The Importance of Keyword Research in Adwords

Ucwaningo lwamagama angukhiye

Keyword research is an important part of any AdWords campaign. It will help you find keywords that people are searching for online and will ensure that your campaign is as targeted as possible. Ngaphezu kwalokho, ucwaningo lwegama elingukhiye lungakusiza ukuthi usethe ibhajethi engokoqobo yomkhankaso wakho. Njengoba izindleko ngokuchofoza ngakunye zihluka kakhulu kusuka kwegama elingukhiye kuye egameni elingukhiye kanye nezimboni kuya embonini, kubalulekile ukwenza ucwaningo oluningi ngangokunokwenzeka ukuze uqinisekise ukuthi ibhajethi yakho isetshenziswa kahle.

Ukuze uqale, sebenzisa igama elingukhiye lembewu, okuyinto emfushane, igama elingukhiye elidumile elichaza umkhiqizo noma isevisi yakho. Ngokwesibonelo, uma ibhizinisi lakho lisebenza ngoshokoledi, you might choose “chocolate”. Kusukela lapho, nweba uhlu lwamagama angukhiye embewu lube uhlu lwezinga eliphezulu lwamagama angukhiye ahlobene. I-Google Keyword Tool ingakusiza ukuthi ukhiqize imibono yohlu lwakho lwembewu.

Esinye isinyathelo esibalulekile ocwaningweni lwamagama angukhiye ukucacisa inhloso yomsebenzisi. Ukukhetha amagama angukhiye asuselwe kunhloso kubalulekile ngoba amagama angukhiye angabalulekile awasebenzi. Ngokwesibonelo, a person searching for “wedding cake” has a different intent than someone searching for “wedding cakes near me”. Okwakamuva usesho oluqondiswe kakhulu, futhi kungenzeka kuphumele ekuthengeni.

Uma usunqume izethameli zakho ozihlosile, ungaqala ucwaningo lwegama elingukhiye. Ngenkathi kukhona amathuluzi wokucwaninga wegama elingukhiye wamahhala njenge-Google Adwords Keyword Tool, kubalulekile ukucabangela amathuluzi okucwaninga amagama angukhiye akhokhelwayo afana nama-Ahrefs ukuze ubone ukuthi amagama akho angukhiye abaluleke kangakanani. Lawa mathuluzi futhi akunikeza amamethrikhi mayelana namagama akho angukhiye.

Ucwaningo lwamagama angukhiye lubalulekile uma ufuna ukuthola okwengeziwe emkhankasweni wakho we-AdWords. Kubalulekile ukwazi izinhlobo zamagama angukhiye abantu abawafunayo nokuthi yimaphi ancintisana kakhulu. Uma usunqume uhlobo lwamagama angukhiye, ungagxilisa umkhankaso wakho kulawo anevolumu yokusesha ephezulu. Ungasebenzisa futhi ithuluzi le-Google Keyword Planner ukuze ubone ukuthi akhona yini amagama angukhiye ahlobene.

Bidding process

When a visitor clicks on your advertisement, uzokhokhiswa ngokusekelwe kubhidi oyibeka kuleso sikhangiso. Ukubhida ezikhangisweni ze-Google kufana nemakethe yamasheya ngoba kusekelwe ekuhlinzekeni nasekufuneni. Imikhankaso ethuthukisiwe ingasebenzisa ukulungiswa kwebhidi ukuze ithuthukise amabhidi ayo ngokuhamba kwesikhathi.

Ukuhlola amabhidi ahlukene, you can use the Draft & Experiments feature in Google Ads. Lesi sici sizokuvumela ukuthi uhlole amanani ebhidi ahlukene futhi ubone ukuthi iyiphi ekhiqiza imiphumela engcono kakhulu. Ngokwesibonelo, uma uphromotha umkhankaso wokuqwashisa ngomkhiqizo, ungalungisa ibhidi yakho ngokuthi 20% kumadivayisi eselula. Nokho, kufanele ukuqaphele ukwenza izinguquko ezinqala kubhidi yakho uze ube nedatha eyanele yokwenza izinguquko ezidingekayo. Futhi ungenza inqubo yokubhida ibe lula ngokugcina ukwakheka kwe-akhawunti yakho kulula.

Ukubhida ngamagama angukhiye ku-Adwords kungadida, ikakhulukazi kulabo abasanda kuhlanganyela ohlelweni lokukhangisa. Abantu abaningi bagcina besebenzise imali eningi ekuguquleni okumbalwa kakhulu. Bakholelwa ngephutha ukuthi kufanele bahlose isikhundla esiphezulu kumaSERPs we-Google. Nokho, kukhona amasu okubhida asebenzayo angeke nje ehlise izindleko zakho, kodwa futhi wandise ukuguqulwa kwakho kanye nezinga lesikhangiso.

Uma ungenawo umuzwa wokubhida kuzikhangiso ze-Google, ungathintana nochwepheshe ukuze uthole ibhidi elilungile lomkhankaso wakho. Indlela enhle yokuqala ukucabangela izinjongo zebhizinisi lakho nokuthi ufuna ukuzifeza kanjani. Le migomo izokuqondisa kumabhidi akho. Kufanele futhi ucabangele umlando wamagama akho angukhiye.

Ukubhida ngamagama angukhiye kubalulekile ekukhangiseni okukhokhelwayo okuyimpumelelo. Khetha amagama angukhiye ahambisana nebhizinisi lakho. Bese, hlaziya futhi ulungise ngokufanele ukuze uthole imiphumela engcono. Ngaphandle kwalokho, kufanele uqiniseke ukuthi uhlala uqapha umkhankaso wakho futhi ulungisa amagama akho angukhiye uma ehluleka ukuletha imiphumela oyifunayo. U-Weslee Clyde ungusomaqhinga wokumaketha ongenayo kwa-New Breed. Uqhutshwa ulwazi lwamakhasimende.

Kunezindlela eziningi zokuthuthukisa amabhidi owenzela izikhangiso zakho ku-Google. Ungakhetha ukugxila ezindlekweni ngokuchofoza ngakunye, isikhundla esimaphakathi, ukuguqulwa, noma umshado, noma ungasebenzisa inhlanganisela yalawa mamethrikhi. I-Google iphinde icabangele Ikhwalithi Yekhwalithi, izinga lokuchofoza elilindelekile, kanye nokufaneleka kwesikhangiso. Ukwandisa isikolo sakho sekhwalithi kungehlisa izindleko zakho ngokuchofoza ngakunye futhi kukhuphule isikhundla sakho esimaphakathi.

Tracking results

Tracking the results of Adwords pay-per-click campaigns can be difficult. Nakuba kulula ukukala ukuguqulwa kusuka kuwebhusayithi, akulula ukulandelela isenzo ungaxhunyiwe ku-inthanethi. Ngokwesibonelo, abanye abathengi bangase babe nentshisekelo kusevisi kodwa bancamela ukukhuluma nomuntu wangempela ngocingo. Ukulandelela ucingo kuhluke kakhulu kunokulandelela ukuguqulwa kwewebhusayithi, kodwa kungenzeka.

Ukulandelela ukuguqulwa kwemikhankaso engeyona eye-ecommerce, ungasetha inani lokuguqulwa elibonisa imali engenayo ekugcineni. Leli nani lingasethwa kuzilungiselelo zokulandelela ukuguqulwa ku-AdWords. Ukusebenzisa lesi sici, kufanele uhlele amazwibela ekhodi ku-akhawunti ye-AdWords. Uzodinga ukungeza okuhlukile kusistimu yakho yekalishi.

Uma usufake lonke ulwazi oludingekayo, ungakwazi ukulandelela imiphumela yemikhankaso ye-Adwords. Ungakwazi futhi ukubuka inombolo yokuguqulwa kuzo zonke izenzo zokuguqulwa. Ngaphezu kwalokhu, ungabona imodeli yesichasiso yokuguqulwa ngakunye. Uma ufuna ukuqonda kangcono ukuthi yimaphi amagama angukhiye namafomethi esikhangiso akhiqiza imiphumela engcono kakhulu, ungasetha isifanekiso sokulandelela futhi usebenzise lolu lwazi lokulandelela emikhankasweni ezayo.

Ungakwazi futhi ukuhlanganisa ama-akhawunti akho e-AdWords nawe-Google Analytics. Izibalo zimahhala futhi zinikeza izici ezengeziwe ezihlukahlukene. Ungafunda kabanzi mayelana nokuthi ungazixhumanisa kanjani lezi zinhlelo ezimbili ku-Google Amandla Ahlanganisiwe we-AdWords kanye newebhu yezibalo.. Kuyi-webinar endala, kodwa kusewusizo ekuqondeni ubudlelwano phakathi kwalokhu okubili.

Enye indlela yokulandelela imiphumela yemikhankaso ye-Adwords ukubheka amaqembu ezikhangiso. Lawa amaqoqo ezikhangiso anamagama angukhiye afanayo. Lawa maqembu ezikhangiso angadalelwa imikhiqizo ehlukene noma izinhlobo zesevisi. Lawa maqembu angakwazi ukumakwa ngokuzenzakalelayo futhi ahlukaniswe. Lesi isici esiwusizo kakhulu ekulandeleleni imiphumela.

Isikolo sekhwalithi

The Quality Score of your Adwords ads is the estimated level of relevancy between your ad and a user’s search. Kunqunywa izici eziningana, okuhlanganisa ukuhambisana kwesikhangiso nolwazi lomsebenzisi ekhasini lakho lokubikezela. Isikolo sakho Sekhwalithi sizohluka kumagama angukhiye ahlukene, amaqembu ezikhangiso, kanye nemikhankaso. Umphumela wekhwalithi ephansi ungaholela ekumoshweni kwesabelomali sezikhangiso kanye nokusebenza kabi kwezikhangiso.

Izinga lokuchofoza libhekisela enanini labantu abachofoza esikhangisweni sakho, futhi iyimethrikhi eyinhloko yokunquma ukusebenza komkhankaso wakho. Uma abantu bengachofozi esikhangisweni sakho, uzogcina une Quality Score ephansi. Uma izinga lokuchofoza liphezulu, isikhangiso sakho sizovela phezulu emiphumeleni yosesho futhi izindleko zakho ngokuchofoza ngakunye zizokwehla.

Ukwandisa isikolo sakho sekhwalithi, qiniseka ukuthi izikhangiso zakho zihambisana nokuqukethwe kwesayithi lakho. Ungakwenza lokhu ngokukhetha ukufanisa okubanzi, Ukufanisa ibinzana, noma Amaqembu ezikhangiso zegama elingukhiye elilodwa. Uma uzama ukufinyelela abantu abasesha umkhiqizo noma isevisi ethile, kufanele usebenzise i-Broad match, njengoba kuyindlela efanele kakhulu yokufinyelela kubo. Ukufanisa ibinzana kuyinketho efaneleke kakhulu kubantu abavame kakhulu ekusesheni kwabo, kodwa awukwazi ukukhomba izici ezithile zomkhiqizo wakho.

Uma izikhangiso zakho zingahlangabezani nenhloso yeseshi, ngeke ziboniswe endalini. Ngokwandisa isikolo sakho Sekhwalithi, uzokwazi ukwedlula izimbangi ezikhokha idola eliphezulu lesikhala sesikhangiso. Umphumela Wekhwalithi ephezulu ungasiza abakhangisi abanesabelomali esilinganiselwe ukuthi baqhudelane nabathengi abaphezulu.

Ngaphezu kokukhomba amagama akho angukhiye, kufanele futhi unake amakhasi akho okufika. A good Quality Score will improve your ads’ performance over time. Ukuphakama kwakho kwekhwalithi Score, izindleko zakho ngokuchofoza ngakunye zizoba phansi. Lokhu kungenxa yokuthi amakhasi akho okubikezela kufanele ahlobane neqembu lamagama angukhiye. Umphumela Wekhwalithi omuhle uzoqinisekisa ukuthi izikhangiso zakho zivela phezulu emiphumeleni yosesho yemvelo futhi zehlise izindleko zakho ngokuchofoza ngakunye. Ngakho-ke kubalulekile ukugada Umphumela Wekhwalithi wezikhangiso zakho futhi uzithuthukise kaningi ngangokunokwenzeka.

Isikolo sakho sekhwalithi singathuthukiswa ngokuthuthukisa ukuhlobana kwamagama akho angukhiye. Iphinde icabangele ulwazi lwekhasi lakho lokubikezela. I-CTR ephansi isho ukuthi isikhangiso sakho asinakho ukuhambisana. I-CTR ephezulu inyusa isikolo sakho sekhwalithi, kanti ophansi uyayehlisa.