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Ukusekelwa kwekhasi eliyisiqalo e-Puchheim kusebenza kuphela ngezinjini zokusesha ezifana ne-Yahoo ne-Bing. Ngoba ngenxa yamasu asePuchheim, ungathuthukisa isithombe futhi usebenzise iwebhusayithi yenkampani. Uthola imininingwane nge-YouTube nokubekwa okuphezulu. Awudingi okuningi ukuze uhlaziye ngempumelelo, I-Puchheim kuphela. Kukhona i-ejensi yokudala/i-ejensi yedijithali yekhasi eliyisiqalo, ongakubona ngakho okuhle ekubonisaneni futhi ngesikhathi esifanayo uthole okungcono kakhulu kokumaketha. Kuphela ngomeluleki/uchwepheshe ongakwazi ukunakekela ukubekwa kwenjini yokusesha. Kanye ne-ejensi yedijithali/i-ejensi ye-PR, uthola izeluleko zochwepheshe ze-Adwords/Adwords zesigaba sokuqala.
Ekubonisaneni, izihloko ezifana ne-PPC, I-SEM kanye ne-SEA ebhekiswe. Konke okubalulekile enjinini yokusesha. Ubani ofuna ukusebenzisa i-ejensi yokukhangisa/i-ejensi yewebhu, kufanele ikhathazeke nge-ejensi. Khona-ke i-ejensi ye-inthanethi ingaba i-ejensi Yezikhangiso ze-Google. Ngalesi sikhungo se-Adwords uthola lokho kanye, okufunayo ku-google. I-ejensi yezikhangiso iyi-ejensi ephelele. Ngoba uthola i-Google Adwords engaxutshwe nalutho futhi ungenza imali nge-Google Ads. Ku-Adwords ngayinye kukhona izikhangiso ezifanele ze-Adwords. Lokhu kubhekiswe ekuboniseni i-Adwords futhi kufakwe ngokuqondile ekusekelweni kwe-Adwords. Noma yimuphi uchwepheshe we-Adwords/Adwords Optimizer uzonakekela yonke into.
Nge-Adwords optimization kanye nezeluleko ze-Google Adwords uvikeleke kahle. Kungcono kakhulu ukuthola i-ejensi ye-PPC ehlinzekwa nge-ejensi ye-Adwords noma i-ejensi yezikhangiso. Lokhu kufanele kucabange njenge-ejensi ye-SEA kanye ne-SEM ejensi. Ukuze kusetshenziswe wonke umnikelo we-SEA SEA. Kulapho kuphela lapho ukukhangisa kwenjini yokusesha kanye nokumaketha kwe-PPC kuzoba okuphelele. Ungakwazi futhi ukupakisha i-Google SEA ne-Google SEM ekukhangiseni kwe-Google. Kulapho kuphela lapho uzokwazi ukusebenzisa i-Google PPC ekukhangiseni ku-inthanethi. Ukukhangisa okuhle kwe-Adwords kwenziwa ngokwenza kahle kwe-Adwords. Ngoba lokhu kubukeka kanjani ukumaketha okuhle kwe-Adwords ePuchheim. Ubani osadinga usizo ePuchheim, isebenzisa usizo lwe-Google Adwords. Ngalolu sizo lwe-Puchheim ungafunda kabanzi mayelana nezikhangiso ze-Google kanye nezikhangiso zakudala.
Ngezikhangiso ze-Google e-Puchheim kufanele uzicabangele, ukuthi konke kufanele kwenziwe ngendlela efanele uma kubekwa isikhangiso se-Google. Lena ukuphela kwendlela yokugwema ukwenza amaphutha nge-Google Adwords. I-Google Adword yesikhathi esizayo ihlala emikhankasweni ye-Google Adwords. Kodwa ungakwazi futhi ukuqala umkhankaso wakho we-Google Adwords e-Puchheim nge-Google Adwords Keywords. Ngakho wonke umuntu uzothola okuthile okufanelekile ePuchheim. Mhlawumbe ividiyo ye-Puchheim izoshuthwa ne-ejensi ye-googleadwords. I-Puchheim elandelayo - Uchwepheshe we-ejensi yokumaketha usevele ulindile.