Amasu okukhulisa izinga lokuchofoza emikhankasweni Yezikhangiso ze-Google

Ngolimi okungelona olobuchwepheshe, i-CTR isilinganiso, ukuthi abasebenzisi bachofoze baye kuwebhusayithi yakho besuka esikhangisweni esithile. Ichazwa njengenombolo yokuchofoza, owamukela isikhangiso, ihlukaniswe ngobuningi, esizokhonjiswa ngayo isikhangiso sakho.

CTR% = Ukuchofoza / okuvelayo

Iyiphi iresiphi ye-CTR ekahle?

Ngokungafani nokuchofoza okuvela emikhankasweni ye-SEO, i-PPC imele i-Pay per Click. Ngakho-ke, Izikhangiso ze-Google zibiza imali ukuqhuba umkhankaso. Ingxenye engcono kakhulu, ukuthi ungakwazi ukwenza ngendlela oyifisayo umkhankaso wakho ngamunye Wezikhangiso ze-Google ngokusekelwe kubhajethi. Kodwa izinga lokuchofoza lezikhangiso lingathuthukiswa kanjani?, ukuthola umkhondo wekhwalithi ephezulu futhi uzuze i-ROI? Nawa amanye amasu okwandisa izinga lokuchofoza.

# 1 Thuthukisa isikolo sekhwalithi

Izikhangiso ezinomphumela wekhwalithi ephezulu zithola amazinga aphezulu ezinjini zokusesha futhi abakhangisi bakhokha izindleko ezincane ngokuchofoza ngakunye. Njengoba banesikhundla esibaluleke kakhulu kusayithi, cishe banezinga eliphezulu lokuchofoza. Uma ungazi futhi ungawazi umphumela wekhwalithi, engakwenzela umkhankaso wakho, sekuyisikhathi, ukwenza ucwaningo.

I-Quality Score iyimethrikhi, ukubaluleka kanye nekhwalithi yezikhangiso zakho, amathuba, ukuthi othile achofoze esikhangisweni sakho se-Google, futhi ichaza ulwazi lomsebenzisi uma uchofoza kuwebhusayithi yakho. Ngoba ukubaluleka nokuba semthethweni kwekhophi yesikhangiso sakho kubaluleke kakhulu, ibalulekile, igama elingukhiye, lokho ohlose ngakho, esihlokweni sesikhangiso sakho, umzimba wesikhangiso kanye ne-URL.

# 2 Sebenzisa izandiso zesikhangiso

Ikhasi losizo lezikhangiso ze-Google linikeza izenzo nemininingwane yesandiso sesikhangiso, hlinzeka ngolwazi oluthe xaxa futhi ukhuthaze abantu ukuthi bakhethe inkampani yakho. Lokhu kunomthelela omkhulu kuzinga lokuchofoza. Izandiso zihlanganisa izinkinobho zekholi, Imininingwane yendawo nezixhumanisi eziya kwezinye izingxenye zewebhusayithi yakho. Ngakho-ke lokhu kungaba yingxenye ye-CTR yakho enkulu.

# 3 Dala isikhangiso esiguqulela phezulu

Isikhangiso sakho singaboniswa izikhathi eziyizinkulungwane. Nokho, uma nje abantu abambalwa bezizwa benesibopho sokwenza kanjalo, ukuze uchofoze kuso, izinga lakho lokuchofoza liphansi kakhulu futhi lingase linikezwe kancane yi-Google. Ngakho futhi udinga ukubhala ikhophi yesikhangiso esiguqulela phezulu.

# 4 Ibhidi ehlakaniphile

I-Google iyazenzakalela, ngenkathi izikhangiso zakho zisadlala, ngombono, Thumela isikhangiso sakho endalini, lapho maningi amathuba okuthi uthole ukuchofoza.

# 5 Misa izikhangiso ezicindezelekile

Kulungile, ukuthi akuzona zonke izikhangiso ozidlalayo ezizowina. Kubaluleke kakhulu, ukuhlola amanani okuchofoza: Uma umkhankaso wakho ukukhokhisa imali ngaphandle kokubuyisela, idinga ukumiswa noma ukushintshwa.