How to Win the Live Auction With Adwords

AdWords is a pay-per-click advertising platform that allows you to create campaigns and choose keywords that are relevant to your business. Okubi ukuthi kungabiza. Nokho, uma kwenziwa kahle, ingakunikeza isisekelo samakhasimende esiphezulu. Futhi kuyindlela enhle yokuthuthukisa ibhizinisi lakho futhi ukhiqize imikhondo.

I-Adwords iyinkokhelo yokuchofoza ngakunye (I-PPC) inkundla yokukhangisa

Khokha Ngokuchofoza ngakunye (I-PPC) ukukhangisa kuwuhlobo lokukhangisa lwe-inthanethi oluvumela abakhangisi bakhokhe kuphela uma umsebenzisi achofoza esikhangisweni sakhe.. Izikhangiso zivela esigabeni sezixhumanisi ezixhasiwe sekhasi lemiphumela yenjini yokusesha, nabakhangisi babhida ngokuya ngevelu yabo ecatshangelwayo yokuchofoza. Izinkundla zokukhangisa ze-PPC ezaziwa kakhulu yi-Google Ads kanye ne-Bing Ads. Kukhona nezinhlelo ezihlinzekwa yi-Yahoo! Sesha Ukumaketha, Facebook, namanye amawebhusayithi.

Ukukhangisa ngokuchofoza ngakunye kunezinzuzo eziningi zamabhizinisi. Kweyodwa, Izikhangiso ze-PPC zingaqala ukuthola ukuchofoza ngokushesha. Nakuba kufanele zigunyazwe yi-platform ngaphambi kokuba zivele, le nqubo ithatha amahora ambalwa kuphela. Uma sekugunyaziwe, bangaqala ukuvela ezindalini futhi bathole ukuchofoza.

Uma usudale umkhankaso, ungakhetha amagama angukhiye athile ukuze avele esikhangisweni. Ukukhangisa kwe-PPC kusebenza kangcono uma amagama akho angukhiye ehambisana nezithameli ozama ukuzikhomba. Amagama angukhiye ayingxenye ebaluleke kakhulu ye-PPC futhi axhuma abakhangisi nezithameli zabo. Amagama angukhiye ayizifinyezo ezijwayelekile zohlu olukhulu lwemibuzo yosesho. Afanisa ukusesha ngokunemba okuningi noma okuncane.

Enye inzuzo enkulu ye-PPC ukuguquguquka ekunikezayo. Kulula ukuvula nokuvala izikhangiso zakho futhi uphathe ibhajethi yakho. Ungakwazi futhi ukulawula izindleko ngokuchofoza ngakunye, nsuku zonke noma ngenyanga. Imikhankaso engcono kakhulu yileyo ehambisana nemali esetshenziswe emiphumeleni.

I-PPC iyinqubo ephindaphindayo, ngakho-ke uzodinga ukucwenga futhi wandise uhlu lwakho lwamagama angukhiye njengoba kudingeka. Lokhu kuzokusiza ukuthi ugweme ukuchitha imali ngokugxila kumagama angukhiye afanele izethameli zakho. Ngokwesibonelo, uma ufuna ukukhomba izethameli zendawo, ungakha umkhankaso mayelana nalawa magama angukhiye futhi ulungiselele amabhidi akho ukuze ufinyelele abantu abaningi. Uzophinde ufune ukuhlukanisa imikhankaso yakho ibe amaqembu amancane ezikhangiso ukuze ukhuphule izinga lokuchofoza futhi wandise isikolo sakho Sekhwalithi.

Ukukhangisa kwe-PPC kuyindlela edumile yokukhangisa. Umgomo womkhankaso we-PPC uwukuqwashisa ngomkhiqizo noma umkhiqizo wakho. Izikhangiso, aboniswa kumawebhusayithi avumela izikhangiso eziboniswayo, ziboniswa kubasebenzisi abahlangabezana nemibandela yokukhomba ethile. Ngalolu hlobo lokukhangisa, ungakwazi futhi ukumaketha kabusha kubasebenzisi abake bavakashela iwebhusayithi yakho ngaphambilini. Lokhu kukuvumela ukuthi ubonise iminikelo yokuphromotha noma izaphulelo ezikhethekile kubantu okungenzeka ukuthi abaguqulanga ngenye indlela.

It triggers a live auction

If you have an ad set to display on the first page of Google, ungase uzibuze ukuthi ungayiwina kanjani indali ebukhoma. Ziningi izindlela zokwenza lokhu, okuhlanganisa ngokungeza izandiso zesikhangiso. Lezi zengezo zikusiza ukuthi wenze isikhangiso sakho sihehe futhi sihambisane kakhulu nesisheli. Ezimbalwa zalezi zandiso zifaka inombolo yocingo, izixhumanisi ezengeziwe, kanye nolwazi lwendawo.

It allows marketers to pick keywords that are most relevant to their business

In order to get the best results from Adwords, kubalulekile ukukhetha amagama angukhiye afanele ebhizinisi lakho. Isinyathelo sokuqala siwukuthola ukuthi izethameli zakho zifunani. Uma amakhasimende akho efuna umkhiqizo ofana nowakho, kunengqondo ukuwaqondisa ngamagama angukhiye afanelekile. Elinye ithiphu eliwusizo ukwakha umkhankaso wakho wesikhangiso ngomkhiqizo owodwa. Lokhu kuzokwenza kube lula ukucacisa ngamagama akho angukhiye.

Lapho ukhetha amagama angukhiye, khumbula ukuthi kufanele zihlobane eduze nemikhiqizo noma amasevisi ibhizinisi lakho eliwanikezayo. Okuhlobene kakhulu amagama akho angukhiye asebhizinisini lakho, maningi amathuba okuba bathole ukuchofoza. Isinyathelo esilandelayo ukunquma ukuthi yiziphi izinhlobo zokufanisa ezifanele amagama akho angukhiye. Izinhlobo zokufanisa ziyahlukahluka kuye ngokuthi i-Google ifana eduze kangakanani namagama akho angukhiye. Ngokwesibonelo, okufanayo ncamashi kuzobonisa izikhangiso uma umsebenzisi efuna igama elithile noma ibinzana.

It can be expensive

Google AdWords can be expensive, ikakhulukazi uma uthengisa imikhiqizo eshibhile noma amasevisi. Izindleko zokuchofoza okukodwa zingasukela $5 ku $50, kuye ngemboni. Nokho, kufanele uqaphele ukuthi akuwona wonke umuntu ochofoza izikhangiso zakho ozothenga noma yini. Izinga lokuguqulwa kwe 3% noma ngaphezulu kuthathwa njengokuhle.

I-AdWords ingabiza, futhi kufanele uqiniseke ukuthi isikhangiso sakho ngasinye sikhiqiza imiphumela ephezulu kakhulu. Ngenxa yalokho, udinga ukuqaphela kakhulu lapho ubeka ibhajethi yakho. Kungcono ukuqala kancane futhi uhlole izikhangiso zakho ngaphambi kokusebenzisa imali enkulu. Abahlinzeki besevisi yokuphatha be-AdWords abachwepheshile abagxumi emikhankasweni emisha enamabhajethi amakhulu. Lokhu kungenxa yokuthi bayaqonda ukuthi umkhankaso ngamunye uhlukile futhi unabalaleli bawo.

Kubalulekile futhi ukukhumbula ukuthi i-PPC ne-SEO ingasetshenziswa ngokuhambisana. Ngokwesibonelo, I-PPC ingagcwalisa izikhala zokubonakala kwe-SEO noma iqinise umthelela womkhankaso omuhle we-SEO. Uma kwenziwe ngendlela efanele, I-PPC ingaphinda kabili ubukhona bomkhiqizo wakho kumagama angukhiye abaluleke kakhulu. Njengoba i-akhawunti yakho ikhula, lokhu kucatshangelwa kuzoba okubaluleke nakakhulu.