Wie können Sie Google-Anzeigen für Ihr Unternehmen verwenden?

Ukusebenzisa Izikhangiso ze-Google kungaba yisinqumo esingcono kakhulu, die Sie für Ihr Unternehmen treffen können. Asenzeli ihaba ngesihloko. Abantu basebenzisa i-Google, ukubheka izinto ezincane kakhulu nsuku zonke. Umbuzo ngamunye wosesho ukunika izinketho eziningi, Yethula umkhiqizo wakho kwabangase babe ngabasebenzisi. Lokhu kusho ukwanda kokukhanga kwabaholayo, Ukuguqulwa nokuthengiswa kwebhizinisi. Izikhangiso ze-Google zidlala indima enkulu lapha. Ungasebenzisa i-Google Ads ukukhangisa imikhiqizo namasevisi akho, ngokuzethula kwabangase babe abasebenzisi, lapho befuna amagama angukhiye ahlobene. Uma wenza ngendlela efanele, Ukuhola nokuthengisa kungakhuphuka kakhulu.

Yini Izikhangiso ze-Google?

Izikhangiso ze-Google, ursprünglich I-Google AdWords genannt, iyinkundla yokukhangisa eku-inthanethi ekhokhelwayo eyethulwe i-Google. Indlela, isebenza kanjani, ihlala ifana nokusesha ku-inthanethi ngegama elingukhiye; Uzothola imiphumela ekhasini lemiphumela yenjini yokusesha (I-SERP) mayelana nesicelo sakho. Le miphumela yosesho iqukethe ukukhangisa okukhokhelwayo, lokho kuqondise leli gama elingukhiye.

Ungathola zonke izikhangiso zegama elingukhiye elithile phezulu kwamaSERP. Zingabukeka zifana kakhulu nemiphumela yosesho yemvelo enikezwa yona. Lokhu kuhle kumkhangisi waku-inthanethi, njengoba imiphumela yosesho ephezulu ku-Google ivamise ukuthola okuthandwa kakhulu futhi iningi lethrafikhi lihlola lokhu ukuze kuseshwe. Nokho, ukukhangisa ku-Google akuqinisekisi indawo yokuqala unomphela. Ngemuva kwakho konke, abanye abathengisi abaningi nabo bancintisana negama elingukhiye elifanayo ngezikhangiso ze-Google. Ukuqondisisa, Izikhangiso ezikhokhelwayo zithola kanjani amazinga, ake sibheke, ukuthi i-Google Ads isebenza kanjani ncamashi.

Isebenza kanjani i-Google Ads?

I-Google Ads iqhuba imisebenzi yayo ngokukhokha ngokuchofoza ngakunye (I-PPC)-imodeli. Kusho ukuthi, ukuthi ochwepheshe bezimakethe baqondise igama elingukhiye elithize ku-Google bese bebiza igama elingukhiye, abaqhudelana nabanye, ephinde iqondise igama elingukhiye elifanayo.

Imiyalo, ufanelwe, "amabhidi aphezulu" noma inani eliphakeme, ukuthi uzimisele ukukhokhela isikhangiso.

1. Izindleko ngokuchofoza ngakunye - Kufanele ukhokhe malini?, uma umsebenzisi achofoza esikhangisweni sakho?

2. I-Cost-per-mille - Okudingayo ngayinye 1000 Khokhela okuvelayo kwezikhangiso.

3. Izindleko ngokuzibandakanya - Yimalini oyikhokhayo, uma umsebenzisi enza isenzo esikhangisweni sakho.

U-Google ube esesebenzisa ibhidi futhi ihambisana nesilinganiso sesikhangiso sakho, okuthiwa yi-quality factor. I-Quality Score ukuhlola ikhwalithi, amagama angukhiye namakhasi okufika akhangayo ezikhangiso zakho. Izikhangiso zekhwalithi ephezulu ziholela emananini aphansi nasezikhundleni eziphezulu zezikhangiso. Isihloko sakho siyingxenye ebaluleke kakhulu yesikhangiso sakho se-Google, njengoba engowokuqala, lokho amakhasimende akho akubonayo. Ngakho-ke, kufanele ihluke kwezinye ekhasini lokuqala lemiphumela ye-Google.