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Uma umusha ku-Adwords, kungcono ukugcina izinto zilula. Ungazami ukwenza okungaphezu kwalokho okuvunyelwe yipulatifomu. Futhi ubekezele – kuzothatha isikhathi ukuthi izinyawo zakho zibe manzi. Lesi sihloko sizokuhambisa ezinyathelweni zokuqala zokuqala umkhankaso wakho. Kuningi ku-Adwords kunokumisa umkhankaso, nokho. Qhubeka ufunda ukuze ufunde kabanzi mayelana nezikhangiso zokuhlola ukuhlukaniswa nokuthuthukisa amakhasi okufika.
Uma usebenzisa ukukhangisa kokukhokha ngokuchofoza ukukhangisa iwebhusayithi yakho, ucwaningo lwegama elingukhiye lubalulekile. Ngokuqonda ukuthi amakhasimende afunani ku-inthanethi, ungakha okuqukethwe okufanele. Kukusiza futhi ukuthi uqondise izethameli ezithile, njengalabo abasebenza embonini yezokwelapha noma labo abathanda ukuhlinzwa komgogodla. Ngokwesibonelo, uma imakethe yakho ehlosiwe ingodokotela abahlinzayo bomgogodla, ungawakhomba ngesikhangiso esiqondisiwe. Ukusebenzisa i-Google Keyword Planner kungakusiza uthole amagama angukhiye alungile.
Okokuqala, sebenzisa ithuluzi lamagama angukhiye elikuvumela ukuthi uhlole izihloko, imibuzo, kanye nemiphakathi ehambisana newebhusayithi yakho. I-Bing iyinjini yokusesha yesibili ngobukhulu emhlabeni, ukucubungula 12,000 ukusesha okuyizigidi njalo ngenyanga. Uma usuwakhethile amagama akho angukhiye, ungabhala okuqukethwe okusebenzisa la magama. Lokhu kuzokwandisa amathuba okuheha izivakashi ezintsha, ukuthuthukisa ithrafikhi yesayithi lakho. Ngemva kokucwaninga amagama angukhiye, khetha okungcono kakhulu kokuqukethwe kwakho.
Elinye ithuluzi lokucwaninga kwamagama angukhiye ama-Ahrefs. Leli thuluzi lamahhala likunikeza imininingwane enemininingwane mayelana namagama angukhiye, kuhlanganise nevolumu yabo yokusesha, ukuncintisana, kanye nethrafikhi yewebhusayithi. Ingakutshela futhi ukuthi yiziphi izimbangi ezinevolumu yokusesha ephezulu futhi abasebenzisa amanye amasu ukukala phezulu ezinjinini zokusesha. Qiniseka ukuthi ubuyekeza amawebhusayithi aqhudelana naye ngaphambi kokukhetha igama elingukhiye ozoliqondisa. Ngaphandle kwezinhloso zakho, kubalulekile ukuqonda umncintiswano nokuthi zikleliswa kanjani kumagama angukhiye owakhethayo.
Isinyathelo esibaluleke kakhulu ocwaningweni lwamagama angukhiye ukwazi izethameli zakho. Ufuna ukudonsa ukunaka kwezithameli zakho ozihlosile, futhi ukwazi ukuthi yini abayifunayo kuzokusiza wenze lokho. Lokhu kungenziwa ngokusebenzisa ithuluzi lamagama angukhiye lamahhala njengethuluzi legama elingukhiye le-Google, noma ithuluzi lokucwaninga lamagama angukhiye akhokhelwayo njenge-Ahrefs. Ungasebenzisa lolu lwazi ukubhala okuthunyelwe okusha okuhambisana nezithameli zakho. Leli ithuluzi eliyigugu elingasetshenziselwa ukukhiqiza okuqukethwe okusha.
I-Google ihlinzeka ngezinhlobo ezahlukene zeziqondiso ukukusiza ukuthi ukhethe izikhangiso ezisebenza kahle kakhulu zewebhusayithi yakho. Ungakhetha phakathi kwezinjongo zokuguqulwa ezijwayelekile nezingokwezifiso, futhi ziwusizo kumasu okubhida. Uma unesitolo sezingubo eziku-inthanethi, Ngokwesibonelo, ungase ufune ukusebenzisa imigomo yokuguqulwa ngokwezifiso ukuze ukhuphule inani lemali engenayo oyenzayo. Bese, ungakwazi ukwengeza izenzo zokuguqula njengokugcwalisa ifomu lokuhola noma ukuthenga umkhiqizo. Ukudala umkhankaso we-Adwords wesitolo sezingubo, landela lawa macebiso.
Ngaphambi kokwethula umkhankaso we-Google Adwords, nquma isabelomali ozimisele ukusichitha. Umthetho omuhle wesithupha uwukusebenzisa okungenani $20-$50 usuku. Ungase udinge ukuchitha imali eningi noma encane kuye ngokuncintisana kwamagama angukhiye kanye ne-CPC elinganiselwe. Kufanele futhi wazi izindleko zokuthola ikhasimende noma ukuhola ngaphambi kokusetha ibhajethi. Nokho, kusabalulekile ukuzibekela imigomo enengqondo futhi wenze izinguquko ukuze wandise imiphumela.
Uma uhlukanisa izikhangiso zokuhlola ku-Adwords, ungakhetha izinguqulo ezimbili zezikhangiso ezinezici ezihlukile. Ngokwesibonelo, esikhangisweni sokuqala, ungase ubhale ngosonhlamvukazi uhlamvu lokuqala kuyilapho okwesibili, futhi ngokuphambene. Ngaphezu kwalokho, ungashintsha i-URL yokubonisa kuzo zombili izinguqulo zesikhangiso. Ngale ndlela, uzokwazi ukubona ukuthi yisiphi isikhangiso esisebenza kangcono. Bese, ungakhetha ukuthi usebenzise siphi isikhangiso.
Ukunquma ukuthi yisiphi isikhangiso esisebenza kangcono kunesinye, ungasebenzisa isofthiwe yokuhlola ukuhlukaniswa. Lezi zinhlelo zesofthiwe zikuvumela ukuthi ubone amamethrikhi ahlukahlukene, njengemali engenayo nokuguqulwa. Lawo mamethrikhi abalulekile empumelelweni yebhizinisi lakho, ngakho-ke khetha lezo ezithinta ngqo imiphumela yakho. Ngokwesibonelo, ungahlaziya imithombo ehlukene yethrafikhi yewebhusayithi futhi unqume ukuthi yimiphi eholela emalini engenayo eningi. Isofthiwe yokuhlola ukuhlukaniswa izokubonisa ukuthi yimiphi imithombo yethrafikhi enenzuzo kakhulu ebhizinisini lakho.
Ngemva kokukhetha okuhlukile kwesikhangiso, sekuyisikhathi sokuhlaziya imiphumela. Ukwenza kanjalo, Iya ku “Buka Umlando Wokushintsha” futhi ubheke idethi nesikhathi isethi ngayinye yesikhangiso esilungiswe ngayo. Ngokwesibonelo, uma wenze ushintsho esikhangisweni sakho sombhalo ngoSepthemba 23 kwe 7:34 pm, chofoza ku “Bonisa Imininingwane” isixhumanisi ukuze ubone isikhathi esiqondile nedethi oyenze ngayo ushintsho.
Ukuhlukanisa izikhangiso zokuhlola ku-Facebook, qiniseka ukuthi ukhetha isabelomali esiletha imiphumela. I-Facebook inesabelomali esincane nesinconyiwe okufanele usilandele. Bese, hlukanisa isabelomali ngokulinganayo phakathi kwalezi zikhangiso ezimbili. Ukuze uthole umphumela onembe kakhudlwana, qiniseka ukuthi uhlola ukubaluleka kwezibalo zomehluko. Uma ungaqiniseki, sebenzisa izindleko zemethrikhi ngayinye yokuguqulwa. Izindleko ezimaphakathi ngokuchofoza ngakunye kuzo zombili izikhangisi zingase zibe phezulu futhi ngokuphambene nalokho.
Ukuhlola ukusebenza kwezakhi ezihlukahlukene zamakhasi akho okubikezela kuyisihluthulelo sokuthuthukisa ngempumelelo. Enye indlela yokulinganisa ukusebenza kwezakhi ezihlukene ukusebenzisa amamephu okushisa. Lokhu kungakubonisa lapho abantu bachofoza khona ekhasini lakho, noma ngabe baziba ukubizelwa esenzweni noma bagxile kwezinye izici ezingabalulekile. Ngokulandelela ukuziphatha kwezivakashi, uzokwazi ukwenza izinguquko ukuze uthuthukise isayithi lakho. Ngenkathi amamephu okushisa engenye yezindlela ezivame kakhulu zokuhlola amakhasi akho okubikezela, akuzona ukuphela kwendlela yokuzithuthukisa. Eminye imibiko yedatha ebonakalayo ihlanganisa amamephu wokuskrola, imbondela, kanye nohlu lwemibiko.
Isivinini sekhasi esinye isici esibalulekile okufanele sicatshangelwe. Uma ikhasi lakho lokubikezela lithatha isikhathi eside ukulayisha, izivakashi zizolahlekelwa isithakazelo ngokushesha. Lokhu kungase kubangele izinga eliphezulu lokugxuma, okwazisa i-Google ngolwazi lomsebenzisi olubi futhi okungase kube nomthelela Wezinga Lesikhangiso sakho. Ngokusebenzisa i-browser caching kanye nokunciphisa umbhalo ongadingekile, ungakwazi ukwandisa isivinini sekhasi ngesikhathi esifanayo wehlisa i-CPC. Ngokubhekana nalezi zinkinga, ungathuthukisa ulwazi lomsebenzisi lekhasi lakho lokubikezela futhi uthuthukise amazinga alo okuguqulwa.
Ikhasi lokubikezela eliklanywe kahle libalulekile ekwandiseni ukuguqulwa. Akufanele ingabi nemfuhlumfuhlu futhi kube lula ukuyizulazula. Kufanele futhi kube lula ukuzulazula, ukuze izivakashi zitshelwe ukuthi zithathe isinyathelo ngokushesha. Kufanele kube lula ukuzulazula, futhi kufanele ifake ulwazi oluhlobene nemikhiqizo noma amasevisi okunikezwayo. Ikhasi lokufika lidinga ukusebenza kuzo zonke lezi zindlela ukuze kukhuliswe imali engenayo. Isinyathelo sokuqala sokuthuthukisa ikhasi lakho lokubikezela ukuhlola nokuhlola iziphakamiso zamanani ahlukene. Olandelayo, hlola futhi ulungise izinkambu zefomu ukuze uzenze zithandeke kakhulu. Ekugcineni, engeza ubufakazi bomphakathi ekhasini lakho lokubikezela ukuze ukhulise ukwethembeka.
Esinye sezinyathelo ezibaluleke kakhulu ekulandeleni ukuguqulwa nge-Adwords ukukhomba uhlobo lokuguqulwa. Ukuguqulwa kuyehluka ngevelu kuye ngohlobo lwesenzo. Ukuchofoza nokuthengisa, Ngokwesibonelo, zombili ziwuhlobo lokuguqulwa, ngakho-ke inani ngalinye liyahlukahluka. Ungasebenzisa futhi imodeli yesichasiso ukuze unqume ukuthi singakanani isikweletu ongasinika uhlobo ngalunye lokuguqulwa. Uma ungazi ukuthi ungakubalula kanjani ukuguqulwa, Nazi ezinye izinyathelo zokukusiza ukuthi uqalise:
Okokuqala, qiniseka ukuthi unomaki wesayithi lomhlaba jikelele, noma ikhodi erekhoda ukuguqulwa ngakunye. Ngokwesibonelo, uma unohlelo lokusebenza noma iwebhusayithi enenombolo yocingo, ikhodi yakho yokuguqula ingarekhoda ikholi yakho. Ungasebenzisa futhi ikhodi yokuguqula yangokwezifiso ukulandelela izingcingo. Ngale ndlela, i-akhawunti yakho ye-AdWords izothola ikhodi yokulandelela eyingqayizivele uma isivakashi sichofoza isixhumanisi senombolo yocingo ethile.
Enye indlela yokulandelela ukuguqulwa nge-Adwords ukusetha amakhodi okulandelela ekhasini ngalinye lewebhusayithi yakho. Ungakwazi ukugcwalisa ifomu kuwebhusayithi ye-AdWords ukwenza njalo noma unamathisele ikhodi ekhasini lakho lewebhu. Uma lokhu sekwenziwe, ungaqamba ukuguqulwa futhi ulandelele ukusebenza kwesikhangiso ngasinye. Uma ufuna ukwazi kahle ukuthi bangaki abantu abaguqukayo besuka ezikhangisweni zakho, lena indlela engcono kakhulu yokukala umkhankaso wakho.
Uma usumise ikhodi yokuguqula yesayithi lakho, ungafaka i-Google Tag Manager ukuze ulandelele impumelelo yokuchofoza ngakunye kwesikhangiso. Izokuqondisa ohlelweni lwesinyathelo ngesinyathelo, okuhlanganisa ukusetshenziswa kwe-ID yokuguqula, ilebula yokuguqulwa, kanye nesixhumi. I-Google Tag Manager izophinda ikunikeze ukuthunyelwa kwe-JSON okudingayo. Ungabe usulungiselela omaka futhi ulandelele ukuguqulwa nge-Adwords.
