Odinga Ukukwazi Nge-Google Adwords

Uma ubheka ukusebenzisa i-Google Adwords emkhankasweni wakho wokumaketha, uzodinga ukwazi eminye imininingwane eyisisekelo mayelana nokuthi isebenza kanjani. Kufanele usebenzise izindleko zokuchofoza ngakunye (CPC) ukubhida, Ukukhangisa okuqondiswe kusayithi, futhi uphinde uqondise ukuze ukhuphule amazinga akho okuchofoza. Ukuze uqalise, funda lesi sihloko ukuze uthole izici ezibaluleke kakhulu ze-AdWords. Ngemva kokufunda lesi sihloko, kufanele ukwazi ukudala umkhankaso oyimpumelelo.

Izindleko ngokuchofoza ngakunye (CPC) ukubhida

Ukubhida kwezindleko ngokuchofoza ngakunye kuyisici esibalulekile somkhankaso we-PPC ophumelelayo. Ngokunciphisa izindleko zakho ngokuchofoza ngakunye, ungakwazi ukwandisa ithrafikhi yakho namazinga okuguqulwa. I-CPC inqunywa ibhidi yakho nangefomula ecabangela ikhwalithi yesikhangiso, izinga lesikhangiso, kanye nemithelela ehlongozwayo yezandiso namanye amafomethi ezikhangiso. Le nqubo isekelwe ezicini eziningana, okuhlanganisa uhlobo lwewebhusayithi onayo nokuqukethwe kwayo.

Amasu okubhida kwe-CPC ahlukile kusayithi ngalinye. Abanye basebenzisa ukubhida mathupha kuyilapho abanye bethembele kumasu azenzakalelayo. Kukhona okuhle nokubi kukho kokubili. Enye yezinzuzo ezibaluleke kakhulu zokubhida okuzenzakalelayo ukuthi ikhulula isikhathi seminye imisebenzi. Isu elihle lizokusiza ukwandise izindleko zakho futhi uthole imiphumela engcono kakhulu. Uma usuwumisile umkhankaso wakho futhi walungiselela amabhidi akho, uzobe usendleleni yokuthuthukisa ukubonakala kwakho nokuguqula ithrafikhi yakho.

I-CPC ephansi ikuvumela ukuthi uthole ukuchofoza okwengeziwe kubhajethi yakho, futhi inombolo ephezulu yokuchofoza isho imikhondo engaba khona yewebhusayithi yakho. Ngokusetha i-CPC ephansi, uzokwazi ukuzuza i-ROI ephakeme kunezinye izindlela. Umthetho omuhle wesithupha uwukusekela ibhidi yakho esilinganisweni sokuthengisa olindele ukukwenza ngenyanga. Lapho uthola ukuguqulwa okwengeziwe, i-ROI yakho ephezulu.

Namakhulu ezinkulungwane zamagama angukhiye atholakalayo, Ukubhida ngokuchofoza ngakunye kuyisici esibalulekile somkhankaso we-PPC oyimpumelelo. Nakuba ama-CPC aphezulu awadingeki kuyo yonke imboni, izindleko eziphezulu zingabenza bathengeke kakhulu. Ngokwesibonelo, uma ibhizinisi linikeza umkhiqizo wenani eliphezulu, ingakwazi ukukhokha i-CPC ephezulu. Ngokungqubuzanayo, izimboni ezinezindleko eziphakeme ezimaphakathi ngokuchofoza ngakunye zingakwazi ukukhokhela i-CPC ephakeme ngenxa yenani lokuphila kwamakhasimende..

Inani lemali oyisebenzisayo ngokuchofoza ngakunye lincike ezintweni ezimbalwa, okuhlanganisa isikolo sekhwalithi nokuhambisana kwegama elingukhiye. Uma igama lakho elingukhiye lingahlobene nemakethe eqondiwe yebhizinisi lakho, ibhidi yakho ingase inyuke ngo 25 iphesenti noma ngaphezulu. I-CTR ephezulu iyinkomba eyodwa yokuthi isikhangiso sakho sibalulekile. Ingakhuphula i-CPC yakho ngenkathi yehlisa i-Avg yakho. CPC. Abathengisi be-Smart PPC bayazi ukuthi ukubhida kwe-CPC akukhona nje ngamagama angukhiye, kodwa inhlanganisela yezinye izici.

Lapho i-CPC ibhidela i-Adwords, ukhokhela umshicileli inani elithile ngokuchofoza ngakunye ngokusekelwe enanini lesikhangiso sakho. Ngokwesibonelo, uma ubiza inkulungwane yamadola futhi uthole ukuchofoza okukodwa, uzokhokha inani eliphakeme kunaleso uma usebenzisa inethiwekhi yezikhangiso njenge-Bing. Leli su likusiza ukuthi ufinyelele inombolo ephezulu yamakhasimende kanye nezindleko eziphansi ngokuchofoza ngakunye.

Ukukhangisa okuqondiswe kusayithi

Ngokuqondiswa Kwesayithi endaweni, Abakhangisi be-Google bayakwazi ukukhetha amawebhusayithi lapho izikhangiso zabo zizovela khona. Ngokungafani nokukhangisa kokukhokha ngokuchofoza ngakunye, I-Site Targeting ivumela abakhangisi ukuthi baqondise amasayithi athile okuqukethwe. Nakuba ukukhangisa kokukhokha ngokuchofoza kukuhle kubakhangisi abazi kahle ukuthi amakhasimende abo afunani, ishiya isabelo semakethe esingaba khona singasetshenzisiwe. Nawa amathiphu okwenza izikhangiso zakho zigqame:

Isinyathelo sokuqala sokukhulisa amazinga akho okuguqulwa ukukhetha ubuciko besikhangiso obuqondiswe kusayithi obufanele. Izikhangiso ezihambisana nokuqukethwe kwesayithi elithile cishe zizoguqulwa. Khetha ubuciko obuqondene nesayithi ukuze ugweme ukutubeka kwezithameli, okuyilapho izethameli zikhathala khona ukubona izikhangiso ezifanayo seziphelile. Lokhu kubaluleke kakhulu uma ukhangisa kubantu abanamazinga aphansi okuqonda ukufunda. Yingakho ukushintsha izidali zezikhangiso njalo kungasiza.

Ukukhomba kabusha

Ukusebenzisa ukuphinda uqondise nge-Adwords kungasebenza kakhulu. Ingasetshenziselwa ukuheha amakhasimende angaba khona kuwebhusayithi yakho. I-Facebook inokungaphezu kwalokho 75% yabasebenzisi beselula, ukwenza kube ukukhetha okuhle kakhulu ukukhulisa ubukhona bakho ku-Twitter. Ngaphezu kwalokho, ungasebenzisa ngokunenzuzo i-Adwords’ ifomethi esebenziseka kalula ukuze uthathe ukunaka kwezithameli zakho. Ngale ndlela, ungawaguqula abe amakhasimende. Ukusebenzisa i-Facebook ne-Twitter ukuze ukhombe kabusha kuyindlela enhle yokusebenzisa ngokugcwele le ndlela yokukhangisa enamandla..

Ukuphinda uqondise nge-Adwords kunezinzuzo eziningi. Kukusiza ukuthi uhlale uxhumene namakhasimende akho akhona futhi ufinyelele amasha. Ngokubeka omaka be-Script kuwebhusayithi yakho, abantu abavakashele isayithi lakho esikhathini esidlule bazobona izikhangiso zakho futhi, ukukhiqiza ibhizinisi eliphindayo. I-Google futhi ikuvumela ukuthi usebenzise ukukhomba kabusha nge-Adwords kuzo zonke iziteshi zemidiya yezokuxhumana, kuhlanganise Facebook, Twitter, kanye ne-YouTube.

Izikhangiso ze-Google zisebenzisa ikhodi ebizwa “ukukhomba kabusha” esebenza nesiphequluli sesivakashi ukuze sithumele izikhangiso. Ikhodi ayibonisi esikrinini sesivakashi sewebhusayithi, kodwa ixhumana nesiphequluli somsebenzisi. Kubalulekile ukuqaphela ukuthi wonke umsebenzisi we-inthanethi angakhubaza amakhukhi, okuzokwenza ulwazi lokumaketha ku-inthanethi lube ngumuntu siqu. Lawo mawebhusayithi asevele enomaka we-Google Analytics efakiwe angeqa ukungeza ikhodi yokukhomba kabusha Yezikhangiso ze-Google.

Enye indlela yokuphinda uqondise nge-Adwords ukuphinda ukhombe ohlwini. Kulolu hlobo lokuphinda uqondise, abasebenzisi sebevele bavakashele iwebhusayithi futhi bachofoza ekhasini lokubikezela ngemuva kokuchofoza. Lezi zikhangiso ezihlosiwe zingakhuthaza izivakashi ukuthi zithenge noma zithuthukele ekubhaliseni. Ukuphinda uqondise nge-Adwords isu elihle kakhulu lokukhiqiza umkhondo wekhwalithi ephezulu.