nui āu e makemake ai e hoʻolilo ma kahi huaʻōlelo kikoʻī, ʻaʻole ia e hoʻoholo i nā kūlana no kēlā huaʻōlelo. ʻO kēia no ka mea ʻaʻole makemake ʻo Google e hāʻawi i ka hopena kiʻekiʻe i ka mea e hoʻolilo i ka nui o ke kālā.

No ke koho ʻana i ke kumu hoʻohālike kūpono loa no kāu hoʻolaha hoʻolaha, pono ʻoe e kūkulu i kāu hoʻolaha ma ke ʻano e hoʻonui ai i ka ʻike ʻana o kāu huaʻōlelo. ʻo kahi laʻana, inā makemake ʻoe e hoʻonui i kāu helu hoʻololi, ʻoi aku ka kiʻekiʻe o kāu hāʻawi ʻana e hoʻokele i nā kaʻa. ʻO kahi ʻē aʻe, inā makemake ʻoe e hoʻonui i kāu uku hoʻololi, e hele i kahi hoʻolaha kumukūʻai no ka loaʻa. Aia nā mea a pau i kāu mau pono, akā, he manaʻo maikaʻi ia e hoʻoholo i ka ʻike e pili ana i kāu poʻe i manaʻo ʻia.

Ma waho aʻe, ke hoʻāʻo nei ʻoe i kāu mau hoʻolaha, you can choose bid modifiers for specific times of day, demographics, and electronic devices. ʻo kahi laʻana, you can choose the time period for your ads to show up on page one of Google’s search results. The amount you bid will also depend on how long it takes for your target audience to make a purchase or conversion. ʻO kahi ʻē aʻe, you can choose to limit your budget on specific keywords and target a specific audience with specific ads.

Conversion rates

The top converting industries in the last few years have been those in the Insurance, Finance and Dating industries. Today, the dating industry outpaces all other industries in conversion rates, averaging nearly nine percent on average. Other industries that are outpacing dating are Consumer Services, Legal, and Autos. Interestingly, the industries with the highest conversion rates don’t necessarily have the best products or services. aka, they might be using conversion-boosting tactics and experimenting with different offers.

The average PPC conversion rate is about 3.75% for search, a 0.77% for display networks. Conversion rates vary by industry, with Dating and Personal industries generating 9.64% of all AdWords conversions and Advocacy and Home Goods racking up the lowest. Kahi mea hou aʻe, conversion rates for the Google Display Network are much lower than in any other industry. This isn’t to say that there isn’t any room for improvement.

A high conversion rate is something that most companies desire. While it isn’t impossible to achieve a 10 percent conversion rate, pono ʻoe e hōʻoia i ka kiʻekiʻe o kāu helu hoʻololi e hoʻokele i nā hopena maikaʻi. ʻOkoʻa ka nui o ka hoʻololi ʻana ma Adwords a he mea nui e koho i ke ala kūpono no nā pono o kāu ʻoihana. Pono ʻoe e ʻimi i ka helu hoʻololi o 10% a ʻoi aku paha, i manaʻo ʻia he hopena maikaʻi loa.

ʻOiai he mea koʻikoʻi nā hana hoʻomaʻamaʻa maikaʻi ma ka pūnaewele no ka hoʻomaikaʻi ʻana i kāu helu hoʻololi PPC, aia kekahi mau ʻaoʻao ʻaoʻao hoʻolaha e pono e hoʻomaikaʻi ʻia no nā kaomi kiʻekiʻe. Ka mua, e koho ʻoe i kahi hoʻolaha koʻikoʻi a me ka ʻaoʻao pae. A laila, e ʻike i kāu poʻe hoʻolohe maikaʻi loa a me nā paepae. Ka lua, e hōʻoia ʻoe e hoʻonui i kāu mau hoʻolaha no nā kaomi kiʻekiʻe. ʻO nā kumukūʻai hoʻololi ma AdWords no ka ʻimi a me ka hōʻike ʻana ua like ia me ka awelika no nā hoʻolaha ecommerce, ka awelika ma kahi o 1.66% a 0.89%. A hope loa, make sure that your ads are in sync with your website and are relevant to the content on your site.

Setting up a campaign

In order to create a successful ad campaign, you need to make sure that your keywords are targeted correctly. There are several steps you can take to improve your ad campaign’s performance. The most exciting part of running a Google Adwords campaign is optimizing your ads and landing pages. The next step is to switch to Expert Mode. In this mode, you can select a goal for your campaign, such as conversions, leads, or sales. The default setting will show you the most effective ad, so you can choose the best ad that will match the target audience. Eia naʻe, if you don’t want to choose a specific goal, you can set a campaign without goal guidance.

Another part of the campaign settings is the ad schedule. The ad schedule will determine the days on which your ad will appear. You can change this based on the nature of your business. You can also change the ad rotation settings, but for now, it’s best to leave it at default. In addition to the ad schedule, you can customize your ads by using the different ad formats available.

Once you’ve finished creating your campaign, you’ll need to enter your billing information and payment methods. You can choose to use a credit card, debit card, bank account, or promotion code to fund your campaigns. By following these steps, you’ll be well on your way to running a successful AdWords campaign. This article will walk you through the various steps to setup a campaign in Google Adwords.

Inā he mea hou ʻoe i Adwords, you might be wondering how to maximize your spend. There are several things to consider when developing a successful campaign, including Cost per click (CPC), Bidding strategy, Click-through rate, and Negative keywords. Ma keia 'atikala, you’ll learn how to use these tools effectively to get the most bang for your buck. If you’re unsure of which metrics to track, we’ve broken down the basics.

Ke kumukūʻai no ke kaomi

If you want to know how much your ads are costing, you should know that there are a number of factors that determine the amount you spend per click. Your keywords, kikokikona hoʻolaha, landing page, and quality score all play a role in the amount you spend per click. To improve your CTR, make sure all these elements are relevant to your business. Getting a high CTR will convince Google that your website is relevant to the search terms people type in.

One of the most important factors to remember is the average cost per click for AdWords (CPC). While this number can vary dramatically, it is generally less than one dollar. The average CPC for e-commerce is $0.88, so bidding $5 for a term that is related to holiday socks would be unprofitable. If the socks were $3, the average CPC would be significantly lower. You should always make sure to track your costs with a Google Spreadsheet or similar program.

Despite the high cost of AdWords, it is still possible to keep your marketing budget in check. AdWords allows you to geotarget your customers based on location, language, and device. Kahi mea hou aʻe, you can even use Google Pay to pay up to $1,000,000 in Adwords bills. You can extend credit to your advertising campaigns and pay them monthly in the form of a bill. Many large advertisers already use this option to pay their clients.

Another important factor to consider is the cost of your campaigns. Many successful ad campaigns are those that drive the highest ROI, without missing any sales or lead opportunities. You should also remember that low-cost bids don’t produce high-quality traffic. Consequently, your maximum CPC isn’t the price you pay, and you’re only paying enough to clear Ad Rank thresholds and beat your competitors.

Bidding strategy

In order to maximize your Adwords campaign’s profitability, you should use a smart bidding strategy. This strategy is ideal for those who are not sure which keywords will bring them the most profits or do not have the time to manually set bids. This bidding strategy involves setting a higher bid for specific keywords and only applies to those keywords. This type of bidding strategy will ensure your ads get the maximum exposure.

This bidding strategy can be used to maximize conversions. It will show ads when people search for your keyword or close variations. Eia naʻe, it is also costly. You should use this strategy only if your budget is large. This strategy saves you a lot of time because it automates the bids. But it may not be suitable for those who don’t have the time to research and test different strategies. ʻO ke ala maikaʻi loa e hoʻohana ai no kāu hoʻolaha ʻana, ʻo ia ka ʻimi ʻana i kahi mea kūpono no kāu poʻe i manaʻo ʻia a me kāu kālā.

Manaʻo e hoʻonui i ka hoʻololi ʻana ma o ka hoʻonui ʻana i ke kumu kūʻai no nā hoʻolaha e hoʻonui i nā hoʻololi. Hiki i ka hoʻohana ʻana i kēia hoʻolālā ke hoʻomaikaʻi i ka ROI o kāu hoʻolaha. ʻO ke kumu kūʻai kiʻekiʻe e loaʻa i nā kaomi hou aʻe, akā, e lilo ana ia i ke kālā hou aʻe inā ʻaʻole ia e hoʻohuli i kahi hoʻololi. No laila, ke koho ʻana i kahi hoʻolālā koho no kāu hoʻolaha Adwords, e hoʻomanaʻo ʻaʻole kēia hoʻolālā no kēlā me kēia mea hoʻolaha.

He kūpono kēia hoʻolālā koho no nā mea hoʻohana me nā pahuhopu kikoʻī. Inā ʻoe e hoʻāʻo e hoʻonui i kāu kaomi ma o ka helu a i ʻole ka helu manaʻo, He ala maikaʻi loa ka CPM hiki ke hoʻokō i kāu pahuhopu. ʻO ka nui o nā hoʻololi āu e loaʻa ai no kahi kumukūʻai kikoʻī, ʻoi aku ka nui o kāu kālā e loaʻa ai. This bidding strategy will also help you improve your brand recognition and increase brand awareness. No laila, use this strategy to maximize your profits. Eia naʻe, you must remember that there is no one size fits all solution when it comes to choosing a bidding strategy.

Click-through rate

Getting a high click-through rate in Adwords campaigns is a positive sign, but if your ad fails to convert visitors into paying customers, the results are less than satisfactory. Creating relevant ads that target the right keywords is key to increasing click-through rates, so it is important to test each element. Keyword research is another key component, so be sure your paid ads are relevant to the people searching for the products or services you are offering.

The average click-through rate for AdWords campaigns is around 5% no ka huli ana a 0.5-1% for display networks. He mea kōkua ka helu kaomi i ka hoʻolālā hou ʻana i nā hoʻolaha, ke hōʻike nei lākou i ka hoihoi o nā mea kūʻai aku. Hiki ke ana ʻia nā pākēkē kaomi e ka nui o nā mea hoʻoili maʻiʻo i loaʻa i ka mea hoʻohana. E maʻalahi i nā mea kūʻai ke hoʻoiho i kāu ʻike, no ka mea e hoʻonui kēia i ka ʻoluʻolu o ka mea kūʻai aku, a hope loa, ko lākou hiki ke kūʻai i kāu huahana.

E hoʻomaopopo i ka hoʻonui ʻana i kāu CTR, e nānā i ka ʻikepili mai nā ʻano moʻokāki AdWords. ʻo kahi laʻana, ʻOi aku ka nui o nā CTR ma mua o nā moʻokāki B2C. Hiki i kēia mau moʻokāki ke hana i nā alakaʻi kūpono a kūʻai aku i nā mea waiwai nui. Hiki ke nānā ʻia kēlā mau moʻolelo me nā CTR haʻahaʻa me ka hoʻohana ʻana i kahi laʻana o kā lākou moʻokāki ponoʻī, 'o ia ho'i, 'a'ole hiki ke hō'ike 'ia nā hualoa'a no ka nui o nā mo'olelo.

If you are running a search-ad campaign, you can expect to get the highest CTR in the dating or travel industry. Localized campaigns can also increase your CTR, as local consumers trust local stores. While text and image ads may not be as persuasive as those used for lead generation, informational ads can inspire curiosity and convince viewers to click on them. It is important to know that each keyword, ad, and listing has its own CTR.

Hua'ōlelo maikaʻi ʻole

There are a number of reasons to use negative keywords in Adwords. Using them will help you target a more relevant audience and reduce wasted clicks. Eia hou, these tools will help you avoid bidding against yourself or cannibalizing your impressions. No laila, how can you use negative keywords? You can read on to find out why negative keywords are so important. Here are just some of them:

Core negative keywords refer to the central or most significant word of the keyword phrase. ʻo kahi laʻana, if you are a plumber, you want to advertise to those seeking your services, not to those looking for a job. No laila, your core negative keyword is “plumber” a “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.

Another way to identify the negative keywords is to look at your Search Query report. Using this report, you can identify search queries that are not relevant to your niche. Ma ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole, you’ll be able to improve your ad campaigns. ʻo kahi laʻana, if you’re selling a mattress, you might choose to advertise a mattress for men, but you’d rather focus on women. For men, akā naʻe, negative keywords may not be as relevant.

While negative broad match doesn’t apply to phrase match, it will prevent ads from appearing when a query has all negative words and phrases. Negative exact match will also prevent ads from showing up in search queries containing those terms. These negative keywords are great for brand names that have close relationships with each other and for similar offers. It’s important to know what negative keywords mean to you. If you don’t want to spend too much money on ads, negative keywords are the best way to make your ads relevant.

Creating ads with a click-through rate of at least 8%

A high CTR isn’t the only metric that matters in advertising. Ad campaigns can fail to convert because they aren’t targeting the right keywords. To prevent this, it’s important to test every element of your ad. Keyword research is another crucial component, so that your paid ads are relevant. If you fail to do so, you’ll be wasting money.

You can increase your click-through rate by making your ad as persuasive as possible. Try suggesting a special offer. Make sure to focus on your unique selling proposition and provide tangible benefits for your users. By making it easier to take action, people will be more likely to click through your ad. It will also help to write compelling ad copy. By following these steps, you’ll be well on your way to creating ads with a click-through rate of at least 8%.

No ka loaʻa kālā mai Adwords, pono ʻoe e ʻike pehea e kūʻai aku ai, pehea e hoʻonui ai i kāu mau hoʻolaha, a pehea e hoʻohana ai i ka Retargeting a me nā mea hana noiʻi huaʻōlelo. Ma keia 'atikala, e aʻo ʻoe pehea e kūʻai aku ai, hoʻonohonoho i kahi kumu hoʻohālike, a hana i nā hoʻolaha koʻikoʻi. He mea hoʻomaka a mea hoʻohana paha ʻoe, pono kēia ʻike. He maʻalahi a maʻalahi ka hoʻohana ʻana i ka interface AdWords.

Ke kumukūʻai no ke kaomi

ʻOiai ʻokoʻa ke kumukūʻai no kēlā me kēia kaomi no Adwords e ka ʻoihana, ʻoi aku ka liʻiliʻi ma mua o $1 no ka hua'ōlelo. Ma nā ʻoihana ʻē aʻe, ʻoi aku ka nui o ka CPC, ʻoiai ke kumu kūʻai maʻamau ma waena $2 a $4. Akā ke ʻimi nei ʻoe e hoʻolilo kālā ma ka hoʻolaha, pono ʻoe e noʻonoʻo i ka ROI. Kahi mea hou aʻe, ʻoi aku ka nui o ke kumukūʻai no kēlā me kēia kaomi ma kahi ʻoihana e like me nā lawelawe kānāwai $50, ʻoiai ka CPC i ka huakaʻi a me ka ʻoihana hoʻokipa wale nō $0.30.

ʻO ka helu maikaʻi kekahi kumu e hoʻoholo ai i ke kumukūʻai no ke kaomi. Hoʻopili ʻia kēia metric i nā huaʻōlelo a me nā kikokikona hoʻolaha. Hōʻike ka ʻike kiʻekiʻe i ka pili a no laila he CPC haʻahaʻa. Pela no, ʻO kahi CTR kiʻekiʻe e hōʻike ana he waiwai ka ʻike ma kāu pūnaewele. Hōʻike pū ia i ka pili o kāu mau hoʻolaha. E like me kāu e ʻike ai, Hiki ke hoʻonui ʻia ka CPC i ka piʻi ʻana o ka hoʻokūkū no kahi huaʻōlelo. No laila, e hōʻoiaʻiʻo i ka hoʻonui ʻana i kāu mau hoʻolaha no ka loaʻa ʻana o ka maikaʻi.

Hiki iā ʻoe ke helu i ka ROI o AdWords ma ka nānā ʻana i nā pae ʻoihana. Kōkua ʻo AdWords benchmark iā ʻoe e hoʻonohonoho i nā pahuhopu kūʻai aku a hoʻolālā i kāu kālā. ʻo kahi laʻana, ma ka oihana Waiwai, ka awelika ʻoihana no CPC (Kaomi ma o ka uku) ʻo ia 1.91% no ka pūnaewele huli, ʻoiai ʻo ia 0.24% no ka pūnaewele hōʻike. ʻAʻohe o kāu ʻoihana, pono nā pae ʻāina i ka hoʻonohonoho ʻana i kāu kālā a me kāu mau pahuhopu.

ʻO ka CPC kiʻekiʻe ʻaʻole ia he hoʻolaha maikaʻi a ʻoi aku ka maikaʻi. Hiki iā ʻoe ke koho ma waena o ka bidding a me ka bidding manual. ʻOi aku ka maʻalahi o ke koho ʻana, ʻoiai inā he mea hou ʻoe i AdWords. Hiki iā ʻoe ke hoʻomalu i ka nui i hāʻawi ʻia i kēlā me kēia kaomi. He kūpono loa ia no nā ʻoihana hou i ka AdWords a ʻaʻole nui ka ʻike.

ʻO Geotargeting kahi ala maikaʻi ʻē aʻe e hōʻemi i ke kumukūʻai no kēlā me kēia kaomi a hoʻonui i kāu hoʻolilo hoʻolaha. Ma ka huli ʻana i kāu mau hoʻolaha e pili ana i kahi e noho ai kahi malihini, ʻae kēia ʻano hana iā ʻoe e hoʻopaʻa i ka lehulehu e pili ana. Ma muli o ke ʻano o ka ʻoihana, Hiki i ka geotargeting ke hoʻonui i ka CTR, hoʻomaikaʻi i ka helu ʻoi, a e hoemi i kou uku no ke kaomi. He mea nui e hoʻomanaʻo ʻoi aku ka nui o kāu hoʻolaha, ʻoi aku ka maikaʻi o kāu hoʻolālā hoʻolaha.

Ke kumu hoʻohālike

Ua lohe paha ʻoe e pili ana i nā kumu hoʻohālike like ʻole ma Adwords. Akā pehea ʻoe e ʻike ai i ka mea maikaʻi loa no kāu hoʻolaha? Ka mua, pono ʻoe e noʻonoʻo i kāu pahuhopu hoʻolaha. Ke hoʻāʻo nei ʻoe e hoʻonui i nā hoʻololi? Inā pēlā, a laila hiki iā ʻoe ke hoʻohana i ka CPC (kumu kūʻai-pā-kaomi) kūʻai ʻana. A i ʻole, makemake ʻoe e pana i nā manaʻo a i ʻole nā ​​hoʻololi micro? Hiki iā ʻoe ke hoʻohana i ka huli hoʻololi hoʻololi.

Hāʻawi ka hāʻawi lima lima i ka mana ma luna o ka hoʻolaha hoʻolaha. Kahi mea hou aʻe, hiki iā ʻoe ke hoʻonohonoho i ka CPC kiʻekiʻe no kahi huaʻōlelo a hoʻokaʻawale i kahi kālā kikoʻī. ʻOi aku ka lōʻihi o ke kūʻai lima ʻana, akā, hōʻoiaʻiʻo ia i ka hoʻokō koke ʻana i nā loli. Eia naʻe, He kūpono ke koho ʻana i nā moʻokāki nui. Hiki ke paʻakikī ke nānā a hoʻopaʻa i kou hiki ke nānā i ke kiʻi nui. Hāʻawi ka hāʻawi lima lima iā ʻoe i ka mana nui a hiki ke lilo i koho maikaʻi inā e hoʻāʻo ʻoe e hoʻomaikaʻi i ka hana o kahi huaʻōlelo kikoʻī..

ʻElua mau kumu hoʻohālike nui ma Adwords: Uku-ka-kaomi (CPC) a me ke kumu kūʻai-no-mille (CPM). ʻO ka mua ka mea maʻamau a ʻoi aku ka maikaʻi no nā mea hoʻolaha e huli ana i kahi anaina, ʻoiai ʻoi aku ka maikaʻi o ka hope no ka poʻe hoʻolaha e ʻimi nei e hoʻohua i ka nui o ke kaʻa. Eia naʻe, Hiki i nā ʻano hoʻolaha ʻelua ke pōmaikaʻi mai ke kumu hoʻohālike kumukūʻai no kēlā me kēia mile. Hāʻawi ia i ka ʻike i ka nui o nā manaʻo e loaʻa paha i kekahi hoʻolaha. He mea kōkua nui kēia no nā hoʻolaha kūʻai lōʻihi.

Hiki iā ʻoe ke nānā i kāu hana huaʻōlelo me ka hoʻohana ʻana i ka hāmeʻa huli hoʻololi manuahi a Google. E hōʻike pololei ana ka mea hoʻololi huli Google iā ʻoe i ka nui o nā mea kūʻai aku e kaomi i kāu mau hoʻolaha. Hiki iā ʻoe ke hahai i nā kumukūʻai no kēlā me kēia kaomi no ka ʻike ʻana i nā huaʻōlelo e hoʻonui i ke kālā iā ʻoe. Hiki i kēia ʻike ke kōkua iā ʻoe e hoʻoholo maikaʻi. Me kēia mau mea hana ma kāu makemake, hiki iā ʻoe ke hoʻonui i kāu hoʻololi ʻana i ka wā e hōʻemi ana i ke kumukūʻai o kēlā me kēia kaomi.

Ke kālele nei ka bidding CPA i ka hoʻohuli ʻana. Me kēia ʻano kūʻai, ua hoʻonohonoho ʻia nā kumukūʻai no kāu hoʻolaha ma muli o ke kumu kūʻai no ka loaʻa (CPA). ʻO ia hoʻi, uku ʻoe no kēlā me kēia manaʻo i loaʻa i kahi mea kūʻai aku. ʻOiai he kumu hoʻohālike paʻakikī ke koho ʻana CPA, ʻo ka ʻike ʻana i kāu CPA e ʻae iā ʻoe e hoʻonohonoho i nā kumukūʻai kūpono loa no kāu hoʻolaha. No laila, He aha kāu e kali nei? E hoʻomaka i kēia lā a hoʻonui i kāu hoʻololi ʻana me Adwords!

Hoʻopiʻi hou

Ke holo ʻoe i kahi ʻoihana, ʻO ka retargeting me Adwords he ala maikaʻi loa ia e launa pū me kāu mau mea kūʻai aku a hiki i nā mea hou. Me Google Adwords, hiki iā ʻoe ke kau i nā hōʻailona Script i kāu pūnaewele i ʻike hou ai ka poʻe i kipa mua i kāu pūnaewele i kēlā mau hoʻolaha. Hiki ke hoʻohana ʻia ma nā ʻaoʻao āpau, pū kekahi. I ka 'oiaʻiʻo, hōʻike nā helu helu 6 i waho o 10 e hoʻi mai ka poʻe haʻalele kaʻa e hoʻopau i kā lākou kūʻai ʻana i loko 24 hola.

ʻOi aku ka maikaʻi o ka retargeting inā ʻoe e hoʻopaʻa i ka lehulehu kūpono. ʻo kahi laʻana, inā pili kāu hoʻolaha hoʻolaha hou i nā poʻe i kūʻai mua i kekahi mea mai kāu pūnaewele, pono ʻoe e koho i kahi kiʻi me ka nānā a me ka manaʻo e pili ana i ka pūnaewele. ʻOi aku ka nui o nā mea kūʻai aku i kipa i kahi ʻaoʻao ʻaʻahu mare e kūʻai i ka lole ma mua o ka poʻe i mākaʻikaʻi wale i ka pūnaewele.. Hiki i kēia ke kōkua iā ʻoe e hoʻopili i kāu hoʻolaha i nā huahana āu e kūʻai aku nei.

ʻO kahi ala maikaʻi e hoʻohana ai i ka retargeting ma ka ʻoihana pūnaewele ʻo ka hoʻohana ʻana iā Facebook. ʻAʻole wale kēia he ala maikaʻi loa e hana i nā alakaʻi, He ala maikaʻi nō hoʻi ia e kūkulu ai i kahi Twitter ma hope. ʻOi aku ka Twitter ma mua o 75% mea hoʻohana kelepona, no laila e hoʻomaopopo pono i kāu mau hoʻolaha e pili ana i ka mobile-friendly. ʻO ka retargeting me Adwords he ala maikaʻi loa ia e hōʻoiaʻiʻo e hopu ana ʻoe i ka manaʻo o kāu poʻe e hoʻolohe ai a hoʻololi iā lākou i mea kūʻai aku..

Hiki i ka Retargeting me Adwords ke kōkua iā ʻoe i ka huli ʻana i nā malihini kipa. ʻo kahi laʻana, inā kipa ka malihini i kāu pūnaewele a laila kūʻai i kahi huahana, hiki iā ʻoe ke hana i kahi anaina e pili ana i kēlā kanaka. A laila e hōʻike ʻo AdWords i kēlā mau hoʻolaha i kēlā kanaka ma ka Pūnaewele Hōʻike Google holoʻokoʻa. No nā hopena maikaʻi loa, segment your website visitors first by comparing their demographics. Once you’ve done that, you’ll be able to target your remarketing efforts to the specific types of visitors.

Ka noiʻi huaʻōlelo

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. To create content that will attract customers, you should research terms related to your niche and plug them into Google. Track how many searches are made for these terms per month, and how many times people click on the ads for these terms. A laila, create content around those popular searches. ʻO kēia ala, you will not only create quality content for your customers, but you’ll also have a better chance of being ranked higher.

ʻO ke ala maikaʻi loa e hoʻomaka ai i kāu noiʻi huaʻōlelo ʻo ka hana ʻana i kahi kanaka kūʻai, a i ʻole mea kūʻai kūpono. E hana i kahi kanaka kūʻai aku ma ka ʻike ʻana i nā ʻano, nā manaʻo, a me nā hana kūʻai o kāu mea kūʻai maikaʻi. Ma muli o kēia ʻike, hiki iā ʻoe ke hōʻemi i ka papa inoa o nā huaʻōlelo hiki. Ke loaʻa iā ʻoe kahi kanaka kūʻai, hiki iā ʻoe ke hoʻohana i kahi mea hana noiʻi huaʻōlelo e ʻimi i nā huaʻōlelo pili loa. A laila, e ʻike ʻoe i nā mea i loaʻa i ke kūlana kiʻekiʻe loa.

E like me ka mea i ʻōlelo ʻia ma luna, ʻo ka manaʻo o ka noiʻi huaʻōlelo AdWords ma ka manaʻo. Ke huli nei ʻo Google i nā mea hoʻohana e ʻimi ikaika nei i kahi hoʻonā. ʻAʻole ʻike ka poʻe e ʻimi nei i kahi hui hōʻailona ma Lākana i kāu hoʻolaha, ʻoiai ʻo ka poʻe e mākaʻikaʻi ana i kahi makasina fashion e ʻimi nei no ka hoʻonaʻauao. Me ka hoʻohana ʻana i nā huaʻōlelo hoʻohālikelike, e loaʻa iā ʻoe nā mea kūʻai aku e ʻimi maoli nei i kāu mea e hāʻawi nei. Hiki i kēia poʻe huli ke kaomi i kāu hoʻolaha inā hiki iā lākou ke ʻike me ia.

Hiki iā ʻoe ke hoʻohana i ka huaʻōlelo hoʻolālā e ʻike i nā huaʻōlelo i loaʻa ka nui o ka hulina, a ehia mau manawa i huli ʻia ai kekahi huaʻōlelo no kēlā me kēia mahina. Ma waho aʻe o ka helu huli mahina, hiki iā ʻoe ke nānā i nā ʻano i ka manawa maoli, me ka ʻikepili Google Trends a me kāu helu helu kūloko. Me keia, hiki iā ʻoe ke hoʻoholo inā loaʻa i kahi huaʻōlelo ka nui o ka huli ʻana a inā paha ia e hele a piʻi paha. Ke pau kāu noiʻi huaʻōlelo, e loaʻa iā ʻoe kahi papa inoa o nā huaʻōlelo kūpono e huli ai no kāu hoʻolaha.

Inā he ʻoihana ʻoe, ua hoʻohana paha ʻoe i ka Google's Adwords platform e hoʻolaha i kāu ʻoihana. Nui nā ala e hoʻolālā ai i kāu moʻokāki e hōʻoia i ka loaʻa ʻana o ka bang no kāu kālā. Ma keia 'atikala, e uhi mākou i nā kumu kumu o ke koho ʻana i nā huaʻōlelo kālepa, ka huli ʻana i kāu poʻe e hoʻohana ana i ka hoʻohālikelike ʻōlelo, a me ka huli ʻana i nā hoʻololi. Ua manaʻo ʻia kēia ʻatikala e hāʻawi iā ʻoe i ka ʻike e pono ai e hoʻonui i ka pono o kāu mau hoʻolaha hoʻolaha ma ke kahua o Google.

Hoʻolaha ma ka Google's Adwords platform

Nui nā kumu e waiwai ai ka hoʻolaha ʻana ma ke kahua ʻo Google's Adwords. Ka mua, e uku ʻia ʻoe ke kaomi ʻana o kekahi i kāu hoʻolaha. Ka lua, ʻae kēia ʻano hoʻolaha iā ʻoe e nānā i nā hopena o kāu hoʻolaha hoʻolaha. ʻO kēlā ala, hiki iā ʻoe ke hoʻoholo i ka ʻike e pili ana i ka nui o ke kālā āu e hoʻolilo nei ma ka hoʻolaha. Akā ʻaʻole ʻo Google Adwords wale nō ke ala e hoʻolaha ai ma Google. No ka hōʻoia ʻana he hana ia no kāu ʻoihana, pono ʻoe e hoʻomaopopo i ka hana ʻana o kēia kahua hoʻolaha.

Hana ʻo AdWords me ka Pūnaewele Hōʻike Google, e hoʻohana ana i ka pūnaewele Google o nā pūnaewele ʻaoʻao ʻekolu. Hiki ke ʻike ʻia kāu hoʻolaha ma luna o kāu ʻaoʻao pūnaewele, i ka ʻaoʻao ʻaoʻao, ma mua o nā wikiō YouTube, a i ʻole ma kahi ʻē aʻe. Hiki i ka paepae ke kau i nā hoʻolaha ma nā polokalamu kelepona a me Gmail. Pono ʻoe e hoʻopaʻa inoa i kāu mau hōʻailona ma mua o kou hoʻomaka ʻana i ka hoʻolaha ma Google. ʻO ke ʻano kēia e uku ʻoe i ka liʻiliʻi no kēlā me kēia kaomi a loaʻa nā wahi hoʻolaha maikaʻi.

He maʻalahi ka hoʻohana ʻana i ka hoʻolaha ʻana ma ka Google's Adwords platform. Nui nā ala e hoʻonui ai i kāu kālā, me ka hoʻonui ʻana i kāu hoʻolilo ke ʻike ʻia nā hopena. E hoʻonui i kou holomua, e noʻonoʻo e hoʻolimalima i kahi ʻōlelo aʻoaʻo a Google Certified e kōkua iā ʻoe. ʻAʻohe kumu e hoʻāʻo ʻole ai ʻoe, ʻoiai he ala kūʻai kūpono ia e hoʻolaha i nā hoʻolaha i manaʻo nui ʻia. A hoʻomanaʻo, inā loaʻa iā ʻoe nā hopena, hiki iā ʻoe ke hoʻonui i kāu kālā i ka wā e hiki mai ana.

ʻO ka hoʻolaha ma ka Google's Adwords platform kahi ala ikaika loa e hiki ai i nā mea kūʻai aku ma ka honua holoʻokoʻa. ʻO kāna ʻōnaehana he mea kūʻai maoli, a kau ʻoe i nā huaʻōlelo a me nā ʻōlelo kikoʻī. Ke koho ʻoe i kāu mau huaʻōlelo a loaʻa kahi helu maikaʻi, e hōʻike ʻia kāu hoʻolaha i mua o nā hualoaʻa. A ʻo ka hapa maikaʻi loa, ʻaʻole nui ke kumu kūʻai, a hiki iā ʻoe ke hoʻomaka i kahi hoʻolaha i kēia lā!

E kūʻai i nā huaʻōlelo i hoʻopaʻa inoa ʻia

A hiki i kēia manawa, ʻAʻole hiki iā ʻoe ke koho i nā huaʻōlelo hōʻailona o ka mea hoʻokūkū ma Google Adwords. Ua hoʻololi kēlā 2004, i ka wā i hoʻolauna mai ai ʻo Google i nā huaʻōlelo hoʻokūkū. ʻO ka hoʻoholo e pili ana iā Google, nona kahi kulekele e ʻae ana i nā mea hoʻokūkū e hoʻohana i kā lākou mau hōʻailona ma ke kope hoʻolaha, ua hoʻoikaika i nā hoʻokūkū ʻoihana he nui e hoʻohana i kā lākou inoa inoa ponoʻī i nā hoʻolaha. I kēia manawa, akā naʻe, ke hoʻohuli ʻia nei kēia kulekele.

Ma mua o kou kūʻai ʻana ma kahi huaʻōlelo kālepa, e hōʻoia iā ʻoe ka ʻae e hoʻohana. Loaʻa iā Google nā ​​kulekele hoʻolaha hulina maʻalahi e pili ana i nā hōʻailona. I ke koho ʻana i ka hōʻailona o ka mea hoʻokūkū, pale i ka hoʻokomo ʻana i ka inoa o ka mea hoʻokūkū ma ke kope hoʻolaha. ʻO ka hana ʻana pēlā e alakaʻi i nā helu maikaʻi haʻahaʻa. Me ka nānā ʻole i ke kumu, he hana maikaʻi ka loaʻa ʻana o kahi kūlana mana ma nā hopena hulina.

ʻO ke kumu nui ʻaʻole e koho i kahi huaʻōlelo i hoʻopaʻa inoa ʻia he mea paʻakikī paha ke hoʻokaʻawale ma waena o nā hopena hulina organik a me nā hoʻolaha uku.. Eia naʻe, inā hoʻopaʻa inoa ʻia kāu hōʻailona me Google, hiki ke hoʻohana ʻia ma nā pūnaewele ʻike. ʻO nā ʻaoʻao loiloi kahi laʻana o kēia. Hoʻohana pū nā ʻoihana nui i kā lākou mau hōʻailona ma kā lākou kope hoʻolaha, a aia lākou i loko o ko lākou kuleana e hana pēlā. Makemake kēia mau ʻoihana e noho ma luna o nā hopena hulina no kā lākou huahana a me nā lawelawe.

He waiwai nā hōʻailona. Makemake paha ʻoe e noʻonoʻo e hoʻohana iā lākou i kāu kikokikona hoʻolaha e hoʻolaha i kāu huahana. ʻOiai paʻakikī paha lākou e hoʻohana i nā hoʻolaha, hiki nō lākou i kekahi mau manawa. Pono e hoʻohana ʻia nā huaʻōlelo i mālama ʻia no ka ʻike, e like me ka blog. Pono e loaʻa iā ʻoe kahi ʻaoʻao pae i loaʻa nā huaʻōlelo i hoʻopaʻa inoa ʻia a pono e hoʻomaopopo i ke ʻano o kāu manaʻo pāʻoihana. Inā kūʻai aku ʻoe i nā ʻāpana, pono ʻoe e haʻi maopopo i kēia a hōʻike i ke kumukūʻai a i ʻole kahi loulou no ke kūʻai ʻana i ka mea.

Inā hoʻohana kāu mau mea hoʻokūkū i kahi inoa inoa inoa, pono ʻoe e hāʻawi i kēlā mau huaʻōlelo ma Adwords. A i ʻole, hiki iā ʻoe ke kū i ka helu haʻahaʻa haʻahaʻa a me ke kumukūʻai no kēlā me kēia kaomi. Eia kekahi, ʻAʻole ʻike paha kāu mau mea hoʻokūkū i kou inoa inoa a ʻaʻole ʻoe e ʻike i kāu ʻōlelo ʻana iā lākou.. Iloko o ka manawa nō, ke koho nei ka hoʻokūkū ma nā ʻōlelo like. Hiki iā ʻoe ke hoʻāʻo e hoʻohana i kou inoa inoa ponoʻī ma ke ʻano he huaʻōlelo kālepa.

Hoʻokaʻawale ʻia ka poʻe me ka hoʻohālikelike ʻōlelo

ʻOiai e manaʻo paha ʻoe ʻo ka pāʻani ākea wale ke ala e huli ai i kāu mea kūʻai aku, Hāʻawi ka hoʻohālikelike ʻōlelo iā ʻoe i ka mana hou aku. Me ka hoʻolike huaʻōlelo, ʻo kāu mau hoʻolaha wale nō e hōʻike ʻia i ka wā e paʻi ai kekahi i ka ʻōlelo, me nā ʻano like ʻole a me nā huaʻōlelo ʻē aʻe ma mua a ma hope paha o kāu huaʻōlelo. ʻo kahi laʻana, hiki iā ʻoe ke kuhikuhi i nā lawelawe ʻoki mauʻu ma ka wahi a ʻike i kahi papa inoa o nā lawelawe kūloko a me kā lākou uku kau. Ke hoʻohana nei i ka hoʻohālikelike ʻōlelo, akā naʻe, ʻoi aku ka pipiʻi ma mua o ka pāʻani ākea, no laila pono e noʻonoʻo i nā koho ʻē aʻe.

Hiki ke hoʻonui i ka CTR a me ka hoʻololi ʻana i ka hoʻohana ʻana i ka hoʻohālikelike ʻōlelo, a hiki ke hōʻemi i nā lilo hoʻolaha hoʻolaha. ʻO ka ʻaoʻao haʻahaʻa i ka hoʻohālikelike ʻōlelo ʻo ia ka palena o kāu hoʻolaha hoʻolaha i nā hulina i loaʻa kāu huaʻōlelo pololei, hiki ke kaupalena i kou hiki. Inā ʻoe e hoʻāʻo nei i nā manaʻo hou, akā naʻe, ʻO ka pāʻani ākea paha ke koho maikaʻi loa. Hāʻawi kēia hoʻonohonoho iā ʻoe e hoʻāʻo i nā hoʻolaha hou a ʻike i ka hana. Ke pili i ka hana hoʻolaha, makemake ʻoe e hōʻoia ʻoe e ʻimi nei i ka lehulehu kūpono me nā huaʻōlelo kūpono.

Inā hoʻolaha ʻoe i kahi huahana a i ʻole lawelawe i kaulana ma ka laulā, ʻO ka hoʻohālikelike ʻōlelo huaʻōlelo he ala maikaʻi loa ia e huli ai i kēia pūʻulu. Hana ka hoʻohālikelike ʻōlelo ma ka hōʻoia ʻana e hōʻike ʻia kāu mau hoʻolaha i nā poʻe i ʻimi i ka huaʻōlelo a i ʻole ka ʻōlelo pololei.. ʻO ke kī ʻo ka hōʻoia ʻana i ka ʻōlelo āu e hoʻohana ai ma ke ʻano pololei i ʻike ʻia ma nā hopena hulina kiʻekiʻe. ʻO kēia ala, e pale aku ʻoe i ka hoʻopau ʻana i kāu kālā hoʻolaha ma nā kaʻa pili ʻole.

Hiki i nā huaʻōlelo ke kōkua iā ʻoe e kālailai i nā hulina mea kūʻai aku e hoʻoholo i ke ʻano o nā huaʻōlelo a lākou e ʻimi nei. He mea kōkua nui inā ʻoe e ʻimi nei i nā mea kūʻai aku. ʻO ka hoʻohana ʻana i ka hoʻokūkū huaʻōlelo ma Adwords e hōʻemi i kāu poʻe i manaʻo ʻia a hoʻomaikaʻi i ka hana o kāu hoʻolaha hoʻolaha. A, ke hoʻohana pono ʻoe, e ʻike ʻoe i kahi hoʻihoʻi kiʻekiʻe ma ka hoʻolaha hoʻolaha. Ke aʻo ʻoe i kēia mau ʻano, hiki iā ʻoe ke hoʻokō i kāu mau pahuhopu me ka ʻoi aku ka pololei ma mua o ka wā ma mua.

ʻO kahi ala ʻē aʻe e huli ai i nā kānaka ʻo ka hana ʻana i nā papa inoa pili. Hiki i kēia mau papa inoa ke hoʻokomo i nā malihini kipa a i ʻole ka poʻe i hana i nā hana kikoʻī ma kāu pūnaewele. Me nā papa inoa pili, hiki iā ʻoe ke kuhikuhi i nā mea hoʻohana kikoʻī e pili ana i kā lākou makemake. A, inā loaʻa iā ʻoe kahi huahana i kūʻai ʻia e nā kānaka, hiki iā ʻoe ke hoʻohana i kēlā mea e hoʻopaʻa iā lākou me nā hoʻolaha. ʻO ka manawa aʻe e hana ai ʻoe i mea hou, e hoʻohana i kahi papa inoa pili maʻamau.

E hahai i nā hoʻololi ʻana me ka hoʻohālikelike ʻōlelo

Inā ʻoe e ʻimi nei e hoʻomaikaʻi i kāu hoʻolaha hoʻolaha ʻenehana hulina, E noʻonoʻo paha ʻoe e hoʻohana i ka mea hoʻololi hoʻohālikelike ma kahi o ka pāʻani ākea. Ua hoʻohana ʻia kēia mau mea hoʻololi i ka ʻimi uku mai ka hoʻomaka ʻana o ke kahawai, a ʻae lākou iā ʻoe e ʻoi aku ka pololei i ka hōʻike ʻana i kāu mau hoʻolaha. ʻOiai he manaʻo maikaʻi paha kēia, nui nā mea hoʻolaha e hopohopo nei no ka hoʻopau ʻana i kā lākou hoʻolaha hoʻolaha inā ʻaʻole lākou e hoʻololi i kā lākou huaʻōlelo pāʻani ākea. Kahi mea hou aʻe, hiki i ka huaʻōlelo hoʻohālikelike huaʻōlelo ke hoʻomaka i kāu hoʻolaha no nā ʻimi hoʻomalu ʻole, hoʻohaʻahaʻa i ka pili o kāu hoʻolaha.

ʻO ke ala ʻē aʻe e hoʻonui ai i kāu mau huaʻōlelo huaʻōlelo e hoʻohui “+” i na huaolelo pakahi. E haʻi kēia iā Google e hoʻohana ʻia ka huaʻōlelo āu e makemake ai i ka huli ʻana. ʻo kahi laʻana, ina e imi kekahi “kukui pākaukau ʻalani,” E hōʻike wale ʻia kāu hoʻolaha inā hoʻokomo ke kanaka i ka huaʻōlelo pololei. He kūpono kēia ʻano no ka poʻe e ʻimi nei “kukui pākaukau ʻalani,” no ka mea, e hōʻike ʻia i ka poʻe e paʻi i ka huaʻōlelo pololei, ma mua o ka maʻamau.

To increase CTR and conversion rates, it’s imperative to include numbers into the headline of your ads. Research shows that incorporating numbers into the headline of your ads increases CTR by 217%. But that doesn’t mean you should reinvent the wheel. The trick is to craft a compelling value proposition and hook without reinventing the wheel. While clever ads can increase CTR, they can be costly. No laila, let’s take a look at some simple but effective strategies.

Ka noiʻi huaʻōlelo

To make the most of your AdWords campaign, you must conduct keyword research. Keywords can be chosen based on their popularity, cost per click, and search volume. Google Keyword Planner is a free tool you can use for this purpose. By using this tool, you can determine the average number of searches a keyword receives each month and the cost per click for each keyword. Google Keyword Planner also suggests related keywords that you can use to build more targeted campaigns.

Ke loaʻa iā ʻoe kahi papa inoa o nā huaʻōlelo, it is time to prioritize them. Focus on a handful of the most popular terms. Keep in mind that fewer keywords will result in a more targeted campaign and greater profits. Eia naʻe, if you don’t have the time to do keyword research for every keyword, you can use a free tool like SEMrush to find out which keywords your target audience is typing in. It is also possible to use a keyword research tool like SEMrush to find out how many results show up on a SERP.

Another tool that is free and can be used to perform keyword research is Ahrefs. It is a good place to start, as it allows you to view your competitors’ website traffic, competition, and keyword volume. You can also see what type of websites are ranking for those keywords and analyze their strategies. This is crucial, since these keywords are what you want to rank on Google. Eia naʻe, it is not always easy to share these findings with other parties.

Using Google’s Keyword Planner allows you to see search volumes by month, which can help you target your ads with more specific terms. The keyword planner also allows you to see similar keywords. This tool also shows you the number of people searching for a keyword based on your constraints. You can even use Google’s Keyword Planner to see which keywords are competing for the same keywords as yours. These tools will give you an idea of the most popular keywords and help you find the best ones for your ad campaigns.

Ke kumu hoʻohālike

ʻO ke kumukūʻai-per-click (CPC) strategy can generate more low-cost impressions than CPM, particularly for ads that are below the fold. Eia naʻe, CPM works best when brand awareness is your primary goal. Manual CPC bidding focuses on setting bids for specific keywords. In this model, you can use higher bids only for these keywords to maximize visibility. Eia naʻe, this method can be time-consuming.

Adwords allows you to change your bids by campaign and ad group level. These bid adjustments are called bid modifiers. Bid modifiers are available for Platform, InteractionType, and PreferredContent. These are maintained at the ad group level through the AdGroupCriterionService. Pela no, campaign-level bid adjustments can be made via the CampaignBidModifierService. Google also provides an API for these adjustments.

The default ad placement is called Broad Match. This type shows your ad on the search engine’s page for any keyword, including synonyms and related searches. While this approach results in a large number of impressions, it also has a higher cost. Other types of match include Exact Match, Pāʻani Huaʻōlelo, and Negative Match. Laulaha, the more specific your match, the lower your cost will be.

The Bidding model for Adwords uses a variety of techniques to help you optimize your ad campaigns. ʻo kahi laʻana, you can set the maximum bid for a particular keyword, then adjust your bid based on how many conversions you’ve received. If you’ve made a sale, AdWords will increase your bid based on that. For more advanced users, you can also use dynamic conversion tracking.

Target CPA bidding is a type of ad strategy that focuses on driving conversions. It sets bids for a campaign based on CPA (Cost per Acquisition), which is the cost to acquire a single customer. This model can be complex if you don’t know your acquisition cost (CPA) or how many conversions your ads drive. Eia naʻe, the more you know about CPA, the more you’ll know how to set your bids accordingly.

Manual bidding is also an option to increase clicks, nā manaʻo, and video views. Choosing this strategy will allow you to control your budget while boosting the ROI of your campaigns. Eia naʻe, you should note that manual bidding is not recommended for every campaign. A more appropriate option would be to use the maximize conversions strategy, which is hands-off and requires less effort. You can also increase your daily budget if you find your average spend is lower than your daily budget.

Quality scores

To improve your Quality Scores in Adwords, you need to pay attention to certain key factors. These factors affect your Quality Score individually and collectively, and may require adjustments to your website. Listed below are some things to consider to improve your Quality Score:

Your Quality Score is directly related to how well your ad performs. A high Quality Score translates into a strong user experience. Increasing your Quality Score is also a good idea as it will help you boost your Ad Rank and lower your cost per click. Whether you’re aiming for higher visibility on Google or a lower CPC, the Quality Score will affect the performance of your ad over time. In addition to this, a high Quality Score will improve your ad’s placement in search results and lower your cost per click.

You can improve your Quality Score by optimizing your ad’s keyword relevance. Keyword match refers to how closely your ad matches the user’s search query. Your ad’s keyword relevancy is measured using the Quality Score, and will determine how your ads are displayed. Your ad should tell potential customers what they can expect from your business, offer a compelling call to action, and be attractive to users on all devices.

The three factors that influence your account’s Quality Score are: ka helu clickthrough i manaʻo ʻia (CTR), landing page experience (LE), and the ad’s relevance to the searcher’s intent. When you compare the scores of keywords that appear under different ad groups, you’ll see that the Quality Scores for those keywords will differ from the same keywords in other ad groups. The reasons for this include different ad creative, ʻaoʻao pae, demographic targeting, a oi aku. If your ad receives a low Quality Score, you’ll have a better understanding of how the quality score is calculated. The results of this analysis are published on Google’s website and are updated every few days.

In the Adwords auction, your Quality Score influences the rank of your ad and cost per click. You’ll find that lower CPC means less money spent per click. Quality Scores should also be considered for your bid. ʻOi ke kiʻekiʻe o kāu Helu Koʻikoʻi, the more likely you’ll be displayed in your ad. In the ad auction, a higher CPC will generate more revenue for the search engine.

Koina

One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Cost per click or CPC is a cost that is regulated by Google Adwords using a metric called the maximum CPC. This metric allows advertisers to control their bids according to the amount of money they can afford to spend for each click. The cost of each click is dependent on the size of your business and the industry you’re in.

To understand the cost of PPC software, you’ll want to consider how you will allocate your budget. You can allocate some of your budget to mobile and desktop advertising, and you can also target certain mobile devices to increase conversions. The cost of PPC software is usually based on a subscription model, so be sure to factor in the cost of a subscription. WordStream offers prepaid plans and six-month contracts. You’ll find it easy to budget for PPC software this way, as long as you understand the terms and conditions.

The most common method for determining cost of Adwords is the cost per click (PPC). It is best used when you want to target a specific target audience and are not targeting a large volume of traffic every day. The cost per mille, or CPM, bidding method is useful for both types of campaigns. CPM gives you insight into the number of impressions your advert receives, which is important when developing a long-term marketing campaign.

As the number of competitors on the internet continues to rise, the cost of Adwords is getting out of hand. Just a few years ago, paying for clicks was still a relatively low cost. I kēia manawa, with more people bidding on Adwords, it’s possible for new businesses to spend EUR5 per click on some keywords. No laila, how can you avoid spending more money on your Adwords campaigns? There are many ways to control the costs associated with Adwords.

Inā makemake ʻoe e ʻike pehea e kūkulu ai i kāu moʻokāki Adwords e hoʻonui i ka hoʻihoʻi ʻana i kāu hoʻolaha hoʻolaha, heluhelu i keia 'atikala. E hele kēia ʻatikala ma luna o nā Koina, Nā pōmaikaʻi, Huli a me nā huaʻōlelo. Ke hoʻomaopopo ʻoe i kēia mau manaʻo kumu ʻekolu, e mākaukau ʻoe e hoʻomaka. Ke mākaukau ʻoe e hoʻomaka, e nānā i ka hoʻāʻo manuahi. Hiki iā ʻoe ke hoʻoiho i ka polokalamu hoʻolaha Adwords ma aneʻi. Hiki iā ʻoe ke hoʻomaka e kūkulu i kāu moʻokāki.

Na koina

Hoʻohana ʻo Google ma mua o $50 miliona i ka makahiki ma AdWords, me nā hui ʻinikua a me nā ʻoihana kālā e uku ana i nā kumukūʻai kiʻekiʻe loa. Kahi mea hou aʻe, Hoʻohana nui ʻia ʻo Amazon, hoʻolilo ʻoi aku ma mua o $50 miliona i kēlā me kēia makahiki ma AdWords. Akā he aha ke kumukūʻai maoli? Pehea ʻoe e haʻi ai? E hāʻawi ana kēia mau mea iā ʻoe i ka manaʻo nui. Ka mua, pono ʻoe e noʻonoʻo i ka CPC no kēlā me kēia huaʻōlelo. ʻAʻole manaʻo ʻia ka CPC haʻahaʻa o ʻelima keneta i nā huaʻōlelo kumu kūʻai nui. Hiki ke kūʻai aku i nā huaʻōlelo kiʻekiʻe loa $50 no ke kaomi.

ʻO kekahi ala e koho ai i ke kumukūʻai ma ka helu ʻana i ka helu hoʻololi. E hōʻike ana kēia helu i ka manawa e hana ai ka malihini i kekahi hana. ʻo kahi laʻana, hiki iā ʻoe ke hoʻonohonoho i kahi code kūʻokoʻa e hahai i nā kau inoa leka uila, a na ke kikowaena AdWords e ping i nā kikowaena e hoʻoponopono i kēia ʻike. A laila e hoʻonui ʻoe i kēia helu me 1,000 e helu i ke kumukūʻai hoʻololi. Hiki iā ʻoe ke hoʻohana i kēia mau waiwai no ka hoʻoholo ʻana i ke kumukūʻai o nā hoʻolaha AdWords.

He mea nui ka pili o ka hoʻolaha. Hiki i ka hoʻonui ʻana i ka pili o ka hoʻolaha ke hoʻonui i ka helu kaomi a me nā helu maikaʻi. Hoʻokele ʻo Conversion Optimizer i nā hoʻolaha ma kahi pae huaʻōlelo i mea e hoʻohuli ai i nā hoʻololi ʻana ma lalo a i ʻole ma lalo o ke kumu kūʻai o ka mea hoʻolaha no ka hoʻololi ʻana., a i ʻole CPA. ʻOi aku ka pili o kāu mau hoʻolaha, ʻoi aku ka kiʻekiʻe o kāu CPC. Akā pehea inā ʻaʻole e hana ana kāu hoʻolaha e like me ka mea i manaʻo ʻia? ʻAʻole paha ʻoe makemake e hoʻopau i ke kālā ma nā hoʻolaha i kūpono ʻole.

ʻO nā huaʻōlelo koʻikoʻi loa he ʻumi ma AdWords e pili ana i ke kālā a me nā ʻoihana e mālama i nā kālā nui. ʻo kahi laʻana, ka huaʻōlelo “degere” a i ʻole “hoʻonaʻauao” kiʻekiʻe ma ka papa inoa o nā huaʻōlelo Google pipiʻi. Inā ʻoe e noʻonoʻo ana e komo i ke kula hoʻonaʻauao, e mākaukau e uku i kahi CPC nui no kahi huaʻōlelo haʻahaʻa ka nui o ka hulina. Makemake ʻoe e ʻike i ke kumukūʻai no kēlā me kēia kaomi o nā huaʻōlelo e pili ana i nā keʻena lapaʻau.

ʻOiai hiki iā ʻoe ke hoʻokele i kāu kālā, Hiki iā Google AdWords ke koho maikaʻi loa no nā ʻoihana liʻiliʻi. Hiki iā ʻoe ke hoʻomalu i ka nui āu e hoʻolilo ai i kēlā me kēia kaomi ma o ka geo-targeting, ka huli ʻana o ka mea hana, a oi aku. Akā e hoʻomanaʻo, ʻaʻole ʻoe hoʻokahi! Ke alo nei ʻo Google i ka hoʻokūkū koʻikoʻi mai AskJeeves a me Lycos. Ke kūʻē nei lākou i ka noho aliʻi ʻana o Google ma ke ʻano he helu ʻekahi ʻimi hulina i ka honua.

Nā pōmaikaʻi

He kahua ʻo Google AdWords no ka hoʻolaha uku pākēneka. Hoʻoponopono ia i nā hoʻolaha e kū ana ma luna o nā hulina Google. Hiki i nā ʻoihana āpau ke pōmaikaʻi mai AdWords, ma muli o kona mau pōmaikaʻi. ʻOi aku ka ikaika o kāna koho ʻana ma mua o ke koho wale ʻana i kahi anaina e pili ana i ka wahi a i ʻole ka hoihoi. Hiki iā ʻoe ke huli i ka poʻe ma muli o nā huaʻōlelo pololei a lākou e paʻi ai ma Google, hōʻoia ʻoe e hoʻolaha wale i nā mea kūʻai aku i mākaukau e kūʻai.

Hana ʻo Google Adwords i nā mea āpau, mai nā kūʻai aku i nā kūlana hoʻolaha. Me Google Adwords, hiki iā ʻoe ke nānā a hoʻoponopono i kāu mau kumukūʻai no ka loaʻa ʻana o ka hoʻihoʻi maikaʻi loa ma kēlā me kēia kaomi. Hāʻawi ka hui Google Adwords iā ʻoe i kēlā me kēia pule, i kēlā me kēia pule, a me ka hoike mahina. Hiki i kāu hoʻolaha ke lawe mai i ʻehiku mau malihini kipa i kēlā me kēia lā, inā ʻoe laki. No ka loaʻa ʻana o ka maikaʻi loa mai Adwords, pono ʻoe e ʻike maopopo i ka mea āu e hoʻāʻo nei e hoʻokō.

Ke hoʻohālikelike ʻia me SEO, ʻO AdWords kahi mea hana ʻoi aku ka maikaʻi no ka hoʻokele kaʻa a alakaʻi. He maʻalahi ka hoʻolaha PPC, scalable, a hiki ke ana, ʻo ia hoʻi, e uku wale ʻoe ke kaomi kekahi i kāu hoʻolaha. Kahi mea hou aʻe, e ʻike pono ʻoe i nā huaʻōlelo i lawe mai iā ʻoe i ka nui o ke kaʻa, kahi e hiki ai iā ʻoe ke hoʻomaikaʻi i kāu hoʻolālā kālepa. Hiki iā ʻoe ke hahai i nā hoʻololi ʻana ma o AdWords.

Hoʻohana maʻalahi ka mea hoʻoponopono Google AdWords a kōkua iā ʻoe e hoʻokele i kāu hoʻolaha. ʻOiai inā hoʻokele ʻoe i kahi moʻokāki AdWords nui, e hoʻomaikaʻi maikaʻi ʻia ka hoʻoponopono ʻana i kāu hoʻolaha. Ke hoʻomau nei ʻo Google i ka hoʻolaha ʻana i kēia hāmeʻa, a loaʻa iā ia ka laulā o nā pono ʻē aʻe no nā mea nona ka ʻoihana. Inā ʻoe e ʻimi nei i kahi hoʻonā no nā pono hoʻolaha o kāu ʻoihana, ʻO ka Lunahooponopono AdWords kekahi o nā mea hana pono loa i loaʻa.

Ma waho aʻe o ka huli ʻana i nā hoʻololi, Hāʻawi ʻo AdWords i nā mea hana hoʻāʻo like ʻole e kōkua iā ʻoe e hana i ka hoʻolaha hoʻolaha kūpono. Hiki iā ʻoe ke hoʻāʻo i nā poʻomanaʻo, kikokikona, a me nā kiʻi me nā mea hana AdWords a ʻike i nā mea hana i ʻoi aku ka maikaʻi. Hiki iā ʻoe ke hoʻāʻo i kāu huahana hou me AdWords. ʻAʻole pau nā pōmaikaʻi o AdWords. No laila, He aha kāu e kali nei? E hoʻomaka i kēia lā a hoʻomaka e pōmaikaʻi mai AdWords!

Hoʻopaʻa

ʻO ka huli ʻana i kāu mau hoʻolaha Adwords i nā poʻe e hiki ke kōkua iā ʻoe e hoʻonui i kāu helu hoʻololi a hoʻonui i kāu kālepa pūnaewele. Hāʻawi ʻo AdWords i kekahi mau ala no kēia, akā, ʻo ke ala ʻoi aku ka maikaʻi o ka hui pū ʻana o nā ʻano hana. Ma muli o kāu mau pahuhopu. E aʻo hou e pili ana i kēia mau ʻano hana like ʻole, heluhelu mai! Eia kekahi, mai poina e ho'āʻo i kāu mau hoʻolaha! E kūkākūkā mākou pehea e hoʻāʻo ai i kēia mau ʻano ʻokoʻa i ka Adwords.

He laʻana ka huli ʻana i ka loaʻa kālā o kahi hui wahi kanaka. Hoʻokumu ʻia kēia ʻano o ka huli ʻana i ka ʻikepili IRS i hoʻolaha ʻia. ʻOiai aia wale nō ma ʻAmelika Hui Pū ʻIa, Hiki iā Google AdWords ke huki i ka ʻike mai ka IRS a hoʻokomo i loko o AdWords, hiki iā ʻoe ke hana i nā papa inoa e pili ana i ka wahi a me nā code zip. Hiki nō hoʻi iā ʻoe ke hoʻohana i ke koho ʻImi Loaʻa no ka hoʻolaha ʻana. Inā ʻike ʻoe i ke ʻano o nā demografika e pili ana kāu poʻe hālāwai, hiki iā ʻoe ke hoʻokaʻawale i kāu mau hoʻolaha AdWords e like me ia.

ʻO ke ala ʻē aʻe e ʻimi ai i kāu mau hoʻolaha Adwords ma ke koho ʻana i kahi kumuhana a i ʻole subtopic. Hāʻawi kēia iā ʻoe e ʻimi i kahi lehulehu ākea me ka liʻiliʻi o ka hoʻoikaika. Eia naʻe, ʻAʻole ka hilinaʻi o ke kumuhana i nā huaʻōlelo kikoʻī. He mea paahana maikaʻi loa ka huli ʻana kumuhana ke hoʻohana pū ʻia me nā huaʻōlelo. ʻo kahi laʻana, hiki iā ʻoe ke hoʻohana i nā kumuhana no nā lawelawe a i ʻole nā ​​huahana o kāu pūnaewele, a i ʻole no kahi hanana a i ʻole hōʻailona. Akā ʻo kēlā me kēia ala āu e koho ai, hiki iā ʻoe ke hōʻea i kāu poʻe i manaʻo ʻia a hoʻonui i kāu hoʻololi.

ʻO ke ala aʻe e huli ai i nā hoʻolaha AdWords ʻo ke koho ʻana i kā lākou mea hoʻolohe ma muli o kā lākou loaʻa kālā, wahi, a oi aku. He mea maikaʻi kēia koho no nā mea kūʻai aku e makemake ana e hōʻoia i nā hoʻolaha a lākou e hoʻolilo nei i kā lākou kālā e hiki aku i ka lehulehu e kūʻai aku.. ʻO kēia ala, hiki iā ʻoe ke hōʻoia e hiki aku kāu hoʻolaha hoʻolaha i ka lehulehu e kūʻai paha i kāu huahana. Akā pehea e hiki ai iā ʻoe ke hana i kēlā?

Hua'ōlelo

Ke koho ʻana i nā huaʻōlelo no kāu hoʻolaha, e ho'āʻo e pale i nā huaʻōlelo ākea a i ʻole nā ​​huaʻōlelo pili ʻole i kāu ʻoihana. Makemake ʻoe e kuhikuhi i nā kaomi kūpono mai nā mea kūʻai aku kūpono a mālama i kāu mau manaʻo i ka liʻiliʻi. ʻo kahi laʻana, inā he hale hoʻoponopono kamepiula kāu, mai hoʻolaha i kāu ʻoihana me ka hoʻohana ʻana i ka huaʻōlelo “kamepiula.” A ʻoiai ʻaʻole hiki iā ʻoe ke pale i nā huaʻōlelo ākea, hiki iā ʻoe ke hōʻemi i kāu kumukūʻai PPC ma ka hoʻohana ʻana i nā synonyms, nā ʻano like ʻole, a me nā huaʻōlelo pili i ke ʻano.

ʻOiai he mea hoihoi paha nā huaʻōlelo huelo lōʻihi i ka wā mua, ʻAʻole makemake ʻo SEM iā lākou. ʻO ia hoʻi, inā hoʻokomo kekahi “ʻōlelo huna wifi” ʻaʻole paha lākou e ʻimi nei i kāu huahana a lawelawe paha. Ke ho'āʻo nei paha lākou e ʻaihue i kāu pūnaewele uea, a i ʻole ke kipa ʻana i kahi hoaaloha. ʻAʻole maikaʻi kekahi o kēia mau kūlana no kāu hoʻolaha hoʻolaha. aka, e hoʻohana i nā huaʻōlelo lōʻihi e pili ana i kāu huahana a lawelawe paha.

ʻO kahi ala ʻē aʻe e ʻimi ai i nā huaʻōlelo hoʻololi haʻahaʻa ʻo ka holo ʻana i nā hoʻolaha maikaʻi ʻole. Hiki iā ʻoe ke kāpae i kekahi mau huaʻōlelo mai kāu hoʻolaha ma ka pae hoʻolaha. He kōkua nui kēia inā ʻaʻole kūʻai kāu mau hoʻolaha. Akā ʻaʻole hiki i nā manawa a pau kēia. Aia kekahi mau hana hoʻopunipuni e huli i nā huaʻōlelo hoʻololi. E nānā i kēia ʻatikala na Search Engine Journal no ka ʻike hou aku. Loaʻa iā ia nā ʻōlelo aʻoaʻo he nui no ka ʻike ʻana i nā huaʻōlelo hoʻololi kiʻekiʻe. Inā ʻaʻole ʻoe i hana i kēia, hiki iā ʻoe ke hoʻomaka e hoʻokolohua me kēia mau hoʻolālā i kēia lā.

ʻO ka mea koʻikoʻi e hoʻomanaʻo e pili ana i nā huaʻōlelo no Adwords he hana koʻikoʻi lākou i ka hoʻohālikelike ʻana i kāu mau hoʻolaha me nā mea kūʻai aku.. Ma ka hoʻohana ʻana i nā huaʻōlelo kiʻekiʻe, e hōʻike ʻia kāu mau hoʻolaha i nā poʻe manaʻo koʻikoʻi i lalo o ka hale kūʻai. ʻO kēia ala, hiki iā ʻoe ke hōʻea i kahi anaina kiʻekiʻe e hiki ke hoʻohuli. ʻEkolu ʻano nui o nā huaʻōlelo, kūʻai, ʻike ʻike, a maʻamau. Hiki iā ʻoe ke hoʻohana i kekahi o kēia mau ʻano huaʻōlelo e huli i kahi hui mea kūʻai aku.

ʻO kekahi ala ʻē aʻe e ʻimi ai i nā huaʻōlelo kiʻekiʻe ʻo ia ka hoʻohana ʻana i ka hāmeʻa huaʻōlelo i hāʻawi ʻia e Google. Hiki iā ʻoe ke hoʻohana i ka Google webmaster search analytics report reports. I mea e hoʻonui ai i kou manawa e loaʻa ai nā hoʻololi, hoʻohana i nā huaʻōlelo e pili ana i ka ʻike o kāu pūnaewele. ʻo kahi laʻana, inā kūʻai ʻoe i nā lole, e hoʻohana i ka ʻōlelo “ʻano ʻano” e like me ka hua'ōlelo. E kōkua kēia i kāu hoʻolaha e ʻike ʻia e ka poʻe makemake i ka huahana āu e kūʻai nei.

No ka holomua ma Adwords, pono ʻoe e ʻike i nā huaʻōlelo āu e hoʻohana ai a pehea e kūʻai aku ai iā lākou. Ma keia 'atikala, e aʻo ʻoe pehea e hoʻonohonoho lima ai i nā bid, huaʻōlelo noiʻi, a huli hou i kāu mau hoʻolaha. Nui aʻe i ka hoʻolālā huaʻōlelo, pū kekahi, me ke ʻano o ka hoʻāʻo ʻana i kāu mau huaʻōlelo a pehea e ʻike ai i nā mea e loaʻa ai ka uku kaomi-ma waena. Manaʻolana, e kōkua kēia mau hoʻolālā iā ʻoe e loaʻa ka maikaʻi loa mai Adwords.

Ka noiʻi huaʻōlelo

He ʻāpana koʻikoʻi o ka kūʻai aku ʻana i ka ʻenekini huli, a ke hilinaʻi nei ka hoʻolaha hoʻolaha kūleʻa i ke koho ʻana i nā huaʻōlelo kūpono. ʻO ka noiʻi huaʻōlelo ke kaʻina o ka ʻike ʻana i nā mākeke waiwai a me ka manaʻo ʻimi. Hāʻawi nā huaʻōlelo i ka ʻikepili helu mākeke ma nā mea hoʻohana pūnaewele a kōkua iā lākou e hana i kahi hoʻolālā hoʻolaha. Ke hoʻohana nei i nā mea hana e like me Google AdWords’ hoʻolaha hoʻolaha, hiki i nā ʻoihana ke koho i nā huaʻōlelo kūpono loa no kā lākou hoʻolaha uku pākēneka. ʻO ke kumu o ka noiʻi huaʻōlelo e hana i nā manaʻo ikaika mai ka poʻe e ʻimi ikaika nei i kāu mea e hāʻawi ai.

ʻO ka hana mua i ka noiʻi huaʻōlelo ʻo ia ka hoʻoholo ʻana i kāu poʻe i manaʻo ʻia. Ke ʻike ʻoe i kāu poʻe i manaʻo ʻia, hiki iā ʻoe ke neʻe i nā huaʻōlelo kikoʻī. E hana i ka noiʻi huaʻōlelo, hiki iā ʻoe ke hoʻohana i nā mea hana manuahi e like me Google's Adwords Keyword Tool a i ʻole nā ​​​​mea hana noiʻi huaʻōlelo uku e like me Ahrefs. He maikaʻi kēia mau mea hana no ka noiʻi ʻana i nā huaʻōlelo, ke hāʻawi nei lākou i nā metric ma kēlā me kēia. Pono ʻoe e hana i ka nui o ka noiʻi ʻana ma mua o ke koho ʻana i kahi huaʻōlelo a ʻōlelo paha.

ʻO Ahrefs kekahi o nā mea noiʻi huaʻōlelo maikaʻi loa no nā mea hana ʻike. Hoʻohana kāna mea hana noiʻi huaʻōlelo i ka ʻikepili clickstream e hāʻawi i nā metric kaomi kūʻokoʻa. Loaʻa iā Ahrefs nā papa inoa inoa ʻehā, me nā hoʻāʻo manuahi ma nā papa inoa inoa Standard a me Lite. Me nā hoʻokolohua manuahi, hiki iā ʻoe ke hoʻohana i ka mea hana no nā lā ʻehiku a uku hoʻokahi wale nō i ka mahina. Nui ka ʻikepili huaʻōlelo – he ʻelima piliona huaʻōlelo mai 200 ʻāina.

Pono e hoʻomau ka noiʻi huaʻōlelo, ʻoiai ʻo nā huaʻōlelo kaulana i kēia lā ʻaʻole paha nā koho maikaʻi loa no kāu ʻoihana. Ma waho aʻe o ka noiʻi huaʻōlelo, pono e komo pū me ka noiʻi ʻana i nā huaʻōlelo kūʻai maʻiʻo. E hana i kahi noiʻi, e hoʻopili wale i nā huaʻōlelo e wehewehe ana i kāu hui a ʻike i ka nui o ka poʻe e paʻi i kēlā mau huaʻōlelo i kēlā me kēia mahina. E nānā i ka helu o nā hulina i loaʻa i kēlā me kēia huaʻōlelo i kēlā me kēia mahina a me ke kumukūʻai o kēlā me kēia pākahi. Me ka nui o ka noiʻi, hiki iā ʻoe ke kākau i nā ʻike pili i kēia mau hulina kaulana.

Ke koho ʻana i nā huaʻōlelo

Pono ʻoe e noiʻi i ka hoʻokūkū a ʻike i nā huaʻōlelo maʻamau e hoʻonui ai i kou manawa e loaʻa ai nā kaʻa kiʻekiʻe a loaʻa kālā. ʻO ka hoʻohana ʻana i nā mea hana noiʻi huaʻōlelo e kōkua iā ʻoe e hoʻoholo i nā huaʻōlelo i ʻoi aku ka maikaʻi a ʻoi aku ka hoʻokūkū no ʻoe e loaʻa kālā. Hiki iā ʻoe ke hoʻohana i nā mea hana e like me Ubersuggest e ʻike i nā stats huaʻōlelo mōʻaukala, manaʻo kālā, a me nā hoʻokūkū hoʻokūkū. Ke hoʻoholo ʻoe i nā huaʻōlelo e loaʻa kālā iā ʻoe, pono ʻoe e hoʻoholo i ka hoʻolālā huaʻōlelo.

ʻO ka mea nui e hoʻomanaʻo, ʻo ke koho pono ʻana i nā huaʻōlelo āu e makemake ai e kiʻi. ʻO ke kiʻekiʻe o ka CPC, ʻoi aku ka maikaʻi. Akā inā makemake ʻoe e hoʻokō i nā kūlana kiʻekiʻe ma nā ʻenekini huli, pono ʻoe e kūʻai kiʻekiʻe. Nānā ʻo Google i kāu kauā CPC a me ka helu maikaʻi o ka huaʻōlelo āu e ʻimi nei. ʻO ia ke kumu e pono ai ʻoe e koho i nā huaʻōlelo kūpono e kōkua iā ʻoe e loaʻa i nā kūlana kiʻekiʻe. ʻO ke koho ʻana i nā huaʻōlelo e ʻae iā ʻoe e ʻoi aku ka pololei me kāu mea e ʻike ai.

Ke koho ʻana i nā huaʻōlelo ma Adwords, pono ʻoe e noʻonoʻo i ka mea a kāu poʻe e ʻimi nei. ʻOi aku ka nui o nā poʻe e ʻike i kāu pūnaewele ma o kāu hoʻolaha, ʻoi aku ka nui o nā kaʻa e loaʻa iā ʻoe. E hoʻomanaʻo ʻaʻole e hopena nā huaʻōlelo a pau i ke kūʻai. ʻO ka hoʻohana ʻana i ka huli hoʻololi ʻana e ʻae iā ʻoe e ʻimi i nā huaʻōlelo ʻoi aku ka maikaʻi a hoʻoponopono i kāu CPC kiʻekiʻe e like me ia. Ke holo nei kāu hoʻolālā koho huaʻōlelo, e lawe mai ia oe i ka waiwai kiekie. Inā palena kāu kālā, hiki iā ʻoe ke hoʻohana mau i kahi lawelawe e like me PPCexpo e loiloi i kāu hoʻolālā koho huaʻōlelo.

E hoʻomanaʻo ʻaʻole ʻimi nā mea hoʻokūkū iā ʻoe i helu ʻekahi ma ka ʻaoʻao hopena o Google. Pono ʻoe e noʻonoʻo i ka loaʻa kālā o kāu hoʻolaha hoʻolaha. Pono maoli ʻoe i ka huakaʻi mai nā mea kūʻai aku e ʻimi nei i kāu huahana? ʻo kahi laʻana, inā ʻike ʻia kāu hoʻolaha ma lalo o kā lākou papa inoa, ke huki nei paha ʻoe i nā kaomi mai nā hui ʻē aʻe. E hōʻalo i ke koho ʻana i nā huaʻōlelo o kāu mea hoʻokūkū inā ʻaʻole lākou i manaʻo ʻia e kāu ʻoihana.

Hoʻonohonoho lima ʻana i nā bid

ʻAʻole helu ʻia ke koho ʻana i nā hanana hou, hoʻolaha pāpaho, kūʻai uila, a i ʻole ka wā. Hoʻonohonoho ʻia ka bidding manual i ka hoʻonohonoho ʻana i ka bid kūpono i ka manawa kūpono. Ma ka hoʻohaʻahaʻa ʻana i kāu mau pila inā haʻahaʻa ka ROAS, hiki iā ʻoe ke hoʻonui i kāu loaʻa kālā. Eia naʻe, Pono ʻoe e ʻike e pili ana i nā kumu like ʻole e pili ana i ka ROAS. No keia kumu, ʻoi aku ka maikaʻi o ka hoʻonohonoho lima ʻana ma mua o ka hoʻokaʻawale ʻana iā lākou.

ʻOiai ʻoi aku ka lōʻihi o kēia ala, Hāʻawi ia i ka mana granular a hōʻoia i ka hoʻokō koke ʻana i nā loli. ʻAʻole kūpono ke koho ʻakomi no nā moʻokāki nui, hiki ke paʻakikī ke nānā a mālama. Eia kekahi, ʻO nā nānā moʻokāki o kēlā me kēia lā e kaupalena i nā mea hoʻolaha’ hiki ke ike i ka “kiʻi nui aʻe.” Hāʻawi ka bidding manual iā ʻoe e nānā i nā kumukūʻai o kahi huaʻōlelo kikoʻī.

'A'ole like me ke koho 'akomi, ʻO ka hoʻonohonoho lima ʻana i nā bid ma Google Adwords pono ʻoe e ʻike i kāu huahana a lawelawe paha a loaʻa iā ʻoe ka ʻike kūpono e hoʻonohonoho i kāu mau bid.. Eia naʻe, ʻAʻole ʻo ka bidding automated ka koho maikaʻi loa no kekahi mau hoʻolaha. ʻOiai hiki iā Google ke hoʻopololei i kāu mau hoʻolaha ma muli o nā hoʻololi, ʻaʻole ʻike mau i nā hoʻololi e pili ana i kāu ʻoihana. Hiki iā ʻoe ke hoʻohana i ka papa inoa huaʻōlelo maikaʻi ʻole e hōʻemi i kāu ʻōpala.

Ke makemake ʻoe e hoʻonui i nā kaomi, hiki iā ʻoe ke hoʻonohonoho lima i ka CPC ma Google Adwords. Hiki iā ʻoe ke hoʻonohonoho i ka palena kiʻi CPC kiʻekiʻe. Akā, e hoʻomanaʻo e hiki i kēia ala ke hoʻopili i kāu pahuhopu a hoʻonui i kāu CPC. Inā he kālā kāu $100, ka hoʻonohonoho ʻana i ka palena kūʻai CPC kiʻekiʻe o $100 he koho maikaʻi paha. Ma keia hihia, hiki iā ʻoe ke hoʻonoho i kahi haʻahaʻa haʻahaʻa no ka mea haʻahaʻa nā manawa o ka hoʻololi ʻana.

Huli hou

Ua pāpā ke kulekele Google i ka ʻohi ʻana i ka ʻike pilikino a i ʻole ka ʻike pilikino e like me nā helu kāleka hōʻaiʻē, leka uila, a me nā helu kelepona. E pili ana i ka hoʻowalewale ʻana i ka huli ʻana me Adwords no kāu ʻoihana, aia nā ala e pale aku ai i ka ʻohi ʻana i ka ʻike pilikino ma kēia ʻano. Loaʻa iā Google ʻelua ʻano hoʻolaha hoʻolaha hou, a hana lākou ma nā ʻano like ʻole. Nānā kēia ʻatikala i ʻelua o kēia mau hoʻolālā a wehewehe i nā pono o kēlā me kēia.

He ala ikaika ʻo RLSA e hiki ai i nā mea hoʻohana ma kāu papa inoa huli hou a hopu iā lākou kokoke i ka huli ʻana. Hiki i kēia ʻano ke kūʻai hou ʻana ke kūpono no ka hopu ʻana i nā mea hoʻohana i hōʻike i ka hoihoi i kāu huahana a me nā lawelawe akā ʻaʻole i hoʻololi ʻia.. ʻO ka hoʻohana ʻana iā RLSA hiki iā ʻoe ke hiki i kēlā mau mea hoʻohana me ka mālama ʻana i nā helu hoʻololi kiʻekiʻe. ʻO kēia ala, hiki iā ʻoe ke hoʻoikaika i kāu hoʻolaha ma ka huli ʻana i kāu mea hoʻohana pili pono.

Hiki ke hana hou ʻia nā hoʻolaha hoʻolaha ma nā ʻano papahana like ʻole, mai nā ʻenekini huli a hiki i ka pāpili kaiapili. Inā loaʻa iā ʻoe kahi huahana kaulana loa, hiki iā ʻoe ke hana i nā hoʻolaha no nā huahana like me kahi hāʻawi koi. Hiki ke hoʻonohonoho i nā hoʻolaha hoʻolālā hou ma luna o hoʻokahi kahua. Eia naʻe, no ka hopena nui loa, ʻoi aku ka maikaʻi o ke koho ʻana i ka hui ʻoi loa o nā mea ʻelua. Hiki i kahi hoʻolaha hoʻolaha hoʻolālā maikaʻi ke alakaʻi i nā kūʻai hou a hoʻonui i ka loaʻa kālā a hiki i 80%.

ʻO ka huli hou ʻana me Adwords hiki iā ʻoe ke hōʻike i nā hoʻolaha i kahi ʻaoʻao i kipa mua ʻia. Inā ua mākaʻikaʻi kekahi mea hoʻohana i kāu ʻaoʻao huahana ma mua, E hōʻike ʻo Google i nā hoʻolaha Dynamic i loaʻa kēlā huahana. E hōʻike hou ʻia kēlā mau hoʻolaha i kēlā mau malihini inā kipa lākou i ka ʻaoʻao i loko o hoʻokahi pule. Pēlā nō i nā hoʻolaha i kau ʻia ma YouTube a i ʻole ka pūnaewele hōʻike Google. Eia naʻe, ʻAʻole hahai ʻo Adwords i kēia mau manaʻo inā ʻaʻole ʻoe i hoʻopili iā lākou i kekahi mau lā.

Hua'ōlelo maikaʻi ʻole

Inā ʻoe e noʻonoʻo pehea e ʻike ai a hoʻohui i nā huaʻōlelo maikaʻi ʻole i kāu hoʻolaha Adwords, aia kekahi mau ala e hele ai. ʻO kahi ala maʻalahi ka hoʻohana ʻana iā Google search. E hoʻokomo i ka huaʻōlelo āu e hoʻāʻo nei e huli, a e ʻike paha ʻoe i kahi ton o nā hoʻolaha kūpono e puka mai ana. ʻO ka hoʻohui ʻana i kēia mau hoʻolaha i kāu papa inoa huaʻōlelo maikaʻi ʻole Adwords e kōkua iā ʻoe e haʻalele i kēlā mau hoʻolaha a mālama i kāu moʻokāki maʻemaʻe..

Inā ʻoe e holo nei i kahi ʻoihana kūʻai pūnaewele, makemake paha ʻoe e kuhikuhi i nā huaʻōlelo maikaʻi ʻole no SEO a me PPC, CRO, a i ʻole Hoʻolālā ʻaoʻao pae ʻāina. E kaomi wale i ka “hoʻohui i nā huaʻōlelo maikaʻi ʻole” pihi ma ka ʻaoʻao o nā huaʻōlelo huli, a e hōʻike ʻia lākou ma hope o ka huaʻōlelo huli. E kōkua kēia iā ʻoe e noho pili a loaʻa i nā alakaʻi i kuhikuhi ʻia a kūʻai aku. Akā, mai poina e pili ana i nā huaʻōlelo maikaʻi ʻole o kāu mea hoʻokūkū – ua like paha kekahi o lakou, no laila pono ʻoe e koho.

ʻO ka hoʻohana ʻana i nā huaʻōlelo maikaʻi ʻole e kāohi i nā nīnau hulina he ala ikaika ia e pale ai i kāu ʻoihana mai nā hoʻolaha hoʻolaha a Google. Pono ʻoe e hoʻohui i nā huaʻōlelo maikaʻi ʻole ma ka pae hoʻolaha. E ālai ana kēia i nā nīnau hulina pili ʻole i kāu hoʻolaha a e hana ʻo ia ma ke ʻano he huaʻōlelo ʻino paʻamau no nā hui hoʻolaha e hiki mai ana. Hiki iā ʻoe ke hoʻonohonoho i nā huaʻōlelo maikaʻi ʻole e wehewehe i kāu ʻoihana ma nā huaʻōlelo maʻamau. Hiki iā ʻoe ke hoʻohana iā lākou e ālai i nā hoʻolaha no nā huahana a i ʻole nā ​​waeʻano, e like me nā hale kūʻai kāmaʻa.

Ma keʻano like me nā hua'ōlelo maikaʻi, pono ʻoe e hoʻohui i nā huaʻōlelo maikaʻi ʻole i kāu hoʻolaha Adwords e pale aku i ka lele makemake ʻole. Ke hoʻohana ʻoe i nā huaʻōlelo maikaʻi ʻole, pono ʻoe e pale i nā ʻōlelo maʻamau, e like me “ninja air fryer”, ka mea e huki wale i ka poʻe hoihoi i nā huahana kikoʻī. ʻO kahi huaʻōlelo kikoʻī, e like me “ninja air fryer”, e mālama i ke kālā, a hiki iā ʻoe ke kāpae i nā hoʻolaha pili ʻole i kāu ʻoihana.