Yini i-Adwords?

I-AdWords iyisevisi enikezwa i-Google evumela amabhizinisi akhangise imikhiqizo noma amasevisi awo. It lets you reach customers at every stage of the customer journey, futhi ikuvumela ukuthi ulandelele ukusebenza kwezikhangiso zakho. Isevisi isebenziseka kalula futhi inikezela ngezinketho eziningi zokwenza ngokwezifiso izikhangiso zakho.

Google AdWords is Google’s advertising service

AdWords is a search engine advertising service that allows businesses to pay a set price to place advertisements on Google’s websites. Izikhangiso ziboniswa ekhasini lewebhu, ngesimo sombhalo noma izithombe, elingisa ukubukeka nomuzwa womphumela wosesho omaphakathi. Izikhangiso zifakwa kumawebhusayithi ahlobene ngaphakathi kwenethiwekhi yokuqukethwe ye-Google. Ukuze kwandiswe ukubonakala kwezikhangiso, abakhangisi bangakhetha izinketho zokukhomba isayithi kuphaneli yabo yokulawula.

Isevisi isebenza nesistimu yokubhida, ukuvumela abakhangisi ukuthi bakhethe ibhidi yabo ephezulu, okuhluka kuye ngokuthi isikhangiso sithola ukuchofoza okungaki. Abakhangisi bangakhetha eyodwa yezinhlobo ezintathu zokubhida: izindleko ngokuchofoza ngakunye, okuyinani elikhokhwa ngokuchofoza ngakunye, izindleko-ngenkulungwane, kanye nezindleko zokuzibandakanya, okuyinani elikhokhwayo lapho umsebenzisi eguqula.

I-Google AdWords ayinayo impikiswano. Ngo-April 2002, icala lokwephulwa kwelungelo lobunikazi lifakwe ku-Google ngesevisi. Ku 2004, lezi zinkampani ezimbili zifinyelele esivumelwaneni futhi i-Google yakhishwa 2.7 amasheya ayizigidi zesitoko esivamile ku-Yahoo! ngokubuyisela ilayisensi yaphakade ngaphansi kwelungelo lobunikazi.

I-AdWords ivumela amabhizinisi ukuthi aqondise izikhangiso zawo kulabo abazoba amakhasimende ngokusekelwe endaweni akuyo, iminyaka yobudala, kanye namagama angukhiye. Ngaphezu kwalokho, abakhangisi bangakhetha isikhathi sosuku nendawo yesikhangiso. Ngokwesibonelo, amabhizinisi amaningi asebenzisa izikhangiso kusukela ngoMsombuluko kuya kuLwesihlanu phakathi 8 AM kanye 5 PM, kuyilapho abanye bedlala izikhangiso ngezimpelasonto kuphela.

Inzuzo ebaluleke kakhulu ye-AdWords yikhono layo lokonga amabhizinisi inani elikhulu lemali. Isevisi ikhokhisa abakhangisi kuphela uma umsebenzisi achofoza esikhangisweni sakhe, okusho ukuthi bangabona izikhangiso zabo kumawebhusayithi amaningi ngaphandle kokuchitha imali eshisiwe. Ngaphezu kwalokho, amabhizinisi angalandelela izikhangiso zawo ngokubheka ukuthi yiziphi izikhangiso ezichofozwayo nokuthi ubani.

Isevisi ye-Google AdWords iyisevisi yokukhangisa ekhokhelwayo ehlinzekwa u-Google. Amabhizinisi angayisebenzisela ukwandisa ukuthengisa ngokufaka izikhangiso ku-Google namawebhusayithi ayo axhumene nayo, kanye nezinhlelo zokusebenza zeselula namavidiyo. I-Digital Logic inikezela ngezinsizakalo zokuphathwa kwe-Adwords, futhi igxile kakhulu ekuzuzeni okuningi kwizabelomali zabo zokukhangisa.

I-Google AdWords iphinde isize amabhizinisi aqhudelane endaweni yokudlala, okwenza kube lula ukuthi amabhizinisi amancane aqhudelane nezinkampani ezinkulu. Isevisi isiza izinkampani ukuthi zizuze ngokuvundlile, kuyilapho amabhizinisi amancane angagxila ezimakethe ze-niche. I-Google Ads iphinde ivumele abakhangisi ukuthi bakhuphule Amazinga ezikhangiso nekhwalithi yesikhangiso. Lezi yizici ezimbili ezibalulekile ekwenzeni isikhangiso esiyimpumelelo. Amazinga Ezikhangiso Aphakeme kanye nezikolo Zekhwalithi Yesikhangiso zivumela amabhizinisi amancane ukuthi afinyelele amazinga aphezulu futhi ahlale encintisana.

I-AdWords isebenza ohlelweni lwendali, futhi ngaso sonke isikhathi umsebenzisi enza usesho, Amabhidi e-Google ezikhangisweni ezihambisana kakhulu. Lokhu kusiza abakhangisi abanemiphumela Yekhwalithi ephezulu behlise izindleko zabo ngokuchofoza ngakunye, lokho kwandisa i-ROI. Lezi zikhangiso zivela futhi ezindaweni ezingcono ku-SERP, okuholela ekuchofozweni okwengeziwe nokuguqulwa.

It allows businesses to reach customers at every step of the customer journey

There are multiple paths to customer acquisition and retention, futhi i-Adwords ingasiza amabhizinisi ukuthi afinyelele lawa makhasimende kuzo zonke izigaba zohambo lwawo. Akuzona zonke izindlela eziholela endaweni efanayo, kodwa uma amabhizinisi esebenzisa amaphuzu amaningi okuthinta kulo lonke uhambo lwamakhasimende, bazokwandisa amathuba okuguqula imikhondo ibe amakhasimende akhokhayo.

It allows businesses to track the performance of their ads

AdWords is an advertising platform that enables businesses to create and track their ads. Bangakwazi ukulandelela ukuthi izikhangiso zabo zisebenza ngempumelelo kangakanani ngokulandelela inombolo yokuchofoza abakutholayo, kanye nenani labavakashi kuwebhusayithi yabo. Amabhizinisi angaphinda alandelele ukuthi asebenza kahle kangakanani ngokuya ngokuqwashisa ngomkhiqizo, isizukulwane esiholayo, nokuguqulwa. Lokhu kusiza amabhizinisi athuthukise imikhankaso yawo ukuze akhiqize imiphumela efiselekayo.

Amabhizinisi angakwazi futhi ukubona imbuyiselo yawo ekutshalweni kwezimali, ukuqhathanisa imiphumela nezimbuyiselo ezivela kwezinye iziteshi. Uma ukubuyisela kungaphansi kunokulindelekile, kungase kusho ukuthi i-akhawunti idinga ukuthuthukiswa noma izikhangiso zisendaweni engafanele. Uma bethola inzuzo ephezulu, kungase kube uphawu oluhle ukuqhubeka nokutshala imali esiteshini. Enye indlela yokunquma ukusebenza kahle kwesikhangiso ukusiqhathanisa nezindleko zokuguqulwa ngakunye. Le metric ikutshela ukuthi yimalini ibhizinisi eliyisebenzisayo esikhangisweni esithile nokuthi liguqula izikhathi ezingaki.

I-AdWords iphinde inikeze nge-API enamandla evumela amabhizinisi ukuthi alandelele ukusebenza kwamaqembu abo ezikhangiso nemikhankaso. Imibhalo ezenzakalelayo ingalandelela futhi ilinganise ukusebenza komkhankaso kusetshenziswa i-API. Amabhizinisi angaphinda alinganise ukusebenza kwezikhangiso ezingazodwana ngokuhlola izikhangiso zawo ngemibhalo ezenzakalelayo. I-Google AdWords API ivumela abakhangisi ukuthi bakhulise amakhono abo okubika futhi bathuthukise izikhangiso zabo. Lawa mathuluzi anciphisa isikhathi sokuya emakethe semikhankaso yawo yokukhangisa.