Izindlela zokuthuthukisa ukusebenza komkhankaso wakho we-PPC

I-PPC ingenye yokukhangisa ekhethwa kakhulu enkathini yedijithali yanamuhla, okunganika ibhizinisi lakho umfutho omkhulu. Uma utshala imali kumkhankaso we-PPC ngaphandle kokuhlela kahle, lokhu kungaholela enhlekeleleni enkulu. Ngisho nokukhangisa okukhulu nokuhlangenwe nakho- futhi nabathengisi ngezinye izikhathi benza amaphutha, okuholela ekubhuntsheni komkhankaso. Ngisho ne-akhawunti ye-AdWords, obusebenza naye isikhathi eside, angenza amaphutha ngisho namathuba abalulekile.

Schlüsselbereiche zur Verbesserung der PPC-Kampagnenleistung

Leistung nach Standort – Man unterschätzt oft, kodwa kuyindlela ephephile, ukuhlukanisa ukusebenza kahle ngokweqembu eliqondiwe, ukuqondisisa, lapho amakhasimende akho amanje kanye nalawo okungenzeka atholakala khona. Cishe uzoba nemithethonqubo yezifunda ezahlukahlukene, Amadolobhakazi nezifunda ziyaqaphela. Lokhu kuzobukeka kucace kakhulu, lapho sibona, ukuthi izibalo zabantu ziyahlukahluka kusuka iphuzu nephuzu. Umehluko oqinile wokusebenza ngendawo uphakamisa ukuhlukaniswa kwemikhankaso nokuqondisisa kwayo, ukuze ukwazi ukukhomba futhi wenze ngokwezifiso izikhangiso futhi ukopishe isikhangiso ngokufanele.

Ukusebenza Ngedivayisi - Kungakhathaleki ukuxhumana okwandayo phakathi kwamapulatifomu ahlukene nolwazi lwedivayisi, ukuziphatha komsebenzisi kuhluke ngokuphawulekayo. Akukhona nje ngosayizi wesikrini noma ukulungiswa, kodwa nangomongo kanye nezizathu, kungani sisebenzisa idivayisi.

Ukusebenza ngenethiwekhi - Singaqhudelana ngekhwalithi yemibono nokuchofoza okuvela kwamanye amawebhusayithi. Lokhu kudala inani elincane lethrafikhi, okushoyo, ukuthi ukusetshenziswa kwezikhangiso kungaba yinto encane ngempela.

Ukusebenza Kwezethameli - Sibona imiphumela yosesho, ukuthola inani elikhulu lethrafikhi kumakhasimende amanje, ezisetshenziswa izinjini zokusesha, um zu einer Website zu “navigieren”, ukusebenzisa i-akhawunti yabo ye-AdWords. Lokhu kuchofoza kungakwazi, uma ucabanga kanjalo, ukuthi akukho sinyathelo esifanele esithathiwe, Imbangela izindleko, uma zivela ezikhangisweni ze-PPC.

Ukulandelela Ukuguqulwa - Kubaluleke kakhulu, qinisekisa, ukuthi silandelela kahle futhi ngesikhathi esifanayo siqinisekisa ukuguqulwa okwenziwe, ukuthi siphishekela imigomo efanele ngendlela efanele. Yonke into kufanele ikalwe ekukhangiseni kwedijithali, futhi abakhangisi badinga ukuziphendulela ngokusebenza komkhankaso wabo wokukhangisa ohlosiwe.. Ukulandelela ukuguqulwa kufanele kube phambili ekuhleleni, ekusebenziseni nasekuthengeni.

Kulula ukulahleka ku-puzzle yezinombolo, ikakhulukazi uma ubamba iqhaza emikhankasweni eminingi yokukhangisa, amaqembu ezikhangiso, Izikhangiso kanye nesethi yamagama angukhiye kufanele asebenze. Ngakho qala ngalokho, lapho ungenza khona umthelela osheshayo. Sesha imikhankaso nemigomo, okuyizinto ezinesibopho sokusebenzisa okuningi kwezikhangiso.