Ukulandela umkhangiso kusiza kanjani ebhizinisini?

Ukulandelela izikhangiso kube enye yezindlela ezinethonya kakhulu zokulinganisa ukusebenza komkhankaso wakho. Ngokuzimele, noma ukwenza lokhu nge-google noma nge-facebook, idivayisi yeselula noma ideskithophu izokwenza, Enjalo- noma usebenzise izikhangiso zokubonisa nezinye izindlela zokulandelela izikhangiso ezifana nemingcele ye-UTM esetshenziswa abakhangisi, ukuphenya imikhankaso engcono nenenzuzo eyengeziwe.

Usho ukuthini ngokulandelelwa kwezikhangiso?

Ukulandelela izikhangiso kuchaza inqubo, esebenzisa idatha ehlukile ukukala ukusebenza kwesikhangiso. ukuchofoza, okuvelayo, Ukuguqulwa nokunye okwengeziwe kungenziwa kusetshenziswa ama-URL, Amakhukhi kanye "namaphikseli" akalwa ngezindlela eziningi.

Izinhlobo zokulandelela izikhangiso

Ukulandelela izikhangiso kuwumqondo obanzi futhi kunamathuluzi amaningi nezinkundla zokulandelela izikhangiso. Ake sikuhlole lokho ngamunye ngamunye –

Landela ama-URL

I-URL yokulandelela iwuhlobo lwe-URL eya ekhasini lewebhu kuwebhusayithi yakho, ekugcineni kukhona umaka wokulandela umkhondo. Umehluko kuphela phakathi kwe-URL yokulandelela kanye ne-URL ejwayelekile ikhodi enikezwe ekugcineni.

Lolu hlobo lokulandela luwusizo emikhankasweni ye-PPC, I-imeyili- kanye nemikhankaso yokukhangisa kwamanye amawebhusayithi. Bazokusiza ukuthi unqume, ozokusiza, Yakha izethameli zakho ezinenzuzo kakhulu.

ukulandelela amaphikseli

Amaphikseli okulandelela mancane futhi 1 × 1 izithombe ezisobala, ukuthola mayelana nezikhangiso, kuma-imeyili akho noma kumawebhusayithi. Uma lawa maphikseli elayishwa, Buka izinkundla zezibalo, lapho isikhangiso, i-imeyili noma ikhasi libukiwe.

Ukulandelela amaphikseli kuyazuzisa, uma uzama, nquma ukusebenza komkhankaso othile.

Amakhukhi

Amakhukhi amafayela esipheqululini, ulwazi lomsebenzisi ukuziphatha okunjalo, izilungiselelo, Thatha indawo nokunye okwengeziwe. Uma isetshenziswe ngendlela engafanele, ukunikeza izikhangiso usebenzisa amakhukhi kungase kusabisa.

Lokhu kungavezwa ezinkundleni zokuxhumana ezifana ne-Facebook noma ngisho nasezinkundleni zokuxhumana ezifana ne-Google Display.

Izinzuzo Zokulandelela Izikhangiso

1. Ukulandelela izikhangiso kuzokusiza ngalokho, thuthukisa ukuqonda ngeqembu lakho olihlosile.

2. Uma wazi, lokho okuthandwa yizithameli zakho, ungalungisa amadola akho emikhankasweni enenzuzo futhi wandise ekhona.

3. Idatha eyengeziwe oyiqoqayo, lapho ufunda kabanzi mayelana nezithameli oziqondisayo kanye nokuthumela imiyalezo eminingi, Hlela okunikezwayo nokunye okwengeziwe, ukubakhonza.

4. Okuqukethwe komuntu siqu kuyasebenza, ngoba zibaluleke kakhulu. Lokho kusho ukuguqulwa okuningi nemali engenayo.