Yini esiza ekuzuzeni ukuqwashisa ngomkhiqizo ku-Google Ads?

Kunezinketho eziningi ku-Google AdWords zokukhomba. Ukuqondiswa kombiko kungenye yezinketho ezibaluleke kakhulu, ukuze uthole ukuqwashisa ngomkhiqizo nge-Google Ads. Ukuqondisa kungenye yezindlela ezingcono kakhulu, ukuzuza ukuqwashisa okuqinile komkhiqizo, futhi uzothola inani elilinganayo lokwaziwa, okwanele, ukwazisa inkampani yakho, khuluma ngomkhiqizo noma amasevisi akho. Uma unomkhiqizo omusha noma okhona, udinga ucwaningo olunzulu lwegama elingukhiye, ukuze ufinyelele kangcono izethameli eziqondiwe. I-Google iguqule umgomo wayo eminyakeni edlule, okusho ukuthi ____________ kusho, ukuthi ungakwazi ukukhawulela iqembu lakho eliqondiwe ngenani lezilungiselelo:

• I-Keyword-Targeting: Ungaqondisa amakhasi ewebhu kumawebhusayithi amakhulu ngamagama angukhiye owakhethayo.

• I-Themen-Targeting: Kulula, Khomba amawebhusayithi ngokusekelwe esihlokweni sokuqukethwe kwawo.

• Ukubeka-Ukuqondisa: Amawebhusayithi ahlosiwe ayenzeka ngenkathi uhlala unentshisekelo kuzithameli zakho ozihlosile.

• amaqembu okuhlosiwe anezintshisekelo ezifanayo: Finyelela kubasebenzisi, ababonise intshisekelo ezihlokweni noma emikhiqizweni ethile.

• amaqembu okuhlosiwe emakethe: Khuluma nabangase babe amakhasimende akho, abafuna imikhiqizo noma amasevisi ngenkuthalo, ezihambisana nomkhiqizo wakho.

• indawo nolimi: Kungenzeka, Izilimi namazwe athile, ukubhekana nezindawo noma amadolobha.

• Ukukhomba idivayisi: Ungakhetha uhlobo lwedivayisi, ofuna abasebenzisi bakho bakubone ngezikhangiso zakho zokubonisa.

• ukuqondisa kwezibalo zabantu: I-Google AdWords ivumela ukukhomba abasebenzisi ngobulili nobudala.

Le ndlela ihilela izinto ezintathu.

1. Okokuqala, yethula umkhiqizo wakho kubabukeli abaningi bese ibahlinzeka ngokuqukethwe, abanokuthile okubalulekile abangakunikeza.

2. Okwesibili kukhombisa ukumaketha kabusha, ukuthi babone isikhangiso sakho, uma besebenzisa i-inthanethi isikhathi eside bese bekhala insimbi mayelana nomkhiqizo wakho isikhathi esithile.

3. Uma kukhulunywa nge-Google AdWords, siyakwazisa, ukuthengisa imikhiqizo noma amasevisi asebenzayo. Inhloso yokuthenga ngemuva kokusesha kwe-Google iphakeme kunenye imidiya ye-PPC futhi ufuna ukuyisebenzisa ngokugcwele, ngokuthuthukisa ukuthengisa.

Ukuthengisa imikhiqizo akusona isizathu, kungani udinga ukukhangisa nge-Google AdWords. Kukhona izikhathi eziningana, lapho inhloso yakho, khulisa ukuqwashisa ngomkhiqizo futhi uqoqe imikhondo yenqubo yokuthenga. Izikhangiso ze-Google akuzona nje ezokuvuselela imikhiqizo- kanye namakhasi esevisi. Ungakhetha okukodwa noma kokubili kwesibonisi- futhi usebenzise amanethiwekhi okusesha, ukwakha ukuqwashisa ngomkhiqizo futhi uthole imikhondo eyengeziwe.