Yiziphi izici zesofthiwe yokuphatha Izikhangiso ze-Google?

Ngaphandle kokuhlangenwe nakho kwakho nge-Google Ads noma i-PPC, uhlala udinga isofthiwe, ukuzilawula. Kunamagama amaningi, lapho umkhankaso wakho wokukhangisa we-Google umude ngawo, kuyakhathaza, incithakalo, i-banal futhi iphuza ukuchaza, futhi kukhona nezinye eziningi, uhlu alupheli. Imiphumela emihle ayisho, ukuthi uzuze i-ROI enhle. Udinga ukuthatha indlela enolaka ekuphathweni komkhankaso, uma ufuna ukukhulisa ibhizinisi lakho ngezikhangiso. Inqubo yokuphatha ayilula neze futhi udinga isofthiwe yokuphatha Izikhangiso ze-Google ngomkhankaso omkhulu.

Ukubaluleka kokuphatha kumkhankaso wokukhangisa

Yilokho ukuphathwa kwezikhangiso okuphathelene nakho, ukwenza umkhankaso ube nekhono futhi ube yimpumelelo. umgomo uwukuthi, isikhathi, ukuchuma, nciphisa amandla okusebenza kanye nomzamo wesu lakho lokukhangisa. Lapho umkhankaso wenziwa ngekhono elikhulu, thuthukisa izinzuzo zakho futhi ukhulise ibhizinisi lakho. Ukuphatha yigama elibanzi kakhulu, okuhlanganisa imisebenzi eminingana ebalulekile. Chaza ibhajethi yokukhangisa, Ukwaba Amabhidi, Ukukhetha Amagama angukhiye, Ukushintsha izilungiselelo zokukhomba, Ilungiselela amakhasi okufika, Imizamo Yethimba Eliholayo, Ukubeka imigomo kanye neminye imithwalo yemfanelo ehlukahlukene emahlombe omphathi wesikhangiso.

Izibopho Zomphathi Wesikhangiso

1. Bheka amagama angukhiye amasha, izethameli ezisesha ngayo kanye nesilinganiso samagama angukhiye akhona.

2. Qaphela futhi uhlole ukusebenza komkhankaso wakho, noma ngabe umkhankaso wakho uyakhuphuka futhi wehle.

3. Ngemva kokuhlonza ubungozi kanye nezibopho, manje yenza izinguquko, ukuze uthuthukise imiphumela ngokusekelwe emiphumeleni yakho.

Uma iphethwe kahle futhi yenziwe kahle, i-akhawunti ye-PPC ingaba usizo ebhizinisini lakho. Kungaba umthombo onamandla ngokuphawulekayo wemali engenayo. Kuyisu elidla isikhathi, nakho kukubiza imali. Isofthiwe yokuphatha Izikhangiso ze-Google iza kahle kubo bonke abakhangisi, noma ngabe ungumuntu osaqalayo nge-akhawunti encane. Ungase ungayidingi isofthiwe njengomphathi, ophethe i-akhawunti enkulu kakhulu. Kodwa-ke, imininingwane enikezwe ithuluzi izokusiza, ukuqonda kangcono, ukwenza isu lakho lokukhangisa libe mnandi.

Inombolo engavamile yemikhankaso yezikhangiso namaqembu ezikhangiso incike kukhathalogi yakho nokuncamelayo. Nokho, imikhankaso emithathu yamazinga amathathu abalulekile iwukwakheka okujwayelekile.