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Ungasebenzisa i-Google Adwords ukukhangisa iwebhusayithi yakho. Inqubo ilula kakhulu: udinga ukudala i-akhawunti, khetha amagama angukhiye ambalwa ahambisanayo, bese uqala ukubabiza. Nansi indlela yokuthuthukisa izinga lokuchofoza bese uqala ukukhangisa iwebhusayithi yakho! Sethemba ukuthi lesi sihloko sizokusiza ukuthi uqalise nge-Adwords. Uma kungenjalo, ungafunda kabanzi mayelana nezisekelo zokukhangisa ku-Google kulesi sihloko. Kuze kube ngokuzayo, ukubhida okujabulisayo!
Ungakhangisa ohlelweni lwe-Google Adwords ngokubhida amagama angukhiye ahlobene nebhizinisi lakho. Isikhangiso sakho sizovela uma okungenzeka amakhasimende asesha ku-Google amagama angukhiye ofisa ukuwakhomba. I-Google izonquma ukuthi yiziphi izikhangiso ezivela ekhasini layo lemiphumela yosesho, futhi ibhidi yakho iphezulu, isikhangiso sakho sizobekwa phezulu. Okubalulekile ukubamba abangaba amakhasimende’ amehlo futhi abakholise ukuthi bachofoze esikhangisweni sakho. Okubhalwe ngezansi amathiphu okwenza isikhangiso sakho siphumelele kakhulu.
Izikhangiso ku-Google zingasebenza kakhulu uma umkhiqizo noma isevisi yakho ihambisana namakhasimende’ izidingo. Lolu hlobo lokukhangisa lungaqondiswa kakhulu izethameli zakho ngendawo, iminyaka yobudala, kanye namagama angukhiye. I-Google iphinde inikeze izikhangiso ezihlosiwe kuye ngesikhathi sosuku. Amabhizinisi amaningi asebenzisa izikhangiso zawo phakathi nezinsuku kuphela, kusuka 8 AM kuye 5 PM. Abazenzi izikhangiso ngezimpelasonto, kodwa phakathi nezinsuku, ungakhomba isikhangiso sakho kubantu abangaba amakhasimende ngokususelwe ekutheni baku-inthanethi nini.
Uma usebenzisa i-Google Adwords, kunezinhlobo ezimbili eziyisisekelo zezikhangiso. Uhlobo lokuqala luthi Sesha, okubonisa isikhangiso sakho noma nini lapho othile asesha umkhiqizo noma isevisi yakho. Izikhangiso zokubonisa ngokuvamile zibiza kancane, kodwa aziqondiswe embuzweni njengezikhangiso zosesho. Amagama angukhiye amagama okusesha abantu abawathayiphayo ku-Google ukuze bathole umkhiqizo noma isevisi. Ezimweni eziningi, I-Google izokuvumela ukuthi usebenzise amagama angukhiye afika kwayishumi nanhlanu, kodwa ungakwazi njalo ukwandisa inombolo kamuva.
Okwebhizinisi elincane, ukukhangisa ngokuchofoza ngakunye kungaba yisixazululo esihle kakhulu. Ngoba kufanele ukhokhele ngokuchofoza ngakunye kuphela, ukukhangisa ngokuchofoza ngakunye kungabiza, kodwa abakhangisi abahlakaniphile bakha imikhankaso yabo ukuze bahehe ithrafikhi efanelekayo kuwebhusayithi yabo. Lokhu ekugcineni kuzokwandisa ukuthengisa kwabo. Futhi uma ibhizinisi lakho lisanda kuqala, le ndlela kuwufanele ukuhlola. Kodwa khumbula ukuthi izingqinamba azikuvuneli uma kukhulunywa ngosesho lwe-organic (I-SEO).
Uma uqala ukubhida ngamagama angukhiye ku-Adwords, kufanele unake i-CTR yakho (chofoza isilinganiso) umbiko. Lo mbiko uzokusiza ukuthi uhlole imibono emisha futhi ulungise ibhidi yakho ngokufanele. Ngaphezu kwalokho, udinga ukuqapha isu lakho njalo. Ukukhangisa kokusesha kushintsha ngokushesha, futhi udinga ukuhambisana nezitayela zakamuva. Funda kabanzi ngalesi sihloko, noma uqashe uchwepheshe ozophatha imikhankaso yakho. Nawa amanye amathiphu okukhulisa ibhajethi yakho.
Okokuqala, nquma isabelomali okhululekile ukusichitha ezikhangisweni zakho. Khumbula ukuthi abantu abaningi ababheki badlule emiphumeleni yokuqala embalwa kusesho lwe-Google, ngakho-ke kubalulekile ukuvela phezulu kwe-SERPs. Inani olibhidayo egameni elingukhiye ngalinye lizonquma ukuthi uchitha malini lilonke nokuthi uzovela kahle kangakanani ekhasini lokuqala. Ngegama elingukhiye ngalinye, I-Google iyifaka endalini enomthengi ophakeme kakhulu.
Ungasebenzisa futhi amagama angukhiye aphikisayo ukuze ukhawulele amabhidi akho oseshweni olungabalulekile. Amagama angukhiye angalungile ayingxenye yokukhomba okungekuhle futhi angakuvimbela ekubhideni amagama angukhiye angahambisani nebhizinisi lakho. Ngale ndlela, izikhangiso zakho zizovela kuphela emibuzweni yosesho efaka amagama angukhiye aphikisayo. Lapho igama elingukhiye lingemuhle kakhulu, ibhidi yakho izoba ngaphansi. Ungakwazi ngisho nokukhetha amagama angukhiye angalungile eqenjini lakho lesikhangiso ukuze uwasuse emkhankasweni wakho.
Lapho ubhida ngamagama angukhiye, cabangela isikolo sakho sekhwalithi. I-Google ibheka izici ezintathu lapho ihlola okuqukethwe kwesikhangiso nokufaneleka. Isikolo sekhwalithi ephezulu siwuphawu lokuhambisana kwewebhusayithi. Okuqukethwe kwakho nakho kungenzeka kukhiqize ithrafikhi ebalulekile, ngakho-ke cabanga ukulungisa ibhidi yakho ngokufanele. Ngemuva kokuthi izikhangiso zakho sezibukhoma, uzothola idatha mayelana nokusebenza komkhankaso wakho futhi ulungise ibhidi yakho ngokufanele.
Kunezinto ezimbalwa okufanele uzikhumbule lapho udala izikhangiso ku-Adwords. Kokunye, kumele wazi ukwakheka komsamo, futhi usebenzise amathuluzi we-SEO afana ne-Keyword Planner kanye ne-enaka ye-Google ukuze uthole amagama angukhiye afanelekile. Bese, bhala okuqukethwe kwesikhangiso sakho futhi ulungiselele isikhangiso ukuze uthole ukuchofoza okuphezulu kakhulu ngezinga. Bese, yishicilele kuwebhusayithi ye-Google ukuze uthole inani eliphezulu lokubuka nokuchofoza.
Uma isikhangiso sakho sesidaliwe, kufanele uyihlolele amaphutha ohlelo lolimi nesipelingi. U-Google ubonisa izikhangiso zakho ngenye indlela, ngakho-ke kubalulekile ukubona ukuthi iyiphi eyenza kahle kakhulu. Uma usunomnqobi, inselelo yokuyithuthukisa. Uma unenkinga yokubhala isikhangiso sakho, ungabheka nokuthi izimbangi zakho zenzani. Khumbula ukuthi akulindelekile ukuthi usungule isondo – asikho isidingo sokubhala isikhangiso uma ungathola okuthile osekuvele kukhona okusebenzayo!
Uma udala izikhangiso ze-Adwords, kubalulekile ukukhumbula ukuthi isikhangiso ngasinye sizolahleka olwandle lokuqukethwe. Ithuba lokuthatha indawo ngayinye mancane kakhulu. Ngakho-ke, kubalulekile ukwazi imigomo yokugcina yamakhasimende akho ngaphambi kokudala izikhangiso zakho. Ngokwesibonelo, uma ibhizinisi lakho ligxile emithini yezinduna, ungafuna ukukhomba abasebenzisi abafuna umuthi wezinduna. Ukusebenzisa le migomo yokugcina kuzosiza izikhangiso zakho zigqame emqhudelwaneni.
Ukuthuthukisa izinga lokuchofoza kubalulekile ekwandiseni imbuyiselo yakho ekusetshenzisweni kwezikhangiso. Amazinga okuchofoza avame ukuthonywa izinga lesikhangiso, okubhekisela endaweni yesikhangiso emiphumeleni yosesho ekhokhelwayo. Inani eliphakeme kakhulu lama-CTR, okungcono, njengoba kuwukubonakaliswa okuqondile kwekhwalithi yezikhangiso zakho. Ngenjwayelo, ukuthuthukisa i-CTR kungathuthukisa ukuguqulwa nokuthengisa ngesikhathi esisheshayo ngangokunokwenzeka. Okokuqala, hlola izinga lesikhangiso sakho uma uqhathanisa nalabo oqhudelana nabo embonini yakho.
Ukwandisa i-CTR yakho, khomba amagama angukhiye izethameli zakho eziwasebenzisela ukuthola iwebhusayithi yakho. I-Google Analytics ne-Search Console angamathuluzi amahle kakhulu alokhu. Qiniseka ukuthi amagama akho angukhiye aku-url yesikhangiso, esiza izivakashi zinqume ukuthi zizochofoza kuphi. Ukusebenzisa ikhophi yesikhangiso ephoqelelayo nakho kubalulekile. Yazi okuthandwa yizithameli zakho futhi usebenzise lolu lwazi ukuze udale ikhophi yesikhangiso ezobaheha ukuthi bathathe isinyathelo.
Uma ususungule izethameli zakho ozihlosile, zama ukuhlukanisa imikhankaso yezikhangiso zakho. Lokhu kuzokuvumela ukuthi uqondise kangcono imizamo yakho yokukhangisa futhi wandise i-CTR. Isici esitholakala kuwebhusayithi ye-Google okuthiwa “Abasebenzisi Baphinde Babuze” ingakusiza ukuthi uqondise izethameli ezithile ngokuzinikeza iziphakamiso ezifanele. Amazinga okuchofoza asetshenziselwa ukukala ukusebenza kahle komkhankaso wakho wokumaketha wedijithali. I-CTR ephansi ingaba inkomba yenkinga ngomkhankaso wesikhangiso, noma kungenzeka ukuthi izikhangiso zakho aziveli lapho abathengi abafanelekile basesha.
Uma isikhangiso sakho esisuselwe ekusesheni sihluleka ukuheha i-CTR ephezulu, ulahlekelwe yithuba elikhulu. Isikhathi sokuthatha isinyathelo esilandelayo. Thatha imayela elingeziwe ukuze uthuthukise i-CTR yakho nekhwalithi yesikolo. Zama ukusebenzisa ukuncenga ngezinto ezibonakalayo ukuze ukhuphule izinga lokuchofoza. Ukusebenzisa amasu afana nokujova, ungakholisa izethameli zakho ukuthi zibone ukukhanya ekupheleni komhubhe. Umgomo wokugcina wokunxenxa ukubaqondisa esinqumweni noma ekubizweni esenzweni.
Ukuqondisa kabusha nge-Adwords kuyithuluzi elinamandla lokufinyelela amakhasimende amasha. I-Google inemithetho eqinile mayelana nokuqoqa ulwazi lomuntu siqu kubasebenzisi bayo, kuhlanganise nezinombolo zocingo, amakheli e-imeyili, kanye nezinombolo zekhadi lesikweletu. Imikhankaso yokumaketha kabusha ingenziwa ekhasini eliyisiqalo le-Google, izinhlelo zokusebenza zeselula, kanye nezinkundla zokuxhumana. Ithuluzi le-Google lokuqondisa kabusha lingasiza amabhizinisi ukuthi afinyelele abangaba amakhasimende ngokusebenzisa izinkundla eziningi. Indlela engcono kakhulu yokuqalisa iwukubuyekeza amasu alandelayo.
Ukuqondisa kabusha nge-Adwords kungasetshenziswa ukukhomba amakhasimende athile avakashele ikhasi elithile kuwebhusayithi yakho. Ungakha isikhangiso esivamile esikhuthaza abangaba amakhasimende ukuthi baphequlule isayithi lakho, noma ungakha isikhangiso esikhomba kabusha esibonisa izikhangiso kubantu abavakashele isayithi lakho ngaphambilini. Umgomo uwukubamba ukunaka kwabantu abavakashele isayithi lakho ngesikhathi esithile, noma bengathenganga lutho.
Ukuphinda uqondise nge-Adwords kungakhomba izivakashi ezithile ngokwakha izethameli ngokwezifiso ezifana nezibalo zabantu zesivakashi sewebhusayithi ethile.. Izithameli ozidalayo zizobona kuphela izikhangiso ezihambisana nezinto azithakaselayo kanye nezibalo zabantu. Ukuze kuzuzwe imiphumela engcono kakhulu, kufanele uhlukanise izivakashi zewebhusayithi yakho zibe amaqembu ahlukene, usebenzisa izibalo zabantu ukuze uqondise imizamo yakho yokumaketha kabusha. Uma umusha emhlabeni wokukhangisa, qala nge-Google Adwords.
Ukubuyisela kabusha nge-Adwords kusebenza ngokubeka ucezu oluncane lwekhodi kuwebhusayithi yakho. Le khodi, eyaziwa nangokuthi iphikseli, izohlala ingabonwa abavakashi besayithi. Ibese isebenzisa amakhukhi esiphequluli angaziwa ukulandela izethameli zakho kuwebhu yonkana. Le khodi izokwazisa Izikhangiso ze-Google ukuthi ungazibonisa nini izikhangiso kubantu abavakashele isayithi lakho. Kuyindlela ephumelela kakhulu yokufinyelela amakhasimende angaba khona. Le ndlela iyashesha futhi iyathengeka, futhi ingaveza imiphumela emikhulu.
