Izikhangiso Zosesho Eziphendulayo ze-ROI ethuthukisiwe

Ngezikhangiso zosesho eziphendulayo, yethulwe yi-Google Ads, ungakha isikhangiso, evumelana nezimo ukuze ibonise umbhalo nemilayezo efanele kumakhasimende akho. Ngenkathi udala isikhangiso sosesho esiphendulayo, bhala izihloko eziningi kanye nezincazelo. Ngokuhamba kwesikhathi, Izikhangiso ze-Google zizohlola ngokuzenzakalelayo futhi zithole izinhlelo ezihlukile, yiziphi izinhlanganisela ezikhiqiza imiphumela engcono kakhulu. Ngokwenza okuqukethwe kwakho kwesikhangiso kuhambisane nemishwana yosesho yamakhasimende angaba khona, izikhangiso zosesho eziphendulayo zingathuthukisa ukusebenza komkhankaso wakho..

Amasevisi

• Dizayina izikhangiso eziguquguqukayo, ezivumelana nobubanzi bedivayisi futhi ikunikeze izinketho eziningi, Dlulisela umlayezo wakho kwabangase babe amakhasimende.
• Yonga isikhathi, ngokukhetha izihloko nezincazelo eziningi. Bese uvumela Izikhangiso ze-Google zibonise amakhasimende akho izinhlanganisela ezifaneleka kakhulu.
• Ungangeza izihloko nezincazelo kumasayithi, Enza ngendlela oyifisayo izifunda ezivamile zamakhasimende akho noma izindawo.
• Finyelela amathemba engeziwe ngezinketho eziningi zesihloko nencazelo, lokho kunikeza izikhangiso zakho ithuba, Bamba iqhaza kumabhidi amaningi futhi ugcwalise ukusesha okwengeziwe.
• Thuthukisa ukusebenza kweqembu lesikhangiso, ngokuthola ukuchofoza nokuguqulwa okwengeziwe, izikhangiso zakho zombhalo wamanje ezingazitholi, ngoba izikhangiso zosesho eziphendulayo zizokusiza ngalokho, beka amanye amabhidi.

Ukusebenza ezikhangisweni zokusesha eziphendulayo

Esikhundleni sokudala isikhangiso "esilungile" futhi usithole ku-Google ukuze usihlole, Izikhangiso zosesho eziphendulayo ziyikhithi yesikhangiso. Umkhangisi unikeza konke “izigaba” isikhangiso. I-Google bese ikhetha futhi iqondanise, ukuthi izingxenye zihlangana kanjani. Lolu hlelo lusekelwe kubhidi ngebhidi, izikhangiso zakhiwe ngale ndlela, ukuthi afanisa umbuzo wezithameli zakho nomlando wosesho, kanye nalokho okubonakala njengenye idatha eqondene nomsebenzisi, esetshenziswa ama-algorithms wokufunda komshini we-Google, ukulindela izimo Lokhu kusekela ukuchofoza okukodwa, okuholela ekuguqulweni.

Sebenzisa la masu asohlwini, ukuqinisekisa, ukuthi uthole imikhankaso emihle yezikhangiso zosesho

1. Phatha ikilasi labafunayo
2. Engeza okuhlukile kukhophi yakho yesikhangiso
3. Vumela Ithuluzi Lamandla Lezikhangiso ze-Google likuqondise
4. Lungiselela ama-KPI akho ukuze uthole okuvelayo okuthuthukisiwe
5. Sebenzisa inhlanganisela engcono kakhulu, ukudala izibonisi ezintsha zepharadigm

Uma ukuzama lezi zikhangiso kusabonakala kusabisa, funda umtapo wezincwadi we-Google okhulayo wezisetshenziswa. Ikhasi lokubuka konke lefomethi yesikhangiso likhipha imininingwane ebalulekile yamasu.