Ungazibhala kanjani izikhangiso ezisebenzayo nge-Google AdWords?

Umnikazi webhizinisi kufanele abe nokuqonda okucacile kwalokhu, ungabhala kanjani ukukhangisa okusebenzayo kwe-Google AdWords. Ithimba lakho noma uchwepheshe, ozobhala izikhangiso, bekufanele ngabe ufunde futhi waqonda Imigomo Yesevisi yomkhankaso we-Google Ads. Umuntu kufanele acabange futhi afunde ngokucophelela, qiniseka ukuyilandela, ukuze ukwazi ukuvikela umkhiqizo wakho kubo, ukuvinjelwa endaweni esebenza kahle kakhulu. I-Google AdWords ichaza nemingcele futhi, lokho ongakwazi noma ongakwazi ukukukhangisa nge-AdWords. Kunezinhlobo eziningana zokukhangisa, okuyinto i-Google engayisekeli ngenkundla yayo. Lokhu okokuvikela nokugcina isithunzi endaweni yonke. Qiniseka, ukuthi umkhiqizo noma isevisi, ukuthi uthengisa ngezinto zokukhangisa, ingaphakathi kwemikhawulo yalokhu, kwaba I-AdWords kuvunyelwe ukukhangisa.

Ochwepheshe abaningi bokukhangisa basebenzisa izikhangiso ezisekelwe emibhalweni ukuze baqhube imikhankaso yabo ye-AdWords. Indlela ebalulekile yokubhala ikhophi yesikhangiso ephumelelayo ye-Google yile, ukuqondisisa, ukuthi udinga ukuvusa isithakazelo sezilaleli, ngokusebenzisa incazelo emfushane. Qiniseka ukuthi ikhophi yesikhangiso sakho ibhalwe kahle, ukuthi isihloko 25 izinhlamvu ubude, 70 Izinhlamvu yizona eziphezulu, ongawusebenzisela isibonisi ngokwakho, futhi 35 Izinhlamvu zivunyelwe kanye nesikhala esidingekayo ukuze kuboniswe i-URL. I-Google ibonisa izikhangiso zakho phakathi kwemigqa emine.

Umgomo oyinhloko wezikhangiso ze-Google ngu, dala umkhankaso ngemibhalo yesikhangiso, eziqukethe izihloko nombhalo, okukhanga ngokwanele, ukuze abasebenzisi baqonde, lokho abafuna ngempela ukuthenga nalokho empeleni okufanele bakunikeze. Lokhu kungenxa yokuthi, ukuthi izikhangiso zakho ze-Google zivele phambi kwabantu, abanentshisekelo kukho, ukuze ufunde ngomnyombo wewebhusayithi yenkampani yakho, futhi ufuna ukudlulisa umlayezo wakho ezilalelini, ukuze iwebhusayithi yakho kube ukuphela kwendawo, lapho ungathola khona ngomkhiqizo noma uwuthenge, okufunayo.

Uyafuna, ukuthi isivakashi sakho esibalulekile singakuthola kalula, lokho akulindele, futhi hhayi okuthile, okungashiwongo esikhangisweni esabiwe ngenjini yokusesha. Inketho enhle, Ukubhala i-Google AdWords, iqukethe, ukubuka nokubona ezinye izikhangiso kuqala, yini ekuhehayo, ukuze uthole okwengeziwe. Lawa magama afanayo azokusebenzela ezikhangisweni zakho. Vele uzivumelanise nomkhiqizo noma amasevisi akho bese wengeza amaqiniso akho. Uma uke uzizwe kanjalo, ukuthi awukwazi, dala ikhophi yesikhangiso esihehayo, Kufanele uqashe i-ejensi yokukhangisa ye-Google, ukuthatha wonke umthwalo emahlombe abo.