Google AdWords és una plataforma de publicitat de pagament per clic que permet a les empreses triar paraules clau relacionades amb els seus productes o serveis.. És altament escalable i ofereix publicitat orientada al lloc. A continuació es detallen els principis bàsics de la publicitat d'AdWords. Un cop els coneguis, podeu optimitzar la vostra campanya per atraure més clients al vostre lloc web.
Google AdWords és un pagament per clic (PPC) plataforma publicitària
PPC (pagar per clic) La publicitat és una manera popular d'arribar a nous públics i augmentar el trànsit del lloc web. Els estudis mostren que els visitants dels anuncis PPC tenen més probabilitats de fer una compra que els visitants orgànics. També ofereix un alt ROI. De mitjana, els anunciants poden esperar un retorn de la inversió al voltant $2 per clic.
La majoria de la gent no sap que el seguiment de conversions és un aspecte essencial de la publicitat de pagament per clic. Molts anunciants nous no reconeixen el valor del seguiment de conversions. Alguns fins i tot contracten una agència de màrqueting digital per gestionar les seves campanyes de PPC, però no s'adonen que l'agència no entén els seus objectius comercials i la necessitat del seguiment de conversions. Per tant, Els venedors digitals han d'educar els clients sobre com configurar el seguiment de conversions tant al costat del PPC com al lloc web.
La publicitat de pagament per clic implica la compra d'anuncis als motors de cerca per a paraules clau específiques. The ad is displayed above or beside the organic search results. The cost of a click is determined by the maximum bid and the quality score of the ad. Bids can range from as little as a few cents to several hundred dollars. High bids are rare, malgrat això. Per exemple, if your ad is about a free business checking account, a $10 bid would ensure that your ad is in the top spot of the search results.
Using Google AdWords to promote your business is an important way to reach your target audience. The Google display network consists of thousands of sites on the web. A més, you can choose which sites to advertise on and choose the types of audience you want to target. These ads are not a substitute for organic search rankings, but they can help you reach your customers anywhere.
It allows businesses to pick keywords that are relevant to their products or services
One way to get the most out of Adwords is to choose keywords that are highly relevant to your products or services. Per exemple, if you are in the business of delivering organic vegetables, you may want to choose “organic vegetable box delivery” as your keyword. Using this keyword will help you attract the right customers. You can also use different variations of these keywords, including misspellings and colloquial terms.
When choosing keywords for your ads, make sure to use them in your ad copy and landing page copy. Sovint, you can’t tell which keywords will work until you test them out. Per tant, it’s best to go with your gut feeling when choosing keywords for your campaign.
Another way to find keywords is to use a keyword planner. This tool helps you find new keywords by looking for similar keywords on competitor websites. A més, Google Analytics will show you what keywords people are already using to find your website. Per aquí, you won’t be competing for existing traffic.
It offers site targeted advertising and re-targeting
Retargeting allows you to retarget visitors who have visited your website in the past. It works by placing a small piece of code, called a pixel, on your website. The pixel is invisible to site visitors, but drops an anonymous browser cookie, which enables the retargeting provider to know when to serve you ads.
It is highly scalable
Google AdWords is a highly scalable form of online advertising. This means that more money invested in your campaign will generate more profit. It’s also highly transparent. Whether you’re targeting local businesses or the entire world, you can see what’s working and what’s not. With the ability to measure ROI and conversion rates, you can tailor your campaign for more conversions.
It’s also highly scalable, meaning that your budget can grow as your business grows. You can even increase your budget if you find a profitable ad campaign. This will lead to more profit and leads. AdWords is a quick and efficient way to attract quality traffic to your website. You can create eye-catching ads that convert well. You can also reduce the cost of your ads by focusing on negative keywords.
It allows businesses to optimize bids to maximize conversions
The Enhanced CPC bidding option in Adwords helps businesses increase the chances of conversion. This bid type raises the bid more often and aims to maximize the CTR, CVR, and CPC for each keyword. It also tries to optimize the overall cost per click. It’s best to use this bid type if you want to maximize your conversions.
The Maximize Conversions bid strategy allows businesses to optimize their bids to maximize conversions without having to spend more than they can afford. This strategy is suitable for small to medium-sized ecommerce businesses that do not have a big budget. By raising the bids, businesses can achieve higher ad positions in the search results.
To optimize your bids to maximize conversions, you must have conversion tracking in Adwords. Initially, your cost per acquisition will be high, but with time, the cost per conversion will decrease. If you are not able to determine what a conversion costs, this strategy can be a little tricky.
Smart Bidding is a feature that uses machine learning to optimize bids to increase conversions. Google analyzes data signals from each search and increases or decreases your bid based on the likelihood of conversion. Higher bids are set for searchers who are most likely to make a purchase. malgrat això, Google also requires that you track your conversions. Per exemple, Google recommends that you have at least 30 conversions in the past 30 days before you can use Target CPA and Target ROAS.