Tag: Google adwords anzeige

Among the many benefits of Google Adwords is that it automatically matches advertisers’ advertising content to publisher’s pages. Adwords allows advertisers to increase traffic to their websites and shares the revenue with the publisher. It also helps publishers monetize their content by monitoring fraudulent clicks. Learn more about Adwords and its benefits. A madadin, visit Google’s Adwords support website to learn more. It’s free and very effective!

PPC advertising

Unlike traditional display ads, PPC advertising on Google’s Adwords platform uses a secondary price auction to determine the CPC. A bidder enters an amount (called the “bid”) and then waits to see if their ad is selected for display. When they are successful, their ad appears in the search engine results page. Advertisers can target specific locations or devices, and they can set bid modifiers by location.

Don iyakar sakamako, a winning PPC campaign should be based on keyword research and the creation of a landing page optimized for that keyword. Relevant campaigns generate lower costs, since Google is willing to pay less for relevant ads and a satisfying landing page. Split ad groups, misali, can increase the click-through rate and Quality Score of your ads. Kuma a karshe, the more relevant and well-designed your ad, the more profitable your PPC advertising will be.

PPC advertising is a powerful tool for promoting your business online. It allows advertisers to target a particular audience based on their interest and intent. They can tailor their campaigns to specific geographical locations, devices, time of day, da na'urar. With the right targeting, you can easily reach a highly-targeted audience and maximize the effectiveness of your ad campaign. Duk da haka, you should not do it alone, because it can lead to losses. A professional can help you optimize your PPC campaign to maximize the return on your investment.

Google Adwords

In order to gain exposure through Google AdWords, you need to select keywords and set a maximum bid. Only ads with keywords related to your business will be displayed when people use the keywords. These keywords are likely to lead to conversions. Duk da haka, there are some factors to consider before starting your campaign. Below are some tips for success. These are not meant to replace your SEO efforts. But they can help you get the most from your advertising campaign.

Know your audience and create ad copy that is compelling and relevant. The ad copy you write should be based on your market research and customer’s interests. Google offers tips and sample ad writing to help you write a catchy ad copy. Once you have done this, you can enter your billing information, promotional codes, and other information. Your advertisement will be published on Google’s website within 48 hours.

Haka kuma, you can use the control panel in Adwords to target sites that are part of the Google network. This technique is known as Site-Targeting. You can even show ads to users who have already visited your site. This technique increases your conversion rate. Kuma, finally, you can control the budget for your campaign. Amma, to maximize the effectiveness of your campaign, make sure to use the most cost-effective ad format.

Farashin kowane danna

The cost per click for Adwords depends on several factors, ciki har da ƙimar inganci, kalmomi masu mahimmanci, talla rubutu, da saukowa page. These elements should all be relevant to the ads, and the CTR (click-through-rate) should be high. Idan CTR naku yayi girma, it signals to Google that your site is useful. It is also important to understand the ROI. This article will cover some of the most common factors that impact the cost per click for Adwords.

Na farko, consider your Return on Investment (SARKI). A cost per click of five dollars for every dollar spent on an ad is a good deal for most businesses, as it means you’re getting five dollars for each ad. This ratio can also be expressed as a cost per acquisition (CPA) of 20 kashi dari. If you’re not able to achieve this ratio, try cross-selling to existing customers.

Another way to calculate your cost per click is to multiply the cost of each ad by the number of visitors who clicked on it. Google recommends setting the maximum CPC to $1. Manual cost per click bidding, a wannan bangaren, means that you set the maximum CPC yourself. Manual cost per click bidding differs from automated bidding strategies. If you’re unsure of what the maximum CPC is, start by looking up the amount of other advertisers’ talla.

Sakamakon inganci

To improve the quality score of your Adwords campaign, you must understand the three components of the quality score. These components include: campaign success, keywords and ad copy. There are a number of ways to increase your Quality Score, and each of these will have an impact on your campaign’s performance. But what if you don’t know what they are? Then don’t worry. I’ll explain how to improve these three components, so you can start seeing results quickly!

Na farko, determine the CTR. This is the percentage of people who actually click on your ad. Misali, if you have 500 impressions for a certain keyword, your Quality Score would be 0.5. Duk da haka, this number will vary for different keywords. Saboda haka, it can be difficult to judge its effect. A good Quality Score will develop over time. The advantage of a high CTR will become clearer.

The ad copy must be relevant to the keywords. If your ad is triggered by irrelevant keywords, it might look misleading and not even be relevant to the keyword you’ve targeted. The ad copy must be catchy, yet not go off-track in its relevance. Bugu da kari, it should be surrounded by relevant text and search terms. Ga hanya, your ad will be seen as the most relevant one based on the searcher’s intent.

Split testing

If you’re new to A/B split testing in Adwords, you may wonder how to set it up. It’s simple to set up and uses data driven testing methods to make your AdWords campaigns as effective as possible. Split testing tools like Optmyzr are a great way to test fresh copy on a large scale. This tool helps you choose the best ad format based on historical data and previous A/B tests.

A split test in SEO is a great way to optimize your website for algorithm changes and user experience. Make sure your test is run on a large enough site; if you have only a couple pages or very little organic traffic, the results will be unreliable. A slight increase in search demand can cause inflation, and other factors may have an impact on the results. If you’re unsure how to run a split test, try a statistical SEO split-testing tool like SplitSignal.

Another way to split test in SEO is to make changes to the content of your landing pages. Misali, if you’re targeting a specific keyword, you can change the text in your website copy to make it more appealing to the user. If you make a change to one group and see which version gets the most clicks, you’ll know if it’s working or not. This is why split-testing in SEO is important.

Farashin kowane juyi

The Cost Per Acquisition (CPA) and Cost Per Conversion (CPC) are two terms that are not the same. CPA is the amount of money needed to sell a product or service to a customer. Misali, if a hotel owner wants more bookings, they may use Google Ads to get more leads. Duk da haka, this figure does not include the cost of acquiring an interested lead or a potential customer. The cost per conversion is the amount a customer actually pays for your service.

Kudin da aka danna (CPC) on the search network varies depending on the industry and keyword. Average CPCs are $2.32 per click for the search network, while CPCs for display network advertising are much lower. As with other advertising methods, wasu keywords sun fi wasu tsada. Adwords prices vary based on the competition within the market. The most expensive keywords are found in highly competitive industries. Duk da haka, Adwords is an effective way to promote your online business.

Besides the cost of each conversion, the CPC will also show you how many times the visitor took action. If the prospect clicked on two ads, she should pass the revenue from both into both conversion codes. If the customer bought two products, the CPC will be lower. Haka kuma, if a visitor clicks on two different ads, they should buy both of them, meaning a total of PS50. Domin wannan, a good ROI will be greater than PS5 for each click.

When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, kalmomi masu mahimmanci, tayi, da kuma bin diddigin juyawa. Idan ba ku da tabbacin inda za ku fara, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.

Farashin

To maximize the effectiveness of your marketing campaign, it is important to manage the costs of Adwords effectively. You can lower the cost of your ads by increasing your quality score. Ta amfani da kalmomi mara kyau, you can avoid targeting a high-cost audience and optimize your campaign. In addition to lowering the cost, you can improve the relevancy of your ads. Below are a few tips for maximizing your Quality Score:

Check your keyword costs every day. Tracking the costs of each keyword helps you maintain your marketing budget and identify trends. This information is especially valuable if your competitors are spending a lot of money on the same keywords. Hakanan, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.

You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. Misali, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.

Akwai abubuwa da yawa waɗanda ke shafar farashi kowane danna, but in general, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (CPC) is the highest amount you think a click is worth, even if that’s not what your average customer pays. Misali, Google recommends setting your maximum CPC to $1. In addition to that, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

Mahimman kalmomi

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. Duk da haka, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Da zarar kuna da jerin kalmomin ku, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. Misali, you want people to click your ads because they’re looking for a solution to a problem. Duk da haka, this may not be the case when people are searching outside of search engines, misali. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.

When choosing a keyword, tuna cewa ba duk keywords aka halitta daidai. While some may seem smart at first, some are not. A search for “wifi kalmar sirri” indicates that people are looking for a wifi password, not a specific product or service. Misali, someone looking for a WiFi password is likely leeching from someone else’s wifi, and you wouldn’t want to advertise your product on their wifi!

Bids

You can adjust your bids on Adwords based on your results. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.

Know your target audience. By using marketing personas, you can better target your audience with AdWords. Misali, you can see their working hours and commute times. Hakanan, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.

Identify the types of ads users are looking for. Misali, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. Duk da haka, a person searching for the same query on their mobile device could also be searching for bike parts online. Advertisers who want to reach commuters should target mobile devices instead of desktop or tablet. Most commuters are in research mode and tend to make their final purchase from their desktop or tablet.

Keywords are highly specific to your business and product, so you may have to do some guesswork when you set up your initial bids, but you will be able to adjust them once you have your stats. You can follow a keyword bid guide to set your initial bids and adjust them within the first few weeks after activating your account. You can adjust your keyword bids after determining your budget and target audience.

Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. Duk da haka, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

Bin sawun canji

You can use AdWords conversion tracking to see how many of your ads are converting. Yawancin lokaci, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 kwanaki, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.

Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. Sau da yawa, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. Duk da haka, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.

Lokacin saita Yanar Gizon Yanar Gizo ko Canjin Wurin Kira, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, ciki har da Campaign, Ƙungiyar Talla, Ad, da Keyword. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. Misali, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. A wannan bangaren, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. Don haka, you should use AdWords conversion tracking if you have multiple online marketing channels.

Idan kuna neman amfani da Google Adwords don yakin tallanku, kuna buƙatar sanin wasu mahimman bayanai game da yadda yake aiki. Ya kamata ku yi amfani da farashi-kowa-danna (CPC) yin takara, Tallace-tallacen da aka yi niyya na rukunin yanar gizo, da sake yin niyya don haɓaka ƙimar danna-ta hanyar. Don farawa, karanta wannan labarin don gano mafi mahimmancin fasalulluka na AdWords. Bayan karanta wannan labarin, yakamata ku iya ƙirƙirar yakin neman nasara.

Farashin-kowa-danna (CPC) yin takara

Farashin farashi-kowa-danna abu ne mai mahimmanci na ingantaccen yakin PPC. Ta hanyar rage farashin ku-ko-daya-danna, za ku iya ƙara yawan zirga-zirgar zirga-zirgar ku da matakan juyawa. CPC an ƙaddara ta hanyar neman ku da kuma tsarin da ke la'akari da ingancin talla, ad daraja, da hasashen tasirin kari da sauran tsarin talla. Wannan tsari ya dogara ne akan abubuwa da yawa, gami da nau'in gidan yanar gizon da kuke da shi da abubuwan da ke cikinsa.

Dabarun neman CPC sun bambanta ga kowane rukunin yanar gizo. Wasu suna amfani da sadar da hannu yayin da wasu ke dogaro da dabarun sarrafa kansa. Akwai fa'ida da rashin amfani ga duka biyun. Ɗayan fa'idodin fa'idodin tallan kai tsaye shine yana ba da lokaci don wasu ayyuka. Kyakkyawan dabarun zai taimaka muku haɓaka farashin ku kuma ku sami sakamako mafi kyau. Da zarar kun kafa kamfen ɗin ku kuma ku inganta ayyukan ku, za ku kasance a kan hanyarku don haɓaka hangen nesa da canza zirga-zirgar ku.

Ƙananan CPC yana ba ku damar samun ƙarin dannawa don kasafin kuɗin ku, kuma mafi girman adadin dannawa yana nufin ƙarin yuwuwar jagora ga gidan yanar gizon ku. Ta hanyar saita ƙananan CPC, za ku iya cimma ROI mafi girma fiye da sauran hanyoyin. Kyakkyawan ƙa'idar babban yatsan hannu shine kafa tayin ku akan matsakaicin tallace-tallace da kuke tsammanin yi kowane wata. Ƙarin jujjuyawar da kuke karɓa, mafi girman ROI ɗin ku.

Tare da dubban ɗaruruwan mabuɗan kalmomi akwai, Farashin farashi-kowa-danna wani muhimmin al'amari ne na nasarar yakin PPC. Ko da yake ba a buƙatar manyan CPCs ga kowace masana'antu, tsadar tsada na iya sa su zama masu araha. Misali, idan kasuwanci ya ba da samfur mai daraja, yana iya biyan babban CPC. Da bambanci, masana'antu masu matsakaicin matsakaicin farashi a kowane danna suna iya samun damar biyan CPC mafi girma saboda ƙimar rayuwar abokan ciniki.

Adadin kuɗin da kuke kashewa a kowane danna ya dogara da abubuwa da yawa, ciki har da ƙimar inganci da mahimmancin kalmomi. Idan kalmar ku ba ta da alaƙa da kasuwar manufa ta kasuwancin ku, Ƙimar ku na iya karuwa da 25 kashi ko fiye. Babban CTR shine nuni ɗaya cewa tallan ku ya dace. Yana iya ƙara CPC ɗinku yayin rage ma'aunin Avg. CPC. Masu kasuwa na PPC masu wayo sun san cewa ƙaddamar da CPC ba kawai game da kalmomi ba ne, amma hade da wasu dalilai.

Lokacin da CPC ke yin tayin Adwords, kuna biyan mawallafi wani takamaiman adadin kowane dannawa bisa ƙimar tallan ku. Misali, idan ka sayi dala dubu kuma ka sami dannawa daya, za ku biya farashi mafi girma fiye da idan kuna amfani da hanyar sadarwar talla kamar Bing. Wannan dabarar tana taimaka muku isa ga yawan abokan ciniki da ƙaramin farashi-kowa-danna.

Tallace-tallacen da aka yi niyya na rukunin yanar gizo

Tare da Targeting Site a wurin, Masu tallata Google suna iya zaɓar gidajen yanar gizon da tallan su zai bayyana. Sabanin tallan biyan-da-danna, Ƙaddamar da Yanar Gizo yana ba masu tallace-tallace damar ƙaddamar da takamaiman rukunin yanar gizon abun ciki. Duk da yake tallace-tallace na biya-ko-daya yana da kyau ga masu talla waɗanda suka san ainihin abin da abokan cinikin su ke nema, yana barin yuwuwar kason kasuwa ba tare da amfani ba. Anan akwai wasu shawarwari don sanya tallan ku ya fice:

Mataki na farko na haɓaka ƙimar jujjuya ku shine zabar ingantaccen tallan da aka yi niyya akan rukunin yanar gizo. Tallace-tallacen da suka dace da takamaiman abun ciki na rukunin yanar gizon za su yi yuwuwar canzawa. Zaɓi keɓancewar keɓancewar rukunin yanar gizo don gujewa ƙona masu sauraro, wanda shine lokacin da masu sauraro suka gaji da ganin tallace-tallace iri ɗaya. Wannan yana da mahimmanci musamman lokacin tallata ga mutanen da ke da ƙananan matakan fahimtar karatu. Wannan shine dalilin da ya sa canza masu ƙirƙirar talla akai-akai zai iya taimakawa.

Sake yin niyya

Amfani da sake yin niyya tare da Adwords na iya yin tasiri sosai. Ana iya amfani da shi don jawo hankalin abokan ciniki zuwa gidan yanar gizon ku. Facebook yana da fiye da 75% na masu amfani da wayar hannu, sanya shi kyakkyawan zaɓi don haɓaka kasancewar ku akan Twitter. Bugu da kari, Kuna iya amfani da Adwords’ tsarin da ya dace da wayar hannu don ɗaukar hankalin masu sauraron ku. Ga hanya, za ka iya maida su abokan ciniki. Yin amfani da Facebook da Twitter don sake yin niyya hanya ce mai kyau don yin amfani da mafi yawan wannan fasahar talla mai ƙarfi.

Sake yin niyya tare da Adwords yana da fa'idodi masu yawa. Yana taimaka muku ci gaba da tuntuɓar abokan cinikin ku na yanzu kuma ku isa sababbi. Ta hanyar sanya alamun rubutun akan gidan yanar gizon ku, mutanen da suka ziyarci rukunin yanar gizonku a baya za su sake ganin tallace-tallacenku, haifar da maimaita kasuwanci. Google kuma yana ba ku damar yin amfani da sake yin niyya tare da Adwords a cikin tashoshin kafofin watsa labarun daban-daban, ciki har da Facebook, Twitter, da YouTube.

Google Ads yana amfani da lambar da ake kira “mayar da hankali” wanda ke aiki tare da burauzar baƙo don aika tallace-tallace. Lambar ba ta nunawa akan allon maziyartan gidan yanar gizon, amma yana sadarwa tare da mai binciken mai amfani. Yana da mahimmanci a lura cewa kowane mai amfani da intanet zai iya kashe kukis, wanda zai sa ƙwarewar tallan kan layi ta zama ƙasa da keɓaɓɓu. Wadancan gidajen yanar gizon da suka riga an shigar da alamar Google Analytics za su iya tsallake ƙara lambar sake-targeting Ads.

Wata dabara don sake yin niyya tare da Adwords ita ce ja da baya na tushen jeri. A cikin wannan nau'in sake yin niyya, masu amfani sun riga sun ziyarci gidan yanar gizon kuma sun danna zuwa shafin saukarwa bayan dannawa. Waɗannan tallace-tallacen da aka yi niyya na iya ƙarfafa baƙi don yin siye ko haɓakawa zuwa biyan kuɗi. Sake yin niyya tare da Adwords kyakkyawar dabara ce don ƙirƙirar jagora mai inganci.

Akwai hanyoyi da yawa don inganta tallan Adwords ɗin ku. Kuna iya kwafa da liƙa tallace-tallacen da ke akwai a cikin asusunku, ko duba akwatunan biyu don yin canje-canje. Bayan kun kwafa da liƙa, za ku iya kwatanta kwafin ku da kanun labarai zuwa wasu tallace-tallace. Idan kwafin baya aiki, gwada sake rubuta shi kuma duba ƙimar canjin ku. Kuna iya ma so yin wasu gyare-gyare zuwa kwafin, kuma. Anan akwai wasu shawarwari don inganta kamfen ɗin ku na Adwords:

Farashin kowane danna

Yayin da CPC muhimmin abu ne na tallan kan layi, akwai wasu hanyoyi don kiyaye farashi a ƙarƙashin kulawa. Ta amfani da Google AdWords, za ka iya sanya tallace-tallace a kan kowane gidan yanar gizo bisa kowace kalma ko jumla. Ko da kuwa nau'in kasuwancin ku, ya kamata ku sanya ido sosai kan tuhumar Google don guje wa wuce gona da iri. An jera a ƙasa akwai wasu shawarwari masu taimako don kiyayewa yayin ƙayyade farashin ku kowace dannawa.

Kudin da aka danna don Adwords ya bambanta dangane da samfurin da ake tallatawa. Yawancin dandamalin tallan kan layi suna dogara ne akan gwanjo, ma'ana cewa masu talla suna biyan kuɗi bisa adadin dannawa da suka karɓa. Mafi girman masu neman’ tayi, yadda za a iya ganin tallan su a cikin labaran labarai. Idan kasuwancin ku yana neman babban zirga-zirga, CPCs mafi girma na iya taimaka maka ƙara hangen nesa. Kuna iya amfani da Google Analytics don ganin waɗanne kalmomi ne ke canza mafi kyau.

Mafi kyawun farashi a kowane danna zai dogara ne akan manufar ROI ɗin ku. Yawancin kasuwancin suna la'akari da rabon kashi biyar zuwa ɗaya karɓaɓɓu lokacin amfani da farashi kowane ra'ayi (CPI) talla. Wata hanyar duba farashi ta dannawa ita ce yawan dannawa zuwa kudaden shiga. Ta hanyar haɓaka matsakaicin ƙimar abokin ciniki, CPC ɗinku za ta kasance mafi girma. Yi niyya don haɓaka dawowa kan saka hannun jari (SARKI).

Don haɓaka CPC don kamfen ɗin ku na Adwords, yi la'akari da inganta ROI na sauran tashoshi na tallace-tallace. Cimma wannan burin zai ba ku damar yin amfani da damar sake dawo da tallace-tallace a kan kafofin watsa labarun da kuma kai tsaye. Bugu da kari, imel na iya aiki tare da duk sauran tashoshin tallan ku, haɓaka kasuwancin ku da rage farashi. Kuna iya sarrafa kasafin kuɗin ku yayin haɓaka ROI ta hanyar aiki tare da Kudin Sayen Abokin Ciniki. Don haka, me kuke jira?

Farashin kowane saye

CPA, ko farashin kowane saye, yana auna jimlar kuɗin sayan abokin ciniki. Lamarin sauya zai iya zama siye, form sallama, zazzage aikace-aikacen, ko neman a sake kira. Ana amfani da kuɗin kowane saye sau da yawa don auna tasirin kafofin watsa labarun, tallan imel, da kuma biyan talla. Yayin da SEO ba shi da farashin talla kai tsaye, yana yiwuwa a sami kyakkyawan ra'ayi na tasiri na tallan imel ta hanyar ƙididdige CPA ta kowane mataki.

Duk da yake CPA yana da mahimmanci ga kowane yakin talla, yana da wahala a kwatanta shi da madaidaicin ma'auni. Ya bambanta yadu bisa ga samfurin, masana'antu, da farashi. Ƙananan farashin kowane saye, mafi kyawun tallan tallan ku. Don lissafin CPA na ku, yakamata ku lissafta adadin ma'auni, gami da ƙimar billa da ziyara na musamman. Idan CPA ɗin ku yana da girma, dabarun tallanku na iya buƙatar gyarawa.

Hakanan zaka iya lissafin CPA don kasuwanci ba tare da samfura ko ayyuka ba. Waɗannan kasuwancin na iya bin canjin canji, kamar cika fom da rajistar demo, ta amfani da siffofin. Duk da haka, babu wani ma'auni don ƙayyadadden farashi mai kyau a kowane saye, kamar yadda kowane kasuwancin kan layi yana da samfura daban-daban, farashin, margin, kashe kudi na aiki, da yakin talla. Hanya mafi kyau don ƙididdige CPA ita ce bin diddigin yawan jujjuyawar kamfen ɗin tallanku.

CPA hanya ce ta gama gari don bin diddigin nasara a cikin tallan injin bincike. Yana taimakawa tantance nawa kuke kashewa don siyan sabon abokin ciniki. Yawanci ana ƙididdige CPA don juyawa na farko, kamar rajistan fom ko biyan kuɗi na demo. Hakanan zaka iya bin diddigin da auna tasirin tallan ku kuma tantance nawa farashin su don samu. Yawan jujjuyawar da kuke samu, kadan za ku biya a cikin dogon lokaci.

Adadin juyawa

Idan kuna neman haɓaka ƙimar canjin ku akan Adwords, akwai wasu abubuwa da ya kamata ku yi don inganta shi. Na farko, kuna buƙatar fahimtar menene ƙimar juyawa. Adadin jujjuyawa a cikin Google Adwords shine adadin baƙi waɗanda suka danna tallan ku sannan su canza. Wannan juzu'i na iya zama komai daga 10% ku 30%. Mafi kyawun juzu'i shine sau uku zuwa biyar sama da matsakaicin masana'antu. Domin ƙara yawan juzu'in ku, yakamata kuyi gwaji tare da tayi daban-daban kuma ku gwada kwararar gidan yanar gizon ku. Wannan zai taimake ka ka fahimci abin da ke aiki da abin da ba haka ba. Haka kuma, za ku iya amfani da damar sake tallatawa don sake kama baƙi waɗanda suka nuna sha'awar samfuran ku.

Gabaɗaya, kowane mai talla ya kamata ya yi niyya don ƙimar canjin aƙalla 2.00%. Wannan yana nufin cewa ga kowa da kowa 100 maziyartan gidan yanar gizo, aƙalla biyu su cika fom ɗin tuntuɓar. Don kamfanonin B2B, wannan adadin ya kamata ya zama sama da biyu. Don gidajen yanar gizon e-kasuwanci, ya kamata ya zama umarni biyu a kowane ɗari baƙi. Duk da haka, akwai wasu yanayi lokacin da baƙo bai cika fom ba, amma tuba ya kamata har yanzu ƙidaya. Ko da kuwa lamarin, babban canjin canji akan Adwords zai haɓaka kasuwancin ku kuma yana haɓaka ROI ɗin ku.

Wani muhimmin al'amari a inganta yawan juzu'i shine mayar da hankali kan abokan cinikin ku masu kyau. Ta hanyar mai da hankali kan masu sauraro masu dacewa, za ku iya kama kasan zirga-zirgar mazurari da kuke nema. Yayin da masu talla da yawa ke kashe makudan kudade wajen talla, Kashi kaɗan ne kawai ke tuba. Idan kun mai da hankali kan masu sauraro masu dacewa, za ku iya ƙara yawan kuɗin shiga ku kuma rage farashin ku. Lokacin da kuke da abokan cinikin da suka dace, Yawan jujjuyawar ku zai hauhawa!

Binciken keyword

Idan kuna son kamfen ɗin tallanku ya yi tasiri sosai gwargwadon yiwuwa, yana da mahimmanci a fahimci mahimmancin bincike na keyword. Zaɓin maɓalli mara kyau zai ɓata lokacinku da ƙoƙarinku, kamar yadda mutanen da suke nema ba su da yuwuwa su nemo samfurin ku. Yin amfani da takamaiman saitin kalmomi zai tabbatar da kai ga masu sauraron ku. Anan akwai wasu shawarwari don sauƙaƙe aiwatar da binciken keyword ɗin ku cikin sauƙi. – Koyi game da mutum mai siye. Mutum mai siye rukuni ne na kalmomi masu sigina iri ɗaya niyya mai nema. Zai iya taimaka maka kai hari takamammen masu sauraro, da kuma sarrafa abun ciki daidai.

– San masu sauraron ku. Binciken keyword yana ba ku fahimtar da kuke buƙata don ƙayyade bukatun masu sauraron ku. Hakanan yana taimaka muku gano mahimman kalmomin da suka fi dacewa ga gidan yanar gizon ku, kuma wadanda suka fi gasa. Wannan bayanin na iya zama da amfani ga dabarun abun ciki da dabarun tallan ku gaba ɗaya. Sau da yawa, mutane suna neman mafita akan layi, kuma yin amfani da kalmomin da suka dace na iya taimaka maka kai hari ga masu sauraro masu dacewa. Mafi yawan niyya abun cikin ku shine, ƙarin zirga-zirgar da za ku iya tsammanin samu.

– Ku san gasar ku. Amfani da kayan aikin bincike na keyword, za ku iya gano abin da masu fafatawa ke yi da kuma yadda suke yin gasa. Tabbatar cewa kun zaɓi kalmomi masu mahimmanci waɗanda ba su wuce gona da iri ba ko kuma gasa. Zaɓi alkuki tare da babban adadin zirga-zirga. Kalmomin da suka dace za su jawo hankalin babban adadin mutane. A ƙarshe, kwatanta kalmomin ku zuwa ga masu fafatawa’ abun ciki da matsayi. Da zarar kuna da cikakkiyar fahimta game da bukatun masu sauraron ku, za ku iya fara rubuta abun ciki don cika waɗannan buƙatun.

Ƙirƙirar talla mai ban sha'awa

Ƙirƙirar talla mai kyau yana da mahimmanci idan kuna son kasuwancin ku ya bambanta da sauran. Dole ne ingantacciyar talla ta kasance mai dacewa da dacewa, kuma amsa tambayar da mai karatu zai iya samu game da samfur ko sabis ɗin ku. Ƙirƙirar talla yana da sauƙi kuma mai wahala, saboda duniyar dijital tana da jagorori da kayan aiki da yawa. Anan akwai abubuwa guda bakwai da yakamata ku kiyaye yayin ƙirƙirar talla mai nasara:

Yi amfani da kalmomi masu ƙarfi – Waɗannan su ne kalmomin da ke jan mai karatu su shiga cikin sha'awar su. Amfani da kalmar “ka” a cikin tallan ku yana ɗaya daga cikin mafi inganci hanyoyin da za ku jawo hankalin masu sauraron ku. Mutane suna amsa da kyau ga kwafin talla wanda ke mai da hankali a kansu, maimakon kasuwancin ku. The “ka” a kwafin tallan ku yana mai da hankali ga abokin ciniki akan mutumin da ke karanta tallan, kuma ta haka ne ke kara musu yiwuwar danna shi.

Lokacin ƙirƙirar kwafin tallan ku, tuna rubuta kanun labarai masu jan hankali, wanda ke bayyana abin da samfur ɗinku ko sabis ɗinku yake kuma ya haɗa da babban maɓalli mai girma daga rukunin tallanku. Wannan zai taimaka maki ingancin kalmomin ku. Idan kuna da kalmomi masu yawa a cikin rukuni, kar a ji wajabcin rubuta rubutun talla daban ga kowane ɗayan. A maimakon haka, yi tunani game da menene jigon ƙungiyar talla gabaɗaya, kuma rubuta rubutu a kusa da kalmomin da suka fi dacewa da rukunin talla.

Idan kun kasance sababbi ga Adwords, wannan jagorar mai sauri zai rufe abubuwan yau da kullun: Binciken keyword, Nau'in yakin neman zabe, Farashin CPC, da Kalmomi mara kyau. Bayan karanta wannan labarin, za ku kasance a shirye don ƙaddamar da yaƙin neman zaɓe na farko na AdWords! Ci gaba da karantawa don nasiha da dabaru kan yadda ake samun nasarar yaƙin neman zaɓe. Za ku sami ƙarin tabbaci fiye da kowane lokaci! Don haka farawa! Kuma kar a manta da duba sauran jagororin mu na Adwords da yadda ake yin labarai don ƙarin nasiha da dabaru.

Binciken keyword

Ɗaya daga cikin mafi kyawun hanyoyi don nemo kalmomin da suka dace shine amfani da kayan aiki kamar kayan aikin maɓallin Bing. Bing shine injin bincike mafi girma na biyu a duniya, aiki a kan 12,000 miliyan bincike kowane wata. Wannan kayan aikin zai ba ku jerin shawarwarin mahimmin kalmomi dangane da zaɓaɓɓun kalmomin da kuka zaɓa. Yi amfani da waɗannan lissafin don ƙirƙirar abun ciki, haɓaka damar ku na jawo sabbin baƙi. Hakanan zaka iya amfani da waɗannan lissafin don haɓaka sabon abun ciki, kamar rubutun blog ko bidiyo.

Binciken keyword shine tsarin gano mahimman kalmomin da mutane ke amfani da su don nemo samfuranku ko ayyukanku. Ta hanyar yin wannan, za ku koyi game da batutuwan da suka shahara da kuma irin abubuwan da mutane ke nema. Sanin waɗanne mahimman kalmomi sun shahara a tsakanin masu sauraron ku da aka yi niyya zai taimaka muku sanin nau'ikan abun ciki don samarwa. Da zarar kuna da jerin kalmomin ku, za ku iya yin niyya ga waɗannan kalmomi tare da rubutun talla, tallan kafofin watsa labarun, da sauran dabaru.

Lokacin binciken keywords, za ku so ku mai da hankali kan waɗanda suka fi takamaiman fiye da na gaba ɗaya. Dalilin yana da sauki: idan keyword yana da fadi, yana da wuya a kai ga masu sauraron ku. Idan kuna amfani da kalmomin maɓalli na gaba ɗaya, da alama za ku ɓata lokaci da kuɗi. Faɗin kalmomi, a wannan bangaren, ba zai kawo zirga-zirga da yawa ba. Lokacin da ka sami takamaiman kalmomi, kasancewar ku akan layi zai yi nasara. Jerin kalmomin da aka ƙera da kyau zai ba ku damar ƙaddamar da takamaiman masu sauraro tare da abubuwan da suka dace.

Akwai kayan aikin maɓalli masu kyauta da yawa waɗanda zasu iya taimaka muku tare da neman takamaiman kalmomi. Moz's Keyword Explorer shine irin wannan kayan aiki, kuma yana ba da sigar kyauta da ƙima. Binciken Larry Kim na Moz's Keyword Explorer zai iya ba ku ra'ayi na yadda amfani da Moz's Keyword Explorer yake.. SEMrush wani kayan aiki ne mai kyau na keyword tare da sigar kyauta da biya. Kuna iya gwada su duka kafin ku yanke shawara ta ƙarshe.

Nau'in yakin neman zabe

Akwai hanyoyi da yawa don haɓaka kuɗin tallan ku ta hanyar amfani da nau'ikan Gangamin da ake samu a cikin Adwords. Lokacin da mai nema ya rubuta jumlar jumla, injin bincike zai ba da shawarar gogewar Morphe ga mai amfani. Wannan nau'in bincike yana da kyau ga samfuran da ke da babban wayewar alama, domin manufar ita ce mai nema ya zama abokin ciniki. Yayin da ladan irin wannan yakin ke da yawa, ba shi da sauƙi don canza waɗannan masu binciken zuwa abokan ciniki. Misali, lokacin da wani ya nema “Morphe goge baki,” talla za ta fito don gogayen Morphe mafi kyawun siyarwa. Hakanan ana iya faɗi game da palette na eyeshadow.

Wani nau'in yakin neman zabe shine kamfen na mahallin, wanda ke sanya tallan ku akan gidajen yanar gizo iri ɗaya. Wannan nau'in kamfen yana da amfani musamman ga kasuwancin gida. Wannan nau'in talla yana nuna abubuwan da suka dace na kasuwanci a cikin nau'in zane mai mu'amala. Kuna iya zaɓar inda za ku yi niyya da tsawon lokacin da kuke son tallan ku ya gudana. Irin wannan tallace-tallace na iya haɓaka bayyanar alamar ku kuma ƙara tasirin sake tallatawa. Idan kuna gudanar da yakin neman bayanai, za a sanya tallan ku akan gidajen yanar gizo iri ɗaya.

Akwai wasu hanyoyi don haɓaka tasiri na kamfen ɗin ku na Adwords. Yaƙin neman zaɓe na iya taimaka muku samun fahimi mai mahimmanci ga abin da masu sauraron ku ke nema. Ƙididdiga masu ƙima na iya taimaka muku samar da jagora da maƙasudin maƙasudi mafi girma. Misali, za ku iya gudanar da talla don gidan yanar gizon kasuwancin ku, sannan yi amfani da URL na shafin saukarwa don fitar da ƙarin zirga-zirga. Wannan hanya ce mai kyau don jawo hankalin sababbin baƙi da haɓaka ƙimar ku.

CPC tayin

Kuna iya yin mamakin yadda ake rage farashin CPC na Adwords don haɓaka riba. Yayin da wannan ita ce mafi bayyanan hanyar yin hakan, ɗaya ne kawai daga cikin zaɓuɓɓuka masu yawa. Ya kamata ku kuma yi la'akari da rage sauran bangarorin yakin ku. Amfani da Pathvisit kayan aikin talla ne na gaba ɗaya wanda zai iya bin kiran waya, maida karin baƙi, da kuma samar da rahotannin tallace-tallace. Ta hanyar rage farashin ku na CPC, za ku iya ƙara damarku na ganin ROI mafi girma da ƙarancin talla.

Dangane da kasafin ku, za ka iya saita iyakar CPC tayin ga kowane maɓalli ko ƙungiyar talla. Kuna iya daidaita farashin ku da hannu, ko amfani da wani zaɓi mai sarrafa kansa. Bayar da hannu yana ba ku damar saita iyakar adadin da kuke son kashewa akan takamaiman kalma ko ƙungiyar talla. Wannan yana ba ku damar sarrafa kasafin kuɗin ku kuma ku sami ƙarin dabaru tare da ROI tallanku da maƙasudin kasuwanci. Akwai fa'idodi da yawa don amfani da sayan da hannu.

Yayin da yawancin masu amfani da AdWords ke amfani da tayin CPC don kamfen ɗin su, kuna iya yin la'akari da amfani da madadin – CPM. Yayin da CPC tayin shine saitin tsoho don yakin PPC, CPM shine mafi kyawun zaɓi idan kuna son tallan ku ya kasance a bayyane akan manyan shafukan injunan bincike. Idan ya zo ga sarrafa farashi, CPC shine ma'aunin tushe. Zai bambanta don kamfen daban-daban da tallace-tallace.

Kamar kowace hanyar talla, kasafin kudi na yau da kullun yana da mahimmanci. Idan baku taba yin talla akan layi ba a baya, Ya kamata a fara yakin Google Adwords na farko a cikin $20 – $50 iyaka, sannan a daidaita yadda ake bukata. Yayin da kuke ci gaba da sanya ido kan sakamakon, za ku iya canza kasafin ku a kowane lokaci. Amfani da Google AdWord Tools zai iya taimaka muku daidaita kasafin ku na yau da kullun don inganta yakinku. Idan kuna da wata matsala wajen daidaita tayin ku, Google AdWords Grader shine mafi kyawun kayan aiki don taimaka muku yanke mafi kyawun yanke shawara don kasuwancin ku.

Kalmomi mara kyau

Hanya ɗaya don ƙara dacewar tallan ku shine haɗa kalmomi mara kyau a cikin kamfen ɗin ku na PPC. Waɗannan kalmomin ba sa alaƙa ta atomatik da tambaya iri ɗaya. Ya kamata su haɗa da ma'ana, iri ɗaya da jam'i, da sauran bambancin kalmar. Misali, idan kuna ƙoƙarin yin matsayi “dutse,” Ya kamata kamfen keyword ɗinku mara kyau ya haɗa da bambance-bambancen kamar dutse da dutse. Duk da haka, kalmomi mara kyau ba sa aiki ta atomatik daidai da kamfen nema, don haka tabbatar da gwada hanyoyi da dama.

Don cin gajiyar wannan dabarar, kuna buƙatar sanin waɗanne kalmomi mutane ke bugawa a cikin injin bincike da waɗanda ba su da alaƙa da kasuwancin ku. Rahoton Neman Bincike a cikin Adwords zai sanar da ku waɗanne sharuɗɗan da mutane ke bugawa kafin su isa gidan yanar gizonku da gaske.. Da zarar kun san waɗanne kalmomi mara kyau da baƙi ke bugawa a cikin akwatin nema, za ku iya zaɓar saka su a cikin yakin tallanku.

Ta amfani da kalmomi mara kyau, za ku iya inganta burin bincikenku gabaɗaya ta ban da kalmomin nema marasa mahimmanci. Hakanan zaka iya ware rubutun talla don “jajayen duwatsu” ko makamantan zaɓuɓɓuka. Babban tasirin amfani da kalmomi mara kyau shine haɓaka ƙasa ga masu sauraron ku da ƙara yawan dawowar ku akan saka hannun jari. Koyi yadda ake amfani da su a cikin AdWords ta karanta wannan labarin. Za ku ga yadda kalmomi marasa kyau za su iya ƙara yawan riba a cikin 'yan makonni kawai.

Yin amfani da kalmomi mara kyau a cikin Adwords ba zai inganta tasirin tallan ku kawai ba, amma kuma za su adana ku kuɗi ta hanyar rage farashin ku ta dannawa ɗaya (CPC). Ta hanyar rage yawan dannawar da ba sa canzawa, za ku adana kuɗin da za ku iya sanyawa zuwa mafi inganci kamfen. Amma babban fa'idar yin amfani da kalmomi mara kyau shine cewa zasu taimaka muku haɓaka ƙimar canjin ku da rage ƙimar billa..

Gasa hankali

Fa'idodin gasa gasa ga kasuwancin ku ya wuce fahimtar abokan fafatawa. Yana taimaka muku ƙayyadadden shawarar siyar da su, manufa masu sauraro, tsare-tsaren farashin, da sauransu. Gasar kaifin basira yana taimaka muku yin yanke shawara na tushen bayanai waɗanda zasu iya yin tallan ku, yakin neman zabe, kuma tallace-tallace tallace-tallace sun fi tasiri. Waɗannan fahimtar za su iya taimaka muku haɓaka ingancin tallan ku da kamfen tallan ku, da kuma gano sabbin damammaki da barazanar da za su iya haɓaka ribar ku. Bari mu kalli wasu misalan basirar gasa.

Samun basirar gasa yana nufin sanin masu fafatawa’ key dabarun, yadda suke tunkarar talla, da kuma irin dabarun da suke amfani da su don ƙara yawan layin ƙasa. Tare da ƙare 4.9 biliyan masu amfani da intanet, Tsayawa mataki daya gaban gasarku yana da matukar muhimmanci ga nasarar kasuwanci. A cewar Crayon's 'State of Market Intelligence,’ 77% 'Yan kasuwa sun ba da hankali ga gasa a matsayin muhimmin al'amari don cin nasarar rabon kasuwa. Gasa hankali yana da amfani ga samfuran da ke neman haɓaka kudaden shiga da sauri.

Wata hanya don tattara gasa bayanan sirri don yakin Adwords shine saka idanu akan gasar ku. Kyakkyawan kayan aikin basira mai gasa zai ba ku damar kwatanta abun ciki da abokan hamayyarku ke rabawa kuma zai sanar da ku lokacin da aka buga sabon abun ciki.. Misali, BuzzSumo kyakkyawan kayan aikin bincike ne na masu fafatawa, kamar yadda zai taimaka muku sanin nau'ikan abun ciki da masu fafatawa ke amfani da su don isa ga masu amfani. Kamfanoni kamar HubSpot sun amince da wannan gasa kayan aikin leken asiri, Expedia, da kuma The Telegraph. Zai iya taimaka maka gano yadda masu fafatawa ke amfani da abun ciki don samar da zirga-zirga da juyawa.

Babban matakin gasa mai shimfidar wuri mai faɗi zai ƙunshi bayanai game da ma'auni guda ɗaya, sunayen kamfanoni, tallan talla, da tallace-tallacen da ba su da alama. Hakanan yakamata ya ƙunshi ƙarin shafuka masu rufe kalmomin da suka dace, talla, shafukan sauka, da sauransu. Idan kana neman takamaiman masu fafatawa da gwaje-gwaje, za ku iya zazzagewa don ganin waɗanne tallace-tallacensu da shafukan saukarwa ke aiki da kyau. Sannan zaku iya fara kwatanta sakamakonku da nasu. Idan kana amfani da Adwords don PPC, za ku sami fifiko kan masu fafatawa idan kun san abin da kuke yi.

Akwai hanyoyi daban-daban don saita asusun Adwords ɗin ku. Ya danganta da burin ku, za ka iya amfani da daya daga cikin wadannan Tsarin: Manufar yakin neman zabe, Tsarin ciniki, da Kudi. Gwajin raba kuma zaɓi ne. Da zarar kun kafa mafi kyawun tsari don yakin ku, lokaci ya yi da za a ƙayyade yadda za ku kashe kuɗin tallan ku. An jera a ƙasa akwai wasu shawarwari don taimaka muku farawa. Don ƙirƙirar kamfen mafi inganci, karanta wannan jagorar.

Farashin

Farashin Adwords ya bambanta dangane da masu canji da yawa. Matsakaicin farashi yana kusa $1 ku $5 kowane danna, yayin da farashin Sadarwar Nuni ya yi ƙasa da ƙasa. Wasu kalmomi sun fi wasu tsada, kuma gasar da ke cikin kasuwa kuma tana shafar farashi. Mahimman kalmomin Adwords galibi suna da tsada fiye da matsakaici, kuma yawanci suna cikin kasuwanni masu fa'ida sosai, kamar doka da masana'antun inshora. Duk da haka, har ma da farashi mai girma, Adwords har yanzu hanya ce mai kyau don tallata kasuwancin ku akan layi.

Ko da yake CPC ba ta ba da haske sosai da kanta ba, babban mafari ne don fahimtar farashin Adwords. Wani ma'auni mai amfani shine CPM, ko hasashe mai tsada-kowa-dubu. Wannan ma'aunin yana ba ku ra'ayi na nawa kuke kashewa kan talla, kuma yana da amfani ga yakin CPC da CPM. Alamun alamar suna da mahimmanci wajen kafa kamfen talla na dogon lokaci.

Farashin Adwords shine jimlar kuɗin ku a kowane danna (CPC) kuma farashin kowane dubun gani (CPM). Wannan adadin bai haɗa da sauran farashin ba, kamar gidan yanar gizon ku, amma yana wakiltar jimlar kasafin ku. Saita kasafin kuɗi na yau da kullun da matsakaicin tayi na iya taimaka muku sarrafa kuɗin ku. Hakanan zaka iya saita tayin a maɓalli ko matakin ƙungiyar talla. Sauran ma'auni masu amfani don saka idanu sun haɗa da matsakaicin matsayi, wanda ke gaya muku yadda tallan ku ke matsayi a cikin sauran tallan. Idan ba ku da tabbacin yadda ake saita tayin ku, za ku iya amfani da bayanan Auction don ganin nawa sauran masu talla ke biyan.

Baya ga kasafin ku, ƙimar ingancin ku kuma yana shafar farashin Adwords. Google yana ƙididdige farashin kamfen Adwords bisa adadin masu talla waɗanda ke da tallace-tallace na takamaiman kalma.. Mafi girman ƙimar ƙimar ku, ƙananan farashin kowane danna zai kasance. A wannan bangaren, idan ingancin darajar ku ba ta da kyau, za ku biya da yawa fiye da gasar ku. Don haka, yana da mahimmanci don fahimtar kasafin ku na Adwords domin ku iya zama a ciki kuma ku ga sakamako mai kyau.

Tsarin ciniki

Canje-canje ga tsarin biyan kuɗi da tsarin daidaitawa a cikin Adwords suna da masu suka da yawa suna zagi akan Google. A baya, mai tallan sarkar otal zai iya yin tayin maganar “otal,” tabbatar da cewa tallansa zai bayyana a saman SERPs. Hakanan yana nufin cewa tallan su zai bayyana a cikin jimlolin da ke ɗauke da kalmar “otal.” An san wannan da faɗin wasa. Amma yanzu, tare da canje-canjen Google, tsarin biyu ba su da bambanci sosai.

Akwai dabaru da yawa da ke akwai don haɓaka dannawa a cikin kasafin kuɗi. Waɗannan dabarun suna da kyau idan kuna son haɓaka ƙimar canjin ku kuma sami ƙarin ƙara. Amma ku sani cewa kowane nau'i na dabarun bayar da shawarwari yana da nasa amfanin. An jera a ƙasa manyan nau'ikan tsarin siyarwa guda uku da fa'idodin su. Idan kun kasance sababbi ga Adwords, Mafi kyawun zaɓinku shine gwada dabarun Matsakaicin Canje-canje, wanda ke daidaita tallace-tallace ta atomatik don haɓaka juzu'i.

Dabarun ba da izini ta atomatik suna cire zato daga tallan da aka biya, amma har yanzu kuna iya samun kyakkyawan sakamako tare da hanyoyin hannu. Kudi shine adadin da kuke son biya don takamaiman kalma. Amma ka tuna cewa tayin bai ƙayyade darajar ku ba; Google ba ya son ba da matsayi na farko ga wanda ya kashe mafi yawan kuɗi akan kalma. Shi ya sa kana bukatar ka karanta game da tsarin gwanjo kafin amfani da shi.

Biyan kuɗi na hannu yana ba ku damar sarrafa adadin kuɗin kowane talla. Kuna iya amfani da Tsarin Bidi'a don yanke kasafin kuɗin ku lokacin da tallace-tallace ba su yi kyau ba. Misali, idan samfurinka ya shahara sosai, kana iya amfani da faffadan wasa maimakon madaidaicin wasa. Faɗin wasa shine mafi kyawun zaɓi don bincike na gaba ɗaya, amma zai kara muku dan kadan. A madadin, za ka iya zabar madaidaicin wasa ko jumlar magana.

Manufar yakin neman zabe

Akwai hanyoyi da yawa don saita burin kamfen a cikin Google Adwords. Kuna iya saita kasafin kuɗi na yau da kullun, wanda yayi daidai da jarin yakin neman zabe na wata-wata. Sannan, raba wannan adadin da adadin kwanakin cikin wata. Da zarar kun ƙayyade kasafin ku na yau da kullun, za ku iya saita dabarun ku yadda ya kamata. Bugu da kari, Za a iya saita manufofin yakin don nau'ikan zirga-zirga daban-daban. Ya danganta da manufofin yakin neman zabe, za ka iya zaɓar kai hari ko dai takamaiman wurare ko takamaiman masu sauraro.

Manufar kamfen shine babban jigon kamfen gaba ɗaya. Makasudin ya kamata ya bayyana a fili abin da ke buƙatar canzawa don yakin neman nasara. Ya kamata a taƙaice yadda zai yiwu, kuma ya kamata a rubuta ta yadda duk masu ruwa da tsaki a yakin neman zabe su fahimce shi. Har ila yau, burin ya zama takamaiman, m, kuma na gaskiya. Wannan yana taimakawa wajen tantance albarkatun da ake buƙata don cimma wannan burin. Amfani da theories na canji, za ku iya saita haƙiƙanin manufa don yaƙin neman zaɓe ku.

Raba tallan gwaji

Akwai matakai na asali guda biyu don raba-gwajin tallan ku a cikin Adwords na Google. Na farko, kuna buƙatar ƙirƙirar tallace-tallace daban-daban guda biyu kuma sanya su cikin rukunin tallanku. Sannan, za ku so ku danna kowane don ganin wanda ya fi kyau. Za ku iya ganin wane nau'in tallan ku ya fi tasiri. Don yin tsaga-gwajin yadda ya kamata, bi matakan da ke ƙasa.

Ƙirƙiri saitin talla daban-daban guda biyu kuma saita kasafin kuɗi don kowane talla. Talla ɗaya zai yi ƙasa da ƙasa, yayin da dayan zai kara tsada. Don ƙayyade kasafin tallan ku, za ku iya amfani da kalkuleta na kasafin kuɗi na yaƙin neman zaɓe. Domin tsaga gwajin yana da tsada, za ku yi asarar wasu kuɗi, amma kuma za ku sani idan saitunan tallanku suna aiki. Idan saitin talla guda biyu sun yi kama da juna, tabbatar da daidaita kasafin ku daidai.

Bayan kun zaɓi ƙungiyoyin talla guda biyu, zaɓi wanda zai iya haifar da mafi girman adadin dannawa. Google zai gaya muku wanda ya fi nasara. Idan tallan ku na farko ya sami mafi yawan dannawa, to alama ce mai kyau. Amma ƙungiyar talla ta biyu tana da ƙarancin danna-ta hanyar ƙima. Kuna so ku rage farashin ku lokacin da kuke tsammanin ganin CTR mafi girma daga ɗayan rukunin talla. Ga hanya, za ku iya gwada tasirin tallan ku akan jujjuyawar ku.

Wata hanyar raba-gwajin tallace-tallacen Facebook ita ce ta gyara kamfen ɗin da kake da shi. Don yin wannan, shirya saitin tallan ku kuma zaɓi maɓallin Raba. Facebook zai ƙirƙiri sabon talla ta atomatik tare da canje-canje kuma ya dawo da na asali. Gwajin tsagawa zai gudana har sai kun tsara shi don tsayawa. Idan gwajin raba ku ya yi nasara, yakamata ku ci gaba da yakin tare da sakamakon gwajin ku. Kuna iya raba tallan zuwa kamfen daban-daban biyu ko ma uku.

SARKI

Tallace-tallacen injin bincike hanya ce mai tsada don cimma abubuwan da suka dace a daidai lokacin. Hakanan yana ba da ƙarin bin diddigi, yana ba ku damar tantance wane tallace-tallace ko sharuɗɗan bincike suka haifar da tallace-tallace. Duk da haka, 'yan kasuwa dole ne su san yadda za su kara girman ROI ta hanyar zabar kalmomin da suka dace, ware kasafin kudin da ya dace da kuma daidaita dabarun yadda ya kamata. Wannan labarin yana tattauna wasu mahimman abubuwa don kiyayewa don haɓaka ROI tare da Adwords. Ci gaba da karatu don ƙarin koyo.

Lokacin ƙididdige ROI na Adwords, yana da mahimmanci a tuna cewa dannawar gidan yanar gizon ba koyaushe ake fassarawa cikin tallace-tallace ba. Kuna buƙatar bin juzu'i don ƙididdige ROI na Adwords. Ana iya yin hakan ta hanyar jagorar kiran waya, da kuma bin diddigin har sai mai ziyara ya kai wasan karshe “Na gode” shafi. Kamar kowane yakin talla, ROI zai dogara ne akan yawan baƙi tallace-tallacen da kuke kaiwa gidan yanar gizon ku. Don yin wannan, dole ne ku zaɓi kalmomi masu mahimmanci tare da niyyar siyan.

Don inganta ROI na Adwords, yi la'akari da ƙara kari zuwa tallan ku. Yin amfani da kari na shafi na saukowa zai taimaka muku jawo ƙarin baƙi da aka yi niyya. Bugu da kari ga keyword tsawo, Hakanan zaka iya amfani da kira ko kari na wuri. Ƙarshen yana ƙara maɓallin kira kai tsaye zuwa gidan yanar gizon ku. Hakanan zaka iya amfani da sake dubawa da hanyoyin haɗin yanar gizo don jagorantar mutane zuwa shafuka masu alaƙa. Ya kamata ku gwada zaɓuɓɓuka daban-daban kafin ku daidaita kan waɗanda suka dace. Idan kuna son haɓaka ROI, tabbatar da gwada komai.

Google Analytics yana ba ku damar yiwa tallan Adwords alama ta atomatik tare da alamar ta atomatik. Rahotonni zai nuna muku ROI na kamfen ɗin Adwords. Hakanan ya kamata ku shigo da bayanan kuɗin ku daga ayyukan tallan da aka biya a cikin Google Analytics don saka idanu akan ayyukansu. Yin hakan zai taimaka muku saka idanu kan farashin tallan ku, kudaden shiga da ROI. Wannan bayanin zai ba ku damar yanke shawara mafi kyau kan inda za ku saka kuɗin ku. Kuma wannan shine farkon. Kuna iya waƙa da ROI na Adwords cikin sauƙi ta bin waɗannan jagororin.

Lokacin da kuka kafa yakin neman zabe, Google zai ƙirƙira muku ƙungiyoyin talla. Waɗannan za su sauƙaƙe sarrafa tallan ku. Kowace rukunin talla ya ƙunshi talla ɗaya, keywords ɗaya ko da yawa, kuma ko dai faffadan wasa ko daidaita magana. Google yana saita kalmar ku zuwa babban wasa domin masu amfani su iya rubuta kalmomin ku a ko'ina. Yawancin lokaci, wannan yana aiki don zama mafi kyawun wasa. Za ku so ku daidaita farashin kowace dannawa, farashin kowane ra'ayi, da farashin kowane saye don dacewa da kasafin ku da burin ku.

Farashin kowane danna

Madaidaicin farashi a kowane danna don Adwords an ƙaddara ta hanyar ƙayyade ROI da aka yi niyya. Don yawancin kasuwancin, cent biyar a kowane danna ya wadatar. Wata hanyar bayyana wannan ita ce farashin kowane saye, ko 20% na kudaden shiga. Don haɓaka ROI, yi la'akari da sayar da abokan cinikin ku na yanzu don haɓaka matsakaicin ƙimar kowane siyarwa. Don sanin yadda ake kaiwa CPC hari, yi amfani da ginshiƙi farashin canji a ƙasa. Amfani da wannan ginshiƙi, za ku iya yanke shawarar abin da za ku bayar ga kowane maɓalli da talla.

Hanya mafi inganci don rage CPC ɗinku ita ce ta yi niyya ga kalmomin dogon wutsiya. Waɗannan kalmomin suna da ƙananan ƙarar bincike kuma ba su da yuwuwar jawo hankalin binciken da bai dace ba. Waɗannan kalmomin maɓalli kuma suna da ƙima mafi inganci, wanda ke nuni da dacewa da ƙarancin farashi a kowane danna. Adwords CPC ya dogara ne akan masana'antar da kuke ciki da matakan gasa. Da ƙarin gasa masana'antar ku, mafi girma CPC.

Akwai hanyoyi da yawa don saita matsakaicin CPCs, gami da sayan ta atomatik da na hannu. Farashin farashi-kowa-danna tayin shine mafi yawan nau'in CPC. Hanyar jagora ta ƙunshi daidaita madaidaicin CPC da hannu, alhãli kuwa sayar da sarrafa kansa yana amfani da software wanda ke daidaita madaidaicin CPC ta atomatik a gare ku. Idan ba ku da tabbacin wace hanya ce ta dace da kasuwancin ku, Google yana ba da wasu shawarwari. Amma duk wanda kuka zaba, ya kamata ku bi shawarwarin da hukumar ku ta Google ta tabbatar.

Biya-daya-danna talla yana dogara ne akan tsarin gwanjo. Kamar yadda mawallafin ya lissafta ƙimar biya-kowa-danna, masu talla suna da yanci don zaɓar wanda ya fi dacewa da kasafin kuɗin su. Gabaɗaya, mafi girman darajar dannawa, mafi girma farashin kowane danna. Duk da haka, za ku iya yin shawarwari tare da mawallafin ku don yin shawarwari akan farashi mai sauƙi a kowane danna, musamman idan kuna sanya hannu kan kwangilar dogon lokaci ko mai mahimmanci.

Yayin da farashin-kowa-danna ya bambanta sosai, matsakaicin adadin dannawa ɗaya yana kusa $1 ku $2 a cikin Google AdWords. A kan hanyar sadarwar nuni, Matsakaicin CPCs suna ƙarƙashin dala. Dangane da gasar, zaka iya kashewa gwargwadon yadda $50 kowane danna. Misali, kasuwancin gida na iya kashewa $10000 ku $10000 akan Adwords kowace shekara. Duk da haka, idan kana neman sabon abokin ciniki, za ka iya kashe kadan kamar yadda $40 kowane danna.

Kalmomi mara kyau

Kuna iya rage farashi ta amfani da kalmomi mara kyau a cikin kamfen ɗin ku na Adwords. Yana da mahimmanci a tuna cewa ba duk tambayoyin bincike ba ne suka dace da kamfen ɗin ku, don haka yakamata ku ƙara kalmomi mara kyau zuwa ƙungiyoyin tallanku da yaƙin neman zaɓe. Idan ba ku da tabbacin yadda ake amfani da kalmomi mara kyau, karanta don jagorar mataki-mataki. Akwai hanyoyi da yawa don amfani da kalmomi mara kyau a cikin Adwords. Ga wasu hanyoyin amfani da su.

Ɗaya daga cikin mafi kyawun hanyoyin gano kalmomi mara kyau shine yin bincike na Google. Kawai rubuta a cikin kalmar da kake ƙoƙarin yin niyya kuma ga abin da ya fito. Sannan kuna buƙatar ƙara kowane sharuɗɗan nema waɗanda basu da alaƙa da yaƙin neman zaɓe zuwa jerin kalmomin ku mara kyau. Idan baku da tabbacin waɗanne munanan kalmomi don ƙarawa, bincika Console na Bincike na Google ko nazari don jerin duk kalmomin da ba su da kyau. Da zarar kun ƙara kalmomi mara kyau zuwa kamfen ɗin ku na Adwords, za ku sami jerin tallace-tallace marasa alaƙa don gujewa.

Wata hanya don inganta CTR ita ce amfani da kalmomi mara kyau. Yin amfani da kalmomi mara kyau zai tabbatar da cewa tallace-tallacenku sun bayyana a kan sharuɗɗan nema masu dacewa, rage yawan dannawa da aka bata. Hakanan zai ƙara yawan maziyartan da suka dace zuwa yaƙin neman zaɓe da inganta ROAS. Amfanin ƙarshe na amfani da kalmomi mara kyau shine cewa ba za ku biya kuɗin tallace-tallacen da ba su dace da samfur ko sabis ɗin ku ba.. Wannan yana nufin zaku iya ajiye kuɗi akan kasafin tallanku.

Yin amfani da kalmomi mara kyau a cikin Adwords na iya ceton ku lokaci da kuɗi ta hanyar toshe binciken da bai dace ba. Kuna iya ƙirƙirar kalmomi mara kyau waɗanda suka dace da samfurin ku kamar kalmar da kuke so. Misali, idan kuna son siyar da samfuran da ke da alaƙa da lafiya kyauta, amfani da kalmar 'free'. Mutanen da ke neman kiwon lafiya kyauta ko ayyukan yi ƙila ba za su kasance a cikin kasuwar da kuke so ba. Yin amfani da kalmomi mara kyau babbar hanya ce don kiyaye kasafin kuɗin da ba a ɓata ba a ƙarƙashin kulawa.

Farashin kowane ra'ayi

Farashin kowane ra'ayi (CPM) shine ma'auni mai mahimmanci don waƙa a cikin tallan kan layi. Wannan awo yana auna farashin kamfen talla, kuma galibi ana amfani da shi don zaɓin kafofin watsa labarai. Hanya ce mai kyau don bin diddigin wayar da kan kamfani da kuma tantance nawa za a ba da tayin tallace-tallace iri-iri. A mafi yawan lokuta, Ana iya amfani da CPM don ƙididdige tasirin yaƙin neman zaɓe. Baya ga kasancewa muhimmin ma'auni don waƙa, CPM kuma yana taimaka wa masu talla su tantance waɗanne dandamali ne suka fi tasiri don cimma burinsu.

CPMs sun karu tun Q3 2017 amma ba su sami sauyi da yawa ba tun lokacin. A matsakaici, masu talla sun biya $2.80 kowace dubun ra'ayi a cikin Q1 2018, karuwa mai sauƙi amma tsayayye. Kamar yadda Q1 2018, masu talla sun biya $2.8 kowace dubun gani, a dalar Amurka daga Q1 2017. Da bambanci, CPCs akan hanyar sadarwar Nuni ta Google sun dawo a $0.75 kowane danna, ko game da 20 cents sama da na Q4 2017.

Yayin da abubuwan talla na kyauta sun fi tasiri fiye da na tallace-tallacen da aka biya, ba su cancanci kashewa ba. Wadannan “wanda ba a sani ba” bincike na faruwa a kullum. Wannan yana nufin cewa Google ba zai iya hasashen manufar mai nema ba, amma yana iya ƙididdige yawan wasu kalmomi, kamar “inshorar mota,” sannan kuma inganta tallace-tallacen sa dangane da waɗannan kalmomin. Sannan, masu talla suna biyan kuɗin dannawa kawai da suka karɓa.

Yayin da CPCs a kan dandamali na kafofin watsa labarun sun bambanta, Farashin kowane ra'ayi yawanci ba ya wuce gona da iri. Misali, CPC na Facebook $0.51 kowane ra'ayi, yayin da CPC na LinkedIn ke $3.30. Kafofin watsa labarun kamar Instagram da Twitter ba su da tsada, tare da matsakaicin CPC na $0.70 ku $0.71 kowane ra'ayi. Waɗannan tallace-tallacen za su nuna kawai idan an sabunta kasafin kuɗi kowace rana. Ga hanya, masu talla ba dole ba ne su damu game da kari ko kashewa fiye da yadda suke bukata.

Farashin kowane saye

Ɗaya daga cikin mahimman abubuwan da za a yi la'akari da su lokacin yin tayin talla akan Adwords shine farashin kowane saye. Yana iya tafiya ko'ina daga ƴan daloli zuwa ƙasa da ƙasa $100, kuma matsakaicin CPA shine $0.88. Dalilin da ya sa wannan adadi ya yi ƙasa sosai shi ne saboda yawancin masu talla ba za su ba da babban farashi a kan tallan su ba. Misali, idan farashin safa na biki $3, yin takara $5 domin wannan lokacin ba zai yi tasiri sosai ba.

Yayin da yake da mahimmanci a san nawa kamfen ɗin ku ke kashe ku, yana yiwuwa a ƙididdige CPA bisa ga jujjuyawar ku. Ko tuba ta faru ko a'a yana da wuyar tantancewa, amma ana iya yin ta ta hanyar bin cike fom da rajistar demo. Duk da haka, babu ma'auni na duniya don ƙayyade farashi akan kowane saye, kuma kowane kasuwancin kan layi zai sami samfurin daban, farashin, margin, kashe kudi na aiki, da kuma tallan talla.

Farashin kowane saye, ya da CPA, yana nufin adadin kuɗin da mai talla ke kashewa akan kowane juyi da tallan su ke samarwa. Wannan ya hada da tallace-tallace, dannawa, siffofin, biyan kuɗi na wasiƙa, da sauran siffofin. Masu talla gabaɗaya za su yi shawarwari da wannan ƙimar tare da cibiyoyin talla, amma ya kamata a lura cewa ba duka za su yarda da shi ba. Da zarar kun yi shawarwari kan farashi tare da mai talla, ana iya ƙayyade farashin kowane saye.

Kudin kowane saye wani muhimmin ma'auni ne don waƙa a cikin tsarin talla. Lokacin yanke shawarar kashe kuɗi akan CPA, kuna buƙatar sanin adadin kuɗin da kuke buƙatar kashe don samar da ma'amalar tallace-tallace. Masu amfani da AdWords na iya auna nasarar tallan su ta hanyar kimanta nawa farashinsu dangane da adadin jujjuyawar da kowane talla ke haifarwa.. Farashin kowane saye galibi ana danganta shi da takamaiman tashar tallace-tallace, don haka mafi girman CPA, yadda mai talla zai ci riba.

Kuna iya amfani da Google Adwords don tallata gidan yanar gizon ku. Tsarin yana da sauqi qwarai: kuna buƙatar ƙirƙirar lissafi, zaɓi wasu kalmomin da suka dace, kuma ku fara yi musu umarni. Anan ga yadda ake haɓaka ƙimar danna-ta hanyar fara tallata gidan yanar gizon ku! Da fatan wannan labarin zai taimaka muku farawa da Adwords. Idan ba haka ba, za ku iya ƙarin koyo game da tushen talla akan Google a cikin wannan labarin. Sai lokaci na gaba, farin ciki tayi!

Talla akan Google

Kuna iya tallata akan tsarin Adwords na Google ta hanyar ba da umarni kan kalmomin da suka dace da kasuwancin ku. Tallan ku zai bayyana lokacin da abokan ciniki masu yuwuwar bincika Google don mahimman kalmomin da kuke so ku yi niyya. Google ne zai yanke shawarar waɗanne tallace-tallacen da suka bayyana a shafin sakamakon bincikensa, kuma mafi girman tayin ku, mafi girma za a sanya tallan ku. Makullin shine kama abokan ciniki masu yuwuwa’ idanu kuma ku shawo kansu su danna kan tallan ku. An jera a ƙasa akwai shawarwari don sa tallan ku ya fi tasiri.

Talla a kan Google na iya yin tasiri sosai idan samfur ko sabis ɗin ku ya dace da abokan ciniki’ bukatun. Irin wannan tallan na iya zama mai niyya sosai ga masu sauraron ku ta wurin wuri, shekaru, da keywords. Google kuma yana ba da tallace-tallacen da aka yi niyya dangane da lokacin rana. Yawancin kasuwancin suna amfani da tallace-tallacen su kawai a cikin kwanakin mako, daga 8 AM ku 5 PM. Ba sa gudanar da tallace-tallace a karshen mako, amma a cikin kwanakin mako, za ku iya kai hari ga tallan ku ga abokan ciniki masu yuwuwa dangane da lokacin da suke kan layi.

Lokacin amfani da Google Adwords, akwai nau'ikan talla guda biyu na asali. Nau'in farko shine Bincike, wanda ke nuna tallan ku a duk lokacin da wani ya nemi samfur ko sabis ɗin ku. Tallace-tallacen nuni gabaɗaya ba su da tsada, amma ba su kasance masu dogaro da tambaya kamar tallan bincike ba. Keywords sune kalmomin bincike da mutane ke rubutawa cikin Google don nemo samfur ko sabis. A mafi yawan lokuta, Google zai baka damar amfani da kalmomi har goma sha biyar, amma zaka iya ƙara lamba daga baya.

Don karamin kasuwanci, tallace-tallace na biya-per-danna na iya zama kyakkyawan bayani. Domin kawai kuna biya kowane danna, tallace-tallace na biya-ko-daya na iya zama tsada, amma masu tallata wayo suna gina kamfen ɗin su don jawo ƙwararrun zirga-zirga zuwa gidan yanar gizon su. Wannan zai ƙara haɓaka tallace-tallacen su. Kuma idan kasuwancin ku yana farawa ne kawai, wannan hanya yana da daraja a duba. Amma ku tuna cewa rashin daidaito baya cikin tagomashin ku idan ana batun inganta binciken kwayoyin halitta (SEO).

Biyan kuɗi akan kalmomi

Lokacin da ka fara ba da umarni kan kalmomi a cikin Adwords, dole ne ku kula da CTR ɗin ku (danna ta ƙimar) rahoto. Wannan rahoton zai taimaka muku tantance sabbin ra'ayoyi da daidaita tayin ku daidai. Bugu da kari, kuna buƙatar saka idanu dabarun ku koyaushe. Tallace-tallacen bincike yana canzawa da sauri, kuma kuna buƙatar ci gaba da sabbin abubuwan da ke faruwa. Kara karantawa game da wannan batu, ko hayar ƙwararre don gudanar da kamfen ɗin ku. Anan akwai wasu shawarwari don haɓaka kasafin kuɗin ku.

Na farko, ƙayyade kasafin kuɗin da kuke jin daɗin kashewa akan tallan ku. Ka tuna cewa yawancin mutane ba sa kallon sakamakon farko a cikin binciken Google, don haka yana da mahimmanci a bayyana a saman SERPs. Adadin da kuka bayar akan kowane maɓalli zai ƙayyade nawa kuke kashewa gabaɗaya da yadda za ku bayyana a shafi na ɗaya. Ga kowane keyword, Google ya shigar da shi a cikin wani gwanjo tare da mafi girma mai bayarwa.

Hakanan zaka iya amfani da kalmomi mara kyau don iyakance tayin ku akan binciken da bai dace ba. Kalmomi mara kyau wani ɓangare ne na mummunan hari kuma suna iya hana ku yin umarni kan kalmomin da ba su dace da kasuwancin ku ba.. Ga hanya, Tallan ku zai bayyana ne kawai a cikin tambayoyin nema waɗanda suka haɗa da kalmomi mara kyau. Mafi mummunan mahimmin kalma shine, ƙananan farashin ku zai kasance. Kuna iya zaɓar maɓalli mara kyau a cikin rukunin talla don kawar da su daga yaƙin neman zaɓe.

Lokacin da kake yin umarni akan kalmomi masu mahimmanci, la'akari da ingancin maki. Google yana duba abubuwa uku lokacin kimanta abun ciki na talla da dacewa. Maki mai inganci alama ce ta dacewar gidan yanar gizon. Abun cikin ku kuma yana da yuwuwar samar da zirga-zirga mai mahimmanci, don haka la'akari da daidaita farashin ku daidai. Bayan tallan ku suna kai tsaye, za ku sami bayanai game da aikin kamfen ɗin ku kuma ku daidaita tayin ku daidai.

Ƙirƙirar talla

Akwai abubuwa da yawa da za ku tuna lokacin da kuke ƙirƙirar tallace-tallace a cikin Adwords. Abu daya, dole ne ku san tsarin dandalin, kuma amfani da kayan aikin SEO kamar Keyword Planner da Google's enaka don nemo kalmomin da suka dace. Sannan, rubuta abun cikin tallan ku kuma inganta tallan don samun mafi girman danna ta hanyar ƙima. Sannan, buga shi akan gidan yanar gizon Google don samun matsakaicin adadin ra'ayoyi da dannawa.

Da zarar an ƙirƙiri tallan ku, yakamata ku duba shi don kurakuran nahawu da rubutu. Google yana nuna tallan ku a madadin, don haka yana da mahimmanci don ganin wanda ke aiki mafi kyau. Da zarar kun sami nasara, kalubalanci shi don inganta shi. Idan kuna fuskantar matsala wajen rubuta tallan ku, Hakanan zaka iya kallon abin da masu fafatawa suke yi. Ka tuna cewa ba a sa ran ƙirƙira dabaran ba – babu buƙatar rubuta talla idan za ku iya samun wani abu da ke aiki a can!

Lokacin ƙirƙirar tallace-tallace don Adwords, yana da mahimmanci a tuna cewa kowane talla zai ɓace a cikin teku na abun ciki. Damar ɗaukar kowane matsayi yana da ƙarancin gaske. Saboda haka, yana da mahimmanci ku san ƙarshen burin abokan cinikin ku kafin ƙirƙirar tallan ku. Misali, idan kasuwancin ku ya kware akan maganin kuraje, kuna so ku yiwa masu amfani da ke neman maganin kuraje. Yin amfani da waɗannan makasudin ƙarshen zai taimaka tallan ku ya fice daga gasar.

Inganta ƙimar danna-ta

Inganta ƙimar danna-ta yana da mahimmanci don haɓaka dawowar ku akan ciyarwar talla. Matsayin talla yawanci yana tasiri akan ƙimar danna-ta, wanda ke nufin matsayin talla akan sakamakon binciken da aka biya. Mafi girman CTR, mafi kyau, tunda yana nuni ne kai tsaye na ingancin tallan ku. Gabaɗaya, inganta CTR na iya haɓaka juzu'i da tallace-tallace a cikin mafi sauri lokacin yiwu. Na farko, duba matsayin tallan ku akan na masu fafatawa a masana'antar ku.

Don haɓaka CTR ku, gano mahimman kalmomin da masu sauraron ku ke amfani da su don nemo gidan yanar gizon ku. Google Analytics da Search Console kayan aiki ne masu kyau don wannan. Tabbatar cewa kalmomin ku suna cikin url ɗin talla, wanda ke taimaka wa baƙi yanke shawarar inda za su danna. Yin amfani da kwafin talla mai ƙarfi shima yana da mahimmanci. San abubuwan da masu sauraron ku ke so kuma yi amfani da wannan bayanin don ƙirƙirar kwafin talla wanda zai jawo hankalinsu su ɗauki mataki.

Da zarar kun kafa masu sauraron ku, gwada raba kamfen ɗin tallanku. Wannan zai ba ku damar ƙaddamar da ƙoƙarin tallanku da haɓaka CTR. Wani fasalin da ake samu akan gidan yanar gizon Google da ake kira “Masu amfani Har ila yau Tambaya” zai iya taimaka muku niyya takamammen masu sauraro ta hanyar samar musu da shawarwari masu dacewa. Hakanan ana amfani da ƙimar danna-ta hanyar don auna tasirin kamfen ɗin tallan dijital ku. Ƙananan CTR na iya zama alamar matsala tare da yakin talla, ko yana iya zama tallace-tallacen ku ba sa fitowa lokacin da masu amfani suka yi bincike.

Idan tallan da ke tushen neman ku ya kasa jawo babban CTR, kun rasa babbar dama. Lokaci yayi don ɗaukar mataki na gaba. Ɗauki ƙarin mil don inganta CTR da ƙimar ƙimar ku. Gwada amfani da lallashi tare da kadarorin gani don ƙara ƙimar danna-ta. Amfani da dabaru kamar inoculation, za ku iya shawo kan masu sauraron ku don ganin haske a ƙarshen rami. Ƙarshen manufar lallashi ita ce shiryar da su zuwa ga ƙuduri ko kiran aiki.

Sake mayarwa

Retargeting tare da Adwords kayan aiki ne mai ƙarfi don isa ga sabbin abokan ciniki. Google yana da tsauraran dokoki game da tattara bayanan sirri daga masu amfani da shi, gami da lambobin waya, adiresoshin imel, da lambobin katin kiredit. Za a iya yin kamfen ɗin sake siyarwa akan shafin farko na Google, wayar hannu apps, da kafofin watsa labarun. Kayan aikin sake dawo da Google na iya taimaka wa 'yan kasuwa su kai ga abokan ciniki ta hanyar dandamali da yawa. Hanya mafi kyau don farawa ita ce duba waɗannan dabarun.

Za'a iya amfani da sakewa tare da Adwords don kai hari ga takamaiman abokan ciniki waɗanda suka ziyarci takamaiman shafi a cikin gidan yanar gizon ku. Kuna iya ƙirƙirar tallace-tallace na gaba ɗaya wanda ke ƙarfafa abokan ciniki masu zuwa don yin lilo ta cikin rukunin yanar gizon ku, ko za ku iya ƙirƙira talla mai sake dawowa wanda ke nuna tallace-tallace ga mutanen da suka ziyarci rukunin yanar gizonku a da. Manufar ita ce ɗaukar hankalin mutanen da suka ziyarci rukunin yanar gizon ku a wani lokaci, koda kuwa basu sayi komai ba.

Maimaitawa tare da Adwords na iya ƙaddamar da takamaiman baƙi ta hanyar ƙirƙirar masu sauraro na al'ada waɗanda suka dace da ƙididdigar wani maziyartan gidan yanar gizo.. Masu sauraron da kuka ƙirƙira za su ga tallace-tallacen da suka dace da buƙatun mutumin da adadin alƙaluma kawai. Domin samun kyakkyawan sakamako, ya kamata ku raba maziyartan gidan yanar gizon ku zuwa kungiyoyi daban-daban, yin amfani da ƙididdiga don ƙaddamar da ƙoƙarin sake tallan ku. Idan kun kasance sababbi ga duniyar talla, fara da Google Adwords.

Sake kunnawa tare da Adwords yana aiki ta sanya ƙaramin lamba akan gidan yanar gizon ku. Wannan code, kuma aka sani da pixel, Maziyartan rukunin yanar gizon ba za su iya gano su ba. Sannan yana amfani da kukis ɗin burauza wanda ba a san shi ba don bin masu sauraron ku a cikin gidan yanar gizo. Wannan lambar za ta sanar da Tallace-tallacen Google lokacin da za a nuna tallan ga mutanen da suka ziyarci rukunin yanar gizon ku. Hanya ce mai matukar tasiri don isa ga abokan ciniki masu yuwuwa. Wannan hanyar tana da sauri kuma mai araha, kuma yana iya ba da sakamako mai yawa.

Kafin ka fara talla akan Google, ya kamata ku san abin da kuke shigar da kanku a ciki. Ga 'yan abubuwan da ya kamata ku tuna: Nau'in daidaitawa, Maki masu inganci, Farashin, da Retargeting. Da zarar kun fahimci waɗannan abubuwa, za ku iya tsara ingantaccen kamfen Adwords. Kuma da zarar kun mallaki duk wannan, kun shirya don farawa! Duk da haka, kafin kayi haka, ya kamata ka yi wasu bincike a kan keywords.

Farashin

Akwai dalilai da yawa waɗanda ke ƙayyade adadin kuɗin da ya kamata ku kashe akan Adwords. Misali, menene matsakaicin farashin kowane danna? Farashin kayan sayarwa (COGS) ya haɗa da samarwa da kashe talla. Dole ne ku ƙayyade adadin kuɗin da kuka kashe akan talla don samun riba akan jarin ku. Sannan zaku iya kwatanta waɗancan kuɗin da kuɗin shiga daga yakin AdWords kuma ku tantance waɗanne kalmomi ne suka fi riba.

Kudin da aka danna (CPC) ya bambanta sosai bisa mahimman kalmomi da masana'antu. Yawancin CPCs suna kusa $2.32 akan hanyar sadarwar bincike da $0.58 akan hanyar sadarwar nuni. Don ƙarin bayani, duba wannan labarin ma'aunin AdWords. Hanya ɗaya don rage CPC ɗinku ita ce ta yi niyya ga mahimman kalmomi tare da Maki mai inganci. Mahimman kalmomi masu inganci suna samun mafi kyawun wuri a shafi, ceton ku kuɗi da kuma tabbatar da cewa tallace-tallacenku sun bayyana a shafukan da suka dace.

Kuna iya daidaita tayin ku don takamaiman kalma idan kun san waɗanne ne suka fi aiki. Akasin haka, za ku iya rage farashin ku akan kalmomin da ba su haifar da sakamako ba. Ka tuna cewa wasu kalmomi sun fi wasu tsada, kuma yakamata ku sanya ido akai-akai da daidaita farashin ku daidai. A matsayin mai kasuwanci, ya kamata ku san canje-canje a farashin Adwords kuma ku kasance a shirye don daidaitawa daidai. Da zarar kun koyi abin da keywords ke aiki da kyau don gidan yanar gizon ku, za ku iya ƙara yawan kuɗin shiga ku kuma yanke CPCs don samun mafi kyawun ROI.

Kamfen na CPC shine hanyar da aka fi amfani da ita. Hanya ce ta gama gari kuma tana kashe ƙasa da centi ɗari a kowane dannawa. Duk da haka, Farashin kowane danna ya bambanta da farashin abubuwan gani. Idan kuna son sanin farashin kamfen ɗin tallanku, za ku iya amfani da mai tsara kalmar maɓalli don samun ƙididdige ƙimar ku ta dannawa ɗaya. Ga hanya, za ku san ainihin nawa za ku biya don kowane dannawa da yawan abubuwan da kuke samu.

Nau'in daidaitawa

Idan kuna son ƙara yawan juzu'i kuma ku kashe kuɗi kaɗan akan tallan ku, ya kamata ku warware kalmominku cikin nau'ikan wasa daban-daban. A cikin Adwords, Ana yin haka ta hanyar rarraba tallace-tallace bisa ga nau'ikan wasa. Ta hanyar zabar nau'ikan wasan da suka dace, za ku iya isa ga masu sauraron ku kuma ku guje wa ɓata kuɗi akan dannawa marasa mahimmanci. Don wannan dalili, yakamata kuyi amfani da kayan aikin maɓalli na kyauta don tantance masu sauraron ku sannan ku raba tallan ku daidai.

Daidai Match shine mafi yawan niyya na duk matches keyword, kuma yana buƙatar kalmar maɓalli ta zama daidai. Duk da haka, za ka iya ƙara ƙarin sharuɗɗa zuwa tambayarka idan ya cancanta. Daidaitaccen Match shine mafi kyawun zaɓi ga masu talla waɗanda ke son fitar da juzu'i ta hanyar nuna tallace-tallacen da suka dace kawai da kalmomin da suke niyya.. Daidaitaccen wasa kuma yana da ƙimar danna-ta mafi girma. Duk da haka, yana da mahimmanci a fahimci cewa yin amfani da matches daidai bazai zama mafi kyawun zaɓi ga kowane kasuwanci ba.

Idan kana so ka yi niyya ga wasu kalmomi, sannan zaka iya amfani da manyan kalmomin da aka gyara. Waɗannan masu sauƙi ne don amfani da gaya wa Google don nuna tallan ku don wasu kalmomi ko jimloli. Mahimman kalmomi na iya zama a kowane tsari. Kuna iya shigar da waɗannan sharuɗɗan ta amfani da alamar ƙari (+) kafin kowane keyword. Za'a iya amfani da tsarin kalmar maɓalli mai faɗi don jimloli kuma. Cikakken Media ya ƙware a yakin AdWords PPC don ƙananan kamfanoni da matsakaita.

Faɗaɗɗen wasa da daidaitattun nau'ikan wasan sun fi shahara, amma akwai kuma bambance-bambancen kusa. Nau'in nau'in wasa mai faɗi ya haɗa da duk yiwuwar kuskuren mahimmin kalma yayin da ainihin nau'in yana ba ku damar yin bincike mai alaƙa da fa'ida. Hakanan zaka iya keɓance bambance-bambancen kusa ta ƙara kalmomi mara kyau. Duk da haka, wannan ba kyakkyawan aiki bane saboda yana iya rage yawan dannawa. Faɗin nau'in wasa shine mafi kyawun zaɓi ga masu talla waɗanda ke son ƙaddamar da takamaiman sharuɗɗan.

Sake mayarwa

Retargeting wani nau'i ne na tallan kan layi wanda ke ba masu kasuwa damar nuna tallace-tallacen da aka yi niyya ga maziyartan gidan yanar gizon da suka wuce. Dabarar sake tallan tallace-tallace tana aiki ta hanyar jefar da lambar bin diddigi akan shafin yanar gizon da ba da damar talla don nunawa ga baƙo da ya gabata.. Sakamakon wannan nau'in sake tallan yana da mahimmanci. An nuna haɓaka tallace-tallace har zuwa 70% lokacin da mutanen da suka ziyarci gidan yanar gizo ba tare da siyan komai ba suka yi siyayya ta hanyar yakin sake tallatawa.

Idan ba a inganta gidan yanar gizon ku ba don sake kunnawa, watakila ba za ku iya ganin wani sakamako ba. Idan yakin sake tallan ku baya aiki, ƙila kuna buƙatar ɗaukar shawarar kamfanin sarrafa Google Adwords. Za su taimaka maka kafa yakin sake dawowa daidai. Saitunan da suka dace zasu yi babban bambanci a cikin aiki. Da zarar kana da saitunan da suka dace, za ku iya amfani da retargeting don yiwa masu amfani hari a duk hanyoyin sadarwar zamantakewa daban-daban.

Domin saita tallace-tallacen da aka sake taruwa, dole ne ka fara saita Google Analytics. Lambar sake kunnawa za ta bi kukis, waxanda ƙananan fayiloli ne da aka adana ta atomatik a mazuruftar mai amfani. Za a faɗakar da Tallace-tallacen Google don nuna tallace-tallace ga wani maziyartan rukunin yanar gizo dangane da tarihin binciken su na baya. Sake mayarwa da Adwords na iya zama babbar hanya don inganta dabarun tallan ku akan layi.

Maimaitawa tare da Adwords na iya zama tasiri ga tashoshin kafofin watsa labarun, musamman Facebook. Hakanan yana iya zama ingantacciyar hanya don gina bin Twitter. Ka tuna, a kan 75% na masu amfani a kan Twitter suna kan na'urorin hannu. Ya kamata tallace-tallacen ku su kasance masu dacewa da wayar hannu don haɓaka damar ku na ɗaukar hankalin masu sauraron ku. Sake mayarwa da Adwords zai iya taimaka muku canza waɗannan masu amfani zuwa abokan ciniki. Don haka, fara sake dawowa da Adwords don haɓaka kudaden shiga.

Maki masu inganci

Akwai hanyoyi da yawa don haɓaka ƙimar ingancin ku a cikin Google Adwords. Alhali babu wani maganin sihiri daya, akwai hanyoyi da yawa don inganta maki. Mataki na farko shine shiga cikin asusun ku kuma kewaya zuwa sashin nunin maɓalli. Da zarar akwai, za ku iya ganin ƙimar ingancin ƙungiyoyin tallan ku masu aiki. Sannan, za ku iya fara yin canje-canje don inganta maki. Bayan 'yan makonni, ya kamata ku lura da bambanci mai mahimmanci.

Ana ƙididdige makin ingancin tallan ku ta la'akari da abubuwa uku: dacewa, ad m, da ƙwarewar shafin saukowa. Ko da lokacin amfani da kalmomi iri ɗaya, Makin inganci zai bambanta tsakanin kungiyoyin talla. Misali, idan kun mallaki kasuwancin haya na gidan billa, za ka iya amfani da keyword “jumper castles” don kai hari ga abokan cinikin da ke neman gidajen billa. Wannan zai inganta Makin Ingancin ku idan tallace-tallacenku sun dace kuma masu jan hankali ga masu amfani da duk na'urori.

Hakanan ya kamata ku san cewa Makin Ingancin na takamaiman rukunin talla ya dogara da ingancin kalmar. Wannan al'amari zai iya rinjayar farashin ku kowace dannawa (CPC) kuma danna-ta hanyar ƙimar (CTR). Google Ads kuma yana haifar da ingancin ƙungiyar talla. Don haka, idan ƙungiyar maɓalli tana da Maki Mai Kyau, da alama zai yi kyau sosai akan sakamakon bincike na Google. Idan kuna shirin gudanar da yakin talla don takamaiman kalma, zai sami ingantacciyar Maki mai Inganci fiye da idan kawai kuna amfani da jumla ɗaya.

Lokacin nazarin yakin tallanku, kula sosai ga CTR. Babban CTR alama ce mai kyau. Tallace-tallace masu girma CTR za su sami ƙarin dannawa, don haka ƙara CPC ku. Duk da haka, Ka tuna cewa CTR zai shafi wasu abubuwa kamar wurin yanki. Bugu da kari, kuna buƙatar tabbatar da cewa kalmominku sun dace da kwafin tallanku da shafin saukarwa. Haɓaka CTR ɗin ku na iya taimakawa Makin Ingancin ku, amma kuma zai kara farashin ku-ko-daya-danna (CPC).

Binciken keyword

Binciken keyword shine tsarin gano madaidaitan kalmomi don gidan yanar gizonku ko yakin talla. Akwai hanyoyi da yawa don yin bincike na keyword. Babban makasudin shine ɗaukar ra'ayi da gano kalmomi masu mahimmanci waɗanda ke da damar haifar da zirga-zirga. Mahimman kalmomi suna da ƙima da damar samun zirga-zirga. Binciken keyword yana taimaka muku ƙirƙirar abubuwan da suka dace da dabarun talla don jawo hankalin abokan ciniki masu yuwuwa. Don farawa, yi amfani da kayan aikin maɓalli na Google don gano waɗanne kalmomin da suka shahara.

Duk da yake yana iya ɗaukar lokaci da ƙoƙari, Binciken keyword yana da mahimmanci ga nasarar yaƙin neman zaɓe na AdWords. Ba tare da ingantaccen bincike na keyword ba, yaƙin neman zaɓe na iya gazawa ko kuma biyan kuɗin tallace-tallace. An jera a ƙasa akwai wasu shawarwari don farawa:

Yi amfani da Google Keyword Planner. Wannan kayan aikin yana nuna muku ƙarar bincike ta wata-wata. Misali, idan kuna son jawo hankalin zirga-zirga a lokacin bazara, ya kamata ku yi niyya ga mahimman kalmomin da ake nema sosai a wannan kakar. Hakanan, la'akari da iyakance bincikenku zuwa wani takamaiman lokaci, kamar tsakanin Mayu da Agusta. Da zarar kun san waɗanne kalmomi ne masu riba, za ka iya amfani da kayan aikin AdWords don nemo kalmomi masu alaƙa. Wannan kayan aiki zai haifar da ɗaruruwan kalmomin mahimmin alaƙa dangane da iyakokin kalmomin ku.

Lokacin zabar kalmomi, ƙayyade burin gidan yanar gizon ku. Yi binciken ku don tantance masu sauraron ku da manufar neman kasuwar da kuke so. Hakanan kuna iya son yin la'akari da yadda gidan yanar gizon ku ke da alaƙa da waɗannan kalmomin. Akwai samfura ko sabis waɗanda ke da sharuɗɗan iri ɗaya? Shin suna da babban kundin bincike? Me mutane ke nema lokacin neman wani samfur ko sabis? Babban ƙarar bincike alama ce mai kyau. Idan ba haka ba, gwada nemo ƙarin keyword keyword don niche.

Akwai hanyoyi guda uku don amfani da Adwords don kasuwancin ku na SaaS. Ana kiran waɗannan hanyoyin Cost kowane danna (CPC) talla, Binciken keyword, da yin umurni. Idan kuna son ganin sakamako mai sauri, dole ne ku tabbatar kuna biyan kuɗin zirga-zirga mai inganci. Yin amfani da wannan hanyar zai tabbatar da ku biya don dannawa waɗanda za a iya canza su zuwa jagora. Don farawa, ya kamata ku tattara bayanai da yawa gwargwadon iko. Wannan labarin zai bayyana mahimmancin bincike na Keyword da kuma yadda za a kara girman tayin ku.

Farashin kowane danna (CPC) talla

Kudin da aka danna ko CPC shine farashin da masu talla ke biya a duk lokacin da wani ya danna tallan su. CPCs sun kasance suna da girma a masana'antu tare da ƙimar juzu'i da masu talla. Duk da yake akwai hanyoyin rage CPC ɗin ku, babu tabbas-wuta hanyar rage su gaba daya. Ga wasu abubuwan da ya kamata ku tuna yayin inganta CPCs ɗin ku. Na farko, yi la'akari da yadda ya dace da rukunin yanar gizonku zuwa kasuwar da kuke so. Idan gidan yanar gizon ku bai dace da masu sauraron ku ba, CPC ɗin ku na iya yin girma da yawa.

Na biyu, fahimci bambanci tsakanin farashi mai fa'ida da farashin tushen farashi-kowa-danna. CPC mai ƙima ya fi sauƙi don waƙa fiye da CPC na tushen tayi. CPCs masu fa'ida ba su da tsada, amma har yanzu ba a kai musu hari ba. Haka kuma, masu talla dole ne su yi la'akari da yuwuwar ƙimar dannawa daga tushen da aka bayar. Babban CPC na iya zama ba lallai ba ne a fassara shi zuwa babban magudanar kudaden shiga.

Har ila yau, lissafin CPC yana ɗaukar haɗarin rashin amfani. Masu amfani na iya danna tallace-tallace da gangan. Wannan zai iya kashe mai tallan kuɗi mai yawa. Duk da haka, Google yana ƙoƙarin iyakance rashin amfani ta hanyar rashin caji don dannawa mara inganci. Duk da yake ba zai yiwu a sarrafa kowane dannawa ba, za ku iya yin shawarwari da ƙaramin ƙima. Muddin kuna shirye ku sanya hannu kan kwangilar dogon lokaci tare da mawallafin, za ka iya sau da yawa yin shawarwari a ƙasan kudi.

A cikin duniyar tallan da aka biya, farashin tallace-tallace shine muhimmin abu. Tare da daidai farashin kowane danna, za ku iya ƙara girman dawowar ku akan kashe kuɗin talla. Tallace-tallacen CPC kayan aiki ne mai ƙarfi don kasuwanci da yawa, don haka fahimtar nawa kuke biya kowane danna zai iya inganta tallan ku. Kuma idan dai kun san abin da masu sauraron ku ke nema, zai yi muku aiki. Wannan shine dalilin da ya sa yana da mahimmanci don sanin CPC ɗin ku.

Binciken keyword

Inganta injin bincike (SEO) shine fasahar ɗaukar madaidaitan kalmomi da batutuwan abun ciki don matsayi akan SERPs. Lokacin da aka yi daidai, Binciken kalmomin da ya dace yana taimakawa haɓaka zirga-zirgar kwayoyin halitta da wayar da kan alama. Binciken keyword wani tsari ne na musamman da 'yan kasuwa ke amfani da shi don gano waɗanne jimloli da kalmomin da masu amfani suka fi nema. Da zarar kana da madaidaitan kalmomi, za ku iya ba da fifikon dabarun ku kuma ƙirƙirar abun ciki wanda ke kaiwa ga waɗannan masu amfani. Binciken keyword yana taimakawa wajen inganta martabar rukunin yanar gizon ku akan injunan bincike, wanda kuma zai tafiyar da cunkoson ababen hawa.

Kafin fara yakin neman zabe, binciken keyword yana da mahimmanci. Ta hanyar gano mahimman kalmomi masu riba da niyyar nema, za ku iya tsara mafi kyawun yakin talla. Yayin zabar keywords da kungiyoyin talla, la'akari da burin ku da kasafin ku. Kuna iya taƙaita hankalin ku kuma ku adana kuɗi ta yin niyya kawai kalmomin da suka dace. Ka tuna, kuna son yin tasiri mai ɗorewa akan mutanen da ke neman samfur ko sabis ɗin ku. Zai fi kyau a yi amfani da kalmar maɓalli fiye da ɗaya, ko da yake.

Akwai hanyoyi da yawa don yin bincike mai mahimmanci. Babban makasudin shine ɗaukar ra'ayi da gano mahimman kalmomi masu mahimmanci. An jera waɗannan kalmomi don ƙimar su da yuwuwar samar da zirga-zirga. Da zarar kun yi wannan, za ku iya matsawa mataki na gaba – rubuta abun ciki wanda ke ba da ƙima ga baƙi. Ya kamata ku rubuta koyaushe kamar yadda kuke so a rubuta. Bayan haka, Mai yiwuwa masu sauraron ku na iya samun wasu tambayoyi iri ɗaya ga waɗanda kuke magana.

Yayin binciken keyword don Adwords muhimmin bangare ne na kowane dabarun talla, shi ma muhimmin bangare ne na yakin neman zabe mai nasara. Idan bincikenku bai yi daidai ba, za ku ƙare kashe kuɗi da yawa akan PPC kuma ku rasa tallace-tallace. Amma kuma yana da mahimmanci a tuna cewa binciken keyword yana ɗaukar lokaci da ƙoƙari. Idan anyi daidai, za ku sami yakin talla wanda zai yi nasara!

Bidi'a

Akwai ƴan nasihohi da ya kamata ku kiyaye yayin yin tayin kan Adwords. Na farko shine kiyaye kasafin ku akan PS200 kowane wata. Duk da haka, wannan adadin na iya bambanta dangane da alkukin ku da adadin zirga-zirgar gidan yanar gizon da kuke tsammani kowane wata. Da zarar kun ƙayyade kasafin kuɗin ku na wata-wata, raba shi da talatin don samun ra'ayin kasafin ku na yau da kullun. Da zarar kun saita kasafin ku na yau da kullun, mataki na gaba shine yanke shawarar nawa za a bayar kowace rana. Tsarin saye na Google yana aiki ta hanyar tsara mafi girma da mafi ƙasƙanci ta amfani da matsakaicin ma'aunin CPC. Idan ba ku da tabbacin farashin da ya dace a kowane danna don kasuwancin ku, yi amfani da kayan aikin hasashen Adwords.

Duk da yake ƙaddamarwa akan Adwords na iya zama kamar kyakkyawan ra'ayi, akwai wasu manyan illolin yin gasa da manyan kamfanoni. Idan kun kasance ƙananan kasuwanci, Kasafin kudin tallanku bai kusan kai na kamfani na kasa ba, don haka kada ku yi tsammanin samun kasafin kuɗi ɗaya don yin gogayya da su. Ko da za ku iya ba da kyauta mai girma, damar ku na samun koma baya kan zuba jari (SARKI) daga kamfen ɗin ku na Adwords yayi ƙasa.

Idan masu fafatawa da ku suna amfani da sunan alamar ku a cikin tallan su, ka tabbata kayi amfani da kwafin talla daban. Idan kuna yin tayi akan sharuɗɗan masu fafatawa, kuna haɗarin dakatar da ku daga Google. Dalilin yana da sauki: masu fafatawa na iya yin tayin kan sharuɗɗan ku, wanda zai haifar da ƙananan ƙimar inganci da farashi-da-danna. Bugu da kari, idan mai fafatawa yana yin tayin kan sharuɗɗan ku, ƙila kuna kashe kuɗin ku akan tarin tallan kwafin da ba shi da alaƙa da sunan alamar ku.

Sakamakon inganci

Maki mai inganci a cikin Adwords muhimmin abu ne idan ana batun samun mafi kyawun wuri don tallan ku. Yana da mahimmanci don saka idanu ingancin Makin ku kuma canza tallan ku daidai. Idan kun lura cewa CTR ɗin ku yayi ƙasa sosai, to ya kamata ku dakatar da tallanku kuma ku canza kalmomin shiga zuwa wani abu dabam. Makin ingancin ku zai nuna ƙoƙarin ku akan lokaci, don haka ku yi duk abin da za ku iya don ƙarawa. Duk da haka, Makin inganci a cikin Adwords ba kimiyya bane. Ana iya tantance shi daidai lokacin da kuke da isassun zirga-zirga da bayanai don sanin menene ƙimar ingancin ya kamata.

Maki mai inganci a cikin Adwords an ƙaddara ta abubuwa uku: ƙimar danna-ta, aikin talla, da nasarar yakin neman zabe. Kuɗin danna-ta yana da alaƙa kai tsaye da ƙimar ƙimar ku, don haka inganta ingancin Makin ku na iya inganta ayyukan tallan ku. Tallace-tallacen da ba su da kyau za su ɓata kasafin kuɗin ku kuma ba za su dace da masu sauraron ku ba. Maki mai inganci shine tushen nasarar yakin neman zabe na AdWords.

Ƙungiyoyin maɓalli na iya yin faɗi da yawa don tallan ku, yana sa maziyarta su yi watsi da shi. Yi amfani da ƙarin kalmomin da aka yi niyya don yaƙin neman zaɓe ku. Maki mai inganci mafi girma zai nuna cewa tallace-tallacenku za su sami ƙarin kulawa kuma su kasance masu dacewa da niyyar neman masu sauraro. Hakanan, yi la'akari da yin amfani da shafukan saukowa tare da hotunan tsofaffi. Gwaji yana da mahimmanci, kuma ƙirƙirar bambance-bambancen talla da yawa zai taimaka muku haɓaka ƙwarewar shafin saukar ku.

Don inganta darajar ku, dole ne ka ƙirƙiri kyakkyawan haɗin keywords da tallace-tallace. Kalmomin da ba su da kyau dole ne a kai su zuwa shafin saukarwa mai inganci ko kuma za a wulakanta su. Ta hanyar yin wannan, za ku iya inganta darajar ku kuma ku sami ƙananan farashi-kowa-danna (CPC).

Sake mayarwa

Kuna iya sanin iyawar Google ta sake dawowa, amma ba su san ainihin abin da yake ba. Retargeting Adwords yana ba ku damar isa ga masu amfani akan wasu gidajen yanar gizo da dandamali. Hakanan yana ba ku damar saita dokoki ga waɗanda kuka ƙara wa masu sauraron ku. Ta hanyar rarraba baƙi zuwa rukunin yanar gizon ku, za ku iya niyya ƙoƙarin sake tallan ku. Inda za ku iya zama daidai game da wanda ke ganin tallace-tallacenku, gwargwadon tasirin sake fasalin ku zai kasance.

Akwai fa'idodi da yawa don sake dawowa da Adwords, kuma daya daga cikin mafi inganci shine ikon nuna wa mutane tallace-tallace dangane da ayyukansu na kan layi na baya. Baya ga nuna tallan ku dangane da samfuran da suka duba kwanan nan, Tallace-tallacen Google kuma na iya nuna tallace-tallace ga waɗanda suka bar kwandon cinikinsu ko kuma suka ɗauki lokaci mai yawa don kallon samfuran ku. Duk da haka, yana da mahimmanci a lura cewa sake komawa tare da Adwords ba don farawa ba ne. Zai iya zama babban zaɓi don kasuwanci tare da ƙananan kasafin kuɗi.

Maimaitawa tare da Adwords na iya zama ingantacciyar hanya don haɗa abokan cinikin da ke akwai tare da nemo sababbi. Google Adwords yana ba ku damar sanya alamun Rubutun akan gidan yanar gizon ku, tabbatar da cewa mutanen da suka ziyarci rukunin yanar gizonku a da za su sake ganin tallace-tallacenku. Hakanan ana iya amfani da sakewa tare da Adwords a cikin shafukan sada zumunta, kamar Facebook. Zai iya zama tasiri sosai don isa ga sababbin abokan ciniki da haɓaka tallace-tallace. Duk da haka, yana da mahimmanci a lura cewa manufar Google ta hana yin amfani da bayanan da za a iya ganowa don ƙaddamar da talla.

Sake mayar da tallace-tallace hanya ce mai inganci don kaiwa abokan ciniki hari bayan sun bar rukunin yanar gizon ku. Ta hanyar bin kukis na waɗannan baƙi, Tallan ku zai nuna talla iri ɗaya ga mutanen da suka ziyarci rukunin yanar gizonku a baya. Ga hanya, za ku iya keɓance tallace-tallacenku ga samfuran da aka ziyarta kwanan nan. Hakanan yana da mahimmanci a yi amfani da pixel don ƙirƙirar tallace-tallacen da aka yi niyya dangane da bayanan kuki ɗin yana ba da Tallace-tallacen Google.